NAVIGATING DECISIONS.ACCELERATING RESULTS.Optimising Enterprise Data forBetter Business Insights

BUSINESS INTELLIGENCE

Engineering,Research &

Development

PRODUCTDEVELOPMENTIS AT THE CORE

OF EVERYTHINGWE DO

We empower our clients to make their product

dreams a reality by designing, engineering, validating

and industrialising better products.

Unlike any other organisation in our sector, beyond

engineering and product development, we've had the

curiosity to pursue the optimisation of end to end

manufacturing. The result is a complete

understanding of the benefits associated with the

digitalisation of modern manufacturing.

Architected well, the complete product realisation

lifecycle is a virtuous feedback loop designed to

embrace the data that supports the continuous

improvement of better products.

Tata Technologies leverages over 25 years of cumulative knowledge

and experience to help the world's leading manufacturers to create

great products and to select, deploy and adopt the technologies that

underpin the entire product realisation lifecycle. Drawing on a

combination of people, process and technology, we drive efficiencies

and innovation to help our clients meet the design, engineering and

production challenges.

CONNECTING THEMANUFACTURINGENTERPRISEConnected Enterprise IT solutions from Tata

Technologies enables businesses to optimise the

application of technology for the manufacturing

sector, removing critical data discontinuities and

enabling a platform for the complete digitalisation

of modern manufacturing. Our vast experience of

product development and manufacturing

engineering helps provide enterprise-wide visibility

of the key performance indicators of seamless

manufacturing execution.

WHY TATA TECHNOLOGIES?

• Enabling smart connected factories

• Delivering global solutions for digital manufacturing

• Extending the digital lifecycle into effective manufacturing with

ERP, MES, SCM, CXM, businesswide analytics and intelligence,

complemented by world-class Application Maintenance Services (AMS)

• Other legacy IT systems

CONNECTED

ENTERPRISE IT

SOLUTIONS(CEIT)

Manufacturing Enterprise IT

Process to Create

Capacity to Create

Business Intelligence

Businesses today face increasingly competitive

environments differentiated by fast and effective actions

on available information critical for success. Likewise, vast

pools of data acquired by manufacturers, over the course

of the last decade require a structured application of

analytics to infer effective Business Analytics in real-time.

Tata Technologies’ Business Analytics (BA) solutions help

drive results to achieve financial and operational

excellence through a robust framework of people, process

and technology to transform enterprises into aligned,

adaptable, accountable and agile organisations that drive

high performance.

BETTER BUSINESS OUTCOMESTHROUGH INTELLIGENT DATA DRIVEN DECISIONS

REFER TODAY.

DEFINE TOMORROW.

The Business Intelligence and advanced analytics program

from Tata Technologies has evolved over the years and

accounts for the global changes of moving from

descriptive to prescriptive analytics by leveraging our

integrated, structured and holistic approach and subject-

matter expertise to ensure manufacturers get going in the

age of advanced digital and analytical technologies and

deliver results through easy scalability and efficient

speeds, based on accurate future outlook.

Our highly experienced

practitioners enable organisations

to realise the power of the

integrated enterprise by providing

superior consulting and

implementation services for

Business Intelligence and advanced

analytics. These offerings are known

to surpass the best within the

industry and help achieve four times

faster implementation at half the

cost with twice the value delivered.

LEADING EDGE

OURVALUE

PROPOSITION

Evolved Analytics

Cross-Device and Cross-Platform

Business Intelligence and Advanced Analytics

Global Delivery execution Model

Rapid Deployment of Analysis Architecture

(RADAR) Framework

Faster Implementation

Domain Expertise

Business metrics play an essential role to

organise and distribute the performance of

any business. The surge in the profitability

can be attributed to the business analytics

platform and the insights received through it

can be provided to decision-makers. Focus is

generally laid on metrics which are in turn

tied to business outcomes, which assist in

measuring the effectiveness of the solutions.

While quantifying Business Intelligence

initiatives to display the effectiveness of

information produced is quite an onerous

task, these metrics assist in ascertaining a

qualitative understanding of decisions made

with these intelligent inferences.

MEASURING SUCCESSTHROUGH METRICS

Business Intelligence and

advanced analytics helps achieve

greater operational efficiencies

25%

Business Intelligence and advanced

analytics bring

reduction in total overhead costs

5%

A company that uses

analytics well is expected to make

better decisions than its competitors

5x 10%Reduction in downtime

Increase in lead generation

100%

Reduction in warranty costs

30%

Business Intelligence

Big Data/Cloud Services

Advisory

• Business Consulting

• IT Framework Solution

• Big Data/Cloud Platform as a Service

• Information Strategy

Business Solutions

• Big Data/Cloud Strategy

• POC and Business Case Set-up

• Modeling/Framework Set-up

• Machine Learning

• Big Data and Cloud Expert Services

• Enhancement/Transformation

of Existing System

• Staffing

Support

Information Management Business Intelligence (BI)

• BI and Data Warehousing (DWH) Strategy

and Roadmap

• BI Scan and Maturity Assessment

• BI and DWH Architecting and Consulting

• Data Quality/Master Data Management

(MDM)/Product Data Management

• DWH Implementation

• Data Quality and MDM Implementation

• DWH Reporting, Dashboard

Implementation

• Data Migration and Upgrade

Consulting

Implementation

Supply Chain

• Cost Analytics

• Claim Analytics

• Risk Analytics

• Benchmarking and Pricing Analytics

Finance

• Procurement and Spend Analytics

• Inventory Analytics

• Supplier Performance Management

HR

• Employee Engagement and Retention

Analytics

• Headcount Analytics

• Employee Compensation Analytics

SERVICE OFFERINGS

BETTER SOLUTIONS.

BETTER OUTCOMES.

Business Intelligence

EVOLVE• Standardise and Consolidate

• Adopt New Technologies

ORGANISED APPROACH.

SUSTAINED BENEFITS.

BUILDING EXCELLENCE

ENHANCE

• Customise and Proliferate

• Performance Management

• Support and Maintenance

• Knowledge Update

ESTABLISH

• Defining Consultative and

Analytic Models

• Streamlining Processes and Data

Integration

• Defining Governance Models

• Implementation of Technologies

ENGAGE

• Strategic Business Objective

• Business Assessment

• Engagement Charter and Scope

• As-Is Analysis and Technology

Assessment

• Business Intelligence (BI) and

Analytics Strategy

• Technology Vision (Future State

Document)

• BI Application Road Map

ENVISION

st1 to democratiseinformation to all

stakeholders in theIndian manufacturing

sector

World’s largestanalytics

implementer in theautomotive sector

100+ executedBusiness Intelligence

(BI) and advancedanalytics projects

14,160+ man yearsof BI and advanced

analytics implement-ation experience

30,000+ man hours oftraining on analytics

for the manufacturingindustry

2012 Award winner atthe Computer Society

of India (CSI) for thebest analytics solution

2013 Runners up atNASSCOM for the best

analytics solution

Trusted SAP andOracle partner

KEY DRIVERS TO SUCCESS

ACCELERATING PROGRESS.

DRIVING RESULTS.

Business Intelligence

VALUEDELIVERED

Tata Technologies was instrumental in supporting the automaker in

increasing sales of its new product line and populate the sales

pipeline, through customised predictive and consultative models that

enhanced lead generation activities.

THE COMPANYAn Indian multinational automotive

manufacturing company, with headquarters

in the business capital of the country and a

subsidiary of one of the largest Indian

conglomerates in India with manufacturing

and assembly plants in India and around the

world. The company has also made

investments in R&D centers worldwide, has

joint ventures with Original Equipment

Manufacturers (OEM) in South Korea, Italy

and Japan.

“Tata Technologies services have had a major impact in guiding our work in

the year ahead. The sales and customer service data quality has seen

significant improvement starting right from the initial phase and the

adoption for the analytics program has been excellent. I sincerely appreciate

the contribution of Tata Technologies in providing quality insights into our

processes which led to high level decision-making being more effective.

With such a significant contribution, we have streamlined the marketing,

sales and customer service and the business has witnessed a profound

growth.”

- Sales Head, An Indian multinational automotive manufacturing

company

CHALLENGE

The client launched a new product line in the market and

the sales generated were well below their projected

figures. The client was looking at:

Improving the sluggish response the brand was receiving

in terms of opportunities to attract customers

Leveraging its existing presence and small customer base

to propel sales of the new product line

Generating hype for the new product line by identifying a

healthy sales pipeline

SOLUTIONAnalysed the current market presence through an initial

market assessment to understand market drivers and set up secondary data boundaries

Standardised the definition of a 'micromarket' based on market drivers, mapped each micromarket based upon an

identified sales network grid

Geospatial dashboards were created to map and display performance parameters

In-house Analytics Decision Framework, customised predictive models and/or consultative models were executed, along with program management activities

Actionable recommendations and implementation roadmap were shared with the client

The proper execution and

selection of analytics/consulting

models governed the performance

of the micro-market

RESULTS

Lead generation activities

increased by a factor of 2

Increased acquisition of

new clients

Exchange propensity generated

additional sales of 4%

4X more Return on Investment (ROI) for the

organisation on this initiative

Business Intelligence

©Copyright 2016 Tata Technologies. All rights reserved.

NORTH AMERICAEleven Mile Road41050 W. Novi, MI

USA48375

Tel. +1 2484261482

EUROPEThe Enterprise Centre

Coventry University Technology ParkPuma Way, Coventry, UK

CV12TTTel. +44 (0) 8443 759685

ASIA-PACIFIC 25, Rajiv Gandhi Infotech Park

Hinjawadi, PuneIndia

411057Tel. +91 20 6652 9090

Making dreams a reality since 1989.product development

ABOUT TATA TECHNOLOGIES

www.tatatechnologies.com@TataTech_News linkedin.com/company/tata-technologies

16 Global Delivery CentresDetroit - Novi, Detroit - Troy, Chicago (USA), Coventry & Bristol (UK), New Delhi, BlueRidge Pune, Hinjawadi Pune, Bengaluru & Thane (India), Bangkok (Thailand), Brasov, Craiova & Iasi (Romania), Shanghai (China) and Singapore

8,500+ Professionals

Europe, North America,Asia-Pacific

3 Regions

Tata Technologies, founded in 1989, enables ambitious

manufacturing companies to design and build better products

through engineering services outsourcing and the application of

information technology to product development and

manufacturing enterprise processes.

With over 8,500 professionals, representing 28 nationalities, Tata

Technologies focuses on the manufacturing industry - covering

every aspect of the value chain from conceptualisation,

manufacturing, aftermarket and maintenance repair overhaul

support. Tata Technologies supports clients through engineering

services outsourcing, product development, IT services and

product management solutions.

Tata Technologies serves clients in 27 countries, with a delivery

model specifically designed for engineering and IT engagements

that offers a unique blend of deep, local expertise integrated with

16 global delivery centres across Europe, North America and Asia

Pacific.