nestle ppt 1
TRANSCRIPT
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Presented By:- Uzair Tauqeer
Presented To:- Mr. Ishfaq
Program:-BS(BA)-1
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Table Of Contents
Logos of Nestle
History
Headquarter
Management
Quality control
Major brands
Nestle global organization
Personal profile
Nestl's employees
Sales by region Current status
Shareholders
Swat analysis
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Nestl
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Different logos of nestle company
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History
In September 1866, in Vevey, Henri Nestl developeda milk-based baby food and soon began marketing it.
Henri Nestl retired in 1875, but the company, under
new ownership, retained his name as Farine Lacte
Henri Nestl.
Henri Nestl
http://en.wikipedia.org/wiki/File:Henry_Nestle.jpg -
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Headquarter
Nestle headquartered in Vevey, Switzerland.
Headquarter
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Management
Peter Brabeck, Chairman of the Board of Directors,
Nestl.
Paul Bulcke, Chief Executive Officer, Nestl.
Werner Bauer, Executive Vice President, Nestl , ChiefTechnology Officer.
Company is ISO-9001,9002 and ISO 2000 certified,and
has gained various quality assuarance certificates from
reputed institutions and firms as well.
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Quality Control
The quality control department is the scientific heart ofthe Nestl Quality System. Consumer confidence and
trust has been fundamental to Nestl's success for over
135 years.
At Nestl, we believe that research can help usmake better food so that people can live a better life.
Good Food is the primary source of Good Health
throughout life. We strive to bring consumers foods that
are safe, of high quality and provide optimal nutrition tomeet physiological needs.
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Major Brands
Nescafe
Nestle Milk Pak
Nestl Rowntree
Nestl Purina / Friskies
Nestea
Nespresso
Nesquik
Kit Kat
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Major Brands
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Nestl Global Organization
Swiss company - global reach
Around 254,000 people working for us
Operating in more than 80 countries
Worlds leading food & beverage company
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PERSONNELPROFILE
2,54,000 employees
41% women, 59% men
66% married
Average age: 34Married
66%
Men
59%
Averag
e age34
women
41%
Employees
2,54,000
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People our source ofenergy
Around 254,000 people
make up the Nestl family
Continous training and
improvement of skills
Respect and cultural
diversity
Nestlesemployees
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Europe38.3%
AOA19.3%
Americas42.4%
Sales by regionNestls global presence is divided into 3 zones: Europe, Americas;
and Asia, Oceania and Africa.
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Current Status
Worldwide Sales: CHF 98,458 m
Net Profit: CHF 9,197 m
Factories: 522
Employees: Around 2,54,000
The currency abbreviation for the Swiss franc (CHF), the
currency for Switzerland.
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Current Status
Competitors in market
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Bon
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Competitors in market
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Shareholders
Nestl has about 250 000 shareholders, none of whom
individually own more than 3% of the shares. As of
December 31, 2003, Swiss investors held the major part
of the stock (42%) followed by US citizens (22%) andBritish (10%), French (8%), and German (5%)
shareholders
A Swiss investments company called Pelham
Investments SA is also named as a shareholder
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SWOT Analysis
Strengths:
Strong Brand image
Quality of goods
Focus on research and developmentWeaknesses
Very low Marketing
Opportunities
Health Conscious people
Increased knowledge of health
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SWOT Analysis
Threats Competitors may get better time and space in different
Media.
Quality is not being satisfied and taste as well by new
comers.
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