need a break?. sundae on a monday jordan habitz justine kaufman chris cuyar dan valko
Post on 21-Dec-2015
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Need a Break?
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Sundae On A MondayJordan Habitz
Justine Kaufman Chris CuyarDan Valko
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What is Sundae On A Monday?
“Sundae On A Monday” is a Holiday dedicated to ice cream lovers and people who need a
break from the everyday monotonies. It is celebrated the
first Monday in August.
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Competition It is near the 4th of
July and Labor Day although it is far enough away. Sundae on a Monday is a unique holiday because it is celebrated the in August and no other holiday involves eating ice cream.
It is Placed the first Monday in August because August is a summer month. The hot weather will welcome the celebration of an ice cream holiday
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How to Celebrate...
Take a special someone out to eat and order the sundae first. Buy one
of our lovely Sundae Cards with special “Sundae Bucks” that give you a dollar off at Dairy Queen.
Throw a sundae party, the possibilities are endless.
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Target Demographic
This is a holiday targeted toward children, families and those young at heart. This target was chosen because children like ice cream
and their families will most likely spend money on their whims.
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Launch Strategy
Hallmark plans to launch Sundae on a Monday by many
commercials and advertisement on children’s TV networks. Also to
familiarize people with the holiday, flyers and posters will be
placed near ice cream parlors.
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Merchandise Sundae glasses and bowls could be sold. Mock t-shirts could also be marketed from this holiday,
such as a “Sundae School” shirt or an “I watch Sundae Night
Football” shirt.
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A Definite Success
Many families buy ice cream year-round, so why not profit from it. By creating a Sundae holiday
Hallmark can open up and indulge in a whole new market, increasing
sales and customers.