native advertising pe urbankid.ro - ofertă specială!
TRANSCRIPT
Native Advertisingon
Get Back My Mac
Native Advertising
• your brand as a storyteller
• initiate conversations with established parents community
• project is immune to banner blindness
• authentic presence, perfectly integrated with content
• it’s like one virtual brand community on urbankid.ro
Get Back My Mac
Reserved header box
• ALL SITE • permanent
display • click tracking • responsive -
automatic resize on desktop/tablet/mobile
• just a mockup
Get Back My Mac
Dedicated article section
• your section, your header • customised header (section +
all articles) • urbankid.ro/brand vanity URL • just a mockup
Get Back My Mac
Your section sidebar
• your section, your sidebar
• integrate anything - lead generation forms, Facebook like box, banners
• just a mockup
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Your author box
• all articles signed by you • author box allows description,
latest posts, social media links • just a mockup
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Why?
• talk actively with smartest parents community for at least 2 months - longer partnerships encouraged
• publish as many articles as you like - written by you or let us write them for you
• spice them up with games or sweepstakes, generate leads and testimonials
• get your products & services tested and reviewed by Your CORE Audience
• we promote each article on our Facebook page with several posts to maximise engagement and include them them in our weekly Newsletter
Get Back My Mac
Get Back My MacAlready trusted by
Get Back My Mac
Get Back My Mac
About
Project idea born in September 2009. Go-live date: 15th December 2009
Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent”
Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly places and activities.
Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games, toys
Webstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents Blogs
UrbanKid.ro has kids: Comunicate.UrbanKid.ro – press releases for parents Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents.
UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro, homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro
Get Back My Mac
Audience Get Back My Mac
Demographics
Monthly family net income: 600 € - 1200 € (32%) Over 1200 € (25%)
Online shopping – children product/services – Yes (66%)
Children: One child (60%) Two or more (19%)
Children age group: 0-3 years (52%) 4-6 years (28%)
Gender: female (87%)
Age group: 30-34 years (52%) 26-29 years (21%)
Marital status: married (71%)
Location: Bucharest (71%)
Education: University degree (58%) Master degree/PhD (25%)
Ocupation: Stay at home mother (33%) Specialist / Manager (18%)
Self – conducted market research via: Cine esti?
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Social Media
Facebook Pinterest Newsletter
Twitter Foursquare
2435 subscribers 44% open rate 19% click rate
17 boards 315 pins
1109 followers
19,777 likes 23,871 weekly organic reach
12k tweets 51 following 918 followers
250 followers on our child
friendly places tips
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A true love-mark, UrbanKid.ro has the mission to help early parents become better parents, be more conscious about the uniqueness of their child and keep them informed by taking advantage of everything that has been researched and up to date as opposed of being hung up in old pesky parenting habits that damage children growth and education.
If one could improve the way we understand our children and raise them into the adults they should become, that could change the world. That simple.
Get Back My Mac
