ncet personal branding
DESCRIPTION
Presentation for NCET Small Business Expo, September 26, 2014TRANSCRIPT
Bret L. Simmons, Ph.D.NCET, September 26, 2014
Personal Branding
www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
This isn’t just business,
it’s personal
Mitch Joel
Brand• What is your message?• Who controls your message?
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.
New business card
www.bluehost.com
HUB
Get online and build relational capacity
If your website does not have a blog, it’s missing the engine of relational capacity
Professionally Personal Brand Ambassadors
Professionally PersonalEverything you do reflects on your business
Responsible Freedom“One of the highest forms of responsibility is the responsibility to be free. One of the highest forms of freedom is the freedom to be responsible” R.E. Quinn (2008)
Never trust any site to protect your privacy
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
Operational Privacy
• The sooner you behave as if you have no privacy online, the more effective you will be
• Use your online presence to build bridges, not walls
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
Why risk offending anyone?
We don’t need Facebook or Twitter
to authenticate our lives
Summary• Know who your customers are
and what they value• Ensure that everything you and
your employees do and say both online and offline is consistent with your message
• Be clear, not cute
Questions?
Bret L. Simmons, [email protected](775) 336-9576