Report on the 2011 Tax Season

A program of Neighborhood Centers Inc.

Underwriters

Sponsors

Tax returns prepared: 24,747

Gross Refunds: $40,630,211

Net Refunds: $37,048,407

2011 Tax Season

12% increase in tax returns

15% increase in refunds

What is the impact?

2009 Tax Season: 16,821

2009 Year Round: 1,776

2010 Tax Season: 22,079

2010 Year Round: 3,281

2011 Tax Season: 24,747

Returns prepared over 28 months

68,704

Cumulative Impact -

Returns

2009: $25,067,606

2010: $37,788,693

2011: $40,630,211

Gross Economic Impact over 28 months

$103,486,510

Cumulative Impact –

Refunds

Success So Far

0

5,000

10,000

15,000

20,000

25,000

30,000

2006 2007 2008 2009 2010 2011

Tax Season + Year-Round

The Importance of EITC

EITC claimed: $14,062,307

Average EITC: $1,801

% eligible for EITC: 32%

Earned Income Tax Credit

20% increase in EITC = more support for children & working

families

Who We Serve

25% Single Parents

Avg AGI $19,591

Avg Net Rfd $3,156

27% Married Households

Avg AGI $27,466

Avg Net Refund $2,365

48% Single Adults

Avg AGI $16,082

Avg Net Rfd $408

Hispanic/Latino 51% ~ African-American 32% ~ Asian 7% ~ Caucasian 7%

How do you plan to use your refund?

1. Pay bills (utility, phone, credit card)

2. Rent, mortgage, home repair, property taxes

3. Household items, food, clothing

4. Car payment, purchase or repair car

5. Save or invest

6. Doctor or medical bills

Individual Impact

45,673 men, women and children

in 13 weeks

Volunteer pictures

Secret Ingredient = Volunteers

Secret Ingredient = Volunteers

427 active volunteers

21,121 volunteer hours

Volunteers

27% increase in volunteer hours

On average, each

volunteer donated

49.5 hours over

13 weeks.

Volunteers

47 volunteers received The President’s Volunteer Service Award for volunteering more than 100 hours.

47 volunteers received The President’s Volunteer Service Award

Top Corporate Volunteers

IRS 981 16

Amegy Bank 326 5

AIG 276 5

ExxonMobil 204 5

Bank of America 184 6

JP Morgan Chase 140 4

Hours Volunteers

Marketing and Outreach

How You Heard about Us

1. Saw banner or sign

2. Television

3. Referred by 2-1-1

4. Recommended by employer, nonprofit, agency

5. Flyer

PIE DAY

Secured 233 media mentions:116 on radio61 on TV (interviews and mentions)50 online (blogs, websites, social media)6 newspaper clips

Media Coverage

Nearly a 500% increase in media clips compared to

2010

Total Media Value

This year’s media coverage was worth

more than $1.27 million in publicity value.

This is five times higher than last year’s

publicity value of $214,606.

Promoting Financial Success

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Promoting Financial Well-Being

Promoting Financial Well-Being

243 opened accounts with Promise Credit Union

232 received assistance obtaining public benefits and

managing finances through partnership with Family

Services

671 applied for Individual Taxpayer Identification

Numbers (ITIN)

40 learned about Individual Development Accounts

through partnership with Covenant Community Capital

Year-Round Tax Center Year-Round Tax Center on theon theBaker-Ripley CampusBaker-Ripley Campus

28,000 returns in 2011

31,000 returns in 2012

Open more credit union accounts

Connect refunds to matched savings accounts

Focus on Financial Success Initiatives

What’s Next?