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Nestle Marketing Plan
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Marketing PlanNestle Pure LifeNestle Pure Life is Nestlé’s famous bottled drinking water and has made itscustomer market in several countries of world. Health conscious societiesconsider it as a blessing thinking of it as being purest water available in themarket.
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Product: Nestle Pure Life
Company: Nestle
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Contents
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Product: Nestle Pure Life ........................................................................................................ 1
Company: Nestle ...................................................................................................................... 1
INTRODUCTION.................................................................................................................... 3
Nestle - Company Overview .................................................................................................... 3
Nestle Waters – A subsidiary ................................................................................................. 4
Nestle Pure Life – The Product .............................................................................................. 5
SEGMENTATION & TARGETING ..................................................................................... 6
Segmentation .......................................................................................................................... 6
Target Market ......................................................................................................................... 6
COMPETITORS...................................................................................................................... 7
Main Competitors – Competitive Analysis ............................................................................ 7
SWOT..................................................................................................................................... 8
Weaknesses ............................................................................................................................ 9
Opportunities .......................................................................................................................... 9
Threats .................................................................................................................................... 9
CUSTOMERS ........................................................................................................................ 10
Main Customers – Customers Analysis ............................................................................... 10
Core Competency ................................................................................................................. 11
Apparent Marketing Strategy .............................................................................................. 12
Recommendations for Strategy Re-vamp ............................................................................ 14
Bibliography ........................................................................................................................... 16
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