Neither by rote, nor by right

Bill PopeHead of Learning Materials

@BillPublishes

Safety Standards Service

Safety Standards Service

2013

2013

Safety Standards Service

2013

Safety Standards Service

2013

• Social media

Safety Standards Service

Now and in future

Safety Standards Service

Now and in future

Safety Standards Service

Safety Standards Service

Now

Wrap up

• Listen, watch, improve• no one buys an unwelcome message• no one learns someone else’s way

• Go where the audience is• social, tablet, online, ‘device agnostic,’ e-books• and still WH Smiths!

• Never stray from the standards• Evidenced to deliver safe and efficient roads• Crowdsource new evidence but don’t feed the

trolls

Safety Standards Service

Bill PopeHead of Learning Materials

@BillPublishes

Safety Standards Service