neev's capabilities in building video and live streaming applications

7/30/2019 Neev's Capabilities in building video and live streaming applications

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Architecting Applications for Video/Live Streaming


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Magento eCommerce

SaaS Applications

Video Streaming Portals

Rich Internet Apps

Custom Development

250+ team with experiencein managing offshore,distributed development.

Neev Technologiesestablished in Jan 05

VC Funding in 2009 ByBasil Partners

Member of NASSCOM &ESC

Development Centers inBangalore and Pune.

Offices at Bangalore, USA,Delhi, Pune, Singapore andStockholm.

Key Company Highlights

iPhone

Android

Windows Phone 7

HTML5 Apps

Web

User Interface Design and User Experience Design

Performance Consulting Practices

Quality Assurance & Testing

AWS Consulting Partner

Rackspace

Joyent

Heroku

Google App Engine

Mobile Cloud

About Neev

Outsourced Product Development


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Clients


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Neev has worked with more than 15 B2C companies building orenabling applications in the domain of video/live streaming. Our clientsare spread across verticals including Media and Entertainment,Education, Social Networks and direct consumer applications

Design, build, deploy and maintain applications that are stable andreliable and could even work on slow internet connections.

Streaming servers: Wowza Media Server, Flash Media Server, DarwinStreaming Server

Encoding and Transcoding Software: FF Mpeg, Zencoder,Encoding.com, AWS Elastic Transcoder

Media Format: mp4, flv, avi, mp3

Protocols: RTMP, RTMPPE, HLS, HTTP, Progressive downloads,RTP/RTSP

CDNs: Cloud Front (AWS), Akamai, Bit Gravity

Neevs expertise on Streaming Media applications


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Java and Open Source Software Java, J2EE, Spring, Hibernate,

JMS, JPA, JCAPS Web 2.0 and Rich Client JSF, Ruby on Rails, PHP, Groovy on Grails,

GWT, jQuery, ExtJS

Application and Web Servers Apache, Tomcat, JBOSS,

Mobile Development iPhone/iPad, Android and Blackberry, MobileWeb, RESTFul and SOAP web services, GPS & location aware,Bluetooth, offline data and synch

Social Media Integration with Facebook, Twitter.

Cloud Computing and migration Development for public clouds AWS,

Google App Engine, cloud application monitoring

UI/UX Process - Heuristic Analysis, Interaction Design, Visual design,HTML-isation

Neevs expertise on Web Technologies


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Key areas Neev evaluate before development

Underlying technology: Evaluate the need and fitment

of the technology options. This will also depend on themode of rendering the content, including mobileplatforms.

Streaming Media Servers

Encoding and transcoding software

Streaming Protocol to be used

Media file formats

Hosting infrastructure: Depending on the contentvolume and the number of users, suitable infrastructurehas to be planned.


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Services Offered

Technical Assessment and Design Product/Application development Application architecture re-design or improvement Social Media Integration

Payment gateway and other third party integration Application Support and Maintenance Performance tuning and scaling SaaS-ification

Deployment on Cloud, monitoring and hostingmanagement


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Project Management Tools

Redmine

Jira/Trac

Deployment Tools

Jenkins

Emma/Cobertura

QA Tools

Selenium

Jmock

Knowledge Capture Tools

Neev Hub

Project Methodology

Test Case Driven testing

Feature/Functionality level QA

ownership

Daily/hourly Builds

Smoke tests

Early Stage Integration Testing

Detailed Communication of the

outcome of the various QA

activities

Impact Analysis of Bug Fixes

Constant Process Improvements

User Acceptance Tests


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Case Study: Myplex

Myplex.tv is the flagship service of Apalya. Apalya holds a monopolyin India in mobile video content streaming market. Apalyas white-

label platform is used by various telecom majors like Airtel, Vodafonefor providing mobile TV streaming services. The client wanted tobuild a video streaming application to deliver the content on mobiledevices.

Highlights:1. The biggest challenges to deliver content on mobile devices are: the devices are thin clients and the mobile networks have

slower speeds.2. Given the nature of users, the application has to be deployed on the cloud. Further, most of the scaling processes have to

be automated.3. Neev designed, developed and deployed a fully scalable cloud-based application architecture that could support heavy

traffic and heavy content which is typical of a video content portal.4. Neev deployed a cross-functional team that focused on: Scalable Architecture and Design, Server Commissioning,

Maintenance and Go-Live Support on Amazon Cloud, Project Planning and Configuration Management strategy thatenabled multi track development, Automated Test Strategy using Sanity Case Automation

5. Neev developed the backend infrastructure required for pre-processing all video content into 4 different video formats(Low, Medium, High, Very High) to suit the consumer's network bandwidth capacity and video quality requirements.

6. In order to enable the video to play on various devices, the solution was enabled to stream content in various formats suchas RTMP, RTMPE, RTSP, HTTP.
http://localhost/var/www/apps/conversion/tmp/scratch_9/myplex.tvhttp://localhost/var/www/apps/conversion/tmp/scratch_9/myplex.tvhttp://localhost/var/www/apps/conversion/tmp/scratch_9/myplex.tvhttp://localhost/var/www/apps/conversion/tmp/scratch_9/myplex.tv


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Myplex: A screenshot


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Case Study : Myplex continued..

Tech Stack

Java / J2EE (Struts, Spring, Hibernate, JSP, JS/CSS) AWS - EC2, S3, RDS, Auto-Scale, Cloud Front

Wowza Streaming Server HTML5

JW Player

Plugins used: jwPlayer, AWS Elastic Load Balancer Third Party Libraries: Solr


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Myplex Video Streaming Process Flow


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Case Study : Tubifi

Making Video Ads is expensive. Tubifi.com wanted to make this process affordable. It is aSaaS based video compiling and editing platform which brings down the cost of video adcreation from $80K to $6K a whopping 92%. Video editors can try different video/audiofootages and purchase the ones they (or the end customer) like. Tubifis key differentiator isthe integration with Stock Footage Vendors (like Getty images, Pond5, Killer tracks). Thevision of Tubifi is to create a common platform for ad-consumers, video stock providers andad-creators.

Highlights:

1. Neev started engaging with the Tubifi team at an early stage. Neev helped in creating a roadmap of the product. Neev alsodeveloped the features in a phased manner to build a functional MVP. This was needed to acquire investors; a quicklaunch to gather user base and further addition of features to stay ahead of competition.

2. Neev developed a feature wherein an user can drag and drop videos on the timeline. Different videos and audios can bethen be joined together in a simple gesture. Videos can also be inserted, split, overwritten, and trimmed in the timeline.

3. For purpose of exhibiting to clients, compositions created can be duplicated and downloaded once purchase is completed.The downloaded composition can be used in other Desktop solutions. Compositions can also be downloaded as mp4 toshare with the clients.

4. Other features developed include: Two Video and Audio tracks with additional Voice over tracks to support multiple clipsare also provided. Titles can also be added with different styles for a composition.

5. Transcoding and Download of purchased stock footage is separated from Video Editor and back-end system takes care ofthese processes. All the stock purchase happens in the back-end. The requests are queued in Amazon SQS and areexecuted in back end. This way the downloads are optimized for traffic and bandwidth usage while the user need not bepresent online.
http://localhost/var/www/apps/conversion/tmp/scratch_9/tubifi.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/tubifi.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/tubifi.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/tubifi.com


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Tubifi screenshots


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Case Study : Tubifi

Tech Stack

Java To keep the App light

Flex Player Video Player CAS Single Sign-on Authentication MySQL Database Twistage Transcoding Amazon SQS Queueing service

Jenkins Continuous Integration Authorize.Net Payment Gateway Mp4, XML formats Export Formats

High Availability Site Architecture for a Content Heavy Application:

Videos are streamed from Twistage

As video data increases, App servers are scaled up without any downtime Eliminates any Single Point of Failures throughout the architectureAutomated data back-upsApplication restoration/re-deployment drills


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Case Study : Attend by Video

Attendbyvideo.com enables real-life knowledge sharing usingaudio, video and file-sharing capabilities, between people fromvarious walks of life in an easy mutually rewarding manner.

Highlights:

1. The challenge was to design and build a system that could be used by first timeusers or those with minimal knowledge of IT. Another challenge was to have a

stable and reliable audio/video/sharing interface that can work even on a slowconnection.2. Neev leveraged features provided by the APIs of Webex to provide a user

interface for sharing audio/videos/files. Through the portal, an user can schedule,conduct, join and record sessions for future references.

3. The system was designed to have an intuitive UI which everyone can use.4. The system makes use of 25 user licenses of Webex which are distributed in a

token ring basis among different users (logged in).
http://localhost/var/www/apps/conversion/tmp/scratch_9/attendbyvideo.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/attendbyvideo.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/attendbyvideo.comhttp://localhost/var/www/apps/conversion/tmp/scratch_9/attendbyvideo.com


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Case Study : Attend By Video

Tech Stack

Ubuntu OS

Ruby, Rails, HTML, CSS, Javascript, Jquery, Background RB Development Platform

MySQL Database Solr Search Server Comm100 Chat service for Customer Support

Cisco Webex Integrated with App using URL and XML APIprovided by Webex Web Conferencing Platform

Subversion Source Control Selenium RC Testing Platform Sendgrid Email Service

Cloud Deployment:

Amazon EC2/EBS/ELB/RDS/S3/Elastic CacheMonitoring Tools: Monit, Cloudwatch, Pingdom


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End-to-end consultative approach for software solutions through needs

assessment, process consulting and strategic advice

Internal QMS are ISO 9001-2008 certified and CMM level 3 compliant.

Continuous process and service level improvements through deployment of best-

of-breed processes and technologies

International Standards and best practices on Project Management including PMI,

ISO and Prince-2

Proven EDC Model of delivery to provide predictable results

Scrum based Agile development methodology

The Neev Edge


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India - BangaloreUSA

Sweden

The Estate, # 121,6th Floor,

Dickenson Road

Bangalore-560042

Phone :+91 80 25594416

Neev Information Technologies Pvt. Ltd.

1121 Boyce Rd Ste 1400,

Pittsburgh PA 15241

Phone : +1 888-979-7860

Neev AB, Birger

Jarlsgatan 53, 6tr,

11145, Stockholm

Phone: +46723250723

[email protected]

India- Pune#13 LSquare, 3rd FloorParihar Chowk, Aundh,

Pune 411007.

Phone : +91-64103338

Singapore#08-03 SGX Centre 2, 4

Shenton Way,

Singapore 068807

Phone: +65 6435 1961
mailto:[email protected]:[email protected]

neev's capabilities in building video and live streaming applications

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