natural media_d&ad wood pencil award
TRANSCRIPT
Natural Medium
Wood Pencil / Graphic Design / Greeting Cards & Invitations / 2009
In Cannes Lions 2008, our agency presented the 'Designing Naturally' workshop, which
discussed the role of design as a tool to transform the future. For our invitations, we asked our
team to select images that, along with the time and date of our workshop, were laser printed on
fallen leaves collected from the streets of Rio de Janeiro. Simple, different, meant to be looked
at against sunlight – our invitation became a new medium, a flyer that is actually supposed to
be thrown away on the ground. Paint free, borrowed from nature for a purpose and then
returned to it.
Agency Tatil design
Client Tátil Design
About D&AD
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Natural Medium | Tatil design | 2009 D&AD Awards Pencil ... http://www.dandad.org/awards/professional/2009/graphic-des...
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Credits
Designer
Assistant Designer
Claudia Niemeyer
Ana Camargo
Felipe Caldas
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Natural Medium | Tatil design | 2009 D&AD Awards Pencil ... http://www.dandad.org/awards/professional/2009/graphic-des...
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Creative Director
Photographer
Artworker
Producer
Production Manager
Design Group
Client
Fred Gelli
Guido Paternó Castello
Fabricio Menezes
Luciana Moletta
Anderson Marcicano
Tátil Design
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