nelli lähteenmäki: what if health market was a movie series?
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Työterveyspäivät 2014TRANSCRIPT
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TYÖTERVEYSPÄIVÄT
Nelli Lähteenmäki CEO & Co Founder, Health Puzzle
@nellieliina
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WHAT IF HEALTH MARKET WAS A MOVIE SERIES?
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CONVENTIONAL WISDOM
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CONVENTIONAL WISDOM
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CONVENTIONAL WISDOM
DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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DAWN OF DATA
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CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
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RISE OF THE ACTIONATOR
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?
Current WELLBEING
MOTIVATION to change
RISE OF THE ACTIONATOR
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We’ve failed, so we expect to fail.
Changing your lifestyle is difficult. In fact, 9 in 10 fail
How well people stick to their goal over time Percent
71% 64% 50%
46% 51%
17% 16% 4%
2 weeks 4 weeks 3 months 6 months
100%
Day 0
Why do we fail?
We take too big of a bite at once
Our resolutions are not concrete
We focus on being, not doing Changing your lifestyle should be built around doing concrete, simple actions that feel effortless, even fun
• People who made an explicit resolution to change - likely to have, on average, higher intrinsic motivation – yet almost 30% of them fail within 2 weeks!
• People with similar goals (e.g. lose weight) but no formal resolution - results are dismal – changing your lifestyle is not easy
SOURCE: University of Scranton, The New York Times “Be It Resolved”, Caroline Arnold: “Small Move, Big Change”
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RISE OF THE ACTIONATOR
MICRO- ACTION
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RISE OF THE ACTIONATOR
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ACTIONS FOR YOUR LIFE
RISE OF THE ACTIONATOR
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CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
EMERGENCE OF STANDARDS
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EMERGENCE OF STANDARDS
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EMERGENCE OF STANDARDS
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CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
RETURN OF HEALTH CARE
EMERGENCE OF STANDARDS
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RETURN OF HEALTH CARE
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RETURN OF HEALTH CARE
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KIITOS!
Nelli Lähteenmäki CEO & Co Founder, Health Puzzle
@nellieliina