navigating the unknown: using social media for...
TRANSCRIPT
![Page 1: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/1.jpg)
Navigating the Unknown:Using Social Media for MinistryA Northeast Pennsylvania ELCA Synod Communications Workshop with Meredith GouldOctober 11, 2014
Use #chsocm to tweet content from this workshop. Twitter handle: @meredithgould.
© Meredith Gould 2014
![Page 2: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/2.jpg)
“As for me and my house,we will serve the Lord.”
─ Joshua 24:15
Essentials About Me . . .
2
![Page 3: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/3.jpg)
Session One . . .
Frameworks for Understanding: Barriers to Social Media Success Reality Check re: Virtual Community
Feel free to ask questions as they occur to you.
3
![Page 4: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/4.jpg)
Reality Check . . .
Over and done with conversation:
Should we use social media?
New conversation:
Which social media tools should we use?How and when should we use them?
4
![Page 5: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/5.jpg)
Reality Check . . .
1st Grade Assignment (2014)What should be on
your digital footprint? Being safe – not sharing info. Making good choices about games. Being nice and polite. Asking adults for help.
5
![Page 6: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/6.jpg)
Ongoing barriers to social media adoption . . .
Fear Technology Culture change
Misconceptions. Unrealistic expectations. Skipping past strategy and tactics. Disconnect between strategy and tools. Obsession with metrics. The “we’ll fix it someday” website.
6
![Page 7: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/7.jpg)
Current Realities. . .
Digital technology has changed how we understand: Time and timing Identity and Authenticity Privacy Leadership and authority
Digital technology itself is always changing.
Welcome to the new mission field!
7
![Page 8: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/8.jpg)
Remember this . . .
Whatever happens face-to-face will also happen online.
Virtual community is real community!
“. . . for you are all one in Christ Jesus.”─ Galatians 3:28
8
![Page 9: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/9.jpg)
This new conversation about social media requires: Thinking strategically. Crafting tactics. Choosing tools. Integrating communications across all
digital platforms.
9
![Page 10: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/10.jpg)
Coming up on a break, but first:Which barrier(s) do you face?
10
![Page 11: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/11.jpg)
Session Two:
Strategic Framework: Defining Strategy Audience(s) Goal(s) Message(s)
Crafting Tactics Hands-on Exercise: Strategic Planning
11
![Page 12: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/12.jpg)
Again this new conversation requires: thinking strategically, crafting tactics, choosing tools, and integrating communications across
platforms.
Let’s clarify some terms . . .
12
![Page 13: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/13.jpg)
Strategy:Reaching out to who and why.
Tactics:When and how to connect.
Tools:Which digital platforms.
13
![Page 14: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/14.jpg)
Audience(s)
ASK and ANSWER
Who are these people?Where online are they?
14
![Page 15: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/15.jpg)
Audience(s)Reality Check:
Primary audience needs to be: current membership, and frequent visitors.
Secondary audience needs to be people: curious about your congregation, and seeking a new church home.
15
![Page 16: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/16.jpg)
Goals(s)
ASK and ANSWER
What do we want people to learn?What do we want people to do?How will we accomplish this?
16
![Page 17: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/17.jpg)
Goal(s)Reality Check:
Must be anchored in realities about: who attends church or wants to (SBNRs), where people experience/live their faith, best practices for digital tools, and how your audience(s) learn.
Must have a reasonable likelihood of being achieved.
17
![Page 18: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/18.jpg)
Message(s)
ASK and ANSWER
What do we want people to know about us?Are our messages jargon-free?Are our messages actionable?
Will congregants be able to convey key messages?
18
![Page 19: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/19.jpg)
Message(s)Reality Check:
Every church makes these claims: Jesus is Lord, they’re welcoming, and exciting things are happening.
19
![Page 20: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/20.jpg)
Tactic(s)
ASK and ANSWER
Do we know what we’re already doing?Have we audited existing communications?
What are our resources?
20
![Page 21: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/21.jpg)
TacticsReality Check:
Must know: when audience(s) online, and resources for social media management.
How does your church follow the liturgical calendar?
Will leadership and congregants serve as brand ambassadors?
21
![Page 22: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/22.jpg)
My best advice for strategy and tactics:
Complete a communications auditbefore completing a strategy document.
Develop strategy before crafting tactics or choosing digital tools.
Memorialize the strategy document in writing.
Cultivate Brand Ambassadors and equip them with digital tools.
22
![Page 23: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/23.jpg)
Coming up onlunch, but first . . .
Let’s create a strategic plan! Get out your work sheet Go! Stuck? Questions? Ask and receive
23
![Page 24: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/24.jpg)
Let There Be Lunch!
24
![Page 25: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/25.jpg)
Session Three:
Choosing Tools Wisely & Well: Choosing Tools Using Tools Effectively Sticking to Your Plan
25
![Page 26: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/26.jpg)
Choosing digital tools involves…
knowing how each platform works, ensuring social media accounts will be
managed and monitored, and being willing to try, fail, and try
something else.
And then, integrating communications across all digital platforms.
26
![Page 27: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/27.jpg)
My recommendations…
Social media toolkit must include:Facebook
Blogging platforms:
Social media toolkit might include:
27
![Page 28: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/28.jpg)
Media ManagementReality Check:
Managing social media requires decisions: Social media accounts: how many and which ones, individual or collaborative, and resource allocation.
How many (and who)will be responsible for: creating content, posting content, engaging with visitors, participating in hashtag chats, and managing and monitoring.
28
![Page 29: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/29.jpg)
Managing accounts…
• Tweetdeck • Hootsuite • Buffer Also:
• Clean up regularly!
29
![Page 30: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/30.jpg)
Measuring Engagement…
Do not:
generate unrealistic expectations, measure what cannot be measured, confuse “clicks” and “bounce rates” with
the realities of faith formation.But go ahead and check stuff!
30
![Page 31: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/31.jpg)
Coming up on a break, but first:Which tools: have been working? do you need to try? do you need to ditch?
31
![Page 32: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/32.jpg)
Session Four:
Making Sure Your Website Works:
Content Management Systems (CMS) Integrated social media (brand identity) Sample websites
32
![Page 33: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/33.jpg)
One of the biggest barriers to social media adoption:
The “we’ll fix it someday” website
Weak or no communications strategy. Misperceptions about what’s needed. Lack of resources. Inertia laced with fear.
Why? Because . . .
33
![Page 34: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/34.jpg)
Church WebsiteReality Check:
People visit church websites to find: worship times, address and directions, staff names, phone numbers, email addresses, information about baptisms, weddings, funerals,
religious education, calendar of and (maybe) registration for events,
and other ways to participate.
34
![Page 35: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/35.jpg)
Church WebsiteReality Check:
Churches need websites that are: Created with non-proprietary CMS “Responsive design” Easy to edit (WYSIWYG) and manage Inexpensive to set up and maintain
35
![Page 36: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/36.jpg)
Components of User Experience (UX):
Navigation – How visitors find stuff Functionality – Stuff visitors can do Design – How stuff is displayed Content – Stuff visitors learn about
Essential Step:
Get your website in sync with current best practices for navigation, functionality, design and content.
36
![Page 37: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/37.jpg)
Checklist for website navigation:
5-7 clearly labeled, descriptive tabs? Minimal drop-down menus? Tabs/content open in a new window? Content distributed in logical/intuitive ways? Links to internal as well as external content? Strong “call to action” to engage via social media?
Do not let clever eclipse clarity.
37
![Page 38: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/38.jpg)
Checklist for website functionality:
Linked to social media platforms? Linked to Google calendar? Google maps? “Robust” search? E-newsletter sign-up? Event registration? Donate button? E-mail to staff? Contact form?
Do not load your website with functionality visitors don’t want/need.
38
![Page 39: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/39.jpg)
Checklist for website design:
Responsive design? Color palette consistent across all platforms? Web stable and readable fonts? Key information in header and footer? Dominated by pictures? Sliders?!?
Do not make your design so trendy that it’ll be obsolete within a year.
39
![Page 40: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/40.jpg)
Integrity Alert:
www.pixabay.comwww.flickr.com/creativecommonswww.commons.wikimedia.orgwww.picjumbo.com
40
![Page 41: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/41.jpg)
Checklist for website content:
(Relatively static) information? Brief, informative content? Downloadable documents, forms, applications? Directions and contact information?
Do not burden website visitors with stuff they neither want nor need.
41
![Page 42: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/42.jpg)
Best practices for distributing content: On website: (Relatively static) Information Downloadable documents, forms,
applications Directions and contact information
On e-newsletter: Time-sensitive news and announcements
With social media: Conversations and community-building Picture albums and pictures Event invites and follow-up
42
![Page 43: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/43.jpg)
Also known as “branding” or“maintaining brand identity.”
Integrated digital communications:
1) Style and tone are consistent acrosseach and every platform.2) Each and every platform invites engagement with each and every other platform.
43
![Page 45: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/45.jpg)
What brand identity looks like…
45
![Page 46: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/46.jpg)
Checklist for integrated digital communications:
Logo used across platforms? Color palette consistent across platforms? Sub-brands coherent? Content distributed appropriately? Strong “call to action” within and between
every platforms?
46
![Page 47: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/47.jpg)
What a “call to action” looks like…
47
![Page 48: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/48.jpg)
Sample websites…
Emmanuel Lutheran Church (Souderton, PA) St. John’s Lutheran Church (Lakewood, WA) St. Mark’s Evangelical Lutheran Church (Baltimore, MD) Delaware Maryland Synod ELCA The Slate Project (Baltimore, MD) The Episcopal Church of St. Michael the Archangel
(Lexington, KY)
48
![Page 49: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/49.jpg)
My best counsel for social media success . . .
be grounded in your faith, be committed to using social media to be
and do church beyond the building, be open to learning from others using
social media, and don’t make Jesus weep!
49
![Page 50: Navigating the Unknown: Using Social Media for Ministrynepasynod.org/documents/meredith-gould-powerpoint.pdf · Navigating the Unknown: Using Social Media for Ministry A Northeast](https://reader034.vdocuments.site/reader034/viewer/2022042219/5ec5be62d4c9920b167fde86/html5/thumbnails/50.jpg)
It’s Tuesday, October 14, 2014
Now what? What do you need to do? How will you move forward? When will you get started?
50