APROJECT REPORT

ON

NAVNEET PUBLICATION (INDIA) LTD.

2004-2005

PREPARED BY

BATHANI JITENDRA D.

DIVISION: - F.Y.B.B.A ‘A’ROLL NO: - 9

SUBMITTED TO

NAVNEETLAL RANCHHODRAI INSTITUTE OF BUSSINESS ADMINISTRATION

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PREFACE

THE WORLD HAS COME TO PRACTICAL SLUTION OF THINGS AND

ALL IN DEMAND IS NOT WHAT WE KNOW BUT WHAT WE CAN

DO. MERE BOOKISH KNOWLEDGE LANDS ME OR YOU NO WHERE

WHAT IS ACTUALLY NEEDED IS TO TRANSFORM YOUR BOOKISH

KNOWLEDGE INTO ACTION AND RESULT ORIENTED ACTIONS.

KEEPING THE SAME STRATEGY IN MIND NAVNEET LAL

RANCHHODRAI INSTITUTE OF BUSINESS ADMINISTRATION

HAS INTRODUCED PRACTICAL OUTLOOK TO BIG INDUSTRIAL UNITS.

KEEPING THE SAME IN MIND AND TO MAKE THE STUDENTS

FAMILIAR WITH THE PRACTICAL MANAGERIAL FUNCTIONS THE

INSTITUTION ARRANGED AN INDUSTRIAL VISIT TO NAVNEET

PUBLICATION (INDIA) LTD. AT DANTALI IN OF GUJARAT.

“Reading Gives Theoretical knowledge.But visit Gives Practical Knowledge”

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ACKNOWLEGEMENT

THIS VISIT HAS AN ADDED AND UNFORGETTABLE EXPERIENCE

AND LOTS OF PRACTICAL KNOWLEDGE TO MY BRAIN. IT IS

VERY HELPFUL FOR MY LIFE.

SO I WOULD LIKE TO THANK MR B.N.MEHATA DIRECTOR OF OUR

INSTITUTE WHO MADE THIS VISIT POSSIBLE AND I AM EQUALLY

THANKFULL TO PROF. NEHA PATEL WHO ESCORTED US

GUIDED US THROUGH OUT THE VISIT.

I AN ALSO HEARTILY EXPRESS MY GRATITUDE TO AUTHORITIES

OF THE COMPANY WHO LET US HAD AN INPIRATIONAL GLANCE

INTO EXTRAORDINARY MANAGEMENT OF ONE OF THE WORLDS

LARGEST COMPANY. I WOULK SPECILLY THANK MR BHARAT

SOLANKI (PRODUCTION MANAGER) AND MRS MARIA

FERNANDES (GENERAL MANAGER) WHO PERSONALLY GUIDED

US ANS SPARED TIME FOR US OUT OF THEIR BUSY SCHEDULE.

BATHANI JITENDRA D.

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CONTENTS

No. Index Page No

Preface 2

Acknowledgement 3

Certificate 4

1 Factory location 62 Company History 73 Brief introduction of the company 84 Utilities 115 Score boards 126 Parle – Parivar 137 Awarded of the parle-biscuit 158 Goal and mission of the company 16

9 Production Management 17Type of Products 18Availability of Raw Materials 20Production Process 21The Quality Control 23Production Capacity 24Shift and Time 26Chart of Production Mgt 27

10 Marketing Management 28Pricing Decision 29Advertising 30Public Relations 31Market research process 32Distribution strategy 33

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Personal selling 34 Import – Export Market 35

No Index Page No

10 Product demand 36

11 Personnel Management 37Personnel & Training Mgt 38 Sources of Recruitment 39Training of new workers 40Employee benefits & services 41

12 Conclusion 42

13 Bibliography 43

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FACTORY LOCATION

Location of the Factory

Navneet Publication manufacturings publish books in very large portion so we select this company to get information about Navneet Publication. So we went its branch at Dantali behind Kasturinagar, Taluka & Dist- Gandhinagar (Guj).

The location of factory is very good manufacturing the product because the most important is that the land is available at reasonable prices. It is also located here because Dantali is most closely connected with the city area of Ahmedabad and the basic infrastructure facilities are already available. Company was started in 1991 with a view to meet the need of the hours and find better ways to offer cost effective solutions. This company faces no difficulty to start its new plant at Naroda because it was famous all over the country and its reputation is very much good.

These entire factories are located at strategic locations. So as to ensure a constant out put & easy distribution.

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COMPANY HISTORY

A long time ago, Parle’s first factory set up in Mumbai in 1929 to manufacture toffees.

The British ruled India a small factory was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition. This company called Parle Products survived and succeeded by adhering to high quality and improvising from time to time.

A decade later in 1939 Parle Products began manufacturing biscuits in addition to sweets and toffees. Having already established a reputation for quality. The parle brand name grew in strength with this diversification parle glucose and parle Monaco were the first brands of biscuits to be introduced which later went on to become leading names for great taste and quality.

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BRIFE INTRODUCTION OF THE COMPANY

Name: Parle Biscuits Private Limited.

Registered Office: Parle Biscuits Pvt. Ltd.Nirlon House, 254-B.Dr. Annie Besant Road, Worli,Mumbai-400025,Maharastra,Tel- (022)4931841.Fax-(022)4933630.Contact Person:Ms. Celine D’Souza.

Works:Lao MoreParle Biscuits Pvt. Ltd.Near Gayatri MandirPlot No – 1010-B 1011-A,Phase –4G.I.D.C – Naroda.Ahmedabad.

Factories:Parle Products Pvt. Ltd.Tejpal Road, North level,Crossing, vile-Parle (E)Mumbai –400057,Maharashtra,Contact Person:

Mr. R.S.Nevatia.Export-information:

Mr.D.N.Kulkarni.

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Regional Sales Offices:DelhiParle Products Pvt. Ltd.Pankaj PlazelSite No – 37/38.Plot No-15,Flat No-106/206,Locat shopping center,Kalkoyee,New Delhi –110019Tel-(011) 6472884,Contact Person:

Mr. Rajiv Selot.

Branch in Gujarat: Ahmedabad Nadiyad Bhavnagar Bhuj

Branch in India: Gujarat Mumbai Rajasthan Bangalore Uttar Pradesh Madhya Pradesh Maharashtra Tamilnadu Andhra Pradesh Karnataka West Bengal Bihar Haryana Kolkata

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Company progress out of India:

USA Australia Dubai Sri Lanka South Africa

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UTILITIES

Water:

The daily water requirement of the production is not by the supply of water made by the G.I.D.C to the industrial users.

Electricity: The electricity is procured via Gujarat Electricity Board.

GAS:

The daily Gas requirement of the production is not sufficient by Gujarat GAS Ltd. The provide the gas supply through well maintained pipelines.

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SCORE BORDS GRAPH

PARLE - PARIVAR

Just as your family has many special loved one.ParentsGrand ParentsBrother and Sister

Mumbai Village Parle- (PROMOTERS)

1) Shri Sharadbhai Chauhan2) Shri Rameshbhai Chauhan3) Shri Vijaybhai Chauhan

Production Manager:Shri Dhiranbhai Thakkar

Maintenance Manager:Shri Mukundbhai Goswami.

DIRECTOR:1. Shri Rajkumar Ghumanani (Deputy Director)2. Shri Vinodbhai Ghumanani(Deputy Director)3. Shri Manoharbhai Choithai(Deputy Director)4. Shri Sadhubhai (Director)5. Shri Harishbhai Chelkani (Co-Ordinator)

DEPUTY-LEADERS:A B C D E F

Rajnikant Bhuraji Ranchod

BhagwanArvind

RatanBharat

Shyambhai ManoharBhai

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A – EKTA

Shivrambhai, Rameshbhai, Ramesh Patel

B – PRERNA

Ishwar, Babu, Ravji, Sambhu, Bipin, Dhananjay

C – ARJUN

Indra, Paresh, Manoj, Sultan.

D –JYOTI

Santosh, Naresh, Ramila, Sanjay, Kantaben

E –SAMRAT

Radhekishan, Jitu, Pappubhai

F-KARAN

Rajkumar, Sujata, Ashok

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AWARDED OF THE PARLE BISCUITS

Parle-G has been awarded at the monde selection international institute for quality selection 2003.

1) SMOOTHIES: Grand Gold Medal

2) MONACO (BISCUITS): Grand Gold Medal

3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal

5) FHN-CENTER (BISCUITS): Gold Medal

6) CHOCO-LATE (BISCUITS): Gold Medal

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GOAL & MISSION OF THE COMPANY

GOAL:

To meet the need of the hour and find better ways to offer cost effective solution.

MISSION:

To emerge as the per fared supplier Parle Biscuits in India and also establish a strong market presence in the middle nice and India market.

To establish Parle Biscuit Ltd. Is world class business organization comparable to the best in the food and bakery business.

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1 TYPES OF PRODUCTS-: BISCUITS :-

1) Parle-G

2) Sixer

3)Krack-Jack

4)Cheeselings

5)Jeffs

6)Milk-Shakti

7)Nimkin

8)Marie choice

9)Hide and Seek(Chocolate and Biscuit)

10)Parle-G Magix(choco and Real Choco)

11)Monaco(Salt,Jeera, Methi)

12)Fun-Ceter(Pineapple,orange,elaichi,chocolate)

13)Cruchy Munchy(Cashew and Badam,Toofy Furity)

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-: CONFECTIONENY :-

1) kismi Toffee2) Kismi Elaichi3) Chintu Kismi Toffee4) Mango Bite5) Orangee6) Poppins7) Lux 8) Tangy9) Fruit Deops

10) Chox11)Cafechino12)Pick-N-Pack13)Rol-A-Cola14)Mangoli15)Smootnie16)Dairy fun

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AVAILABILITY OF RAW MATERIALS

Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in to finished products and is also spaken of manufacture good. The company gets raw materials from Gujarat and any other state company is checking of the every raw materials.

Basic Raw Material :

Wheat:For proteins that will help you grow wheat

Vanaspati & Sugar:For energy.

Salt, Vitamins and Minerals:For development used.

Milk:For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most important material making biscuits process.

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PRODUCTION PROCESSIN DETAIL

PRODUCTION CHART

Start:

Raw material Testing

MixingMoldings

Baking

Cooling

Last -Packing Introduction:

Production is the conversion of raw material in to finished products and is also spaken of as manufacture good. The plant is organized and operated primarily with object of producing goods.

The company has wide range of products. There are items which are available in size.

Basic raw-material Wheat Sugar Vanaspati Milk SaltManufacture process in the unit is very advanced and scientific.

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Process of Production:

The raw-material required by Parle Products is as under.Start:

1. Raw Material Testing:After requires the raw material all the materials are testing in the deb.

2. Mixing:After testing the raw material all the raw material are mixing by machine process.

3. Molding:When the process of mixing after this product molding in the die for Parle-G

4. Baking:

When the process of molding after this biscuits own in the burner machine. The machine is 155 feet long with 6 burners.

5. Cooling:When the process of baking is over after this biscuits provide in cooling zone this biscuits cooling in 3 min 4 sec.

6.Packing:When the products process are finish that they were arrange the product and the all product are packing in the boxes.

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THE QUALITY CONTROL:

Parle Products has one factory at Mumbai. That manufactures biscuits and confectioneries while another factory at Bahadhirgarh in haryana manufactures biscuits. A part form this Parle has manufacturing facility at Neemrana in Rajasthan and at Banglore in Karnataka. The factories at Bahadugarh and Neemrana are the largest such manufacturing units for biscuits and 5 manufacturing units for confectioneries on contract.

Manager has to keep at all production process control. All Parle Products are manufacture under the most hygienic conditions. Grate care is exercised in selection and quality control of raw materials packing materials, rigid qualities standards are ensured at every stag of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff using most modern equipment.

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PRODUCTION CAPACITY

Parle Biscuits Pvt. Ltd. India’s highest production capacity 1, 00,000 tune per annum. The company’s total turn over per year is 120 corers tunes per year. Per day the company turns over 36 tune corers. The company’s total turn over per month is 9.50 corer turn. Parle is a large selling Biscuits. Then company’s total production per day of Biscuits 58 to 59 lake.Every day 3.5 to 4 lake packes are pre paid.

Amount per 100g

%Daily Value

Total Calorie 450cal 22.5%Calories from fat 126cal 21.0%

Total fact 140g 21.0%Saturated fat 6.4g 9.0%

Poly unsaturated fat 0.8g 1.2%Mono unsaturated fat 6.8g 10.2%

Cholesterol 00. Mg 0.0%Total carbohydrate 75.2g 25.1%

Sugars 26.0g 8.7%Dietary fibred 2.4g 6.0%

Protein 6.5g 13.0%Sodium 270. Mg 11.%Calcium 15.0mg 1.3%

Iron 2.0mg 16.7%

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PRODUCTION CAPACITY

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SHIFT AND TIME

Parle Biscuits Pvt. Ltd. There are two shifts to take work from the workers and they are in very proper time. It is 12 hours and the workers have to work during that period of shifts only. They have not a continuous process.

The times of the shifts are also very properly because they set for the help of the workers. They are as follows

1st SHIFT 8:00 A.M. To 8:00 P.M2nd SHIFT 8:00 P.M To 8:00 A.M

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CHART OF PRODUCTION MANAGEMENT

Production Department

Production Manager

Deputy Manager

Executives

Supervisor

Workers

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-:PRICING DECISIONS:-

Parle Biscuits captured not only nation but international market of starch. It has a large field of market. One of the most important and critical areas in marketing management is the pricing of products decisions on pricing have considerable effect in marketing. A wrong pricing can nullify the effect of all right decisions relating to products physical distribution and promotion. Decisions relating to price reflect many things. How consumers perceive the product.

Parle Biscuits Pvt. Ltd. manufacture of Biscuits product decides their price of different Biscuits on the basis of certain things such as how many buyers are there? What is the demand of their product in the market competitors’ price, cost of materials?

Product No of Packets

Weight Rest.

Parle-G 1 100g 4.00(all taxes)Parle – Magic 1 75g 5.00(all taxes)Monaco 1 75g 6.00(all taxes)Krack-Jack 1 50g 6.00(all taxes)Fun-Center 1 50g 10.00(all taxes)

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ADVERTISING

Advertising is the important of Marketing advertising is the process of communicating persuasion information about a product to target market by means of the written and spoken word, and by visual materials.

Without advertising is not possible of the marketing. There are many types of advertising likes as economics times, website news, television news, radio and banner, etc. Running a business without advertising is just like looking at a girl in the dark you know what you are looking but she doesn’t know.

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PUBLIC RELATION

The Parle name conjures up fond memories across the length and breath of the country. Public relation usually comes under the heading publicity which is concerned with the natural understanding between an organization and its public.

The consumer is the focus of all activities at Parle, Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Parle.

Our efforts are driven towards maximizing customers’ satisfaction and this is in synergy with our quality pledge. “Parle products limited will strive to provide consistently nutrition’s and quality food products to meet consumers “Satisfaction by using quality. It is given as per the order placed ant the technical expertise been required for production and lastly the rate promotion since they think is in well established brand in the industry so good public relationship is establishing in company.

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MARKET RESEARCH PROCESS

Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

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DISTRIBUTION STRATEGY

The Parle Biscuits is world number on selling. This Biscuits is sweet and healthy. The company appointed so many distributors in foreign countries like USA, Srilanka, Dubai, South Africa, and Australia etc. Most the company’s products are exported to foreign buyers either directly in case of big orders of through distributors.

Distribution channels are in company to retailers. Company to distributors, distributor to agency provide agency to shopkeeper and also provide shopkeeper to customers. The stockiest will be provided to retailer.

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PERSONAL SELLLING

However vivid the message put over by advertising there is no substituted for the final face-to-face meeting between the buyers and the seller or his representative advertising creates the interest and there desire but personal selling clinches the deal. There desire industrial markets personal selling plays an even more, extensive role, for the moment let us consider the basic sale process.

1) Establishment of customer contact

2) Making proposal for sale

3) Retaining the business

4) Creating a preference for product

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IMPORT-EXPORT MARKET

Parle is not only nation market but international market of starch. It has a large field of marketing the international business also improves the financial conditions of the country.

The Parle products is not only sold in India but also in other countries USA, Australia, Dubai, Srilnaka, Even the more sophisticated markets like USA And Australia, now relish Parle Products.

Parle Biscuits and confectionaries are fast gaining acceptance in international market. Many Parle products have also won gold, silver and bronze medals at the monde selection Parle has initiated the process of getting ISO 9000 certification Now using more modern technique for capacity expansion. We have begun spreading our wings and are going global.

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PRODUCT DEMAND

Parle–G has been a strong house hold name a cross. India the great taste high nutrition and the international quality makes Parle–G a winner. No wonder it’s the India putted leader in the Biscuits category for decides. Parle–G is consumed by people of all ages from the rich to the poor living I cities and in villages while some have it for break fast for others it is a complete whole some meat for some it’s the best accompany for chill while for some. It’s a way of gating charged whenever they are law on energy. It’s also often highly recommend by dieticians and medical practitioners. It is widely a likely and eaten across India be any city village town etc.

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PERSONNEL & TRAINING MANEGEMENT

The over all responsibility of manufacturing are interested to vice president who is supported by different functional health leaking after oral solids, quality control production planning and control and utilities. Personal department is the main part of the each and every company without the person company can do nothing and can not earn profit.

1) NUMBER OF EMPLOYEES:-

As the company employees are the main part of the company of how many number of they are in the factory is very important Parle’s total employees are 120 which permanents. The company provides them good atmosphere and salary.

The company has good relationship with his employees. It provides them insurance also company tries to give them basic facility. Every employee gets uniform from the company. Aim to increase employee’s salary. 120 people working in that department most of them are classifies in three different groups, supervisors, engineers, workers.

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SOURCES OF RECRUITMENT

Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda G.I.D.C. is a industrial area and near the Ahmedabad city. So the employees or engineers needed are easily available. To recruit new employees they give advertisement in Parle related newspapers and finally they get best employees to work every member of employees comes to the Ahmedabad city area.

Parle staff members and workers are provide clean aprons caps, uniforms and foot wears. The company gives good salary to their employees and maintain good relation with them, separate growing rooms are providing before entry in to the plant.

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TRAINING OF NEW WORKERS

For the purpose of basic training. The bulk desperation is given before the assignment of the job. The key personnel are sponsored for training schedule by out side institution. Agencies for the purpose of training necessary follow up is taken form. The training so as given the benefits tot other effective working in the same factory

When there is new employees come to the company. So employees provide three days compulsory training. Then personal concerned are kept under the constant supervision and guidance subject to examination from time. They have full facility training room at Naroda and they give class room training and also practical training to them.

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EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every different and indirect employee is subjected to techniques. The medical report shall cover various aspects viz, eye sight, blood pressure, physical fitness etc.

The personnel is where respect the medical exemption reports not found satisfactory i.e. The physical fitness of the personnel is not as per the required standard are to be duet with by affecting necessary trades or other wise as deemed fit in to the context at the circumstances.

The company provides them good atmosphere and salary. Every employees get uniform form the company. Aim to A increase employee’s salary.

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CONCLUSION

Finally I considered that this practical at Parle Biscuits Pvt.Ltd was a great experience. It was very wonderful experiences for me form this project. I learned about the particular aspects of the private sector.

Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the world by careful analysis at this report it is found that Parle is developing at very fast rate and that days are not far when Parle will become the leading Parle Biscuits in the world.

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BIBILIOGRAPHY

Web Site: www.parleprodcts.com

Book: Principal of Management L.M.Prasad.

Annual Report: Report of Arbee.

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