nepa blogcon 2013 - blog growth & development
DESCRIPTION
Blog Growth & Development Presented By: Christina Hitchcock and Jaime Karpovich Track: Marketing Session Format: Co-Presentation Description: Both Christina and Jaime have built strong blogs that have gained them national recognition. In this session, you’ll go behind the scenes to learn how they started, how they grew, and how they developed their blogs into truly remarkable brands.TRANSCRIPT
Jaime KarpovichSavethekales.wordpress.com
@savethekales
Christina HitchcockItisakeeper.com
@itsakeeperblog
Blog Growth & Development
About Jaime
• Freelance writer, public speaker, book nerd, eyeliner enthusiast
• Host, cook and co-producer of Save the Kales! • Nominated in 2013 Mid-Atlantic Emmy Awards• Winner of five Lehigh Valley blog awards; "Best Food
Blog" three years running• Co-Organizer of Bethlehem Vegfest; Co-Founder of
Bethlehem Food Co-op• Little Spoon columnist for Lehigh Valley Style magazine• Speaker/demo chef at festivals, colleges, private events
About Christina
• Mom, wife, recipe hoarder, full time blogger• Chief cook & bottle washer at It’s a Keeper• Field editor for Taste of Home magazine• Kitchen Expert for GoodCook.com• Contributor on HappeningsMagazinePA.com• Contributor on WNEP’s Home & Backyard• Worked with several national brands
It all started when I was 2…
“Find something you’re passionate about and
keep tremendously interested in it.”
– Julia Child
The Secret to Growing Your Blog…
The Lessons We’ve Learned1. Begin with the end in mind
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote6. It’s all about building relationships
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote6. It’s all about building relationships7. Treat your blog like a business
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote6. It’s all about building relationships7. Treat your blog like a business8. Keep learning
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote6. It’s all about building relationships7. Treat your blog like a business8. Keep learning9. Have the right tools
The Lessons We’ve Learned1. Begin with the end in mind2. Offer something valuable3. Good design is key4. Follow your gut5. Promote, promote, promote6. It’s all about building relationships7. Treat your blog like a business8. Keep learning9. Have the right tools10. Things change
Jaime Karpovichsavethekales.wordpress.com
Christina Hitchcockitisakeeper.com
Facebook.com/itsakeeper
@itsakeeperblog
Pinterest.com/itsakeeperblog
Instagram.com/itsakeeperblog
Youtube.com/itsakeeperblog
Facebook.com/savethekales
@savethekales
Pinterest.com/savethekales
Youtube.com/savethekales