NATIVE THREADSFor this project I decided to re-brand ‘Native Threads’ - a clothing company based in American. I chose to re- design the logo, labels and reciept holder Along side this I designed some illustraions and applied them to a limited edition T-shirt range that would be sold in store and online. Each of the T-shirts within the range is accompanied by its own individually designed packaging.

Above is the logo which was produced by re-designing the word ‘Native Threads’ based on an existing typeface- Impact. This typeface would be the font that would be applied throughout the ‘Native Thread’ range.

NATIVE THREADSHere are the final four T-shirt designs with labels. The Inspiration for these designs came from looking through my research at photography of Native Indians. I wanted to create designs that gave the origianl photographs of the Native Indians culture justice.

I used traditional Native Indian symbols and patterns and incorporated them within the illustrations to produce contempary images of the Native Indian.

NATIVE THREADSHere is the T-shirt with packaging. The way that you open the packaging is by pulling on a perferrated srip.

NATIVE THREADS

NATIVE THREADSAswel as producing a T-shirt range for ‘Native Threads’ I decided to produce some T-shirts for thier staff to wear as a uniform in store.