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National Tracking Poll #191143 November 14-17, 2019 Crosstabulation Results Methodology: is poll was conducted from November 14-17, 2019, among a national sample of 2200 Adults. e inter- views were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

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  • National Tracking Poll #191143November 14-17, 2019

    Crosstabulation Results

    Methodology:This poll was conducted from November 14-17, 2019, among a national sample of 2200 Adults. The inter-views were conducted online and the data were weighted to approximate a target sample of Adults based onage, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a marginof error of plus or minus 2 percentage points.

  • Table Index

    1 Table HR1_1: How likely are you to do the following this holiday season? Watch a holiday special onlive television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    2 Table HR1_2: How likely are you to do the following this holiday season? See a holiday movie in theaters 12

    3 Table HR1_3: How likely are you to do the following this holiday season? Watch a holiday movie onstreaming services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

    4 Table HR1_4: How likely are you to do the following this holiday season? Rewatch a holiday movieyou watch every year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

    5 Table HR3_1: Do you have a favorable or unfavorable impression of the following movies? Frosty theSnowman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

    6 Table HR3_2: Do you have a favorable or unfavorable impression of the following movies? The Snowman 32

    7 Table HR3_3: Do you have a favorable or unfavorable impression of the following movies? Mickey’sChristmas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

    8 TableHR3_4: Doyouhave a favorable or unfavorable impression of the followingmovies? ThePreacher’sWife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

    9 Table HR3_5: Do you have a favorable or unfavorable impression of the following movies? Home Alone 47

    10 Table HR3_6: Do you have a favorable or unfavorable impression of the following movies? NationalLampoon’s Christmas Vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

    11 Table HR3_7: Do you have a favorable or unfavorable impression of the following movies? Love Actually 57

    12 Table HR3_8: Do you have a favorable or unfavorable impression of the following movies? Scrooge . . 62

    13 Table HR3_9: Do you have a favorable or unfavorable impression of the following movies? Scrooged . 67

    14 Table HR3_10: Do you have a favorable or unfavorable impression of the following movies? TheMup-pet Christmas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

    15 Table HR3_11: Do you have a favorable or unfavorable impression of the following movies? The SantaClause . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

    16 Table HR3_12: Do you have a favorable or unfavorable impression of the following movies? WhiteChristmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

    17 Table HR3_13: Do you have a favorable or unfavorable impression of the following movies? Elf . . . . 87

    18 Table HR3_14: Do you have a favorable or unfavorable impression of the following movies? A Christ-mas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92

    19 Table HR3_15: Do you have a favorable or unfavorable impression of the following movies? Rudolphthe Red-Nosed Reindeer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

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  • National Tracking Poll #191143, November, 2019

    20 Table HR3_16: Do you have a favorable or unfavorable impression of the following movies? A CharlieBrown Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

    21 Table HR3_17: Do you have a favorable or unfavorable impression of the following movies? A Christ-mas Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

    22 Table HR3_18: Do you have a favorable or unfavorable impression of the following movies? HowTheGrinch Stole Christmas (Animated) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

    23 Table HR3_19: Do you have a favorable or unfavorable impression of the following movies? HowTheGrinch Stole Christmas (Live-Action) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    24 Table HR4_1: And, do you associate any of the following movies with your holiday traditions, or not?Frosty the Snowman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    25 Table HR4_2: And, do you associate any of the following movies with your holiday traditions, or not?The Snowman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127

    26 Table HR4_3: And, do you associate any of the following movies with your holiday traditions, or not?Mickey’s Christmas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132

    27 Table HR4_4: And, do you associate any of the following movies with your holiday traditions, or not?The Preacher’s Wife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137

    28 Table HR4_5: And, do you associate any of the following movies with your holiday traditions, or not?Home Alone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

    29 Table HR4_6: And, do you associate any of the following movies with your holiday traditions, or not?National Lampoon’s Christmas Vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

    30 Table HR4_7: And, do you associate any of the following movies with your holiday traditions, or not?Love Actually . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152

    31 Table HR4_8: And, do you associate any of the following movies with your holiday traditions, or not?Scrooge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157

    32 Table HR4_9: And, do you associate any of the following movies with your holiday traditions, or not?Scrooged . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

    33 Table HR4_10: And, do you associate any of the following movies with your holiday traditions, or not?The Muppet Christmas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

    34 Table HR4_11: And, do you associate any of the following movies with your holiday traditions, or not?The Santa Clause . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172

    35 Table HR4_12: And, do you associate any of the following movies with your holiday traditions, or not?White Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177

    36 Table HR4_13: And, do you associate any of the following movies with your holiday traditions, or not?Elf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182

    37 Table HR4_14: And, do you associate any of the following movies with your holiday traditions, or not?A Christmas Carol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187

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  • Morning Consult

    38 Table HR4_15: And, do you associate any of the following movies with your holiday traditions, or not?Rudolph the Red-Nosed Reindeer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

    39 Table HR4_16: And, do you associate any of the following movies with your holiday traditions, or not?A Charlie Brown Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

    40 Table HR4_17: And, do you associate any of the following movies with your holiday traditions, or not?A Christmas Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202

    41 Table HR4_18: And, do you associate any of the following movies with your holiday traditions, or not?HowThe Grinch Stole Christmas (Animated) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

    42 Table HR4_19: And, do you associate any of the following movies with your holiday traditions, or not?HowThe Grinch Stole Christmas (Live-Action) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

    43 Table HR5_1: Do you have a favorable or unfavorable impression of the following movies? The Night-mare Before Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217

    44 Table HR5_2: Do you have a favorable or unfavorable impression of the following movies? Miracle on34th Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

    45 Table HR5_3: Do you have a favorable or unfavorable impression of the following movies? It’s AWon-derful Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227

    46 Table HR5_4: Do you have a favorable or unfavorable impression of the following movies? Gremlins . 232

    47 Table HR5_5: Do you have a favorable or unfavorable impression of the following movies? Die Hard . 237

    48 Table HR5_6: Do you have a favorable or unfavorable impression of the following movies? The Holiday 242

    49 Table HR5_7: Do you have a favorable or unfavorable impression of the following movies? The PolarExpress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247

    50 Table HR5_8: Do you have a favorable or unfavorable impression of the following movies? The YearWithout a Santa Claus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

    51 Table HR5_9: Do you have a favorable or unfavorable impression of the following movies? Planes,Trains, and Automobiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

    52 Table HR5_10: Do you have a favorable or unfavorable impression of the following movies? HolidayAffair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262

    53 Table HR5_11: Do you have a favorable or unfavorable impression of the following movies? FourChristmases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267

    54 Table HR5_12: Do you have a favorable or unfavorable impression of the following movies? Babes inToyland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272

    55 Table HR5_13: Do you have a favorable or unfavorable impression of the following movies? Holiday Inn277

    56 Table HR5_14: Do you have a favorable or unfavorable impression of the following movies? Bad Santa 282

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  • National Tracking Poll #191143, November, 2019

    57 Table HR5_15: Do you have a favorable or unfavorable impression of the following movies? Christmasin Connecticut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287

    58 Table HR5_16: Do you have a favorable or unfavorable impression of the following movies? Meet Mein St. Louis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292

    59 Table HR5_17: Do you have a favorable or unfavorable impression of the following movies? Frozen . . 297

    60 Table HR5_18: Do you have a favorable or unfavorable impression of the following movies? ThisChristmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302

    61 Table HR5_19: Do you have a favorable or unfavorable impression of the following movies? A Christ-mas Prince . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307

    62 Table HR6_1: And, do you associate any of the following movies with your holiday traditions, or not?The Nightmare Before Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312

    63 Table HR6_2: And, do you associate any of the following movies with your holiday traditions, or not?Miracle on 34th Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317

    64 Table HR6_3: And, do you associate any of the following movies with your holiday traditions, or not?It’s A Wonderful Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 322

    65 Table HR6_4: And, do you associate any of the following movies with your holiday traditions, or not?Gremlins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327

    66 Table HR6_5: And, do you associate any of the following movies with your holiday traditions, or not?Die Hard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 332

    67 Table HR6_6: And, do you associate any of the following movies with your holiday traditions, or not?The Holiday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337

    68 Table HR6_7: And, do you associate any of the following movies with your holiday traditions, or not?The Polar Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342

    69 Table HR6_8: And, do you associate any of the following movies with your holiday traditions, or not?The Year Without a Santa Claus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347

    70 Table HR6_9: And, do you associate any of the following movies with your holiday traditions, or not?Planes, Trains, and Automobiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352

    71 Table HR6_10: And, do you associate any of the following movies with your holiday traditions, or not?Holiday Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357

    72 Table HR6_11: And, do you associate any of the following movies with your holiday traditions, or not?Four Christmases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 362

    73 Table HR6_12: And, do you associate any of the following movies with your holiday traditions, or not?Babes in Toyland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367

    74 Table HR6_13: And, do you associate any of the following movies with your holiday traditions, or not?Holiday Inn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372

    5

  • Morning Consult

    75 Table HR6_14: And, do you associate any of the following movies with your holiday traditions, or not?Bad Santa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 377

    76 Table HR6_15: And, do you associate any of the following movies with your holiday traditions, or not?Christmas in Connecticut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 382

    77 Table HR6_16: And, do you associate any of the following movies with your holiday traditions, or not?Meet Me in St. Louis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387

    78 Table HR6_17: And, do you associate any of the following movies with your holiday traditions, or not?Frozen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 392

    79 Table HR6_18: And, do you associate any of the following movies with your holiday traditions, or not?This Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397

    80 Table HR6_19: And, do you associate any of the following movies with your holiday traditions, or not?A Christmas Prince . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402

    81 Table HR9: Where would you most prefer to watch holiday movies? . . . . . . . . . . . . . . . . . . . 407

    82 Table HR10: And do you prefer to watch a movie for the rst time at a theater or via a streaming service?412

    83 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . . . . . . 417

    84 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . . . . . . . 422

    85 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . . . . . . . 428

    86 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cable television . 434

    87 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellite television 439

    88 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Streaming service(s)444

    89 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film . . . . 449

    90 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following? Television . . 454

    91 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music . . . . 459

    92 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following? Fashion . . . 464

    93 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 469

    6

  • National Tracking Poll #191143, November, 2019

    7

    Table HR1_1

    Crosstabulation Results by Respondent Demographics

    Table HR1_1: How likely are you to do the following this holiday season?Watch a holiday special on live television

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (757) 33% (732) 13% (290) 14% (305) 5% (117) 2200Gender: Male 29% (311) 35% (370) 15% (157) 16% (166) 5% (58) 1062Gender: Female 39% (445) 32% (362) 12% (133) 12% (139) 5% (60) 1138Age: 18-29 33% (154) 35% (163) 15% (69) 12% (55) 6% (30) 471Age: 30-44 40% (218) 29% (156) 13% (72) 12% (65) 6% (32) 542Age: 45-54 29% (101) 36% (122) 15% (52) 15% (51) 5% (17) 342Age: 55-64 35% (142) 34% (140) 11% (44) 16% (64) 5% (19) 409Age: 65+ 33% (142) 35% (152) 12% (53) 16% (70) 4% (19) 436Generation Z: 18-22 31% (62) 31% (63) 13% (25) 15% (30) 10% (21) 202Millennial: Age 23-38 37% (224) 31% (193) 15% (92) 12% (71) 5% (34) 613Generation X: Age 39-54 34% (186) 34% (184) 14% (76) 13% (70) 4% (24) 540Boomers: Age 55-73 34% (253) 34% (254) 11% (84) 15% (114) 5% (36) 741PID: Dem (no lean) 36% (286) 33% (261) 13% (101) 13% (102) 5% (36) 786PID: Ind (no lean) 28% (207) 34% (253) 14% (103) 17% (126) 8% (61) 750PID: Rep (no lean) 40% (264) 33% (218) 13% (86) 12% (77) 3% (20) 665PID/Gender: DemMen 33% (112) 34% (118) 13% (44) 14% (48) 6% (21) 343PID/Gender: DemWomen 39% (174) 32% (144) 13% (57) 12% (53) 3% (15) 442PID/Gender: Ind Men 21% (78) 37% (137) 15% (55) 19% (72) 8% (29) 371PID/Gender: Ind Women 34% (129) 31% (116) 13% (47) 14% (54) 9% (32) 379PID/Gender: Rep Men 35% (122) 33% (115) 16% (57) 13% (46) 2% (8) 348PID/Gender: Rep Women 45% (142) 32% (102) 9% (28) 10% (31) 4% (12) 317Ideo: Liberal (1-3) 32% (201) 32% (201) 18% (110) 15% (94) 3% (21) 627Ideo: Moderate (4) 39% (210) 34% (183) 11% (61) 12% (63) 4% (20) 537Ideo: Conservative (5-7) 37% (261) 34% (241) 13% (89) 15% (103) 2% (17) 711Educ: < College 36% (551) 32% (483) 11% (173) 14% (204) 7% (101) 1512Educ: Bachelors degree 29% (131) 37% (164) 18% (78) 14% (61) 2% (10) 444Educ: Post-grad 30% (74) 35% (85) 16% (38) 16% (39) 3% (7) 244

    Continued on next page

  • 8

    Morning ConsultTable HR1_1

    Table HR1_1: How likely are you to do the following this holiday season?Watch a holiday special on live television

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (757) 33% (732) 13% (290) 14% (305) 5% (117) 2200Income: Under 50k 34% (437) 32% (420) 12% (157) 15% (193) 7% (93) 1301Income: 50k-100k 37% (225) 33% (202) 14% (88) 12% (76) 4% (23) 613Income: 100k+ 33% (94) 39% (110) 16% (45) 12% (35) — (1) 285Ethnicity: White 34% (587) 33% (576) 14% (234) 14% (239) 5% (86) 1722Ethnicity: Hispanic 34% (119) 33% (114) 16% (56) 11% (37) 7% (24) 349Ethnicity: Afr. Am. 39% (106) 34% (93) 8% (23) 13% (36) 6% (17) 274Ethnicity: Other 31% (63) 31% (64) 16% (33) 15% (30) 7% (13) 204All Christian 40% (394) 35% (346) 11% (112) 11% (105) 3% (29) 986All Non-Christian 26% (25) 26% (26) 25% (25) 13% (12) 10% (10) 99Atheist 19% (21) 27% (30) 15% (16) 34% (37) 4% (5) 108Agnostic/Nothing in particular 31% (316) 33% (331) 13% (136) 15% (151) 7% (73) 1008Religious Non-Protestant/Catholic 29% (36) 26% (32) 22% (28) 15% (19) 8% (10) 125Evangelical 45% (250) 32% (178) 10% (56) 8% (47) 4% (21) 553Non-Evangelical 36% (302) 34% (292) 13% (110) 13% (113) 4% (32) 849Community: Urban 34% (203) 34% (202) 13% (80) 15% (90) 4% (26) 600Community: Suburban 35% (344) 34% (334) 13% (131) 12% (115) 5% (52) 976Community: Rural 34% (210) 31% (196) 13% (78) 16% (100) 6% (40) 624Employ: Private Sector 36% (233) 34% (217) 15% (97) 13% (82) 3% (18) 648Employ: Government 40% (60) 36% (53) 11% (16) 13% (19) 1% (2) 150Employ: Self-Employed 34% (64) 29% (54) 17% (31) 16% (30) 5% (9) 188Employ: Homemaker 29% (40) 40% (54) 11% (16) 14% (19) 6% (8) 137Employ: Retired 32% (164) 34% (172) 13% (66) 15% (77) 5% (28) 506Employ: Unemployed 35% (94) 27% (73) 11% (31) 16% (43) 11% (30) 271Employ: Other 32% (61) 38% (74) 11% (21) 11% (22) 8% (16) 194Military HH: Yes 39% (156) 31% (125) 12% (50) 13% (54) 4% (15) 400Military HH: No 33% (601) 34% (607) 13% (240) 14% (251) 6% (102) 1800RD/WT: Right Direction 37% (304) 34% (278) 14% (112) 10% (84) 5% (38) 816RD/WT: Wrong Track 33% (453) 33% (454) 13% (178) 16% (220) 6% (79) 1384Trump Job Approve 39% (337) 34% (294) 13% (111) 11% (98) 4% (32) 872Trump Job Disapprove 33% (395) 34% (404) 13% (158) 14% (172) 5% (58) 1187

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  • National Tracking Poll #191143, November, 2019

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    Table HR1_1

    Table HR1_1: How likely are you to do the following this holiday season?Watch a holiday special on live television

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (757) 33% (732) 13% (290) 14% (305) 5% (117) 2200Trump Job Strongly Approve 39% (186) 31% (151) 12% (59) 13% (62) 4% (20) 478Trump Job Somewhat Approve 38% (151) 37% (144) 13% (51) 9% (36) 3% (11) 393Trump Job Somewhat Disapprove 36% (85) 36% (86) 13% (31) 11% (27) 4% (10) 238Trump Job Strongly Disapprove 33% (310) 34% (319) 13% (126) 15% (145) 5% (48) 949Favorable of Trump 39% (337) 33% (283) 13% (111) 12% (98) 3% (24) 854Unfavorable of Trump 33% (400) 34% (406) 14% (168) 14% (172) 5% (56) 1203Very Favorable of Trump 41% (204) 31% (152) 12% (59) 13% (63) 4% (18) 497Somewhat Favorable of Trump 37% (133) 37% (131) 15% (52) 10% (35) 2% (7) 357Somewhat Unfavorable of Trump 34% (71) 36% (76) 14% (29) 13% (27) 3% (7) 209Very Unfavorable of Trump 33% (330) 33% (331) 14% (139) 15% (145) 5% (49) 994#1 Issue: Economy 36% (198) 37% (200) 13% (71) 10% (56) 4% (22) 547#1 Issue: Security 37% (167) 34% (153) 13% (59) 12% (54) 4% (19) 451#1 Issue: Health Care 35% (132) 32% (123) 15% (56) 13% (48) 6% (21) 380#1 Issue: Medicare / Social Security 35% (98) 34% (97) 11% (31) 15% (43) 5% (14) 283#1 Issue: Women’s Issues 39% (43) 25% (28) 18% (20) 14% (15) 4% (4) 111#1 Issue: Education 28% (41) 36% (52) 9% (13) 19% (28) 10% (14) 148#1 Issue: Energy 31% (40) 29% (39) 17% (23) 18% (23) 5% (7) 132#1 Issue: Other 25% (37) 27% (40) 12% (17) 26% (39) 10% (15) 1492018 House Vote: Democrat 36% (268) 33% (242) 14% (106) 13% (93) 4% (27) 7372018 House Vote: Republican 37% (248) 35% (230) 13% (86) 11% (72) 4% (27) 6642018 House Vote: Someone else 32% (30) 32% (31) 18% (17) 14% (13) 4% (4) 942016 Vote: Hillary Clinton 34% (230) 34% (232) 15% (103) 13% (89) 3% (21) 6762016 Vote: Donald Trump 39% (264) 34% (229) 13% (85) 11% (76) 3% (22) 6762016 Vote: Other 30% (48) 34% (55) 18% (29) 16% (26) 2% (4) 1622016 Vote: Didn’t Vote 31% (214) 32% (215) 10% (67) 17% (114) 10% (70) 679Voted in 2014: Yes 36% (474) 34% (446) 14% (180) 13% (170) 3% (42) 1312Voted in 2014: No 32% (282) 32% (286) 12% (109) 15% (135) 8% (75) 888

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    Morning ConsultTable HR1_1

    Table HR1_1: How likely are you to do the following this holiday season?Watch a holiday special on live television

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (757) 33% (732) 13% (290) 14% (305) 5% (117) 22002012 Vote: Barack Obama 35% (289) 33% (276) 15% (126) 14% (114) 3% (29) 8352012 Vote: Mitt Romney 39% (193) 35% (171) 10% (51) 12% (61) 3% (17) 4932012 Vote: Other 25% (23) 35% (33) 18% (17) 16% (16) 7% (6) 952012 Vote: Didn’t Vote 32% (250) 32% (250) 12% (95) 15% (115) 8% (65) 7754-Region: Northeast 40% (156) 34% (132) 11% (42) 11% (44) 5% (20) 3944-Region: Midwest 35% (161) 33% (154) 13% (62) 13% (58) 6% (27) 4624-Region: South 36% (293) 35% (289) 11% (91) 14% (113) 5% (39) 8244-Region: West 28% (146) 30% (157) 18% (96) 17% (90) 6% (31) 520Watch TV: Every day 44% (486) 31% (347) 11% (123) 11% (117) 3% (32) 1106Watch TV: Several times per week 27% (144) 41% (217) 13% (72) 14% (73) 5% (28) 533Watch TV: About once per week 30% (50) 37% (62) 14% (23) 15% (26) 4% (6) 168Watch TV: Several times per month 20% (17) 30% (25) 24% (21) 18% (15) 8% (6) 85Watch TV: About once per month 11% (6) 27% (16) 36% (21) 24% (14) 3% (1) 58Watch TV: Less often than once per month 23% (17) 32% (23) 12% (9) 20% (15) 13% (9) 73Watch TV: Never 20% (35) 24% (42) 12% (20) 26% (45) 19% (34) 176Watch Movies: Every day 51% (220) 24% (103) 10% (41) 12% (52) 4% (15) 431Watch Movies: Several times per week 37% (215) 38% (223) 11% (66) 11% (64) 2% (12) 579Watch Movies: About once per week 32% (119) 37% (138) 14% (52) 12% (45) 4% (16) 370Watch Movies: Several times per month 29% (72) 38% (93) 18% (45) 12% (30) 3% (8) 247Watch Movies: About once per month 25% (46) 40% (73) 17% (31) 13% (25) 5% (9) 185Watch Movies: Less often than once per month 22% (39) 32% (56) 19% (33) 22% (39) 5% (9) 176Watch Movies: Never 22% (46) 22% (47) 10% (22) 24% (51) 23% (48) 214Watch Sporting Events: Every day 52% (76) 26% (38) 13% (19) 7% (11) 1% (1) 145Watch Sporting Events: Several times per week 38% (167) 37% (163) 12% (52) 11% (49) 2% (8) 440Watch Sporting Events: About once per week 43% (141) 32% (104) 12% (38) 10% (33) 3% (9) 325Watch Sporting Events: Several times per month 31% (56) 47% (84) 11% (19) 9% (17) 2% (3) 179Watch Sporting Events: About once per month 34% (51) 32% (48) 18% (27) 13% (19) 3% (5) 150Watch Sporting Events: Less often than once per month 32% (90) 35% (98) 16% (44) 13% (38) 4% (11) 281Watch Sporting Events: Never 26% (177) 29% (196) 13% (90) 20% (138) 12% (79) 679

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  • National Tracking Poll #191143, November, 2019

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    Table HR1_1

    Table HR1_1: How likely are you to do the following this holiday season?Watch a holiday special on live television

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (757) 33% (732) 13% (290) 14% (305) 5% (117) 2200Cable TV: Currently subscribe 40% (410) 36% (370) 11% (114) 9% (93) 3% (34) 1019Cable TV: Subscribed in past 30% (223) 33% (249) 16% (125) 17% (131) 4% (28) 756Cable TV: Never subscribed 29% (124) 27% (113) 12% (51) 19% (81) 13% (56) 424Satellite TV: Currently subscribe 36% (179) 34% (170) 14% (69) 11% (52) 5% (23) 493Satellite TV: Subscribed in past 39% (244) 33% (209) 13% (81) 12% (72) 3% (20) 626Satellite TV: Never subscribed 31% (334) 33% (353) 13% (139) 17% (181) 7% (74) 1081Streaming Services: Currently subscribe 36% (487) 33% (443) 15% (198) 13% (171) 3% (47) 1347Streaming Services: Subscribed in past 35% (73) 33% (70) 12% (24) 13% (28) 7% (15) 210Streaming Services: Never subscribed 30% (196) 34% (219) 10% (67) 16% (106) 9% (56) 643Film: An avid fan 44% (358) 31% (246) 11% (90) 10% (81) 4% (29) 804Film: A casual fan 30% (347) 37% (428) 14% (161) 14% (162) 4% (48) 1144Film: Not a fan 21% (52) 23% (59) 15% (39) 25% (62) 16% (40) 251Television: An avid fan 45% (503) 31% (345) 11% (126) 9% (101) 4% (39) 1115Television: A casual fan 24% (225) 38% (368) 15% (146) 17% (164) 6% (54) 957Television: Not a fan 22% (28) 15% (19) 14% (18) 30% (39) 19% (24) 129Music: An avid fan 42% (488) 30% (353) 11% (130) 11% (130) 5% (61) 1161Music: A casual fan 26% (239) 39% (348) 16% (144) 15% (134) 4% (36) 902Music: Not a fan 22% (30) 22% (31) 11% (15) 30% (41) 15% (20) 137Fashion: An avid fan 51% (185) 28% (103) 10% (37) 5% (18) 6% (21) 364Fashion: A casual fan 39% (353) 36% (320) 11% (102) 10% (94) 3% (27) 896Fashion: Not a fan 23% (219) 33% (309) 16% (150) 21% (193) 7% (69) 940Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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    Morning ConsultTable HR1_2

    Table HR1_2: How likely are you to do the following this holiday season?See a holiday movie in theaters

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 15% (328) 24% (519) 22% (478) 32% (705) 8% (169) 2200Gender: Male 13% (142) 23% (242) 21% (221) 36% (378) 7% (78) 1062Gender: Female 16% (187) 24% (277) 23% (257) 29% (327) 8% (91) 1138Age: 18-29 24% (112) 29% (138) 25% (117) 16% (76) 6% (27) 471Age: 30-44 18% (100) 28% (152) 21% (114) 25% (133) 8% (43) 542Age: 45-54 15% (52) 24% (83) 22% (76) 32% (108) 7% (22) 342Age: 55-64 9% (37) 19% (77) 20% (82) 43% (178) 9% (35) 409Age: 65+ 6% (28) 16% (68) 20% (89) 48% (210) 9% (41) 436Generation Z: 18-22 26% (53) 25% (51) 26% (53) 15% (29) 8% (16) 202Millennial: Age 23-38 19% (119) 31% (188) 21% (131) 22% (133) 7% (42) 613Generation X: Age 39-54 17% (92) 25% (135) 23% (123) 29% (155) 6% (35) 540Boomers: Age 55-73 8% (62) 18% (132) 20% (148) 44% (329) 9% (70) 741PID: Dem (no lean) 17% (137) 25% (196) 24% (186) 28% (220) 6% (45) 786PID: Ind (no lean) 12% (88) 22% (167) 21% (157) 34% (257) 11% (81) 750PID: Rep (no lean) 16% (103) 23% (156) 20% (134) 34% (228) 6% (43) 665PID/Gender: DemMen 17% (58) 25% (85) 21% (74) 32% (110) 5% (16) 343PID/Gender: DemWomen 18% (79) 25% (111) 25% (113) 25% (111) 7% (29) 442PID/Gender: Ind Men 10% (38) 21% (78) 20% (73) 38% (141) 11% (40) 371PID/Gender: Ind Women 13% (50) 23% (89) 22% (84) 30% (115) 11% (41) 379PID/Gender: Rep Men 13% (46) 23% (79) 21% (74) 37% (128) 6% (21) 348PID/Gender: Rep Women 18% (58) 24% (77) 19% (60) 32% (100) 7% (21) 317Ideo: Liberal (1-3) 17% (109) 27% (166) 23% (146) 30% (187) 3% (19) 627Ideo: Moderate (4) 15% (82) 28% (152) 21% (113) 28% (150) 7% (40) 537Ideo: Conservative (5-7) 14% (96) 21% (146) 22% (158) 38% (267) 6% (44) 711Educ: < College 15% (220) 23% (342) 20% (306) 33% (500) 10% (145) 1512Educ: Bachelors degree 15% (65) 26% (116) 26% (116) 30% (135) 3% (12) 444Educ: Post-grad 18% (44) 25% (62) 23% (56) 29% (71) 5% (12) 244

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    Table HR1_2

    Table HR1_2: How likely are you to do the following this holiday season?See a holiday movie in theaters

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 15% (328) 24% (519) 22% (478) 32% (705) 8% (169) 2200Income: Under 50k 13% (174) 22% (281) 20% (260) 35% (458) 10% (128) 1301Income: 50k-100k 18% (108) 25% (154) 22% (137) 29% (179) 6% (34) 613Income: 100k+ 16% (46) 29% (84) 28% (81) 24% (67) 2% (7) 285Ethnicity: White 13% (219) 24% (410) 22% (378) 34% (581) 8% (133) 1722Ethnicity: Hispanic 23% (80) 28% (96) 17% (60) 22% (76) 11% (37) 349Ethnicity: Afr. Am. 25% (69) 24% (65) 22% (59) 23% (64) 6% (17) 274Ethnicity: Other 20% (40) 22% (44) 20% (41) 29% (60) 9% (19) 204All Christian 15% (146) 25% (251) 20% (200) 32% (318) 7% (71) 986All Non-Christian 16% (15) 20% (20) 25% (25) 29% (29) 10% (10) 99Atheist 15% (17) 16% (18) 34% (37) 33% (36) 1% (1) 108Agnostic/Nothing in particular 15% (150) 23% (230) 21% (216) 32% (323) 9% (87) 1008Religious Non-Protestant/Catholic 15% (19) 21% (27) 22% (27) 33% (41) 9% (11) 125Evangelical 17% (96) 25% (140) 22% (120) 28% (157) 7% (40) 553Non-Evangelical 13% (112) 24% (202) 21% (178) 34% (286) 8% (71) 849Community: Urban 18% (109) 25% (151) 20% (120) 30% (183) 6% (38) 600Community: Suburban 15% (144) 23% (222) 25% (241) 30% (297) 7% (71) 976Community: Rural 12% (76) 23% (146) 19% (117) 36% (225) 10% (60) 624Employ: Private Sector 17% (112) 29% (189) 22% (141) 27% (177) 5% (29) 648Employ: Government 18% (27) 32% (48) 24% (36) 22% (33) 4% (7) 150Employ: Self-Employed 18% (34) 26% (50) 21% (40) 26% (50) 8% (14) 188Employ: Homemaker 13% (18) 28% (38) 21% (28) 30% (41) 9% (12) 137Employ: Retired 7% (38) 16% (81) 21% (106) 47% (238) 9% (44) 506Employ: Unemployed 16% (44) 17% (45) 22% (60) 32% (86) 13% (35) 271Employ: Other 14% (26) 22% (42) 18% (36) 34% (66) 13% (25) 194Military HH: Yes 13% (54) 20% (79) 22% (87) 36% (144) 9% (36) 400Military HH: No 15% (275) 24% (440) 22% (391) 31% (561) 7% (133) 1800RD/WT: Right Direction 15% (122) 23% (185) 22% (179) 32% (260) 9% (70) 816RD/WT: Wrong Track 15% (206) 24% (334) 22% (299) 32% (445) 7% (99) 1384Trump Job Approve 15% (133) 22% (196) 21% (185) 34% (294) 7% (64) 872Trump Job Disapprove 16% (184) 25% (297) 23% (269) 31% (369) 6% (68) 1187

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    Morning ConsultTable HR1_2

    Table HR1_2: How likely are you to do the following this holiday season?See a holiday movie in theaters

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 15% (328) 24% (519) 22% (478) 32% (705) 8% (169) 2200Trump Job Strongly Approve 14% (65) 18% (85) 21% (100) 39% (189) 8% (39) 478Trump Job Somewhat Approve 17% (67) 28% (111) 22% (85) 27% (105) 6% (25) 393Trump Job Somewhat Disapprove 14% (33) 26% (62) 23% (55) 31% (73) 6% (14) 238Trump Job Strongly Disapprove 16% (151) 25% (234) 23% (214) 31% (296) 6% (53) 949Favorable of Trump 15% (127) 23% (193) 22% (186) 34% (287) 7% (61) 854Unfavorable of Trump 16% (191) 25% (306) 22% (268) 31% (368) 6% (70) 1203Very Favorable of Trump 16% (79) 18% (87) 20% (98) 39% (195) 8% (38) 497Somewhat Favorable of Trump 13% (48) 30% (106) 25% (88) 26% (92) 6% (23) 357Somewhat Unfavorable of Trump 16% (33) 25% (53) 21% (43) 31% (65) 7% (15) 209Very Unfavorable of Trump 16% (158) 26% (254) 23% (224) 30% (303) 6% (55) 994#1 Issue: Economy 15% (80) 30% (166) 21% (114) 29% (157) 6% (31) 547#1 Issue: Security 19% (88) 21% (93) 21% (94) 34% (153) 5% (24) 451#1 Issue: Health Care 14% (54) 23% (87) 24% (93) 30% (112) 9% (34) 380#1 Issue: Medicare / Social Security 8% (23) 17% (49) 17% (48) 47% (133) 11% (31) 283#1 Issue: Women’s Issues 19% (21) 22% (25) 27% (30) 24% (27) 8% (8) 111#1 Issue: Education 15% (23) 28% (41) 28% (42) 19% (28) 10% (15) 148#1 Issue: Energy 21% (28) 25% (33) 25% (33) 24% (32) 5% (6) 132#1 Issue: Other 9% (13) 18% (26) 16% (24) 43% (64) 14% (20) 1492018 House Vote: Democrat 16% (115) 27% (199) 23% (172) 30% (219) 4% (32) 7372018 House Vote: Republican 15% (102) 23% (154) 20% (134) 34% (225) 7% (48) 6642018 House Vote: Someone else 15% (14) 20% (19) 27% (26) 31% (29) 7% (7) 942016 Vote: Hillary Clinton 15% (101) 25% (172) 24% (159) 32% (214) 4% (29) 6762016 Vote: Donald Trump 14% (94) 21% (142) 22% (149) 37% (248) 6% (41) 6762016 Vote: Other 15% (24) 31% (50) 22% (36) 26% (43) 6% (10) 1622016 Vote: Didn’t Vote 16% (109) 22% (149) 20% (133) 29% (200) 13% (89) 679Voted in 2014: Yes 15% (199) 24% (319) 22% (288) 33% (432) 6% (75) 1312Voted in 2014: No 15% (129) 23% (200) 21% (191) 31% (273) 11% (94) 888

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    Table HR1_2

    Table HR1_2: How likely are you to do the following this holiday season?See a holiday movie in theaters

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 15% (328) 24% (519) 22% (478) 32% (705) 8% (169) 22002012 Vote: Barack Obama 15% (124) 25% (209) 23% (192) 32% (266) 5% (44) 8352012 Vote: Mitt Romney 13% (65) 23% (113) 22% (108) 35% (172) 7% (35) 4932012 Vote: Other 13% (13) 16% (15) 24% (23) 37% (36) 10% (9) 952012 Vote: Didn’t Vote 16% (127) 23% (181) 20% (154) 30% (231) 10% (81) 7754-Region: Northeast 14% (54) 25% (100) 22% (88) 29% (114) 10% (38) 3944-Region: Midwest 14% (64) 25% (113) 22% (103) 34% (156) 6% (26) 4624-Region: South 15% (125) 24% (195) 20% (168) 33% (271) 8% (64) 8244-Region: West 16% (86) 21% (110) 23% (120) 32% (164) 8% (41) 520Watch TV: Every day 18% (201) 23% (255) 22% (249) 30% (333) 6% (68) 1106Watch TV: Several times per week 13% (68) 29% (155) 20% (109) 32% (170) 6% (31) 533Watch TV: About once per week 17% (29) 27% (45) 24% (41) 27% (46) 4% (7) 168Watch TV: Several times per month 10% (9) 21% (18) 27% (23) 34% (29) 7% (6) 85Watch TV: About once per month 2% (1) 30% (17) 11% (6) 47% (27) 10% (6) 58Watch TV: Less often than once per month 9% (6) 19% (14) 29% (21) 33% (24) 11% (8) 73Watch TV: Never 8% (14) 9% (15) 16% (29) 43% (76) 24% (42) 176Watch Movies: Every day 29% (126) 27% (117) 17% (73) 22% (97) 4% (18) 431Watch Movies: Several times per week 17% (97) 29% (170) 21% (124) 28% (160) 5% (28) 579Watch Movies: About once per week 15% (54) 28% (103) 26% (97) 24% (88) 7% (27) 370Watch Movies: Several times per month 7% (18) 21% (51) 28% (70) 38% (95) 5% (11) 247Watch Movies: About once per month 8% (16) 21% (40) 25% (47) 37% (68) 8% (15) 185Watch Movies: Less often than once per month 3% (6) 12% (21) 21% (37) 52% (91) 11% (20) 176Watch Movies: Never 5% (11) 8% (17) 14% (30) 49% (106) 23% (50) 214Watch Sporting Events: Every day 30% (44) 29% (41) 10% (15) 31% (45) — (1) 145Watch Sporting Events: Several times per week 16% (69) 33% (147) 20% (89) 26% (114) 5% (21) 440Watch Sporting Events: About once per week 17% (56) 22% (71) 27% (87) 28% (91) 6% (19) 325Watch Sporting Events: Several times per month 14% (25) 26% (46) 20% (36) 36% (65) 4% (7) 179Watch Sporting Events: About once per month 17% (26) 28% (42) 28% (42) 23% (35) 4% (6) 150Watch Sporting Events: Less often than once per month 16% (45) 21% (60) 23% (66) 32% (91) 7% (20) 281Watch Sporting Events: Never 9% (64) 16% (112) 21% (144) 39% (264) 14% (96) 679

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    Morning ConsultTable HR1_2

    Table HR1_2: How likely are you to do the following this holiday season?See a holiday movie in theaters

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 15% (328) 24% (519) 22% (478) 32% (705) 8% (169) 2200Cable TV: Currently subscribe 16% (161) 24% (247) 21% (219) 32% (326) 6% (65) 1019Cable TV: Subscribed in past 14% (106) 26% (197) 22% (165) 33% (249) 5% (39) 756Cable TV: Never subscribed 14% (61) 18% (75) 22% (94) 31% (129) 15% (65) 424Satellite TV: Currently subscribe 18% (89) 25% (121) 22% (111) 27% (131) 8% (41) 493Satellite TV: Subscribed in past 15% (94) 28% (178) 22% (138) 31% (191) 4% (25) 626Satellite TV: Never subscribed 13% (145) 20% (220) 21% (230) 35% (383) 10% (104) 1081Streaming Services: Currently subscribe 18% (236) 26% (357) 24% (321) 28% (372) 5% (61) 1347Streaming Services: Subscribed in past 16% (34) 27% (57) 20% (41) 30% (63) 7% (15) 210Streaming Services: Never subscribed 9% (58) 16% (106) 18% (116) 42% (271) 14% (93) 643Film: An avid fan 25% (200) 28% (224) 21% (167) 21% (168) 6% (46) 804Film: A casual fan 10% (109) 23% (267) 25% (286) 35% (404) 7% (78) 1144Film: Not a fan 8% (20) 11% (28) 10% (25) 53% (133) 18% (45) 251Television: An avid fan 19% (213) 27% (297) 21% (237) 27% (301) 6% (68) 1115Television: A casual fan 10% (98) 22% (215) 23% (225) 36% (343) 8% (76) 957Television: Not a fan 14% (17) 6% (8) 13% (17) 48% (61) 20% (25) 129Music: An avid fan 20% (237) 26% (305) 22% (255) 25% (291) 6% (73) 1161Music: A casual fan 9% (81) 23% (205) 22% (197) 39% (353) 7% (66) 902Music: Not a fan 8% (11) 7% (9) 20% (27) 45% (61) 21% (29) 137Fashion: An avid fan 33% (119) 26% (95) 20% (73) 16% (58) 5% (20) 364Fashion: A casual fan 16% (147) 31% (274) 22% (194) 25% (224) 6% (57) 896Fashion: Not a fan 7% (63) 16% (150) 22% (211) 45% (424) 10% (92) 940Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

    https://morningconsultintelligence.com

  • National Tracking Poll #191143, November, 2019

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    Table HR1_3

    Table HR1_3: How likely are you to do the following this holiday season?Watch a holiday movie on streaming services

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (747) 25% (557) 11% (232) 23% (504) 7% (160) 2200Gender: Male 28% (297) 27% (292) 13% (142) 24% (251) 8% (80) 1062Gender: Female 40% (450) 23% (265) 8% (90) 22% (253) 7% (80) 1138Age: 18-29 45% (213) 33% (157) 11% (54) 5% (23) 5% (24) 471Age: 30-44 49% (264) 25% (137) 8% (41) 11% (58) 8% (42) 542Age: 45-54 30% (104) 28% (95) 15% (51) 21% (71) 6% (21) 342Age: 55-64 23% (96) 22% (90) 12% (47) 34% (139) 9% (37) 409Age: 65+ 16% (71) 18% (78) 9% (38) 49% (214) 8% (35) 436Generation Z: 18-22 42% (84) 31% (63) 14% (27) 6% (12) 8% (16) 202Millennial: Age 23-38 48% (297) 29% (179) 8% (51) 8% (46) 6% (39) 613Generation X: Age 39-54 37% (199) 27% (146) 13% (68) 17% (93) 6% (33) 540Boomers: Age 55-73 22% (162) 20% (151) 10% (77) 39% (289) 9% (63) 741PID: Dem (no lean) 38% (298) 25% (199) 10% (82) 21% (164) 6% (43) 786PID: Ind (no lean) 29% (218) 25% (188) 10% (78) 24% (181) 11% (85) 750PID: Rep (no lean) 35% (231) 26% (171) 11% (72) 24% (160) 5% (31) 665PID/Gender: DemMen 33% (113) 26% (89) 13% (45) 22% (75) 6% (21) 343PID/Gender: DemWomen 42% (185) 25% (110) 8% (37) 20% (89) 5% (22) 442PID/Gender: Ind Men 22% (82) 26% (98) 14% (51) 25% (92) 13% (48) 371PID/Gender: Ind Women 36% (136) 24% (90) 7% (27) 23% (89) 10% (37) 379PID/Gender: Rep Men 29% (102) 30% (105) 13% (46) 24% (84) 3% (11) 348PID/Gender: Rep Women 41% (129) 21% (66) 8% (27) 24% (75) 6% (20) 317Ideo: Liberal (1-3) 39% (246) 28% (173) 11% (66) 19% (117) 4% (25) 627Ideo: Moderate (4) 36% (193) 25% (135) 8% (44) 24% (131) 6% (34) 537Ideo: Conservative (5-7) 32% (226) 24% (170) 12% (86) 27% (192) 5% (37) 711Educ: < College 33% (505) 25% (380) 10% (145) 23% (342) 9% (140) 1512Educ: Bachelors degree 35% (155) 27% (119) 12% (55) 24% (104) 2% (10) 444Educ: Post-grad 36% (87) 24% (59) 13% (32) 23% (57) 4% (10) 244

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    Morning ConsultTable HR1_3

    Table HR1_3: How likely are you to do the following this holiday season?Watch a holiday movie on streaming services

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (747) 25% (557) 11% (232) 23% (504) 7% (160) 2200Income: Under 50k 30% (395) 25% (324) 10% (132) 25% (325) 10% (124) 1301Income: 50k-100k 39% (240) 26% (161) 9% (56) 21% (130) 4% (27) 613Income: 100k+ 39% (111) 25% (72) 15% (44) 17% (49) 3% (9) 285Ethnicity: White 34% (585) 24% (416) 10% (178) 24% (420) 7% (123) 1722Ethnicity: Hispanic 39% (136) 34% (120) 5% (18) 12% (43) 9% (32) 349Ethnicity: Afr. Am. 42% (114) 27% (73) 12% (33) 14% (40) 5% (14) 274Ethnicity: Other 23% (47) 33% (68) 10% (21) 22% (45) 11% (23) 204All Christian 34% (331) 25% (243) 9% (94) 26% (253) 7% (65) 986All Non-Christian 22% (22) 24% (24) 14% (13) 31% (31) 8% (8) 99Atheist 38% (41) 29% (31) 15% (16) 16% (17) 2% (3) 108Agnostic/Nothing in particular 35% (354) 26% (259) 11% (109) 20% (202) 8% (84) 1008Religious Non-Protestant/Catholic 28% (35) 25% (31) 11% (14) 28% (35) 8% (10) 125Evangelical 38% (212) 25% (139) 10% (57) 20% (113) 6% (32) 553Non-Evangelical 33% (277) 23% (197) 10% (88) 26% (224) 7% (63) 849Community: Urban 35% (212) 29% (172) 9% (57) 20% (119) 7% (41) 600Community: Suburban 34% (334) 24% (236) 11% (105) 24% (235) 7% (65) 976Community: Rural 32% (201) 24% (149) 11% (70) 24% (150) 9% (54) 624Employ: Private Sector 38% (248) 30% (194) 11% (73) 17% (110) 3% (22) 648Employ: Government 46% (69) 25% (38) 12% (17) 14% (21) 3% (5) 150Employ: Self-Employed 44% (82) 21% (39) 14% (27) 18% (33) 4% (7) 188Employ: Homemaker 40% (55) 21% (29) 7% (10) 24% (32) 8% (11) 137Employ: Retired 21% (106) 19% (95) 10% (49) 42% (210) 9% (46) 506Employ: Unemployed 26% (71) 27% (75) 11% (29) 21% (57) 15% (40) 271Employ: Other 36% (69) 26% (50) 8% (16) 18% (34) 13% (25) 194Military HH: Yes 35% (140) 18% (73) 11% (45) 30% (120) 6% (22) 400Military HH: No 34% (607) 27% (484) 10% (187) 21% (384) 8% (138) 1800RD/WT: Right Direction 33% (266) 25% (205) 11% (87) 24% (199) 7% (58) 816RD/WT: Wrong Track 35% (481) 25% (352) 10% (144) 22% (305) 7% (102) 1384Trump Job Approve 35% (303) 23% (199) 11% (95) 25% (220) 6% (54) 872Trump Job Disapprove 35% (419) 27% (316) 10% (122) 22% (257) 6% (72) 1187

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  • National Tracking Poll #191143, November, 2019

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    Table HR1_3

    Table HR1_3: How likely are you to do the following this holiday season?Watch a holiday movie on streaming services

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (747) 25% (557) 11% (232) 23% (504) 7% (160) 2200Trump Job Strongly Approve 34% (163) 21% (99) 10% (48) 29% (136) 7% (32) 478Trump Job Somewhat Approve 36% (140) 25% (99) 12% (47) 21% (84) 6% (22) 393Trump Job Somewhat Disapprove 34% (80) 33% (79) 12% (29) 15% (35) 6% (14) 238Trump Job Strongly Disapprove 36% (339) 25% (237) 10% (93) 23% (222) 6% (58) 949Favorable of Trump 35% (302) 22% (191) 11% (94) 26% (221) 5% (46) 854Unfavorable of Trump 36% (430) 28% (333) 10% (122) 20% (245) 6% (73) 1203Very Favorable of Trump 36% (176) 21% (104) 9% (46) 29% (142) 6% (28) 497Somewhat Favorable of Trump 35% (126) 24% (87) 13% (47) 22% (79) 5% (18) 357Somewhat Unfavorable of Trump 39% (81) 31% (65) 11% (23) 15% (31) 4% (9) 209Very Unfavorable of Trump 35% (349) 27% (269) 10% (99) 22% (214) 6% (64) 994#1 Issue: Economy 40% (219) 29% (159) 12% (64) 15% (83) 4% (22) 547#1 Issue: Security 32% (145) 23% (103) 9% (43) 29% (131) 6% (29) 451#1 Issue: Health Care 37% (140) 24% (89) 10% (36) 24% (90) 6% (25) 380#1 Issue: Medicare / Social Security 17% (48) 26% (74) 10% (27) 35% (100) 12% (34) 283#1 Issue: Women’s Issues 48% (53) 24% (26) 10% (11) 10% (12) 8% (9) 111#1 Issue: Education 46% (68) 22% (33) 9% (14) 12% (18) 11% (16) 148#1 Issue: Energy 29% (38) 30% (40) 18% (24) 16% (21) 7% (9) 132#1 Issue: Other 24% (36) 21% (32) 9% (14) 34% (50) 12% (17) 1492018 House Vote: Democrat 37% (275) 24% (178) 11% (83) 22% (161) 5% (39) 7372018 House Vote: Republican 32% (215) 24% (158) 10% (65) 28% (187) 6% (39) 6642018 House Vote: Someone else 28% (26) 30% (29) 13% (12) 24% (22) 6% (5) 942016 Vote: Hillary Clinton 35% (236) 26% (176) 11% (74) 22% (152) 5% (37) 6762016 Vote: Donald Trump 33% (222) 23% (152) 11% (74) 29% (198) 4% (30) 6762016 Vote: Other 39% (63) 21% (34) 12% (19) 24% (39) 4% (7) 1622016 Vote: Didn’t Vote 33% (225) 28% (188) 10% (65) 17% (115) 13% (86) 679Voted in 2014: Yes 33% (434) 24% (312) 11% (149) 26% (347) 5% (71) 1312Voted in 2014: No 35% (313) 28% (245) 9% (83) 18% (158) 10% (89) 888

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    Morning ConsultTable HR1_3

    Table HR1_3: How likely are you to do the following this holiday season?Watch a holiday movie on streaming services

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (747) 25% (557) 11% (232) 23% (504) 7% (160) 22002012 Vote: Barack Obama 34% (283) 26% (215) 11% (93) 24% (200) 5% (44) 8352012 Vote: Mitt Romney 32% (158) 21% (103) 10% (48) 31% (155) 6% (29) 4932012 Vote: Other 24% (22) 24% (23) 15% (15) 25% (24) 12% (11) 952012 Vote: Didn’t Vote 36% (281) 28% (216) 10% (76) 16% (125) 10% (76) 7754-Region: Northeast 29% (115) 25% (98) 11% (43) 26% (102) 9% (35) 3944-Region: Midwest 33% (152) 23% (105) 12% (56) 24% (109) 9% (41) 4624-Region: South 38% (310) 26% (213) 10% (80) 21% (170) 6% (50) 8244-Region: West 33% (170) 27% (141) 10% (52) 24% (122) 7% (34) 520Watch TV: Every day 40% (437) 22% (248) 9% (102) 23% (257) 6% (61) 1106Watch TV: Several times per week 36% (192) 31% (166) 9% (49) 18% (98) 5% (29) 533Watch TV: About once per week 34% (58) 31% (51) 19% (33) 11% (18) 5% (8) 168Watch TV: Several times per month 25% (22) 34% (29) 12% (10) 21% (18) 8% (7) 85Watch TV: About once per month 24% (14) 34% (20) 14% (8) 25% (14) 3% (1) 58Watch TV: Less often than once per month 17% (13) 29% (21) 20% (15) 16% (12) 17% (12) 73Watch TV: Never 6% (11) 12% (22) 8% (15) 50% (87) 23% (41) 176Watch Movies: Every day 61% (262) 19% (80) 5% (20) 12% (50) 4% (19) 431Watch Movies: Several times per week 39% (228) 32% (183) 10% (57) 15% (90) 4% (21) 579Watch Movies: About once per week 36% (132) 29% (107) 11% (39) 19% (70) 6% (21) 370Watch Movies: Several times per month 26% (63) 32% (79) 13% (31) 25% (62) 4% (11) 247Watch Movies: About once per month 20% (38) 27% (50) 18% (34) 27% (50) 7% (12) 185Watch Movies: Less often than once per month 10% (18) 20% (35) 22% (38) 39% (68) 9% (16) 176Watch Movies: Never 2% (5) 10% (22) 6% (13) 54% (115) 28% (59) 214Watch Sporting Events: Every day 47% (68) 28% (40) 3% (4) 20% (29) 3% (4) 145Watch Sporting Events: Several times per week 39% (170) 25% (109) 13% (56) 20% (89) 4% (16) 440Watch Sporting Events: About once per week 38% (123) 26% (84) 12% (40) 19% (61) 5% (18) 325Watch Sporting Events: Several times per month 27% (48) 35% (63) 13% (23) 23% (41) 2% (4) 179Watch Sporting Events: About once per month 38% (58) 27% (41) 14% (20) 18% (27) 3% (5) 150Watch Sporting Events: Less often than once per month 40% (113) 23% (66) 10% (28) 20% (58) 6% (17) 281Watch Sporting Events: Never 25% (168) 23% (154) 9% (61) 29% (200) 14% (96) 679

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  • National Tracking Poll #191143, November, 2019

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    Table HR1_3

    Table HR1_3: How likely are you to do the following this holiday season?Watch a holiday movie on streaming services

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 34% (747) 25% (557) 11% (232) 23% (504) 7% (160) 2200Cable TV: Currently subscribe 31% (311) 26% (262) 10% (104) 27% (277) 6% (66) 1019Cable TV: Subscribed in past 40% (306) 27% (206) 11% (84) 17% (128) 4% (33) 756Cable TV: Never subscribed 31% (131) 21% (89) 10% (44) 23% (99) 14% (61) 424Satellite TV: Currently subscribe 37% (182) 26% (128) 10% (51) 20% (99) 7% (32) 493Satellite TV: Subscribed in past 41% (258) 25% (154) 12% (75) 17% (108) 5% (31) 626Satellite TV: Never subscribed 28% (307) 25% (274) 10% (105) 28% (297) 9% (96) 1081Streaming Services: Currently subscribe 47% (632) 31% (421) 11% (142) 9% (118) 3% (35) 1347Streaming Services: Subscribed in past 24% (51) 28% (58) 16% (34) 19% (39) 13% (27) 210Streaming Services: Never subscribed 10% (64) 12% (78) 9% (56) 54% (347) 15% (98) 643Film: An avid fan 49% (396) 24% (191) 7% (60) 15% (120) 5% (38) 804Film: A casual fan 28% (324) 28% (318) 13% (145) 24% (277) 7% (79) 1144Film: Not a fan 11% (27) 19% (48) 11% (27) 43% (107) 17% (43) 251Television: An avid fan 42% (471) 22% (248) 8% (95) 21% (235) 6% (66) 1115Television: A casual fan 26% (251) 29% (276) 13% (125) 24% (233) 8% (72) 957Television: Not a fan 20% (25) 25% (33) 10% (13) 28% (37) 17% (22) 129Music: An avid fan 44% (506) 24% (281) 10% (114) 16% (190) 6% (71) 1161Music: A casual fan 23% (209) 28% (257) 12% (107) 29% (262) 7% (66) 902Music: Not a fan 23% (31) 14% (20) 8% (11) 38% (52) 17% (23) 137Fashion: An avid fan 52% (188) 22% (82) 9% (33) 11% (40) 6% (21) 364Fashion: A casual fan 39% (349) 28% (253) 9% (84) 18% (158) 6% (52) 896Fashion: Not a fan 22% (211) 24% (222) 12% (115) 33% (306) 9% (86) 940Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

    https://morningconsultintelligence.com

  • 22

    Morning ConsultTable HR1_4

    Table HR1_4: How likely are you to do the following this holiday season?Rewatch a holiday movie you watch every year

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 47% (1036) 29% (632) 9% (187) 10% (231) 5% (114) 2200Gender: Male 38% (402) 33% (345) 10% (111) 14% (145) 5% (58) 1062Gender: Female 56% (634) 25% (287) 7% (76) 8% (86) 5% (56) 1138Age: 18-29 51% (242) 29% (138) 7% (31) 8% (38) 5% (22) 471Age: 30-44 55% (299) 26% (141) 7% (38) 8% (41) 4% (24) 542Age: 45-54 45% (153) 32% (109) 9% (31) 8% (28) 6% (21) 342Age: 55-64 44% (182) 28% (114) 9% (38) 14% (56) 5% (19) 409Age: 65+ 37% (161) 30% (130) 11% (50) 16% (68) 6% (28) 436Generation Z: 18-22 50% (100) 25% (50) 8% (15) 11% (22) 7% (14) 202Millennial: Age 23-38 55% (336) 28% (172) 5% (30) 8% (48) 4% (27) 613Generation X: Age 39-54 48% (258) 31% (165) 10% (53) 7% (37) 5% (27) 540Boomers: Age 55-73 42% (315) 28% (206) 10% (76) 14% (103) 6% (42) 741PID: Dem (no lean) 47% (368) 32% (248) 9% (73) 8% (65) 4% (32) 786PID: Ind (no lean) 42% (316) 26% (197) 8% (62) 15% (111) 8% (63) 750PID: Rep (no lean) 53% (352) 28% (187) 8% (52) 8% (55) 3% (19) 665PID/Gender: DemMen 36% (124) 35% (120) 12% (43) 13% (43) 4% (14) 343PID/Gender: DemWomen 55% (244) 29% (128) 7% (31) 5% (21) 4% (18) 442PID/Gender: Ind Men 33% (122) 29% (109) 11% (39) 18% (67) 9% (34) 371PID/Gender: Ind Women 51% (194) 23% (89) 6% (23) 12% (45) 7% (28) 379PID/Gender: Rep Men 45% (156) 34% (117) 9% (30) 10% (35) 3% (10) 348PID/Gender: Rep Women 62% (196) 22% (69) 7% (22) 6% (20) 3% (10) 317Ideo: Liberal (1-3) 45% (281) 32% (198) 11% (70) 9% (57) 3% (21) 627Ideo: Moderate (4) 51% (276) 27% (145) 8% (44) 9% (48) 5% (24) 537Ideo: Conservative (5-7) 49% (348) 29% (203) 9% (62) 11% (76) 3% (22) 711Educ: < College 48% (721) 28% (426) 7% (107) 11% (162) 6% (95) 1512Educ: Bachelors degree 46% (202) 33% (145) 10% (46) 9% (39) 3% (12) 444Educ: Post-grad 46% (113) 25% (60) 14% (34) 12% (30) 3% (7) 244

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    Table HR1_4

    Table HR1_4: How likely are you to do the following this holiday season?Rewatch a holiday movie you watch every year

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 47% (1036) 29% (632) 9% (187) 10% (231) 5% (114) 2200Income: Under 50k 45% (585) 29% (384) 8% (100) 12% (156) 6% (78) 1301Income: 50k-100k 52% (316) 27% (164) 9% (54) 8% (48) 5% (32) 613Income: 100k+ 47% (135) 30% (85) 12% (33) 9% (27) 2% (5) 285Ethnicity: White 47% (815) 29% (498) 9% (147) 10% (171) 5% (90) 1722Ethnicity: Hispanic 50% (175) 31% (110) 7% (23) 6% (20) 6% (22) 349Ethnicity: Afr. Am. 49% (134) 27% (73) 6% (16) 14% (39) 5% (12) 274Ethnicity: Other 43% (87) 30% (61) 12% (24) 10% (20) 6% (11) 204All Christian 51% (506) 30% (292) 8% (76) 8% (82) 3% (30) 986All Non-Christian 27% (27) 35% (35) 13% (13) 18% (18) 7% (7) 99Atheist 37% (40) 35% (38) 10% (10) 15% (16) 2% (3) 108Agnostic/Nothing in particular 46% (463) 26% (267) 9% (88) 11% (114) 7% (75) 1008Religious Non-Protestant/Catholic 33% (42) 34% (43) 10% (13) 17% (21) 5% (7) 125Evangelical 56% (308) 25% (139) 6% (34) 9% (50) 4% (22) 553Non-Evangelical 48% (409) 30% (258) 8% (70) 9% (77) 4% (35) 849Community: Urban 46% (273) 29% (172) 10% (58) 11% (67) 5% (30) 600Community: Suburban 48% (473) 30% (289) 8% (78) 9% (91) 5% (45) 976Community: Rural 46% (290) 27% (171) 8% (52) 12% (73) 6% (39) 624Employ: Private Sector 50% (325) 31% (201) 7% (48) 9% (60) 2% (14) 648Employ: Government 50% (76) 30% (45) 8% (12) 9% (13) 3% (5) 150Employ: Self-Employed 53% (99) 23% (44) 9% (18) 10% (18) 5% (9) 188Employ: Homemaker 50% (69) 20% (28) 11% (16) 12% (16) 7% (9) 137Employ: Retired 40% (205) 28% (141) 11% (57) 14% (69) 7% (34) 506Employ: Unemployed 42% (115) 27% (74) 9% (24) 10% (28) 11% (30) 271Employ: Other 47% (91) 34% (66) 6% (11) 9% (17) 5% (9) 194Military HH: Yes 47% (186) 30% (120) 6% (26) 12% (48) 5% (20) 400Military HH: No 47% (850) 28% (512) 9% (161) 10% (183) 5% (93) 1800RD/WT: Right Direction 50% (405) 28% (228) 9% (72) 9% (74) 5% (37) 816RD/WT: Wrong Track 46% (631) 29% (404) 8% (115) 11% (157) 6% (77) 1384Trump Job Approve 50% (434) 29% (250) 9% (74) 9% (77) 4% (37) 872Trump Job Disapprove 47% (558) 30% (352) 9% (107) 10% (121) 4% (49) 1187

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    Morning ConsultTable HR1_4

    Table HR1_4: How likely are you to do the following this holiday season?Rewatch a holiday movie you watch every year

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 47% (1036) 29% (632) 9% (187) 10% (231) 5% (114) 2200Trump Job Strongly Approve 53% (255) 25% (122) 8% (37) 9% (42) 5% (23) 478Trump Job Somewhat Approve 46% (179) 32% (128) 10% (38) 9% (35) 3% (14) 393Trump Job Somewhat Disapprove 50% (119) 30% (72) 10% (25) 6% (15) 3% (7) 238Trump Job Strongly Disapprove 46% (439) 29% (280) 9% (82) 11% (105) 4% (43) 949Favorable of Trump 51% (436) 28% (239) 8% (70) 9% (78) 3% (30) 854Unfavorable of Trump 47% (563) 30% (360) 9% (110) 10% (120) 4% (50) 1203Very Favorable of Trump 55% (272) 25% (125) 7% (35) 9% (44) 4% (22) 497Somewhat Favorable of Trump 46% (164) 32% (115) 10% (35) 10% (35) 2% (8) 357Somewhat Unfavorable of Trump 48% (100) 36% (75) 6% (13) 8% (17) 2% (4) 209Very Unfavorable of Trump 47% (462) 29% (285) 10% (98) 10% (103) 5% (46) 994#1 Issue: Economy 51% (281) 28% (152) 9% (47) 9% (51) 3% (16) 547#1 Issue: Security 47% (211) 32% (144) 8% (36) 9% (39) 5% (20) 451#1 Issue: Health Care 49% (187) 26% (100) 10% (37) 10% (36) 5% (20) 380#1 Issue: Medicare / Social Security 37% (105) 33% (93) 10% (27) 16% (44) 5% (13) 283#1 Issue: Women’s Issues 47% (52) 35% (39) 6% (7) 7% (8) 5% (5) 111#1 Issue: Education 58% (85) 20% (30) 4% (6) 10% (15) 8% (12) 148#1 Issue: Energy 46% (60) 27% (36) 13% (17) 11% (14) 3% (5) 132#1 Issue: Other 36% (54) 26% (39) 7% (11) 15% (23) 15% (22) 1492018 House Vote: Democrat 46% (337) 31% (229) 10% (72) 10% (71) 4% (27) 7372018 House Vote: Republican 50% (333) 27% (180) 9% (60) 9% (61) 5% (30) 6642018 House Vote: Someone else 42% (39) 29% (27) 12% (12) 15% (14) 2% (2) 942016 Vote: Hillary Clinton 44% (300) 32% (215) 11% (74) 9% (63) 3% (23) 6762016 Vote: Donald Trump 53% (355) 27% (179) 9% (58) 9% (60) 3% (23) 6762016 Vote: Other 53% (87) 24% (39) 9% (15) 10% (16) 3% (5) 1622016 Vote: Didn’t Vote 43% (294) 28% (192) 6% (40) 13% (91) 9% (63) 679Voted in 2014: Yes 48% (630) 29% (381) 10% (132) 10% (125) 3% (45) 1312Voted in 2014: No 46% (406) 28% (251) 6% (55) 12% (106) 8% (69) 888

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  • National Tracking Poll #191143, November, 2019

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    Table HR1_4

    Table HR1_4: How likely are you to do the following this holiday season?Rewatch a holiday movie you watch every year

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 47% (1036) 29% (632) 9% (187) 10% (231) 5% (114) 22002012 Vote: Barack Obama 45% (374) 32% (265) 10% (87) 10% (84) 3% (25) 8352012 Vote: Mitt Romney 53% (260) 25% (124) 8% (39) 9% (43) 5% (27) 4932012 Vote: Other 46% (44) 28% (27) 8% (8) 11% (11) 7% (6) 952012 Vote: Didn’t Vote 46% (356) 28% (216) 7% (53) 12% (93) 7% (56) 7754-Region: Northeast 45% (177) 32% (125) 9% (34) 9% (36) 6% (22) 3944-Region: Midwest 49% (224) 30% (136) 8% (36) 10% (45) 5% (21) 4624-Region: South 50% (410) 28% (230) 8% (63) 11% (89) 4% (32) 8244-Region: West 43% (225) 27% (140) 11% (55) 12% (61) 7% (39) 520Watch TV: Every day 54% (602) 27% (297) 7% (80) 8% (91) 3% (36) 1106Watch TV: Several times per week 46% (244) 32% (171) 8% (44) 9% (50) 5% (24) 533Watch TV: About once per week 45% (76) 29% (49) 12% (20) 11% (19) 3% (5) 168Watch TV: Several times per month 25% (21) 39% (34) 13% (11) 18% (15) 4% (4) 85Watch TV: About once per month 35% (20) 26% (15) 20% (11) 17% (10) 3% (2) 58Watch TV: Less often than once per month 33% (24) 36% (26) 8% (6) 15% (11) 9% (6) 73Watch TV: Never 28% (48) 23% (40) 9% (15) 20% (36) 21% (37) 176Watch Movies: Every day 65% (281) 20% (86) 5% (22) 6% (28) 3% (14) 431Watch Movies: Several times per week 53% (310) 31% (180) 7% (38) 7% (39) 2% (12) 579Watch Movies: About once per week 47% (172) 32% (118) 10% (36) 7% (26) 5% (17) 370Watch Movies: Several times per month 39% (97) 39% (95) 8% (21) 11% (27) 3% (6) 247Watch Movies: About once per month 41% (77) 28% (53) 13% (23) 14% (26) 3% (6) 185Watch Movies: Less often than once per month 25% (45) 31% (55) 12% (22) 23% (41) 7% (13) 176Watch Movies: Never 25% (54) 21% (46) 12% (25) 20% (43) 22% (46) 214Watch Sporting Events: Every day 58% (84) 32% (46) 3% (4) 8% (12) — (0) 145Watch Sporting Events: Several times per week 53% (232) 28% (121) 9% (40) 8% (37) 2% (9) 440Watch Sporting Events: About once per week 50% (163) 31% (99) 9% (30) 7% (21) 4% (12) 325Watch Sporting Events: Several times per month 46% (83) 30% (54) 11% (19) 11% (19) 2% (4) 179Watch Sporting Events: About once per month 48% (72) 28% (42) 7% (11) 15% (22) 2% (2) 150Watch Sporting Events: Less often than once per month 51% (144) 28% (80) 7% (19) 10% (28) 4% (11) 281Watch Sporting Events: Never 38% (258) 28% (189) 9% (64) 14% (92) 11% (76) 679

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    Morning ConsultTable HR1_4

    Table HR1_4: How likely are you to do the following this holiday season?Rewatch a holiday movie you watch every year

    Demographic Very likelySomewhatlikely Not too likely Not likely at all

    Don’t know /No opinion Total N

    Adults 47% (1036) 29% (632) 9% (187) 10% (231) 5% (114) 2200Cable TV: Currently subscribe 48% (493) 30% (309) 8% (83) 9% (91) 4% (43) 1019Cable TV: Subscribed in past 49% (369) 28% (209) 9% (69) 11% (84) 3% (25) 756Cable TV: Never subscribed 41% (174) 27% (114) 8% (35) 13% (55) 11% (46) 424Satellite TV: Currently subscribe 48% (236) 29% (144) 8% (39) 10% (48) 5% (26) 493Satellite TV: Subscribed in past 52% (327) 28% (173) 7% (47) 10% (61) 3% (17) 626Satellite TV: Never subscribed 44% (473) 29% (315) 9% (101) 11% (122) 6% (70) 1081Streaming Services: Currently subscribe 52% (702) 29% (392) 8% (105) 8% (111) 3% (37) 1347Streaming Services: Subscribed in past 47% (99) 25% (52) 9% (18) 12% (25) 7% (15) 210Streaming Services: Never subscribed 37% (235) 29% (188) 10% (64) 15% (94) 10% (62) 643Film: An avid fan 59% (478) 25% (197) 5% (42) 7% (60) 4% (28) 804Film: A casual fan 43% (495) 33% (376) 10% (115) 10% (115) 4% (43) 1144Film: Not a fan 25% (64) 24% (59) 12% (30) 22% (56) 17% (42) 251Television: An avid fan 57% (635) 25% (279) 7% (75) 8% (85) 4% (41) 1115Television: A casual fan 38% (361) 34% (328) 11% (103) 12% (114) 5% (52) 957Television: Not a fan 31% (40) 19% (25) 7% (10) 25% (32) 17% (22) 129Music: An avid fan 56% (647) 25% (295) 7% (76) 8% (95) 4% (48) 1161Music: A casual fan 39% (350) 34% (310) 11% (103) 11% (96) 5% (42) 902Music: Not a fan 28% (39) 20% (27) 6% (8) 28% (39) 17% (23) 137Fashion: An avid fan 60% (219) 23% (83) 7% (25) 6% (22) 4% (15) 364Fashion: A casual fan 51% (461) 31% (275) 7% (65) 8% (70) 3% (24) 896Fashion: Not a fan 38% (357) 29% (274) 10% (97) 15% (138) 8% (75) 940Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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  • National Tracking Poll #191143, November, 2019

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    Table HR3_1

    Table HR3_1: Do you have a favorable or unfavorable impression of the following movies?Frosty the Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 46% (482) 34% (361) 4% (40) 3% (30) 10% (107) 3% (29) 1049Gender: Male 37% (186) 40% (201) 5% (24) 3% (16) 11% (57) 3% (14) 496Gender: Female 54% (297) 29% (160) 3% (16) 3% (14) 9% (50) 3% (16) 553Age: 18-29 42% (91) 32% (68) 6% (13) 4% (9) 11% (23) 6% (12) 217Age: 30-44 48% (123) 35% (89) 3% (7) 4% (10) 9% (23) 2% (4) 257Age: 45-54 54% (84) 33% (52) 3% (5) 3% (4) 4% (7) 3% (4) 156Age: 55-64 57% (116) 30% (62) 3% (6) 1% (2) 8% (17) — (1) 203Age: 65+ 31% (69) 41% (90) 4% (9) 2% (4) 17% (38) 4% (9) 218Generation Z: 18-22 38% (32) 35% (30) 5% (4) 8% (7) 10% (8) 4% (3) 84Millennial: Age 23-38 46% (134) 33% (96) 4% (13) 3% (9) 10% (31) 4% (12) 294Generation X: Age 39-54 53% (132) 33% (84) 3% (8) 3% (8) 5% (14) 2% (5) 251Boomers: Age 55-73 46% (166) 35% (127) 4% (15) 1% (5) 12% (44) 2% (6) 364PID: Dem (no lean) 52% (182) 33% (117) 2% (7) 2% (7) 10% (34) 1% (3) 351PID: Ind (no lean) 36% (128) 37% (129) 4% (13) 4% (15) 13% (47) 5% (19) 351PID: Rep (no lean) 50% (172) 33% (114) 6% (20) 2% (8) 7% (26) 2% (7) 347PID/Gender: DemMen 48% (68) 40% (57) 3% (4) 2% (3) 7% (10) 1% (1) 143PID/Gender: DemWomen 55% (114) 29% (60) 2% (3) 2% (5) 12% (24) 1% (2) 208PID/Gender: Ind Men 27% (49) 42% (74) 4% (8) 5% (9) 15% (28) 6% (10) 178PID/Gender: Ind Women 45% (79) 32% (55) 3% (5) 3% (5) 11% (20) 5% (9) 173PID/Gender: Rep Men 39% (68) 39% (69) 7% (13) 2% (4) 11% (19) 1% (2) 175PID/Gender: Rep Women 60% (104) 26% (45) 4% (7) 2% (4) 4% (6) 3% (5) 172Ideo: Liberal (1-3) 44% (129) 36% (106) 4% (12) 4% (11) 11% (32) 1% (4) 294Ideo: Moderate (4) 48% (115) 29% (69) 4% (9) 4% (8) 15% (35) 1% (2) 239Ideo: Conservative (5-7) 48% (179) 38% (141) 4% (17) 2% (8) 6% (24) 2% (7) 375Educ: < College 50% (348) 33% (236) 3% (22) 3% (19) 8% (55) 3% (23) 703Educ: Bachelors degree 41% (90) 39% (86) 6% (13) 2% (4) 12% (27) 1% (2) 221Educ: Post-grad 35% (44) 31% (39) 4% (5) 5% (7) 20% (25) 4% (5) 125

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    Morning ConsultTable HR3_1

    Table HR3_1: Do you have a favorable or unfavorable impression of the following movies?Frosty the Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 46% (482) 34% (361) 4% (40) 3% (30) 10% (107) 3% (29) 1049Income: Under 50k 46% (275) 33% (196) 3% (18) 3% (18) 11% (68) 4% (25) 599Income: 50k-100k 48% (147) 36% (111) 5% (16) 3% (8) 8% (24) 1% (3) 309Income: 100k+ 43% (61) 38% (54) 4% (6) 3% (4) 11% (15) 1% (2) 141Ethnicity: White 44% (368) 37% (308) 4% (32) 2% (19) 10% (85) 2% (18) 831Ethnicity: Hispanic 44% (66) 34% (52) 1% (1) 6% (8) 9% (14) 5% (8) 150Ethnicity: Afr. Am. 58% (76) 19% (25) 4% (5) 6% (8) 9% (12) 3% (4) 131Ethnicity: Other 43% (38) 31% (27) 3% (3) 3% (3) 12% (10) 8% (7) 88All Christian 50% (230) 35% (159) 3% (15) 2% (10) 8% (37) 2% (8) 459All Non-Christian 43% (18) 33% (14) 2% (1) 8% (3) 9% (4) 5% (2) 43Atheist 32% (14) 51% (23) 6% (3) 3% (2) 7% (3) — (0) 45Agnostic/Nothing in particular 44% (220) 33% (165) 4% (21) 3% (15) 12% (63) 4% (19) 503Religious Non-Protestant/Catholic 54% (29) 27% (15) 2% (1) 6% (3) 7% (4) 4% (2) 55Evangelical 54% (150) 31% (87) 3% (9) 3% (9) 8% (22) 1% (2) 280Non-Evangelical 48% (194) 33% (135) 3% (14) 3% (12) 11% (43) 2% (10) 407Community: Urban 45% (123) 28% (77) 4% (10) 5% (13) 14% (39) 4% (11) 273Community: Suburban 44% (217) 40% (201) 3% (17) 2% (10) 8% (42) 2% (10) 497Community: Rural 51% (142) 30% (82) 5% (13) 3% (7) 9% (26) 3% (9) 279Employ: Private Sector 52% (145) 33% (92) 4% (10) 4% (12) 7% (19) 2% (4) 282Employ: Government 47% (38) 33% (27) 7% (6) 3% (3) 6% (5) 3% (2) 80Employ: Self-Employed 45% (42) 37% (35) 2% (2) 4% (4) 12% (11) — (0) 95Employ: Homemaker 57% (42) 19% (14) 1% (1) 2% (2) 16% (12) 6% (4) 75Employ: Retired 37% (92) 40% (100) 5% (12) 1% (3) 15% (39) 2% (5) 250Employ: Unemployed 46% (54) 35% (41) 1% (1) 2% (3) 12% (14) 4% (5) 118Employ: Other 50% (52) 36% (38) 5% (6) 1% (2) 4% (4) 4% (4) 104Military HH: Yes 52% (104) 30% (60) 3% (5) 2% (5) 11% (22) 1% (2) 199Military HH: No 44% (378) 35% (300) 4% (35) 3% (25) 10% (85) 3% (27) 851RD/WT: Right Direction 50% (198) 32% (128) 5% (21) 2% (8) 8% (33) 2% (10) 398RD/WT: Wrong Track 44% (284) 36% (232) 3% (19) 3% (22) 11% (74) 3% (20) 651Trump Job Approve 47% (202) 35% (148) 6% (24) 2% (10) 7% (32) 3% (13) 429Trump Job Disapprove 47% (264) 35% (196) 3% (16) 2% (13) 11% (59) 1% (8) 557

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  • National Tracking Poll #191143, November, 2019

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    Table HR3_1

    Table HR3_1: Do you have a favorable or unfavorable impression of the following movies?Frosty the Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 46% (482) 34% (361) 4% (40) 3% (30) 10% (107) 3% (29) 1049Trump Job Strongly Approve 52% (128) 32% (79) 6% (16) 2% (5) 6% (15) 2% (5) 248Trump Job Somewhat Approve 41% (74) 38% (69) 5% (8) 3% (5) 9% (17) 5% (8) 181Trump Job Somewhat Disapprove 43% (52) 40% (48) 4% (5) 2% (3) 9% (11) 1% (1) 120Trump Job Strongly Disapprove 49% (212) 34% (147) 3% (11) 2% (11) 11% (49) 2% (7) 437Favorable of Trump 49% (205) 34% (140) 5% (19) 2% (10) 9% (36) 2% (7) 418Unfavorable of Trump 46% (259) 36% (203) 3% (19) 3% (15) 10% (57) 2% (9) 561Very Favorable of Trump 55% (142) 30% (79) 5% (13) 3% (8) 5% (14) 2% (5) 260Somewhat Favorable of Trump 40% (63) 39% (61) 4% (6) 2% (3) 14% (22) 1% (2) 157Somewhat Unfavorable of Trump 40% (46) 44% (50) 5% (6) 1% (1) 7% (8) 3% (4) 115Very Unfavorable of Trump 48% (213) 34% (153) 3% (14) 3% (14) 11% (49) 1% (5) 447#1 Issue: Economy 44% (119) 37% (100) 4% (11) 3% (9) 10% (27) 2% (4) 271#1 Issue: Security 51% (119) 36% (83) 3% (7) 2% (4) 7% (16) 1% (2) 231#1 Issue: Health Care 44% (78) 37% (65) 3% (6) 2% (3) 12% (21) 3% (4) 176#1 Issue: Medicare / Social Security 41% (54) 33% (44) 4% (5) 3% (4) 12% (16) 7% (9) 131#1 Issue: Women’s Issues 58% (34) 22% (13) 4% (3) 3% (1) 7% (4) 5% (3) 58#1 Issue: Education 45% (27) 31% (18) 8% (5) 7% (4) 5% (3) 4% (3) 59#1 Issue: Energy 36% (15) 40% (17) 5% (2) — (0) 19% (8) — (0) 42#1 Issue: Other 46% (37) 27% (22) 2% (1) 6% (4) 15% (12) 5% (4) 802018 House Vote: Democrat 45% (155) 38% (130) 2% (7) 3% (11) 11% (37) 2% (6) 3462018 House Vote: Republican 51% (171) 33% (109) 5% (17) 2% (6) 7% (24) 3% (9) 3362018 House Vote: Someone else 47% (20) 27% (12) 9% (4) 2% (1) 15% (6) — (0) 422016 Vote: Hillary Clinton 48% (151) 37% (116) 2% (5) 2% (7) 10% (32) 1% (4) 3142016 Vote: Donald Trump 51% (175) 35% (120) 5% (19) 1% (5) 6% (20) 2% (8) 3472016 Vote: Other 44% (35) 32% (26) 8% (6) 3% (3) 11% (9) 1% (1) 792016 Vote: Didn’t Vote 39% (121) 32% (99) 3% (10) 5% (16) 15% (47) 5% (16) 309Voted in 2014: Yes 49% (305) 36% (222) 4% (23) 2% (11) 8% (53) 2% (10) 624Voted in 2014: No 42% (177) 33% (139) 4% (17) 4% (19) 13% (54) 4% (19) 426

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    Morning ConsultTable HR3_1

    Table HR3_1: Do you have a favorable or unfavorable impression of the following movies?Frosty the Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 46% (482) 34% (361) 4% (40) 3% (30) 10% (107) 3% (29) 10492012 Vote: Barack Obama 46% (181) 36% (143) 4% (16) 3% (10) 10% (38) 2% (7) 3952012 Vote: Mitt Romney 53% (132) 34% (84) 3% (6) 1% (4) 8% (19) 2% (6) 2512012 Vote: Other 52% (23) 31% (14) 6% (3) — (0) 10% (5) — (0) 452012 Vote: Didn’t Vote 41% (146) 33% (118) 4% (15) 5% (17) 13% (45) 5% (17) 3584-Region: Northeast 49% (85) 29% (50) 4% (8) 3% (5) 13% (24) 2% (3) 1754-Region: Midwest 54% (122) 28% (64) 5% (10) 2% (5) 8% (17) 4% (9) 2284-Region: South 48% (184) 37% (143) 3% (10) 2% (8) 8% (32) 2% (9) 3854-Region: West 35% (92) 39% (103) 5% (12) 4% (12) 13% (34) 3% (9) 262Watch TV: Every day 50% (268) 33% (179) 2% (13) 3% (18) 10% (56) 1% (4) 539Watch TV: Several times per week 47% (110) 36% (86) 3% (8) 2% (4) 10% (23) 2% (5) 236Watch TV: About once per week 40% (36) 42% (38) 4% (4) — (0) 7% (7) 7% (6) 91Watch TV: Several times per month 33% (16) 37% (18) 9% (4) 7% (4) 9% (4) 4% (2) 48Watch TV: About once per month 53% (13) 30% (7) 11% (3) — (0) 6% (1) — (0) 24Watch TV: Less often than once per month 37% (10) 46% (13) 5% (1) — (0) 11% (3) — (0) 28Watch TV: Never 34% (28) 24% (20) 8% (7) 5% (5) 14% (12) 15% (12) 84Watch Movies: Every day 57% (126) 25% (55) 2% (4) 5% (12) 10% (22) 1% (1) 219Watch Movies: Several times per week 45% (117) 41% (105) 4% (10) 2% (5) 8% (20) 1% (2) 258Watch Movies: About once per week 45% (81) 37% (68) 3% (5) 3% (5) 10% (18) 3% (5) 182Watch Movies: Several times per month 42% (50) 36% (43) 3% (3) 3% (4) 13% (16) 3% (3) 118Watch Movies: About once per month 42% (37) 31% (28) 10% (9) 2% (2) 14% (13) 1% (1) 90Watch Movies: Less often than once per month 38% (32) 44% (36) 5% (4) — (0) 8% (6) 5% (4) 82Watch Movies: Never 40% (40) 26% (26) 6% (6) 3% (3) 13% (13) 13% (13) 100Watch Sporting Events: Every day 56% (35) 24% (15) 2% (1) 13% (8) 5% (3) — (0) 62Watch Sporting Events: Several times per week 45% (98) 39% (85) 3% (6) 2% (4) 11% (24) — (1) 218Watch Sporting Events: About once per week 50% (76) 35% (54) 3% (5) 2% (3) 9% (14) 1% (1) 152Watch Sporting Events: Several times per month 40% (38) 40% (38) 5% (4) 1% (1) 13% (12) 1% (1) 94Watch Sporting Events: About once per month 49% (36) 32% (24) 7% (5) 1% (1) 9% (7) 1% (1) 74Watch Sporting Events: Less often than once per month 44% (56) 38% (48) 5% (6) 1% (2) 11% (13) 1% (1) 127Watch Sporting Events: Never 45% (144) 30% (97) 4% (12) 4% (12) 11% (34) 7% (24) 323

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  • National Tracking Poll #191143, November, 2019

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    Table HR3_1

    Table HR3_1: Do you have a favorable or unfavorable impression of the following movies?Frosty the Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 46% (482) 34% (361) 4% (40) 3% (30) 10% (107) 3% (29) 1049Cable TV: Currently subscribe 46% (235) 36% (181) 4% (19) 2% (10) 10% (50) 2% (10) 506Cable TV: Subscribed in past 48% (159) 32% (106) 3% (11) 3% (10) 12% (39) 2% (8) 333Cable TV: Never subscribed 42% (88) 35% (74) 5% (10) 5% (10) 8% (17) 6% (12) 211Satellite TV: Currently subscribe 49% (112) 37% (86) 5% (11) 4% (9) 4% (10) 1% (3) 230Satellite TV: Subscribed in past 47% (138) 34% (100) 5% (15) 3% (10) 8% (24) 2% (7) 293Satellite TV: Never subscribed 44% (232) 33% (175) 3% (14) 2% (11) 14% (72) 4% (20) 526Streaming Services: Currently subscribe 47% (318) 35% (235) 4% (29) 3% (20) 9% (61) 1% (7) 669Streaming Services: Subscribed in past 41% (34) 40% (33) 2% (2) 4% (3) 8% (6) 6% (5) 83Streaming Services: Never subscribed 44% (131) 31% (92) 3% (9) 2% (7) 13% (40) 6% (18) 297Film: An avid fan 57% (221) 28% (108) 3% (13) 4% (16) 6% (25) 1% (3) 386Film: A casual fan 40% (217) 39% (212) 4% (22) 1% (7) 13% (69) 3% (16) 543Film: Not a fan 37% (44) 34% (41) 4% (5) 6% (7) 11% (13) 8% (10) 120Television: An avid fan 52% (279) 33% (176) 4% (22) 3% (16) 7% (37) 2% (9) 539Television: A casual fan 41% (182) 37% (163) 4% (16) 2% (7) 14% (60) 3% (15) 443Television: Not a fan 32% (21) 31% (21) 4% (2) 10% (7) 15% (10) 9% (6) 68Music: An avid fan 54% (295) 30% (163) 3% (18) 4% (21) 6% (33) 3% (18) 548Music: A casual fan 38% (166) 41% (180) 4% (20) 1% (4) 14% (63) 1% (6) 439Music: Not a fan 33% (21) 28% (17) 5% (3) 8% (5) 18% (11) 9% (5) 63Fashion: An avid fan 60% (100) 20% (34) 3% (5) 6% (9) 6% (11) 5% (9) 169Fashion: A casual fan 48% (204) 33% (139) 4% (16) 3% (11) 10% (43) 2% (8) 422Fashion: Not a fan 39% (178) 41% (187) 4% (19) 2% (10) 11% (53) 3% (12) 459Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

    https://morningconsultintelligence.com

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    Morning ConsultTable HR3_2

    Table HR3_2: Do you have a favorable or unfavorable impression of the following movies?The Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 17% (182) 22% (229) 4% (44) 3% (34) 22% (235) 31% (326) 1049Gender: Male 11% (57) 24% (118) 5% (23) 5% (24) 24% (119) 32% (157) 496Gender: Female 23% (125) 20% (111) 4% (22) 2% (10) 21% (116) 30% (168) 553Age: 18-29 20% (43) 14% (30) 8% (18) 6% (12) 24% (52) 28% (61) 217Age: 30-44 21% (55) 22% (57) 4% (9) 5% (13) 26% (66) 22% (56) 257Age: 45-54 11% (17) 31% (48) 5% (8) 2% (4) 18% (28) 33% (52) 156Age: 55-64 23% (47) 21% (42) 2% (5) 1% (3) 20% (40) 33% (66) 203Age: 65+ 9% (21) 24% (51) 2% (4) 1% (2) 23% (49) 42% (91) 218Generation Z: 18-22 21% (18) 11% (9) 7% (6) 6% (5) 33% (28) 23% (20) 84Millennial: Age 23-38 21% (61) 19% (55) 6% (18) 6% (18) 22% (65) 26% (78) 294Generation X: Age 39-54 14% (36) 29% (72) 5% (12) 3% (7) 21% (53) 29% (72) 251Boomers: Age 55-73 18% (66) 24% (86) 2% (9) 1% (3) 19% (70) 36% (131) 364PID: Dem (no lean) 20% (69) 23% (80) 2% (9) 3% (9) 25% (87) 28% (98) 351PID: Ind (no lean) 14% (51) 18% (62) 6% (21) 5% (19) 24% (83) 33% (116) 351PID: Rep (no lean) 18% (63) 25% (87) 4% (15) 2% (6) 19% (65) 32% (112) 347PID/Gender: DemMen 16% (23) 28% (40) 2% (2) 5% (7) 23% (33) 26% (37) 143PID/Gender: DemWomen 22% (46) 19% (40) 3% (6) 1% (2) 26% (53) 29% (61) 208PID/Gender: Ind Men 8% (14) 16% (28) 7% (12) 6% (11) 28% (50) 35% (63) 178PID/Gender: Ind Women 21% (36) 20% (34) 5% (9) 5% (8) 19% (33) 31% (53) 173PID/Gender: Rep Men 11% (20) 28% (50) 5% (8) 3% (6) 20% (35) 33% (57) 175PID/Gender: Rep Women 25% (43) 22% (38) 4% (6) — (1) 17% (30) 32% (55) 172Ideo: Liberal (1-3) 14% (42) 17% (49) 4% (12) 3% (9) 29% (87) 32% (95) 294Ideo: Moderate (4) 17% (40) 21% (51) 5% (13) 2% (6) 22% (53) 32% (77) 239Ideo: Conservative (5-7) 19% (71) 25% (96) 4% (17) 3% (12) 18% (66) 30% (114) 375Educ: < College 20% (141) 24% (169) 4% (30) 4% (26) 20% (142) 28% (196) 703Educ: Bachelors degree 13% (29) 19% (42) 3% (7) 2% (5) 27% (61) 35% (77) 221Educ: Post-grad 10% (12) 14% (17) 6% (7) 2% (3) 26% (32) 43% (53) 125

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  • National Tracking Poll #191143, November, 2019

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    Table HR3_2

    Table HR3_2: Do you have a favorable or unfavorable impression of the following movies?The Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 17% (182) 22% (229) 4% (44) 3% (34) 22% (235) 31% (326) 1049Income: Under 50k 19% (117) 22% (129) 4% (27) 3% (17) 22% (131) 30% (179) 599Income: 50k-100k 14% (44) 24% (75) 4% (14) 4% (14) 22% (66) 31% (96) 309Income: 100k+ 15% (21) 18% (25) 3% (4) 2% (3) 26% (37) 36% (51) 141Ethnicity: White 15% (127) 21% (171) 4% (31) 3% (22) 24% (198) 34% (282) 831Ethnicity: Hispanic 18% (27) 34% (50) 2% (3) 4% (7) 25% (37) 18% (27) 150Ethnicity: Afr. Am. 33% (43) 19% (24) 5% (6) 7% (9) 19% (25) 19% (24) 131Ethnicity: Other 14% (13) 38% (34) 7% (7) 4% (4) 14% (12) 22% (20) 88All Christian 18% (83) 24% (111) 5% (22) 2% (8) 19% (85) 33% (149) 459All Non-Christian 15% (6) 24% (10) 2% (1) 2% (1) 23% (10) 35% (15) 43Atheist 5% (2) 16% (7) 5% (2) 8% (3) 42% (19) 24% (11) 45Agnostic/Nothing in particular 18% (90) 20% (100) 4% (20) 4% (21) 24% (121) 30% (150) 503Religious Non-Protestant/Catholic 22% (12) 25% (14) 1% (1) 1% (1) 21% (12) 29% (16) 55Evangelical 23% (64) 27% (77) 6% (16) 4% (12) 13% (36) 27% (75) 280Non-Evangelical 17% (70) 19% (79) 4% (18) 2% (8) 25% (103) 32% (129) 407Community: Urban 20% (54) 20% (54) 5% (13) 4% (11) 23% (63) 29% (78) 273Community: Suburban 16% (79) 23% (114) 4% (20) 3% (16) 22% (109) 32% (159) 497Community: Rural 18% (49) 22% (60) 4% (12) 3% (7) 22% (63) 32% (88) 279Employ: Private Sector 20% (55) 23% (64) 4% (10) 4% (11) 21% (59) 29% (81) 282Employ: Government 13% (10) 21% (17) 7% (6) 4% (3) 21% (17) 34% (27) 80Employ: Self-Employed 21% (20) 19% (18) 3% (3) 8% (8) 21% (20) 27% (26) 95Employ: Homemaker 20% (15) 17% (13) 2% (2) 3% (2) 25% (19) 32% (24) 75Employ: Retired 13% (32) 23% (58) 4% (10) 1% (4) 22% (56) 36% (90) 250Employ: Unemployed 21% (25) 19% (23) 2% (2) 5% (6) 23% (27) 30% (35) 118Employ: Other 14% (15) 32% (34) 9% (10) — (0) 19% (19) 25% (26) 104Military HH: Yes 17% (34) 26% (51) 3% (6) 3% (7) 18% (35) 33% (65) 199Military HH: No 17% (148) 21% (178) 4% (38) 3% (27) 23% (199) 31% (261) 851RD/WT: Right Direction 19% (75) 25% (99) 5% (18) 3% (12) 18% (73) 30% (120) 398RD/WT: Wrong Track 16% (107) 20% (130) 4% (26) 3% (22) 25% (161) 32% (205) 651Trump Job Approve 18% (76) 26% (110) 5% (23) 3% (15) 17% (71) 31% (135) 429Trump Job Disapprove 18% (99) 20% (110) 4% (22) 3% (16) 26% (142) 30% (167) 557

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    Morning ConsultTable HR3_2

    Table HR3_2: Do you have a favorable or unfavorable impression of the following movies?The Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 17% (182) 22% (229) 4% (44) 3% (34) 22% (235) 31% (326) 1049Trump Job Strongly Approve 19% (47) 24% (59) 6% (15) 4% (9) 18% (44) 30% (74) 248Trump Job Somewhat Approve 16% (29) 28% (51) 4% (8) 3% (5) 15% (28) 34% (61) 181Trump Job Somewhat Disapprove 15% (18) 20% (24) 6% (7) 2% (2) 26% (32) 31% (38) 120Trump Job Strongly Disapprove 19% (82) 20% (86) 3% (15) 3% (14) 25% (111) 30% (130) 437Favorable of Trump 18% (76) 26% (109) 4% (17) 3% (14) 18% (76) 30% (126) 418Unfavorable of Trump 17% (93) 20% (111) 5% (26) 3% (17) 25% (138) 31% (176) 561Very Favorable of Trump 21% (56) 24% (63) 5% (12) 3% (9) 17% (43) 30% (78) 260Somewhat Favorable of Trump 13% (20) 29% (46) 3% (5) 3% (5) 21% (32) 31% (48) 157Somewhat Unfavorable of Trump 17% (19) 22% (26) 8% (9) — (1) 20% (22) 33% (37) 115Very Unfavorable of Trump 17% (74) 19% (85) 4% (16) 4% (17) 26% (116) 31% (139) 447#1 Issue: Economy 20% (55) 22% (60) 6% (16) 4% (10) 20% (55) 27% (75) 271#1 Issue: Security 19% (44) 28% (64) 4% (9) 2% (4) 16% (38) 31% (73) 231#1 Issue: Health Care 14% (25) 23% (41) 3% (5) 3% (6) 26% (46) 30% (53) 176#1 Issue: Medicare / Social Security 15% (19) 24% (31) 3% (4) 4% (5) 22% (29) 33% (43) 131#1 Issue: Women’s Issues 12% (7) 7% (4) 12% (7) 1% (1) 40% (23) 28% (16) 58#1 Issue: Education 18% (10) 13% (8) 4% (2) 12% (7) 19% (11) 35% (21) 59#1 Issue: Energy 15% (6) 15% (6) 1% (1) 3% (1) 24% (10) 42% (17) 42#1 Issue: Other 18% (15) 18% (15) 1% (1) 1% (1) 27% (22) 34% (27) 802018 House Vote: Democrat 17% (58) 22% (77) 2% (7) 3% (10) 23% (78) 34% (116) 3462018 House Vote: Republican 18% (59) 26% (87) 6% (21) 2% (8) 18% (61) 30% (100) 3362018 House Vote: Someone else 25% (11) 10% (4) 10% (4) — (0) 26% (11) 29% (12) 422016 Vote: Hillary Clinton 17% (54) 23% (72) 1% (5) 3% (8) 24% (75) 32% (101) 3142016 Vote: Donald Trump 18% (61) 24% (82) 5% (18) 2% (8) 19% (66) 32% (112) 3472016 Vote: Other 14% (11) 19% (15) 9% (7) 2% (1) 23% (18) 34% (27) 792016 Vote: Didn’t Vote 18% (56) 20% (61) 5% (14) 5% (16) 24% (75) 28% (86) 309Voted in 2014: Yes 19% (116) 23% (143) 4% (26) 2% (15) 21% (133) 31% (191) 624Voted in 2014: No 15% (66) 20% (86) 4% (18) 4% (19) 24% (102) 32% (135) 426

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  • National Tracking Poll #191143, November, 2019

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    Table HR3_2

    Table HR3_2: Do you have a favorable or unfavorable impression of the following movies?The Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 17% (182) 22% (229) 4% (44) 3% (34) 22% (235) 31% (326) 10492012 Vote: Barack Obama 18% (70) 21% (82) 3% (13) 4% (14) 23% (90) 32% (126) 3952012 Vote: Mitt Romney 18% (46) 21% (52) 3% (8) 1% (2) 22% (55) 35% (88) 2512012 Vote: Other 15% (7) 44% (19) 8% (3) — (0) 17% (8) 17% (8) 452012 Vote: Didn’t Vote 17% (60) 21% (76) 5% (18) 5% (18) 23% (81) 29% (104) 3584-Region: Northeast 15% (26) 21% (37) 7% (12) 3% (5) 20% (34) 34% (60) 1754-Region: Midwest 20% (46) 15% (34) 3% (7) 5% (12) 22% (50) 34% (78) 2284-Region: South 19% (73) 24% (93) 4% (17) 2% (6) 23% (89) 28% (107) 3854-Region: West 14% (37) 25% (65) 3% (8) 4% (10) 23% (61) 31% (81) 262Watch TV: Every day 19% (104) 22% (118) 4% (24) 4% (20) 19% (103) 32% (171) 539Watch TV: Several times per week 19% (46) 24% (57) 3% (7) 1% (2) 27% (64) 25% (59) 236Watch TV: About once per week 15% (13) 27% (25) 2% (1) 3% (2) 31% (28) 23% (21) 91Watch TV: Several times per month 9% (5) 19% (9) 6% (3) 11% (5) 17% (8) 39% (18) 48Watch TV: About once per month — (0) 13% (3) — (0) — (0) 37% (9) 50% (12) 24Watch TV: Less often than once per month 16% (5) 12% (3) 5% (1) 9% (3) 21% (6) 35% (10) 28Watch TV: Never 12% (10) 16% (13) 9% (8) 2% (2) 20% (17) 41% (34) 84Watch Movies: Every day 32% (70) 19% (42) 5% (11) 6% (14) 18% (39) 20% (44) 219Watch Movies: Several times per week 19% (49) 24% (61) 4% (11) 1% (4) 24% (62) 28% (71) 258Watch Movies: About once per week 11% (19) 32% (58) 3% (6) 2% (3) 25% (46) 27% (49) 182Watch Movies: Several times per month 12% (15) 20% (23) 4% (5) 2% (2) 26% (31) 36% (43) 118Watch Movies: About once per month 11% (10) 20% (18) 4% (4) 6% (5) 15% (13) 44% (39) 90Watch Movies: Less often than once per month 6% (5) 14% (11) 1% (1) 7% (5) 25% (20) 48% (40) 82Watch Movies: Never 15% (15) 15% (15) 6% (6) 1% (1) 23% (23) 40% (40) 100Watch Sporting Events: Every day 23% (15) 21% (13) 4% (3) 9% (5) 16% (10) 27% (17) 62Watch Sporting Events: Several times per week 17% (37) 26% (56) 4% (9) 3% (7) 21% (47) 29% (64) 218Watch Sporting Events: About once per week 19% (28) 24% (37) 5% (7) 1% (2) 17% (26) 34% (51) 152Watch Sporting Events: Several times per month 16% (15) 25% (23) 1% (1) 2% (2) 25% (24) 31% (29) 94Watch Sporting Events: About once per month 19% (14) 21% (16) 5% (4) 1% (1) 28% (21) 26% (19) 74Watch Sporting Events: Less often than once per month 13% (17) 21% (27) 5% (6) 4% (5) 25% (31) 32% (41) 127Watch Sporting Events: Never 18% (57) 18% (58) 4% (14) 4% (13) 24% (76) 33% (105) 323

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    Morning ConsultTable HR3_2

    Table HR3_2: Do you have a favorable or unfavorable impression of the following movies?The Snowman

    DemographicVery

    favorableSomewhatfavorable

    Somewhatunfavorable

    Veryunfavorable

    Heard of, Noopinion

    Never heardof Total N

    Adults 17% (182) 22% (229) 4% (44) 3% (34) 22% (235) 31% (326) 1049Cable TV: Currently subscribe 20% (101) 20% (103) 4% (20) 3% (13) 21% (108) 32% (162) 506Cable TV: Subscribed in past 13% (44) 21% (70) 6% (20) 4% (12) 25% (83) 31% (105) 333Cable TV: Never subscribed 18% (38) 27% (57) 2% (5) 4% (9) 21% (44) 28% (59) 211Satellite TV: Currently subscribe 19% (43) 24% (56) 4% (10) 5% (12) 22% (52) 25% (58) 230Satellite TV: Subscribed in past 17% (49) 21% (63) 7% (19) 4% (11) 23% (68) 28% (82) 293Satellite TV: Never subscribed 17% (90) 21% (110) 3% (15) 2% (11) 22% (115) 35% (185) 526Streaming Services: Currently subscribe 18% (121) 22% (145) 5% (31) 4% (27) 22% (148) 29% (197) 669Streaming Services: Subscribed in past 11% (9) 31% (25) 3% (3) 2% (1) 32% (26) 22% (18) 83Streaming Services: Never subscribed 18% (52) 20% (59) 3% (10) 2% (5) 20% (60) 37% (110) 297Film: An avid fan 24% (93) 19% (75) 5% (20) 5% (18) 19% (73) 28% (107) 386Film: A casual fan 12% (67) 26% (140) 4% (23) 1% (8) 24% (130) 32% (175) 543Film: Not a fan 18% (21) 12% (14) 1% (1) 7% (9) 26% (32) 37% (44) 120Television: An avid fan 22% (119) 22% (117) 5% (28) 3% (17) 18% (99) 29% (159) 539Television: A casual fan 12% (51) 23% (103) 4% (16) 2% (8) 28% (123) 32% (