native ads, tv and email marketing predictions in 2015
TRANSCRIPT
NATIVE ADS,
TV & EMAILMarketing Predictions
& Provocations for 2015
FEATURED DEC. 27, 2014 IN
PREDICTIONS FOR WHAT MARKETERS SHOULD ANTICIPATE IN 2015
Google will o�er a
CUSTOM AUDIENCESsolution, analogous
to Facebook’s.
NO. 1
ACTIVITY"I'm looking for the company"
"The company's looking for me"
IDENTITY
NO. 2Despite attempts to create programmatic platforms & household-specific solutions,
MOST TV ADS will continue to be
BOUGHT LINEARLY. ADS
BUY THE BOX
BUY THE AD TIME
Large publishers serving
NATIVE ADS through third parties will
take the business IN-HOUSE.
NO. 3
MARGINS SHARED
MARGINS KEPT
NO. 4Mobile-centric CRM solutions will make inroads as an alternative to email for companies reaching
their customers.
1
Apple’s Watch will pave the way for
marketers thinking about
new opportunities CREATED BY
“the Internet of everything”.
NO. 5
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