nepal trade integration strategy (ntis) 2010 implementation - business plan
DESCRIPTION
This piece in yesterday’s issue of The Himlayan Times caught my attention and thought of sharing the link alongside my views and way forward to dwell on reasons and solution to address Nepal's declining export trade and in-effective Nepal Trade Integration Strategy (NTIS) 2010 implementation. http://www.thehimalayantimes.com/fullNews.php?headline=Export+of+products+listed+in+NTIS+drops+&NewsID=375815 The news’ statistics from Trade and Export Promotion Centre takes into account first nine months of current fiscal year where majority of NTIS listed products/services are on a downward trend. This news highlighting the peril is however not first but we seem to have been used to hearing and providing same boring excuses (fluid political climate, supply-side constraints) and plans (donors support, international assistance). As someone who had successfully led the NTIS implementation project at MoCS for 15 months with several accolades and achievements, my first recommendation then and now to efficiently drive NTIS implementation and boost export sums up to one - create awareness and generate stakeholder buy-ins. How? Please find attached a plan that I had prepared and presented to the senior MoCS officials and other line ministries, interestingly, 9 months back. Sadly the plan still hasn’t the seen the light of the day and all we are seeing is the declining export figures. Can we still afford to come across such negative news? Wish this ‘NTIS Awareness and Implementation Plan’ was long started. The first three quarters would have better figures, for sure. Thank you for reading. Let me have your opinion. dk digest (11052013)TRANSCRIPT
BUSINESS PLAN: NTIS 2010 IMPLEMENTATION
EIF Nepal, NECTRADE Project Ministry of Commerce and Supplies
A Conceptual Business Plan for the Prepara;on of Audio-‐Visual Programme on Export Poten;al Items of Nepal and
Broadcas;ng through Various Media Channels
Prepared and Presented by: Dhiraj Karki, Project & Policy Analyst and EIF NPM a.i. 11 June 2012
RaEonale Project InformaEon ObjecEves Methodology AcEviEes Expected Outputs Expected Outcomes Expected Impacts Timeline Budget
BUSINESS PLAN Content
BUSINESS PLAN RaEonale
• Abject poverty • Social deprivaEon • Economic growth issues • Fleeing young populaEon
• Agriculture commercializaEon • NTIS 2010, GoN’s blue print to enhance trade
Country Specific
• Tier 1 • Tier 2
• NTIS 2010 implementaEon
Project Specific
1st phase of Project due to end in 1 year Eme and NTIS implementaEon Emeline unEl 2015. Hence, the need and urgency for this Conceptual Plan.
Background
• Project agreement between GoN and EIF • First phase (Tier 1) – April 1, 2010 – April 30, 2013 • Second phase (Tier 2) – AddiEonal 2 years • MoCS ownership • UNOPS as TFM
ObjecEves
The overall goal of the Project is to ulEmately ensure faster growth of the country, alleviaEon of poverty through creaEon of jobs and enhanced sustainability of trade development efforts reuslEng to greater overall benefit to Nepalese populace through enhanced global integraEon, trade development and proper posiEoning of the country
BUSINESS PLAN Project InformaEon
BUSINESS PLAN ObjecEves
To proivide informa;on on expor;ble items, as iden;fied by NTIS
To encourage people, mainly private sectors and young populace to involve in the produc;on and enhancement of exportable products and services
To educate people, especially Nepali farmers on how to produce quaity products that could compete in the interna;onal market
To provide informa;on on the cost and benefits of selected export poten;al items
To support in income genera;on and enhanced livelihood
To provide market informa;on to the traget audience, based on research, consula;on and round-‐table discussion among all stakeholders
The overall objecEve is to raise awareness on NTIS, both inside and outside the country, thus bringing all stakeholders in the common bandwagon to boost Nepal’s trade.
BUSINESS PLAN Methodology
BBC “Sajha Sawal” NTIS Special Live discussion among stakeholders and parEcipants
Framework MeeEng and discussion with concerned stakeholders, both local and internaEonal
Post-‐produc;on Dubbing, ediEng and other NTIS awareness raising plan
Research CollecEon of informaEon, both primary and secondary, of exporEble items as idenEfied by NTIS
Linkages Tier 1 objecEves Tier 2 proposal development
Braadcas;ng InformaEon and acEviEes dissemninaEon through various media vehicles
Documenta;on Visit different places in Nepal and document producEon processes and value chain
BUSINESS PLAN AcEviEes
1. Prepare Audio-‐Visual Documentaries: • Programe framework (outline, script and acEon plan) finalizaEon based on review and discussion • Research • SlecEon of products/services and site • ShooEng • Footage selecEon
2. Edi;ng and Post-‐produc;on works • Program introducEon • EdiEng • Voice over • NarraEon • Music and mixing • SubEEling
3. Broadcas;ng • Nepali television channels • Radio and FMs • Newspapers and magazines • Also, explore internaEonal broadcasEng
4. Informa;on Dissemina;on • AdverEsement – Hoarding boards, newspapers and magazines, televesion promo, radio jingles etc • Other ATL and BTL acEviEes
Media program on selected export items are prepared
Audio-‐Visual documentaries related to export poten;al items are filmed, dubbed and edited
Documentaries and results are broadcasted through various media vehicles
Talk shows and interac;on program are organized and disseminated throughout Nepal, and abroad
NTIS 2010 Media
Campaign
BUSINESS PLAN Expected Outputs
BUSINESS PLAN Expected Outcomes
Awareness People will get an opprtunity to know different kinds of export potenEal items and their details, as idenEfied by NTIS 2010
Ra;onale Hence these beneficiaries will involve themselves in the producEon and enhancement of such products/services, which will address country specfic raEonales idenEfied earlier
Business Sense It will be helpful to farmers to know what to produce, why to produce, how to produce, what will be the value of those goods in market and how they could maximize their profit.
Tier 1 Ac;vi;es and Tier 2 Proposal Development This conceptual plan will also help adress Tier 1 mandates on NTIS awareness and Tier 2 proposal development based on collected informaEon, thus ulEmately fulfilling the Project’s and GoN’s objecEve of successful NTIS implementaEon, within the given Emeframe
Ini;a;on This will help to iniEaite the producEon and enhancement of different kind of export potenEal items among farmers and other beneficiaries
Enhanced Capaci;es for Trade and
Development
Young popula;on will be inclined towards commercial agriculture
Boost private sector confidence to fulfuill the demand-‐supply gap
Help donors channel AfT and TRTA in an efec;ve and coherence manner
Support GoN to address the trade defeicit
BUSINESS PLAN Expected Impacts
2012 Q3 Q4 2013 Q1 & Q2 Q3 Q4
Prepare Audio-‐Visual Documentaries
Plan and Framework Finaliza;on Broadcas;ng
Monitoring and Evalua;on
Research Edi;ng and Post-‐prodcu;on Works
Informa;on Dissemina;on
BUSINESS PLAN Time Line
AcEviEes Budget EsEmate (In NRs, for 1 Episode) Plan and Framework FinalizaEon Depends upon locaEon
Research As above
Site visits As above
Script wriEng 10,000.00
DirecEon 25,000.00
ShooEng 35,000.00
EdiEng and Post-‐producEon Work 30,000.00
Staff, LighEng, Video Tape, Equipment 50,000.00
BroadcasEng 25,000.00 to 60,000.00
BUSINESS PLAN Budget
Note: For talk shows addi1onal budget will be required
THANK YOU
© Copyright of Dhiraj Karki