need to stick?
Post on 19-Oct-2014
2.103 views
DESCRIPTION
A presentation of Made to Stick book principles through a simple exampleTRANSCRIPT
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Need to stick?
Need to stick?
Need to stick?
Need to stick?
![Page 2: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/2.jpg)
Did you ever told an
important message
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Such as:
![Page 4: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/4.jpg)
If we eat about 400mg (0.014 oz) of
magnesium per day, we could have less
stress, sleep better, be in great shape and
get rid of focus difficulties
![Page 5: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/5.jpg)
Whether when
presenting
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Assisting meetings
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Or having a
coffee break?
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And a few days later,
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How many people did forget
about what you’ve said?
(even if they were interested in your talk)
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A few?
(you can then stop watching this presentation)
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A lot?
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Well…
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You’re not alone!
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And to avoid this in
the future,
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You should consider
this book
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And then aim for:
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
![Page 17: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/17.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
And then aim for:
![Page 18: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/18.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
nexpected
And then aim for:
![Page 19: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/19.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
nexpected
oncrete
And then aim for:
![Page 20: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/20.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
oncrete
And then aim for:
![Page 21: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/21.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
motional
oncrete
And then aim for:
![Page 22: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/22.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
redible
nexpected
motional
oncrete
tory
And then aim for:
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Let’s take an
example…
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Do you remember the
message on the first
slides?
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No?
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Good!
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Here is the message we want to
stick in people minds:
![Page 28: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/28.jpg)
Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties
![Page 29: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/29.jpg)
Let’s now improve
it one by one
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SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
imple
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Simple is
Finding the Core (the most important thing)
Your message
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Simple is
and making it CompactCompactCompactCompact (easy to spread)
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Eat 400 mg (0.014 oz) of
magnesium per day
For instance:
![Page 34: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/34.jpg)
SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
nexpected
![Page 35: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/35.jpg)
Unexpected is
Getting attention of people
(surprise is good)
Watch
out!
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Unexpected is
… and keeping it (interest is great)
Great thing ahead!
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For instance:
An easy way to live better:
Magnesium
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SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
oncrete
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Concrete is
Dealing with reality
(life is not abstract)
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For instance:
Make 3 meals with 2 slices of
bread, 1 cup of rice, 1 banana and
1 chocolate bar and you are in!
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SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
redible
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Credible is
Involving reliable sources
(authorities or anti-authorities)
I believe them
!I belie
ve them!
I believe them
!I belie
ve them!
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For instance:
According to French national
wealth organization, we need
400 mg (0.014 oz) of
magnesium per day
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SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
motional
![Page 45: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/45.jpg)
Emotional is
Focusing on people
(people care about themselves)
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For instance:
Get rid of stress, tiredness, insomnia
and more at the same time!
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SSSS
UUUU
CCCC
CCCC
EEEE
SSSS
ssss
tory
![Page 48: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/48.jpg)
Story is
Making people act like in a flight simulator
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For instance:
<sample>
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Stressed?
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Tired?
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Hardly focusing?
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Want to
change this?
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You should then consider
Magnesium
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Magnesium has been
proven to help people to
![Page 56: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/56.jpg)
Be in great
shape
![Page 57: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/57.jpg)
Sleep better
![Page 58: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/58.jpg)
Be able to focus
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All at the
same time!
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All you have to do is eat more
Magnesium
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How?
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Simply add to
your meals
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And/or
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And/or
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And/or
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Simply isn’t it?
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Just try it to
see it work!
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</sample>
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You should now be ready
for the big test…
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(dramatic pause)
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What sticks?
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Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties
(candidate 1)
![Page 73: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/73.jpg)
Or
![Page 74: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/74.jpg)
(candidate 2)
![Page 75: Need to stick?](https://reader034.vdocuments.site/reader034/viewer/2022051512/54439c21b1af9f740a8b45d1/html5/thumbnails/75.jpg)
?
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You can take a few
days to think about it
(and you’ll probably be able to remember the winner…)
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This presentation use research results
on magnesium which can be viewed (in
french) on: http://snipurl.com/5ep26