nature.com on ios
DESCRIPTION
Brief 5 minute presentation on what Nature Publishing Group has been doing on the iOS platform.TRANSCRIPT
![Page 1: Nature.com on iOS](https://reader035.vdocuments.site/reader035/viewer/2022062419/5580248ed8b42aac768b49eb/html5/thumbnails/1.jpg)
nature.com on iOS devices
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Photo by Sol Goldberg
Who are you?
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nature.comitunes.com/apps/naturecom
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Screenshots from Martin Fenner
![Page 8: Nature.com on iOS](https://reader035.vdocuments.site/reader035/viewer/2022062419/5580248ed8b42aac768b49eb/html5/thumbnails/8.jpg)
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Mobile subsWe sell a mobile-only subscription through the app.
They’re lower cost than a full sub - ~ $79 for a year’s worth of Nature, or $9.99 a month.
We’re experimenting with the price point.
Uptake has been better than expected – but it’s not a significant revenue generator.
![Page 11: Nature.com on iOS](https://reader035.vdocuments.site/reader035/viewer/2022062419/5580248ed8b42aac768b49eb/html5/thumbnails/11.jpg)
Marketing the app
• If you’re not in the top 100, the App Store doesn’t really help discoverability
• Apple don’t give you conversion rates
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tablets ≠ mobiles
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What’s next?
![Page 21: Nature.com on iOS](https://reader035.vdocuments.site/reader035/viewer/2022062419/5580248ed8b42aac768b49eb/html5/thumbnails/21.jpg)
Time’s Up!
About your speaker:Name: Euan Adie
Company: NPG
Tel:
Email: [email protected]
Social Media:
stew @ twitter
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