nc bike summit
TRANSCRIPT
NC Bike Summit Neha Shah, Hillary Pace, and Slone Dickson
MAPS
Recent Map UpdatesChatham County Recreational Bike Loop map created in Spring of
2014Developed by the Chatham Transportation Advisory Committee
Provide cyclists with suggested loops and routesGroundtruthed, popular bike routes
Begin and end in the same area
Maps display:Distances
Potential High Traffic Areas
1,000 hard copies of map made
Available online
Updated MapFront Back
APPS
Why Should Cyclists Use AppsResearch Routes
Record and Share Rides
Share favorite routes with other bicyclists
Social and competitive influence
Organize competitions
Benefits of Promoting AppsLearn more about who’s using your routes
Know what needs to be improved
Recognize most popular routes
Study app data to make decisions on events and collaborations
Suggested AppsWikiloc
Strava
MapMyRide
Pocket Ranger
ECONOMIC IMPACT
Economic BenefitsIncreased retail sales
Job creation and preservation
Reduced health care costs
Dedicated bike paths - increase surrounding property value
Generated RevenueThe bike industry provides over $60 million dollars annually to the
Outer Banks
Revenue From Tourism AloneGenerated Revenue
First Time Visitors
Repeat Visitors
Total for all Industries
$2,245 $2,329
Per Person Per Day
$64 $58
Attracts visitors from many places
Spend additional money on lodging, restaurants, and retail
Governments benefits from taxes, ex: sales tax, lodging tax, etc.
Tourism and Cycling
Revenue from Bike ActivitiesIRONMAN 70.3:
2014:2,500 athletes3,500 total room nights$1.6M in direct visitor spending
2015: 2,900 athletes3,800 total room nights (estimated)$1.9M in direct visitor spending (estimated)
Revenue from Bike Related ActivitiesCycle NC:
Website Promotes local shopping, lodging, and eating
Vendor Opportunities
Almost 4,500 participants in 2014
Visitor Profiles and the Impact on People1.7% of NC overnight visitors participate in bike riding activities -
Marlise Taylor, Visit NC
680, 000 bikers annually in the Outer Banks
1,400 jobs created or supported annually due to bike industry
43% of surveyed bikers reported bicycling as an important influence in deciding to visit the area
Most bicycling visitors earn at least $50,000 a year
Questions
Resources: Scott Dupree – Greater Raleigh Sports Alliance
Tobacco Road Marathon
Marlise Taylor - Visit NC
Lawrie, Judson, John Guenther, Thomas Cook, Mary Meletiou, and Sarah O'BrienPathways of Prosperity: The Economic Impact of Investments in Bicycle Facilities
Resources: Recreational Bike Loop Map Chatham County, 2014
Morais, Duarte, Carla Barbieri, and Chantell Lapan. "Cycling Tourism SWOT Report." North Carolina State, Tourism Extension.
Thank YouNeha M. Shah - Director, Pittsboro-Siler City CVB ([email protected])
Hillary Pace, AICP - Planner II ([email protected])
Slone Dickson - Volunteer Marketing Intern ([email protected])