navigating the new youtube; jolt & bolt 12_15_2011
DESCRIPTION
Maximize the new YouTube in the New Year! YouTube has new look and feel and a new way to measure what's happening. This presentation covers 1) what the new look means to you, 2) how to maximize the changes, and 3) what the new analytics tells you about your video community. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!TRANSCRIPT
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presented by
presents
The New YouTube
Channel Pages & Insights
Kathy Hokunson
December 15, 2011
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The New Channel Design
• More streamlined and consistent design
• Easier way to find and view videos
• New, more flexible layouts for featured
content
• Structured to keep your audience engaged
even when you don’t have new uploads
Site-Seeker, Inc. 2011
According to
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What doesn’t change?
• Videos
• Playlists
• Comments
• Subscribers
• Likes
• Account Settings
• About this user
• Title
• Tags
• Visibility
• Redirect URL’s
• Vanity URL’s
• Tracking Pixels
• Google Analytics ID Number
• Avatar
• Background Images
Site-Seeker, Inc. 2011
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Opting In
Site-Seeker, Inc. 2011
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New Tabs
Site-Seeker, Inc. 2011
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Appearance
Site-Seeker, Inc. 2011
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Info and Settings
Site-Seeker, Inc. 2011
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Featured Tab
Site-Seeker, Inc. 2011
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The “Everything” Layout
Site-Seeker, Inc. 2011
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Switching Back
Site-Seeker, Inc. 2011
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Today’s BOLT BUZZ WORD
CHANNEL
Site-Seeker, Inc. 2011
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YouTube Analytics
• Strategy:
– Use YouTube Analytics regularly to assess your channel’s
performance, and investigate changes or trends across
different metrics.
• Why It Works:
– YouTube Analytics provides actionable intelligence for
creators to make better videos, implement or measure
optimizations and develop more strategic programming.
• How To Do It:
– Gain fluency in YouTube Analytics product. Routinely
assess channel’s performance and make changes to
content or strategies based on performance analytics.
Site-Seeker, Inc. 2011
According to YouTube . . .
NEW!
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Where To Find Analytics
Site-Seeker, Inc. 2011
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What’s Being Reported
Site-Seeker, Inc. 2011
• Views Reports
– Views
– Demographics
– Playback Locations
– Traffic Sources
– Audience Retention
• Engagement Reports
– Subscribers
– Likes and Dislikes
– Favorites
– Comments
– Sharing
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Views Reports
Site-Seeker, Inc. 2011
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Engagement Reports
Site-Seeker, Inc. 2011
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So what???
Site-Seeker, Inc. 2011
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Resources
Content today was resourced from several excellent sources:
– YouTube Blog
– Mashable
– ReelSeo YouTube Channel
– Hubspot
– Marketwire
Access all the links at this bit.ly link bundle:
http://bitly.com/sMOGU2
Site-Seeker, Inc. 2011
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Questions?
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
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Site-Seeker, Inc. 2011
Download the Slide Deck @
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Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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Site-Seeker, Inc. 2011
Need more info?