nc bike summit

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NC Bike Summit Neha Shah, Hillary Pace, and Slone Dickson

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Page 1: NC Bike Summit

NC Bike Summit Neha Shah, Hillary Pace, and Slone Dickson

Page 2: NC Bike Summit

MAPS

Page 3: NC Bike Summit

Recent Map UpdatesChatham County Recreational Bike Loop map created in Spring of

2014Developed by the Chatham Transportation Advisory Committee

Provide cyclists with suggested loops and routesGroundtruthed, popular bike routes

Begin and end in the same area

Maps display:Distances

Potential High Traffic Areas

1,000 hard copies of map made

Available online

Neha
add we referenced it to our visitors on a link on our site (let’s incl the link). http://visitpittsboro.com/location/bicycle-trails-2/
Page 4: NC Bike Summit

Updated MapFront Back

Neha
14 of the 56 mile ride (need to fact chk this. I’m saying off the top of my head).
Page 5: NC Bike Summit

APPS

Page 6: NC Bike Summit

Why Should Cyclists Use AppsResearch Routes

Record and Share Rides

Share favorite routes with other bicyclists

Social and competitive influence

Organize competitions

Page 7: NC Bike Summit

Benefits of Promoting AppsLearn more about who’s using your routes

Know what needs to be improved

Recognize most popular routes

Study app data to make decisions on events and collaborations

Page 8: NC Bike Summit

Suggested AppsWikiloc

Strava

MapMyRide

Pocket Ranger

Neha
I'll note some features and post in the notes if you can add them into the slide as add'l bullets for each app. i don't want to mess with your formatting. maybe some images of the apps too, to add?
Page 9: NC Bike Summit

ECONOMIC IMPACT

Page 10: NC Bike Summit

Economic BenefitsIncreased retail sales

Job creation and preservation

Reduced health care costs

Dedicated bike paths - increase surrounding property value

Page 11: NC Bike Summit

Generated RevenueThe bike industry provides over $60 million dollars annually to the

Outer Banks

Revenue From Tourism AloneGenerated Revenue

First Time Visitors

Repeat Visitors

Total for all Industries

$2,245 $2,329

Per Person Per Day

$64 $58

Page 12: NC Bike Summit

Attracts visitors from many places

Spend additional money on lodging, restaurants, and retail

Governments benefits from taxes, ex: sales tax, lodging tax, etc.

Tourism and Cycling

Page 13: NC Bike Summit

Revenue from Bike ActivitiesIRONMAN 70.3:

2014:2,500 athletes3,500 total room nights$1.6M in direct visitor spending

2015: 2,900 athletes3,800 total room nights (estimated)$1.9M in direct visitor spending (estimated)

Page 14: NC Bike Summit

Revenue from Bike Related ActivitiesCycle NC:

Website Promotes local shopping, lodging, and eating

Vendor Opportunities

Almost 4,500 participants in 2014

Neha
Whoopsie. I meant Cycle NC. Sorry. http://cnc.ncsports.org/index.cfmSame info--except Boston Marathon qualifier. We can delete that bullet. Also, it was 1,400 through Pittsboro for a four-hour lunch break. Why four hours? It's actually a leisurely and not competitive ride so families actually take their kids out of school and take this trip. The leisure/non-competitive aspect makes it more of a vacation for exploring along the way; hence, more economic impact opportunities.
Page 15: NC Bike Summit

Visitor Profiles and the Impact on People1.7% of NC overnight visitors participate in bike riding activities -

Marlise Taylor, Visit NC

680, 000 bikers annually in the Outer Banks

1,400 jobs created or supported annually due to bike industry

43% of surveyed bikers reported bicycling as an important influence in deciding to visit the area

Most bicycling visitors earn at least $50,000 a year

victsdic
I looked all the way through the report for the number of bicyclists surveyed, and I couldn't find it anywhere, so we might want to take these numbers out.
Neha
This is pretty darn good. I'll use it with a caveat. It's what we have and we'll run w/it. Thanks!
Page 16: NC Bike Summit

Questions

Page 17: NC Bike Summit

Resources: Scott Dupree – Greater Raleigh Sports Alliance

Tobacco Road Marathon

Marlise Taylor - Visit NC

Lawrie, Judson, John Guenther, Thomas Cook, Mary Meletiou, and Sarah O'BrienPathways of Prosperity: The Economic Impact of Investments in Bicycle Facilities

Neha
Need a slide here for our contact info--CVB and Hillary. Name, Title, Email. Don't worry about phone #
Page 18: NC Bike Summit

Resources: Recreational Bike Loop Map Chatham County, 2014

Morais, Duarte, Carla Barbieri, and Chantell Lapan. "Cycling Tourism SWOT Report." North Carolina State, Tourism Extension.

Page 19: NC Bike Summit

Thank YouNeha M. Shah - Director, Pittsboro-Siler City CVB ([email protected])

Hillary Pace, AICP - Planner II ([email protected])

Slone Dickson - Volunteer Marketing Intern ([email protected])