nazvite svoj startup hovno.com
DESCRIPTION
Naming je vazna vec. A preto by ste ho nemali brat prilis vazne a venovat sa ostatnym veciam okolo svojho startupu.TRANSCRIPT
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Nazvite svoj startup hovno.comtajomstvo dobrého mena, ktoré vám zaručí úspech
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Radovan
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Radovan
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Radovan copywriter 9+ rokov
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Radovan copywriter 9+ rokov najväčšie agentúry v SR, ČR, AT
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Radovan copywriter 9+ rokov najväčšie agentúry v SR, ČR, AT
1ks úspešného namingu
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čo robím zle?
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Guy Kawasaki
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Začiatočné písmená zo začiatku abecedy. Beginwithlettersearlyinthealphabet.
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Začiatočné písmená zo začiatku abecedy. Beginwithlettersearlyinthealphabet.
![Page 11: Nazvite svoj startup hovno.com](https://reader034.vdocuments.site/reader034/viewer/2022042701/559cc1261a28ab0e638b4652/html5/thumbnails/11.jpg)
Začiatočné písmená zo začiatku abecedy. Beginwithlettersearlyinthealphabet.
![Page 12: Nazvite svoj startup hovno.com](https://reader034.vdocuments.site/reader034/viewer/2022042701/559cc1261a28ab0e638b4652/html5/thumbnails/12.jpg)
Začiatočné písmená zo začiatku abecedy. Beginwithlettersearlyinthealphabet.
![Page 13: Nazvite svoj startup hovno.com](https://reader034.vdocuments.site/reader034/viewer/2022042701/559cc1261a28ab0e638b4652/html5/thumbnails/13.jpg)
Začiatočné písmená zo začiatku abecedy. Beginwithlettersearlyinthealphabet.
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Vyhnite sa menám začínajúcim na X a Z. AvoidnamesstartingwithXandZ.
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Vyhnite sa menám začínajúcim na X a Z. AvoidnamesstartingwithXandZ.
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Vyhnite sa menám začínajúcim na X a Z. AvoidnamesstartingwithXandZ.
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Vyhnite sa menám začínajúcim na X a Z. AvoidnamesstartingwithXandZ.
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Snažte sa o slovesový potenciál = krátke slová, maximálne tri slabiky, a “znejú aktívne”. Musia fungovať vo vetách ako “Prečo to jednoducho ne...?” a “Jednoducho to ...” Embodyverbpotential.Wordswithverbpotentialareshort-- nomorethanthreesyllablesand“activesounding.”Theyneed toworkinphrasessuchas,“Whydon’twejust____it?” Or,“I’lljust____it.”
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Snažte sa o slovesový potenciál = krátke slová, maximálne tri slabiky, a “znejú aktívne”. Musia fungovať vo vetách ako “Prečo to jednoducho ne...?” a “Jednoducho to ...” Embodyverbpotential.Wordswithverbpotentialareshort-- nomorethanthreesyllablesand“activesounding.”Theyneed toworkinphrasessuchas,“Whydon’twejust____it?” Or,“I’lljust____it.”
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Nech to znie odlišne. Sounddifferent.Quick:Whatdothefollowingcompaniesdo? Claris.Clarin.Claria.Clarium.Clarins.Clarinex.Greatnames sounddifferent.Theyalsospelldifferent,forthatmatter.
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Pracujte s logikou. V Pokémonoch je ľahké uhádnuť, ako asi vyzerajú Geodude a Lickitung. Toto je dobrý test: Ak poviete svoje meno desiatim neznámym, uhádla by aspoň polovica z nich v akom biznise sa pohybujete? Embodylogic.(...)Pokémon.Youdon’thavetobeakidtofigure outwhatGeodudeandLickitunglooklike.Here’sagoodtest: Ifyoutoldyourcompanyorproductnametotenstrangers,would atleasthalfofthemguesswhatbusinessyou’rein?
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Pracujte s logikou. V Pokémonoch je ľahké uhádnuť, ako asi vyzerajú Geodude a Lickitung. Toto je dobrý test: Ak poviete svoje meno desiatim neznámym, uhádla by aspoň polovica z nich v akom biznise sa pohybujete? Embodylogic.(...)Pokémon.Youdon’thavetobeakidtofigure outwhatGeodudeandLickitunglooklike.Here’sagoodtest: Ifyoutoldyourcompanyorproductnametotenstrangers,would atleasthalfofthemguesswhatbusinessyou’rein?
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Vyhnite sa trendom. Avoidthetrendy.
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Vyhnite sa trendom. Avoidthetrendy.
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Amit Desai
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Relevantnosť - ako intuitívne komunikuje, čo robíte? Relevance–howintuitivelydoesitcommunicate whatyouprovide?
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Relevantnosť - ako intuitívne komunikuje, čo robíte? Relevance–howintuitivelydoesitcommunicate whatyouprovide?
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Chytľavosť - ako “catchy”, ľahko zapamätateľné a napísateľné je. Je zábavné povedať ho nahlas? Catchiness–howcatchy,easytorememberandspell,funto sayoutloud?
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Chytľavosť - ako “catchy”, ľahko zapamätateľné a napísateľné je. Je zábavné povedať ho nahlas? Catchiness–howcatchy,easytorememberandspell,funto sayoutloud?
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Osobonosť - ako dobre vystihuje to slovo a jeho rytmus osobnosť firmy? Ste hip? Dôveryhodní? Hi-tech? Priateľskí? Jedndouchí? Personality–howwelldothewordsandprosodycommunicate thecompany’spersonality?Areyouhip?Solid?Safe?Hi-tech? Warm?Simple?
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Seth Godin
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Kedysi dávno, cieľom názvu bolo vystihnúť podstatu vášho pozicioningu. Alongtimeago,thegoalofanamewastocapturetheessence ofyourpositioning.
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Kedysi dávno, cieľom názvu bolo vystihnúť podstatu vášho pozicioningu. Alongtimeago,thegoalofanamewastocapturetheessence ofyourpositioning.
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Odbočka!
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Vždy, keď vám niekto tvrdí, že kedysi to bolo inak a s webom sa všetko zmenilo...
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Vždy, keď vám niekto tvrdí, že kedysi to bolo inak a s webom sa všetko zmenilo UTEKAJTE!
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Kedysi boli všetky mená rovnaké...
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Kedysi boli všetky mená rovnaké...
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Kedysi boli všetky mená rovnaké...
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... späť ku Godinovi
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Je tu posun od toho, čo slovo znamená k tomu, čo vám to slovo pripomína. Theshift,then,isfromwhatthewordsmeantowhatthewords remindyouof.
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Je tu posun od toho, čo slovo znamená k tomu, čo vám to slovo pripomína. Theshift,then,isfromwhatthewordsmeantowhatthewords remindyouof.
= fucker
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Je tu posun od toho, čo slovo znamená k tomu, čo vám to slovo pripomína. Theshift,then,isfromwhatthewordsmeantowhatthewords remindyouof.
= fucker
=
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Druhá vec, čo sa deje s explóziou vymyslených unikátnych mien je, že samotná štruktúra slova komunikuje zmysel. Thesecondthingthat’shappeningwiththeexplosionofmade-up uniquenamesisthattheverystructureofthewordnow communicatesmeaning.
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Druhá vec, čo sa deje s explóziou vymyslených unikátnych mien je, že samotná štruktúra slova komunikuje zmysel. Thesecondthingthat’shappeningwiththeexplosionofmade-up uniquenamesisthattheverystructureofthewordnow communicatesmeaning.
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Lynn Parker
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Či sa páči vášmu švagrovi je jedno. Whetheryourbrother-in-lawlikesitisirrelevant.
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Či sa vám páči je jedno. Dôležité je, či to spĺňa vaše kritériá. Whetheryoulikeitisirrelevant.Like,schmike--whatcounts withanameisifitmeetsyourcriteria.
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Na správnom spellingu záleží. Preženiete to a nikto si ho nebude schopný zapamätať a ani google vám nepomôže. Spellingcounts.Yourthird-gradeteacherwasright--spelling matters.Gettoocutewithitandnoonewillbeabletoremember howtosearchforyourcompany.
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Na správnom spellingu záleží. Preženiete to a nikto si ho nebude schopný zapamätať a ani google vám nepomôže. Spellingcounts.Yourthird-gradeteacherwasright--spelling matters.Gettoocutewithitandnoonewillbeabletoremember howtosearchforyourcompany.
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Popisnosť je preceňovaná. Silné značky majú silné mená. Slabé značky majú popisné mená. Descriptiveisoverrated.Strongbrandshavestrongnames; weakbrandshavedescriptivenames.
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Popisnosť je preceňovaná. Silné značky majú silné mená. Slabé značky majú popisné mená. Descriptiveisoverrated.Strongbrandshavestrongnames; weakbrandshavedescriptivenames.
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Skratky sú drahé. Acronymsareexpensive.
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Skratky sú drahé. Acronymsareexpensive.
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Great names are made, not born.
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Great names are made, not born.
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Vďaka, že ste to vydržali
Zábavný článok o veľkom svete veľkého namingu: http://bit.ly/BigNaming