natural resources inventory & monitoring: marketing service offerings
DESCRIPTION
Marketing service offerings with emphasis on engagement of target audiences, promotion of service offerings, and measures of effectiveness.TRANSCRIPT
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Marketing Service Offerings
Tanner JesselIS 553 – Specialized Information Agencies and Services
School of Information SciencesThe University of Tennessee
NPS Inventory & Monitoring
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Source: NPS.gov, Facebook.com
1: Engagement of Constituency
Engagement of Constituency
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Source: GoGulf.com
Positioning
Facebook , Twitter, G+, LinkedIN, Pinterest
![Page 4: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/4.jpg)
Source: GoGulf.com
Mission / Plan of Action
Be where your customers are.
![Page 5: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/5.jpg)
Source: GoGulf.com
Audience:
Varies by platform.
![Page 6: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/6.jpg)
Source: Smokeybear.com
Promotion:
Be “bear aware”
![Page 7: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/7.jpg)
Source: http://go.nps.gov/bearcam
2: Tools and Visualization
Wildlife cameras live-streaming bears fishing!
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Source: Wikimedia Commons
Positioning
Serve Internal, External Customers
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Source: RapidMinder.com
Mission / Plan of Action
Services, Widgets, Feeds
![Page 10: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/10.jpg)
Source: nps.gov
Audience:
Varies by platform.
![Page 11: Natural Resources Inventory & Monitoring: Marketing Service Offerings](https://reader036.vdocuments.site/reader036/viewer/2022062406/558e46cb1a28ab4c268b46a3/html5/thumbnails/11.jpg)
Source: USGS.gov Blogs
Promotion:
“App-lify” data
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Questions?