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Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable LLP

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Page 1: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable

1

FTC update:enforcement priorities & key cases

OCTOBER 22, 2013

Native Advertising & SocialEngagement

Amy Ralph Mudge, Partner, Venable LLPMarcella Ballard, Partner, Venable LLP

Page 2: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 3: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 4: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 5: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 6: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 7: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 8: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 9: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 10: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 11: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 12: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 13: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 14: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 15: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 16: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 17: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 18: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 19: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 20: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 21: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 22: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 23: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 24: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 25: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 26: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 27: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 28: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 29: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 30: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 31: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 32: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 33: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 34: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 35: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 36: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 37: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 38: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 39: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 40: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 41: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 42: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 43: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 44: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 45: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 46: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 47: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 48: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable
Page 49: Native Advertising & Social Engagement - Venable LLP · 2013-10-28 · Native Advertising & Social Engagement Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable

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