Nelly & The St. LunaticsProudly Presents

Air Play fragrances are long lasting oil based scents that can be sprayed in your car, home or office.

#5226 #5223

#5229 #5219

Air Play Product Information

Four PopularFragrances to ChooseFrom

Long lasting 100% pure oil based Air •Freshener

Contains maximum fragrance oils •allowed by law

Up to 50% margins for your Retailers•

Backed by extensive promotional program•

Pallet pricing and free freight if you place •your qualifying order before August 31

Hot selling product previously available •in Mid West now available in your market

High turnover product with repeat sales•

Display footprint is only 6” x 8”•

Each case comes in an attractive •12 bottle display carton

Master packs are 4 and 8 case •re-shippers

Nelly Fact SheetTHE FACTS:

Birth name: Cornell Haynes, Jr.•Birth date: November 2, 1974•Hometown: Born in Austin, Texas; raised in St. •Louis, MissouriParents: Rhonda Mack and Cornell Haynes, Sr.•Children: Chanell Haynes (born February 27, •1994), Cornell Haynes III (born March 2, 1999)Hobbies: Basketball, baseball, poker, bowling•Occupation(s): Rapper, singer, songwriter, actor, •entrepreneur, philanthropistGenre(s): Hip-hop, rap, R&B, pop•Year’s active as artist (1999–Present)•Record Label: Universal Motown Records (1999–•Present)Agent: International Creative Management (ICM®)•Website: • www.nelly.netTwitter: • twitter.com/nelly_moFacebook: • www.facebook.com/nellyMySpace: • www.myspace.com/nellyMedia Assets: • http://umgdb2b.com

DISCOGRAPHY:Album Releases

5.0•Release Date: 11/16/2010Brass Knuckles•Release Date: 9/16/2008Sales: 500,000; certified gold by RIAACharting: No. 3 on Billboard Top 200Sweatsuit•Release Date: 11/22/2005Sales: 500,000; certified gold by RIAACharting: No. 26 on Billboard Top 200Sweat•Release Date: 9/14/2004Sales: 1 million; certified platinum by RIAACharting: No. 2 on Billboard Top 200Suit•Release Date: 9/14/2004Sales: 3 million; certified 3x platinum by RIAACharting: No. 1 on Billboard Top 200Da Derrty Versions: The Reinvention•Release Date: 11/25/2003Sales: 1 million; certified platinum by RIAACharting: No. 12 on Billboard Top 200Nellyville•Release Date: 6/25/2002Sales: 6 million; certified 6x platinum by RIAACharting: No. 1 on Billboard Top 200Country Grammar•Release Date: 6/27/2000Sales: 9 million; certified 9x platinum by RIAACharting: No. 1 on Billboard Top 200

Nelly Fact Sheet

SINGLE HIGHLIGHTS“Move That Body” • featuring T-Pain & Akon (2010) – No. 4 on iTunes Top Hip-Hop Songs“Just a Dream”• (2010) – No. 2 on Billboard’s Digital Songs chart, No. 3 on Billboard Hot 100“Party People” • featuring Fergie (2008)“Grillz” • (2005) – No. 1 on Billboard Hot 100“Over and Over” • featuring Tim McGraw (2004) – No. 3 on Billboard Hot 100“My Place”• (2004) – No. 4 on Billboard Hot 100“Shake Ya Tailfeather”• featuring Murphy Lee and P. Diddy (2003) – No. 1 on Billboard Hot 100“Hot in Herre”• (2002) – No. 1 on Billboard Hot 100“Dilemma”• featuring Kelly Rowland (2002) – No. 1 on Billboard Hot 100“Air Force Ones”• (2002) – No. 3 on Billboard Hot 100“Ride Wit Me”• featuring City Spud (2001) – No. 3 on Billboard Hot 100“E.I.”• (2001) – No. 16 on Billboard Hot 100“Country Grammar (Hot…) • (2000) – No. 7 on Billboard Hot 100

AWARDS:Three-time GRAMMY® Award Winner

Best R&B Performance By A Duo Or Group, •2004“Shake Ya Tailfeather,” Nelly featuring Murphy Lee and P. DiddyBest Rap/Sung Collaboration, 2003•“Dilemma,” Nelly featuring Kelly RowlandBest Male Rap Solo Performance, 2003•“Hot in Herre”

American Music AwardsFavorite R&B/Hip-Hop Album, 2003•NellyvilleFan’s Choice Award, 2003•NellyFavorite Rap/Hip-Hop Artist, 2002•Nelly

BET AwardsBest New Artist, 2001•NellyBest Male Hip-Hop Artist, 2001•Nelly

Billboard Music AwardsArtist of the Year, 2002•NellyMale Artist of the Year, 2002•NellyMale Hot 100 Artist of the Year, 2002•NellyMale R&B/Hip-Hop Artist of the Year, 2002•NellyRap Artist of the Year, 2002•NellyRap Track of the Year, 2002•“Hot in Herre”

Blockbuster Entertainment AwardsFavorite Male–New Artist, 2001•Nelly

MTV Video Music AwardsBest Hip-Hop Video, 2004•“Shake Ya Tailfeather,” Nelly featuring Murphy Lee and P. DiddyBest Rap Video, 2001•“Ride Wit Me”

Nickelodeon Kids’ Choice AwardsFavorite Male Singer, 2004•NellyFavorite Male Singer, 2003•Nelly

Nelly Fact SheetRadio Music Awards

Best Driving Song, 2003•“Shake Ya Tailfeather,” Nelly featuring Murphy Lee and P. Diddy

Soul Train Music AwardsSammy Davis Jr. Award for Entertainer of the •Year, 2003NellyBest R&B Soul or Rap Album of the Year, 2003•NellyvilleBest R&B/Soul or Rap New Artist, 2001•Nelly

The Source AwardsArtist of the Year–Male, 2003•NellyThe Source Foundation Image Award, 2003•NellyAlbum of the Year, 2001•Country GrammarNew Artist of the Year, 2001•Nelly

Teen Choice AwardsChoice Rap Artist in a Movie, 2005•Nelly, The Longest YardChoice Song of the Summer, 2002•“Hot in Herre”Choice Hook Up, 2002•“Girlfriend,” ’N Sync featuring NellyChoice Single, 2002 •“Girlfriend,” ’N Sync featuring Nelly

BUSINESS PROFILE / ADVERTISING / CORPORATE ENDORSEMENTS:

In 2011, Nelly partners with Superior Products •Company to introduce Air Play™ Fragrances.In 2010, Nelly released a fitness DVD called •Celebrity Sweat on September 28.In 2010, Nelly teamed with the • Ford Motor Company to feature a tricked-out 2011 Mustang GT customized by DUB magazine on the cover his 2010 album, 5.0.In 2010, • ESPN The Magazine enlisted Nelly as its VIP celebrity red carpet reporter at the sixth annual NEXT Super Bowl event at the Fontainebleau Miami Beach.In 2010, Nelly partnered with the • Crown Royal Company to host a promotional club tour.In 2009, Nelly partnered with the • Ford Motor Company to help promote the launch of the 2009 Ford Flex.In 2008, Nelly signed on to become the first •spokesmodel for the Sean John underwear line.In 2008, Nelly acquired the rights to the • Troop clothing line.In 2006, Nelly joined • Reebok’s I Am What I Am campaign and released a line of sneakers, t-shirts, and hats.In 2004, Nelly became a part-owner of the •Charlotte Bobcats NBA expansion team.In 2003, Nelly partnered with • Nike to release a limited edition sneaker called the Air Derrty.In 2003, Nelly launched a women’s clothing •company called Apple Bottoms and a men’s clothing line called Vokal.In 2002, Nelly appeared in an advertisement for the •Got Milk? campaign.

PHILANTHROPY:Jes Us 4 Jackie• – Nelly launched the Jes Us 4 Jackie foundation with his late sister, Jackie Donahue, after she was diagnosed with leukemia. Its mission is to educate African-Americans and other minorities about the need for bone marrow and stem cell transplant donations, and to register more donors. Unfortunately, Nelly lost his sister in 2005, but he continues to push just as hard with the foundation. To date, nine lives have been saved by the organization’s efforts to match donors.4Sho4Kids Foundation• – This is a charitable non-profit organization dedicated to improving the quality of life for children born with developmental disabilities (emphasis on Down’s Syndrome) and children born addicted to drugs.

Nelly Fact SheetMAGAZINE COVERS & FEATURES: 944, Alive, Ballin’, Billboard, BlackBeat, The Boston Globe, The Chicago Tribune, Complex, Conde Nast Fashion Rocks, Cosmo Girl, The Dallas Morning News, DUB, Ebony, Entertainment Weekly, Explosive, Exposure, Giant, GQ, Hip-Hop Weekly, The Hollywood Reporter, The Houston Chronicle, In Touch Weekly, In Style, Jet, J-14, Kronick, M Magazine, Men’s Health, Newsday, Newsweek, The New York Daily News, The New York Post, The New Yorker, The New York Times, Ozone, People, Penthouse, Philadelphia Tribune, Rap-Up, Red Eye, Rides, Right On, Rolling Stone, Seventeen, Sister 2 Sister, The Source, Spin, Star Magazine, The St. Louis Post Dispatch, Street Masters, Tiger Beat, TV Guide, Twist, Upscale, Urban Enterprise, USA Today, US Weekly, Vanity Fair, Vibe, Vibe Vixen, The Village Voice, Women’s Wear Daily, Word Up, XXL, YM…

ACKNOWLEDGEMENTS:Nelly received a star on the St. Louis Walk of Fame on •October 15, 2010.With the release of his dual set of 2004 albums, • Sweat and Suit, Nelly became the first solo artist and the first hip-hop artist in history to debut at No. 1 and No. 2 on the Billboard 200 chartNamed one of the “Breakthrough Stars of 2001” by •People magazineTied with Sir Elton John for the most consecutive •weeks at No. 1 on the Billboard Hot 100 chart by a male solo artistRanked No. 3 on • Billboard’s list of the best-selling artists of the 2000sRanked No. 39 on • Entertainment Weekly’s 2002 “101 Most Powerful” listFeatured in • Teen People’s “25 Hottest Stars Under 25” issue in 2001 and 2002Topped • Billboard’s 2000 Year-End Chart as Top Hot Rap Artist–MaleTopped • Billboard’s 2002 Year-End Charts as the Top Pop Artist, Top Pop Artist–Male, Top Hot 100 Singles Artist–Male, Top R&B/Hip-Hop Artist–Male, Top Hot Rap Artist, and the Top Hot Rap Single (“Hot in Herre”)Ranked No. 29 on VH1’s 2003 list of the 50 Greatest •Hip-Hop Artists“Hot in Herre” ranked No. 65 on VH1’s 2003 list of the •100 Best Songs of the Past 25 Years

FILMOGRAPHY:Feature Films & DVDs

The Longest Yard • (2005) as MeggetSnipes• (2001) as Prolifik/Clarence

TV SeriesCSI: NY• (2008-2009) as Terrence DavisCBSCedric the Entertainer Presents…• (2003) as East BoogieABC

TV Performances & AppearancesA Night for Vets: An MTV Concert for the Brave• (2008)Access Granted• (2003, 2005, 2006, 2008)The American Music Awards• (2001, 2002)The Best of the World Music Awards • (2010)BET Awards• (2001, 2002, 2003, 2005, 2008)BET Hip-Hop Awards• (2006, 2008)The Billboard Music Awards• (2001, 2004)Black Poker Stars Invitational• (2008)Boost Mobile Rockcorps• (2006)Cribs• (2001)The Ellen DeGeneres Show• (2004, 2005, 2006)Fuse’s Summer Jam X• (2003)The GRAMMY® Awards• (2002, 2003, 2005)Jimmy Kimmel Live!• (2003, 2004, 2005, 2008)Last Call with Carson Daly• (2004)The Late Late Show with Craig Kilborn• (2002, 2004)Late Night with Conan O’Brien• (2006)MADtv• (2001, 2003, 2004)Making the Video• (2004)Maury• (2004)MTV Europe Music Awards• (2004)MTV Video Music Awards• (2001, 2002, 2003, 2004, 2005, 2007)NFL Total Access • (2008)Radio Music Awards• (2000, 2003, 2004)Rip the Runway• (2008)Saturday Night Live• (2002, 2004)The Sharon Osbourne Show• (2004)Soul Train• (2001, 2002)The Soul Train Music Awards• (2002, 2003, 2004)The Source Awards• (2000, 2001)Steve Harvey’s Big Time Challenge• (2004)Super Bowl XXXV• (2001)Super Bowl XXXVIII • (2004)The Teen Choice Awards• (2002)Teen Choice Presents: Teenapalooza• (2001)The Tonight Show with Conan O’Brien• (2009)The Tonight Show with Jay Leno• (2003, 2004, 2005, 2008)Top of the Pops• (2002)Top of the Pops Saturday• (2004)Tsunami Aid: A Concert of Hope• (2005)25 Strong: The BET Silver Anniversary Special• (2005)VH1 Hip-Hop Honors• (2005, 2007, 2010)The View• (2004, 2005)The World Music Awards• (2001)World Series of Poker• (2009)WWE Great American• Bash (2005)

Promotional Schedule for Air PlayThe following is the promotional schedule we are implementing to support sales for the Air Play™ product line.

RETAIL:Auto martsBarber/Beauty ShopsCar washCar dealershipConvenience storesAppearanceOnsite samplingCar show’sLiquor storesMass merchandisersTour merchandiseUrban retailers

TV:Commercial ad: Times networks and programs to be determinedCharter Direct Tv and Uverse

RADIO:Commercials buysWebsiteRemotes with radio stationsSponsorship for on-air contestingGift packages for on-air staff and sales teamXM/Sirius104.1 95.5104.9107.7 Y98 Other radio outlets in different states

PRINT:St. Louis Post-DispatchAliveDelux MagazineRiver Front TimesSt. Louis AmericanWhirlStreet Scape (St. Charles)Along with Print Advertising throughout cities worldwide

ONLINE:WebsiteBlog ads/banner give-waysEmail blastContestViral Video’sSocial Network - Twitter Facebook My Space ToutFragrance App/Game

OUTDOOR:BillboardsBus stopBusClub remote sampling productDub Car Show Tour selling and sample productStreet team samplingScooter squadsMarketing utility vehicle

CONTESTING:Fly give-a-wayTicket give-a-wayGas give-way onsite samplingMobile car wash home, job, remotes with radio

PROMO ITEMS:BoothTentWaffersSample bottle’sTshirtsScratch a sniff mixtapesFlyers BannersStreet Teams

ENDORSEMENTS:VideoAudio drops

Community Service:

JANUARY 2012St. Louis Auto CarShow/ Dealership Convention 27-31

FEBUARYBlack History (Radio sponsorship)NBA All Star WeekendMardi GrasValentine

MARCHSt. Patrick’s DayKyjuan’s BirthdayTraffic Music Awards (local)

APRILEasterApril Fools DayNCAA Final Four

MAYMothers DayMemorial Day Cinco De MayoNational Teachers DayAnnie Malone ParadeKentucky DerbyThe Texas Beach Party

JUNEBET music awardsBlack MusicJuneteenthFathers DayWorld Environment Day

JULYEssence Music FestivalIndependence DayIndiana Expo

AUGUSTBack To SchoolMissouri Black Expo

SEPTEMBERLabor DayGrandparents Day

OCTOBERHalloweenBreast Cancer Awareness MonthLupus Awareness MonthDomestic Violence Awareness Month

NOVEMBERThanksgivingVeterans Day

DECEMEBERChristmasAids Awareness DayNew Years Eve

Murphy Lee New Album TourIn August Murphy Lee will be promoting his new album and the Air Play fragrance line. States and cities include:

AtlantaBirminghamChicagoDallasHoustonKansas

Lil RockLouisvilleMemphisNashvilleSt LouisTennessee

BaltimoreFloridaIndianaNorth CarolinaOhioSouth Carolina

VirginiaWashington DCIowaSpringfield