nationaltrackingpoll#181011 october04-08,2018 ...€¦ · nationaltrackingpoll#181011...

National Tracking Poll #181011October 04-08, 2018

Crosstabulation Results

Methodology:This poll was conducted from October 04-08, 2018, among a national sample of 2201 Adults. The interviewswere conducted online and the data were weighted to approximate a target sample of Adults based on age,race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of er-ror of plus or minus 2 percentage points.

Table Index

1 TableHR1: As youmay know, a reboot refers to a TV show that returns to production after cancellationor a long hiatus. How much have you seen, read or heard about TV show reboots in the past few months? 10

2 Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negativeor neither? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

3 Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I watched the original show . . . . . . . . . . . . . . . . . . . . . . . . 18

4 Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I liked the original show . . . . . . . . . . . . . . . . . . . . . . . . . . 22

5 Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot will make me feel nostalgic . . . . . . . . . . . . . . . . . . . 26

6 Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot has a more modern setting . . . . . . . . . . . . . . . . . . 30

7 Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot is relevant to current events and social issues . . . . . . . . . 34

8 Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I have heard family or friends talk about the original show . . . . . . . . 38

9 Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The original show is seen as a classic . . . . . . . . . . . . . . . . . . . 42

10 Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot features the original cast . . . . . . . . . . . . . . . . . . . . 46

11 Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot features a new cast . . . . . . . . . . . . . . . . . . . . . . . 50

12 Table HR4: Which of the following statements best describes your view, even if none are exactly right? . 54

13 Table HR5_1: In general, how likely are you to watch the following? A reboot with a new storyline anda new cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

14 Table HR5_4: In general, how likely are you to watch the following? A reboot with a new storyline andthe original cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

15 Table HR5_5: In general, how likely are you to watch the following? A reboot that picks up right wherethe story left off with a new cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

16 Table HR5_6: In general, how likely are you to watch the following? A reboot that picks up right wherethe story left off with the original cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

17 Table HR6_1: Have you watched any of the following original TV shows or reboots? Queer Eye . . . . 74

18 Table HR6_4: Have you watched any of the following original TV shows or reboots? Full House . . . . 78

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National Tracking Poll #181011, October, 2018

19 Table HR6_5: Have you watched any of the following original TV shows or reboots? The X-Files . . . 82

20 Table HR6_6: Have you watched any of the following original TV shows or reboots? Arrested Devel-opment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

21 Table HR6_7: Have you watched any of the following original TV shows or reboots? Star Trek . . . . . 90

22 Table HR6_8: Have you watched any of the following original TV shows or reboots? Gilmore Girls . . 94

23 Table HR6_9: Have you watched any of the following original TV shows or reboots? Will & Grace . . 98

24 Table HR6_10: Have you watched any of the following original TV shows or reboots? Hawaii Five-0 . 102

25 Table HR6_11: Have you watched any of the following original TV shows or reboots? Twin Peaks . . . 106

26 TableHR6_12: Have you watched any of the following original TV shows or reboots? Battlestar Galactica110

27 Table HR6_13: Have you watched any of the following original TV shows or reboots? One Day at a Time114

28 Table HR6_14: Have you watched any of the following original TV shows or reboots? Samurai Jack . . 118

29 Table HR6_15: Have you watched any of the following original TV shows or reboots? Doctor Who . . 122

30 Table HR6_16: Have you watched any of the following original TV shows or reboots? DuckTales . . . 126

31 Table HR6_17: Have you watched any of the following original TV shows or reboots? Lost in Space . . 130

32 Table HR6_18: Have you watched any of the following original TV shows or reboots? Dynasty . . . . 134

33 Table HR6_19: Have you watched any of the following original TV shows or reboots? American Idol . 138

34 Table HR6_20: Have you watched any of the following original TV shows or reboots? Roseanne . . . . 142

35 Table HR6_21: Have you watched any of the following original TV shows or reboots? MacGyver . . . 146

36 Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150

37 Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152

38 Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155

39 Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158

40 Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160

41 Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163

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Morning Consult

42 Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

43 Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168

44 Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

45 Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

46 Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175

47 Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177

48 Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179

49 Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182

50 Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184

51 Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187

52 Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

53 Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

54 Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195

55 Table HR8_1: And, after watching, do you prefer the original or the reboot for each of the followingshows? Queer Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

56 Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the followingshows? Full House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

57 Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the followingshows? The X-Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202

58 Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the followingshows? Arrested Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205

59 Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the followingshows? Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

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60 Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the followingshows? Gilmore Girls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210

61 Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the followingshows? Will & Grace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

62 Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the followingshows? Hawaii Five-0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215

63 Table HR8_11: And, after watching, do you prefer the original or the reboot for each of the followingshows? Twin Peaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218

64 Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the followingshows? Battlestar Galactica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

65 Table HR8_13: And, after watching, do you prefer the original or the reboot for each of the followingshows? One Day at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

66 Table HR8_14: And, after watching, do you prefer the original or the reboot for each of the followingshows? Samurai Jack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

67 Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the followingshows? Doctor Who . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223

68 Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the followingshows? DuckTales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

69 Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the followingshows? Lost in Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227

70 Table HR8_18: And, after watching, do you prefer the original or the reboot for each of the followingshows? Dynasty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229

71 Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the followingshows? American Idol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230

72 Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the followingshows? Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233

73 Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the followingshows? MacGyver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236

74 Table HR9_1: Have you watched any of the following TV shows? Friends . . . . . . . . . . . . . . . . 238

75 Table HR9_4: Have you watched any of the following TV shows? Seinfeld . . . . . . . . . . . . . . . 242

76 Table HR9_5: Have you watched any of the following TV shows? Charmed . . . . . . . . . . . . . . . 246

77 Table HR9_6: Have you watched any of the following TV shows? Dr. Quinn Medicine Woman . . . . 250

78 Table HR9_7: Have you watched any of the following TV shows? Frasier . . . . . . . . . . . . . . . . 254

79 Table HR9_8: Have you watched any of the following TV shows? Alf . . . . . . . . . . . . . . . . . . 258

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Morning Consult

80 Table HR9_9: Have you watched any of the following TV shows? Murphy Brown . . . . . . . . . . . 262

81 Table HR9_10: Have you watched any of the following TV shows? Magnum P.I. . . . . . . . . . . . . 266

82 Table HR9_11: Have you watched any of the following TV shows? Reba . . . . . . . . . . . . . . . . 270

83 Table HR9_12: Have you watched any of the following TV shows? The Nanny . . . . . . . . . . . . . 274

84 Table HR9_13: Have you watched any of the following TV shows? The Jeffersons . . . . . . . . . . . . 278

85 Table HR9_14: Have you watched any of the following TV shows? The Secret World of Alex Mack . . 282

86 Table HR9_15: Have you watched any of the following TV shows? Clarissa Explains It All . . . . . . . 286

87 Table HR9_16: Have you watched any of the following TV shows? The Fresh Prince of Bel Air . . . . . 290

88 Table HR9_17: Have you watched any of the following TV shows? Family Matters . . . . . . . . . . . 294

89 Table HR9_18: Have you watched any of the following TV shows? Step by Step . . . . . . . . . . . . . 298

90 Table HR9_19: Have you watched any of the following TV shows? 7th Heaven . . . . . . . . . . . . . 302

91 Table HR9_20: Have you watched any of the following TV shows? Blossom . . . . . . . . . . . . . . . 306

92 Table HR9_21: Have you watched any of the following TV shows? Daria . . . . . . . . . . . . . . . . 310

93 Table HR9_22: Have you watched any of the following TV shows? The Brady Bunch . . . . . . . . . . 314

94 Table HR9_23: Have you watched any of the following TV shows? Taxi . . . . . . . . . . . . . . . . 318

95 Table HR9_24: Have you watched any of the following TV shows? ER . . . . . . . . . . . . . . . . . 322

96 Table HR9_25: Have you watched any of the following TV shows? Gilligans Island . . . . . . . . . . . 326

97 Table HR9_26: Have you watched any of the following TV shows? Home Improvement . . . . . . . . 330

98 Table HR9_27: Have you watched any of the following TV shows? The Office . . . . . . . . . . . . . 334

99 Table HR9_28: Have you watched any of the following TV shows? Mad About You . . . . . . . . . . 338

100 Table HR9_29: Have you watched any of the following TV shows? Cagney & Lacey . . . . . . . . . . 342

101 Table HR9_30: Have you watched any of the following TV shows? Martin . . . . . . . . . . . . . . . 346

102 Table HR9_31: Have you watched any of the following TV shows? Living Single . . . . . . . . . . . . 350

103 Table HR9_32: Have you watched any of the following TV shows? I Dream of Jeanie . . . . . . . . . . 354

104 Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358

105 Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Seinfeld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 362

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106 Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Charmed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 366

107 Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Dr. Quinn Medicine Woman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 370

108 Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Frasier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 374

109 Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Alf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378

110 Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Murphy Brown . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 382

111 Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Magnum P.I. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 386

112 Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Reba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 390

113 Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Nanny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 394

114 Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Jeffersons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398

115 Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Secret World of Alex Mack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402

116 Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Clarissa Explains It All . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 406

117 Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Fresh Prince of Bel Air . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 410

118 Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Family Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 414

119 Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Step by Step . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 418

120 Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? 7th Heaven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 422

121 Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Blossom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 426

122 Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Daria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 430

123 Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Brady Bunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434

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124 Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Taxi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 438

125 Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? ER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 442

126 Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Gilligans Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 446

127 Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Home Improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 450

128 Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 454

129 Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Mad About You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 458

130 Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Cagney & Lacey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 462

131 Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 466

132 Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Living Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 470

133 Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? I Dream of Jeanie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474

134 Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former Pres-ident Barack Obamas senior adviser, Valerie Jarrett? . . . . . . . . . . . . . . . . . . . . . . . . . . . 478

135 Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May2018. p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk After viewingthis tweet, which of the following statements best describes your view, even if none are exactly right? pmargin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk . . . . . . . . . . . . . . 482

136 Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 followingRoseanne Barrs tweet and announced they are replacing the show with The Conners, a reboot aboutRoseannes family, this month. How likely are you to watch this reboot? . . . . . . . . . . . . . . . . . 487

137 Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? Roseanne Barr . . . . . . . . . . . . . . . . . . . . . . . . . . . . 491

138 Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? ABC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495

139 Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? Cast of Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . 499

140 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . . . . . . 503

8


141 Table HRdem1_4: How often do you watch or stream the following? Movies . . . . . . . . . . . . . . 507

142 Table HRdem1_5: How often do you watch or stream the following? Sporting events . . . . . . . . . . 511

143 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 515

9

10

Morning ConsultTable HR1

Crosstabulation Results by Respondent Demographics

Table HR1: As you may know, a reboot refers to a TV show that returns to production after cancellation or a long hiatus. How much have you seen,read or heard about TV show reboots in the past few months?

Demographic A lot Some Not much Nothing at all Total N

Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Gender: Male 20% (27) 4% (438) 24% (256) 4% (52) 062Gender: Female 8% (208) 4% (468) 24% (274) 7% (89) 39Age: 18-29 9% (9) 38% (87) 30% (45) 4% (66) 490Age: 30-44 25% (30) 43% (223) 8% (95) 4% (76) 524Age: 45-54 20% (8) 42% (72) 23% (92) 5% (6) 406Age: 55-64 20% (70) 39% (34) 23% (79) 8% (63) 346Age: 65+ 2% (52) 44% (9) 27% (9) 7% (75) 436Generation Z: 18-21 % (2) 38% (76) 37% (75) 4% (29) 20Millennial: Age 22-37 24% (35) 42% (239) 2% (7) 3% (77) 568Generation X: Age 38-53 23% (40) 4% (248) 2% (29) 5% (90) 608Boomers: Age 54-72 7% (22) 42% (305) 23% (66) 7% (26) 79PID: Dem (no lean) 20% (53) 44% (342) 22% (70) 4% (04) 769PID: Ind (no lean) 20% (5) 39% (226) 24% (42) 7% (02) 586PID: Rep (no lean) 9% (57) 40% (338) 26% (28) 6% (34) 846PID/Gender: DemMen 20% (72) 43% (56) 24% (88) 3% (47) 362PID/Gender: DemWomen 20% (8) 46% (86) 20% (82) 4% (57) 407PID/Gender: Ind Men 2% (60) 38% (06) 25% (70) 6% (45) 28PID/Gender: Ind Women 8% (55) 39% (20) 24% (73) 9% (57) 305PID/Gender: Rep Men 20% (85) 42% (76) 23% (98) 4% (60) 49PID/Gender: Rep Women 7% (7) 38% (62) 28% (20) 7% (74) 427Ideo: Liberal (1-3) 22% (62) 46% (338) 20% (45) 2% (89) 735Ideo: Moderate (4) 9% (88) 42% (99) 25% (7) 4% (66) 470Ideo: Conservative (5-7) 9% (38) 40% (298) 26% (94) 5% (0) 740Educ: College 7% (26) 39% (592) 25% (384) 8% (276) 53Educ: Bachelors degree 24% (08) 46% (206) 2% (92) 9% (39) 444Educ: Post-grad 23% (56) 44% (08) 22% (54) % (26) 244

Continued on next page


11

Table HR1



Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Income: Under 50k 8% (23) 37% (477) 26% (338) 8% (235) 280Income: 50k-100k 22% (36) 47% (294) 2% (3) 9% (59) 69Income: 100k+ 9% (58) 45% (36) 20% (6) 5% (47) 302Ethnicity: White 9% (332) 42% (726) 24% (4) 5% (253) 723Ethnicity: Hispanic 25% (86) 39% (37) 26% (90) % (37) 350Ethnicity: Afr. Am. 2% (58) 37% (02) 23% (64) 8% (5) 274Ethnicity: Other 7% (35) 38% (78) 27% (54) 8% (37) 204Relig: Protestant 7% (92) 45% (24) 25% (34) 3% (72) 539Relig: Roman Catholic 22% (83) 40% (50) 25% (95) 3% (5) 378Relig: Something Else 9% (42) 3% (69) 29% (65) 20% (45) 22Relig: Jewish 5% (9) 46% (27) 4% (8) 25% (4) 58Relig: Evangelical 9% (20) 40% (249) 24% (49) 7% (08) 626Relig: Non-Evang. Catholics 9% (05) 44% (245) 24% (36) 3% (73) 559Relig: All Christian 9% (225) 42% (493) 24% (286) 5% (82) 85Relig: All Non-Christian 9% (42) 3% (69) 29% (65) 20% (45) 22Community: Urban 9% (02) 39% (2) 27% (47) 6% (86) 546Community: Suburban 2% (22) 43% (433) 23% (225) 3% (26) 997Community: Rural 7% (0) 40% (262) 24% (58) 20% (28) 658Employ: Private Sector 22% (53) 45% (38) 2% (46) 3% (93) 70Employ: Government 20% (35) 47% (83) 9% (34) 4% (25) 77Employ: Self-Employed 25% (50) 33% (67) 34% (70) 8% (7) 203Employ: Homemaker 23% (29) 44% (56) 20% (25) 3% (6) 26Employ: Student 5% (6) 40% (42) 35% (37) 0% () 06Employ: Retired 4% (66) 44% (203) 23% (07) 8% (84) 460Employ: Unemployed 2% (37) 26% (47) 27% (49) 26% (47) 79Employ: Other 6% (39) 38% (90) 26% (62) 20% (48) 239Military HH: Yes 20% (76) 45% (68) 20% (76) 5% (56) 376Military HH: No 9% (349) 40% (738) 25% (454) 6% (284) 825RD/WT: Right Direction 8% (67) 39% (363) 25% (228) 8% (64) 922RD/WT: Wrong Track 20% (257) 42% (543) 24% (302) 4% (76) 279


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Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Trump Job Approve 9% (80) 39% (368) 26% (242) 6% (48) 937Trump Job Disapprove 20% (226) 45% (55) 22% (25) 4% (55) 47Trump Job Strongly Approve 20% (99) 37% (85) 24% (9) 8% (9) 494Trump Job Somewhat Approve 8% (80) 4% (83) 28% (23) 3% (57) 443Trump Job Somewhat Disapprove 6% (53) 42% (4) 28% (96) 4% (46) 336Trump Job Strongly Disapprove 2% (73) 46% (374) 9% (55) 3% (09) 8#1 Issue: Economy 22% (42) 4% (257) 24% (50) 3% (84) 632#1 Issue: Security 7% (5) 43% (32) 26% (79) 4% (42) 304#1 Issue: Health Care 2% (75) 36% (28) 22% (78) 2% (74) 354#1 Issue: Medicare / Social Security 3% (47) 43% (57) 26% (96) 8% (65) 366#1 Issue: Women’s Issues 23% (35) 46% (68) 9% (29) 2% (7) 49#1 Issue: Education 9% (3) 47% (75) 23% (37) 2% (9) 62#1 Issue: Energy 5% (6) 35% (38) 36% (39) 3% (5) 08#1 Issue: Other 22% (28) 40% (5) 8% (23) 20% (25) 272016 Vote: Hillary Clinton 2% (55) 46% (332) 20% (48) 3% (9) 7262016 Vote: Donald Trump 20% (47) 4% (303) 24% (8) 5% (0) 7402016 Vote: Someone else 8% (3) 46% (82) 22% (39) 5% (27) 792016 Vote: Didnt Vote 7% (9) 34% (86) 29% (62) 20% (2) 550Voted in 2014: Yes 2% (296) 43% (596) 23% (325) 3% (84) 40Voted in 2014: No 6% (29) 39% (30) 26% (205) 20% (57) 8002012 Vote: Barack Obama 23% (99) 43% (375) 20% (74) 5% (27) 8752012 Vote: Mitt Romney 9% (06) 43% (237) 25% (39) 2% (65) 5472012 Vote: Other 8% (7) 4% (39) 3% (30) 0% (9) 942012 Vote: Didn’t Vote 5% (04) 37% (253) 27% (87) 20% (39) 6824-Region: Northeast 23% (89) 44% (72) 20% (78) 4% (55) 3944-Region: Midwest 5% (68) 45% (207) 25% (4) 6% (74) 4624-Region: South 9% (55) 39% (320) 26% (22) 7% (37) 8254-Region: West 22% (3) 40% (207) 24% (26) 4% (74) 520Favorable of Trump 20% (82) 39% (363) 25% (235) 6% (44) 924Unfavorable of Trump 20% (229) 45% (53) 22% (248) 3% (54) 44



13

Table HR1



Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Very Favorable of Trump 9% (96) 36% (85) 28% (42) 8% (9) 55Somewhat Favorable of Trump 2% (86) 43% (78) 23% (93) 3% (53) 409Somewhat Unfavorable of Trump 8% (4) 45% (02) 2% (48) 6% (37) 228Very Unfavorable of Trump 2% (88) 45% (4) 22% (200) 3% (7) 96Frequent TVWatcher 23% (377) 44% (77) 23% (376) % (76) 646Frequent Movie Watchers 23% (230) 42% (4) 24% (236) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

https://morningconsultintelligence.com

14


Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negative or neither?

Demographic Mostly positiveNeither positivenor negative Mostly negative

Don’t know /Don’t remember Total N

Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Gender: Male 35% (35) 37% (339) 5% (34) 3% (23) 9Gender: Female 32% (308) 38% (358) 0% (97) 20% (87) 950Age: 18-29 30% (27) 39% (66) 5% (62) 6% (69) 424Age: 30-44 38% (69) 32% (43) 3% (60) 7% (76) 448Age: 45-54 34% (6) 4% (4) % (40) 4% (48) 345Age: 55-64 3% (88) 44% (26) % (30) 4% (39) 283Age: 65+ 34% (23) 34% (2) % (40) 2% (77) 362Generation Z: 18-21 22% (38) 42% (72) 7% (30) 9% (33) 72Millennial: Age 22-37 35% (74) 34% (68) 5% (72) 6% (78) 492Generation X: Age 38-53 37% (92) 36% (87) % (59) 5% (79) 57Boomers: Age 54-72 34% (200) 39% (234) % (62) 6% (97) 593PID: Dem (no lean) 38% (252) 34% (224) 3% (84) 6% (05) 665PID: Ind (no lean) 30% (44) 44% (22) % (53) 5% (75) 483PID: Rep (no lean) 32% (227) 37% (26) 3% (94) 8% (30) 72PID/Gender: DemMen 38% (2) 3% (99) 7% (54) 3% (42) 36PID/Gender: DemWomen 38% (3) 36% (25) 9% (3) 8% (62) 349PID/Gender: Ind Men 34% (80) 43% (00) 2% (28) % (27) 236PID/Gender: Ind Women 26% (63) 45% (2) 0% (25) 9% (48) 247PID/Gender: Rep Men 32% (4) 39% (40) 4% (52) 5% (54) 359PID/Gender: Rep Women 32% (3) 34% (22) 2% (42) 22% (77) 353Ideo: Liberal (1-3) 38% (246) 37% (24) 3% (85) % (74) 646Ideo: Moderate (4) 3% (24) 43% (75) % (46) 5% (59) 404Ideo: Conservative (5-7) 33% (206) 36% (224) 3% (84) 8% (6) 629Educ: College 32% (390) 37% (458) 2% (53) 9% (236) 237Educ: Bachelors degree 37% (5) 40% (63) % (44) 2% (47) 405Educ: Post-grad 37% (82) 35% (77) 5% (33) 2% (27) 28Income: Under 50k 32% (332) 36% (380) 3% (38) 9% (95) 045Income: 50k-100k 35% (99) 40% (222) % (64) 4% (76) 560Income: 100k+ 36% (92) 37% (95) 2% (30) 5% (38) 255



15

Table HR2




Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Ethnicity: White 32% (466) 39% (579) 2% (75) 7% (249) 470Ethnicity: Hispanic 35% (0) 34% (06) 6% (50) 5% (46) 32Ethnicity: Afr. Am. 48% (07) 26% (59) % (25) 4% (32) 224Ethnicity: Other 30% (50) 35% (59) 8% (3) 7% (28) 67Relig: Protestant 35% (62) 37% (72) 3% (59) 6% (73) 467Relig: Roman Catholic 36% (9) 34% (0) % (37) 9% (6) 327Relig: Something Else 28% (49) 39% (68) 2% (20) 2% (37) 76Relig: Evangelical 39% (20) 33% (69) % (55) 8% (92) 58Relig: Non-Evang. Catholics 33% (6) 38% (85) 3% (64) 6% (76) 486Relig: All Christian 36% (362) 35% (354) 2% (9) 7% (68) 004Relig: All Non-Christian 28% (49) 39% (68) 2% (20) 2% (37) 76Community: Urban 36% (65) 32% (46) 3% (59) 20% (9) 460Community: Suburban 35% (30) 39% (336) 3% (5) 4% (9) 87Community: Rural 30% (57) 4% (25) % (58) 9% (00) 530Employ: Private Sector 38% (235) 37% (226) 3% (8) 2% (76) 67Employ: Government 32% (50) 40% (62) 5% (23) 2% (8) 53Employ: Self-Employed 34% (63) 33% (6) 6% (30) 7% (32) 86Employ: Homemaker 32% (35) 43% (47) 8% (9) 7% (9) 0Employ: Student 9% (8) 48% (46) 6% (5) 8% (7) 96Employ: Retired 34% (29) 36% (34) % (40) 9% (73) 376Employ: Unemployed 29% (39) 34% (45) % (4) 25% (34) 32Employ: Other 28% (54) 40% (76) 0% (8) 22% (42) 9Military HH: Yes 40% (29) 34% (09) % (36) 4% (45) 320Military HH: No 32% (494) 38% (588) 3% (94) 7% (265) 54RD/WT: Right Direction 32% (245) 38% (285) 2% (93) 8% (35) 758RD/WT: Wrong Track 34% (378) 37% (42) 3% (38) 6% (74) 02Trump Job Approve 32% (252) 38% (303) 3% (0) 7% (34) 790Trump Job Disapprove 35% (35) 37% (366) 2% (23) 5% (52) 992


16





Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Trump Job Strongly Approve 3% (27) 37% (50) 4% (56) 7% (70) 403Trump Job Somewhat Approve 32% (25) 40% (53) 2% (45) 7% (64) 387Trump Job Somewhat Disapprove 3% (90) 39% (2) 5% (45) 5% (44) 290Trump Job Strongly Disapprove 37% (26) 36% (254) % (78) 5% (08) 702#1 Issue: Economy 35% (92) 37% (20) 3% (69) 6% (87) 549#1 Issue: Security 32% (85) 42% (09) 2% (32) 4% (36) 262#1 Issue: Health Care 35% (98) 37% (05) 8% (23) 9% (54) 280#1 Issue: Medicare / Social Security 35% (06) 35% (06) 0% (29) 20% (60) 300#1 Issue: Women’s Issues 35% (46) 36% (47) 8% (24) % (5) 32#1 Issue: Education 3% (45) 40% (57) 4% (20) 5% (2) 42#1 Issue: Energy 35% (32) 32% (30) 23% (2) 0% (9) 93#1 Issue: Other 20% (20) 42% (42) 2% (3) 26% (27) 022016 Vote: Hillary Clinton 39% (246) 36% (227) % (7) 4% (9) 6352016 Vote: Donald Trump 33% (208) 38% (238) 3% (79) 7% (06) 6302016 Vote: Someone else 32% (48) 43% (65) 4% (2) 2% (8) 522016 Vote: Didnt Vote 28% (2) 37% (63) 4% (60) 22% (95) 439Voted in 2014: Yes 35% (42) 38% (463) % (37) 6% (96) 27Voted in 2014: No 3% (202) 36% (234) 5% (94) 8% (3) 6442012 Vote: Barack Obama 38% (286) 37% (280) 0% (77) 4% (05) 7482012 Vote: Mitt Romney 34% (64) 35% (70) 3% (65) 7% (83) 4822012 Vote: Other 25% (22) 5% (43) 4% (4) 9% (6) 852012 Vote: Didn’t Vote 28% (50) 37% (203) 6% (85) 9% (05) 5434-Region: Northeast 34% (5) 4% (39) 0% (34) 5% (5) 3394-Region: Midwest 35% (36) 39% (5) 9% (35) 7% (67) 3884-Region: South 34% (234) 34% (236) 4% (99) 7% (8) 6874-Region: West 3% (38) 39% (72) 4% (63) 6% (73) 446Favorable of Trump 32% (250) 38% (298) 3% (98) 7% (34) 780Unfavorable of Trump 36% (355) 37% (366) 2% (22) 5% (47) 990



17

Table HR2




Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Very Favorable of Trump 32% (34) 38% (60) 2% (5) 9% (78) 424Somewhat Favorable of Trump 33% (6) 39% (38) 3% (47) 6% (55) 356Somewhat Unfavorable of Trump 35% (68) 36% (70) 5% (29) 3% (25) 9Very Unfavorable of Trump 36% (287) 37% (296) 2% (94) 5% (22) 799Frequent TVWatcher 36% (533) 36% (535) % (69) 6% (234) 470Frequent Movie Watchers 38% (336) 36% (34) % (95) 5% (32) 877Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


18

Morning ConsultTable HR3_1

Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I watched the original show

DemographicMuch more

likelySomewhatmore likely

No differenceeither way

Somewhatless likely

Much lesslikely

Don’t know /No opinion Total N

Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Gender: Male 42% (449) 28% (293) 4% (45) 4% (40) 2% (22) % (3) 062Gender: Female 46% (528) 28% (36) % (23) 3% (39) 2% (25) 9% (07) 39Age: 18-29 45% (222) 20% (99) 4% (68) 7% (33) % (7) 2% (59) 490Age: 30-44 47% (246) 29% (53) 0% (55) 3% (4) % (8) 9% (49) 524Age: 45-54 48% (93) 25% (00) 3% (55) 2% (0) 4% (7) 8% (3) 406Age: 55-64 40% (37) 32% (0) 2% (4) 4% (3) % (4) 2% (40) 346Age: 65+ 4% (79) 34% (47) % (50) 2% (0) 2% () 9% (40) 436Generation Z: 18-21 46% (92) 9% (39) 3% (26) 7% (5) % (2) 3% (27) 20Millennial: Age 22-37 46% (264) 25% (43) 2% (67) 5% (26) % (8) % (6) 568Generation X: Age 38-53 47% (289) 27% (63) 2% (72) 2% (4) 4% (22) 8% (49) 608Boomers: Age 54-72 4% (298) 32% (232) 2% (84) 3% (20) 2% (3) 0% (7) 79PID: Dem (no lean) 44% (337) 27% (20) 2% (96) 5% (35) 4% (28) 8% (63) 769PID: Ind (no lean) 42% (249) 28% (63) 4% (83) 4% (2) 2% (0) 0% (60) 586PID: Rep (no lean) 46% (39) 28% (236) % (90) 3% (23) % (8) 2% (98) 846PID/Gender: DemMen 39% (40) 28% (0) 4% (5) 5% (8) 4% (6) 0% (37) 362PID/Gender: DemWomen 49% (98) 27% (09) % (45) 4% (7) 3% (3) 6% (25) 407PID/Gender: Ind Men 42% (7) 29% (8) 6% (45) 4% (2) 2% (4) 8% (22) 28PID/Gender: Ind Women 43% (32) 27% (82) 2% (37) 3% (0) 2% (6) 2% (38) 305PID/Gender: Rep Men 46% (92) 26% () 2% (49) 3% () — (2) 3% (54) 49PID/Gender: Rep Women 46% (99) 29% (25) 0% (4) 3% (3) % (6) 0% (44) 427Ideo: Liberal (1-3) 46% (335) 29% (26) % (84) 4% (30) 2% (6) 7% (54) 735Ideo: Moderate (4) 45% (23) 27% (26) % (53) 4% (2) 2% () 0% (45) 470Ideo: Conservative (5-7) 44% (322) 30% (29) 3% (98) 3% (22) 2% (3) 9% (66) 740Educ: College 44% (663) 25% (383) 2% (87) 4% (53) 2% (37) 3% (9) 53Educ: Bachelors degree 46% (204) 35% (57) % (48) 4% (6) % (3) 4% (7) 444Educ: Post-grad 46% () 28% (69) 4% (34) 4% (0) 3% (7) 5% (3) 244



19

Table HR3_1





Somewhatless likely

Much lesslikely


Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Income: Under 50k 43% (546) 25% (37) 3% (62) 5% (59) 3% (33) 3% (63) 280Income: 50k-100k 48% (300) 28% (74) 3% (79) 2% (2) 2% (9) 7% (44) 69Income: 100k+ 43% (3) 39% (8) 9% (27) 3% (9) % (4) 5% (4) 302Ethnicity: White 44% (766) 30% (58) % (90) 3% (48) 2% (33) 0% (67) 723Ethnicity: Hispanic 46% (59) 24% (83) % (38) 6% (22) 4% (3) 0% (34) 350Ethnicity: Afr. Am. 39% (07) 2% (58) 20% (55) 6% (6) 3% (9) % (30) 274Ethnicity: Other 5% (03) 7% (34) % (23) 8% (6) 2% (4) 2% (24) 204Relig: Protestant 45% (243) 32% (7) 2% (62) 4% (20) % (7) 7% (36) 539Relig: Roman Catholic 49% (84) 26% (99) % (4) % (4) 3% () % (40) 378Relig: Something Else 5% (3) 22% (48) 0% (2) 4% (8) 2% (5) 2% (26) 22Relig: Jewish 39% (23) 24% (4) 5% (9) 4% (2) 4% (2) 4% (8) 58Relig: Evangelical 42% (264) 28% (76) 6% (00) 3% (20) 2% () 9% (56) 626Relig: Non-Evang. Catholics 48% (267) 28% (55) % (60) 2% (4) 2% (9) 0% (55) 559Relig: All Christian 45% (53) 28% (33) 3% (60) 3% (33) 2% (20) 9% () 85Relig: All Non-Christian 5% (3) 22% (48) 0% (2) 4% (8) 2% (5) 2% (26) 22Community: Urban 44% (240) 23% (26) 3% (72) 5% (29) 3% (7) % (63) 546Community: Suburban 44% (443) 32% (37) 2% (23) 3% (28) 2% (6) 7% (70) 997Community: Rural 45% (294) 25% (67) % (73) 3% (23) 2% (4) 3% (88) 658Employ: Private Sector 48% (342) 29% (209) 2% (83) 3% (8) % (0) 7% (48) 70Employ: Government 46% (8) 24% (42) 3% (23) 6% () % (3) 0% (7) 77Employ: Self-Employed 49% (00) 27% (55) % (22) 2% (4) 4% (7) 7% (4) 203Employ: Homemaker 50% (63) 2% (26) 3% (7) 3% (4) % () % (4) 26Employ: Student 50% (54) 7% (8) 8% (9) 2% (3) % () 2% (3) 06Employ: Retired 36% (66) 35% (62) 2% (57) 3% (3) 3% (2) % (5) 460Employ: Unemployed 39% (70) 25% (44) 5% (26) % (2) 2% (4) 8% (32) 79Employ: Other 42% (0) 22% (52) 3% (3) 6% (5) 4% (9) 3% (3) 239Military HH: Yes 43% (62) 28% (04) 5% (55) 5% (8) % (4) 9% (33) 376Military HH: No 45% (85) 28% (505) 2% (24) 3% (6) 2% (43) 0% (88) 825RD/WT: Right Direction 42% (384) 28% (258) 2% (5) 3% (29) 2% (7) 3% (20) 922RD/WT: Wrong Track 46% (593) 27% (35) 2% (53) 4% (50) 2% (30) 8% (0) 279


20






Somewhatless likely

Much lesslikely


Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Trump Job Approve 44% (409) 29% (273) 2% (3) 3% (25) 2% (9) 0% (98) 937Trump Job Disapprove 47% (537) 28% (39) % (32) 4% (49) 2% (24) 7% (86) 47Trump Job Strongly Approve 45% (223) 27% (34) 3% (62) 2% (0) 2% (8) 2% (57) 494Trump Job Somewhat Approve 42% (86) 3% (39) % (5) 3% (5) 3% () 9% (40) 443Trump Job Somewhat Disapprove 43% (46) 27% (92) % (36) 6% (20) 2% (7) % (36) 336Trump Job Strongly Disapprove 48% (39) 28% (227) 2% (96) 4% (29) 2% (7) 6% (50) 8#1 Issue: Economy 49% (307) 27% (70) 2% (77) 3% (2) % (9) 8% (48) 632#1 Issue: Security 39% (8) 37% () % (35) 2% (7) 2% (5) 9% (28) 304#1 Issue: Health Care 46% (62) 26% (9) % (39) 3% () 3% (9) 2% (42) 354#1 Issue: Medicare / Social Security 39% (43) 30% (09) 3% (47) 4% (4) 2% (7) 2% (45) 366#1 Issue: Women’s Issues 46% (69) 26% (39) 3% (20) 5% (8) 3% (5) 6% (9) 49#1 Issue: Education 52% (84) 7% (28) 0% (7) 5% (8) 2% (4) 3% (2) 62#1 Issue: Energy 43% (47) 24% (26) 7% (8) 5% (5) 5% (5) 6% (6) 08#1 Issue: Other 38% (48) 29% (36) 2% (6) 3% (4) % () 7% (22) 272016 Vote: Hillary Clinton 46% (334) 27% (200) 3% (9) 4% (3) 2% (6) 8% (55) 7262016 Vote: Donald Trump 44% (324) 3% (232) 2% (90) % () % (0) 0% (74) 7402016 Vote: Someone else 36% (65) 3% (56) 0% (8) 6% () 7% (3) 0% (7) 792016 Vote: Didnt Vote 46% (252) 22% (22) 2% (67) 5% (27) 2% (9) 4% (75) 550Voted in 2014: Yes 44% (623) 29% (407) 2% (64) 3% (44) 3% (37) 9% (25) 40Voted in 2014: No 44% (354) 25% (202) 3% (04) 4% (35) % (0) 2% (95) 8002012 Vote: Barack Obama 47% (407) 27% (233) 2% (09) 3% (29) 3% (27) 8% (70) 8752012 Vote: Mitt Romney 45% (247) 33% (8) % (58) 2% (4) % (7) 7% (40) 5472012 Vote: Other 42% (40) 3% (29) 3% (2) 2% (2) % () 0% (0) 942012 Vote: Didn’t Vote 4% (282) 24% (65) 3% (87) 5% (35) 2% () 5% (0) 6824-Region: Northeast 46% (80) 26% (0) 2% (46) 5% (2) % (5) % (4) 3944-Region: Midwest 44% (203) 30% (40) % (49) 3% (6) % (3) % (52) 4624-Region: South 45% (375) 27% (224) 3% () 3% (26) 2% (4) 9% (74) 8254-Region: West 42% (29) 28% (44) 2% (62) 3% (7) 5% (24) 0% (53) 520Favorable of Trump 44% (406) 29% (267) 3% (2) 3% (24) 2% (4) 0% (92) 924Unfavorable of Trump 47% (540) 28% (35) % (32) 4% (50) 2% (27) 7% (8) 44



21

Table HR3_1





Somewhatless likely

Much lesslikely


Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Very Favorable of Trump 44% (226) 27% (37) 3% (69) 2% (9) 2% (9) 3% (64) 55Somewhat Favorable of Trump 44% (80) 32% (30) 3% (52) 4% (5) % (5) 7% (28) 409Somewhat Unfavorable of Trump 43% (97) 3% (70) % (25) 4% (8) % (3) % (24) 228Very Unfavorable of Trump 48% (443) 27% (245) 2% (06) 5% (4) 3% (24) 6% (57) 96Frequent TVWatcher 49% (802) 29% (472) % (84) 3% (5) % (2) 7% (6) 646Frequent Movie Watchers 50% (492) 26% (262) 2% (5) 4% (35) % () 8% (76) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


22


Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I liked the original show




Somewhatless likely

Much lesslikely


Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Gender: Male 44% (467) 29% (303) 3% (43) 2% (20) % (5) % (4) 062Gender: Female 52% (592) 24% (272) % (22) 3% (29) 2% (26) 9% (98) 39Age: 18-29 49% (238) 20% (00) 4% (70) 3% (5) % (6) 2% (6) 490Age: 30-44 50% (263) 25% (33) 2% (63) 2% () 2% (8) 9% (45) 524Age: 45-54 50% (204) 23% (94) 4% (58) % (6) 2% (8) 9% (36) 406Age: 55-64 45% (55) 28% (97) 0% (35) 4% (3) 2% (7) % (38) 346Age: 65+ 45% (98) 34% (50) 9% (40) % (4) 3% (2) 7% (32) 436Generation Z: 18-21 48% (96) 23% (46) 2% (24) 3% (7) — (0) 4% (28) 20Millennial: Age 22-37 49% (28) 22% (27) 4% (80) 2% (4) % (8) 0% (58) 568Generation X: Age 38-53 5% (309) 24% (48) 2% (73) 2% () 2% (3) 9% (53) 608Boomers: Age 54-72 45% (326) 30% (26) % (76) 2% (7) 3% (8) 9% (65) 79PID: Dem (no lean) 48% (367) 26% (200) 4% (06) 2% (2) 3% (22) 8% (6) 769PID: Ind (no lean) 47% (273) 26% (52) 2% (68) 3% (20) % (7) % (66) 586PID: Rep (no lean) 50% (49) 26% (222) % (92) 2% (6) % (2) 0% (85) 846PID/Gender: DemMen 42% (52) 29% (03) 6% (57) % (3) 2% (8) 0% (38) 362PID/Gender: DemWomen 53% (24) 24% (97) 2% (48) 2% (9) 3% (4) 6% (24) 407PID/Gender: Ind Men 44% (23) 27% (77) 3% (36) 4% (2) % (4) 0% (29) 28PID/Gender: Ind Women 49% (49) 25% (75) 0% (32) 3% (8) % (3) 2% (37) 305PID/Gender: Rep Men 46% (9) 29% (22) 2% (50) % (4) % (3) % (48) 49PID/Gender: Rep Women 53% (228) 23% (99) 0% (42) 3% () 2% (9) 9% (37) 427Ideo: Liberal (1-3) 50% (370) 25% (87) % (84) 2% (8) 2% (7) 8% (59) 735Ideo: Moderate (4) 46% (26) 28% (33) 3% (63) 2% (0) % (4) 9% (44) 470Ideo: Conservative (5-7) 48% (356) 28% (205) 2% (88) 2% (8) 2% (2) 8% (6) 740Educ: College 48% (720) 24% (359) 3% (89) 2% (29) 2% (32) 2% (85) 53Educ: Bachelors degree 49% (29) 33% (46) 0% (46) 3% (3) % (5) 3% (5) 444Educ: Post-grad 49% (2) 29% (70) 2% (30) 3% (7) 2% (5) 5% (2) 244



23

Table HR3_4





Somewhatless likely

Much lesslikely


Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Income: Under 50k 46% (586) 24% (305) 4% (76) 2% (26) 2% (30) 2% (57) 280Income: 50k-100k 5% (37) 28% (76) 0% (63) 2% (3) % (8) 7% (43) 69Income: 100k+ 52% (56) 3% (94) 9% (26) 3% (0) % (4) 4% (2) 302Ethnicity: White 49% (836) 28% (480) % (83) 2% (37) 2% (33) 9% (53) 723Ethnicity: Hispanic 46% (62) 2% (73) 6% (55) 2% (8) 4% (3) % (39) 350Ethnicity: Afr. Am. 45% (23) 22% (59) 2% (57) 2% (5) — () % (29) 274Ethnicity: Other 49% (99) 7% (35) 3% (26) 3% (7) 3% (7) 5% (30) 204Relig: Protestant 49% (263) 32% (73) 9% (49) 3% (4) % (8) 6% (33) 539Relig: Roman Catholic 50% (89) 26% (98) % (42) 2% (6) 2% (7) 0% (37) 378Relig: Something Else 55% (22) 22% (48) 8% (7) % (3) 3% (6) % (25) 22Relig: Jewish 49% (28) 7% (0) 7% (0) 4% (2) % () 2% (7) 58Relig: Evangelical 47% (294) 26% (64) 5% (9) 2% (0) % (8) 9% (58) 626Relig: Non-Evang. Catholics 49% (277) 30% (66) 8% (47) 2% (2) % (8) 9% (50) 559Relig: All Christian 48% (57) 28% (330) 2% (38) 2% (22) % (6) 9% (07) 85Relig: All Non-Christian 55% (22) 22% (48) 8% (7) % (3) 3% (6) % (25) 22Community: Urban 47% (258) 2% (4) 6% (85) 2% () 2% (2) 2% (66) 546Community: Suburban 49% (490) 30% (297) % (0) 2% (25) % (3) 6% (6) 997Community: Rural 47% (3) 25% (64) % (70) 2% (3) 2% (6) 3% (85) 658Employ: Private Sector 5% (360) 28% (97) 2% (84) 2% (5) % (9) 7% (47) 70Employ: Government 53% (94) 7% (30) 3% (23) 4% (7) 2% (3) % (20) 77Employ: Self-Employed 50% (0) 24% (49) 4% (28) 3% (5) 3% (6) 7% (4) 203Employ: Homemaker 57% (72) 8% (22) % (4) 3% (4) — () 0% (2) 26Employ: Student 46% (50) 30% (32) 9% (0) 3% (3) % () % (2) 06Employ: Retired 42% (94) 34% (57) 0% (48) % (4) 3% (5) 9% (42) 460Employ: Unemployed 46% (83) 2% (38) % (20) 3% (5) — (0) 8% (32) 79Employ: Other 44% (06) 20% (49) 6% (38) 2% (5) 3% (7) 4% (34) 239Military HH: Yes 44% (66) 28% (06) 3% (48) 3% (3) % (2) % (40) 376Military HH: No 49% (893) 26% (468) 2% (28) 2% (36) 2% (39) 9% (72) 825RD/WT: Right Direction 46% (424) 26% (235) 3% (8) 2% (7) 2% (8) 2% () 922RD/WT: Wrong Track 50% (635) 27% (339) 2% (47) 2% (32) 2% (24) 8% (02) 279


24






Somewhatless likely

Much lesslikely


Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Trump Job Approve 48% (452) 27% (254) % (00) 2% (2) 2% (4) 0% (96) 937Trump Job Disapprove 50% (57) 26% (298) 2% (42) 2% (26) 2% (26) 7% (84) 47Trump Job Strongly Approve 48% (237) 27% (32) % (54) % (7) 2% (9) % (55) 494Trump Job Somewhat Approve 48% (25) 28% (22) % (47) 3% (4) % (5) 9% (4) 443Trump Job Somewhat Disapprove 48% (60) 28% (93) 3% (42) 2% (6) % (4) 9% (3) 336Trump Job Strongly Disapprove 5% (4) 25% (205) 2% (99) 3% (2) 3% (22) 6% (52) 8#1 Issue: Economy 50% (39) 27% (70) 2% (74) 2% (0) 2% () 7% (47) 632#1 Issue: Security 48% (45) 30% (92) 0% (30) 2% (5) % (4) 9% (28) 304#1 Issue: Health Care 49% (73) 26% (94) % (40) % (4) 2% (7) 0% (36) 354#1 Issue: Medicare / Social Security 43% (56) 27% (00) 4% (5) 2% (7) 2% (8) 2% (44) 366#1 Issue: Women’s Issues 4% (60) 27% (4) 5% (22) 6% (0) 3% (4) 7% () 49#1 Issue: Education 6% (99) 2% (20) % (7) 2% (3) 2% (3) 2% (9) 62#1 Issue: Energy 43% (46) 27% (29) 7% (8) 5% (5) 2% (2) 6% (7) 08#1 Issue: Other 47% (59) 23% (29) 9% (2) 4% (5) 2% (2) 6% (20) 272016 Vote: Hillary Clinton 49% (355) 25% (85) 3% (97) 3% (20) 2% (4) 7% (54) 7262016 Vote: Donald Trump 50% (368) 28% (204) % (84) 2% (3) % (9) 8% (62) 7402016 Vote: Someone else 39% (70) 3% (56) 3% (24) 2% (4) 4% (7) 0% (8) 792016 Vote: Didnt Vote 48% (262) 24% (30) % (60) 2% (9) 2% (2) 4% (78) 550Voted in 2014: Yes 48% (677) 27% (374) 2% (75) 2% (32) 2% (27) 8% (7) 40Voted in 2014: No 48% (382) 25% (20) % (90) 2% (7) 2% (5) 2% (95) 8002012 Vote: Barack Obama 49% (426) 26% (229) 2% (07) 2% (2) 2% (9) 8% (74) 8752012 Vote: Mitt Romney 52% (282) 29% (57) % (62) 2% (8) % (6) 6% (32) 5472012 Vote: Other 5% (48) 24% (22) 9% (8) 5% (5) % () 9% (9) 942012 Vote: Didn’t Vote 44% (302) 24% (66) 3% (87) 2% (4) 2% (5) 4% (98) 6824-Region: Northeast 48% (9) 26% (0) 2% (46) 3% () % (3) % (42) 3944-Region: Midwest 49% (224) 27% (24) 3% (58) % (6) % (5) 0% (45) 4624-Region: South 50% (44) 25% (20) 2% (98) 2% (9) % (8) 9% (76) 8254-Region: West 44% (230) 27% (39) 2% (63) 2% (2) 5% (26) 0% (50) 520Favorable of Trump 49% (45) 28% (255) % (04) 2% (5) 2% (5) 9% (84) 924Unfavorable of Trump 50% (572) 26% (296) 2% (40) 2% (27) 2% (26) 7% (84) 44



25

Table HR3_4





Somewhatless likely

Much lesslikely


Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Very Favorable of Trump 49% (25) 25% (28) 2% (63) % (6) 2% () % (56) 55Somewhat Favorable of Trump 49% (200) 3% (27) 0% (4) 2% (9) % (4) 7% (28) 409Somewhat Unfavorable of Trump 48% (09) 30% (68) 8% (9) 2% (5) % (2) % (24) 228Very Unfavorable of Trump 50% (462) 25% (228) 3% (2) 2% (22) 3% (24) 6% (60) 96Frequent TVWatcher 53% (878) 26% (427) % (79) 2% (28) 2% (28) 6% (05) 646Frequent Movie Watchers 53% (526) 25% (25) % (4) 2% (20) % (9) 7% (69) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


26


Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot will make me feel nostalgic




Somewhatless likely

Much lesslikely


Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Gender: Male 8% (94) 32% (337) 26% (278) 4% (46) 5% (55) 4% (52) 062Gender: Female 9% (29) 30% (34) 30% (338) 5% (52) 3% (29) 4% (59) 39Age: 18-29 27% (33) 28% (37) 23% (2) 4% (2) 3% (6) 4% (7) 490Age: 30-44 22% (3) 32% (67) 25% (32) 4% (23) 4% (9) 3% (69) 524Age: 45-54 8% (75) 33% (36) 25% (02) 5% (9) 3% (4) 5% (60) 406Age: 55-64 0% (33) 3% (09) 30% (04) 6% (20) 5% (8) 8% (62) 346Age: 65+ 4% (60) 30% (29) 38% (67) 3% (4) 4% (8) % (49) 436Generation Z: 18-21 27% (54) 25% (50) 24% (47) 3% (7) % (3) 20% (39) 20Millennial: Age 22-37 24% (34) 3% (76) 24% (37) 4% (25) 5% (27) 2% (69) 568Generation X: Age 38-53 2% (28) 32% (94) 25% (53) 5% (30) 3% (9) 4% (84) 608Boomers: Age 54-72 % (8) 33% (237) 34% (244) 4% (26) 4% (30) 4% (00) 79PID: Dem (no lean) 20% (5) 33% (252) 27% (205) 4% (33) 5% (40) % (88) 769PID: Ind (no lean) 8% (08) 28% (63) 3% (82) 6% (35) 3% (20) 4% (79) 586PID: Rep (no lean) 8% (55) 3% (264) 27% (229) 4% (3) 3% (24) 7% (43) 846PID/Gender: DemMen 8% (67) 32% (6) 24% (86) 5% (7) 7% (26) 4% (5) 362PID/Gender: DemWomen 2% (84) 33% (36) 29% (9) 4% (6) 3% (4) 9% (38) 407PID/Gender: Ind Men 8% (50) 3% (87) 3% (86) 7% (8) 5% (5) 9% (25) 28PID/Gender: Ind Women 9% (58) 25% (76) 3% (95) 5% (6) 2% (5) 8% (54) 305PID/Gender: Rep Men 8% (77) 32% (34) 25% (06) 3% () 3% (4) 8% (76) 49PID/Gender: Rep Women 8% (78) 30% (30) 29% (24) 4% (9) 2% (0) 6% (67) 427Ideo: Liberal (1-3) 23% (70) 36% (262) 25% (86) 4% (26) 2% (5) 0% (75) 735Ideo: Moderate (4) 7% (8) 32% (50) 32% (48) 3% (2) 5% (24) 2% (55) 470Ideo: Conservative (5-7) 6% (2) 29% (28) 30% (22) 6% (44) 5% (37) 3% (99) 740Educ: College 8% (27) 27% (405) 29% (438) 5% (7) 4% (58) 8% (269) 53Educ: Bachelors degree 22% (96) 42% (88) 23% (02) 4% (6) 4% (6) 6% (26) 444Educ: Post-grad 9% (46) 35% (85) 3% (76) 4% () 4% (0) 7% (6) 244



27

Table HR3_5





Somewhatless likely

Much lesslikely


Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Income: Under 50k 8% (230) 26% (337) 29% (369) 5% (66) 4% (54) 7% (223) 280Income: 50k-100k 22% (35) 32% (97) 29% (77) 4% (22) 4% (23) 0% (65) 69Income: 100k+ 6% (48) 48% (44) 23% (70) 3% (9) 2% (8) 7% (23) 302Ethnicity: White 9% (325) 32% (555) 29% (49) 4% (74) 3% (5) 3% (227) 723Ethnicity: Hispanic 28% (97) 24% (86) 24% (83) 5% (8) 5% (7) 4% (49) 350Ethnicity: Afr. Am. 5% (40) 26% (72) 27% (74) 5% (2) 8% (2) 20% (54) 274Ethnicity: Other 24% (48) 25% (50) 25% (5) 6% (2) 6% (3) 5% (3) 204Relig: Protestant 20% (08) 32% (73) 29% (56) 4% (23) 4% (20) % (59) 539Relig: Roman Catholic 9% (72) 33% (25) 28% (07) 3% (3) 3% () 3% (49) 378Relig: Something Else 8% (39) 24% (54) 28% (62) 5% (2) 4% (0) 20% (43) 22Relig: Jewish 9% () 39% (23) 20% (2) 4% (2) — (0) 7% (0) 58Relig: Evangelical 8% (6) 26% (6) 3% (94) 5% (29) 4% (25) 6% (02) 626Relig: Non-Evang. Catholics 9% (03) 35% (96) 28% (59) 4% (20) 3% (6) % (64) 559Relig: All Christian 8% (29) 30% (357) 30% (353) 4% (49) 3% (4) 4% (66) 85Relig: All Non-Christian 8% (39) 24% (54) 28% (62) 5% (2) 4% (0) 20% (43) 22Community: Urban 8% (00) 32% (74) 26% (4) 3% (5) 5% (30) 6% (87) 546Community: Suburban 20% (200) 34% (340) 27% (27) 4% (42) 3% (30) % (3) 997Community: Rural 7% (3) 25% (64) 3% (203) 6% (4) 4% (25) 7% () 658Employ: Private Sector 2% (48) 36% (253) 25% (78) 5% (32) 4% (29) 0% (69) 70Employ: Government 24% (43) 33% (58) 9% (33) 6% () 4% (8) 4% (25) 77Employ: Self-Employed 20% (40) 29% (59) 30% (6) 5% (9) 5% (0) 2% (24) 203Employ: Homemaker 9% (23) 32% (40) 30% (38) 3% (4) % () 5% (9) 26Employ: Student 25% (26) 28% (30) 23% (25) % (2) 3% (3) 9% (2) 06Employ: Retired 2% (53) 3% (43) 37% (69) 3% (6) 4% (9) 3% (60) 460Employ: Unemployed 23% (42) 8% (33) 27% (49) 5% (9) 4% (7) 22% (39) 79Employ: Other 6% (38) 26% (6) 27% (63) 6% (5) 3% (8) 22% (53) 239Military HH: Yes 9% (73) 30% (2) 29% (0) 3% (2) 3% (2) 5% (57) 376Military HH: No 9% (340) 3% (566) 28% (506) 5% (86) 4% (73) 4% (254) 825RD/WT: Right Direction 7% (54) 27% (249) 30% (274) 5% (49) 4% (36) 7% (59) 922RD/WT: Wrong Track 20% (259) 34% (429) 27% (342) 4% (49) 4% (49) 2% (52) 279


28






Somewhatless likely

Much lesslikely


Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Trump Job Approve 7% (62) 29% (272) 30% (278) 5% (46) 5% (44) 5% (36) 937Trump Job Disapprove 2% (236) 34% (387) 27% (30) 4% (49) 3% (39) % (25) 47Trump Job Strongly Approve 8% (9) 26% (27) 3% (5) 4% (2) 5% (26) 6% (77) 494Trump Job Somewhat Approve 6% (7) 33% (44) 29% (27) 6% (25) 4% (7) 3% (60) 443Trump Job Somewhat Disapprove 20% (67) 3% (04) 25% (83) 5% (8) 4% (3) 5% (5) 336Trump Job Strongly Disapprove 2% (68) 35% (283) 28% (226) 4% (3) 3% (26) 9% (75) 8#1 Issue: Economy 20% (23) 33% (20) 27% (7) 5% (3) 3% (9) 2% (77) 632#1 Issue: Security 8% (56) 32% (97) 29% (88) 5% (6) 5% (7) 0% (3) 304#1 Issue: Health Care 9% (67) 28% (00) 30% (08) 3% (9) 4% (2) 6% (58) 354#1 Issue: Medicare / Social Security 5% (53) 28% (0) 35% (27) 4% (5) 3% (0) 6% (60) 366#1 Issue: Women’s Issues 8% (28) 37% (55) 23% (34) 8% (2) 4% (6) 0% (5) 49#1 Issue: Education 25% (40) 3% (50) 8% (29) 5% (8) 3% (4) 9% (3) 62#1 Issue: Energy 20% (2) 35% (38) 27% (29) 4% (5) 9% (0) 5% (6) 08#1 Issue: Other 20% (25) 23% (29) 24% (3) 2% (3) 5% (6) 26% (32) 272016 Vote: Hillary Clinton 2% (53) 34% (247) 28% (20) 3% (20) 3% (24) % (80) 7262016 Vote: Donald Trump 7% (27) 30% (224) 30% (223) 5% (36) 4% (26) 4% (04) 7402016 Vote: Someone else 5% (28) 30% (54) 28% (50) 6% () 8% (5) 2% (2) 792016 Vote: Didnt Vote 9% (04) 28% (53) 25% (38) 6% (3) 4% (9) 9% (05) 550Voted in 2014: Yes 8% (258) 3% (435) 30% (42) 4% (56) 4% (54) 3% (77) 40Voted in 2014: No 9% (56) 30% (243) 24% (95) 5% (42) 4% (3) 7% (34) 8002012 Vote: Barack Obama 9% (62) 34% (297) 28% (247) 4% (36) 4% (3) 2% (0) 8752012 Vote: Mitt Romney 9% (05) 29% (6) 30% (67) 4% (23) 4% (24) 2% (68) 5472012 Vote: Other 4% (4) 34% (32) 35% (33) 2% (2) 2% (2) 2% () 942012 Vote: Didn’t Vote 9% (33) 28% (88) 24% (66) 5% (37) 4% (27) 9% (3) 6824-Region: Northeast 20% (77) 35% (38) 27% (08) 5% (8) % (4) 2% (48) 3944-Region: Midwest 7% (77) 33% (54) 27% (27) 3% (4) 5% (23) 4% (67) 4624-Region: South 8% (45) 29% (237) 30% (244) 5% (38) 4% (29) 6% (3) 8254-Region: West 22% (4) 29% (48) 26% (37) 5% (27) 6% (29) 2% (65) 520Favorable of Trump 7% (60) 29% (265) 30% (280) 5% (48) 4% (39) 4% (32) 924Unfavorable of Trump 2% (242) 34% (39) 27% (304) 4% (46) 3% (39) % (22) 44



29

Table HR3_5





Somewhatless likely

Much lesslikely


Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Very Favorable of Trump 6% (84) 24% (25) 32% (65) 6% (32) 5% (24) 6% (84) 55Somewhat Favorable of Trump 8% (76) 34% (40) 28% (6) 4% (5) 4% (6) 2% (48) 409Somewhat Unfavorable of Trump 20% (46) 32% (73) 23% (53) 5% (2) 5% () 4% (33) 228Very Unfavorable of Trump 2% (95) 35% (39) 27% (25) 4% (34) 3% (28) 0% (89) 96Frequent TVWatcher 2% (35) 33% (546) 28% (46) 4% (65) 3% (52) 0% (7) 646Frequent Movie Watchers 22% (223) 33% (325) 27% (263) 4% (35) 3% (32) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


30


Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot has a more modern setting




Somewhatless likely

Much lesslikely


Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Gender: Male 3% (40) 23% (248) 38% (409) 9% (9) 4% (39) 3% (35) 062Gender: Female 9% (05) 28% (37) 38% (432) 8% (9) 3% (35) 4% (58) 39Age: 18-29 7% (82) 23% (0) 34% (64) 0% (49) 3% (6) 4% (68) 490Age: 30-44 4% (76) 28% (46) 36% (87) 8% (4) 2% (2) 2% (6) 524Age: 45-54 % (43) 29% (7) 36% (47) 6% (25) 5% (8) 4% (55) 406Age: 55-64 5% (9) 22% (74) 40% (37) % (39) 4% (5) 8% (6) 346Age: 65+ 6% (25) 27% (8) 47% (205) 6% (28) 3% (4) % (47) 436Generation Z: 18-21 % (23) 24% (48) 3% (62) 3% (26) 4% (8) 7% (34) 20Millennial: Age 22-37 7% (98) 25% (4) 36% (203) 8% (45) 2% (4) 2% (67) 568Generation X: Age 38-53 3% (76) 29% (77) 35% (25) 7% (42) 4% (22) 2% (75) 608Boomers: Age 54-72 6% (4) 25% (80) 43% (309) 8% (60) 4% (26) 4% (04) 79PID: Dem (no lean) 4% (06) 27% (209) 38% (288) 7% (56) 3% (23) % (87) 769PID: Ind (no lean) 9% (55) 26% (50) 39% (230) 9% (52) 4% (22) 3% (77) 586PID: Rep (no lean) 0% (83) 24% (206) 38% (322) 9% (75) 4% (3) 5% (28) 846PID/Gender: DemMen 8% (64) 22% (78) 38% (36) 7% (26) 4% (4) 2% (44) 362PID/Gender: DemWomen 0% (42) 32% (3) 37% (52) 7% (29) 2% (9) % (43) 407PID/Gender: Ind Men 0% (28) 23% (64) 42% (8) 2% (33) 4% (0) 0% (27) 28PID/Gender: Ind Women 9% (27) 28% (87) 37% (2) 6% (9) 4% () 6% (49) 305PID/Gender: Rep Men % (48) 25% (06) 37% (54) 8% (32) 4% (5) 5% (63) 49PID/Gender: Rep Women 8% (36) 23% (00) 39% (68) 0% (43) 4% (5) 5% (65) 427Ideo: Liberal (1-3) 6% (4) 30% (28) 36% (264) 7% (50) 2% (7) 0% (72) 735Ideo: Moderate (4) 2% (54) 26% (20) 42% (96) 7% (32) 3% (5) % (52) 470Ideo: Conservative (5-7) 8% (58) 23% (68) 4% (304) % (82) 5% (37) 2% (90) 740Educ: College % (72) 24% (359) 36% (547) 8% (27) 4% (59) 6% (249) 53Educ: Bachelors degree 0% (46) 3% (38) 44% (96) 8% (34) % (5) 6% (26) 444Educ: Post-grad % (27) 28% (69) 40% (98) 9% (22) 4% () 7% (7) 244



31

Table HR3_6





Somewhatless likely

Much lesslikely


Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Income: Under 50k 2% (59) 23% (292) 36% (460) 9% (9) 4% (48) 6% (202) 280Income: 50k-100k 0% (63) 28% (76) 42% (257) 7% (42) 3% (6) 0% (65) 69Income: 100k+ 7% (22) 32% (97) 4% (24) 7% (22) 4% () 9% (26) 302Ethnicity: White 9% (53) 25% (438) 4% (709) 8% (43) 3% (57) 3% (222) 723Ethnicity: Hispanic 20% (69) 26% (9) 32% (0) % (37) 2% (9) 0% (34) 350Ethnicity: Afr. Am. 8% (5) 27% (73) 26% (72) 9% (24) 4% (2) 6% (43) 274Ethnicity: Other 20% (4) 27% (55) 29% (60) 8% (6) 3% (6) 3% (27) 204Relig: Protestant 9% (47) 26% (40) 40% (26) 2% (64) 4% (2) 9% (5) 539Relig: Roman Catholic 4% (54) 25% (93) 42% (57) 5% (7) 3% (2) 2% (45) 378Relig: Something Else 0% (23) 25% (56) 35% (76) 6% (3) 4% (9) 20% (44) 22Relig: Jewish 8% (5) 34% (20) 32% (9) 7% (4) 3% (2) 6% (0) 58Relig: Evangelical 2% (75) 24% (50) 38% (235) 9% (54) 4% (28) 3% (83) 626Relig: Non-Evang. Catholics % (59) 26% (46) 43% (239) 8% (43) 2% (0) % (63) 559Relig: All Christian % (34) 25% (296) 40% (474) 8% (97) 3% (38) 2% (46) 85Relig: All Non-Christian 0% (23) 25% (56) 35% (76) 6% (3) 4% (9) 20% (44) 22Community: Urban 4% (79) 26% (40) 38% (205) 6% (33) 3% (8) 3% (7) 546Community: Suburban % (2) 26% (260) 39% (39) 9% (94) 3% (29) % () 997Community: Rural 8% (54) 25% (66) 37% (244) 8% (55) 4% (28) 7% () 658Employ: Private Sector 3% (9) 28% (200) 38% (272) 8% (60) 3% (8) 0% (68) 70Employ: Government 4% (25) 23% (40) 39% (68) 8% (4) 5% (9) 2% (2) 77Employ: Self-Employed 3% (26) 23% (47) 39% (80) 8% (6) 6% (3) % (22) 203Employ: Homemaker 9% () 26% (33) 35% (44) 4% (7) 3% (3) 4% (8) 26Employ: Student 4% (5) 25% (26) 30% (32) 2% (3) 4% (4) 6% (7) 06Employ: Retired 6% (27) 26% (20) 44% (202) 7% (34) 3% (6) 3% (60) 460Employ: Unemployed 2% (2) 22% (39) 35% (63) 8% (4) 2% (4) 2% (37) 79Employ: Other 2% (29) 25% (60) 34% (80) 6% (5) 3% (6) 20% (49) 239Military HH: Yes 2% (47) 22% (83) 4% (55) 9% (34) 3% () 2% (45) 376Military HH: No % (98) 26% (483) 38% (686) 8% (48) 3% (64) 4% (247) 825RD/WT: Right Direction % (98) 2% (93) 40% (365) 9% (79) 5% (45) 6% (44) 922RD/WT: Wrong Track 2% (47) 29% (373) 37% (476) 8% (04) 2% (30) 2% (49) 279


32






Somewhatless likely

Much lesslikely


Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Trump Job Approve 9% (86) 22% (20) 4% (386) 9% (8) 5% (47) 4% (27) 937Trump Job Disapprove 3% (49) 29% (338) 37% (42) 8% (89) 2% (27) % (23) 47Trump Job Strongly Approve % (56) 9% (96) 39% (95) 0% (49) 5% (27) 4% (7) 494Trump Job Somewhat Approve 7% (3) 26% (4) 43% (92) 7% (3) 4% (20) 3% (56) 443Trump Job Somewhat Disapprove % (38) 3% (04) 35% (9) 9% (32) 2% (5) % (39) 336Trump Job Strongly Disapprove 4% () 29% (234) 37% (302) 7% (58) 3% (22) 0% (85) 8#1 Issue: Economy % (67) 28% (75) 38% (24) 9% (55) 4% (28) 0% (66) 632#1 Issue: Security % (33) 26% (80) 36% (09) 2% (37) 5% (5) 0% (3) 304#1 Issue: Health Care 2% (44) 23% (83) 39% (39) 6% (23) 2% (9) 6% (56) 354#1 Issue: Medicare / Social Security 9% (33) 23% (86) 42% (53) 8% (30) % (5) 6% (59) 366#1 Issue: Women’s Issues 3% (9) 33% (49) 34% (50) 7% () % () 3% (9) 49#1 Issue: Education 5% (25) 24% (39) 34% (54) 8% (3) 3% (5) 6% (26) 62#1 Issue: Energy 4% (6) 23% (25) 44% (48) 5% (5) 8% (9) 5% (5) 08#1 Issue: Other 7% (9) 24% (30) 37% (46) 7% (9) 2% (2) 23% (29) 272016 Vote: Hillary Clinton 5% (09) 28% (20) 38% (278) 7% (50) 2% (3) 0% (74) 7262016 Vote: Donald Trump 8% (62) 23% (72) 43% (320) 9% (63) 4% (28) 3% (94) 7402016 Vote: Someone else 6% (2) 25% (46) 37% (67) 0% (8) 8% (4) 4% (24) 792016 Vote: Didnt Vote % (62) 27% (47) 32% (74) 9% (48) 4% (2) 8% (99) 550Voted in 2014: Yes 0% (47) 26% (359) 40% (565) 8% (3) 4% (49) 2% (67) 40Voted in 2014: No 2% (98) 26% (207) 34% (276) 9% (70) 3% (25) 6% (25) 8002012 Vote: Barack Obama % (00) 29% (257) 38% (333) 6% (55) 3% (27) 2% (03) 8752012 Vote: Mitt Romney 9% (50) 22% (9) 45% (247) 9% (5) 4% (24) 0% (55) 5472012 Vote: Other 4% (3) 20% (9) 44% (4) 0% (0) 4% (4) 7% (6) 942012 Vote: Didn’t Vote 3% (9) 25% (69) 32% (28) 0% (67) 3% (9) 7% (8) 6824-Region: Northeast 9% (35) 28% (0) 4% (6) 7% (29) 3% () 2% (47) 3944-Region: Midwest % (52) 22% (02) 4% (9) 9% (4) 3% (2) 4% (64) 4624-Region: South 2% (00) 28% (23) 35% (288) 8% (69) 3% (28) 3% (09) 8254-Region: West % (57) 23% (22) 39% (20) 9% (44) 5% (24) 4% (72) 520Favorable of Trump 0% (89) 22% (204) 42% (389) 9% (8) 4% (39) 3% (22) 924Unfavorable of Trump 2% (4) 30% (340) 37% (427) 8% (86) 3% (3) 0% (20) 44



33

Table HR3_6





Somewhatless likely

Much lesslikely


Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Very Favorable of Trump % (58) 9% (98) 40% (206) 9% (47) 5% (25) 6% (8) 55Somewhat Favorable of Trump 7% (3) 26% (06) 45% (84) 8% (34) 3% (4) 0% (4) 409Somewhat Unfavorable of Trump 9% (20) 30% (68) 38% (87) 9% (20) 3% (6) % (26) 228Very Unfavorable of Trump 3% (20) 30% (27) 37% (340) 7% (66) 3% (25) 0% (94) 96Frequent TVWatcher 2% (202) 28% (469) 39% (647) 8% (26) 3% (43) 0% (59) 646Frequent Movie Watchers 6% (56) 27% (270) 36% (356) 8% (80) 2% (2) % (06) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


34


Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot is relevant to current events and social issues




Somewhatless likely

Much lesslikely


Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Gender: Male 6% (70) 25% (266) 3% (332) 7% (76) 7% (70) 4% (47) 062Gender: Female 7% (92) 29% (327) 3% (352) 6% (64) 4% (50) 4% (54) 39Age: 18-29 9% (95) 26% (27) 28% (38) 6% (3) 7% (32) 4% (67) 490Age: 30-44 8% (96) 28% (48) 28% (48) 6% (3) 6% (3) 3% (70) 524Age: 45-54 4% (56) 28% (3) 34% (38) 8% (3) 4% (6) 3% (5) 406Age: 55-64 0% (36) 27% (94) 32% (2) 5% (8) 7% (24) 8% (6) 346Age: 65+ 9% (8) 25% (0) 34% (48) 7% (29) 4% (6) 2% (52) 436Generation Z: 18-21 6% (32) 27% (54) 26% (53) 9% (8) 8% (6) 4% (29) 20Millennial: Age 22-37 9% (09) 28% (6) 28% (58) 4% (25) 6% (35) 4% (80) 568Generation X: Age 38-53 6% (98) 28% (67) 3% (9) 8% (46) 4% (27) 3% (78) 608Boomers: Age 54-72 5% (06) 26% (86) 34% (246) 6% (43) 5% (35) 4% (04) 79PID: Dem (no lean) 2% (64) 3% (240) 27% (2) 5% (36) 3% (25) 2% (94) 769PID: Ind (no lean) 4% (80) 27% (59) 34% (20) 6% (33) 6% (34) 3% (78) 586PID: Rep (no lean) 4% (9) 23% (95) 32% (27) 8% (7) 7% (6) 5% (29) 846PID/Gender: DemMen 2% (77) 29% (06) 27% (98) 6% (20) 4% (3) 3% (49) 362PID/Gender: DemWomen 2% (87) 33% (34) 28% (3) 4% (6) 3% () % (45) 407PID/Gender: Ind Men 2% (34) 22% (62) 39% (09) 7% (2) 8% (22) 2% (33) 28PID/Gender: Ind Women 5% (46) 32% (96) 30% (93) 4% (2) 4% (2) 5% (45) 305PID/Gender: Rep Men 4% (60) 23% (98) 30% (25) 8% (35) 8% (34) 6% (66) 49PID/Gender: Rep Women 4% (59) 23% (96) 34% (46) 8% (36) 6% (27) 5% (64) 427Ideo: Liberal (1-3) 23% (72) 33% (246) 25% (86) 5% (36) 4% (26) 0% (70) 735Ideo: Moderate (4) 5% (69) 28% (32) 36% (70) 5% (24) 4% (9) 2% (56) 470Ideo: Conservative (5-7) 3% (93) 24% (78) 34% (249) 9% (67) 8% (58) 3% (95) 740Educ: College 6% (244) 23% (354) 32% (484) 6% (93) 5% (82) 7% (256) 53Educ: Bachelors degree 7% (76) 35% (57) 30% (33) 6% (28) 5% (20) 7% (30) 444Educ: Post-grad 7% (42) 34% (82) 27% (67) 8% (20) 7% (7) 6% (6) 244



35

Table HR3_7





Somewhatless likely

Much lesslikely


Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Income: Under 50k 6% (204) 24% (304) 32% (4) 7% (84) 5% (67) 6% (20) 280Income: 50k-100k 6% (00) 30% (84) 30% (86) 6% (39) 7% (4) % (68) 69Income: 100k+ 9% (58) 35% (05) 29% (87) 5% (6) 4% (3) 8% (23) 302Ethnicity: White 5% (253) 27% (462) 34% (580) 6% (0) 6% (96) 3% (222) 723Ethnicity: Hispanic 25% (86) 24% (86) 28% (97) 4% (5) 6% (2) 3% (44) 350Ethnicity: Afr. Am. 2% (59) 26% (72) 25% (70) 6% (7) 3% (7) 8% (49) 274Ethnicity: Other 25% (5) 28% (58) 7% (35) 6% (3) 8% (7) 5% (30) 204Relig: Protestant 5% (79) 28% (49) 34% (83) 0% (52) 6% (3) 8% (44) 539Relig: Roman Catholic 20% (75) 26% (97) 30% (4) 6% (2) 4% (4) 5% (58) 378Relig: Something Else 5% (33) 24% (53) 30% (66) 4% (8) 6% (4) 2% (46) 22Relig: Jewish 2% (2) 37% (22) 23% (3) % () % () 6% (9) 58Relig: Evangelical 5% (92) 25% (58) 34% (2) 9% (55) 5% (32) 3% (79) 626Relig: Non-Evang. Catholics 8% (03) 28% (58) 3% (7) 6% (32) 4% (23) 3% (73) 559Relig: All Christian 6% (96) 27% (35) 32% (382) 7% (86) 5% (54) 3% (52) 85Relig: All Non-Christian 5% (33) 24% (53) 30% (66) 4% (8) 6% (4) 2% (46) 22Community: Urban 20% (0) 28% (53) 30% (62) 3% (8) 4% (2) 5% (82) 546Community: Suburban 8% (75) 29% (285) 3% (307) 7% (68) 6% (57) 0% (04) 997Community: Rural 2% (77) 24% (55) 33% (25) 8% (54) 6% (42) 8% (6) 658Employ: Private Sector 7% (23) 33% (23) 29% (206) 5% (39) 4% (30) % (8) 70Employ: Government 9% (33) 23% (40) 32% (57) 7% (2) 6% (0) 4% (25) 77Employ: Self-Employed 4% (28) 26% (53) 35% (72) 2% (24) 4% (9) 9% (8) 203Employ: Homemaker % (4) 2% (26) 38% (48) 5% (7) 9% () 6% (20) 26Employ: Student 8% (9) 30% (3) 23% (24) 3% (4) 5% (6) 2% (2) 06Employ: Retired 5% (70) 26% (22) 33% (54) 6% (27) 6% (27) 3% (60) 460Employ: Unemployed 20% (35) 23% (42) 27% (48) 3% (5) 6% () 22% (39) 79Employ: Other 7% (40) 20% (47) 32% (76) 5% (2) 7% (6) 20% (47) 239Military HH: Yes 5% (56) 26% (98) 36% (36) 6% (23) 4% (6) 2% (47) 376Military HH: No 7% (306) 27% (495) 30% (548) 6% (7) 6% (04) 4% (255) 825RD/WT: Right Direction 2% (3) 22% (202) 34% (35) 8% (74) 7% (68) 6% (5) 922RD/WT: Wrong Track 9% (249) 3% (39) 29% (369) 5% (66) 4% (52) 2% (5) 279


36






Somewhatless likely

Much lesslikely


Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Trump Job Approve 3% (8) 23% (22) 34% (323) 9% (8) 7% (67) 5% (37) 937Trump Job Disapprove 2% (236) 32% (37) 28% (32) 4% (5) 4% (45) % (23) 47Trump Job Strongly Approve 5% (72) 20% (99) 33% (65) 7% (34) 9% (42) 6% (8) 494Trump Job Somewhat Approve 0% (46) 25% (2) 36% (58) % (47) 6% (25) 3% (56) 443Trump Job Somewhat Disapprove 4% (47) 29% (98) 30% (02) 9% (3) 5% (7) 2% (4) 336Trump Job Strongly Disapprove 23% (90) 34% (272) 27% (29) 2% (20) 3% (27) 0% (82) 8#1 Issue: Economy 6% (99) 28% (75) 3% (94) 9% (54) 6% (40) % (70) 632#1 Issue: Security 4% (42) 27% (82) 3% (95) 9% (29) 8% (23) % (34) 304#1 Issue: Health Care 8% (65) 26% (9) 32% (5) 4% (4) 3% (2) 6% (57) 354#1 Issue: Medicare / Social Security 4% (53) 26% (96) 34% (24) 5% (8) 3% (2) 7% (63) 366#1 Issue: Women’s Issues 24% (35) 3% (47) 24% (36) 3% (5) 6% (9) 2% (8) 49#1 Issue: Education 6% (26) 27% (44) 32% (52) 4% (6) 5% (8) 6% (26) 62#1 Issue: Energy 9% (20) 27% (29) 26% (28) % (2) 0% (0) 8% (8) 08#1 Issue: Other 7% (22) 23% (30) 32% (40) 3% (3) 5% (7) 20% (25) 272016 Vote: Hillary Clinton 23% (69) 3% (227) 30% (25) 4% (26) 2% (3) 0% (76) 7262016 Vote: Donald Trump 3% (94) 25% (83) 34% (254) 7% (5) 7% (55) 4% (02) 7402016 Vote: Someone else 0% (8) 23% (4) 35% (63) 0% (8) 8% (5) 3% (24) 792016 Vote: Didnt Vote 5% (80) 25% (38) 27% (50) 8% (45) 7% (36) 8% (00) 550Voted in 2014: Yes 6% (230) 28% (387) 3% (440) 6% (89) 5% (77) 3% (78) 40Voted in 2014: No 7% (33) 26% (206) 3% (244) 6% (5) 5% (43) 5% (23) 8002012 Vote: Barack Obama 20% (78) 32% (276) 29% (253) 4% (34) 3% (26) 2% (08) 8752012 Vote: Mitt Romney 2% (67) 24% (3) 35% (94) 0% (55) 8% (44) 0% (56) 5472012 Vote: Other 9% (8) 26% (24) 3% (29) 9% (9) 7% (6) 8% (7) 942012 Vote: Didn’t Vote 6% (08) 24% (62) 30% (206) 6% (43) 6% (43) 8% (20) 6824-Region: Northeast 2% (84) 26% (03) 32% (25) 5% (2) 2% (7) 3% (53) 3944-Region: Midwest 3% (62) 27% (24) 34% (58) 5% (23) 6% (26) 5% (70) 4624-Region: South 5% (22) 29% (237) 3% (258) 7% (57) 6% (47) 2% (03) 8254-Region: West 8% (95) 25% (29) 27% (42) 7% (39) 8% (40) 4% (75) 520Favorable of Trump 3% (6) 22% (203) 36% (329) 8% (74) 8% (70) 4% (32) 924Unfavorable of Trump 20% (234) 33% (375) 28% (38) 5% (58) 4% (43) 0% (6) 44



37

Table HR3_7





Somewhatless likely

Much lesslikely


Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Very Favorable of Trump 2% (63) 9% (99) 36% (83) 7% (37) 9% (48) 6% (83) 55Somewhat Favorable of Trump 3% (52) 25% (04) 36% (46) 9% (37) 5% (22) 2% (49) 409Somewhat Unfavorable of Trump 3% (30) 35% (79) 24% (56) 9% (20) 6% (4) 3% (29) 228Very Unfavorable of Trump 22% (204) 32% (296) 29% (263) 4% (38) 3% (29) 9% (87) 96Frequent TVWatcher 9% (33) 30% (486) 3% (502) 5% (89) 5% (86) 0% (7) 646Frequent Movie Watchers 20% (96) 29% (288) 29% (282) 6% (60) 5% (50) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


38


Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I have heard family or friends talk about the original show




Somewhatless likely

Much lesslikely


Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Gender: Male 8% (92) 3% (327) 3% (326) 4% (39) 3% (35) 3% (4) 062Gender: Female 9% (23) 30% (343) 33% (38) 2% (28) 2% (9) 4% (54) 39Age: 18-29 25% (24) 30% (46) 24% (7) 4% (2) 4% (9) 3% (63) 490Age: 30-44 24% (23) 3% (64) 28% (44) 5% (24) 2% (0) % (58) 524Age: 45-54 8% (74) 34% (39) 3% (25) 2% (9) 2% (7) 3% (5) 406Age: 55-64 0% (34) 28% (97) 39% (34) 2% (8) 2% (8) 9% (64) 346Age: 65+ % (49) 29% (25) 43% (86) % (6) 2% () 4% (59) 436Generation Z: 18-21 27% (54) 30% (6) 2% (4) 5% (9) 2% (3) 6% (3) 20Millennial: Age 22-37 25% (43) 30% (72) 26% (46) 4% (24) 3% (9) % (64) 568Generation X: Age 38-53 20% (20) 33% (99) 30% (84) 3% (2) 2% (4) % (69) 608Boomers: Age 54-72 0% (74) 30% (26) 40% (286) 2% () 3% (9) 6% (2) 79PID: Dem (no lean) 2% (59) 32% (247) 3% (239) 3% (23) 2% (8) % (83) 769PID: Ind (no lean) 5% (87) 30% (75) 36% (20) 2% () 3% (6) 5% (87) 586PID: Rep (no lean) 9% (58) 29% (249) 3% (259) 4% (34) 2% (2) 5% (25) 846PID/Gender: DemMen 22% (79) 32% (4) 26% (95) 3% (2) 4% (4) 3% (47) 362PID/Gender: DemWomen 20% (80) 33% (32) 35% (44) 3% (0) % (4) 9% (36) 407PID/Gender: Ind Men 4% (40) 3% (88) 39% (09) 2% (5) 4% (0) 0% (29) 28PID/Gender: Ind Women 5% (47) 28% (87) 33% (0) 2% (7) 2% (6) 9% (58) 305PID/Gender: Rep Men 7% (73) 30% (25) 29% (22) 5% (23) 3% () 6% (65) 49PID/Gender: Rep Women 20% (86) 29% (24) 32% (36) 3% () 2% (0) 4% (60) 427Ideo: Liberal (1-3) 23% (70) 33% (243) 3% (23) 2% (5) 2% () 9% (66) 735Ideo: Moderate (4) 7% (82) 32% (5) 33% (56) 5% (22) % (6) % (52) 470Ideo: Conservative (5-7) 5% (4) 30% (222) 34% (253) 3% (2) 4% (3) 3% (99) 740Educ: College 9% (292) 27% (43) 3% (463) 3% (49) 3% (46) 6% (249) 53Educ: Bachelors degree 7% (75) 36% (6) 37% (66) 2% (0) % (5) 6% (27) 444Educ: Post-grad 5% (37) 40% (97) 32% (79) 4% (9) 2% (4) 8% (9) 244



39

Table HR3_8





Somewhatless likely

Much lesslikely


Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Income: Under 50k 9% (244) 26% (336) 3% (399) 4% (47) 3% (40) 7% (24) 280Income: 50k-100k 20% (2) 32% (97) 35% (24) 3% (6) % (9) 0% (63) 69Income: 100k+ 3% (40) 46% (38) 3% (94) 2% (5) 2% (6) 6% (9) 302Ethnicity: White 7% (287) 32% (555) 33% (577) 3% (44) 2% (34) 3% (227) 723Ethnicity: Hispanic 28% (97) 27% (94) 27% (96) 4% (4) 4% (3) 0% (36) 350Ethnicity: Afr. Am. 24% (65) 22% (59) 30% (82) 6% (6) 4% (2) 4% (39) 274Ethnicity: Other 26% (52) 28% (57) 24% (48) 4% (8) 4% (9) 5% (30) 204Relig: Protestant 6% (88) 34% (82) 36% (95) 2% () 2% (9) 0% (54) 539Relig: Roman Catholic 22% (84) 30% (4) 30% (3) % (5) 3% (2) 3% (49) 378Relig: Something Else 23% (50) 25% (56) 26% (58) 2% (4) 3% (7) 2% (46) 22Relig: Jewish 8% (0) 39% (22) 25% (4) % (0) 2% () 6% (9) 58Relig: Evangelical 9% (20) 32% (97) 34% (2) % (8) 3% (6) 2% (73) 626Relig: Non-Evang. Catholics 8% (02) 3% (74) 34% (89) 2% (2) 2% (0) 3% (73) 559Relig: All Christian 9% (222) 3% (372) 34% (400) 2% (20) 2% (25) 2% (46) 85Relig: All Non-Christian 23% (50) 25% (56) 26% (58) 2% (4) 3% (7) 2% (46) 22Community: Urban 22% (8) 27% (46) 3% (67) 5% (27) 2% (3) 4% (75) 546Community: Suburban 8% (79) 34% (334) 34% (337) 2% (25) 2% (6) % (06) 997Community: Rural 6% (08) 29% (9) 3% (203) 3% (7) 4% (25) 7% (4) 658Employ: Private Sector 2% (47) 36% (254) 30% (20) 2% (8) 2% (4) 9% (67) 70Employ: Government 9% (34) 35% (62) 23% (4) 4% (7) 5% (9) 3% (23) 77Employ: Self-Employed 20% (4) 3% (64) 29% (59) 8% (6) 4% (8) 7% (5) 203Employ: Homemaker 2% (27) 28% (36) 3% (39) 5% (6) — (0) 4% (8) 26Employ: Student 23% (24) 32% (34) 22% (23) 8% (8) 3% (3) 3% (4) 06Employ: Retired % (49) 26% (20) 45% (207) % (5) 2% (9) 5% (70) 460Employ: Unemployed 22% (39) 24% (43) 28% (49) 2% (3) 2% (3) 24% (43) 79Employ: Other 9% (44) 25% (59) 32% (78) 2% (4) 3% (8) 9% (46) 239Military HH: Yes 7% (63) 30% () 36% (37) 2% (9) 3% () 2% (45) 376Military HH: No 9% (342) 3% (560) 3% (57) 3% (59) 2% (43) 4% (25) 825RD/WT: Right Direction 6% (48) 28% (26) 32% (292) 4% (35) 4% (33) 7% (53) 922RD/WT: Wrong Track 20% (257) 32% (40) 33% (46) 3% (32) 2% (22) % (42) 279


40






Somewhatless likely

Much lesslikely


Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Trump Job Approve 7% (6) 30% (284) 32% (30) 3% (30) 3% (26) 5% (36) 937Trump Job Disapprove 20% (23) 32% (367) 33% (378) 3% (30) 2% (26) 0% (5) 47Trump Job Strongly Approve 20% (98) 29% (42) 3% (5) 2% (9) 3% (5) 6% (79) 494Trump Job Somewhat Approve 4% (63) 32% (42) 34% (50) 5% (20) 3% () 3% (57) 443Trump Job Somewhat Disapprove 9% (62) 34% (6) 28% (93) 4% (3) 2% (7) 3% (45) 336Trump Job Strongly Disapprove 2% (69) 3% (252) 35% (284) 2% (7) 2% (9) 9% (70) 8#1 Issue: Economy 9% (8) 34% (22) 3% (93) 3% (22) 2% (6) % (7) 632#1 Issue: Security 5% (45) 35% (06) 33% (00) 2% (6) 2% (7) 3% (39) 304#1 Issue: Health Care 7% (6) 28% (00) 33% (8) 4% (3) 2% (8) 5% (54) 354#1 Issue: Medicare / Social Security 7% (64) 25% (92) 39% (44) % (5) % (4) 6% (58) 366#1 Issue: Women’s Issues 24% (35) 33% (49) 24% (36) 4% (5) 4% (7) % (6) 49#1 Issue: Education 28% (45) 30% (48) 22% (35) 3% (4) 3% (5) 5% (24) 62#1 Issue: Energy 7% (9) 26% (28) 39% (42) 9% (0) 3% (3) 6% (6) 08#1 Issue: Other 4% (7) 28% (36) 30% (38) 2% (2) 4% (5) 22% (28) 272016 Vote: Hillary Clinton 20% (46) 32% (234) 33% (24) 3% (20) 2% (6) 0% (70) 7262016 Vote: Donald Trump 6% (20) 32% (239) 34% (249) 2% (6) 3% (9) 3% (97) 7402016 Vote: Someone else 5% (26) 27% (48) 37% (66) 5% (9) 4% (7) 3% (23) 792016 Vote: Didnt Vote 20% (0) 27% (49) 28% (52) 4% (23) 2% (2) 9% (04) 550Voted in 2014: Yes 8% (252) 3% (438) 34% (472) 3% (37) 3% (38) 2% (63) 40Voted in 2014: No 9% (53) 29% (232) 29% (235) 4% (3) 2% (6) 7% (33) 8002012 Vote: Barack Obama 9% (64) 33% (286) 33% (288) 3% (22) 3% (22) % (93) 8752012 Vote: Mitt Romney 6% (89) 33% (80) 35% (89) 3% (4) 3% (6) % (60) 5472012 Vote: Other 6% (5) 2% (20) 43% (40) 3% (3) 2% (2) 4% (4) 942012 Vote: Didn’t Vote 20% (35) 27% (85) 28% (89) 4% (29) 2% (4) 9% (30) 6824-Region: Northeast 8% (72) 33% (29) 33% (28) % (5) 3% (4) 2% (47) 3944-Region: Midwest 7% (80) 30% (4) 33% (52) 2% (0) 2% (0) 5% (70) 4624-Region: South 9% (53) 32% (264) 3% (252) 3% (26) 2% (6) 4% (3) 8254-Region: West 9% (00) 26% (37) 34% (76) 5% (26) 3% (5) 3% (66) 520Favorable of Trump 7% (57) 30% (280) 33% (308) 2% (22) 3% (26) 4% (3) 924Unfavorable of Trump 20% (225) 33% (377) 32% (37) 3% (36) 2% (24) 0% () 44



41

Table HR3_8





Somewhatless likely

Much lesslikely


Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Very Favorable of Trump 20% (0) 27% (38) 3% (60) 2% (3) 4% (20) 6% (84) 55Somewhat Favorable of Trump 4% (57) 35% (42) 36% (48) 2% (9) 2% (6) 2% (47) 409Somewhat Unfavorable of Trump 20% (46) 36% (82) 23% (53) 4% (8) 2% (5) 5% (33) 228Very Unfavorable of Trump 20% (79) 32% (295) 35% (38) 3% (28) 2% (8) 8% (78) 96Frequent TVWatcher 20% (332) 33% (538) 32% (532) 2% (40) 2% (33) 0% (70) 646Frequent Movie Watchers 25% (25) 3% (302) 29% (288) 2% (24) 2% (9) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


42


Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The original show is seen as a classic




Somewhatless likely

Much lesslikely


Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Gender: Male 28% (296) 30% (33) 23% (246) 4% (40) 4% (42) 2% (25) 062Gender: Female 3% (347) 30% (342) 22% (252) 4% (40) 3% (3) % (27) 39Age: 18-29 32% (59) 24% (8) 9% (95) 5% (25) 5% (23) 4% (70) 490Age: 30-44 29% (5) 29% (54) 24% (26) 3% (7) 3% (8) % (57) 524Age: 45-54 32% (28) 26% (05) 26% (05) 4% (5) 2% (0) 0% (42) 406Age: 55-64 22% (77) 37% (28) 2% (72) 4% (3) 3% (9) 3% (46) 346Age: 65+ 29% (28) 34% (49) 23% (99) 2% (0) 3% (2) 9% (38) 436Generation Z: 18-21 28% (56) 24% (49) 7% (34) 5% () 8% (6) 8% (35) 20Millennial: Age 22-37 32% (80) 27% (52) 22% (28) 4% (24) 3% (5) 2% (69) 568Generation X: Age 38-53 3% (9) 28% (69) 24% (45) 4% (22) 3% (20) 0% (6) 608Boomers: Age 54-72 25% (83) 36% (256) 23% (64) 3% (22) 3% (9) 0% (75) 79PID: Dem (no lean) 32% (243) 3% (24) 22% (67) 3% (23) 3% (26) 9% (69) 769PID: Ind (no lean) 26% (50) 27% (60) 26% (55) 4% (23) 4% (2) 3% (77) 586PID: Rep (no lean) 30% (250) 30% (254) 2% (76) 4% (35) 3% (26) 2% (06) 846PID/Gender: DemMen 32% (7) 30% (09) 22% (78) 2% (7) 3% () % (4) 362PID/Gender: DemWomen 3% (27) 33% (32) 22% (89) 4% (6) 3% (4) 7% (28) 407PID/Gender: Ind Men 24% (68) 28% (79) 29% (82) 4% (2) 5% (3) 0% (27) 28PID/Gender: Ind Women 27% (82) 27% (8) 24% (73) 3% () 3% (8) 6% (50) 305PID/Gender: Rep Men 27% (2) 30% (26) 20% (86) 5% (2) 4% (8) 4% (57) 49PID/Gender: Rep Women 32% (38) 30% (28) 2% (90) 3% (4) 2% (9) % (48) 427Ideo: Liberal (1-3) 33% (243) 32% (232) 9% (39) 5% (33) 4% (28) 8% (60) 735Ideo: Moderate (4) 27% (26) 34% (6) 25% (8) 2% (9) 2% (9) 0% (46) 470Ideo: Conservative (5-7) 29% (24) 29% (2) 23% (7) 4% (32) 4% (32) % (79) 740Educ: College 29% (446) 27% (403) 22% (336) 3% (52) 4% (58) 4% (29) 53Educ: Bachelors degree 28% (26) 37% (65) 24% (07) 4% (7) 2% (8) 5% (20) 444Educ: Post-grad 29% (7) 36% (87) 22% (55) 5% (2) 3% (6) 6% (4) 244



43

Table HR3_9





Somewhatless likely

Much lesslikely


Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Income: Under 50k 29% (367) 27% (350) 22% (285) 4% (46) 4% (50) 4% (83) 280Income: 50k-100k 32% (95) 30% (83) 24% (46) 4% (24) 2% (4) 9% (56) 69Income: 100k+ 27% (8) 40% (22) 22% (67) 4% () 3% (8) 4% (3) 302Ethnicity: White 28% (479) 32% (552) 22% (386) 4% (64) 3% (58) % (84) 723Ethnicity: Hispanic 32% (3) 2% (74) 22% (77) 7% (25) 6% (22) % (38) 350Ethnicity: Afr. Am. 32% (89) 27% (75) 23% (63) 2% (6) % (2) 5% (40) 274Ethnicity: Other 37% (76) 4% (29) 24% (49) 5% () 6% (2) 4% (28) 204Relig: Protestant 30% (63) 35% (88) 20% (09) 4% (20) 2% (3) 8% (45) 539Relig: Roman Catholic 28% (05) 32% (23) 23% (87) 2% (9) 4% (3) % (4) 378Relig: Something Else 29% (65) 28% (6) 2% (46) 3% (6) 4% (8) 5% (34) 22Relig: Jewish 30% (7) 36% (2) 20% (2) % () — (0) 3% (8) 58Relig: Evangelical 32% (98) 29% (82) 22% (39) 2% (3) 3% (8) 2% (75) 626Relig: Non-Evang. Catholics 29% (62) 34% (90) 2% (20) 3% (8) 3% (6) 0% (53) 559Relig: All Christian 30% (360) 3% (372) 22% (259) 3% (3) 3% (34) % (28) 85Relig: All Non-Christian 29% (65) 28% (6) 2% (46) 3% (6) 4% (8) 5% (34) 22Community: Urban 29% (56) 30% (62) 22% (20) 4% (2) 4% (23) 2% (64) 546Community: Suburban 3% (309) 32% (37) 23% (227) 3% (29) 3% (28) 9% (86) 997Community: Rural 27% (78) 27% (76) 23% (50) 5% (3) 3% (2) 6% (02) 658Employ: Private Sector 30% (2) 33% (235) 23% (65) 4% (25) 3% (23) 7% (52) 70Employ: Government 33% (58) 26% (46) 9% (33) 7% (3) 2% (3) 3% (24) 77Employ: Self-Employed 33% (67) 28% (56) 24% (50) 2% (3) 3% (7) 0% (20) 203Employ: Homemaker 32% (40) 22% (28) 26% (32) 2% (2) 5% (7) 3% (6) 26Employ: Student 23% (25) 3% (33) 20% (22) 7% (8) 4% (4) 4% (5) 06Employ: Retired 28% (28) 32% (47) 23% (08) 3% (4) 4% (7) 0% (48) 460Employ: Unemployed 25% (45) 28% (49) 2% (38) 3% (6) 3% (6) 20% (35) 79Employ: Other 29% (69) 25% (60) 2% (5) 4% (0) 3% (6) 8% (44) 239Military HH: Yes 29% (07) 35% (30) 20% (76) 4% (3) 2% (9) % (40) 376Military HH: No 29% (536) 29% (525) 23% (422) 4% (67) 3% (63) 2% (22) 825RD/WT: Right Direction 28% (255) 28% (258) 23% (209) 4% (39) 4% (33) 4% (29) 922RD/WT: Wrong Track 30% (388) 3% (397) 23% (289) 3% (42) 3% (39) 0% (23) 279


44






Somewhatless likely

Much lesslikely


Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Trump Job Approve 30% (277) 29% (27) 23% (28) 4% (35) 3% (3) % (06) 937Trump Job Disapprove 30% (344) 32% (370) 22% (254) 3% (40) 3% (39) 9% (0) 47Trump Job Strongly Approve 32% (59) 26% (30) 23% (2) 4% (8) 3% (5) 2% (60) 494Trump Job Somewhat Approve 27% (8) 32% (40) 24% (06) 4% (7) 4% (6) 0% (46) 443Trump Job Somewhat Disapprove 27% (90) 35% (7) 20% (66) 4% (4) 4% (3) % (36) 336Trump Job Strongly Disapprove 3% (254) 3% (253) 23% (88) 3% (26) 3% (26) 8% (64) 8#1 Issue: Economy 28% (79) 3% (98) 24% (55) 4% (23) 3% (8) 9% (59) 632#1 Issue: Security 32% (96) 30% (90) 20% (60) 5% (5) 4% (2) 0% (3) 304#1 Issue: Health Care 3% (08) 33% (7) 20% (69) % (5) 2% (8) 3% (46) 354#1 Issue: Medicare / Social Security 25% (93) 3% (4) 25% (9) 3% (2) 3% (2) 2% (44) 366#1 Issue: Women’s Issues 33% (49) 30% (45) 9% (28) 3% (4) 4% (6) % (7) 49#1 Issue: Education 38% (6) 8% (29) 20% (33) 5% (8) 3% (5) 6% (27) 62#1 Issue: Energy 24% (26) 27% (29) 24% (25) 3% (4) 8% (9) 4% (5) 08#1 Issue: Other 24% (30) 26% (33) 29% (37) % () 2% (3) 8% (23) 272016 Vote: Hillary Clinton 3% (224) 32% (234) 22% (6) 4% (26) 3% (20) 8% (6) 7262016 Vote: Donald Trump 30% (224) 3% (229) 23% (67) 3% (23) 2% (8) % (79) 7402016 Vote: Someone else 9% (35) 29% (5) 29% (53) 5% (9) 7% (2) % (20) 792016 Vote: Didnt Vote 29% (59) 25% (40) 2% (7) 4% (23) 4% (20) 7% (92) 550Voted in 2014: Yes 29% (4) 3% (43) 23% (324) 4% (56) 3% (42) 0% (35) 40Voted in 2014: No 29% (232) 28% (224) 22% (73) 3% (24) 4% (30) 5% (7) 8002012 Vote: Barack Obama 28% (243) 34% (298) 23% (98) 3% (25) 3% (27) 0% (84) 8752012 Vote: Mitt Romney 32% (73) 30% (66) 23% (27) 4% (23) 2% (3) 8% (45) 5472012 Vote: Other 2% (20) 26% (24) 26% (25) 4% (4) 0% (0) 3% (2) 942012 Vote: Didn’t Vote 30% (205) 25% (67) 22% (49) 4% (28) 3% (23) 6% (0) 6824-Region: Northeast 32% (24) 30% (20) 2% (82) 3% () 2% (9) 2% (47) 3944-Region: Midwest 29% (32) 30% (40) 25% (7) 4% (9) 2% (0) 0% (45) 4624-Region: South 30% (248) 3% (258) 20% (68) 4% (34) 2% (20) 2% (96) 8254-Region: West 27% (39) 26% (37) 25% (30) 3% (7) 6% (33) 2% (65) 520Favorable of Trump 30% (274) 29% (267) 24% (220) 3% (30) 3% (28) % (04) 924Unfavorable of Trump 30% (343) 32% (370) 23% (258) 4% (4) 3% (39) 8% (94) 44



45

Table HR3_9





Somewhatless likely

Much lesslikely


Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Very Favorable of Trump 33% (7) 26% (36) 2% (0) 3% (6) 3% (4) 3% (68) 55Somewhat Favorable of Trump 25% (03) 32% (32) 27% (0) 3% (4) 4% (5) 9% (36) 409Somewhat Unfavorable of Trump 26% (60) 34% (77) 22% (49) 4% (9) 4% (9) 0% (23) 228Very Unfavorable of Trump 3% (283) 32% (293) 23% (208) 3% (3) 3% (30) 8% (7) 96Frequent TVWatcher 32% (523) 32% (520) 23% (378) 3% (47) 3% (47) 8% (3) 646Frequent Movie Watchers 34% (338) 30% (294) 22% (222) 3% (29) 3% (25) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


46


Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features the original cast




Somewhatless likely

Much lesslikely


Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Gender: Male 3% (33) 3% (325) 20% (208) 4% (43) 3% (28) 2% (27) 062Gender: Female 40% (455) 28% (37) 5% (75) 3% (34) 2% (23) 2% (34) 39Age: 18-29 37% (83) 24% (5) 7% (82) 6% (28) 4% (8) 3% (63) 490Age: 30-44 4% (26) 27% (40) 7% (89) 3% (4) 2% (2) 0% (52) 524Age: 45-54 35% (40) 32% (29) 5% (62) 4% (6) 2% (0) 2% (48) 406Age: 55-64 28% (95) 35% (23) 9% (64) 3% () 2% (8) 3% (45) 346Age: 65+ 35% (52) 3% (35) 20% (85) 2% (8) % (4) 2% (53) 436Generation Z: 18-21 35% (7) 2% (42) 8% (37) 6% (2) 5% (0) 5% (30) 20Millennial: Age 22-37 40% (225) 27% (53) 6% (93) 4% (24) 2% (3) % (6) 568Generation X: Age 38-53 37% (228) 30% (80) 5% (93) 4% (22) 3% (6) % (68) 608Boomers: Age 54-72 32% (230) 32% (229) 20% (44) 2% (5) 2% (2) 2% (89) 79PID: Dem (no lean) 37% (288) 30% (23) 6% (26) 4% (27) 3% (9) 0% (77) 769PID: Ind (no lean) 34% (200) 27% (6) 20% (5) 4% (26) 2% (3) 2% (72) 586PID: Rep (no lean) 35% (299) 30% (250) 7% (42) 3% (25) 2% (9) 3% (2) 846PID/Gender: DemMen 32% (5) 30% (0) 7% (62) 6% (24) 4% (3) 0% (38) 362PID/Gender: DemWomen 42% (72) 30% (2) 6% (64) % (4) % (6) 0% (39) 407PID/Gender: Ind Men 29% (83) 32% (90) 23% (64) 4% (0) 2% (7) 0% (27) 28PID/Gender: Ind Women 38% (7) 23% (70) 7% (5) 5% (6) 2% (6) 5% (45) 305PID/Gender: Rep Men 32% (33) 30% (25) 20% (82) 2% (0) 2% (8) 5% (62) 49PID/Gender: Rep Women 39% (66) 29% (26) 4% (60) 4% (5) 3% () 2% (50) 427Ideo: Liberal (1-3) 38% (280) 3% (228) 6% (4) 3% (24) 3% (20) 9% (69) 735Ideo: Moderate (4) 37% (75) 30% (42) 6% (77) 3% (5) 2% (7) 2% (54) 470Ideo: Conservative (5-7) 33% (247) 30% (222) 2% (52) 4% (27) 2% (4) % (78) 740Educ: College 35% (533) 26% (395) 7% (256) 4% (59) 3% (43) 5% (227) 53Educ: Bachelors degree 39% (7) 37% (63) 9% (82) % (5) % (2) 5% (2) 444Educ: Post-grad 34% (83) 35% (85) 9% (45) 6% (4) 2% (5) 5% (3) 244



47

Table HR3_10





Somewhatless likely

Much lesslikely


Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Income: Under 50k 35% (45) 27% (345) 7% (29) 4% (50) 2% (32) 4% (84) 280Income: 50k-100k 37% (226) 32% (95) 8% (09) 3% (9) 2% () 9% (58) 69Income: 100k+ 36% (09) 34% (02) 8% (56) 3% (9) 3% (8) 6% (8) 302Ethnicity: White 36% (66) 3% (527) 8% (302) 3% (53) 2% (35) % (90) 723Ethnicity: Hispanic 39% (36) 23% (79) 6% (57) 5% (7) 5% (6) 3% (44) 350Ethnicity: Afr. Am. 35% (97) 25% (68) 8% (49) 5% (3) 3% (8) 5% (4) 274Ethnicity: Other 36% (74) 24% (48) 6% (33) 6% () 4% (8) 5% (30) 204Relig: Protestant 36% (94) 35% (88) 7% (9) 2% (2) % (5) 9% (49) 539Relig: Roman Catholic 37% (40) 3% (6) 7% (65) 2% (9) — () 3% (48) 378Relig: Something Else 36% (79) 29% (65) 3% (29) 3% (7) 3% (8) 5% (33) 22Relig: Jewish 40% (24) 25% (5) 5% (9) 7% (4) — (0) 2% (7) 58Relig: Evangelical 35% (29) 29% (80) 20% (27) 3% (6) % (8) 2% (76) 626Relig: Non-Evang. Catholics 37% (205) 33% (86) 6% (92) 2% (3) — () % (63) 559Relig: All Christian 36% (424) 3% (367) 8% (28) 2% (29) % (9) 2% (38) 85Relig: All Non-Christian 36% (79) 29% (65) 3% (29) 3% (7) 3% (8) 5% (33) 22Community: Urban 37% (202) 26% (44) 6% (89) 4% (20) 3% (6) 4% (75) 546Community: Suburban 38% (383) 3% (32) 8% (83) 2% (23) 2% (7) 8% (78) 997Community: Rural 3% (20) 28% (86) 7% () 5% (35) 3% (7) 6% (08) 658Employ: Private Sector 38% (270) 3% (22) 8% (25) 3% (24) 2% (5) 7% (53) 70Employ: Government 40% (70) 24% (42) 8% (33) 3% (5) 3% (5) 3% (23) 77Employ: Self-Employed 32% (65) 3% (63) 8% (36) 6% (2) 2% (4) % (23) 203Employ: Homemaker 39% (49) 29% (37) 3% (7) 3% (3) 3% (4) 2% (6) 26Employ: Student 37% (40) 25% (27) 8% (9) 5% (6) % () 3% (4) 06Employ: Retired 30% (38) 34% (56) 8% (84) 3% (4) % (6) 4% (63) 460Employ: Unemployed 34% (62) 25% (44) 7% (3) 3% (5) 2% (3) 9% (34) 79Employ: Other 39% (93) 22% (52) 6% (39) 4% (9) 5% (2) 5% (35) 239Military HH: Yes 33% (24) 32% (9) 8% (68) 3% (0) 2% (8) 2% (46) 376Military HH: No 36% (663) 29% (523) 7% (35) 4% (67) 2% (43) 2% (25) 825RD/WT: Right Direction 35% (39) 27% (248) 9% (74) 3% (29) 2% (8) 5% (34) 922RD/WT: Wrong Track 37% (468) 3% (394) 6% (209) 4% (48) 3% (33) 0% (26) 279


48






Somewhatless likely

Much lesslikely


Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Trump Job Approve 36% (335) 28% (260) 8% (72) 4% (39) % (3) 3% (8) 937Trump Job Disapprove 37% (427) 3% (355) 7% (92) 3% (36) 3% (34) 9% (04) 47Trump Job Strongly Approve 38% (87) 25% (23) 20% (97) 4% (8) % (6) 3% (64) 494Trump Job Somewhat Approve 33% (48) 3% (37) 7% (75) 5% (2) 2% (8) 2% (54) 443Trump Job Somewhat Disapprove 38% (27) 29% (99) 6% (53) 3% (2) 3% () % (35) 336Trump Job Strongly Disapprove 37% (300) 32% (256) 7% (39) 3% (24) 3% (23) 8% (68) 8#1 Issue: Economy 40% (253) 28% (79) 9% (7) 3% (6) 3% (8) 8% (49) 632#1 Issue: Security 32% (96) 37% (2) 4% (44) 5% (6) % (4) % (33) 304#1 Issue: Health Care 37% (3) 26% (9) 8% (64) 2% (8) 2% (6) 5% (54) 354#1 Issue: Medicare / Social Security 32% (7) 30% (08) 20% (73) 2% (7) % (2) 6% (59) 366#1 Issue: Women’s Issues 32% (48) 24% (37) 20% (29) 8% (2) 7% (0) 8% (2) 49#1 Issue: Education 4% (66) 24% (38) 3% (22) 5% (8) 2% (3) 5% (24) 62#1 Issue: Energy 32% (34) 37% (39) 4% (5) 9% (9) 2% (3) 7% (7) 08#1 Issue: Other 34% (43) 30% (38) 5% (9) — (0) 4% (5) 7% (22) 272016 Vote: Hillary Clinton 36% (259) 32% (23) 8% (3) 3% (9) 2% (4) 0% (72) 7262016 Vote: Donald Trump 37% (275) 29% (25) 9% (38) 3% (2) % (6) 2% (85) 7402016 Vote: Someone else 32% (57) 26% (47) 22% (40) 5% (9) 4% (6) % (20) 792016 Vote: Didnt Vote 35% (92) 27% (50) 4% (74) 5% (28) 4% (22) 5% (83) 550Voted in 2014: Yes 36% (508) 29% (42) 8% (256) 3% (45) 2% (28) % (5) 40Voted in 2014: No 35% (279) 29% (230) 6% (27) 4% (33) 3% (23) 4% (0) 8002012 Vote: Barack Obama 36% (33) 3% (268) 7% (53) 4% (32) 2% (2) 0% (88) 8752012 Vote: Mitt Romney 37% (202) 3% (69) 9% (05) 2% (3) % (6) 0% (53) 5472012 Vote: Other 36% (34) 29% (27) 7% (6) — (0) 4% (4) 4% (3) 942012 Vote: Didn’t Vote 35% (236) 26% (77) 6% (0) 5% (32) 3% (20) 6% (07) 6824-Region: Northeast 37% (47) 30% (9) 6% (64) 4% (4) 2% (7) % (42) 3944-Region: Midwest 33% (54) 3% (45) 7% (80) 3% (4) 3% (4) 2% (55) 4624-Region: South 37% (307) 29% (238) 7% (42) 3% (26) 2% (4) 2% (98) 8254-Region: West 34% (79) 27% (39) 9% (97) 4% (23) 3% (6) 3% (66) 520Favorable of Trump 36% (337) 29% (265) 9% (73) 3% (23) 2% (7) 2% (09) 924Unfavorable of Trump 37% (48) 3% (356) 7% (92) 4% (50) 2% (28) 9% (0) 44



49

Table HR3_10





Somewhatless likely

Much lesslikely


Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Very Favorable of Trump 36% (87) 25% (29) 20% (03) 3% (6) 2% (9) 4% (7) 55Somewhat Favorable of Trump 37% (50) 33% (36) 7% (69) 2% (7) 2% (8) 9% (38) 409Somewhat Unfavorable of Trump 34% (77) 3% (7) 5% (35) 5% () 3% (6) 2% (28) 228Very Unfavorable of Trump 37% (34) 3% (285) 7% (57) 4% (38) 2% (22) 8% (74) 96Frequent TVWatcher 40% (65) 30% (502) 7% (276) 3% (52) 2% (35) 8% (30) 646Frequent Movie Watchers 40% (400) 28% (277) 8% (78) 3% (26) 2% (24) 8% (84) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


50


Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features a new cast




Somewhatless likely

Much lesslikely


Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Gender: Male 7% (75) 5% (6) 30% (32) 23% (239) % (2) 4% (45) 062Gender: Female 4% (44) 4% (65) 30% (336) 22% (256) 5% (72) 5% (67) 39Age: 18-29 9% (43) 7% (86) 25% (24) 20% (99) 4% (70) 4% (68) 490Age: 30-44 7% (34) 7% (90) 27% (42) 23% (20) 2% (62) 4% (75) 524Age: 45-54 4% (7) 6% (64) 30% (20) 2% (85) 6% (64) 4% (56) 406Age: 55-64 2% (7) 9% (30) 3% (08) 27% (94) 5% (52) 6% (54) 346Age: 65+ 4% (6) 3% (56) 38% (64) 22% (97) 0% (45) 3% (58) 436Generation Z: 18-21 5% (0) 4% (29) 26% (52) 2% (4) 7% (34) 7% (34) 20Millennial: Age 22-37 9% (50) 9% (07) 26% (47) 20% (5) 3% (72) 4% (77) 568Generation X: Age 38-53 6% (35) 7% (0) 28% (70) 24% (43) 2% (75) 4% (84) 608Boomers: Age 54-72 2% (6) 0% (7) 35% (253) 25% (8) 3% (96) 4% (02) 79PID: Dem (no lean) 6% (49) 7% (27) 3% (236) 22% (73) 2% (9) 2% (94) 769PID: Ind (no lean) 5% (26) 3% (79) 3% (82) 25% (44) 2% (7) 4% (84) 586PID: Rep (no lean) 5% (43) 4% (20) 28% (240) 2% (79) 5% (30) 6% (34) 846PID/Gender: DemMen 8% (30) 8% (64) 27% (97) 23% (83) 2% (43) 3% (46) 362PID/Gender: DemWomen 5% (9) 6% (64) 34% (39) 22% (90) 2% (47) 2% (48) 407PID/Gender: Ind Men 4% (2) 3% (35) 35% (97) 27% (77) % (30) % (30) 28PID/Gender: Ind Women 5% (4) 4% (43) 28% (85) 22% (67) 4% (42) 8% (54) 305PID/Gender: Rep Men 8% (33) 5% (6) 30% (27) 9% (80) % (48) 7% (69) 49PID/Gender: Rep Women 2% (0) 4% (58) 26% (2) 23% (99) 9% (83) 5% (65) 427Ideo: Liberal (1-3) 8% (56) 20% (43) 29% (20) 23% (66) % (79) % (80) 735Ideo: Moderate (4) 5% (2) 4% (68) 3% (47) 24% (5) 3% (59) 3% (6) 470Ideo: Conservative (5-7) 4% (28) 3% (95) 32% (238) 24% (77) 5% (08) 3% (93) 740Educ: College 5% (80) 5% (229) 28% (429) 9% (290) 5% (220) 8% (265) 53Educ: Bachelors degree 5% (22) 5% (68) 34% (5) 28% (25) % (49) 7% (30) 444Educ: Post-grad 7% (7) 2% (28) 32% (78) 33% (80) 0% (24) 7% (7) 244



51

Table HR3_11





Somewhatless likely

Much lesslikely


Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Income: Under 50k 6% (77) 5% (95) 26% (335) 2% (268) 4% (80) 8% (225) 280Income: 50k-100k 5% (33) 5% (92) 35% (27) 22% (37) % (7) % (69) 69Income: 100k+ 3% (9) 3% (38) 35% (06) 30% (90) 4% (4) 6% (8) 302Ethnicity: White 4% (66) 3% (232) 32% (549) 24% (408) 4% (243) 3% (225) 723Ethnicity: Hispanic 9% (3) 22% (78) 25% (88) 8% (6) % (40) 5% (52) 350Ethnicity: Afr. Am. 9% (24) 23% (64) 22% (6) 20% (54) 7% (20) 9% (5) 274Ethnicity: Other 4% (29) 4% (29) 23% (48) 6% (33) 5% (30) 7% (35) 204Relig: Protestant 3% (9) 5% (8) 33% (78) 27% (44) 2% (67) 9% (50) 539Relig: Roman Catholic 8% (29) 6% (59) 30% (2) 20% (75) 3% (50) 4% (52) 378Relig: Something Else 7% (6) 3% (29) 24% (53) 9% (43) 8% (39) 8% (40) 22Relig: Jewish 4% (2) 9% (5) 27% (6) 32% (8) 2% (7) 7% (0) 58Relig: Evangelical 7% (42) 5% (96) 30% (86) 22% (35) 2% (78) 4% (89) 626Relig: Non-Evang. Catholics 4% (20) 6% (89) 33% (84) 24% (32) 2% (66) 2% (68) 559Relig: All Christian 5% (62) 6% (86) 3% (370) 23% (267) 2% (44) 3% (57) 85Relig: All Non-Christian 7% (6) 3% (29) 24% (53) 9% (43) 8% (39) 8% (40) 22Community: Urban 7% (40) 6% (85) 28% (5) 20% (08) 2% (68) 7% (94) 546Community: Suburban 5% (48) 6% (55) 3% (306) 25% (248) 3% (33) % (07) 997Community: Rural 5% (3) 3% (86) 30% (200) 2% (39) 4% (92) 7% () 658Employ: Private Sector 7% (47) 6% (7) 30% (25) 24% (7) 2% (85) 0% (74) 70Employ: Government 6% (0) 5% (26) 3% (55) 25% (44) 4% (24) % (9) 77Employ: Self-Employed 8% (6) 2% (25) 33% (67) 8% (37) 5% (30) 4% (28) 203Employ: Homemaker 4% (5) 4% (8) 24% (30) 24% (3) 8% (22) 6% (2) 26Employ: Student 7% (7) 5% (6) 23% (25) 28% (29) 5% (6) 3% (3) 06Employ: Retired 3% (2) 3% (59) 35% (6) 23% (08) 2% (56) 4% (63) 460Employ: Unemployed 4% (8) 4% (24) 23% (42) 8% (3) 6% (29) 25% (45) 79Employ: Other 6% (3) 7% (40) 26% (63) 8% (44) 3% (30) 20% (49) 239Military HH: Yes 8% (28) 4% (53) 32% (2) 22% (83) 2% (45) 2% (45) 376Military HH: No 5% (90) 5% (272) 29% (536) 23% (42) 4% (247) 5% (267) 825RD/WT: Right Direction 6% (5) 4% (25) 29% (269) 2% (93) 5% (34) 6% (50) 922RD/WT: Wrong Track 5% (67) 6% (200) 30% (388) 24% (302) 2% (59) 3% (62) 279


52






Somewhatless likely

Much lesslikely


Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Trump Job Approve 6% (53) 2% (4) 30% (28) 22% (20) 6% (46) 4% (33) 937Trump Job Disapprove 5% (62) 8% (205) 30% (345) 24% (272) % (32) % (32) 47Trump Job Strongly Approve 8% (38) % (56) 29% (42) 22% (08) 5% (76) 5% (73) 494Trump Job Somewhat Approve 3% (5) 3% (57) 3% (39) 23% (02) 6% (70) 4% (60) 443Trump Job Somewhat Disapprove 4% (3) 22% (76) 29% (97) 23% (77) 0% (35) % (38) 336Trump Job Strongly Disapprove 6% (49) 6% (29) 3% (247) 24% (95) 2% (97) 2% (93) 8#1 Issue: Economy 5% (29) 4% (92) 33% (207) 23% (45) 4% (88) % (7) 632#1 Issue: Security 4% (4) 5% (45) 24% (74) 28% (86) 8% (54) 0% (3) 304#1 Issue: Health Care 4% (6) 6% (57) 3% () 20% (70) 2% (4) 7% (59) 354#1 Issue: Medicare / Social Security 7% (25) 2% (43) 33% (2) 22% (8) 7% (26) 9% (70) 366#1 Issue: Women’s Issues 5% (8) 23% (34) 24% (36) 22% (33) 4% (2) 2% (7) 49#1 Issue: Education 8% (3) 6% (26) 24% (40) 2% (34) 3% (2) 8% (28) 62#1 Issue: Energy 8% (8) 4% (5) 3% (34) 24% (26) 9% (2) 4% (4) 08#1 Issue: Other 5% (6) % (4) 28% (36) 6% (20) 6% (2) 24% (30) 272016 Vote: Hillary Clinton 6% (44) 6% (9) 3% (225) 24% (74) 0% (74) 2% (90) 7262016 Vote: Donald Trump 5% (37) 4% (0) 30% (225) 23% (7) 6% (7) 2% (89) 7402016 Vote: Someone else 2% (3) 3% (23) 32% (56) 28% (50) 5% (27) % (9) 792016 Vote: Didnt Vote 6% (34) 5% (82) 27% (5) 7% (95) 3% (74) 2% (3) 550Voted in 2014: Yes 5% (7) 5% (27) 3% (432) 24% (340) 2% (7) 2% (69) 40Voted in 2014: No 6% (47) 4% (09) 28% (225) 9% (55) 5% (2) 8% (43) 8002012 Vote: Barack Obama 6% (49) 7% (53) 3% (269) 24% (2) 0% (87) 2% (07) 8752012 Vote: Mitt Romney 4% (20) 4% (77) 3% (72) 24% (34) 7% (95) 9% (50) 5472012 Vote: Other % () 7% (6) 36% (34) 29% (27) 3% (2) 4% (4) 942012 Vote: Didn’t Vote 7% (49) 3% (88) 27% (82) 8% (23) 4% (99) 2% (4) 6824-Region: Northeast 6% (24) 6% (64) 28% () 24% (96) 2% (49) 3% (50) 3944-Region: Midwest 5% (24) 2% (56) 29% (33) 27% (24) % (53) 6% (72) 4624-Region: South 5% (45) 6% (33) 3% (253) 20% (69) 4% (4) 3% () 8254-Region: West 5% (26) 4% (72) 3% (60) 2% (07) 5% (76) 5% (79) 520Favorable of Trump 6% (53) 4% (28) 3% (283) 22% (20) 5% (36) 3% (23) 924Unfavorable of Trump 5% (59) 6% (87) 30% (348) 24% (277) 2% (40) 2% (34) 44



53

Table HR3_11





Somewhatless likely

Much lesslikely


Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Very Favorable of Trump 7% (38) 3% (68) 28% (45) 22% (4) 4% (73) 5% (75) 55Somewhat Favorable of Trump 4% (5) 5% (60) 34% (37) 2% (87) 5% (62) 2% (48) 409Somewhat Unfavorable of Trump 5% () 8% (42) 26% (59) 25% (58) 2% (28) 4% (3) 228Very Unfavorable of Trump 5% (48) 6% (45) 32% (290) 24% (29) 2% (2) % (02) 96Frequent TVWatcher 6% (92) 6% (263) 3% (505) 24% (398) 3% (22) % (76) 646Frequent Movie Watchers 8% (76) 7% (69) 30% (293) 23% (232) % (06) % (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


54


Table HR4: Which of the following statements best describes your view, even if none are exactly right?

Demographic

In general, I ammore excited

about reboots thannew TV shows.

In general, I amequally excited

about reboots andnew TV shows.

In general, I ammore excitedabout new TVshows thanreboots.

Don’t know / Noopinion Total N

Adults 0% (20) 33% (79) 33% (77) 25% (55) 297Gender: Male % (5) 33% (347) 30% (39) 26% (278) 060Gender: Female 8% (94) 33% (372) 35% (398) 24% (273) 37Age: 18-29 3% (6) 35% (73) 32% (55) 2% (0) 490Age: 30-44 % (57) 36% (86) 30% (54) 24% (24) 522Age: 45-54 0% (39) 32% (28) 33% (36) 25% (03) 406Age: 55-64 5% (7) 30% (03) 34% (6) 3% (08) 345Age: 65+ 8% (35) 29% (28) 36% (56) 27% (6) 435Generation Z: 18-21 7% (5) 35% (7) 35% (70) 23% (46) 20Millennial: Age 22-37 3% (72) 35% (98) 30% (7) 22% (27) 568Generation X: Age 38-53 % (66) 35% (23) 3% (86) 23% (4) 606Boomers: Age 54-72 6% (46) 29% (22) 36% (258) 28% (202) 78PID: Dem (no lean) 0% (78) 37% (280) 30% (233) 23% (76) 766PID: Ind (no lean) 8% (47) 32% (88) 34% (20) 25% (48) 585PID: Rep (no lean) 0% (85) 30% (25) 33% (283) 27% (227) 846PID/Gender: DemMen 2% (45) 36% (3) 26% (92) 26% (93) 36PID/Gender: DemWomen 8% (33) 37% (48) 35% (4) 20% (83) 405PID/Gender: Ind Men 9% (24) 30% (85) 36% (99) 26% (72) 280PID/Gender: Ind Women 8% (23) 34% (03) 33% (02) 25% (76) 305PID/Gender: Rep Men % (47) 3% (3) 30% (27) 27% (4) 49PID/Gender: Rep Women 9% (38) 28% (20) 37% (56) 27% (4) 427Ideo: Liberal (1-3) % (84) 34% (247) 34% (248) 2% (53) 73Ideo: Moderate (4) 7% (32) 38% (79) 34% (62) 2% (97) 470Ideo: Conservative (5-7) 0% (76) 30% (28) 33% (246) 27% (99) 739Educ: College 9% (38) 33% (498) 30% (457) 28% (48) 52Educ: Bachelors degree 9% (40) 34% (5) 39% (73) 8% (79) 442Educ: Post-grad 3% (3) 29% (69) 36% (87) 22% (55) 243



55

Table HR4


Demographic







Adults 0% (20) 33% (79) 33% (77) 25% (55) 297Income: Under 50k % (37) 3% (395) 30% (385) 28% (36) 279Income: 50k-100k 8% (47) 36% (224) 36% (224) 20% (2) 67Income: 100k+ 8% (25) 33% (99) 36% (08) 23% (69) 30Ethnicity: White 9% (55) 32% (554) 34% (59) 24% (49) 720Ethnicity: Hispanic 6% (55) 35% (2) 28% (96) 22% (75) 348Ethnicity: Afr. Am. 0% (27) 36% (99) 26% (7) 28% (76) 273Ethnicity: Other 3% (27) 32% (66) 27% (55) 27% (56) 204Relig: Protestant 9% (47) 3% (69) 35% (9) 24% (32) 538Relig: Roman Catholic 2% (47) 37% (38) 26% (97) 25% (96) 378Relig: Something Else 9% (9) 29% (64) 35% (78) 27% (59) 29Relig: Jewish % (6) 29% (7) 30% (8) 29% (7) 58Relig: Evangelical % (66) 32% (203) 29% (84) 28% (73) 625Relig: Non-Evang. Catholics 9% (50) 35% (95) 3% (75) 25% (38) 559Relig: All Christian 0% (6) 34% (398) 30% (359) 26% (3) 85Relig: All Non-Christian 9% (9) 29% (64) 35% (78) 27% (59) 29Community: Urban 3% (69) 34% (85) 3% (70) 22% (22) 546Community: Suburban 8% (82) 34% (34) 34% (337) 24% (234) 994Community: Rural 9% (59) 29% (93) 32% (20) 30% (96) 658Employ: Private Sector % (79) 35% (246) 34% (24) 20% (4) 707Employ: Government 3% (24) 3% (55) 34% (60) 22% (39) 77Employ: Self-Employed 8% (6) 38% (77) 28% (56) 26% (53) 203Employ: Homemaker 9% () 38% (47) 30% (37) 24% (30) 26Employ: Student 9% (9) 37% (39) 36% (38) 9% (20) 06Employ: Retired 7% (3) 28% (26) 37% (70) 29% (3) 459Employ: Unemployed 8% (4) 32% (57) 27% (48) 34% (6) 79Employ: Other % (25) 29% (70) 28% (68) 32% (76) 239Military HH: Yes 9% (34) 30% (2) 35% (3) 26% (96) 373Military HH: No 0% (75) 33% (607) 32% (586) 25% (455) 823


56



Demographic







Adults 0% (20) 33% (79) 33% (77) 25% (55) 297RD/WT: Right Direction 0% (93) 32% (29) 30% (274) 29% (263) 92RD/WT: Wrong Track 9% (6) 34% (428) 35% (443) 23% (289) 276Trump Job Approve 0% (97) 3% (290) 3% (293) 27% (257) 936Trump Job Disapprove 9% (05) 35% (399) 35% (402) 2% (238) 44Trump Job Strongly Approve % (55) 25% (26) 3% (54) 32% (59) 493Trump Job Somewhat Approve 9% (42) 37% (64) 3% (39) 22% (98) 443Trump Job Somewhat Disapprove 9% (29) 38% (28) 32% (08) 2% (70) 335Trump Job Strongly Disapprove 9% (76) 33% (270) 36% (294) 2% (69) 809#1 Issue: Economy 9% (59) 36% (229) 33% (206) 22% (38) 632#1 Issue: Security 9% (27) 27% (82) 36% (09) 28% (85) 304#1 Issue: Health Care 0% (34) 3% (09) 33% (5) 27% (93) 35#1 Issue: Medicare / Social Security 0% (35) 32% (6) 30% (0) 29% (05) 366#1 Issue: Women’s Issues 4% (20) 3% (46) 40% (59) 6% (24) 49#1 Issue: Education 0% (6) 37% (59) 29% (47) 24% (39) 62#1 Issue: Energy 9% (0) 39% (42) 33% (35) 9% (2) 08#1 Issue: Other 7% (9) 28% (36) 29% (37) 36% (46) 262016 Vote: Hillary Clinton % (78) 35% (256) 32% (230) 22% (6) 7242016 Vote: Donald Trump 0% (73) 3% (229) 34% (248) 25% (88) 7372016 Vote: Someone else 9% (5) 28% (5) 4% (74) 22% (39) 792016 Vote: Didnt Vote 8% (44) 32% (78) 30% (64) 30% (64) 550Voted in 2014: Yes % (47) 3% (435) 35% (484) 24% (330) 396Voted in 2014: No 8% (63) 35% (284) 29% (233) 28% (22) 8002012 Vote: Barack Obama 2% (03) 32% (284) 34% (293) 22% (95) 8752012 Vote: Mitt Romney 9% (49) 30% (6) 37% (202) 25% (34) 5452012 Vote: Other 6% (6) 37% (34) 29% (27) 29% (27) 942012 Vote: Didn’t Vote 7% (5) 35% (239) 29% (96) 29% (96) 682



57

Table HR4


Demographic







Adults 0% (20) 33% (79) 33% (77) 25% (55) 2974-Region: Northeast % (44) 32% (27) 34% (33) 22% (88) 3924-Region: Midwest 7% (33) 35% (63) 32% (48) 25% (8) 464-Region: South 0% (86) 32% (262) 33% (270) 25% (205) 8234-Region: West 9% (47) 32% (66) 32% (66) 27% (4) 520Favorable of Trump 0% (94) 3% (282) 3% (290) 28% (257) 923Unfavorable of Trump 9% (99) 36% (406) 35% (403) 20% (233) 4Very Favorable of Trump % (57) 24% (25) 33% (67) 32% (64) 53Somewhat Favorable of Trump 9% (37) 38% (56) 30% (23) 23% (93) 409Somewhat Unfavorable of Trump 7% (7) 4% (93) 32% (7) 20% (46) 226Very Unfavorable of Trump 9% (82) 34% (33) 36% (332) 2% (88) 95Frequent TVWatcher 9% (55) 35% (57) 36% (587) 20% (329) 642Frequent Movie Watchers % (08) 37% (362) 32% (39) 20% (98) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


58


Table HR5_1: In general, how likely are you to watch the following?A reboot with a new storyline and a new cast

Demographic Very likelySomewhatlikely Not too likely Not likely at all


Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Gender: Male 0% (02) 26% (273) 30% (320) 9% (205) 5% (62) 062Gender: Female 7% (79) 27% (32) 29% (335) 22% (254) 4% (58) 39Age: 18-29 % (56) 26% (25) 25% (2) 22% (09) 6% (79) 490Age: 30-44 8% (44) 32% (65) 28% (45) 9% (0) 3% (68) 524Age: 45-54 8% (33) 27% (09) 30% (22) 2% (85) 4% (57) 406Age: 55-64 4% (5) 9% (66) 36% (23) 24% (83) 7% (58) 346Age: 65+ 7% (32) 28% (2) 33% (44) 9% (8) 3% (58) 436Generation Z: 18-21 7% (4) 2% (42) 27% (54) 27% (54) 8% (37) 20Millennial: Age 22-37 % (65) 3% (74) 26% (50) 9% (06) 3% (73) 568Generation X: Age 38-53 9% (52) 28% (70) 29% (75) 2% (25) 4% (85) 608Boomers: Age 54-72 6% (45) 24% (7) 32% (232) 22% (56) 6% (4) 79PID: Dem (no lean) 9% (69) 28% (28) 29% (224) 2% (64) 2% (94) 769PID: Ind (no lean) 7% (43) 28% (62) 29% (72) 2% (22) 5% (86) 586PID: Rep (no lean) 8% (69) 24% (206) 3% (259) 20% (73) 6% (39) 846PID/Gender: DemMen 0% (36) 26% (93) 30% (09) 20% (72) 5% (53) 362PID/Gender: DemWomen 8% (33) 3% (25) 28% (5) 23% (93) 0% (4) 407PID/Gender: Ind Men 9% (26) 27% (76) 32% (89) 22% (6) 0% (29) 28PID/Gender: Ind Women 6% (7) 28% (86) 27% (84) 20% (6) 9% (57) 305PID/Gender: Rep Men 0% (40) 25% (05) 29% (23) 7% (72) 9% (80) 49PID/Gender: Rep Women 7% (29) 24% (0) 32% (36) 24% (0) 4% (60) 427Ideo: Liberal (1-3) % (79) 30% (222) 28% (203) 9% (37) 3% (93) 735Ideo: Moderate (4) 7% (35) 30% (39) 29% (36) 2% (0) 3% (59) 470Ideo: Conservative (5-7) 7% (53) 23% (72) 34% (249) 23% (69) 3% (97) 740Educ: College 8% (8) 26% (387) 28% (43) 2% (323) 7% (254) 53Educ: Bachelors degree 9% (42) 30% (35) 34% (5) 9% (83) 8% (34) 444Educ: Post-grad 9% (2) 27% (65) 30% (73) 22% (53) 3% (32) 244



59

Table HR5_1




Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Income: Under 50k 9% (20) 27% (34) 28% (357) 20% (259) 6% (203) 280Income: 50k-100k 7% (42) 26% (62) 32% (20) 22% (35) 3% (79) 69Income: 100k+ 7% (20) 27% (82) 32% (97) 22% (65) 2% (37) 302Ethnicity: White 7% (24) 26% (442) 3% (537) 22% (374) 4% (246) 723Ethnicity: Hispanic 7% (59) 29% (0) 25% (87) 20% (68) 0% (35) 350Ethnicity: Afr. Am. 2% (33) 32% (87) 25% (68) 6% (43) 6% (44) 274Ethnicity: Other 2% (24) 28% (57) 25% (50) 2% (43) 4% (30) 204Relig: Protestant 8% (42) 27% (44) 33% (77) 22% (8) % (59) 539Relig: Roman Catholic % (40) 25% (94) 26% (98) 22% (82) 7% (63) 378Relig: Something Else 8% (8) 25% (54) 3% (69) 20% (43) 6% (36) 22Relig: Jewish 2% (7) 2% (2) 38% (22) 2% (2) 9% (5) 58Relig: Evangelical 0% (60) 28% (77) 27% (68) 2% (29) 5% (93) 626Relig: Non-Evang. Catholics 7% (39) 26% (45) 3% (75) 23% (27) 3% (74) 559Relig: All Christian 8% (99) 27% (322) 29% (343) 22% (255) 4% (67) 85Relig: All Non-Christian 8% (8) 25% (54) 3% (69) 20% (43) 6% (36) 22Community: Urban 2% (63) 29% (6) 27% (46) 7% (92) 5% (84) 546Community: Suburban 7% (7) 25% (250) 33% (325) 23% (23) 2% (20) 997Community: Rural 7% (47) 27% (75) 28% (84) 2% (36) 8% (6) 658Employ: Private Sector 9% (64) 30% (26) 30% (2) 9% (37) 2% (82) 70Employ: Government 5% (27) 24% (43) 29% (52) 20% (35) 2% (2) 77Employ: Self-Employed 9% (7) 27% (54) 29% (59) 20% (40) 6% (33) 203Employ: Homemaker 2% (3) 2% (26) 28% (36) 3% (39) 7% (22) 26Employ: Student 9% (0) 30% (32) 24% (25) 22% (24) 5% (6) 06Employ: Retired 5% (24) 27% (26) 34% (57) 20% (94) 3% (60) 460Employ: Unemployed 9% (5) 9% (34) 30% (55) 2% (38) 2% (38) 79Employ: Other 9% (2) 23% (56) 25% (60) 22% (53) 20% (49) 239Military HH: Yes % (42) 24% (92) 3% (6) 9% (70) 5% (57) 376Military HH: No 8% (40) 27% (494) 30% (539) 2% (389) 4% (263) 825RD/WT: Right Direction 0% (89) 22% (207) 3% (282) 20% (89) 7% (55) 922RD/WT: Wrong Track 7% (92) 30% (379) 29% (373) 2% (270) 3% (64) 279


60





Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Trump Job Approve 8% (79) 23% (27) 3% (29) 23% (23) 5% (37) 937Trump Job Disapprove 8% (96) 30% (346) 30% (339) 20% (228) 2% (38) 47Trump Job Strongly Approve 9% (47) 2% (02) 3% (5) 24% (9) 5% (75) 494Trump Job Somewhat Approve 7% (32) 26% (6) 32% (40) 2% (94) 4% (62) 443Trump Job Somewhat Disapprove 9% (30) 30% (02) 32% (07) 7% (56) 2% (4) 336Trump Job Strongly Disapprove 8% (66) 30% (244) 29% (23) 2% (72) 2% (97) 8#1 Issue: Economy 7% (45) 27% (73) 32% (20) 2% (35) 2% (78) 632#1 Issue: Security 6% (7) 23% (69) 38% (6) 23% (7) 0% (3) 304#1 Issue: Health Care 6% (20) 30% (06) 28% (00) 20% (72) 6% (56) 354#1 Issue: Medicare / Social Security 0% (35) 28% (02) 28% (03) 5% (55) 9% (70) 366#1 Issue: Women’s Issues 2% (8) 3% (46) 9% (28) 28% (4) % (6) 49#1 Issue: Education 4% (22) 26% (43) 26% (42) 6% (25) 8% (29) 62#1 Issue: Energy 6% (8) 25% (27) 25% (27) 27% (30) 5% (6) 08#1 Issue: Other 6% (7) 5% (9) 30% (38) 23% (30) 26% (33) 272016 Vote: Hillary Clinton 9% (69) 28% (206) 3% (227) 20% (43) % (8) 7262016 Vote: Donald Trump 9% (67) 23% (67) 32% (239) 22% (6) 4% (06) 7402016 Vote: Someone else 4% (8) 29% (52) 28% (50) 23% (4) 6% (28) 792016 Vote: Didnt Vote 7% (38) 29% (6) 25% (36) 20% (2) 9% (04) 550Voted in 2014: Yes 0% (34) 26% (362) 32% (454) 20% (278) 2% (72) 40Voted in 2014: No 6% (48) 28% (224) 25% (20) 23% (8) 8% (47) 8002012 Vote: Barack Obama 0% (90) 28% (245) 3% (268) 9% (70) 2% (0) 8752012 Vote: Mitt Romney 7% (39) 24% (32) 35% (89) 22% (20) 2% (68) 5472012 Vote: Other 5% (5) 20% (9) 38% (36) 9% (8) 7% (6) 942012 Vote: Didn’t Vote 7% (48) 28% (89) 23% (60) 22% (5) 20% (34) 6824-Region: Northeast 9% (36) 26% (0) 32% (26) 2% (83) 2% (48) 3944-Region: Midwest 7% (3) 25% (5) 30% (40) 23% (04) 6% (72) 4624-Region: South 9% (76) 28% (234) 29% (24) 9% (57) 4% (6) 8254-Region: West 7% (38) 26% (35) 28% (48) 22% (5) 6% (84) 520Favorable of Trump 9% (8) 23% (25) 3% (286) 22% (200) 5% (42) 924Unfavorable of Trump 8% (92) 30% (343) 30% (339) 2% (242) % (29) 44



61

Table HR5_1




Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Very Favorable of Trump 8% (42) 2% (07) 32% (65) 23% (20) 6% (8) 55Somewhat Favorable of Trump 0% (40) 26% (08) 29% (20) 9% (80) 5% (6) 409Somewhat Unfavorable of Trump 8% (9) 27% (63) 33% (75) 20% (45) 2% (26) 228Very Unfavorable of Trump 8% (73) 3% (280) 29% (264) 2% (97) % (03) 96Frequent TVWatcher 0% (58) 27% (45) 3% (506) 20% (33) 2% (200) 646Frequent Movie Watchers 2% (8) 28% (277) 30% (298) 8% (8) 2% (5) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


62


Table HR5_4: In general, how likely are you to watch the following?A reboot with a new storyline and the original cast



Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Gender: Male 2% (225) 39% (40) 8% (88) 8% (87) 4% (52) 062Gender: Female 24% (276) 4% (470) 4% (60) 7% (80) 3% (52) 39Age: 18-29 28% (36) 34% (66) 4% (68) 7% (37) 7% (83) 490Age: 30-44 28% (46) 42% (22) 4% (74) 5% (26) % (57) 524Age: 45-54 8% (73) 44% (79) 8% (7) 8% (3) 3% (5) 406Age: 55-64 7% (57) 40% (38) 8% (63) 8% (27) 7% (60) 346Age: 65+ 20% (88) 40% (76) 6% (7) % (47) 2% (54) 436Generation Z: 18-21 27% (55) 30% (59) 6% (32) 0% (20) 7% (35) 20Millennial: Age 22-37 29% (65) 39% (220) 3% (75) 5% (30) 4% (78) 568Generation X: Age 38-53 2% (27) 45% (272) 6% (97) 7% (40) 2% (72) 608Boomers: Age 54-72 9% (33) 4% (292) 6% (7) 0% (69) 5% (07) 79PID: Dem (no lean) 24% (84) 40% (309) 4% (08) 8% (62) 4% (06) 769PID: Ind (no lean) 22% (26) 40% (237) 8% (03) 8% (45) 3% (75) 586PID: Rep (no lean) 23% (9) 40% (334) 6% (36) 7% (6) 5% (24) 846PID/Gender: DemMen 24% (86) 36% (3) 6% (59) 9% (3) 5% (55) 362PID/Gender: DemWomen 24% (98) 44% (78) 2% (49) 8% (3) 2% (5) 407PID/Gender: Ind Men 9% (54) 40% (2) 22% (62) 8% (24) % (30) 28PID/Gender: Ind Women 24% (72) 4% (25) 4% (4) 7% (2) 5% (45) 305PID/Gender: Rep Men 20% (85) 40% (67) 6% (67) 8% (32) 6% (67) 49PID/Gender: Rep Women 25% (06) 39% (68) 6% (69) 7% (28) 3% (57) 427Ideo: Liberal (1-3) 25% (87) 39% (288) 6% (2) 7% (55) 2% (85) 735Ideo: Moderate (4) 22% (04) 43% (202) 5% (70) 8% (35) 3% (59) 470Ideo: Conservative (5-7) 20% (5) 42% (33) 6% (22) 8% (58) 3% (95) 740Educ: College 23% (353) 38% (569) 5% (234) 8% (8) 6% (239) 53Educ: Bachelors degree 24% (05) 45% (99) 6% (69) 7% (32) 9% (39) 444Educ: Post-grad 8% (44) 46% (2) 8% (44) 7% (8) % (26) 244



63

Table HR5_4




Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Income: Under 50k 25% (326) 36% (465) 4% (85) 8% (02) 6% (20) 280Income: 50k-100k 9% (6) 46% (282) 8% (2) 6% (35) 2% (74) 69Income: 100k+ 20% (59) 44% (33) 7% (50) 0% (30) 0% (29) 302Ethnicity: White 2% (370) 42% (724) 6% (283) 7% (9) 3% (227) 723Ethnicity: Hispanic 34% (20) 30% (06) 4% (48) 8% (28) 3% (47) 350Ethnicity: Afr. Am. 25% (68) 33% (90) 4% (38) % (3) 7% (48) 274Ethnicity: Other 3% (63) 32% (66) 3% (27) 8% (7) 5% (30) 204Relig: Protestant 20% (07) 46% (250) 8% (95) 7% (38) 9% (47) 539Relig: Roman Catholic 24% (89) 39% (49) 2% (47) 8% (29) 7% (64) 378Relig: Something Else 26% (58) 30% (66) 2% (46) 9% (20) 4% (32) 22Relig: Jewish 3% (8) 33% (20) 3% (8) % (6) % (7) 58Relig: Evangelical 24% (49) 40% (252) 5% (95) 6% (40) 4% (90) 626Relig: Non-Evang. Catholics 9% (09) 44% (247) 6% (89) 8% (44) 2% (70) 559Relig: All Christian 22% (258) 42% (499) 6% (84) 7% (84) 3% (59) 85Relig: All Non-Christian 26% (58) 30% (66) 2% (46) 9% (20) 4% (32) 22Community: Urban 26% (44) 35% (94) 6% (87) 7% (36) 6% (85) 546Community: Suburban 22% (29) 44% (44) 4% (42) 8% (77) 2% (7) 997Community: Rural 2% (38) 37% (245) 8% (9) 8% (54) 6% (02) 658Employ: Private Sector 23% (6) 44% (36) 5% (08) 7% (47) % (78) 70Employ: Government 20% (36) 39% (69) 5% (26) 9% (7) 7% (30) 77Employ: Self-Employed 23% (46) 43% (86) 5% (30) 7% (4) 3% (27) 203Employ: Homemaker 20% (25) 4% (5) 7% (2) 6% (8) 7% (2) 26Employ: Student 3% (34) 35% (38) 8% (8) 4% (5) 2% (2) 06Employ: Retired 7% (80) 39% (8) 2% (98) 0% (46) 2% (55) 460Employ: Unemployed 29% (52) 3% (55) 4% (25) 4% (6) 23% (4) 79Employ: Other 29% (69) 35% (84) 3% (3) 6% (5) 7% (40) 239Military HH: Yes 22% (84) 39% (46) 2% (77) 5% (8) 4% (5) 376Military HH: No 23% (47) 40% (734) 5% (270) 8% (50) 4% (254) 825RD/WT: Right Direction 2% (97) 39% (36) 6% (52) 7% (69) 6% (44) 922RD/WT: Wrong Track 24% (304) 4% (59) 5% (96) 8% (98) 3% (6) 279


64





Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Trump Job Approve 22% (207) 40% (375) 7% (63) 8% (78) 2% (4) 937Trump Job Disapprove 23% (267) 42% (479) 5% (69) 7% (82) 3% (49) 47Trump Job Strongly Approve 23% (3) 39% (9) 7% (83) 9% (47) 2% (60) 494Trump Job Somewhat Approve 2% (94) 42% (85) 8% (80) 7% (3) 2% (54) 443Trump Job Somewhat Disapprove 22% (74) 40% (33) 7% (57) 7% (23) 5% (50) 336Trump Job Strongly Disapprove 24% (93) 43% (346) 4% (3) 7% (60) 2% (99) 8#1 Issue: Economy 22% (40) 40% (256) 9% (7) 8% (5) % (69) 632#1 Issue: Security 9% (59) 45% (37) 7% (5) 9% (28) 0% (29) 304#1 Issue: Health Care 22% (78) 42% (50) 3% (46) 7% (26) 5% (54) 354#1 Issue: Medicare / Social Security 22% (8) 38% (39) 6% (57) 6% (23) 8% (66) 366#1 Issue: Women’s Issues 24% (35) 45% (66) % (7) 7% (0) 4% (20) 49#1 Issue: Education 33% (54) 33% (54) % (7) 5% (7) 8% (29) 62#1 Issue: Energy 3% (33) 34% (36) 8% (20) % (2) 6% (6) 08#1 Issue: Other 7% (2) 34% (43) 7% (22) 8% (0) 25% (3) 272016 Vote: Hillary Clinton 24% (76) 4% (300) 4% (0) 9% (62) 2% (87) 7262016 Vote: Donald Trump 2% (56) 4% (305) 8% (3) 7% (52) 3% (96) 7402016 Vote: Someone else 4% (25) 43% (76) 20% (35) 9% (7) 4% (25) 792016 Vote: Didnt Vote 26% (4) 36% (98) 4% (78) 7% (37) 7% (96) 550Voted in 2014: Yes 22% (309) 4% (576) 7% (239) 8% (4) 2% (62) 40Voted in 2014: No 24% (92) 38% (304) 4% (09) 7% (53) 8% (43) 8002012 Vote: Barack Obama 22% (96) 4% (363) 6% (4) 8% (70) 2% (06) 8752012 Vote: Mitt Romney 2% (4) 42% (228) 9% (05) 8% (44) 0% (56) 5472012 Vote: Other 23% (22) 37% (35) 7% (6) 8% (7) 5% (4) 942012 Vote: Didn’t Vote 25% (69) 37% (253) 2% (84) 7% (47) 9% (29) 6824-Region: Northeast 23% (9) 45% (76) 4% (57) 5% (20) 3% (50) 3944-Region: Midwest 7% (78) 45% (207) 4% (65) 9% (4) 6% (72) 4624-Region: South 26% (2) 37% (303) 8% (5) 6% (5) 3% (09) 8254-Region: West 23% (22) 37% (95) 4% (75) % (55) 4% (73) 520Favorable of Trump 22% (20) 40% (370) 7% (57) 8% (72) 3% (24) 924Unfavorable of Trump 24% (273) 42% (484) 5% (70) 8% (87) % (30) 44



65

Table HR5_4




Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Very Favorable of Trump 20% (04) 40% (206) 6% (82) 0% (52) 4% (7) 55Somewhat Favorable of Trump 24% (97) 40% (64) 8% (75) 5% (20) 3% (53) 409Somewhat Unfavorable of Trump 24% (56) 38% (86) 9% (44) 8% (8) % (25) 228Very Unfavorable of Trump 24% (28) 44% (399) 4% (26) 8% (69) % (05) 96Frequent TVWatcher 26% (42) 4% (678) 6% (259) 6% (97) 2% (9) 646Frequent Movie Watchers 30% (300) 38% (376) 6% (59) 6% (63) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


66


Table HR5_5: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with a new cast



Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Gender: Male 4% (5) 33% (347) 24% (257) 5% (58) 4% (49) 062Gender: Female 2% (37) 32% (366) 26% (30) 7% (95) 2% (40) 39Age: 18-29 6% (77) 28% (39) 23% (5) 7% (8) 6% (77) 490Age: 30-44 7% (89) 32% (70) 23% (2) 6% (85) % (59) 524Age: 45-54 4% (55) 35% (4) 24% (96) 7% (67) 2% (47) 406Age: 55-64 0% (33) 26% (9) 30% (02) 8% (6) 7% (58) 346Age: 65+ 8% (33) 39% (72) 28% (24) 3% (59) % (49) 436Generation Z: 18-21 3% (26) 27% (55) 23% (46) 9% (37) 9% (38) 20Millennial: Age 22-37 7% (98) 3% (77) 24% (34) 6% (89) 2% (7) 568Generation X: Age 38-53 6% (95) 34% (207) 24% (45) 6% (96) % (65) 608Boomers: Age 54-72 8% (58) 33% (236) 28% (205) 6% (6) 5% (05) 79PID: Dem (no lean) 3% (99) 36% (278) 24% (82) 5% (6) 2% (94) 769PID: Ind (no lean) 2% (72) 29% (70) 3% (8) 5% (89) 3% (74) 586PID: Rep (no lean) 4% (7) 3% (265) 23% (94) 8% (48) 4% (22) 846PID/Gender: DemMen 4% (49) 35% (26) 23% (84) 5% (54) 4% (50) 362PID/Gender: DemWomen 2% (50) 37% (52) 24% (98) 5% (63) % (44) 407PID/Gender: Ind Men % (32) 28% (77) 36% (02) 4% (38) % (3) 28PID/Gender: Ind Women 3% (40) 30% (92) 26% (79) 7% (5) 4% (43) 305PID/Gender: Rep Men 7% (70) 34% (43) 7% (70) 6% (66) 6% (68) 49PID/Gender: Rep Women % (46) 28% (22) 29% (24) 9% (82) 3% (54) 427Ideo: Liberal (1-3) 6% (7) 33% (243) 26% (9) 4% (0) % (82) 735Ideo: Moderate (4) % (52) 34% (6) 25% (20) 8% (82) 2% (55) 470Ideo: Conservative (5-7) 2% (85) 33% (24) 27% (97) 8% (3) 2% (86) 740Educ: College 4% (22) 30% (459) 24% (370) 6% (24) 5% (229) 53Educ: Bachelors degree % (48) 37% (66) 28% (24) 6% (7) 8% (36) 444Educ: Post-grad % (27) 36% (87) 26% (64) 7% (4) 0% (25) 244



67

Table HR5_5




Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Income: Under 50k 4% (80) 30% (384) 24% (32) 7% (25) 5% (89) 280Income: 50k-100k 3% (78) 36% (222) 26% (62) 4% (86) % (7) 69Income: 100k+ 0% (30) 35% (07) 28% (83) 7% (52) 0% (29) 302Ethnicity: White 2% (2) 32% (546) 27% (468) 6% (27) 3% (226) 723Ethnicity: Hispanic 7% (6) 33% (5) 23% (80) 5% (53) 2% (40) 350Ethnicity: Afr. Am. 3% (37) 38% (04) 8% (50) 8% (48) 3% (35) 274Ethnicity: Other 20% (40) 3% (62) 9% (40) 7% (34) 4% (28) 204Relig: Protestant % (6) 34% (85) 29% (56) 6% (85) 9% (5) 539Relig: Roman Catholic 4% (5) 33% (23) 23% (88) 5% (58) 5% (58) 378Relig: Something Else 6% (34) 30% (66) 25% (56) 4% (3) 5% (34) 22Relig: Jewish 24% (4) 26% (5) 26% (5) 4% (8) 0% (6) 58Relig: Evangelical 5% (96) 3% (95) 23% (4) 8% (5) 3% (79) 626Relig: Non-Evang. Catholics % (59) 35% (93) 29% (6) 4% (78) 2% (69) 559Relig: All Christian 3% (55) 33% (388) 25% (302) 6% (92) 2% (48) 85Relig: All Non-Christian 6% (34) 30% (66) 25% (56) 4% (3) 5% (34) 22Community: Urban 6% (89) 33% (80) 22% (2) 4% (77) 5% (80) 546Community: Suburban 2% (20) 32% (38) 27% (265) 8% (80) % (4) 997Community: Rural 2% (80) 33% (24) 26% (72) 5% (96) 5% (96) 658Employ: Private Sector 4% (00) 34% (245) 26% (88) 5% (08) 0% (69) 70Employ: Government 7% (3) 35% (62) 9% (34) 6% (28) 3% (23) 77Employ: Self-Employed 4% (28) 30% (62) 27% (56) 2% (25) 6% (33) 203Employ: Homemaker 5% (8) 26% (33) 28% (35) 7% (2) 4% (8) 26Employ: Student 2% (2) 26% (28) 23% (25) 24% (26) 4% (5) 06Employ: Retired 8% (39) 34% (59) 29% (35) 6% (74) 2% (54) 460Employ: Unemployed 2% (2) 36% (65) 6% (29) 6% (29) 20% (36) 79Employ: Other 6% (39) 25% (60) 23% (56) 8% (43) 7% (4) 239Military HH: Yes 0% (38) 35% (3) 26% (96) 6% (6) 3% (49) 376Military HH: No 4% (250) 32% (582) 25% (46) 6% (292) 3% (240) 825RD/WT: Right Direction 5% (35) 30% (274) 26% (236) 6% (47) 4% (3) 922RD/WT: Wrong Track 2% (53) 34% (439) 25% (322) 6% (206) 2% (59) 279


68





Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Trump Job Approve 4% (27) 3% (289) 26% (245) 7% (6) 2% (4) 937Trump Job Disapprove 3% (48) 35% (403) 25% (282) 6% (8) 2% (34) 47Trump Job Strongly Approve 4% (67) 28% (37) 27% (35) 9% (93) 3% (62) 494Trump Job Somewhat Approve 4% (6) 34% (52) 25% (0) 5% (68) 2% (52) 443Trump Job Somewhat Disapprove 5% (52) 36% (22) 22% (74) 5% (5) % (38) 336Trump Job Strongly Disapprove 2% (96) 35% (28) 26% (207) 6% (30) 2% (96) 8#1 Issue: Economy 2% (77) 33% (2) 26% (63) 7% (08) 2% (74) 632#1 Issue: Security % (33) 34% (05) 28% (86) 8% (55) 9% (27) 304#1 Issue: Health Care 2% (42) 34% (22) 24% (83) 7% (6) 3% (45) 354#1 Issue: Medicare / Social Security 4% (5) 3% (3) 26% (96) 0% (36) 9% (70) 366#1 Issue: Women’s Issues 3% (20) 32% (48) 7% (25) 24% (35) 4% (20) 49#1 Issue: Education 2% (34) 3% (50) 22% (36) 2% (9) 4% (23) 62#1 Issue: Energy 8% (20) 33% (35) 27% (29) 5% (6) 7% (8) 08#1 Issue: Other 9% () 23% (29) 32% (40) 8% (23) 9% (24) 272016 Vote: Hillary Clinton 3% (97) 37% (268) 25% (84) 4% (99) % (77) 7262016 Vote: Donald Trump 3% (97) 3% (233) 25% (87) 8% (35) 2% (88) 7402016 Vote: Someone else 0% (8) 29% (52) 30% (54) 7% (3) 4% (24) 792016 Vote: Didnt Vote 4% (75) 29% (59) 24% (3) 6% (88) 8% (97) 550Voted in 2014: Yes 4% (98) 33% (455) 27% (377) 6% (29) % (5) 40Voted in 2014: No % (90) 32% (257) 23% (8) 7% (34) 7% (38) 8002012 Vote: Barack Obama 4% (23) 36% (33) 24% (23) 5% (29) % (97) 8752012 Vote: Mitt Romney % (63) 3% (7) 28% (55) 9% (03) 0% (55) 5472012 Vote: Other 9% (9) 22% (2) 38% (36) % () 8% (7) 942012 Vote: Didn’t Vote 4% (93) 30% (206) 23% (53) 6% (0) 7% (9) 6824-Region: Northeast 5% (58) 35% (36) 24% (94) 6% (62) % (43) 3944-Region: Midwest 2% (55) 30% (38) 28% (29) 6% (73) 5% (67) 4624-Region: South 4% (5) 32% (266) 25% (20) 5% (24) 3% (09) 8254-Region: West % (59) 33% (73) 24% (25) 8% (94) 3% (70) 520Favorable of Trump 4% (28) 32% (292) 25% (232) 7% (60) 2% (3) 924Unfavorable of Trump 3% (46) 35% (396) 26% (296) 6% (82) % (25) 44



69

Table HR5_5




Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Very Favorable of Trump 5% (76) 28% (42) 25% (29) 20% (04) 2% (64) 55Somewhat Favorable of Trump 3% (52) 37% (5) 25% (03) 4% (55) 2% (49) 409Somewhat Unfavorable of Trump 4% (33) 37% (84) 23% (53) 6% (35) 0% (23) 228Very Unfavorable of Trump 2% (3) 34% (32) 27% (243) 6% (46) % (02) 96Frequent TVWatcher 4% (223) 34% (567) 27% (446) 5% (242) 0% (68) 646Frequent Movie Watchers 7% (66) 33% (329) 25% (249) 5% (45) 0% (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


70


Table HR5_6: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with the original cast



Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Gender: Male 37% (390) 36% (383) 0% (02) 6% (62) 2% (25) 062Gender: Female 43% (49) 34% (384) 7% (85) 5% (53) % (26) 39Age: 18-29 44% (27) 27% (3) 0% (47) 6% (28) 3% (66) 490Age: 30-44 47% (245) 32% (69) 8% (4) 3% (7) 0% (52) 524Age: 45-54 38% (55) 37% (50) 9% (35) 6% (26) 0% (40) 406Age: 55-64 33% (3) 37% (28) 7% (24) 7% (26) 6% (56) 346Age: 65+ 35% (5) 43% (89) 9% (4) 4% (9) 9% (37) 436Generation Z: 18-21 42% (85) 25% (50) % (23) 6% (2) 5% (3) 20Millennial: Age 22-37 46% (262) 3% (73) 8% (46) 4% (23) % (63) 568Generation X: Age 38-53 42% (255) 35% (2) 8% (5) 5% (33) 9% (58) 608Boomers: Age 54-72 33% (239) 40% (288) 8% (59) 6% (43) 2% (89) 79PID: Dem (no lean) 39% (299) 36% (276) 8% (6) 6% (44) 2% (89) 769PID: Ind (no lean) 37% (28) 39% (229) 9% (5) 4% (25) % (62) 586PID: Rep (no lean) 43% (364) 3% (26) 9% (75) 5% (46) 2% (00) 846PID/Gender: DemMen 38% (36) 35% (27) 8% (3) 6% (2) 3% (48) 362PID/Gender: DemWomen 40% (62) 37% (50) 7% (30) 6% (23) 0% (4) 407PID/Gender: Ind Men 3% (87) 46% (29) % (3) 4% (2) 8% (22) 28PID/Gender: Ind Women 43% (30) 33% (0) 7% (20) 4% (4) 3% (40) 305PID/Gender: Rep Men 40% (66) 30% (27) 0% (4) 7% (30) 3% (55) 49PID/Gender: Rep Women 46% (98) 3% (33) 8% (35) 4% (6) 0% (45) 427Ideo: Liberal (1-3) 39% (285) 35% (260) 0% (73) 5% (36) % (8) 735Ideo: Moderate (4) 38% (77) 39% (83) 9% (40) 5% (25) 9% (44) 470Ideo: Conservative (5-7) 4% (306) 36% (267) 8% (59) 5% (38) 9% (69) 740Educ: College 4% (622) 3% (470) 9% (3) 6% (85) 4% (204) 53Educ: Bachelors degree 4% (80) 43% (90) 7% (32) 4% (9) 5% (24) 444Educ: Post-grad 32% (78) 44% (07) 0% (25) 5% (2) 9% (22) 244



71

Table HR5_6




Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Income: Under 50k 42% (543) 30% (387) 9% (0) 6% (7) 3% (70) 280Income: 50k-100k 39% (240) 38% (237) 9% (57) 5% (30) 9% (55) 69Income: 100k+ 32% (97) 47% (43) 7% (2) 5% (5) 8% (25) 302Ethnicity: White 40% (684) 36% (627) 8% (39) 5% (85) % (87) 723Ethnicity: Hispanic 43% (5) 3% (08) 0% (36) 6% (23) 9% (32) 350Ethnicity: Afr. Am. 38% (05) 3% (86) 0% (28) 7% (9) 4% (38) 274Ethnicity: Other 45% (92) 26% (53) 0% (2) 6% (2) 3% (26) 204Relig: Protestant 39% (208) 39% (20) 8% (44) 5% (29) 9% (46) 539Relig: Roman Catholic 40% (52) 39% (46) 6% (22) 3% (2) 2% (46) 378Relig: Something Else 45% (00) 26% (56) 2% (27) 5% () 2% (26) 22Relig: Jewish 35% (20) 40% (23) 5% (3) % (6) 9% (5) 58Relig: Evangelical 40% (250) 35% (27) 9% (59) 4% (25) 2% (76) 626Relig: Non-Evang. Catholics 4% (23) 38% (23) 7% (37) 4% (23) 0% (55) 559Relig: All Christian 4% (48) 36% (43) 8% (95) 4% (48) % (3) 85Relig: All Non-Christian 45% (00) 26% (56) 2% (27) 5% () 2% (26) 22Community: Urban 4% (226) 33% (78) 7% (39) 6% (33) 3% (7) 546Community: Suburban 40% (399) 39% (390) 8% (76) 4% (40) 9% (9) 997Community: Rural 39% (256) 30% (98) % (73) 6% (43) 3% (88) 658Employ: Private Sector 4% (293) 38% (27) 8% (60) 5% (33) 7% (53) 70Employ: Government 37% (66) 33% (59) 7% (3) 8% (4) 5% (26) 77Employ: Self-Employed 44% (88) 29% (59) 7% (4) 8% (6) 3% (26) 203Employ: Homemaker 50% (63) 30% (38) 4% (6) — () 5% (8) 26Employ: Student 42% (45) 32% (34) 3% (4) 2% (2) % (2) 06Employ: Retired 3% (44) 4% (89) 2% (55) 5% (25) 0% (47) 460Employ: Unemployed 43% (78) 30% (54) 4% (8) 5% (9) 7% (3) 79Employ: Other 43% (03) 26% (62) 8% (9) 7% (7) 6% (38) 239Military HH: Yes 4% (53) 38% (4) 6% (24) 4% (4) 2% (43) 376Military HH: No 40% (728) 34% (625) 9% (64) 6% (0) % (207) 825RD/WT: Right Direction 40% (367) 33% (302) 9% (8) 6% (54) 3% (8) 922RD/WT: Wrong Track 40% (54) 36% (464) 8% (06) 5% (62) 0% (32) 279


72





Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Trump Job Approve 43% (40) 32% (304) 8% (78) 6% (59) 0% (95) 937Trump Job Disapprove 39% (447) 38% (433) 9% (00) 5% (52) 0% (5) 47Trump Job Strongly Approve 42% (209) 3% (54) 8% (4) 7% (33) 2% (58) 494Trump Job Somewhat Approve 43% (92) 34% (5) 8% (37) 6% (26) 8% (37) 443Trump Job Somewhat Disapprove 4% (39) 38% (29) 7% (23) 4% (2) 0% (33) 336Trump Job Strongly Disapprove 38% (308) 38% (305) 9% (76) 5% (40) 0% (82) 8#1 Issue: Economy 44% (279) 34% (25) 8% (48) 5% (3) 9% (60) 632#1 Issue: Security 35% (08) 40% (22) 9% (28) 8% (24) 8% (24) 304#1 Issue: Health Care 39% (39) 32% (4) 8% (30) 6% (20) 4% (50) 354#1 Issue: Medicare / Social Security 35% (29) 36% (3) 0% (38) 4% (3) 5% (55) 366#1 Issue: Women’s Issues 40% (59) 37% (55) 8% (2) 4% (7) % (6) 49#1 Issue: Education 49% (79) 28% (45) 8% (3) 3% (4) 3% (20) 62#1 Issue: Energy 34% (37) 38% (4) % (2) 2% (3) 5% (5) 08#1 Issue: Other 40% (5) 35% (44) 6% (8) 3% (4) 6% (2) 272016 Vote: Hillary Clinton 38% (274) 39% (285) 8% (56) 5% (39) 0% (72) 7262016 Vote: Donald Trump 42% (30) 34% (249) 9% (66) 6% (4) 0% (74) 7402016 Vote: Someone else 35% (62) 4% (73) 7% (2) 7% (2) % (20) 792016 Vote: Didnt Vote 42% (232) 28% (57) 0% (53) 4% (23) 5% (85) 550Voted in 2014: Yes 39% (542) 37% (52) 9% (22) 6% (80) 0% (37) 40Voted in 2014: No 42% (339) 3% (246) 8% (66) 4% (36) 4% (4) 8002012 Vote: Barack Obama 38% (329) 38% (330) 8% (73) 6% (55) 0% (88) 8752012 Vote: Mitt Romney 40% (27) 38% (205) 0% (56) 4% (22) 9% (48) 5472012 Vote: Other 47% (44) 37% (34) 3% (3) 6% (6) 8% (7) 942012 Vote: Didn’t Vote 42% (289) 29% (95) 8% (56) 5% (33) 6% (08) 6824-Region: Northeast 4% (63) 37% (46) 7% (29) 4% (8) 0% (39) 3944-Region: Midwest 38% (74) 36% (68) 0% (44) 4% (8) 3% (58) 4624-Region: South 4% (337) 35% (287) 8% (64) 6% (46) % (9) 8254-Region: West 40% (206) 32% (66) 0% (5) 7% (35) 2% (63) 520Favorable of Trump 43% (393) 33% (302) 8% (76) 6% (52) % (00) 924Unfavorable of Trump 40% (453) 38% (434) 9% (00) 5% (54) 9% (03) 44



73

Table HR5_6




Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Very Favorable of Trump 42% (26) 30% (56) 8% (43) 7% (34) 3% (66) 55Somewhat Favorable of Trump 43% (78) 36% (46) 8% (34) 4% (8) 8% (33) 409Somewhat Unfavorable of Trump 43% (98) 38% (86) 9% (20) 2% (4) 9% (20) 228Very Unfavorable of Trump 39% (356) 38% (347) 9% (80) 5% (50) 9% (83) 96Frequent TVWatcher 44% (77) 35% (582) 8% (39) 4% (65) 9% (43) 646Frequent Movie Watchers 48% (475) 3% (304) 8% (84) 5% (49) 8% (78) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


74


Table HR6_1: Have you watched any of the following original TV shows or reboots?Queer Eye

DemographicI watched theoriginal show

I watched thereboot

I watched boththe original

and the rebootI have not

watched at allDon’t know /No opinion Total N

Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220Gender: Male 8% (85) 3% (33) 5% (54) 69% (732) 5% (58) 062Gender: Female 5% (74) 3% (29) 6% (63) 64% (728) 3% (45) 39Age: 18-29 8% (40) 8% (4) 0% (50) 56% (273) 8% (86) 490Age: 30-44 6% (85) 3% (4) 5% (25) 64% (335) 3% (65) 524Age: 45-54 3% (5) % (5) 4% (8) 67% (272) 5% (59) 406Age: 55-64 4% (49) — () 3% (0) 72% (249) 0% (36) 346Age: 65+ 8% (34) — () 3% (4) 76% (33) 3% (56) 436Generation Z: 18-21 7% (4) 8% (6) 0% (20) 54% (09) 2% (42) 20Millennial: Age 22-37 % (65) 6% (33) 8% (45) 6% (349) 3% (77) 568Generation X: Age 38-53 6% (95) 2% (0) 4% (27) 64% (39) 4% (85) 608Boomers: Age 54-72 2% (86) — (2) 3% (25) 74% (532) 0% (74) 79PID: Dem (no lean) 3% (03) 4% (33) 6% (49) 64% (495) 2% (90) 769PID: Ind (no lean) % (63) 2% (2) 7% (38) 67% (395) 3% (79) 586PID: Rep (no lean) % (94) 2% (8) 4% (30) 67% (570) 6% (34) 846PID/Gender: DemMen 6% (23) 4% (6) 6% (2) 68% (245) 6% (58) 362PID/Gender: DemWomen 20% (80) 4% (7) 7% (28) 6% (250) 8% (32) 407PID/Gender: Ind Men 0% (27) 2% (5) 6% (6) 73% (206) 0% (28) 28PID/Gender: Ind Women 2% (35) 2% (7) 7% (23) 62% (89) 7% (5) 305PID/Gender: Rep Men 8% (35) 3% (2) 4% (8) 67% (28) 7% (72) 49PID/Gender: Rep Women 4% (59) % (5) 3% (3) 68% (289) 4% (62) 427Ideo: Liberal (1-3) 4% (04) 6% (4) 9% (70) 58% (425) 3% (95) 735Ideo: Moderate (4) 6% (76) 2% (8) 5% (25) 67% (33) 0% (48) 470Ideo: Conservative (5-7) 8% (57) % (8) 2% (8) 76% (560) 3% (97) 740Educ: College % (6) 3% (4) 5% (77) 65% (984) 6% (249) 53Educ: Bachelors degree 4% (6) 3% () 6% (25) 70% (32) 8% (35) 444Educ: Post-grad 6% (38) 4% (0) 6% (4) 67% (64) 7% (8) 244



75

Table HR6_1



I watched thereboot




Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220Income: Under 50k % (37) 3% (42) 5% (6) 65% (83) 6% (209) 280Income: 50k-100k 3% (78) 2% (4) 6% (39) 67% (48) % (70) 69Income: 100k+ 5% (44) 2% (6) 6% (7) 70% (2) 8% (24) 302Ethnicity: White 2% (207) 2% (42) 5% (84) 68% (63) 3% (227) 723Ethnicity: Hispanic 9% (32) 5% (9) 9% (32) 57% (99) 9% (67) 350Ethnicity: Afr. Am. 0% (27) 3% (8) 6% (6) 65% (80) 6% (44) 274Ethnicity: Other 3% (26) 6% (2) 9% (8) 57% (7) 6% (32) 204Relig: Protestant % (59) % (5) 2% (3) 73% (395) 2% (67) 539Relig: Roman Catholic 3% (48) 2% (7) 4% (5) 66% (250) 5% (57) 378Relig: Something Else 4% (3) % (2) 5% () 67% (48) 3% (29) 22Relig: Jewish 8% (5) 2% () 3% (2) 73% (42) 4% (8) 58Relig: Evangelical 9% (56) 2% (2) 4% (27) 67% (42) 8% (0) 626Relig: Non-Evang. Catholics 4% (80) % (5) 3% (4) 7% (395) 2% (66) 559Relig: All Christian % (36) % (7) 3% (4) 69% (86) 5% (76) 85Relig: All Non-Christian 4% (3) % (2) 5% () 67% (48) 3% (29) 22Community: Urban % (62) 4% (20) 9% (49) 63% (345) 3% (70) 546Community: Suburban 4% (35) 3% (30) 4% (4) 67% (669) 2% (23) 997Community: Rural 0% (63) 2% (3) 4% (27) 68% (446) 7% (0) 658Employ: Private Sector 3% (89) 4% (25) 5% (36) 69% (492) 0% (69) 70Employ: Government 6% (29) 5% (9) % (9) 55% (97) 3% (23) 77Employ: Self-Employed 2% (25) 3% (6) 8% (5) 64% (29) 3% (27) 203Employ: Homemaker 2% (4) % () 8% (0) 6% (77) 8% (23) 26Employ: Student 7% (8) 9% (0) 8% (9) 59% (63) 6% (7) 06Employ: Retired 0% (44) — () 2% (0) 74% (34) 4% (64) 460Employ: Unemployed 2% (2) 4% (7) 4% (6) 62% () 9% (34) 79Employ: Other 2% (29) 2% (4) 5% () 63% (50) 9% (45) 239Military HH: Yes 0% (39) 2% (9) 3% (2) 7% (267) 3% (48) 376Military HH: No 2% (220) 3% (53) 6% (05) 65% (93) 4% (255) 825


76




I watched thereboot




Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220RD/WT: Right Direction 8% (7) 2% (6) 5% (48) 69% (636) 6% (5) 922RD/WT: Wrong Track 5% (89) 4% (46) 5% (68) 64% (824) 2% (52) 279Trump Job Approve 0% (9) 2% (7) 3% (28) 7% (663) 5% (38) 937Trump Job Disapprove 4% (60) 4% (44) 7% (83) 64% (733) % (27) 47Trump Job Strongly Approve 8% (4) % (7) 4% (7) 73% (362) 4% (67) 494Trump Job Somewhat Approve % (50) 2% (9) 2% () 68% (302) 6% (7) 443Trump Job Somewhat Disapprove 8% (27) 3% (9) 8% (28) 67% (224) 4% (48) 336Trump Job Strongly Disapprove 6% (33) 4% (34) 7% (55) 63% (509) 0% (79) 8#1 Issue: Economy % (70) 2% (2) 4% (27) 72% (455) % (68) 632#1 Issue: Security 9% (28) 4% () 3% (9) 7% (26) 3% (40) 304#1 Issue: Health Care 4% (5) 2% (6) 7% (23) 62% (28) 6% (56) 354#1 Issue: Medicare / Social Security 2% (43) % (3) 5% (8) 66% (240) 7% (6) 366#1 Issue: Women’s Issues 5% (23) 8% (2) 2% (8) 49% (73) 5% (23) 49#1 Issue: Education % (8) 7% () 7% () 63% (0) 3% (2) 62#1 Issue: Energy 2% (3) 2% (2) 6% (7) 67% (72) 3% (3) 08#1 Issue: Other 0% (3) 3% (4) 3% (4) 67% (84) 6% (2) 272016 Vote: Hillary Clinton 5% (09) 3% (25) 8% (56) 64% (462) 0% (74) 7262016 Vote: Donald Trump 0% (77) % () 3% (22) 7% (525) 4% (05) 7402016 Vote: Someone else % (9) % (2) 5% (9) 73% (30) 0% (8) 792016 Vote: Didnt Vote 0% (54) 4% (23) 5% (30) 62% (340) 9% (03) 550Voted in 2014: Yes 3% (87) 2% (3) 5% (7) 68% (949) 2% (63) 40Voted in 2014: No 9% (73) 4% (3) 6% (46) 64% (50) 7% (40) 8002012 Vote: Barack Obama 6% (39) 2% (2) 6% (57) 64% (563) % (95) 8752012 Vote: Mitt Romney % (59) % (6) 2% () 76% (48) 0% (54) 5472012 Vote: Other 8% (8) — (0) 2% (2) 70% (66) 20% (9) 942012 Vote: Didn’t Vote 8% (54) 5% (35) 7% (47) 60% (40) 20% (36) 682



77

Table HR6_1



I watched thereboot




Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 2204-Region: Northeast 3% (5) 4% (4) 3% () 66% (262) 4% (55) 3944-Region: Midwest 2% (56) 3% (2) 6% (29) 68% (36) % (50) 4624-Region: South 0% (86) 3% (27) 4% (36) 65% (537) 7% (39) 8254-Region: West 3% (65) 2% (9) 8% (4) 66% (345) % (59) 520Favorable of Trump 0% (92) % (4) 3% (3) 70% (650) 5% (37) 924Unfavorable of Trump 4% (60) 4% (47) 7% (8) 65% (747) 0% (09) 44Very Favorable of Trump 9% (44) 2% (8) 3% (4) 72% (370) 5% (79) 55Somewhat Favorable of Trump 2% (48) % (6) 4% (7) 68% (280) 4% (58) 409Somewhat Unfavorable of Trump 9% (20) 4% (9) 8% (9) 70% (59) 9% (2) 228Very Unfavorable of Trump 5% (40) 4% (37) 7% (62) 64% (589) 0% (89) 96Frequent TVWatcher 4% (230) 3% (4) 6% (02) 66% (085) % (88) 646Frequent Movie Watchers 5% (45) 3% (26) 6% (56) 64% (634) 3% (28) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


78


Table HR6_4: Have you watched any of the following original TV shows or reboots?Full House


I watched thereboot




Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220Gender: Male 40% (42) 4% (45) 8% (88) 30% (323) 8% (85) 062Gender: Female 53% (608) 3% (33) 20% (229) 20% (223) 4% (45) 39Age: 18-29 36% (74) 7% (33) 28% (39) 20% (00) 9% (44) 490Age: 30-44 5% (269) 4% (9) 32% (68) 0% (52) 3% (6) 524Age: 45-54 52% (22) 3% (4) 3% (5) 25% (03) 6% (25) 406Age: 55-64 56% (93) 2% (6) 8% (26) 28% (96) 7% (24) 346Age: 65+ 42% (82) 2% (7) 7% (32) 45% (96) 5% (20) 436Generation Z: 18-21 32% (65) 5% () 27% (55) 20% (39) 5% (3) 20Millennial: Age 22-37 44% (252) 5% (29) 3% (78) 5% (88) 4% (2) 568Generation X: Age 38-53 52% (36) 4% (25) 20% (22) 9% (4) 5% (29) 608Boomers: Age 54-72 5% (365) % (7) 8% (60) 35% (252) 5% (35) 79PID: Dem (no lean) 45% (343) 3% (25) 9% (44) 27% (2) 6% (46) 769PID: Ind (no lean) 50% (293) 3% (5) 9% (2) 24% (40) 4% (26) 586PID: Rep (no lean) 46% (393) 5% (38) 9% (6) 23% (96) 7% (58) 846PID/Gender: DemMen 35% (28) 5% (7) 8% (64) 32% (8) 0% (35) 362PID/Gender: DemWomen 53% (25) 2% (8) 20% (80) 23% (93) 3% () 407PID/Gender: Ind Men 46% (28) 2% (6) 7% (47) 32% (90) 4% (0) 28PID/Gender: Ind Women 54% (65) 3% (9) 2% (65) 6% (49) 5% (6) 305PID/Gender: Rep Men 39% (65) 5% (22) 9% (78) 28% (5) 9% (39) 49PID/Gender: Rep Women 53% (228) 4% (6) 20% (84) 9% (80) 4% (9) 427Ideo: Liberal (1-3) 42% (309) 4% (3) 20% (47) 26% (94) 7% (54) 735Ideo: Moderate (4) 50% (233) 5% (24) 2% (00) 20% (95) 4% (7) 470Ideo: Conservative (5-7) 48% (357) 2% (8) 6% (9) 28% (208) 5% (37) 740Educ: College 48% (72) 4% (6) 9% (290) 22% (335) 7% (06) 53Educ: Bachelors degree 45% (99) 3% (2) 20% (87) 30% (33) 3% (3) 444Educ: Post-grad 45% (0) 2% (5) 6% (40) 32% (78) 5% () 244



79

Table HR6_4



I watched thereboot




Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220Income: Under 50k 48% (609) 4% (50) 8% (233) 24% (302) 7% (86) 280Income: 50k-100k 45% (277) 3% (2) 2% (29) 25% (57) 6% (34) 69Income: 100k+ 48% (44) 2% (7) 8% (55) 29% (87) 3% (0) 302Ethnicity: White 48% (826) 3% (49) 9% (327) 25% (433) 5% (87) 723Ethnicity: Hispanic 36% (25) 7% (23) 23% (8) 26% (90) 8% (29) 350Ethnicity: Afr. Am. 43% (7) 6% (7) 8% (50) 23% (64) 9% (26) 274Ethnicity: Other 42% (86) 6% (2) 20% (40) 24% (49) 8% (7) 204Relig: Protestant 52% (280) % (6) 6% (88) 26% (38) 5% (27) 539Relig: Roman Catholic 43% (62) 3% (0) 9% (73) 29% () 6% (22) 378Relig: Something Else 54% (9) 3% (6) 9% (4) 22% (49) 2% (6) 22Relig: Jewish 42% (25) 5% (3) 9% () 25% (4) 9% (5) 58Relig: Evangelical 50% (35) 4% (22) 9% (2) 20% (28) 6% (40) 626Relig: Non-Evang. Catholics 45% (254) 2% (4) 6% (92) 3% (73) 5% (27) 559Relig: All Christian 48% (568) 3% (36) 8% (22) 25% (30) 6% (68) 85Relig: All Non-Christian 54% (9) 3% (6) 9% (4) 22% (49) 2% (6) 22Community: Urban 39% (24) 6% (35) 2% (6) 27% (49) 6% (32) 546Community: Suburban 48% (48) 2% (22) 8% (83) 26% (256) 6% (55) 997Community: Rural 5% (335) 3% (2) 8% (8) 2% (4) 6% (43) 658Employ: Private Sector 49% (345) 4% (3) 23% (6) 2% (47) 4% (25) 70Employ: Government 42% (74) 4% (7) 26% (47) 23% (4) 4% (8) 77Employ: Self-Employed 44% (89) 4% (8) 2% (43) 25% (5) 6% (2) 203Employ: Homemaker 5% (64) 2% (3) 29% (37) 2% (6) 5% (6) 26Employ: Student 30% (32) 5% (6) 23% (25) 29% (3) 2% (3) 06Employ: Retired 45% (207) 2% (7) 6% (29) 40% (84) 7% (32) 460Employ: Unemployed 49% (88) 3% (6) 20% (35) 7% (30) % (2) 79Employ: Other 55% (3) 4% (0) 7% (40) 9% (46) 5% (3) 239Military HH: Yes 47% (78) 3% (2) 7% (63) 29% (07) 4% (5) 376Military HH: No 47% (85) 4% (66) 9% (354) 24% (439) 6% (5) 825


80




I watched thereboot




Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220RD/WT: Right Direction 44% (405) 4% (37) 9% (75) 25% (235) 8% (70) 922RD/WT: Wrong Track 49% (625) 3% (40) 9% (242) 24% (3) 5% (60) 279Trump Job Approve 48% (448) 4% (37) 7% (6) 25% (233) 6% (58) 937Trump Job Disapprove 47% (536) 3% (35) 20% (230) 26% (295) 4% (5) 47Trump Job Strongly Approve 47% (234) 5% (24) 5% (76) 26% (29) 6% (3) 494Trump Job Somewhat Approve 48% (25) 3% (3) 9% (85) 23% (04) 6% (27) 443Trump Job Somewhat Disapprove 45% (52) 4% (4) 25% (83) 9% (63) 7% (23) 336Trump Job Strongly Disapprove 47% (384) 3% (2) 8% (46) 29% (232) 3% (28) 8#1 Issue: Economy 50% (35) 4% (24) 20% (24) 22% (39) 5% (30) 632#1 Issue: Security 47% (44) 4% () 6% (49) 27% (83) 5% (7) 304#1 Issue: Health Care 48% (68) 3% () 22% (79) 23% (80) 4% (5) 354#1 Issue: Medicare / Social Security 4% (5) 3% (0) 3% (46) 34% (23) 0% (35) 366#1 Issue: Women’s Issues 4% (6) 4% (6) 30% (45) 20% (30) 5% (7) 49#1 Issue: Education 47% (76) 3% (5) 26% (4) 6% (27) 8% (3) 62#1 Issue: Energy 46% (49) 7% (8) 2% (3) 3% (34) 4% (4) 08#1 Issue: Other 5% (65) % (2) 6% (2) 24% (30) 7% (9) 272016 Vote: Hillary Clinton 46% (335) 3% (23) 8% (30) 28% (20) 5% (36) 7262016 Vote: Donald Trump 48% (354) 4% (27) 7% (28) 26% (92) 5% (39) 7402016 Vote: Someone else 44% (79) 3% (6) 2% (37) 28% (50) 4% (6) 792016 Vote: Didnt Vote 47% (260) 4% (23) 22% (2) 8% (0) 8% (46) 550Voted in 2014: Yes 46% (650) 3% (46) 7% (240) 29% (40) 5% (64) 40Voted in 2014: No 47% (380) 4% (32) 22% (78) 8% (45) 8% (66) 8002012 Vote: Barack Obama 48% (46) 4% (3) 6% (40) 29% (252) 4% (36) 8752012 Vote: Mitt Romney 48% (264) 2% (8) 8% (00) 28% (52) 4% (23) 5472012 Vote: Other 49% (46) 0% (9) 5% (4) 8% (7) 8% (8) 942012 Vote: Didn’t Vote 44% (303) 4% (29) 24% (64) 8% (23) 9% (63) 682



81

Table HR6_4



I watched thereboot




Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 2204-Region: Northeast 46% (8) 2% (8) 23% (89) 25% (98) 5% (8) 3944-Region: Midwest 49% (228) 3% (3) 22% (02) 2% (99) 4% (2) 4624-Region: South 49% (407) 4% (33) 8% (49) 22% (82) 6% (53) 8254-Region: West 4% (24) 5% (24) 5% (78) 32% (66) 7% (38) 520Favorable of Trump 48% (442) 5% (44) 7% (54) 25% (228) 6% (56) 924Unfavorable of Trump 47% (540) 2% (27) 2% (236) 26% (294) 4% (48) 44Very Favorable of Trump 49% (252) 4% (22) 5% (77) 26% (36) 5% (28) 55Somewhat Favorable of Trump 46% (90) 5% (22) 9% (77) 22% (92) 7% (28) 409Somewhat Unfavorable of Trump 46% (05) 3% (7) 29% (67) 7% (40) 4% (0) 228Very Unfavorable of Trump 47% (435) 2% (9) 8% (69) 28% (254) 4% (38) 96Frequent TVWatcher 49% (799) 3% (48) 22% (358) 23% (379) 4% (62) 646Frequent Movie Watchers 47% (469) 3% (33) 23% (225) 22% (27) 5% (46) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


82


Table HR6_5: Have you watched any of the following original TV shows or reboots?The X-Files


I watched thereboot




Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220Gender: Male 38% (405) 5% (56) 4% (49) 34% (359) 9% (94) 062Gender: Female 36% (409) 3% (29) 0% (0) 45% (508) 7% (83) 39Age: 18-29 32% (57) 6% (30) 2% (57) 38% (87) 2% (58) 490Age: 30-44 44% (23) 4% (9) 4% (72) 30% (58) 8% (43) 524Age: 45-54 4% (65) 5% (8) 3% (52) 34% (36) 8% (34) 406Age: 55-64 33% (4) 3% () 3% (44) 44% (53) 7% (24) 346Age: 65+ 34% (48) % (5) 8% (33) 53% (232) 4% (8) 436Generation Z: 18-21 32% (64) 6% (2) 0% (20) 36% (72) 7% (33) 20Millennial: Age 22-37 37% (23) 5% (3) 2% (70) 36% (203) 9% (5) 568Generation X: Age 38-53 43% (259) 4% (25) 4% (88) 3% (90) 7% (45) 608Boomers: Age 54-72 36% (258) 2% (4) % (75) 47% (335) 5% (37) 79PID: Dem (no lean) 35% (267) 4% (33) 2% (95) 4% (36) 8% (58) 769PID: Ind (no lean) 39% (227) 3% (6) 3% (78) 39% (226) 7% (40) 586PID: Rep (no lean) 38% (32) 4% (36) 0% (86) 38% (324) 9% (79) 846PID/Gender: DemMen 35% (26) 7% (24) 4% (5) 34% (24) 0% (36) 362PID/Gender: DemWomen 35% (4) 2% (9) % (44) 47% (92) 5% (2) 407PID/Gender: Ind Men 47% (3) % (4) 4% (39) 34% (97) 4% (0) 28PID/Gender: Ind Women 3% (96) 4% (2) 3% (38) 43% (30) 0% (29) 305PID/Gender: Rep Men 36% (49) 7% (27) 4% (58) 33% (37) % (47) 49PID/Gender: Rep Women 40% (72) 2% (9) 6% (28) 44% (86) 8% (32) 427Ideo: Liberal (1-3) 36% (266) 6% (46) 5% (4) 35% (254) 7% (55) 735Ideo: Moderate (4) 42% (98) 3% (2) % (53) 38% (78) 6% (29) 470Ideo: Conservative (5-7) 36% (270) 3% (23) 9% (63) 45% (330) 7% (53) 740Educ: College 38% (573) 4% (60) % (7) 37% (558) 0% (52) 53Educ: Bachelors degree 3% (39) 4% (6) 3% (57) 49% (28) 3% (3) 444Educ: Post-grad 42% (03) 4% (9) 3% (3) 37% (90) 5% (2) 244



83

Table HR6_5



I watched thereboot




Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220Income: Under 50k 38% (485) 4% (52) 2% (54) 37% (473) 9% (6) 280Income: 50k-100k 37% (228) 4% (27) % (68) 40% (250) 8% (47) 69Income: 100k+ 34% (02) 2% (6) 2% (37) 47% (43) 5% (4) 302Ethnicity: White 36% (62) 3% (60) % (90) 42% (724) 7% (27) 723Ethnicity: Hispanic 43% (5) 6% (22) 3% (46) 27% (96) 0% (34) 350Ethnicity: Afr. Am. 38% (04) 6% (5) 5% (4) 30% (83) % (3) 274Ethnicity: Other 44% (89) 5% (9) 3% (27) 29% (59) 9% (9) 204Relig: Protestant 34% (82) 3% (6) % (60) 46% (248) 6% (32) 539Relig: Roman Catholic 37% (40) 2% (9) 9% (34) 43% (62) 9% (32) 378Relig: Something Else 44% (96) 6% (2) 9% (9) 34% (74) 8% (8) 22Relig: Jewish 39% (23) 5% (3) 8% (0) 32% (9) 6% (4) 58Relig: Evangelical 36% (223) 4% (27) % (69) 39% (244) 0% (63) 626Relig: Non-Evang. Catholics 35% (98) 3% (5) 0% (57) 46% (257) 6% (33) 559Relig: All Christian 36% (42) 4% (42) % (26) 42% (50) 8% (96) 85Relig: All Non-Christian 44% (96) 6% (2) 9% (9) 34% (74) 8% (8) 22Community: Urban 37% (200) 5% (27) 5% (82) 36% (96) 7% (40) 546Community: Suburban 37% (364) 3% (28) % (0) 43% (43) 6% (64) 997Community: Rural 38% (25) 5% (30) 0% (66) 36% (239) % (73) 658Employ: Private Sector 39% (279) 5% (37) 3% (92) 36% (259) 6% (43) 70Employ: Government 34% (60) 5% (9) 6% (29) 37% (65) 8% (5) 77Employ: Self-Employed 37% (76) 3% (6) % (23) 40% (8) 8% (7) 203Employ: Homemaker 32% (40) 6% (7) 5% (9) 38% (47) 0% (2) 26Employ: Student 22% (23) 5% (5) 2% (3) 46% (49) 5% (6) 06Employ: Retired 32% (48) 2% () 9% (40) 5% (236) 5% (25) 460Employ: Unemployed 42% (75) % (2) 8% (4) 36% (65) 3% (23) 79Employ: Other 48% (4) 3% (8) 2% (29) 26% (63) % (26) 239Military HH: Yes 36% (34) 4% (6) 5% (56) 40% (5) 5% (8) 376Military HH: No 37% (68) 4% (68) % (203) 39% (75) 9% (58) 825


84




I watched thereboot




Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220RD/WT: Right Direction 35% (325) 4% (39) 2% (09) 39% (359) 0% (9) 922RD/WT: Wrong Track 38% (490) 4% (46) 2% (50) 40% (507) 7% (86) 279Trump Job Approve 36% (340) 4% (37) % (04) 4% (383) 8% (73) 937Trump Job Disapprove 38% (440) 4% (44) 3% (44) 39% (450) 6% (68) 47Trump Job Strongly Approve 37% (8) 4% (22) % (57) 39% (92) 9% (43) 494Trump Job Somewhat Approve 36% (59) 4% (6) % (48) 43% (92) 7% (29) 443Trump Job Somewhat Disapprove 37% (26) 5% (7) 4% (46) 35% (9) 8% (28) 336Trump Job Strongly Disapprove 39% (34) 3% (27) 2% (97) 4% (332) 5% (40) 8#1 Issue: Economy 40% (252) 4% (28) 3% (85) 36% (230) 6% (37) 632#1 Issue: Security 36% (08) 3% (9) 0% (29) 45% (36) 7% (22) 304#1 Issue: Health Care 33% (7) 3% (9) 5% (53) 39% (39) 0% (36) 354#1 Issue: Medicare / Social Security 35% (29) 3% () 2% (45) 4% (50) 8% (30) 366#1 Issue: Women’s Issues 35% (52) 6% (8) 0% (4) 42% (63) 8% () 49#1 Issue: Education 45% (73) 3% (4) 8% (3) 32% (5) 2% (20) 62#1 Issue: Energy 36% (39) 0% () 9% (0) 38% (40) 7% (7) 08#1 Issue: Other 36% (45) 2% (3) 8% (0) 45% (57) 0% (2) 272016 Vote: Hillary Clinton 38% (274) 4% (30) 3% (92) 39% (286) 6% (44) 7262016 Vote: Donald Trump 36% (263) 4% (30) 0% (77) 44% (324) 6% (45) 7402016 Vote: Someone else 39% (69) % (3) 4% (25) 39% (70) 7% (3) 792016 Vote: Didnt Vote 37% (205) 4% (2) 2% (64) 34% (86) 3% (74) 550Voted in 2014: Yes 37% (54) 4% (55) 2% (75) 4% (580) 5% (77) 40Voted in 2014: No 38% (30) 4% (30) 0% (84) 36% (286) 2% (00) 8002012 Vote: Barack Obama 36% (38) 4% (39) 3% (6) 4% (354) 6% (48) 8752012 Vote: Mitt Romney 37% (202) 4% (20) % (59) 44% (24) 5% (26) 5472012 Vote: Other 49% (46) % () 9% (8) 27% (25) 4% (4) 942012 Vote: Didn’t Vote 36% (248) 4% (25) 0% (66) 36% (244) 5% (99) 682



85

Table HR6_5



I watched thereboot




Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 2204-Region: Northeast 35% (37) 4% (4) 0% (4) 44% (7) 8% (30) 3944-Region: Midwest 35% (6) 3% (3) 3% (58) 43% (98) 7% (32) 4624-Region: South 40% (327) 3% (26) % (93) 37% (308) 9% (70) 8254-Region: West 36% (89) 6% (3) 3% (66) 36% (90) 9% (44) 520Favorable of Trump 37% (337) 4% (40) % (02) 4% (375) 8% (70) 924Unfavorable of Trump 38% (440) 4% (4) 3% (45) 40% (454) 6% (64) 44Very Favorable of Trump 37% (90) 4% (22) 0% (5) 40% (208) 9% (44) 55Somewhat Favorable of Trump 36% (47) 4% (8) 3% (5) 4% (67) 6% (26) 409Somewhat Unfavorable of Trump 37% (84) 5% (2) 5% (33) 36% (82) 7% (7) 228Very Unfavorable of Trump 39% (357) 3% (29) 2% () 4% (372) 5% (47) 96Frequent TVWatcher 39% (642) 4% (63) 2% (203) 39% (640) 6% (98) 646Frequent Movie Watchers 44% (438) 3% (32) 5% (50) 3% (309) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


86


Table HR6_6: Have you watched any of the following original TV shows or reboots?Arrested Development


I watched thereboot




Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220Gender: Male 5% (57) 4% (40) % (9) 58% (62) 2% (25) 062Gender: Female 4% (56) 2% (20) 5% (62) 67% (76) 2% (40) 39Age: 18-29 6% (77) 4% (22) 4% (67) 50% (247) 6% (76) 490Age: 30-44 9% (97) 3% (6) 3% (69) 52% (274) 3% (68) 524Age: 45-54 7% (67) 3% (2) 6% (23) 66% (267) 9% (37) 406Age: 55-64 % (37) % (2) 2% (5) 77% (266) 0% (35) 346Age: 65+ 8% (33) 2% (8) 4% (7) 75% (329) % (50) 436Generation Z: 18-21 % (22) 4% (8) 2% (24) 53% (07) 20% (40) 20Millennial: Age 22-37 7% (96) 4% (25) 6% (90) 50% (284) 3% (73) 568Generation X: Age 38-53 9% (6) 3% (7) 7% (43) 60% (367) % (66) 608Boomers: Age 54-72 0% (75) — (3) 3% (23) 77% (553) 9% (65) 79PID: Dem (no lean) 5% (7) 2% (8) 0% (80) 60% (462) 2% (9) 769PID: Ind (no lean) 5% (86) 3% (8) 8% (45) 64% (374) % (64) 586PID: Rep (no lean) 3% (09) 3% (24) 7% (56) 65% (546) 3% () 846PID/Gender: DemMen 3% (46) 3% (2) 2% (45) 56% (202) 6% (57) 362PID/Gender: DemWomen 7% (7) % (6) 9% (35) 64% (260) 8% (34) 407PID/Gender: Ind Men 7% (47) 4% () 0% (29) 62% (75) 7% (9) 28PID/Gender: Ind Women 3% (39) 2% (6) 5% (6) 65% (98) 5% (45) 305PID/Gender: Rep Men 5% (63) 4% (7) % (45) 58% (244) 2% (50) 49PID/Gender: Rep Women % (46) 2% (7) 3% () 7% (302) 4% (6) 427Ideo: Liberal (1-3) 8% (35) 3% (24) 3% (93) 55% (407) 0% (76) 735Ideo: Moderate (4) 8% (85) 3% (4) 9% (43) 6% (285) 9% (44) 470Ideo: Conservative (5-7) 9% (65) 2% (7) 5% (36) 73% (537) % (84) 740Educ: College 4% (2) 3% (47) 7% (04) 6% (925) 5% (227) 53Educ: Bachelors degree 6% (72) 2% (9) % (5) 65% (288) 5% (24) 444Educ: Post-grad 2% (29) % (4) % (27) 70% (70) 6% (4) 244



87

Table HR6_6



I watched thereboot




Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220Income: Under 50k 4% (83) 3% (39) 7% (95) 6% (783) 4% (80) 280Income: 50k-100k 5% (93) 3% (6) 9% (55) 63% (389) % (66) 69Income: 100k+ 2% (37) 2% (6) 0% (3) 70% (20) 6% (9) 302Ethnicity: White 3% (228) 2% (38) 8% (4) 65% (8) % (98) 723Ethnicity: Hispanic 9% (67) 8% (26) 3% (46) 42% (46) 8% (64) 350Ethnicity: Afr. Am. 6% (45) 5% (4) 0% (27) 56% (52) 3% (36) 274Ethnicity: Other 9% (39) 4% (8) 7% (4) 55% (2) 5% (3) 204Relig: Protestant % (59) 3% (4) 6% (33) 70% (379) 0% (54) 539Relig: Roman Catholic 6% (59) 3% (2) 8% (30) 62% (235) % (4) 378Relig: Something Else 5% (34) % (2) 5% () 66% (46) 3% (28) 22Relig: Jewish 9% () 4% (2) 6% (3) 65% (38) 6% (4) 58Relig: Evangelical 2% (77) 3% (20) 6% (39) 63% (393) 6% (97) 626Relig: Non-Evang. Catholics 4% (79) 2% () 8% (47) 67% (377) 8% (45) 559Relig: All Christian 3% (56) 3% (3) 7% (85) 65% (77) 2% (42) 85Relig: All Non-Christian 5% (34) % (2) 5% () 66% (46) 3% (28) 22Community: Urban 6% (85) 3% (9) 2% (67) 59% (39) 0% (56) 546Community: Suburban 5% (47) 2% (23) 8% (83) 63% (63) % (3) 997Community: Rural 2% (80) 3% (8) 5% (32) 66% (432) 5% (97) 658Employ: Private Sector 8% (30) 2% (4) 2% (84) 60% (425) 8% (57) 70Employ: Government % (9) 6% () 5% (27) 58% (04) 9% (6) 77Employ: Self-Employed 7% (36) 4% (7) 0% (2) 60% (23) 8% (7) 203Employ: Homemaker 2% (6) % (2) 5% (7) 66% (83) 5% (9) 26Employ: Student 4% (4) 3% (3) 2% (2) 6% (64) 2% (22) 06Employ: Retired 8% (36) 2% (9) 2% () 76% (35) 2% (54) 460Employ: Unemployed 9% (35) 2% (4) 6% () 55% (99) 7% (3) 79Employ: Other 5% (37) 4% (9) 4% (0) 56% (34) 2% (49) 239Military HH: Yes 2% (43) 4% (6) 7% (25) 68% (256) 0% (36) 376Military HH: No 5% (269) 2% (44) 9% (56) 62% (27) 3% (229) 825


88




I watched thereboot




Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220RD/WT: Right Direction 0% (96) 4% (34) 8% (70) 64% (590) 4% (3) 922RD/WT: Wrong Track 7% (26) 2% (25) 9% () 62% (792) 0% (34) 279Trump Job Approve 2% (0) 3% (28) 7% (64) 66% (65) 3% (20) 937Trump Job Disapprove 7% (95) 2% (26) 0% (6) 6% (702) 9% (08) 47Trump Job Strongly Approve % (56) 3% (4) 6% (27) 69% (339) 2% (59) 494Trump Job Somewhat Approve 2% (55) 3% (4) 8% (36) 62% (277) 4% (6) 443Trump Job Somewhat Disapprove 6% (55) 4% (4) 0% (35) 59% (97) % (36) 336Trump Job Strongly Disapprove 7% (4) 2% (3) 0% (8) 62% (505) 9% (72) 8#1 Issue: Economy 5% (96) 2% () 9% (59) 64% (405) 0% (6) 632#1 Issue: Security 2% (36) 4% (3) 6% (7) 67% (204) % (34) 304#1 Issue: Health Care 5% (52) % (5) 7% (26) 62% (28) 5% (52) 354#1 Issue: Medicare / Social Security % (4) 3% () 5% (20) 65% (239) 5% (54) 366#1 Issue: Women’s Issues 7% (25) 5% (8) 6% (24) 50% (75) % (7) 49#1 Issue: Education 4% (23) 3% (5) 3% (2) 57% (93) 2% (20) 62#1 Issue: Energy 22% (24) 4% (5) 8% (9) 55% (59) % (2) 08#1 Issue: Other 2% (5) % (2) 5% (6) 7% (89) 2% (5) 272016 Vote: Hillary Clinton 7% (23) 2% (8) 2% (84) 59% (430) 0% (7) 7262016 Vote: Donald Trump 2% (90) 4% (26) 6% (42) 68% (500) % (8) 7402016 Vote: Someone else 8% (33) % (2) 0% (8) 6% (0) 9% (6) 792016 Vote: Didnt Vote 2% (66) 3% (4) 7% (36) 62% (34) 7% (93) 550Voted in 2014: Yes 5% (2) 3% (36) 8% (7) 64% (894) 0% (43) 40Voted in 2014: No 3% (0) 3% (24) 8% (65) 6% (489) 5% (22) 8002012 Vote: Barack Obama 7% (48) 2% (8) 9% (76) 63% (548) 0% (84) 8752012 Vote: Mitt Romney 2% (63) 2% () 6% (35) 7% (39) 9% (47) 5472012 Vote: Other % () 6% (6) 9% (8) 55% (5) 20% (8) 942012 Vote: Didn’t Vote 3% (9) 4% (25) 9% (62) 57% (389) 7% (5) 682



89

Table HR6_6



I watched thereboot




Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 2204-Region: Northeast 2% (46) 2% (9) 0% (4) 65% (257) 0% (40) 3944-Region: Midwest 6% (73) 3% (4) 7% (34) 63% (29) % (50) 4624-Region: South 3% (07) 3% (28) 8% (67) 6% (506) 4% (7) 8254-Region: West 6% (86) 2% (9) 8% (39) 63% (329) % (58) 520Favorable of Trump % (06) 4% (37) 7% (63) 66% (607) 2% (2) 924Unfavorable of Trump 7% (97) 2% (9) 9% (09) 62% (75) 9% (05) 44Very Favorable of Trump 2% (59) 4% (20) 5% (28) 67% (345) 2% (63) 55Somewhat Favorable of Trump % (46) 4% (7) 9% (35) 64% (262) 2% (49) 409Somewhat Unfavorable of Trump 6% (38) 3% (7) 7% (7) 65% (48) 8% (9) 228Very Unfavorable of Trump 7% (59) % (2) 0% (92) 62% (567) 9% (86) 96Frequent TVWatcher 6% (258) 3% (43) 0% (57) 62% (022) 0% (66) 646Frequent Movie Watchers 8% (77) 3% (26) % (08) 57% (564) 2% (5) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


90


Table HR6_7: Have you watched any of the following original TV shows or reboots?Star Trek


I watched thereboot




Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220Gender: Male 35% (37) 5% (58) 25% (262) 27% (289) 8% (82) 062Gender: Female 37% (47) 4% (4) 4% (54) 39% (439) 8% (88) 39Age: 18-29 23% (4) 8% (39) 6% (76) 4% (99) 3% (62) 490Age: 30-44 28% (46) 4% (2) 23% (9) 37% (95) 8% (42) 524Age: 45-54 37% (52) 4% (7) 23% (93) 28% (4) 7% (30) 406Age: 55-64 47% (64) 2% (7) 2% (7) 24% (82) 6% (2) 346Age: 65+ 49% (23) 3% (4) 3% (56) 32% (39) 3% (4) 436Generation Z: 18-21 27% (54) 6% (2) 4% (29) 36% (73) 6% (33) 20Millennial: Age 22-37 23% (32) 7% (42) 8% (03) 42% (238) 9% (54) 568Generation X: Age 38-53 34% (209) 4% (22) 25% (50) 30% (84) 7% (42) 608Boomers: Age 54-72 5% (367) 3% (9) 7% (22) 25% (79) 4% (3) 79PID: Dem (no lean) 34% (263) 6% (43) 20% (5) 34% (260) 7% (52) 769PID: Ind (no lean) 35% (203) 4% (26) 20% (9) 34% (96) 7% (42) 586PID: Rep (no lean) 38% (323) 4% (30) 7% (46) 32% (272) 9% (75) 846PID/Gender: DemMen 29% (06) 6% (24) 27% (98) 28% (00) 9% (34) 362PID/Gender: DemWomen 39% (57) 5% (9) 3% (53) 39% (59) 4% (8) 407PID/Gender: Ind Men 38% (07) 5% (4) 25% (70) 28% (80) 4% () 28PID/Gender: Ind Women 32% (96) 4% (3) 6% (48) 38% (6) 0% (32) 305PID/Gender: Rep Men 38% (59) 5% (2) 22% (94) 26% (09) 9% (37) 49PID/Gender: Rep Women 38% (64) 2% (9) 2% (52) 38% (64) 9% (38) 427Ideo: Liberal (1-3) 33% (24) 7% (50) 23% (68) 30% (223) 7% (53) 735Ideo: Moderate (4) 37% (72) 5% (25) 20% (93) 32% (49) 6% (30) 470Ideo: Conservative (5-7) 39% (292) 3% (24) 7% (29) 34% (25) 6% (44) 740Educ: College 37% (563) 5% (69) 6% (246) 32% (485) 0% (50) 53Educ: Bachelors degree 29% (30) 5% (2) 24% (06) 38% (7) 4% (6) 444Educ: Post-grad 39% (95) 4% (9) 26% (64) 30% (73) 2% (4) 244



91

Table HR6_7



I watched thereboot




Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220Income: Under 50k 38% (482) 5% (62) 6% (205) 33% (423) 8% (09) 280Income: 50k-100k 36% (220) 5% (28) 2% (3) 3% (94) 7% (46) 69Income: 100k+ 29% (87) 3% (9) 27% (80) 37% (2) 5% (5) 302Ethnicity: White 37% (636) 4% (64) 9% (322) 34% (585) 7% (6) 723Ethnicity: Hispanic 29% (0) 7% (26) 23% (79) 28% (99) 3% (45) 350Ethnicity: Afr. Am. 34% (92) 9% (24) 9% (53) 27% (73) 2% (32) 274Ethnicity: Other 29% (60) 5% () 20% (4) 34% (70) % (22) 204Relig: Protestant 42% (229) 4% (2) 7% (9) 32% (7) 5% (27) 539Relig: Roman Catholic 37% (38) 8% (32) 5% (57) 34% (27) 6% (23) 378Relig: Something Else 43% (95) 4% (9) 6% (35) 30% (66) 7% (6) 22Relig: Jewish 50% (29) % (0) 20% (2) 26% (5) 3% (2) 58Relig: Evangelical 37% (228) 6% (39) 7% (06) 3% (95) 9% (58) 626Relig: Non-Evang. Catholics 40% (222) 5% (26) 7% (93) 34% (9) 5% (28) 559Relig: All Christian 38% (450) 5% (65) 7% (98) 33% (386) 7% (86) 85Relig: All Non-Christian 43% (95) 4% (9) 6% (35) 30% (66) 7% (6) 22Community: Urban 3% (72) 8% (44) 9% (03) 33% (79) 9% (49) 546Community: Suburban 36% (358) 4% (35) 2% (206) 34% (337) 6% (60) 997Community: Rural 39% (259) 3% (20) 6% (07) 32% (22) 9% (60) 658Employ: Private Sector 32% (23) 6% (43) 23% (64) 33% (235) 5% (38) 70Employ: Government 29% (52) 7% (3) 24% (43) 3% (54) 9% (6) 77Employ: Self-Employed 38% (78) 4% (8) 8% (37) 32% (65) 7% (4) 203Employ: Homemaker 28% (35) 4% (5) 8% (23) 43% (54) 7% (9) 26Employ: Student 8% (9) 7% (8) 7% (8) 46% (49) 2% (3) 06Employ: Retired 45% (209) 3% (4) 5% (67) 32% (47) 5% (23) 460Employ: Unemployed 34% (62) 2% (4) 5% (28) 32% (58) 6% (28) 79Employ: Other 43% (04) % (3) 5% (37) 28% (67) 2% (28) 239Military HH: Yes 38% (42) 7% (28) 2% (77) 29% (09) 5% (20) 376Military HH: No 35% (646) 4% (7) 9% (338) 34% (620) 8% (50) 825


92




I watched thereboot




Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220RD/WT: Right Direction 38% (350) 5% (45) 8% (65) 3% (283) 9% (79) 922RD/WT: Wrong Track 34% (438) 4% (54) 20% (25) 35% (445) 7% (90) 279Trump Job Approve 4% (380) 4% (36) 7% (62) 32% (30) 6% (58) 937Trump Job Disapprove 33% (377) 5% (62) 2% (244) 34% (386) 7% (77) 47Trump Job Strongly Approve 45% (222) 4% (20) 5% (77) 29% (43) 7% (32) 494Trump Job Somewhat Approve 36% (58) 4% (6) 9% (85) 36% (58) 6% (26) 443Trump Job Somewhat Disapprove 28% (93) 9% (3) 22% (73) 3% (05) 0% (34) 336Trump Job Strongly Disapprove 35% (285) 4% (3) 2% (72) 35% (28) 5% (43) 8#1 Issue: Economy 35% (220) 4% (28) 2% (34) 33% (207) 7% (43) 632#1 Issue: Security 43% (30) 3% (9) 2% (38) 36% (0) 6% (8) 304#1 Issue: Health Care 34% (9) 3% (0) 9% (69) 36% (28) 8% (28) 354#1 Issue: Medicare / Social Security 43% (56) 5% (7) 8% (67) 27% (98) 8% (27) 366#1 Issue: Women’s Issues 25% (37) % (7) 6% (24) 40% (59) 9% (3) 49#1 Issue: Education 28% (46) 6% (9) 20% (32) 35% (57) 2% (9) 62#1 Issue: Energy 39% (42) 6% (7) 8% (9) 27% (30) 0% () 08#1 Issue: Other 30% (38) % (2) 27% (34) 32% (40) 9% (2) 272016 Vote: Hillary Clinton 35% (253) 5% (38) 24% (7) 3% (226) 5% (38) 7262016 Vote: Donald Trump 40% (299) 4% (30) 7% (28) 33% (245) 5% (37) 7402016 Vote: Someone else 33% (59) 2% (4) 27% (49) 27% (48) 0% (9) 792016 Vote: Didnt Vote 32% (76) 5% (27) 2% (67) 37% (204) 4% (76) 550Voted in 2014: Yes 37% (522) 5% (64) 22% (306) 3% (428) 6% (8) 40Voted in 2014: No 33% (267) 4% (35) 4% (0) 38% (30) % (89) 8002012 Vote: Barack Obama 35% (307) 6% (49) 22% (9) 32% (279) 6% (49) 8752012 Vote: Mitt Romney 42% (23) 3% (7) 20% () 3% (68) 4% (20) 5472012 Vote: Other 39% (37) % () 22% (20) 28% (27) 0% (9) 942012 Vote: Didn’t Vote 3% (23) 5% (32) 4% (93) 37% (253) 3% (9) 682



93

Table HR6_7



I watched thereboot




Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 2204-Region: Northeast 34% (34) 5% (20) 20% (79) 34% (33) 7% (28) 3944-Region: Midwest 34% (59) 4% (20) 8% (8) 39% (79) 5% (22) 4624-Region: South 37% (305) 4% (33) 9% (55) 3% (258) 9% (73) 8254-Region: West 36% (89) 5% (26) 9% (00) 30% (57) 9% (47) 520Favorable of Trump 39% (358) 5% (42) 8% (64) 32% (295) 7% (65) 924Unfavorable of Trump 35% (397) 5% (55) 2% (237) 34% (394) 5% (6) 44Very Favorable of Trump 44% (225) 4% (2) 5% (76) 32% (64) 5% (28) 55Somewhat Favorable of Trump 32% (33) 5% (2) 2% (88) 32% (3) 9% (37) 409Somewhat Unfavorable of Trump 36% (82) 9% (2) 9% (43) 3% (7) 5% () 228Very Unfavorable of Trump 34% (35) 4% (34) 2% (94) 35% (323) 5% (50) 96Frequent TVWatcher 37% (607) 5% (78) 20% (325) 33% (536) 6% (00) 646Frequent Movie Watchers 39% (384) 5% (49) 22% (27) 28% (275) 7% (65) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


94


Table HR6_8: Have you watched any of the following original TV shows or reboots?Gilmore Girls


I watched thereboot




Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220Gender: Male 5% (6) 5% (5) 7% (77) 62% (654) % (9) 062Gender: Female 27% (3) 2% (8) 0% (8) 53% (60) 8% (9) 39Age: 18-29 23% (5) 6% (3) 5% (7) 43% (208) 3% (65) 490Age: 30-44 25% (33) 3% (7) % (59) 5% (265) 0% (50) 524Age: 45-54 20% (83) 4% (4) 6% (26) 60% (242) 0% (40) 406Age: 55-64 7% (59) — () 6% (9) 69% (237) 8% (29) 346Age: 65+ 9% (82) % (6) 5% (20) 69% (303) 6% (26) 436Generation Z: 18-21 8% (36) 8% (6) 4% (29) 42% (85) 8% (36) 20Millennial: Age 22-37 27% (54) 4% (23) 4% (78) 45% (257) 0% (57) 568Generation X: Age 38-53 23% (37) 4% (23) 8% (48) 57% (344) 9% (57) 608Boomers: Age 54-72 8% (29) — (3) 5% (39) 70% (503) 6% (45) 79PID: Dem (no lean) 20% (52) 4% (29) 9% (72) 58% (448) 9% (69) 769PID: Ind (no lean) 20% (4) 3% (7) 9% (54) 59% (347) 9% (53) 586PID: Rep (no lean) 24% (206) 3% (23) 8% (69) 54% (460) 0% (87) 846PID/Gender: DemMen 0% (38) 6% (23) 7% (25) 63% (227) 3% (49) 362PID/Gender: DemWomen 28% (4) % (6) % (46) 54% (22) 5% (20) 407PID/Gender: Ind Men 3% (38) 3% (9) 7% (9) 70% (96) 7% (20) 28PID/Gender: Ind Women 25% (77) 3% (8) 2% (35) 50% (5) % (33) 305PID/Gender: Rep Men 20% (85) 5% (9) 8% (33) 55% (23) 2% (50) 49PID/Gender: Rep Women 28% (2) % (4) 8% (36) 54% (229) 9% (37) 427Ideo: Liberal (1-3) 20% (47) 5% (37) 3% (99) 52% (382) 0% (70) 735Ideo: Moderate (4) 24% (3) 3% (3) 7% (34) 56% (265) 0% (45) 470Ideo: Conservative (5-7) 9% (43) 2% (8) 7% (50) 64% (473) 7% (55) 740Educ: College 22% (334) 3% (52) 9% (30) 54% (820) 2% (77) 53Educ: Bachelors degree 9% (85) 3% (2) 0% (46) 64% (284) 4% (7) 444Educ: Post-grad 22% (53) 2% (6) 8% (9) 62% (5) 6% (5) 244



95

Table HR6_8



I watched thereboot




Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220Income: Under 50k 22% (283) 3% (42) 9% (3) 55% (707) % (35) 280Income: 50k-100k 2% (32) 4% (24) 9% (55) 57% (356) 9% (53) 69Income: 100k+ 9% (58) % (3) 9% (27) 64% (93) 7% (2) 302Ethnicity: White 22% (376) 2% (39) 9% (49) 59% (05) 8% (43) 723Ethnicity: Hispanic 9% (65) 7% (25) 3% (44) 49% (70) 3% (45) 350Ethnicity: Afr. Am. 7% (48) 7% (20) 9% (24) 50% (38) 6% (44) 274Ethnicity: Other 24% (48) 5% (0) 0% (2) 50% (03) % (23) 204Relig: Protestant 20% (09) 2% (0) 7% (38) 64% (347) 7% (35) 539Relig: Roman Catholic 20% (76) 4% (4) 0% (37) 57% (26) 9% (35) 378Relig: Something Else 28% (6) 2% (5) 0% (22) 53% (6) 8% (7) 22Relig: Jewish 27% (6) 8% (5) 6% (3) 58% (34) 2% () 58Relig: Evangelical 22% (35) 4% (23) 9% (55) 55% (34) % (72) 626Relig: Non-Evang. Catholics 2% (7) 2% (0) 8% (44) 63% (35) 7% (37) 559Relig: All Christian 2% (252) 3% (34) 8% (99) 58% (692) 9% (09) 85Relig: All Non-Christian 28% (6) 2% (5) 0% (22) 53% (6) 8% (7) 22Community: Urban 2% (4) 5% (26) 9% (50) 56% (308) 9% (47) 546Community: Suburban 2% (23) 3% (28) 0% (95) 57% (57) 9% (89) 997Community: Rural 22% (45) 2% (5) 8% (50) 57% (376) % (73) 658Employ: Private Sector 22% (57) 4% (27) 0% (72) 58% (409) 6% (46) 70Employ: Government 9% (34) 6% () 5% (27) 50% (89) 9% (6) 77Employ: Self-Employed 23% (46) 4% (7) 9% (9) 53% (08) % (22) 203Employ: Homemaker 30% (37) 3% (4) 4% (8) 4% (52) 2% (5) 26Employ: Student 8% (9) 7% (7) % (2) 48% (5) 7% (8) 06Employ: Retired 7% (77) 2% (7) 2% () 7% (327) 8% (38) 460Employ: Unemployed 20% (37) — (0) 9% (6) 56% (0) 4% (26) 79Employ: Other 27% (64) 3% (6) 9% (2) 49% (8) 2% (29) 239Military HH: Yes 8% (69) 6% (23) 6% (23) 64% (239) 6% (2) 376Military HH: No 22% (403) 3% (46) 9% (7) 56% (06) 0% (88) 825


96




I watched thereboot




Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220RD/WT: Right Direction 9% (73) 4% (37) 8% (74) 58% (537) % (0) 922RD/WT: Wrong Track 23% (299) 3% (32) 9% (2) 56% (78) 8% (08) 279Trump Job Approve 22% (205) 3% (30) 6% (55) 60% (566) 9% (82) 937Trump Job Disapprove 22% (248) 3% (40) % (22) 56% (645) 8% (92) 47Trump Job Strongly Approve 23% (4) 3% (5) 4% (9) 6% (30) 9% (45) 494Trump Job Somewhat Approve 20% (90) 3% (5) 8% (36) 60% (265) 8% (37) 443Trump Job Somewhat Disapprove 24% (79) 6% (22) 3% (45) 48% (62) 8% (28) 336Trump Job Strongly Disapprove 2% (69) 2% (8) 0% (77) 60% (483) 8% (64) 8#1 Issue: Economy 22% (40) 3% (8) 9% (54) 57% (36) 9% (59) 632#1 Issue: Security 20% (6) 2% (6) 5% (5) 64% (96) 8% (25) 304#1 Issue: Health Care 22% (79) 3% (0) 2% (44) 53% (89) 9% (32) 354#1 Issue: Medicare / Social Security 8% (66) 3% (2) 7% (25) 62% (226) 0% (37) 366#1 Issue: Women’s Issues 25% (37) 9% (4) 3% (9) 47% (7) 6% (8) 49#1 Issue: Education 20% (32) 2% (4) 3% (2) 53% (85) 2% (20) 62#1 Issue: Energy 25% (26) 5% (5) 8% (9) 54% (58) 9% (0) 08#1 Issue: Other 24% (30) % () 6% (8) 55% (69) 4% (8) 272016 Vote: Hillary Clinton 2% (5) 3% (9) % (82) 57% (43) 8% (60) 7262016 Vote: Donald Trump 2% (58) 3% (25) 5% (39) 62% (462) 8% (56) 7402016 Vote: Someone else 22% (39) % (2) 8% (5) 60% (07) 9% (6) 792016 Vote: Didnt Vote 22% (24) 4% (22) % (59) 49% (27) 3% (74) 550Voted in 2014: Yes 2% (295) 3% (36) 9% (9) 60% (843) 8% (08) 40Voted in 2014: No 22% (77) 4% (33) 9% (75) 52% (43) 3% (02) 8002012 Vote: Barack Obama 20% (78) 3% (24) 9% (76) 60% (52) 9% (77) 8752012 Vote: Mitt Romney 2% (7) 2% (2) 8% (4) 63% (348) 5% (29) 5472012 Vote: Other 7% (6) 2% (2) 6% (6) 6% (57) 3% (3) 942012 Vote: Didn’t Vote 24% (62) 5% (3) % (72) 48% (326) 3% (9) 682



97

Table HR6_8



I watched thereboot




Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 2204-Region: Northeast 22% (88) 4% (5) 9% (34) 58% (226) 8% (3) 3944-Region: Midwest 2% (99) 2% (0) 9% (43) 59% (275) 8% (36) 4624-Region: South 23% (93) 4% (30) 9% (77) 53% (435) % (89) 8254-Region: West 8% (93) 3% (4) 8% (4) 6% (39) 0% (54) 520Favorable of Trump 22% (200) 4% (39) 6% (56) 59% (549) 9% (80) 924Unfavorable of Trump 22% (253) 2% (28) % (22) 58% (658) 7% (82) 44Very Favorable of Trump 23% (6) 4% (22) 3% (8) 6% (32) 9% (46) 55Somewhat Favorable of Trump 2% (84) 4% (7) 9% (38) 58% (237) 8% (34) 409Somewhat Unfavorable of Trump 26% (59) 5% () 2% (28) 50% (5) 7% (5) 228Very Unfavorable of Trump 2% (94) 2% (7) 0% (94) 59% (543) 7% (67) 96Frequent TVWatcher 24% (389) 3% (49) 9% (56) 57% (93) 7% (2) 646Frequent Movie Watchers 27% (263) 3% (28) 0% (95) 53% (52) 8% (82) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


98


Table HR6_9: Have you watched any of the following original TV shows or reboots?Will & Grace


I watched thereboot




Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220Gender: Male 25% (262) 5% (53) 2% (23) 49% (58) 0% (06) 062Gender: Female 37% (424) 3% (37) 5% (66) 38% (429) 7% (83) 39Age: 18-29 9% (95) 9% (43) 3% (63) 45% (223) 3% (66) 490Age: 30-44 40% (209) 2% (3) 5% (8) 32% (70) 0% (50) 524Age: 45-54 34% (40) 3% (3) 3% (5) 43% (73) 7% (28) 406Age: 55-64 35% (22) 2% (8) 3% (45) 42% (44) 8% (27) 346Age: 65+ 27% (9) 3% (3) % (50) 54% (237) 4% (8) 436Generation Z: 18-21 2% (23) 8% (7) 9% (8) 5% (02) 20% (4) 20Millennial: Age 22-37 32% (85) 6% (33) 5% (85) 37% (23) 9% (53) 568Generation X: Age 38-53 36% (22) 3% (20) 5% (88) 39% (235) 7% (43) 608Boomers: Age 54-72 34% (242) 2% (8) 2% (87) 46% (33) 6% (4) 79PID: Dem (no lean) 3% (236) 5% (37) 5% (9) 4% (33) 8% (64) 769PID: Ind (no lean) 30% (77) 3% (20) 5% (89) 43% (254) 8% (46) 586PID: Rep (no lean) 32% (272) 4% (33) 0% (8) 45% (380) 9% (79) 846PID/Gender: DemMen 2% (76) 4% (6) 5% (53) 47% (69) 4% (49) 362PID/Gender: DemWomen 39% (59) 5% (22) 6% (66) 36% (45) 4% (5) 407PID/Gender: Ind Men 27% (76) 5% (4) 2% (34) 5% (44) 5% (4) 28PID/Gender: Ind Women 33% (02) 2% (6) 8% (55) 36% (0) 0% (32) 305PID/Gender: Rep Men 26% (0) 6% (24) 9% (36) 49% (206) 0% (43) 49PID/Gender: Rep Women 38% (63) 2% (9) 0% (45) 4% (75) 8% (36) 427Ideo: Liberal (1-3) 29% (20) 6% (45) 7% (24) 39% (290) 9% (65) 735Ideo: Moderate (4) 33% (57) 5% (25) 6% (75) 40% (86) 6% (27) 470Ideo: Conservative (5-7) 3% (226) 2% (8) 9% (63) 52% (382) 7% (5) 740Educ: College 32% (488) 4% (63) 3% (94) 40% (603) % (66) 53Educ: Bachelors degree 28% (26) 4% (20) 4% (64) 50% (220) 3% (5) 444Educ: Post-grad 30% (72) 3% (8) 3% (32) 5% (23) 3% (8) 244



99

Table HR6_9



I watched thereboot




Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220Income: Under 50k 32% (409) 4% (56) 2% (5) 4% (528) % (36) 280Income: 50k-100k 30% (83) 4% (28) 5% (93) 44% (272) 7% (44) 69Income: 100k+ 3% (94) 2% (7) 5% (45) 49% (47) 3% (9) 302Ethnicity: White 32% (557) 4% (62) 3% (220) 44% (75) 8% (33) 723Ethnicity: Hispanic 23% (80) 8% (27) 5% (52) 39% (37) 5% (53) 350Ethnicity: Afr. Am. 29% (79) 4% (2) 6% (43) 4% (2) 0% (28) 274Ethnicity: Other 24% (50) 8% (6) 3% (26) 4% (85) 4% (28) 204Relig: Protestant 32% (72) 3% (8) 2% (67) 47% (254) 5% (28) 539Relig: Roman Catholic 3% (6) 3% (0) 7% (65) 4% (56) 8% (3) 378Relig: Something Else 43% (95) % (2) 0% (22) 4% (92) 5% (0) 22Relig: Jewish 27% (6) 4% (8) 5% (9) 35% (20) 9% (6) 58Relig: Evangelical 3% (93) 6% (35) 0% (64) 43% (270) 0% (64) 626Relig: Non-Evang. Catholics 32% (8) 2% (3) 7% (94) 43% (24) 5% (3) 559Relig: All Christian 32% (374) 4% (48) 3% (58) 43% (50) 8% (95) 85Relig: All Non-Christian 43% (95) % (2) 0% (22) 4% (92) 5% (0) 22Community: Urban 27% (48) 7% (38) 5% (83) 44% (240) 7% (37) 546Community: Suburban 3% (309) 4% (35) 5% (45) 43% (43) 8% (76) 997Community: Rural 35% (229) 3% (7) 9% (6) 42% (276) % (76) 658Employ: Private Sector 33% (233) 5% (38) 5% (05) 40% (287) 7% (46) 70Employ: Government 27% (48) 6% () 5% (26) 46% (82) 6% () 77Employ: Self-Employed 28% (57) 3% (7) 8% (36) 44% (89) 7% (5) 203Employ: Homemaker 37% (47) 2% (3) 7% (2) 36% (45) 8% (0) 26Employ: Student 2% (3) 2% (3) 7% (7) 62% (66) 7% (8) 06Employ: Retired 29% (35) 3% (3) 0% (47) 5% (233) 7% (32) 460Employ: Unemployed 40% (7) % (2) 0% (9) 35% (62) 4% (25) 79Employ: Other 34% (82) 6% (4) 2% (28) 35% (83) 3% (32) 239Military HH: Yes 28% (04) 4% (5) % (43) 5% (92) 6% (2) 376Military HH: No 32% (58) 4% (75) 3% (246) 4% (755) 9% (68) 825


100




I watched thereboot




Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220RD/WT: Right Direction 28% (258) 5% (43) 2% (2) 45% (43) 0% (96) 922RD/WT: Wrong Track 33% (427) 4% (47) 4% (78) 42% (534) 7% (93) 279Trump Job Approve 3% (288) 5% (46) 9% (8) 47% (445) 8% (77) 937Trump Job Disapprove 32% (364) 4% (44) 7% (89) 4% (466) 7% (83) 47Trump Job Strongly Approve 29% (45) 6% (29) 8% (39) 48% (238) 9% (44) 494Trump Job Somewhat Approve 32% (43) 4% (7) 0% (42) 47% (207) 8% (34) 443Trump Job Somewhat Disapprove 33% (0) 4% (4) 7% (57) 38% (28) 8% (27) 336Trump Job Strongly Disapprove 3% (254) 4% (30) 6% (32) 42% (339) 7% (56) 8#1 Issue: Economy 3% (99) 3% (20) 2% (78) 46% (289) 7% (46) 632#1 Issue: Security 29% (90) 5% (5) 8% (24) 5% (56) 6% (20) 304#1 Issue: Health Care 32% (4) 4% (5) 6% (58) 36% (27) % (39) 354#1 Issue: Medicare / Social Security 34% (23) 3% (3) 4% (49) 40% (45) 0% (35) 366#1 Issue: Women’s Issues 28% (42) 4% (6) 7% (25) 42% (63) 9% (3) 49#1 Issue: Education 30% (48) 5% (9) 5% (25) 40% (64) 0% (6) 62#1 Issue: Energy 3% (33) 8% (8) 3% (4) 39% (42) 0% () 08#1 Issue: Other 28% (36) 3% (4) 2% (6) 48% (6) 8% (0) 272016 Vote: Hillary Clinton 34% (249) 5% (33) 8% (3) 36% (262) 7% (5) 7262016 Vote: Donald Trump 3% (226) 4% (27) % (78) 49% (364) 6% (45) 7402016 Vote: Someone else 27% (49) % () 2% (22) 5% (92) 9% (6) 792016 Vote: Didnt Vote 29% (62) 5% (29) % (58) 4% (225) 4% (77) 550Voted in 2014: Yes 32% (447) 4% (57) 4% (97) 43% (609) 6% (9) 40Voted in 2014: No 30% (238) 4% (33) 2% (92) 42% (338) 2% (99) 8002012 Vote: Barack Obama 34% (30) 4% (38) 6% (4) 39% (340) 6% (55) 8752012 Vote: Mitt Romney 3% (69) 3% (5) 0% (54) 52% (283) 5% (26) 5472012 Vote: Other 33% (3) % () 3% (2) 47% (45) 6% (6) 942012 Vote: Didn’t Vote 27% (84) 5% (37) 2% (8) 4% (278) 5% (02) 682



101

Table HR6_9



I watched thereboot




Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 2204-Region: Northeast 26% (0) 5% (20) 6% (62) 46% (82) 7% (29) 3944-Region: Midwest 36% (66) 5% (2) 2% (56) 42% (93) 6% (26) 4624-Region: South 34% (278) 3% (27) 4% (2) 40% (333) 9% (74) 8254-Region: West 27% (40) 4% (22) % (59) 46% (240) % (59) 520Favorable of Trump 30% (276) 5% (42) 9% (88) 48% (445) 8% (73) 924Unfavorable of Trump 33% (377) 4% (46) 6% (80) 40% (463) 7% (79) 44Very Favorable of Trump 3% (60) 5% (24) 7% (38) 49% (250) 8% (42) 55Somewhat Favorable of Trump 28% (6) 4% (8) 2% (50) 47% (94) 8% (32) 409Somewhat Unfavorable of Trump 39% (88) 4% (9) 7% (38) 33% (75) 8% (8) 228Very Unfavorable of Trump 32% (289) 4% (37) 5% (42) 42% (388) 7% (60) 96Frequent TVWatcher 34% (556) 4% (63) 5% (246) 4% (676) 6% (05) 646Frequent Movie Watchers 36% (360) 4% (40) 4% (34) 38% (375) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


102


Table HR6_10: Have you watched any of the following original TV shows or reboots?Hawaii Five-0


I watched thereboot




Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220Gender: Male 32% (344) % (8) 3% (43) 32% (343) % (4) 062Gender: Female 36% (407) 5% (60) 7% (9) 35% (393) 8% (87) 39Age: 18-29 6% (8) 2% (57) 8% (4) 47% (229) 7% (82) 490Age: 30-44 2% (09) 0% (52) 2% (64) 44% (233) 2% (65) 524Age: 45-54 40% (63) 8% (3) 5% (6) 30% (23) 7% (28) 406Age: 55-64 47% (63) 5% (9) 22% (76) 20% (70) 5% (9) 346Age: 65+ 54% (235) 4% (9) 2% (94) 9% (8) 2% (8) 436Generation Z: 18-21 2% (4) 2% (25) 9% (7) 37% (75) 2% (42) 20Millennial: Age 22-37 4% (79) % (6) 9% (5) 52% (293) 5% (84) 568Generation X: Age 38-53 35% (26) 8% (49) 5% (94) 34% (206) 7% (43) 608Boomers: Age 54-72 50% (362) 5% (37) 22% (55) 9% (39) 4% (26) 79PID: Dem (no lean) 33% (250) 9% (67) 6% (23) 34% (263) 9% (66) 769PID: Ind (no lean) 34% (202) 5% (30) 6% (92) 36% (2) 9% (5) 586PID: Rep (no lean) 35% (300) 9% (80) 4% (20) 3% (262) 0% (84) 846PID/Gender: DemMen 30% (08) 0% (36) 4% (49) 33% (9) 4% (50) 362PID/Gender: DemWomen 35% (42) 8% (3) 8% (73) 35% (43) 4% (6) 407PID/Gender: Ind Men 33% (92) 8% (22) 3% (37) 39% (09) 7% (2) 28PID/Gender: Ind Women 36% (0) 3% (8) 8% (55) 34% (02) 0% (30) 305PID/Gender: Rep Men 35% (45) 4% (60) 4% (57) 27% (4) 0% (43) 49PID/Gender: Rep Women 36% (55) 5% (20) 5% (63) 35% (48) 0% (4) 427Ideo: Liberal (1-3) 30% (220) 9% (66) 5% (08) 36% (267) 0% (74) 735Ideo: Moderate (4) 39% (82) 6% (29) 8% (83) 30% (43) 7% (33) 470Ideo: Conservative (5-7) 38% (280) 9% (64) 6% (2) 30% (222) 7% (53) 740Educ: College 33% (498) 8% (7) 5% (230) 33% (497) % (7) 53Educ: Bachelors degree 35% (56) 9% (40) 4% (64) 37% (65) 4% (9) 444Educ: Post-grad 40% (98) 9% (2) 7% (4) 30% (74) 4% (0) 244



103

Table HR6_10



I watched thereboot




Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220Income: Under 50k 35% (444) 8% (03) 4% (85) 33% (42) 0% (28) 280Income: 50k-100k 3% (92) 8% (50) 8% (09) 34% (23) 9% (56) 69Income: 100k+ 39% (6) 8% (26) 4% (4) 34% (02) 5% (7) 302Ethnicity: White 36% (64) 7% (22) 6% (268) 34% (58) 8% (38) 723Ethnicity: Hispanic 30% (06) 2% (42) 8% (29) 3% (09) 8% (64) 350Ethnicity: Afr. Am. 32% (87) 2% (32) 6% (45) 27% (75) 3% (35) 274Ethnicity: Other 25% (50) % (23) % (22) 39% (80) 4% (28) 204Relig: Protestant 46% (246) 7% (39) 8% (99) 24% (30) 5% (25) 539Relig: Roman Catholic 35% (32) 6% (23) 5% (55) 36% (34) 9% (33) 378Relig: Something Else 37% (82) 8% (7) 0% (22) 40% (89) 5% (2) 22Relig: Jewish 37% (22) 7% (4) 20% () 33% (9) 3% (2) 58Relig: Evangelical 4% (260) 8% (48) 7% (04) 24% (52) 0% (62) 626Relig: Non-Evang. Catholics 40% (223) 7% (4) 6% (9) 3% (75) 5% (30) 559Relig: All Christian 4% (483) 7% (89) 6% (95) 28% (326) 8% (92) 85Relig: All Non-Christian 37% (82) 8% (7) 0% (22) 40% (89) 5% (2) 22Community: Urban 29% (6) 9% (50) 4% (78) 36% (95) % (62) 546Community: Suburban 36% (355) 7% (72) 6% (55) 34% (338) 8% (77) 997Community: Rural 36% (236) 8% (55) 6% (03) 3% (203) 9% (62) 658Employ: Private Sector 28% (96) % (75) 6% (3) 39% (275) 7% (5) 70Employ: Government 36% (63) 7% (3) 2% (22) 34% (59) % (20) 77Employ: Self-Employed 40% (8) 6% (2) 3% (26) 35% (7) 7% (4) 203Employ: Homemaker 9% (24) 4% (5) 9% (23) 45% (56) 4% (8) 26Employ: Student 6% (7) 7% (8) 2% (2) 46% (49) 9% (20) 06Employ: Retired 50% (228) 4% (8) 20% (92) 23% (06) 4% (6) 460Employ: Unemployed 32% (58) 5% (9) 2% (22) 34% (60) 7% (30) 79Employ: Other 35% (84) 2% (28) 5% (35) 25% (60) 3% (32) 239Military HH: Yes 39% (47) 7% (25) 2% (79) 29% (08) 4% (6) 376Military HH: No 33% (604) 8% (53) 4% (255) 34% (628) 0% (85) 825


104




I watched thereboot




Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220RD/WT: Right Direction 35% (32) 9% (79) 6% (5) 3% (283) 0% (90) 922RD/WT: Wrong Track 34% (43) 8% (99) 4% (84) 35% (453) 9% () 279Trump Job Approve 37% (350) 9% (80) 6% (5) 30% (28) 8% (76) 937Trump Job Disapprove 33% (38) 8% (90) 5% (70) 36% (42) 8% (95) 47Trump Job Strongly Approve 40% (200) 0% (48) 4% (70) 28% (40) 7% (36) 494Trump Job Somewhat Approve 34% (50) 7% (32) 8% (8) 32% (40) 9% (40) 443Trump Job Somewhat Disapprove 29% (98) 8% (26) 7% (56) 36% (22) 0% (35) 336Trump Job Strongly Disapprove 35% (283) 8% (63) 4% (4) 36% (290) 7% (60) 8#1 Issue: Economy 35% (29) 9% (57) 4% (86) 34% (26) 9% (55) 632#1 Issue: Security 35% (06) % (33) 7% (53) 30% (93) 7% (20) 304#1 Issue: Health Care 30% (07) 5% (8) 7% (59) 38% (36) 0% (34) 354#1 Issue: Medicare / Social Security 47% (74) 6% (23) 2% (77) 7% (62) 8% (30) 366#1 Issue: Women’s Issues 27% (4) 8% (2) 0% (5) 46% (69) 9% (3) 49#1 Issue: Education 23% (37) % (7) % (8) 4% (66) 5% (24) 62#1 Issue: Energy 29% (3) 9% (0) 9% (0) 4% (44) 3% (4) 08#1 Issue: Other 30% (38) 6% (7) 5% (9) 40% (50) 0% (3) 272016 Vote: Hillary Clinton 38% (276) 7% (48) 7% (2) 3% (225) 8% (56) 7262016 Vote: Donald Trump 37% (276) 9% (66) 8% (35) 29% (26) 6% (47) 7402016 Vote: Someone else 33% (59) 9% (6) 0% (8) 39% (70) 9% (6) 792016 Vote: Didnt Vote 26% (4) 8% (46) % (6) 40% (220) 5% (82) 550Voted in 2014: Yes 38% (53) 8% (08) 7% (240) 3% (428) 7% (94) 40Voted in 2014: No 28% (22) 9% (69) 2% (95) 38% (308) 3% (07) 8002012 Vote: Barack Obama 37% (322) 9% (76) 7% (49) 3% (27) 7% (57) 8752012 Vote: Mitt Romney 40% (22) 7% (4) 7% (92) 3% (68) 5% (26) 5472012 Vote: Other 43% (4) 5% (5) 3% (2) 29% (27) 0% (0) 942012 Vote: Didn’t Vote 25% (68) 8% (56) 2% (8) 39% (268) 6% (08) 682



105

Table HR6_10



I watched thereboot




Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 2204-Region: Northeast 34% (33) 6% (23) 6% (62) 38% (48) 7% (29) 3944-Region: Midwest 35% (60) 7% (32) 6% (72) 35% (64) 7% (34) 4624-Region: South 35% (292) 9% (74) 5% (20) 32% (263) 9% (76) 8254-Region: West 32% (68) 9% (49) 6% (8) 3% (60) 2% (62) 520Favorable of Trump 37% (34) 8% (77) 6% (48) 30% (28) 8% (77) 924Unfavorable of Trump 34% (387) 8% (94) 5% (72) 36% (408) 7% (83) 44Very Favorable of Trump 42% (26) 8% (43) 5% (75) 29% (49) 6% (32) 55Somewhat Favorable of Trump 3% (26) 8% (34) 8% (73) 32% (32) % (45) 409Somewhat Unfavorable of Trump 35% (8) 8% (9) 8% (4) 32% (72) 6% (5) 228Very Unfavorable of Trump 33% (306) 8% (75) 4% (3) 37% (336) 7% (68) 96Frequent TVWatcher 35% (57) 8% (36) 6% (267) 33% (549) 7% (22) 646Frequent Movie Watchers 34% (34) 8% (83) 6% (56) 32% (39) 9% (9) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


106


Table HR6_11: Have you watched any of the following original TV shows or reboots?Twin Peaks


I watched thereboot




Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220Gender: Male 3% (36) 4% (39) 6% (64) 64% (677) 4% (46) 062Gender: Female 7% (94) 2% (24) 3% (35) 66% (748) 2% (38) 39Age: 18-29 5% (25) 7% (32) 7% (34) 63% (306) 9% (93) 490Age: 30-44 6% (85) 3% (3) 6% (30) 59% (3) 6% (84) 524Age: 45-54 9% (76) 3% (0) 3% (2) 63% (257) 2% (49) 406Age: 55-64 2% (73) % (3) 3% (0) 67% (23) 9% (29) 346Age: 65+ 6% (7) % (4) 3% (2) 73% (320) 7% (29) 436Generation Z: 18-21 5% (0) 6% (3) 6% (2) 59% (8) 24% (49) 20Millennial: Age 22-37 9% (53) 5% (26) 7% (38) 64% (365) 5% (86) 568Generation X: Age 38-53 9% (5) 3% (7) 4% (26) 60% (366) 4% (84) 608Boomers: Age 54-72 9% (37) % (7) 3% (20) 70% (503) 7% (5) 79PID: Dem (no lean) 6% (20) 3% (22) 6% (50) 64% (488) 2% (89) 769PID: Ind (no lean) 6% (94) 2% (2) 4% (2) 64% (377) 4% (82) 586PID: Rep (no lean) 4% (7) 3% (28) 3% (28) 66% (560) 3% (3) 846PID/Gender: DemMen 4% (52) 3% () 8% (29) 58% (22) 6% (58) 362PID/Gender: DemWomen 7% (68) 3% () 5% (20) 68% (277) 8% (3) 407PID/Gender: Ind Men 3% (38) 2% (5) 4% (2) 70% (95) % (30) 28PID/Gender: Ind Women 8% (56) 2% (7) 3% (9) 60% (82) 7% (52) 305PID/Gender: Rep Men % (46) 5% (22) 5% (22) 65% (270) 4% (58) 49PID/Gender: Rep Women 6% (70) % (6) % (6) 68% (289) 3% (55) 427Ideo: Liberal (1-3) 8% (30) 5% (37) 7% (53) 58% (425) 2% (90) 735Ideo: Moderate (4) 5% (68) 3% (2) 6% (28) 67% (33) 0% (49) 470Ideo: Conservative (5-7) 5% (07) 2% (2) 2% (3) 7% (525) % (82) 740Educ: College 4% (25) 3% (42) 4% (66) 63% (949) 6% (24) 53Educ: Bachelors degree 5% (68) 3% (4) 4% (9) 7% (35) 6% (28) 444Educ: Post-grad 9% (46) 3% (7) 6% (4) 66% (6) 6% (5) 244



107

Table HR6_11



I watched thereboot




Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220Income: Under 50k 5% (94) 3% (45) 5% (58) 62% (795) 5% (88) 280Income: 50k-100k 5% (95) 2% (4) 4% (24) 68% (48) % (68) 69Income: 100k+ 4% (42) % (4) 5% (6) 70% (22) 9% (28) 302Ethnicity: White 6% (269) 3% (48) 4% (62) 66% (42) 2% (20) 723Ethnicity: Hispanic 5% (5) 5% (7) 6% (22) 53% (87) 2% (73) 350Ethnicity: Afr. Am. 2% (33) 4% (2) 9% (24) 56% (54) 9% (5) 274Ethnicity: Other 4% (28) % (3) 6% (3) 63% (28) 6% (32) 204Relig: Protestant 7% (9) 2% () 3% (7) 69% (37) 9% (48) 539Relig: Roman Catholic 4% (54) 2% (7) 4% (3) 68% (257) 2% (46) 378Relig: Something Else 3% (28) 2% (4) 2% (5) 70% (54) 4% (30) 22Relig: Jewish 30% (7) 5% (3) 6% (4) 55% (32) 4% (2) 58Relig: Evangelical 4% (86) 4% (22) 5% (28) 64% (399) 4% (90) 626Relig: Non-Evang. Catholics 6% (92) 2% (9) 3% (7) 70% (392) 9% (49) 559Relig: All Christian 5% (78) 3% (3) 4% (46) 67% (792) 2% (39) 85Relig: All Non-Christian 3% (28) 2% (4) 2% (5) 70% (54) 4% (30) 22Community: Urban 4% (75) 5% (30) 0% (52) 60% (325) 2% (63) 546Community: Suburban 5% (45) 2% (20) 3% (29) 68% (676) 3% (26) 997Community: Rural 7% (0) 2% (2) 3% (8) 64% (424) 4% (95) 658Employ: Private Sector 6% (4) 4% (3) 6% (4) 65% (462) 9% (62) 70Employ: Government 3% (23) 3% (5) 7% (2) 6% (08) 7% (29) 77Employ: Self-Employed 6% (33) 3% (6) 6% (2) 65% (33) 0% (20) 203Employ: Homemaker 6% (20) — (0) 4% (5) 63% (80) 7% (22) 26Employ: Student 4% (4) 5% (5) 5% (6) 67% (72) 8% (20) 06Employ: Retired 8% (83) % (3) 2% (7) 7% (325) 9% (43) 460Employ: Unemployed 2% (2) 2% (4) 4% (6) 60% (08) 22% (39) 79Employ: Other 3% (32) 4% (0) 4% (0) 58% (38) 2% (50) 239Military HH: Yes 7% (64) % (5) 4% (6) 67% (253) 0% (37) 376Military HH: No 5% (266) 3% (58) 5% (83) 64% (72) 4% (247) 825


108




I watched thereboot




Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220RD/WT: Right Direction 2% () 3% (24) 5% (44) 66% (6) 4% (33) 922RD/WT: Wrong Track 7% (29) 3% (39) 4% (55) 64% (84) 2% (5) 279Trump Job Approve 4% (32) 3% (24) 3% (24) 68% (636) 3% (20) 937Trump Job Disapprove 7% (94) 3% (34) 6% (68) 63% (726) % (24) 47Trump Job Strongly Approve 6% (77) 3% (6) 3% (3) 67% (329) 2% (59) 494Trump Job Somewhat Approve 2% (55) 2% (8) 2% () 69% (308) 4% (62) 443Trump Job Somewhat Disapprove 4% (46) 3% (9) 8% (25) 63% (22) 3% (43) 336Trump Job Strongly Disapprove 8% (48) 3% (25) 5% (42) 63% (54) 0% (82) 8#1 Issue: Economy 3% (84) 3% (20) 3% (2) 68% (430) 2% (77) 632#1 Issue: Security 6% (47) 2% (7) 4% (3) 68% (208) 0% (29) 304#1 Issue: Health Care 5% (5) 3% (0) 4% (6) 63% (223) 5% (54) 354#1 Issue: Medicare / Social Security 9% (69) 2% (7) 6% (22) 6% (224) 2% (44) 366#1 Issue: Women’s Issues 9% (29) 4% (6) 6% (9) 56% (83) 5% (22) 49#1 Issue: Education 9% (4) 4% (7) 4% (7) 67% (08) 6% (25) 62#1 Issue: Energy 5% (7) 2% (3) 8% (8) 62% (67) 2% (3) 08#1 Issue: Other 5% (9) 3% (4) 2% (3) 64% (82) 5% (9) 272016 Vote: Hillary Clinton 9% (37) 2% (4) 8% (59) 6% (446) 0% (69) 7262016 Vote: Donald Trump 5% (3) 3% (2) 3% (9) 69% (509) % (78) 7402016 Vote: Someone else 4% (25) — () 2% (3) 75% (34) 9% (5) 792016 Vote: Didnt Vote 0% (55) 5% (26) 3% (7) 6% (334) 22% (8) 550Voted in 2014: Yes 8% (249) 3% (36) 5% (70) 65% (90) 0% (35) 40Voted in 2014: No 0% (8) 3% (27) 4% (29) 64% (55) 9% (49) 8002012 Vote: Barack Obama 9% (69) 3% (29) 6% (49) 62% (54) 0% (87) 8752012 Vote: Mitt Romney 4% (74) % (7) 3% (5) 75% (408) 8% (43) 5472012 Vote: Other 23% (22) 2% (2) 3% (3) 59% (56) 4% (3) 942012 Vote: Didn’t Vote 0% (66) 4% (25) 5% (33) 6% (48) 2% (4) 682



109

Table HR6_11



I watched thereboot




Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 2204-Region: Northeast 5% (60) 2% (6) 4% (8) 66% (259) 3% (50) 3944-Region: Midwest 6% (72) 4% (8) 6% (26) 65% (303) 9% (43) 4624-Region: South 4% (3) 4% (29) 5% (38) 64% (528) 4% (6) 8254-Region: West 6% (84) 2% (9) 3% (7) 64% (336) 4% (74) 520Favorable of Trump 4% (28) 3% (27) 4% (34) 67% (65) 3% (20) 924Unfavorable of Trump 7% (92) 3% (32) 5% (57) 66% (752) 0% (2) 44Very Favorable of Trump 5% (75) 2% (2) 3% (8) 67% (345) 3% (64) 55Somewhat Favorable of Trump 3% (52) 4% (6) 4% (7) 66% (269) 4% (56) 409Somewhat Unfavorable of Trump 5% (34) 2% (4) 5% () 70% (59) 9% (20) 228Very Unfavorable of Trump 7% (58) 3% (28) 5% (46) 65% (593) 0% (92) 96Frequent TVWatcher 6% (262) 3% (53) 5% (82) 65% (068) % (8) 646Frequent Movie Watchers 7% (65) 4% (42) 6% (58) 6% (605) 2% (20) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


110


Table HR6_12: Have you watched any of the following original TV shows or reboots?Battlestar Galactica


I watched thereboot




Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220Gender: Male 26% (275) 5% (5) 2% (23) 46% (484) 2% (29) 062Gender: Female 2% (238) 2% (22) 5% (55) 62% (703) % (2) 39Age: 18-29 2% (59) 5% (22) 0% (48) 56% (272) 8% (89) 490Age: 30-44 5% (8) 6% (30) 9% (45) 57% (300) 3% (68) 524Age: 45-54 34% (37) 3% (2) % (43) 42% (7) % (43) 406Age: 55-64 32% (2) % (4) 7% (23) 54% (85) 6% (2) 346Age: 65+ 28% (24) % (5) 5% (20) 59% (258) 7% (29) 436Generation Z: 18-21 0% (20) 6% () 6% (2) 54% (09) 25% (49) 20Millennial: Age 22-37 2% (69) 6% (32) 0% (57) 59% (334) 3% (76) 568Generation X: Age 38-53 28% (7) 3% (2) % (64) 46% (28) 2% (7) 608Boomers: Age 54-72 32% (233) % (9) 6% (43) 55% (395) 5% (38) 79PID: Dem (no lean) 23% (73) 3% (22) 8% (63) 55% (424) % (87) 769PID: Ind (no lean) 25% (46) 3% (7) 0% (60) 53% (30) 9% (54) 586PID: Rep (no lean) 23% (94) 4% (34) 7% (55) 54% (454) 3% (09) 846PID/Gender: DemMen 23% (83) 3% (2) 2% (43) 45% (6) 7% (62) 362PID/Gender: DemWomen 22% (90) 2% (0) 5% (20) 64% (262) 6% (25) 407PID/Gender: Ind Men 32% (9) 4% (2) 4% (39) 46% (29) 4% (0) 28PID/Gender: Ind Women 8% (54) 2% (5) 7% (2) 59% (8) 4% (43) 305PID/Gender: Rep Men 24% (0) 6% (27) 0% (4) 46% (94) 3% (56) 49PID/Gender: Rep Women 22% (93) 2% (7) 3% (5) 6% (260) 2% (53) 427Ideo: Liberal (1-3) 2% (57) 6% (44) 0% (7) 5% (374) 2% (90) 735Ideo: Moderate (4) 22% (05) 3% (2) 0% (47) 56% (262) 9% (43) 470Ideo: Conservative (5-7) 27% (20) 2% (7) 6% (48) 56% (42) 8% (62) 740Educ: College 22% (329) 3% (44) 8% (6) 54% (8) 4% (22) 53Educ: Bachelors degree 26% (5) 4% (9) 9% (40) 56% (248) 5% (22) 444Educ: Post-grad 28% (68) 4% (9) 9% (23) 53% (28) 6% (5) 244



111

Table HR6_12



I watched thereboot




Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220Income: Under 50k 22% (283) 3% (42) 7% (93) 55% (698) 3% (64) 280Income: 50k-100k 25% (56) 4% (23) 0% (59) 5% (34) % (67) 69Income: 100k+ 24% (74) 3% (8) 9% (27) 58% (75) 6% (9) 302Ethnicity: White 23% (403) 3% (55) 7% (23) 56% (970) 0% (72) 723Ethnicity: Hispanic 22% (78) 6% (22) 3% (46) 4% (43) 7% (60) 350Ethnicity: Afr. Am. 23% (63) 3% (7) 2% (34) 44% (2) 8% (50) 274Ethnicity: Other 23% (46) 6% () % (22) 47% (97) 4% (28) 204Relig: Protestant 29% (55) 4% (9) 6% (30) 54% (289) 8% (46) 539Relig: Roman Catholic 25% (96) % (4) 8% (3) 55% (207) 0% (39) 378Relig: Something Else 28% (62) % (2) 8% (8) 53% (6) 0% (22) 22Relig: Jewish 33% (20) 4% (3) 4% (2) 52% (3) 6% (4) 58Relig: Evangelical 25% (55) 4% (24) 7% (46) 50% (33) 4% (88) 626Relig: Non-Evang. Catholics 27% (5) 2% (9) 6% (33) 58% (323) 8% (44) 559Relig: All Christian 26% (306) 3% (33) 7% (79) 54% (637) % (32) 85Relig: All Non-Christian 28% (62) % (2) 8% (8) 53% (6) 0% (22) 22Community: Urban 22% (8) 4% (24) 0% (54) 52% (28) 3% (69) 546Community: Suburban 22% (222) 3% (3) 8% (80) 57% (565) 0% (98) 997Community: Rural 26% (74) 3% (8) 7% (43) 52% (340) 3% (83) 658Employ: Private Sector 23% (66) 5% (32) 0% (7) 54% (384) 8% (57) 70Employ: Government 2% (38) 8% (4) 2% (22) 45% (80) 4% (24) 77Employ: Self-Employed 28% (57) 2% (4) 7% (4) 54% (09) 0% (20) 203Employ: Homemaker 7% (2) % () 0% (3) 60% (75) 3% (6) 26Employ: Student 3% (3) 3% (3) 4% (5) 66% (70) 24% (25) 06Employ: Retired 29% (3) 2% (9) 5% (22) 57% (260) 8% (37) 460Employ: Unemployed 9% (34) 3% (5) 6% (2) 55% (98) 7% (3) 79Employ: Other 26% (62) 3% (6) 8% (20) 46% () 7% (40) 239Military HH: Yes 32% (2) 4% (7) % (42) 45% (70) 7% (26) 376Military HH: No 2% (392) 3% (56) 7% (36) 56% (07) 2% (224) 825


112




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Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220RD/WT: Right Direction 23% (24) 4% (38) 9% (82) 52% (479) 2% (09) 922RD/WT: Wrong Track 23% (299) 3% (35) 7% (96) 55% (708) % (40) 279Trump Job Approve 26% (247) 4% (38) 7% (68) 53% (498) 9% (86) 937Trump Job Disapprove 22% (256) 3% (30) 9% (07) 55% (629) % (25) 47Trump Job Strongly Approve 27% (3) 5% (26) 7% (33) 54% (265) 8% (39) 494Trump Job Somewhat Approve 26% (6) 3% (2) 8% (36) 53% (233) % (47) 443Trump Job Somewhat Disapprove 9% (65) 2% (6) % (38) 5% (7) 7% (56) 336Trump Job Strongly Disapprove 24% (92) 3% (24) 8% (69) 57% (458) 8% (68) 8#1 Issue: Economy 25% (58) 3% (9) 7% (47) 53% (338) % (69) 632#1 Issue: Security 23% (7) 2% (7) 7% (23) 57% (75) 0% (30) 304#1 Issue: Health Care 23% (83) 3% (0) % (39) 5% (8) 2% (4) 354#1 Issue: Medicare / Social Security 27% (99) 3% (0) 5% (9) 55% (20) 0% (37) 366#1 Issue: Women’s Issues 6% (24) 4% (7) 2% (8) 56% (84) % (7) 49#1 Issue: Education 4% (23) 3% (5) 0% (7) 58% (93) 5% (23) 62#1 Issue: Energy 22% (23) 0% () 5% (5) 48% (52) 6% (7) 08#1 Issue: Other 25% (32) 4% (5) 9% () 50% (63) 2% (6) 272016 Vote: Hillary Clinton 25% (85) 3% (24) % (77) 5% (370) 9% (69) 7262016 Vote: Donald Trump 26% (9) 3% (22) 8% (60) 55% (405) 8% (6) 7402016 Vote: Someone else 23% (4) 3% (6) 9% (6) 53% (95) 2% (2) 792016 Vote: Didnt Vote 7% (93) 4% (2) 4% (24) 57% (34) 8% (99) 550Voted in 2014: Yes 27% (378) 4% (53) 0% (38) 5% (707) 9% (24) 40Voted in 2014: No 7% (35) 2% (20) 5% (40) 60% (480) 6% (26) 8002012 Vote: Barack Obama 27% (235) 3% (25) 0% (84) 5% (445) 0% (87) 8752012 Vote: Mitt Romney 27% (50) 4% (23) 9% (47) 54% (296) 6% (3) 5472012 Vote: Other 33% (3) 4% (4) 6% (5) 48% (45) 0% (9) 942012 Vote: Didn’t Vote 4% (97) 3% (22) 6% (43) 58% (399) 8% (22) 682



113

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Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 2204-Region: Northeast 25% (97) 2% (9) 0% (4) 54% (22) 9% (35) 3944-Region: Midwest 9% (90) 4% (8) 8% (35) 60% (276) 9% (44) 4624-Region: South 23% (93) 3% (29) 7% (57) 53% (439) 3% (06) 8254-Region: West 26% (33) 3% (8) 9% (45) 50% (260) 2% (64) 520Favorable of Trump 25% (235) 4% (33) 8% (7) 53% (489) 0% (96) 924Unfavorable of Trump 23% (260) 3% (36) 9% (0) 56% (642) 9% (06) 44Very Favorable of Trump 25% (28) 4% (9) 7% (37) 56% (286) 9% (44) 55Somewhat Favorable of Trump 26% (07) 3% (4) 8% (33) 50% (203) 3% (53) 409Somewhat Unfavorable of Trump 24% (55) 6% (5) 9% (20) 53% (2) 8% (8) 228Very Unfavorable of Trump 22% (205) 2% (2) 9% (80) 57% (52) 0% (88) 96Frequent TVWatcher 25% (4) 3% (5) 9% (42) 54% (88) 0% (60) 646Frequent Movie Watchers 27% (265) 4% (36) % (06) 48% (474) % (09) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


114


Table HR6_13: Have you watched any of the following original TV shows or reboots?One Day at a Time


I watched thereboot




Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220Gender: Male 28% (298) 4% (39) 5% (48) 50% (53) 4% (47) 062Gender: Female 42% (473) 2% (27) 4% (43) 42% (480) 0% (5) 39Age: 18-29 7% (35) 7% (34) 5% (23) 60% (294) 2% (04) 490Age: 30-44 9% (98) 3% (4) 5% (25) 59% (30) 5% (77) 524Age: 45-54 57% (23) 2% (8) 4% (7) 28% (4) 9% (35) 406Age: 55-64 6% (20) % (3) 3% (9) 30% (04) 6% (9) 346Age: 65+ 45% (98) 2% (8) 4% (6) 43% (89) 6% (26) 436Generation Z: 18-21 5% () 6% (3) 6% (3) 55% () 26% (53) 20Millennial: Age 22-37 9% (52) 5% (28) 3% (7) 66% (374) 7% (96) 568Generation X: Age 38-53 46% (279) 2% (4) 5% (33) 36% (220) 0% (62) 608Boomers: Age 54-72 55% (397) % (7) 4% (28) 35% (252) 5% (35) 79PID: Dem (no lean) 36% (277) 2% (9) 4% (34) 46% (353) % (87) 769PID: Ind (no lean) 35% (203) 3% (5) 4% (22) 48% (28) % (64) 586PID: Rep (no lean) 34% (29) 4% (32) 4% (35) 45% (377) 3% (0) 846PID/Gender: DemMen 27% (97) 3% () 3% (2) 5% (83) 6% (58) 362PID/Gender: DemWomen 44% (80) 2% (7) 5% (2) 42% (69) 7% (29) 407PID/Gender: Ind Men 30% (83) 2% (6) 4% (2) 56% (56) 8% (23) 28PID/Gender: Ind Women 39% (20) 3% (9) 3% (0) 4% (24) 3% (4) 305PID/Gender: Rep Men 28% (8) 5% (2) 6% (24) 46% (9) 6% (65) 49PID/Gender: Rep Women 4% (74) 2% (0) 3% () 44% (86) % (45) 427Ideo: Liberal (1-3) 32% (235) 4% (33) 5% (39) 46% (339) 2% (89) 735Ideo: Moderate (4) 38% (78) 3% (5) 5% (24) 45% (209) 9% (44) 470Ideo: Conservative (5-7) 39% (288) % () 3% (22) 47% (346) 0% (73) 740Educ: College 34% (55) 3% (53) 4% (60) 44% (669) 4% (25) 53Educ: Bachelors degree 36% (6) 2% (0) 4% (20) 50% (224) 7% (29) 444Educ: Post-grad 39% (95) % (3) 5% () 48% (8) 7% (7) 244



115

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Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220Income: Under 50k 34% (430) 4% (47) 4% (53) 44% (567) 4% (83) 280Income: 50k-100k 36% (224) 2% (5) 4% (26) 48% (298) 9% (56) 69Income: 100k+ 39% (7) % (4) 4% (2) 48% (46) 7% (22) 302Ethnicity: White 37% (63) 2% (39) 3% (60) 47% (8) 0% (8) 723Ethnicity: Hispanic 22% (76) 7% (26) 6% (20) 47% (65) 8% (62) 350Ethnicity: Afr. Am. 30% (83) 5% (4) 9% (25) 38% (05) 7% (47) 274Ethnicity: Other 28% (57) 6% (2) 3% (7) 46% (94) 7% (34) 204Relig: Protestant 47% (252) 2% () 4% (22) 40% (27) 7% (37) 539Relig: Roman Catholic 33% (24) 3% () 3% () 50% (89) % (43) 378Relig: Something Else 35% (78) % (3) 3% (7) 5% (3) 9% (20) 22Relig: Jewish 47% (28) 2% () % (7) 32% (9) 8% (4) 58Relig: Evangelical 40% (252) 4% (24) 5% (34) 38% (240) 2% (77) 626Relig: Non-Evang. Catholics 39% (29) 2% (0) 2% (4) 49% (27) 8% (45) 559Relig: All Christian 40% (47) 3% (34) 4% (48) 43% (5) 0% (22) 85Relig: All Non-Christian 35% (78) % (3) 3% (7) 5% (3) 9% (20) 22Community: Urban 26% (45) 4% (23) 7% (36) 50% (27) 3% (7) 546Community: Suburban 38% (376) 2% (22) 4% (35) 46% (458) % (05) 997Community: Rural 38% (250) 3% (2) 3% (20) 43% (282) 3% (85) 658Employ: Private Sector 33% (234) 4% (28) 5% (37) 49% (347) 9% (65) 70Employ: Government 29% (52) 4% (7) 7% (2) 45% (79) 5% (27) 77Employ: Self-Employed 38% (78) 3% (5) % (2) 47% (95) % (22) 203Employ: Homemaker 30% (38) % () 7% (9) 49% (6) 3% (6) 26Employ: Student 5% (5) 4% (4) 8% (9) 65% (69) 9% (20) 06Employ: Retired 50% (23) 2% () 2% (0) 38% (76) 7% (32) 460Employ: Unemployed 25% (46) 4% (7) 2% (4) 46% (83) 22% (40) 79Employ: Other 37% (88) % (3) 4% (8) 42% (0) 6% (39) 239Military HH: Yes 40% (48) 3% () 3% (2) 46% (73) 8% (3) 376Military HH: No 34% (623) 3% (54) 4% (79) 46% (837) 3% (23) 825


116




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Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220RD/WT: Right Direction 35% (323) 3% (30) 4% (4) 44% (409) 3% (9) 922RD/WT: Wrong Track 35% (448) 3% (36) 4% (50) 47% (602) % (43) 279Trump Job Approve 37% (347) 3% (32) 3% (3) 45% (426) % (02) 937Trump Job Disapprove 35% (400) 3% (34) 5% (55) 47% (534) % (24) 47Trump Job Strongly Approve 37% (85) 4% (2) 3% (6) 45% (224) 0% (49) 494Trump Job Somewhat Approve 37% (63) 2% () 3% (5) 46% (202) 2% (53) 443Trump Job Somewhat Disapprove 29% (98) 4% (4) 7% (25) 47% (57) 3% (42) 336Trump Job Strongly Disapprove 37% (302) 2% (20) 4% (3) 46% (377) 0% (8) 8#1 Issue: Economy 33% (209) 2% (3) 4% (25) 49% (30) 2% (75) 632#1 Issue: Security 39% (9) 4% () 4% (3) 45% (36) 8% (25) 304#1 Issue: Health Care 40% (40) 3% (0) 5% (9) 4% (45) % (39) 354#1 Issue: Medicare / Social Security 45% (66) 3% (0) 5% (9) 36% (32) 0% (38) 366#1 Issue: Women’s Issues 2% (32) % (7) 3% (5) 52% (77) 2% (8) 49#1 Issue: Education 24% (39) 2% (3) 2% (3) 50% (8) 22% (36) 62#1 Issue: Energy 24% (26) — (0) 5% (6) 6% (65) 0% () 08#1 Issue: Other 3% (40) % () % () 50% (63) 7% (2) 272016 Vote: Hillary Clinton 39% (287) 3% (8) 5% (35) 42% (304) % (82) 7262016 Vote: Donald Trump 40% (293) 3% (22) 4% (33) 45% (334) 8% (57) 7402016 Vote: Someone else 3% (55) 2% (3) 3% (5) 55% (98) 0% (8) 792016 Vote: Didnt Vote 25% (35) 4% (22) 3% (8) 49% (27) 9% (04) 550Voted in 2014: Yes 4% (573) 3% (35) 5% (65) 43% (606) 9% (2) 40Voted in 2014: No 25% (98) 4% (30) 3% (26) 5% (405) 8% (4) 8002012 Vote: Barack Obama 4% (363) 2% (2) 4% (37) 43% (377) 9% (77) 8752012 Vote: Mitt Romney 4% (223) 2% (9) 5% (27) 46% (249) 7% (39) 5472012 Vote: Other 47% (45) 3% (3) 4% (4) 38% (36) 7% (7) 942012 Vote: Didn’t Vote 20% (40) 5% (33) 3% (23) 5% (347) 2% (40) 682



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Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 2204-Region: Northeast 40% (58) 3% (3) 4% (6) 42% (66) 0% (40) 3944-Region: Midwest 36% (68) 3% (6) 4% (8) 47% (220) 9% (42) 4624-Region: South 36% (294) 3% (28) 4% (36) 44% (362) 3% (05) 8254-Region: West 29% (5) 2% (0) 4% (22) 50% (263) 4% (75) 520Favorable of Trump 37% (340) 3% (30) 4% (39) 45% (48) % (97) 924Unfavorable of Trump 35% (405) 3% (35) 4% (43) 47% (543) 0% (9) 44Very Favorable of Trump 38% (94) 3% (4) 4% (20) 46% (236) 0% (50) 55Somewhat Favorable of Trump 36% (46) 4% (6) 4% (8) 44% (82) 2% (47) 409Somewhat Unfavorable of Trump 36% (8) 5% (2) 4% (9) 45% (02) % (24) 228Very Unfavorable of Trump 35% (324) 2% (22) 4% (34) 48% (44) 0% (95) 96Frequent TVWatcher 38% (622) 3% (5) 4% (59) 46% (75) 0% (63) 646Frequent Movie Watchers 37% (362) 3% (29) 6% (56) 45% (442) 0% (00) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


118


Table HR6_14: Have you watched any of the following original TV shows or reboots?Samurai Jack


I watched thereboot




Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220Gender: Male 7% (83) 4% (45) 8% (84) 57% (609) 3% (40) 062Gender: Female 7% (84) % (5) 3% (36) 72% (824) 6% (80) 39Age: 18-29 28% (36) 6% (28) 3% (65) 38% (88) 5% (73) 490Age: 30-44 4% (72) 3% (6) 6% (3) 63% (327) 5% (77) 524Age: 45-54 0% (39) % (5) 3% (3) 69% (278) 7% (7) 406Age: 55-64 4% (5) % (2) % (4) 8% (279) 3% (46) 346Age: 65+ % (6) 2% (8) 2% (8) 83% (36) 2% (54) 436Generation Z: 18-21 29% (58) 3% (6) 7% (33) 34% (69) 8% (35) 20Millennial: Age 22-37 2% (2) 6% (32) 9% (5) 52% (295) 2% (70) 568Generation X: Age 38-53 % (69) 2% () 4% (23) 65% (395) 8% (09) 608Boomers: Age 54-72 3% (9) % (4) 2% (3) 83% (597) 2% (86) 79PID: Dem (no lean) 2% (94) 2% (8) 6% (47) 66% (509) 3% (02) 769PID: Ind (no lean) 4% (85) 2% (2) 8% (47) 62% (362) 4% (80) 586PID: Rep (no lean) % (89) 4% (30) 3% (27) 66% (562) 6% (38) 846PID/Gender: DemMen 9% (68) 4% (3) 8% (30) 56% (20) 4% (50) 362PID/Gender: DemWomen 6% (25) % (4) 4% (7) 76% (307) 3% (52) 407PID/Gender: Ind Men 20% (56) 3% (9) 2% (34) 56% (57) 9% (25) 28PID/Gender: Ind Women 9% (29) % (3) 4% (3) 67% (205) 8% (55) 305PID/Gender: Rep Men 4% (59) 5% (23) 5% (2) 60% (25) 6% (65) 49PID/Gender: Rep Women 7% (30) 2% (7) % (6) 73% (3) 7% (73) 427Ideo: Liberal (1-3) 5% (08) 3% (23) 8% (57) 6% (447) 4% (00) 735Ideo: Moderate (4) 2% (58) 4% (7) 8% (35) 62% (293) 4% (66) 470Ideo: Conservative (5-7) 8% (59) 3% (9) 3% (22) 74% (548) 2% (9) 740Educ: College 4% (2) 3% (40) 6% (89) 60% (93) 7% (259) 53Educ: Bachelors degree 8% (36) 3% (2) 4% (20) 76% (336) 9% (40) 444Educ: Post-grad 8% (20) 3% (8) 5% (2) 75% (84) 9% (2) 244



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Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220Income: Under 50k 4% (85) 3% (36) 6% (72) 62% (789) 5% (97) 280Income: 50k-100k 0% (63) 3% (8) 6% (38) 66% (4) 4% (89) 69Income: 100k+ 6% (9) 2% (6) 3% (0) 77% (233) % (35) 302Ethnicity: White 9% (50) 2% (32) 4% (75) 7% (26) 5% (250) 723Ethnicity: Hispanic 24% (84) 7% (23) 3% (44) 39% (37) 8% (6) 350Ethnicity: Afr. Am. 2% (58) 6% (7) 8% (23) 48% (3) 7% (45) 274Ethnicity: Other 29% (59) 6% (2) % (22) 42% (86) 2% (25) 204Relig: Protestant 6% (3) 3% (7) 3% (6) 76% (42) 2% (64) 539Relig: Roman Catholic 0% (36) 3% (0) 4% (4) 68% (255) 6% (62) 378Relig: Something Else 5% (33) % (2) 5% () 65% (43) 4% (32) 22Relig: Jewish 2% (7) % () 5% (3) 69% (4) 2% (7) 58Relig: Evangelical 9% (58) 4% (25) 6% (37) 63% (395) 8% () 626Relig: Non-Evang. Catholics 8% (44) 2% () 2% () 76% (426) 2% (68) 559Relig: All Christian 9% (02) 3% (36) 4% (48) 69% (82) 5% (79) 85Relig: All Non-Christian 5% (33) % (2) 5% () 65% (43) 4% (32) 22Community: Urban 4% (79) 5% (28) 9% (50) 59% (323) 2% (65) 546Community: Suburban % (0) 2% (23) 4% (4) 68% (68) 4% (4) 997Community: Rural 2% (79) % (9) 4% (29) 65% (428) 7% (4) 658Employ: Private Sector 4% (97) 4% (29) 6% (42) 63% (450) 3% (93) 70Employ: Government % (20) 5% (9) 9% (7) 57% (02) 7% (30) 77Employ: Self-Employed 5% (29) 2% (4) 6% (3) 64% (29) 4% (28) 203Employ: Homemaker 0% (2) 5% (6) 4% (5) 66% (83) 6% (20) 26Employ: Student 23% (25) 2% (2) 5% (6) 46% (49) 4% (5) 06Employ: Retired 2% () % (7) % (6) 83% (383) 2% (55) 460Employ: Unemployed 7% (3) % () 7% (2) 55% (99) 20% (36) 79Employ: Other 8% (42) % (3) 5% () 58% (39) 8% (44) 239Military HH: Yes 0% (38) 6% (2) 4% (6) 70% (263) 0% (37) 376Military HH: No 3% (229) 2% (39) 6% (04) 64% (70) 6% (283) 825


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Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220RD/WT: Right Direction 0% (9) 4% (38) 5% (47) 65% (600) 6% (45) 922RD/WT: Wrong Track 4% (76) 2% (2) 6% (73) 65% (833) 4% (75) 279Trump Job Approve 0% (93) 3% (32) 3% (3) 68% (640) 5% (42) 937Trump Job Disapprove 4% (57) 2% (27) 7% (84) 64% (734) 3% (45) 47Trump Job Strongly Approve 9% (44) 4% (20) 4% (8) 68% (338) 5% (73) 494Trump Job Somewhat Approve % (49) 3% (2) 3% (2) 68% (302) 5% (69) 443Trump Job Somewhat Disapprove 4% (46) 5% (5) 9% (30) 58% (96) 4% (49) 336Trump Job Strongly Disapprove 4% () % () 7% (54) 66% (538) 2% (96) 8#1 Issue: Economy 3% (79) 2% (5) 5% (34) 66% (45) 4% (90) 632#1 Issue: Security 8% (24) % (3) 4% () 74% (224) 4% (42) 304#1 Issue: Health Care 3% (45) 2% (6) 6% (2) 64% (226) 5% (55) 354#1 Issue: Medicare / Social Security 5% (7) 3% (0) 4% (6) 7% (260) 7% (62) 366#1 Issue: Women’s Issues 4% (20) 7% () 9% (3) 56% (84) 4% (2) 49#1 Issue: Education 23% (38) 4% (6) 6% (9) 52% (85) 5% (23) 62#1 Issue: Energy 24% (26) 8% (8) % (2) 5% (55) 6% (6) 08#1 Issue: Other 4% (7) % () 3% (4) 66% (84) 6% (2) 272016 Vote: Hillary Clinton 3% (9) 2% (4) 7% (49) 65% (475) 3% (96) 7262016 Vote: Donald Trump 6% (45) 4% (32) 2% (5) 73% (542) 4% (06) 7402016 Vote: Someone else 6% (29) — () 5% (9) 67% (9) 2% (2) 792016 Vote: Didnt Vote 8% (0) 2% () 8% (46) 53% (294) 8% (97) 550Voted in 2014: Yes 0% (36) 3% (38) 5% (69) 69% (968) 4% (89) 40Voted in 2014: No 6% (32) 3% (22) 6% (5) 58% (465) 6% (3) 8002012 Vote: Barack Obama % (99) 3% (23) 4% (39) 69% (600) 3% (4) 8752012 Vote: Mitt Romney 6% (3) 2% (4) 2% (4) 77% (42) 2% (68) 5472012 Vote: Other 9% (9) 3% (3) 5% (5) 6% (58) 2% (20) 942012 Vote: Didn’t Vote 9% (28) 3% (2) 9% (63) 52% (352) 7% (9) 682



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Table HR6_14



I watched thereboot




Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 2204-Region: Northeast 0% (38) 3% () 5% (20) 67% (265) 5% (60) 3944-Region: Midwest 0% (46) 2% () 5% (22) 68% (35) 5% (69) 4624-Region: South 3% (09) 3% (25) 6% (46) 63% (58) 6% (28) 8254-Region: West 4% (75) 3% (4) 6% (32) 65% (336) 2% (64) 520Favorable of Trump 9% (86) 4% (39) 3% (29) 68% (626) 6% (44) 924Unfavorable of Trump 3% (53) % (7) 7% (85) 66% (752) 2% (38) 44Very Favorable of Trump 9% (47) 4% (23) 3% (3) 69% (356) 5% (75) 55Somewhat Favorable of Trump 9% (39) 4% (6) 4% (5) 66% (27) 7% (69) 409Somewhat Unfavorable of Trump 6% (36) 2% (5) 9% (20) 63% (43) % (24) 228Very Unfavorable of Trump 3% (8) % () 7% (65) 66% (609) 2% (3) 96Frequent TVWatcher 2% (204) 3% (43) 6% (96) 66% (09) 3% (22) 646Frequent Movie Watchers 6% (58) 3% (29) 8% (75) 59% (586) 4% (42) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


122


Table HR6_15: Have you watched any of the following original TV shows or reboots?Doctor Who


I watched thereboot




Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220Gender: Male 7% (79) 6% (60) 3% (4) 5% (545) 3% (38) 062Gender: Female 5% (68) 3% (38) 8% (89) 62% (704) 2% (39) 39Age: 18-29 6% (79) 9% (46) 7% (82) 42% (205) 6% (78) 490Age: 30-44 5% (77) 5% (27) 2% (63) 54% (282) 4% (75) 524Age: 45-54 8% (74) 4% (7) 0% (4) 56% (228) % (46) 406Age: 55-64 5% (5) % (4) 8% (28) 66% (227) % (37) 346Age: 65+ 5% (65) % (5) 4% (7) 70% (307) 0% (42) 436Generation Z: 18-21 8% (37) 9% (9) 2% (42) 3% (63) 20% (40) 20Millennial: Age 22-37 4% (77) 8% (43) 3% (74) 52% (294) 4% (80) 568Generation X: Age 38-53 8% () 4% (27) % (67) 54% (329) 2% (74) 608Boomers: Age 54-72 5% (09) % (6) 6% (45) 68% (490) 0% (70) 79PID: Dem (no lean) 4% () 5% (37) % (83) 58% (443) 2% (94) 769PID: Ind (no lean) 7% (97) 4% (24) 4% (82) 54% (35) 2% (69) 586PID: Rep (no lean) 6% (39) 4% (37) 8% (66) 58% (490) 4% (5) 846PID/Gender: DemMen 5% (53) 6% (2) 2% (43) 5% (85) 7% (60) 362PID/Gender: DemWomen 4% (58) 4% (6) 0% (40) 63% (258) 8% (33) 407PID/Gender: Ind Men 7% (47) 4% (2) 9% (53) 52% (45) 9% (25) 28PID/Gender: Ind Women 6% (50) 4% (2) 9% (29) 56% (70) 5% (44) 305PID/Gender: Rep Men 9% (79) 6% (27) % (45) 5% (24) 3% (53) 49PID/Gender: Rep Women 4% (60) 2% (0) 5% (20) 65% (276) 4% (62) 427Ideo: Liberal (1-3) 5% (07) 8% (55) 5% (07) 50% (370) 3% (95) 735Ideo: Moderate (4) 8% (86) 4% (2) % (50) 55% (260) % (53) 470Ideo: Conservative (5-7) 4% (05) 2% (6) 8% (60) 65% (484) 0% (75) 740Educ: College 7% (254) 5% (69) 9% (42) 54% (82) 5% (228) 53Educ: Bachelors degree 3% (59) 5% (20) 3% (57) 6% (272) 8% (36) 444Educ: Post-grad 4% (35) 4% (9) 3% (3) 64% (56) 6% (4) 244



123

Table HR6_15



I watched thereboot




Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220Income: Under 50k 8% (228) 4% (52) 0% (34) 53% (680) 5% (87) 280Income: 50k-100k 4% (87) 6% (35) 0% (63) 60% (372) 0% (63) 69Income: 100k+ % (33) 4% () % (34) 65% (96) 9% (28) 302Ethnicity: White 5% (259) 4% (75) 9% (58) 60% (026) 2% (204) 723Ethnicity: Hispanic 9% (65) 6% (9) 8% (62) 4% (44) 7% (59) 350Ethnicity: Afr. Am. 20% (55) 3% (8) 6% (45) 44% (9) 7% (47) 274Ethnicity: Other 6% (33) 7% (5) 3% (27) 50% (03) 3% (27) 204Relig: Protestant 3% (73) 4% (24) 9% (47) 64% (347) 9% (47) 539Relig: Roman Catholic 7% (63) 3% () 9% (35) 57% (24) 5% (55) 378Relig: Something Else 24% (53) 4% (9) 7% (5) 56% (23) 0% (2) 22Relig: Jewish 20% () % (0) 7% (4) 65% (38) 8% (5) 58Relig: Evangelical 5% (96) 4% (26) 0% (64) 55% (344) 5% (95) 626Relig: Non-Evang. Catholics 5% (83) 3% (9) 8% (46) 63% (35) % (62) 559Relig: All Christian 5% (78) 4% (45) 9% (0) 59% (695) 3% (57) 85Relig: All Non-Christian 24% (53) 4% (9) 7% (5) 56% (23) 0% (2) 22Community: Urban 6% (85) 5% (30) 5% (84) 5% (280) 2% (67) 546Community: Suburban 5% (45) 5% (46) % (07) 58% (577) 2% (2) 997Community: Rural 8% (6) 3% (22) 6% (39) 59% (39) 4% (89) 658Employ: Private Sector 5% (06) 6% (42) 2% (88) 57% (406) 0% (69) 70Employ: Government 4% (25) 4% (7) 8% (3) 50% (88) 4% (26) 77Employ: Self-Employed 22% (45) 3% (6) % (23) 54% (0) 0% (20) 203Employ: Homemaker 4% (8) 6% (8) 4% (8) 54% (68) % (4) 26Employ: Student 2% (2) 0% (0) 9% (20) 44% (47) 6% (7) 06Employ: Retired 3% (62) 2% (0) 4% (20) 70% (324) 9% (43) 460Employ: Unemployed 7% (30) 2% (4) 8% (5) 48% (86) 25% (45) 79Employ: Other 20% (49) 4% () 7% (6) 50% (9) 9% (45) 239Military HH: Yes 4% (53) 4% (6) 2% (47) 60% (224) 0% (37) 376Military HH: No 6% (294) 5% (82) 0% (83) 56% (024) 3% (24) 825


124




I watched thereboot




Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220RD/WT: Right Direction 5% (4) 4% (36) 9% (86) 56% (52) 5% (39) 922RD/WT: Wrong Track 6% (206) 5% (62) % (44) 57% (728) % (39) 279Trump Job Approve 7% (59) 4% (36) 8% (72) 59% (557) 2% (3) 937Trump Job Disapprove 5% (70) 5% (59) 3% (53) 56% (640) % (25) 47Trump Job Strongly Approve 5% (75) 4% (8) 7% (36) 6% (304) 2% (62) 494Trump Job Somewhat Approve 9% (84) 4% (8) 8% (36) 57% (254) 2% (52) 443Trump Job Somewhat Disapprove 2% (42) 6% (20) 6% (53) 53% (77) 3% (44) 336Trump Job Strongly Disapprove 6% (28) 5% (39) 2% (00) 57% (463) 0% (8) 8#1 Issue: Economy 5% (97) 5% (32) 9% (58) 58% (370) 2% (75) 632#1 Issue: Security 5% (45) 3% (9) 6% (7) 66% (202) % (32) 304#1 Issue: Health Care 7% (59) 2% (7) 2% (42) 56% (97) 4% (49) 354#1 Issue: Medicare / Social Security 4% (53) 4% (3) 7% (24) 59% (27) 6% (58) 366#1 Issue: Women’s Issues 5% (22) 8% (2) 24% (36) 46% (69) 7% (0) 49#1 Issue: Education 5% (25) 5% (9) 4% (22) 46% (75) 20% (32) 62#1 Issue: Energy 27% (29) 0% () 5% (6) 39% (42) 9% (9) 08#1 Issue: Other 4% (8) 4% (6) % (4) 6% (77) 9% (2) 272016 Vote: Hillary Clinton 6% (8) 4% (30) 2% (88) 55% (403) 2% (87) 7262016 Vote: Donald Trump 6% (6) 3% (23) 8% (62) 63% (468) 9% (70) 7402016 Vote: Someone else 3% (22) 9% (5) 4% (25) 56% (00) 9% (6) 792016 Vote: Didnt Vote 6% (9) 5% (29) 9% (5) 50% (275) 9% (04) 550Voted in 2014: Yes 6% (230) 4% (50) % (53) 59% (825) 0% (42) 40Voted in 2014: No 5% (7) 6% (48) 0% (77) 53% (423) 7% (36) 8002012 Vote: Barack Obama 6% (42) 3% (27) 2% (02) 59% (59) 0% (85) 8752012 Vote: Mitt Romney 5% (82) 4% (2) 8% (45) 63% (347) 9% (52) 5472012 Vote: Other 8% (7) 2% (2) 5% (4) 55% (52) 0% (9) 942012 Vote: Didn’t Vote 6% (06) 7% (47) 0% (69) 48% (328) 9% (32) 682



125

Table HR6_15



I watched thereboot




Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 2204-Region: Northeast 3% (52) 5% (20) 0% (40) 60% (237) 2% (45) 3944-Region: Midwest 5% (70) 3% (5) 0% (46) 6% (280) % (50) 4624-Region: South 7% (37) 4% (35) % (90) 54% (445) 4% (7) 8254-Region: West 7% (88) 5% (28) 0% (53) 55% (287) 2% (65) 520Favorable of Trump 7% (55) 4% (38) 8% (76) 59% (54) 2% (5) 924Unfavorable of Trump 5% (73) 5% (57) 3% (44) 57% (650) 0% (20) 44Very Favorable of Trump 7% (87) 3% (6) 8% (43) 58% (299) 4% (70) 55Somewhat Favorable of Trump 6% (67) 5% (2) 8% (33) 59% (243) % (45) 409Somewhat Unfavorable of Trump 2% (27) 6% (5) 3% (30) 55% (25) 4% (3) 228Very Unfavorable of Trump 6% (46) 5% (43) 2% (4) 57% (525) 0% (89) 96Frequent TVWatcher 6% (260) 5% (75) 0% (72) 58% (957) % (82) 646Frequent Movie Watchers 9% (88) 4% (42) 3% (27) 53% (520) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


126


Table HR6_16: Have you watched any of the following original TV shows or reboots?DuckTales


I watched thereboot




Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220Gender: Male 30% (35) 5% (5) 9% (93) 44% (467) 3% (37) 062Gender: Female 30% (34) 2% (20) 5% (62) 54% (6) 9% (06) 39Age: 18-29 29% (43) 8% (37) 2% (6) 36% (76) 5% (7) 490Age: 30-44 57% (298) 4% (20) 0% (55) 2% (2) 7% (39) 524Age: 45-54 25% (02) 3% () 6% (26) 5% (207) 5% (60) 406Age: 55-64 20% (68) — () 2% (6) 68% (234) 0% (36) 346Age: 65+ 0% (45) — () 2% (7) 80% (348) 8% (36) 436Generation Z: 18-21 24% (48) 9% (8) 3% (26) 36% (7) 9% (38) 20Millennial: Age 22-37 45% (253) 5% (29) 2% (67) 30% (69) 9% (50) 568Generation X: Age 38-53 38% (234) 3% (2) 8% (49) 38% (230) 2% (74) 608Boomers: Age 54-72 6% (6) — (2) 2% (3) 73% (526) 8% (6) 79PID: Dem (no lean) 27% (206) 3% (24) 8% (64) 5% (39) % (84) 769PID: Ind (no lean) 32% (90) 3% (5) 7% (43) 47% (276) % (62) 586PID: Rep (no lean) 3% (260) 4% (3) 6% (48) 49% (40) % (97) 846PID/Gender: DemMen 27% (98) 5% (9) 0% (37) 42% (5) 6% (57) 362PID/Gender: DemWomen 27% (08) % (5) 7% (27) 59% (240) 7% (26) 407PID/Gender: Ind Men 36% (00) 3% (9) 9% (27) 44% (25) 7% (20) 28PID/Gender: Ind Women 29% (90) 2% (6) 5% (7) 49% (5) 4% (4) 305PID/Gender: Rep Men 28% (6) 5% (23) 7% (30) 46% (9) 4% (59) 49PID/Gender: Rep Women 34% (43) 2% (8) 4% (8) 5% (220) 9% (38) 427Ideo: Liberal (1-3) 30% (28) 5% (34) 8% (62) 46% (34) % (80) 735Ideo: Moderate (4) 3% (47) 4% (20) 8% (37) 48% (225) 9% (42) 470Ideo: Conservative (5-7) 26% (93) 2% (3) 5% (40) 56% (43) % (80) 740Educ: College 32% (484) 4% (57) 7% (98) 44% (673) 3% (20) 53Educ: Bachelors degree 25% (2) 2% (9) 9% (40) 58% (256) 6% (27) 444Educ: Post-grad 24% (59) 2% (5) 7% (6) 6% (48) 6% (5) 244



127

Table HR6_16



I watched thereboot




Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220Income: Under 50k 3% (398) 4% (46) 7% (86) 46% (595) 2% (56) 280Income: 50k-100k 3% (9) 3% (8) 8% (52) 47% (293) 0% (65) 69Income: 100k+ 22% (66) 2% (6) 6% (7) 63% (90) 7% (22) 302Ethnicity: White 28% (485) 3% (43) 6% () 52% (903) 0% (80) 723Ethnicity: Hispanic 36% (26) 9% (3) % (39) 29% (00) 5% (53) 350Ethnicity: Afr. Am. 3% (85) 6% (6) 0% (26) 38% (05) 5% (42) 274Ethnicity: Other 42% (85) 5% () 9% (8) 34% (69) 0% (2) 204Relig: Protestant 2% (4) % (6) 5% (28) 62% (333) % (57) 539Relig: Roman Catholic 29% (08) 2% (7) 7% (27) 5% (92) 2% (44) 378Relig: Something Else 37% (8) 2% (5) 9% (9) 43% (96) 9% (20) 22Relig: Jewish 4% (8) 5% (3) 3% () 66% (38) 2% (7) 58Relig: Evangelical 29% (83) 4% (27) 7% (4) 47% (293) 3% (82) 626Relig: Non-Evang. Catholics 24% (34) % (5) 5% (29) 60% (337) 0% (54) 559Relig: All Christian 27% (37) 3% (3) 6% (70) 53% (63) % (36) 85Relig: All Non-Christian 37% (8) 2% (5) 9% (9) 43% (96) 9% (20) 22Community: Urban 28% (5) 6% (3) % (60) 46% (250) 0% (55) 546Community: Suburban 28% (282) 2% (25) 7% (67) 52% (58) 0% (04) 997Community: Rural 34% (223) 2% (5) 4% (28) 47% (309) 3% (83) 658Employ: Private Sector 37% (260) 3% (23) 0% (70) 42% (296) 9% (6) 70Employ: Government 28% (50) 7% (3) 9% (7) 44% (79) % (9) 77Employ: Self-Employed 29% (58) 3% (6) 8% (6) 52% (06) 8% (7) 203Employ: Homemaker 42% (52) 3% (4) 2% (5) 34% (42) 0% (2) 26Employ: Student 7% (8) 9% (9) 2% (3) 46% (49) 6% (7) 06Employ: Retired 4% (64) — (2) % (3) 75% (343) % (49) 460Employ: Unemployed 34% (6) 4% (7) 6% (0) 4% (74) 5% (27) 79Employ: Other 39% (92) 3% (6) 5% (2) 37% (88) 7% (4) 239Military HH: Yes 27% (03) 3% () 5% (7) 56% (209) 0% (36) 376Military HH: No 30% (553) 3% (60) 8% (38) 48% (868) % (207) 825


128




I watched thereboot




Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220RD/WT: Right Direction 28% (257) 4% (32) 9% (79) 47% (436) 3% (9) 922RD/WT: Wrong Track 3% (399) 3% (38) 6% (77) 50% (642) 0% (23) 279Trump Job Approve 29% (27) 3% (33) 6% (58) 49% (459) 2% (7) 937Trump Job Disapprove 30% (344) 3% (32) 8% (89) 50% (579) 9% (04) 47Trump Job Strongly Approve 28% (38) 4% (9) 5% (26) 50% (249) 3% (62) 494Trump Job Somewhat Approve 30% (33) 3% (3) 7% (33) 47% (20) 2% (54) 443Trump Job Somewhat Disapprove 30% (00) 5% (6) 2% (40) 43% (44) % (36) 336Trump Job Strongly Disapprove 30% (244) 2% (5) 6% (48) 54% (435) 8% (68) 8#1 Issue: Economy 33% (209) 2% (2) 9% (54) 47% (298) 9% (58) 632#1 Issue: Security 28% (85) 4% (4) 3% (9) 54% (65) 0% (3) 304#1 Issue: Health Care 30% (07) 2% (6) 8% (29) 47% (66) 3% (45) 354#1 Issue: Medicare / Social Security 8% (65) 2% (7) 3% (3) 65% (237) 2% (44) 366#1 Issue: Women’s Issues 29% (43) 6% (9) 9% (4) 43% (64) 3% (9) 49#1 Issue: Education 39% (63) 6% (0) 3% (20) 30% (48) 3% (20) 62#1 Issue: Energy 35% (38) 9% (0) 0% () 38% (40) 8% (9) 08#1 Issue: Other 36% (45) 2% (2) 4% (5) 46% (58) 2% (5) 272016 Vote: Hillary Clinton 29% (2) 3% (8) 8% (55) 52% (379) 9% (63) 7262016 Vote: Donald Trump 27% (200) 3% (2) 6% (44) 53% (393) % (82) 7402016 Vote: Someone else 30% (53) 4% (7) 8% (4) 50% (90) 8% (5) 792016 Vote: Didnt Vote 35% (90) 4% (24) 8% (43) 39% (24) 4% (80) 550Voted in 2014: Yes 29% (402) 3% (4) 6% (80) 54% (753) 9% (25) 40Voted in 2014: No 32% (254) 4% (30) 9% (75) 4% (325) 5% (7) 8002012 Vote: Barack Obama 29% (253) 3% (26) 7% (58) 53% (463) 9% (74) 8752012 Vote: Mitt Romney 25% (38) 3% (4) 5% (30) 58% (38) 9% (47) 5472012 Vote: Other 40% (38) 2% (2) 2% (2) 4% (39) 5% (4) 942012 Vote: Didn’t Vote 33% (227) 4% (28) 9% (65) 37% (255) 6% (07) 682



129

Table HR6_16



I watched thereboot




Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 2204-Region: Northeast 24% (93) 3% (4) 8% (3) 54% (22) % (44) 3944-Region: Midwest 34% (56) 2% () 7% (34) 46% (25) 0% (47) 4624-Region: South 30% (25) 4% (33) 7% (58) 47% (386) 2% (97) 8254-Region: West 30% (56) 3% (3) 6% (32) 5% (265) 0% (54) 520Favorable of Trump 28% (259) 3% (27) 6% (60) 50% (462) 3% (7) 924Unfavorable of Trump 3% (35) 3% (38) 8% (87) 50% (575) 8% (93) 44Very Favorable of Trump 28% (45) 3% (4) 4% (22) 52% (267) 3% (66) 55Somewhat Favorable of Trump 28% (4) 3% (3) 9% (38) 47% (94) 2% (50) 409Somewhat Unfavorable of Trump 35% (79) 4% (8) % (25) 45% (03) 6% (3) 228Very Unfavorable of Trump 30% (272) 3% (30) 7% (62) 52% (472) 9% (80) 96Frequent TVWatcher 32% (524) 3% (48) 7% (23) 49% (804) 9% (47) 646Frequent Movie Watchers 37% (365) 3% (33) 9% (90) 40% (396) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


130


Table HR6_17: Have you watched any of the following original TV shows or reboots?Lost in Space


I watched thereboot




Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220Gender: Male 3% (329) 7% (73) 2% (26) 40% (42) % (4) 062Gender: Female 34% (388) 3% (36) 5% (60) 48% (545) 0% (09) 39Age: 18-29 % (52) 9% (43) 9% (45) 55% (268) 7% (82) 490Age: 30-44 7% (90) 7% (38) 9% (48) 54% (285) 2% (62) 524Age: 45-54 39% (58) 5% (9) % (46) 36% (46) 9% (36) 406Age: 55-64 63% (29) 2% (6) 6% (22) 22% (76) 6% (22) 346Age: 65+ 45% (98) % (3) 6% (25) 44% (90) 5% (20) 436Generation Z: 18-21 9% (9) 4% (7) 9% (8) 57% (5) 2% (42) 20Millennial: Age 22-37 3% (72) 0% (57) 9% (52) 54% (306) 5% (83) 568Generation X: Age 38-53 3% (90) 6% (34) % (67) 44% (266) 9% (52) 608Boomers: Age 54-72 58% (45) 2% () 6% (46) 30% (22) 5% (33) 79PID: Dem (no lean) 32% (247) 5% (38) 9% (70) 44% (340) 0% (74) 769PID: Ind (no lean) 33% (9) 4% (22) 0% (56) 45% (265) 9% (52) 586PID: Rep (no lean) 33% (279) 6% (49) 7% (60) 43% (36) 2% (97) 846PID/Gender: DemMen 27% (97) 7% (25) 3% (46) 40% (47) 3% (48) 362PID/Gender: DemWomen 37% (50) 3% (3) 6% (24) 47% (93) 6% (26) 407PID/Gender: Ind Men 33% (92) 5% (5) 4% (40) 42% (7) 6% (7) 28PID/Gender: Ind Women 32% (99) 2% (7) 5% (6) 48% (47) % (35) 305PID/Gender: Rep Men 33% (40) 8% (33) 0% (40) 37% (56) 2% (49) 49PID/Gender: Rep Women 33% (39) 4% (6) 5% (20) 48% (204) % (48) 427Ideo: Liberal (1-3) 30% (27) 7% (48) 0% (76) 43% (35) % (78) 735Ideo: Moderate (4) 35% (63) 5% (22) 0% (47) 43% (200) 8% (37) 470Ideo: Conservative (5-7) 36% (266) 4% (29) 7% (49) 46% (338) 8% (58) 740Educ: College 32% (486) 5% (76) 8% (20) 42% (643) 2% (87) 53Educ: Bachelors degree 32% (40) 5% (2) 9% (4) 50% (220) 5% (2) 444Educ: Post-grad 37% (9) 5% (2) 0% (25) 42% (02) 6% (4) 244



131

Table HR6_17



I watched thereboot




Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220Income: Under 50k 32% (407) 5% (6) 8% (0) 44% (563) 2% (48) 280Income: 50k-100k 33% (202) 6% (37) 9% (59) 43% (266) 9% (55) 69Income: 100k+ 36% (08) 4% () 9% (27) 45% (36) 7% (20) 302Ethnicity: White 34% (588) 4% (77) 8% (38) 45% (769) 9% (5) 723Ethnicity: Hispanic 20% (69) 9% (32) 3% (45) 43% (5) 5% (53) 350Ethnicity: Afr. Am. 3% (86) 5% (2) 9% (26) 39% (06) 6% (45) 274Ethnicity: Other 2% (43) 0% (20) % (23) 45% (9) 3% (27) 204Relig: Protestant 42% (225) 3% (7) 6% (32) 43% (229) 7% (36) 539Relig: Roman Catholic 35% (34) 4% (4) 8% (29) 44% (65) 0% (37) 378Relig: Something Else 33% (74) 4% (9) 6% (4) 47% (04) 9% (9) 22Relig: Jewish 40% (23) 5% (3) 4% (2) 45% (26) 7% (4) 58Relig: Evangelical 35% (29) 4% (23) 8% (5) 4% (256) 2% (77) 626Relig: Non-Evang. Catholics 40% (22) 3% (7) 7% (38) 44% (247) 7% (37) 559Relig: All Christian 37% (440) 3% (40) 8% (89) 42% (503) 0% (3) 85Relig: All Non-Christian 33% (74) 4% (9) 6% (4) 47% (04) 9% (9) 22Community: Urban 26% (42) 7% (38) % (60) 45% (248) % (58) 546Community: Suburban 35% (350) 4% (4) 7% (68) 45% (445) 9% (92) 997Community: Rural 34% (225) 5% (30) 9% (58) 4% (273) % (73) 658Employ: Private Sector 30% (2) 6% (45) % (80) 45% (323) 7% (52) 70Employ: Government 29% (52) 6% (0) 3% (23) 40% (7) 2% (2) 77Employ: Self-Employed 33% (66) 4% (8) 2% (25) 42% (86) 9% (8) 203Employ: Homemaker 28% (36) 5% (7) 5% (6) 50% (63) 2% (5) 26Employ: Student 6% (6) 8% (8) 4% (4) 64% (68) 9% (20) 06Employ: Retired 46% (22) % (5) 5% (23) 42% (95) 6% (26) 460Employ: Unemployed 30% (54) 4% (8) 5% (0) 43% (77) 7% (3) 79Employ: Other 34% (80) 8% (9) 7% (7) 35% (83) 7% (40) 239Military HH: Yes 40% (50) 5% (7) % (43) 38% (43) 6% (23) 376Military HH: No 3% (567) 5% (92) 8% (44) 45% (823) % (200) 825


132




I watched thereboot




Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220RD/WT: Right Direction 32% (296) 6% (53) 0% (89) 42% (384) % (00) 922RD/WT: Wrong Track 33% (42) 4% (56) 8% (97) 45% (58) 0% (23) 279Trump Job Approve 36% (342) 5% (47) 8% (73) 42% (393) 9% (82) 937Trump Job Disapprove 3% (355) 5% (59) 9% (04) 45% (52) 9% (08) 47Trump Job Strongly Approve 37% (85) 6% (32) 6% (30) 42% (208) 8% (39) 494Trump Job Somewhat Approve 35% (57) 4% (6) 0% (43) 42% (85) 0% (42) 443Trump Job Somewhat Disapprove 25% (84) 6% (20) 9% (3) 47% (59) 3% (44) 336Trump Job Strongly Disapprove 34% (272) 5% (39) 9% (73) 45% (362) 8% (65) 8#1 Issue: Economy 30% (92) 3% (20) 9% (55) 48% (30) 0% (63) 632#1 Issue: Security 36% () 6% (8) 7% (23) 42% (29) 8% (25) 304#1 Issue: Health Care 3% (09) 6% (2) 0% (37) 43% (52) 0% (35) 354#1 Issue: Medicare / Social Security 44% (6) 4% (5) 6% (22) 36% (33) 9% (35) 366#1 Issue: Women’s Issues 26% (39) 5% (7) 6% (0) 49% (74) 3% (20) 49#1 Issue: Education 8% (29) 0% (6) 9% (5) 5% (83) % (8) 62#1 Issue: Energy 32% (35) 7% (8) 9% (0) 43% (47) 7% (8) 08#1 Issue: Other 32% (4) 4% (5) 2% (5) 38% (48) 5% (9) 272016 Vote: Hillary Clinton 36% (259) 5% (38) 0% (75) 40% (292) 9% (63) 7262016 Vote: Donald Trump 38% (285) 4% (33) 7% (55) 43% (39) 6% (48) 7402016 Vote: Someone else 30% (53) 5% (9) 3% (24) 46% (82) 6% () 792016 Vote: Didnt Vote 22% (20) 5% (29) 6% (33) 49% (270) 8% (98) 550Voted in 2014: Yes 37% (523) 5% (69) % (48) 40% (556) 7% (05) 40Voted in 2014: No 24% (94) 5% (40) 5% (39) 5% (40) 5% (8) 8002012 Vote: Barack Obama 38% (334) 4% (34) % (97) 40% (347) 7% (63) 8752012 Vote: Mitt Romney 39% (22) 5% (26) 8% (42) 42% (228) 7% (39) 5472012 Vote: Other 33% (3) 4% (4) 9% (9) 42% (40) 2% () 942012 Vote: Didn’t Vote 2% (40) 7% (45) 6% (39) 5% (348) 6% (0) 682



133

Table HR6_17



I watched thereboot




Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 2204-Region: Northeast 36% (40) 2% (8) 9% (36) 44% (73) 9% (36) 3944-Region: Midwest 33% (5) 6% (27) 6% (28) 48% (220) 8% (36) 4624-Region: South 34% (278) 5% (4) 9% (76) 4% (340) % (90) 8254-Region: West 28% (48) 6% (33) 9% (47) 45% (233) 2% (6) 520Favorable of Trump 35% (327) 5% (49) 8% (7) 43% (397) 9% (80) 924Unfavorable of Trump 32% (365) 5% (52) 9% (04) 46% (527) 8% (97) 44Very Favorable of Trump 38% (95) 5% (26) 7% (35) 43% (220) 7% (38) 55Somewhat Favorable of Trump 32% (32) 5% (22) 9% (36) 43% (77) 0% (42) 409Somewhat Unfavorable of Trump 32% (74) 6% (3) 0% (24) 43% (98) 9% (20) 228Very Unfavorable of Trump 32% (29) 4% (38) 9% (8) 47% (429) 8% (77) 96Frequent TVWatcher 35% (576) 5% (84) 9% (47) 43% (700) 8% (38) 646Frequent Movie Watchers 35% (344) 6% (64) % (2) 38% (377) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


134


Table HR6_18: Have you watched any of the following original TV shows or reboots?Dynasty


I watched thereboot




Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220Gender: Male 23% (244) 4% (42) 4% (46) 57% (608) % (22) 062Gender: Female 36% (409) 3% (33) 5% (60) 48% (548) 8% (88) 39Age: 18-29 9% (45) 7% (36) 8% (38) 59% (287) 7% (83) 490Age: 30-44 20% (06) 3% (5) 5% (25) 6% (37) 2% (60) 524Age: 45-54 40% (64) 4% (5) 4% (6) 45% (83) 7% (28) 406Age: 55-64 45% (55) — () 3% (0) 46% (59) 6% (2) 346Age: 65+ 42% (82) 2% (9) 4% (8) 48% (2) 4% (7) 436Generation Z: 18-21 7% (4) 9% (9) 6% (3) 57% (4) 2% (4) 20Millennial: Age 22-37 3% (74) 4% (25) 6% (34) 63% (356) 4% (80) 568Generation X: Age 38-53 35% (25) 3% (2) 5% (32) 49% (295) 7% (44) 608Boomers: Age 54-72 43% (309) 2% () 3% (24) 47% (339) 5% (36) 79PID: Dem (no lean) 30% (23) 3% (22) 5% (4) 53% (408) 9% (67) 769PID: Ind (no lean) 28% (63) 4% (2) 6% (33) 56% (327) 7% (42) 586PID: Rep (no lean) 3% (259) 4% (32) 4% (33) 50% (422) 2% (0) 846PID/Gender: DemMen 22% (78) 4% (3) 4% (4) 57% (205) 4% (52) 362PID/Gender: DemWomen 38% (53) 2% (0) 6% (26) 50% (202) 4% (6) 407PID/Gender: Ind Men 24% (67) 3% (9) 5% (4) 63% (77) 5% (4) 28PID/Gender: Ind Women 3% (96) 4% (3) 6% (9) 49% (50) 9% (28) 305PID/Gender: Rep Men 23% (98) 5% (2) 4% (8) 54% (226) 3% (56) 49PID/Gender: Rep Women 38% (6) 3% () 3% (4) 46% (96) 0% (45) 427Ideo: Liberal (1-3) 25% (85) 6% (42) 7% (5) 52% (386) 0% (70) 735Ideo: Moderate (4) 36% (69) 2% (0) 5% (23) 5% (24) 6% (28) 470Ideo: Conservative (5-7) 3% (23) 2% (8) 3% (22) 54% (402) 9% (66) 740Educ: College 29% (434) 4% (57) 5% (83) 50% (760) 2% (79) 53Educ: Bachelors degree 33% (45) 3% (4) 3% (4) 56% (250) 5% (2) 444Educ: Post-grad 30% (74) 2% (5) 4% (0) 60% (45) 4% (0) 244



135

Table HR6_18



I watched thereboot




Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220Income: Under 50k 29% (377) 3% (43) 6% (72) 5% (65) % (37) 280Income: 50k-100k 30% (84) 3% (9) 4% (25) 53% (33) 0% (60) 69Income: 100k+ 3% (92) 4% (3) 3% (9) 58% (74) 4% (3) 302Ethnicity: White 30% (55) 3% (50) 4% (7) 54% (937) 9% (50) 723Ethnicity: Hispanic 20% (70) 7% (23) 7% (24) 52% (80) 5% (5) 350Ethnicity: Afr. Am. 34% (93) 5% (3) 0% (28) 38% (04) 3% (36) 274Ethnicity: Other 22% (45) 6% (2) 4% (7) 56% (5) 2% (25) 204Relig: Protestant 40% (27) 2% (8) 3% (8) 49% (263) 6% (33) 539Relig: Roman Catholic 30% (3) 3% (2) 7% (25) 54% (203) 7% (25) 378Relig: Something Else 29% (65) 3% (7) 5% (0) 54% (9) 9% (9) 22Relig: Jewish 32% (9) 6% (3) 6% (3) 5% (30) 5% (3) 58Relig: Evangelical 36% (225) 4% (23) 6% (40) 43% (27) % (67) 626Relig: Non-Evang. Catholics 35% (94) 2% () 4% (22) 55% (305) 5% (27) 559Relig: All Christian 35% (49) 3% (35) 5% (62) 49% (576) 8% (94) 85Relig: All Non-Christian 29% (65) 3% (7) 5% (0) 54% (9) 9% (9) 22Community: Urban 26% (42) 5% (28) 8% (42) 5% (279) 0% (55) 546Community: Suburban 3% (34) 3% (28) 4% (42) 53% (53) 8% (82) 997Community: Rural 30% (97) 3% (20) 3% (22) 53% (346) % (73) 658Employ: Private Sector 29% (203) 4% (29) 5% (35) 55% (394) 7% (49) 70Employ: Government 25% (44) 3% (6) 9% (6) 52% (92) % (9) 77Employ: Self-Employed 29% (59) 3% (6) 5% () 53% (07) 0% (20) 203Employ: Homemaker 24% (3) 3% (3) 9% () 54% (68) 0% (3) 26Employ: Student 6% (7) 9% (0) 6% (6) 62% (66) 8% (9) 06Employ: Retired 39% (8) 2% (9) 4% (7) 49% (226) 6% (29) 460Employ: Unemployed 28% (50) 2% (3) 3% (6) 50% (90) 7% (30) 79Employ: Other 33% (78) 4% (9) 2% (5) 48% (4) 4% (32) 239Military HH: Yes 32% (2) 3% () 6% (23) 52% (96) 7% (25) 376Military HH: No 29% (532) 4% (64) 5% (83) 53% (96) 0% (86) 825


136




I watched thereboot




Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220RD/WT: Right Direction 29% (270) 4% (34) 5% (44) 5% (472) % (04) 922RD/WT: Wrong Track 30% (383) 3% (42) 5% (62) 54% (685) 8% (07) 279Trump Job Approve 32% (302) 3% (32) 3% (27) 52% (492) 9% (84) 937Trump Job Disapprove 29% (335) 4% (4) 6% (7) 53% (607) 8% (93) 47Trump Job Strongly Approve 32% (57) 4% (2) 3% (3) 5% (254) 0% (49) 494Trump Job Somewhat Approve 33% (45) 2% () 3% (4) 54% (238) 8% (35) 443Trump Job Somewhat Disapprove 28% (96) 5% (8) 9% (32) 46% (56) 0% (35) 336Trump Job Strongly Disapprove 29% (239) 3% (23) 5% (40) 56% (45) 7% (58) 8#1 Issue: Economy 29% (86) 4% (23) 5% (33) 55% (345) 7% (45) 632#1 Issue: Security 3% (95) 5% (6) 3% (0) 53% (6) 7% (22) 304#1 Issue: Health Care 32% (2) 2% (9) 6% (2) 49% (74) % (38) 354#1 Issue: Medicare / Social Security 39% (43) 2% (8) 5% (20) 43% (59) 0% (35) 366#1 Issue: Women’s Issues 23% (34) 5% (8) 7% () 53% (79) 2% (7) 49#1 Issue: Education 5% (24) 4% (6) 2% (3) 64% (03) 6% (25) 62#1 Issue: Energy 26% (28) 3% (4) 6% (6) 54% (58) % (2) 08#1 Issue: Other 24% (3) % () % () 6% (77) 3% (6) 272016 Vote: Hillary Clinton 34% (245) 3% (9) 6% (47) 49% (357) 8% (58) 7262016 Vote: Donald Trump 35% (256) 4% (28) 4% (29) 50% (37) 8% (56) 7402016 Vote: Someone else 20% (35) 2% (4) 3% (5) 69% (24) 6% () 792016 Vote: Didnt Vote 2% (7) 4% (24) 4% (22) 55% (30) 6% (86) 550Voted in 2014: Yes 34% (48) 3% (38) 5% (63) 5% (7) 8% (07) 40Voted in 2014: No 2% (72) 5% (38) 5% (42) 56% (445) 3% (03) 8002012 Vote: Barack Obama 35% (306) 2% (20) 5% (45) 5% (448) 6% (56) 8752012 Vote: Mitt Romney 34% (85) 4% (2) 4% (23) 52% (282) 7% (37) 5472012 Vote: Other 30% (28) 4% (4) 4% (4) 55% (52) 7% (7) 942012 Vote: Didn’t Vote 20% (34) 5% (3) 5% (34) 55% (372) 6% () 682



137

Table HR6_18



I watched thereboot




Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 2204-Region: Northeast 30% (7) 3% () 5% (8) 54% (23) 9% (34) 3944-Region: Midwest 29% (34) 2% () 6% (28) 54% (25) 8% (39) 4624-Region: South 32% (267) 4% (32) 5% (4) 49% (402) 0% (83) 8254-Region: West 26% (35) 4% (2) 4% (9) 56% (290) 0% (54) 520Favorable of Trump 32% (300) 4% (33) 4% (36) 5% (473) 9% (82) 924Unfavorable of Trump 28% (325) 3% (38) 5% (58) 56% (636) 8% (88) 44Very Favorable of Trump 34% (77) 4% (20) 4% (2) 49% (253) 8% (43) 55Somewhat Favorable of Trump 30% (23) 3% (3) 4% (5) 54% (220) 0% (39) 409Somewhat Unfavorable of Trump 28% (63) 5% () 6% (3) 55% (26) 7% (5) 228Very Unfavorable of Trump 29% (262) 3% (28) 5% (45) 56% (509) 8% (72) 96Frequent TVWatcher 3% (507) 3% (53) 5% (80) 54% (88) 8% (25) 646Frequent Movie Watchers 30% (30) 4% (39) 6% (57) 5% (503) 9% (90) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


138


Table HR6_19: Have you watched any of the following original TV shows or reboots?American Idol


I watched thereboot




Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220Gender: Male 33% (345) 4% (42) 6% (73) 39% (46) 8% (86) 062Gender: Female 45% (58) 3% (36) 6% (77) 29% (332) 7% (76) 39Age: 18-29 37% (79) 6% (3) 22% (07) 24% (7) 2% (56) 490Age: 30-44 44% (23) 5% (25) 5% (76) 29% (54) 7% (38) 524Age: 45-54 43% (74) 2% (9) 5% (63) 33% (36) 6% (24) 406Age: 55-64 37% (30) 3% (9) 3% (44) 4% (42) 6% (22) 346Age: 65+ 34% (49) % (6) 4% (60) 46% (200) 5% (22) 436Generation Z: 18-21 33% (66) 4% (9) 24% (49) 26% (52) 3% (25) 20Millennial: Age 22-37 4% (235) 7% (38) 6% (94) 26% (48) 0% (55) 568Generation X: Age 38-53 43% (260) 2% (4) 6% (99) 33% (97) 6% (37) 608Boomers: Age 54-72 38% (273) 2% (7) 3% (9) 42% (30) 5% (37) 79PID: Dem (no lean) 37% (283) 4% (30) 8% (42) 33% (252) 8% (62) 769PID: Ind (no lean) 38% (225) 3% (7) 3% (74) 39% (227) 7% (43) 586PID: Rep (no lean) 42% (355) 4% (3) 6% (34) 32% (268) 7% (57) 846PID/Gender: DemMen 28% (0) 4% (4) 20% (73) 37% (34) % (4) 362PID/Gender: DemWomen 45% (82) 4% (7) 7% (69) 29% (9) 5% (20) 407PID/Gender: Ind Men 33% (92) 4% () 3% (37) 46% (29) 4% (2) 28PID/Gender: Ind Women 43% (33) 2% (6) 2% (37) 32% (98) 0% (30) 305PID/Gender: Rep Men 36% (52) 4% (8) 5% (63) 37% (54) 8% (32) 49PID/Gender: Rep Women 47% (203) 3% (4) 7% (7) 27% (5) 6% (25) 427Ideo: Liberal (1-3) 37% (275) 5% (35) 7% (25) 33% (245) 7% (54) 735Ideo: Moderate (4) 40% (88) 3% (3) 8% (84) 34% (60) 5% (25) 470Ideo: Conservative (5-7) 39% (287) 3% (22) 4% (04) 38% (282) 6% (45) 740Educ: College 40% (604) 4% (53) 6% (245) 3% (470) 9% (40) 53Educ: Bachelors degree 38% (7) 5% (2) 5% (66) 39% (74) 3% (2) 444Educ: Post-grad 36% (88) 2% (4) 6% (39) 43% (04) 4% (0) 244



139

Table HR6_19



I watched thereboot




Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220Income: Under 50k 40% (50) 4% (47) 5% (95) 32% (409) 9% (8) 280Income: 50k-100k 39% (240) 4% (24) 6% (02) 35% (27) 6% (35) 69Income: 100k+ 37% (2) 2% (7) 8% (53) 40% (2) 3% (9) 302Ethnicity: White 39% (670) 3% (52) 6% (267) 36% (65) 7% (9) 723Ethnicity: Hispanic 33% (7) 9% (32) 6% (54) 30% (05) 2% (4) 350Ethnicity: Afr. Am. 42% (4) 7% (8) 7% (47) 26% (70) 9% (24) 274Ethnicity: Other 39% (79) 4% (8) 7% (35) 3% (63) 9% (8) 204Relig: Protestant 4% (29) 3% (4) 4% (76) 39% (20) 4% (9) 539Relig: Roman Catholic 37% (4) 4% (6) 5% (56) 36% (36) 8% (29) 378Relig: Something Else 46% (0) % (2) 4% (3) 33% (72) 6% (4) 22Relig: Jewish 38% (22) 2% () 8% () 40% (23) 2% () 58Relig: Evangelical 43% (272) 6% (38) 5% (95) 28% (77) 7% (45) 626Relig: Non-Evang. Catholics 39% (26) 2% (9) 4% (78) 40% (226) 5% (30) 559Relig: All Christian 4% (488) 4% (47) 5% (73) 34% (403) 6% (75) 85Relig: All Non-Christian 46% (0) % (2) 4% (3) 33% (72) 6% (4) 22Community: Urban 36% (97) 6% (3) 8% (00) 33% (80) 7% (38) 546Community: Suburban 39% (388) 3% (28) 7% (72) 35% (346) 6% (64) 997Community: Rural 42% (279) 3% (20) 2% (79) 34% (222) 9% (60) 658Employ: Private Sector 40% (287) 5% (38) 7% (8) 34% (238) 4% (29) 70Employ: Government 36% (65) 6% () 9% (35) 33% (58) 5% (9) 77Employ: Self-Employed 42% (84) 3% (6) 4% (29) 37% (75) 4% (9) 203Employ: Homemaker 4% (52) 4% (5) 8% (23) 26% (33) % (3) 26Employ: Student 24% (26) 9% (0) 22% (23) 3% (33) 4% (5) 06Employ: Retired 34% (57) % (4) 4% (63) 45% (207) 6% (30) 460Employ: Unemployed 38% (68) % (2) 3% (24) 30% (54) 8% (32) 79Employ: Other 52% (25) 2% (4) 5% (36) 20% (49) % (25) 239Military HH: Yes 35% (3) 3% (2) 8% (68) 40% (5) 4% (4) 376Military HH: No 40% (732) 4% (66) 5% (282) 33% (597) 8% (48) 825


140




I watched thereboot




Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220RD/WT: Right Direction 38% (350) 4% (37) 6% (48) 33% (306) 9% (8) 922RD/WT: Wrong Track 40% (53) 3% (42) 6% (202) 35% (442) 6% (80) 279Trump Job Approve 40% (379) 3% (32) 5% (37) 35% (325) 7% (65) 937Trump Job Disapprove 40% (455) 3% (40) 7% (92) 34% (393) 6% (66) 47Trump Job Strongly Approve 39% (94) 3% (6) 3% (62) 38% (87) 7% (35) 494Trump Job Somewhat Approve 42% (85) 4% (6) 7% (75) 3% (38) 7% (30) 443Trump Job Somewhat Disapprove 38% (28) 4% (3) 9% (64) 3% (04) 8% (27) 336Trump Job Strongly Disapprove 40% (327) 3% (27) 6% (28) 36% (289) 5% (40) 8#1 Issue: Economy 40% (253) 4% (25) 8% (3) 32% (202) 6% (40) 632#1 Issue: Security 42% (27) 4% () 4% (4) 36% () 5% (5) 304#1 Issue: Health Care 40% (42) 3% () 7% (60) 33% (7) 7% (24) 354#1 Issue: Medicare / Social Security 35% (29) % (5) 6% (58) 36% (32) 2% (42) 366#1 Issue: Women’s Issues 38% (56) 6% (9) 6% (24) 34% (5) 6% (9) 49#1 Issue: Education 43% (69) 6% (0) 20% (33) 24% (38) 7% () 62#1 Issue: Energy 29% (3) 6% (6) 2% (3) 46% (50) 7% (7) 08#1 Issue: Other 44% (55) % () 6% (8) 38% (48) % (4) 272016 Vote: Hillary Clinton 4% (299) 3% (23) 8% (28) 32% (235) 6% (4) 7262016 Vote: Donald Trump 38% (282) 4% (28) 5% (3) 38% (278) 5% (38) 7402016 Vote: Someone else 36% (65) 2% (4) % (9) 44% (79) 7% (2) 792016 Vote: Didnt Vote 39% (26) 4% (23) 6% (87) 28% (54) 3% (70) 550Voted in 2014: Yes 38% (534) 4% (53) 5% (25) 38% (525) 5% (72) 40Voted in 2014: No 4% (329) 3% (25) 7% (35) 28% (222) % (89) 8002012 Vote: Barack Obama 38% (329) 3% (30) 8% (53) 36% (36) 5% (47) 8752012 Vote: Mitt Romney 37% (205) 3% (8) 2% (68) 42% (232) 5% (25) 5472012 Vote: Other 42% (40) 2% () 8% (7) 34% (32) 5% (4) 942012 Vote: Didn’t Vote 42% (288) 4% (30) 6% (2) 24% (67) 3% (86) 682



141

Table HR6_19



I watched thereboot




Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 2204-Region: Northeast 38% (50) 4% (7) 4% (56) 36% (44) 7% (27) 3944-Region: Midwest 38% (78) 2% () 9% (87) 35% (6) 5% (25) 4624-Region: South 42% (350) 4% (3) 5% (26) 3% (255) 8% (62) 8254-Region: West 36% (85) 4% (9) 6% (8) 36% (88) 9% (47) 520Favorable of Trump 40% (374) 3% (32) 4% (33) 35% (325) 7% (6) 924Unfavorable of Trump 40% (453) 3% (39) 7% (96) 35% (395) 5% (62) 44Very Favorable of Trump 4% (23) 3% (6) 4% (72) 36% (85) 5% (28) 55Somewhat Favorable of Trump 39% (60) 4% (6) 5% (6) 34% (40) 8% (33) 409Somewhat Unfavorable of Trump 43% (97) 5% () 9% (44) 29% (66) 4% (0) 228Very Unfavorable of Trump 39% (356) 3% (28) 7% (52) 36% (329) 6% (52) 96Frequent TVWatcher 42% (694) 4% (58) 6% (269) 33% (544) 5% (80) 646Frequent Movie Watchers 44% (440) 4% (38) 7% (67) 29% (285) 6% (59) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


142


Table HR6_20: Have you watched any of the following original TV shows or reboots?Roseanne


I watched thereboot




Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220Gender: Male 36% (383) 5% (58) 9% (20) 3% (33) 8% (90) 062Gender: Female 47% (539) 4% (46) 2% (240) 23% (257) 5% (57) 39Age: 18-29 33% (6) 5% (25) 5% (74) 33% (63) 4% (66) 490Age: 30-44 46% (24) 5% (28) 25% (30) 9% (00) 5% (25) 524Age: 45-54 46% (87) 5% (20) 24% (95) 2% (84) 5% (20) 406Age: 55-64 44% (5) 4% (2) 22% (75) 26% (88) 5% (9) 346Age: 65+ 42% (82) 4% (9) 5% (66) 35% (52) 4% (7) 436Generation Z: 18-21 24% (49) 5% (0) 2% (23) 40% (80) 9% (39) 20Millennial: Age 22-37 40% (227) 5% (29) 22% (22) 26% (50) 7% (40) 568Generation X: Age 38-53 48% (292) 5% (33) 24% (44) 8% () 5% (28) 608Boomers: Age 54-72 44% (37) 4% (28) 9% (37) 28% (20) 5% (35) 79PID: Dem (no lean) 43% (327) 3% (25) 20% (53) 27% (206) 7% (57) 769PID: Ind (no lean) 43% (25) 4% (22) 2% (23) 27% (60) 5% (3) 586PID: Rep (no lean) 4% (343) 7% (57) 9% (65) 26% (222) 7% (59) 846PID/Gender: DemMen 33% (8) 5% (7) 8% (63) 34% (23) % (4) 362PID/Gender: DemWomen 5% (209) 2% (9) 22% (90) 20% (83) 4% (6) 407PID/Gender: Ind Men 43% (22) 5% (3) 7% (47) 30% (83) 6% (6) 28PID/Gender: Ind Women 42% (29) 3% (9) 25% (75) 25% (76) 5% (5) 305PID/Gender: Rep Men 34% (43) 7% (29) 22% (90) 30% (24) 8% (33) 49PID/Gender: Rep Women 47% (20) 7% (28) 7% (75) 23% (97) 6% (26) 427Ideo: Liberal (1-3) 40% (294) 4% (32) 9% (37) 30% (28) 7% (54) 735Ideo: Moderate (4) 43% (203) 3% (5) 24% (3) 25% (9) 4% (9) 470Ideo: Conservative (5-7) 42% (307) 7% (49) 9% (42) 27% (202) 5% (39) 740Educ: College 43% (656) 5% (7) 2% (33) 23% (345) 8% (28) 53Educ: Bachelors degree 38% (67) 5% (22) 9% (85) 36% (60) 2% (0) 444Educ: Post-grad 4% (99) 5% () 8% (43) 34% (82) 3% (9) 244



143

Table HR6_20



I watched thereboot




Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220Income: Under 50k 43% (555) 4% (56) 20% (252) 24% (33) 8% (04) 280Income: 50k-100k 40% (246) 6% (35) 20% (24) 29% (82) 5% (33) 69Income: 100k+ 40% (2) 5% (4) 2% (65) 3% (93) 3% (0) 302Ethnicity: White 42% (722) 5% (84) 2% (367) 27% (460) 5% (89) 723Ethnicity: Hispanic 37% (3) 6% (20) 9% (67) 28% (96) 0% (36) 350Ethnicity: Afr. Am. 42% (7) 4% (2) 4% (38) 25% (69) 4% (38) 274Ethnicity: Other 40% (83) 4% (9) 7% (35) 29% (59) 9% (9) 204Relig: Protestant 44% (236) 4% (22) 2% (2) 28% (48) 4% (20) 539Relig: Roman Catholic 38% (42) 6% (23) 8% (69) 30% (3) 8% (3) 378Relig: Something Else 52% (4) 4% (0) 4% (3) 25% (56) 4% (0) 22Relig: Jewish 47% (27) 7% (4) 22% (3) 2% (2) 4% (2) 58Relig: Evangelical 44% (275) 6% (38) 20% (28) 22% (38) 8% (48) 626Relig: Non-Evang. Catholics 4% (230) 4% (2) 20% (2) 30% (69) 5% (27) 559Relig: All Christian 43% (505) 5% (59) 20% (239) 26% (307) 6% (75) 85Relig: All Non-Christian 52% (4) 4% (0) 4% (3) 25% (56) 4% (0) 22Community: Urban 37% (202) 5% (29) 20% (07) 29% (6) 9% (47) 546Community: Suburban 44% (437) 5% (47) 20% (99) 26% (255) 6% (58) 997Community: Rural 43% (282) 4% (29) 20% (34) 26% (7) 6% (42) 658Employ: Private Sector 42% (299) 6% (40) 25% (75) 24% (69) 4% (28) 70Employ: Government 36% (65) 6% () 9% (33) 3% (55) 8% (4) 77Employ: Self-Employed 40% (8) 5% (9) 24% (49) 24% (49) 7% (4) 203Employ: Homemaker 50% (62) 3% (4) 26% (33) 9% (24) 3% (3) 26Employ: Student 9% (20) 6% (7) 8% (9) 46% (49) 20% (22) 06Employ: Retired 43% (200) 3% (5) 5% (69) 33% (52) 5% (25) 460Employ: Unemployed 43% (77) 3% (5) 7% (3) 27% (48) % (9) 79Employ: Other 49% (7) 6% (4) 8% (42) 8% (43) 9% (23) 239Military HH: Yes 4% (54) 6% (22) 20% (74) 29% () 4% (5) 376Military HH: No 42% (767) 5% (82) 20% (366) 26% (477) 7% (32) 825


144




I watched thereboot




Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220RD/WT: Right Direction 39% (357) 7% (68) 20% (85) 26% (237) 8% (75) 922RD/WT: Wrong Track 44% (564) 3% (36) 20% (256) 27% (350) 6% (72) 279Trump Job Approve 42% (39) 8% (7) 20% (88) 25% (235) 6% (53) 937Trump Job Disapprove 42% (485) 3% (30) 20% (23) 29% (330) 6% (7) 47Trump Job Strongly Approve 4% (203) 8% (40) 9% (94) 26% (30) 5% (27) 494Trump Job Somewhat Approve 42% (87) 7% (32) 2% (94) 24% (04) 6% (26) 443Trump Job Somewhat Disapprove 39% (30) 2% (8) 2% (72) 27% (90) % (36) 336Trump Job Strongly Disapprove 44% (355) 3% (22) 20% (60) 30% (239) 4% (35) 8#1 Issue: Economy 45% (282) 4% (26) 2% (35) 25% (59) 5% (3) 632#1 Issue: Security 36% (08) 7% (2) 24% (72) 30% (9) 4% () 304#1 Issue: Health Care 46% (6) 4% (3) 22% (79) 23% (8) 5% (9) 354#1 Issue: Medicare / Social Security 4% (48) 6% (22) 8% (65) 27% (00) 8% (30) 366#1 Issue: Women’s Issues 49% (73) 3% (5) 4% (2) 23% (34) % (7) 49#1 Issue: Education 36% (59) 6% (0) 7% (28) 29% (48) % (7) 62#1 Issue: Energy 32% (35) 5% (6) 20% (22) 34% (36) 9% (9) 08#1 Issue: Other 44% (56) 2% (2) 4% (8) 3% (39) 9% (2) 272016 Vote: Hillary Clinton 44% (320) 3% (9) 2% (54) 27% (95) 5% (38) 7262016 Vote: Donald Trump 4% (303) 7% (52) 2% (52) 27% (20) 4% (32) 7402016 Vote: Someone else 42% (75) 5% (9) 9% (33) 30% (54) 5% (8) 792016 Vote: Didnt Vote 40% (220) 5% (25) 8% (00) 25% (36) 3% (69) 550Voted in 2014: Yes 43% (597) 5% (76) 2% (293) 27% (372) 5% (63) 40Voted in 2014: No 4% (325) 4% (29) 8% (48) 27% (26) 0% (83) 8002012 Vote: Barack Obama 43% (376) 4% (32) 22% (9) 27% (235) 5% (4) 8752012 Vote: Mitt Romney 44% (239) 6% (34) 22% (8) 26% (4) 3% (5) 5472012 Vote: Other 45% (42) 5% (5) 20% (9) 26% (25) 3% (3) 942012 Vote: Didn’t Vote 39% (264) 5% (34) 7% (3) 27% (85) 3% (87) 682



145

Table HR6_20



I watched thereboot




Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 2204-Region: Northeast 42% (64) 6% (24) 9% (75) 24% (95) 9% (36) 3944-Region: Midwest 44% (204) 4% (20) 24% () 23% (09) 4% (9) 4624-Region: South 44% (360) 5% (38) 20% (66) 25% (209) 6% (52) 8254-Region: West 37% (94) 4% (23) 7% (89) 34% (75) 8% (39) 520Favorable of Trump 42% (388) 8% (70) 9% (78) 26% (239) 5% (50) 924Unfavorable of Trump 43% (494) 3% (3) 2% (239) 28% (39) 5% (6) 44Very Favorable of Trump 44% (225) 7% (37) 8% (93) 26% (34) 5% (25) 55Somewhat Favorable of Trump 40% (62) 8% (32) 2% (85) 26% (05) 6% (24) 409Somewhat Unfavorable of Trump 38% (88) 4% (9) 25% (57) 27% (6) 6% (3) 228Very Unfavorable of Trump 44% (407) 2% (22) 20% (82) 28% (258) 5% (48) 96Frequent TVWatcher 43% (7) 4% (72) 22% (368) 25% (47) 5% (78) 646Frequent Movie Watchers 44% (436) 5% (49) 22% (29) 24% (235) 5% (50) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


146


Table HR6_21: Have you watched any of the following original TV shows or reboots?MacGyver


I watched thereboot




Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220Gender: Male 39% (45) 7% (69) % (6) 34% (362) 9% (00) 062Gender: Female 39% (445) 3% (32) 2% (39) 39% (443) 7% (78) 39Age: 18-29 6% (8) 7% (35) 9% (45) 52% (252) 6% (77) 490Age: 30-44 44% (230) 4% (22) % (59) 32% (68) 9% (45) 524Age: 45-54 52% (209) 5% (2) % (44) 26% (07) 6% (24) 406Age: 55-64 46% (59) 2% (6) 2% (43) 34% (8) 6% (9) 346Age: 65+ 42% (82) 4% (7) 5% (65) 37% (60) 3% (3) 436Generation Z: 18-21 6% (32) 5% () 0% (2) 48% (97) 20% (40) 20Millennial: Age 22-37 26% (5) 7% (37) 8% (47) 47% (269) % (64) 568Generation X: Age 38-53 52% (33) 5% (30) 3% (80) 24% (48) 6% (37) 608Boomers: Age 54-72 44% (39) 2% (7) 3% (97) 36% (258) 4% (28) 79PID: Dem (no lean) 34% (259) 5% (36) 4% (04) 40% (307) 8% (63) 769PID: Ind (no lean) 39% (228) 4% (25) 3% (77) 37% (27) 7% (39) 586PID: Rep (no lean) 44% (374) 5% (4) 9% (74) 33% (28) 9% (76) 846PID/Gender: DemMen 3% (3) 7% (25) 2% (45) 38% (36) 2% (43) 362PID/Gender: DemWomen 36% (45) 3% () 5% (59) 42% (7) 5% (20) 407PID/Gender: Ind Men 43% (20) 7% (9) 2% (34) 34% (96) 5% (3) 28PID/Gender: Ind Women 35% (08) 2% (7) 4% (43) 40% (2) 8% (26) 305PID/Gender: Rep Men 43% (82) 6% (26) 9% (38) 3% (30) 0% (43) 49PID/Gender: Rep Women 45% (92) 3% (5) 8% (36) 35% (52) 8% (33) 427Ideo: Liberal (1-3) 33% (24) 6% (42) 3% (99) 40% (292) 8% (6) 735Ideo: Moderate (4) 43% (200) 4% (7) 2% (54) 35% (64) 7% (34) 470Ideo: Conservative (5-7) 46% (339) 4% (28) % (80) 34% (252) 5% (40) 740Educ: College 39% (587) 5% (78) 2% (80) 34% (56) 0% (5) 53Educ: Bachelors degree 39% (74) 3% (3) 0% (44) 44% (96) 4% (7) 444Educ: Post-grad 4% (00) 4% (0) 3% (3) 38% (93) 4% (0) 244



147

Table HR6_21



I watched thereboot




Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220Income: Under 50k 38% (493) 6% (75) % (42) 35% (450) 9% (20) 280Income: 50k-100k 38% (237) 3% (7) 5% (90) 37% (229) 7% (45) 69Income: 100k+ 43% (3) 3% (0) 8% (23) 42% (27) 4% (2) 302Ethnicity: White 4% (705) 4% (7) % (92) 37% (635) 7% (9) 723Ethnicity: Hispanic 32% (2) 8% (27) 2% (43) 34% (20) 4% (48) 350Ethnicity: Afr. Am. 33% (9) 6% (8) 5% (42) 33% (9) 2% (32) 274Ethnicity: Other 32% (64) 6% (3) 0% (2) 39% (79) 3% (27) 204Relig: Protestant 49% (26) 4% (20) 2% (63) 33% (77) 3% (7) 539Relig: Roman Catholic 36% (37) 6% (2) 2% (45) 37% (42) 9% (33) 378Relig: Something Else 42% (92) 7% (5) 8% (7) 39% (85) 5% () 22Relig: Jewish 4% (24) 2% () 0% (6) 39% (23) 7% (4) 58Relig: Evangelical 47% (294) 4% (27) 3% (82) 27% (70) 8% (53) 626Relig: Non-Evang. Catholics 38% (24) 4% (24) 2% (66) 40% (224) 6% (3) 559Relig: All Christian 43% (509) 4% (5) 2% (48) 33% (394) 7% (84) 85Relig: All Non-Christian 42% (92) 7% (5) 8% (7) 39% (85) 5% () 22Community: Urban 34% (85) 4% (22) 4% (74) 39% (23) 9% (5) 546Community: Suburban 39% (386) 5% (48) % (3) 39% (384) 6% (65) 997Community: Rural 44% (289) 5% (32) 0% (67) 32% (208) 9% (62) 658Employ: Private Sector 43% (305) 4% (3) 0% (74) 36% (258) 6% (42) 70Employ: Government 32% (56) 8% (4) 2% (2) 40% (70) 9% (6) 77Employ: Self-Employed 45% (9) 5% (0) 2% (25) 32% (64) 6% (3) 203Employ: Homemaker 33% (42) 5% (7) 2% (6) 38% (48) % (4) 26Employ: Student 7% (8) 6% (7) 8% (9) 6% (65) 7% (8) 06Employ: Retired 42% (92) 3% (6) 5% (69) 35% (63) 5% (2) 460Employ: Unemployed 36% (65) 2% (4) 6% (2) 38% (68) 7% (3) 79Employ: Other 43% (03) 5% (3) 3% (3) 29% (69) 0% (23) 239Military HH: Yes 45% (70) 6% (2) 5% (55) 3% (5) 4% (4) 376Military HH: No 38% (69) 4% (8) % (200) 38% (690) 9% (64) 825


148




I watched thereboot




Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220RD/WT: Right Direction 42% (389) 5% (47) % (05) 32% (297) 9% (85) 922RD/WT: Wrong Track 37% (472) 4% (55) 2% (50) 40% (509) 7% (93) 279Trump Job Approve 45% (426) 5% (48) % (05) 32% (297) 7% (62) 937Trump Job Disapprove 36% (408) 4% (47) 3% (44) 4% (469) 7% (78) 47Trump Job Strongly Approve 48% (237) 4% (20) 9% (44) 33% (63) 6% (3) 494Trump Job Somewhat Approve 42% (88) 6% (28) 4% (6) 30% (34) 7% (32) 443Trump Job Somewhat Disapprove 37% (23) 4% (5) 5% (5) 36% (22) 7% (25) 336Trump Job Strongly Disapprove 35% (285) 4% (33) 2% (94) 43% (346) 7% (54) 8#1 Issue: Economy 45% (287) 5% (29) 9% (59) 33% (20) 7% (47) 632#1 Issue: Security 43% (3) 5% (5) 9% (28) 38% (5) 5% (6) 304#1 Issue: Health Care 37% (30) 4% (4) 4% (49) 36% (28) 9% (33) 354#1 Issue: Medicare / Social Security 39% (4) 4% (5) 8% (67) 3% (5) 8% (28) 366#1 Issue: Women’s Issues 26% (39) 7% (0) % (7) 47% (69) 9% (3) 49#1 Issue: Education 3% (50) 7% () 9% (4) 39% (64) 4% (22) 62#1 Issue: Energy 34% (37) 4% (4) 8% (8) 47% (5) 7% (8) 08#1 Issue: Other 35% (44) 3% (4) % (3) 42% (53) 9% (2) 272016 Vote: Hillary Clinton 37% (269) 4% (28) 4% (0) 38% (276) 7% (5) 7262016 Vote: Donald Trump 47% (350) 5% (37) % (84) 32% (234) 5% (34) 7402016 Vote: Someone else 40% (7) 5% (8) 3% (24) 36% (65) 6% () 792016 Vote: Didnt Vote 3% (69) 4% (25) 8% (46) 42% (230) 5% (8) 550Voted in 2014: Yes 43% (609) 5% (66) 3% (75) 34% (47) 6% (78) 40Voted in 2014: No 3% (252) 4% (36) 0% (80) 42% (334) 2% (99) 8002012 Vote: Barack Obama 38% (335) 5% (43) 3% (3) 38% (330) 6% (54) 8752012 Vote: Mitt Romney 49% (268) 3% (8) 2% (68) 32% (75) 3% (8) 5472012 Vote: Other 57% (53) 6% (5) % () 25% (24) % () 942012 Vote: Didn’t Vote 30% (203) 5% (36) 9% (64) 40% (275) 5% (04) 682



149

Table HR6_21



I watched thereboot




Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 2204-Region: Northeast 40% (57) 5% (20) 0% (40) 37% (47) 8% (30) 3944-Region: Midwest 40% (85) 4% (7) 2% (55) 38% (78) 6% (28) 4624-Region: South 40% (333) 5% (4) 2% (02) 34% (280) 8% (68) 8254-Region: West 36% (87) 5% (24) % (58) 38% (200) 0% (5) 520Favorable of Trump 45% (49) 5% (46) % (98) 32% (297) 7% (63) 924Unfavorable of Trump 36% (43) 4% (50) 3% (46) 40% (46) 6% (73) 44Very Favorable of Trump 48% (249) 5% (24) 8% (43) 33% (70) 5% (28) 55Somewhat Favorable of Trump 4% (69) 5% (22) 3% (55) 3% (27) 9% (35) 409Somewhat Unfavorable of Trump 45% (02) 5% () 3% (30) 32% (74) 5% () 228Very Unfavorable of Trump 34% (3) 4% (40) 3% (6) 42% (387) 7% (62) 96Frequent TVWatcher 4% (680) 5% (75) 2% (202) 36% (589) 6% (0) 646Frequent Movie Watchers 43% (428) 4% (44) 2% (23) 33% (330) 7% (66) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


150


Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye

Demographic Very favorableSomewhatfavorable

Somewhatunfavorable

Veryunfavorable


Adults 48% (87) 26% (46) 2% (22) 5% (8) 9% (6) 79Gender: Male 42% (36) 30% (26) 4% (2) 7% (6) 6% (5) 87Gender: Female 55% (50) 2% (20) 0% (0) 2% (2) 2% () 92Age: 18-29 44% (40) 25% (22) 8% (7) 5% (5) 8% (7) 9Millennial: Age 22-37 39% (30) 34% (27) % (9) 9% (7) 7% (6) 78PID: Dem (no lean) 58% (47) 20% (6) 0% (8) 5% (4) 7% (6) 8PID: Ind (no lean) 45% (22) 28% (4) 9% (5) 3% () 4% (7) 50Ideo: Liberal (1-3) 63% (70) 22% (24) 8% (9) 2% (2) 6% (6) Educ: College 47% (56) 23% (27) 3% (5) 5% (6) 2% (4) 8Income: Under 50k 48% (49) 22% (22) 3% (3) 7% (8) 0% (0) 02Income: 50k-100k 47% (25) 32% (7) % (6) % (0) 9% (5) 53Ethnicity: White 52% (65) 25% (32) 0% (3) 3% (4) 0% (2) 26Ethnicity: Hispanic 5% (26) 20% (0) 2% () 4% (2) 4% (2) 5Relig: All Christian 50% (29) 25% (4) 9% (5) 3% (2) 3% (8) 58Community: Urban 50% (34) 28% (9) 5% (0) % (0) 6% (4) 69Community: Suburban 46% (32) 29% (20) 2% (8) 4% (3) 0% (7) 70Employ: Private Sector 48% (29) 33% (20) 0% (6) 4% (3) 5% (3) 6Military HH: No 47% (74) 27% (42) 3% (2) 4% (6) 9% (4) 57RD/WT: Right Direction 4% (27) 29% (9) 9% (2) 4% (3) 7% (4) 64RD/WT: Wrong Track 52% (60) 24% (27) 9% (0) 5% (5) 0% (2) 5Trump Job Disapprove 52% (66) 24% (3) 3% (6) 3% (3) 8% (0) 27Trump Job Strongly Disapprove 59% (53) 22% (20) 7% (7) 3% (3) 8% (7) 902016 Vote: Hillary Clinton 54% (44) 23% (9) 2% (0) 4% (3) 7% (5) 82016 Vote: Didnt Vote 44% (23) 26% (4) 2% (6) 5% (3) 3% (7) 53Voted in 2014: Yes 53% (54) 23% (23) 2% (2) 5% (5) 8% (8) 0Voted in 2014: No 43% (33) 30% (23) 3% (0) 4% (3) % (8) 77



151

Table HR7_1

Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye


Somewhatunfavorable

Veryunfavorable


Adults 48% (87) 26% (46) 2% (22) 5% (8) 9% (6) 792012 Vote: Barack Obama 55% (43) 25% (9) 9% (7) 5% (4) 7% (5) 782012 Vote: Didn’t Vote 43% (35) 27% (22) 6% (3) 5% (4) 0% (8) 824-Region: South 5% (32) 27% (7) 6% (4) 4% (3) % (7) 624-Region: West 5% (26) 28% (4) 0% (5) 2% () 8% (4) 5Unfavorable of Trump 53% (68) 23% (30) % (4) 5% (7) 7% (9) 27Very Unfavorable of Trump 58% (58) 22% (22) 9% (9) 4% (4) 7% (7) 99Frequent TVWatcher 52% (75) 26% (37) 9% (3) 5% (7) 8% (2) 43Frequent Movie Watchers 50% (4) 25% (2) 3% (0) 4% (3) 8% (6) 82Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


152


Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House


Somewhatunfavorable

Veryunfavorable


Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 495Gender: Male 34% (8) 39% (90) 6% (38) 4% (0) 7% (5) 234Gender: Female 46% (20) 33% (86) 5% (39) 4% () 2% (6) 262Age: 18-29 39% (67) 3% (54) 7% (29) 8% (3) 5% (8) 72Age: 30-44 44% (82) 34% (64) 8% (33) 3% (5) 2% (3) 87Age: 45-54 36% (23) 44% (29) 0% (7) 3% (2) 7% (4) 65Generation Z: 18-21 45% (30) 2% (4) 24% (6) 7% (5) 2% (2) 66Millennial: Age 22-37 38% (79) 38% (78) 5% (3) 5% () 4% (8) 207Generation X: Age 38-53 42% (62) 36% (53) 5% (22) 3% (5) 4% (6) 47Boomers: Age 54-72 4% (27) 39% (26) % (8) % () 7% (5) 67PID: Dem (no lean) 37% (62) 38% (65) 8% (30) 2% (4) 5% (9) 69PID: Ind (no lean) 43% (55) 29% (37) 5% (9) 6% (8) 7% (9) 27PID: Rep (no lean) 42% (84) 37% (75) 4% (28) 5% (0) 2% (3) 200PID/Gender: DemMen 28% (22) 44% (36) 9% (5) % (0) 9% (7) 8PID/Gender: DemWomen 45% (39) 33% (29) 7% (5) 4% (3) 2% (2) 88PID/Gender: Ind Men 4% (22) 29% (5) 5% (8) 5% (3) 0% (5) 53PID/Gender: Ind Women 44% (33) 30% (22) 5% () 7% (5) 4% (3) 74PID/Gender: Rep Men 37% (36) 40% (39) 5% (5) 6% (6) 3% (3) 00PID/Gender: Rep Women 48% (48) 35% (35) 3% (3) 3% (3) % () 00Ideo: Liberal (1-3) 44% (79) 30% (53) 4% (26) 6% () 5% (9) 78Ideo: Moderate (4) 36% (44) 46% (57) 6% (20) % (2) % (2) 24Ideo: Conservative (5-7) 36% (50) 36% (49) 8% (25) 4% (6) 6% (8) 38Educ: College 43% (5) 35% (23) 4% (50) 5% (6) 3% () 35Educ: Bachelors degree 37% (36) 40% (40) 7% (7) 3% (3) 4% (4) 99Income: Under 50k 38% (07) 38% (08) 5% (43) 5% (5) 3% (0) 283Income: 50k-100k 48% (72) 32% (48) 3% (20) 4% (6) 3% (5) 5Income: 100k+ 35% (2) 34% (2) 2% (3) — (0) 0% (6) 62Ethnicity: White 43% (6) 34% (29) 6% (59) 4% (6) 3% () 376



153

Table HR7_4



Somewhatunfavorable

Veryunfavorable


Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 495Ethnicity: Hispanic 46% (48) 27% (29) 6% (7) 2% (3) 8% (9) 05Ethnicity: Afr. Am. 28% (9) 47% (32) 8% (5) 5% (3) 2% (8) 67Ethnicity: Other 40% (2) 30% (6) 22% () 3% (2) 4% (2) 52Relig: Protestant 4% (38) 32% (30) 8% (7) 6% (6) 4% (3) 94Relig: Roman Catholic 42% (35) 42% (35) 4% (3) % () % (9) 83Relig: Evangelical 47% (67) 29% (4) 2% (7) 5% (7) 9% (2) 43Relig: Non-Evang. Catholics 37% (39) 4% (44) 4% (5) 2% (2) 6% (6) 06Relig: All Christian 43% (06) 34% (85) 3% (3) 4% (9) 7% (8) 249Community: Urban 34% (5) 38% (58) 3% (20) 7% () 8% (2) 52Community: Suburban 4% (83) 36% (74) 6% (32) 4% (8) 4% (8) 205Community: Rural 48% (66) 32% (44) 8% (24) 2% (2) % (2) 39Employ: Private Sector 35% (67) 38% (73) 2% (4) 3% (6) 2% (5) 92Employ: Government 37% (20) 36% (9) 4% (8) 3% () 0% (5) 54Employ: Self-Employed 55% (28) 26% (4) 2% (6) 5% (3) % () 5Employ: Other 48% (24) 35% (7) 6% (3) 9% (5) 2% () 50Military HH: Yes 44% (33) 34% (25) 2% (9) % () 0% (7) 75Military HH: No 40% (67) 36% (5) 6% (68) 5% (20) 3% (4) 420RD/WT: Right Direction 47% (0) 34% (73) 3% (27) 2% (5) 3% (7) 23RD/WT: Wrong Track 35% (00) 37% (04) 8% (49) 6% (6) 5% (4) 283Trump Job Approve 45% (89) 37% (74) 3% (25) 3% (6) 2% (3) 98Trump Job Disapprove 36% (96) 35% (92) 7% (46) 6% (5) 6% (6) 265Trump Job Strongly Approve 52% (5) 33% (33) 2% (2) 2% (2) % () 00Trump Job Somewhat Approve 39% (38) 42% (4) 3% (3) 4% (4) 2% (2) 98Trump Job Somewhat Disapprove 38% (37) 36% (35) 6% (6) 5% (5) 6% (5) 98Trump Job Strongly Disapprove 35% (59) 34% (57) 8% (30) 6% (0) 7% () 67#1 Issue: Economy 40% (59) 37% (55) 6% (23) 7% (0) % () 48#1 Issue: Security 40% (24) 3% (9) 24% (4) 3% (2) 2% () 60#1 Issue: Health Care 4% (37) 37% (33) 5% (4) 2% (2) 5% (4) 90#1 Issue: Medicare / Social Security 52% (29) 40% (23) 5% (3) % () 2% () 57#1 Issue: Women’s Issues 36% (8) 3% (6) 7% (9) 3% () 3% (7) 5


154




Somewhatunfavorable

Veryunfavorable


Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 4952016 Vote: Hillary Clinton 39% (59) 35% (54) 8% (28) 3% (5) 5% (8) 532016 Vote: Donald Trump 4% (64) 39% (6) % (7) 3% (4) 5% (8) 552016 Vote: Didnt Vote 45% (64) 29% (4) 8% (26) 5% (8) 3% (4) 43Voted in 2014: Yes 39% () 36% (04) 4% (4) 5% (4) 5% (5) 285Voted in 2014: No 42% (89) 35% (73) 7% (35) 3% (7) 3% (6) 202012 Vote: Barack Obama 34% (59) 36% (6) 7% (29) 6% (0) 8% (3) 72012 Vote: Mitt Romney 44% (48) 35% (38) 3% (5) 4% (5) 3% (3) 082012 Vote: Didn’t Vote 45% (87) 34% (66) 5% (30) 3% (6) 2% (4) 924-Region: Northeast 40% (38) 36% (35) 9% (9) 4% (3) % () 974-Region: Midwest 33% (38) 4% (47) 9% (22) 3% (4) 3% (4) 54-Region: South 47% (85) 30% (55) 4% (25) 6% (2) 3% (5) 824-Region: West 39% (39) 39% (39) 20% (20) 2% (2) % () 02Favorable of Trump 43% (85) 38% (75) 2% (23) 4% (7) 4% (8) 98Unfavorable of Trump 38% (00) 35% (93) 8% (47) 5% (2) 4% (0) 262Very Favorable of Trump 45% (44) 35% (34) % (0) 3% (3) 7% (7) 98Somewhat Favorable of Trump 4% (4) 4% (4) 3% (2) 4% (4) % () 99Somewhat Unfavorable of Trump 37% (27) 37% (27) 9% (4) 4% (3) 3% (2) 74Very Unfavorable of Trump 39% (73) 35% (65) 7% (33) 5% (9) 4% (8) 89Frequent TVWatcher 42% (70) 34% (38) 5% (63) 5% (8) 4% (7) 406Frequent Movie Watchers 45% (7) 34% (87) 4% (37) 4% () 2% (5) 258Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



155

Table HR7_5

Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files


Somewhatunfavorable

Veryunfavorable


Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 343Gender: Male 39% (80) 45% (92) 8% (7) 6% (3) 2% (3) 205Gender: Female 40% (55) 35% (49) 0% (4) 4% (6) % (5) 39Age: 18-29 33% (29) 49% (43) 8% (7) 6% (5) 4% (3) 87Age: 30-44 39% (36) 44% (40) 7% (6) 5% (4) 6% (5) 92Age: 45-54 44% (3) 29% (20) 3% (9) 8% (6) 6% (4) 7Age: 55-64 35% (9) 44% (24) 5% (8) — (0) 7% (4) 55Millennial: Age 22-37 35% (35) 5% (52) 6% (6) 3% (3) 5% (5) 02Generation X: Age 38-53 42% (47) 33% (37) 2% (4) 8% (9) 5% (6) 3Boomers: Age 54-72 46% (4) 35% (32) 9% (8) 4% (3) 5% (5) 89PID: Dem (no lean) 44% (56) 4% (53) 7% (0) 5% (7) 2% (3) 28PID: Ind (no lean) 38% (35) 33% (3) 2% (2) 6% (6) 0% (9) 93PID: Rep (no lean) 36% (43) 46% (56) 8% (9) 5% (6) 5% (6) 22PID/Gender: DemMen 45% (34) 44% (33) 7% (6) 4% (3) — (0) 76PID/Gender: DemWomen 43% (23) 38% (20) 7% (4) 6% (3) 5% (3) 53PID/Gender: Ind Women 43% (22) 27% (4) % (6) 2% () 6% (8) 50PID/Gender: Rep Men 38% (32) 48% (4) 6% (5) 5% (5) 3% (2) 86Ideo: Liberal (1-3) 39% (63) 40% (63) 0% (5) 7% () 4% (7) 60Ideo: Moderate (4) 45% (29) 42% (27) 0% (6) 3% (2) % () 65Ideo: Conservative (5-7) 36% (3) 45% (38) 9% (8) 4% (4) 6% (5) 86Educ: College 38% (88) 42% (96) 9% (2) 5% (2) 6% (3) 230Educ: Bachelors degree 43% (32) 40% (29) 0% (8) 5% (3) 2% () 73Income: Under 50k 40% (83) 4% (84) 6% (3) 5% (0) 8% (6) 205Income: 50k-100k 42% (40) 4% (39) 0% (9) 6% (5) % () 95Ethnicity: White 40% (0) 40% (00) 9% (24) 5% (3) 5% (2) 250Ethnicity: Hispanic 40% (28) 49% (34) 2% () 3% (2) 6% (4) 69Ethnicity: Afr. Am. 39% (22) 42% (24) 7% (4) 3% (2) 9% (5) 56Relig: Protestant 49% (37) 34% (26) 8% (6) 6% (4) 3% (2) 76


156




Somewhatunfavorable

Veryunfavorable


Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 343Relig: Evangelical 43% (42) 35% (33) 8% (8) 6% (6) 7% (7) 96Relig: Non-Evang. Catholics 43% (3) 47% (34) 8% (6) % (0) 2% () 72Relig: All Christian 43% (72) 40% (67) 8% (4) 4% (6) 5% (8) 68Community: Urban 48% (52) 4% (44) 5% (6) 4% (5) 3% (3) 0Community: Suburban 33% (45) 44% (6) 0% (4) 6% (9) 7% (9) 38Community: Rural 40% (38) 37% (35) 2% () 5% (5) 7% (6) 95Employ: Private Sector 48% (62) 34% (44) % (5) 5% (7) 2% (2) 29Employ: Retired 35% (8) 52% (26) 5% (3) 6% (3) 2% () 5Military HH: Yes 45% (32) 42% (3) 9% (7) 2% (2) % () 72Military HH: No 38% (03) 4% (0) 9% (24) 6% (7) 6% (8) 27RD/WT: Right Direction 39% (58) 45% (66) 6% (9) 7% (0) 3% (5) 48RD/WT: Wrong Track 40% (77) 38% (74) % (2) 4% (9) 7% (4) 95Trump Job Approve 38% (54) 43% (6) 9% (3) 7% (0) 3% (4) 42Trump Job Disapprove 42% (79) 39% (73) 9% (8) 4% (7) 6% () 88Trump Job Strongly Approve 43% (34) 38% (30) 5% (4) % (9) 3% (2) 78Trump Job Somewhat Approve 32% (20) 49% (3) 4% (9) % () 3% (2) 63Trump Job Somewhat Disapprove 44% (28) 40% (25) 6% (4) 2% () 8% (5) 63Trump Job Strongly Disapprove 4% (5) 38% (48) % (4) 4% (6) 5% (6) 25#1 Issue: Economy 36% (40) 46% (52) 6% (7) 6% (6) 7% (8) 3#1 Issue: Health Care 46% (28) 30% (8) 2% (7) 7% (4) 6% (4) 62#1 Issue: Medicare / Social Security 46% (26) 39% (22) 5% (3) 6% (3) 5% (3) 572016 Vote: Hillary Clinton 42% (5) 4% (50) 9% (2) 3% (4) 5% (6) 222016 Vote: Donald Trump 43% (46) 42% (45) 9% (0) 3% (3) 3% (3) 072016 Vote: Didnt Vote 36% (3) 39% (33) 5% (4) % (9) 0% (9) 86Voted in 2014: Yes 40% (9) 4% (95) 9% (22) 5% (2) 4% (0) 229Voted in 2014: No 39% (44) 40% (46) 8% (9) 6% (6) 7% (8) 42012 Vote: Barack Obama 45% (70) 37% (58) 0% (5) 5% (8) 3% (4) 552012 Vote: Mitt Romney 35% (28) 5% (40) 6% (4) 5% (4) 3% (2) 792012 Vote: Didn’t Vote 3% (28) 43% (39) 8% (8) 6% (5) 2% () 9



157

Table HR7_5



Somewhatunfavorable

Veryunfavorable


Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 3434-Region: Northeast 29% (6) 46% (25) 0% (5) 2% (7) 4% (2) 554-Region: Midwest 44% (3) 40% (28) 9% (7) 5% (3) 2% (2) 74-Region: South 39% (47) 40% (48) 0% (2) 4% (5) 7% (8) 204-Region: West 42% (4) 40% (39) 7% (7) 4% (4) 7% (6) 97Favorable of Trump 43% (60) 4% (58) 7% (0) 6% (9) 4% (5) 42Unfavorable of Trump 39% (73) 4% (75) % (20) 5% (0) 4% (8) 85Very Favorable of Trump 45% (32) 37% (27) 6% (4) 9% (7) 3% (3) 72Somewhat Favorable of Trump 40% (28) 45% (32) 8% (6) 3% (2) 4% (2) 69Very Unfavorable of Trump 37% (52) 45% (63) % (6) 4% (5) 4% (5) 4Frequent TVWatcher 44% (8) 37% (00) 8% (20) 5% (4) 5% (4) 266Frequent Movie Watchers 47% (86) 36% (66) 7% (3) 4% (7) 6% () 82Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


158


Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development


Somewhatunfavorable

Veryunfavorable


Adults 37% (90) 36% (87) 2% (29) 6% (5) 9% (2) 24Gender: Male 36% (57) 37% (59) % (8) 7% (2) 9% (4) 59Gender: Female 40% (33) 33% (27) 4% (2) 4% (3) 8% (7) 82Age: 18-29 24% (2) 4% (37) 7% (5) 0% (9) 8% (7) 89Age: 30-44 49% (4) 33% (28) 6% (5) 3% (2) 9% (8) 84Millennial: Age 22-37 36% (42) 42% (48) % (3) 3% (4) 7% (8) 5Generation X: Age 38-53 47% (28) 32% (9) 7% (4) 7% (4) 6% (4) 59PID: Dem (no lean) 40% (39) 37% (36) 0% (0) 4% (4) 9% (9) 99PID: Ind (no lean) 39% (25) 35% (22) % (7) 3% (2) % (7) 62PID: Rep (no lean) 32% (26) 35% (28) 5% (2) % (9) 6% (5) 80PID/Gender: DemMen 36% (2) 35% (20) % (6) 4% (2) 4% (8) 57PID/Gender: Rep Men 34% (2) 34% (2) 3% (8) 4% (9) 5% (3) 62Ideo: Liberal (1-3) 47% (55) 30% (35) 0% () 8% (0) 5% (6) 7Ideo: Moderate (4) 22% (2) 48% (27) 5% (9) 2% () 3% (7) 57Ideo: Conservative (5-7) 36% (9) 38% (20) 4% (7) 6% (3) 6% (3) 53Educ: College 36% (54) 34% (5) 4% (2) 7% (0) 9% (3) 50Educ: Bachelors degree 4% (25) 46% (28) 2% () 3% (2) 7% (4) 60Income: Under 50k 3% (42) 4% (55) 3% (7) 5% (7) 9% (3) 34Income: 50k-100k 4% (29) 3% (22) 2% (9) 0% (7) 6% (4) 7Ethnicity: White 4% (73) 38% (68) 0% (7) 4% (8) 7% (3) 79Ethnicity: Hispanic 36% (26) 34% (25) 3% (9) 4% (0) 3% (2) 72Relig: Evangelical 40% (24) 32% (9) 5% (3) 7% (4) 6% (0) 59Relig: Non-Evang. Catholics 37% (2) 35% (20) 0% (6) 5% (3) 4% (8) 58Relig: All Christian 39% (45) 34% (39) 7% (8) 6% (7) 5% (7) 6Community: Urban 33% (28) 45% (39) 8% (7) 2% (2) 2% (0) 86Community: Suburban 43% (45) 34% (36) 0% (0) 7% (7) 6% (7) 06Community: Rural 32% (6) 24% (2) 24% (2) 2% (6) 8% (4) 50



159

Table HR7_6

Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development


Somewhatunfavorable

Veryunfavorable


Adults 37% (90) 36% (87) 2% (29) 6% (5) 9% (2) 24Employ: Private Sector 45% (44) 39% (38) 8% (8) 5% (5) 3% (3) 98Military HH: No 37% (74) 37% (75) 3% (25) 5% (9) 8% (7) 20RD/WT: Right Direction 35% (36) 37% (39) 5% (6) 6% (6) 7% (8) 05RD/WT: Wrong Track 39% (54) 35% (48) 0% (4) 6% (9) 0% (3) 37Trump Job Approve 33% (30) 34% (3) 5% (4) 9% (8) 9% (8) 92Trump Job Disapprove 4% (58) 37% (52) 9% (2) 5% (7) 9% (3) 42Trump Job Somewhat Approve 34% (7) 30% (5) 20% (0) 5% (3) % (5) 5Trump Job Strongly Disapprove 45% (42) 34% (32) 9% (8) 4% (3) 8% (8) 93#1 Issue: Economy 42% (29) 38% (27) 5% (3) 8% (6) 8% (6) 702016 Vote: Hillary Clinton 40% (40) 37% (38) 3% (3) 2% (2) 8% (8) 022016 Vote: Donald Trump 39% (26) 36% (25) % (8) 6% (4) 8% (5) 682016 Vote: Didnt Vote 37% (8) 28% (4) % (5) 6% (8) 9% (5) 50Voted in 2014: Yes 42% (64) 37% (56) 2% (8) 4% (7) 5% (8) 52Voted in 2014: No 29% (26) 34% (30) 2% () 0% (8) 5% (3) 892012 Vote: Barack Obama 43% (4) 39% (37) 2% () 2% (2) 4% (4) 952012 Vote: Didn’t Vote 34% (29) 32% (28) 6% (4) 5% (5) 4% (2) 874-Region: Northeast 35% (7) 32% (6) 8% (9) 5% (3) 0% (5) 504-Region: South 36% (34) 37% (35) 6% (6) 0% (0) % (0) 95Favorable of Trump 34% (34) 38% (38) 0% (0) 7% (6) 2% (2) 99Unfavorable of Trump 40% (5) 34% (43) 5% (9) 6% (8) 5% (6) 28Somewhat Favorable of Trump 42% (22) 3% (6) 8% (4) 4% (2) 5% (8) 52Very Unfavorable of Trump 4% (43) 33% (34) 4% (4) 8% (8) 5% (5) 04Frequent TVWatcher 43% (85) 34% (69) % (23) 4% (7) 8% (6) 200Frequent Movie Watchers 48% (64) 3% (4) % (5) 5% (7) 5% (7) 34Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


160


Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek


Somewhatunfavorable

Veryunfavorable


Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55Gender: Male 49% (57) 30% (96) % (36) 5% (5) 5% (6) 320Gender: Female 32% (62) 40% (79) % (22) 5% (9) 2% (24) 95Age: 18-29 28% (32) 37% (43) 7% (20) 0% () 8% (9) 5Age: 30-44 45% (62) 35% (48) 2% (7) 5% (7) 4% (6) 40Age: 45-54 49% (54) 32% (35) 6% (7) 4% (5) 8% (9) 0Age: 55-64 47% (37) 36% (28) 0% (7) % () 7% (6) 79Age: 65+ 47% (33) 29% (2) 0% (7) — (0) 4% (0) 70Millennial: Age 22-37 3% (45) 43% (62) 3% (9) 9% (3) 4% (6) 45Generation X: Age 38-53 50% (85) 33% (57) 8% (3) 4% (6) 6% () 72Boomers: Age 54-72 47% (67) 36% (50) 7% (0) — () 0% (4) 4PID: Dem (no lean) 44% (86) 38% (74) 6% (2) 6% () 6% (2) 94PID: Ind (no lean) 38% (56) 33% (48) 6% (23) 5% (7) 8% () 45PID: Rep (no lean) 44% (77) 30% (53) 3% (23) 3% (6) 9% (6) 76PID/Gender: DemMen 53% (65) 3% (38) 7% (8) 6% (7) 3% (3) 22PID/Gender: DemWomen 28% (2) 49% (36) 6% (4) 6% (4) % (8) 73PID/Gender: Ind Men 45% (38) 27% (23) 7% (4) 5% (4) 6% (5) 84PID/Gender: Ind Women 29% (8) 40% (25) 4% (9) 5% (3) % (7) 6PID/Gender: Rep Men 47% (54) 3% (35) 2% (4) 3% (4) 6% (7) 4PID/Gender: Rep Women 38% (23) 30% (8) 4% (9) 3% (2) 5% (9) 6Ideo: Liberal (1-3) 45% (98) 32% (70) 0% (22) 4% (8) 9% (20) 27Ideo: Moderate (4) 37% (44) 36% (43) 4% (7) 4% (4) 9% () 9Ideo: Conservative (5-7) 43% (66) 33% (5) % (7) 7% () 5% (8) 53Educ: College 43% (34) 3% (99) 2% (38) 5% (5) 9% (28) 35Educ: Bachelors degree 46% (58) 37% (47) 9% () 4% (6) 4% (5) 27Educ: Post-grad 36% (26) 39% (29) 2% (8) 4% (3) 9% (6) 73



161

Table HR7_7



Somewhatunfavorable

Veryunfavorable


Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55Income: Under 50k 37% (00) 35% (93) 3% (33) 6% (7) 9% (24) 267Income: 50k-100k 48% (77) 32% (5) % (7) 4% (6) 5% (9) 59Income: 100k+ 47% (42) 36% (32) 8% (7) 2% (2) 7% (6) 89Ethnicity: White 47% (82) 3% (20) 2% (45) 3% (3) 7% (27) 386Ethnicity: Hispanic 42% (44) 24% (25) 2% (2) 3% (4) 9% (9) 05Ethnicity: Afr. Am. 20% (5) 5% (39) 6% (4) 0% (8) 3% (0) 77Ethnicity: Other 4% (2) 32% (7) 6% (8) 7% (3) 5% (2) 52Relig: Protestant 54% (60) 29% (32) 2% (3) 2% (2) 4% (5) 2Relig: Roman Catholic 32% (29) 45% (40) 7% (6) 0% (9) 6% (5) 89Relig: Evangelical 34% (49) 34% (50) 3% (9) 9% (3) 9% (4) 45Relig: Non-Evang. Catholics 50% (59) 37% (44) 7% (8) 2% (2) 4% (5) 9Relig: All Christian 4% (08) 36% (94) 0% (27) 6% (5) 7% (9) 263Community: Urban 38% (56) 38% (56) 3% (9) 6% (9) 5% (7) 47Community: Suburban 45% (09) 3% (74) 0% (25) 5% (3) 9% (2) 24Community: Rural 42% (54) 36% (46) % (4) % (2) 9% () 27Employ: Private Sector 46% (94) 37% (76) 0% (20) 4% (7) 4% (9) 206Employ: Government 32% (8) 30% (7) 9% (0) % (6) 8% (4) 56Employ: Retired 52% (43) 25% (20) 5% (2) — (0) 8% (6) 8Military HH: Yes 52% (55) 24% (26) 2% (3) 7% (7) 4% (4) 05Military HH: No 40% (63) 36% (49) % (45) 4% (7) 9% (35) 409RD/WT: Right Direction 38% (79) 32% (67) 7% (36) 7% (4) 7% (4) 209RD/WT: Wrong Track 46% (39) 35% (08) 7% (22) 3% (0) 8% (26) 305Trump Job Approve 43% (86) 30% (60) 7% (33) 2% (4) 7% (4) 98Trump Job Disapprove 43% (32) 36% (09) 7% (23) 6% (8) 8% (25) 306Trump Job Strongly Approve 44% (42) 28% (28) 8% (7) 3% (2) 7% (7) 97Trump Job Somewhat Approve 43% (43) 32% (33) 6% (6) 2% (2) 7% (7) 02Trump Job Somewhat Disapprove 33% (35) 36% (38) 0% () 0% (0) % () 04Trump Job Strongly Disapprove 48% (97) 35% (7) 6% (2) 4% (8) 7% (4) 202


162




Somewhatunfavorable

Veryunfavorable


Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55#1 Issue: Economy 38% (6) 35% (57) 4% (22) 6% (0) 7% (2) 62#1 Issue: Health Care 5% (40) 30% (23) 2% (9) 3% (2) 5% (4) 79#1 Issue: Medicare / Social Security 44% (36) 38% (32) 7% (6) 2% (2) 9% (8) 842016 Vote: Hillary Clinton 43% (89) 4% (86) 6% (3) 3% (7) 6% (3) 2092016 Vote: Donald Trump 40% (63) 28% (45) 9% (3) 6% (9) 6% (0) 582016 Vote: Someone else 55% (29) 3% (7) 6% (3) % () 7% (4) 542016 Vote: Didnt Vote 39% (37) 29% (27) % (0) 8% (8) 3% (2) 94Voted in 2014: Yes 45% (65) 35% (29) 9% (32) 4% (7) 7% (27) 370Voted in 2014: No 37% (53) 32% (46) 8% (26) 5% (7) 9% (2) 442012 Vote: Barack Obama 45% (07) 35% (83) 9% (2) 7% (6) 5% (2) 2392012 Vote: Mitt Romney 44% (57) 33% (43) % (4) — (0) % (5) 292012 Vote: Didn’t Vote 32% (4) 36% (45) 6% (20) 6% (7) 0% (2) 254-Region: Northeast 39% (39) 32% (32) 0% (0) 9% (9) 9% (8) 994-Region: Midwest 43% (44) 38% (38) 3% (3) % () 5% (6) 024-Region: South 38% (72) 38% (7) 8% (5) 6% (0) 0% (9) 884-Region: West 5% (64) 27% (34) 5% (9) 3% (4) 5% (6) 26Favorable of Trump 42% (87) 3% (64) 5% (3) 5% (0) 6% (3) 206Unfavorable of Trump 42% (23) 36% (06) 9% (26) 4% (2) 8% (24) 29Very Favorable of Trump 44% (43) 26% (26) 8% (8) 7% (7) 5% (5) 97Somewhat Favorable of Trump 4% (45) 36% (39) 2% (3) 3% (3) 8% (9) 08Somewhat Unfavorable of Trump 3% (20) 36% (23) 8% () 5% (3) 0% (6) 64Very Unfavorable of Trump 45% (03) 36% (83) 7% (5) 4% (0) 8% (7) 228Frequent TVWatcher 45% (80) 35% (43) 9% (37) 5% (9) 6% (25) 403Frequent Movie Watchers 44% (7) 35% (92) 0% (28) 4% () 7% (8) 266Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



163

Table HR7_8

Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls


Somewhatunfavorable

Veryunfavorable


Adults 4% (09) 24% (64) 20% (54) 7% (8) 8% (20) 264Gender: Male 32% (4) 22% (29) 28% (36) 9% (2) 8% () 28Gender: Female 50% (67) 26% (35) 3% (8) 4% (6) 7% (9) 36Age: 18-29 32% (33) 23% (24) 27% (28) 8% (9) 9% (9) 02Age: 30-44 54% (4) 25% (9) 0% (8) 5% (4) 5% (4) 75Millennial: Age 22-37 45% (46) 27% (28) 2% (2) 5% (5) 2% (2) 0Generation X: Age 38-53 45% (3) 25% (8) 4% (0) 9% (7) 6% (4) 70PID: Dem (no lean) 45% (45) 2% (2) 27% (27) 4% (4) 4% (4) 00PID: Ind (no lean) 32% (23) 22% (6) 8% (3) 8% (6) 9% (4) 72PID: Rep (no lean) 44% (40) 29% (27) 5% (4) 9% (8) 3% (3) 92PID/Gender: DemWomen 50% (26) 23% (2) 20% (0) 2% () 5% (3) 52PID/Gender: Rep Men 33% (7) 30% (6) 9% (0) 4% (7) 4% (2) 52Ideo: Liberal (1-3) 43% (59) 20% (27) 20% (27) 8% () 9% (3) 36Ideo: Conservative (5-7) 37% (25) 28% (9) 2% (4) 8% (5) 6% (4) 68Educ: College 40% (72) 8% (33) 24% (44) 7% (3) 0% (8) 8Educ: Bachelors degree 43% (25) 4% (24) 0% (6) 6% (3) — (0) 58Income: Under 50k 42% (65) 9% (29) 25% (39) 7% () 7% (0) 55Income: 50k-100k 37% (29) 33% (26) 4% () 7% (6) 9% (7) 79Ethnicity: White 46% (86) 27% (50) 4% (26) 6% () 8% (6) 88Ethnicity: Hispanic 32% (22) 7% (2) 34% (24) 2% (8) 6% (4) 69Relig: Roman Catholic 44% (22) 23% () 6% (8) 4% (2) 4% (7) 5Relig: Evangelical 44% (34) 2% (6) 25% (9) 7% (5) 4% (3) 78Relig: Non-Evang. Catholics 38% (2) 25% (3) 8% (0) 4% (2) 5% (8) 54Relig: All Christian 42% (55) 22% (29) 22% (29) 6% (7) 9% (2) 32Community: Urban 37% (28) 29% (22) 25% (9) 3% (2) 6% (5) 76Community: Suburban 44% (54) 23% (28) 2% (25) 7% (8) 6% (8) 23Community: Rural 4% (26) 2% (3) 5% (0) % (7) 2% (8) 64


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Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls


Somewhatunfavorable

Veryunfavorable


Adults 4% (09) 24% (64) 20% (54) 7% (8) 8% (20) 264Employ: Private Sector 47% (46) 3% (3) 0% (0) 6% (6) 7% (7) 99Military HH: No 42% (9) 26% (57) 8% (40) 6% (3) 8% (8) 28RD/WT: Right Direction 34% (38) 24% (27) 25% (28) 7% (8) 9% (0) RD/WT: Wrong Track 46% (7) 24% (37) 7% (25) 7% (0) 6% (0) 53Trump Job Approve 43% (36) 24% (2) 5% (3) 9% (8) 8% (7) 85Trump Job Disapprove 42% (69) 24% (39) 23% (37) 6% (9) 4% (7) 62Trump Job Somewhat Approve 46% (24) 26% (3) 6% (8) 7% (4) 5% (3) 5Trump Job Somewhat Disapprove 30% (20) 27% (8) 40% (27) % (0) 2% () 67Trump Job Strongly Disapprove 5% (48) 23% (22) % () 9% (9) 6% (6) 95#1 Issue: Economy 44% (32) 26% (9) 8% (3) 7% (5) 5% (3) 72#1 Issue: Health Care 54% (29) 9% (0) 8% (0) % (0) 8% (5) 542016 Vote: Hillary Clinton 46% (47) 22% (22) 27% (28) 2% (2) 3% (3) 02016 Vote: Donald Trump 4% (26) 30% (9) 9% (2) 9% (6) % () 642016 Vote: Didnt Vote 33% (27) 22% (8) 4% (2) 0% (8) 20% (6) 8Voted in 2014: Yes 48% (74) 22% (35) 22% (34) 6% (9) 2% (3) 55Voted in 2014: No 32% (35) 27% (29) 8% (20) 8% (9) 6% (7) 092012 Vote: Barack Obama 48% (48) 9% (9) 25% (25) 4% (4) 4% (4) 002012 Vote: Mitt Romney 48% (25) 25% (3) 8% (0) 8% (4) % () 532012 Vote: Didn’t Vote 30% (3) 27% (28) 8% (9) 9% (0) 5% (6) 034-Region: Midwest 33% (8) 36% (9) 4% (7) 0% (5) 7% (4) 534-Region: South 43% (46) 9% (2) 2% (23) 8% (8) 8% (9) 084-Region: West 50% (27) 20% () 6% (9) 3% (2) % (6) 55Favorable of Trump 38% (36) 23% (2) 23% (22) 9% (9) 7% (7) 95Unfavorable of Trump 44% (67) 26% (39) 8% (27) 6% (9) 6% (9) 5Somewhat Favorable of Trump 38% (2) 23% (2) 24% (3) 9% (5) 6% (3) 55Very Unfavorable of Trump 47% (52) 23% (26) 7% (8) 5% (6) 8% (9) 2Frequent TVWatcher 46% (94) 25% (5) 7% (34) 5% (9) 8% (6) 205Frequent Movie Watchers 48% (60) 25% (3) 7% (20) 6% (7) 5% (6) 24Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



165

Table HR7_9

Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace


Somewhatunfavorable

Veryunfavorable


Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 379Gender: Male 39% (69) 34% (60) 3% (23) % (20) 3% (5) 77Gender: Female 46% (93) 35% (7) % (22) 2% (4) 7% (4) 203Age: 18-29 32% (34) 26% (28) 2% (22) 2% (3) 8% (9) 06Age: 30-44 5% (48) 34% (32) 5% (5) 7% (7) 3% (3) 94Age: 45-54 48% (3) 37% (24) 9% (6) 4% (3) 2% () 64Age: 55-64 48% (25) 42% (22) 6% (3) — (0) 4% (2) 53Age: 65+ 38% (24) 39% (24) 6% (0) 2% () 5% (3) 62Millennial: Age 22-37 40% (48) 32% (37) 3% (5) 2% (4) 3% (4) 8Generation X: Age 38-53 5% (55) 36% (39) 7% (7) 4% (4) 3% (3) 08Boomers: Age 54-72 47% (49) 35% (37) 2% (3) % () 4% (5) 05PID: Dem (no lean) 48% (74) 33% (52) 2% (9) 2% (3) 5% (7) 56PID: Ind (no lean) 37% (40) 36% (40) 0% () 9% (9) 8% (9) 09PID: Rep (no lean) 42% (48) 34% (39) 3% (5) 0% () 2% (2) 5PID/Gender: DemMen 40% (28) 36% (25) 7% (2) 4% (3) 3% (2) 68PID/Gender: DemWomen 53% (47) 3% (27) 9% (8) — (0) 6% (6) 88PID/Gender: Ind Women 39% (24) 4% (25) 0% (6) — (0) 0% (6) 6PID/Gender: Rep Men 42% (25) 34% (20) % (7) 3% (8) — (0) 6PID/Gender: Rep Women 42% (22) 34% (8) 5% (8) 6% (3) 4% (2) 54Ideo: Liberal (1-3) 47% (80) 32% (54) 9% (6) 5% (9) 7% () 70Ideo: Moderate (4) 42% (42) 38% (38) 2% (2) 4% (4) 4% (4) 00Ideo: Conservative (5-7) 3% (25) 38% (3) 8% (5) 2% (0) % () 8Educ: College 42% (09) 32% (83) 2% (3) 8% (20) 5% (4) 256Educ: Bachelors degree 44% (36) 4% (34) 2% (0) — (0) 4% (4) 83Income: Under 50k 44% (9) 29% (59) 2% (26) 8% (7) 7% (4) 207Income: 50k-100k 40% (48) 45% (54) 8% (0) 5% (6) 2% (3) 2Income: 100k+ 44% (23) 33% (7) 8% (9) 2% () 2% () 52Ethnicity: White 45% (28) 34% (97) % (32) 5% (3) 5% (3) 283


166




Somewhatunfavorable

Veryunfavorable


Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 379Ethnicity: Hispanic 42% (33) 26% (2) 8% (6) 20% (6) 4% (3) 79Ethnicity: Afr. Am. 29% (6) 46% (25) 0% (6) 0% (5) 5% (3) 55Relig: Protestant 39% (33) 39% (33) 8% (5) 2% (2) 3% (3) 84Relig: Roman Catholic 59% (44) 26% (9) 4% (3) 6% (5) 5% (3) 75Relig: Evangelical 40% (40) 33% (33) 3% (3) 6% (6) 8% (8) 99Relig: Non-Evang. Catholics 5% (54) 37% (39) 8% (8) % (2) 3% (3) 07Relig: All Christian 46% (94) 35% (72) % (22) 4% (7) 5% () 206Community: Urban 39% (47) 32% (39) 2% (5) 9% () 8% (0) 2Community: Suburban 46% (83) 36% (66) 8% (5) 6% (2) 3% (5) 80Community: Rural 42% (32) 32% (25) 20% (5) 2% (2) 4% (3) 78Employ: Private Sector 46% (66) 38% (55) % (6) 3% (4) % (2) 44Employ: Retired 29% (7) 46% (28) 6% (0) 2% () 7% (4) 60Military HH: Yes 4% (24) 39% (23) 3% (2) 6% (9) % () 58Military HH: No 43% (38) 34% (08) 3% (43) 4% (4) 5% (7) 32RD/WT: Right Direction 39% (60) 35% (54) 3% (20) 9% (4) 4% (6) 55RD/WT: Wrong Track 45% (02) 34% (76) % (25) 4% (0) 5% (2) 225Trump Job Approve 35% (45) 39% (49) 3% (7) 0% (2) 3% (3) 27Trump Job Disapprove 46% (08) 33% (76) 2% (28) 4% (8) 5% (3) 233Trump Job Strongly Approve 43% (29) 29% (20) 20% (3) 4% (3) 4% (3) 68Trump Job Somewhat Approve 26% (6) 50% (30) 6% (4) 6% (0) % () 59Trump Job Somewhat Disapprove 33% (23) 34% (24) 7% (2) % (7) 6% (4) 7Trump Job Strongly Disapprove 52% (85) 32% (52) 0% (6) % () 5% (9) 62#1 Issue: Economy 4% (40) 39% (39) % () % () 8% (8) 99#1 Issue: Health Care 5% (37) 33% (25) 0% (7) 2% () 4% (3) 74#1 Issue: Medicare / Social Security 46% (28) 36% (22) 3% (8) 2% () 3% (2) 622016 Vote: Hillary Clinton 50% (82) 29% (48) 3% (2) 5% (8) 3% (5) 642016 Vote: Donald Trump 37% (39) 39% (40) 4% (4) 0% (0) % () 052016 Vote: Didnt Vote 37% (32) 35% (30) 0% (9) 7% (6) % (0) 87Voted in 2014: Yes 45% (3) 32% (82) 2% (29) 8% (2) 3% (8) 254Voted in 2014: No 39% (49) 38% (48) 2% (6) 2% (3) 8% (0) 25



167

Table HR7_9



Somewhatunfavorable

Veryunfavorable


Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 3792012 Vote: Barack Obama 53% (94) 28% (5) 9% (7) 6% () 4% (6) 792012 Vote: Mitt Romney 3% (22) 36% (25) 20% (4) 0% (7) 3% (2) 692012 Vote: Didn’t Vote 35% (4) 40% (47) 2% (4) 5% (6) 8% (9) 84-Region: Northeast 44% (36) 25% (20) 2% (0) 3% () 6% (5) 824-Region: Midwest 38% (29) 45% (35) 3% (0) 2% () 3% (2) 774-Region: South 42% (58) 4% (57) 7% (0) 7% (9) 4% (5) 394-Region: West 48% (39) 23% (9) 9% (6) 3% (2) 7% (6) 8Favorable of Trump 33% (42) 45% (59) % (4) 0% (3) — () 30Unfavorable of Trump 49% (09) 28% (64) 4% (3) 3% (7) 6% (4) 225Very Favorable of Trump 35% (22) 33% (2) 20% (2) 0% (6) % () 62Somewhat Favorable of Trump 30% (20) 57% (38) 3% (2) 0% (7) — (0) 68Very Unfavorable of Trump 50% (90) 30% (53) 2% (22) 2% (3) 6% (0) 79Frequent TVWatcher 46% (4) 34% (06) 2% (36) 5% (4) 4% (2) 30Frequent Movie Watchers 48% (84) 33% (58) % (9) 6% () 2% (3) 74Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0


Somewhatunfavorable

Veryunfavorable


Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52Gender: Male 37% (97) 4% (08) 3% (34) 5% (3) 4% (0) 26Gender: Female 5% (28) 33% (83) 8% (2) % (4) 6% (5) 25Age: 18-29 28% (27) 43% (42) 9% (8) 6% (6) 5% (5) 98Age: 30-44 38% (45) 34% (40) 6% (9) 4% (4) 7% (8) 6Age: 45-54 43% (39) 4% (38) 6% (5) 3% (2) 8% (7) 9Age: 55-64 53% (50) 32% (30) 8% (8) 4% (3) 3% (3) 94Age: 65+ 57% (64) 36% (4) 4% (5) — (0) 3% (3) 3Millennial: Age 22-37 30% (34) 33% (37) 23% (26) 7% (8) 6% (7) 2Generation X: Age 38-53 44% (63) 39% (55) 7% () 4% (5) 7% (9) 43Boomers: Age 54-72 54% (04) 35% (67) 6% (2) 2% (3) 3% (6) 92PID: Dem (no lean) 42% (79) 36% (68) 2% (22) 3% (5) 8% (5) 90PID: Ind (no lean) 37% (46) 40% (49) 3% (6) 4% (5) 5% (6) 22PID: Rep (no lean) 50% (00) 37% (73) 8% (7) 3% (6) 2% (4) 200PID/Gender: DemMen 32% (27) 40% (34) 7% (4) 3% (2) 8% (7) 86PID/Gender: DemWomen 50% (52) 33% (34) 8% (8) 3% (3) 8% (8) 05PID/Gender: Ind Men 28% (6) 48% (28) 4% (8) 8% (5) 2% () 59PID/Gender: Ind Women 47% (29) 33% (2) 2% (8) % (0) 8% (5) 63PID/Gender: Rep Men 45% (53) 38% (45) 0% () 5% (6) 2% (2) 7PID/Gender: Rep Women 56% (47) 34% (29) 7% (5) — (0) 3% (2) 84Ideo: Liberal (1-3) 39% (67) 4% (72) 0% (7) 3% (5) 7% (3) 74Ideo: Moderate (4) 4% (46) 35% (40) 7% (9) 2% (2) 5% (5) 2Ideo: Conservative (5-7) 49% (90) 36% (67) 8% (5) 4% (7) 3% (5) 85Educ: College 47% (62) 35% (2) 9% (32) 4% (3) 5% (9) 347Educ: Bachelors degree 4% (43) 4% (42) 4% (4) 2% (2) 2% (2) 04Educ: Post-grad 32% (20) 45% (28) 5% (9) 2% () 7% (4) 62



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Table HR7_10



Somewhatunfavorable

Veryunfavorable


Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52Income: Under 50k 46% (3) 34% (98) % (32) 3% (9) 6% (7) 288Income: 50k-100k 43% (69) 39% (62) 9% (5) 4% (7) 4% (6) 58Income: 100k+ 38% (25) 47% (3) 2% (8) % () 3% (2) 67Ethnicity: White 46% (80) 37% (45) 9% (36) 2% (9) 5% (2) 390Ethnicity: Hispanic 30% (2) 4% (29) 9% (3) 7% (5) 4% (3) 7Ethnicity: Afr. Am. 42% (33) 40% (3) 2% (9) % () 4% (3) 77Relig: Protestant 56% (77) 33% (45) 7% (0) % () 3% (4) 38Relig: Roman Catholic 53% (42) 39% (3) 4% (3) — (0) 3% (3) 79Relig: Evangelical 50% (76) 36% (55) 4% (7) % (2) 8% (2) 52Relig: Non-Evang. Catholics 53% (70) 38% (50) 7% (9) — (0) 2% (2) 32Relig: All Christian 52% (46) 37% (06) 6% (6) % (2) 5% (4) 284Community: Urban 4% (52) 36% (46) 3% (6) 7% (9) 4% (5) 28Community: Suburban 43% (98) 4% (92) 9% (20) 2% (4) 6% (3) 227Community: Rural 48% (75) 33% (53) 2% (9) 2% (3) 5% (7) 58Employ: Private Sector 39% (74) 43% (80) 9% (6) 4% (8) 5% (9) 88Employ: Retired 49% (54) 4% (46) 5% (5) % () 3% (4) 0Employ: Other 49% (3) 32% (2) 2% () 8% (5) 9% (6) 63Military HH: Yes 49% (5) 37% (39) 9% (9) 2% (2) 3% (3) 05Military HH: No 43% (74) 37% (52) % (46) 3% (4) 6% (23) 408RD/WT: Right Direction 46% (05) 36% (82) 0% (24) 4% (9) 4% (9) 230RD/WT: Wrong Track 42% (20) 39% (09) % (3) 2% (7) 6% (6) 283Trump Job Approve 46% (05) 37% (86) 9% (2) 4% (0) 4% (9) 23Trump Job Disapprove 44% (4) 38% (98) % (28) 2% (6) 5% (4) 259Trump Job Strongly Approve 42% (50) 38% (45) 8% (0) 5% (6) 6% (6) 8Trump Job Somewhat Approve 49% (55) 36% (40) 0% () 3% (4) 3% (3) 3Trump Job Somewhat Disapprove 46% (37) 37% (3) 2% (0) % () 4% (3) 82Trump Job Strongly Disapprove 43% (76) 38% (67) 0% (8) 3% (5) 6% () 78


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Somewhatunfavorable

Veryunfavorable


Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52#1 Issue: Economy 36% (5) 48% (68) % (6) 2% (3) 4% (6) 43#1 Issue: Security 39% (33) 35% (30) 9% (6) 3% (3) 5% (4) 86#1 Issue: Health Care 36% (28) 45% (35) 7% (5) % () 0% (8) 77#1 Issue: Medicare / Social Security 65% (65) 22% (22) 8% (8) 2% (2) 3% (3) 002016 Vote: Hillary Clinton 44% (74) 38% (64) % (9) 2% (3) 6% (0) 692016 Vote: Donald Trump 46% (92) 38% (77) 0% (2) 3% (7) 2% (3) 202016 Vote: Didnt Vote 39% (42) 35% (38) % (2) 4% (4) % (2) 07Voted in 2014: Yes 48% (68) 35% (22) 0% (35) 3% () 4% (3) 348Voted in 2014: No 34% (57) 42% (69) 2% (20) 3% (5) 8% (3) 652012 Vote: Barack Obama 47% (06) 35% (79) 9% (2) 4% (9) 5% (0) 2262012 Vote: Mitt Romney 47% (62) 44% (58) 7% (9) % () 2% (2) 322012 Vote: Didn’t Vote 35% (49) 34% (46) 7% (24) 4% (6) 0% (3) 384-Region: Northeast 4% (35) 46% (39) 5% (4) 7% (6) % () 844-Region: Midwest 42% (44) 32% (34) 5% (6) 4% (4) 6% (6) 044-Region: South 5% (98) 34% (65) 8% (5) % (2) 7% (3) 944-Region: West 37% (48) 4% (53) 5% (20) 3% (3) 5% (6) 30Favorable of Trump 48% (09) 35% (78) 0% (23) 4% (8) 3% (7) 225Unfavorable of Trump 4% (08) 39% (04) 2% (3) 3% (7) 6% (6) 266Very Favorable of Trump 44% (52) 37% (44) 9% () 6% (7) 4% (4) 8Somewhat Favorable of Trump 53% (57) 32% (34) % (2) 2% (2) 2% (2) 07Somewhat Unfavorable of Trump 4% (24) 33% (20) 20% (2) — (0) 6% (4) 60Very Unfavorable of Trump 4% (84) 4% (84) 9% (9) 3% (7) 6% (2) 206Frequent TVWatcher 47% (89) 36% (46) 9% (38) 3% (4) 4% (8) 404Frequent Movie Watchers 48% (4) 38% (9) 0% (23) 2% (4) 3% (6) 239Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



171

Table HR7_11

Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks


Somewhatunfavorable

Veryunfavorable


Adults 23% (36) 44% (7) 8% (29) 7% () 9% (5) 62Gender: Male 26% (26) 46% (47) 7% (7) 8% (8) 5% (5) 02Gender: Female 7% (0) 4% (24) 2% (2) 5% (3) 7% (0) 59Age: 18-29 8% (2) 43% (29) 2% (4) 8% (5) 0% (7) 66Millennial: Age 22-37 24% (6) 42% (27) 7% () 8% (5) 8% (5) 64PID: Dem (no lean) 6% (2) 46% (33) 22% (6) 7% (5) 8% (6) 72PID: Rep (no lean) 29% (6) 43% (24) 0% (6) 8% (4) 0% (6) 56Ideo: Liberal (1-3) 23% (2) 43% (39) 20% (8) 9% (8) 5% (5) 90Educ: College 8% (9) 50% (54) 5% (6) 7% (8) 9% (0) 08Income: Under 50k 20% (2) 46% (48) 5% (5) 8% (8) % () 03Ethnicity: White 28% (3) 40% (44) 6% (7) 9% (0) 7% (8) 0Relig: Evangelical 20% (0) 40% (20) 20% (0) 5% (2) 5% (8) 5Relig: All Christian 25% (9) 38% (29) 20% (5) 4% (3) 3% (0) 77Community: Urban 22% (8) 56% (46) 3% () 2% () 8% (6) 82Employ: Private Sector 30% (22) 40% (29) 9% (3) 3% (2) 9% (6) 72Military HH: No 23% (33) 4% (57) 9% (27) 8% () 9% (3) 4RD/WT: Right Direction 27% (8) 45% (30) 4% (9) 2% (2) 2% (8) 67RD/WT: Wrong Track 9% (8) 43% (4) 2% (20) 9% (9) 7% (7) 94Trump Job Disapprove 8% (8) 45% (46) 23% (23) 8% (8) 7% (7) 02Trump Job Strongly Disapprove 20% (4) 36% (24) 23% (6) 2% (8) 9% (6) 672016 Vote: Hillary Clinton 2% (5) 5% (37) 9% (4) 5% (4) 5% (3) 74Voted in 2014: Yes 30% (3) 39% (42) 8% (9) 5% (6) 8% (8) 06Voted in 2014: No 9% (5) 53% (29) 8% (0) 9% (5) 2% (7) 552012 Vote: Barack Obama 30% (23) 40% (3) 8% (4) 7% (6) 5% (4) 782012 Vote: Didn’t Vote 7% (4) 52% (30) 9% () 8% (5) 3% (8) 574-Region: South 9% (3) 44% (30) 7% (2) 9% (6) % (7) 67


172


Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks


Somewhatunfavorable

Veryunfavorable


Adults 23% (36) 44% (7) 8% (29) 7% () 9% (5) 62Favorable of Trump 30% (9) 52% (32) 4% (3) 4% (2) 9% (6) 62Unfavorable of Trump 9% (6) 38% (34) 28% (25) 8% (7) 8% (7) 89Very Unfavorable of Trump 9% (4) 36% (26) 29% (2) 9% (6) 8% (6) 74Frequent TVWatcher 25% (34) 4% (55) 9% (25) 7% (9) 8% (0) 35Frequent Movie Watchers 26% (26) 45% (45) 6% (6) 7% (7) 6% (6) 99Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



173

Table HR7_12

Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica


Somewhatunfavorable

Veryunfavorable


Adults 39% (99) 32% (82) 4% (35) 6% (6) 8% (20) 25Gender: Male 43% (75) 34% (59) % (20) 8% (3) 4% (6) 74Gender: Female 3% (24) 29% (22) 9% (5) 4% (3) 7% (3) 77Age: 18-29 24% (7) 24% (7) 26% (8) 8% (3) 8% (5) 70Age: 30-44 5% (38) 35% (26) 9% (6) 2% (2) 3% (2) 75Age: 45-54 4% (22) 34% (8) 3% (7) 3% (2) 9% (5) 54Millennial: Age 22-37 4% (36) 27% (24) 2% (8) 9% (8) 3% (3) 89Generation X: Age 38-53 4% (35) 37% (32) 0% (9) 4% (3) 7% (6) 85Boomers: Age 54-72 46% (24) 38% (20) 5% (3) — (0) 0% (5) 52PID: Dem (no lean) 4% (35) 34% (29) 2% (0) 4% (4) 9% (8) 85PID: Ind (no lean) 42% (33) 27% (20) 0% (8) 2% (9) 9% (7) 77PID: Rep (no lean) 36% (32) 36% (32) 9% (7) 4% (4) 5% (5) 89PID/Gender: DemMen 43% (24) 44% (25) 7% (4) 4% (2) 2% () 56PID/Gender: Ind Men 49% (25) 8% (9) 8% (4) 8% (9) 7% (4) 5PID/Gender: Rep Men 39% (26) 38% (25) 8% (2) 3% (2) 2% (2) 68Ideo: Liberal (1-3) 45% (5) 32% (36) 4% (7) 4% (5) 5% (6) 4Ideo: Moderate (4) 36% (2) 28% (7) 9% () 5% (3) 2% (7) 59Ideo: Conservative (5-7) 38% (24) 38% (24) 9% (6) 2% (8) 4% (3) 65Educ: College 39% (62) 28% (44) 6% (26) 9% (4) 8% (3) 60Educ: Bachelors degree 38% (23) 43% (26) 9% (6) 3% (2) 6% (3) 59Income: Under 50k 32% (43) 34% (46) 4% (9) 9% (2) % (5) 35Income: 50k-100k 46% (37) 33% (27) 7% (4) % () 3% (2) 82Ethnicity: White 42% (74) 37% (66) 0% (8) 5% (9) 6% () 78Ethnicity: Hispanic 4% (28) 29% (20) 7% () 9% (6) 5% (3) 68Relig: Evangelical 40% (28) 25% (8) 5% (0) 8% (6) 2% (8) 70Relig: All Christian 38% (42) 35% (40) % (2) 8% (9) 8% (9)


174


Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica


Somewhatunfavorable

Veryunfavorable


Adults 39% (99) 32% (82) 4% (35) 6% (6) 8% (20) 25Community: Urban 38% (29) 35% (27) 4% () 6% (5) 7% (5) 78Community: Suburban 44% (50) 29% (33) 4% (5) 6% (7) 7% (8) 2Community: Rural 33% (20) 35% (2) 3% (8) 8% (5) % (7) 6Employ: Private Sector 47% (48) 35% (36) 2% (2) 4% (5) 2% (2) 03Military HH: Yes 4% (24) 32% (9) 3% (8) 2% (7) 2% () 59Military HH: No 39% (75) 33% (63) 4% (27) 5% (9) 0% (8) 93RD/WT: Right Direction 36% (43) 33% (39) 7% (2) 8% (0) 6% (7) 20RD/WT: Wrong Track 43% (56) 32% (42) % (4) 5% (6) 9% (2) 3Trump Job Approve 40% (43) 33% (35) 4% (5) 6% (7) 6% (7) 07Trump Job Disapprove 40% (55) 3% (42) 3% (7) 7% (9) 9% (3) 37Trump Job Strongly Approve 38% (22) 38% (22) 4% (8) 5% (3) 6% (3) 59Trump Job Strongly Disapprove 48% (44) 30% (28) 7% (7) % () 4% (3) 92#1 Issue: Economy 45% (30) 33% (22) 3% (9) 5% (4) 4% (2) 662016 Vote: Hillary Clinton 44% (44) 34% (34) 9% (9) 3% (3) 0% (0) 022016 Vote: Donald Trump 38% (32) 36% (29) % (9) 7% (6) 8% (7) 83Voted in 2014: Yes 42% (8) 34% (65) 0% (20) 5% (0) 8% (6) 9Voted in 2014: No 3% (8) 28% (7) 25% (5) % (6) 6% (3) 602012 Vote: Barack Obama 5% (56) 28% (30) 5% (5) 7% (7) 0% (0) 082012 Vote: Mitt Romney 35% (25) 45% (3) 0% (7) 4% (3) 7% (5) 702012 Vote: Didn’t Vote 24% (5) 27% (7) 33% (2) 0% (6) 7% (4) 644-Region: Northeast 33% (7) 29% (5) 0% (5) 20% (0) 9% (4) 504-Region: Midwest 33% (7) 35% (9) 23% (2) 3% (2) 6% (3) 534-Region: South 37% (32) 34% (29) 3% () 5% (4) 2% (0) 864-Region: West 53% (34) 3% (9) 2% (7) % () 3% (2) 63Favorable of Trump 36% (38) 32% (34) 6% (6) 9% (0) 6% (7) 04Unfavorable of Trump 44% (60) 32% (43) 3% (7) 4% (6) 8% (0) 36Very Favorable of Trump 24% (4) 39% (22) 3% (8) 3% (7) 0% (6) 57Very Unfavorable of Trump 44% (45) 33% (34) 8% (8) 4% (4) 0% (0) 02Frequent TVWatcher 43% (84) 33% (63) 2% (24) 6% (2) 6% () 94Frequent Movie Watchers 44% (6) 34% (49) 2% (7) 3% (5) 7% (0) 4Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



175

Table HR7_13

Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time


Somewhatunfavorable

Veryunfavorable


Adults 26% (40) 35% (56) 22% (34) 9% (4) 8% (3) 57Gender: Male 26% (22) 3% (27) 29% (25) 3% () % () 87Gender: Female 26% (8) 4% (28) 3% (9) 3% (2) 7% (2) 70Age: 18-29 23% (3) 36% (2) 29% (6) 7% (4) 5% (3) 57PID: Dem (no lean) 3% (6) 30% (6) 30% (6) 2% () 7% (3) 52PID: Rep (no lean) 2% (4) 36% (24) 8% (2) 5% (0) 0% (7) 67Ideo: Liberal (1-3) 29% (2) 35% (25) 8% (3) 3% (0) 4% (3) 72Educ: College 26% (29) 34% (38) 24% (27) 9% (0) 8% (9) 3Income: Under 50k 24% (24) 36% (36) 24% (24) 8% (8) 9% (9) 00Ethnicity: White 29% (29) 34% (33) 8% (7) 9% (9) % () 99Relig: Evangelical 25% (5) 39% (23) 22% (3) 6% (4) 7% (4) 58Relig: All Christian 25% (20) 36% (29) 24% (9) 5% (4) % (9) 8Community: Urban 8% (0) 44% (26) 29% (7) 6% (4) 4% (2) 59Community: Suburban 22% (3) 32% (8) 24% (4) 0% (6) 2% (7) 57Employ: Private Sector 24% (6) 49% (32) 0% (7) 8% (5) 9% (5) 64Military HH: No 27% (37) 34% (46) 2% (28) 8% (0) 0% (3) 34RD/WT: Right Direction 7% (2) 37% (27) 26% (9) 0% (7) 9% (7) 7RD/WT: Wrong Track 33% (28) 34% (29) 8% (6) 8% (7) 7% (6) 86Trump Job Approve 22% (4) 43% (27) 7% () 9% (6) 9% (6) 62Trump Job Disapprove 30% (27) 3% (27) 26% (23) 6% (5) 7% (6) 90Trump Job Strongly Disapprove 42% (2) 28% (4) % (5) 0% (5) 0% (5) 52016 Vote: Hillary Clinton 23% (2) 38% (20) 25% (3) 7% (4) 7% (3) 532016 Vote: Donald Trump 24% (3) 40% (22) 7% (9) 9% (5) 0% (6) 55Voted in 2014: Yes 26% (26) 37% (38) 20% (20) 9% (9) 8% (8) 00Voted in 2014: No 26% (5) 32% (8) 25% (4) 8% (5) 8% (5) 572012 Vote: Barack Obama 33% (20) 36% (2) 20% (2) 6% (4) 4% (3) 592012 Vote: Didn’t Vote 23% (3) 3% (7) 30% (7) 7% (4) 9% (5) 554-Region: South 37% (24) 23% (4) 26% (6) 0% (7) 3% (2) 63


176


Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time


Somewhatunfavorable

Veryunfavorable


Adults 26% (40) 35% (56) 22% (34) 9% (4) 8% (3) 57Favorable of Trump 20% (4) 37% (26) 27% (8) 8% (6) 7% (5) 69Unfavorable of Trump 32% (24) 38% (29) 20% (5) 5% (4) 5% (4) 77Very Unfavorable of Trump 40% (23) 24% (3) 25% (4) 5% (3) 6% (3) 56Frequent TVWatcher 34% (37) 37% (4) 7% (9) 4% (5) 7% (8) 0Frequent Movie Watchers 34% (29) 34% (29) 22% (9) 5% (4) 5% (4) 86Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



177

Table HR7_14

Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack


Somewhatunfavorable

Veryunfavorable


Adults 40% (73) 33% (59) 5% (28) 4% (8) 7% (3) 80Gender: Male 47% (6) 32% (42) 4% (8) 2% (3) 4% (5) 30Gender: Female 23% (2) 33% (7) 9% (9) 0% (5) 5% (7) 50Age: 18-29 3% (29) 35% (33) 22% (2) 7% (6) 5% (4) 93Millennial: Age 22-37 43% (36) 30% (25) 9% (6) 5% (4) 3% (2) 83PID: Dem (no lean) 45% (29) 37% (24) % (7) 3% (2) 3% (2) 64PID: Ind (no lean) 43% (25) 24% (4) 22% (3) 2% () 9% (5) 59PID: Rep (no lean) 32% (8) 37% (2) 3% (7) 8% (5) 0% (6) 57Ideo: Liberal (1-3) 5% (4) 32% (26) 9% (7) 5% (4) 3% (3) 80Ideo: Moderate (4) 35% (8) 28% (5) 23% (2) 3% () % (6) 53Educ: College 35% (45) 38% (49) 7% (22) 5% (6) 5% (7) 29Income: Under 50k 3% (33) 42% (45) 7% (8) 5% (6) 6% (6) 08Income: 50k-100k 60% (34) 9% () 0% (6) 3% (2) 7% (4) 56Ethnicity: White 46% (49) 29% (3) 5% (5) 2% (2) 8% (9) 06Ethnicity: Hispanic 55% (37) 22% (5) 22% (4) — (0) 2% () 67Relig: Evangelical 37% (23) 3% (9) 6% (0) 6% (4) % (7) 62Relig: All Christian 35% (29) 32% (27) 4% (2) 7% (6) 2% (0) 84Community: Urban 35% (28) 44% (35) 3% () 2% (2) 5% (4) 79Community: Suburban 37% (24) 24% (5) 20% (3) 6% (4) 2% (8) 64Employ: Private Sector 44% (3) 35% (24) 4% (0) 3% (2) 5% (4) 7Military HH: No 42% (60) 3% (44) 6% (23) 5% (8) 6% (9) 43RD/WT: Right Direction 32% (27) 4% (35) 6% (4) 5% (4) 7% (6) 86RD/WT: Wrong Track 48% (46) 26% (24) 5% (4) 4% (4) 8% (7) 94Trump Job Approve 38% (24) 36% (23) % (7) 3% (2) % (7) 63Trump Job Disapprove 44% (49) 27% (30) 8% (20) 5% (5) 6% (6) Trump Job Strongly Disapprove 53% (35) 2% (4) 3% (9) 4% (2) 9% (6) 662016 Vote: Hillary Clinton 47% (30) 34% (2) 3% (8) 2% () 4% (3) 632016 Vote: Didnt Vote 38% (22) 33% (9) 4% (8) 9% (5) 6% (3) 58


178


Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack


Somewhatunfavorable

Veryunfavorable


Adults 40% (73) 33% (59) 5% (28) 4% (8) 7% (3) 80Voted in 2014: Yes 49% (52) 29% (3) 2% (3) % () 9% (9) 07Voted in 2014: No 28% (2) 38% (28) 20% (5) 9% (6) 5% (3) 732012 Vote: Barack Obama 44% (27) 34% (2) 4% (9) 2% () 5% (3) 622012 Vote: Didn’t Vote 34% (28) 33% (27) 22% (8) 7% (6) 5% (4) 844-Region: South 45% (32) 32% (23) 9% (6) 5% (4) 8% (6) 70Favorable of Trump 32% (22) 33% (22) 22% (5) 4% (3) 9% (6) 68Unfavorable of Trump 47% (48) 3% (3) 2% (2) 5% (5) 5% (5) 02Very Unfavorable of Trump 54% (4) 26% (20) 3% (0) 2% () 5% (4) 77Frequent TVWatcher 47% (65) 28% (40) 4% (20) 5% (7) 6% (9) 40Frequent Movie Watchers 55% (57) 27% (28) 9% (9) 5% (5) 4% (5) 04Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



179

Table HR7_15

Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who


Somewhatunfavorable

Veryunfavorable


Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Gender: Male 53% (06) 35% (70) 5% () 2% (5) 5% (0) 20Gender: Female 49% (62) 3% (39) 8% () 4% (5) 8% (0) 27Age: 18-29 44% (56) 38% (49) 8% (0) 5% (7) 5% (6) 27Age: 30-44 63% (56) 26% (23) 3% (3) 2% (2) 6% (5) 89Age: 45-54 50% (29) 28% (6) 4% (8) % () 6% (4) 58Generation Z: 18-21 50% (3) 3% (9) 2% () 0% (6) 6% (4) 6Millennial: Age 22-37 48% (56) 38% (45) 8% (0) % () 4% (5) 7Generation X: Age 38-53 55% (5) 26% (24) % (0) 2% (2) 7% (6) 93Boomers: Age 54-72 59% (30) 3% (6) 2% () — (0) 8% (4) 5PID: Dem (no lean) 55% (66) 28% (34) 9% () 2% (3) 5% (6) 20PID: Ind (no lean) 49% (5) 37% (39) 3% (3) 3% (3) 9% (9) 05PID: Rep (no lean) 49% (5) 35% (36) 8% (8) 4% (4) 4% (4) 02PID/Gender: DemMen 58% (37) 3% (9) 6% (4) 2% () 4% (3) 64PID/Gender: DemWomen 52% (29) 26% (4) 3% (7) 3% (2) 7% (4) 57PID/Gender: Ind Men 50% (33) 37% (24) 4% (3) % () 8% (5) 65PID/Gender: Rep Men 50% (36) 37% (26) 6% (4) 4% (3) 3% (2) 72Ideo: Liberal (1-3) 56% (90) 30% (49) 5% (8) 4% (6) 5% (9) 62Ideo: Moderate (4) 40% (28) 44% (3) 3% (9) % () 3% (2) 7Ideo: Conservative (5-7) 50% (38) 32% (24) 4% (3) 4% (3) 0% (8) 76Educ: College 45% (95) 35% (74) 8% (7) 5% (0) 7% (5) 2Educ: Bachelors degree 67% (52) 26% (20) 4% (3) — (0) 4% (3) 78Income: Under 50k 46% (86) 35% (65) 8% (5) 3% (5) 8% (5) 86Income: 50k-100k 57% (56) 3% (30) 6% (5) 4% (4) 2% (2) 97Ethnicity: White 57% (34) 32% (74) 2% (5) 4% (9) 5% () 233Ethnicity: Hispanic 49% (40) 32% (26) 9% (7) 6% (5) 4% (3) 8Ethnicity: Afr. Am. 29% (5) 45% (23) 9% (0) % () 7% (4) 53Relig: Protestant 48% (35) 37% (26) 5% (3) % () 9% (7) 72


180




Somewhatunfavorable

Veryunfavorable


Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Relig: Evangelical 43% (39) 35% (32) 9% (9) 5% (4) 8% (7) 9Relig: Non-Evang. Catholics 45% (29) 42% (27) 3% (2) % () 8% (5) 65Relig: All Christian 44% (68) 38% (60) 7% () 3% (5) 8% (2) 55Community: Urban 43% (49) 34% (38) 8% (9) 6% (6) 0% () 4Community: Suburban 58% (88) 35% (53) 2% (2) 2% (3) 4% (6) 53Community: Rural 50% (3) 28% (7) 7% (0) % () 4% (2) 6Employ: Private Sector 57% (74) 37% (47) 2% (3) % () 3% (4) 30Military HH: Yes 39% (24) 4% (26) % (7) 3% (2) 6% (4) 62Military HH: No 54% (44) 3% (83) 6% (5) 3% (8) 6% (6) 266RD/WT: Right Direction 42% (5) 39% (47) 2% (5) % () 6% (8) 22RD/WT: Wrong Track 57% (7) 30% (6) 3% (7) 4% (8) 6% (2) 206Trump Job Approve 49% (53) 34% (37) 9% (9) % () 7% (8) 08Trump Job Disapprove 52% () 33% (69) 5% () 4% (8) 6% (2) 22Trump Job Strongly Approve 55% (30) 25% (4) 8% (5) — (0) % (6) 54Trump Job Somewhat Approve 43% (23) 44% (24) 9% (5) 2% () 3% (2) 54Trump Job Somewhat Disapprove 36% (26) 45% (33) 9% (7) 6% (4) 4% (3) 73Trump Job Strongly Disapprove 6% (84) 26% (36) 3% (5) 3% (4) 7% (9) 39#1 Issue: Economy 50% (45) 39% (36) 4% (3) % () 6% (5) 902016 Vote: Hillary Clinton 54% (64) 3% (37) 9% () 2% (2) 4% (4) 82016 Vote: Donald Trump 57% (49) 29% (25) 7% (6) % () 6% (5) 862016 Vote: Didnt Vote 45% (36) 34% (27) 3% (3) 8% (7) 0% (8) 80Voted in 2014: Yes 5% (04) 3% (62) 9% (8) 3% (5) 7% (4) 203Voted in 2014: No 52% (64) 37% (46) 3% (3) 3% (4) 5% (6) 242012 Vote: Barack Obama 56% (72) 29% (37) 5% (7) 4% (5) 7% (9) 302012 Vote: Mitt Romney 48% (32) 34% (23) 9% (6) 3% (2) 6% (4) 662012 Vote: Didn’t Vote 47% (55) 38% (44) 8% (9) 2% (3) 4% (5) 64-Region: Northeast 49% (29) 43% (26) 3% (2) — (0) 5% (3) 604-Region: Midwest 50% (3) 23% (4) 6% (0) % () % (7) 64-Region: South 48% (6) 35% (43) 5% (7) 6% (8) 6% (8) 264-Region: West 59% (48) 32% (26) 5% (4) 2% () 3% (2) 8



181

Table HR7_15



Somewhatunfavorable

Veryunfavorable


Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Favorable of Trump 49% (56) 34% (38) 8% (9) 4% (4) 5% (6) 3Unfavorable of Trump 54% (09) 32% (65) 5% () 3% (5) 6% () 202Very Favorable of Trump 54% (32) 3% (8) 7% (4) — (0) 8% (5) 59Somewhat Favorable of Trump 44% (24) 37% (20) 0% (5) 8% (4) % () 54Very Unfavorable of Trump 60% (94) 28% (44) 4% (7) 3% (4) 5% (7) 57Frequent TVWatcher 58% (42) 3% (76) 2% (6) 4% (0) 6% (4) 247Frequent Movie Watchers 54% (92) 33% (56) 4% (7) 4% (7) 5% (8) 69Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


182


Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales


Somewhatunfavorable

Veryunfavorable


Adults 40% (90) 3% (70) 6% (36) 4% (0) 9% (20) 225Gender: Male 45% (65) 28% (4) 5% (22) 3% (4) 8% (2) 44Gender: Female 30% (24) 37% (30) 7% (4) 7% (6) 0% (8) 8Age: 18-29 42% (4) 27% (27) 20% (9) 6% (5) 6% (6) 99Age: 30-44 48% (36) 3% (23) 0% (8) 5% (4) 6% (4) 75Millennial: Age 22-37 44% (42) 30% (29) 6% (5) 5% (5) 5% (5) 96Generation X: Age 38-53 35% (25) 36% (26) 4% (0) % () 3% (9) 70PID: Dem (no lean) 38% (33) 33% (29) 6% (4) 4% (4) 9% (8) 88PID: Ind (no lean) 42% (24) 24% (4) 6% (9) 3% (2) 5% (9) 58PID: Rep (no lean) 40% (32) 35% (28) 6% (3) 5% (4) 4% (3) 79PID/Gender: DemMen 44% (24) 28% (6) 20% () — (0) 9% (5) 56PID/Gender: Rep Men 47% (25) 33% (7) 2% (6) 5% (3) 4% (2) 53Ideo: Liberal (1-3) 52% (50) 23% (22) 3% (3) 6% (6) 5% (5) 96Ideo: Moderate (4) 36% (20) 37% (2) 5% (8) % () % (6) 56Ideo: Conservative (5-7) 24% (3) 38% (20) 26% (4) 2% () 0% (6) 53Educ: College 38% (60) 32% (50) 7% (26) 4% (7) 8% (2) 55Income: Under 50k 4% (54) 30% (40) 6% (22) 5% (7) 7% (9) 32Income: 50k-100k 4% (29) 29% (20) 8% (2) % () % (8) 70Ethnicity: White 42% (65) 25% (39) 8% (28) 5% (8) 0% (5) 54Ethnicity: Hispanic 47% (33) 30% (2) 0% (7) 8% (6) 5% (4) 70Relig: Evangelical 39% (27) 28% (9) 20% (3) 2% () 2% (8) 68Relig: All Christian 42% (43) 27% (27) 6% (6) 3% (3) 3% (3) 0Community: Urban 38% (35) 39% (36) 4% (2) 4% (4) 5% (4) 9Community: Suburban 36% (33) 29% (26) 2% (9) 4% (4) 0% (9) 9Employ: Private Sector 38% (36) 40% (37) 4% (3) 2% (2) 6% (5) 93Military HH: No 39% (77) 3% (62) 6% (32) 5% (0) 8% (7) 98RD/WT: Right Direction 30% (33) 39% (43) 6% (7) 6% (7) 9% (0) RD/WT: Wrong Track 49% (57) 24% (27) 6% (9) 2% (3) 8% (9) 5



183

Table HR7_16

Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales


Somewhatunfavorable

Veryunfavorable


Adults 40% (90) 3% (70) 6% (36) 4% (0) 9% (20) 225Trump Job Approve 37% (34) 3% (29) 8% (6) 3% (3) 0% (9) 9Trump Job Disapprove 44% (53) 30% (36) 6% (9) 2% (3) 7% (9) 20Trump Job Somewhat Disapprove 35% (20) 43% (24) % (6) 3% (2) 8% (4) 57Trump Job Strongly Disapprove 53% (33) 9% (2) 20% (3) % () 7% (5) 64#1 Issue: Economy 37% (24) 22% (4) 23% (5) 4% (3) 5% (0) 662016 Vote: Hillary Clinton 39% (29) 3% (23) 8% (3) 5% (4) 7% (5) 732016 Vote: Donald Trump 4% (27) 3% (20) 6% (0) 2% (2) 0% (6) 652016 Vote: Didnt Vote 4% (28) 26% (7) 5% (0) 6% (4) % (7) 67Voted in 2014: Yes 40% (49) 35% (42) 2% (5) 5% (5) 8% (0) 2Voted in 2014: No 39% (4) 27% (29) 20% (2) 4% (4) 9% (0) 052012 Vote: Barack Obama 40% (34) 36% (30) 3% () 2% () 9% (8) 852012 Vote: Didn’t Vote 36% (33) 28% (26) 2% (20) 5% (4) 0% (9) 934-Region: South 49% (44) 20% (8) 4% (3) 7% (6) 0% (9) 9Favorable of Trump 39% (34) 32% (28) 5% (3) 2% (2) % (0) 87Unfavorable of Trump 42% (53) 30% (38) 8% (23) 4% (5) 5% (6) 25Somewhat Favorable of Trump 40% (2) 27% (4) 8% (9) % () 4% (7) 5Very Unfavorable of Trump 5% (46) 22% (20) 20% (8) 4% (3) 4% (3) 92Frequent TVWatcher 45% (78) 27% (47) 8% (30) 4% (7) 6% () 72Frequent Movie Watchers 48% (59) 30% (37) 6% (20) % () 5% (6) 23Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


184


Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space


Somewhatunfavorable

Veryunfavorable


Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Gender: Male 52% (03) 30% (59) % (2) 5% (0) 3% (6) 99Gender: Female 33% (32) 36% (35) 0% (0) 6% (5) 5% (4) 97Age: 18-29 36% (3) 34% (30) 5% (3) 7% (6) 8% (7) 87Age: 30-44 48% (4) 34% (29) 5% (4) 8% (7) 4% (4) 86Age: 45-54 53% (35) 28% (8) 2% (8) 2% (2) 5% (3) 65Millennial: Age 22-37 39% (43) 38% (4) 0% () 9% (9) 4% (4) 08Generation X: Age 38-53 53% (53) 27% (27) 0% (0) 5% (5) 5% (5) 00Boomers: Age 54-72 49% (28) 3% (8) 0% (6) — (0) 9% (5) 57PID: Dem (no lean) 46% (50) 29% (32) 2% (2) 9% (0) 5% (5) 08PID: Ind (no lean) 49% (38) 36% (28) 7% (5) 2% () 7% (5) 78PID: Rep (no lean) 44% (48) 3% (34) 2% (3) 4% (4) 9% (0) 09PID/Gender: DemMen 47% (33) 28% (20) 5% () 9% (6) % () 7PID/Gender: Ind Men 58% (32) 3% (7) 6% (3) 2% () 3% (2) 55PID/Gender: Rep Men 52% (38) 3% (23) 0% (7) 4% (3) 4% (3) 73Ideo: Liberal (1-3) 44% (55) 32% (40) % (3) 8% (0) 5% (6) 25Ideo: Moderate (4) 42% (29) 36% (25) % (8) % () 0% (7) 69Ideo: Conservative (5-7) 5% (40) 28% (22) 3% (0) 3% (2) 6% (5) 78Educ: College 44% (87) 33% (65) % (22) 5% (9) 7% (4) 97Educ: Bachelors degree 5% (32) 33% (2) 8% (5) 4% (3) 4% (2) 62Income: Under 50k 39% (63) 36% (58) % (8) 6% (0) 9% (4) 62Income: 50k-100k 56% (53) 25% (24) 9% (8) 5% (5) 5% (5) 95Ethnicity: White 47% (00) 3% (66) % (23) 5% () 7% (5) 25Ethnicity: Hispanic 44% (34) 38% (29) 6% (5) 2% (9) — (0) 77Relig: Evangelical 50% (37) 23% (7) 9% (7) 4% (3) 4% (0) 74Relig: Non-Evang. Catholics 47% (26) 34% (8) 2% (6) % () 7% (4) 54Relig: All Christian 49% (63) 27% (35) 0% (3) 3% (4) % (4) 29



185

Table HR7_17



Somewhatunfavorable

Veryunfavorable


Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Community: Urban 40% (40) 39% (38) 7% (7) 8% (8) 5% (5) 98Community: Suburban 54% (59) 25% (27) 3% (4) 4% (5) 5% (5) 09Community: Rural 42% (37) 33% (29) % (0) 3% (3) % (9) 88Employ: Private Sector 5% (64) 34% (43) 8% (0) 4% (4) 3% (4) 25Military HH: Yes 59% (35) 24% (4) 0% (6) — (0) 7% (4) 60Military HH: No 42% (00) 34% (80) % (25) 6% (5) 7% (6) 236RD/WT: Right Direction 45% (64) 3% (44) % (6) 7% (0) 7% (0) 42RD/WT: Wrong Track 47% (7) 33% (50) 0% (6) 3% (5) 7% (0) 53Trump Job Approve 49% (59) 28% (34) 9% () 6% (8) 7% (9) 2Trump Job Disapprove 44% (7) 36% (58) 2% (9) 3% (5) 5% (9) 62Trump Job Strongly Approve 54% (34) 25% (5) 5% (9) 2% () 5% (3) 62Trump Job Somewhat Approve 43% (25) 32% (9) 3% (2) % (6) % (6) 59Trump Job Somewhat Disapprove 33% (7) 46% (23) 3% (7) 3% () 4% (2) 50Trump Job Strongly Disapprove 49% (55) 3% (35) % (3) 3% (3) 6% (7) 2#1 Issue: Economy 53% (40) 25% (9) 8% (6) 5% (4) 8% (6) 75#1 Issue: Health Care 37% (2) 38% (22) 8% (0) % () 6% (3) 582016 Vote: Hillary Clinton 5% (57) 28% (3) 9% () 7% (8) 5% (5) 32016 Vote: Donald Trump 44% (39) 34% (30) 9% (8) 3% (2) 0% (9) 882016 Vote: Didnt Vote 40% (25) 28% (7) 7% () 7% (4) 8% (5) 62Voted in 2014: Yes 49% (05) 3% (66) 9% (20) 5% (0) 7% (5) 26Voted in 2014: No 38% (30) 35% (28) 3% () 6% (5) 7% (5) 792012 Vote: Barack Obama 52% (67) 3% (4) 9% (2) 4% (6) 4% (5) 32012 Vote: Mitt Romney 42% (28) 28% (9) 0% (7) 7% (5) 4% (9) 682012 Vote: Didn’t Vote 38% (32) 35% (29) 4% (2) 6% (5) 7% (6) 844-Region: Midwest 45% (25) 30% (6) 2% (7) 4% (2) 9% (5) 564-Region: South 45% (52) 32% (37) 9% () 6% (7) 9% (0) 74-Region: West 49% (39) 36% (28) 0% (8) 2% (2) 2% (2) 79Favorable of Trump 48% (57) 30% (36) 9% () 4% (4) 9% (0) 20Unfavorable of Trump 42% (66) 37% (57) 2% (9) 5% (8) 3% (5) 56


186




Somewhatunfavorable

Veryunfavorable


Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Very Favorable of Trump 47% (29) 25% (5) 3% (8) 4% (2) % (7) 62Somewhat Favorable of Trump 49% (29) 36% (2) 5% (3) 4% (2) 6% (3) 58Very Unfavorable of Trump 44% (53) 35% (42) % (3) 6% (7) 3% (4) 9Frequent TVWatcher 50% (6) 29% (67) 2% (28) 3% (6) 6% (4) 23Frequent Movie Watchers 53% (93) 30% (54) 9% (6) 3% (5) 5% (8) 76Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



187

Table HR7_18

Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty


Somewhatunfavorable

Veryunfavorable


Adults 2% (38) 38% (70) 20% (37) 6% () 4% (26) 8Gender: Male 20% (8) 42% (37) 25% (22) 6% (6) 7% (6) 88Gender: Female 22% (20) 35% (32) 6% (5) 5% (5) 22% (20) 93Age: 18-29 27% (20) 40% (30) 22% (6) 7% (5) 4% (3) 74Millennial: Age 22-37 8% () 4% (24) 29% (7) 9% (5) 3% (2) 59Generation X: Age 38-53 9% (0) 44% (23) 9% (5) 4% (2) 24% (3) 53PID: Dem (no lean) 25% (6) 40% (25) 4% (9) 7% (4) 5% (9) 63PID: Ind (no lean) 25% (4) 38% (2) 6% (9) 6% (3) 4% (8) 54PID: Rep (no lean) 4% (9) 37% (24) 30% (9) 5% (3) 5% (9) 64Ideo: Liberal (1-3) 26% (24) 35% (33) 2% (20) 5% (4) 3% (2) 94Educ: College 9% (27) 37% (52) 2% (29) 6% (8) 7% (24) 40Income: Under 50k 9% (2) 34% (39) 24% (28) 7% (8) 7% (9) 5Ethnicity: White 25% (30) 32% (38) 24% (29) 5% (6) 5% (8) 2Relig: Evangelical 7% () 32% (20) 9% (2) 5% (3) 27% (7) 63Relig: All Christian 9% (9) 3% (30) 20% (9) 5% (5) 25% (24) 97Community: Urban 4% (0) 44% (3) 8% (3) 7% (5) 6% () 70Community: Suburban 29% (20) 35% (25) 9% (3) 5% (3) 2% (8) 70Employ: Private Sector 20% (3) 52% (34) 2% (3) 5% (3) 2% () 64Military HH: No 2% (30) 35% (5) 23% (34) 6% (9) 5% (22) 47RD/WT: Right Direction 9% (7) 58% (45) 9% (5) 3% (2) 2% (9) 77RD/WT: Wrong Track 30% (3) 24% (25) 2% (22) 8% (8) 7% (7) 04Trump Job Approve 4% (8) 49% (29) 8% () 4% (3) 5% (9) 59Trump Job Disapprove 25% (29) 34% (39) 20% (23) 6% (7) 4% (6) 2Trump Job Somewhat Disapprove 22% () 48% (24) 8% (9) 3% () 9% (5) 50Trump Job Strongly Disapprove 29% (8) 23% (5) 22% (4) 9% (5) 8% () 62#1 Issue: Economy 23% (3) 28% (6) 26% (5) 2% () 2% (2) 572016 Vote: Hillary Clinton 24% (6) 3% (20) 23% (5) 4% (2) 9% (2) 662016 Vote: Donald Trump 3% (7) 5% (29) 5% (8) 3% (2) 8% () 57


188


Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty


Somewhatunfavorable

Veryunfavorable


Adults 2% (38) 38% (70) 20% (37) 6% () 4% (26) 8Voted in 2014: Yes 8% (9) 40% (4) 2% (2) 3% (3) 7% (7) 0Voted in 2014: No 24% (9) 36% (29) 9% (5) 9% (7) % (9) 802012 Vote: Barack Obama 7% () 42% (27) 9% (3) 5% (3) 7% () 652012 Vote: Didn’t Vote 23% (5) 42% (28) 7% () % (7) 8% (5) 654-Region: South 20% (5) 3% (22) 28% (20) 5% (4) 7% (2) 73Favorable of Trump 3% (9) 55% (37) 5% (0) 4% (3) 4% (0) 69Unfavorable of Trump 22% (2) 33% (32) 25% (24) 7% (6) 3% (3) 96Very Unfavorable of Trump 25% (8) 26% (9) 30% (22) 7% (5) 2% (8) 73Frequent TVWatcher 24% (32) 37% (49) 7% (23) 6% (8) 6% (22) 34Frequent Movie Watchers 23% (22) 36% (34) 22% (22) 5% (5) 4% (3) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



189

Table HR7_19

Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol


Somewhatunfavorable

Veryunfavorable


Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Gender: Male 30% (65) 38% (83) 20% (43) 7% (6) 4% (9) 25Gender: Female 37% (79) 42% (90) 3% (27) 3% (6) 5% (2) 23Age: 18-29 29% (40) 4% (56) 2% (30) 5% (7) 3% (5) 38Age: 30-44 38% (39) 34% (34) 6% (6) 5% (5) 6% (6) 0Age: 45-54 24% (7) 49% (35) 5% (0) 9% (6) 3% (2) 7Age: 55-64 4% (22) 33% (7) 5% (8) 4% (2) 7% (4) 53Age: 65+ 38% (25) 44% (29) 9% (6) 2% () 7% (4) 66Generation Z: 18-21 36% (2) 37% (2) 6% (9) 4% (2) 6% (4) 58Millennial: Age 22-37 27% (36) 4% (53) 22% (29) 6% (8) 4% (5) 32Generation X: Age 38-53 34% (38) 42% (47) 6% (8) 6% (6) 4% (4) 3Boomers: Age 54-72 36% (39) 4% (44) % (2) 5% (5) 7% (8) 08PID: Dem (no lean) 25% (44) 47% (80) 6% (28) 7% (2) 5% (8) 72PID: Ind (no lean) 40% (37) 36% (33) 5% (4) 5% (4) 4% (3) 9PID: Rep (no lean) 38% (63) 36% (59) 7% (28) 3% (6) 6% (9) 65PID/Gender: DemMen 26% (22) 43% (37) 7% (5) 0% (8) 5% (4) 87PID/Gender: DemWomen 25% (2) 50% (43) 6% (4) 4% (4) 5% (4) 86PID/Gender: Rep Men 37% (30) 33% (26) 2% (7) 4% (3) 5% (4) 8PID/Gender: Rep Women 39% (33) 39% (33) 2% () 3% (2) 7% (6) 85Ideo: Liberal (1-3) 33% (53) 37% (60) 5% (25) 8% (3) 6% (9) 60Ideo: Moderate (4) 32% (3) 44% (43) 9% (9) % () 3% (3) 97Ideo: Conservative (5-7) 35% (44) 44% (55) 7% (2) 2% (3) 3% (3) 26Educ: College 35% (04) 39% (5) 7% (50) 4% (2) 6% (8) 299Educ: Bachelors degree 34% (30) 37% (32) 5% (3) % (0) 3% (3) 87Income: Under 50k 30% (73) 40% (98) 7% (42) 8% (9) 4% (0) 243Income: 50k-100k 39% (49) 39% (49) 4% (8) — (0) 8% (0) 26Income: 100k+ 36% (22) 42% (25) 7% (0) 4% (2) % () 60Ethnicity: White 37% (9) 40% (29) 3% (42) 4% (4) 5% (6) 39


190




Somewhatunfavorable

Veryunfavorable


Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Ethnicity: Hispanic 30% (26) 36% (3) 26% (22) 3% (3) 5% (5) 86Ethnicity: Afr. Am. 8% (2) 4% (27) 26% (7) 8% (5) 8% (5) 66Relig: Protestant 46% (4) 30% (27) 6% (4) 2% (2) 6% (6) 90Relig: Roman Catholic 23% (6) 58% (42) 3% (0) % () 5% (4) 72Relig: Evangelical 42% (56) 30% (40) 20% (26) 3% (4) 4% (6) 33Relig: Non-Evang. Catholics 27% (24) 52% (45) 2% (0) 2% (2) 7% (6) 87Relig: All Christian 36% (80) 39% (85) 7% (37) 3% (6) 5% (2) 220Community: Urban 28% (36) 42% (55) 6% (2) 6% (8) 8% () 3Community: Suburban 34% (68) 42% (83) 7% (33) 4% (8) 4% (7) 99Community: Rural 40% (39) 35% (34) 6% (6) 6% (6) 3% (3) 98Employ: Private Sector 30% (47) 46% (7) 7% (26) 5% (8) 3% (4) 56Employ: Retired 38% (25) 33% (22) 7% () 7% (5) 6% (4) 66Military HH: Yes 39% (3) 34% (27) 24% (9) % () 2% (2) 80Military HH: No 32% (2) 42% (45) 5% (5) 6% (2) 6% (9) 349RD/WT: Right Direction 35% (65) 36% (67) 2% (38) 4% (7) 4% (7) 85RD/WT: Wrong Track 32% (78) 43% (05) 3% (32) 6% (5) 6% (4) 244Trump Job Approve 39% (65) 38% (64) 7% (29) 3% (5) 3% (5) 69Trump Job Disapprove 3% (7) 4% (95) 6% (38) 6% (5) 6% (3) 232Trump Job Strongly Approve 40% (3) 34% (26) 7% (3) 5% (4) 5% (4) 78Trump Job Somewhat Approve 37% (34) 42% (38) 8% (6) % () 2% (2) 9Trump Job Somewhat Disapprove 25% (9) 45% (34) 23% (7) 5% (3) 3% (3) 77Trump Job Strongly Disapprove 33% (52) 39% (6) 3% (2) 7% () 7% (0) 55#1 Issue: Economy 33% (45) 4% (57) 5% (20) 5% (7) 6% (8) 38#1 Issue: Security 35% (8) 52% (27) 9% (5) 2% () 2% () 52#1 Issue: Health Care 33% (23) 36% (25) 6% (2) 5% (3) 0% (7) 7#1 Issue: Medicare / Social Security 40% (25) 35% (22) 3% (8) 8% (5) 4% (3) 622016 Vote: Hillary Clinton 29% (43) 4% (6) 9% (29) 7% (0) 5% (7) 52016 Vote: Donald Trump 39% (56) 35% (50) 9% (27) 3% (4) 3% (4) 422016 Vote: Didnt Vote 36% (40) 43% (47) 9% (0) 5% (6) 6% (7) 0



191

Table HR7_19



Somewhatunfavorable

Veryunfavorable


Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Voted in 2014: Yes 33% (88) 40% (07) 8% (48) 5% (3) 5% (2) 269Voted in 2014: No 35% (55) 4% (65) 4% (22) 5% (9) 5% (9) 602012 Vote: Barack Obama 3% (58) 4% (76) 6% (30) 5% (9) 6% () 842012 Vote: Mitt Romney 37% (32) 39% (33) 9% (7) 3% (2) 2% () 852012 Vote: Didn’t Vote 34% (48) 38% (54) 5% (2) 7% (0) 6% (8) 424-Region: Northeast 32% (23) 33% (24) 23% (7) 5% (4) 6% (4) 724-Region: Midwest 30% (30) 39% (39) 8% (8) 6% (6) 6% (6) 994-Region: South 38% (59) 4% (65) 4% (22) 4% (7) 3% (4) 574-Region: West 3% (3) 44% (44) 3% (3) 6% (6) 6% (6) 00Favorable of Trump 35% (57) 37% (6) 2% (35) 4% (7) 3% (5) 65Unfavorable of Trump 34% (80) 43% (00) 3% (30) 6% (4) 4% () 235Very Favorable of Trump 35% (3) 3% (27) 27% (24) 3% (3) 5% (4) 89Somewhat Favorable of Trump 34% (26) 44% (33) 5% (2) 6% (4) % () 77Somewhat Unfavorable of Trump 42% (23) 47% (26) 3% (2) 3% (2) 5% (3) 55Very Unfavorable of Trump 3% (57) 4% (75) 6% (28) 7% (3) 4% (8) 80Frequent TVWatcher 37% (22) 39% (28) 4% (46) 5% (8) 4% (3) 328Frequent Movie Watchers 38% (78) 39% (80) 3% (27) 5% () 4% (9) 205Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


192


Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne


Somewhatunfavorable

Veryunfavorable


Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545Gender: Male 35% (92) 39% (0) 2% (3) 9% (24) 5% (2) 259Gender: Female 4% (8) 39% (0) 3% (37) 4% () 3% (9) 286Age: 18-29 32% (32) 39% (39) 6% (6) 7% (7) 6% (6) 99Age: 30-44 48% (76) 30% (48) 3% (20) 6% (0) 3% (4) 58Age: 45-54 32% (38) 42% (49) 0% (2) 8% (9) 7% (8) 6Age: 55-64 40% (35) 37% (32) 4% (2) 8% (7) % () 87Age: 65+ 35% (30) 49% (42) 0% (8) 4% (3) 2% (2) 85Millennial: Age 22-37 45% (68) 34% (52) 3% (9) 6% (9) 2% (4) 5Generation X: Age 38-53 40% (70) 36% (64) 2% (22) 8% (4) 4% (6) 76Boomers: Age 54-72 38% (63) 40% (66) 2% (20) 6% (0) 3% (5) 65PID: Dem (no lean) 30% (53) 39% (70) 20% (35) 8% (4) 3% (6) 79PID: Ind (no lean) 4% (59) 36% (53) 6% (9) 8% (2) 9% (2) 44PID: Rep (no lean) 44% (98) 40% (88) % (24) 4% (0) % (3) 222PID/Gender: DemMen 23% (8) 39% (3) 8% (5) 6% (3) 4% (3) 80PID/Gender: DemWomen 35% (35) 39% (39) 2% (2) 2% (2) 3% (3) 99PID/Gender: Ind Men 35% (2) 40% (24) 3% (2) 2% (8) 0% (6) 60PID/Gender: Ind Women 45% (38) 34% (29) 8% (7) 5% (4) 7% (6) 84PID/Gender: Rep Men 44% (53) 38% (45) 2% (4) 3% (4) 2% (3) 9PID/Gender: Rep Women 43% (45) 4% (43) 0% (0) 6% (6) — (0) 03Ideo: Liberal (1-3) 30% (50) 45% (76) 5% (26) 3% (5) 6% () 69Ideo: Moderate (4) 39% (50) 37% (48) 2% (5) 2% (5) % () 29Ideo: Conservative (5-7) 44% (85) 34% (66) % (22) 5% (0) 5% (9) 9Educ: College 40% (54) 38% (46) 2% (46) 6% (23) 4% (4) 384Educ: Bachelors degree 35% (38) 40% (43) 5% (7) 6% (6) 4% (4) 07Educ: Post-grad 34% (8) 39% (2) % (6) 2% (6) 4% (2) 54



193

Table HR7_20



Somewhatunfavorable

Veryunfavorable


Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545Income: Under 50k 39% (2) 39% (20) 2% (37) 6% (20) 3% () 308Income: 50k-100k 37% (59) 40% (63) 4% (23) 6% (9) 3% (5) 59Income: 100k+ 39% (30) 35% (28) % (9) 9% (7) 6% (5) 78Ethnicity: White 39% (78) 39% (77) 3% (57) 6% (27) 3% (3) 45Ethnicity: Hispanic 4% (36) 39% (34) 0% (8) 4% (3) 6% (5) 87Ethnicity: Afr. Am. 29% (5) 38% (9) 9% (5) 0% (5) 4% (7) 50Relig: Protestant 46% (62) 32% (42) 5% (2) 5% (6) 2% (3) 34Relig: Roman Catholic 49% (45) 36% (33) % (0) — (0) 3% (3) 92Relig: Evangelical 39% (65) 35% (57) 6% (26) 4% (7) 6% (0) 65Relig: Non-Evang. Catholics 47% (62) 36% (48) 2% (6) 3% (4) 3% (3) 33Relig: All Christian 43% (27) 35% (05) 4% (42) 4% () 4% (3) 298Community: Urban 40% (55) 37% (50) 3% (7) 7% (0) 3% (4) 36Community: Suburban 35% (86) 44% (08) 3% (3) 5% () 4% (0) 246Community: Rural 42% (68) 33% (53) 2% (20) 9% (4) 4% (7) 63Employ: Private Sector 37% (79) 4% (89) 3% (28) 6% (3) 3% (7) 25Employ: Self-Employed 40% (23) 28% (6) 5% (9) 7% (4) 0% (6) 58Employ: Retired 36% (30) 49% (4) 7% (6) 5% (5) 2% (2) 84Employ: Other 30% (7) 37% (2) 2% (7) 4% (8) 7% (4) 56Military HH: Yes 38% (37) 38% (37) 2% () 7% (7) 4% (4) 97Military HH: No 38% (72) 39% (74) 3% (57) 6% (28) 4% (7) 448RD/WT: Right Direction 46% (8) 35% (90) 0% (26) 6% (6) 2% (4) 253RD/WT: Wrong Track 3% (92) 4% (2) 5% (42) 7% (20) 6% (7) 292Trump Job Approve 44% (3) 37% (95) 9% (24) 8% (2) 3% (7) 259Trump Job Disapprove 32% (84) 42% (0) 5% (39) 6% (5) 5% (4) 26Trump Job Strongly Approve 54% (72) 32% (43) 6% (8) 6% (8) 2% (3) 34Trump Job Somewhat Approve 33% (4) 4% (52) 3% (6) 0% (3) 3% (4) 26Trump Job Somewhat Disapprove 33% (27) 42% (33) 4% () 8% (7) 3% (2) 80Trump Job Strongly Disapprove 32% (57) 42% (76) 5% (28) 5% (8) 6% () 8


194




Somewhatunfavorable

Veryunfavorable


Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545#1 Issue: Economy 42% (68) 34% (55) 2% (9) 7% (2) 4% (6) 6#1 Issue: Security 39% (36) 39% (37) 2% () 9% (8) 2% (2) 94#1 Issue: Health Care 35% (32) 39% (36) 4% (3) 7% (6) 5% (5) 92#1 Issue: Medicare / Social Security 46% (40) 39% (34) 0% (8) 4% (3) 2% (2) 872016 Vote: Hillary Clinton 33% (58) 38% (66) 7% (29) 6% (0) 6% (0) 732016 Vote: Donald Trump 46% (94) 38% (78) 8% (6) 6% (2) 2% (4) 2042016 Vote: Didnt Vote 37% (46) 39% (49) 4% (8) 5% (6) 5% (7) 25Voted in 2014: Yes 39% (44) 38% (39) 2% (45) 7% (25) 4% (4) 368Voted in 2014: No 37% (65) 40% (72) 3% (23) 6% (0) 4% (6) 772012 Vote: Barack Obama 35% (78) 39% (86) 3% (29) 8% (9) 5% () 2232012 Vote: Mitt Romney 43% (65) 40% (6) 9% (4) 5% (8) 3% (5) 522012 Vote: Didn’t Vote 38% (56) 38% (56) 5% (22) 4% (6) 4% (6) 464-Region: Northeast 4% (40) 37% (36) % (0) 8% (8) 4% (4) 994-Region: Midwest 36% (47) 43% (55) 9% (2) 6% (8) 6% (8) 304-Region: South 40% (8) 37% (76) 3% (28) 7% (4) 3% (6) 2044-Region: West 37% (4) 39% (43) 6% (8) 5% (5) 3% (3) 2Favorable of Trump 44% (0) 39% (96) 8% (2) 6% (4) 3% (7) 248Unfavorable of Trump 33% (89) 38% (03) 7% (46) 7% (20) 4% (2) 270Very Favorable of Trump 50% (65) 34% (45) 7% (9) 6% (8) 2% (3) 30Somewhat Favorable of Trump 38% (44) 43% (5) 0% (2) 5% (6) 4% (5) 8Somewhat Unfavorable of Trump 4% (27) 34% (23) 7% (2) 7% (5) — (0) 66Very Unfavorable of Trump 30% (62) 40% (8) 7% (34) 8% (5) 6% (2) 204Frequent TVWatcher 40% (76) 37% (65) 4% (60) 5% (24) 4% (6) 440Frequent Movie Watchers 45% (20) 35% (94) % (29) 6% (6) 3% (9) 268Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



195

Table HR7_21

Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver


Somewhatunfavorable

Veryunfavorable


Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 357Gender: Male 39% (73) 23% (43) 9% (36) 9% (7) 9% (6) 86Gender: Female 39% (66) 37% (63) 0% (8) 6% (0) 8% (4) 72Age: 18-29 2% (7) 30% (24) 24% (9) 7% (3) 8% (6) 80Age: 30-44 53% (43) 22% (8) 2% (0) 3% (3) 0% (8) 8Age: 45-54 25% (6) 39% (25) 3% (8) 9% (6) 5% (0) 65Age: 65+ 46% (38) 30% (24) 3% () 3% (2) 8% (6) 82Millennial: Age 22-37 33% (28) 2% (8) 24% (2) % (9) 0% (8) 84Generation X: Age 38-53 38% (4) 32% (35) 3% (4) 6% (6) % (2) 09Boomers: Age 54-72 50% (57) 3% (36) 0% () 4% (5) 5% (6) 4PID: Dem (no lean) 39% (55) 28% (39) 5% (22) 0% (4) 7% (0) 40PID: Ind (no lean) 37% (37) 32% (32) 5% (6) 7% (7) 0% (0) 02PID: Rep (no lean) 4% (47) 30% (35) 5% (7) 5% (6) 9% (0) 5PID/Gender: DemMen 44% (30) 5% (0) 20% (4) 3% (9) 9% (6) 70PID/Gender: DemWomen 35% (25) 4% (29) % (8) 8% (6) 6% (4) 7PID/Gender: Ind Men 27% (4) 33% (7) 2% () 7% (3) 2% (6) 52PID/Gender: Ind Women 46% (23) 30% (5) 9% (5) 7% (4) 7% (4) 50PID/Gender: Rep Men 44% (28) 24% (6) 7% () 8% (5) 6% (4) 64PID/Gender: Rep Women 37% (9) 38% (9) % (6) 2% () 2% (6) 5Ideo: Liberal (1-3) 40% (56) 30% (43) 4% (20) 0% (4) 6% (9) 4Ideo: Moderate (4) 25% (8) 37% (26) 9% (4) 5% (4) 5% (0) 72Ideo: Conservative (5-7) 43% (47) 3% (34) 4% (5) 7% (8) 5% (5) 09Educ: College 39% (0) 29% (76) 5% (39) 8% (2) 8% (22) 259Educ: Bachelors degree 43% (25) 27% (6) 6% (9) 9% (5) 4% (3) 57Income: Under 50k 37% (8) 29% (63) 5% (34) 9% (9) 0% (2) 27Income: 50k-100k 42% (45) 33% (35) 4% (5) 6% (7) 5% (5) 08Ethnicity: White 43% (4) 30% (79) % (30) 9% (22) 7% (8) 263Ethnicity: Hispanic 40% (28) 9% (4) 24% (6) 0% (7) 8% (5) 70


196




Somewhatunfavorable

Veryunfavorable


Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 357Ethnicity: Afr. Am. 27% (6) 3% (9) 20% (2) 5% (3) 7% (0) 60Relig: Protestant 52% (43) 33% (27) 2% (0) % () 3% (2) 83Relig: Roman Catholic 40% (26) 29% (9) 7% () 2% () 2% (8) 66Relig: Evangelical 42% (46) 33% (36) % () 4% (4) % (2) 09Relig: Non-Evang. Catholics 45% (40) 30% (27) 6% (5) % () 8% (7) 90Relig: All Christian 43% (86) 3% (62) 3% (26) 3% (5) 0% (9) 98Community: Urban 35% (34) 29% (28) 2% (2) 8% (8) 5% (4) 96Community: Suburban 40% (64) 3% (50) 4% (22) 9% (5) 7% () 62Community: Rural 4% (4) 29% (29) 20% (20) 5% (5) 5% (5) 99Employ: Private Sector 42% (44) 37% (39) 9% (0) 7% (7) 5% (5) 05Employ: Retired 47% (40) 27% (23) 5% (3) 3% (3) 8% (6) 84Military HH: Yes 36% (28) 39% (30) 9% (5) 6% (5) — (0) 77Military HH: No 40% () 27% (77) 4% (39) 8% (23) % (30) 28RD/WT: Right Direction 36% (55) 29% (45) 9% (29) 7% () 8% (2) 52RD/WT: Wrong Track 4% (84) 30% (62) 2% (25) 8% (7) 9% (8) 205Trump Job Approve 40% (6) 29% (45) 5% (23) 8% (2) 8% (3) 53Trump Job Disapprove 40% (76) 30% (58) 5% (29) 8% (5) 7% (4) 92Trump Job Strongly Approve 43% (27) 27% (7) 9% (2) 8% (5) 4% (2) 64Trump Job Somewhat Approve 38% (34) 3% (27) 2% () 8% (7) 2% (0) 89Trump Job Somewhat Disapprove 33% (22) 23% (5) 27% (8) 8% (5) 9% (6) 66Trump Job Strongly Disapprove 43% (55) 34% (43) 9% () 7% (9) 6% (8) 26#1 Issue: Economy 37% (32) 37% (33) 9% (8) 6% (5) 2% (0) 88#1 Issue: Health Care 33% (2) 37% (23) 8% () 8% (5) 4% (3) 63#1 Issue: Medicare / Social Security 52% (43) 24% (20) 5% (2) 4% (3) 5% (4) 822016 Vote: Hillary Clinton 38% (49) 3% (40) 8% (23) 8% (0) 6% (7) 302016 Vote: Donald Trump 42% (5) 29% (35) 9% (23) % () 9% () 22016 Vote: Didnt Vote 37% (26) 33% (23) 5% (3) 6% () 9% (7) 7Voted in 2014: Yes 4% (00) 29% (7) 6% (39) 5% (2) 8% (20) 242Voted in 2014: No 34% (39) 3% (36) 3% (5) 3% (5) 9% (0) 5



197

Table HR7_21



Somewhatunfavorable

Veryunfavorable


Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 3572012 Vote: Barack Obama 40% (62) 27% (4) 8% (28) 7% (0) 9% (4) 562012 Vote: Mitt Romney 43% (37) 27% (23) 7% (5) 2% () % (0) 862012 Vote: Didn’t Vote 32% (32) 38% (38) % () 2% (2) 7% (7) 004-Region: Northeast 35% (2) 32% (9) 7% (0) 0% (6) 7% (4) 604-Region: Midwest 20% (4) 33% (23) 2% (5) 9% (7) 8% (3) 724-Region: South 52% (74) 28% (40) 9% (3) 5% (7) 7% (9) 434-Region: West 37% (30) 29% (24) 9% (6) 0% (8) 5% (4) 82Favorable of Trump 42% (6) 28% (40) 8% (26) 6% (9) 6% (9) 45Unfavorable of Trump 39% (77) 33% (64) 4% (27) 7% (4) 8% (5) 97Very Favorable of Trump 35% (23) 27% (8) 23% (5) 2% (8) 5% (3) 67Somewhat Favorable of Trump 49% (38) 28% (22) 4% () % () 7% (6) 77Very Unfavorable of Trump 40% (62) 29% (46) 5% (23) 8% (3) 8% (3) 56Frequent TVWatcher 43% (9) 30% (84) 4% (39) 6% (7) 7% (9) 277Frequent Movie Watchers 45% (75) 32% (54) % (8) 7% (2) 4% (7) 67Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


198


Table HR8_1: And, after watching, do you prefer the original or the reboot for each of the following shows?Queer Eye

DemographicStrongly prefer

originalSomewhat

prefer originalSomewhat

prefer rebootStrongly prefer

rebootDon’t know /No opinion Total N

Adults 5% (7) 33% (38) 30% (35) 9% () 3% (5) 7Gender: Male 20% () 33% (8) 26% (4) 2% (7) 8% (4) 54Gender: Female 0% (6) 33% (2) 34% (2) 7% (4) 7% (0) 63Age: 18-29 2% (6) 34% (7) 32% (6) 0% (5) 2% (6) 50Ideo: Liberal (1-3) % (8) 29% (20) 32% (22) 3% (9) 5% (0) 70Educ: College 9% (4) 39% (30) 28% (22) 6% (4) 9% (7) 77Income: Under 50k 7% (0) 37% (23) 27% (6) 5% (3) 4% (9) 6Ethnicity: White 6% (3) 34% (28) 28% (24) 8% (6) 5% (3) 84Military HH: No 6% (7) 32% (34) 29% (30) 9% (0) 4% (4) 05RD/WT: Wrong Track 3% (9) 26% (8) 30% (20) 3% (9) 7% (2) 68Trump Job Disapprove 3% (0) 35% (29) 28% (23) % (9) 4% (2) 83Trump Job Strongly Disapprove 7% (0) 22% (2) 29% (6) 6% (9) 6% (9) 552016 Vote: Hillary Clinton 2% (7) 4% (23) 25% (4) 8% (4) 4% (8) 56Voted in 2014: Yes 20% (4) 30% (2) 32% (22) 6% (5) 2% (8) 72012 Vote: Barack Obama 9% () 3% (8) 29% (7) 7% (4) 4% (8) 57Unfavorable of Trump % (9) 36% (29) 28% (23) 2% (0) 3% (0) 8Very Unfavorable of Trump 3% (8) 3% (9) 24% (5) 6% (0) 6% (0) 62Frequent TVWatcher 7% (7) 32% (33) 27% (28) 0% (0) 4% (4) 02Frequent Movie Watchers 23% (3) 32% (8) 28% (5) 8% (5) 9% (5) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



199

Table HR8_4

Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the following shows?Full House


originalSomewhat




Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 48Gender: Male 40% (75) 38% (72) 8% (5) 8% (5) 6% (2) 88Gender: Female 40% (92) 34% (77) 4% (32) 4% (9) 8% (9) 229Age: 18-29 46% (63) 36% (49) 6% (9) 0% (3) 3% (4) 39Age: 30-44 39% (65) 30% (5) 6% (27) 4% (7) % (8) 68Age: 45-54 43% (22) 36% (9) 4% (7) % () 6% (3) 5Generation Z: 18-21 48% (27) 37% (20) 5% (3) 7% (4) 2% () 55Millennial: Age 22-37 4% (74) 32% (56) 2% (2) 8% (4) 7% (3) 78Generation X: Age 38-53 4% (50) 32% (40) 5% (8) 2% (3) 9% () 22Boomers: Age 54-72 23% (4) 54% (32) 8% (5) 5% (3) 0% (6) 60PID: Dem (no lean) 47% (67) 36% (52) 0% (4) 2% (3) 5% (7) 44PID: Ind (no lean) 33% (37) 39% (44) 2% (3) 9% (0) 7% (8) 2PID: Rep (no lean) 38% (6) 33% (53) 2% (20) 7% () 0% (6) 6PID/Gender: DemMen 5% (33) 34% (22) 7% (4) 2% () 6% (4) 64PID/Gender: DemWomen 43% (34) 38% (30) 2% (0) 2% (2) 5% (4) 80PID/Gender: Ind Women 42% (27) 32% (2) 4% (9) 3% (2) 8% (5) 65PID/Gender: Rep Men 4% (32) 35% (27) 8% (6) 8% (6) 8% (6) 78PID/Gender: Rep Women 35% (30) 3% (26) 6% (3) 6% (5) 2% (0) 84Ideo: Liberal (1-3) 48% (70) 33% (49) 8% (2) 6% (9) 5% (8) 47Ideo: Moderate (4) 34% (34) 43% (43) % () 4% (4) 8% (8) 00Ideo: Conservative (5-7) 34% (40) 35% (42) 7% (2) 7% (9) 6% (8) 9Educ: College 40% (5) 35% (03) 2% (34) 6% (8) 7% (20) 290Educ: Bachelors degree 42% (36) 36% (3) % (0) 5% (4) 6% (6) 87Income: Under 50k 42% (98) 33% (78) % (26) 5% (2) 8% (9) 233Income: 50k-100k 4% (52) 36% (46) 2% (5) 7% (9) 5% (6) 29Income: 100k+ 29% (6) 44% (24) 0% (5) 7% (4) % (6) 55Ethnicity: White 38% (26) 38% (24) 2% (38) 4% (3) 8% (27) 327Ethnicity: Hispanic 44% (36) 33% (27) 5% (4) 0% (8) 7% (5) 8


200




originalSomewhat




Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 48Ethnicity: Afr. Am. 37% (9) 36% (8) % (5) % (5) 6% (3) 50Relig: Protestant 38% (33) 33% (29) 20% (7) 5% (5) 3% (3) 88Relig: Roman Catholic 22% (6) 53% (38) 7% (5) 6% (4) 2% (8) 73Relig: Evangelical 40% (49) 29% (35) 6% (9) 8% (0) 7% (8) 2Relig: Non-Evang. Catholics 24% (22) 5% (47) 3% (2) 2% () % (0) 92Relig: All Christian 33% (70) 38% (8) 5% (3) 5% (2) 9% (8) 22Community: Urban 42% (49) 37% (43) 8% (9) 5% (6) 8% (0) 6Community: Suburban 39% (7) 38% (70) 0% (8) 6% () 7% (4) 83Community: Rural 40% (47) 30% (36) 7% (20) 6% (8) 6% (8) 8Employ: Private Sector 35% (57) 39% (63) 3% (2) 7% () 5% (8) 6Military HH: Yes 48% (3) 30% (9) 5% (3) 2% (8) 5% (3) 63Military HH: No 38% (36) 37% (30) 2% (44) 5% (7) 8% (28) 354RD/WT: Right Direction 36% (63) 38% (66) 9% (6) 0% (7) 8% (4) 75RD/WT: Wrong Track 43% (03) 34% (83) 3% (3) 3% (8) 7% (7) 242Trump Job Approve 37% (60) 36% (58) 2% (20) 7% () 8% (2) 6Trump Job Disapprove 43% (99) 34% (79) % (26) 6% (3) 6% (3) 230Trump Job Strongly Approve 38% (29) 3% (24) % (9) 7% (6) 2% (9) 76Trump Job Somewhat Approve 36% (3) 4% (35) 3% () 6% (5) 4% (4) 85Trump Job Somewhat Disapprove 42% (35) 37% (3) 8% (7) 9% (7) 4% (3) 83Trump Job Strongly Disapprove 43% (63) 33% (48) 4% (20) 4% (5) 7% (0) 46#1 Issue: Economy 38% (47) 38% (48) 9% (2) 6% (7) 9% () 24#1 Issue: Health Care 42% (34) 27% (22) 7% (4) 4% (3) 9% (7) 792016 Vote: Hillary Clinton 44% (58) 39% (50) 8% (0) 3% (4) 6% (8) 302016 Vote: Donald Trump 33% (42) 39% (50) 5% (9) 8% (0) 5% (6) 282016 Vote: Didnt Vote 43% (52) 27% (32) 2% (4) 7% (9) % (3) 2Voted in 2014: Yes 36% (86) 38% (9) 3% (30) 7% (6) 7% (6) 240Voted in 2014: No 45% (80) 32% (57) 0% (7) 5% (8) 8% (5) 782012 Vote: Barack Obama 37% (5) 38% (53) 0% (4) 9% (3) 7% (9) 402012 Vote: Mitt Romney 38% (38) 35% (35) 5% (5) 4% (4) 7% (7) 002012 Vote: Didn’t Vote 46% (75) 32% (52) 0% (7) 5% (8) 8% (2) 64



201

Table HR8_4



originalSomewhat




Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 484-Region: Northeast 34% (3) 38% (34) 9% (8) % (9) 8% (7) 894-Region: Midwest 38% (38) 35% (35) 9% (9) 9% (9) 9% (9) 024-Region: South 5% (75) 26% (39) 5% (23) 2% (3) 6% (9) 494-Region: West 28% (22) 52% (40) 8% (6) 4% (3) 8% (6) 78Favorable of Trump 35% (54) 37% (56) 2% (9) 8% (2) 9% (3) 54Unfavorable of Trump 43% (02) 36% (86) 0% (25) 4% () 6% (3) 236Very Favorable of Trump 40% (30) 30% (23) 9% (7) % (9) 0% (8) 77Somewhat Favorable of Trump 3% (24) 43% (33) 5% (2) 4% (3) 7% (5) 77Somewhat Unfavorable of Trump 50% (33) 30% (20) 8% (6) 9% (6) 3% (2) 67Very Unfavorable of Trump 4% (69) 39% (66) % (9) 3% (4) 7% () 69Frequent TVWatcher 4% (47) 34% (2) % (39) 6% (22) 8% (29) 358Frequent Movie Watchers 45% (0) 32% (72) 2% (27) 4% (9) 7% (6) 225Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


202


Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the following shows?The X-Files


originalSomewhat




Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Gender: Male 33% (49) 40% (59) 7% (25) 4% (6) 7% () 49Gender: Female 39% (43) 29% (32) 3% (5) 4% (4) 5% (6) 0Age: 18-29 23% (3) 33% (9) 26% (5) 5% (3) 3% (8) 57Age: 30-44 40% (29) 3% (22) 3% (0) 3% (2) 3% (0) 72Age: 45-54 29% (5) 3% (6) 20% () 7% (4) 3% (7) 52Millennial: Age 22-37 27% (9) 33% (23) 8% (2) 5% (4) 7% (2) 70Generation X: Age 38-53 40% (35) 24% (2) 9% (7) 5% (5) % (0) 88Boomers: Age 54-72 46% (35) 44% (34) 6% (5) 2% () 2% () 75PID: Dem (no lean) 35% (33) 43% (4) 7% (6) % () 5% (5) 95PID: Ind (no lean) 43% (33) 36% (28) 8% (6) 2% () % (9) 78PID: Rep (no lean) 30% (26) 26% (22) 20% (7) 9% (8) 5% (3) 86PID/Gender: DemMen 33% (7) 44% (23) 9% (0) % () 3% () 5PID/Gender: Rep Men 35% (20) 26% (5) 9% () 9% (5) 2% (7) 58Ideo: Liberal (1-3) 36% (4) 34% (39) 8% (20) 3% (4) 8% (9) 4Ideo: Moderate (4) 39% (2) 34% (8) 8% (0) 6% (3) 3% () 53Ideo: Conservative (5-7) 36% (23) 45% (28) 6% (4) 4% (2) 9% (6) 63Educ: College 36% (62) 28% (48) 20% (34) 4% (7) 2% (20) 7Educ: Bachelors degree 42% (24) 45% (26) 5% (3) 5% (3) 4% (3) 57Income: Under 50k 34% (52) 30% (46) 20% (32) 3% (5) 2% (9) 54Income: 50k-100k 36% (24) 42% (28) 9% (6) 6% (4) 7% (5) 68Ethnicity: White 36% (69) 38% (72) 3% (25) 3% (6) 0% (9) 90Relig: Protestant 39% (23) 48% (29) 7% (4) 4% (2) 2% () 60Relig: Evangelical 46% (32) 26% (8) 7% (2) 3% (2) 8% (6) 69Relig: Non-Evang. Catholics 25% (4) 54% (3) 9% (5) 3% (2) 9% (5) 57Relig: All Christian 36% (46) 39% (49) 4% (7) 3% (4) 8% () 26



203

Table HR8_5



originalSomewhat




Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Community: Urban 37% (30) 42% (35) 2% (0) 2% (2) 7% (5) 82Community: Suburban 33% (37) 32% (35) 20% (23) 3% (3) % (3) 0Community: Rural 38% (25) 32% (2) % (7) 7% (5) 3% (8) 66Employ: Private Sector 44% (40) 34% (32) 2% () 2% (2) 7% (7) 92Military HH: Yes 48% (27) 30% (7) % (6) 8% (5) 2% () 56Military HH: No 32% (65) 37% (74) 6% (33) 2% (5) 2% (25) 203RD/WT: Right Direction 34% (37) 38% (4) 2% (4) 6% (7) 0% () 09RD/WT: Wrong Track 37% (55) 33% (50) 7% (26) 2% (3) 0% (6) 50Trump Job Approve 35% (36) 38% (40) 2% (3) 6% (6) 8% (9) 04Trump Job Disapprove 38% (54) 33% (47) 8% (25) 2% (3) 0% (4) 44Trump Job Strongly Approve 36% (20) 37% (2) 8% (4) 7% (4) 2% (7) 57Trump Job Strongly Disapprove 40% (39) 34% (33) 8% (8) % () 6% (6) 97#1 Issue: Economy 30% (26) 43% (37) 2% (0) 3% (3) 2% (0) 85#1 Issue: Health Care 48% (25) 26% (4) 9% (0) 2% () 4% (2) 532016 Vote: Hillary Clinton 40% (37) 36% (33) 8% (6) 2% (2) 4% (4) 922016 Vote: Donald Trump 38% (30) 40% (3) 7% (6) 7% (6) 7% (6) 772016 Vote: Didnt Vote 23% (5) 3% (20) 22% (4) % () 23% (5) 64Voted in 2014: Yes 44% (77) 33% (58) 2% (2) 4% (7) 6% () 75Voted in 2014: No 7% (4) 40% (33) 22% (8) 3% (3) 8% (5) 842012 Vote: Barack Obama 4% (48) 37% (43) 5% (8) 2% (2) 5% (5) 62012 Vote: Mitt Romney 30% (8) 38% (23) 3% (8) 8% (5) % (6) 592012 Vote: Didn’t Vote 2% (4) 34% (22) 2% (4) 4% (3) 20% (3) 664-Region: Midwest 49% (28) 29% (7) 0% (6) 7% (4) 6% (3) 584-Region: South 33% (3) 40% (37) 9% (8) 2% (2) 6% (6) 934-Region: West 36% (24) 28% (8) 2% (8) 4% (3) 20% (3) 66Favorable of Trump 37% (37) 40% (4) 8% (8) 6% (6) 0% (0) 02Unfavorable of Trump 36% (52) 34% (49) 20% (28) 2% (2) 9% (3) 45Very Favorable of Trump 44% (22) 28% (4) 0% (5) 9% (5) 9% (4) 5Somewhat Favorable of Trump 29% (5) 52% (27) 5% (3) 3% (2) 0% (5) 5Very Unfavorable of Trump 38% (42) 35% (40) 2% (23) % () 5% (5)


204




originalSomewhat




Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Frequent TVWatcher 39% (80) 34% (68) 2% (25) 3% (7) 2% (24) 203Frequent Movie Watchers 42% (64) 30% (45) 3% (20) 2% (4) 2% (7) 50Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



205

Table HR8_6

Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the following shows?Arrested Development


originalSomewhat




Adults 28% (5) 45% (8) 4% (25) 6% () 7% (3) 82Gender: Male 29% (34) 45% (54) 4% (6) 6% (7) 7% (8) 9Gender: Female 27% (7) 44% (28) 4% (9) 7% (4) 8% (5) 62Age: 18-29 30% (20) 36% (24) 6% () 3% (9) 5% (3) 67Age: 30-44 32% (22) 45% (3) 3% (9) 3% (2) 8% (5) 69Millennial: Age 22-37 3% (28) 4% (37) 3% (2) 9% (8) 5% (5) 90PID: Dem (no lean) 3% (25) 48% (38) 2% (9) 5% (4) 4% (4) 80PID: Rep (no lean) 20% () 49% (27) 7% (9) 7% (4) 8% (4) 56Ideo: Liberal (1-3) 29% (27) 44% (4) 4% (3) 7% (6) 7% (6) 93Educ: College 27% (28) 46% (48) 7% (7) 4% (4) 6% (6) 04Educ: Bachelors degree 32% (6) 4% (2) 2% (6) 9% (4) 7% (4) 5Income: Under 50k 22% (2) 47% (45) 2% (20) 6% (6) 4% (4) 95Income: 50k-100k 33% (8) 43% (24) 7% (4) 0% (5) 7% (4) 55Ethnicity: White 3% (44) 43% (60) 3% (9) 6% (8) 8% () 4Relig: All Christian 24% (2) 49% (42) 7% (4) 5% (4) 5% (4) 85Community: Urban 26% (7) 48% (32) % (7) 0% (7) 5% (3) 67Community: Suburban 3% (26) 45% (37) 3% (0) % () 0% (8) 83Employ: Private Sector 29% (25) 50% (42) 3% () 5% (4) 4% (3) 84Military HH: No 27% (43) 45% (7) 6% (24) 4% (7) 7% (2) 56RD/WT: Right Direction 2% (5) 50% (35) % (8) 0% (7) 8% (6) 70RD/WT: Wrong Track 32% (36) 4% (46) 6% (8) 4% (4) 6% (7) Trump Job Approve 30% (9) 33% (2) 6% (0) 9% (6) 2% (8) 64Trump Job Disapprove 28% (32) 5% (59) 2% (4) 5% (5) 4% (5) 6Trump Job Strongly Disapprove 35% (29) 44% (35) % (9) 5% (4) 5% (4) 8#1 Issue: Economy 26% (5) 45% (26) 7% (0) 4% (2) 8% (5) 592016 Vote: Hillary Clinton 29% (24) 49% (42) 0% (8) 7% (6) 5% (5) 84Voted in 2014: Yes 29% (34) 47% (55) % (3) 6% (7) 7% (8) 7Voted in 2014: No 27% (7) 4% (27) 9% (2) 6% (4) 7% (5) 65


206


Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the following shows?Arrested Development


originalSomewhat




Adults 28% (5) 45% (8) 4% (25) 6% () 7% (3) 822012 Vote: Barack Obama 33% (26) 46% (35) 0% (8) 4% (3) 7% (5) 762012 Vote: Didn’t Vote 20% (3) 40% (25) 2% (3) 2% (7) 7% (4) 624-Region: South 33% (22) 46% (3) 4% (9) — (0) 7% (5) 67Favorable of Trump 25% (6) 46% (29) % (7) 7% (4) % (7) 63Unfavorable of Trump 29% (32) 47% (5) 4% (6) 5% (5) 5% (5) 09Very Unfavorable of Trump 3% (28) 47% (44) 3% (2) 5% (4) 4% (3) 92Frequent TVWatcher 30% (48) 43% (68) 4% (22) 5% (9) 7% () 57Frequent Movie Watchers 22% (24) 5% (55) 7% (8) 6% (6) 4% (4) 08Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



207

Table HR8_7

Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the following shows?Star Trek


originalSomewhat




Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Gender: Male 24% (64) 32% (84) 9% (50) 2% (3) 2% (32) 262Gender: Female 30% (46) 24% (36) 22% (34) 5% (8) 20% (30) 54Age: 18-29 29% (22) 37% (28) 20% (5) 4% (3) % (8) 76Age: 30-44 24% (29) 27% (32) 2% (26) 4% (6) 4% (6) 9Age: 45-54 27% (25) 27% (25) 8% (7) 3% (2) 5% (4) 93Age: 55-64 22% (6) 3% (22) 9% (3) 8% (6) 20% (4) 7Age: 65+ 32% (8) 2% (2) 24% (3) 4% (2) 9% () 56Millennial: Age 22-37 37% (38) 27% (28) 7% (7) 7% (7) 3% (3) 03Generation X: Age 38-53 22% (33) 26% (39) 2% (32) 6% (23) 5% (22) 50Boomers: Age 54-72 22% (27) 3% (38) 23% (29) 6% (8) 7% (2) 22PID: Dem (no lean) 30% (46) 30% (45) 2% (32) 6% (0) 2% (9) 5PID: Ind (no lean) 24% (29) 30% (35) 22% (26) 7% (8) 7% (2) 9PID: Rep (no lean) 24% (35) 27% (40) 8% (26) 4% (2) 6% (24) 46PID/Gender: DemMen 33% (33) 32% (3) 8% (8) 7% (7) 9% (9) 98PID/Gender: DemWomen 25% (3) 26% (4) 26% (4) 4% (2) 8% (9) 53PID/Gender: Ind Men 2% (4) 35% (25) 20% (4) 0% (7) 4% (0) 70PID/Gender: Rep Men 8% (7) 30% (28) 20% (8) 8% (7) 4% (3) 94PID/Gender: Rep Women 34% (8) 22% (2) 5% (8) 8% (4) 20% () 52Ideo: Liberal (1-3) 30% (50) 29% (49) 23% (38) 5% (9) 3% (22) 68Ideo: Moderate (4) 27% (26) 37% (34) 7% (6) 5% (4) 4% (3) 93Ideo: Conservative (5-7) 22% (29) 25% (32) 20% (25) 6% (20) 7% (22) 29Educ: College 30% (74) 26% (64) 9% (47) % (27) 4% (33) 246Educ: Bachelors degree 25% (26) 3% (33) 20% (2) 7% (8) 7% (8) 06Educ: Post-grad 5% (0) 37% (24) 23% (5) 6% (4) 9% (2) 64Income: Under 50k 32% (66) 26% (54) 9% (38) 7% (5) 5% (3) 205Income: 50k-100k 22% (29) 28% (36) 2% (27) 3% (7) 6% (2) 3Income: 100k+ 8% (5) 38% (30) 23% (9) 8% (6) 3% (0) 80


208




originalSomewhat




Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Ethnicity: White 24% (76) 30% (98) 20% (64) % (34) 5% (50) 322Ethnicity: Hispanic 30% (23) 29% (22) 8% (4) 2% (0) 2% (9) 79Ethnicity: Afr. Am. 43% (23) 9% (0) 2% () 9% (5) 8% (4) 53Relig: Protestant 27% (24) 25% (23) 30% (27) 9% (8) 0% (9) 9Relig: Roman Catholic 4% (8) 30% (7) 2% (2) 7% (4) 28% (6) 57Relig: Evangelical 29% (30) 29% (3) 20% (2) 0% (0) 2% (3) 06Relig: Non-Evang. Catholics 7% (6) 29% (27) 29% (26) 6% (6) 9% (8) 93Relig: All Christian 23% (46) 29% (58) 24% (48) 8% (6) 5% (30) 98Community: Urban 34% (35) 29% (30) 8% (8) 5% (5) 4% (5) 03Community: Suburban 23% (47) 29% (60) 22% (46) 9% (9) 6% (34) 206Community: Rural 26% (28) 29% (3) 8% (20) 3% (4) 3% (4) 07Employ: Private Sector 24% (39) 28% (46) 23% (38) 2% (9) 3% (22) 64Employ: Retired 27% (8) 30% (20) 20% (3) 6% (4) 7% (2) 67Military HH: Yes 5% (2) 37% (29) 9% (5) 4% () 5% () 77Military HH: No 29% (98) 27% (92) 20% (69) 8% (28) 5% (52) 338RD/WT: Right Direction 25% (4) 28% (46) 5% (25) 5% (25) 6% (27) 65RD/WT: Wrong Track 27% (68) 30% (74) 23% (59) 6% (4) 4% (36) 25Trump Job Approve 24% (39) 28% (44) 7% (28) 5% (25) 6% (25) 62Trump Job Disapprove 29% (70) 30% (72) 22% (54) 5% (2) 5% (36) 244Trump Job Strongly Approve 24% (9) 30% (23) 5% () 4% () 7% (3) 77Trump Job Somewhat Approve 24% (20) 26% (22) 20% (7) 7% (4) 4% (2) 85Trump Job Somewhat Disapprove 28% (2) 37% (27) 3% (9) 2% () 9% (4) 73Trump Job Strongly Disapprove 29% (49) 26% (45) 26% (44) 6% () 3% (22) 72#1 Issue: Economy 25% (34) 33% (44) 3% (8) 4% (9) 5% (20) 34#1 Issue: Health Care 32% (22) 28% (9) 8% (2) 6% (4) 6% () 69#1 Issue: Medicare / Social Security 34% (22) 22% (5) 24% (6) 2% () 8% (2) 672016 Vote: Hillary Clinton 32% (54) 30% (52) 20% (34) 5% (9) 3% (2) 72016 Vote: Donald Trump 25% (32) 32% (40) 6% (20) 3% (7) 4% (8) 282016 Vote: Didnt Vote 22% (5) 27% (8) 20% (3) 2% (8) 9% (3) 67



209

Table HR8_7



originalSomewhat




Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Voted in 2014: Yes 28% (87) 27% (83) 2% (64) 9% (29) 4% (44) 306Voted in 2014: No 2% (23) 34% (38) 8% (20) 9% (0) 7% (9) 02012 Vote: Barack Obama 30% (57) 32% (60) 22% (42) 5% (9) 2% (22) 92012 Vote: Mitt Romney 23% (26) 25% (28) 8% (2) 2% (4) 2% (23) 2012 Vote: Didn’t Vote 24% (23) 33% (3) 9% (8) 9% (9) 5% (4) 934-Region: Northeast 2% (6) 32% (25) 25% (20) 2% (2) 20% (6) 794-Region: Midwest 27% (22) 29% (24) 20% (6) 8% (6) 6% (3) 84-Region: South 25% (39) 29% (46) 20% (3) 3% (20) 2% (9) 554-Region: West 32% (32) 26% (26) 6% (6) % () 5% (5) 00Favorable of Trump 28% (47) 26% (42) 7% (27) 4% (22) 6% (26) 64Unfavorable of Trump 24% (57) 32% (76) 22% (53) 6% (5) 5% (35) 237Very Favorable of Trump 29% (22) 24% (9) 5% () 7% (3) 4% () 76Somewhat Favorable of Trump 28% (24) 27% (23) 8% (6) % (0) 7% (5) 88Very Unfavorable of Trump 26% (5) 3% (6) 24% (46) 7% (3) 2% (23) 94Frequent TVWatcher 27% (87) 29% (94) 20% (66) 9% (29) 5% (50) 325Frequent Movie Watchers 28% (60) 30% (64) 8% (39) % (23) 4% (30) 27Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the following shows?Gilmore Girls


originalSomewhat




Adults 29% (57) 39% (76) 6% (3) 2% (4) 4% (27) 95Gender: Male 22% (7) 33% (26) 26% (20) % () 8% (4) 77Gender: Female 34% (40) 43% (5) 0% () 2% (3) % (3) 8Age: 18-29 27% (9) 39% (28) 2% (5) 2% () 0% (7) 7Age: 30-44 3% (8) 33% (20) 20% (2) % () 5% (9) 59Millennial: Age 22-37 3% (24) 43% (33) 4% () 3% (2) 0% (8) 78PID: Dem (no lean) 29% (2) 46% (33) 4% (0) — (0) % (8) 72PID: Ind (no lean) 29% (6) 37% (20) 6% (9) 4% (2) 5% (8) 54PID: Rep (no lean) 30% (2) 34% (23) 8% (2) 3% (2) 6% () 69Ideo: Liberal (1-3) 24% (24) 34% (34) 24% (24) % () 7% (7) 99Ideo: Conservative (5-7) 33% (7) 46% (23) 9% (5) 4% (2) 7% (4) 50Educ: College 30% (39) 3% (40) 22% (28) 2% (3) 6% (20) 30Income: Under 50k 33% (37) 33% (37) 20% (22) 2% (3) 2% (3) 3Income: 50k-100k 2% (2) 42% (23) 4% (8) 3% () 20% () 55Ethnicity: White 3% (47) 4% (6) 3% (9) — () 5% (23) 49Relig: Evangelical 29% (6) 34% (9) 20% () 3% (2) 3% (7) 55Relig: All Christian 27% (26) 38% (37) 7% (7) 2% (2) 6% (6) 99Community: Urban 42% (2) 30% (5) 6% (8) 2% () 0% (5) 50Community: Suburban 8% (7) 46% (44) 20% (9) 2% (2) 4% (4) 95Community: Rural 38% (9) 35% (7) 9% (5) 2% () 6% (8) 50Employ: Private Sector 39% (28) 38% (27) 8% (6) — (0) 5% () 72Military HH: No 28% (48) 39% (67) 7% (29) 2% (3) 4% (24) 7RD/WT: Right Direction 30% (22) 37% (27) 3% (0) 3% (2) 8% (3) 74RD/WT: Wrong Track 29% (35) 4% (49) 8% (2) % () % (4) 2Trump Job Approve 27% (5) 42% (23) 20% () % () 0% (6) 55Trump Job Disapprove 33% (40) 39% (48) 6% (9) 2% (3) 0% (2) 22Trump Job Strongly Disapprove 29% (23) 39% (30) 6% (2) 2% () 3% (0) 77#1 Issue: Economy 24% (3) 50% (27) 7% (9) % () 8% (5) 54



211

Table HR8_8

Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the following shows?Gilmore Girls


originalSomewhat




Adults 29% (57) 39% (76) 6% (3) 2% (4) 4% (27) 952016 Vote: Hillary Clinton 32% (26) 46% (38) 9% (7) — (0) 3% () 822016 Vote: Didnt Vote 22% (3) 30% (8) 26% (5) 4% (2) 8% () 59Voted in 2014: Yes 32% (39) 39% (47) 4% (7) % () 3% (6) 9Voted in 2014: No 24% (8) 39% (30) 9% (4) 3% (3) 4% () 752012 Vote: Barack Obama 30% (23) 46% (35) % (8) — (0) 2% (9) 762012 Vote: Didn’t Vote 30% (22) 35% (25) 4% (0) 4% (3) 7% (2) 724-Region: South 3% (24) 36% (28) 20% (5) 4% (3) 9% (7) 77Favorable of Trump 3% (7) 48% (27) 9% (5) 3% () 0% (6) 56Unfavorable of Trump 30% (36) 38% (47) 8% (22) % () 3% (6) 22Very Unfavorable of Trump 28% (27) 4% (39) 7% (6) — (0) 4% (3) 94Frequent TVWatcher 3% (49) 42% (65) 4% (2) % (2) 2% (9) 56Frequent Movie Watchers 36% (34) 36% (34) 2% (20) % () 7% (6) 95Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


212


Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the following shows?Will & Grace


originalSomewhat




Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Gender: Male 20% (24) 37% (46) 22% (27) 9% () 2% (4) 23Gender: Female 33% (55) 33% (54) 5% (25) 3% (4) 7% (28) 66Age: 18-29 20% (2) 38% (24) 27% (7) 3% (9) 2% () 63Age: 30-44 3% (25) 33% (26) 7% (4) 2% (2) 7% (4) 8Age: 45-54 9% (0) 39% (20) 24% (2) % () 7% (9) 5Age: 65+ 45% (22) 8% (9) 9% (5) 9% (5) 9% (9) 50Millennial: Age 22-37 22% (9) 38% (33) 22% (9) 9% (8) 9% (8) 85Generation X: Age 38-53 28% (25) 32% (28) 20% (8) 2% (2) 8% (6) 88Boomers: Age 54-72 34% (30) 36% (3) 0% (9) % () 9% (7) 87PID: Dem (no lean) 28% (34) 30% (36) 20% (24) 5% (6) 6% (9) 9PID: Ind (no lean) 28% (25) 38% (34) 3% (2) 6% (5) 5% (3) 89PID: Rep (no lean) 25% (2) 37% (30) 2% (7) 5% (4) 2% (0) 8PID/Gender: DemMen 7% (9) 35% (8) 26% (3) 8% (4) 4% (7) 53PID/Gender: DemWomen 37% (24) 26% (7) 6% (0) 3% (2) 8% (2) 66PID/Gender: Ind Women 34% (9) 34% (9) 4% (8) % (0) 8% (0) 55Ideo: Liberal (1-3) 23% (29) 35% (44) 22% (27) 2% (2) 8% (22) 24Ideo: Moderate (4) 2% (6) 42% (3) 8% (4) 6% (5) 2% (9) 75Ideo: Conservative (5-7) 33% (2) 30% (9) 4% (9) % (7) % (7) 63Educ: College 28% (54) 32% (62) 8% (35) 6% (2) 5% (30) 94Educ: Bachelors degree 22% (4) 43% (28) 4% (9) 5% (3) 6% (0) 64Income: Under 50k 28% (42) 34% (5) 8% (27) 9% (3) 2% (8) 5Income: 50k-100k 26% (25) 33% (3) 9% (8) 3% (2) 8% (7) 93Ethnicity: White 27% (60) 36% (78) 8% (39) 2% (5) 7% (38) 220Ethnicity: Hispanic 29% (5) 46% (24) 8% (4) % (6) 7% (3) 52Relig: Protestant 22% (5) 27% (8) 7% (2) 7% (5) 26% (8) 67Relig: Roman Catholic 27% (8) 45% (29) 2% (8) 8% (5) 8% (5) 65



213

Table HR8_9



originalSomewhat




Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Relig: Evangelical 28% (8) 29% (8) 23% (5) 8% (5) 3% (8) 64Relig: Non-Evang. Catholics 24% (23) 37% (35) 6% (5) 6% (5) 7% (6) 94Relig: All Christian 26% (4) 34% (53) 9% (30) 7% (0) 5% (24) 58Community: Urban 24% (20) 32% (26) 30% (25) 4% (4) 0% (8) 83Community: Suburban 33% (48) 34% (49) 2% (8) 6% (8) 5% (22) 45Community: Rural 9% (2) 40% (25) 6% (0) 6% (3) 9% (2) 6Employ: Private Sector 29% (30) 36% (38) 6% (7) 3% (3) 6% (7) 05Military HH: No 26% (65) 37% (90) 20% (48) 2% (6) 5% (36) 246RD/WT: Right Direction 30% (34) 40% (45) 5% (6) 9% (0) 6% (7) 2RD/WT: Wrong Track 26% (46) 3% (55) 20% (36) 3% (6) 20% (35) 78Trump Job Approve 25% (20) 37% (30) 9% (6) 7% (6) 2% (9) 8Trump Job Disapprove 26% (49) 34% (64) 9% (35) 5% (0) 6% (3) 89Trump Job Somewhat Disapprove 32% (9) 3% (8) 0% (5) 5% (8) 2% (7) 57Trump Job Strongly Disapprove 23% (3) 35% (46) 23% (30) % () 8% (24) 32#1 Issue: Economy 28% (22) 40% (3) 6% (2) 3% (2) 4% () 78#1 Issue: Health Care 26% (5) 27% (6) 24% (4) 5% (3) 8% () 582016 Vote: Hillary Clinton 29% (38) 3% (4) 8% (24) 4% (5) 8% (23) 32016 Vote: Donald Trump 30% (23) 37% (28) 6% (3) 9% (7) 8% (6) 782016 Vote: Didnt Vote 24% (4) 37% (2) 22% (3) 6% (3) % (7) 58Voted in 2014: Yes 28% (55) 34% (68) 8% (35) 4% (8) 6% (3) 97Voted in 2014: No 26% (24) 35% (32) 9% (8) 8% (7) 2% () 922012 Vote: Barack Obama 28% (40) 30% (42) 2% (30) 4% (6) 7% (24) 42012 Vote: Mitt Romney 34% (8) 33% (8) 5% (8) 4% (2) 4% (8) 542012 Vote: Didn’t Vote 25% (2) 4% (34) 6% (3) 9% (7) 9% (7) 84-Region: Northeast 30% (9) 39% (24) 5% (9) 8% (5) 8% (5) 624-Region: Midwest 6% (9) 38% (2) 8% (0) 2% () 26% (4) 564-Region: South 32% (36) 3% (35) 9% (2) 7% (8) % (2) 24-Region: West 27% (6) 33% (9) 20% (2) 2% () 8% () 59


214




originalSomewhat




Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Favorable of Trump 23% (20) 39% (34) 6% (4) 4% (2) 9% (8) 88Unfavorable of Trump 26% (46) 34% (62) 2% (37) 2% (3) 7% (3) 80Somewhat Favorable of Trump 26% (3) 38% (9) 4% (7) 0% (5) 2% (6) 50Very Unfavorable of Trump 22% (3) 35% (50) 22% (3) 2% (3) 9% (26) 42Frequent TVWatcher 29% (7) 34% (85) 6% (40) 6% (4) 5% (37) 246Frequent Movie Watchers 37% (50) 30% (4) 8% (24) 2% (2) 3% (7) 34Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



215

Table HR8_10

Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the following shows?Hawaii Five-0


originalSomewhat




Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 335Gender: Male 20% (28) 29% (4) 29% (42) % (6) % (6) 43Gender: Female 7% (33) 9% (37) 32% (62) 7% (32) 4% (27) 9Age: 30-44 26% (7) 6% (0) 27% (7) 2% (8) 9% (2) 64Age: 45-54 3% (8) 6% (0) 32% (9) 9% (2) 9% (2) 6Age: 55-64 24% (8) 23% (8) 26% (20) 20% (5) 6% (5) 76Age: 65+ 6% (5) 27% (25) 39% (36) % (0) 8% (7) 94Millennial: Age 22-37 6% (8) 22% () 29% (5) % (6) 2% () 5Generation X: Age 38-53 20% (8) 5% (4) 3% (30) 7% (6) 8% (7) 94Boomers: Age 54-72 20% (3) 27% (42) 30% (46) 5% (24) 8% (2) 55PID: Dem (no lean) 20% (25) 27% (33) 32% (39) 5% (6) 6% (9) 23PID: Ind (no lean) 8% (6) 2% (9) 29% (27) 8% (7) 4% (3) 92PID: Rep (no lean) 7% (20) 22% (27) 3% (38) 2% (25) 9% () 20PID/Gender: DemWomen 23% (7) 25% (8) 27% (20) 6% (4) 9% (4) 73PID/Gender: Ind Women 5% (8) 6% (9) 35% (9) 25% (3) 0% (5) 55PID/Gender: Rep Men 22% (2) 28% (6) 25% (4) 8% (0) 6% (4) 57PID/Gender: Rep Women 2% (8) 6% (0) 37% (23) 23% (4) 2% (8) 63Ideo: Liberal (1-3) 24% (26) 23% (24) 33% (36) 9% (9) 2% (3) 08Ideo: Moderate (4) 6% (3) 23% (9) 33% (28) 5% (3) 2% (0) 83Ideo: Conservative (5-7) 5% (8) 23% (27) 3% (38) 8% (22) 3% (6) 2Educ: College 20% (45) 22% (52) 32% (74) 4% (33) % (26) 230Educ: Bachelors degree 3% (8) 29% (8) 27% (7) 7% () 4% (9) 64Income: Under 50k 23% (42) 22% (4) 30% (56) 4% (26) % (2) 85Income: 50k-100k 3% (4) 22% (24) 33% (36) 6% (8) 5% (7) 09Ethnicity: White 6% (44) 2% (56) 34% (9) 5% (39) 4% (38) 268Relig: Protestant 3% (3) 30% (30) 34% (33) 4% (4) 8% (8) 99Relig: Roman Catholic 20% () 7% (0) 3% (7) 9% () 3% (7) 55


216




originalSomewhat




Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 335Relig: Evangelical 24% (25) 9% (20) 28% (29) 2% (3) 7% (8) 04Relig: Non-Evang. Catholics % (0) 27% (24) 35% (32) 9% (8) 8% (7) 9Relig: All Christian 8% (35) 22% (44) 3% (6) 6% (3) 3% (25) 95Community: Urban 28% (2) 26% (20) 27% (2) % (8) 8% (6) 78Community: Suburban 7% (27) 22% (34) 29% (45) 5% (23) 7% (27) 55Community: Rural 3% (3) 24% (24) 37% (38) 7% (7) 0% (0) 03Employ: Private Sector 24% (27) 22% (25) 27% (3) 5% (7) % (3) 3Employ: Retired 6% (5) 29% (27) 37% (34) 9% (8) 9% (9) 92Military HH: Yes 24% (9) 24% (9) 25% (20) 4% () 3% (0) 79Military HH: No 6% (42) 23% (59) 33% (84) 4% (37) 3% (33) 255RD/WT: Right Direction 9% (29) 25% (38) 28% (42) 9% (29) 9% (3) 5RD/WT: Wrong Track 7% (32) 22% (40) 34% (62) 0% (9) 6% (30) 84Trump Job Approve 6% (24) 23% (34) 3% (46) 20% (30) % (6) 5Trump Job Disapprove 2% (36) 23% (40) 32% (55) 9% (6) 4% (24) 70Trump Job Strongly Approve 7% (2) 27% (9) 24% (6) 28% (9) 5% (3) 70Trump Job Somewhat Approve 5% (2) 9% (5) 37% (30) 3% () 6% (3) 8Trump Job Somewhat Disapprove 23% (3) 30% (7) 7% (9) 3% (7) 7% (9) 56Trump Job Strongly Disapprove 20% (23) 20% (23) 40% (46) 8% (9) 2% (4) 4#1 Issue: Economy 7% (5) 24% (2) 25% (2) 7% (5) 7% (4) 86#1 Issue: Security 9% (0) 30% (6) 29% (5) 3% (7) 9% (5) 53#1 Issue: Health Care 22% (3) 22% (3) 34% (20) 3% (8) 0% (6) 59#1 Issue: Medicare / Social Security 9% (5) 24% (8) 33% (25) 7% (3) 7% (6) 772016 Vote: Hillary Clinton 20% (24) 23% (28) 32% (39) 0% (2) 5% (8) 22016 Vote: Donald Trump 20% (26) 22% (29) 30% (4) 8% (25) 0% (4) 352016 Vote: Didnt Vote 8% () 26% (6) 27% (7) 3% (8) 6% (0) 6Voted in 2014: Yes 9% (47) 22% (53) 33% (80) 2% (28) 3% (3) 240Voted in 2014: No 5% (5) 26% (25) 25% (24) 2% (20) 3% (2) 952012 Vote: Barack Obama 24% (36) 8% (26) 35% (52) 0% (5) 4% (2) 492012 Vote: Mitt Romney 3% (2) 24% (22) 30% (28) 9% (8) 3% () 922012 Vote: Didn’t Vote 4% (2) 33% (27) 24% (9) 5% (2) 3% () 8



217

Table HR8_10



originalSomewhat




Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 3354-Region: Northeast 9% () 25% (5) 34% (2) 0% (6) 3% (8) 624-Region: Midwest 3% (0) 23% (7) 32% (23) 0% (7) 2% (5) 724-Region: South 2% (25) 2% (26) 28% (34) 9% (23) % (3) 204-Region: West 8% (5) 26% (2) 33% (26) 4% (2) 9% (7) 8Favorable of Trump 8% (26) 22% (33) 29% (43) 20% (30) 0% (5) 48Unfavorable of Trump 9% (33) 24% (4) 33% (57) 0% (6) 4% (25) 72Very Favorable of Trump 9% (4) 26% (20) 23% (7) 23% (8) 9% (7) 75Somewhat Favorable of Trump 7% (2) 9% (3) 35% (26) 7% (3) 2% (8) 73Very Unfavorable of Trump 8% (23) 2% (28) 38% (49) 0% (4) 3% (8) 3Frequent TVWatcher 20% (54) 22% (60) 3% (82) 4% (36) 3% (35) 267Frequent Movie Watchers 25% (39) 23% (36) 28% (43) 4% (23) 0% (5) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


218


Table HR8_11: And, after watching, do you prefer the original or the reboot for each of the following shows?Twin Peaks


originalSomewhat




Adults 26% (26) 38% (38) 5% (5) 5% (4) 6% (6) 99Gender: Male 22% (4) 37% (24) 20% (3) 6% (4) 5% (9) 64PID: Dem (no lean) 3% (5) 37% (8) % (6) 2% () 9% (9) 50Ideo: Liberal (1-3) 32% (7) 40% (2) 3% (7) 6% (3) 9% (5) 53Educ: College 27% (8) 32% (2) 9% (2) 6% (4) 6% (0) 66Income: Under 50k 26% (5) 42% (24) % (6) 5% (3) 7% (0) 58Ethnicity: White 28% (8) 38% (24) 3% (8) 6% (4) 4% (9) 62Community: Urban 23% (2) 42% (22) 7% (9) — (0) 9% (0) 52Military HH: No 28% (23) 36% (30) 8% (5) 5% (4) 2% (0) 83RD/WT: Wrong Track 29% (6) 34% (9) 5% (8) 7% (4) 5% (8) 55Trump Job Disapprove 3% (2) 38% (26) % (8) 6% (4) 4% (9) 682016 Vote: Hillary Clinton 29% (7) 42% (25) % (7) % () 7% (0) 59Voted in 2014: Yes 30% (2) 38% (27) 5% () 2% (2) 5% (0) 70Unfavorable of Trump 30% (7) 4% (23) % (6) 7% (4) % (6) 57Frequent TVWatcher 26% (22) 40% (33) 4% () 3% (2) 7% (4) 82Frequent Movie Watchers 26% (5) 47% (27) 2% (7) 4% (2) % (7) 58Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



219

Table HR8_12

Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the following shows?Battlestar Galactica


originalSomewhat




Adults 20% (35) 27% (48) 23% (4) 23% (4) 8% (4) 78Gender: Male 22% (27) 25% (30) 23% (28) 27% (33) 4% (5) 23Gender: Female 4% (8) 32% (8) 23% (3) 5% (8) 6% (9) 55Millennial: Age 22-37 23% (3) 37% (2) 24% (3) 3% (7) 5% (3) 57Generation X: Age 38-53 23% (5) 5% (9) 2% (3) 33% (2) 9% (5) 64PID: Dem (no lean) 27% (7) 32% (20) 0% (7) 25% (6) 6% (4) 63PID: Ind (no lean) 5% (9) 9% () 40% (24) 20% (2) 6% (4) 60PID: Rep (no lean) 6% (9) 30% (7) 9% (0) 23% (3) 2% (7) 55Ideo: Liberal (1-3) 9% (4) 9% (4) 25% (8) 3% (22) 5% (4) 7Educ: College 2% (25) 28% (33) 25% (29) 7% (20) 8% (9) 6Income: Under 50k 22% (20) 33% (30) 25% (23) 9% (8) % () 93Income: 50k-100k 7% (0) 26% (5) 22% (3) 32% (9) 3% (2) 59Ethnicity: White 22% (27) 25% (3) 7% (2) 26% (32) 0% (2) 23Relig: All Christian 5% (2) 25% (20) 26% (2) 25% (20) 8% (6) 79Community: Urban 8% (0) 42% (23) 7% (9) 6% (9) 7% (4) 54Community: Suburban 20% (6) 22% (8) 22% (8) 28% (22) 7% (6) 80Employ: Private Sector 23% (6) 34% (24) 7% (2) 24% (7) 2% () 7Military HH: No 23% (32) 25% (35) 2% (29) 23% (3) 8% () 36RD/WT: Right Direction 6% (3) 38% (3) 9% (6) 6% (3) % (9) 82RD/WT: Wrong Track 23% (22) 7% (7) 26% (25) 29% (28) 5% (5) 96Trump Job Approve 8% (2) 29% (20) 9% (3) 22% (5) 2% (8) 68Trump Job Disapprove 2% (23) 23% (25) 26% (28) 24% (26) 5% (5) 07Trump Job Strongly Disapprove 29% (20) 2% (8) 27% (8) 27% (9) 5% (3) 692016 Vote: Hillary Clinton 24% (9) 25% (9) 2% (6) 26% (20) 4% (3) 772016 Vote: Donald Trump 6% (9) 28% (7) 24% (5) 9% (2) 3% (8) 60Voted in 2014: Yes 20% (28) 24% (34) 2% (29) 26% (36) 8% () 382012 Vote: Barack Obama 22% (8) 9% (6) 26% (22) 27% (23) 6% (5) 844-Region: South 20% () 20% (2) 28% (6) 2% (2) % (6) 57


220


Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the following shows?Battlestar Galactica


originalSomewhat




Adults 20% (35) 27% (48) 23% (4) 23% (4) 8% (4) 78Favorable of Trump 4% (0) 3% (22) 24% (7) 20% (4) 0% (7) 7Unfavorable of Trump 23% (23) 23% (23) 22% (22) 27% (27) 6% (6) 0Very Unfavorable of Trump 25% (20) 8% (4) 24% (9) 28% (22) 6% (4) 80Frequent TVWatcher 2% (30) 23% (32) 24% (34) 26% (37) 6% (9) 42Frequent Movie Watchers 27% (28) 24% (25) 2% (23) 22% (23) 6% (6) 06Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



221

Table HR8_13

Table HR8_13: And, after watching, do you prefer the original or the reboot for each of the following shows?One Day at a Time


originalSomewhat




Adults 26% (24) 35% (32) 6% (5) 0% (9) 2% () 9Educ: College 26% (6) 39% (23) 3% (8) 0% (6) % (7) 60Income: Under 50k 2% () 48% (26) 9% (5) 8% (4) 4% (7) 53Ethnicity: White 27% (6) 34% (20) 5% (9) 0% (6) 4% (9) 60Military HH: No 25% (20) 34% (27) 7% (4) 0% (8) 4% () 79RD/WT: Wrong Track 27% (3) 8% (9) 24% (2) 4% (7) 6% (8) 50Trump Job Disapprove 25% (4) 35% (20) 7% (9) % (6) 3% (7) 55Voted in 2014: Yes 23% (5) 38% (25) 6% (0) 8% (6) 4% (9) 65Frequent TVWatcher 24% (4) 34% (20) 7% (0) 5% (9) 0% (6) 59Frequent Movie Watchers 29% (6) 32% (8) 4% (8) 5% (9) 0% (6) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


222


Table HR8_14: And, after watching, do you prefer the original or the reboot for each of the following shows?Samurai Jack


originalSomewhat




Adults 20% (24) 37% (45) 24% (29) 5% (6) 4% (7) 20Gender: Male 5% (3) 40% (33) 26% (22) 5% (5) 4% (2) 84Age: 18-29 2% (4) 4% (27) 7% () 6% (4) 5% (0) 65Millennial: Age 22-37 26% (3) 33% (7) 23% () 3% (2) 5% (7) 5Ideo: Liberal (1-3) 7% (0) 36% (20) 3% (8) 2% () 4% (8) 57Educ: College 24% (2) 35% (3) 26% (23) 5% (4) % (9) 89Income: Under 50k 26% (9) 40% (29) 9% (3) 4% (3) % (8) 72Ethnicity: White 2% (6) 35% (26) 25% (9) 4% (3) 5% () 75Community: Urban 25% (3) 38% (9) 7% (9) 6% (3) 4% (7) 50Military HH: No 20% (2) 37% (38) 26% (27) 5% (5) 3% (3) 04RD/WT: Wrong Track 23% (7) 29% (2) 25% (9) 8% (6) 5% () 73Trump Job Disapprove 22% (9) 40% (34) 22% (9) 5% (4) % (9) 84Trump Job Strongly Disapprove 27% (5) 29% (6) 26% (4) 5% (3) 2% (6) 54Voted in 2014: Yes 3% (9) 4% (28) 27% (8) 2% (2) 7% (2) 69Voted in 2014: No 29% (5) 32% (6) 2% () 8% (4) 9% (5) 52012 Vote: Didn’t Vote 24% (5) 39% (25) 7% () 7% (4) 3% (8) 63Unfavorable of Trump 2% (8) 42% (36) 2% (8) 5% (5) % (9) 85Very Unfavorable of Trump 23% (5) 35% (23) 26% (7) 5% (3) % (7) 65Frequent TVWatcher 20% (9) 38% (36) 24% (23) 5% (5) 3% (3) 96Frequent Movie Watchers 24% (8) 38% (29) 20% (5) 4% (3) 4% (0) 75Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



223

Table HR8_15

Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the following shows?Doctor Who


originalSomewhat




Adults 7% (40) 27% (62) 23% (54) 7% (40) 5% (35) 230Gender: Male 5% (22) 22% (3) 25% (35) 23% (32) 5% (2) 4Gender: Female 20% (8) 34% (3) 2% (9) 9% (8) 6% (4) 89Age: 18-29 5% (2) 29% (24) 25% (20) 8% (5) 3% () 82Age: 30-44 3% (8) 26% (6) 20% (3) 27% (7) 3% (8) 63Millennial: Age 22-37 7% (5) 28% (2) 28% (2) 26% (9) 0% (8) 74Generation X: Age 38-53 24% (6) 2% (4) 7% () 6% () 22% (5) 67PID: Dem (no lean) 2% (0) 32% (27) 29% (24) 5% (3) 2% (0) 83PID: Ind (no lean) 24% (20) 27% (22) 20% (6) 8% (5) 2% (0) 82PID: Rep (no lean) 5% (0) 2% (3) 2% (4) 9% (2) 24% (6) 66PID/Gender: Ind Men 7% (9) 27% (4) 2% () 22% () 3% (7) 53Ideo: Liberal (1-3) 8% (9) 32% (34) 24% (25) 2% (3) 4% (5) 07Ideo: Moderate (4) 2% (6) 27% (3) 28% (4) % (6) 22% () 50Ideo: Conservative (5-7) 7% (0) 8% () 2% (3) 3% (8) 3% (8) 60Educ: College 20% (28) 29% (4) 9% (27) 6% (23) 6% (23) 42Educ: Bachelors degree % (6) 25% (4) 23% (3) 26% (5) 4% (8) 57Income: Under 50k 20% (26) 27% (36) 2% (29) 8% (24) 4% (9) 34Income: 50k-100k 3% (8) 33% (2) 9% (2) 6% (0) 8% () 63Ethnicity: White 9% (3) 23% (37) 22% (35) 20% (32) 5% (24) 58Ethnicity: Hispanic 24% (5) 8% () 20% (2) 23% (4) 5% (9) 62Relig: Evangelical 23% (5) 26% (7) 2% (3) 4% (9) 6% (0) 64Relig: All Christian 7% (9) 28% (3) 2% (23) 6% (8) 8% (20) 0Community: Urban 23% (9) 30% (26) 26% (22) 4% (2) 7% (6) 84Community: Suburban 3% (4) 24% (26) 23% (24) 2% (23) 8% (20) 07Employ: Private Sector 6% (4) 26% (23) 22% (9) 22% (9) 5% (3) 88Military HH: No 8% (33) 27% (50) 26% (47) 3% (25) 6% (29) 83RD/WT: Right Direction 7% (4) 39% (34) 6% (3) 6% (4) 3% () 86RD/WT: Wrong Track 7% (25) 20% (28) 28% (40) 8% (26) 7% (24) 44


224


Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the following shows?Doctor Who


originalSomewhat




Adults 7% (40) 27% (62) 23% (54) 7% (40) 5% (35) 230Trump Job Approve 9% (4) 23% (7) 23% (6) 7% (2) 8% (3) 72Trump Job Disapprove 6% (25) 29% (44) 23% (35) 8% (27) 4% (22) 53Trump Job Somewhat Disapprove 20% () 42% (22) 0% (5) 7% (9) % (6) 53Trump Job Strongly Disapprove 4% (4) 2% (2) 30% (30) 8% (8) 6% (6) 00#1 Issue: Economy 4% (8) 23% (3) 26% (5) 5% (9) 23% (4) 582016 Vote: Hillary Clinton 9% (8) 30% (27) 35% (3) 6% (5) 9% (8) 882016 Vote: Donald Trump 25% (6) 24% (5) 6% (0) 2% (3) 4% (9) 622016 Vote: Didnt Vote 29% (5) 25% (3) 3% (7) 0% (5) 23% (2) 5Voted in 2014: Yes 3% (2) 28% (43) 25% (39) 8% (28) 5% (23) 53Voted in 2014: No 25% (9) 24% (8) 9% (5) 5% (2) 6% (3) 772012 Vote: Barack Obama 5% (5) 28% (28) 3% (3) 6% (6) % () 022012 Vote: Didn’t Vote 24% (6) 3% (22) 2% (5) 4% (9) 0% (7) 694-Region: South 23% (2) 24% (2) 20% (8) 8% (6) 6% (4) 904-Region: West 8% (0) 26% (4) 27% (4) 8% (0) % (6) 53Favorable of Trump 24% (8) 29% (22) 8% (3) 6% (2) 3% (0) 76Unfavorable of Trump 3% (9) 27% (39) 25% (37) 7% (25) 7% (24) 44Very Unfavorable of Trump 4% (6) 25% (28) 27% (3) 8% (2) 6% (8) 4Frequent TVWatcher 9% (32) 27% (46) 23% (39) 9% (33) 3% (23) 72Frequent Movie Watchers 23% (29) 29% (37) 9% (24) 7% (22) 2% (5) 27Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



225

Table HR8_16

Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the following shows?DuckTales


originalSomewhat




Adults 26% (4) 29% (44) 20% (32) 8% (3) 7% (26) 55Gender: Male 30% (28) 20% (8) 28% (26) 9% (8) 4% (3) 93Gender: Female 2% (3) 42% (26) 9% (6) 8% (5) 2% (3) 62Age: 18-29 8% () 28% (7) 32% (20) 9% (5) 3% (8) 6Age: 30-44 32% (8) 27% (5) 7% (9) 6% (3) 7% (9) 55Millennial: Age 22-37 23% (5) 29% (9) 22% (5) % (7) 6% (0) 67PID: Dem (no lean) 23% (4) 29% (9) 5% (0) 9% (6) 24% (5) 64Ideo: Liberal (1-3) 2% (3) 9% (2) 37% (23) 7% (4) 7% () 62Educ: College 27% (26) 32% (32) 9% (9) 5% (5) 7% (7) 98Income: Under 50k 28% (24) 30% (25) 2% (8) 7% (6) 4% (2) 86Income: 50k-100k 24% (2) 22% (2) 24% (2) 0% (5) 2% () 52Ethnicity: White 28% (3) 29% (32) 5% (7) 9% (0) 9% (2) Relig: All Christian 27% (9) 28% (9) 9% (4) 8% (6) 8% (3) 70Community: Urban 2% (2) 27% (6) 27% (6) 0% (6) 6% (0) 60Community: Suburban 30% (20) 34% (22) 6% () 9% (6) 2% (8) 67Employ: Private Sector 28% (20) 27% (9) 23% (6) 0% (7) 2% (9) 70Military HH: No 27% (37) 27% (37) 22% (3) 9% (2) 6% (2) 38RD/WT: Right Direction 25% (20) 38% (30) 5% (2) 0% (7) 2% (0) 79RD/WT: Wrong Track 28% (2) 9% (4) 26% (20) 7% (5) 2% (6) 77Trump Job Approve 29% (7) 27% (6) 6% (9) % (6) 8% () 58Trump Job Disapprove 25% (22) 28% (24) 24% (2) 7% (7) 6% (4) 89#1 Issue: Economy 34% (9) 25% (4) 2% () 4% (2) 6% (9) 542016 Vote: Hillary Clinton 29% (6) 33% (8) 8% (0) 2% () 8% (0) 55Voted in 2014: Yes 23% (9) 33% (27) 7% (4) 0% (8) 6% (3) 80Voted in 2014: No 29% (22) 24% (8) 24% (8) 6% (4) 7% (2) 752012 Vote: Barack Obama 24% (4) 26% (5) 20% (2) 0% (6) 20% (2) 582012 Vote: Didn’t Vote 23% (5) 28% (8) 27% (7) 7% (5) 5% (0) 654-Region: South 25% (5) 24% (4) 7% (0) 6% (9) 8% (0) 58


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Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the following shows?DuckTales


originalSomewhat




Adults 26% (4) 29% (44) 20% (32) 8% (3) 7% (26) 55Favorable of Trump 29% (7) 33% (20) 6% (0) 6% (4) 6% (0) 60Unfavorable of Trump 24% (20) 26% (23) 24% (20) % (9) 6% (4) 87Very Unfavorable of Trump 25% (5) 9% () 28% (7) 0% (6) 8% () 62Frequent TVWatcher 30% (37) 27% (33) 20% (25) 9% () 5% (8) 23Frequent Movie Watchers 33% (30) 27% (25) 9% (7) 7% (6) 4% (2) 90Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



227

Table HR8_17

Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the following shows?Lost in Space


originalSomewhat




Adults 2% (39) 23% (43) 25% (47) 20% (37) % (2) 86Gender: Male 26% (32) 9% (24) 25% (3) 23% (29) 8% (0) 26Gender: Female % (6) 30% (8) 26% (6) 4% (8) 9% () 60Millennial: Age 22-37 0% (5) 29% (5) 35% (8) 7% (9) 8% (4) 52Generation X: Age 38-53 27% (8) 2% (8) 2% (4) 28% (9) 3% (9) 67PID: Dem (no lean) 8% (3) 29% (2) 23% (6) 2% (5) 9% (6) 70PID: Ind (no lean) 27% (5) 8% (0) 22% (2) 25% (4) 8% (5) 56PID: Rep (no lean) 9% () 20% (2) 3% (9) 3% (8) 7% (0) 60Ideo: Liberal (1-3) 8% (4) 33% (25) 22% (7) 20% (5) 8% (6) 76Educ: College 22% (26) 25% (30) 2% (25) 2% (26) % (3) 20Income: Under 50k 7% (7) 29% (30) 23% (23) 5% (5) 5% (5) 0Income: 50k-100k 27% (6) 8% (0) 24% (4) 25% (4) 7% (4) 59Ethnicity: White 23% (32) 20% (27) 23% (32) 2% (30) 2% (7) 38Relig: Evangelical 20% (0) 24% (2) 2% () 20% (0) 5% (8) 5Relig: All Christian 24% (2) 7% (5) 24% (2) 23% (2) 2% () 89Community: Urban 7% (0) 27% (6) 3% (9) 7% (0) 8% (5) 60Community: Suburban 2% (4) 7% () 24% (6) 3% (2) 8% (5) 68Community: Rural 25% (4) 26% (5) 2% (2) % (6) 9% () 58Employ: Private Sector 30% (24) 6% (3) 26% (2) 22% (7) 6% (5) 80Military HH: No 2% (30) 23% (33) 26% (38) 9% (27) % (5) 44RD/WT: Right Direction 25% (22) 27% (24) 2% (9) 8% (6) 9% (8) 89RD/WT: Wrong Track 7% (6) 9% (9) 29% (28) 22% (2) 3% (3) 97Trump Job Approve 28% (2) 7% (3) 2% (5) 2% (5) 3% (0) 73Trump Job Disapprove 8% (8) 22% (23) 30% (3) 2% (22) 9% (9) 04Trump Job Strongly Disapprove 6% (2) 9% (4) 28% (2) 26% (9) 0% (8) 73#1 Issue: Economy 26% (4) 6% (9) 2% (2) 28% (5) 9% (5) 552016 Vote: Hillary Clinton 8% (4) 27% (20) 24% (8) 22% (6) 8% (6) 752016 Vote: Donald Trump 28% (5) 9% (0) 23% (3) 5% (8) 5% (8) 55


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Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the following shows?Lost in Space


originalSomewhat




Adults 2% (39) 23% (43) 25% (47) 20% (37) % (2) 86Voted in 2014: Yes 22% (33) 2% (3) 22% (33) 22% (33) 2% (8) 482012 Vote: Barack Obama 22% (22) 22% (2) 26% (25) 22% (2) 8% (8) 974-Region: South 25% (9) 28% (2) 2% (6) 9% (5) 7% (5) 76Favorable of Trump 29% (20) 20% (4) 22% (6) 8% (3) 2% (8) 7Unfavorable of Trump 7% (7) 23% (24) 28% (29) 23% (24) 9% (9) 04Very Unfavorable of Trump 7% (3) 20% (6) 29% (23) 27% (22) 7% (6) 8Frequent TVWatcher 9% (28) 24% (35) 24% (36) 2% (32) % (7) 47Frequent Movie Watchers 22% (25) 23% (25) 24% (26) 23% (26) 9% (0) 2Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



229

Table HR8_18

Table HR8_18: And, after watching, do you prefer the original or the reboot for each of the following shows?Dynasty


originalSomewhat




Adults 34% (36) 8% (9) 9% (2) 7% (8) 22% (23) 06Gender: Female 4% (24) 9% (6) 5% (9) 6% (3) 29% (7) 60Ideo: Liberal (1-3) 39% (20) 8% (4) 28% (4) 7% (4) 8% (9) 5Educ: College 35% (29) 7% (4) 6% (4) 7% (6) 24% (20) 83Income: Under 50k 35% (25) 9% (4) 8% (3) 4% (3) 24% (7) 72Ethnicity: White 30% (22) 8% (3) 7% (2) 8% (6) 26% (9) 7Relig: All Christian 32% (20) 4% (9) 6% (0) 9% (5) 30% (9) 62Military HH: No 3% (26) 5% (3) 23% (9) 7% (6) 24% (20) 83RD/WT: Wrong Track 33% (2) 0% (6) 20% (2) % (7) 27% (7) 62Trump Job Disapprove 37% (27) 9% (3) 5% () 9% (6) 20% (5) 7Voted in 2014: Yes 43% (27) 9% (2) 9% (2) 2% () 6% (0) 63Unfavorable of Trump 37% (22) 5% (9) 6% (9) 0% (6) 22% (3) 58Frequent TVWatcher 35% (28) 20% (6) 6% (3) 8% (6) 22% (7) 80Frequent Movie Watchers 45% (26) 6% (9) 8% (0) 7% (4) 3% (8) 57Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


230


Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the following shows?American Idol


originalSomewhat




Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 350Gender: Male 3% (53) 33% (58) 0% (7) 4% (6) 22% (38) 73Gender: Female 30% (53) 32% (56) 4% (24) 3% (6) 2% (37) 77Age: 18-29 32% (35) 3% (33) 8% (9) 3% (3) 6% (7) 07Age: 30-44 3% (24) 28% (22) 9% (7) 6% (5) 25% (9) 76Age: 45-54 27% (7) 34% (2) 2% (8) 4% (2) 24% (5) 63Age: 65+ 28% (7) 43% (26) 7% (4) 4% (2) 9% () 60Millennial: Age 22-37 40% (38) 29% (27) 3% (3) 6% (5) 2% () 94Generation X: Age 38-53 25% (25) 33% (33) 0% (0) 4% (4) 28% (27) 99Boomers: Age 54-72 26% (24) 35% (32) 9% (8) 2% (2) 28% (25) 9PID: Dem (no lean) 3% (44) 33% (46) % (6) 4% (6) 2% (30) 42PID: Ind (no lean) 27% (20) 30% (22) 8% (3) 3% (2) 23% (7) 74PID: Rep (no lean) 32% (43) 34% (46) 9% (3) 3% (4) 2% (29) 34PID/Gender: DemMen 34% (25) 26% (9) 0% (7) 4% (3) 25% (8) 73PID/Gender: DemWomen 27% (9) 39% (27) 2% (8) 4% (3) 7% (2) 69PID/Gender: Rep Men 3% (9) 38% (24) 6% (4) 3% (2) 22% (4) 63PID/Gender: Rep Women 33% (23) 3% (22) 3% (9) 3% (2) 2% (5) 7Ideo: Liberal (1-3) 33% (4) 42% (52) % (4) % () 4% (7) 25Ideo: Moderate (4) 28% (23) 22% (8) 2% (0) 7% (6) 32% (27) 84Ideo: Conservative (5-7) 30% (3) 33% (35) 3% (3) 2% (3) 2% (22) 04Educ: College 29% (72) 34% (84) 2% (30) 3% (7) 2% (53) 245Educ: Bachelors degree 33% (22) 3% (20) 9% (6) 5% (3) 22% (5) 66Income: Under 50k 37% (73) 28% (56) 2% (23) 4% (8) 8% (36) 95Income: 50k-100k 23% (23) 45% (46) 0% (0) 2% (2) 20% (2) 02Income: 100k+ 20% (0) 24% (3) 5% (8) 5% (3) 37% (9) 53Ethnicity: White 30% (8) 33% (88) % (29) 4% () 22% (59) 267Ethnicity: Hispanic 20% () 47% (26) % (6) 3% () 20% () 54



231

Table HR8_19



originalSomewhat




Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 350Relig: Protestant 26% (20) 40% (30) 9% (7) 2% (2) 23% (7) 76Relig: Roman Catholic 22% (2) 35% (20) 6% (4) 5% (3) 32% (8) 56Relig: Evangelical 27% (25) 34% (32) 6% (5) 2% (2) 22% (2) 95Relig: Non-Evang. Catholics 24% (8) 38% (30) 8% (6) 4% (3) 27% (2) 78Relig: All Christian 25% (44) 36% (62) 2% (2) 3% (5) 24% (42) 73Community: Urban 30% (30) 33% (33) 0% (0) 4% (4) 23% (23) 00Community: Suburban 29% (50) 28% (49) 4% (24) 4% (7) 24% (42) 72Community: Rural 33% (26) 42% (33) 0% (8) % () 4% () 79Employ: Private Sector 23% (27) 42% (50) 8% (9) 4% (5) 23% (27) 8Employ: Retired 36% (23) 42% (26) 5% (3) — (0) 7% () 63Military HH: Yes 24% (6) 42% (28) 6% () 4% (3) 4% (0) 68Military HH: No 32% (90) 30% (86) % (3) 3% (0) 23% (66) 282RD/WT: Right Direction 30% (45) 42% (63) 0% (5) 2% (3) 5% (22) 48RD/WT: Wrong Track 30% (6) 25% (5) 3% (27) 5% (0) 26% (53) 202Trump Job Approve 30% (40) 39% (53) 0% (3) 4% (5) 8% (25) 37Trump Job Disapprove 32% (6) 28% (53) 3% (26) 4% (7) 24% (46) 92Trump Job Strongly Approve 34% (2) 40% (25) 7% (5) 3% (2) 6% (0) 62Trump Job Somewhat Approve 26% (20) 38% (28) 2% (9) 5% (4) 20% (5) 75Trump Job Somewhat Disapprove 3% (20) 25% (6) 5% (0) 4% (2) 26% (7) 64Trump Job Strongly Disapprove 32% (4) 29% (37) 2% (6) 4% (5) 23% (29) 28#1 Issue: Economy 26% (30) 36% (4) 9% () 2% (2) 26% (29) 3#1 Issue: Health Care 40% (24) 24% (4) 0% (6) % (0) 25% (5) 60#1 Issue: Medicare / Social Security 32% (8) 33% (9) 3% (7) 4% (2) 9% () 582016 Vote: Hillary Clinton 3% (39) 30% (39) 3% (6) 5% (7) 2% (26) 282016 Vote: Donald Trump 30% (34) 38% (43) 9% (0) 4% (4) 20% (23) 32016 Vote: Didnt Vote 32% (28) 30% (26) 5% (3) % () 22% (20) 87Voted in 2014: Yes 30% (64) 33% (72) % (24) 4% (8) 22% (48) 25Voted in 2014: No 3% (42) 3% (42) 3% (8) 3% (4) 2% (28) 35


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originalSomewhat




Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 3502012 Vote: Barack Obama 27% (42) 36% (55) 2% (8) 4% (7) 2% (32) 532012 Vote: Mitt Romney 29% (20) 36% (24) 6% (4) % () 29% (9) 682012 Vote: Didn’t Vote 38% (42) 27% (30) 4% (6) 3% (3) 8% (20) 24-Region: Northeast 3% (7) 3% (7) % (6) 2% () 25% (4) 564-Region: Midwest 34% (30) 29% (25) 9% (8) 3% (3) 24% (2) 874-Region: South 25% (32) 35% (44) 7% (2) 4% (5) 9% (24) 264-Region: West 34% (27) 33% (27) 8% (6) 4% (3) 2% (7) 8Favorable of Trump 37% (50) 35% (46) 8% (0) 4% (5) 7% (22) 33Unfavorable of Trump 26% (50) 33% (65) 2% (24) 4% (8) 25% (49) 96Very Favorable of Trump 38% (28) 36% (26) 9% (6) 3% (2) 4% (0) 72Somewhat Favorable of Trump 36% (22) 33% (20) 7% (4) 5% (3) 20% (2) 6Very Unfavorable of Trump 27% (4) 32% (48) 2% (9) 4% (6) 25% (38) 52Frequent TVWatcher 3% (83) 32% (86) 0% (28) 4% () 23% (62) 269Frequent Movie Watchers 3% (52) 3% (52) 3% (2) 3% (6) 22% (36) 67Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



233

Table HR8_20

Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the following shows?Roseanne


originalSomewhat




Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 44Gender: Male 29% (58) 28% (55) 8% (36) 0% (20) 6% (33) 20Gender: Female 38% (92) 3% (74) 5% (37) 3% (8) 2% (29) 240Age: 18-29 9% (4) 40% (30) 7% (3) 2% (9) % (8) 74Age: 30-44 4% (54) 26% (33) 5% (9) 9% (2) 9% (2) 30Age: 45-54 34% (33) 25% (24) 8% (7) 3% (3) 9% (9) 95Age: 55-64 36% (27) 34% (25) 3% (9) 2% (2) 5% () 75Age: 65+ 32% (2) 25% (7) 22% (4) 4% (3) 7% () 66Millennial: Age 22-37 34% (42) 3% (38) 7% (20) 9% () 0% (2) 22Generation X: Age 38-53 39% (56) 24% (34) 5% (2) 6% (9) 6% (23) 44Boomers: Age 54-72 36% (49) 32% (44) 5% (20) 3% (4) 4% (9) 37PID: Dem (no lean) 4% (62) 30% (46) 3% (20) % (2) 4% (22) 53PID: Ind (no lean) 28% (34) 33% (4) 9% (23) 7% (9) 3% (6) 23PID: Rep (no lean) 32% (53) 26% (42) 8% (29) 0% (7) 4% (24) 65PID/Gender: DemMen 30% (9) 3% (20) 5% (9) 2% () 22% (4) 63PID/Gender: DemWomen 48% (43) 30% (26) 2% () % () 9% (8) 90PID/Gender: Ind Women 35% (27) 30% (23) 8% (4) 6% (5) 0% (8) 75PID/Gender: Rep Men 34% (3) 9% (7) 9% (7) 6% (4) 2% () 90PID/Gender: Rep Women 29% (22) 33% (25) 6% (2) 3% (3) 7% (3) 75Ideo: Liberal (1-3) 36% (50) 26% (36) 5% (2) 8% (0) 5% (20) 37Ideo: Moderate (4) 26% (29) 39% (45) 7% (9) 3% (4) 5% (7) 3Ideo: Conservative (5-7) 38% (54) 23% (33) 9% (28) 9% (3) % (5) 42Educ: College 35% () 26% (82) 8% (56) 7% (23) 3% (42) 33Educ: Bachelors degree 29% (25) 43% (37) 7% (6) 6% (5) 5% (3) 85Income: Under 50k 37% (93) 26% (65) 8% (45) 6% (5) 3% (34) 252Income: 50k-100k 3% (38) 3% (38) 6% (20) 8% (0) 4% (8) 24Income: 100k+ 28% (8) 4% (26) 2% (8) 4% (3) 5% (0) 65Ethnicity: White 34% (23) 3% (2) 6% (59) 6% (2) 4% (52) 367


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originalSomewhat




Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 44Ethnicity: Hispanic 29% (9) 9% (3) 8% (2) 7% (2) 7% () 67Relig: Protestant 28% (3) 28% (32) 22% (24) 7% (8) 6% (7) 2Relig: Roman Catholic 37% (25) 28% (9) % (8) 5% (3) 9% (3) 69Relig: Evangelical 4% (52) 24% (30) 9% (24) 8% (0) 9% () 28Relig: Non-Evang. Catholics 28% (3) 3% (35) 6% (8) 6% (7) 9% (2) 2Relig: All Christian 35% (84) 27% (65) 7% (4) 7% (8) 4% (32) 239Community: Urban 33% (35) 30% (32) 9% (2) 7% (7) 2% (2) 07Community: Suburban 35% (69) 32% (63) 3% (26) 7% (3) 4% (28) 99Community: Rural 34% (45) 26% (35) 9% (26) 6% (8) 6% (2) 34Employ: Private Sector 38% (66) 29% (5) 7% (29) 2% (4) 4% (24) 75Employ: Retired 30% (2) 3% (22) 8% (3) 3% (2) 7% (2) 69Military HH: Yes 43% (32) 6% (2) 23% (7) 8% (6) 0% (7) 74Military HH: No 32% (7) 32% (8) 5% (55) 6% (22) 5% (54) 366RD/WT: Right Direction 34% (63) 28% (52) 7% (32) 9% (6) 2% (22) 85RD/WT: Wrong Track 34% (86) 30% (78) 6% (40) 5% (2) 6% (40) 256Trump Job Approve 33% (6) 27% (50) 9% (35) 8% (5) 4% (26) 88Trump Job Disapprove 36% (82) 32% (73) 5% (34) 4% (0) 4% (3) 23Trump Job Strongly Approve 36% (33) 22% (20) 7% (6) % (0) 5% (4) 94Trump Job Somewhat Approve 30% (28) 32% (30) 20% (9) 5% (5) 3% (2) 94Trump Job Somewhat Disapprove 37% (26) 3% (22) 3% (0) 6% (5) 3% (9) 72Trump Job Strongly Disapprove 35% (56) 32% (5) 5% (25) 3% (5) 4% (22) 60#1 Issue: Economy 32% (43) 33% (45) 7% (23) 6% (9) % (5) 35#1 Issue: Security 33% (24) 28% (20) 9% (4) 8% (5) 3% (9) 72#1 Issue: Health Care 34% (27) 35% (28) % (9) 2% (2) 8% (4) 79#1 Issue: Medicare / Social Security 42% (27) 24% (5) 7% () 6% (4) % (7) 652016 Vote: Hillary Clinton 32% (50) 33% (5) 7% (27) 5% (7) 3% (9) 542016 Vote: Donald Trump 35% (53) 28% (42) 8% (28) 7% () 2% (8) 522016 Vote: Didnt Vote 39% (39) 25% (25) 4% (4) 7% (7) 5% (5) 00Voted in 2014: Yes 34% (99) 27% (80) 8% (54) 6% (9) 4% (4) 293Voted in 2014: No 34% (50) 34% (50) 3% (9) 6% (9) 4% (20) 48



235

Table HR8_20



originalSomewhat




Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 442012 Vote: Barack Obama 35% (67) 30% (57) 6% (3) 3% (5) 6% (30) 92012 Vote: Mitt Romney 30% (35) 27% (32) 5% (8) 3% (6) 5% (7) 82012 Vote: Didn’t Vote 37% (42) 30% (34) 5% (7) 6% (7) % (3) 34-Region: Northeast 38% (29) 34% (25) 4% (0) 2% (2) 2% (9) 754-Region: Midwest 24% (27) 35% (39) 7% (9) 5% (6) 8% (20) 4-Region: South 38% (63) 25% (4) 8% (30) 9% (4) % (8) 664-Region: West 35% (3) 27% (24) 5% (3) 7% (7) 6% (4) 89Favorable of Trump 34% (60) 26% (46) 20% (35) 8% (4) 3% (22) 78Unfavorable of Trump 35% (84) 32% (77) 4% (32) 5% () 4% (34) 239Very Favorable of Trump 39% (36) 2% (9) 9% (7) 0% (9) 2% () 93Somewhat Favorable of Trump 28% (24) 32% (27) 2% (8) 6% (5) 3% () 85Somewhat Unfavorable of Trump 46% (26) 35% (20) % (6) 3% (2) 5% (3) 57Very Unfavorable of Trump 32% (58) 3% (57) 4% (26) 5% (9) 7% (3) 82Frequent TVWatcher 37% (36) 27% (99) 7% (63) 5% (8) 4% (52) 368Frequent Movie Watchers 4% (90) 25% (55) 5% (33) 6% (3) 3% (28) 29Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


236


Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the following shows?MacGyver


originalSomewhat




Adults 27% (70) 32% (83) 2% (53) 7% (8) 3% (33) 255Gender: Male 30% (35) 28% (33) 26% (3) 7% (8) 9% () 6Gender: Female 25% (35) 36% (50) 6% (22) 7% (0) 6% (22) 39Age: 30-44 38% (22) 23% (4) 26% (5) 6% (4) 6% (4) 59Age: 65+ 25% (6) 4% (26) 9% (3) 3% (2) 3% (8) 65Generation X: Age 38-53 40% (32) 25% (20) 7% (4) 5% (4) 2% (0) 80Boomers: Age 54-72 2% (2) 37% (36) 2% (2) 8% (8) 2% (2) 97PID: Dem (no lean) 20% (2) 40% (4) 9% (20) 9% (9) 2% (2) 04PID: Ind (no lean) 34% (26) 27% (2) 25% (9) 5% (4) 9% (7) 77PID: Rep (no lean) 30% (23) 27% (20) 9% (4) 6% (5) 7% (3) 74PID/Gender: DemWomen 6% (0) 48% (29) 3% (8) 2% (7) % (6) 59Ideo: Liberal (1-3) 28% (27) 32% (32) 26% (25) 8% (8) 7% (7) 99Ideo: Moderate (4) 23% (2) 39% (2) 2% (6) 8% (5) 8% (0) 54Ideo: Conservative (5-7) 27% (22) 33% (26) 20% (6) 5% (4) 4% () 80Educ: College 25% (46) 36% (65) 8% (32) 7% (3) 4% (25) 80Income: Under 50k 23% (33) 35% (50) 9% (27) 5% (7) 7% (24) 42Income: 50k-100k 32% (29) 27% (25) 24% (2) 9% (8) 9% (8) 90Ethnicity: White 27% (52) 33% (64) 2% (4) 5% (0) 3% (25) 92Relig: Protestant 32% (20) 24% (5) 8% () 3% (8) 3% (8) 63Relig: Evangelical 37% (3) 26% (2) 4% () 0% (8) 3% () 82Relig: Non-Evang. Catholics 22% (4) 39% (25) 24% (6) 7% (5) 9% (6) 66Relig: All Christian 30% (45) 3% (46) 8% (27) 9% (3) % (6) 48Community: Urban 28% (20) 28% (2) 2% (6) 8% (6) 5% () 74Community: Suburban 27% (3) 37% (42) 2% (24) 5% (6) 0% () 3Community: Rural 27% (8) 29% (20) 9% (3) 9% (6) 5% (0) 67Employ: Private Sector 30% (23) 37% (28) 8% (3) 7% (5) 8% (6) 74Employ: Retired 28% (20) 34% (23) 9% (3) 5% (4) 3% (9) 69



237

Table HR8_21

Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the following shows?MacGyver


originalSomewhat




Adults 27% (70) 32% (83) 2% (53) 7% (8) 3% (33) 255Military HH: Yes 32% (8) 42% (23) 5% (8) 9% (5) 3% (2) 55Military HH: No 26% (52) 30% (60) 22% (44) 6% (3) 5% (3) 200RD/WT: Right Direction 29% (30) 35% (37) 9% (20) 5% (5) 2% (3) 05RD/WT: Wrong Track 26% (40) 3% (46) 22% (33) 8% (2) 3% (20) 50Trump Job Approve 32% (33) 28% (30) 20% (2) 5% (5) 5% (6) 05Trump Job Disapprove 25% (36) 35% (5) 2% (3) 8% () 0% (5) 44Trump Job Somewhat Approve 27% (7) 32% (9) 23% (4) 4% (3) 4% (9) 6Trump Job Somewhat Disapprove 28% (4) 37% (9) 3% (7) 7% (4) 5% (7) 5Trump Job Strongly Disapprove 23% (22) 35% (33) 26% (24) 8% (8) 8% (7) 94#1 Issue: Economy 32% (9) 37% (22) 9% () 3% (2) 9% (5) 59#1 Issue: Medicare / Social Security 20% (3) 4% (28) 7% () % (7) % (7) 672016 Vote: Hillary Clinton 2% (22) 40% (4) 25% (25) 6% (6) 8% (8) 02016 Vote: Donald Trump 37% (3) 28% (23) 7% (4) 4% (3) 5% (3) 84Voted in 2014: Yes 3% (54) 33% (58) 2% (36) 5% (9) 0% (7) 75Voted in 2014: No 9% (5) 30% (24) 20% (6) % (9) 9% (5) 802012 Vote: Barack Obama 27% (30) 34% (38) 20% (23) 9% (0) % (2) 32012 Vote: Mitt Romney 33% (22) 28% (9) 24% (6) % () 3% (9) 682012 Vote: Didn’t Vote 5% (0) 38% (24) 20% (3) % (7) 6% (0) 644-Region: Midwest 29% (6) 43% (24) 9% (5) 7% (4) 2% (7) 554-Region: South 26% (27) 24% (25) 28% (28) 2% (2) % () 024-Region: West 27% (5) 37% (2) 4% (8) — (0) 22% (3) 58Favorable of Trump 33% (32) 34% (33) 6% (6) 5% (5) 2% (2) 98Unfavorable of Trump 24% (35) 32% (46) 24% (35) 8% () 3% (9) 46Somewhat Favorable of Trump 30% (7) 36% (20) 9% (0) 5% (3) % (6) 55Very Unfavorable of Trump 24% (28) 3% (36) 26% (30) 8% (9) 2% (3) 6Frequent TVWatcher 28% (57) 30% (6) 22% (44) 8% (6) 2% (24) 202Frequent Movie Watchers 33% (40) 29% (36) 24% (29) 7% (9) 7% (9) 23Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


238


Table HR9_1: Have you watched any of the following TV shows?Friends

Demographic Yes, I have watched No, I have not watchedDon’t know / No

opinion Total N

Adults 72% (590) 22% (482) 6% (29) 220Gender: Male 69% (737) 22% (239) 8% (87) 062Gender: Female 75% (853) 2% (243) 4% (42) 39Age: 18-29 72% (355) 8% (88) 0% (47) 490Age: 30-44 8% (423) 6% (8) 4% (9) 524Age: 45-54 74% (302) 9% (78) 6% (26) 406Age: 55-64 75% (258) 22% (75) 4% (2) 346Age: 65+ 58% (252) 36% (59) 6% (25) 436Generation Z: 18-21 72% (44) 8% (36) 0% (2) 20Millennial: Age 22-37 77% (440) 6% (90) 7% (39) 568Generation X: Age 38-53 77% (466) 8% (0) 5% (32) 608Boomers: Age 54-72 68% (488) 29% (207) 3% (24) 79PID: Dem (no lean) 72% (556) 22% (68) 6% (45) 769PID: Ind (no lean) 73% (427) 22% (3) 5% (28) 586PID: Rep (no lean) 72% (607) 22% (82) 7% (57) 846PID/Gender: DemMen 69% (249) 22% (79) 9% (34) 362PID/Gender: DemWomen 75% (307) 22% (90) 3% (0) 407PID/Gender: Ind Men 7% (99) 24% (67) 5% (5) 28PID/Gender: Ind Women 75% (228) 2% (63) 4% (4) 305PID/Gender: Rep Men 69% (288) 22% (92) 9% (38) 49PID/Gender: Rep Women 75% (39) 2% (90) 4% (8) 427Ideo: Liberal (1-3) 73% (537) 20% (49) 7% (49) 735Ideo: Moderate (4) 76% (355) 2% (99) 3% (6) 470Ideo: Conservative (5-7) 70% (52) 25% (83) 5% (36) 740Educ: College 73% (098) 20% (309) 7% (06) 53Educ: Bachelors degree 72% (320) 24% (09) 4% (6) 444Educ: Post-grad 7% (72) 26% (64) 3% (7) 244



239

Table HR9_1



opinion Total N

Adults 72% (590) 22% (482) 6% (29) 220Income: Under 50k 7% (903) 23% (289) 7% (88) 280Income: 50k-100k 75% (465) 20% (26) 5% (29) 69Income: 100k+ 74% (222) 22% (67) 4% (3) 302Ethnicity: White 73% (263) 22% (38) 5% (79) 723Ethnicity: Hispanic 70% (244) 9% (67) % (39) 350Ethnicity: Afr. Am. 69% (89) 22% (6) 9% (25) 274Ethnicity: Other 68% (39) 20% (40) 2% (25) 204Relig: Protestant 68% (366) 27% (45) 5% (27) 539Relig: Roman Catholic 75% (282) 9% (73) 6% (22) 378Relig: Something Else 74% (64) 2% (45) 5% () 22Relig: Jewish 79% (46) 8% () 2% () 58Relig: Evangelical 73% (458) 20% (24) 7% (44) 626Relig: Non-Evang. Catholics 72% (40) 24% (34) 4% (24) 559Relig: All Christian 72% (859) 22% (258) 6% (68) 85Relig: All Non-Christian 74% (64) 2% (45) 5% () 22Community: Urban 7% (386) 23% (26) 6% (34) 546Community: Suburban 74% (738) 22% (24) 4% (44) 997Community: Rural 7% (466) 2% (4) 8% (5) 658Employ: Private Sector 77% (544) 2% (46) 3% (20) 70Employ: Government 69% (22) 6% (28) 5% (27) 77Employ: Self-Employed 73% (47) 23% (48) 4% (8) 203Employ: Homemaker 80% (00) 8% (22) 2% (3) 26Employ: Student 73% (78) 6% (7) % (2) 06Employ: Retired 65% (299) 3% (4) 4% (2) 460Employ: Unemployed 7% (27) 23% (42) 6% () 79Employ: Other 72% (72) 6% (38) 2% (28) 239Military HH: Yes 7% (267) 22% (82) 7% (27) 376Military HH: No 72% (323) 22% (400) 6% (03) 825RD/WT: Right Direction 69% (640) 23% (209) 8% (73) 922RD/WT: Wrong Track 74% (950) 2% (272) 4% (57) 279


240




opinion Total N

Adults 72% (590) 22% (482) 6% (29) 220Trump Job Approve 70% (653) 24% (228) 6% (57) 937Trump Job Disapprove 75% (86) 20% (234) 5% (52) 47Trump Job Strongly Approve 64% (36) 29% (44) 7% (34) 494Trump Job Somewhat Approve 76% (337) 9% (84) 5% (23) 443Trump Job Somewhat Disapprove 76% (254) 8% (59) 7% (22) 336Trump Job Strongly Disapprove 75% (607) 22% (75) 4% (29) 8#1 Issue: Economy 74% (468) 22% (40) 4% (24) 632#1 Issue: Security 70% (22) 24% (74) 6% (8) 304#1 Issue: Health Care 7% (25) 22% (79) 7% (24) 354#1 Issue: Medicare / Social Security 68% (250) 24% (89) 7% (27) 366#1 Issue: Women’s Issues 73% (09) 20% (30) 7% (0) 49#1 Issue: Education 76% (22) 4% (23) 0% (7) 62#1 Issue: Energy 78% (84) 20% (2) 3% (3) 08#1 Issue: Other 75% (95) 20% (25) 5% (6) 272016 Vote: Hillary Clinton 76% (555) 9% (36) 5% (35) 7262016 Vote: Donald Trump 68% (505) 26% (90) 6% (45) 7402016 Vote: Someone else 69% (23) 27% (48) 5% (9) 792016 Vote: Didnt Vote 74% (405) 9% (04) 7% (4) 550Voted in 2014: Yes 7% (996) 23% (328) 6% (78) 40Voted in 2014: No 74% (595) 9% (54) 6% (52) 8002012 Vote: Barack Obama 74% (648) 2% (87) 5% (40) 8752012 Vote: Mitt Romney 69% (380) 26% (4) 5% (26) 5472012 Vote: Other 64% (60) 24% (22) 2% () 942012 Vote: Didn’t Vote 73% (498) 9% (32) 8% (52) 6824-Region: Northeast 70% (276) 24% (93) 6% (25) 3944-Region: Midwest 74% (340) 22% (00) 5% (22) 4624-Region: South 73% (603) 2% (77) 5% (45) 8254-Region: West 7% (372) 2% () 7% (37) 520Favorable of Trump 70% (644) 24% (222) 6% (58) 924Unfavorable of Trump 76% (868) 20% (234) 4% (42) 44



241

Table HR9_1



opinion Total N

Adults 72% (590) 22% (482) 6% (29) 220Very Favorable of Trump 64% (332) 28% (43) 8% (40) 55Somewhat Favorable of Trump 76% (32) 9% (79) 4% (8) 409Somewhat Unfavorable of Trump 8% (84) 5% (33) 5% (0) 228Very Unfavorable of Trump 75% (683) 22% (20) 3% (32) 96Frequent TVWatcher 75% (232) 2% (340) 5% (74) 646Frequent Movie Watchers 77% (763) 8% (78) 5% (49) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


242


Table HR9_4: Have you watched any of the following TV shows?Seinfeld


opinion Total N

Adults 67% (477) 27% (592) 6% (32) 220Gender: Male 68% (79) 25% (263) 8% (80) 062Gender: Female 67% (758) 29% (328) 5% (52) 39Age: 18-29 54% (265) 35% (70) % (55) 490Age: 30-44 74% (386) 2% (2) 5% (25) 524Age: 45-54 75% (304) 9% (78) 6% (24) 406Age: 55-64 72% (250) 24% (82) 4% (4) 346Age: 65+ 62% (272) 34% (49) 4% (5) 436Generation Z: 18-21 46% (92) 4% (83) 3% (26) 20Millennial: Age 22-37 66% (375) 26% (50) 8% (43) 568Generation X: Age 38-53 76% (460) 9% (6) 5% (32) 608Boomers: Age 54-72 69% (495) 28% (202) 3% (22) 79PID: Dem (no lean) 67% (56) 26% (20) 7% (52) 769PID: Ind (no lean) 67% (394) 28% (67) 4% (25) 586PID: Rep (no lean) 67% (567) 26% (224) 7% (55) 846PID/Gender: DemMen 65% (237) 25% (9) 9% (34) 362PID/Gender: DemWomen 69% (279) 27% (09) 4% (8) 407PID/Gender: Ind Men 70% (98) 25% (7) 4% (2) 28PID/Gender: Ind Women 64% (96) 3% (96) 4% (3) 305PID/Gender: Rep Men 68% (284) 24% (00) 8% (35) 49PID/Gender: Rep Women 66% (283) 29% (24) 5% (2) 427Ideo: Liberal (1-3) 67% (495) 27% (96) 6% (44) 735Ideo: Moderate (4) 73% (34) 23% (0) 4% (8) 470Ideo: Conservative (5-7) 67% (495) 28% (20) 5% (35) 740Educ: College 65% (978) 28% (48) 8% (7) 53Educ: Bachelors degree 74% (33) 24% (05) 2% (9) 444Educ: Post-grad 69% (69) 28% (69) 3% (7) 244



243

Table HR9_4



opinion Total N

Adults 67% (477) 27% (592) 6% (32) 220Income: Under 50k 64% (820) 29% (369) 7% (9) 280Income: 50k-100k 7% (440) 24% (49) 5% (30) 69Income: 100k+ 72% (27) 24% (74) 4% () 302Ethnicity: White 68% (73) 27% (46) 5% (89) 723Ethnicity: Hispanic 63% (22) 27% (95) 0% (33) 350Ethnicity: Afr. Am. 63% (73) 29% (79) 8% (23) 274Ethnicity: Other 64% (3) 25% (52) 0% (2) 204Relig: Protestant 68% (367) 28% (5) 4% (2) 539Relig: Roman Catholic 70% (265) 26% (97) 4% (5) 378Relig: Something Else 67% (48) 27% (59) 6% (4) 22Relig: Jewish 77% (45) 23% (4) — (0) 58Relig: Evangelical 65% (409) 27% (69) 8% (47) 626Relig: Non-Evang. Catholics 69% (386) 28% (54) 3% (9) 559Relig: All Christian 67% (795) 27% (324) 6% (67) 85Relig: All Non-Christian 67% (48) 27% (59) 6% (4) 22Community: Urban 63% (344) 3% (72) 6% (3) 546Community: Suburban 70% (702) 24% (237) 6% (58) 997Community: Rural 66% (432) 28% (83) 7% (44) 658Employ: Private Sector 72% (5) 24% (70) 4% (30) 70Employ: Government 59% (04) 3% (55) 0% (8) 77Employ: Self-Employed 68% (39) 27% (54) 5% (0) 203Employ: Homemaker 67% (84) 27% (34) 6% (8) 26Employ: Student 49% (52) 38% (40) 3% (4) 06Employ: Retired 67% (308) 29% (36) 4% (7) 460Employ: Unemployed 64% (4) 29% (52) 7% (3) 79Employ: Other 69% (65) 2% (50) 0% (24) 239Military HH: Yes 7% (266) 25% (96) 4% (4) 376Military HH: No 66% (2) 27% (496) 6% (8) 825RD/WT: Right Direction 66% (605) 28% (26) 6% (57) 922RD/WT: Wrong Track 68% (872) 26% (33) 6% (76) 279


244




opinion Total N

Adults 67% (477) 27% (592) 6% (32) 220Trump Job Approve 66% (620) 28% (265) 6% (52) 937Trump Job Disapprove 69% (796) 26% (297) 5% (54) 47Trump Job Strongly Approve 62% (307) 33% (62) 5% (26) 494Trump Job Somewhat Approve 7% (33) 23% (04) 6% (27) 443Trump Job Somewhat Disapprove 69% (23) 25% (83) 7% (22) 336Trump Job Strongly Disapprove 70% (564) 26% (24) 4% (32) 8#1 Issue: Economy 7% (45) 23% (43) 6% (38) 632#1 Issue: Security 65% (99) 3% (96) 3% (0) 304#1 Issue: Health Care 69% (243) 24% (83) 8% (27) 354#1 Issue: Medicare / Social Security 67% (246) 26% (95) 7% (24) 366#1 Issue: Women’s Issues 60% (89) 34% (5) 6% (9) 49#1 Issue: Education 6% (99) 3% (49) 8% (3) 62#1 Issue: Energy 70% (76) 29% (3) % () 08#1 Issue: Other 59% (74) 34% (43) 7% (9) 272016 Vote: Hillary Clinton 7% (57) 24% (76) 4% (32) 7262016 Vote: Donald Trump 67% (495) 29% (25) 4% (30) 7402016 Vote: Someone else 66% (9) 29% (52) 5% (9) 792016 Vote: Didnt Vote 62% (34) 27% (48) % (6) 550Voted in 2014: Yes 70% (974) 26% (359) 5% (68) 40Voted in 2014: No 63% (504) 29% (233) 8% (64) 8002012 Vote: Barack Obama 7% (622) 25% (25) 4% (39) 8752012 Vote: Mitt Romney 68% (372) 27% (46) 5% (29) 5472012 Vote: Other 7% (67) 25% (24) 3% (3) 942012 Vote: Didn’t Vote 6% (45) 30% (206) 9% (62) 6824-Region: Northeast 69% (272) 25% (00) 5% (2) 3944-Region: Midwest 7% (327) 25% (6) 4% (9) 4624-Region: South 66% (548) 26% (28) 7% (58) 8254-Region: West 63% (330) 30% (56) 7% (34) 520Favorable of Trump 66% (6) 29% (265) 5% (47) 924Unfavorable of Trump 69% (793) 26% (30) 4% (50) 44



245

Table HR9_4



opinion Total N



246


Table HR9_5: Have you watched any of the following TV shows?Charmed


opinion Total N

Adults 39% (850) 53% (57) 9% (94) 220Gender: Male 34% (359) 56% (595) 0% (08) 062Gender: Female 43% (490) 49% (562) 8% (87) 39Age: 18-29 33% (62) 54% (264) 3% (64) 490Age: 30-44 52% (27) 42% (220) 6% (33) 524Age: 45-54 44% (79) 48% (94) 8% (33) 406Age: 55-64 34% (6) 58% (202) 8% (28) 346Age: 65+ 28% (23) 64% (277) 8% (37) 436Generation Z: 18-21 25% (50) 59% (8) 6% (33) 20Millennial: Age 22-37 44% (249) 47% (269) 9% (50) 568Generation X: Age 38-53 48% (293) 44% (270) 7% (45) 608Boomers: Age 54-72 33% (239) 59% (427) 7% (53) 79PID: Dem (no lean) 40% (308) 5% (393) 9% (68) 769PID: Ind (no lean) 37% (26) 56% (326) 7% (44) 586PID: Rep (no lean) 39% (326) 52% (437) 0% (83) 846PID/Gender: DemMen 35% (26) 53% (9) 2% (45) 362PID/Gender: DemWomen 45% (82) 50% (202) 6% (23) 407PID/Gender: Ind Men 33% (93) 62% (75) 5% (3) 28PID/Gender: Ind Women 40% (23) 50% (5) 0% (30) 305PID/Gender: Rep Men 34% (4) 55% (229) 2% (49) 49PID/Gender: Rep Women 43% (86) 49% (208) 8% (34) 427Ideo: Liberal (1-3) 39% (284) 53% (388) 8% (62) 735Ideo: Moderate (4) 44% (204) 5% (240) 6% (26) 470Ideo: Conservative (5-7) 32% (236) 60% (44) 8% (63) 740Educ: College 42% (636) 48% (72) 0% (56) 53Educ: Bachelors degree 30% (33) 64% (283) 6% (28) 444Educ: Post-grad 33% (8) 63% (53) 4% () 244



247

Table HR9_5



opinion Total N

Adults 39% (850) 53% (57) 9% (94) 220Income: Under 50k 43% (548) 47% (607) 0% (25) 280Income: 50k-100k 37% (227) 56% (346) 8% (46) 69Income: 100k+ 25% (75) 68% (204) 8% (23) 302Ethnicity: White 37% (635) 55% (949) 8% (39) 723Ethnicity: Hispanic 38% (33) 50% (74) 2% (43) 350Ethnicity: Afr. Am. 52% (42) 38% (04) % (29) 274Ethnicity: Other 36% (73) 5% (04) 3% (27) 204Relig: Protestant 3% (64) 62% (332) 8% (43) 539Relig: Roman Catholic 32% (2) 59% (222) 9% (35) 378Relig: Something Else 53% (6) 42% (93) 5% (2) 22Relig: Jewish 36% (2) 55% (32) 9% (5) 58Relig: Evangelical 38% (240) 5% (38) % (67) 626Relig: Non-Evang. Catholics 30% (67) 62% (348) 8% (44) 559Relig: All Christian 34% (408) 56% (667) 9% () 85Relig: All Non-Christian 53% (6) 42% (93) 5% (2) 22Community: Urban 39% (25) 52% (285) 8% (46) 546Community: Suburban 36% (359) 56% (554) 8% (84) 997Community: Rural 42% (276) 48% (37) 0% (65) 658Employ: Private Sector 4% (293) 53% (374) 6% (43) 70Employ: Government 32% (57) 52% (93) 5% (27) 77Employ: Self-Employed 33% (67) 56% (4) % (22) 203Employ: Homemaker 45% (57) 49% (6) 6% (8) 26Employ: Student 29% (3) 60% (64) % (2) 06Employ: Retired 29% (34) 63% (292) 7% (34) 460Employ: Unemployed 47% (85) 42% (76) 0% (9) 79Employ: Other 53% (27) 35% (83) 2% (29) 239Military HH: Yes 39% (46) 54% (20) 8% (28) 376Military HH: No 39% (704) 52% (956) 9% (66) 825RD/WT: Right Direction 35% (327) 54% (495) % (00) 922RD/WT: Wrong Track 4% (522) 52% (662) 7% (94) 279


248




opinion Total N

Adults 39% (850) 53% (57) 9% (94) 220Trump Job Approve 37% (35) 54% (505) 9% (82) 937Trump Job Disapprove 40% (456) 53% (606) 7% (84) 47Trump Job Strongly Approve 36% (80) 55% (272) 8% (42) 494Trump Job Somewhat Approve 38% (7) 52% (232) 9% (4) 443Trump Job Somewhat Disapprove 40% (35) 50% (69) 0% (33) 336Trump Job Strongly Disapprove 40% (322) 54% (437) 6% (5) 8#1 Issue: Economy 4% (260) 53% (332) 6% (40) 632#1 Issue: Security 3% (96) 60% (83) 9% (26) 304#1 Issue: Health Care 40% (40) 50% (75) % (38) 354#1 Issue: Medicare / Social Security 38% (38) 5% (87) % (4) 366#1 Issue: Women’s Issues 43% (64) 50% (75) 7% (0) 49#1 Issue: Education 32% (52) 5% (83) 6% (27) 62#1 Issue: Energy 44% (47) 53% (57) 3% (3) 08#1 Issue: Other 42% (53) 5% (64) 7% (9) 272016 Vote: Hillary Clinton 40% (293) 52% (380) 7% (53) 7262016 Vote: Donald Trump 34% (249) 58% (428) 9% (63) 7402016 Vote: Someone else 42% (74) 54% (97) 4% (8) 792016 Vote: Didnt Vote 42% (233) 45% (247) 3% (7) 550Voted in 2014: Yes 37% (55) 56% (778) 8% (07) 40Voted in 2014: No 42% (334) 47% (379) % (87) 8002012 Vote: Barack Obama 40% (348) 54% (470) 7% (57) 8752012 Vote: Mitt Romney 34% (84) 59% (320) 8% (43) 5472012 Vote: Other 38% (36) 48% (45) 4% (3) 942012 Vote: Didn’t Vote 4% (282) 47% (39) 2% (8) 6824-Region: Northeast 36% (43) 57% (225) 6% (25) 3944-Region: Midwest 34% (57) 58% (269) 8% (37) 4624-Region: South 44% (362) 47% (390) 9% (73) 8254-Region: West 36% (88) 52% (273) % (59) 520Favorable of Trump 37% (339) 55% (506) 9% (79) 924Unfavorable of Trump 39% (45) 53% (62) 7% (82) 44



249

Table HR9_5



opinion Total N



250


Table HR9_6: Have you watched any of the following TV shows?Dr. Quinn Medicine Woman


opinion Total N

Adults 42% (935) 49% (089) 8% (77) 220Gender: Male 29% (30) 60% (638) % (4) 062Gender: Female 55% (625) 40% (45) 5% (62) 39Age: 18-29 5% (75) 70% (344) 4% (7) 490Age: 30-44 46% (24) 48% (249) 6% (33) 524Age: 45-54 45% (82) 46% (86) 9% (38) 406Age: 55-64 49% (70) 45% (57) 5% (9) 346Age: 65+ 6% (268) 35% (53) 4% (6) 436Generation Z: 18-21 8% (6) 77% (55) 5% (30) 20Millennial: Age 22-37 33% (85) 57% (324) 0% (59) 568Generation X: Age 38-53 46% (280) 46% (280) 8% (48) 608Boomers: Age 54-72 55% (392) 4% (295) 4% (32) 79PID: Dem (no lean) 4% (36) 50% (388) 8% (64) 769PID: Ind (no lean) 38% (223) 56% (327) 6% (36) 586PID: Rep (no lean) 47% (396) 44% (374) 9% (77) 846PID/Gender: DemMen 27% (97) 59% (25) 4% (50) 362PID/Gender: DemWomen 54% (29) 43% (74) 4% (4) 407PID/Gender: Ind Men 24% (66) 7% (98) 6% (6) 28PID/Gender: Ind Women 52% (57) 42% (29) 6% (9) 305PID/Gender: Rep Men 35% (47) 54% (224) % (48) 49PID/Gender: Rep Women 58% (249) 35% (49) 7% (29) 427Ideo: Liberal (1-3) 38% (276) 54% (395) 9% (64) 735Ideo: Moderate (4) 44% (207) 49% (232) 6% (30) 470Ideo: Conservative (5-7) 50% (369) 45% (333) 5% (38) 740Educ: College 43% (65) 48% (79) 9% (43) 53Educ: Bachelors degree 40% (78) 55% (246) 4% (20) 444Educ: Post-grad 44% (06) 5% (24) 6% (4) 244



251

Table HR9_6



opinion Total N

Adults 42% (935) 49% (089) 8% (77) 220Income: Under 50k 43% (55) 48% (62) 9% (8) 280Income: 50k-100k 45% (280) 48% (298) 7% (4) 69Income: 100k+ 35% (05) 59% (80) 6% (8) 302Ethnicity: White 45% (78) 48% (835) 6% (07) 723Ethnicity: Hispanic 30% (06) 58% (204) % (40) 350Ethnicity: Afr. Am. 38% (03) 49% (35) 3% (36) 274Ethnicity: Other 25% (52) 58% (9) 7% (34) 204Relig: Protestant 59% (39) 36% (96) 4% (24) 539Relig: Roman Catholic 36% (35) 58% (28) 6% (25) 378Relig: Something Else 45% (98) 48% (06) 7% (7) 22Relig: Jewish 36% (2) 60% (35) 3% (2) 58Relig: Evangelical 54% (339) 38% (237) 8% (50) 626Relig: Non-Evang. Catholics 42% (234) 53% (297) 5% (29) 559Relig: All Christian 48% (573) 45% (533) 7% (79) 85Relig: All Non-Christian 45% (98) 48% (06) 7% (7) 22Community: Urban 40% (26) 5% (279) 9% (5) 546Community: Suburban 4% (40) 52% (58) 7% (69) 997Community: Rural 47% (30) 44% (292) 9% (56) 658Employ: Private Sector 38% (273) 55% (390) 7% (47) 70Employ: Government 34% (60) 56% (99) % (9) 77Employ: Self-Employed 43% (86) 45% (90) 3% (26) 203Employ: Homemaker 56% (7) 38% (47) 6% (8) 26Employ: Student 8% (9) 79% (84) 3% (4) 06Employ: Retired 56% (256) 4% (87) 4% (7) 460Employ: Unemployed 33% (59) 57% (02) 0% (8) 79Employ: Other 5% (2) 38% (90) 2% (28) 239Military HH: Yes 53% (200) 42% (58) 5% (8) 376Military HH: No 40% (736) 5% (93) 9% (59) 825RD/WT: Right Direction 44% (40) 48% (444) 7% (68) 922RD/WT: Wrong Track 4% (525) 50% (645) 8% (08) 279


252




opinion Total N

Adults 42% (935) 49% (089) 8% (77) 220Trump Job Approve 47% (437) 47% (437) 7% (64) 937Trump Job Disapprove 4% (472) 52% (59) 7% (83) 47Trump Job Strongly Approve 50% (245) 43% (24) 7% (35) 494Trump Job Somewhat Approve 43% (92) 50% (223) 6% (28) 443Trump Job Somewhat Disapprove 4% (38) 53% (80) 6% (9) 336Trump Job Strongly Disapprove 4% (334) 5% (42) 8% (64) 8#1 Issue: Economy 40% (252) 52% (330) 8% (50) 632#1 Issue: Security 49% (50) 46% (40) 5% (4) 304#1 Issue: Health Care 42% (48) 48% (70) 0% (35) 354#1 Issue: Medicare / Social Security 57% (207) 36% (3) 8% (28) 366#1 Issue: Women’s Issues 40% (59) 5% (76) 9% (4) 49#1 Issue: Education 25% (40) 66% (06) 0% (6) 62#1 Issue: Energy 3% (33) 66% (7) 4% (4) 08#1 Issue: Other 36% (46) 52% (65) 2% (5) 272016 Vote: Hillary Clinton 43% (34) 49% (359) 7% (53) 7262016 Vote: Donald Trump 50% (368) 45% (33) 5% (4) 7402016 Vote: Someone else 42% (75) 53% (94) 6% (0) 792016 Vote: Didnt Vote 32% (77) 54% (300) 3% (73) 550Voted in 2014: Yes 48% (677) 46% (640) 6% (84) 40Voted in 2014: No 32% (259) 56% (449) 2% (93) 8002012 Vote: Barack Obama 46% (398) 49% (427) 6% (50) 8752012 Vote: Mitt Romney 52% (286) 42% (233) 5% (29) 5472012 Vote: Other 52% (49) 44% (42) 3% (3) 942012 Vote: Didn’t Vote 29% (200) 57% (387) 4% (95) 6824-Region: Northeast 36% (42) 56% (220) 8% (32) 3944-Region: Midwest 43% (98) 5% (234) 7% (30) 4624-Region: South 48% (396) 44% (359) 8% (69) 8254-Region: West 38% (200) 53% (275) 9% (45) 520Favorable of Trump 47% (434) 47% (432) 6% (59) 924Unfavorable of Trump 4% (464) 52% (600) 7% (80) 44



253

Table HR9_6



opinion Total N

Adults 42% (935) 49% (089) 8% (77) 220Very Favorable of Trump 49% (252) 44% (227) 7% (36) 55Somewhat Favorable of Trump 44% (8) 50% (205) 6% (23) 409Somewhat Unfavorable of Trump 42% (97) 49% () 9% (20) 228Very Unfavorable of Trump 40% (368) 53% (489) 7% (60) 96Frequent TVWatcher 44% (726) 49% (8) 7% (09) 646Frequent Movie Watchers 44% (435) 48% (479) 8% (76) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


254


Table HR9_7: Have you watched any of the following TV shows?Frasier


opinion Total N

Adults 63% (376) 3% (683) 6% (42) 220Gender: Male 60% (632) 32% (337) 9% (92) 062Gender: Female 65% (744) 30% (345) 4% (50) 39Age: 18-29 3% (52) 55% (27) 4% (67) 490Age: 30-44 64% (333) 3% (60) 6% (30) 524Age: 45-54 77% (3) 7% (70) 6% (24) 406Age: 55-64 79% (275) 8% (64) 2% (7) 346Age: 65+ 70% (306) 27% (8) 3% (3) 436Generation Z: 18-21 7% (34) 67% (35) 6% (32) 20Millennial: Age 22-37 5% (290) 40% (230) 8% (48) 568Generation X: Age 38-53 72% (437) 2% (29) 7% (4) 608Boomers: Age 54-72 77% (554) 2% (52) 2% (3) 79PID: Dem (no lean) 65% (497) 29% (22) 7% (5) 769PID: Ind (no lean) 6% (358) 34% (98) 5% (30) 586PID: Rep (no lean) 62% (52) 3% (263) 7% (6) 846PID/Gender: DemMen 60% (28) 29% (05) % (40) 362PID/Gender: DemWomen 69% (279) 29% (6) 3% () 407PID/Gender: Ind Men 6% (70) 34% (95) 6% (6) 28PID/Gender: Ind Women 62% (88) 34% (03) 4% (4) 305PID/Gender: Rep Men 58% (245) 33% (38) 9% (36) 49PID/Gender: Rep Women 65% (277) 29% (25) 6% (25) 427Ideo: Liberal (1-3) 63% (46) 30% (223) 7% (5) 735Ideo: Moderate (4) 67% (35) 28% (33) 5% (22) 470Ideo: Conservative (5-7) 63% (464) 33% (242) 5% (34) 740Educ: College 60% (95) 32% (478) 8% (2) 53Educ: Bachelors degree 67% (298) 30% (34) 3% (2) 444Educ: Post-grad 67% (64) 29% (7) 4% (9) 244



255

Table HR9_7



opinion Total N

Adults 63% (376) 3% (683) 6% (42) 220Income: Under 50k 60% (774) 32% (40) 7% (96) 280Income: 50k-100k 65% (400) 30% (84) 6% (35) 69Income: 100k+ 67% (202) 29% (88) 4% (2) 302Ethnicity: White 65% (7) 30% (58) 5% (88) 723Ethnicity: Hispanic 42% (48) 45% (56) 3% (46) 350Ethnicity: Afr. Am. 6% (67) 28% (78) % (30) 274Ethnicity: Other 45% (93) 43% (87) 2% (24) 204Relig: Protestant 72% (390) 25% (34) 3% (5) 539Relig: Roman Catholic 60% (228) 34% (28) 6% (22) 378Relig: Something Else 68% (50) 27% (60) 5% () 22Relig: Jewish 62% (36) 36% (2) 2% () 58Relig: Evangelical 64% (400) 28% (73) 8% (53) 626Relig: Non-Evang. Catholics 68% (380) 29% (6) 3% (9) 559Relig: All Christian 66% (780) 28% (334) 6% (7) 85Relig: All Non-Christian 68% (50) 27% (60) 5% () 22Community: Urban 58% (34) 36% (94) 7% (38) 546Community: Suburban 63% (627) 3% (30) 6% (60) 997Community: Rural 66% (435) 27% (79) 7% (45) 658Employ: Private Sector 67% (473) 30% (22) 3% (25) 70Employ: Government 53% (93) 35% (63) 2% (2) 77Employ: Self-Employed 63% (29) 3% (64) 5% (0) 203Employ: Homemaker 59% (74) 35% (44) 7% (8) 26Employ: Student 22% (23) 63% (67) 5% (6) 06Employ: Retired 72% (33) 25% (3) 4% (6) 460Employ: Unemployed 56% (0) 36% (64) 8% (4) 79Employ: Other 64% (52) 23% (56) 3% (3) 239Military HH: Yes 68% (256) 26% (99) 6% (2) 376Military HH: No 6% (2) 32% (583) 7% (2) 825RD/WT: Right Direction 6% (567) 3% (286) 7% (69) 922RD/WT: Wrong Track 63% (809) 3% (396) 6% (73) 279


256




opinion Total N

Adults 63% (376) 3% (683) 6% (42) 220Trump Job Approve 64% (596) 30% (285) 6% (57) 937Trump Job Disapprove 64% (730) 3% (355) 5% (62) 47Trump Job Strongly Approve 64% (36) 30% (50) 6% (28) 494Trump Job Somewhat Approve 63% (280) 30% (35) 6% (28) 443Trump Job Somewhat Disapprove 59% (200) 33% (0) 8% (26) 336Trump Job Strongly Disapprove 65% (530) 30% (245) 4% (35) 8#1 Issue: Economy 62% (392) 3% (99) 7% (4) 632#1 Issue: Security 66% (200) 3% (95) 3% (9) 304#1 Issue: Health Care 67% (236) 26% (93) 7% (25) 354#1 Issue: Medicare / Social Security 70% (257) 23% (85) 7% (24) 366#1 Issue: Women’s Issues 48% (7) 40% (59) 3% (9) 49#1 Issue: Education 52% (84) 39% (64) 9% (4) 62#1 Issue: Energy 55% (60) 4% (44) 4% (4) 08#1 Issue: Other 60% (76) 34% (44) 5% (7) 272016 Vote: Hillary Clinton 70% (509) 26% (87) 4% (30) 7262016 Vote: Donald Trump 65% (480) 30% (22) 5% (39) 7402016 Vote: Someone else 67% (2) 28% (5) 5% (8) 792016 Vote: Didnt Vote 48% (264) 4% (223) % (63) 550Voted in 2014: Yes 70% (986) 25% (345) 5% (69) 40Voted in 2014: No 49% (390) 42% (338) 9% (73) 8002012 Vote: Barack Obama 70% (66) 25% (26) 5% (43) 8752012 Vote: Mitt Romney 70% (384) 25% (35) 5% (28) 5472012 Vote: Other 73% (69) 23% (22) 4% (3) 942012 Vote: Didn’t Vote 45% (305) 45% (30) 0% (67) 6824-Region: Northeast 62% (245) 3% (2) 7% (28) 3944-Region: Midwest 66% (304) 30% (4) 4% (8) 4624-Region: South 62% (50) 30% (245) 8% (69) 8254-Region: West 6% (37) 34% (76) 5% (27) 520Favorable of Trump 63% (582) 3% (287) 6% (56) 924Unfavorable of Trump 65% (742) 3% (349) 5% (53) 44



257

Table HR9_7



opinion Total N



258


Table HR9_8: Have you watched any of the following TV shows?Alf


opinion Total N

Adults 56% (236) 36% (796) 8% (69) 220Gender: Male 53% (559) 37% (393) 0% (0) 062Gender: Female 59% (677) 35% (403) 5% (59) 39Age: 18-29 26% (25) 58% (284) 6% (80) 490Age: 30-44 74% (385) 22% (3) 5% (25) 524Age: 45-54 73% (295) 20% (83) 7% (28) 406Age: 55-64 63% (28) 33% (3) 4% (5) 346Age: 65+ 49% (23) 47% (204) 5% (20) 436Generation Z: 18-21 25% (5) 57% (5) 7% (35) 20Millennial: Age 22-37 44% (248) 45% (256) % (64) 568Generation X: Age 38-53 79% (482) 6% (95) 5% (30) 608Boomers: Age 54-72 58% (49) 38% (270) 4% (30) 79PID: Dem (no lean) 56% (428) 37% (283) 8% (59) 769PID: Ind (no lean) 57% (334) 37% (25) 6% (36) 586PID: Rep (no lean) 56% (474) 35% (299) 9% (74) 846PID/Gender: DemMen 49% (77) 38% (37) 3% (48) 362PID/Gender: DemWomen 62% (250) 36% (46) 3% (0) 407PID/Gender: Ind Men 55% (55) 39% (0) 5% (5) 28PID/Gender: Ind Women 59% (79) 34% (05) 7% (2) 305PID/Gender: Rep Men 54% (226) 35% (46) % (47) 49PID/Gender: Rep Women 58% (248) 36% (52) 6% (27) 427Ideo: Liberal (1-3) 5% (375) 40% (294) 9% (66) 735Ideo: Moderate (4) 60% (282) 35% (62) 5% (25) 470Ideo: Conservative (5-7) 59% (436) 35% (26) 6% (43) 740Educ: College 58% (879) 33% (493) 9% (4) 53Educ: Bachelors degree 52% (232) 43% (93) 4% (20) 444Educ: Post-grad 5% (25) 45% () 4% (9) 244



259

Table HR9_8



opinion Total N

Adults 56% (236) 36% (796) 8% (69) 220Income: Under 50k 56% (72) 36% (456) 9% (2) 280Income: 50k-100k 60% (368) 34% (20) 7% (4) 69Income: 100k+ 5% (55) 43% (3) 5% (6) 302Ethnicity: White 58% (993) 37% (633) 6% (97) 723Ethnicity: Hispanic 55% (94) 32% (2) 3% (44) 350Ethnicity: Afr. Am. 54% (49) 3% (85) 5% (4) 274Ethnicity: Other 46% (94) 39% (79) 6% (32) 204Relig: Protestant 59% (37) 38% (202) 4% (20) 539Relig: Roman Catholic 55% (206) 37% (39) 8% (32) 378Relig: Something Else 64% (4) 32% (70) 5% (0) 22Relig: Jewish 42% (25) 54% (3) 4% (2) 58Relig: Evangelical 6% (385) 30% (89) 8% (52) 626Relig: Non-Evang. Catholics 54% (302) 40% (226) 6% (3) 559Relig: All Christian 58% (687) 35% (45) 7% (83) 85Relig: All Non-Christian 64% (4) 32% (70) 5% (0) 22Community: Urban 55% (30) 37% (204) 8% (42) 546Community: Suburban 55% (547) 38% (376) 7% (73) 997Community: Rural 59% (388) 33% (26) 8% (54) 658Employ: Private Sector 62% (443) 33% (23) 5% (37) 70Employ: Government 53% (93) 33% (58) 5% (26) 77Employ: Self-Employed 52% (06) 40% (80) 8% (7) 203Employ: Homemaker 70% (88) 24% (30) 6% (8) 26Employ: Student 23% (24) 63% (67) 4% (5) 06Employ: Retired 50% (232) 44% (202) 6% (27) 460Employ: Unemployed 53% (95) 42% (75) 5% (0) 79Employ: Other 65% (55) 23% (54) 3% (30) 239Military HH: Yes 60% (227) 34% (26) 6% (22) 376Military HH: No 55% (009) 37% (670) 8% (47) 825RD/WT: Right Direction 57% (525) 35% (326) 8% (7) 922RD/WT: Wrong Track 56% (7) 37% (470) 8% (98) 279


260




opinion Total N

Adults 56% (236) 36% (796) 8% (69) 220Trump Job Approve 59% (55) 35% (329) 6% (57) 937Trump Job Disapprove 55% (627) 37% (428) 8% (9) 47Trump Job Strongly Approve 60% (295) 33% (62) 7% (37) 494Trump Job Somewhat Approve 58% (257) 38% (67) 5% (20) 443Trump Job Somewhat Disapprove 55% (85) 35% (8) 0% (33) 336Trump Job Strongly Disapprove 55% (442) 38% (30) 7% (58) 8#1 Issue: Economy 56% (353) 38% (237) 7% (42) 632#1 Issue: Security 6% (86) 34% (03) 5% (5) 304#1 Issue: Health Care 60% (23) 3% () 8% (29) 354#1 Issue: Medicare / Social Security 59% (27) 33% (20) 8% (28) 366#1 Issue: Women’s Issues 45% (67) 43% (65) 2% (7) 49#1 Issue: Education 46% (74) 42% (67) 3% (20) 62#1 Issue: Energy 56% (6) 40% (44) 3% (3) 08#1 Issue: Other 5% (64) 39% (50) 0% (3) 272016 Vote: Hillary Clinton 57% (40) 35% (256) 8% (59) 7262016 Vote: Donald Trump 59% (438) 35% (262) 5% (40) 7402016 Vote: Someone else 6% (09) 34% (6) 5% (9) 792016 Vote: Didnt Vote 5% (278) 39% (22) % (60) 550Voted in 2014: Yes 6% (853) 33% (463) 6% (84) 40Voted in 2014: No 48% (382) 42% (334) % (85) 8002012 Vote: Barack Obama 6% (534) 33% (288) 6% (53) 8752012 Vote: Mitt Romney 60% (330) 34% (86) 6% (3) 5472012 Vote: Other 69% (65) 28% (26) 3% (3) 942012 Vote: Didn’t Vote 45% (305) 43% (295) 2% (82) 6824-Region: Northeast 52% (206) 4% (60) 7% (28) 3944-Region: Midwest 56% (257) 38% (75) 7% (30) 4624-Region: South 59% (488) 33% (274) 8% (63) 8254-Region: West 55% (284) 36% (88) 9% (49) 520Favorable of Trump 60% (553) 34% (36) 6% (56) 924Unfavorable of Trump 54% (620) 39% (444) 7% (80) 44



261

Table HR9_8



opinion Total N



262


Table HR9_9: Have you watched any of the following TV shows?Murphy Brown


opinion Total N

Adults 46% (005) 46% (0) 8% (84) 220Gender: Male 39% (49) 5% (538) 0% (05) 062Gender: Female 52% (587) 42% (473) 7% (79) 39Age: 18-29 3% (63) 7% (350) 6% (77) 490Age: 30-44 45% (233) 48% (252) 7% (38) 524Age: 45-54 60% (244) 33% (34) 7% (27) 406Age: 55-64 6% (2) 35% (20) 4% (5) 346Age: 65+ 58% (254) 36% (56) 6% (26) 436Generation Z: 18-21 % (2) 70% (40) 20% (40) 20Millennial: Age 22-37 27% (5) 63% (359) 0% (59) 568Generation X: Age 38-53 56% (340) 37% (226) 7% (42) 608Boomers: Age 54-72 62% (445) 33% (240) 5% (33) 79PID: Dem (no lean) 53% (406) 40% (30) 7% (53) 769PID: Ind (no lean) 42% (245) 5% (300) 7% (4) 586PID: Rep (no lean) 42% (355) 47% (40) % (9) 846PID/Gender: DemMen 45% (65) 43% (57) % (4) 362PID/Gender: DemWomen 59% (242) 38% (53) 3% (2) 407PID/Gender: Ind Men 36% (0) 58% (63) 6% (7) 28PID/Gender: Ind Women 47% (43) 45% (37) 8% (24) 305PID/Gender: Rep Men 36% (53) 52% (28) % (48) 49PID/Gender: Rep Women 47% (202) 43% (83) 0% (43) 427Ideo: Liberal (1-3) 49% (360) 42% (30) 9% (65) 735Ideo: Moderate (4) 49% (232) 45% (22) 6% (26) 470Ideo: Conservative (5-7) 43% (32) 50% (369) 7% (49) 740Educ: College 44% (664) 46% (694) 0% (55) 53Educ: Bachelors degree 48% (24) 48% (24) 4% (6) 444Educ: Post-grad 52% (27) 42% (03) 5% (3) 244



263

Table HR9_9



opinion Total N

Adults 46% (005) 46% (0) 8% (84) 220Income: Under 50k 43% (547) 48% (60) 0% (24) 280Income: 50k-100k 5% (33) 42% (260) 7% (45) 69Income: 100k+ 48% (45) 47% (4) 5% (5) 302Ethnicity: White 47% (808) 46% (79) 7% (24) 723Ethnicity: Hispanic 3% (07) 56% (94) 4% (49) 350Ethnicity: Afr. Am. 50% (37) 4% (2) 9% (26) 274Ethnicity: Other 30% (60) 53% (09) 7% (35) 204Relig: Protestant 55% (298) 40% (26) 5% (25) 539Relig: Roman Catholic 44% (65) 47% (78) 9% (35) 378Relig: Something Else 48% (05) 44% (98) 8% (8) 22Relig: Jewish 58% (34) 38% (22) 3% (2) 58Relig: Evangelical 46% (29) 45% (284) 8% (52) 626Relig: Non-Evang. Catholics 49% (273) 44% (248) 7% (38) 559Relig: All Christian 48% (564) 45% (532) 8% (90) 85Relig: All Non-Christian 48% (05) 44% (98) 8% (8) 22Community: Urban 43% (236) 48% (264) 8% (46) 546Community: Suburban 46% (462) 46% (459) 8% (75) 997Community: Rural 47% (307) 44% (288) 0% (63) 658Employ: Private Sector 45% (320) 49% (348) 6% (43) 70Employ: Government 4% (72) 47% (83) 3% (22) 77Employ: Self-Employed 49% (00) 42% (85) 9% (8) 203Employ: Homemaker 50% (63) 40% (50) 0% (2) 26Employ: Student 2% (3) 75% (80) 3% (4) 06Employ: Retired 59% (27) 36% (64) 5% (25) 460Employ: Unemployed 32% (58) 59% (05) 9% (6) 79Employ: Other 45% (08) 40% (96) 5% (35) 239Military HH: Yes 55% (208) 40% (50) 5% (8) 376Military HH: No 44% (798) 47% (86) 9% (66) 825RD/WT: Right Direction 4% (375) 49% (456) 0% (9) 922RD/WT: Wrong Track 49% (630) 43% (555) 7% (93) 279


264




opinion Total N

Adults 46% (005) 46% (0) 8% (84) 220Trump Job Approve 43% (400) 49% (455) 9% (82) 937Trump Job Disapprove 50% (570) 44% (500) 7% (77) 47Trump Job Strongly Approve 42% (205) 49% (243) 9% (46) 494Trump Job Somewhat Approve 44% (95) 48% (23) 8% (36) 443Trump Job Somewhat Disapprove 45% (50) 47% (57) 9% (29) 336Trump Job Strongly Disapprove 52% (420) 42% (343) 6% (48) 8#1 Issue: Economy 42% (266) 5% (324) 7% (42) 632#1 Issue: Security 45% (36) 50% (5) 6% (7) 304#1 Issue: Health Care 49% (73) 40% (4) % (40) 354#1 Issue: Medicare / Social Security 58% (24) 33% (2) 9% (3) 366#1 Issue: Women’s Issues 46% (68) 45% (67) 9% (4) 49#1 Issue: Education 28% (45) 59% (95) 3% (2) 62#1 Issue: Energy 39% (42) 54% (59) 7% (7) 08#1 Issue: Other 49% (62) 42% (53) 0% (2) 272016 Vote: Hillary Clinton 58% (49) 36% (264) 6% (43) 7262016 Vote: Donald Trump 46% (340) 46% (343) 8% (57) 7402016 Vote: Someone else 43% (77) 50% (89) 7% (3) 792016 Vote: Didnt Vote 30% (64) 57% (34) 3% (72) 550Voted in 2014: Yes 54% (759) 39% (552) 6% (90) 40Voted in 2014: No 3% (247) 57% (459) 2% (95) 8002012 Vote: Barack Obama 59% (56) 36% (38) 5% (4) 8752012 Vote: Mitt Romney 49% (269) 43% (238) 7% (40) 5472012 Vote: Other 43% (4) 48% (45) 8% (8) 942012 Vote: Didn’t Vote 26% (78) 60% (409) 4% (95) 6824-Region: Northeast 46% (8) 46% (82) 8% (30) 3944-Region: Midwest 47% (29) 45% (208) 8% (35) 4624-Region: South 45% (372) 46% (377) 9% (76) 8254-Region: West 45% (233) 47% (243) 8% (44) 520Favorable of Trump 43% (395) 49% (45) 8% (78) 924Unfavorable of Trump 49% (564) 44% (508) 6% (73) 44



265

Table HR9_9



opinion Total N



266


Table HR9_10: Have you watched any of the following TV shows?Magnum P.I.


opinion Total N




267

Table HR9_10



opinion Total N

Adults 57% (259) 36% (797) 7% (46) 220Income: Under 50k 54% (696) 38% (489) 7% (95) 280Income: 50k-100k 60% (374) 34% (209) 6% (37) 69Income: 100k+ 63% (89) 33% (99) 5% (4) 302Ethnicity: White 59% (08) 35% (6) 5% (94) 723Ethnicity: Hispanic 42% (47) 46% (60) 2% (43) 350Ethnicity: Afr. Am. 59% (63) 33% (90) 8% (2) 274Ethnicity: Other 38% (78) 47% (96) 5% (30) 204Relig: Protestant 74% (397) 24% (28) 3% (4) 539Relig: Roman Catholic 57% (27) 37% (40) 6% (2) 378Relig: Something Else 58% (27) 38% (83) 5% () 22Relig: Jewish 60% (35) 37% (22) 3% (2) 58Relig: Evangelical 66% (44) 28% (73) 6% (39) 626Relig: Non-Evang. Catholics 63% (353) 33% (82) 4% (25) 559Relig: All Christian 65% (766) 30% (355) 5% (64) 85Relig: All Non-Christian 58% (27) 38% (83) 5% () 22Community: Urban 55% (300) 38% (206) 7% (4) 546Community: Suburban 57% (567) 37% (372) 6% (58) 997Community: Rural 59% (392) 33% (29) 7% (47) 658Employ: Private Sector 57% (407) 38% (272) 4% (3) 70Employ: Government 49% (87) 40% (7) % (20) 77Employ: Self-Employed 62% (26) 32% (64) 6% (3) 203Employ: Homemaker 46% (57) 46% (57) 9% () 26Employ: Student 4% (5) 73% (78) 2% (3) 06Employ: Retired 77% (356) 9% (89) 3% (5) 460Employ: Unemployed 44% (79) 49% (87) 7% (3) 79Employ: Other 55% (32) 32% (77) 2% (30) 239Military HH: Yes 74% (277) 22% (84) 4% (4) 376Military HH: No 54% (98) 39% (72) 7% (32) 825RD/WT: Right Direction 6% (559) 33% (300) 7% (63) 922RD/WT: Wrong Track 55% (700) 39% (497) 6% (82) 279


268




opinion Total N

Adults 57% (259) 36% (797) 7% (46) 220Trump Job Approve 63% (595) 3% (289) 6% (54) 937Trump Job Disapprove 55% (626) 40% (454) 6% (67) 47Trump Job Strongly Approve 67% (330) 27% (33) 6% (3) 494Trump Job Somewhat Approve 60% (265) 35% (56) 5% (22) 443Trump Job Somewhat Disapprove 5% (7) 43% (44) 6% (2) 336Trump Job Strongly Disapprove 56% (456) 38% (30) 6% (45) 8#1 Issue: Economy 57% (359) 38% (239) 5% (34) 632#1 Issue: Security 68% (208) 29% (87) 3% (9) 304#1 Issue: Health Care 56% (99) 36% (28) 7% (26) 354#1 Issue: Medicare / Social Security 74% (270) 20% (74) 6% (2) 366#1 Issue: Women’s Issues 38% (57) 5% (76) % (6) 49#1 Issue: Education 32% (52) 57% (92) % (8) 62#1 Issue: Energy 46% (49) 48% (52) 6% (7) 08#1 Issue: Other 5% (65) 38% (49) % (3) 272016 Vote: Hillary Clinton 6% (440) 34% (250) 5% (36) 7262016 Vote: Donald Trump 68% (502) 28% (206) 4% (32) 7402016 Vote: Someone else 56% (00) 39% (70) 6% (0) 792016 Vote: Didnt Vote 39% (25) 49% (267) 2% (68) 550Voted in 2014: Yes 66% (98) 29% (408) 5% (75) 40Voted in 2014: No 43% (34) 49% (389) 9% (7) 8002012 Vote: Barack Obama 63% (553) 32% (28) 5% (4) 8752012 Vote: Mitt Romney 69% (376) 26% (45) 5% (26) 5472012 Vote: Other 72% (68) 26% (24) 2% (2) 942012 Vote: Didn’t Vote 38% (259) 5% (346) % (76) 6824-Region: Northeast 54% (2) 4% (6) 6% (22) 3944-Region: Midwest 56% (258) 40% (83) 5% (2) 4624-Region: South 6% (502) 32% (267) 7% (56) 8254-Region: West 55% (288) 36% (87) 9% (46) 520Favorable of Trump 64% (590) 3% (290) 5% (44) 924Unfavorable of Trump 55% (624) 40% (457) 6% (64) 44



269

Table HR9_10



opinion Total N



270


Table HR9_11: Have you watched any of the following TV shows?Reba


opinion Total N




271

Table HR9_11



opinion Total N

Adults 5% (7) 42% (93) 7% (53) 220Income: Under 50k 55% (700) 38% (490) 7% (90) 280Income: 50k-100k 50% (307) 44% (27) 7% (4) 69Income: 100k+ 36% (0) 57% (7) 7% (2) 302Ethnicity: White 53% (96) 4% (74) 5% (92) 723Ethnicity: Hispanic 38% (35) 49% (7) 3% (44) 350Ethnicity: Afr. Am. 48% (32) 4% () % (3) 274Ethnicity: Other 34% (69) 52% (06) 4% (29) 204Relig: Protestant 53% (287) 42% (224) 5% (28) 539Relig: Roman Catholic 45% (70) 49% (86) 6% (2) 378Relig: Something Else 59% (3) 35% (78) 5% (2) 22Relig: Jewish 30% (8) 64% (37) 6% (3) 58Relig: Evangelical 59% (37) 33% (206) 8% (49) 626Relig: Non-Evang. Catholics 46% (256) 50% (277) 5% (27) 559Relig: All Christian 53% (627) 4% (483) 6% (76) 85Relig: All Non-Christian 59% (3) 35% (78) 5% (2) 22Community: Urban 50% (274) 42% (228) 8% (44) 546Community: Suburban 46% (455) 48% (477) 7% (65) 997Community: Rural 59% (388) 34% (226) 7% (44) 658Employ: Private Sector 49% (350) 46% (327) 5% (33) 70Employ: Government 42% (74) 43% (76) 5% (27) 77Employ: Self-Employed 49% (99) 43% (87) 8% (6) 203Employ: Homemaker 67% (85) 28% (36) 4% (6) 26Employ: Student 34% (36) 5% (54) 5% (6) 06Employ: Retired 5% (236) 45% (206) 4% (9) 460Employ: Unemployed 53% (95) 4% (73) 7% (2) 79Employ: Other 60% (42) 3% (73) 0% (24) 239Military HH: Yes 49% (83) 47% (75) 5% (8) 376Military HH: No 5% (933) 4% (757) 7% (35) 825RD/WT: Right Direction 54% (495) 40% (367) 7% (60) 922RD/WT: Wrong Track 49% (622) 44% (564) 7% (93) 279


272




opinion Total N

Adults 5% (7) 42% (93) 7% (53) 220Trump Job Approve 55% (59) 39% (368) 5% (5) 937Trump Job Disapprove 47% (539) 46% (523) 7% (84) 47Trump Job Strongly Approve 56% (274) 38% (89) 6% (30) 494Trump Job Somewhat Approve 55% (244) 40% (78) 5% (2) 443Trump Job Somewhat Disapprove 48% (60) 42% (42) 0% (34) 336Trump Job Strongly Disapprove 47% (379) 47% (38) 6% (50) 8#1 Issue: Economy 52% (330) 4% (26) 7% (4) 632#1 Issue: Security 49% (50) 46% (39) 5% (6) 304#1 Issue: Health Care 57% (203) 36% (27) 7% (24) 354#1 Issue: Medicare / Social Security 55% (200) 39% (44) 6% (2) 366#1 Issue: Women’s Issues 44% (66) 47% (7) 8% (2) 49#1 Issue: Education 40% (64) 47% (76) 3% (2) 62#1 Issue: Energy 39% (42) 55% (59) 6% (6) 08#1 Issue: Other 48% (6) 43% (55) 9% () 272016 Vote: Hillary Clinton 48% (352) 45% (325) 7% (49) 7262016 Vote: Donald Trump 53% (389) 42% (3) 5% (40) 7402016 Vote: Someone else 44% (80) 50% (90) 5% (9) 792016 Vote: Didnt Vote 54% (295) 36% (200) 0% (55) 550Voted in 2014: Yes 48% (679) 45% (632) 6% (90) 40Voted in 2014: No 55% (438) 37% (299) 8% (63) 8002012 Vote: Barack Obama 49% (43) 44% (389) 6% (55) 8752012 Vote: Mitt Romney 50% (273) 44% (243) 6% (32) 5472012 Vote: Other 5% (48) 42% (40) 6% (6) 942012 Vote: Didn’t Vote 53% (364) 38% (258) 9% (60) 6824-Region: Northeast 43% (69) 49% (94) 8% (3) 3944-Region: Midwest 52% (243) 42% (94) 6% (26) 4624-Region: South 56% (46) 38% (32) 6% (5) 8254-Region: West 47% (245) 45% (232) 8% (44) 520Favorable of Trump 55% (508) 40% (365) 5% (5) 924Unfavorable of Trump 48% (545) 45% (520) 7% (79) 44



273

Table HR9_11



opinion Total N



274


Table HR9_12: Have you watched any of the following TV shows?The Nanny


opinion Total N

Adults 55% (22) 38% (833) 7% (56) 220Gender: Male 43% (457) 47% (497) 0% (07) 062Gender: Female 66% (754) 29% (335) 4% (49) 39Age: 18-29 43% (22) 43% (208) 4% (70) 490Age: 30-44 59% (308) 36% (86) 6% (30) 524Age: 45-54 60% (244) 35% (40) 5% (22) 406Age: 55-64 60% (209) 35% (20) 5% (7) 346Age: 65+ 55% (240) 4% (79) 4% (7) 436Generation Z: 18-21 39% (78) 45% (90) 7% (33) 20Millennial: Age 22-37 54% (309) 36% (205) 0% (54) 568Generation X: Age 38-53 57% (349) 37% (226) 5% (33) 608Boomers: Age 54-72 58% (420) 37% (269) 4% (30) 79PID: Dem (no lean) 58% (445) 35% (269) 7% (55) 769PID: Ind (no lean) 54% (39) 40% (234) 6% (33) 586PID: Rep (no lean) 53% (448) 39% (330) 8% (68) 846PID/Gender: DemMen 45% (64) 43% (56) % (42) 362PID/Gender: DemWomen 69% (280) 28% (2) 3% (4) 407PID/Gender: Ind Men 44% (23) 50% (42) 6% (7) 28PID/Gender: Ind Women 64% (96) 30% (92) 5% (6) 305PID/Gender: Rep Men 4% (70) 48% (200) 2% (49) 49PID/Gender: Rep Women 65% (277) 3% (3) 4% (9) 427Ideo: Liberal (1-3) 52% (383) 39% (288) 9% (64) 735Ideo: Moderate (4) 59% (279) 36% (67) 5% (24) 470Ideo: Conservative (5-7) 55% (404) 4% (30) 5% (35) 740Educ: College 56% (854) 35% (533) 8% (26) 53Educ: Bachelors degree 54% (238) 42% (88) 4% (7) 444Educ: Post-grad 49% (20) 46% () 5% (3) 244



275

Table HR9_12



opinion Total N

Adults 55% (22) 38% (833) 7% (56) 220Income: Under 50k 55% (70) 37% (47) 8% (99) 280Income: 50k-100k 57% (355) 37% (227) 6% (37) 69Income: 100k+ 49% (47) 45% (35) 7% (2) 302Ethnicity: White 56% (962) 38% (657) 6% (03) 723Ethnicity: Hispanic 42% (46) 44% (54) 4% (50) 350Ethnicity: Afr. Am. 55% (5) 35% (96) 0% (27) 274Ethnicity: Other 48% (98) 39% (80) 3% (26) 204Relig: Protestant 56% (303) 40% (24) 4% (22) 539Relig: Roman Catholic 52% (95) 43% (6) 6% (22) 378Relig: Something Else 63% (40) 3% (68) 6% (3) 22Relig: Jewish 72% (42) 25% (5) 3% (2) 58Relig: Evangelical 57% (358) 36% (224) 7% (44) 626Relig: Non-Evang. Catholics 52% (29) 44% (245) 4% (23) 559Relig: All Christian 55% (649) 40% (469) 6% (67) 85Relig: All Non-Christian 63% (40) 3% (68) 6% (3) 22Community: Urban 5% (28) 39% (22) 0% (53) 546Community: Suburban 57% (564) 38% (382) 5% (50) 997Community: Rural 56% (366) 36% (239) 8% (53) 658Employ: Private Sector 54% (385) 4% (289) 5% (35) 70Employ: Government 45% (79) 39% (70) 6% (28) 77Employ: Self-Employed 57% (5) 37% (76) 6% (2) 203Employ: Homemaker 69% (87) 25% (32) 6% (7) 26Employ: Student 39% (42) 50% (53) % (2) 06Employ: Retired 59% (270) 38% (75) 3% (6) 460Employ: Unemployed 53% (95) 40% (7) 7% (3) 79Employ: Other 58% (38) 28% (68) 4% (33) 239Military HH: Yes 55% (208) 39% (47) 6% (2) 376Military HH: No 55% (004) 38% (686) 7% (35) 825RD/WT: Right Direction 53% (485) 40% (367) 8% (7) 922RD/WT: Wrong Track 57% (727) 36% (466) 7% (85) 279


276




opinion Total N

Adults 55% (22) 38% (833) 7% (56) 220Trump Job Approve 54% (505) 40% (374) 6% (59) 937Trump Job Disapprove 57% (649) 37% (427) 6% (70) 47Trump Job Strongly Approve 54% (266) 4% (20) 5% (26) 494Trump Job Somewhat Approve 54% (239) 39% (73) 7% (32) 443Trump Job Somewhat Disapprove 57% (93) 34% (3) 9% (30) 336Trump Job Strongly Disapprove 56% (457) 39% (33) 5% (4) 8#1 Issue: Economy 54% (339) 4% (258) 6% (36) 632#1 Issue: Security 56% (70) 39% (8) 6% (7) 304#1 Issue: Health Care 57% (203) 35% (23) 8% (28) 354#1 Issue: Medicare / Social Security 59% (24) 34% (26) 7% (26) 366#1 Issue: Women’s Issues 56% (83) 37% (55) 7% () 49#1 Issue: Education 52% (84) 36% (58) 2% (9) 62#1 Issue: Energy 48% (52) 44% (47) 8% (8) 08#1 Issue: Other 53% (67) 37% (47) 0% (2) 272016 Vote: Hillary Clinton 58% (423) 34% (250) 7% (53) 7262016 Vote: Donald Trump 56% (4) 39% (29) 5% (38) 7402016 Vote: Someone else 49% (88) 46% (82) 5% (9) 792016 Vote: Didnt Vote 52% (288) 38% (208) 0% (54) 550Voted in 2014: Yes 56% (778) 38% (535) 6% (87) 40Voted in 2014: No 54% (433) 37% (298) 9% (69) 8002012 Vote: Barack Obama 58% (506) 37% (320) 6% (49) 8752012 Vote: Mitt Romney 55% (300) 39% (26) 6% (32) 5472012 Vote: Other 5% (48) 4% (38) 8% (8) 942012 Vote: Didn’t Vote 52% (356) 38% (257) 0% (68) 6824-Region: Northeast 54% (2) 39% (53) 8% (30) 3944-Region: Midwest 55% (254) 40% (85) 5% (23) 4624-Region: South 59% (487) 34% (278) 7% (60) 8254-Region: West 50% (260) 42% (26) 8% (44) 520Favorable of Trump 54% (499) 40% (372) 6% (53) 924Unfavorable of Trump 57% (650) 37% (428) 6% (66) 44



277

Table HR9_12



opinion Total N



278


Table HR9_13: Have you watched any of the following TV shows?The Jeffersons


opinion Total N

Adults 67% (465) 28% (608) 6% (27) 220Gender: Male 62% (658) 30% (36) 8% (88) 062Gender: Female 7% (808) 26% (292) 3% (39) 39Age: 18-29 36% (75) 50% (247) 4% (68) 490Age: 30-44 6% (32) 33% (72) 6% (30) 524Age: 45-54 84% (342) 2% (50) 3% (4) 406Age: 55-64 83% (288) 5% (50) 2% (8) 346Age: 65+ 78% (340) 20% (89) 2% (7) 436Generation Z: 18-21 25% (5) 56% (3) 8% (37) 20Millennial: Age 22-37 47% (269) 43% (247) 9% (53) 568Generation X: Age 38-53 79% (479) 7% (06) 4% (23) 608Boomers: Age 54-72 84% (600) 5% (09) % (9) 79PID: Dem (no lean) 70% (536) 25% (94) 5% (39) 769PID: Ind (no lean) 66% (384) 30% (75) 5% (27) 586PID: Rep (no lean) 64% (545) 28% (239) 7% (62) 846PID/Gender: DemMen 63% (228) 29% (05) 8% (30) 362PID/Gender: DemWomen 76% (308) 22% (90) 2% (9) 407PID/Gender: Ind Men 63% (77) 32% (90) 5% (5) 28PID/Gender: Ind Women 68% (208) 28% (85) 4% (2) 305PID/Gender: Rep Men 6% (254) 29% (22) 0% (43) 49PID/Gender: Rep Women 68% (29) 27% (7) 4% (9) 427Ideo: Liberal (1-3) 63% (460) 32% (232) 6% (42) 735Ideo: Moderate (4) 72% (339) 23% (0) 4% (20) 470Ideo: Conservative (5-7) 68% (506) 27% (203) 4% (30) 740Educ: College 67% (02) 26% (39) 7% (0) 53Educ: Bachelors degree 66% (293) 32% (4) 2% (0) 444Educ: Post-grad 66% (60) 3% (77) 3% (7) 244



279

Table HR9_13



opinion Total N

Adults 67% (465) 28% (608) 6% (27) 220Income: Under 50k 66% (844) 27% (35) 7% (86) 280Income: 50k-100k 67% (44) 28% (74) 5% (3) 69Income: 100k+ 69% (208) 28% (84) 3% (0) 302Ethnicity: White 67% (56) 28% (484) 5% (82) 723Ethnicity: Hispanic 5% (80) 35% (22) 4% (48) 350Ethnicity: Afr. Am. 79% (27) 4% (39) 7% (9) 274Ethnicity: Other 46% (93) 42% (85) 3% (26) 204Relig: Protestant 74% (399) 24% (3) 2% (9) 539Relig: Roman Catholic 66% (249) 28% (06) 6% (23) 378Relig: Something Else 7% (56) 25% (56) 4% (9) 22Relig: Jewish 68% (40) 32% (8) — (0) 58Relig: Evangelical 72% (453) 23% (43) 5% (30) 626Relig: Non-Evang. Catholics 69% (387) 27% (52) 4% (20) 559Relig: All Christian 7% (840) 25% (295) 4% (50) 85Relig: All Non-Christian 7% (56) 25% (56) 4% (9) 22Community: Urban 66% (360) 27% (49) 7% (38) 546Community: Suburban 66% (660) 29% (286) 5% (50) 997Community: Rural 68% (445) 26% (73) 6% (40) 658Employ: Private Sector 65% (46) 30% (23) 5% (36) 70Employ: Government 59% (05) 29% (5) 2% (22) 77Employ: Self-Employed 7% (43) 24% (49) 5% (0) 203Employ: Homemaker 68% (86) 24% (3) 7% (9) 26Employ: Student 29% (3) 62% (66) 0% (0) 06Employ: Retired 79% (366) 8% (84) 2% () 460Employ: Unemployed 56% (0) 37% (67) 6% () 79Employ: Other 72% (73) 20% (47) 8% (9) 239Military HH: Yes 75% (282) 20% (75) 5% (8) 376Military HH: No 65% (84) 29% (533) 6% (09) 825RD/WT: Right Direction 66% (6) 27% (249) 7% (63) 922RD/WT: Wrong Track 67% (855) 28% (359) 5% (65) 279


280




opinion Total N

Adults 67% (465) 28% (608) 6% (27) 220Trump Job Approve 68% (635) 27% (257) 5% (46) 937Trump Job Disapprove 67% (768) 28% (320) 5% (58) 47Trump Job Strongly Approve 69% (343) 26% (29) 4% (22) 494Trump Job Somewhat Approve 66% (292) 29% (28) 5% (24) 443Trump Job Somewhat Disapprove 6% (206) 3% (04) 8% (26) 336Trump Job Strongly Disapprove 69% (562) 27% (26) 4% (32) 8#1 Issue: Economy 68% (427) 29% (84) 3% (22) 632#1 Issue: Security 69% (2) 29% (89) 2% (5) 304#1 Issue: Health Care 7% (252) 23% (8) 6% (20) 354#1 Issue: Medicare / Social Security 79% (289) 5% (57) 6% (20) 366#1 Issue: Women’s Issues 53% (79) 34% (5) 3% (9) 49#1 Issue: Education 5% (83) 38% (62) % (7) 62#1 Issue: Energy 4% (45) 48% (52) 0% () 08#1 Issue: Other 64% (8) 26% (32) % (3) 272016 Vote: Hillary Clinton 72% (520) 24% (72) 5% (34) 7262016 Vote: Donald Trump 70% (56) 26% (93) 4% (30) 7402016 Vote: Someone else 62% () 34% (60) 5% (8) 792016 Vote: Didnt Vote 58% (37) 33% (8) 9% (52) 550Voted in 2014: Yes 72% (008) 24% (336) 4% (57) 40Voted in 2014: No 57% (458) 34% (272) 9% (7) 8002012 Vote: Barack Obama 74% (65) 22% (92) 4% (3) 8752012 Vote: Mitt Romney 69% (377) 27% (49) 4% (2) 5472012 Vote: Other 76% (7) 8% (7) 6% (6) 942012 Vote: Didn’t Vote 53% (363) 37% (250) 0% (69) 6824-Region: Northeast 65% (257) 29% (6) 5% (2) 3944-Region: Midwest 66% (305) 30% (39) 4% (9) 4624-Region: South 7% (588) 23% (9) 6% (45) 8254-Region: West 6% (36) 3% (62) 8% (42) 520Favorable of Trump 69% (637) 27% (246) 5% (42) 924Unfavorable of Trump 66% (752) 29% (337) 5% (55) 44



281

Table HR9_13



opinion Total N



282


Table HR9_14: Have you watched any of the following TV shows?The Secret World of Alex Mack


opinion Total N

Adults % (238) 75% (657) 4% (307) 220Gender: Male 2% (27) 74% (785) 4% (5) 062Gender: Female 0% () 77% (872) 4% (56) 39Age: 18-29 3% (63) 70% (345) 7% (82) 490Age: 30-44 23% (23) 66% (343) % (58) 524Age: 45-54 6% (24) 79% (39) 5% (62) 406Age: 55-64 4% (2) 8% (28) 5% (52) 346Age: 65+ 3% (5) 84% (369) 2% (53) 436Generation Z: 18-21 6% (3) 74% (48) 20% (40) 20Millennial: Age 22-37 24% (39) 64% (363) 2% (66) 568Generation X: Age 38-53 9% (53) 76% (463) 5% (92) 608Boomers: Age 54-72 4% (3) 83% (599) 2% (88) 79PID: Dem (no lean) % (83) 75% (577) 4% (08) 769PID: Ind (no lean) % (67) 76% (448) 2% (72) 586PID: Rep (no lean) 0% (88) 75% (632) 5% (27) 846PID/Gender: DemMen 3% (46) 69% (249) 9% (68) 362PID/Gender: DemWomen 9% (38) 8% (328) 0% (40) 407PID/Gender: Ind Men 2% (35) 8% (228) 6% (8) 28PID/Gender: Ind Women 0% (32) 72% (220) 8% (54) 305PID/Gender: Rep Men % (46) 73% (308) 6% (65) 49PID/Gender: Rep Women 0% (42) 76% (324) 4% (62) 427Ideo: Liberal (1-3) 4% (03) 72% (533) 4% (00) 735Ideo: Moderate (4) 2% (54) 77% (362) % (54) 470Ideo: Conservative (5-7) 8% (58) 80% (592) 2% (90) 740Educ: College % (70) 72% (089) 7% (254) 53Educ: Bachelors degree 0% (46) 8% (36) 8% (37) 444Educ: Post-grad 9% (22) 85% (206) 7% (6) 244



283

Table HR9_14



opinion Total N

Adults % (238) 75% (657) 4% (307) 220Income: Under 50k % (43) 72% (927) 6% (20) 280Income: 50k-100k % (70) 78% (486) 0% (64) 69Income: 100k+ 8% (25) 8% (244) % (33) 302Ethnicity: White 9% (62) 78% (336) 3% (225) 723Ethnicity: Hispanic 8% (63) 64% (224) 8% (63) 350Ethnicity: Afr. Am. 7% (47) 67% (85) 5% (42) 274Ethnicity: Other 4% (29) 66% (35) 20% (40) 204Relig: Protestant 7% (37) 82% (44) % (6) 539Relig: Roman Catholic % (42) 75% (285) 4% (5) 378Relig: Something Else 9% (9) 79% (75) 2% (27) 22Relig: Jewish 6% (3) 87% (5) 7% (4) 58Relig: Evangelical 9% (56) 74% (465) 7% (05) 626Relig: Non-Evang. Catholics 8% (45) 8% (45) % (64) 559Relig: All Christian 9% (0) 77% (96) 4% (68) 85Relig: All Non-Christian 9% (9) 79% (75) 2% (27) 22Community: Urban 7% (94) 69% (379) 3% (73) 546Community: Suburban 8% (84) 79% (786) 3% (26) 997Community: Rural 9% (59) 75% (49) 6% (08) 658Employ: Private Sector 4% (0) 75% (534) % (75) 70Employ: Government 2% (22) 70% (24) 8% (3) 77Employ: Self-Employed 3% (26) 74% (5) 3% (26) 203Employ: Homemaker 7% (2) 72% (90) % (4) 26Employ: Student % () 72% (77) 7% (8) 06Employ: Retired 3% (5) 83% (382) 4% (63) 460Employ: Unemployed % (9) 75% (35) 4% (25) 79Employ: Other 9% (22) 68% (63) 23% (54) 239Military HH: Yes 2% (44) 78% (293) 0% (39) 376Military HH: No % (94) 75% (364) 5% (267) 825RD/WT: Right Direction 9% (84) 76% (700) 5% (39) 922RD/WT: Wrong Track 2% (54) 75% (957) 3% (68) 279


284




opinion Total N

Adults % (238) 75% (657) 4% (307) 220Trump Job Approve 0% (89) 77% (78) 4% (30) 937Trump Job Disapprove 2% (37) 75% (864) 3% (46) 47Trump Job Strongly Approve 9% (44) 76% (374) 5% (76) 494Trump Job Somewhat Approve 0% (45) 78% (345) 2% (54) 443Trump Job Somewhat Disapprove 2% (39) 73% (247) 5% (50) 336Trump Job Strongly Disapprove 2% (98) 76% (67) 2% (96) 8#1 Issue: Economy % (7) 78% (493) % (68) 632#1 Issue: Security 7% (20) 79% (24) 4% (43) 304#1 Issue: Health Care % (39) 73% (259) 6% (56) 354#1 Issue: Medicare / Social Security 6% (22) 77% (283) 7% (6) 366#1 Issue: Women’s Issues 6% (24) 69% (03) 5% (22) 49#1 Issue: Education 3% (2) 73% (9) 4% (22) 62#1 Issue: Energy 9% (2) 70% (75) % (2) 08#1 Issue: Other 6% (20) 66% (84) 7% (22) 272016 Vote: Hillary Clinton 3% (92) 75% (54) 3% (93) 7262016 Vote: Donald Trump 8% (59) 79% (584) 3% (97) 7402016 Vote: Someone else 4% (24) 79% (42) 7% (3) 792016 Vote: Didnt Vote % (58) 7% (388) 9% (04) 550Voted in 2014: Yes % (49) 77% (075) 3% (77) 40Voted in 2014: No % (89) 73% (582) 6% (30) 8002012 Vote: Barack Obama 3% (3) 75% (660) 2% (03) 8752012 Vote: Mitt Romney 8% (42) 79% (433) 3% (73) 5472012 Vote: Other % (0) 7% (67) 9% (8) 942012 Vote: Didn’t Vote % (74) 73% (495) 7% (4) 6824-Region: Northeast 9% (34) 76% (298) 6% (62) 3944-Region: Midwest 8% (39) 79% (364) 3% (60) 4624-Region: South % (92) 74% (64) 4% (9) 8254-Region: West 4% (73) 73% (38) 3% (66) 520Favorable of Trump 9% (84) 77% (709) 4% (3) 924Unfavorable of Trump 2% (32) 76% (875) 2% (38) 44



285

Table HR9_14



opinion Total N

Adults % (238) 75% (657) 4% (307) 220Very Favorable of Trump 7% (38) 77% (396) 6% (8) 55Somewhat Favorable of Trump % (46) 77% (34) 2% (50) 409Somewhat Unfavorable of Trump 9% (2) 80% (82) % (25) 228Very Unfavorable of Trump 2% () 76% (693) 2% (3) 96Frequent TVWatcher % (85) 76% (249) 3% (23) 646Frequent Movie Watchers 4% (34) 73% (723) 3% (32) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


286


Table HR9_15: Have you watched any of the following TV shows?Clarissa Explains It All


opinion Total N

Adults 20% (440) 67% (474) 3% (287) 220Gender: Male 7% (76) 69% (737) 4% (49) 062Gender: Female 23% (264) 65% (736) 2% (38) 39Age: 18-29 7% (84) 67% (330) 5% (75) 490Age: 30-44 47% (244) 43% (226) 0% (53) 524Age: 45-54 2% (50) 73% (297) 5% (60) 406Age: 55-64 0% (33) 77% (267) 3% (46) 346Age: 65+ 7% (29) 8% (354) 2% (53) 436Generation Z: 18-21 4% (8) 79% (59) 7% (34) 20Millennial: Age 22-37 4% (23) 48% (274) % (63) 568Generation X: Age 38-53 22% (3) 64% (39) 4% (86) 608Boomers: Age 54-72 0% (70) 78% (560) 2% (89) 79PID: Dem (no lean) 20% (57) 66% (50) 3% (02) 769PID: Ind (no lean) 2% (22) 68% (397) % (67) 586PID: Rep (no lean) 9% (6) 67% (567) 4% (8) 846PID/Gender: DemMen 7% (63) 66% (240) 6% (60) 362PID/Gender: DemWomen 23% (94) 66% (270) 0% (42) 407PID/Gender: Ind Men 9% (54) 74% (207) 7% (20) 28PID/Gender: Ind Women 22% (68) 62% (89) 5% (47) 305PID/Gender: Rep Men 4% (59) 69% (29) 6% (69) 49PID/Gender: Rep Women 24% (02) 65% (276) % (49) 427Ideo: Liberal (1-3) 23% (69) 64% (47) 3% (94) 735Ideo: Moderate (4) 22% (02) 68% (32) 0% (47) 470Ideo: Conservative (5-7) 4% (07) 73% (543) 2% (89) 740Educ: College 20% (308) 64% (974) 5% (23) 53Educ: Bachelors degree 20% (87) 72% (320) 8% (37) 444Educ: Post-grad 9% (45) 74% (80) 8% (8) 244



287

Table HR9_15



opinion Total N

Adults 20% (440) 67% (474) 3% (287) 220Income: Under 50k 2% (264) 64% (825) 5% (9) 280Income: 50k-100k 20% (24) 69% (430) % (66) 69Income: 100k+ 7% (52) 73% (29) 0% (3) 302Ethnicity: White 20% (338) 68% (74) 2% (20) 723Ethnicity: Hispanic 22% (78) 62% (27) 6% (55) 350Ethnicity: Afr. Am. 23% (64) 62% (70) 5% (4) 274Ethnicity: Other 9% (38) 64% (30) 8% (36) 204Relig: Protestant 5% (80) 73% (392) 2% (66) 539Relig: Roman Catholic 2% (78) 66% (248) 4% (5) 378Relig: Something Else 23% (52) 67% (47) 0% (22) 22Relig: Jewish 2% (7) 83% (48) 6% (3) 58Relig: Evangelical 7% (08) 66% (46) 6% (02) 626Relig: Non-Evang. Catholics 7% (95) 72% (405) % (59) 559Relig: All Christian 7% (203) 69% (82) 4% (6) 85Relig: All Non-Christian 23% (52) 67% (47) 0% (22) 22Community: Urban 23% (27) 65% (354) 2% (65) 546Community: Suburban 9% (90) 69% (688) 2% (9) 997Community: Rural 9% (24) 66% (43) 6% (04) 658Employ: Private Sector 27% (89) 65% (462) 8% (59) 70Employ: Government 25% (45) 56% (99) 9% (34) 77Employ: Self-Employed 23% (47) 65% (3) 2% (25) 203Employ: Homemaker 3% (39) 59% (74) 0% (3) 26Employ: Student 0% () 77% (82) 2% (3) 06Employ: Retired 5% (25) 8% (375) 3% (60) 460Employ: Unemployed 20% (36) 64% (5) 6% (28) 79Employ: Other 20% (49) 57% (36) 23% (54) 239Military HH: Yes 9% (70) 70% (265) % (4) 376Military HH: No 20% (370) 66% (209) 3% (246) 825RD/WT: Right Direction 7% (53) 69% (634) 5% (35) 922RD/WT: Wrong Track 22% (287) 66% (840) 2% (52) 279


288




opinion Total N

Adults 20% (440) 67% (474) 3% (287) 220Trump Job Approve 7% (63) 69% (648) 3% (26) 937Trump Job Disapprove 22% (250) 67% (767) % (30) 47Trump Job Strongly Approve 6% (77) 70% (347) 4% (70) 494Trump Job Somewhat Approve 9% (86) 68% (30) 3% (57) 443Trump Job Somewhat Disapprove 22% (73) 66% (223) 2% (40) 336Trump Job Strongly Disapprove 22% (76) 67% (545) % (90) 8#1 Issue: Economy 2% (32) 68% (432) % (69) 632#1 Issue: Security 3% (4) 72% (220) 4% (44) 304#1 Issue: Health Care 8% (64) 67% (236) 5% (53) 354#1 Issue: Medicare / Social Security 3% (47) 72% (264) 5% (55) 366#1 Issue: Women’s Issues 32% (48) 55% (82) 3% (9) 49#1 Issue: Education 28% (45) 58% (94) 4% (23) 62#1 Issue: Energy 22% (24) 72% (77) 6% (7) 08#1 Issue: Other 32% (40) 54% (69) 4% (8) 272016 Vote: Hillary Clinton 22% (56) 67% (487) % (83) 7262016 Vote: Donald Trump 5% (4) 72% (532) 3% (95) 7402016 Vote: Someone else 27% (48) 63% (4) 0% (8) 792016 Vote: Didnt Vote 22% (9) 62% (339) 7% (92) 550Voted in 2014: Yes 20% (284) 68% (954) 2% (62) 40Voted in 2014: No 20% (56) 65% (59) 6% (25) 8002012 Vote: Barack Obama 23% (203) 66% (579) % (94) 8752012 Vote: Mitt Romney 5% (83) 72% (395) 3% (70) 5472012 Vote: Other 9% (8) 63% (60) 7% (6) 942012 Vote: Didn’t Vote 20% (36) 64% (438) 6% (08) 6824-Region: Northeast 22% (88) 64% (25) 4% (55) 3944-Region: Midwest 20% (93) 69% (320) % (50) 4624-Region: South 8% (50) 69% (565) 3% (09) 8254-Region: West 2% (09) 65% (338) 4% (73) 520Favorable of Trump 7% (53) 70% (65) 3% (20) 924Unfavorable of Trump 22% (255) 67% (763) % (26) 44



289

Table HR9_15



opinion Total N

Adults 20% (440) 67% (474) 3% (287) 220Very Favorable of Trump 3% (67) 73% (374) 4% (74) 55Somewhat Favorable of Trump 2% (86) 68% (277) % (46) 409Somewhat Unfavorable of Trump 22% (50) 66% (50) 2% (28) 228Very Unfavorable of Trump 22% (205) 67% (63) % (99) 96Frequent TVWatcher 22% (359) 67% (00) % (87) 646Frequent Movie Watchers 25% (243) 64% (63) 2% (6) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


290


Table HR9_16: Have you watched any of the following TV shows?The Fresh Prince of Bel Air


opinion Total N

Adults 72% (585) 23% (50) 5% (05) 220Gender: Male 70% (739) 24% (255) 6% (69) 062Gender: Female 74% (847) 22% (256) 3% (37) 39Age: 18-29 72% (354) 9% (93) 9% (43) 490Age: 30-44 88% (459) 0% (5) 3% (4) 524Age: 45-54 83% (337) 2% (50) 5% (9) 406Age: 55-64 67% (23) 29% (00) 4% (4) 346Age: 65+ 47% (204) 50% (27) 3% (5) 436Generation Z: 18-21 67% (35) 22% (44) % (22) 20Millennial: Age 22-37 82% (465) 3% (73) 5% (3) 568Generation X: Age 38-53 86% (52) % (65) 4% (22) 608Boomers: Age 54-72 6% (438) 36% (258) 3% (22) 79PID: Dem (no lean) 74% (572) 2% (58) 5% (39) 769PID: Ind (no lean) 75% (440) 2% (23) 4% (23) 586PID: Rep (no lean) 68% (573) 27% (229) 5% (44) 846PID/Gender: DemMen 69% (25) 23% (83) 8% (28) 362PID/Gender: DemWomen 79% (32) 9% (75) 3% () 407PID/Gender: Ind Men 75% (22) 20% (58) 4% () 28PID/Gender: Ind Women 75% (228) 2% (66) 4% () 305PID/Gender: Rep Men 66% (275) 27% (4) 7% (29) 49PID/Gender: Rep Women 70% (298) 27% (5) 3% (5) 427Ideo: Liberal (1-3) 70% (55) 24% (74) 6% (45) 735Ideo: Moderate (4) 78% (365) 9% (9) 3% (4) 470Ideo: Conservative (5-7) 68% (50) 29% (22) 4% (26) 740Educ: College 74% (22) 20% (307) 6% (83) 53Educ: Bachelors degree 68% (30) 28% (27) 4% (7) 444Educ: Post-grad 66% (62) 3% (77) 2% (5) 244



291

Table HR9_16



opinion Total N

Adults 72% (585) 23% (50) 5% (05) 220Income: Under 50k 72% (922) 22% (285) 6% (73) 280Income: 50k-100k 73% (452) 23% (44) 4% (24) 69Income: 100k+ 70% (2) 27% (82) 3% (9) 302Ethnicity: White 70% (20) 26% (446) 4% (67) 723Ethnicity: Hispanic 7% (247) 2% (73) 9% (30) 350Ethnicity: Afr. Am. 83% (228) 9% (25) 8% (22) 274Ethnicity: Other 72% (48) 9% (39) 8% (7) 204Relig: Protestant 64% (347) 32% (74) 3% (8) 539Relig: Roman Catholic 66% (248) 29% (08) 6% (22) 378Relig: Something Else 84% (84) 2% (27) 4% (9) 22Relig: Jewish 6% (36) 39% (23) — (0) 58Relig: Evangelical 74% (460) 2% (33) 5% (33) 626Relig: Non-Evang. Catholics 63% (352) 33% (83) 4% (25) 559Relig: All Christian 69% (82) 27% (36) 5% (58) 85Relig: All Non-Christian 84% (84) 2% (27) 4% (9) 22Community: Urban 73% (399) 23% (26) 4% (2) 546Community: Suburban 7% (705) 24% (24) 5% (50) 997Community: Rural 73% (48) 22% (43) 5% (34) 658Employ: Private Sector 82% (582) 5% (06) 3% (22) 70Employ: Government 70% (25) 20% (35) 0% (7) 77Employ: Self-Employed 73% (49) 22% (45) 5% (9) 203Employ: Homemaker 8% (02) 7% (2) 2% (3) 26Employ: Student 67% (7) 23% (24) 0% () 06Employ: Retired 50% (229) 46% (22) 4% (20) 460Employ: Unemployed 76% (36) 22% (40) 2% (4) 79Employ: Other 8% (93) 2% (28) 8% (9) 239Military HH: Yes 68% (257) 27% (0) 5% (7) 376Military HH: No 73% (328) 22% (409) 5% (88) 825RD/WT: Right Direction 67% (67) 28% (254) 6% (52) 922RD/WT: Wrong Track 76% (968) 20% (257) 4% (54) 279


292




opinion Total N

Adults 72% (585) 23% (50) 5% (05) 220Trump Job Approve 69% (645) 27% (253) 4% (40) 937Trump Job Disapprove 75% (855) 2% (236) 5% (56) 47Trump Job Strongly Approve 65% (320) 3% (52) 4% (22) 494Trump Job Somewhat Approve 73% (325) 23% (0) 4% (7) 443Trump Job Somewhat Disapprove 74% (249) 9% (63) 7% (24) 336Trump Job Strongly Disapprove 75% (606) 2% (73) 4% (32) 8#1 Issue: Economy 78% (495) 9% (20) 3% (8) 632#1 Issue: Security 67% (203) 30% (9) 3% (0) 304#1 Issue: Health Care 76% (269) 8% (65) 6% (20) 354#1 Issue: Medicare / Social Security 60% (220) 34% (23) 6% (23) 366#1 Issue: Women’s Issues 76% (3) 7% (25) 7% () 49#1 Issue: Education 78% (26) 6% (25) 6% (0) 62#1 Issue: Energy 65% (70) 3% (33) 4% (5) 08#1 Issue: Other 7% (90) 22% (28) 7% (9) 272016 Vote: Hillary Clinton 74% (536) 22% (58) 4% (32) 7262016 Vote: Donald Trump 65% (480) 3% (232) 4% (28) 7402016 Vote: Someone else 73% (3) 22% (39) 5% (9) 792016 Vote: Didnt Vote 79% (433) 5% (8) 7% (36) 550Voted in 2014: Yes 69% (965) 27% (378) 4% (57) 40Voted in 2014: No 77% (620) 7% (32) 6% (48) 8002012 Vote: Barack Obama 73% (635) 24% (207) 4% (33) 8752012 Vote: Mitt Romney 63% (343) 33% (79) 5% (25) 5472012 Vote: Other 78% (74) 9% (8) 3% (3) 942012 Vote: Didn’t Vote 78% (530) 6% (06) 7% (45) 6824-Region: Northeast 69% (270) 27% (07) 4% (7) 3944-Region: Midwest 7% (329) 25% (5) 4% (9) 4624-Region: South 77% (634) 8% (5) 5% (40) 8254-Region: West 68% (353) 27% (38) 6% (29) 520Favorable of Trump 68% (633) 27% (25) 4% (4) 924Unfavorable of Trump 75% (860) 2% (237) 4% (47) 44



293

Table HR9_16



opinion Total N



294


Table HR9_17: Have you watched any of the following TV shows?Family Matters


opinion Total N

Adults 59% (300) 35% (762) 6% (40) 220Gender: Male 55% (584) 37% (390) 8% (88) 062Gender: Female 63% (76) 33% (372) 5% (5) 39Age: 18-29 44% (24) 44% (28) 2% (58) 490Age: 30-44 79% (46) 7% (89) 4% (9) 524Age: 45-54 69% (278) 26% (06) 5% (2) 406Age: 55-64 59% (203) 37% (28) 4% (5) 346Age: 65+ 43% (89) 5% (22) 6% (27) 436Generation Z: 18-21 37% (74) 48% (97) 5% (30) 20Millennial: Age 22-37 63% (359) 30% (7) 7% (38) 568Generation X: Age 38-53 74% (449) 2% (30) 5% (29) 608Boomers: Age 54-72 54% (387) 42% (300) 4% (3) 79PID: Dem (no lean) 62% (474) 32% (245) 6% (50) 769PID: Ind (no lean) 56% (33) 38% (225) 5% (30) 586PID: Rep (no lean) 59% (495) 34% (29) 7% (60) 846PID/Gender: DemMen 58% (209) 33% (2) 9% (33) 362PID/Gender: DemWomen 65% (265) 3% (25) 4% (7) 407PID/Gender: Ind Men 52% (45) 42% (7) 7% (9) 28PID/Gender: Ind Women 6% (86) 35% (08) 4% () 305PID/Gender: Rep Men 55% (230) 36% (52) 9% (37) 49PID/Gender: Rep Women 62% (265) 33% (39) 5% (23) 427Ideo: Liberal (1-3) 56% (45) 37% (270) 7% (50) 735Ideo: Moderate (4) 63% (298) 32% (49) 5% (22) 470Ideo: Conservative (5-7) 58% (427) 37% (277) 5% (36) 740Educ: College 6% (930) 32% (480) 7% (03) 53Educ: Bachelors degree 56% (250) 38% (70) 5% (24) 444Educ: Post-grad 49% (9) 46% (2) 5% (3) 244



295

Table HR9_17



opinion Total N

Adults 59% (300) 35% (762) 6% (40) 220Income: Under 50k 58% (744) 35% (447) 7% (89) 280Income: 50k-100k 62% (382) 32% (200) 6% (37) 69Income: 100k+ 57% (73) 38% (4) 5% (4) 302Ethnicity: White 57% (982) 37% (642) 6% (99) 723Ethnicity: Hispanic 54% (89) 35% (24) 0% (36) 350Ethnicity: Afr. Am. 79% (26) 5% (4) 6% (8) 274Ethnicity: Other 50% (02) 38% (78) 2% (24) 204Relig: Protestant 62% (333) 34% (83) 4% (22) 539Relig: Roman Catholic 52% (97) 4% (54) 7% (26) 378Relig: Something Else 65% (43) 30% (65) 6% (3) 22Relig: Jewish 48% (28) 46% (27) 6% (3) 58Relig: Evangelical 70% (438) 24% (53) 5% (34) 626Relig: Non-Evang. Catholics 52% (288) 43% (242) 5% (29) 559Relig: All Christian 6% (727) 33% (395) 5% (63) 85Relig: All Non-Christian 65% (43) 30% (65) 6% (3) 22Community: Urban 59% (325) 35% (89) 6% (32) 546Community: Suburban 56% (562) 37% (367) 7% (67) 997Community: Rural 63% (42) 3% (206) 6% (40) 658Employ: Private Sector 65% (460) 3% (223) 4% (27) 70Employ: Government 54% (96) 33% (59) 3% (23) 77Employ: Self-Employed 65% (32) 30% (6) 5% (0) 203Employ: Homemaker 69% (86) 28% (35) 3% (4) 26Employ: Student 42% (44) 49% (52) 0% (0) 06Employ: Retired 47% (25) 47% (27) 6% (28) 460Employ: Unemployed 57% (03) 37% (66) 6% () 79Employ: Other 69% (64) 20% (48) % (27) 239Military HH: Yes 60% (224) 35% (3) 6% (2) 376Military HH: No 59% (076) 35% (630) 7% (9) 825RD/WT: Right Direction 56% (59) 36% (333) 8% (70) 922RD/WT: Wrong Track 6% (78) 33% (428) 5% (69) 279


296




opinion Total N

Adults 59% (300) 35% (762) 6% (40) 220Trump Job Approve 58% (545) 36% (336) 6% (56) 937Trump Job Disapprove 60% (687) 34% (394) 6% (65) 47Trump Job Strongly Approve 57% (28) 37% (84) 6% (29) 494Trump Job Somewhat Approve 60% (264) 34% (52) 6% (28) 443Trump Job Somewhat Disapprove 63% (2) 30% (0) 7% (24) 336Trump Job Strongly Disapprove 59% (477) 36% (293) 5% (40) 8#1 Issue: Economy 63% (40) 32% (204) 4% (27) 632#1 Issue: Security 56% (70) 40% (2) 4% (3) 304#1 Issue: Health Care 6% (27) 33% (5) 6% (22) 354#1 Issue: Medicare / Social Security 55% (202) 36% (3) 9% (32) 366#1 Issue: Women’s Issues 53% (79) 36% (54) % (6) 49#1 Issue: Education 59% (96) 34% (54) 7% (2) 62#1 Issue: Energy 53% (57) 42% (46) 5% (5) 08#1 Issue: Other 62% (78) 29% (36) 9% (2) 272016 Vote: Hillary Clinton 62% (447) 33% (242) 5% (37) 7262016 Vote: Donald Trump 57% (422) 37% (274) 6% (44) 7402016 Vote: Someone else 58% (03) 37% (66) 5% (0) 792016 Vote: Didnt Vote 59% (325) 32% (75) 9% (50) 550Voted in 2014: Yes 59% (832) 35% (494) 5% (75) 40Voted in 2014: No 58% (468) 33% (267) 8% (65) 8002012 Vote: Barack Obama 64% (560) 32% (277) 4% (39) 8752012 Vote: Mitt Romney 55% (302) 39% (24) 6% (32) 5472012 Vote: Other 67% (63) 29% (27) 5% (4) 942012 Vote: Didn’t Vote 55% (373) 36% (243) 0% (65) 6824-Region: Northeast 58% (228) 36% (40) 7% (26) 3944-Region: Midwest 59% (272) 36% (64) 6% (26) 4624-Region: South 64% (526) 30% (244) 7% (55) 8254-Region: West 53% (273) 4% (23) 6% (34) 520Favorable of Trump 58% (540) 36% (330) 6% (53) 924Unfavorable of Trump 59% (680) 35% (400) 6% (64) 44



297

Table HR9_17



opinion Total N



298


Table HR9_18: Have you watched any of the following TV shows?Step by Step


opinion Total N

Adults 32% (705) 58% (269) 0% (228) 220Gender: Male 26% (278) 62% (660) 2% (24) 062Gender: Female 38% (427) 53% (608) 9% (03) 39Age: 18-29 2% (02) 65% (37) 4% (70) 490Age: 30-44 6% (322) 32% (67) 7% (34) 524Age: 45-54 33% (35) 57% (230) 0% (4) 406Age: 55-64 25% (88) 64% (222) 0% (36) 346Age: 65+ 3% (58) 76% (332) % (46) 436Generation Z: 18-21 0% (20) 7% (43) 9% (37) 20Millennial: Age 22-37 47% (266) 44% (253) 9% (50) 568Generation X: Age 38-53 42% (257) 49% (296) 9% (55) 608Boomers: Age 54-72 2% (50) 69% (496) 0% (73) 79PID: Dem (no lean) 34% (258) 57% (437) 0% (74) 769PID: Ind (no lean) 3% (83) 60% (35) 9% (52) 586PID: Rep (no lean) 3% (263) 57% (48) 2% (02) 846PID/Gender: DemMen 26% (93) 6% (22) 3% (48) 362PID/Gender: DemWomen 4% (66) 53% (26) 6% (25) 407PID/Gender: Ind Men 27% (77) 67% (88) 6% (6) 28PID/Gender: Ind Women 35% (06) 53% (63) 2% (36) 305PID/Gender: Rep Men 26% (08) 60% (25) 4% (60) 49PID/Gender: Rep Women 36% (55) 54% (230) 0% (42) 427Ideo: Liberal (1-3) 3% (230) 58% (425) % (80) 735Ideo: Moderate (4) 37% (72) 56% (262) 8% (35) 470Ideo: Conservative (5-7) 28% (207) 63% (468) 9% (64) 740Educ: College 34% (5) 55% (827) 2% (75) 53Educ: Bachelors degree 29% (28) 64% (282) 8% (34) 444Educ: Post-grad 27% (65) 65% (60) 8% (9) 244



299

Table HR9_18



opinion Total N

Adults 32% (705) 58% (269) 0% (228) 220Income: Under 50k 33% (424) 56% (78) % (38) 280Income: 50k-100k 33% (202) 58% (357) 0% (60) 69Income: 100k+ 26% (79) 64% (94) 0% (29) 302Ethnicity: White 3% (536) 59% (022) 0% (65) 723Ethnicity: Hispanic 30% (05) 56% (96) 4% (49) 350Ethnicity: Afr. Am. 44% (2) 44% (22) 2% (32) 274Ethnicity: Other 24% (49) 6% (24) 5% (3) 204Relig: Protestant 29% (55) 62% (332) 0% (52) 539Relig: Roman Catholic 32% (2) 60% (227) 8% (30) 378Relig: Something Else 39% (86) 53% (6) 8% (8) 22Relig: Jewish 20% (2) 75% (44) 6% (3) 58Relig: Evangelical 35% (22) 53% (33) 2% (74) 626Relig: Non-Evang. Catholics 29% (60) 64% (358) 7% (40) 559Relig: All Christian 32% (382) 58% (690) 0% (4) 85Relig: All Non-Christian 39% (86) 53% (6) 8% (8) 22Community: Urban 33% (80) 57% (3) 0% (55) 546Community: Suburban 3% (309) 59% (585) 0% (02) 997Community: Rural 33% (25) 57% (373) % (70) 658Employ: Private Sector 36% (258) 57% (405) 7% (47) 70Employ: Government 37% (66) 47% (83) 6% (29) 77Employ: Self-Employed 36% (74) 55% () 9% (8) 203Employ: Homemaker 5% (64) 36% (46) 3% (6) 26Employ: Student 3% (4) 72% (76) 6% (7) 06Employ: Retired 8% (8) 72% (333) 0% (47) 460Employ: Unemployed 28% (50) 63% (2) 9% (7) 79Employ: Other 4% (98) 43% (03) 6% (38) 239Military HH: Yes 32% (9) 60% (224) 9% (32) 376Military HH: No 32% (585) 57% (044) % (95) 825RD/WT: Right Direction 29% (270) 59% (542) 2% () 922RD/WT: Wrong Track 34% (435) 57% (727) 9% (7) 279


300




opinion Total N

Adults 32% (705) 58% (269) 0% (228) 220Trump Job Approve 3% (287) 59% (556) 0% (95) 937Trump Job Disapprove 33% (379) 57% (657) 0% () 47Trump Job Strongly Approve 30% (46) 59% (292) % (56) 494Trump Job Somewhat Approve 32% (40) 60% (264) 9% (39) 443Trump Job Somewhat Disapprove 32% (07) 57% (90) 2% (39) 336Trump Job Strongly Disapprove 33% (27) 58% (467) 9% (72) 8#1 Issue: Economy 37% (236) 54% (339) 9% (57) 632#1 Issue: Security 24% (73) 64% (96) % (35) 304#1 Issue: Health Care 36% (26) 54% (93) 0% (35) 354#1 Issue: Medicare / Social Security 25% (93) 64% (232) % (4) 366#1 Issue: Women’s Issues 40% (60) 50% (74) 0% (5) 49#1 Issue: Education 30% (48) 58% (94) 2% (9) 62#1 Issue: Energy 23% (25) 7% (77) 5% (6) 08#1 Issue: Other 34% (43) 50% (63) 6% (20) 272016 Vote: Hillary Clinton 35% (254) 55% (40) 0% (72) 7262016 Vote: Donald Trump 30% (225) 60% (443) 0% (72) 7402016 Vote: Someone else 3% (55) 62% (2) 7% (3) 792016 Vote: Didnt Vote 3% (68) 57% (3) 3% (7) 550Voted in 2014: Yes 33% (464) 58% (808) 9% (29) 40Voted in 2014: No 30% (24) 58% (46) 2% (99) 8002012 Vote: Barack Obama 36% (35) 56% (490) 8% (70) 8752012 Vote: Mitt Romney 28% (54) 62% (340) 0% (54) 5472012 Vote: Other 34% (32) 5% (48) 5% (5) 942012 Vote: Didn’t Vote 30% (204) 57% (388) 3% (89) 6824-Region: Northeast 3% (23) 59% (233) 0% (38) 3944-Region: Midwest 33% (55) 58% (269) 8% (38) 4624-Region: South 34% (282) 55% (455) % (87) 8254-Region: West 28% (45) 60% (32) 2% (64) 520Favorable of Trump 32% (293) 58% (540) 0% (9) 924Unfavorable of Trump 32% (366) 59% (67) 9% (08) 44



301

Table HR9_18



opinion Total N

Adults 32% (705) 58% (269) 0% (228) 220Very Favorable of Trump 30% (56) 59% (304) % (55) 55Somewhat Favorable of Trump 34% (37) 58% (236) 9% (36) 409Somewhat Unfavorable of Trump 32% (73) 57% (29) % (26) 228Very Unfavorable of Trump 32% (293) 59% (542) 9% (82) 96Frequent TVWatcher 34% (56) 57% (938) 9% (47) 646Frequent Movie Watchers 38% (372) 53% (529) 9% (89) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


302


Table HR9_19: Have you watched any of the following TV shows?7th Heaven


opinion Total N

Adults 4% (903) 5% (3) 8% (86) 220Gender: Male 30% (35) 60% (633) % (4) 062Gender: Female 52% (587) 42% (479) 6% (72) 39Age: 18-29 3% (5) 55% (269) 4% (69) 490Age: 30-44 54% (28) 40% (209) 6% (34) 524Age: 45-54 4% (66) 5% (206) 8% (34) 406Age: 55-64 42% (45) 5% (77) 7% (23) 346Age: 65+ 37% (59) 58% (25) 6% (26) 436Generation Z: 18-21 5% (30) 69% (38) 6% (33) 20Millennial: Age 22-37 50% (283) 4% (235) 9% (50) 568Generation X: Age 38-53 44% (266) 48% (289) 9% (53) 608Boomers: Age 54-72 42% (299) 53% (38) 5% (39) 79PID: Dem (no lean) 43% (334) 48% (372) 8% (64) 769PID: Ind (no lean) 39% (228) 55% (324) 6% (34) 586PID: Rep (no lean) 40% (342) 49% (47) 0% (88) 846PID/Gender: DemMen 30% (08) 57% (206) 3% (48) 362PID/Gender: DemWomen 55% (225) 4% (66) 4% (6) 407PID/Gender: Ind Men 28% (79) 68% (90) 4% (2) 28PID/Gender: Ind Women 49% (49) 44% (34) 7% (22) 305PID/Gender: Rep Men 3% (28) 57% (237) 3% (54) 49PID/Gender: Rep Women 50% (23) 42% (80) 8% (34) 427Ideo: Liberal (1-3) 37% (274) 54% (396) 9% (65) 735Ideo: Moderate (4) 45% (23) 48% (226) 7% (3) 470Ideo: Conservative (5-7) 4% (302) 53% (389) 6% (48) 740Educ: College 42% (639) 48% (727) 0% (47) 53Educ: Bachelors degree 42% (86) 52% (233) 6% (25) 444Educ: Post-grad 32% (78) 63% (53) 5% (3) 244



303

Table HR9_19



opinion Total N

Adults 4% (903) 5% (3) 8% (86) 220Income: Under 50k 43% (544) 49% (628) 8% (08) 280Income: 50k-100k 4% (255) 50% (30) 9% (54) 69Income: 100k+ 34% (04) 58% (74) 8% (24) 302Ethnicity: White 43% (732) 50% (868) 7% (22) 723Ethnicity: Hispanic 36% (25) 49% (73) 5% (5) 350Ethnicity: Afr. Am. 4% (2) 49% (34) % (29) 274Ethnicity: Other 29% (59) 54% () 7% (34) 204Relig: Protestant 46% (246) 48% (260) 6% (32) 539Relig: Roman Catholic 39% (48) 55% (209) 6% (2) 378Relig: Something Else 46% (0) 48% (06) 6% (4) 22Relig: Jewish 35% (20) 6% (36) 4% (2) 58Relig: Evangelical 48% (302) 43% (267) 9% (56) 626Relig: Non-Evang. Catholics 40% (222) 56% (3) 5% (27) 559Relig: All Christian 44% (524) 49% (578) 7% (83) 85Relig: All Non-Christian 46% (0) 48% (06) 6% (4) 22Community: Urban 42% (23) 49% (266) 9% (49) 546Community: Suburban 39% (39) 53% (529) 8% (77) 997Community: Rural 43% (28) 48% (38) 9% (60) 658Employ: Private Sector 44% (309) 5% (359) 6% (42) 70Employ: Government 37% (66) 48% (85) 5% (26) 77Employ: Self-Employed 42% (84) 50% (0) 9% (8) 203Employ: Homemaker 56% (7) 36% (45) 8% (0) 26Employ: Student 23% (24) 6% (65) 6% (7) 06Employ: Retired 36% (68) 59% (269) 5% (23) 460Employ: Unemployed 37% (67) 53% (95) 0% (7) 79Employ: Other 47% (3) 39% (93) 4% (33) 239Military HH: Yes 39% (48) 55% (207) 6% (2) 376Military HH: No 4% (755) 50% (906) 9% (64) 825RD/WT: Right Direction 40% (366) 5% (468) 0% (88) 922RD/WT: Wrong Track 42% (537) 50% (644) 8% (98) 279


304




opinion Total N

Adults 4% (903) 5% (3) 8% (86) 220Trump Job Approve 4% (388) 50% (465) 9% (84) 937Trump Job Disapprove 4% (466) 52% (600) 7% (80) 47Trump Job Strongly Approve 39% (9) 52% (256) 0% (47) 494Trump Job Somewhat Approve 45% (98) 47% (209) 8% (37) 443Trump Job Somewhat Disapprove 4% (38) 50% (69) 9% (29) 336Trump Job Strongly Disapprove 40% (328) 53% (43) 6% (5) 8#1 Issue: Economy 44% (278) 49% (307) 7% (47) 632#1 Issue: Security 38% (4) 55% (68) 7% (22) 304#1 Issue: Health Care 45% (58) 48% (7) 7% (25) 354#1 Issue: Medicare / Social Security 4% (52) 50% (8) 9% (33) 366#1 Issue: Women’s Issues 36% (54) 52% (78) % (7) 49#1 Issue: Education 32% (52) 57% (92) % (8) 62#1 Issue: Energy 37% (40) 55% (59) 8% (9) 08#1 Issue: Other 43% (55) 45% (57) 2% (6) 272016 Vote: Hillary Clinton 43% (33) 5% (367) 6% (46) 7262016 Vote: Donald Trump 4% (305) 5% (376) 8% (59) 7402016 Vote: Someone else 40% (72) 53% (94) 7% (3) 792016 Vote: Didnt Vote 39% (22) 49% (270) 2% (68) 550Voted in 2014: Yes 4% (57) 52% (724) 8% (06) 40Voted in 2014: No 4% (332) 49% (389) 0% (80) 8002012 Vote: Barack Obama 43% (373) 5% (447) 6% (55) 8752012 Vote: Mitt Romney 40% (28) 5% (28) 9% (49) 5472012 Vote: Other 42% (40) 5% (48) 7% (6) 942012 Vote: Didn’t Vote 40% (273) 49% (333) % (76) 6824-Region: Northeast 34% (35) 59% (23) 7% (28) 3944-Region: Midwest 42% (94) 5% (235) 7% (33) 4624-Region: South 43% (358) 47% (39) 9% (75) 8254-Region: West 4% (25) 49% (255) 0% (50) 520Favorable of Trump 42% (385) 50% (46) 8% (78) 924Unfavorable of Trump 40% (460) 53% (60) 7% (83) 44



305

Table HR9_19



opinion Total N



306


Table HR9_20: Have you watched any of the following TV shows?Blossom


opinion Total N

Adults 33% (72) 57% (248) % (232) 220Gender: Male 27% (288) 60% (638) 3% (36) 062Gender: Female 38% (432) 54% (60) 8% (96) 39Age: 18-29 % (52) 72% (352) 7% (86) 490Age: 30-44 57% (298) 36% (86) 8% (39) 524Age: 45-54 44% (79) 48% (94) 8% (32) 406Age: 55-64 29% (00) 6% (22) 0% (33) 346Age: 65+ 2% (9) 70% (304) 9% (4) 436Generation Z: 18-21 5% () 78% (57) 6% (33) 20Millennial: Age 22-37 33% (85) 54% (308) 3% (75) 568Generation X: Age 38-53 52% (39) 40% (242) 8% (47) 608Boomers: Age 54-72 27% (97) 63% (455) 9% (67) 79PID: Dem (no lean) 38% (290) 53% (405) 0% (75) 769PID: Ind (no lean) 33% (9) 59% (344) 9% (5) 586PID: Rep (no lean) 28% (240) 59% (500) 3% (07) 846PID/Gender: DemMen 3% (3) 55% (98) 4% (52) 362PID/Gender: DemWomen 43% (77) 5% (207) 6% (23) 407PID/Gender: Ind Men 29% (82) 64% (8) 6% (8) 28PID/Gender: Ind Women 36% (09) 53% (63) % (33) 305PID/Gender: Rep Men 22% (94) 62% (259) 6% (66) 49PID/Gender: Rep Women 34% (46) 56% (240) 0% (4) 427Ideo: Liberal (1-3) 34% (253) 55% (405) % (77) 735Ideo: Moderate (4) 39% (86) 52% (246) 8% (38) 470Ideo: Conservative (5-7) 28% (205) 63% (466) 9% (69) 740Educ: College 32% (489) 55% (836) 2% (88) 53Educ: Bachelors degree 34% (5) 60% (267) 6% (26) 444Educ: Post-grad 33% (8) 60% (45) 7% (8) 244



307

Table HR9_20



opinion Total N

Adults 33% (72) 57% (248) % (232) 220Income: Under 50k 32% (409) 56% (79) 2% (53) 280Income: 50k-100k 34% (209) 57% (353) 9% (58) 69Income: 100k+ 34% (04) 58% (77) 7% (22) 302Ethnicity: White 32% (554) 59% (0) 9% (57) 723Ethnicity: Hispanic 35% (2) 50% (76) 5% (53) 350Ethnicity: Afr. Am. 4% (3) 45% (24) 4% (37) 274Ethnicity: Other 26% (53) 56% (3) 8% (37) 204Relig: Protestant 30% (6) 6% (328) 9% (49) 539Relig: Roman Catholic 36% (36) 55% (209) 9% (33) 378Relig: Something Else 37% (82) 53% (7) 0% (2) 22Relig: Jewish 39% (23) 52% (3) 9% (5) 58Relig: Evangelical 32% (20) 55% (345) 3% (80) 626Relig: Non-Evang. Catholics 34% (89) 60% (335) 6% (36) 559Relig: All Christian 33% (390) 57% (679) 0% (6) 85Relig: All Non-Christian 37% (82) 53% (7) 0% (2) 22Community: Urban 34% (84) 56% (308) 0% (54) 546Community: Suburban 34% (337) 57% (568) 9% (92) 997Community: Rural 30% (200) 57% (372) 3% (86) 658Employ: Private Sector 40% (28) 53% (378) 7% (5) 70Employ: Government 32% (57) 50% (89) 8% (3) 77Employ: Self-Employed 33% (67) 56% (4) % (22) 203Employ: Homemaker 52% (65) 4% (5) 7% (9) 26Employ: Student 0% () 75% (80) 4% (5) 06Employ: Retired 24% (0) 68% (3) 9% (39) 460Employ: Unemployed 27% (48) 62% (0) % (20) 79Employ: Other 34% (8) 48% (5) 8% (43) 239Military HH: Yes 34% (28) 57% (25) 9% (33) 376Military HH: No 32% (592) 57% (034) % (99) 825RD/WT: Right Direction 28% (260) 59% (545) 3% (7) 922RD/WT: Wrong Track 36% (46) 55% (703) 9% (5) 279


308




opinion Total N

Adults 33% (72) 57% (248) % (232) 220Trump Job Approve 29% (27) 60% (567) % (99) 937Trump Job Disapprove 37% (42) 54% (69) 9% (07) 47Trump Job Strongly Approve 27% (35) 60% (297) 2% (6) 494Trump Job Somewhat Approve 3% (36) 6% (269) 9% (38) 443Trump Job Somewhat Disapprove 37% (25) 52% (74) % (37) 336Trump Job Strongly Disapprove 36% (295) 55% (445) 9% (70) 8#1 Issue: Economy 34% (26) 56% (357) 9% (59) 632#1 Issue: Security 30% (92) 60% (82) 0% (3) 304#1 Issue: Health Care 33% (5) 57% (20) % (38) 354#1 Issue: Medicare / Social Security 32% (6) 58% (22) 0% (37) 366#1 Issue: Women’s Issues 39% (59) 48% (7) 3% (9) 49#1 Issue: Education 3% (50) 56% (9) 3% (20) 62#1 Issue: Energy 27% (29) 68% (73) 5% (6) 08#1 Issue: Other 35% (44) 48% (6) 7% (22) 272016 Vote: Hillary Clinton 4% (294) 50% (365) 9% (66) 7262016 Vote: Donald Trump 28% (209) 6% (452) % (79) 7402016 Vote: Someone else 37% (66) 56% (0) 7% (2) 792016 Vote: Didnt Vote 27% (48) 60% (328) 4% (75) 550Voted in 2014: Yes 36% (499) 54% (759) 0% (42) 40Voted in 2014: No 28% (222) 6% (489) % (90) 8002012 Vote: Barack Obama 4% (36) 50% (440) 8% (74) 8752012 Vote: Mitt Romney 27% (48) 63% (346) 0% (54) 5472012 Vote: Other 43% (4) 45% (42) 2% () 942012 Vote: Didn’t Vote 25% (70) 6% (49) 4% (93) 6824-Region: Northeast 36% (4) 55% (25) 0% (38) 3944-Region: Midwest 33% (5) 58% (268) 9% (44) 4624-Region: South 32% (26) 58% (476) % (87) 8254-Region: West 32% (68) 55% (289) 2% (64) 520Favorable of Trump 30% (273) 60% (553) % (99) 924Unfavorable of Trump 35% (405) 56% (639) 9% (00) 44



309

Table HR9_20



opinion Total N

Adults 33% (72) 57% (248) % (232) 220Very Favorable of Trump 27% (38) 6% (32) 3% (65) 55Somewhat Favorable of Trump 33% (34) 59% (24) 8% (34) 409Somewhat Unfavorable of Trump 39% (90) 5% (6) 0% (22) 228Very Unfavorable of Trump 34% (35) 57% (523) 9% (78) 96Frequent TVWatcher 36% (586) 55% (909) 9% (5) 646Frequent Movie Watchers 37% (368) 54% (533) 9% (89) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


310


Table HR9_21: Have you watched any of the following TV shows?Daria


opinion Total N

Adults 7% (376) 69% (55) 4% (30) 220Gender: Male 7% (76) 68% (724) 5% (62) 062Gender: Female 8% (99) 70% (792) 3% (48) 39Age: 18-29 9% (9) 65% (36) 7% (83) 490Age: 30-44 34% (76) 54% (285) 2% (62) 524Age: 45-54 7% (70) 68% (276) 5% (59) 406Age: 55-64 7% (24) 80% (276) 3% (46) 346Age: 65+ 3% (5) 83% (362) 4% (59) 436Generation Z: 18-21 4% (28) 68% (36) 8% (37) 20Millennial: Age 22-37 32% (79) 55% (34) 3% (74) 568Generation X: Age 38-53 20% (23) 65% (398) 4% (86) 608Boomers: Age 54-72 6% (45) 8% (582) 3% (92) 79PID: Dem (no lean) 20% (54) 67% (56) 3% (99) 769PID: Ind (no lean) 8% (04) 69% (404) 3% (78) 586PID: Rep (no lean) 4% (8) 70% (596) 6% (32) 846PID/Gender: DemMen 20% (7) 65% (234) 6% (57) 362PID/Gender: DemWomen 20% (83) 69% (28) 0% (43) 407PID/Gender: Ind Men 8% (52) 73% (206) 8% (23) 28PID/Gender: Ind Women 7% (52) 65% (97) 8% (55) 305PID/Gender: Rep Men 3% (53) 68% (283) 20% (83) 49PID/Gender: Rep Women 5% (65) 73% (33) 2% (50) 427Ideo: Liberal (1-3) 24% (79) 62% (454) 4% (02) 735Ideo: Moderate (4) 9% (9) 70% (330) % (50) 470Ideo: Conservative (5-7) 0% (7) 77% (573) 3% (96) 740Educ: College 7% (253) 67% (007) 7% (253) 53Educ: Bachelors degree 7% (76) 74% (327) 9% (4) 444Educ: Post-grad 9% (46) 74% (82) 7% (6) 244



311

Table HR9_21



opinion Total N

Adults 7% (376) 69% (55) 4% (30) 220Income: Under 50k 7% (23) 67% (853) 7% (24) 280Income: 50k-100k 9% (6) 7% (442) 0% (6) 69Income: 100k+ 5% (47) 73% (22) % (34) 302Ethnicity: White 6% (267) 7% (23) 3% (224) 723Ethnicity: Hispanic 25% (89) 57% (98) 8% (63) 350Ethnicity: Afr. Am. 22% (59) 6% (67) 8% (48) 274Ethnicity: Other 24% (49) 57% (7) 9% (38) 204Relig: Protestant % (58) 77% (44) 2% (67) 539Relig: Roman Catholic 5% (56) 73% (274) 3% (47) 378Relig: Something Else 20% (45) 68% (49) 2% (27) 22Relig: Jewish 3% (8) 82% (48) 5% (3) 58Relig: Evangelical 2% (73) 7% (443) 8% (0) 626Relig: Non-Evang. Catholics 3% (75) 75% (42) % (64) 559Relig: All Christian 2% (48) 73% (864) 5% (73) 85Relig: All Non-Christian 20% (45) 68% (49) 2% (27) 22Community: Urban 9% (04) 66% (362) 5% (80) 546Community: Suburban 8% (84) 69% (690) 2% (23) 997Community: Rural 3% (88) 70% (463) 6% (07) 658Employ: Private Sector 22% (57) 69% (490) 9% (62) 70Employ: Government 9% (34) 63% () 8% (32) 77Employ: Self-Employed 9% (39) 65% (3) 6% (33) 203Employ: Homemaker 26% (32) 6% (76) 4% (7) 26Employ: Student 6% (7) 64% (69) 9% (2) 06Employ: Retired 4% (7) 82% (376) 5% (67) 460Employ: Unemployed 2% (38) 64% (5) 5% (26) 79Employ: Other 7% (4) 6% (47) 2% (5) 239Military HH: Yes 4% (52) 74% (277) 2% (46) 376Military HH: No 8% (323) 68% (238) 4% (264) 825RD/WT: Right Direction 3% (9) 73% (669) 5% (34) 922RD/WT: Wrong Track 20% (257) 66% (846) 4% (76) 279


312




opinion Total N

Adults 7% (376) 69% (55) 4% (30) 220Trump Job Approve 3% (9) 74% (693) 3% (25) 937Trump Job Disapprove 2% (237) 66% (760) 3% (5) 47Trump Job Strongly Approve 3% (65) 73% (359) 4% (70) 494Trump Job Somewhat Approve 2% (54) 75% (334) 2% (55) 443Trump Job Somewhat Disapprove 9% (62) 67% (226) 4% (48) 336Trump Job Strongly Disapprove 22% (74) 66% (534) 3% (02) 8#1 Issue: Economy 5% (97) 72% (457) 2% (78) 632#1 Issue: Security 0% (3) 74% (226) 6% (48) 304#1 Issue: Health Care 8% (65) 68% (242) 3% (47) 354#1 Issue: Medicare / Social Security 0% (37) 75% (273) 5% (56) 366#1 Issue: Women’s Issues 3% (47) 53% (79) 5% (23) 49#1 Issue: Education 23% (37) 64% (04) 3% (2) 62#1 Issue: Energy 26% (28) 6% (66) 3% (4) 08#1 Issue: Other 27% (34) 54% (69) 9% (24) 272016 Vote: Hillary Clinton 2% (50) 68% (490) 2% (85) 7262016 Vote: Donald Trump % (79) 76% (563) 3% (98) 7402016 Vote: Someone else 2% (38) 68% (22) % (20) 792016 Vote: Didnt Vote 20% (08) 6% (338) 9% (04) 550Voted in 2014: Yes 7% (239) 70% (985) 3% (76) 40Voted in 2014: No 7% (36) 66% (530) 7% (33) 8002012 Vote: Barack Obama 22% (89) 67% (590) % (96) 8752012 Vote: Mitt Romney % (58) 76% (44) 4% (75) 5472012 Vote: Other 4% (3) 6% (58) 25% (23) 942012 Vote: Didn’t Vote 7% (6) 66% (45) 7% (5) 6824-Region: Northeast 8% (72) 70% (276) 2% (46) 3944-Region: Midwest 5% (69) 73% (338) 2% (56) 4624-Region: South 7% (39) 67% (553) 6% (33) 8254-Region: West 8% (96) 67% (349) 4% (75) 520Favorable of Trump % (04) 75% (690) 4% (30) 924Unfavorable of Trump 22% (253) 66% (758) 2% (33) 44



313

Table HR9_21



opinion Total N

Adults 7% (376) 69% (55) 4% (30) 220Very Favorable of Trump % (55) 75% (384) 5% (76) 55Somewhat Favorable of Trump 2% (49) 75% (306) 3% (55) 409Somewhat Unfavorable of Trump 20% (46) 67% (54) 2% (28) 228Very Unfavorable of Trump 23% (207) 66% (604) 2% (06) 96Frequent TVWatcher 9% (307) 69% (33) 3% (206) 646Frequent Movie Watchers 20% (97) 66% (654) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


314


Table HR9_22: Have you watched any of the following TV shows?The Brady Bunch


opinion Total N

Adults 75% (645) 20% (433) 6% (23) 220Gender: Male 66% (706) 25% (265) 9% (9) 062Gender: Female 82% (939) 5% (68) 3% (32) 39Age: 18-29 52% (256) 36% (76) 2% (58) 490Age: 30-44 73% (385) 22% (3) 5% (26) 524Age: 45-54 88% (359) 7% (30) 4% (7) 406Age: 55-64 90% (309) 7% (25) 3% () 346Age: 65+ 77% (336) 20% (89) 3% () 436Generation Z: 18-21 40% (8) 43% (87) 6% (33) 20Millennial: Age 22-37 65% (369) 28% (59) 7% (40) 568Generation X: Age 38-53 84% (53) % (67) 5% (28) 608Boomers: Age 54-72 85% (609) 3% (97) 2% (3) 79PID: Dem (no lean) 76% (585) 8% (39) 6% (45) 769PID: Ind (no lean) 72% (422) 24% (38) 4% (26) 586PID: Rep (no lean) 75% (637) 8% (56) 6% (53) 846PID/Gender: DemMen 67% (242) 23% (83) 0% (37) 362PID/Gender: DemWomen 84% (343) 4% (56) 2% (7) 407PID/Gender: Ind Men 65% (82) 30% (83) 6% (6) 28PID/Gender: Ind Women 79% (240) 8% (55) 3% (0) 305PID/Gender: Rep Men 67% (282) 23% (98) 9% (38) 49PID/Gender: Rep Women 83% (355) 3% (57) 3% (5) 427Ideo: Liberal (1-3) 72% (532) 2% (53) 7% (50) 735Ideo: Moderate (4) 78% (367) 8% (87) 4% (7) 470Ideo: Conservative (5-7) 78% (574) 9% (39) 4% (27) 740Educ: College 74% (24) 9% (284) 7% (05) 53Educ: Bachelors degree 76% (339) 2% (94) 3% () 444Educ: Post-grad 74% (8) 23% (55) 3% (8) 244



315

Table HR9_22



opinion Total N

Adults 75% (645) 20% (433) 6% (23) 220Income: Under 50k 73% (933) 2% (264) 6% (82) 280Income: 50k-100k 78% (480) 8% (09) 5% (29) 69Income: 100k+ 76% (23) 20% (59) 4% (2) 302Ethnicity: White 77% (320) 9% (323) 5% (80) 723Ethnicity: Hispanic 60% (209) 29% (00) 2% (40) 350Ethnicity: Afr. Am. 73% (200) 9% (53) 8% (2) 274Ethnicity: Other 6% (25) 28% (57) % (23) 204Relig: Protestant 8% (434) 6% (88) 3% (7) 539Relig: Roman Catholic 77% (290) 9% (72) 4% (6) 378Relig: Something Else 79% (74) 8% (39) 3% (7) 22Relig: Jewish 89% (52) 8% (5) 2% () 58Relig: Evangelical 79% (493) 6% (0) 5% (32) 626Relig: Non-Evang. Catholics 78% (434) 8% (0) 4% (24) 559Relig: All Christian 78% (928) 7% (202) 5% (55) 85Relig: All Non-Christian 79% (74) 8% (39) 3% (7) 22Community: Urban 69% (378) 26% (4) 5% (27) 546Community: Suburban 76% (755) 9% (88) 5% (53) 997Community: Rural 78% (5) 6% (04) 7% (43) 658Employ: Private Sector 76% (538) 20% (42) 4% (30) 70Employ: Government 72% (27) 9% (34) 9% (6) 77Employ: Self-Employed 77% (56) 9% (38) 5% (9) 203Employ: Homemaker 79% (99) 5% (9) 6% (8) 26Employ: Student 4% (44) 47% (50) 2% (3) 06Employ: Retired 80% (368) 7% (78) 3% (4) 460Employ: Unemployed 68% (2) 25% (45) 7% (3) 79Employ: Other 80% (92) % (27) 9% (20) 239Military HH: Yes 79% (295) 7% (63) 5% (8) 376Military HH: No 74% (349) 20% (370) 6% (06) 825RD/WT: Right Direction 75% (690) 9% (76) 6% (57) 922RD/WT: Wrong Track 75% (955) 20% (257) 5% (66) 279


316




opinion Total N

Adults 75% (645) 20% (433) 6% (23) 220Trump Job Approve 78% (729) 7% (60) 5% (48) 937Trump Job Disapprove 74% (850) 2% (242) 5% (55) 47Trump Job Strongly Approve 78% (383) 7% (86) 5% (25) 494Trump Job Somewhat Approve 78% (346) 7% (74) 5% (24) 443Trump Job Somewhat Disapprove 72% (24) 22% (73) 7% (23) 336Trump Job Strongly Disapprove 75% (60) 2% (69) 4% (32) 8#1 Issue: Economy 76% (480) 20% (26) 4% (26) 632#1 Issue: Security 78% (237) 20% (60) 2% (7) 304#1 Issue: Health Care 79% (28) 3% (48) 7% (25) 354#1 Issue: Medicare / Social Security 78% (286) 5% (56) 6% (23) 366#1 Issue: Women’s Issues 67% (00) 25% (37) 8% (2) 49#1 Issue: Education 66% (07) 22% (36) 2% (9) 62#1 Issue: Energy 6% (66) 37% (40) 2% (2) 08#1 Issue: Other 70% (89) 23% (30) 7% (8) 272016 Vote: Hillary Clinton 78% (569) 7% (24) 5% (33) 7262016 Vote: Donald Trump 79% (584) 7% (25) 4% (30) 7402016 Vote: Someone else 75% (35) 20% (36) 4% (8) 792016 Vote: Didnt Vote 64% (354) 27% (46) 9% (50) 550Voted in 2014: Yes 78% (088) 8% (254) 4% (59) 40Voted in 2014: No 70% (557) 22% (79) 8% (64) 8002012 Vote: Barack Obama 78% (68) 8% (59) 4% (35) 8752012 Vote: Mitt Romney 80% (435) 6% (86) 5% (26) 5472012 Vote: Other 84% (80) 9% (9) 6% (6) 942012 Vote: Didn’t Vote 66% (447) 26% (79) 8% (56) 6824-Region: Northeast 77% (303) 8% (7) 5% (20) 3944-Region: Midwest 75% (348) 2% (96) 4% (8) 4624-Region: South 76% (624) 8% (5) 6% (50) 8254-Region: West 7% (369) 22% (5) 7% (36) 520Favorable of Trump 77% (7) 8% (7) 5% (42) 924Unfavorable of Trump 75% (858) 2% (236) 4% (50) 44



317

Table HR9_22



opinion Total N



318


Table HR9_23: Have you watched any of the following TV shows?Taxi


opinion Total N

Adults 53% (62) 40% (87) 8% (67) 220Gender: Male 53% (563) 38% (405) 9% (95) 062Gender: Female 53% (600) 4% (466) 6% (73) 39Age: 18-29 9% (94) 66% (325) 4% (7) 490Age: 30-44 40% (207) 52% (273) 8% (43) 524Age: 45-54 75% (305) 9% (75) 6% (26) 406Age: 55-64 77% (267) 9% (67) 4% (2) 346Age: 65+ 66% (290) 30% (30) 4% (6) 436Generation Z: 18-21 4% (28) 70% (40) 6% (33) 20Millennial: Age 22-37 27% (52) 62% (354) % (62) 568Generation X: Age 38-53 65% (394) 29% (73) 7% (4) 608Boomers: Age 54-72 75% (542) 2% (54) 3% (23) 79PID: Dem (no lean) 55% (422) 37% (288) 8% (59) 769PID: Ind (no lean) 54% (36) 40% (234) 6% (36) 586PID: Rep (no lean) 50% (424) 4% (349) 9% (73) 846PID/Gender: DemMen 52% (88) 37% (34) % (4) 362PID/Gender: DemWomen 58% (235) 38% (54) 4% (8) 407PID/Gender: Ind Men 58% (62) 39% () 3% (9) 28PID/Gender: Ind Women 5% (54) 40% (23) 9% (28) 305PID/Gender: Rep Men 5% (23) 38% (60) % (45) 49PID/Gender: Rep Women 49% (2) 44% (89) 6% (27) 427Ideo: Liberal (1-3) 50% (369) 4% (302) 9% (64) 735Ideo: Moderate (4) 58% (273) 36% (70) 6% (27) 470Ideo: Conservative (5-7) 55% (40) 40% (295) 5% (34) 740Educ: College 5% (773) 40% (599) 9% (4) 53Educ: Bachelors degree 58% (256) 38% (70) 4% (8) 444Educ: Post-grad 55% (33) 42% (02) 4% (9) 244



319

Table HR9_23



opinion Total N

Adults 53% (62) 40% (87) 8% (67) 220Income: Under 50k 50% (635) 4% (530) 9% (5) 280Income: 50k-100k 57% (354) 37% (229) 6% (36) 69Income: 100k+ 57% (74) 37% (2) 6% (7) 302Ethnicity: White 54% (928) 40% (682) 7% (2) 723Ethnicity: Hispanic 39% (36) 47% (64) 4% (49) 350Ethnicity: Afr. Am. 56% (55) 35% (95) 9% (25) 274Ethnicity: Other 39% (79) 46% (95) 5% (30) 204Relig: Protestant 60% (325) 36% (94) 4% (20) 539Relig: Roman Catholic 55% (209) 38% (42) 7% (27) 378Relig: Something Else 56% (23) 39% (86) 5% (2) 22Relig: Jewish 6% (36) 35% (20) 4% (2) 58Relig: Evangelical 53% (329) 40% (253) 7% (44) 626Relig: Non-Evang. Catholics 60% (334) 35% (94) 6% (32) 559Relig: All Christian 56% (662) 38% (447) 6% (76) 85Relig: All Non-Christian 56% (23) 39% (86) 5% (2) 22Community: Urban 50% (27) 4% (222) 0% (53) 546Community: Suburban 54% (538) 40% (398) 6% (6) 997Community: Rural 54% (354) 38% (25) 8% (53) 658Employ: Private Sector 53% (375) 42% (295) 6% (40) 70Employ: Government 45% (79) 44% (79) % (9) 77Employ: Self-Employed 58% (7) 32% (65) 0% (2) 203Employ: Homemaker 47% (59) 45% (57) 8% (0) 26Employ: Student 6% (7) 73% (78) % (2) 06Employ: Retired 67% (308) 29% (32) 4% (20) 460Employ: Unemployed 43% (77) 49% (88) 8% (5) 79Employ: Other 55% (3) 33% (78) 3% (30) 239Military HH: Yes 60% (226) 35% (30) 5% (20) 376Military HH: No 5% (936) 4% (74) 8% (48) 825RD/WT: Right Direction 53% (493) 38% (355) 8% (74) 922RD/WT: Wrong Track 52% (669) 40% (56) 7% (93) 279


320




opinion Total N

Adults 53% (62) 40% (87) 8% (67) 220Trump Job Approve 55% (59) 38% (356) 7% (63) 937Trump Job Disapprove 53% (608) 40% (460) 7% (78) 47Trump Job Strongly Approve 54% (265) 39% (95) 7% (34) 494Trump Job Somewhat Approve 57% (254) 36% (6) 6% (29) 443Trump Job Somewhat Disapprove 52% (75) 40% (35) 8% (26) 336Trump Job Strongly Disapprove 53% (432) 40% (326) 6% (52) 8#1 Issue: Economy 50% (35) 45% (283) 5% (34) 632#1 Issue: Security 57% (73) 38% (6) 5% (6) 304#1 Issue: Health Care 57% (203) 32% (3) % (37) 354#1 Issue: Medicare / Social Security 66% (242) 26% (95) 8% (29) 366#1 Issue: Women’s Issues 4% (6) 49% (73) % (6) 49#1 Issue: Education 39% (63) 5% (83) 0% (6) 62#1 Issue: Energy 45% (48) 5% (55) 5% (5) 08#1 Issue: Other 46% (58) 42% (53) 2% (6) 272016 Vote: Hillary Clinton 58% (42) 34% (249) 8% (56) 7262016 Vote: Donald Trump 57% (422) 37% (275) 6% (42) 7402016 Vote: Someone else 5% (92) 43% (77) 6% () 792016 Vote: Didnt Vote 4% (223) 49% (269) % (58) 550Voted in 2014: Yes 6% (852) 33% (465) 6% (84) 40Voted in 2014: No 39% (30) 5% (406) 0% (84) 8002012 Vote: Barack Obama 63% (550) 32% (279) 5% (46) 8752012 Vote: Mitt Romney 58% (38) 37% (20) 5% (29) 5472012 Vote: Other 60% (56) 32% (30) 9% (8) 942012 Vote: Didn’t Vote 35% (236) 53% (362) 2% (84) 6824-Region: Northeast 56% (29) 37% (46) 7% (29) 3944-Region: Midwest 53% (244) 4% (9) 6% (28) 4624-Region: South 53% (435) 40% (330) 7% (60) 8254-Region: West 5% (265) 39% (205) 0% (5) 520Favorable of Trump 55% (509) 39% (358) 6% (57) 924Unfavorable of Trump 52% (596) 4% (468) 7% (80) 44



321

Table HR9_23



opinion Total N



322


Table HR9_24: Have you watched any of the following TV shows?ER


opinion Total N

Adults 58% (270) 36% (794) 6% (36) 220Gender: Male 49% (522) 43% (456) 8% (84) 062Gender: Female 66% (748) 30% (338) 5% (53) 39Age: 18-29 38% (87) 50% (243) 2% (60) 490Age: 30-44 60% (34) 34% (79) 6% (3) 524Age: 45-54 65% (265) 29% (20) 5% (2) 406Age: 55-64 64% (220) 33% (4) 3% () 346Age: 65+ 65% (284) 32% (39) 3% (3) 436Generation Z: 18-21 35% (7) 5% (03) 3% (26) 20Millennial: Age 22-37 47% (266) 44% (250) 9% (52) 568Generation X: Age 38-53 65% (397) 29% (77) 6% (33) 608Boomers: Age 54-72 66% (476) 3% (226) 2% (7) 79PID: Dem (no lean) 62% (474) 32% (248) 6% (47) 769PID: Ind (no lean) 57% (336) 38% (223) 5% (27) 586PID: Rep (no lean) 54% (460) 38% (323) 7% (63) 846PID/Gender: DemMen 54% (96) 36% (3) 0% (35) 362PID/Gender: DemWomen 68% (278) 29% (7) 3% (2) 407PID/Gender: Ind Men 46% (3) 50% (40) 4% () 28PID/Gender: Ind Women 67% (205) 27% (83) 5% (6) 305PID/Gender: Rep Men 47% (96) 44% (86) 9% (38) 49PID/Gender: Rep Women 62% (265) 32% (38) 6% (25) 427Ideo: Liberal (1-3) 57% (422) 36% (264) 7% (49) 735Ideo: Moderate (4) 62% (294) 33% (53) 5% (23) 470Ideo: Conservative (5-7) 56% (47) 40% (292) 4% (3) 740Educ: College 58% (876) 35% (525) 7% (2) 53Educ: Bachelors degree 57% (252) 39% (75) 4% (7) 444Educ: Post-grad 58% (42) 38% (94) 3% (8) 244



323

Table HR9_24



opinion Total N

Adults 58% (270) 36% (794) 6% (36) 220Income: Under 50k 57% (733) 36% (457) 7% (90) 280Income: 50k-100k 58% (36) 37% (229) 5% (29) 69Income: 100k+ 58% (76) 36% (08) 6% (8) 302Ethnicity: White 58% (00) 37% (638) 5% (83) 723Ethnicity: Hispanic 5% (78) 38% (34) % (38) 350Ethnicity: Afr. Am. 59% (63) 3% (86) 9% (25) 274Ethnicity: Other 52% (07) 34% (69) 4% (28) 204Relig: Protestant 60% (322) 37% (97) 4% (9) 539Relig: Roman Catholic 58% (28) 38% (42) 5% (7) 378Relig: Something Else 62% (37) 33% (72) 5% (2) 22Relig: Jewish 75% (44) 25% (5) — (0) 58Relig: Evangelical 56% (35) 37% (229) 7% (46) 626Relig: Non-Evang. Catholics 62% (345) 35% (97) 3% (8) 559Relig: All Christian 59% (696) 36% (426) 5% (64) 85Relig: All Non-Christian 62% (37) 33% (72) 5% (2) 22Community: Urban 55% (30) 36% (99) 8% (46) 546Community: Suburban 58% (578) 37% (370) 5% (48) 997Community: Rural 59% (39) 34% (225) 6% (42) 658Employ: Private Sector 57% (402) 38% (272) 5% (36) 70Employ: Government 49% (87) 4% (73) 0% (7) 77Employ: Self-Employed 57% (6) 36% (73) 7% (4) 203Employ: Homemaker 55% (69) 39% (49) 6% (8) 26Employ: Student 37% (40) 52% (55) % (2) 06Employ: Retired 65% (300) 32% (46) 3% (4) 460Employ: Unemployed 49% (88) 42% (76) 8% (5) 79Employ: Other 7% (69) 2% (49) 9% (2) 239Military HH: Yes 57% (23) 40% (49) 4% (4) 376Military HH: No 58% (057) 35% (645) 7% (22) 825RD/WT: Right Direction 55% (5) 39% (356) 6% (55) 922RD/WT: Wrong Track 59% (759) 34% (438) 6% (82) 279


324




opinion Total N

Adults 58% (270) 36% (794) 6% (36) 220Trump Job Approve 56% (525) 39% (368) 5% (45) 937Trump Job Disapprove 6% (696) 34% (387) 6% (64) 47Trump Job Strongly Approve 56% (275) 40% (97) 4% (22) 494Trump Job Somewhat Approve 56% (250) 38% (70) 5% (23) 443Trump Job Somewhat Disapprove 58% (94) 37% (24) 5% (8) 336Trump Job Strongly Disapprove 62% (502) 32% (263) 6% (46) 8#1 Issue: Economy 54% (342) 4% (257) 5% (33) 632#1 Issue: Security 56% (7) 40% (2) 4% (2) 304#1 Issue: Health Care 62% (29) 30% (06) 8% (29) 354#1 Issue: Medicare / Social Security 69% (25) 25% (92) 6% (23) 366#1 Issue: Women’s Issues 49% (74) 44% (65) 7% (0) 49#1 Issue: Education 54% (87) 37% (60) 9% (5) 62#1 Issue: Energy 54% (58) 43% (46) 4% (4) 08#1 Issue: Other 54% (68) 37% (47) 9% () 272016 Vote: Hillary Clinton 64% (462) 3% (228) 5% (36) 7262016 Vote: Donald Trump 57% (423) 39% (288) 4% (28) 7402016 Vote: Someone else 56% (00) 39% (70) 5% (9) 792016 Vote: Didnt Vote 52% (284) 37% (204) % (62) 550Voted in 2014: Yes 6% (854) 35% (484) 4% (63) 40Voted in 2014: No 52% (47) 39% (30) 9% (74) 8002012 Vote: Barack Obama 63% (554) 33% (285) 4% (37) 8752012 Vote: Mitt Romney 58% (36) 38% (208) 4% (23) 5472012 Vote: Other 60% (56) 32% (30) 8% (7) 942012 Vote: Didn’t Vote 50% (34) 40% (27) 0% (69) 6824-Region: Northeast 56% (22) 39% (54) 5% (9) 3944-Region: Midwest 60% (279) 35% (6) 5% (22) 4624-Region: South 58% (479) 35% (29) 7% (55) 8254-Region: West 56% (29) 36% (89) 8% (4) 520Favorable of Trump 56% (56) 40% (366) 5% (43) 924Unfavorable of Trump 60% (688) 35% (396) 5% (60) 44



325

Table HR9_24



opinion Total N



326


Table HR9_25: Have you watched any of the following TV shows?Gilligans Island


opinion Total N

Adults 75% (653) 9% (425) 6% (23) 220Gender: Male 72% (760) 20% (26) 8% (86) 062Gender: Female 78% (893) 8% (209) 3% (37) 39Age: 18-29 43% (209) 44% (25) 3% (65) 490Age: 30-44 73% (38) 22% (7) 5% (26) 524Age: 45-54 9% (367) 5% (22) 4% (6) 406Age: 55-64 94% (326) 4% (4) 2% (6) 346Age: 65+ 85% (369) 3% (57) 2% (0) 436Generation Z: 18-21 35% (70) 48% (97) 7% (34) 20Millennial: Age 22-37 58% (328) 34% (93) 8% (47) 568Generation X: Age 38-53 86% (520) 0% (6) 4% (26) 608Boomers: Age 54-72 92% (658) 7% (53) % (7) 79PID: Dem (no lean) 75% (573) 9% (49) 6% (46) 769PID: Ind (no lean) 75% (439) 2% (24) 4% (24) 586PID: Rep (no lean) 76% (64) 8% (52) 6% (53) 846PID/Gender: DemMen 69% (250) 20% (74) % (39) 362PID/Gender: DemWomen 80% (323) 9% (75) 2% (8) 407PID/Gender: Ind Men 75% (2) 2% (59) 4% () 28PID/Gender: Ind Women 75% (227) 2% (65) 4% (2) 305PID/Gender: Rep Men 7% (299) 20% (84) 9% (37) 49PID/Gender: Rep Women 80% (343) 6% (68) 4% (7) 427Ideo: Liberal (1-3) 69% (509) 24% (76) 7% (50) 735Ideo: Moderate (4) 78% (369) 7% (80) 5% (22) 470Ideo: Conservative (5-7) 82% (606) 5% () 3% (23) 740Educ: College 74% (9) 9% (289) 7% (04) 53Educ: Bachelors degree 77% (343) 20% (90) 3% (2) 444Educ: Post-grad 78% (9) 9% (46) 3% (7) 244



327

Table HR9_25



opinion Total N

Adults 75% (653) 9% (425) 6% (23) 220Income: Under 50k 73% (938) 2% (266) 6% (76) 280Income: 50k-100k 77% (476) 7% (07) 6% (36) 69Income: 100k+ 79% (239) 7% (52) 4% () 302Ethnicity: White 78% (337) 8% (305) 5% (80) 723Ethnicity: Hispanic 62% (27) 26% (9) 2% (42) 350Ethnicity: Afr. Am. 73% (99) 2% (57) 7% (8) 274Ethnicity: Other 57% (6) 3% (63) 2% (25) 204Relig: Protestant 85% (458) 3% (69) 2% (2) 539Relig: Roman Catholic 76% (286) 9% (72) 5% (20) 378Relig: Something Else 78% (72) 9% (43) 3% (6) 22Relig: Jewish 77% (45) 2% (2) 2% () 58Relig: Evangelical 82% (5) 3% (8) 5% (34) 626Relig: Non-Evang. Catholics 80% (445) 7% (94) 4% (2) 559Relig: All Christian 8% (956) 5% (75) 5% (55) 85Relig: All Non-Christian 78% (72) 9% (43) 3% (6) 22Community: Urban 67% (364) 26% (40) 8% (42) 546Community: Suburban 78% (773) 8% (82) 4% (4) 997Community: Rural 78% (56) 6% (03) 6% (40) 658Employ: Private Sector 77% (543) 9% (33) 5% (34) 70Employ: Government 69% (22) 22% (39) 9% (6) 77Employ: Self-Employed 77% (55) 8% (36) 6% (2) 203Employ: Homemaker 84% (05) 2% (5) 4% (5) 26Employ: Student 38% (40) 54% (57) 9% (9) 06Employ: Retired 85% (392) 2% (57) 2% () 460Employ: Unemployed 67% (20) 29% (52) 4% (7) 79Employ: Other 73% (75) 5% (36) 2% (27) 239Military HH: Yes 83% (33) 3% (5) 3% (2) 376Military HH: No 73% (340) 2% (374) 6% () 825RD/WT: Right Direction 76% (703) 8% (64) 6% (55) 922RD/WT: Wrong Track 74% (950) 20% (26) 5% (67) 279


328




opinion Total N

Adults 75% (653) 9% (425) 6% (23) 220Trump Job Approve 8% (758) 4% (33) 5% (46) 937Trump Job Disapprove 73% (835) 22% (256) 5% (56) 47Trump Job Strongly Approve 82% (407) 3% (65) 4% (22) 494Trump Job Somewhat Approve 79% (35) 5% (68) 6% (25) 443Trump Job Somewhat Disapprove 69% (233) 25% (83) 6% (20) 336Trump Job Strongly Disapprove 74% (602) 2% (73) 4% (36) 8#1 Issue: Economy 76% (483) 9% (2) 4% (28) 632#1 Issue: Security 83% (254) 5% (44) 2% (6) 304#1 Issue: Health Care 79% (279) 4% (5) 7% (24) 354#1 Issue: Medicare / Social Security 82% (30) 2% (43) 6% (22) 366#1 Issue: Women’s Issues 59% (88) 33% (49) 8% (2) 49#1 Issue: Education 56% (90) 36% (57) 9% (4) 62#1 Issue: Energy 57% (62) 36% (38) 7% (7) 08#1 Issue: Other 77% (97) 6% (20) 7% (9) 272016 Vote: Hillary Clinton 79% (57) 7% (20) 5% (34) 7262016 Vote: Donald Trump 83% (63) 3% (00) 4% (27) 7402016 Vote: Someone else 78% (40) 8% (3) 4% (8) 792016 Vote: Didnt Vote 59% (324) 3% (72) 0% (54) 550Voted in 2014: Yes 82% (43) 4% (94) 5% (64) 40Voted in 2014: No 64% (50) 29% (23) 7% (59) 8002012 Vote: Barack Obama 80% (704) 5% (32) 4% (39) 8752012 Vote: Mitt Romney 85% (467) % (6) 3% (9) 5472012 Vote: Other 88% (83) 7% (7) 4% (4) 942012 Vote: Didn’t Vote 58% (396) 33% (225) 9% (6) 6824-Region: Northeast 78% (306) 7% (68) 5% (20) 3944-Region: Midwest 74% (344) 2% (97) 5% (22) 4624-Region: South 77% (634) 7% (43) 6% (47) 8254-Region: West 7% (370) 23% (7) 6% (33) 520Favorable of Trump 8% (748) 4% (33) 5% (44) 924Unfavorable of Trump 73% (83) 23% (262) 4% (5) 44



329

Table HR9_25



opinion Total N

Adults 75% (653) 9% (425) 6% (23) 220Very Favorable of Trump 8% (48) 4% (70) 5% (26) 55Somewhat Favorable of Trump 80% (329) 5% (62) 4% (8) 409Somewhat Unfavorable of Trump 72% (64) 23% (53) 5% () 228Very Unfavorable of Trump 73% (667) 23% (20) 4% (40) 96Frequent TVWatcher 77% (267) 8% (300) 5% (80) 646Frequent Movie Watchers 78% (773) 7% (64) 5% (52) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


330


Table HR9_26: Have you watched any of the following TV shows?Home Improvement


opinion Total N

Adults 75% (657) 20% (433) 5% () 220Gender: Male 73% (775) 20% (25) 7% (72) 062Gender: Female 77% (882) 9% (28) 3% (39) 39Age: 18-29 57% (278) 34% (66) 9% (46) 490Age: 30-44 84% (439) 2% (6) 5% (24) 524Age: 45-54 84% (339) 2% (47) 5% (9) 406Age: 55-64 8% (280) 6% (55) 3% () 346Age: 65+ 74% (32) 24% (05) 2% () 436Generation Z: 18-21 44% (88) 42% (84) 5% (29) 20Millennial: Age 22-37 75% (424) 20% (5) 5% (30) 568Generation X: Age 38-53 83% (507) 2% (7) 5% (30) 608Boomers: Age 54-72 80% (577) 8% (28) 2% (4) 79PID: Dem (no lean) 73% (56) 2% (64) 6% (44) 769PID: Ind (no lean) 75% (438) 2% (22) 4% (25) 586PID: Rep (no lean) 78% (658) 7% (47) 5% (42) 846PID/Gender: DemMen 69% (250) 2% (77) 0% (36) 362PID/Gender: DemWomen 77% (3) 2% (87) 2% (8) 407PID/Gender: Ind Men 75% (20) 22% (62) 3% (9) 28PID/Gender: Ind Women 75% (229) 20% (60) 5% (6) 305PID/Gender: Rep Men 75% (36) 8% (76) 7% (27) 49PID/Gender: Rep Women 80% (342) 7% (7) 3% (4) 427Ideo: Liberal (1-3) 68% (50) 25% (86) 7% (48) 735Ideo: Moderate (4) 80% (376) 7% (78) 4% (7) 470Ideo: Conservative (5-7) 80% (593) 7% (27) 3% (9) 740Educ: College 76% (52) 8% (275) 6% (87) 53Educ: Bachelors degree 75% (332) 22% (96) 4% (6) 444Educ: Post-grad 7% (73) 26% (63) 3% (8) 244



331

Table HR9_26



opinion Total N

Adults 75% (657) 20% (433) 5% () 220Income: Under 50k 73% (938) 2% (272) 5% (70) 280Income: 50k-100k 79% (489) 6% (0) 5% (29) 69Income: 100k+ 76% (230) 20% (60) 4% (2) 302Ethnicity: White 78% (352) 8% (308) 4% (63) 723Ethnicity: Hispanic 6% (22) 28% (99) % (39) 350Ethnicity: Afr. Am. 67% (83) 26% (7) 7% (20) 274Ethnicity: Other 60% (22) 27% (54) 4% (28) 204Relig: Protestant 80% (43) 7% (9) 3% (7) 539Relig: Roman Catholic 72% (273) 24% (9) 4% (4) 378Relig: Something Else 85% (88) 2% (27) 2% (5) 22Relig: Jewish 72% (42) 25% (5) 2% () 58Relig: Evangelical 77% (483) 7% (08) 6% (34) 626Relig: Non-Evang. Catholics 76% (427) 2% (5) 3% (7) 559Relig: All Christian 77% (90) 9% (224) 4% (52) 85Relig: All Non-Christian 85% (88) 2% (27) 2% (5) 22Community: Urban 69% (378) 26% (4) 5% (27) 546Community: Suburban 77% (763) 8% (80) 5% (54) 997Community: Rural 78% (56) 7% (2) 5% (30) 658Employ: Private Sector 79% (562) 7% (23) 3% (24) 70Employ: Government 68% (2) 2% (38) 0% (9) 77Employ: Self-Employed 74% (49) 22% (44) 5% (0) 203Employ: Homemaker 78% (98) 7% (22) 5% (6) 26Employ: Student 53% (56) 34% (36) 3% (4) 06Employ: Retired 76% (35) 2% (96) 3% (2) 460Employ: Unemployed 7% (28) 24% (43) 5% (9) 79Employ: Other 80% (9) 3% (3) 7% (7) 239Military HH: Yes 77% (289) 20% (76) 3% () 376Military HH: No 75% (368) 20% (357) 5% (00) 825RD/WT: Right Direction 76% (702) 9% (75) 5% (45) 922RD/WT: Wrong Track 75% (955) 20% (257) 5% (66) 279


332




opinion Total N

Adults 75% (657) 20% (433) 5% () 220Trump Job Approve 79% (743) 7% (59) 4% (36) 937Trump Job Disapprove 73% (839) 22% (250) 5% (57) 47Trump Job Strongly Approve 79% (389) 7% (84) 4% (2) 494Trump Job Somewhat Approve 80% (354) 7% (75) 3% (4) 443Trump Job Somewhat Disapprove 72% (242) 2% (70) 7% (24) 336Trump Job Strongly Disapprove 74% (597) 22% (80) 4% (33) 8#1 Issue: Economy 8% (54) 4% (90) 5% (29) 632#1 Issue: Security 75% (228) 23% (69) 3% (8) 304#1 Issue: Health Care 77% (272) 7% (6) 6% (2) 354#1 Issue: Medicare / Social Security 75% (275) 20% (72) 5% (8) 366#1 Issue: Women’s Issues 66% (99) 26% (39) 7% () 49#1 Issue: Education 67% (08) 26% (42) 7% (2) 62#1 Issue: Energy 66% (72) 32% (34) 2% (2) 08#1 Issue: Other 7% (90) 20% (26) 8% (0) 272016 Vote: Hillary Clinton 76% (55) 20% (44) 4% (3) 7262016 Vote: Donald Trump 80% (592) 7% (26) 3% (22) 7402016 Vote: Someone else 80% (43) 7% (30) 3% (5) 792016 Vote: Didnt Vote 67% (368) 23% (29) 0% (53) 550Voted in 2014: Yes 79% (03) 7% (245) 4% (53) 40Voted in 2014: No 69% (554) 23% (88) 7% (58) 8002012 Vote: Barack Obama 77% (673) 9% (70) 4% (32) 8752012 Vote: Mitt Romney 82% (45) 4% (77) 4% (9) 5472012 Vote: Other 84% (79) 2% (2) 4% (4) 942012 Vote: Didn’t Vote 66% (452) 26% (74) 8% (56) 6824-Region: Northeast 72% (284) 22% (87) 6% (22) 3944-Region: Midwest 8% (372) 6% (73) 4% (7) 4624-Region: South 79% (648) 7% (42) 4% (34) 8254-Region: West 68% (353) 25% (30) 7% (37) 520Favorable of Trump 79% (73) 7% (59) 4% (33) 924Unfavorable of Trump 73% (837) 22% (252) 5% (55) 44



333

Table HR9_26



opinion Total N

Adults 75% (657) 20% (433) 5% () 220Very Favorable of Trump 78% (400) 8% (93) 4% (2) 55Somewhat Favorable of Trump 8% (33) 6% (66) 3% (3) 409Somewhat Unfavorable of Trump 77% (74) 7% (38) 7% (5) 228Very Unfavorable of Trump 72% (662) 23% (24) 4% (40) 96Frequent TVWatcher 78% (283) 8% (296) 4% (68) 646Frequent Movie Watchers 80% (789) 6% (63) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


334


Table HR9_27: Have you watched any of the following TV shows?The Office


opinion Total N

Adults 46% (04) 46% (007) 8% (80) 220Gender: Male 5% (537) 4% (437) 8% (89) 062Gender: Female 42% (477) 50% (570) 8% (9) 39Age: 18-29 59% (290) 30% (46) % (53) 490Age: 30-44 57% (300) 37% (94) 6% (30) 524Age: 45-54 43% (73) 49% (97) 9% (36) 406Age: 55-64 35% (2) 57% (98) 8% (26) 346Age: 65+ 30% (30) 62% (272) 8% (35) 436Generation Z: 18-21 6% (22) 26% (52) 4% (28) 20Millennial: Age 22-37 60% (340) 33% (87) 7% (4) 568Generation X: Age 38-53 47% (283) 45% (276) 8% (49) 608Boomers: Age 54-72 35% (25) 58% (48) 7% (49) 79PID: Dem (no lean) 49% (379) 43% (328) 8% (6) 769PID: Ind (no lean) 47% (275) 45% (263) 8% (48) 586PID: Rep (no lean) 43% (360) 49% (46) 8% (7) 846PID/Gender: DemMen 5% (86) 40% (44) 9% (32) 362PID/Gender: DemWomen 47% (93) 45% (84) 7% (29) 407PID/Gender: Ind Men 52% (46) 42% (8) 6% (7) 28PID/Gender: Ind Women 42% (29) 48% (45) 0% (3) 305PID/Gender: Rep Men 49% (204) 42% (75) 9% (40) 49PID/Gender: Rep Women 36% (56) 56% (24) 7% (3) 427Ideo: Liberal (1-3) 52% (385) 4% (300) 7% (49) 735Ideo: Moderate (4) 49% (232) 45% (22) 6% (26) 470Ideo: Conservative (5-7) 42% (30) 5% (376) 7% (54) 740Educ: College 43% (655) 47% (709) 0% (49) 53Educ: Bachelors degree 54% (24) 4% (82) 5% (22) 444Educ: Post-grad 48% (8) 48% (6) 4% (9) 244



335

Table HR9_27



opinion Total N

Adults 46% (04) 46% (007) 8% (80) 220Income: Under 50k 43% (545) 47% (596) % (38) 280Income: 50k-100k 50% (307) 46% (282) 5% (30) 69Income: 100k+ 54% (62) 43% (29) 4% () 302Ethnicity: White 45% (779) 48% (823) 7% (2) 723Ethnicity: Hispanic 52% (82) 37% (28) % (39) 350Ethnicity: Afr. Am. 5% (40) 37% (0) 2% (33) 274Ethnicity: Other 47% (96) 40% (82) 3% (26) 204Relig: Protestant 42% (226) 5% (275) 7% (37) 539Relig: Roman Catholic 50% (88) 42% (59) 8% (3) 378Relig: Something Else 44% (98) 48% (05) 8% (8) 22Relig: Jewish 40% (23) 59% (35) % () 58Relig: Evangelical 42% (265) 46% (288) 2% (73) 626Relig: Non-Evang. Catholics 47% (26) 48% (267) 6% (32) 559Relig: All Christian 44% (526) 47% (555) 9% (04) 85Relig: All Non-Christian 44% (98) 48% (05) 8% (8) 22Community: Urban 48% (260) 45% (248) 7% (38) 546Community: Suburban 49% (484) 44% (443) 7% (70) 997Community: Rural 4% (270) 48% (36) % (72) 658Employ: Private Sector 55% (39) 40% (286) 5% (34) 70Employ: Government 47% (83) 39% (70) 4% (25) 77Employ: Self-Employed 48% (98) 46% (94) 5% () 203Employ: Homemaker 40% (50) 52% (66) 8% (0) 26Employ: Student 68% (73) 2% (22) % (2) 06Employ: Retired 29% (32) 63% (290) 8% (38) 460Employ: Unemployed 44% (79) 45% (8) % (9) 79Employ: Other 46% (09) 4% (98) 3% (32) 239Military HH: Yes 44% (64) 48% (80) 8% (32) 376Military HH: No 47% (85) 45% (827) 8% (48) 825RD/WT: Right Direction 42% (39) 47% (436) 0% (95) 922RD/WT: Wrong Track 49% (623) 45% (570) 7% (85) 279


336




opinion Total N

Adults 46% (04) 46% (007) 8% (80) 220Trump Job Approve 43% (40) 49% (460) 8% (76) 937Trump Job Disapprove 50% (575) 44% (499) 6% (72) 47Trump Job Strongly Approve 39% (93) 52% (258) 9% (43) 494Trump Job Somewhat Approve 47% (208) 46% (202) 7% (33) 443Trump Job Somewhat Disapprove 54% (83) 36% (2) 0% (32) 336Trump Job Strongly Disapprove 48% (392) 47% (379) 5% (40) 8#1 Issue: Economy 5% (325) 43% (270) 6% (37) 632#1 Issue: Security 44% (33) 47% (44) 9% (28) 304#1 Issue: Health Care 42% (47) 5% (80) 7% (27) 354#1 Issue: Medicare / Social Security 35% (28) 55% (200) 0% (38) 366#1 Issue: Women’s Issues 48% (72) 39% (59) 3% (9) 49#1 Issue: Education 60% (97) 32% (52) 8% (3) 62#1 Issue: Energy 6% (66) 34% (37) 5% (5) 08#1 Issue: Other 37% (46) 53% (68) 0% (3) 272016 Vote: Hillary Clinton 50% (36) 44% (38) 7% (47) 7262016 Vote: Donald Trump 4% (305) 52% (382) 7% (53) 7402016 Vote: Someone else 50% (89) 43% (77) 7% (3) 792016 Vote: Didnt Vote 47% (257) 42% (229) 2% (64) 550Voted in 2014: Yes 45% (628) 48% (676) 7% (97) 40Voted in 2014: No 48% (387) 4% (33) 0% (83) 8002012 Vote: Barack Obama 45% (395) 48% (422) 7% (58) 8752012 Vote: Mitt Romney 4% (224) 53% (292) 6% (32) 5472012 Vote: Other 47% (44) 37% (35) 7% (6) 942012 Vote: Didn’t Vote 5% (349) 38% (258) % (75) 6824-Region: Northeast 47% (86) 45% (78) 8% (30) 3944-Region: Midwest 48% (22) 45% (209) 7% (33) 4624-Region: South 45% (368) 46% (380) 9% (76) 8254-Region: West 46% (239) 46% (240) 8% (4) 520Favorable of Trump 42% (39) 50% (459) 8% (75) 924Unfavorable of Trump 5% (578) 44% (50) 6% (65) 44



337

Table HR9_27



opinion Total N



338


Table HR9_28: Have you watched any of the following TV shows?Mad About You


opinion Total N

Adults 4% (92) 49% (078) 0% (22) 220Gender: Male 33% (353) 54% (578) 2% (3) 062Gender: Female 49% (558) 44% (500) 7% (8) 39Age: 18-29 4% (69) 69% (336) 7% (85) 490Age: 30-44 5% (269) 4% (25) 7% (39) 524Age: 45-54 56% (227) 35% (43) 9% (36) 406Age: 55-64 52% (79) 43% (48) 5% (9) 346Age: 65+ 38% (67) 54% (236) 8% (33) 436Generation Z: 18-21 7% (3) 73% (48) 20% (40) 20Millennial: Age 22-37 34% (94) 54% (307) 2% (66) 568Generation X: Age 38-53 55% (337) 37% (222) 8% (49) 608Boomers: Age 54-72 48% (344) 46% (332) 6% (43) 79PID: Dem (no lean) 43% (332) 48% (370) 9% (68) 769PID: Ind (no lean) 4% (238) 5% (297) 9% (5) 586PID: Rep (no lean) 40% (342) 49% (4) % (93) 846PID/Gender: DemMen 32% (6) 54% (97) 4% (49) 362PID/Gender: DemWomen 53% (26) 42% (73) 4% (8) 407PID/Gender: Ind Men 34% (95) 59% (65) 8% (2) 28PID/Gender: Ind Women 47% (43) 43% (32) 0% (30) 305PID/Gender: Rep Men 34% (42) 52% (26) 4% (60) 49PID/Gender: Rep Women 47% (200) 46% (95) 8% (33) 427Ideo: Liberal (1-3) 42% (3) 47% (343) % (8) 735Ideo: Moderate (4) 44% (206) 5% (238) 5% (25) 470Ideo: Conservative (5-7) 40% (294) 52% (383) 9% (63) 740Educ: College 4% (622) 47% (78) % (72) 53Educ: Bachelors degree 44% (94) 5% (226) 6% (25) 444Educ: Post-grad 39% (96) 55% (34) 6% (5) 244



339

Table HR9_28



opinion Total N

Adults 4% (92) 49% (078) 0% (22) 220Income: Under 50k 39% (50) 50% (645) 0% (34) 280Income: 50k-100k 44% (273) 47% (292) 9% (54) 69Income: 100k+ 46% (38) 46% (40) 8% (24) 302Ethnicity: White 44% (755) 48% (834) 8% (33) 723Ethnicity: Hispanic 33% (4) 50% (75) 7% (60) 350Ethnicity: Afr. Am. 35% (95) 52% (42) 3% (37) 274Ethnicity: Other 30% (6) 50% (0) 20% (42) 204Relig: Protestant 46% (248) 46% (250) 8% (4) 539Relig: Roman Catholic 39% (47) 52% (97) 9% (34) 378Relig: Something Else 40% (89) 5% (3) 8% (8) 22Relig: Jewish 57% (33) 39% (23) 4% (2) 58Relig: Evangelical 42% (265) 47% (292) % (70) 626Relig: Non-Evang. Catholics 43% (243) 50% (280) 7% (37) 559Relig: All Christian 43% (508) 48% (57) 9% (06) 85Relig: All Non-Christian 40% (89) 5% (3) 8% (8) 22Community: Urban 35% (92) 54% (294) % (6) 546Community: Suburban 43% (433) 48% (478) 9% (86) 997Community: Rural 44% (287) 46% (306) 0% (65) 658Employ: Private Sector 44% (35) 49% (349) 6% (46) 70Employ: Government 36% (64) 44% (78) 20% (35) 77Employ: Self-Employed 42% (86) 49% (99) 9% (8) 203Employ: Homemaker 55% (69) 37% (46) 8% () 26Employ: Student 0% (0) 78% (83) 2% (3) 06Employ: Retired 4% (90) 5% (233) 8% (37) 460Employ: Unemployed 37% (66) 54% (98) 8% (5) 79Employ: Other 47% (2) 38% (9) 5% (36) 239Military HH: Yes 43% (62) 49% (84) 8% (30) 376Military HH: No 4% (750) 49% (894) 0% (82) 825RD/WT: Right Direction 40% (369) 48% (447) 2% (07) 922RD/WT: Wrong Track 42% (543) 49% (63) 8% (04) 279


340




opinion Total N

Adults 4% (92) 49% (078) 0% (22) 220Trump Job Approve 4% (387) 49% (460) 0% (90) 937Trump Job Disapprove 42% (483) 50% (569) 8% (94) 47Trump Job Strongly Approve 40% (99) 5% (250) 9% (45) 494Trump Job Somewhat Approve 42% (88) 47% (20) 0% (46) 443Trump Job Somewhat Disapprove 36% (20) 54% (80) % (36) 336Trump Job Strongly Disapprove 45% (363) 48% (389) 7% (58) 8#1 Issue: Economy 40% (255) 5% (324) 8% (52) 632#1 Issue: Security 4% (25) 49% (50) 9% (28) 304#1 Issue: Health Care 43% (52) 47% (67) 0% (35) 354#1 Issue: Medicare / Social Security 49% (78) 42% (54) 9% (34) 366#1 Issue: Women’s Issues 42% (62) 45% (67) 3% (9) 49#1 Issue: Education 32% (5) 56% (9) 2% (20) 62#1 Issue: Energy 38% (4) 54% (58) 8% (9) 08#1 Issue: Other 38% (48) 52% (65) % (4) 272016 Vote: Hillary Clinton 48% (350) 44% (39) 8% (57) 7262016 Vote: Donald Trump 4% (302) 49% (364) 0% (74) 7402016 Vote: Someone else 37% (67) 56% (0) 6% () 792016 Vote: Didnt Vote 35% (9) 53% (290) 3% (69) 550Voted in 2014: Yes 46% (644) 46% (638) 8% (9) 40Voted in 2014: No 34% (268) 55% (439) 2% (93) 8002012 Vote: Barack Obama 48% (424) 44% (388) 7% (63) 8752012 Vote: Mitt Romney 43% (237) 47% (259) 9% (52) 5472012 Vote: Other 47% (44) 46% (43) 8% (7) 942012 Vote: Didn’t Vote 30% (206) 57% (386) 3% (90) 6824-Region: Northeast 40% (59) 49% (95) 0% (40) 3944-Region: Midwest 44% (202) 48% (222) 8% (38) 4624-Region: South 43% (354) 48% (395) 9% (76) 8254-Region: West 38% (97) 5% (266) % (58) 520Favorable of Trump 40% (366) 50% (464) 0% (93) 924Unfavorable of Trump 43% (494) 49% (566) 7% (84) 44



341

Table HR9_28



opinion Total N

Adults 4% (92) 49% (078) 0% (22) 220Very Favorable of Trump 37% (92) 52% (268) % (54) 55Somewhat Favorable of Trump 43% (74) 48% (96) 0% (39) 409Somewhat Unfavorable of Trump 44% (99) 47% (07) 0% (22) 228Very Unfavorable of Trump 43% (395) 50% (459) 7% (63) 96Frequent TVWatcher 44% (725) 48% (789) 8% (33) 646Frequent Movie Watchers 45% (444) 47% (463) 8% (83) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


342


Table HR9_29: Have you watched any of the following TV shows?Cagney & Lacey


opinion Total N

Adults 4% (93) 50% (08) 8% (79) 220Gender: Male 32% (34) 58% (62) 0% (09) 062Gender: Female 50% (572) 44% (496) 6% (7) 39Age: 18-29 8% (40) 75% (367) 7% (82) 490Age: 30-44 2% () 69% (36) 0% (52) 524Age: 45-54 58% (235) 36% (46) 6% (24) 406Age: 55-64 66% (229) 3% (06) 3% () 346Age: 65+ 68% (298) 29% (28) 2% (0) 436Generation Z: 18-21 6% (2) 74% (48) 20% (4) 20Millennial: Age 22-37 0% (57) 78% (44) 2% (7) 568Generation X: Age 38-53 48% (29) 44% (270) 8% (46) 608Boomers: Age 54-72 69% (498) 29% (205) 2% (5) 79PID: Dem (no lean) 48% (368) 44% (34) 8% (60) 769PID: Ind (no lean) 37% (29) 55% (323) 7% (43) 586PID: Rep (no lean) 39% (326) 52% (444) 9% (76) 846PID/Gender: DemMen 37% (36) 5% (85) 2% (42) 362PID/Gender: DemWomen 57% (233) 38% (56) 4% (8) 407PID/Gender: Ind Men 27% (76) 66% (87) 7% (9) 28PID/Gender: Ind Women 47% (43) 45% (37) 8% (25) 305PID/Gender: Rep Men 3% (30) 57% (24) % (48) 49PID/Gender: Rep Women 46% (96) 48% (203) 7% (28) 427Ideo: Liberal (1-3) 45% (327) 47% (345) 9% (63) 735Ideo: Moderate (4) 40% (86) 54% (253) 7% (3) 470Ideo: Conservative (5-7) 43% (39) 5% (380) 5% (40) 740Educ: College 40% (6) 50% (749) 0% (52) 53Educ: Bachelors degree 42% (86) 54% (24) 4% (7) 444Educ: Post-grad 48% (6) 48% (8) 4% (0) 244



343

Table HR9_29



opinion Total N

Adults 4% (93) 50% (08) 8% (79) 220Income: Under 50k 4% (524) 50% (638) 9% (8) 280Income: 50k-100k 42% (259) 5% (36) 7% (44) 69Income: 100k+ 43% (30) 5% (54) 6% (7) 302Ethnicity: White 43% (746) 50% (858) 7% (8) 723Ethnicity: Hispanic 26% (90) 58% (203) 6% (57) 350Ethnicity: Afr. Am. 45% (25) 46% (25) 9% (25) 274Ethnicity: Other 2% (43) 6% (25) 8% (36) 204Relig: Protestant 52% (279) 45% (242) 3% (8) 539Relig: Roman Catholic 42% (59) 52% (97) 6% (22) 378Relig: Something Else 4% (90) 5% (2) 8% (8) 22Relig: Jewish 63% (37) 35% (20) 2% () 58Relig: Evangelical 45% (283) 47% (294) 8% (49) 626Relig: Non-Evang. Catholics 48% (267) 48% (270) 4% (22) 559Relig: All Christian 46% (550) 48% (564) 6% (7) 85Relig: All Non-Christian 4% (90) 5% (2) 8% (8) 22Community: Urban 38% (20) 52% (283) 0% (53) 546Community: Suburban 4% (43) 5% (5) 7% (73) 997Community: Rural 44% (29) 48% (34) 8% (53) 658Employ: Private Sector 36% (257) 58% (409) 6% (44) 70Employ: Government 32% (57) 55% (97) 3% (23) 77Employ: Self-Employed 4% (84) 50% (0) 9% (7) 203Employ: Homemaker 38% (48) 52% (65) 0% (3) 26Employ: Student 9% (0) 77% (82) 4% (4) 06Employ: Retired 65% (297) 32% (49) 3% (4) 460Employ: Unemployed 3% (55) 59% (07) 0% (7) 79Employ: Other 44% (05) 4% (98) 5% (37) 239Military HH: Yes 50% (88) 44% (67) 6% (2) 376Military HH: No 40% (725) 52% (942) 9% (58) 825RD/WT: Right Direction 39% (363) 53% (489) 8% (70) 922RD/WT: Wrong Track 43% (550) 48% (620) 9% (09) 279


344




opinion Total N

Adults 4% (93) 50% (08) 8% (79) 220Trump Job Approve 42% (392) 5% (48) 7% (64) 937Trump Job Disapprove 44% (500) 49% (558) 8% (88) 47Trump Job Strongly Approve 43% (20) 50% (247) 8% (37) 494Trump Job Somewhat Approve 4% (82) 53% (234) 6% (27) 443Trump Job Somewhat Disapprove 37% (23) 53% (78) 0% (35) 336Trump Job Strongly Disapprove 46% (377) 47% (380) 7% (54) 8#1 Issue: Economy 37% (234) 57% (358) 6% (40) 632#1 Issue: Security 45% (36) 50% (52) 5% (6) 304#1 Issue: Health Care 45% (6) 45% (60) 9% (33) 354#1 Issue: Medicare / Social Security 63% (230) 3% (2) 6% (23) 366#1 Issue: Women’s Issues 30% (45) 54% (80) 6% (25) 49#1 Issue: Education 9% (3) 70% (3) % (7) 62#1 Issue: Energy 28% (30) 63% (68) 9% (9) 08#1 Issue: Other 36% (46) 5% (64) 3% (6) 272016 Vote: Hillary Clinton 5% (367) 43% (32) 7% (48) 7262016 Vote: Donald Trump 44% (327) 50% (373) 5% (4) 7402016 Vote: Someone else 38% (69) 55% (99) 7% (2) 792016 Vote: Didnt Vote 27% (50) 59% (324) 4% (77) 550Voted in 2014: Yes 49% (689) 44% (62) 6% (9) 40Voted in 2014: No 28% (224) 6% (488) % (89) 8002012 Vote: Barack Obama 52% (454) 42% (369) 6% (52) 8752012 Vote: Mitt Romney 47% (256) 48% (263) 5% (29) 5472012 Vote: Other 43% (40) 47% (44) 0% (0) 942012 Vote: Didn’t Vote 24% (60) 63% (433) 3% (89) 6824-Region: Northeast 42% (67) 52% (203) 6% (23) 3944-Region: Midwest 4% (89) 53% (244) 6% (29) 4624-Region: South 4% (335) 50% (43) 9% (77) 8254-Region: West 43% (222) 48% (247) 0% (5) 520Favorable of Trump 42% (388) 5% (474) 7% (62) 924Unfavorable of Trump 43% (492) 50% (574) 7% (79) 44



345

Table HR9_29



opinion Total N



346


Table HR9_30: Have you watched any of the following TV shows?Martin


opinion Total N

Adults 38% (835) 53% (58) 9% (208) 220Gender: Male 39% (40) 52% (549) 0% (03) 062Gender: Female 37% (425) 53% (609) 9% (05) 39Age: 18-29 29% (4) 58% (286) 3% (63) 490Age: 30-44 59% (30) 35% (8) 6% (32) 524Age: 45-54 49% (98) 42% (69) 9% (38) 406Age: 55-64 29% (00) 63% (28) 8% (28) 346Age: 65+ 20% (86) 70% (304) % (47) 436Generation Z: 18-21 22% (44) 63% (26) 5% (30) 20Millennial: Age 22-37 45% (254) 47% (265) 9% (50) 568Generation X: Age 38-53 55% (332) 37% (225) 8% (5) 608Boomers: Age 54-72 28% (99) 64% (46) 8% (59) 79PID: Dem (no lean) 44% (335) 48% (369) 8% (65) 769PID: Ind (no lean) 39% (229) 52% (306) 9% (5) 586PID: Rep (no lean) 32% (27) 57% (484) % (9) 846PID/Gender: DemMen 46% (66) 44% (59) 0% (38) 362PID/Gender: DemWomen 42% (69) 52% (20) 7% (27) 407PID/Gender: Ind Men 38% (06) 56% (57) 6% (8) 28PID/Gender: Ind Women 40% (22) 49% (49) % (34) 305PID/Gender: Rep Men 33% (38) 56% (234) % (48) 49PID/Gender: Rep Women 3% (33) 59% (250) 0% (44) 427Ideo: Liberal (1-3) 39% (284) 52% (384) 9% (67) 735Ideo: Moderate (4) 44% (207) 49% (232) 7% (3) 470Ideo: Conservative (5-7) 29% (26) 62% (456) 9% (68) 740Educ: College 4% (622) 48% (728) % (63) 53Educ: Bachelors degree 33% (46) 60% (268) 7% (30) 444Educ: Post-grad 27% (67) 67% (62) 6% (5) 244



347

Table HR9_30



opinion Total N

Adults 38% (835) 53% (58) 9% (208) 220Income: Under 50k 40% (57) 49% (633) 0% (30) 280Income: 50k-100k 38% (234) 54% (333) 8% (52) 69Income: 100k+ 28% (84) 64% (93) 8% (25) 302Ethnicity: White 3% (537) 59% (025) 9% (6) 723Ethnicity: Hispanic 43% (5) 44% (53) 3% (45) 350Ethnicity: Afr. Am. 78% (23) 7% (47) 5% (4) 274Ethnicity: Other 42% (85) 42% (86) 6% (33) 204Relig: Protestant 30% (59) 62% (335) 8% (45) 539Relig: Roman Catholic 30% (2) 6% (229) 0% (37) 378Relig: Something Else 44% (97) 49% (08) 7% (6) 22Relig: Jewish 36% (2) 58% (34) 6% (4) 58Relig: Evangelical 42% (265) 48% (300) 0% (60) 626Relig: Non-Evang. Catholics 26% (47) 65% (36) 9% (5) 559Relig: All Christian 35% (42) 56% (66) 9% (2) 85Relig: All Non-Christian 44% (97) 49% (08) 7% (6) 22Community: Urban 47% (256) 45% (246) 8% (44) 546Community: Suburban 33% (328) 58% (575) 9% (93) 997Community: Rural 38% (250) 5% (337) % (7) 658Employ: Private Sector 4% (29) 53% (376) 6% (43) 70Employ: Government 34% (6) 5% (9) 4% (25) 77Employ: Self-Employed 44% (90) 47% (95) 9% (8) 203Employ: Homemaker 46% (58) 47% (59) 7% (9) 26Employ: Student 29% (3) 62% (66) 9% (9) 06Employ: Retired 23% (05) 67% (307) % (49) 460Employ: Unemployed 43% (76) 49% (88) 8% (4) 79Employ: Other 5% (22) 32% (76) 7% (40) 239Military HH: Yes 39% (46) 53% (200) 8% (30) 376Military HH: No 38% (689) 53% (959) 0% (78) 825RD/WT: Right Direction 33% (308) 55% (508) 2% (06) 922RD/WT: Wrong Track 4% (527) 5% (650) 8% (02) 279


348




opinion Total N

Adults 38% (835) 53% (58) 9% (208) 220Trump Job Approve 33% (307) 57% (536) 0% (94) 937Trump Job Disapprove 42% (483) 50% (575) 8% (88) 47Trump Job Strongly Approve 32% (56) 58% (289) 0% (49) 494Trump Job Somewhat Approve 34% (50) 56% (248) 0% (46) 443Trump Job Somewhat Disapprove 42% (42) 50% (67) 8% (27) 336Trump Job Strongly Disapprove 42% (34) 50% (408) 8% (6) 8#1 Issue: Economy 4% (26) 52% (329) 7% (42) 632#1 Issue: Security 29% (88) 62% (89) 9% (28) 304#1 Issue: Health Care 38% (35) 49% (73) 3% (46) 354#1 Issue: Medicare / Social Security 34% (26) 53% (95) 2% (44) 366#1 Issue: Women’s Issues 36% (54) 55% (8) 9% (4) 49#1 Issue: Education 4% (67) 49% (80) 9% (5) 62#1 Issue: Energy 4% (45) 55% (60) 3% (3) 08#1 Issue: Other 47% (59) 4% (52) 2% (6) 272016 Vote: Hillary Clinton 45% (323) 48% (350) 7% (53) 7262016 Vote: Donald Trump 29% (24) 6% (449) 0% (76) 7402016 Vote: Someone else 33% (59) 6% (09) 6% () 792016 Vote: Didnt Vote 43% (235) 45% (248) 2% (67) 550Voted in 2014: Yes 37% (58) 55% (767) 8% (6) 40Voted in 2014: No 40% (37) 49% (392) % (9) 8002012 Vote: Barack Obama 46% (400) 48% (47) 7% (58) 8752012 Vote: Mitt Romney 25% (36) 65% (354) % (58) 5472012 Vote: Other 38% (36) 53% (50) 9% (9) 942012 Vote: Didn’t Vote 39% (263) 49% (336) 2% (83) 6824-Region: Northeast 34% (33) 57% (223) 0% (38) 3944-Region: Midwest 33% (5) 57% (266) 0% (45) 4624-Region: South 47% (384) 45% (37) 8% (70) 8254-Region: West 32% (67) 57% (298) % (55) 520Favorable of Trump 32% (298) 58% (535) 0% (9) 924Unfavorable of Trump 4% (473) 5% (585) 8% (87) 44



349

Table HR9_30



opinion Total N

Adults 38% (835) 53% (58) 9% (208) 220Very Favorable of Trump 29% (5) 60% (309) % (55) 55Somewhat Favorable of Trump 36% (47) 55% (226) 9% (37) 409Somewhat Unfavorable of Trump 40% (92) 5% (6) 9% (20) 228Very Unfavorable of Trump 42% (38) 5% (468) 7% (67) 96Frequent TVWatcher 39% (649) 52% (857) 9% (4) 646Frequent Movie Watchers 46% (458) 46% (45) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


350


Table HR9_31: Have you watched any of the following TV shows?Living Single


opinion Total N

Adults 26% (582) 62% (372) % (247) 220Gender: Male 25% (265) 63% (665) 2% (33) 062Gender: Female 28% (37) 62% (707) 0% (5) 39Age: 18-29 7% (85) 67% (327) 6% (77) 490Age: 30-44 44% (229) 48% (250) 9% (45) 524Age: 45-54 37% (50) 53% (25) 0% (40) 406Age: 55-64 9% (66) 70% (242) % (38) 346Age: 65+ 2% (52) 78% (338) % (46) 436Generation Z: 18-21 8% (7) 75% (5) 7% (33) 20Millennial: Age 22-37 33% (87) 55% (32) 2% (70) 568Generation X: Age 38-53 40% (246) 50% (304) 9% (58) 608Boomers: Age 54-72 7% (24) 72% (520) 0% (75) 79PID: Dem (no lean) 36% (274) 56% (427) 9% (68) 769PID: Ind (no lean) 23% (36) 66% (386) % (63) 586PID: Rep (no lean) 20% (7) 66% (559) 4% (6) 846PID/Gender: DemMen 34% (23) 54% (95) 2% (44) 362PID/Gender: DemWomen 37% (5) 57% (232) 6% (23) 407PID/Gender: Ind Men 2% (58) 72% (202) 7% (2) 28PID/Gender: Ind Women 26% (78) 60% (84) 4% (43) 305PID/Gender: Rep Men 20% (84) 64% (268) 6% (67) 49PID/Gender: Rep Women 2% (88) 68% (29) % (49) 427Ideo: Liberal (1-3) 30% (28) 60% (442) 0% (75) 735Ideo: Moderate (4) 34% (58) 59% (278) 7% (34) 470Ideo: Conservative (5-7) 7% (25) 72% (532) % (82) 740Educ: College 29% (435) 58% (882) 3% (95) 53Educ: Bachelors degree 22% (99) 69% (306) 9% (38) 444Educ: Post-grad 9% (47) 75% (83) 6% (4) 244



351

Table HR9_31



opinion Total N

Adults 26% (582) 62% (372) % (247) 220Income: Under 50k 29% (377) 58% (742) 3% (6) 280Income: 50k-100k 26% (59) 65% (403) 9% (57) 69Income: 100k+ 5% (46) 75% (227) 0% (29) 302Ethnicity: White 8% (33) 7% (28) % (9) 723Ethnicity: Hispanic 33% (5) 52% (83) 5% (5) 350Ethnicity: Afr. Am. 74% (202) 8% (49) 8% (23) 274Ethnicity: Other 32% (66) 5% (04) 7% (34) 204Relig: Protestant 20% (06) 7% (385) 9% (48) 539Relig: Roman Catholic 22% (83) 66% (249) 2% (46) 378Relig: Something Else 33% (73) 57% (25) 0% (22) 22Relig: Jewish 7% (0) 78% (46) 4% (3) 58Relig: Evangelical 3% (95) 56% (353) 2% (78) 626Relig: Non-Evang. Catholics 8% (03) 73% (406) 9% (5) 559Relig: All Christian 25% (297) 64% (759) % (29) 85Relig: All Non-Christian 33% (73) 57% (25) 0% (22) 22Community: Urban 34% (87) 55% (300) % (59) 546Community: Suburban 25% (245) 65% (647) 0% (04) 997Community: Rural 23% (50) 64% (425) 3% (84) 658Employ: Private Sector 30% (22) 62% (44) 8% (57) 70Employ: Government 25% (44) 54% (96) 2% (37) 77Employ: Self-Employed 3% (64) 58% (8) % (22) 203Employ: Homemaker 36% (45) 55% (69) 9% () 26Employ: Student 3% (4) 75% (80) 2% (3) 06Employ: Retired 6% (7) 75% (347) 9% (42) 460Employ: Unemployed 30% (53) 60% (07) 0% (8) 79Employ: Other 33% (78) 47% (3) 20% (47) 239Military HH: Yes 27% (03) 63% (236) 0% (37) 376Military HH: No 26% (479) 62% (36) 2% (20) 825RD/WT: Right Direction 9% (75) 68% (624) 3% (24) 922RD/WT: Wrong Track 32% (407) 59% (748) 0% (23) 279


352




opinion Total N

Adults 26% (582) 62% (372) % (247) 220Trump Job Approve 9% (74) 70% (657) % (06) 937Trump Job Disapprove 33% (378) 58% (662) 9% (07) 47Trump Job Strongly Approve 20% (97) 69% (343) % (54) 494Trump Job Somewhat Approve 7% (77) 7% (35) 2% (52) 443Trump Job Somewhat Disapprove 30% (02) 55% (86) 4% (49) 336Trump Job Strongly Disapprove 34% (276) 59% (476) 7% (59) 8#1 Issue: Economy 30% (88) 62% (394) 8% (5) 632#1 Issue: Security 7% (5) 7% (26) 2% (37) 304#1 Issue: Health Care 30% (07) 56% (200) 3% (47) 354#1 Issue: Medicare / Social Security 23% (84) 66% (242) % (40) 366#1 Issue: Women’s Issues 3% (46) 58% (86) 2% (7) 49#1 Issue: Education 23% (38) 62% (00) 5% (24) 62#1 Issue: Energy 8% (20) 69% (75) 2% (3) 08#1 Issue: Other 39% (49) 48% (60) 4% (8) 272016 Vote: Hillary Clinton 37% (269) 55% (396) 8% (60) 7262016 Vote: Donald Trump 7% (23) 7% (526) 2% (9) 7402016 Vote: Someone else 2% (38) 7% (28) 8% (4) 792016 Vote: Didnt Vote 28% (52) 57% (36) 5% (83) 550Voted in 2014: Yes 26% (367) 64% (889) 0% (44) 40Voted in 2014: No 27% (24) 60% (483) 3% (03) 8002012 Vote: Barack Obama 36% (35) 57% (497) 7% (63) 8752012 Vote: Mitt Romney 3% (73) 75% (409) 2% (65) 5472012 Vote: Other 20% (9) 64% (60) 6% (5) 942012 Vote: Didn’t Vote 25% (73) 59% (405) 5% (04) 6824-Region: Northeast 22% (88) 67% (264) % (42) 3944-Region: Midwest 22% (02) 67% (30) % (50) 4624-Region: South 33% (270) 56% (463) % (9) 8254-Region: West 23% (22) 64% (334) 2% (64) 520Favorable of Trump 8% (67) 70% (644) 2% (3) 924Unfavorable of Trump 32% (372) 59% (673) 9% (00) 44



353

Table HR9_31



opinion Total N

Adults 26% (582) 62% (372) % (247) 220Very Favorable of Trump 8% (9) 70% (359) 3% (65) 55Somewhat Favorable of Trump 9% (76) 70% (286) 2% (48) 409Somewhat Unfavorable of Trump 30% (67) 60% (36) % (25) 228Very Unfavorable of Trump 33% (304) 59% (537) 8% (75) 96Frequent TVWatcher 28% (460) 62% (06) 0% (70) 646Frequent Movie Watchers 33% (324) 57% (56) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


354


Table HR9_32: Have you watched any of the following TV shows?I Dream of Jeanie


opinion Total N

Adults 70% (537) 23% (52) 7% (52) 220Gender: Male 63% (665) 28% (300) 9% (98) 062Gender: Female 77% (872) 9% (22) 5% (54) 39Age: 18-29 26% (27) 57% (278) 7% (84) 490Age: 30-44 69% (362) 26% (37) 5% (24) 524Age: 45-54 86% (349) 0% (40) 4% (7) 406Age: 55-64 92% (39) 5% (6) 3% (0) 346Age: 65+ 87% (379) 9% (4) 4% (7) 436Generation Z: 18-21 5% (30) 64% (28) 2% (43) 20Millennial: Age 22-37 48% (275) 42% (239) 0% (55) 568Generation X: Age 38-53 8% (495) 4% (85) 5% (27) 608Boomers: Age 54-72 92% (663) 6% (42) 2% (3) 79PID: Dem (no lean) 70% (540) 23% (76) 7% (53) 769PID: Ind (no lean) 68% (398) 26% (55) 6% (34) 586PID: Rep (no lean) 7% (599) 2% (82) 8% (66) 846PID/Gender: DemMen 6% (220) 29% (06) 0% (37) 362PID/Gender: DemWomen 79% (320) 7% (70) 4% (7) 407PID/Gender: Ind Men 64% (8) 30% (83) 6% (7) 28PID/Gender: Ind Women 7% (26) 23% (72) 5% (7) 305PID/Gender: Rep Men 63% (264) 26% () % (45) 49PID/Gender: Rep Women 78% (335) 7% (7) 5% (2) 427Ideo: Liberal (1-3) 64% (472) 28% (203) 8% (6) 735Ideo: Moderate (4) 73% (34) 22% (05) 5% (24) 470Ideo: Conservative (5-7) 77% (569) 9% (37) 5% (34) 740Educ: College 68% (035) 23% (350) 8% (28) 53Educ: Bachelors degree 75% (33) 22% (98) 3% (5) 444Educ: Post-grad 70% (7) 26% (64) 4% (9) 244



355

Table HR9_32



opinion Total N

Adults 70% (537) 23% (52) 7% (52) 220Income: Under 50k 66% (849) 25% (326) 8% (05) 280Income: 50k-100k 74% (460) 20% (26) 5% (33) 69Income: 100k+ 75% (228) 20% (60) 5% (4) 302Ethnicity: White 73% (254) 22% (38) 5% (88) 723Ethnicity: Hispanic 52% (82) 35% (22) 3% (46) 350Ethnicity: Afr. Am. 70% (9) 8% (49) 2% (34) 274Ethnicity: Other 45% (92) 40% (82) 5% (3) 204Relig: Protestant 83% (449) 4% (75) 3% (5) 539Relig: Roman Catholic 7% (269) 23% (86) 6% (23) 378Relig: Something Else 72% (59) 23% (5) 5% () 22Relig: Jewish 77% (45) 9% () 4% (2) 58Relig: Evangelical 77% (483) 6% (98) 7% (45) 626Relig: Non-Evang. Catholics 77% (429) 9% (07) 4% (23) 559Relig: All Christian 77% (93) 7% (204) 6% (68) 85Relig: All Non-Christian 72% (59) 23% (5) 5% () 22Community: Urban 64% (348) 29% (57) 7% (4) 546Community: Suburban 7% (709) 22% (222) 7% (66) 997Community: Rural 73% (480) 20% (33) 7% (46) 658Employ: Private Sector 69% (490) 26% (83) 5% (38) 70Employ: Government 68% (20) 23% (4) 9% (7) 77Employ: Self-Employed 70% (42) 24% (48) 6% (3) 203Employ: Homemaker 73% (9) 20% (25) 8% (0) 26Employ: Student 7% (8) 66% (7) 6% (7) 06Employ: Retired 87% (400) 9% (42) 4% (8) 460Employ: Unemployed 55% (99) 36% (65) 9% (5) 79Employ: Other 74% (76) 6% (38) 0% (25) 239Military HH: Yes 8% (304) 5% (56) 4% (6) 376Military HH: No 68% (232) 25% (456) 7% (37) 825RD/WT: Right Direction 70% (644) 22% (206) 8% (7) 922RD/WT: Wrong Track 70% (892) 24% (306) 6% (8) 279


356




opinion Total N

Adults 70% (537) 23% (52) 7% (52) 220Trump Job Approve 74% (69) 20% (90) 6% (57) 937Trump Job Disapprove 69% (787) 25% (284) 7% (75) 47Trump Job Strongly Approve 75% (37) 9% (92) 6% (30) 494Trump Job Somewhat Approve 72% (320) 22% (97) 6% (26) 443Trump Job Somewhat Disapprove 64% (26) 27% (92) 8% (28) 336Trump Job Strongly Disapprove 7% (57) 24% (92) 6% (47) 8#1 Issue: Economy 69% (439) 24% (54) 6% (39) 632#1 Issue: Security 76% (23) 2% (64) 3% (0) 304#1 Issue: Health Care 74% (262) 9% (66) 7% (26) 354#1 Issue: Medicare / Social Security 84% (306) 0% (35) 7% (24) 366#1 Issue: Women’s Issues 55% (8) 33% (49) 3% (9) 49#1 Issue: Education 43% (69) 47% (75) 0% (7) 62#1 Issue: Energy 47% (50) 47% (50) 6% (7) 08#1 Issue: Other 77% (98) 5% (9) 8% (0) 272016 Vote: Hillary Clinton 74% (534) 2% (49) 6% (43) 7262016 Vote: Donald Trump 79% (582) 7% (24) 5% (34) 7402016 Vote: Someone else 72% (29) 23% (4) 5% (9) 792016 Vote: Didnt Vote 53% (290) 36% (97) 2% (64) 550Voted in 2014: Yes 78% (098) 7% (235) 5% (68) 40Voted in 2014: No 55% (439) 35% (277) % (84) 8002012 Vote: Barack Obama 77% (678) 8% (59) 4% (39) 8752012 Vote: Mitt Romney 82% (447) 3% (74) 5% (27) 5472012 Vote: Other 83% (78) 8% (8) 9% (9) 942012 Vote: Didn’t Vote 49% (33) 40% (272) 2% (79) 6824-Region: Northeast 70% (277) 25% (98) 5% (9) 3944-Region: Midwest 70% (322) 25% (6) 5% (24) 4624-Region: South 72% (593) 20% (67) 8% (65) 8254-Region: West 66% (345) 25% (3) 9% (45) 520Favorable of Trump 75% (690) 20% (84) 5% (50) 924Unfavorable of Trump 68% (783) 25% (292) 6% (70) 44



357

Table HR9_32



opinion Total N



358


Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Friends



Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Gender: Male 26% (273) 23% (244) 7% (86) 24% (257) 0% (02) 062Gender: Female 3% (354) 22% (254) 6% (77) 25% (28) 6% (73) 39Age: 18-29 35% (73) 23% (4) % (54) 8% (89) 2% (60) 490Age: 30-44 36% (89) 23% (20) 7% (89) 9% (00) 5% (26) 524Age: 45-54 26% (07) 24% (95) 20% (83) 23% (93) 7% (28) 406Age: 55-64 24% (82) 23% (8) 5% (5) 32% (0) 6% (2) 346Age: 65+ 8% (77) 20% (87) 20% (87) 33% (45) 9% (4) 436Generation Z: 18-21 33% (67) 24% (48) 6% () 24% (48) 4% (27) 20Millennial: Age 22-37 36% (204) 23% (33) 6% (90) 7% (95) 8% (46) 568Generation X: Age 38-53 3% (9) 23% (42) 8% () 2% (28) 6% (35) 608Boomers: Age 54-72 2% (54) 22% (55) 8% (27) 32% (23) 7% (5) 79PID: Dem (no lean) 27% (2) 24% (88) 8% (38) 2% (64) 9% (68) 769PID: Ind (no lean) 27% (55) 2% (24) 7% (99) 30% (75) 5% (3) 586PID: Rep (no lean) 3% (26) 22% (86) 5% (26) 23% (98) 9% (75) 846PID/Gender: DemMen 23% (82) 27% (99) 7% (62) 20% (73) 3% (46) 362PID/Gender: DemWomen 32% (29) 22% (88) 9% (76) 22% (9) 5% (22) 407PID/Gender: Ind Men 24% (68) 9% (54) 20% (56) 34% (94) 3% (8) 28PID/Gender: Ind Women 29% (88) 23% (70) 4% (43) 27% (8) 8% (23) 305PID/Gender: Rep Men 29% (23) 22% (9) 6% (67) 2% (90) % (48) 49PID/Gender: Rep Women 32% (37) 22% (96) 4% (58) 25% (08) 7% (28) 427Ideo: Liberal (1-3) 29% (27) 22% (65) 7% (28) 23% (70) 7% (55) 735Ideo: Moderate (4) 30% (39) 25% (6) 8% (85) 2% (00) 6% (30) 470Ideo: Conservative (5-7) 26% (90) 2% (53) 6% (5) 30% (225) 8% (56) 740Educ: College 29% (444) 22% (338) 6% (239) 23% (349) 9% (43) 53Educ: Bachelors degree 29% (27) 22% (99) 20% (9) 25% (0) 4% (8) 444Educ: Post-grad 23% (57) 25% (6) 4% (34) 32% (78) 6% (4) 244



359

Table HR10_1




Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Income: Under 50k 28% (354) 2% (275) 7% (23) 25% (320) 9% (8) 280Income: 50k-100k 3% (93) 22% (39) 7% (08) 22% (37) 7% (42) 69Income: 100k+ 27% (8) 28% (85) 4% (42) 27% (80) 5% (4) 302Ethnicity: White 29% (496) 23% (394) 7% (293) 24% (49) 7% (2) 723Ethnicity: Hispanic 34% (9) 20% (69) 4% (48) 23% (79) 0% (34) 350Ethnicity: Afr. Am. 24% (67) 20% (54) 8% (49) 24% (67) 4% (38) 274Ethnicity: Other 32% (64) 25% (50) 0% (2) 25% (52) 8% (7) 204Relig: Protestant 24% (29) 2% (5) 8% (97) 29% (56) 8% (42) 539Relig: Roman Catholic 36% (37) 22% (82) 2% (44) 22% (84) 8% (3) 378Relig: Something Else 33% (73) 20% (44) 4% (30) 29% (63) 5% (0) 22Relig: Jewish 27% (6) 3% (8) 8% () 2% (2) 3% (2) 58Relig: Evangelical 30% (85) 20% (27) 7% (07) 23% (44) 0% (63) 626Relig: Non-Evang. Catholics 30% (69) 23% (27) 5% (8) 26% (45) 7% (37) 559Relig: All Christian 30% (354) 2% (254) 6% (88) 24% (290) 8% (00) 85Relig: All Non-Christian 33% (73) 20% (44) 4% (30) 29% (63) 5% (0) 22Community: Urban 30% (65) 2% (5) 20% (08) 9% (02) 0% (56) 546Community: Suburban 3% (306) 23% (23) 5% (45) 26% (262) 5% (53) 997Community: Rural 24% (56) 23% (52) 7% (0) 26% (74) 0% (66) 658Employ: Private Sector 32% (225) 24% (70) 7% (8) 22% (54) 6% (43) 70Employ: Government 26% (46) 23% (4) 5% (27) 26% (46) 0% (7) 77Employ: Self-Employed 29% (60) 23% (46) 6% (33) 22% (45) 9% (9) 203Employ: Homemaker 35% (44) 6% (20) 20% (25) 27% (34) 2% (3) 26Employ: Student 36% (39) 2% (22) 6% (6) 24% (25) 3% (4) 06Employ: Retired 20% (93) 22% (02) 2% (94) 3% (42) 6% (29) 460Employ: Unemployed 22% (39) 23% (42) 8% (32) 25% (44) 2% (22) 79Employ: Other 35% (83) 22% (53) 2% (29) 9% (46) 2% (28) 239Military HH: Yes 3% (5) 20% (76) 9% (7) 25% (92) 5% (2) 376Military HH: No 28% (52) 23% (422) 6% (292) 24% (445) 8% (55) 825RD/WT: Right Direction 28% (26) 2% (90) 5% (39) 27% (245) 9% (87) 922RD/WT: Wrong Track 29% (366) 24% (308) 8% (224) 23% (293) 7% (88) 279


360





Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Trump Job Approve 28% (264) 2% (97) 6% (46) 28% (259) 8% (7) 937Trump Job Disapprove 29% (33) 24% (277) 8% (202) 23% (26) 7% (75) 47Trump Job Strongly Approve 25% (24) 8% (88) 5% (75) 33% (65) 8% (4) 494Trump Job Somewhat Approve 32% (40) 25% (09) 6% (7) 2% (93) 7% (30) 443Trump Job Somewhat Disapprove 33% () 24% (82) 7% (57) 7% (58) 8% (28) 336Trump Job Strongly Disapprove 27% (29) 24% (95) 8% (45) 25% (203) 6% (47) 8#1 Issue: Economy 3% (95) 23% (46) 6% (0) 24% (50) 6% (39) 632#1 Issue: Security 26% (80) 8% (55) 8% (55) 3% (95) 6% (9) 304#1 Issue: Health Care 30% (06) 23% (80) 4% (50) 23% (82) 0% (35) 354#1 Issue: Medicare / Social Security 25% (92) 2% (76) 20% (73) 24% (86) % (39) 366#1 Issue: Women’s Issues 3% (46) 26% (39) 2% (7) 29% (43) 2% (3) 49#1 Issue: Education 35% (57) 26% (42) 4% (23) 4% (23) 0% (6) 62#1 Issue: Energy 20% (2) 34% (36) 23% (24) 7% (8) 8% (8) 08#1 Issue: Other 24% (30) 8% (23) 4% (8) 32% (40) 2% (5) 272016 Vote: Hillary Clinton 26% (90) 27% (95) 9% (40) 20% (46) 8% (56) 7262016 Vote: Donald Trump 30% (22) 20% (45) 5% (5) 28% (208) 7% (5) 7402016 Vote: Someone else 2% (38) 20% (36) 9% (33) 34% (6) 6% () 792016 Vote: Didnt Vote 32% (78) 22% (2) 3% (72) 22% (2) 0% (57) 550Voted in 2014: Yes 27% (373) 22% (30) 9% (260) 26% (363) 7% (95) 40Voted in 2014: No 32% (255) 23% (88) 3% (03) 22% (75) 0% (8) 8002012 Vote: Barack Obama 28% (24) 24% (22) 9% (64) 23% (20) 6% (57) 8752012 Vote: Mitt Romney 26% (4) 23% (25) 6% (88) 30% (62) 6% (32) 5472012 Vote: Other 8% (7) 2% (2) 35% (33) 30% (28) 4% (4) 942012 Vote: Didn’t Vote 33% (227) 22% (49) 2% (78) 2% (45) 2% (82) 6824-Region: Northeast 30% (9) 2% (8) 6% (62) 25% (97) 9% (34) 3944-Region: Midwest 30% (40) 27% (27) 4% (65) 2% (96) 7% (34) 4624-Region: South 29% (240) 22% (83) 6% (35) 24% (98) 8% (68) 8254-Region: West 25% (28) 20% (06) 9% (00) 28% (47) 7% (38) 520Favorable of Trump 28% (263) 2% (97) 5% (42) 28% (258) 7% (64) 924Unfavorable of Trump 29% (33) 25% (284) 8% (20) 23% (260) 6% (68) 44



361

Table HR10_1




Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Very Favorable of Trump 27% (39) 8% (94) 5% (76) 3% (6) 9% (45) 55Somewhat Favorable of Trump 30% (24) 25% (03) 6% (66) 24% (97) 5% (9) 409Somewhat Unfavorable of Trump 34% (78) 28% (65) 4% (32) 7% (40) 6% (3) 228Very Unfavorable of Trump 28% (253) 24% (29) 8% (70) 24% (220) 6% (54) 96Frequent TVWatcher 3% (505) 23% (382) 7% (272) 23% (384) 6% (02) 646Frequent Movie Watchers 35% (345) 22% (222) 7% (64) 20% (200) 6% (58) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Seinfeld



Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Gender: Male 29% (32) 23% (239) 5% (62) 23% (240) 0% (09) 062Gender: Female 2% (244) 9% (29) 20% (229) 30% (347) 9% (00) 39Age: 18-29 23% (0) 9% (9) 6% (8) 23% (5) 9% (92) 490Age: 30-44 27% (4) 8% (95) 20% (03) 27% (40) 8% (44) 524Age: 45-54 28% (3) 27% (0) 7% (70) 23% (93) 5% (20) 406Age: 55-64 26% (89) 2% (73) 7% (58) 3% (07) 5% (9) 346Age: 65+ 23% (02) 20% (89) 8% (78) 30% (33) 8% (34) 436Generation Z: 18-21 8% (36) 9% (38) % (22) 27% (54) 25% (5) 20Millennial: Age 22-37 25% (40) 9% (0) 20% (3) 24% (38) 2% (67) 568Generation X: Age 38-53 29% (74) 23% (37) 8% () 24% (48) 6% (38) 608Boomers: Age 54-72 25% (82) 2% (5) 7% (25) 3% (222) 5% (39) 79PID: Dem (no lean) 27% (206) 2% (59) 8% (38) 26% (202) 8% (64) 769PID: Ind (no lean) 22% (26) 22% (28) 2% (20) 27% (6) 9% (5) 586PID: Rep (no lean) 26% (223) 20% (72) 6% (32) 27% (225) % (94) 846PID/Gender: DemMen 32% (7) 9% (69) 5% (55) 22% (79) % (4) 362PID/Gender: DemWomen 22% (89) 22% (89) 20% (83) 30% (22) 6% (23) 407PID/Gender: Ind Men 24% (68) 24% (68) 9% (54) 28% (78) 5% (4) 28PID/Gender: Ind Women 9% (59) 20% (60) 22% (66) 27% (83) 2% (37) 305PID/Gender: Rep Men 30% (27) 24% (02) 3% (53) 20% (83) 3% (54) 49PID/Gender: Rep Women 22% (96) 6% (70) 9% (79) 33% (42) 9% (40) 427Ideo: Liberal (1-3) 27% (99) 2% (53) 7% (25) 28% (202) 7% (55) 735Ideo: Moderate (4) 28% (33) 9% (90) 24% (2) 20% (92) 9% (42) 470Ideo: Conservative (5-7) 24% (79) 24% (75) 3% (96) 3% (227) 9% (63) 740Educ: College 23% (354) 20% (308) 8% (272) 26% (400) 2% (78) 53Educ: Bachelors degree 30% (34) 22% (98) 7% (76) 26% (6) 5% (20) 444Educ: Post-grad 28% (67) 22% (53) 7% (42) 29% (7) 5% () 244



363

Table HR10_4




Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Income: Under 50k 24% (307) 8% (226) 9% (243) 28% (36) % (44) 280Income: 50k-100k 26% (63) 23% (45) 6% (02) 26% (59) 8% (50) 69Income: 100k+ 28% (85) 29% (88) 5% (46) 22% (67) 5% (6) 302Ethnicity: White 25% (427) 2% (364) 8% (37) 27% (46) 9% (53) 723Ethnicity: Hispanic 29% (03) 6% (56) 8% (63) 23% (80) 4% (47) 350Ethnicity: Afr. Am. 28% (76) 9% (53) 5% (42) 26% (70) 2% (32) 274Ethnicity: Other 25% (52) 20% (4) 5% (3) 27% (56) 2% (24) 204Relig: Protestant 23% (23) 22% (20) 7% (94) 32% (7) 6% (3) 539Relig: Roman Catholic 34% (28) 8% (67) 6% (60) 2% (78) 2% (46) 378Relig: Something Else 23% (5) 8% (39) 24% (54) 28% (62) 6% (4) 22Relig: Jewish 26% (5) 29% (7) 4% (8) 30% (7) 2% () 58Relig: Evangelical 25% (57) 20% (28) 7% (05) 26% (63) 2% (73) 626Relig: Non-Evang. Catholics 28% (57) 20% (3) 7% (95) 27% (49) 8% (45) 559Relig: All Christian 27% (34) 20% (24) 7% (200) 26% (32) 0% (8) 85Relig: All Non-Christian 23% (5) 8% (39) 24% (54) 28% (62) 6% (4) 22Community: Urban 23% (28) 22% (22) 2% (7) 24% (32) 9% (47) 546Community: Suburban 29% (285) 2% (22) 6% (55) 27% (265) 8% (80) 997Community: Rural 22% (42) 9% (25) 8% (9) 29% (90) 2% (82) 658Employ: Private Sector 28% (98) 24% (68) 7% (24) 24% (68) 7% (52) 70Employ: Government 27% (48) 8% (32) 23% (4) 2% (38) % (9) 77Employ: Self-Employed 26% (53) 22% (44) 9% (39) 25% (50) 8% (7) 203Employ: Homemaker 2% (27) 5% (9) 26% (32) 29% (36) 9% () 26Employ: Student 20% (2) 9% (20) 8% (8) 25% (27) 28% (30) 06Employ: Retired 25% (6) 20% (93) 7% (78) 32% (46) 6% (27) 460Employ: Unemployed 20% (37) 4% (25) 9% (33) 33% (59) 4% (25) 79Employ: Other 24% (56) 24% (56) 4% (34) 27% (64) 2% (28) 239Military HH: Yes 3% (8) 8% (68) 7% (65) 25% (94) 8% (30) 376Military HH: No 24% (437) 2% (390) 8% (325) 27% (493) 0% (79) 825RD/WT: Right Direction 25% (234) 22% (200) 7% (60) 26% (24) 9% (87) 922RD/WT: Wrong Track 25% (32) 20% (259) 8% (230) 27% (346) 0% (22) 279


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Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Trump Job Approve 25% (238) 22% (20) 6% (52) 27% (258) 9% (80) 937Trump Job Disapprove 27% (305) 2% (236) 8% (209) 27% (307) 8% (90) 47Trump Job Strongly Approve 25% (23) 22% (09) 4% (7) 3% (53) 8% (38) 494Trump Job Somewhat Approve 26% (5) 23% (00) 8% (82) 24% (05) 9% (42) 443Trump Job Somewhat Disapprove 27% (90) 23% (78) 2% (70) 9% (64) 0% (34) 336Trump Job Strongly Disapprove 27% (25) 9% (58) 7% (39) 30% (243) 7% (56) 8#1 Issue: Economy 28% (75) 22% (37) 8% (6) 24% (49) 9% (56) 632#1 Issue: Security 20% (60) 27% (83) 5% (45) 32% (98) 6% (8) 304#1 Issue: Health Care 27% (97) 20% (70) 8% (63) 25% (89) 0% (35) 354#1 Issue: Medicare / Social Security 25% (92) 9% (70) 20% (74) 25% (9) % (39) 366#1 Issue: Women’s Issues 26% (38) 22% (33) 3% (9) 33% (49) 7% (0) 49#1 Issue: Education 26% (43) 9% (3) 8% (29) 23% (38) 3% (22) 62#1 Issue: Energy 27% (29) 8% (20) 20% (22) 23% (25) 2% (3) 08#1 Issue: Other 7% (2) 3% (7) 7% (22) 38% (49) 4% (8) 272016 Vote: Hillary Clinton 28% (206) 20% (46) 9% (39) 25% (82) 7% (54) 7262016 Vote: Donald Trump 29% (27) 2% (58) 5% (0) 27% (98) 8% (57) 7402016 Vote: Someone else 20% (36) 5% (28) 23% (4) 32% (58) 9% (6) 792016 Vote: Didnt Vote 7% (95) 23% (26) 8% (00) 27% (49) 4% (80) 550Voted in 2014: Yes 28% (393) 2% (289) 8% (248) 26% (366) 7% (05) 40Voted in 2014: No 20% (62) 2% (70) 8% (43) 28% (22) 3% (05) 8002012 Vote: Barack Obama 28% (245) 2% (84) 20% (76) 24% (22) 7% (59) 8752012 Vote: Mitt Romney 29% (59) 2% (7) 3% (73) 29% (60) 7% (39) 5472012 Vote: Other 4% (3) 20% (9) 2% (20) 35% (33) 9% (9) 942012 Vote: Didn’t Vote 20% (38) 20% (37) 8% (22) 27% (8) 5% (03) 6824-Region: Northeast 3% (24) 9% (77) 5% (6) 23% (92) 0% (40) 3944-Region: Midwest 26% (8) 26% (20) 5% (72) 25% (5) 8% (38) 4624-Region: South 23% (92) 22% (79) 7% (44) 28% (227) 0% (83) 8254-Region: West 23% (2) 6% (83) 22% (4) 29% (53) 9% (48) 520Favorable of Trump 26% (240) 24% (28) 6% (44) 27% (254) 7% (68) 924Unfavorable of Trump 26% (298) 20% (228) 9% (25) 27% (34) 8% (89) 44



365

Table HR10_4






366


Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Charmed



Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Gender: Male 4% (49) 2% (29) 23% (239) 38% (40) 4% (45) 062Gender: Female 6% (77) 4% (58) 20% (228) 36% (4) 5% (65) 39Age: 18-29 9% (9) 4% (70) 9% (95) 26% (27) 22% (07) 490Age: 30-44 23% (2) 3% (70) 20% (03) 34% (79) 9% (50) 524Age: 45-54 2% (50) 5% (62) 26% (05) 35% (4) 2% (48) 406Age: 55-64 9% (32) 2% (4) 2% (73) 46% (58) 2% (43) 346Age: 65+ 7% (32) 0% (44) 2% (90) 47% (207) 4% (62) 436Generation Z: 18-21 3% (25) 4% (28) 9% (37) 3% (63) 24% (48) 20Millennial: Age 22-37 23% (29) 3% (76) 20% (3) 29% (67) 5% (84) 568Generation X: Age 38-53 7% (04) 5% (9) 23% (4) 34% (205) % (67) 608Boomers: Age 54-72 9% (62) 2% (88) 2% (5) 46% (329) 2% (89) 79PID: Dem (no lean) 7% (29) 5% (4) 20% (55) 34% (264) 4% (07) 769PID: Ind (no lean) 4% (83) 4% (8) 7% (02) 42% (245) 3% (75) 586PID: Rep (no lean) 3% (4) % (9) 25% (209) 36% (303) 5% (29) 846PID/Gender: DemMen 9% (67) 3% (48) 9% (68) 33% (20) 6% (58) 362PID/Gender: DemWomen 5% (62) 6% (66) 2% (87) 35% (44) 2% (48) 407PID/Gender: Ind Men % (3) 6% (45) 2% (59) 43% (2) 9% (25) 28PID/Gender: Ind Women 7% (52) 2% (36) 4% (44) 40% (23) 7% (5) 305PID/Gender: Rep Men 2% (50) 8% (35) 27% (2) 38% (59) 5% (62) 49PID/Gender: Rep Women 5% (64) 3% (56) 23% (97) 34% (44) 6% (66) 427Ideo: Liberal (1-3) 6% (6) 3% (98) 2% (53) 37% (274) 3% (93) 735Ideo: Moderate (4) 7% (80) 6% (75) 23% (08) 3% (46) 3% (60) 470Ideo: Conservative (5-7) % (8) 0% (74) 22% (60) 44% (322) 4% (03) 740Educ: College 7% (264) 4% (208) 20% (305) 33% (494) 6% (242) 53Educ: Bachelors degree 9% (39) 2% (54) 23% (03) 47% (207) 9% (42) 444Educ: Post-grad 9% (23) 0% (25) 24% (59) 45% () % (26) 244



367

Table HR10_5




Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Income: Under 50k 8% (228) 4% (86) 2% (264) 32% (405) 5% (97) 280Income: 50k-100k 3% (79) 2% (73) 20% (26) 42% (263) 3% (78) 69Income: 100k+ 6% (8) 9% (28) 25% (77) 48% (44) 2% (35) 302Ethnicity: White 4% (235) 2% (208) 2% (357) 39% (678) 4% (244) 723Ethnicity: Hispanic 22% (75) 2% (43) 8% (62) 35% (23) 3% (46) 350Ethnicity: Afr. Am. 20% (55) 8% (48) 23% (64) 25% (68) 4% (39) 274Ethnicity: Other 7% (35) 5% (30) 22% (45) 32% (66) 3% (27) 204Relig: Protestant % (60) 9% (46) 2% (6) 45% (242) 4% (75) 539Relig: Roman Catholic 5% (57) 0% (37) 23% (87) 37% (4) 5% (55) 378Relig: Something Else 20% (45) 22% (49) 23% (50) 26% (58) 8% (8) 22Relig: Jewish 3% (7) 2% (7) 7% (0) 5% (30) 7% (4) 58Relig: Evangelical 7% (08) % (7) 20% (27) 33% (207) 8% (3) 626Relig: Non-Evang. Catholics % (60) 9% (5) 23% (30) 45% (25) 2% (67) 559Relig: All Christian 4% (68) 0% (23) 22% (257) 39% (457) 5% (80) 85Relig: All Non-Christian 20% (45) 22% (49) 23% (50) 26% (58) 8% (8) 22Community: Urban 6% (85) 4% (76) 24% (32) 3% (69) 5% (84) 546Community: Suburban 3% (3) 3% (27) 2% (209) 42% (45) % (5) 997Community: Rural 7% (0) 3% (84) 9% (26) 34% (227) 7% (2) 658Employ: Private Sector 6% () 3% (95) 22% (58) 36% (257) 2% (88) 70Employ: Government 7% (30) 0% (7) 24% (43) 37% (65) 3% (23) 77Employ: Self-Employed % (2) 0% (2) 25% (5) 38% (77) 6% (32) 203Employ: Homemaker 24% (30) 5% (9) 4% (8) 34% (42) 3% (7) 26Employ: Student 6% (7) 9% (0) 7% (8) 34% (36) 25% (26) 06Employ: Retired 7% (33) 0% (44) 23% (06) 49% (224) % (53) 460Employ: Unemployed 9% (34) 6% (28) 20% (35) 27% (48) 9% (34) 79Employ: Other 2% (50) 22% (53) 6% (38) 26% (6) 6% (37) 239Military HH: Yes 5% (58) 2% (47) 23% (85) 38% (42) 2% (45) 376Military HH: No 5% (268) 3% (240) 2% (382) 37% (670) 5% (265) 825RD/WT: Right Direction 4% (29) 2% (08) 23% (22) 37% (340) 4% (32) 922RD/WT: Wrong Track 5% (96) 4% (78) 20% (255) 37% (47) 4% (78) 279


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Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Trump Job Approve 3% (25) 2% () 23% (27) 38% (358) 4% (27) 937Trump Job Disapprove 6% (82) 4% (62) 2% (236) 37% (42) 3% (46) 47Trump Job Strongly Approve 4% (67) 8% (40) 22% (07) 42% (206) 5% (74) 494Trump Job Somewhat Approve 3% (58) 6% (7) 25% (0) 34% (5) 2% (53) 443Trump Job Somewhat Disapprove 6% (55) 4% (49) 26% (88) 30% (0) 3% (44) 336Trump Job Strongly Disapprove 6% (27) 4% (3) 8% (49) 39% (320) 3% (02) 8#1 Issue: Economy 5% (95) 2% (77) 22% (38) 37% (235) 4% (86) 632#1 Issue: Security 9% (29) % (32) 22% (68) 44% (33) 4% (43) 304#1 Issue: Health Care 8% (64) 3% (46) 20% (7) 35% (24) 4% (48) 354#1 Issue: Medicare / Social Security 3% (47) 3% (48) 20% (73) 39% (43) 5% (54) 366#1 Issue: Women’s Issues 22% (33) 8% (27) 8% (27) 32% (47) 9% (4) 49#1 Issue: Education 5% (25) 5% (24) 23% (37) 29% (47) 8% (29) 62#1 Issue: Energy 7% (9) 4% (5) 27% (29) 3% (34) 0% () 08#1 Issue: Other % (4) 3% (6) 9% (24) 37% (47) 20% (25) 272016 Vote: Hillary Clinton 6% (8) 3% (92) 2% (53) 37% (268) 3% (95) 7262016 Vote: Donald Trump 3% (94) % (79) 23% (67) 4% (302) 3% (98) 7402016 Vote: Someone else 0% (8) 7% (30) 20% (36) 42% (74) 2% (22) 792016 Vote: Didnt Vote 7% (95) 5% (83) 20% (0) 30% (66) 7% (96) 550Voted in 2014: Yes 4% (99) 2% (67) 22% (3) 39% (550) 2% (73) 40Voted in 2014: No 6% (27) 5% (9) 9% (55) 33% (262) 7% (37) 8002012 Vote: Barack Obama 5% (35) 3% (4) 23% (200) 38% (33) % (95) 8752012 Vote: Mitt Romney 3% (70) % (58) 2% (3) 45% (244) 2% (63) 5472012 Vote: Other 7% (7) 20% (9) 20% (8) 35% (33) 8% (7) 942012 Vote: Didn’t Vote 7% (5) 4% (94) 20% (36) 30% (202) 20% (35) 6824-Region: Northeast 7% (67) 3% (5) 22% (88) 34% (34) 4% (55) 3944-Region: Midwest 2% (53) 3% (6) 2% (95) 40% (85) 5% (68) 4624-Region: South 7% (39) 5% (23) 9% (55) 36% (297) 3% () 8254-Region: West 3% (67) 0% (52) 25% (29) 38% (95) 5% (76) 520Favorable of Trump 3% (22) % (06) 24% (222) 38% (355) 3% (9) 924Unfavorable of Trump 5% (74) 5% (68) 20% (227) 38% (433) 3% (43) 44



369

Table HR10_5




Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Very Favorable of Trump 5% (78) 9% (49) 22% (3) 39% (99) 5% (77) 55Somewhat Favorable of Trump % (44) 4% (57) 27% (09) 38% (57) 0% (43) 409Somewhat Unfavorable of Trump 6% (36) 6% (36) 22% (49) 35% (80) 2% (27) 228Very Unfavorable of Trump 5% (38) 4% (32) 9% (77) 38% (352) 3% (7) 96Frequent TVWatcher 7% (272) 3% (220) 2% (343) 37% (603) 3% (209) 646Frequent Movie Watchers 20% (200) 6% (60) 2% (203) 32% (34) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Dr. Quinn Medicine Woman



Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Gender: Male 8% (82) 3% (33) 26% (279) 37% (389) 7% (78) 062Gender: Female 5% (72) 22% (250) 22% (248) 30% (34) % (27) 39Age: 18-29 7% (37) 2% (58) 20% (98) 3% (50) 30% (48) 490Age: 30-44 0% (54) 7% (87) 27% (39) 36% (88) % (56) 524Age: 45-54 0% (42) 8% (7) 3% (24) 30% (22) % (46) 406Age: 55-64 % (37) 2% (72) 22% (78) 39% (33) 7% (25) 346Age: 65+ 9% (85) 22% (95) 20% (89) 3% (37) 7% (30) 436Generation Z: 18-21 6% (3) 9% (9) 6% (33) 32% (64) 36% (72) 20Millennial: Age 22-37 9% (49) 5% (83) 25% (42) 34% (92) 8% (03) 568Generation X: Age 38-53 % (69) 7% (03) 29% (75) 32% (92) % (69) 608Boomers: Age 54-72 5% (04) 22% (57) 2% (53) 35% (255) 7% (49) 79PID: Dem (no lean) 2% (89) 6% (26) 25% (95) 34% (258) 3% (0) 769PID: Ind (no lean) % (64) 4% (83) 24% (38) 37% (27) 4% (83) 586PID: Rep (no lean) 2% (0) 2% (75) 23% (94) 30% (256) 4% (2) 846PID/Gender: DemMen 7% (26) 0% (37) 28% (03) 35% (26) 9% (7) 362PID/Gender: DemWomen 6% (64) 22% (89) 23% (92) 32% (32) 7% (30) 407PID/Gender: Ind Men 7% (2) 0% (29) 27% (75) 44% (23) 2% (34) 28PID/Gender: Ind Women 4% (43) 8% (54) 2% (64) 3% (94) 6% (49) 305PID/Gender: Rep Men 8% (35) 6% (67) 24% (0) 34% (4) 8% (74) 49PID/Gender: Rep Women 5% (65) 25% (07) 22% (92) 27% (5) % (47) 427Ideo: Liberal (1-3) % (84) 6% (6) 24% (78) 35% (259) 3% (98) 735Ideo: Moderate (4) 0% (46) 7% (8) 28% (32) 29% (38) 5% (72) 470Ideo: Conservative (5-7) 3% (98) 2% (53) 20% (5) 35% (262) 0% (74) 740Educ: College 2% (89) 8% (278) 23% (34) 3% (464) 6% (242) 53Educ: Bachelors degree 0% (42) 5% (64) 29% (27) 38% (69) 9% (4) 444Educ: Post-grad 9% (23) 7% (42) 25% (60) 40% (97) 9% (22) 244



371

Table HR10_6




Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Income: Under 50k 4% (83) 7% (223) 22% (28) 3% (394) 6% (99) 280Income: 50k-100k 9% (54) 9% (6) 26% (59) 34% (23) 2% (77) 69Income: 100k+ 6% (7) 5% (44) 29% (88) 4% (23) 0% (29) 302Ethnicity: White % (9) 8% (34) 24% (420) 33% (574) 3% (222) 723Ethnicity: Hispanic 9% (33) 5% (53) 27% (94) 32% () 7% (59) 350Ethnicity: Afr. Am. 5% (4) 5% (4) 22% (6) 30% (83) 7% (47) 274Ethnicity: Other % (22) 4% (28) 22% (46) 36% (73) 8% (36) 204Relig: Protestant 7% (92) 23% (2) 2% (4) 3% (69) 8% (43) 539Relig: Roman Catholic 0% (38) 7% (64) 25% (94) 34% (28) 4% (54) 378Relig: Something Else 3% (29) 7% (38) 23% (50) 37% (82) 0% (2) 22Relig: Jewish 3% (8) 7% (4) 25% (4) 42% (25) 3% (8) 58Relig: Evangelical 8% (5) 24% (48) 20% (25) 25% (55) 3% (83) 626Relig: Non-Evang. Catholics 0% (58) 7% (93) 25% (38) 37% (20) % (6) 559Relig: All Christian 5% (74) 20% (24) 22% (262) 3% (364) 2% (44) 85Relig: All Non-Christian 3% (29) 7% (38) 23% (50) 37% (82) 0% (2) 22Community: Urban 0% (57) 20% () 23% (26) 30% (64) 6% (88) 546Community: Suburban % (06) 6% (60) 25% (25) 37% (369) % (0) 997Community: Rural 4% (9) 7% (3) 23% (5) 30% (96) 6% (07) 658Employ: Private Sector 9% (64) 8% (28) 25% (78) 35% (250) 3% (90) 70Employ: Government 2% (22) % (20) 28% (50) 33% (58) 5% (27) 77Employ: Self-Employed % (23) 8% (36) 23% (47) 33% (67) 5% (29) 203Employ: Homemaker 9% () 22% (28) 26% (33) 30% (37) 3% (6) 26Employ: Student 7% (7) 6% (6) 6% (7) 34% (36) 37% (40) 06Employ: Retired 6% (75) 9% (89) 23% (05) 36% (65) 6% (26) 460Employ: Unemployed 8% (5) 2% (2) 26% (46) 3% (56) 23% (4) 79Employ: Other 5% (36) 23% (55) 22% (52) 25% (60) 5% (35) 239Military HH: Yes 7% (64) 23% (85) 2% (79) 30% (4) 9% (34) 376Military HH: No 0% (9) 6% (298) 25% (449) 34% (66) 5% (27) 825RD/WT: Right Direction 3% (24) 20% (83) 23% (209) 3% (290) 3% (6) 922RD/WT: Wrong Track 0% (30) 6% (20) 25% (38) 34% (440) 5% (89) 279


372





Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Trump Job Approve 3% (25) 20% (89) 22% (205) 33% (306) 2% (4) 937Trump Job Disapprove % (24) 6% (8) 26% (293) 35% (398) 3% (5) 47Trump Job Strongly Approve 5% (72) 9% (96) 20% (96) 35% (72) 2% (58) 494Trump Job Somewhat Approve 2% (53) 2% (93) 24% (08) 30% (33) 3% (56) 443Trump Job Somewhat Disapprove 3% (44) 7% (57) 29% (96) 25% (85) 6% (53) 336Trump Job Strongly Disapprove 0% (79) 5% (24) 24% (97) 39% (33) 2% (97) 8#1 Issue: Economy 0% (6) 4% (88) 28% (74) 34% (25) 5% (94) 632#1 Issue: Security 2% (35) 23% (69) 9% (58) 35% (05) 2% (37) 304#1 Issue: Health Care % (38) 9% (67) 26% (90) 32% (2) 3% (45) 354#1 Issue: Medicare / Social Security 20% (74) 8% (67) 9% (69) 33% (9) 0% (37) 366#1 Issue: Women’s Issues 4% (2) 8% (27) 7% (25) 36% (53) 5% (22) 49#1 Issue: Education 6% (9) 5% (24) 34% (54) 27% (43) 9% (3) 62#1 Issue: Energy 9% (0) 9% (20) 28% (30) 30% (33) 3% (5) 08#1 Issue: Other 4% (5) 6% (20) 2% (27) 40% (50) 9% (25) 272016 Vote: Hillary Clinton 2% (85) 5% (0) 26% (90) 35% (254) 2% (87) 7262016 Vote: Donald Trump 4% (0) 2% (59) 22% (62) 32% (239) % (79) 7402016 Vote: Someone else 8% (5) 4% (25) 26% (46) 40% (72) 2% (22) 792016 Vote: Didnt Vote 0% (52) 6% (88) 23% (29) 30% (64) 2% (7) 550Voted in 2014: Yes 4% (90) 9% (263) 24% (337) 33% (469) 0% (42) 40Voted in 2014: No 8% (64) 5% (2) 24% (90) 33% (262) 20% (63) 8002012 Vote: Barack Obama 3% (4) 8% (59) 26% (229) 34% (294) 9% (78) 8752012 Vote: Mitt Romney 3% (72) 22% (9) 22% (2) 34% (84) 9% (5) 5472012 Vote: Other 8% (8) 2% (20) 28% (26) 29% (28) 3% (3) 942012 Vote: Didn’t Vote 9% (60) 2% (85) 22% (5) 33% (222) 24% (63) 6824-Region: Northeast 4% (53) 4% (53) 22% (88) 33% (30) 7% (69) 3944-Region: Midwest 0% (48) 9% (90) 23% (07) 36% (66) % (5) 4624-Region: South 3% (0) 9% (60) 23% (86) 30% (246) 5% (22) 8254-Region: West 8% (43) 5% (80) 28% (47) 36% (87) 2% (63) 520Favorable of Trump 3% (23) 2% (90) 23% (2) 32% (299) % (0) 924Unfavorable of Trump % (24) 5% (72) 25% (290) 35% (406) 3% (53) 44



373

Table HR10_6




Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Very Favorable of Trump 5% (77) 2% (09) 8% (90) 34% (75) 2% (63) 55Somewhat Favorable of Trump % (45) 20% (8) 29% (2) 30% (24) 9% (38) 409Somewhat Unfavorable of Trump 3% (3) 6% (36) 30% (68) 28% (64) 3% (29) 228Very Unfavorable of Trump 0% (93) 5% (36) 24% (22) 37% (342) 4% (25) 96Frequent TVWatcher 2% (20) 8% (293) 24% (402) 33% (544) 2% (205) 646Frequent Movie Watchers 4% (36) 8% (83) 25% (244) 30% (295) 3% (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


374


Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Frasier



Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Gender: Male 8% (95) 25% (264) 2% (228) 24% (253) 2% (23) 062Gender: Female 20% (225) 8% (206) 22% (25) 29% (332) % (24) 39Age: 18-29 3% (65) 5% (73) 22% (06) 26% (29) 24% (6) 490Age: 30-44 7% (87) 20% (03) 25% (33) 3% (6) 8% (40) 524Age: 45-54 2% (84) 28% (5) 22% (87) 22% (9) 7% (28) 406Age: 55-64 24% (82) 23% (8) 9% (66) 26% (90) 7% (26) 346Age: 65+ 23% (0) 23% (99) 20% (86) 26% (5) 8% (37) 436Generation Z: 18-21 2% (25) 9% (9) 8% (36) 29% (58) 3% (63) 20Millennial: Age 22-37 3% (76) 20% (5) 24% (34) 29% (65) 4% (77) 568Generation X: Age 38-53 2% (29) 24% (46) 24% (46) 24% (46) 7% (40) 608Boomers: Age 54-72 23% (64) 23% (67) 20% (42) 27% (93) 7% (53) 79PID: Dem (no lean) 2% (65) 20% (53) 23% (75) 25% (95) % (8) 769PID: Ind (no lean) 7% (99) 20% (8) 25% (47) 29% (68) 9% (54) 586PID: Rep (no lean) 9% (57) 24% (99) 9% (57) 26% (22) 3% (2) 846PID/Gender: DemMen 20% (7) 22% (80) 24% (86) 2% (75) 4% (5) 362PID/Gender: DemWomen 23% (94) 8% (73) 22% (89) 30% (20) 8% (3) 407PID/Gender: Ind Men 5% (43) 25% (70) 26% (72) 28% (80) 6% (6) 28PID/Gender: Ind Women 8% (56) 6% (48) 24% (74) 29% (89) 2% (38) 305PID/Gender: Rep Men 9% (82) 27% (4) 7% (70) 23% (98) 3% (56) 49PID/Gender: Rep Women 8% (75) 20% (85) 20% (88) 29% (24) 3% (56) 427Ideo: Liberal (1-3) 23% (73) 9% (40) 2% (54) 27% (95) 0% (73) 735Ideo: Moderate (4) 9% (88) 22% (05) 27% (26) 2% (00) % (5) 470Ideo: Conservative (5-7) 7% (24) 24% (77) 9% (42) 30% (220) 0% (76) 740Educ: College 9% (286) 20% (306) 2% (39) 26% (388) 4% (23) 53Educ: Bachelors degree 8% (80) 25% (3) 23% (0) 29% (28) 5% (23) 444Educ: Post-grad 22% (54) 2% (5) 24% (59) 28% (68) 5% (2) 244



375

Table HR10_7




Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Income: Under 50k 9% (246) 9% (245) 2% (268) 27% (346) 4% (75) 280Income: 50k-100k 20% (24) 23% (42) 22% (38) 26% (59) 9% (55) 69Income: 100k+ 7% (50) 27% (83) 24% (72) 26% (80) 6% (8) 302Ethnicity: White 9% (39) 23% (388) 22% (38) 26% (454) % (8) 723Ethnicity: Hispanic 9% (67) 6% (56) 23% (8) 25% (87) 7% (59) 350Ethnicity: Afr. Am. 23% (64) 6% (45) 23% (64) 24% (65) 3% (36) 274Ethnicity: Other 8% (38) 8% (37) 7% (34) 32% (66) 5% (30) 204Relig: Protestant 2% () 23% (24) 2% (5) 27% (44) 8% (44) 539Relig: Roman Catholic 24% (90) 23% (87) 9% (72) 22% (83) 2% (46) 378Relig: Something Else 8% (4) 24% (52) 26% (58) 26% (58) 5% (2) 22Relig: Jewish 3% (8) 9% () 7% (0) 3% (8) 2% () 58Relig: Evangelical 20% (25) 22% (40) 22% (39) 23% (46) 2% (76) 626Relig: Non-Evang. Catholics 23% (28) 23% (28) 20% () 25% (43) 9% (50) 559Relig: All Christian 2% (253) 23% (268) 2% (250) 24% (288) % (26) 85Relig: All Non-Christian 8% (4) 24% (52) 26% (58) 26% (58) 5% (2) 22Community: Urban 20% (2) 20% (07) 23% (24) 23% (27) 4% (77) 546Community: Suburban 20% (204) 2% (208) 22% (223) 27% (273) 9% (87) 997Community: Rural 6% (04) 24% (55) 20% (32) 28% (84) 3% (83) 658Employ: Private Sector 9% (35) 25% (8) 22% (57) 24% (72) 9% (65) 70Employ: Government 8% (3) 9% (33) 23% (4) 30% (52) % (9) 77Employ: Self-Employed 6% (32) 25% (5) 20% (4) 27% (55) 2% (24) 203Employ: Homemaker 7% (22) 4% (8) 27% (34) 34% (43) 7% (9) 26Employ: Student % (2) 8% (9) 20% (22) 29% (3) 3% (33) 06Employ: Retired 23% (08) 23% (07) 2% (95) 27% (25) 6% (27) 460Employ: Unemployed 8% (33) 4% (26) 23% (4) 25% (45) 20% (35) 79Employ: Other 20% (47) 9% (46) 20% (49) 26% (63) 4% (34) 239Military HH: Yes 26% (98) 20% (75) 22% (83) 25% (93) 7% (26) 376Military HH: No 8% (322) 22% (395) 22% (395) 27% (492) 2% (22) 825RD/WT: Right Direction 8% (64) 25% (227) 20% (80) 27% (247) % (04) 922RD/WT: Wrong Track 20% (256) 9% (243) 23% (298) 26% (338) % (43) 279


376





Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Trump Job Approve 8% (7) 26% (239) 9% (78) 28% (259) 0% (9) 937Trump Job Disapprove 2% (239) 9% (23) 24% (277) 26% (30) 0% (7) 47Trump Job Strongly Approve 9% (96) 23% (3) 7% (85) 3% (53) 0% (47) 494Trump Job Somewhat Approve 7% (75) 28% (26) 2% (93) 24% (05) 0% (44) 443Trump Job Somewhat Disapprove 9% (64) 7% (57) 32% (07) 8% (6) 4% (47) 336Trump Job Strongly Disapprove 22% (75) 9% (56) 2% (70) 30% (240) 9% (70) 8#1 Issue: Economy 7% (06) 23% (48) 25% (59) 24% (54) 0% (65) 632#1 Issue: Security 8% (54) 28% (84) 5% (45) 28% (87) % (35) 304#1 Issue: Health Care 20% (70) 22% (78) 22% (78) 26% (92) 0% (35) 354#1 Issue: Medicare / Social Security 23% (85) 7% (63) 2% (79) 27% (97) % (42) 366#1 Issue: Women’s Issues 22% (32) 7% (26) 9% (29) 30% (45) % (6) 49#1 Issue: Education 9% (30) 7% (28) 23% (38) 26% (4) 5% (24) 62#1 Issue: Energy 20% (22) 9% (2) 26% (27) 24% (25) % (2) 08#1 Issue: Other 7% (2) 6% (2) 9% (24) 34% (43) 4% (8) 272016 Vote: Hillary Clinton 24% (75) 9% (37) 22% (6) 26% (87) 9% (67) 7262016 Vote: Donald Trump 9% (43) 26% (94) 20% (45) 26% (9) 9% (68) 7402016 Vote: Someone else % (20) 25% (44) 25% (44) 3% (55) 9% (5) 792016 Vote: Didnt Vote 5% (82) 7% (93) 23% (26) 27% (5) 8% (98) 550Voted in 2014: Yes 22% (306) 24% (337) 2% (295) 25% (352) 8% () 40Voted in 2014: No 4% (4) 7% (33) 23% (84) 29% (233) 7% (37) 8002012 Vote: Barack Obama 22% (95) 23% (205) 23% (200) 24% (22) 7% (62) 8752012 Vote: Mitt Romney 20% (09) 27% (46) 9% (03) 27% (47) 8% (42) 5472012 Vote: Other 0% (0) 23% (22) 34% (32) 26% (25) 6% (5) 942012 Vote: Didn’t Vote 5% (03) 4% (97) 2% (43) 29% (20) 20% (38) 6824-Region: Northeast 2% (84) 20% (80) 23% (89) 23% (92) 2% (48) 3944-Region: Midwest 22% (0) 22% (03) 2% (96) 26% (22) 9% (40) 4624-Region: South 8% (46) 22% (80) 22% (85) 26% (23) 2% (00) 8254-Region: West 7% (89) 20% (06) 2% (08) 30% (58) % (59) 520Favorable of Trump 8% (66) 25% (234) 2% (90) 27% (249) 9% (85) 924Unfavorable of Trump 2% (238) 9% (222) 23% (259) 28% (37) 9% (08) 44



377

Table HR10_7




Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Very Favorable of Trump 20% (0) 24% (2) 8% (95) 28% (42) % (55) 55Somewhat Favorable of Trump 6% (65) 28% (3) 23% (95) 26% (07) 7% (29) 409Somewhat Unfavorable of Trump 2% (48) 22% (50) 25% (57) 23% (52) 0% (22) 228Very Unfavorable of Trump 2% (9) 9% (73) 22% (202) 29% (265) 9% (86) 96Frequent TVWatcher 2% (345) 23% (373) 22% (359) 25% (49) 9% (5) 646Frequent Movie Watchers 23% (225) 20% (95) 24% (238) 24% (237) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


378


Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Alf



Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Gender: Male 20% (208) 9% (99) 2% (220) 28% (30) 3% (34) 062Gender: Female 5% (7) 5% (72) 22% (253) 36% (409) 2% (33) 39Age: 18-29 4% (66) 3% (62) 20% (98) 29% (40) 25% (24) 490Age: 30-44 27% (43) 24% (24) 8% (93) 24% (25) 7% (38) 524Age: 45-54 2% (85) 9% (76) 25% (00) 27% (09) 9% (35) 406Age: 55-64 % (40) 4% (47) 24% (83) 43% (48) 8% (28) 346Age: 65+ 0% (45) 4% (62) 23% (99) 43% (89) 0% (42) 436Generation Z: 18-21 4% (28) % (22) 2% (43) 27% (54) 27% (55) 20Millennial: Age 22-37 8% (04) 6% (93) 9% (08) 30% (7) 6% (9) 568Generation X: Age 38-53 26% (56) 24% (43) 2% (30) 22% (33) 7% (44) 608Boomers: Age 54-72 % (82) 4% (03) 24% (72) 42% (304) 8% (58) 79PID: Dem (no lean) 6% (22) 9% (49) 22% (69) 32% (244) % (86) 769PID: Ind (no lean) 20% (9) 5% (87) 22% (28) 32% (85) % (66) 586PID: Rep (no lean) 6% (39) 6% (35) 2% (76) 33% (28) 4% (5) 846PID/Gender: DemMen 6% (60) 2% (75) 20% (7) 27% (98) 6% (59) 362PID/Gender: DemWomen 5% (62) 8% (74) 24% (98) 36% (46) 7% (27) 407PID/Gender: Ind Men 22% (63) 8% (50) 23% (65) 30% (84) 7% (9) 28PID/Gender: Ind Women 8% (56) 2% (37) 2% (63) 33% (02) 5% (47) 305PID/Gender: Rep Men 20% (86) 8% (74) 20% (84) 29% (9) 3% (56) 49PID/Gender: Rep Women 3% (53) 4% (6) 22% (92) 38% (62) 4% (59) 427Ideo: Liberal (1-3) 6% (20) 7% (2) 22% (65) 34% (248) % (8) 735Ideo: Moderate (4) 8% (86) 8% (84) 25% (5) 27% (25) 3% (59) 470Ideo: Conservative (5-7) 6% (7) 8% (32) 20% (49) 36% (263) % (78) 740Educ: College 20% (304) 7% (256) 20% (308) 29% (43) 4% (24) 53Educ: Bachelors degree 2% (52) 7% (76) 23% (00) 4% (84) 7% (33) 444Educ: Post-grad 0% (24) 6% (40) 27% (66) 39% (95) 8% (20) 244



379

Table HR10_8




Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Income: Under 50k 9% (248) 6% (2) 2% (263) 29% (377) 4% (82) 280Income: 50k-100k 7% (05) 8% (2) 2% (3) 34% (2) 0% (60) 69Income: 100k+ 9% (26) 6% (48) 27% (80) 4% (23) 8% (24) 302Ethnicity: White 7% (285) 6% (277) 22% (38) 34% (582) % (97) 723Ethnicity: Hispanic 23% (8) 20% (7) 22% (77) 22% (76) 3% (45) 350Ethnicity: Afr. Am. 5% (42) 25% (68) 20% (56) 24% (67) 5% (42) 274Ethnicity: Other 25% (52) 3% (27) 8% (37) 30% (6) 4% (28) 204Relig: Protestant 4% (74) 7% (9) 22% (6) 39% (208) 9% (50) 539Relig: Roman Catholic 9% (7) 7% (64) 20% (77) 30% (4) 4% (52) 378Relig: Something Else 23% (52) 5% (33) 22% (48) 32% (7) 8% (8) 22Relig: Jewish 5% (9) 4% (8) 8% (0) 52% (30) % () 58Relig: Evangelical 7% (09) 20% (27) 2% (33) 27% (7) 4% (85) 626Relig: Non-Evang. Catholics 5% (84) 6% (88) 2% (7) 38% (22) 0% (58) 559Relig: All Christian 6% (93) 8% (25) 2% (25) 32% (383) 2% (43) 85Relig: All Non-Christian 23% (52) 5% (33) 22% (48) 32% (7) 8% (8) 22Community: Urban 6% (88) 2% (3) 2% (5) 28% (54) 4% (78) 546Community: Suburban 6% (62) 6% (56) 23% (232) 35% (354) 9% (93) 997Community: Rural 20% (30) 6% (03) 9% (27) 3% (203) 5% (95) 658Employ: Private Sector 8% (26) 2% (50) 20% (40) 32% (229) 9% (65) 70Employ: Government 6% (29) 7% (29) 22% (40) 30% (53) 5% (27) 77Employ: Self-Employed 20% (40) 6% (33) 2% (43) 29% (59) 4% (27) 203Employ: Homemaker 2% (27) 20% (25) 22% (28) 30% (38) 7% (8) 26Employ: Student % () % () 2% (22) 28% (30) 30% (32) 06Employ: Retired % (5) % (5) 26% (20) 43% (97) 9% (42) 460Employ: Unemployed 8% (32) 6% (29) 20% (35) 25% (45) 2% (38) 79Employ: Other 27% (64) 8% (43) 9% (45) 25% (59) 2% (28) 239Military HH: Yes 8% (67) 8% (66) 23% (88) 33% (25) 8% (30) 376Military HH: No 7% (32) 7% (306) 2% (386) 32% (585) 3% (237) 825RD/WT: Right Direction 9% (80) 7% (53) 20% (86) 3% (288) 3% (6) 922RD/WT: Wrong Track 6% (99) 7% (28) 23% (288) 33% (422) 2% (5) 279


380





Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Trump Job Approve 20% (85) 7% (63) 2% (94) 3% (295) % (00) 937Trump Job Disapprove 6% (78) 6% (89) 22% (257) 34% (389) 2% (33) 47Trump Job Strongly Approve 20% (97) 6% (79) 8% (9) 35% (72) % (55) 494Trump Job Somewhat Approve 20% (88) 9% (84) 23% (04) 28% (23) 0% (45) 443Trump Job Somewhat Disapprove 7% (58) 9% (63) 26% (89) 25% (84) 3% (42) 336Trump Job Strongly Disapprove 5% (20) 6% (26) 2% (69) 38% (305) % (9) 8#1 Issue: Economy 7% (06) 7% (06) 23% (48) 3% (98) 2% (75) 632#1 Issue: Security 3% (40) 8% (54) 24% (72) 35% (07) % (32) 304#1 Issue: Health Care 7% (59) 2% (76) 20% (69) 32% (4) 0% (35) 354#1 Issue: Medicare / Social Security 8% (68) 6% (57) 2% (76) 33% (20) 2% (45) 366#1 Issue: Women’s Issues 5% (23) 6% (24) 7% (26) 40% (59) 2% (7) 49#1 Issue: Education 24% (39) 3% (20) 23% (37) 22% (36) 8% (29) 62#1 Issue: Energy 27% (29) 5% (6) 20% (2) 26% (28) 2% (3) 08#1 Issue: Other 3% (6) 5% (9) 9% (24) 38% (48) 6% (20) 272016 Vote: Hillary Clinton 5% () 9% (39) 22% (59) 33% (238) % (78) 7262016 Vote: Donald Trump 9% (40) 6% (2) 2% (56) 34% (253) 9% (69) 7402016 Vote: Someone else 7% (30) 3% (22) 2% (37) 39% (70) % (20) 792016 Vote: Didnt Vote 8% (98) 6% (86) 22% (9) 27% (48) 8% (99) 550Voted in 2014: Yes 9% (259) 7% (234) 22% (32) 34% (47) 9% (25) 40Voted in 2014: No 5% (20) 7% (38) 20% (62) 30% (240) 8% (42) 8002012 Vote: Barack Obama 9% (63) 8% (60) 23% (202) 32% (282) 8% (68) 8752012 Vote: Mitt Romney 6% (90) 6% (89) 2% (7) 38% (208) 8% (44) 5472012 Vote: Other 24% (23) 7% (6) 20% (9) 25% (23) 3% (2) 942012 Vote: Didn’t Vote 5% (02) 6% (06) 20% (36) 29% (96) 2% (42) 6824-Region: Northeast 9% (73) 7% (66) 22% (86) 29% (4) 4% (54) 3944-Region: Midwest 9% (87) 8% (83) 9% (89) 32% (50) % (53) 4624-Region: South 6% (29) 8% (50) 2% (74) 33% (274) 2% (99) 8254-Region: West 7% (90) 4% (72) 24% (25) 33% (72) 2% (6) 520Favorable of Trump 9% (78) 8% (65) 2% (96) 32% (292) 0% (93) 924Unfavorable of Trump 6% (82) 6% (88) 22% (252) 35% (398) % (24) 44



381

Table HR10_8




Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Very Favorable of Trump 2% (07) 7% (86) 8% (93) 33% (69) 2% (59) 55Somewhat Favorable of Trump 7% (72) 9% (79) 25% (03) 30% (23) 8% (34) 409Somewhat Unfavorable of Trump 2% (49) 9% (43) 22% (50) 29% (65) 9% (20) 228Very Unfavorable of Trump 4% (33) 6% (45) 22% (20) 36% (333) % (04) 96Frequent TVWatcher 8% (298) 7% (286) 2% (346) 33% (538) % (79) 646Frequent Movie Watchers 22% (27) 7% (64) 2% (208) 3% (305) 0% (96) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


382


Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Murphy Brown



Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Gender: Male 2% (23) 5% (60) 25% (269) 34% (36) 4% (49) 062Gender: Female 7% (94) 7% (93) 2% (234) 33% (373) 3% (44) 39Age: 18-29 7% (36) % (54) 9% (93) 32% (58) 30% (48) 490Age: 30-44 2% (63) 5% (78) 27% (44) 36% (9) 9% (48) 524Age: 45-54 8% (73) 8% (73) 28% (4) 27% (09) 9% (36) 406Age: 55-64 7% (60) 8% (62) 2% (72) 36% (24) 8% (27) 346Age: 65+ 9% (85) 20% (86) 8% (80) 35% (53) 8% (33) 436Generation Z: 18-21 7% (5) 2% (24) 7% (35) 3% (62) 33% (66) 20Millennial: Age 22-37 8% (44) 3% (74) 25% (43) 35% (98) 9% (0) 568Generation X: Age 38-53 7% (06) 8% (07) 26% (56) 3% (86) 9% (54) 608Boomers: Age 54-72 20% (42) 7% (24) 20% (45) 36% (26) 7% (47) 79PID: Dem (no lean) 2% (60) 20% (50) 2% (63) 27% (206) 2% (9) 769PID: Ind (no lean) 3% (78) 3% (77) 23% (32) 39% (227) 2% (73) 586PID: Rep (no lean) 9% (79) 5% (27) 25% (208) 36% (302) 5% (29) 846PID/Gender: DemMen 6% (60) 8% (64) 25% (92) 24% (88) 6% (58) 362PID/Gender: DemWomen 25% (00) 2% (86) 7% (7) 29% (7) 8% (32) 407PID/Gender: Ind Men 7% (2) 3% (36) 26% (73) 45% (27) 9% (25) 28PID/Gender: Ind Women 9% (57) 3% (40) 20% (59) 33% (00) 6% (48) 305PID/Gender: Rep Men 0% (43) 4% (60) 25% (04) 35% (46) 6% (66) 49PID/Gender: Rep Women 9% (37) 6% (67) 24% (04) 37% (56) 5% (63) 427Ideo: Liberal (1-3) 22% (6) 8% (35) 20% (49) 28% (207) % (82) 735Ideo: Moderate (4) 3% (62) 8% (83) 27% (27) 28% (30) 5% (68) 470Ideo: Conservative (5-7) 9% (68) 5% (08) 22% (65) 42% (3) 2% (88) 740Educ: College 4% (26) 6% (242) 23% (345) 3% (474) 6% (236) 53Educ: Bachelors degree 4% (64) 8% (78) 23% (04) 35% (57) 9% (40) 444Educ: Post-grad 5% (36) 4% (33) 22% (54) 42% (03) 7% (7) 244



383

Table HR10_9




Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Income: Under 50k 5% (87) 5% (97) 23% (296) 3% (394) 6% (206) 280Income: 50k-100k 5% (92) 7% (06) 22% (37) 35% (25) % (69) 69Income: 100k+ 3% (38) 7% (5) 23% (7) 42% (25) 6% (7) 302Ethnicity: White 4% (238) 6% (276) 23% (389) 35% (60) 3% (28) 723Ethnicity: Hispanic 3% (45) 3% (45) 29% (00) 29% (02) 7% (58) 350Ethnicity: Afr. Am. 6% (45) 9% (5) 26% (7) 26% (7) 3% (37) 274Ethnicity: Other 7% (35) 3% (26) 2% (43) 3% (62) 8% (38) 204Relig: Protestant 5% (82) 8% (00) 20% (0) 37% (99) 9% (47) 539Relig: Roman Catholic 5% (55) 4% (5) 24% (92) 33% (24) 4% (54) 378Relig: Something Else 4% (32) 9% (4) 24% (52) 33% (73) 0% (22) 22Relig: Jewish 27% (6) 20% () 2% (7) 39% (23) 2% () 58Relig: Evangelical 5% (94) 5% (96) 23% (45) 3% (95) 5% (96) 626Relig: Non-Evang. Catholics 5% (85) 7% (96) 2% (20) 37% (204) 0% (55) 559Relig: All Christian 5% (79) 6% (9) 22% (264) 34% (399) 3% (52) 85Relig: All Non-Christian 4% (32) 9% (4) 24% (52) 33% (73) 0% (22) 22Community: Urban 3% (7) 9% (04) 26% (40) 28% (55) 4% (77) 546Community: Suburban 6% (55) 5% (53) 22% (25) 36% (359) % (4) 997Community: Rural 4% (9) 5% (97) 23% (49) 33% (220) 5% (0) 658Employ: Private Sector 4% (00) 7% (23) 22% (59) 34% (242) 2% (86) 70Employ: Government % (9) 7% (3) 26% (46) 32% (56) 4% (25) 77Employ: Self-Employed 4% (29) 7% (35) 29% (58) 27% (56) 2% (25) 203Employ: Homemaker 3% (7) % (3) 30% (38) 36% (45) 0% (3) 26Employ: Student 8% (9) 3% (3) 2% (22) 36% (38) 32% (34) 06Employ: Retired 8% (83) 8% (85) 22% (0) 35% (63) 6% (29) 460Employ: Unemployed 0% (8) 2% (2) 2% (38) 34% (6) 24% (42) 79Employ: Other 8% (43) 8% (43) 8% (42) 3% (74) 6% (38) 239Military HH: Yes 8% (69) 9% (70) 22% (8) 32% (2) 9% (35) 376Military HH: No 4% (248) 6% (284) 23% (422) 34% (63) 4% (257) 825RD/WT: Right Direction 0% (90) 4% (32) 24% (222) 38% (353) 4% (26) 922RD/WT: Wrong Track 8% (227) 7% (222) 22% (282) 30% (382) 3% (67) 279


384





Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Trump Job Approve 0% (92) 5% (42) 24% (226) 38% (356) 3% (22) 937Trump Job Disapprove 9% (24) 7% (200) 22% (254) 30% (350) % (29) 47Trump Job Strongly Approve 9% (44) 5% (73) 22% (09) 40% (99) 4% (69) 494Trump Job Somewhat Approve % (48) 5% (68) 26% (6) 35% (57) 2% (53) 443Trump Job Somewhat Disapprove 3% (45) 6% (53) 30% (0) 28% (95) 3% (43) 336Trump Job Strongly Disapprove 2% (69) 8% (48) 9% (54) 3% (255) % (86) 8#1 Issue: Economy 0% (66) 6% (03) 26% (65) 35% (220) 3% (79) 632#1 Issue: Security 2% (36) 8% (26) 25% (75) 45% (36) 0% (32) 304#1 Issue: Health Care 7% (6) 9% (69) 8% (65) 30% (04) 5% (55) 354#1 Issue: Medicare / Social Security 2% (75) 2% (75) 20% (74) 28% (03) 0% (38) 366#1 Issue: Women’s Issues 22% (32) 8% (27) 6% (24) 30% (45) 4% (20) 49#1 Issue: Education 7% (2) 0% (7) 28% (46) 34% (56) 20% (32) 62#1 Issue: Energy 4% (5) 20% (22) 27% (29) 27% (29) 2% (3) 08#1 Issue: Other 7% (2) 2% (6) 2% (26) 32% (40) 8% (23) 272016 Vote: Hillary Clinton 23% (65) 9% (38) 2% (50) 28% (202) 0% (7) 7262016 Vote: Donald Trump 9% (68) 5% (4) 26% (92) 38% (282) % (84) 7402016 Vote: Someone else % (20) 3% (24) 2% (38) 44% (79) 0% (9) 792016 Vote: Didnt Vote % (63) 4% (75) 22% (23) 3% (7) 22% (8) 550Voted in 2014: Yes 7% (243) 7% (239) 22% (3) 34% (474) 0% (33) 40Voted in 2014: No 9% (73) 4% (5) 24% (93) 33% (260) 20% (59) 8002012 Vote: Barack Obama 22% (9) 9% (67) 22% (94) 29% (25) 8% (72) 8752012 Vote: Mitt Romney 0% (53) 5% (85) 23% (27) 42% (230) 9% (52) 5472012 Vote: Other 7% (6) 9% (8) 23% (22) 39% (37) % () 942012 Vote: Didn’t Vote 9% (65) 2% (84) 23% (60) 32% (27) 23% (57) 6824-Region: Northeast 5% (58) 20% (78) 23% (9) 27% (07) 5% (60) 3944-Region: Midwest 4% (65) 6% (76) 22% (02) 35% (63) 2% (56) 4624-Region: South 4% (6) 5% (28) 22% (84) 34% (283) 4% (4) 8254-Region: West 5% (78) 4% (72) 24% (26) 35% (80) 2% (64) 520Favorable of Trump 0% (92) 5% (37) 26% (237) 38% (347) 2% () 924Unfavorable of Trump 9% (22) 7% (98) 2% (240) 32% (36) 2% (32) 44



385

Table HR10_9




Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Very Favorable of Trump 9% (48) 3% (65) 24% (22) 40% (207) 4% (72) 55Somewhat Favorable of Trump % (44) 7% (7) 28% (6) 34% (40) 9% (38) 409Somewhat Unfavorable of Trump 4% (3) 7% (39) 23% (52) 36% (8) 0% (24) 228Very Unfavorable of Trump 20% (8) 7% (59) 20% (88) 3% (280) 2% (09) 96Frequent TVWatcher 6% (269) 7% (273) 23% (373) 32% (533) 2% (98) 646Frequent Movie Watchers 7% (66) 7% (65) 23% (229) 3% (306) 3% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


386


Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Magnum P.I.



Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Gender: Male 6% (69) 22% (236) 2% (222) 28% (293) 3% (42) 062Gender: Female 8% (99) 20% (226) 22% (252) 29% (326) 2% (35) 39Age: 18-29 0% (47) 0% (50) 9% (94) 3% (53) 30% (46) 490Age: 30-44 4% (73) 8% (94) 24% (24) 35% (8) 0% (50) 524Age: 45-54 8% (75) 26% (04) 26% (06) 23% (92) 7% (29) 406Age: 55-64 23% (78) 2% (73) 9% (67) 29% (02) 8% (26) 346Age: 65+ 22% (96) 32% (40) 9% (83) 2% (9) 6% (27) 436Generation Z: 18-21 8% (6) 8% (7) 7% (34) 3% (63) 35% (70) 20Millennial: Age 22-37 0% (55) 3% (76) 22% (24) 36% (206) 9% (08) 568Generation X: Age 38-53 9% (7) 23% (4) 26% (57) 25% (50) 7% (43) 608Boomers: Age 54-72 22% (56) 27% (92) 20% (4) 25% (82) 7% (47) 79PID: Dem (no lean) 6% (25) 2% (60) 23% (8) 27% (207) 3% (96) 769PID: Ind (no lean) 5% (86) 2% (2) 20% (8) 32% (90) 2% (7) 586PID: Rep (no lean) 9% (58) 2% (8) 2% (75) 26% (222) 3% (0) 846PID/Gender: DemMen 4% (49) 24% (86) 2% (76) 24% (88) 7% (63) 362PID/Gender: DemWomen 9% (76) 8% (73) 26% (05) 29% (20) 8% (33) 407PID/Gender: Ind Men 5% (4) 9% (55) 2% (60) 36% (02) 8% (23) 28PID/Gender: Ind Women 5% (44) 22% (66) 9% (58) 29% (88) 6% (48) 305PID/Gender: Rep Men 9% (79) 23% (94) 2% (86) 25% (03) 3% (56) 49PID/Gender: Rep Women 8% (79) 20% (87) 2% (89) 28% (9) 3% (54) 427Ideo: Liberal (1-3) 4% (05) 9% (40) 22% (59) 3% (23) 4% (0) 735Ideo: Moderate (4) 6% (76) 2% (97) 25% (20) 26% (2) 2% (56) 470Ideo: Conservative (5-7) 20% (46) 24% (80) 20% (50) 27% (20) 8% (63) 740Educ: College 7% (263) 20% (309) 20% (30) 26% (400) 5% (23) 53Educ: Bachelors degree 5% (65) 23% (00) 22% (98) 34% (5) 7% (29) 444Educ: Post-grad 6% (40) 22% (53) 27% (66) 28% (69) 7% (7) 244



387

Table HR10_10




Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Income: Under 50k 8% (236) 20% (256) 9% (245) 28% (353) 5% (9) 280Income: 50k-100k 6% (98) 22% (38) 23% (45) 28% (73) 0% (64) 69Income: 100k+ % (34) 22% (67) 28% (85) 3% (93) 7% (22) 302Ethnicity: White 6% (274) 22% (375) 22% (377) 29% (502) % (95) 723Ethnicity: Hispanic 3% (45) 9% (66) 2% (72) 3% (08) 6% (58) 350Ethnicity: Afr. Am. 24% (66) 20% (56) 20% (54) 8% (50) 8% (48) 274Ethnicity: Other 4% (28) 5% (3) 2% (43) 33% (67) 7% (35) 204Relig: Protestant 2% (4) 27% (43) 2% () 25% (35) 7% (36) 539Relig: Roman Catholic 9% (70) 22% (8) 2% (78) 26% (97) 4% (52) 378Relig: Something Else 8% (39) 7% (37) 29% (64) 25% (56) % (24) 22Relig: Jewish 5% (3) 27% (5) 22% (3) 43% (25) 4% (2) 58Relig: Evangelical 25% (57) 23% (42) 9% (9) 20% (28) 3% (79) 626Relig: Non-Evang. Catholics 7% (94) 25% (38) 2% (8) 28% (57) 9% (52) 559Relig: All Christian 2% (25) 24% (280) 20% (237) 24% (286) % (3) 85Relig: All Non-Christian 8% (39) 7% (37) 29% (64) 25% (56) % (24) 22Community: Urban 6% (87) 20% (09) 22% (2) 27% (47) 5% (83) 546Community: Suburban 7% (66) 2% (24) 22% (22) 30% (294) 0% (0) 997Community: Rural 8% (6) 2% (39) 20% (32) 27% (78) 4% (93) 658Employ: Private Sector 6% (5) 22% (53) 23% (60) 28% (202) % (80) 70Employ: Government 9% (34) 7% (30) 28% (49) 22% (38) 5% (26) 77Employ: Self-Employed 5% (30) 22% (44) 22% (46) 29% (59) 2% (24) 203Employ: Homemaker 3% (6) 0% (3) 23% (29) 4% (52) 3% (6) 26Employ: Student 8% (8) 8% (9) 5% (6) 34% (36) 36% (38) 06Employ: Retired 2% (97) 28% (3) 20% (93) 26% (8) 5% (2) 460Employ: Unemployed 2% (22) 7% (30) 20% (35) 29% (52) 22% (39) 79Employ: Other 9% (46) 22% (5) 9% (46) 26% (62) 4% (33) 239Military HH: Yes 24% (89) 26% (96) 20% (74) 24% (89) 7% (28) 376Military HH: No 5% (279) 20% (365) 22% (400) 29% (530) 4% (250) 825RD/WT: Right Direction 20% (82) 24% (220) 9% (73) 26% (242) % (05) 922RD/WT: Wrong Track 5% (87) 9% (24) 24% (30) 30% (377) 4% (73) 279


388





Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Trump Job Approve 20% (9) 24% (224) 20% (84) 26% (247) 0% (92) 937Trump Job Disapprove 5% (69) 9% (222) 24% (270) 30% (339) 3% (46) 47Trump Job Strongly Approve 22% (0) 26% (28) 6% (78) 27% (35) 9% (43) 494Trump Job Somewhat Approve 8% (8) 2% (95) 24% (06) 25% (3) % (48) 443Trump Job Somewhat Disapprove 8% (59) 9% (65) 23% (79) 26% (87) 4% (47) 336Trump Job Strongly Disapprove 4% (0) 9% (58) 24% (92) 3% (252) 2% (99) 8#1 Issue: Economy 5% (92) 2% (32) 24% (52) 27% (69) 4% (87) 632#1 Issue: Security 9% (59) 25% (76) 9% (59) 26% (80) 0% (3) 304#1 Issue: Health Care 20% (70) 8% (63) 23% (8) 26% (94) 3% (46) 354#1 Issue: Medicare / Social Security 22% (82) 29% (04) 8% (65) 23% (84) 8% (30) 366#1 Issue: Women’s Issues 4% (2) 2% (8) 8% (28) 4% (62) 4% (2) 49#1 Issue: Education 3% (2) 3% (2) 24% (39) 30% (48) 20% (32) 62#1 Issue: Energy 9% (0) 20% (2) 28% (30) 34% (37) 9% (0) 08#1 Issue: Other % (4) 20% (26) 6% (2) 37% (46) 6% (20) 272016 Vote: Hillary Clinton 6% (3) 20% (43) 24% (72) 29% (209) 2% (88) 7262016 Vote: Donald Trump 22% (65) 24% (75) 2% (54) 26% (89) 8% (57) 7402016 Vote: Someone else 4% (26) 9% (35) 23% (42) 33% (59) 0% (8) 792016 Vote: Didnt Vote 2% (64) 20% (07) 9% (05) 29% (60) 2% (4) 550Voted in 2014: Yes 20% (276) 22% (3) 22% (35) 27% (374) 9% (24) 40Voted in 2014: No 2% (92) 9% (50) 20% (59) 3% (245) 9% (53) 8002012 Vote: Barack Obama 9% (67) 2% (80) 23% (99) 28% (247) 9% (82) 8752012 Vote: Mitt Romney 2% (3) 24% (34) 22% (8) 26% (42) 7% (4) 5472012 Vote: Other 7% (6) 25% (23) 27% (26) 24% (22) 8% (7) 942012 Vote: Didn’t Vote % (73) 8% (24) 9% (32) 30% (206) 22% (48) 6824-Region: Northeast 7% (68) 9% (74) 20% (78) 29% (6) 5% (59) 3944-Region: Midwest 7% (79) 20% (93) 26% (8) 26% (22) % (5) 4624-Region: South 20% (64) 23% (92) 7% (38) 28% (23) 2% (00) 8254-Region: West % (59) 20% (03) 27% (40) 29% (5) 3% (68) 520Favorable of Trump 2% (93) 24% (22) 20% (88) 26% (24) 9% (82) 924Unfavorable of Trump 4% (6) 9% (22) 23% (266) 3% (349) 3% (47) 44



389

Table HR10_10




Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Very Favorable of Trump 24% (2) 22% (5) 8% (9) 27% (37) 0% (49) 55Somewhat Favorable of Trump 7% (72) 26% (05) 24% (96) 25% (03) 8% (33) 409Somewhat Unfavorable of Trump 5% (34) 20% (46) 24% (55) 30% (69) 0% (24) 228Very Unfavorable of Trump 4% (28) 9% (75) 23% (20) 3% (280) 3% (23) 96Frequent TVWatcher 8% (289) 22% (369) 22% (356) 28% (457) % (75) 646Frequent Movie Watchers 9% (89) 22% (26) 22% (220) 26% (253) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


390


Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Reba



Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Gender: Male 3% (37) 7% (80) 23% (240) 34% (365) 3% (40) 062Gender: Female 24% (27) 2% (240) 8% (207) 29% (325) 8% (96) 39Age: 18-29 7% (83) 7% (84) 20% (99) 27% (32) 9% (9) 490Age: 30-44 22% (6) 7% (90) 2% (0) 3% (65) 8% (43) 524Age: 45-54 20% (82) 7% (7) 23% (94) 3% (24) 9% (35) 406Age: 55-64 6% (57) 22% (76) 8% (62) 35% (2) 9% (30) 346Age: 65+ 6% (69) 23% (0) 9% (83) 34% (47) 8% (37) 436Generation Z: 18-21 3% (26) 5% (30) 8% (35) 30% (6) 24% (49) 20Millennial: Age 22-37 2% (7) 8% (04) 2% (2) 29% (66) % (60) 568Generation X: Age 38-53 22% (32) 7% (05) 22% (32) 30% (79) 0% (60) 608Boomers: Age 54-72 7% (20) 22% (58) 9% (36) 36% (255) 7% (50) 79PID: Dem (no lean) 7% (30) 20% (53) 20% (54) 32% (248) % (85) 769PID: Ind (no lean) 7% (02) 20% (5) 8% (04) 36% (20) 9% (55) 586PID: Rep (no lean) 2% (76) 8% (53) 22% (89) 27% (232) % (97) 846PID/Gender: DemMen % (4) 9% (68) 2% (77) 34% (2) 5% (56) 362PID/Gender: DemWomen 22% (89) 2% (85) 9% (77) 3% (26) 7% (29) 407PID/Gender: Ind Men 2% (33) 7% (48) 22% (62) 4% (5) 8% (24) 28PID/Gender: Ind Women 23% (69) 22% (67) 4% (42) 3% (96) 0% (3) 305PID/Gender: Rep Men 5% (64) 5% (65) 24% (00) 3% (29) 4% (6) 49PID/Gender: Rep Women 26% (2) 2% (88) 2% (89) 24% (03) 8% (36) 427Ideo: Liberal (1-3) 5% (08) 2% (54) 20% (46) 35% (258) 9% (70) 735Ideo: Moderate (4) 9% (9) 6% (77) 25% (6) 28% (32) 2% (55) 470Ideo: Conservative (5-7) 8% (30) 8% (36) 20% (45) 35% (257) 0% (7) 740Educ: College 22% (335) 2% (33) 8% (276) 27% (409) 2% (79) 53Educ: Bachelors degree % (49) 6% (7) 25% (0) 40% (76) 9% (38) 444Educ: Post-grad 0% (24) 5% (36) 25% (6) 42% (04) 8% (20) 244



391

Table HR10_11




Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Income: Under 50k 23% (29) 20% (259) 8% (23) 28% (354) % (45) 280Income: 50k-100k 5% (9) 20% (22) 2% (32) 34% (208) % (66) 69Income: 100k+ 8% (25) 3% (40) 28% (84) 42% (28) 8% (25) 302Ethnicity: White 9% (333) 9% (329) 20% (339) 3% (542) 0% (79) 723Ethnicity: Hispanic 5% (5) 9% (65) 22% (76) 32% (2) 3% (46) 350Ethnicity: Afr. Am. 5% (4) 23% (63) 25% (69) 26% (70) 2% (32) 274Ethnicity: Other 7% (34) 4% (29) 9% (39) 38% (77) 2% (25) 204Relig: Protestant 8% (98) 9% (03) 9% (0) 35% (89) 9% (47) 539Relig: Roman Catholic 2% (80) 7% (63) 20% (76) 28% (07) 4% (52) 378Relig: Something Else 26% (56) 24% (52) 7% (38) 26% (57) 8% (7) 22Relig: Jewish 5% (9) 8% (4) 24% (4) 48% (28) 5% (3) 58Relig: Evangelical 24% (52) 9% (20) 9% (2) 25% (59) 2% (75) 626Relig: Non-Evang. Catholics 7% (94) 8% (03) 20% (09) 35% (94) % (59) 559Relig: All Christian 2% (246) 9% (223) 9% (230) 30% (352) % (34) 85Relig: All Non-Christian 26% (56) 24% (52) 7% (38) 26% (57) 8% (7) 22Community: Urban 6% (89) 22% (9) 2% (5) 29% (56) 2% (67) 546Community: Suburban 7% (68) 7% (67) 2% (2) 36% (362) 9% (89) 997Community: Rural 23% (5) 20% (34) 8% (2) 26% (72) 2% (80) 658Employ: Private Sector 6% (6) 8% (26) 22% (54) 34% (240) 0% (74) 70Employ: Government 6% (29) 23% (4) 2% (38) 30% (53) 9% (6) 77Employ: Self-Employed 6% (32) 3% (27) 26% (52) 35% (72) 0% (20) 203Employ: Homemaker 26% (32) 24% (30) 8% (23) 25% (3) 7% (9) 26Employ: Student 9% (2) 6% (6) 2% (22) 3% (33) 23% (25) 06Employ: Retired 7% (79) 23% (05) 9% (86) 34% (56) 7% (33) 460Employ: Unemployed 2% (37) 6% (29) 6% (29) 29% (52) 9% (33) 79Employ: Other 26% (6) 23% (56) 8% (43) 22% (53) % (26) 239Military HH: Yes 2% (79) 8% (66) 9% (73) 32% (22) 0% (37) 376Military HH: No 8% (329) 9% (354) 2% (374) 3% (568) % (200) 825RD/WT: Right Direction 22% (99) 20% (83) 9% (79) 29% (265) % (97) 922RD/WT: Wrong Track 6% (209) 9% (238) 2% (268) 33% (424) % (39) 279


392





Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Trump Job Approve 22% (205) 20% (84) 20% (83) 29% (275) 0% (9) 937Trump Job Disapprove 5% (76) 9% (25) 22% (252) 34% (387) 0% (7) 47Trump Job Strongly Approve 23% (3) 8% (89) 9% (94) 3% (5) 0% (47) 494Trump Job Somewhat Approve 2% (92) 2% (95) 20% (89) 28% (24) 0% (44) 443Trump Job Somewhat Disapprove 7% (56) 23% (76) 29% (96) 22% (73) 0% (35) 336Trump Job Strongly Disapprove 5% (9) 7% (39) 9% (56) 39% (34) 0% (82) 8#1 Issue: Economy 8% (4) 2% (33) 20% (27) 32% (203) 9% (55) 632#1 Issue: Security 3% (39) 8% (56) 24% (72) 35% (08) 0% (29) 304#1 Issue: Health Care 24% (85) 9% (68) 23% (8) 24% (85) 0% (34) 354#1 Issue: Medicare / Social Security 20% (74) 20% (74) 7% (62) 3% (5) % (42) 366#1 Issue: Women’s Issues 4% (2) 22% (33) 3% (20) 4% (6) 9% (4) 49#1 Issue: Education 22% (36) 9% (4) 28% (46) 24% (39) 6% (27) 62#1 Issue: Energy 4% (5) 20% (22) 20% (22) 3% (34) 5% (6) 08#1 Issue: Other 8% (23) 7% (22) 4% (8) 35% (45) 6% (20) 272016 Vote: Hillary Clinton 6% (3) 9% (36) 2% (55) 35% (254) 9% (69) 7262016 Vote: Donald Trump 2% (54) 9% (43) 2% (52) 30% (224) 9% (67) 7402016 Vote: Someone else 0% (8) 5% (27) 26% (47) 37% (67) % (20) 792016 Vote: Didnt Vote 22% (22) 2% (5) 7% (92) 26% (45) 4% (76) 550Voted in 2014: Yes 8% (247) 7% (24) 23% (36) 33% (466) 9% (30) 40Voted in 2014: No 20% (6) 22% (80) 6% (3) 28% (224) 3% (06) 8002012 Vote: Barack Obama 6% (42) 20% (79) 22% (9) 33% (288) 8% (74) 8752012 Vote: Mitt Romney 9% (03) 6% (89) 22% (9) 35% (93) 8% (44) 5472012 Vote: Other 7% (6) 8% (7) 20% (9) 29% (27) 6% (5) 942012 Vote: Didn’t Vote 2% (46) 20% (35) 7% (8) 26% (79) 5% (04) 6824-Region: Northeast 5% (60) 6% (6) 24% (93) 32% (27) 3% (52) 3944-Region: Midwest 8% (82) 22% (00) 9% (87) 30% (39) 2% (54) 4624-Region: South 22% (83) 20% (68) 8% (5) 29% (236) % (87) 8254-Region: West 6% (82) 8% (9) 22% (6) 36% (87) 8% (43) 520Favorable of Trump 22% (99) 2% (94) 20% (8) 29% (269) 9% (8) 924Unfavorable of Trump 5% (77) 8% (205) 22% (247) 35% (402) 0% (4) 44



393

Table HR10_11






394


Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Nanny



Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Gender: Male % (5) 6% (68) 26% (277) 35% (367) 3% (35) 062Gender: Female 20% (233) 22% (248) 20% (233) 29% (330) 8% (94) 39Age: 18-29 22% (09) 7% (83) 9% (93) 22% (08) 20% (97) 490Age: 30-44 7% (9) 8% (96) 25% (30) 33% (7) 7% (36) 524Age: 45-54 2% (5) 20% (83) 28% (4) 30% (20) 9% (38) 406Age: 55-64 3% (44) 7% (60) 23% (80) 38% (32) 8% (29) 346Age: 65+ 2% (53) 22% (96) 2% (93) 38% (66) 7% (29) 436Generation Z: 18-21 7% (34) 7% (35) 8% (37) 25% (50) 23% (45) 20Millennial: Age 22-37 23% (29) 7% (99) 22% (25) 26% (48) 2% (67) 568Generation X: Age 38-53 4% (82) 20% (9) 27% (67) 3% (89) 8% (5) 608Boomers: Age 54-72 3% (90) 9% (35) 22% (60) 39% (278) 8% (55) 79PID: Dem (no lean) 8% (4) 20% (52) 23% (78) 28% (27) % (8) 769PID: Ind (no lean) 5% (88) 7% (99) 24% (43) 36% (2) 8% (45) 586PID: Rep (no lean) 4% (9) 20% (65) 22% (89) 32% (269) 2% (04) 846PID/Gender: DemMen 5% (53) 5% (56) 25% (9) 29% (04) 6% (59) 362PID/Gender: DemWomen 22% (88) 24% (96) 2% (87) 28% (3) 5% (22) 407PID/Gender: Ind Men 7% (2) 4% (4) 27% (76) 44% (25) 7% (9) 28PID/Gender: Ind Women 22% (67) 9% (59) 22% (67) 28% (86) 8% (26) 305PID/Gender: Rep Men 0% (4) 7% (72) 26% (0) 33% (39) 4% (57) 49PID/Gender: Rep Women 8% (78) 22% (93) 9% (80) 3% (3) % (46) 427Ideo: Liberal (1-3) 8% (35) 8% (33) 23% (70) 30% (223) 0% (74) 735Ideo: Moderate (4) 5% (7) 7% (82) 28% (33) 29% (38) 0% (47) 470Ideo: Conservative (5-7) 2% (86) 20% (49) 22% (66) 37% (274) 9% (66) 740Educ: College 8% (270) 20% (300) 22% (335) 28% (423) 2% (86) 53Educ: Bachelors degree 2% (5) 9% (84) 24% (08) 39% (72) 7% (29) 444Educ: Post-grad % (27) 3% (33) 27% (67) 42% (03) 6% (5) 244



395

Table HR10_12




Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Income: Under 50k 9% (245) 20% (252) 2% (273) 28% (360) 2% (50) 280Income: 50k-100k 2% (77) 20% (2) 24% (49) 35% (24) 9% (58) 69Income: 100k+ 8% (25) 5% (44) 29% (88) 4% (23) 7% (2) 302Ethnicity: White 5% (257) 9% (33) 23% (393) 33% (570) 0% (7) 723Ethnicity: Hispanic 7% (6) 8% (62) 26% (90) 27% (96) 2% (4) 350Ethnicity: Afr. Am. 8% (49) 20% (54) 26% (7) 25% (68) 2% (32) 274Ethnicity: Other 20% (42) 6% (32) 22% (45) 29% (59) 3% (26) 204Relig: Protestant 3% (68) 8% (97) 26% (40) 36% (93) 8% (4) 539Relig: Roman Catholic 8% (67) 7% (66) 25% (96) 28% (06) % (43) 378Relig: Something Else 9% (43) 20% (44) 24% (53) 30% (67) 6% (4) 22Relig: Jewish 25% (4) 34% (20) 0% (6) 29% (7) 2% () 58Relig: Evangelical 20% (27) 20% (27) 23% (47) 25% (59) % (66) 626Relig: Non-Evang. Catholics 2% (69) 6% (9) 27% (50) 36% (20) 9% (48) 559Relig: All Christian 7% (96) 8% (28) 25% (297) 30% (360) 0% (5) 85Relig: All Non-Christian 9% (43) 20% (44) 24% (53) 30% (67) 6% (4) 22Community: Urban 7% (9) 9% (06) 24% (33) 26% (40) 4% (76) 546Community: Suburban 5% (52) 20% (95) 22% (224) 36% (357) 7% (69) 997Community: Rural 6% (05) 8% (6) 23% (53) 30% (200) 3% (84) 658Employ: Private Sector 4% (0) 9% (32) 25% (8) 32% (227) 0% (70) 70Employ: Government 5% (27) 6% (28) 28% (50) 32% (57) 9% (6) 77Employ: Self-Employed 8% (37) 7% (35) 2% (43) 3% (63) 2% (25) 203Employ: Homemaker 22% (28) 22% (28) 25% (32) 25% (3) 6% (7) 26Employ: Student 8% (9) 6% (7) 4% (5) 29% (3) 22% (24) 06Employ: Retired 2% (56) 2% (94) 24% () 38% (73) 6% (25) 460Employ: Unemployed 8% (32) 5% (26) 20% (35) 28% (5) 9% (34) 79Employ: Other 20% (47) 23% (55) 8% (44) 27% (65) 2% (28) 239Military HH: Yes 5% (57) 20% (74) 26% (97) 30% (2) 9% (36) 376Military HH: No 6% (290) 9% (343) 23% (42) 32% (585) % (94) 825RD/WT: Right Direction 5% (40) 9% (77) 22% (203) 33% (300) % (02) 922RD/WT: Wrong Track 6% (208) 9% (240) 24% (306) 3% (397) 0% (27) 279


396





Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Trump Job Approve 5% (36) 9% (83) 22% (207) 34% (32) 0% (90) 937Trump Job Disapprove 7% (89) 9% (27) 25% (284) 3% (350) 9% (07) 47Trump Job Strongly Approve 8% (9) 9% (93) 7% (82) 37% (80) 0% (48) 494Trump Job Somewhat Approve 0% (46) 20% (90) 28% (25) 32% (4) 0% (43) 443Trump Job Somewhat Disapprove 6% (54) 23% (76) 3% (05) 20% (66) 0% (35) 336Trump Job Strongly Disapprove 7% (35) 7% (40) 22% (79) 35% (284) 9% (72) 8#1 Issue: Economy 4% (86) 9% (9) 23% (46) 34% (27) 0% (64) 632#1 Issue: Security 4% (43) 7% (52) 20% (62) 37% (2) 2% (35) 304#1 Issue: Health Care 7% (60) 2% (73) 23% (83) 30% (07) 9% (3) 354#1 Issue: Medicare / Social Security 7% (63) 9% (70) 25% (92) 29% (05) 0% (36) 366#1 Issue: Women’s Issues 24% (36) 2% (3) 8% (27) 30% (44) 7% () 49#1 Issue: Education 7% (27) 8% (30) 26% (42) 27% (44) % (8) 62#1 Issue: Energy 6% (7) 3% (4) 34% (37) 25% (27) 2% (3) 08#1 Issue: Other % (4) 22% (28) 7% (2) 32% (4) 8% (22) 272016 Vote: Hillary Clinton 7% (22) 8% (34) 25% (79) 3% (223) 9% (68) 7262016 Vote: Donald Trump 5% (07) 20% (47) 24% (8) 33% (24) 9% (64) 7402016 Vote: Someone else 8% (4) 4% (25) 26% (46) 43% (77) 0% (7) 792016 Vote: Didnt Vote 9% (03) 20% (08) 9% (03) 28% (56) 4% (80) 550Voted in 2014: Yes 5% (20) 9% (264) 25% (347) 33% (462) 8% (7) 40Voted in 2014: No 7% (37) 9% (53) 20% (63) 29% (235) 4% (3) 8002012 Vote: Barack Obama 5% (33) 9% (68) 27% (237) 3% (269) 8% (68) 8752012 Vote: Mitt Romney 4% (77) 20% (07) 2% (7) 37% (202) 8% (44) 5472012 Vote: Other % (0) 7% (6) 23% (22) 40% (38) 9% (8) 942012 Vote: Didn’t Vote 9% (27) 8% (25) 20% (34) 27% (87) 6% (09) 6824-Region: Northeast 4% (55) 2% (82) 25% (00) 27% (07) 3% (50) 3944-Region: Midwest 5% (70) 9% (87) 23% (06) 34% (56) 9% (43) 4624-Region: South 8% (5) 2% (70) 20% (65) 3% (257) 0% (8) 8254-Region: West 4% (7) 5% (77) 27% (39) 34% (77) % (56) 520Favorable of Trump 4% (3) 20% (84) 24% (28) 34% (35) 8% (76) 924Unfavorable of Trump 7% (92) 9% (25) 24% (272) 3% (358) 9% (07) 44



397

Table HR10_12






398


Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Jeffersons



Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Gender: Male 20% (27) 2% (224) 2% (227) 25% (26) 3% (33) 062Gender: Female 9% (23) 24% (268) 20% (233) 27% (32) 0% (3) 39Age: 18-29 8% (89) 4% (67) 20% (99) 25% (2) 23% (5) 490Age: 30-44 2% (08) 2% (08) 2% () 28% (48) 9% (49) 524Age: 45-54 24% (97) 28% (2) 22% (89) 9% (76) 8% (3) 406Age: 55-64 8% (6) 25% (87) 9% (67) 32% (0) 6% (2) 346Age: 65+ 7% (75) 27% (8) 22% (94) 27% (8) 7% (3) 436Generation Z: 18-21 5% (30) 2% (24) 20% (39) 22% (44) 32% (63) 20Millennial: Age 22-37 9% (06) 5% (84) 22% (27) 30% (68) 5% (83) 568Generation X: Age 38-53 24% (46) 28% (70) 20% (2) 2% (27) 7% (44) 608Boomers: Age 54-72 8% (33) 25% (82) 20% (47) 30% (25) 6% (42) 79PID: Dem (no lean) 24% (87) 23% (77) 20% (55) 23% (79) 9% (72) 769PID: Ind (no lean) 9% (08) 2% (26) 22% (28) 27% (59) % (64) 586PID: Rep (no lean) 6% (34) 22% (90) 2% (77) 28% (235) 3% () 846PID/Gender: DemMen 23% (85) 22% (80) 20% (74) 9% (69) 5% (54) 362PID/Gender: DemWomen 25% (02) 24% (96) 20% (8) 27% (0) 4% (7) 407PID/Gender: Ind Men 9% (53) 9% (54) 25% (7) 29% (82) 7% (2) 28PID/Gender: Ind Women 8% (56) 24% (72) 9% (57) 25% (77) 4% (43) 305PID/Gender: Rep Men 9% (79) 2% (90) 20% (82) 26% (0) 4% (58) 49PID/Gender: Rep Women 3% (55) 23% (00) 22% (95) 29% (25) 2% (52) 427Ideo: Liberal (1-3) 22% (63) 9% (38) 2% (57) 26% (94) % (83) 735Ideo: Moderate (4) 23% (08) 25% (7) 22% (03) 20% (93) 0% (49) 470Ideo: Conservative (5-7) 5% (0) 24% (80) 2% (57) 3% (227) 9% (65) 740Educ: College 2% (323) 22% (340) 20% (295) 23% (35) 3% (203) 53Educ: Bachelors degree 6% (69) 24% (06) 24% (06) 3% (36) 6% (26) 444Educ: Post-grad 5% (37) 9% (46) 24% (58) 35% (85) 7% (8) 244



399

Table HR10_13




Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Income: Under 50k 22% (277) 22% (285) 9% (24) 24% (305) 3% (72) 280Income: 50k-100k 8% (09) 2% (33) 24% (46) 29% (77) 9% (55) 69Income: 100k+ 5% (44) 25% (74) 24% (73) 30% (9) 6% (9) 302Ethnicity: White 6% (279) 22% (387) 23% (389) 28% (483) % (85) 723Ethnicity: Hispanic 25% (89) 5% (54) 9% (65) 25% (86) 6% (55) 350Ethnicity: Afr. Am. 37% (03) 26% (7) % (30) 3% (37) 2% (34) 274Ethnicity: Other 23% (48) 7% (34) 20% (40) 27% (54) 4% (28) 204Relig: Protestant 8% (97) 25% (36) 22% (7) 27% (47) 8% (42) 539Relig: Roman Catholic 24% (90) 2% (78) 9% (73) 25% (94) % (43) 378Relig: Something Else 20% (45) 2% (47) 25% (55) 25% (55) 9% (9) 22Relig: Jewish 22% (3) 22% (3) 26% (5) 28% (6) 2% () 58Relig: Evangelical 24% (47) 25% (59) 9% (2) 20% (27) % (72) 626Relig: Non-Evang. Catholics 20% (4) 22% (23) 20% (4) 29% (6) 9% (48) 559Relig: All Christian 22% (26) 24% (282) 20% (235) 24% (288) 0% (9) 85Relig: All Non-Christian 20% (45) 2% (47) 25% (55) 25% (55) 9% (9) 22Community: Urban 25% (37) 2% (5) 2% (5) 20% (09) 3% (7) 546Community: Suburban 8% (76) 23% (230) 2% (22) 29% (285) 9% (94) 997Community: Rural 8% (7) 22% (47) 20% (33) 27% (79) 3% (82) 658Employ: Private Sector 20% (43) 23% (64) 2% (50) 27% (88) 9% (64) 70Employ: Government 5% (27) 23% (4) 2% (37) 29% (52) % (20) 77Employ: Self-Employed 25% (5) 8% (37) 23% (46) 2% (43) 3% (26) 203Employ: Homemaker 8% (23) 24% (30) 7% (22) 26% (33) 5% (8) 26Employ: Student 4% (5) 2% (3) 5% (6) 29% (30) 30% (32) 06Employ: Retired 5% (68) 27% (22) 24% (2) 28% (30) 6% (27) 460Employ: Unemployed 20% (35) 8% (32) 20% (37) 23% (42) 9% (34) 79Employ: Other 28% (66) 22% (54) 6% (39) 23% (54) % (26) 239Military HH: Yes 24% (92) 25% (93) 8% (68) 26% (98) 7% (25) 376Military HH: No 9% (338) 22% (399) 2% (392) 26% (475) 2% (22) 825RD/WT: Right Direction 8% (64) 23% (20) 20% (88) 28% (263) % (97) 922RD/WT: Wrong Track 2% (265) 22% (282) 2% (27) 24% (3) 2% (50) 279


400





Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Trump Job Approve 8% (7) 23% (2) 2% (98) 28% (266) 0% (92) 937Trump Job Disapprove 2% (243) 23% (260) 2% (245) 24% (28) 0% (8) 47Trump Job Strongly Approve 20% (98) 9% (95) 2% (04) 3% (55) 9% (42) 494Trump Job Somewhat Approve 6% (73) 26% (6) 2% (94) 25% (2) % (49) 443Trump Job Somewhat Disapprove 9% (63) 23% (79) 24% (80) 2% (7) 3% (44) 336Trump Job Strongly Disapprove 22% (80) 22% (8) 20% (65) 26% (209) 9% (74) 8#1 Issue: Economy 9% (23) 22% (37) 24% (52) 24% (5) % (70) 632#1 Issue: Security 5% (45) 24% (73) 20% (60) 33% (02) 8% (24) 304#1 Issue: Health Care 22% (78) 26% (92) 8% (63) 25% (88) 0% (34) 354#1 Issue: Medicare / Social Security 22% (79) 26% (97) 20% (73) 24% (87) 8% (30) 366#1 Issue: Women’s Issues 8% (26) 2% (32) 20% (30) 25% (38) 5% (23) 49#1 Issue: Education 24% (38) 5% (25) 23% (36) 20% (32) 9% (30) 62#1 Issue: Energy 9% (20) 3% (4) 26% (28) 29% (3) 4% (5) 08#1 Issue: Other 6% (2) 7% (22) 4% (8) 36% (45) 6% (2) 272016 Vote: Hillary Clinton 22% (60) 23% (70) 22% (57) 24% (72) 9% (68) 7262016 Vote: Donald Trump 9% (38) 24% (79) 2% (53) 29% (23) 8% (57) 7402016 Vote: Someone else 3% (24) 9% (33) 22% (40) 35% (63) % (9) 792016 Vote: Didnt Vote 20% (08) 20% (09) 20% (08) 23% (25) 8% (00) 550Voted in 2014: Yes 20% (286) 23% (323) 22% (30) 27% (375) 8% (06) 40Voted in 2014: No 8% (44) 2% (69) 9% (50) 25% (98) 8% (40) 8002012 Vote: Barack Obama 23% (202) 25% (25) 2% (83) 25% (26) 7% (60) 8752012 Vote: Mitt Romney 5% (82) 24% (29) 22% (2) 32% (73) 8% (43) 5472012 Vote: Other 3% (2) 25% (23) 27% (26) 24% (22) % () 942012 Vote: Didn’t Vote 9% (33) 8% (25) 9% (3) 23% (60) 20% (34) 6824-Region: Northeast 22% (86) 20% (80) 20% (80) 26% (03) 2% (46) 3944-Region: Midwest 9% (86) 24% (2) 2% (99) 25% (7) 0% (48) 4624-Region: South 22% (78) 23% (93) 9% (54) 25% (205) % (94) 8254-Region: West 5% (80) 20% (06) 24% (26) 29% (49) % (59) 520Favorable of Trump 8% (68) 23% (26) 2% (98) 29% (265) 8% (76) 924Unfavorable of Trump 20% (232) 22% (256) 22% (247) 25% (283) % (26) 44



401

Table HR10_13




Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Very Favorable of Trump 20% (04) 2% (0) 20% (02) 29% (50) 9% (48) 55Somewhat Favorable of Trump 6% (64) 26% (06) 23% (96) 28% (5) 7% (28) 409Somewhat Unfavorable of Trump 7% (38) 23% (52) 25% (57) 25% (56) % (25) 228Very Unfavorable of Trump 2% (95) 22% (204) 2% (90) 25% (227) % (0) 96Frequent TVWatcher 20% (335) 23% (383) 22% (354) 25% (49) 9% (55) 646Frequent Movie Watchers 25% (243) 22% (22) 2% (204) 23% (224) 0% (97) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


402


Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Secret World of Alex Mack



Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Gender: Male 5% (54) 8% (86) 22% (229) 44% (465) 2% (228) 062Gender: Female 4% (47) 5% (59) 22% (249) 43% (495) 25% (288) 39Age: 18-29 8% (40) 2% (57) 8% (87) 32% (57) 30% (49) 490Age: 30-44 8% (40) 0% (53) 23% (23) 4% (23) 8% (94) 524Age: 45-54 % (5) 5% (2) 26% (07) 43% (75) 24% (98) 406Age: 55-64 2% (6) 2% (6) 9% (66) 55% (89) 23% (79) 346Age: 65+ 2% (0) 2% (8) 22% (95) 52% (227) 22% (96) 436Generation Z: 18-21 5% () 8% (6) 8% (35) 34% (69) 34% (69) 20Millennial: Age 22-37 8% (48) 4% (80) 2% (8) 35% (99) 22% (24) 568Generation X: Age 38-53 4% (25) 6% (34) 24% (48) 43% (260) 23% (4) 608Boomers: Age 54-72 2% (6) 2% (5) 2% (5) 53% (379) 22% (57) 79PID: Dem (no lean) 6% (44) 6% (49) 23% (80) 42% (325) 22% (72) 769PID: Ind (no lean) 5% (3) 6% (36) 9% (0) 47% (275) 23% (34) 586PID: Rep (no lean) 3% (26) 7% (60) 22% (88) 43% (36) 25% (2) 846PID/Gender: DemMen 7% (25) 8% (29) 22% (8) 40% (46) 23% (82) 362PID/Gender: DemWomen 5% (9) 5% (20) 24% (00) 44% (78) 22% (90) 407PID/Gender: Ind Men 5% (4) 7% (9) 22% (63) 50% (42) 5% (43) 28PID/Gender: Ind Women 6% (7) 5% (7) 5% (47) 44% (33) 30% (9) 305PID/Gender: Rep Men 4% (6) 9% (38) 20% (85) 42% (77) 25% (03) 49PID/Gender: Rep Women 2% (0) 5% (23) 24% (03) 43% (84) 25% (08) 427Ideo: Liberal (1-3) 9% (63) 8% (59) 2% (56) 4% (305) 2% (53) 735Ideo: Moderate (4) 3% (5) 6% (30) 26% (23) 40% (87) 24% (4) 470Ideo: Conservative (5-7) 2% (5) 5% (39) 9% (44) 50% (37) 23% (70) 740Educ: College 5% (75) 7% (02) 22% (333) 40% (604) 26% (400) 53Educ: Bachelors degree 4% (9) 6% (26) 2% (95) 52% (232) 6% (72) 444Educ: Post-grad 3% (7) 7% (7) 2% (50) 5% (25) 9% (45) 244



403

Table HR10_14




Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Income: Under 50k 6% (75) 7% (89) 22% (278) 39% (505) 26% (332) 280Income: 50k-100k 3% (20) 7% (4) 20% (26) 48% (300) 2% (32) 69Income: 100k+ 2% (6) 5% (5) 24% (73) 5% (55) 8% (53) 302Ethnicity: White 4% (66) 5% (94) 2% (365) 46% (795) 23% (402) 723Ethnicity: Hispanic 7% (24) 2% (4) 22% (78) 37% (28) 23% (80) 350Ethnicity: Afr. Am. 8% (2) 9% (24) 25% (67) 35% (96) 24% (66) 274Ethnicity: Other 7% (4) 3% (27) 22% (45) 34% (70) 24% (48) 204Relig: Protestant 3% (7) 4% (9) 2% (4) 50% (269) 22% (20) 539Relig: Roman Catholic 5% (9) 7% (27) 22% (83) 43% (6) 23% (88) 378Relig: Something Else 3% (6) 6% (4) 25% (55) 44% (96) 22% (49) 22Relig: Jewish 3% (2) 4% (2) 8% () 55% (32) 20% (2) 58Relig: Evangelical 6% (38) 8% (48) 20% (26) 40% (25) 26% (62) 626Relig: Non-Evang. Catholics 3% (5) 5% (26) 23% (29) 49% (276) 20% (3) 559Relig: All Christian 4% (53) 6% (74) 22% (255) 44% (527) 23% (276) 85Relig: All Non-Christian 3% (6) 6% (4) 25% (55) 44% (96) 22% (49) 22Community: Urban 6% (3) % (57) 20% () 40% (26) 24% (3) 546Community: Suburban 4% (43) 5% (50) 22% (222) 48% (475) 2% (207) 997Community: Rural 4% (27) 6% (38) 22% (45) 4% (270) 27% (79) 658Employ: Private Sector 6% (42) 9% (67) 2% (46) 43% (305) 2% (50) 70Employ: Government 8% (4) 0% (7) 22% (39) 4% (72) 9% (34) 77Employ: Self-Employed 4% (9) 7% (4) 2% (44) 49% (99) 8% (37) 203Employ: Homemaker 6% (8) 4% (5) 8% (23) 43% (54) 29% (36) 26Employ: Student 6% (7) 7% (7) 20% (2) 3% (33) 35% (38) 06Employ: Retired % (6) % (6) 25% (3) 53% (244) 20% (92) 460Employ: Unemployed 4% (8) 5% (8) 24% (42) 34% (60) 34% (6) 79Employ: Other 3% (7) 8% (9) 2% (50) 39% (93) 29% (70) 239Military HH: Yes 7% (26) 6% (22) 2% (79) 47% (76) 9% (72) 376Military HH: No 4% (75) 7% (23) 22% (399) 43% (785) 24% (444) 825RD/WT: Right Direction 5% (42) 7% (66) 2% (90) 45% (46) 23% (209) 922RD/WT: Wrong Track 5% (59) 6% (79) 23% (288) 43% (545) 24% (308) 279


404





Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Trump Job Approve 4% (36) 6% (59) 20% (92) 46% (434) 23% (27) 937Trump Job Disapprove 5% (60) 7% (75) 23% (267) 43% (49) 22% (254) 47Trump Job Strongly Approve 4% (20) 6% (3) 9% (93) 48% (236) 23% (4) 494Trump Job Somewhat Approve 4% (6) 6% (28) 22% (99) 45% (98) 23% (03) 443Trump Job Somewhat Disapprove 5% (7) 7% (23) 3% (05) 32% (09) 24% (82) 336Trump Job Strongly Disapprove 5% (44) 6% (52) 20% (6) 47% (382) 2% (72) 8#1 Issue: Economy 3% (22) 8% (50) 22% (37) 45% (282) 22% (4) 632#1 Issue: Security 2% (7) 6% (8) 9% (58) 5% (55) 22% (67) 304#1 Issue: Health Care 5% (8) 7% (25) 23% (8) 40% (42) 25% (87) 354#1 Issue: Medicare / Social Security 5% (8) 2% (6) 22% (82) 47% (73) 24% (86) 366#1 Issue: Women’s Issues 7% () 0% (5) 7% (25) 43% (64) 23% (34) 49#1 Issue: Education 7% () 7% () 27% (43) 34% (55) 27% (43) 62#1 Issue: Energy 9% (0) % () 26% (28) 33% (36) 22% (23) 08#1 Issue: Other 4% (5) 8% (0) 9% (24) 42% (53) 27% (35) 272016 Vote: Hillary Clinton 5% (39) 6% (4) 23% (67) 43% (34) 23% (65) 7262016 Vote: Donald Trump 4% (26) 5% (4) 22% (64) 46% (342) 23% (67) 7402016 Vote: Someone else 2% (3) 6% (0) 23% (42) 52% (93) 8% (3) 792016 Vote: Didnt Vote 6% (33) 9% (52) 9% (04) 38% (208) 28% (53) 550Voted in 2014: Yes 5% (69) 6% (80) 22% (33) 46% (649) 2% (290) 40Voted in 2014: No 4% (33) 8% (65) 2% (65) 39% (3) 28% (227) 8002012 Vote: Barack Obama 6% (55) 6% (5) 23% (205) 45% (392) 20% (72) 8752012 Vote: Mitt Romney 3% (7) 5% (26) 22% (2) 5% (277) 9% (05) 5472012 Vote: Other % () 4% (4) 9% (8) 45% (43) 30% (28) 942012 Vote: Didn’t Vote 4% (28) 9% (64) 20% (33) 36% (247) 3% (20) 6824-Region: Northeast 4% (7) 7% (28) 22% (89) 43% (69) 23% (9) 3944-Region: Midwest 4% (9) 6% (26) 22% (0) 44% (205) 24% () 4624-Region: South 5% (40) 7% (55) 20% (67) 44% (36) 24% (20) 8254-Region: West 5% (25) 7% (35) 23% (22) 43% (225) 22% (3) 520Favorable of Trump 4% (34) 7% (6) 2% (96) 46% (425) 23% (208) 924Unfavorable of Trump 5% (6) 6% (7) 23% (260) 44% (499) 22% (253) 44



405

Table HR10_14






406


Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Clarissa Explains It All



Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Gender: Male 7% (70) 7% (77) 25% (262) 42% (444) 20% (209) 062Gender: Female 6% (72) 9% (98) 23% (263) 40% (460) 22% (246) 39Age: 18-29 0% (47) 2% (56) 9% (92) 3% (50) 29% (44) 490Age: 30-44 4% (72) 4% (75) 27% (43) 3% (64) 3% (69) 524Age: 45-54 4% (4) 6% (25) 29% (7) 42% (7) 9% (79) 406Age: 55-64 % (5) 2% (6) 23% (8) 53% (85) 20% (69) 346Age: 65+ % (4) 3% (3) 2% (92) 54% (235) 2% (94) 436Generation Z: 18-21 5% () 8% (6) 5% (30) 36% (7) 36% (73) 20Millennial: Age 22-37 5% (84) 5% (84) 24% (35) 28% (60) 8% (05) 568Generation X: Age 38-53 6% (37) 9% (53) 28% (73) 39% (239) 7% (05) 608Boomers: Age 54-72 % (9) 3% (20) 23% (63) 54% (386) 20% (4) 79PID: Dem (no lean) 7% (55) 9% (67) 24% (85) 39% (300) 2% (62) 769PID: Ind (no lean) 6% (36) 8% (46) 23% (36) 43% (253) 20% (6) 586PID: Rep (no lean) 6% (52) 7% (62) 24% (204) 4% (35) 2% (77) 846PID/Gender: DemMen 9% (33) 0% (36) 23% (83) 37% (33) 2% (77) 362PID/Gender: DemWomen 5% (22) 8% (3) 25% (02) 4% (67) 2% (84) 407PID/Gender: Ind Men 5% (3) 6% (8) 28% (80) 48% (34) 3% (36) 28PID/Gender: Ind Women 7% (22) 9% (28) 9% (57) 39% (9) 26% (79) 305PID/Gender: Rep Men 6% (24) 6% (23) 24% (00) 42% (77) 23% (95) 49PID/Gender: Rep Women 6% (27) 9% (39) 24% (04) 4% (74) 9% (83) 427Ideo: Liberal (1-3) 0% (7) % (82) 2% (56) 39% (289) 9% (36) 735Ideo: Moderate (4) 6% (26) 7% (34) 29% (38) 37% (76) 20% (95) 470Ideo: Conservative (5-7) 4% (30) 5% (36) 23% (7) 48% (353) 20% (50) 740Educ: College 7% (04) 9% (35) 23% (354) 37% (564) 23% (356) 53Educ: Bachelors degree 6% (25) 6% (26) 24% (06) 50% (220) 5% (66) 444Educ: Post-grad 5% (3) 6% (4) 26% (64) 49% (20) 4% (34) 244



407

Table HR10_15




Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Income: Under 50k 7% (94) 9% (5) 23% (299) 38% (480) 23% (292) 280Income: 50k-100k 7% (40) 6% (36) 24% (48) 45% (279) 9% (5) 69Income: 100k+ 3% (8) 8% (24) 26% (78) 48% (45) 6% (48) 302Ethnicity: White 6% (99) 7% (8) 23% (402) 43% (746) 2% (357) 723Ethnicity: Hispanic 2% (4) 9% (3) 25% (86) 36% (27) 8% (64) 350Ethnicity: Afr. Am. 6% (8) 3% (36) 3% (85) 28% (78) 2% (58) 274Ethnicity: Other 2% (25) % (22) 8% (37) 39% (80) 9% (40) 204Relig: Protestant 5% (24) 5% (25) 23% (26) 49% (263) 9% (0) 539Relig: Roman Catholic 4% (5) 7% (25) 26% (00) 42% (58) 2% (79) 378Relig: Something Else 7% (5) 9% (9) 24% (53) 42% (93) 8% (40) 22Relig: Jewish 0% (6) 4% (2) 9% () 48% (28) 9% () 58Relig: Evangelical 7% (43) 0% (6) 25% (59) 34% (23) 24% (50) 626Relig: Non-Evang. Catholics 3% (6) 5% (26) 24% (37) 5% (283) 7% (97) 559Relig: All Christian 5% (59) 7% (87) 25% (296) 42% (496) 2% (247) 85Relig: All Non-Christian 7% (5) 9% (9) 24% (53) 42% (93) 8% (40) 22Community: Urban 8% (43) % (6) 26% (40) 34% (84) 22% (8) 546Community: Suburban 6% (6) 8% (77) 23% (225) 46% (462) 7% (72) 997Community: Rural 6% (38) 6% (38) 24% (60) 39% (258) 25% (65) 658Employ: Private Sector 8% (56) 0% (7) 23% (65) 40% (286) 9% (33) 70Employ: Government 9% (6) % (20) 29% (52) 37% (65) 3% (23) 77Employ: Self-Employed 7% (3) 9% (8) 25% (5) 4% (83) 9% (38) 203Employ: Homemaker 8% (0) 0% (3) 24% (30) 37% (46) 2% (27) 26Employ: Student 6% (6) 3% (4) 7% (8) 3% (33) 33% (35) 06Employ: Retired % (6) 2% () 23% (04) 56% (256) 8% (84) 460Employ: Unemployed 4% (7) 8% (3) 28% (50) 30% (53) 3% (55) 79Employ: Other % (27) 7% (6) 23% (55) 34% (82) 25% (60) 239Military HH: Yes 7% (26) 6% (24) 22% (83) 47% (78) 7% (65) 376Military HH: No 6% (6) 8% (5) 24% (442) 40% (726) 2% (390) 825RD/WT: Right Direction 5% (49) 8% (73) 23% (27) 43% (398) 20% (86) 922RD/WT: Wrong Track 7% (93) 8% (03) 24% (308) 40% (506) 2% (269) 279


408





Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Trump Job Approve 7% (6) 7% (62) 23% (29) 44% (409) 20% (86) 937Trump Job Disapprove 7% (75) 9% (05) 25% (282) 40% (456) 20% (228) 47Trump Job Strongly Approve 8% (38) 6% (30) 22% (09) 46% (226) 8% (9) 494Trump Job Somewhat Approve 5% (23) 7% (32) 25% (0) 4% (83) 2% (95) 443Trump Job Somewhat Disapprove 5% (7) 0% (35) 33% (09) 3% (04) 2% (7) 336Trump Job Strongly Disapprove 7% (59) 9% (7) 2% (73) 43% (352) 9% (57) 8#1 Issue: Economy 6% (35) 9% (55) 26% (62) 4% (260) 9% (20) 632#1 Issue: Security 3% (8) 5% (6) 22% (67) 52% (58) 8% (56) 304#1 Issue: Health Care 7% (24) 9% (33) 24% (83) 38% (34) 22% (79) 354#1 Issue: Medicare / Social Security 5% (7) 4% (4) 24% (89) 45% (65) 22% (8) 366#1 Issue: Women’s Issues 9% (3) 3% (20) 20% (30) 40% (60) 8% (27) 49#1 Issue: Education 9% (4) 4% (22) 28% (45) 26% (42) 24% (39) 62#1 Issue: Energy 3% (4) 6% (7) 28% (3) 29% (3) 24% (26) 08#1 Issue: Other 4% (7) 7% (8) 5% (9) 43% (54) 22% (28) 272016 Vote: Hillary Clinton 7% (54) 8% (6) 25% (8) 40% (290) 9% (40) 7262016 Vote: Donald Trump 5% (37) 6% (43) 24% (79) 46% (34) 9% (4) 7402016 Vote: Someone else 4% (8) 8% (4) 26% (47) 46% (83) 6% (28) 792016 Vote: Didnt Vote 8% (43) 0% (57) 2% (8) 34% (86) 27% (46) 550Voted in 2014: Yes 7% (94) 7% (03) 25% (35) 44% (60) 7% (242) 40Voted in 2014: No 6% (48) 9% (72) 22% (73) 37% (293) 27% (23) 8002012 Vote: Barack Obama 7% (63) 8% (72) 26% (230) 4% (357) 7% (53) 8752012 Vote: Mitt Romney 5% (27) 7% (36) 23% (27) 50% (272) 6% (85) 5472012 Vote: Other 6% (5) 2% (2) 2% (9) 43% (40) 29% (27) 942012 Vote: Didn’t Vote 7% (47) 0% (65) 22% (48) 34% (233) 28% (89) 6824-Region: Northeast 7% (27) 6% (25) 27% (06) 40% (56) 20% (80) 3944-Region: Midwest 7% (3) 9% (40) 24% () 40% (85) 20% (95) 4624-Region: South 5% (44) 8% (68) 23% (87) 42% (345) 22% (8) 8254-Region: West 8% (4) 8% (42) 23% (20) 42% (27) 9% (00) 520Favorable of Trump 6% (55) 6% (55) 24% (223) 44% (406) 20% (85) 924Unfavorable of Trump 7% (8) 0% (09) 23% (268) 4% (467) 9% (29) 44



409

Table HR10_15




Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Very Favorable of Trump 6% (29) 6% (32) 22% (2) 46% (235) 2% (07) 55Somewhat Favorable of Trump 6% (26) 6% (23) 27% () 42% (7) 9% (78) 409Somewhat Unfavorable of Trump 5% () 3% (30) 27% (62) 37% (85) 8% (4) 228Very Unfavorable of Trump 8% (70) 9% (80) 23% (207) 42% (382) 9% (78) 96Frequent TVWatcher 7% (9) 8% (3) 24% (393) 42% (685) 9% (38) 646Frequent Movie Watchers 9% (93) 9% (87) 26% (253) 37% (366) 9% (9) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


410


Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Fresh Prince of Bel Air



Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Gender: Male 30% (36) 20% (26) 8% (96) 22% (236) 9% (98) 062Gender: Female 29% (332) 20% (232) 9% (27) 25% (286) 6% (73) 39Age: 18-29 45% (222) 2% (0) 2% (58) % (55) % (54) 490Age: 30-44 40% (20) 24% (25) 7% (87) 4% (72) 6% (29) 524Age: 45-54 29% (6) 27% (0) 9% (78) 20% (80) 5% (2) 406Age: 55-64 4% (48) 20% (70) 23% (80) 35% (22) 7% (26) 346Age: 65+ 2% (50) 9% (4) 25% () 44% (93) 9% (4) 436Generation Z: 18-21 45% (90) 8% (37) % (23) % (22) 5% (30) 20Millennial: Age 22-37 44% (25) 23% (30) 5% (84) 2% (67) 7% (37) 568Generation X: Age 38-53 33% (200) 26% (6) 8% (08) 8% (08) 5% (3) 608Boomers: Age 54-72 4% (02) 6% (7) 23% (67) 38% (275) 8% (57) 79PID: Dem (no lean) 34% (263) 20% (50) 8% (38) 2% (6) 7% (57) 769PID: Ind (no lean) 32% (87) 9% (3) 8% (03) 26% (5) 6% (32) 586PID: Rep (no lean) 23% (98) 22% (84) 20% (72) 25% (20) 0% (82) 846PID/Gender: DemMen 33% (20) 9% (67) 9% (68) 9% (68) % (40) 362PID/Gender: DemWomen 35% (44) 20% (83) 7% (70) 23% (93) 4% (7) 407PID/Gender: Ind Men 33% (93) 7% (49) 8% (50) 29% (8) 3% (9) 28PID/Gender: Ind Women 3% (93) 2% (65) 8% (54) 23% (70) 8% (23) 305PID/Gender: Rep Men 25% (03) 24% (00) 9% (79) 2% (87) 2% (48) 49PID/Gender: Rep Women 22% (94) 20% (84) 22% (93) 29% (23) 8% (33) 427Ideo: Liberal (1-3) 3% (23) 20% (44) 9% (38) 23% (65) 8% (57) 735Ideo: Moderate (4) 32% (5) 22% (05) 22% (04) 8% (84) 5% (25) 470Ideo: Conservative (5-7) 22% (66) 9% (4) 20% (48) 3% (229) 7% (55) 740Educ: College 33% (499) 20% (309) 6% (245) 2% (322) 9% (37) 53Educ: Bachelors degree 22% (97) 2% (95) 25% (0) 27% (9) 5% (23) 444Educ: Post-grad 2% (5) 8% (44) 24% (58) 33% (80) 5% () 244



411

Table HR10_16




Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Income: Under 50k 32% (404) 2% (267) 6% (207) 22% (288) 9% (5) 280Income: 50k-100k 3% (9) 7% (04) 22% (34) 24% (49) 7% (4) 69Income: 100k+ 8% (53) 25% (76) 24% (73) 28% (84) 5% (5) 302Ethnicity: White 25% (438) 2% (354) 20% (345) 26% (452) 8% (33) 723Ethnicity: Hispanic 42% (45) 7% (59) 7% (60) 8% (63) 6% (22) 350Ethnicity: Afr. Am. 49% (35) 9% (53) 3% (37) 0% (28) 8% (23) 274Ethnicity: Other 37% (75) 20% (40) 5% (32) 2% (42) 8% (5) 204Relig: Protestant 9% (03) 6% (89) 23% (23) 34% (8) 8% (43) 539Relig: Roman Catholic 28% (07) 9% (72) 22% (83) 23% (86) 8% (30) 378Relig: Something Else 37% (83) 26% (58) 2% (27) 9% (42) 5% (0) 22Relig: Jewish 2% (3) 6% (0) 7% (0) 39% (23) 6% (4) 58Relig: Evangelical 32% (20) 20% (23) 8% (3) 2% (34) 9% (55) 626Relig: Non-Evang. Catholics 22% (23) 8% (0) 23% (27) 30% (68) 7% (4) 559Relig: All Christian 27% (324) 9% (224) 20% (239) 25% (302) 8% (96) 85Relig: All Non-Christian 37% (83) 26% (58) 2% (27) 9% (42) 5% (0) 22Community: Urban 33% (80) 2% (3) 20% (07) 8% (98) 9% (48) 546Community: Suburban 28% (283) 20% (95) 2% (208) 26% (254) 6% (56) 997Community: Rural 28% (84) 2% (39) 5% (98) 26% (69) 0% (67) 658Employ: Private Sector 33% (238) 25% (74) 7% (2) 9% (34) 6% (44) 70Employ: Government 30% (53) 8% (3) 23% (4) 20% (36) 9% (7) 77Employ: Self-Employed 3% (63) 22% (45) 7% (35) 20% (40) 0% (20) 203Employ: Homemaker 36% (46) 2% (27) 20% (25) 20% (26) 2% (3) 26Employ: Student 40% (42) 23% (25) 9% (0) 4% (5) 4% (4) 06Employ: Retired 0% (47) % (53) 28% (27) 43% (99) 7% (34) 460Employ: Unemployed 35% (62) 23% (4) 6% (28) 5% (27) % (20) 79Employ: Other 4% (97) 2% (5) % (26) 9% (45) 8% (20) 239Military HH: Yes 25% (95) 5% (57) 25% (95) 28% (03) 7% (25) 376Military HH: No 30% (552) 2% (390) 7% (38) 23% (48) 8% (46) 825RD/WT: Right Direction 26% (238) 20% (83) 9% (72) 26% (242) 0% (88) 922RD/WT: Wrong Track 32% (40) 2% (265) 9% (24) 22% (280) 6% (83) 279


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Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Trump Job Approve 25% (236) 20% (88) 20% (86) 27% (258) 7% (70) 937Trump Job Disapprove 33% (374) 2% (238) 9% (27) 2% (244) 6% (73) 47Trump Job Strongly Approve 25% (22) 7% (83) 9% (93) 3% (5) 9% (45) 494Trump Job Somewhat Approve 26% (3) 24% (05) 2% (93) 24% (07) 6% (25) 443Trump Job Somewhat Disapprove 32% (09) 26% (89) 9% (65) 5% (49) 7% (25) 336Trump Job Strongly Disapprove 33% (266) 8% (49) 9% (52) 24% (94) 6% (49) 8#1 Issue: Economy 33% (207) 26% (64) 8% (5) 8% (5) 5% (32) 632#1 Issue: Security 9% (58) 22% (66) 20% (6) 32% (98) 7% (2) 304#1 Issue: Health Care 33% (7) 2% (73) 5% (54) 24% (84) 7% (26) 354#1 Issue: Medicare / Social Security 9% (69) 2% (43) 25% (92) 33% (9) 2% (42) 366#1 Issue: Women’s Issues 38% (56) 20% (30) 2% (32) 8% (27) 3% (5) 49#1 Issue: Education 46% (74) 8% (29) 5% (24) 9% (5) 2% (9) 62#1 Issue: Energy 30% (32) 22% (24) 20% (22) 7% (9) 0% () 08#1 Issue: Other 27% (34) 5% (9) 0% (3) 36% (46) 3% (6) 272016 Vote: Hillary Clinton 32% (234) 8% (29) 20% (44) 23% (64) 8% (55) 7262016 Vote: Donald Trump 2% (55) 9% (43) 22% (60) 3% (228) 7% (55) 7402016 Vote: Someone else 23% (42) 22% (40) 2% (37) 28% (50) 6% () 792016 Vote: Didnt Vote 39% (27) 24% (34) 3% (70) 4% (80) 9% (50) 550Voted in 2014: Yes 25% (353) 9% (263) 22% (305) 27% (382) 7% (98) 40Voted in 2014: No 37% (295) 23% (84) 4% (08) 7% (40) 9% (73) 8002012 Vote: Barack Obama 32% (276) 20% (7) 20% (73) 24% (20) 5% (45) 8752012 Vote: Mitt Romney 6% (86) 20% (09) 22% (22) 34% (86) 8% (45) 5472012 Vote: Other 8% (7) 24% (23) 25% (24) 27% (25) 6% (6) 942012 Vote: Didn’t Vote 39% (268) 2% (44) 4% (95) 4% (98) % (76) 6824-Region: Northeast 30% (20) 7% (69) 9% (75) 25% (99) 8% (3) 3944-Region: Midwest 26% (20) 25% (4) 9% (86) 22% (03) 8% (39) 4624-Region: South 32% (264) 2% (73) 6% (3) 24% (94) 7% (62) 8254-Region: West 28% (44) 8% (9) 23% (2) 24% (25) 7% (39) 520Favorable of Trump 24% (225) 2% (94) 20% (86) 27% (253) 7% (66) 924Unfavorable of Trump 32% (37) 2% (243) 8% (20) 22% (25) 6% (69) 44



413

Table HR10_16






414


Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Family Matters



Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Gender: Male 20% (2) 9% (97) 2% (227) 28% (296) 2% (3) 062Gender: Female 2% (238) 20% (223) 2% (236) 28% (323) 0% (7) 39Age: 18-29 23% () 7% (84) 7% (83) 23% (0) 2% (0) 490Age: 30-44 32% (70) 25% (29) 7% (90) 20% (07) 5% (27) 524Age: 45-54 9% (78) 2% (84) 24% (98) 27% (08) 9% (37) 406Age: 55-64 % (38) 7% (60) 25% (87) 35% (22) % (38) 346Age: 65+ 2% (52) 4% (63) 24% (04) 39% (7) 0% (46) 436Generation Z: 18-21 7% (34) 5% (30) 2% (25) 29% (58) 27% (54) 20Millennial: Age 22-37 3% (75) 22% (25) 9% (06) 8% (03) 0% (59) 568Generation X: Age 38-53 23% (39) 23% (39) 2% (30) 25% (52) 8% (47) 608Boomers: Age 54-72 3% (93) 5% (08) 25% (8) 37% (263) 0% (73) 79PID: Dem (no lean) 23% (77) 20% (55) 2% (64) 25% (93) 0% (79) 769PID: Ind (no lean) 2% (25) 7% (99) 20% (8) 3% (82) 0% (6) 586PID: Rep (no lean) 7% (47) 20% (67) 2% (80) 29% (243) 3% (08) 846PID/Gender: DemMen 23% (84) 9% (70) 20% (73) 23% (83) 5% (53) 362PID/Gender: DemWomen 23% (94) 2% (85) 23% (92) 27% (0) 6% (26) 407PID/Gender: Ind Men 2% (59) 6% (45) 2% (58) 35% (98) 7% (20) 28PID/Gender: Ind Women 22% (66) 8% (53) 20% (60) 28% (84) 3% (4) 305PID/Gender: Rep Men 6% (68) 20% (82) 23% (96) 27% (5) 4% (57) 49PID/Gender: Rep Women 8% (79) 20% (85) 20% (84) 30% (29) 2% (5) 427Ideo: Liberal (1-3) 2% (57) 8% (29) 22% (6) 29% (24) 0% (73) 735Ideo: Moderate (4) 23% (08) 20% (92) 23% (0) 23% (06) % (54) 470Ideo: Conservative (5-7) 6% (7) 20% (46) 20% (5) 34% (250) 0% (76) 740Educ: College 23% (345) 2% (35) 9% (289) 25% (372) 3% (92) 53Educ: Bachelors degree 7% (74) 6% (69) 25% (09) 35% (57) 8% (34) 444Educ: Post-grad 2% (30) 5% (36) 27% (65) 37% (90) 9% (23) 244



415

Table HR10_17




Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Income: Under 50k 23% (300) 20% (255) 8% (234) 26% (329) 3% (62) 280Income: 50k-100k 20% (2) 8% (4) 22% (39) 30% (85) 0% (6) 69Income: 100k+ 9% (28) 7% (52) 30% (90) 35% (05) 9% (26) 302Ethnicity: White 7% (285) 9% (324) 22% (383) 3% (538) % (92) 723Ethnicity: Hispanic 27% (93) 5% (54) 20% (69) 27% (93) 2% (4) 350Ethnicity: Afr. Am. 42% (4) 25% (68) 3% (37) % (29) 0% (26) 274Ethnicity: Other 25% (50) 4% (28) 2% (43) 25% (52) 5% (30) 204Relig: Protestant 6% (85) 2% () 2% (4) 33% (78) 0% (5) 539Relig: Roman Catholic 20% (74) 8% (69) 23% (87) 26% (99) 3% (49) 378Relig: Something Else 27% (60) 8% (40) 22% (48) 26% (58) 7% (5) 22Relig: Jewish 0% (6) % (6) 27% (6) 45% (26) 7% (4) 58Relig: Evangelical 27% (68) 24% (53) 9% (7) 20% (27) 0% (6) 626Relig: Non-Evang. Catholics 5% (8) 7% (92) 24% (36) 33% (83) 2% (66) 559Relig: All Christian 2% (250) 2% (245) 2% (253) 26% (3) % (27) 85Relig: All Non-Christian 27% (60) 8% (40) 22% (48) 26% (58) 7% (5) 22Community: Urban 24% (30) 20% (09) 20% (08) 23% (28) 3% (7) 546Community: Suburban 8% (76) 9% (85) 24% (240) 30% (303) 9% (93) 997Community: Rural 22% (44) 9% (27) 7% (5) 29% (88) 3% (85) 658Employ: Private Sector 23% (64) 20% (4) 22% (53) 26% (86) 9% (65) 70Employ: Government 20% (35) 20% (36) 22% (39) 28% (49) 0% (8) 77Employ: Self-Employed 22% (45) 20% (40) 2% (43) 25% (5) 2% (24) 203Employ: Homemaker 26% (32) 20% (25) 22% (28) 28% (35) 4% (5) 26Employ: Student 20% (2) 5% (7) 4% (5) 30% (32) 2% (22) 06Employ: Retired 0% (48) 7% (78) 26% (2) 38% (74) 9% (40) 460Employ: Unemployed 2% (38) 7% (30) 7% (30) 24% (42) 22% (39) 79Employ: Other 28% (66) 23% (54) 4% (35) 2% (50) 5% (35) 239Military HH: Yes 9% (73) 9% (72) 26% (98) 27% (02) 8% (3) 376Military HH: No 2% (377) 9% (349) 20% (365) 28% (57) 2% (28) 825RD/WT: Right Direction 9% (77) 8% (67) 22% (20) 29% (268) 2% (0) 922RD/WT: Wrong Track 2% (273) 20% (254) 20% (262) 27% (35) % (39) 279


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Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Trump Job Approve 9% (76) 8% (73) 22% (209) 29% (276) % (04) 937Trump Job Disapprove 2% (243) 20% (226) 2% (24) 28% (320) 0% (7) 47Trump Job Strongly Approve 20% (99) 7% (86) 22% (07) 3% (52) 0% (50) 494Trump Job Somewhat Approve 7% (77) 20% (87) 23% (02) 28% (24) 2% (54) 443Trump Job Somewhat Disapprove 22% (74) 23% (78) 23% (77) 2% (70) % (38) 336Trump Job Strongly Disapprove 2% (70) 8% (48) 20% (64) 3% (250) 0% (79) 8#1 Issue: Economy 2% (34) 2% (35) 22% (37) 26% (62) 0% (65) 632#1 Issue: Security 4% (42) 8% (54) 2% (63) 36% (08) 2% (37) 304#1 Issue: Health Care 24% (85) 22% (79) 22% (77) 24% (83) 8% (30) 354#1 Issue: Medicare / Social Security 8% (67) 5% (53) 24% (88) 30% (2) 3% (47) 366#1 Issue: Women’s Issues 23% (34) 26% (39) 5% (23) 28% (4) 9% (3) 49#1 Issue: Education 30% (48) 7% (28) 8% (29) 20% (32) 5% (24) 62#1 Issue: Energy 6% (7) 2% (3) 24% (25) 35% (38) 3% (4) 08#1 Issue: Other 9% (24) 5% (20) 8% (22) 33% (42) 5% (9) 272016 Vote: Hillary Clinton 23% (64) 9% (38) 2% (50) 28% (206) 9% (66) 7262016 Vote: Donald Trump 7% (23) 9% (43) 24% (79) 30% (222) 0% (74) 7402016 Vote: Someone else 5% (27) 7% (3) 23% (4) 35% (62) 0% (8) 792016 Vote: Didnt Vote 24% (33) 20% (09) 6% (9) 23% (29) 6% (89) 550Voted in 2014: Yes 20% (279) 8% (25) 23% (323) 3% (427) 9% (20) 40Voted in 2014: No 2% (7) 2% (69) 8% (40) 24% (92) 6% (28) 8002012 Vote: Barack Obama 23% (99) 9% (70) 24% (206) 27% (238) 7% (62) 8752012 Vote: Mitt Romney 4% (77) 9% (04) 22% (2) 35% (93) 0% (52) 5472012 Vote: Other 6% (5) 8% (7) 28% (26) 29% (27) 9% (9) 942012 Vote: Didn’t Vote 23% (57) 9% (30) 6% (0) 23% (59) 8% (26) 6824-Region: Northeast 2% (84) 9% (76) 20% (78) 27% (07) 3% (50) 3944-Region: Midwest 20% (9) 22% (02) 2% (97) 27% (25) 0% (48) 4624-Region: South 22% (78) 20% (64) 9% (59) 28% (23) % (93) 8254-Region: West 9% (97) 5% (80) 25% (30) 30% (56) % (58) 520Favorable of Trump 8% (67) 20% (88) 22% (208) 29% (268) 0% (93) 924Unfavorable of Trump 2% (24) 9% (26) 2% (245) 29% (328) 0% (4) 44



417

Table HR10_17






418


Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Step by Step



Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Gender: Male 9% (98) % (5) 24% (256) 38% (405) 8% (89) 062Gender: Female % (29) 4% (62) 22% (250) 35% (398) 8% (200) 39Age: 18-29 0% (47) 2% (59) 20% (97) 30% (48) 28% (38) 490Age: 30-44 20% (04) 9% (0) 23% (22) 27% (4) % (56) 524Age: 45-54 % (45) 4% (57) 26% (06) 34% (38) 5% (6) 406Age: 55-64 5% (7) 8% (29) 25% (86) 45% (56) 7% (58) 346Age: 65+ 3% (4) 7% (32) 22% (95) 5% (22) 7% (75) 436Generation Z: 18-21 6% (3) 0% (20) 7% (33) 33% (66) 34% (69) 20Millennial: Age 22-37 7% (96) 7% (98) 22% (27) 27% (53) 7% (96) 568Generation X: Age 38-53 3% (82) 6% (94) 25% (54) 32% (95) 4% (82) 608Boomers: Age 54-72 5% (37) 8% (6) 23% (67) 47% (339) 6% (5) 79PID: Dem (no lean) 2% (92) 2% (96) 24% (85) 34% (264) 7% (33) 769PID: Ind (no lean) 9% (52) 3% (76) 20% (9) 42% (246) 6% (93) 586PID: Rep (no lean) 0% (84) 2% (06) 24% (20) 35% (293) 9% (62) 846PID/Gender: DemMen 2% (43) 0% (35) 23% (85) 34% (24) 2% (76) 362PID/Gender: DemWomen 2% (49) 5% (6) 25% (00) 34% (39) 4% (57) 407PID/Gender: Ind Men 6% (8) % (32) 24% (66) 47% (3) 2% (34) 28PID/Gender: Ind Women % (34) 4% (43) 7% (53) 38% (4) 20% (60) 305PID/Gender: Rep Men 9% (38) % (48) 25% (05) 36% (49) 9% (79) 49PID/Gender: Rep Women % (46) 4% (58) 22% (96) 34% (44) 9% (83) 427Ideo: Liberal (1-3) 3% (95) 2% (90) 22% (63) 37% (27) 6% (6) 735Ideo: Moderate (4) % (52) 3% (63) 27% (26) 3% (45) 8% (84) 470Ideo: Conservative (5-7) 6% (47) 2% (88) 23% (67) 42% (309) 7% (29) 740Educ: College 2% (74) 4% (26) 22% (336) 32% (489) 20% (297) 53Educ: Bachelors degree 7% (33) 0% (46) 24% (08) 44% (94) 4% (63) 444Educ: Post-grad 8% (2) 6% (5) 25% (6) 49% (20) % (27) 244



419

Table HR10_18




Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Income: Under 50k 3% (65) 3% (63) 2% (270) 34% (43) 20% (25) 280Income: 50k-100k 8% (49) 4% (84) 24% (46) 39% (239) 6% (02) 69Income: 100k+ 5% (4) 0% (30) 30% (90) 44% (33) 2% (36) 302Ethnicity: White 9% (54) 2% (208) 23% (394) 39% (673) 7% (293) 723Ethnicity: Hispanic 5% (52) 0% (35) 22% (78) 34% (20) 8% (65) 350Ethnicity: Afr. Am. 6% (43) 3% (36) 29% (79) 22% (6) 20% (55) 274Ethnicity: Other 5% (30) 6% (33) 6% (33) 33% (68) 20% (40) 204Relig: Protestant 7% (37) 0% (55) 23% (25) 44% (235) 6% (87) 539Relig: Roman Catholic % (42) 3% (50) 23% (88) 37% (40) 5% (58) 378Relig: Something Else 5% (32) 6% (35) 23% (52) 33% (74) 3% (28) 22Relig: Jewish 7% (4) 3% () 23% (4) 48% (28) 9% () 58Relig: Evangelical 3% (82) 3% (8) 24% (5) 3% (95) 9% (6) 626Relig: Non-Evang. Catholics 7% (37) 2% (69) 23% (30) 43% (24) 5% (83) 559Relig: All Christian 0% (9) 3% (50) 24% (28) 37% (436) 7% (200) 85Relig: All Non-Christian 5% (32) 6% (35) 23% (52) 33% (74) 3% (28) 22Community: Urban 0% (57) 6% (89) 22% (9) 3% (7) 20% (0) 546Community: Suburban 9% (88) % (0) 24% (242) 4% (406) 5% (5) 997Community: Rural 2% (82) 2% (78) 22% (45) 34% (225) 9% (28) 658Employ: Private Sector 2% (87) 3% (95) 24% (7) 35% (250) 5% (07) 70Employ: Government 2% (20) 9% (33) 24% (43) 3% (55) 5% (26) 77Employ: Self-Employed 2% (25) 3% (27) 22% (45) 35% (7) 7% (35) 203Employ: Homemaker 5% (8) 7% (2) 2% (26) 33% (4) 5% (9) 26Employ: Student % (2) 7% (8) 4% (5) 38% (40) 30% (32) 06Employ: Retired 4% (7) 7% (32) 23% (04) 52% (239) 5% (69) 460Employ: Unemployed 7% (3) 2% (2) 27% (48) 28% (49) 26% (47) 79Employ: Other 5% (35) 7% (40) 22% (54) 24% (58) 22% (53) 239Military HH: Yes 9% (35) 9% (35) 25% (95) 40% (5) 6% (59) 376Military HH: No % (92) 3% (242) 22% (40) 36% (65) 8% (330) 825RD/WT: Right Direction % (98) 3% (22) 23% (20) 37% (338) 7% (54) 922RD/WT: Wrong Track 0% (29) 2% (55) 23% (296) 36% (464) 8% (234) 279


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Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Trump Job Approve % (99) 3% (8) 23% (23) 37% (350) 7% (56) 937Trump Job Disapprove 0% (6) 2% (43) 24% (276) 37% (420) 7% (9) 47Trump Job Strongly Approve % (57) 2% (59) 20% (00) 4% (203) 5% (75) 494Trump Job Somewhat Approve 0% (42) 3% (59) 26% (3) 33% (47) 8% (8) 443Trump Job Somewhat Disapprove 9% (3) 6% (53) 28% (95) 27% (9) 9% (65) 336Trump Job Strongly Disapprove 0% (85) % (90) 22% (8) 4% (329) 6% (26) 8#1 Issue: Economy % (70) 3% (84) 24% (55) 33% (209) 8% (3) 632#1 Issue: Security 7% (2) 2% (35) 22% (68) 44% (34) 5% (46) 304#1 Issue: Health Care % (37) 3% (46) 23% (82) 38% (34) 6% (55) 354#1 Issue: Medicare / Social Security 0% (35) % (40) 2% (76) 4% (48) 8% (66) 366#1 Issue: Women’s Issues % (7) 6% (24) 23% (34) 33% (50) 6% (24) 49#1 Issue: Education 5% (24) 2% (9) 26% (42) 27% (44) 2% (33) 62#1 Issue: Energy % (2) 2% (2) 25% (27) 33% (36) 9% (20) 08#1 Issue: Other 8% (0) 2% (6) 7% (22) 38% (48) 24% (3) 272016 Vote: Hillary Clinton 2% (84) 2% (85) 24% (76) 36% (260) 7% (22) 7262016 Vote: Donald Trump 0% (72) 2% (89) 24% (80) 39% (288) 5% (0) 7402016 Vote: Someone else 5% (0) % (20) 25% (45) 43% (77) 5% (28) 792016 Vote: Didnt Vote % (62) 5% (83) 9% (02) 32% (75) 23% (28) 550Voted in 2014: Yes % (5) 2% (75) 25% (346) 37% (524) 5% (204) 40Voted in 2014: No 9% (76) 3% (02) 20% (60) 35% (278) 23% (84) 8002012 Vote: Barack Obama 2% (02) 2% (09) 26% (226) 36% (32) 4% (26) 8752012 Vote: Mitt Romney 9% (47) % (63) 23% (24) 43% (238) 4% (77) 5472012 Vote: Other 5% (4) 3% (2) 32% (30) 37% (35) 3% (2) 942012 Vote: Didn’t Vote % (74) 4% (93) 8% (25) 32% (27) 25% (73) 6824-Region: Northeast 9% (36) 2% (47) 23% (92) 36% (40) 20% (79) 3944-Region: Midwest 0% (48) 4% (67) 25% (5) 34% (57) 6% (76) 4624-Region: South % (9) 3% () 2% (70) 37% (305) 8% (47) 8254-Region: West 0% (53) 0% (52) 25% (29) 39% (200) 6% (86) 520Favorable of Trump % (98) 3% (7) 24% (224) 37% (343) 5% (42) 924Unfavorable of Trump 0% () 3% (44) 23% (264) 38% (435) 7% (90) 44



421

Table HR10_18




Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Very Favorable of Trump 0% (53) 2% (63) 23% (6) 38% (98) 6% (84) 55Somewhat Favorable of Trump % (44) 3% (54) 26% (08) 36% (46) 4% (58) 409Somewhat Unfavorable of Trump 8% (9) 20% (45) 23% (53) 32% (72) 7% (39) 228Very Unfavorable of Trump 0% (92) % (99) 23% (22) 40% (363) 6% (5) 96Frequent TVWatcher % (85) 3% (208) 24% (390) 37% (602) 6% (26) 646Frequent Movie Watchers 4% (35) 5% (45) 23% (226) 33% (323) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


422


Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?7th Heaven



Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Gender: Male 9% (95) 0% (03) 24% (252) 42% (448) 5% (64) 062Gender: Female 6% (86) 5% (73) 23% (266) 34% (382) 2% (32) 39Age: 18-29 4% (68) 2% (60) 22% (06) 28% (37) 24% (9) 490Age: 30-44 7% (89) 2% (65) 23% (9) 38% (99) 0% (5) 524Age: 45-54 9% (38) 4% (57) 25% (00) 40% (6) 2% (5) 406Age: 55-64 % (39) % (39) 26% (90) 42% (46) 9% (32) 346Age: 65+ % (47) 3% (56) 24% (03) 43% (87) 0% (44) 436Generation Z: 18-21 6% () % (23) 9% (38) 33% (66) 3% (63) 20Millennial: Age 22-37 8% (04) 3% (74) 23% (33) 3% (78) 4% (80) 568Generation X: Age 38-53 3% (76) 3% (82) 24% (44) 39% (234) 2% (7) 608Boomers: Age 54-72 % (79) 2% (89) 24% (74) 44% (33) 9% (65) 79PID: Dem (no lean) 4% (0) 3% (98) 24% (82) 37% (284) 2% (96) 769PID: Ind (no lean) 2% (70) 9% (53) 22% (29) 44% (260) 3% (74) 586PID: Rep (no lean) 2% (0) 5% (25) 25% (208) 34% (286) 5% (26) 846PID/Gender: DemMen 2% (44) 9% (3) 22% (8) 39% (43) 8% (64) 362PID/Gender: DemWomen 6% (66) 6% (67) 25% (0) 35% (4) 8% (32) 407PID/Gender: Ind Men 7% (20) 6% (6) 24% (67) 53% (48) 0% (29) 28PID/Gender: Ind Women 6% (50) 2% (37) 20% (6) 37% (2) 5% (45) 305PID/Gender: Rep Men 7% (30) 3% (56) 25% (04) 38% (57) 7% (7) 49PID/Gender: Rep Women 6% (70) 6% (69) 24% (04) 30% (29) 3% (55) 427Ideo: Liberal (1-3) 4% (00) 2% (88) 22% (6) 40% (290) 3% (96) 735Ideo: Moderate (4) 2% (58) 3% (62) 27% (28) 34% (59) 3% (62) 470Ideo: Conservative (5-7) % (84) 3% (99) 23% (72) 40% (297) 2% (88) 740Educ: College 5% (229) 3% (94) 23% (342) 35% (524) 5% (223) 53Educ: Bachelors degree 8% (37) 2% (52) 27% (9) 42% (87) % (49) 444Educ: Post-grad 6% (5) 2% (30) 23% (57) 49% (9) 0% (24) 244



423

Table HR10_19




Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Income: Under 50k 5% (98) 2% (58) 22% (288) 35% (443) 5% (92) 280Income: 50k-100k % (66) 4% (85) 24% (47) 40% (247) 2% (74) 69Income: 100k+ 5% (6) % (32) 28% (84) 46% (40) 0% (30) 302Ethnicity: White 2% (25) 2% (202) 24% (42) 39% (672) 3% (222) 723Ethnicity: Hispanic 5% (53) % (39) 22% (76) 38% (34) 4% (48) 350Ethnicity: Afr. Am. 2% (34) 8% (50) 26% (70) 27% (74) 7% (46) 274Ethnicity: Other 6% (32) % (23) 8% (37) 4% (84) 4% (28) 204Relig: Protestant 2% (64) 5% (83) 22% (20) 38% (207) 2% (65) 539Relig: Roman Catholic 3% (50) 9% (35) 26% (98) 37% (4) 4% (54) 378Relig: Something Else 4% (30) 4% (32) 22% (49) 4% (90) 9% (20) 22Relig: Jewish 8% (5) 0% (6) 4% (8) 6% (35) 8% (4) 58Relig: Evangelical 9% (20) 6% (00) 2% (34) 28% (75) 5% (96) 626Relig: Non-Evang. Catholics 9% (53) % (63) 26% (46) 42% (234) % (64) 559Relig: All Christian 5% (73) 4% (63) 24% (280) 35% (409) 3% (60) 85Relig: All Non-Christian 4% (30) 4% (32) 22% (49) 4% (90) 9% (20) 22Community: Urban 2% (65) 3% (72) 26% (44) 33% (79) 6% (85) 546Community: Suburban 3% (27) 2% (8) 24% (237) 40% (400) 2% (5) 997Community: Rural 3% (89) 3% (86) 2% (37) 38% (25) 5% (96) 658Employ: Private Sector % (82) 3% (93) 23% (63) 40% (286) 2% (87) 70Employ: Government 7% (30) 6% (29) 25% (44) 32% (57) 0% (8) 77Employ: Self-Employed 3% (26) 9% (7) 27% (54) 38% (78) 4% (28) 203Employ: Homemaker 7% (2) 0% (3) 24% (3) 35% (44) 3% (7) 26Employ: Student 3% (3) 3% (4) 6% (7) 29% (3) 29% (3) 06Employ: Retired 0% (47) 2% (57) 25% (7) 43% (99) 9% (4) 460Employ: Unemployed 8% (5) % (20) 25% (45) 34% (6) 2% (38) 79Employ: Other 20% (47) 4% (33) 20% (48) 30% (73) 6% (37) 239Military HH: Yes 4% (5) 3% (50) 26% (98) 37% (39) 0% (38) 376Military HH: No 3% (230) 2% (226) 23% (42) 38% (69) 4% (258) 825RD/WT: Right Direction 3% (9) 2% (4) 24% (220) 37% (342) 4% (28) 922RD/WT: Wrong Track 3% (62) 3% (62) 23% (298) 38% (488) 3% (68) 279


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Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Trump Job Approve 3% (2) 3% (24) 24% (22) 37% (35) 3% (2) 937Trump Job Disapprove 2% (40) 2% (40) 24% (275) 39% (449) 2% (43) 47Trump Job Strongly Approve 3% (65) 4% (70) 20% (0) 39% (93) 3% (65) 494Trump Job Somewhat Approve 3% (56) 2% (54) 27% (20) 36% (57) 3% (56) 443Trump Job Somewhat Disapprove 5% (49) 6% (53) 28% (93) 28% (95) 4% (46) 336Trump Job Strongly Disapprove % (90) % (87) 22% (82) 44% (354) 2% (97) 8#1 Issue: Economy 2% (74) 5% (94) 24% (53) 36% (226) 4% (86) 632#1 Issue: Security 9% (28) 3% (39) 23% (70) 42% (29) 2% (38) 304#1 Issue: Health Care 6% (56) 4% (48) 23% (8) 36% (27) 2% (43) 354#1 Issue: Medicare / Social Security 6% (57) 0% (38) 26% (96) 36% (32) 2% (42) 366#1 Issue: Women’s Issues 4% (2) 6% (24) 6% (23) 43% (64) % (7) 49#1 Issue: Education 4% (23) 8% (3) 25% (40) 33% (54) 20% (32) 62#1 Issue: Energy 0% (0) 9% (0) 3% (34) 37% (39) 4% (5) 08#1 Issue: Other 9% () 8% () 8% (22) 47% (59) 9% (23) 272016 Vote: Hillary Clinton 3% (95) 2% (84) 23% (70) 40% (289) 2% (88) 7262016 Vote: Donald Trump 2% (90) 4% (0) 26% (93) 37% (270) 2% (85) 7402016 Vote: Someone else 9% (6) 9% (6) 23% (4) 50% (90) 0% (7) 792016 Vote: Didnt Vote 5% (80) 4% (75) 2% (3) 33% (79) 9% (03) 550Voted in 2014: Yes 2% (70) 2% (7) 25% (349) 40% (56) % (50) 40Voted in 2014: No 4% () 3% (05) 2% (69) 34% (269) 8% (46) 8002012 Vote: Barack Obama 3% (3) % (99) 26% (229) 40% (352) 9% (83) 8752012 Vote: Mitt Romney % (60) 4% (75) 24% (32) 40% (27) % (63) 5472012 Vote: Other % (0) 5% (4) 23% (22) 39% (37) 3% (2) 942012 Vote: Didn’t Vote 4% (98) 3% (88) 20% (36) 33% (223) 20% (38) 6824-Region: Northeast 2% (48) 0% (4) 23% (90) 39% (54) 5% (60) 3944-Region: Midwest % (52) 3% (58) 28% (27) 37% (69) 2% (56) 4624-Region: South 4% (3) 6% (29) 20% (66) 36% (298) 4% (8) 8254-Region: West 3% (67) 9% (47) 26% (35) 40% (209) 2% (62) 520Favorable of Trump 2% () 4% (25) 25% (233) 38% (347) 2% (08) 924Unfavorable of Trump 2% (38) 2% (39) 23% (262) 40% (460) 3% (45) 44



425

Table HR10_19




Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Very Favorable of Trump 2% (59) 3% (68) 22% (3) 39% (20) 4% (73) 55Somewhat Favorable of Trump 3% (5) 4% (57) 29% (20) 36% (46) 9% (35) 409Somewhat Unfavorable of Trump 8% (40) 8% (40) 9% (42) 34% (78) 2% (28) 228Very Unfavorable of Trump % (98) % (99) 24% (220) 42% (382) 3% (7) 96Frequent TVWatcher 4% (233) 3% (208) 23% (383) 38% (624) 2% (99) 646Frequent Movie Watchers 7% (68) 3% (32) 24% (240) 34% (340) % (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


426


Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Blossom



Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Gender: Male 8% (87) 9% (00) 25% (263) 4% (437) 7% (75) 062Gender: Female 9% (02) 3% (44) 25% (282) 36% (409) 8% (202) 39Age: 18-29 6% (32) 6% (3) 2% (02) 35% (73) 3% (52) 490Age: 30-44 6% (83) 20% (03) 22% (7) 3% (62) % (59) 524Age: 45-54 % (44) 6% (63) 29% (9) 34% (38) 0% (42) 406Age: 55-64 4% (4) 6% (22) 24% (84) 50% (72) 5% (54) 346Age: 65+ 4% (6) 5% (24) 28% (24) 46% (202) 6% (7) 436Generation Z: 18-21 8% (6) 5% (9) 8% (36) 36% (72) 34% (68) 20Millennial: Age 22-37 9% (53) 3% (73) 23% (30) 34% (94) 2% (8) 568Generation X: Age 38-53 4% (85) 9% (3) 26% (58) 32% (92) 0% (59) 608Boomers: Age 54-72 5% (33) 6% (47) 26% (90) 48% (343) 5% (05) 79PID: Dem (no lean) 0% (79) % (88) 26% (99) 36% (277) 7% (27) 769PID: Ind (no lean) 9% (50) 0% (58) 23% (36) 42% (247) 6% (95) 586PID: Rep (no lean) 7% (59) 2% (98) 25% (2) 38% (323) 8% (55) 846PID/Gender: DemMen 0% (35) 9% (32) 24% (85) 37% (34) 2% (76) 362PID/Gender: DemWomen % (44) 4% (57) 28% (3) 35% (42) 2% (5) 407PID/Gender: Ind Men 8% (23) 9% (24) 27% (75) 47% (33) 9% (26) 28PID/Gender: Ind Women 9% (27) % (34) 20% (6) 37% (3) 23% (69) 305PID/Gender: Rep Men 7% (29) 0% (44) 25% (03) 40% (69) 8% (73) 49PID/Gender: Rep Women 7% (30) 3% (54) 25% (08) 36% (54) 9% (82) 427Ideo: Liberal (1-3) % (82) 2% (90) 23% (69) 39% (283) 5% (0) 735Ideo: Moderate (4) 0% (45) 2% (56) 28% (30) 33% (55) 8% (85) 470Ideo: Conservative (5-7) 5% (36) 9% (69) 26% (92) 44% (324) 6% (9) 740Educ: College 0% (5) % (68) 24% (356) 35% (537) 20% (30) 53Educ: Bachelors degree 5% (22) 2% (52) 29% (27) 43% (90) 2% (52) 444Educ: Post-grad 6% (5) 0% (23) 25% (62) 49% (9) 0% (25) 244



427

Table HR10_20




Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Income: Under 50k % (42) % (37) 23% (29) 35% (45) 20% (259) 280Income: 50k-100k 6% (36) 2% (77) 26% (63) 4% (255) 4% (88) 69Income: 100k+ 3% (0) 0% (30) 30% (9) 47% (40) 0% (30) 302Ethnicity: White 8% (30) % (8) 25% (435) 40% (692) 6% (283) 723Ethnicity: Hispanic % (40) 9% (30) 24% (85) 38% (3) 8% (64) 350Ethnicity: Afr. Am. 2% (32) 5% (42) 25% (69) 30% (82) 8% (49) 274Ethnicity: Other 3% (26) 0% (20) 20% (4) 35% (72) 22% (45) 204Relig: Protestant 6% (33) 8% (44) 27% (47) 45% (242) 3% (72) 539Relig: Roman Catholic 0% (39) % (40) 25% (94) 37% (4) 7% (64) 378Relig: Something Else % (25) 6% (35) 27% (60) 33% (73) 3% (28) 22Relig: Jewish 8% (0) 3% (8) 4% (8) 49% (29) 6% (4) 58Relig: Evangelical 9% (55) 4% (86) 25% (53) 34% (26) 9% (6) 626Relig: Non-Evang. Catholics 8% (43) 7% (39) 28% (55) 44% (247) 4% (76) 559Relig: All Christian 8% (98) 0% (24) 26% (309) 39% (462) 6% (92) 85Relig: All Non-Christian % (25) 6% (35) 27% (60) 33% (73) 3% (28) 22Community: Urban 0% (54) % (58) 27% (48) 33% (8) 9% (05) 546Community: Suburban 9% (87) % (06) 25% (248) 42% (48) 4% (37) 997Community: Rural 7% (47) 2% (79) 23% (49) 38% (247) 2% (35) 658Employ: Private Sector 9% (62) 7% (20) 23% (62) 37% (265) 4% (0) 70Employ: Government 7% (2) 7% (3) 33% (59) 39% (69) 4% (24) 77Employ: Self-Employed 9% (8) 9% (9) 27% (54) 37% (75) 8% (37) 203Employ: Homemaker 2% (5) 9% (24) 7% (2) 37% (47) 5% (8) 26Employ: Student 9% (0) 2% (2) 9% (20) 35% (37) 35% (37) 06Employ: Retired 3% (4) 6% (30) 3% (4) 47% (24) 3% (6) 460Employ: Unemployed 9% (7) 6% () 22% (39) 35% (62) 28% (50) 79Employ: Other 7% (4) 0% (25) 20% (48) 32% (77) 20% (48) 239Military HH: Yes 9% (34) 8% (32) 30% () 40% (52) 3% (47) 376Military HH: No 8% (54) 2% (22) 24% (434) 38% (695) 8% (330) 825RD/WT: Right Direction 8% (77) % (03) 24% (22) 40% (370) 6% (5) 922RD/WT: Wrong Track 9% () % (4) 25% (324) 37% (477) 8% (226) 279


428





Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Trump Job Approve 8% (76) % (03) 24% (228) 4% (384) 6% (46) 937Trump Job Disapprove 9% (05) % (30) 26% (295) 38% (43) 6% (86) 47Trump Job Strongly Approve 8% (37) % (54) 23% (4) 44% (26) 5% (72) 494Trump Job Somewhat Approve 9% (39) % (49) 26% (4) 38% (68) 7% (74) 443Trump Job Somewhat Disapprove 9% (29) % (36) 33% (2) 30% (0) 7% (58) 336Trump Job Strongly Disapprove 9% (76) 2% (94) 23% (83) 4% (330) 6% (28) 8#1 Issue: Economy 8% (47) 3% (84) 24% (52) 39% (247) 6% (02) 632#1 Issue: Security 5% (4) 9% (28) 26% (79) 47% (43) 3% (4) 304#1 Issue: Health Care 8% (27) 3% (47) 24% (85) 37% (29) 8% (65) 354#1 Issue: Medicare / Social Security 9% (3) 7% (25) 26% (94) 4% (5) 7% (64) 366#1 Issue: Women’s Issues 9% (29) 4% (2) 2% (32) 29% (44) 6% (24) 49#1 Issue: Education 9% (5) 9% (4) 3% (49) 29% (47) 22% (36) 62#1 Issue: Energy 0% () 3% (4) 26% (29) 36% (38) 5% (6) 08#1 Issue: Other % (4) 8% (0) 20% (25) 37% (47) 24% (3) 272016 Vote: Hillary Clinton 0% (73) % (8) 28% (202) 36% (263) 5% (06) 7262016 Vote: Donald Trump 7% (48) % (79) 27% (98) 42% (307) 4% (07) 7402016 Vote: Someone else 4% (7) 9% (6) 26% (46) 46% (82) 5% (28) 792016 Vote: Didnt Vote 0% (57) 2% (67) 8% (97) 35% (93) 25% (36) 550Voted in 2014: Yes 9% (27) % (5) 27% (382) 40% (554) 3% (86) 40Voted in 2014: No 8% (6) 2% (93) 20% (63) 36% (292) 24% (9) 8002012 Vote: Barack Obama % (98) 3% (4) 28% (245) 36% (34) 2% (05) 8752012 Vote: Mitt Romney 6% (32) 9% (47) 26% (44) 47% (259) 2% (65) 5472012 Vote: Other 4% (4) % (0) 27% (26) 34% (32) 24% (23) 942012 Vote: Didn’t Vote 8% (55) % (73) 9% (3) 35% (239) 27% (84) 6824-Region: Northeast 9% (36) 0% (39) 27% (07) 36% (4) 8% (7) 3944-Region: Midwest 8% (39) 2% (54) 25% (7) 39% (82) 5% (70) 4624-Region: South 9% (73) % (90) 22% (85) 40% (333) 7% (44) 8254-Region: West 8% (40) 2% (6) 26% (37) 36% (90) 8% (93) 520Favorable of Trump 7% (67) % (06) 26% (239) 40% (372) 5% (40) 924Unfavorable of Trump 9% (0) % (3) 25% (285) 39% (447) 6% (80) 44



429

Table HR10_20




Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Very Favorable of Trump 8% (40) % (55) 23% (9) 42% (24) 7% (87) 55Somewhat Favorable of Trump 7% (27) 2% (5) 29% (20) 39% (58) 3% (53) 409Somewhat Unfavorable of Trump 3% (29) 4% (32) 25% (58) 34% (78) 4% (3) 228Very Unfavorable of Trump 8% (7) % (00) 25% (226) 40% (369) 6% (49) 96Frequent TVWatcher 9% (55) 2% (97) 24% (403) 39% (643) 5% (248) 646Frequent Movie Watchers 2% (2) 2% (8) 24% (234) 37% (368) 5% (48) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


430


Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Daria



Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Gender: Male 9% (9) 8% (87) 22% (236) 4% (437) 20% (22) 062Gender: Female 8% (90) 7% (79) 20% (224) 4% (472) 24% (274) 39Age: 18-29 3% (62) 0% (50) 22% (08) 28% (35) 27% (34) 490Age: 30-44 4% (76) 3% (70) 20% (05) 35% (85) 7% (88) 524Age: 45-54 5% (22) 7% (28) 25% (00) 42% (70) 2% (86) 406Age: 55-64 3% (0) 4% (2) 8% (62) 54% (86) 22% (76) 346Age: 65+ 3% () % (6) 20% (85) 53% (23) 23% (02) 436Generation Z: 18-21 3% (26) 0% (20) 9% (39) 28% (56) 30% (6) 20Millennial: Age 22-37 5% (88) 3% (76) 2% (20) 30% (72) 20% (2) 568Generation X: Age 38-53 7% (45) 8% (50) 23% (38) 4% (25) 20% (24) 608Boomers: Age 54-72 3% (2) 3% (2) 9% (35) 53% (380) 22% (6) 79PID: Dem (no lean) 0% (79) 0% (79) 20% (50) 37% (288) 23% (73) 769PID: Ind (no lean) 8% (48) 7% (39) 20% (7) 45% (264) 20% (7) 586PID: Rep (no lean) 6% (54) 6% (48) 23% (92) 42% (357) 23% (95) 846PID/Gender: DemMen % (4) 2% (45) 9% (68) 36% (3) 22% (78) 362PID/Gender: DemWomen 9% (38) 8% (34) 20% (83) 39% (57) 23% (95) 407PID/Gender: Ind Men 6% (8) 6% (6) 25% (72) 48% (36) 4% (40) 28PID/Gender: Ind Women 0% (3) 8% (23) 5% (45) 42% (28) 25% (77) 305PID/Gender: Rep Men 8% (32) 6% (26) 23% (97) 4% (70) 22% (94) 49PID/Gender: Rep Women 5% (2) 5% (22) 22% (96) 44% (87) 24% (0) 427Ideo: Liberal (1-3) 5% (07) % (83) 8% (32) 37% (274) 9% (38) 735Ideo: Moderate (4) 6% (27) 9% (42) 25% (9) 36% (7) 24% () 470Ideo: Conservative (5-7) 4% (26) 4% (29) 22% (62) 50% (37) 20% (52) 740Educ: College 9% (34) 8% (4) 2% (323) 38% (570) 25% (373) 53Educ: Bachelors degree 6% (29) 7% (33) 20% (87) 5% (225) 6% (7) 444Educ: Post-grad 7% (8) 8% (9) 2% (5) 47% (4) 7% (42) 244



431

Table HR10_21




Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Income: Under 50k 9% (9) 8% (99) 2% (27) 37% (474) 25% (36) 280Income: 50k-100k 8% (49) 8% (52) 9% (8) 46% (284) 9% (7) 69Income: 100k+ 4% (3) 5% (5) 23% (7) 50% (5) 7% (52) 302Ethnicity: White 8% (34) 6% (06) 2% (355) 44% (752) 22% (375) 723Ethnicity: Hispanic 4% (50) 0% (35) 22% (78) 32% (2) 2% (75) 350Ethnicity: Afr. Am. 0% (27) 3% (35) 23% (62) 29% (79) 26% (72) 274Ethnicity: Other 0% (2) 3% (26) 2% (42) 38% (77) 9% (39) 204Relig: Protestant 4% (23) 4% (2) 20% (0) 49% (267) 22% (8) 539Relig: Roman Catholic 7% (28) 7% (28) 24% (89) 39% (48) 22% (84) 378Relig: Something Else % (24) 7% (5) 20% (45) 43% (95) 9% (42) 22Relig: Jewish 7% (4) 5% (3) 2% (7) 58% (34) 8% () 58Relig: Evangelical 7% (47) 7% (44) 2% (29) 39% (245) 26% (62) 626Relig: Non-Evang. Catholics 5% (27) 6% (32) 22% (22) 46% (260) 2% (9) 559Relig: All Christian 6% (73) 6% (76) 2% (25) 43% (505) 24% (280) 85Relig: All Non-Christian % (24) 7% (5) 20% (45) 43% (95) 9% (42) 22Community: Urban 2% (67) 8% (43) 22% (2) 36% (95) 22% (2) 546Community: Suburban 7% (7) 8% (82) 20% (20) 45% (449) 9% (92) 997Community: Rural 7% (43) 6% (4) 2% (37) 40% (264) 26% (73) 658Employ: Private Sector 0% (69) 9% (66) 2% (5) 4% (288) 9% (36) 70Employ: Government 9% (6) 0% (8) 24% (43) 40% (70) 7% (30) 77Employ: Self-Employed 9% (9) 7% (5) 24% (49) 40% (8) 20% (40) 203Employ: Homemaker 9% (2) 9% () 22% (28) 37% (46) 24% (30) 26Employ: Student 2% (3) % () 8% (9) 27% (29) 32% (34) 06Employ: Retired 2% (8) 3% (6) 2% (95) 54% (249) 20% (93) 460Employ: Unemployed 0% (8) 9% (7) 20% (36) 3% (56) 29% (52) 79Employ: Other % (26) 6% (3) 6% (38) 38% (90) 30% (72) 239Military HH: Yes 7% (27) 6% (24) 20% (77) 45% (67) 22% (8) 376Military HH: No 8% (54) 8% (43) 2% (383) 4% (74) 22% (405) 825RD/WT: Right Direction 7% (60) 6% (58) 23% (209) 44% (403) 2% (9) 922RD/WT: Wrong Track 9% (2) 8% (08) 20% (250) 39% (505) 23% (295) 279


432





Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Trump Job Approve 5% (49) 6% (58) 23% (2) 45% (420) 2% (200) 937Trump Job Disapprove 0% (9) 9% (04) 20% (228) 40% (458) 2% (237) 47Trump Job Strongly Approve 6% (29) 5% (25) 22% (09) 48% (236) 9% (95) 494Trump Job Somewhat Approve 5% (20) 7% (33) 23% (02) 42% (84) 24% (05) 443Trump Job Somewhat Disapprove 0% (33) 9% (32) 26% (89) 33% () 2% (72) 336Trump Job Strongly Disapprove % (86) 9% (72) 7% (39) 43% (347) 20% (66) 8#1 Issue: Economy 8% (48) 7% (46) 9% (22) 44% (28) 2% (35) 632#1 Issue: Security 4% () 4% (3) 24% (72) 49% (50) 9% (58) 304#1 Issue: Health Care 8% (30) 8% (27) 7% (59) 40% (42) 27% (96) 354#1 Issue: Medicare / Social Security 6% (22) 6% (23) 22% (82) 44% (62) 2% (77) 366#1 Issue: Women’s Issues 4% (2) 3% (9) 22% (32) 29% (43) 23% (34) 49#1 Issue: Education 0% (6) 2% (9) 27% (44) 28% (46) 23% (37) 62#1 Issue: Energy 9% (20) 8% (9) 28% (30) 29% (3) 5% (6) 08#1 Issue: Other % (3) 8% (0) 4% (8) 42% (54) 25% (32) 272016 Vote: Hillary Clinton % (77) 8% (55) 2% (50) 39% (283) 22% (60) 7262016 Vote: Donald Trump 5% (35) 6% (42) 23% (69) 46% (342) 2% (52) 7402016 Vote: Someone else 4% (7) 7% (3) 20% (37) 53% (95) 6% (28) 792016 Vote: Didnt Vote % (6) 0% (57) 8% (00) 34% (88) 26% (44) 550Voted in 2014: Yes 8% (07) 7% (92) 23% (37) 44% (63) 9% (272) 40Voted in 2014: No 9% (74) 9% (74) 8% (43) 37% (296) 27% (24) 8002012 Vote: Barack Obama 0% (87) 8% (73) 22% (97) 40% (353) 9% (65) 8752012 Vote: Mitt Romney 5% (29) 5% (26) 20% (08) 5% (278) 9% (06) 5472012 Vote: Other 3% (3) 6% (6) 28% (27) 38% (36) 24% (23) 942012 Vote: Didn’t Vote 9% (63) 9% (6) 9% (28) 35% (239) 28% (90) 6824-Region: Northeast 8% (32) 8% (3) 22% (86) 38% (50) 24% (95) 3944-Region: Midwest 7% (33) 6% (30) 23% (08) 42% (93) 2% (99) 4624-Region: South 8% (63) 8% (66) 9% (57) 43% (354) 22% (84) 8254-Region: West 0% (53) 8% (40) 2% (09) 4% (2) 2% (07) 520Favorable of Trump 5% (50) 6% (5) 23% (209) 46% (424) 2% (90) 924Unfavorable of Trump % (2) 9% (08) 20% (226) 40% (455) 20% (234) 44



433

Table HR10_21




Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Very Favorable of Trump 5% (27) 5% (25) 22% (4) 46% (238) 2% (0) 55Somewhat Favorable of Trump 6% (24) 6% (26) 23% (94) 45% (86) 9% (79) 409Somewhat Unfavorable of Trump 8% (9) % (26) 23% (53) 36% (83) 2% (47) 228Very Unfavorable of Trump % (02) 9% (83) 9% (73) 4% (372) 20% (87) 96Frequent TVWatcher 0% (58) 8% (27) 2% (338) 4% (679) 2% (345) 646Frequent Movie Watchers 3% (24) 8% (77) 20% (202) 38% (373) 2% (23) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


434


Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Brady Bunch



Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Gender: Male 6% (74) 23% (249) 22% (230) 28% (295) % (4) 062Gender: Female 22% (253) 22% (254) 2% (236) 27% (33) 7% (83) 39Age: 18-29 20% (98) 2% (04) 5% (74) 25% (23) 9% (9) 490Age: 30-44 2% (09) 23% (22) 23% (22) 25% (29) 8% (4) 524Age: 45-54 25% (02) 28% (5) 20% (82) 20% (83) 6% (24) 406Age: 55-64 7% (57) 22% (76) 24% (82) 33% (3) 5% (8) 346Age: 65+ 4% (60) 20% (87) 24% (06) 37% (60) 5% (23) 436Generation Z: 18-21 5% (30) 9% (39) 3% (26) 30% (6) 23% (46) 20Millennial: Age 22-37 2% (7) 22% (26) 2% (2) 24% (38) 2% (67) 568Generation X: Age 38-53 25% (49) 27% (66) 20% (2) 2% (29) 7% (43) 608Boomers: Age 54-72 6% (8) 20% (46) 24% (72) 35% (249) 5% (33) 79PID: Dem (no lean) 2% (58) 2% (59) 25% (89) 25% (94) 9% (68) 769PID: Ind (no lean) 9% (09) 20% (6) 2% (2) 33% (92) 8% (49) 586PID: Rep (no lean) 9% (59) 27% (228) 9% (57) 26% (222) 9% (80) 846PID/Gender: DemMen 7% (6) 22% (78) 26% (94) 23% (83) 3% (45) 362PID/Gender: DemWomen 24% (97) 20% (8) 23% (95) 27% (0) 6% (23) 407PID/Gender: Ind Men 6% (45) 9% (53) 2% (59) 37% (04) 7% (2) 28PID/Gender: Ind Women 2% (64) 2% (63) 20% (62) 29% (88) 9% (28) 305PID/Gender: Rep Men 6% (68) 28% (8) 8% (77) 26% (08) % (48) 49PID/Gender: Rep Women 2% (92) 26% (0) 9% (80) 27% (4) 7% (32) 427Ideo: Liberal (1-3) 2% (55) 20% (47) 22% (62) 28% (206) 9% (65) 735Ideo: Moderate (4) 22% (03) 24% () 26% (20) 23% (07) 6% (29) 470Ideo: Conservative (5-7) 6% (8) 25% (86) 20% (45) 32% (237) 7% (54) 740Educ: College 2% (37) 24% (368) 8% (277) 25% (384) % (67) 53Educ: Bachelors degree 7% (73) 9% (86) 27% (20) 33% (46) 4% (9) 444Educ: Post-grad 5% (37) 20% (49) 28% (70) 32% (78) 4% (0) 244



435

Table HR10_22




Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Income: Under 50k 23% (289) 22% (283) 9% (242) 27% (340) 0% (26) 280Income: 50k-100k 6% (99) 22% (37) 25% (55) 28% (73) 9% (55) 69Income: 100k+ 3% (39) 27% (83) 23% (70) 3% (95) 5% (6) 302Ethnicity: White 8% (307) 24% (407) 22% (37) 29% (494) 8% (43) 723Ethnicity: Hispanic 25% (86) 20% (69) 5% (54) 26% (9) 5% (5) 350Ethnicity: Afr. Am. 24% (66) 2% (57) 23% (64) 23% (62) 9% (26) 274Ethnicity: Other 26% (54) 9% (39) 6% (32) 25% (5) 3% (27) 204Relig: Protestant 5% (80) 24% (27) 25% (33) 30% (63) 7% (35) 539Relig: Roman Catholic 26% (00) 22% (83) 7% (63) 24% (90) % (42) 378Relig: Something Else 2% (46) 23% (50) 2% (46) 3% (67) 5% () 22Relig: Jewish 25% (5) 9% () 22% (3) 33% (9) — (0) 58Relig: Evangelical 24% (50) 26% (60) 8% (4) 23% (42) 0% (60) 626Relig: Non-Evang. Catholics 20% () 22% (23) 22% (22) 28% (58) 8% (45) 559Relig: All Christian 22% (26) 24% (283) 20% (236) 25% (300) 9% (05) 85Relig: All Non-Christian 2% (46) 23% (50) 2% (46) 3% (67) 5% () 22Community: Urban 9% (06) 2% (6) 25% (35) 24% (33) 0% (56) 546Community: Suburban 8% (82) 24% (239) 9% (93) 3% (32) 7% (7) 997Community: Rural 2% (38) 22% (48) 2% (39) 25% (63) % (69) 658Employ: Private Sector 8% (29) 25% (74) 22% (58) 28% (96) 7% (52) 70Employ: Government 20% (36) 24% (43) 20% (36) 23% (42) 2% (2) 77Employ: Self-Employed 25% (50) 25% (50) 8% (36) 2% (42) 2% (25) 203Employ: Homemaker 9% (24) 27% (34) 20% (25) 23% (29) 0% (3) 26Employ: Student 6% (7) 5% (6) 9% (20) 32% (34) 8% (9) 06Employ: Retired 3% (58) 2% (99) 26% (20) 36% (65) 4% (9) 460Employ: Unemployed 22% (40) 22% (39) 5% (26) 29% (5) 3% (23) 79Employ: Other 30% (72) 20% (49) 9% (46) 20% (48) 0% (25) 239Military HH: Yes 8% (69) 23% (86) 27% (00) 26% (97) 6% (24) 376Military HH: No 20% (358) 23% (47) 20% (367) 28% (5) 9% (73) 825RD/WT: Right Direction 9% (74) 25% (227) 9% (7) 28% (259) 0% (92) 922RD/WT: Wrong Track 20% (253) 22% (276) 23% (296) 27% (349) 8% (05) 279


436





Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Trump Job Approve 9% (80) 26% (240) 20% (86) 27% (256) 8% (76) 937Trump Job Disapprove 20% (227) 2% (242) 23% (265) 29% (328) 7% (84) 47Trump Job Strongly Approve 20% (97) 25% (23) 7% (85) 30% (48) 8% (4) 494Trump Job Somewhat Approve 9% (84) 26% (6) 23% (0) 24% (08) 8% (35) 443Trump Job Somewhat Disapprove 20% (69) 24% (8) 23% (76) 25% (84) 8% (27) 336Trump Job Strongly Disapprove 20% (58) 20% (6) 23% (90) 30% (244) 7% (57) 8#1 Issue: Economy 20% (24) 26% (65) 2% (33) 25% (55) 9% (55) 632#1 Issue: Security 6% (48) 23% (69) 20% (62) 35% (07) 6% (9) 304#1 Issue: Health Care 22% (78) 23% (8) 22% (77) 26% (92) 7% (25) 354#1 Issue: Medicare / Social Security 7% (63) 20% (74) 24% (88) 29% (08) 9% (33) 366#1 Issue: Women’s Issues 23% (34) 24% (36) 7% (25) 30% (45) 6% (9) 49#1 Issue: Education 24% (39) 2% (34) 20% (33) 8% (30) 6% (27) 62#1 Issue: Energy 6% (7) 2% (23) 23% (25) 3% (33) 9% (0) 08#1 Issue: Other 8% (23) 7% (2) 9% (24) 30% (38) 6% (20) 272016 Vote: Hillary Clinton 22% (59) 20% (42) 26% (86) 26% (88) 7% (5) 7262016 Vote: Donald Trump 8% (32) 27% (20) 20% (46) 29% (23) 6% (48) 7402016 Vote: Someone else % (20) 22% (40) 22% (40) 36% (64) 8% (5) 792016 Vote: Didnt Vote 2% (5) 2% (7) 7% (93) 26% (43) 5% (83) 550Voted in 2014: Yes 9% (264) 22% (32) 22% (33) 30% (47) 7% (96) 40Voted in 2014: No 20% (63) 24% (92) 9% (54) 24% (9) 3% (0) 8002012 Vote: Barack Obama 20% (77) 2% (85) 24% (23) 28% (247) 6% (54) 8752012 Vote: Mitt Romney 4% (79) 28% (55) 20% (09) 32% (73) 6% (3) 5472012 Vote: Other 5% (4) 9% (8) 29% (28) 28% (26) 9% (8) 942012 Vote: Didn’t Vote 23% (56) 2% (46) 7% (7) 23% (60) 5% (03) 6824-Region: Northeast 23% (89) 2% (83) 20% (8) 26% (0) 0% (40) 3944-Region: Midwest 7% (78) 25% (7) 25% (4) 25% (6) 8% (36) 4624-Region: South 20% (62) 23% (93) 9% (60) 29% (236) 9% (74) 8254-Region: West 9% (98) 2% (0) 2% (2) 30% (54) 9% (47) 520Favorable of Trump 8% (70) 26% (239) 20% (88) 28% (263) 7% (65) 924Unfavorable of Trump 20% (229) 2% (245) 23% (258) 28% (323) 8% (89) 44



437

Table HR10_22






438


Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Taxi



Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Gender: Male 9% (20) 23% (245) 8% (96) 25% (269) 4% (52) 062Gender: Female 3% (49) 8% (2) 22% (255) 33% (373) 3% (50) 39Age: 18-29 9% (46) 3% (64) 20% (96) 30% (45) 28% (38) 490Age: 30-44 3% (68) 5% (8) 22% (5) 36% (90) 3% (70) 524Age: 45-54 8% (74) 29% (7) 23% (94) 23% (93) 7% (27) 406Age: 55-64 22% (76) 26% (89) 8% (62) 27% (93) 7% (25) 346Age: 65+ 20% (86) 24% (04) 9% (83) 28% (2) 9% (4) 436Generation Z: 18-21 9% (8) 3% (26) 8% (36) 29% (58) 3% (62) 20Millennial: Age 22-37 9% (53) 4% (79) 20% (3) 36% (204) 2% (9) 568Generation X: Age 38-53 8% (07) 24% (48) 25% (49) 25% (53) 8% (50) 608Boomers: Age 54-72 22% (57) 26% (87) 8% (26) 27% (97) 7% (53) 79PID: Dem (no lean) 8% (42) 22% (66) 22% (68) 26% (20) 2% (92) 769PID: Ind (no lean) 5% (87) 8% (06) 2% (23) 33% (93) 3% (77) 586PID: Rep (no lean) 4% (2) 22% (83) 9% (60) 29% (248) 6% (33) 846PID/Gender: DemMen 2% (75) 24% (86) 9% (68) 20% (72) 7% (6) 362PID/Gender: DemWomen 6% (67) 20% (80) 25% (00) 32% (29) 8% (3) 407PID/Gender: Ind Men 6% (45) 2% (59) 2% (60) 34% (95) 8% (23) 28PID/Gender: Ind Women 4% (43) 6% (47) 2% (63) 32% (98) 8% (54) 305PID/Gender: Rep Men 9% (8) 24% (00) 6% (68) 24% (02) 6% (68) 49PID/Gender: Rep Women 9% (40) 20% (83) 22% (92) 34% (46) 5% (65) 427Ideo: Liberal (1-3) 8% (30) 2% (54) 2% (53) 29% (20) 2% (88) 735Ideo: Moderate (4) 7% (79) 2% (97) 24% (3) 25% (6) 4% (65) 470Ideo: Conservative (5-7) 4% (0) 24% (80) 7% (25) 32% (240) 3% (93) 740Educ: College 6% (237) 2% (3) 20% (30) 27% (44) 7% (250) 53Educ: Bachelors degree 8% (78) 20% (90) 22% (96) 32% (44) 8% (37) 444Educ: Post-grad 5% (35) 23% (55) 22% (54) 35% (85) 6% (5) 244



439

Table HR10_23




Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Income: Under 50k 6% (200) 8% (234) 2% (274) 28% (364) 6% (209) 280Income: 50k-100k 8% () 25% (52) 8% (09) 29% (77) % (70) 69Income: 100k+ 3% (39) 23% (70) 23% (68) 34% (02) 8% (23) 302Ethnicity: White 5% (262) 22% (37) 20% (343) 30% (520) 3% (227) 723Ethnicity: Hispanic 8% (63) 20% (69) 20% (70) 27% (96) 5% (52) 350Ethnicity: Afr. Am. 20% (54) 8% (5) 23% (63) 22% (6) 7% (45) 274Ethnicity: Other 7% (35) 7% (34) 22% (45) 30% (6) 4% (29) 204Relig: Protestant 5% (83) 22% (7) 20% (09) 33% (76) 0% (54) 539Relig: Roman Catholic 2% (78) 2% (79) 8% (69) 27% (0) 3% (5) 378Relig: Something Else 7% (37) 7% (37) 27% (59) 30% (66) 0% (23) 22Relig: Jewish 25% (5) 24% (4) 4% (8) 32% (9) 6% (3) 58Relig: Evangelical 6% (98) 20% (26) 2% (32) 28% (74) 5% (96) 626Relig: Non-Evang. Catholics 20% () 22% (22) 9% (07) 30% (67) 9% (52) 559Relig: All Christian 8% (209) 2% (248) 20% (239) 29% (342) 2% (47) 85Relig: All Non-Christian 7% (37) 7% (37) 27% (59) 30% (66) 0% (23) 22Community: Urban 7% (93) 9% (02) 20% (0) 28% (5) 6% (89) 546Community: Suburban 7% (73) 22% (22) 20% (204) 29% (29) % (09) 997Community: Rural 3% (85) 20% (33) 2% (37) 30% (200) 6% (04) 658Employ: Private Sector 7% (23) 2% (47) 20% (40) 30% (2) 3% (89) 70Employ: Government 3% (23) 22% (39) 23% (40) 29% (52) 4% (24) 77Employ: Self-Employed 6% (33) 26% (53) 6% (33) 29% (60) 2% (24) 203Employ: Homemaker % (4) 6% (20) 23% (29) 34% (43) 6% (20) 26Employ: Student 8% (8) 4% (5) 8% (9) 32% (34) 28% (30) 06Employ: Retired 8% (82) 24% (2) 22% (99) 28% (30) 8% (36) 460Employ: Unemployed % (9) 6% (28) 24% (44) 27% (48) 22% (40) 79Employ: Other 20% (47) 8% (43) 20% (47) 27% (65) 6% (37) 239Military HH: Yes 2% (79) 23% (85) 9% (72) 25% (96) 2% (44) 376Military HH: No 5% (272) 20% (370) 2% (379) 30% (547) 4% (258) 825RD/WT: Right Direction 5% (43) 2% (97) 9% (75) 30% (280) 4% (27) 922RD/WT: Wrong Track 6% (208) 20% (258) 22% (276) 28% (362) 4% (74) 279


440





Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Trump Job Approve 6% (49) 23% (23) 8% (72) 30% (286) 3% (8) 937Trump Job Disapprove 7% (94) 20% (228) 23% (259) 28% (322) 2% (43) 47Trump Job Strongly Approve 6% (80) 22% () 6% (78) 34% (67) 2% (58) 494Trump Job Somewhat Approve 5% (68) 23% (03) 2% (94) 27% (9) 3% (59) 443Trump Job Somewhat Disapprove 6% (53) 2% (70) 27% (90) 22% (74) 5% (50) 336Trump Job Strongly Disapprove 7% (4) 20% (59) 2% (69) 3% (249) 2% (93) 8#1 Issue: Economy 4% (86) 24% (5) 22% (38) 28% (76) 3% (80) 632#1 Issue: Security 3% (4) 25% (75) 7% (53) 33% (02) % (34) 304#1 Issue: Health Care 7% (62) 22% (77) 20% (7) 29% (0) 2% (43) 354#1 Issue: Medicare / Social Security 22% (80) 2% (76) 22% (80) 23% (83) 3% (47) 366#1 Issue: Women’s Issues 4% (2) 7% (26) 9% (29) 35% (5) 5% (22) 49#1 Issue: Education 5% (24) 4% (22) 9% (3) 30% (48) 22% (36) 62#1 Issue: Energy 25% (27) 0% (0) 22% (23) 30% (33) 3% (4) 08#1 Issue: Other 8% (0) 4% (8) 2% (26) 38% (49) 9% (24) 272016 Vote: Hillary Clinton 8% (33) 20% (49) 22% (62) 27% (98) 2% (85) 7262016 Vote: Donald Trump 8% (32) 2% (56) 20% (45) 30% (222) 2% (85) 7402016 Vote: Someone else 2% (2) 9% (34) 9% (34) 40% (72) 0% (8) 792016 Vote: Didnt Vote 2% (64) 2% (3) 20% () 27% (50) 20% (2) 550Voted in 2014: Yes 9% (266) 22% (3) 20% (282) 29% (406) 0% (36) 40Voted in 2014: No % (84) 8% (44) 2% (69) 30% (237) 2% (66) 8002012 Vote: Barack Obama 2% (83) 2% (88) 22% (90) 27% (240) 8% (73) 8752012 Vote: Mitt Romney 7% (95) 23% (25) 8% (99) 32% (76) 0% (53) 5472012 Vote: Other 8% (7) 29% (27) 24% (23) 26% (24) 3% (3) 942012 Vote: Didn’t Vote 9% (64) 7% (5) 20% (39) 29% (20) 24% (63) 6824-Region: Northeast 9% (76) 2% (82) 9% (73) 27% (07) 4% (55) 3944-Region: Midwest 6% (74) 22% (03) 2% (95) 28% (32) 3% (58) 4624-Region: South 5% (26) 2% (73) 20% (69) 29% (236) 5% (2) 8254-Region: West 4% (74) 9% (97) 22% (4) 32% (68) 3% (68) 520Favorable of Trump 6% (52) 22% (203) 9% (72) 3% (283) 2% (4) 924Unfavorable of Trump 6% (82) 2% (238) 22% (25) 29% (334) 2% (39) 44



441

Table HR10_23




Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Very Favorable of Trump 8% (93) 20% (05) 6% (83) 33% (68) 3% (66) 55Somewhat Favorable of Trump 4% (59) 24% (98) 22% (90) 28% (5) 2% (48) 409Somewhat Unfavorable of Trump 5% (35) 26% (60) 22% (5) 25% (58) % (24) 228Very Unfavorable of Trump 6% (47) 20% (79) 22% (200) 30% (276) 2% (4) 96Frequent TVWatcher 7% (275) 2% (353) 2% (348) 28% (465) 2% (205) 646Frequent Movie Watchers 20% (20) 2% (208) 2% (204) 26% (259) 2% (7) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


442


Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?ER



Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Gender: Male 6% (67) 20% (208) 23% (248) 29% (3) 2% (27) 062Gender: Female 26% (297) 24% (275) 6% (78) 25% (28) 0% (08) 39Age: 18-29 5% (76) 9% (93) 20% (96) 25% (23) 2% (02) 490Age: 30-44 23% (22) 2% (0) 20% (07) 27% (4) 9% (45) 524Age: 45-54 20% (80) 23% (92) 24% (99) 25% (03) 8% (3) 406Age: 55-64 22% (77) 2% (74) 9% (64) 30% (05) 7% (25) 346Age: 65+ 25% (09) 26% (3) 4% (62) 28% (20) 7% (32) 436Generation Z: 18-21 8% (6) 23% (47) 8% (36) 26% (53) 25% (50) 20Millennial: Age 22-37 9% (09) 8% (03) 22% (22) 28% (58) 3% (75) 568Generation X: Age 38-53 24% (44) 23% (37) 22% (33) 24% (44) 8% (49) 608Boomers: Age 54-72 23% (67) 25% (79) 6% (8) 29% (209) 6% (45) 79PID: Dem (no lean) 26% (99) 22% (69) 20% (5) 22% (73) 0% (77) 769PID: Ind (no lean) 8% (05) 24% (40) 5% (90) 33% (93) 0% (58) 586PID: Rep (no lean) 9% (60) 2% (74) 22% (85) 27% (226) 2% (0) 846PID/Gender: DemMen 9% (69) 9% (67) 25% (90) 23% (82) 5% (54) 362PID/Gender: DemWomen 32% (30) 25% (02) 5% (6) 22% (9) 6% (23) 407PID/Gender: Ind Men 2% (33) 23% (66) 9% (54) 39% (0) 6% (8) 28PID/Gender: Ind Women 24% (72) 24% (74) 2% (36) 27% (83) 3% (40) 305PID/Gender: Rep Men 6% (65) 8% (74) 25% (04) 28% (9) 3% (56) 49PID/Gender: Rep Women 22% (95) 23% (99) 9% (8) 25% (07) 0% (45) 427Ideo: Liberal (1-3) 24% (73) 22% (59) 9% (43) 26% (89) 0% (7) 735Ideo: Moderate (4) 2% (99) 2% (99) 24% (5) 2% (00) 2% (57) 470Ideo: Conservative (5-7) 7% (27) 24% (79) 8% (35) 32% (233) 9% (65) 740Educ: College 23% (345) 23% (346) 8% (269) 24% (364) 3% (89) 53Educ: Bachelors degree 7% (76) 20% (9) 2% (94) 34% (5) 7% (32) 444Educ: Post-grad 8% (44) 9% (46) 26% (63) 3% (77) 6% (5) 244



443

Table HR10_24




Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Income: Under 50k 24% (308) 2% (266) 9% (240) 24% (32) 2% (54) 280Income: 50k-100k 7% (08) 24% (49) 20% (23) 29% (77) 0% (62) 69Income: 100k+ 6% (49) 22% (67) 2% (64) 34% (03) 6% (9) 302Ethnicity: White 20% (352) 22% (374) 9% (335) 28% (487) 0% (74) 723Ethnicity: Hispanic 20% (7) 2% (72) 2% (74) 26% (89) 3% (44) 350Ethnicity: Afr. Am. 26% (7) 22% (60) 23% (63) 6% (44) 3% (37) 274Ethnicity: Other 20% (42) 24% (49) 4% (29) 30% (60) 2% (25) 204Relig: Protestant 23% (26) 9% (03) 9% (03) 30% (62) 8% (45) 539Relig: Roman Catholic 25% (96) 23% (88) 6% (62) 24% (90) % (4) 378Relig: Something Else 25% (54) 2% (46) 2% (47) 26% (57) 8% (7) 22Relig: Jewish 20% (2) 32% (9) 7% (0) 30% (8) — (0) 58Relig: Evangelical 23% (44) 23% (44) 8% (5) 24% (48) 2% (75) 626Relig: Non-Evang. Catholics 24% (32) 22% (22) 8% (0) 28% (57) 8% (47) 559Relig: All Christian 23% (276) 22% (266) 8% (26) 26% (305) 0% (22) 85Relig: All Non-Christian 25% (54) 2% (46) 2% (47) 26% (57) 8% (7) 22Community: Urban 9% (04) 22% (9) 23% (26) 23% (25) 3% (73) 546Community: Suburban 2% (23) 22% (222) 9% (90) 29% (293) 8% (78) 997Community: Rural 22% (48) 22% (42) 7% () 26% (73) 3% (84) 658Employ: Private Sector 9% (32) 24% (68) 2% (47) 27% (93) 0% (70) 70Employ: Government 2% (38) 9% (34) 20% (35) 29% (5) % (9) 77Employ: Self-Employed 9% (38) 6% (32) 27% (55) 26% (53) 3% (25) 203Employ: Homemaker 9% (24) 24% (3) 23% (29) 28% (35) 6% (8) 26Employ: Student 5% (6) 7% (8) 20% (22) 26% (28) 22% (24) 06Employ: Retired 23% (05) 26% (8) 6% (74) 29% (35) 6% (27) 460Employ: Unemployed 22% (40) 2% (22) 6% (29) 30% (55) 9% (33) 79Employ: Other 30% (72) 25% (60) 5% (36) 8% (43) 2% (29) 239Military HH: Yes 24% (90) 23% (85) 20% (73) 26% (99) 8% (29) 376Military HH: No 2% (375) 22% (398) 9% (353) 27% (493) % (206) 825RD/WT: Right Direction 20% (83) 22% (202) 20% (82) 28% (254) % (0) 922RD/WT: Wrong Track 22% (28) 22% (28) 9% (245) 26% (337) % (34) 279


444





Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Trump Job Approve 9% (8) 23% (2) 20% (88) 29% (267) 0% (90) 937Trump Job Disapprove 23% (262) 22% (254) 9% (223) 26% (294) 0% (4) 47Trump Job Strongly Approve 2% (03) 20% (98) 9% (9) 32% (58) 9% (43) 494Trump Job Somewhat Approve 7% (77) 26% (3) 22% (97) 25% (09) % (47) 443Trump Job Somewhat Disapprove 22% (75) 24% (82) 24% (80) 9% (64) 0% (35) 336Trump Job Strongly Disapprove 23% (87) 2% (72) 8% (42) 28% (230) 0% (79) 8#1 Issue: Economy 7% (07) 23% (46) 22% (37) 28% (76) 0% (66) 632#1 Issue: Security 6% (49) 22% (66) 2% (65) 32% (98) 9% (27) 304#1 Issue: Health Care 25% (89) 22% (78) 9% (67) 24% (86) 0% (34) 354#1 Issue: Medicare / Social Security 29% (05) 24% (89) 5% (54) 22% (80) 0% (37) 366#1 Issue: Women’s Issues 24% (36) 25% (37) % (6) 30% (45) 0% (5) 49#1 Issue: Education 23% (37) 7% (28) 20% (32) 24% (39) 6% (26) 62#1 Issue: Energy 9% (2) 4% (5) 27% (29) 29% (3) 0% () 08#1 Issue: Other 6% (20) 9% (24) 2% (27) 30% (38) 4% (8) 272016 Vote: Hillary Clinton 24% (77) 22% (57) 2% (52) 24% (75) 9% (65) 7262016 Vote: Donald Trump 22% (65) 2% (54) 20% (48) 28% (208) 9% (65) 7402016 Vote: Someone else % (20) 9% (34) 23% (4) 37% (66) 0% (9) 792016 Vote: Didnt Vote 9% (03) 24% (33) 6% (86) 26% (42) 6% (87) 550Voted in 2014: Yes 23% (37) 2% (298) 2% (297) 26% (37) 8% (7) 40Voted in 2014: No 8% (47) 23% (85) 6% (29) 28% (22) 5% (8) 8002012 Vote: Barack Obama 25% (26) 23% (203) 2% (82) 24% (20) 7% (64) 8752012 Vote: Mitt Romney 9% (05) 20% (0) 20% (2) 32% (76) 8% (44) 5472012 Vote: Other 20% (9) 22% (2) 9% (8) 28% (27) 0% (0) 942012 Vote: Didn’t Vote 8% (24) 22% (48) 7% (5) 26% (78) 7% (8) 6824-Region: Northeast 22% (85) 23% (90) 8% (73) 25% (00) 2% (46) 3944-Region: Midwest 24% (3) 20% (92) 20% (9) 27% (24) 9% (42) 4624-Region: South 2% (76) 23% (92) 7% (40) 27% (226) % (90) 8254-Region: West 7% (90) 2% (08) 24% (23) 27% (42) % (57) 520Favorable of Trump 20% (87) 22% (207) 2% (93) 28% (258) 9% (79) 924Unfavorable of Trump 2% (245) 22% (254) 9% (26) 28% (35) 0% (4) 44



445

Table HR10_24




Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Very Favorable of Trump 22% (3) 9% (99) 8% (94) 3% (6) 9% (47) 55Somewhat Favorable of Trump 8% (74) 26% (07) 24% (99) 24% (97) 8% (32) 409Somewhat Unfavorable of Trump 7% (40) 28% (63) 9% (44) 26% (60) 9% (22) 228Very Unfavorable of Trump 22% (205) 2% (9) 9% (72) 28% (255) 0% (93) 96Frequent TVWatcher 23% (380) 22% (365) 9% (38) 26% (43) 9% (52) 646Frequent Movie Watchers 24% (240) 24% (233) 2% (205) 23% (230) 8% (82) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


446


Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Gilligans Island



Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Gender: Male 24% (255) 26% (278) 9% (97) 9% (206) 2% (26) 062Gender: Female 22% (253) 23% (26) 20% (233) 27% (306) 8% (86) 39Age: 18-29 9% (9) 7% (84) 9% (95) 24% (9) 2% (02) 490Age: 30-44 24% (28) 25% (30) 20% (06) 23% (23) 7% (37) 524Age: 45-54 33% (34) 30% (22) 7% (68) 3% (52) 7% (30) 406Age: 55-64 23% (79) 28% (95) 20% (68) 26% (89) 4% (4) 346Age: 65+ 7% (76) 25% (08) 2% (93) 30% (30) 7% (30) 436Generation Z: 18-21 6% (32) 6% (32) 4% (28) 28% (57) 26% (53) 20Millennial: Age 22-37 22% (23) 20% (4) 2% (22) 25% (40) 2% (69) 568Generation X: Age 38-53 30% (84) 29% (75) 9% (5) 5% (9) 7% (43) 608Boomers: Age 54-72 22% (55) 26% (89) 2% (50) 26% (89) 5% (36) 79PID: Dem (no lean) 23% (73) 22% (70) 20% (54) 26% (98) 0% (73) 769PID: Ind (no lean) 20% (4) 22% (30) 24% (4) 26% (54) 8% (47) 586PID: Rep (no lean) 26% (220) 28% (239) 6% (35) 9% (60) % (92) 846PID/Gender: DemMen 22% (8) 24% (86) 8% (64) 22% (79) 5% (53) 362PID/Gender: DemWomen 23% (92) 2% (84) 22% (90) 29% (20) 5% (20) 407PID/Gender: Ind Men 20% (57) 22% (6) 27% (76) 25% (70) 6% (6) 28PID/Gender: Ind Women 9% (57) 23% (69) 2% (65) 27% (83) 0% (30) 305PID/Gender: Rep Men 28% (6) 3% (3) 4% (58) 4% (58) 3% (56) 49PID/Gender: Rep Women 24% (04) 25% (08) 8% (77) 24% (03) 8% (36) 427Ideo: Liberal (1-3) 22% (59) 2% (55) 8% (36) 29% (26) 9% (69) 735Ideo: Moderate (4) 22% (0) 26% (24) 25% (8) 7% (8) 0% (45) 470Ideo: Conservative (5-7) 24% (76) 29% (28) 8% (34) 2% (56) 8% (56) 740Educ: College 26% (39) 25% (372) 7% (263) 2% (32) 2% (76) 53Educ: Bachelors degree 7% (76) 25% () 25% (09) 29% (27) 5% (2) 444Educ: Post-grad 7% (4) 23% (56) 24% (59) 30% (73) 6% (5) 244



447

Table HR10_25




Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Income: Under 50k 25% (34) 23% (292) 9% (24) 23% (294) % (39) 280Income: 50k-100k 23% (4) 26% (58) 9% (6) 24% (50) 9% (54) 69Income: 100k+ 7% (52) 30% (89) 24% (73) 23% (68) 6% (9) 302Ethnicity: White 23% (389) 25% (433) 20% (337) 24% (42) 9% (5) 723Ethnicity: Hispanic 28% (97) 7% (59) 20% (70) 23% (82) 2% (42) 350Ethnicity: Afr. Am. 23% (63) 2% (57) 23% (62) 2% (56) 3% (36) 274Ethnicity: Other 27% (55) 24% (48) 5% (3) 2% (43) 3% (26) 204Relig: Protestant 2% (4) 28% (52) 20% (09) 23% (26) 7% (37) 539Relig: Roman Catholic 3% (6) 20% (75) 9% (73) 20% (74) % (40) 378Relig: Something Else 29% (63) 9% (42) 20% (43) 26% (56) 7% (6) 22Relig: Jewish 7% (0) 23% (4) 24% (4) 33% (9) 3% (2) 58Relig: Evangelical 28% (78) 28% (77) 7% (06) 6% (99) 0% (65) 626Relig: Non-Evang. Catholics 25% (42) 24% (34) 20% () 23% (3) 7% (4) 559Relig: All Christian 27% (320) 26% (3) 8% (28) 9% (229) 9% (07) 85Relig: All Non-Christian 29% (63) 9% (42) 20% (43) 26% (56) 7% (6) 22Community: Urban 20% (07) 25% (39) 20% () 22% (22) 2% (67) 546Community: Suburban 23% (227) 24% (243) 2% (209) 25% (246) 7% (72) 997Community: Rural 26% (73) 24% (58) 7% (0) 22% (44) % (74) 658Employ: Private Sector 23% (64) 29% (203) 20% (40) 2% (46) 8% (57) 70Employ: Government 24% (43) 24% (43) 23% (4) 8% (32) 0% (8) 77Employ: Self-Employed 25% (50) 23% (47) 8% (37) 22% (45) 2% (24) 203Employ: Homemaker 23% (29) 27% (35) 8% (22) 27% (34) 5% (7) 26Employ: Student 3% (4) % (2) 8% (9) 34% (37) 23% (24) 06Employ: Retired 8% (8) 28% (28) 2% (97) 28% (3) 5% (24) 460Employ: Unemployed 23% (42) 5% (27) 20% (36) 26% (46) 6% (28) 79Employ: Other 35% (84) 9% (44) 6% (37) 8% (43) 3% (30) 239Military HH: Yes 28% (04) 24% (89) 22% (83) 20% (76) 6% (24) 376Military HH: No 22% (403) 25% (450) 9% (347) 24% (436) 0% (88) 825RD/WT: Right Direction 24% (226) 28% (254) 20% (8) 9% (72) 0% (90) 922RD/WT: Wrong Track 22% (282) 22% (285) 20% (249) 27% (340) 0% (22) 279


448





Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Trump Job Approve 27% (252) 28% (262) 8% (69) 9% (75) 8% (80) 937Trump Job Disapprove 20% (235) 22% (257) 2% (244) 27% (30) 9% (0) 47Trump Job Strongly Approve 28% (40) 28% (39) 6% (78) 20% (97) 8% (40) 494Trump Job Somewhat Approve 25% (3) 28% (23) 20% (90) 7% (77) 9% (39) 443Trump Job Somewhat Disapprove 2% (70) 23% (78) 26% (87) 2% (69) 9% (32) 336Trump Job Strongly Disapprove 20% (64) 22% (79) 9% (57) 30% (24) 8% (69) 8#1 Issue: Economy 24% (50) 27% (73) 2% (30) 20% (25) 9% (54) 632#1 Issue: Security 8% (54) 3% (96) 8% (54) 26% (80) 7% (20) 304#1 Issue: Health Care 26% (9) 24% (83) 6% (58) 24% (86) 0% (35) 354#1 Issue: Medicare / Social Security 22% (8) 22% (82) 22% (82) 24% (87) 9% (34) 366#1 Issue: Women’s Issues 2% (3) 23% (34) 8% (26) 29% (43) 0% (4) 49#1 Issue: Education 29% (47) 8% (29) 9% (30) 9% (3) 5% (25) 62#1 Issue: Energy 26% (28) 9% (2) 22% (23) 23% (25) 0% () 08#1 Issue: Other 20% (25) 7% (2) 20% (26) 28% (36) 5% (8) 272016 Vote: Hillary Clinton 23% (64) 22% (6) 2% (49) 26% (89) 8% (62) 7262016 Vote: Donald Trump 26% (94) 28% (2) 9% (38) 20% (46) 7% (5) 7402016 Vote: Someone else 4% (25) 27% (49) 20% (36) 30% (53) 9% (7) 792016 Vote: Didnt Vote 22% (22) 2% (7) 20% (08) 22% (20) 5% (83) 550Voted in 2014: Yes 24% (340) 25% (347) 2% (288) 24% (330) 7% (96) 40Voted in 2014: No 2% (68) 24% (92) 8% (42) 23% (82) 4% (6) 8002012 Vote: Barack Obama 24% (209) 23% (203) 2% (83) 26% (225) 6% (55) 8752012 Vote: Mitt Romney 25% (38) 30% (65) 7% (96) 2% (5) 6% (34) 5472012 Vote: Other 9% (8) 23% (2) 29% (27) 22% (20) 8% (8) 942012 Vote: Didn’t Vote 2% (4) 22% (49) 8% (25) 22% (50) 7% (6) 6824-Region: Northeast 25% (98) 20% (78) 22% (87) 22% (85) 2% (45) 3944-Region: Midwest 2% (98) 29% (32) 20% (92) 22% (0) 8% (39) 4624-Region: South 24% (96) 25% (20) 7% (4) 24% (98) 0% (80) 8254-Region: West 22% (5) 23% (8) 2% (09) 25% (29) 9% (48) 520Favorable of Trump 26% (24) 29% (265) 20% (80) 8% (66) 8% (72) 924Unfavorable of Trump 2% (239) 22% (255) 20% (224) 29% (328) 9% (99) 44



449

Table HR10_25






450


Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Home Improvement



Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Gender: Male 30% (39) 25% (265) 7% (85) 7% (80) % (4) 062Gender: Female 27% (3) 26% (297) 8% (206) 2% (242) 7% (82) 39Age: 18-29 24% (6) 20% (00) 9% (93) 2% (0) 6% (80) 490Age: 30-44 36% (89) 27% (43) 5% (78) 5% (80) 6% (34) 524Age: 45-54 28% (3) 29% (7) 2% (85) 6% (66) 6% (25) 406Age: 55-64 28% (97) 30% (03) 3% (46) 23% (80) 6% (20) 346Age: 65+ 27% (6) 23% (99) 20% (88) 22% (96) 9% (37) 436Generation Z: 18-21 6% (3) 2% (43) 8% (36) 22% (45) 23% (46) 20Millennial: Age 22-37 33% (89) 24% (36) 7% (97) 7% (95) 9% (52) 568Generation X: Age 38-53 3% (85) 28% (7) 9% (3) 7% (0) 6% (37) 608Boomers: Age 54-72 27% (98) 27% (92) 8% (26) 2% (54) 7% (49) 79PID: Dem (no lean) 25% (90) 24% (88) 2% (62) 22% (65) 8% (63) 769PID: Ind (no lean) 25% (49) 28% (63) 9% (09) 20% (20) 8% (46) 586PID: Rep (no lean) 34% (29) 25% (2) 4% (9) 6% (37) 0% (88) 846PID/Gender: DemMen 27% (96) 23% (84) 9% (70) 8% (65) 3% (47) 362PID/Gender: DemWomen 23% (94) 26% (05) 23% (92) 25% (0) 4% (6) 407PID/Gender: Ind Men 25% (7) 30% (84) 9% (54) 2% (58) 5% (3) 28PID/Gender: Ind Women 26% (78) 26% (79) 8% (54) 20% (6) % (32) 305PID/Gender: Rep Men 36% (52) 23% (97) 4% (60) 4% (57) 3% (53) 49PID/Gender: Rep Women 33% (39) 27% (4) 4% (60) 9% (80) 8% (34) 427Ideo: Liberal (1-3) 24% (74) 2% (53) 22% (63) 24% (78) 9% (66) 735Ideo: Moderate (4) 27% (26) 29% (36) 22% (06) 4% (68) 7% (34) 470Ideo: Conservative (5-7) 35% (257) 29% (23) % (8) 8% (32) 8% (56) 740Educ: College 3% (474) 26% (390) 5% (229) 7% (257) % (63) 53Educ: Bachelors degree 24% (05) 26% (7) 23% (00) 24% (04) 4% (8) 444Educ: Post-grad 2% (5) 23% (56) 25% (6) 25% (6) 6% (5) 244



451

Table HR10_26




Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Income: Under 50k 29% (37) 26% (329) 7% (25) 8% (233) 0% (32) 280Income: 50k-100k 3% (94) 24% (5) 6% (0) 20% (24) 8% (50) 69Income: 100k+ 22% (65) 28% (83) 25% (75) 2% (65) 5% (4) 302Ethnicity: White 29% (498) 28% (475) 7% (29) 9% (322) 8% (35) 723Ethnicity: Hispanic 28% (99) 20% (69) 2% (73) 8% (63) 3% (45) 350Ethnicity: Afr. Am. 23% (63) 2% (57) 23% (64) 9% (52) 4% (37) 274Ethnicity: Other 34% (69) 5% (30) 7% (34) 23% (48) % (23) 204Relig: Protestant 30% (63) 25% (36) 9% (02) 9% (03) 6% (35) 539Relig: Roman Catholic 32% (9) 24% (9) 9% (72) 6% (6) 9% (34) 378Relig: Something Else 34% (74) 24% (53) 22% (49) 5% (32) 5% (2) 22Relig: Jewish 25% (4) 27% (6) 2% (7) 33% (9) 4% (2) 58Relig: Evangelical 3% (96) 3% (93) 4% (88) 4% (90) 0% (60) 626Relig: Non-Evang. Catholics 30% (67) 23% (28) 22% (2) 9% (07) 7% (36) 559Relig: All Christian 3% (363) 27% (320) 8% (209) 7% (96) 8% (96) 85Relig: All Non-Christian 34% (74) 24% (53) 22% (49) 5% (32) 5% (2) 22Community: Urban 23% (25) 23% (28) 2% (5) 9% (03) 4% (76) 546Community: Suburban 30% (299) 25% (25) 7% (74) 22% (25) 6% (57) 997Community: Rural 3% (206) 28% (84) 5% (0) 6% (05) 0% (63) 658Employ: Private Sector 28% (200) 3% (27) 7% (9) 8% (25) 7% (48) 70Employ: Government 26% (46) 2% (37) 22% (38) 22% (39) 9% (7) 77Employ: Self-Employed 30% (62) 24% (48) 7% (34) 8% (37) % (22) 203Employ: Homemaker 32% (40) 28% (35) 6% (20) 20% (25) 5% (6) 26Employ: Student 7% (8) 20% (2) 22% (24) 22% (23) 9% (20) 06Employ: Retired 28% (3) 23% (07) 9% (86) 24% (09) 6% (27) 460Employ: Unemployed 25% (46) 23% (4) 22% (39) 6% (29) 4% (25) 79Employ: Other 37% (87) 23% (55) 2% (29) 5% (36) 3% (3) 239Military HH: Yes 32% (2) 26% (99) 7% (64) 8% (68) 6% (24) 376Military HH: No 28% (50) 25% (463) 8% (326) 9% (354) 9% (72) 825RD/WT: Right Direction 33% (307) 27% (25) 3% (24) 6% (5) 0% (90) 922RD/WT: Wrong Track 25% (324) 24% (3) 2% (267) 2% (272) 8% (06) 279


452





Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Trump Job Approve 35% (330) 28% (266) 3% (8) 6% (47) 8% (76) 937Trump Job Disapprove 24% (276) 24% (276) 22% (250) 22% (256) 8% (89) 47Trump Job Strongly Approve 37% (85) 25% (24) % (55) 8% (89) 8% (4) 494Trump Job Somewhat Approve 33% (45) 32% (4) 4% (63) 3% (59) 8% (35) 443Trump Job Somewhat Disapprove 27% (90) 26% (89) 24% (8) 2% (39) % (37) 336Trump Job Strongly Disapprove 23% (86) 23% (88) 2% (69) 27% (27) 6% (5) 8#1 Issue: Economy 34% (26) 30% (90) 6% (04) 4% (86) 6% (36) 632#1 Issue: Security 27% (83) 28% (85) 3% (40) 24% (72) 8% (24) 304#1 Issue: Health Care 3% (09) 24% (85) 5% (54) 2% (74) 9% (3) 354#1 Issue: Medicare / Social Security 30% (09) 20% (74) 2% (76) 8% (66) % (4) 366#1 Issue: Women’s Issues 20% (30) 23% (34) 8% (27) 32% (48) 8% () 49#1 Issue: Education 26% (42) 2% (35) 24% (40) 4% (23) 4% (23) 62#1 Issue: Energy 7% (8) 9% (2) 27% (29) 23% (24) 4% (5) 08#1 Issue: Other 8% (23) 30% (38) 7% (2) 23% (29) 2% (5) 272016 Vote: Hillary Clinton 24% (76) 24% (7) 22% (6) 23% (64) 7% (54) 7262016 Vote: Donald Trump 37% (276) 26% (90) 4% (00) 6% (22) 7% (52) 7402016 Vote: Someone else 2% (37) 29% (53) 20% (36) 23% (4) 7% (2) 792016 Vote: Didnt Vote 26% (4) 27% (47) 7% (93) 7% (92) 4% (78) 550Voted in 2014: Yes 30% (48) 26% (365) 8% (256) 9% (266) 7% (96) 40Voted in 2014: No 27% (23) 25% (97) 7% (34) 20% (56) 2% (00) 8002012 Vote: Barack Obama 25% (24) 26% (227) 22% (93) 22% (90) 6% (5) 8752012 Vote: Mitt Romney 36% (98) 28% (55) 4% (74) 6% (86) 6% (34) 5472012 Vote: Other 30% (28) 20% (9) 22% (2) 20% (9) 8% (7) 942012 Vote: Didn’t Vote 28% (89) 24% (6) 5% (02) 8% (25) 5% (04) 6824-Region: Northeast 3% (2) 2% (83) 8% (69) 22% (88) 8% (32) 3944-Region: Midwest 3% (44) 28% (28) 8% (84) 6% (72) 8% (35) 4624-Region: South 29% (238) 28% (23) 5% (2) 20% (62) 9% (72) 8254-Region: West 25% (28) 23% (20) 22% (6) 9% (00) % (56) 520Favorable of Trump 35% (320) 30% (273) 3% (8) 5% (42) 8% (7) 924Unfavorable of Trump 24% (274) 24% (275) 22% (250) 23% (263) 7% (8) 44



453

Table HR10_26






454


Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Office



Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Gender: Male 26% (278) 7% (85) 9% (98) 25% (263) 3% (39) 062Gender: Female 8% (200) 5% (68) 20% (228) 34% (392) 3% (5) 39Age: 18-29 40% (93) 6% (79) 4% (69) 4% (67) 6% (80) 490Age: 30-44 29% (50) 9% (99) 7% (90) 25% (33) 0% (5) 524Age: 45-54 6% (67) 4% (57) 24% (96) 34% (36) 2% (49) 406Age: 55-64 9% (30) 8% (6) 2% (72) 39% (34) 4% (49) 346Age: 65+ 8% (37) 3% (57) 23% (99) 42% (84) 4% (60) 436Generation Z: 18-21 4% (83) 9% (39) 9% (8) 3% (27) 7% (34) 20Millennial: Age 22-37 35% (97) 7% (99) 6% (93) 9% (05) 3% (75) 568Generation X: Age 38-53 20% (22) 5% (92) 22% (36) 3% (9) % (66) 608Boomers: Age 54-72 0% (72) 5% (0) 22% (57) 40% (288) 3% (92) 79PID: Dem (no lean) 22% (69) 7% (32) 22% (67) 26% (97) 4% (05) 769PID: Ind (no lean) 24% (4) 6% (9) 7% (0) 32% (86) % (66) 586PID: Rep (no lean) 20% (67) 5% (3) 9% (58) 32% (272) 4% (8) 846PID/Gender: DemMen 25% (9) 6% (59) 2% (75) 2% (77) 7% (6) 362PID/Gender: DemWomen 9% (78) 8% (73) 23% (92) 29% (20) % (43) 407PID/Gender: Ind Men 28% (79) 9% (52) 20% (55) 28% (78) 6% (6) 28PID/Gender: Ind Women 20% (62) 3% (39) 5% (46) 35% (08) 6% (50) 305PID/Gender: Rep Men 26% (08) 8% (74) 6% (68) 26% (08) 5% (6) 49PID/Gender: Rep Women 4% (60) 3% (56) 2% (90) 38% (64) 3% (57) 427Ideo: Liberal (1-3) 27% (96) 9% (40) 20% (45) 24% (78) 0% (76) 735Ideo: Moderate (4) 2% (00) 9% (88) 22% (03) 25% (20) 3% (59) 470Ideo: Conservative (5-7) 9% (4) 3% (95) 8% (34) 37% (277) 3% (93) 740Educ: College 2% (37) 5% (224) 9% (293) 29% (444) 5% (234) 53Educ: Bachelors degree 26% (4) 8% (79) 9% (83) 29% (3) 8% (37) 444Educ: Post-grad 9% (45) 2% (5) 2% (50) 33% (80) 7% (8) 244



455

Table HR10_27




Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Income: Under 50k 20% (258) 5% (98) 20% (252) 28% (365) 6% (207) 280Income: 50k-100k 24% (47) 5% (90) 8% (3) 34% (208) 0% (6) 69Income: 100k+ 24% (72) 22% (65) 20% (6) 27% (82) 7% (2) 302Ethnicity: White 2% (356) 6% (270) 20% (339) 32% (543) 2% (24) 723Ethnicity: Hispanic 33% (5) 5% (5) 8% (64) 9% (65) 6% (55) 350Ethnicity: Afr. Am. 23% (63) 9% (53) 8% (50) 2% (59) 8% (50) 274Ethnicity: Other 28% (58) 5% (30) 8% (38) 26% (53) 2% (25) 204Relig: Protestant 7% (89) 7% (93) 9% (04) 35% (9) 2% (62) 539Relig: Roman Catholic 26% (97) 7% (64) 20% (76) 24% (92) 3% (49) 378Relig: Something Else 22% (48) 3% (29) 25% (55) 33% (73) 7% (6) 22Relig: Jewish 22% (3) 5% (9) 3% (8) 4% (24) 9% (5) 58Relig: Evangelical 20% (27) 5% (92) 8% (5) 29% (79) 8% (2) 626Relig: Non-Evang. Catholics 20% () 8% (02) 20% (3) 3% (75) 0% (58) 559Relig: All Christian 20% (238) 6% (94) 9% (228) 30% (355) 4% (70) 85Relig: All Non-Christian 22% (48) 3% (29) 25% (55) 33% (73) 7% (6) 22Community: Urban 22% (23) 6% (88) 22% (8) 24% (34) 5% (83) 546Community: Suburban 24% (243) 6% (6) 8% (79) 3% (309) % (05) 997Community: Rural 7% () 6% (05) 20% (29) 32% (22) 5% (0) 658Employ: Private Sector 29% (203) 8% (29) 9% (35) 24% (68) % (75) 70Employ: Government 26% (46) 5% (26) 22% (39) 24% (42) 3% (24) 77Employ: Self-Employed 20% (4) 7% (34) 9% (38) 3% (64) 3% (26) 203Employ: Homemaker 28% (35) 0% (3) 20% (26) 3% (39) % (4) 26Employ: Student 36% (39) 23% (24) 9% (9) 0% () 22% (23) 06Employ: Retired 7% (34) 3% (58) 23% (06) 45% (208) 2% (54) 460Employ: Unemployed 7% (30) 7% (3) 6% (28) 32% (57) 8% (32) 79Employ: Other 20% (48) 5% (37) 9% (46) 28% (66) 7% (42) 239Military HH: Yes 2% (8) 4% (52) 9% (72) 33% (25) 2% (46) 376Military HH: No 22% (396) 7% (30) 9% (354) 29% (529) 3% (244) 825RD/WT: Right Direction 20% (82) 5% (34) 20% (85) 32% (29) 4% (30) 922RD/WT: Wrong Track 23% (295) 7% (220) 9% (24) 28% (363) 3% (60) 279


456





Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Trump Job Approve 9% (74) 4% (36) 20% (89) 34% (36) 3% (24) 937Trump Job Disapprove 24% (280) 8% (209) 9% (26) 27% (34) % (27) 47Trump Job Strongly Approve 6% (80) 3% (66) 9% (94) 38% (90) 3% (65) 494Trump Job Somewhat Approve 2% (94) 6% (70) 2% (95) 28% (26) 3% (59) 443Trump Job Somewhat Disapprove 3% (05) 2% (70) 7% (57) 8% (59) 4% (46) 336Trump Job Strongly Disapprove 22% (75) 7% (40) 20% (60) 3% (255) 0% (8) 8#1 Issue: Economy 24% (53) 5% (95) 20% (27) 28% (79) 2% (78) 632#1 Issue: Security 8% (56) 20% (6) 7% (52) 34% (05) 0% (30) 304#1 Issue: Health Care 9% (65) 5% (54) 22% (78) 32% (2) 3% (45) 354#1 Issue: Medicare / Social Security 2% (45) 2% (45) 23% (85) 35% (27) 7% (62) 366#1 Issue: Women’s Issues 32% (48) 8% (27) 5% (22) 25% (37) 0% (5) 49#1 Issue: Education 36% (58) 2% (34) 3% (2) 4% (23) 6% (25) 62#1 Issue: Energy 35% (38) 20% (22) 8% (20) 4% (5) 2% (3) 08#1 Issue: Other 0% (3) 3% (6) 7% (2) 44% (56) 6% (2) 272016 Vote: Hillary Clinton 22% (59) 7% (2) 23% (64) 27% (97) 2% (85) 7262016 Vote: Donald Trump 8% (33) 5% (4) 9% (42) 35% (258) 2% (92) 7402016 Vote: Someone else 9% (34) 9% (35) 8% (32) 32% (57) 2% (2) 792016 Vote: Didnt Vote 27% (47) 5% (82) 6% (88) 26% (42) 7% (9) 550Voted in 2014: Yes 20% (277) 7% (239) 2% (293) 3% (439) % (53) 40Voted in 2014: No 25% (200) 4% (5) 7% (33) 27% (26) 7% (36) 8002012 Vote: Barack Obama 2% (8) 8% (57) 22% (89) 30% (258) 0% (9) 8752012 Vote: Mitt Romney 7% (94) 6% (86) 9% (05) 38% (206) 0% (57) 5472012 Vote: Other 7% (6) % (0) 23% (22) 33% (3) 7% (6) 942012 Vote: Didn’t Vote 27% (86) 5% (00) 6% () 23% (58) 9% (27) 6824-Region: Northeast 24% (94) 6% (62) 7% (69) 29% (5) 4% (53) 3944-Region: Midwest 24% (0) 5% (7) 2% (95) 28% (27) 3% (60) 4624-Region: South 20% (62) 7% (36) 8% (47) 32% (260) 4% (9) 8254-Region: West 2% () 6% (85) 22% (5) 29% (52) % (58) 520Favorable of Trump 9% (77) 5% (39) 20% (86) 34% (34) 2% (08) 924Unfavorable of Trump 24% (275) 8% (204) 9% (27) 28% (320) % (29) 44



457

Table HR10_27




Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Very Favorable of Trump 6% (84) 4% (73) 20% (0) 37% (89) 3% (68) 55Somewhat Favorable of Trump 23% (93) 6% (66) 2% (85) 3% (25) 0% (4) 409Somewhat Unfavorable of Trump 3% (7) 9% (44) 7% (38) 20% (45) 3% (30) 228Very Unfavorable of Trump 22% (203) 8% (6) 9% (79) 30% (275) % (99) 96Frequent TVWatcher 24% (39) 8% (298) 9% (34) 28% (463) % (79) 646Frequent Movie Watchers 28% (276) 7% (7) 8% (74) 26% (258) % (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


458


Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Mad About You



Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Gender: Male 9% (94) 4% (53) 26% (273) 35% (372) 6% (70) 062Gender: Female 5% (68) 8% (20) 2% (242) 3% (357) 5% (72) 39Age: 18-29 8% (37) 9% (45) 9% (94) 34% (64) 3% (50) 490Age: 30-44 3% (68) 8% (92) 27% (40) 32% (68) % (56) 524Age: 45-54 7% (68) 20% (82) 26% (07) 26% (06) % (44) 406Age: 55-64 3% (45) 2% (74) 20% (69) 34% (9) % (39) 346Age: 65+ 0% (44) 4% (6) 24% (06) 39% (72) 2% (53) 436Generation Z: 18-21 6% (3) 6% (3) 20% (4) 3% (62) 36% (72) 20Millennial: Age 22-37 0% (56) 3% (75) 2% (2) 36% (207) 9% (0) 568Generation X: Age 38-53 6% (99) 20% (24) 28% (68) 26% (58) 0% (59) 608Boomers: Age 54-72 2% (90) 8% (3) 22% (60) 36% (258) % (80) 79PID: Dem (no lean) 3% (0) 7% (29) 25% (90) 30% (229) 6% (20) 769PID: Ind (no lean) 2% (73) 4% (80) 23% (33) 37% (28) 4% (82) 586PID: Rep (no lean) 0% (88) 7% (44) 23% (92) 33% (282) 7% (40) 846PID/Gender: DemMen 8% (29) 4% (52) 27% (99) 3% () 20% (72) 362PID/Gender: DemWomen 8% (72) 9% (77) 23% (92) 29% (8) 2% (48) 407PID/Gender: Ind Men 8% (24) 3% (36) 27% (77) 4% (5) % (30) 28PID/Gender: Ind Women 6% (49) 4% (44) 8% (56) 34% (03) 7% (53) 305PID/Gender: Rep Men 0% (42) 5% (64) 23% (98) 35% (46) 7% (69) 49PID/Gender: Rep Women % (46) 9% (79) 22% (95) 32% (36) 7% (7) 427Ideo: Liberal (1-3) 4% (00) 7% (26) 22% (62) 33% (240) 5% (08) 735Ideo: Moderate (4) 3% (59) 6% (76) 29% (35) 28% (30) 5% (7) 470Ideo: Conservative (5-7) 0% (73) 6% (7) 22% (60) 39% (287) 4% (03) 740Educ: College 3% (92) 7% (250) 22% (340) 30% (457) 8% (274) 53Educ: Bachelors degree 9% (4) 6% (69) 25% (2) 39% (74) % (48) 444Educ: Post-grad 2% (30) 4% (34) 26% (63) 40% (98) 8% (20) 244



459

Table HR10_28




Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Income: Under 50k 3% (64) 4% (84) 22% (286) 32% (40) 8% (236) 280Income: 50k-100k % (70) 8% (2) 25% (52) 33% (206) 3% (79) 69Income: 100k+ 9% (28) 9% (57) 26% (77) 37% (2) 9% (27) 302Ethnicity: White 2% (206) 6% (275) 23% (398) 34% (589) 5% (255) 723Ethnicity: Hispanic 2% (40) 6% (57) 24% (82) 3% (0) 7% (60) 350Ethnicity: Afr. Am. % (3) 5% (4) 28% (78) 26% (72) 9% (53) 274Ethnicity: Other 2% (25) 8% (37) 20% (40) 33% (68) 7% (34) 204Relig: Protestant 2% (66) 7% (90) 23% (26) 36% (95) % (6) 539Relig: Roman Catholic 4% (52) 7% (63) 20% (76) 32% (23) 7% (65) 378Relig: Something Else 0% (23) 8% (39) 28% (62) 32% (70) 2% (27) 22Relig: Jewish 20% () 23% (3) 2% (2) 3% (8) 5% (3) 58Relig: Evangelical 5% (93) 6% (98) 22% (40) 29% (83) 8% () 626Relig: Non-Evang. Catholics 2% (65) 8% (0) 23% (29) 35% (97) 2% (67) 559Relig: All Christian 3% (58) 7% (200) 23% (269) 32% (38) 5% (78) 85Relig: All Non-Christian 0% (23) 8% (39) 28% (62) 32% (70) 2% (27) 22Community: Urban 2% (68) 5% (84) 23% (26) 30% (66) 9% (02) 546Community: Suburban 2% (22) 6% (62) 24% (240) 35% (348) 2% (24) 997Community: Rural % (72) 6% (07) 23% (50) 33% (24) 8% (6) 658Employ: Private Sector 3% (89) 8% (26) 24% (67) 32% (225) 5% (04) 70Employ: Government % (20) 8% (32) 9% (34) 37% (66) 4% (25) 77Employ: Self-Employed 0% (20) 7% (34) 24% (50) 35% (7) 4% (28) 203Employ: Homemaker 8% (22) 6% (20) 20% (25) 32% (40) 4% (8) 26Employ: Student 9% (0) 5% (6) 7% (8) 35% (37) 34% (36) 06Employ: Retired % (52) 4% (65) 25% (5) 40% (85) 9% (44) 460Employ: Unemployed 7% (3) 4% (26) 25% (44) 27% (49) 26% (47) 79Employ: Other 5% (35) 9% (44) 26% (63) 23% (55) 7% (4) 239Military HH: Yes 4% (53) 5% (57) 23% (85) 37% (40) % (4) 376Military HH: No % (209) 6% (296) 24% (430) 32% (589) 6% (30) 825RD/WT: Right Direction 2% (08) 6% (46) 22% (200) 36% (332) 5% (37) 922RD/WT: Wrong Track 2% (54) 6% (207) 25% (35) 3% (397) 6% (205) 279


460





Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Trump Job Approve % (06) 6% (5) 23% (24) 35% (332) 4% (34) 937Trump Job Disapprove 3% (46) 6% (88) 24% (280) 32% (367) 4% (66) 47Trump Job Strongly Approve 3% (65) 6% (78) 8% (90) 39% (94) 4% (67) 494Trump Job Somewhat Approve 9% (4) 7% (74) 28% (24) 3% (38) 5% (67) 443Trump Job Somewhat Disapprove 2% (4) 7% (58) 29% (96) 24% (80) 8% (62) 336Trump Job Strongly Disapprove 3% (05) 6% (30) 23% (84) 35% (287) 3% (04) 8#1 Issue: Economy 0% (63) 8% (2) 22% (37) 34% (25) 7% (05) 632#1 Issue: Security 0% (30) 7% (5) 23% (69) 38% (4) 3% (40) 304#1 Issue: Health Care 0% (35) 22% (76) 26% (9) 28% (00) 4% (5) 354#1 Issue: Medicare / Social Security 6% (58) 5% (56) 24% (86) 3% (5) 4% (5) 366#1 Issue: Women’s Issues 6% (24) % (6) 20% (30) 40% (59) 4% (20) 49#1 Issue: Education % (8) 3% (2) 3% (50) 25% (4) 20% (32) 62#1 Issue: Energy 7% (8) 9% (0) 23% (24) 36% (39) 5% (6) 08#1 Issue: Other 2% (5) 0% (3) 22% (27) 35% (45) 2% (26) 272016 Vote: Hillary Clinton 4% (04) 8% (30) 24% (77) 30% (29) 3% (96) 7262016 Vote: Donald Trump 3% (93) 6% (6) 22% (64) 37% (270) 3% (96) 7402016 Vote: Someone else 5% (9) 6% (28) 27% (49) 4% (73) % (20) 792016 Vote: Didnt Vote 0% (56) 4% (77) 23% (24) 30% (63) 23% (29) 550Voted in 2014: Yes 3% (76) 8% (250) 24% (337) 34% (473) 2% (64) 40Voted in 2014: No % (86) 3% (03) 22% (78) 32% (256) 22% (78) 8002012 Vote: Barack Obama 4% (20) 8% (59) 26% (224) 32% (280) % (92) 8752012 Vote: Mitt Romney % (59) 8% (96) 23% (25) 37% (203) 2% (63) 5472012 Vote: Other 5% (5) 22% (2) 2% (20) 38% (36) 4% (3) 942012 Vote: Didn’t Vote % (78) % (78) 2% (45) 3% (208) 25% (72) 6824-Region: Northeast 4% (53) 6% (62) 23% (92) 3% (2) 7% (66) 3944-Region: Midwest 2% (55) 9% (89) 23% (04) 33% (53) 3% (6) 4624-Region: South % (94) 8% (44) 22% (83) 32% (266) 7% (38) 8254-Region: West % (59) % (58) 26% (37) 36% (89) 5% (78) 520Favorable of Trump % (05) 6% (46) 24% (22) 36% (328) 3% (24) 924Unfavorable of Trump 3% (44) 7% (90) 24% (270) 33% (376) 4% (63) 44



461

Table HR10_28




Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Very Favorable of Trump % (58) 6% (80) 9% (97) 39% (99) 6% (80) 55Somewhat Favorable of Trump % (46) 6% (67) 30% (24) 32% (29) % (43) 409Somewhat Unfavorable of Trump 3% (29) 20% (45) 23% (52) 30% (68) 5% (34) 228Very Unfavorable of Trump 3% (5) 6% (46) 24% (28) 34% (308) 4% (29) 96Frequent TVWatcher 3% (209) 7% (276) 24% (402) 32% (533) 4% (226) 646Frequent Movie Watchers 4% (4) 8% (76) 25% (246) 30% (296) 3% (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


462


Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Cagney & Lacey



Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Gender: Male 9% (98) 4% (52) 25% (269) 35% (368) 7% (75) 062Gender: Female 4% (60) 20% (224) 20% (226) 32% (369) 4% (60) 39Age: 18-29 7% (33) 8% (39) 22% (09) 32% (55) 3% (53) 490Age: 30-44 8% (40) % (60) 25% (33) 40% (20) 6% (82) 524Age: 45-54 3% (52) 8% (75) 29% (9) 29% (7) 0% (42) 406Age: 55-64 4% (49) 23% (79) 8% (6) 37% (29) 8% (27) 346Age: 65+ 9% (84) 28% (22) 7% (72) 29% (25) 7% (32) 436Generation Z: 18-21 3% (7) % (22) 9% (38) 32% (65) 34% (69) 20Millennial: Age 22-37 7% (40) 8% (43) 24% (37) 39% (29) 23% (29) 568Generation X: Age 38-53 2% (75) 6% (99) 28% (72) 3% (87) 2% (75) 608Boomers: Age 54-72 7% (20) 26% (87) 7% (25) 33% (234) 7% (52) 79PID: Dem (no lean) 4% (04) 20% (53) 23% (76) 29% (225) 4% () 769PID: Ind (no lean) % (64) 6% (9) 23% (37) 36% (23) 4% (8) 586PID: Rep (no lean) % (90) 5% (3) 22% (83) 35% (298) 7% (44) 846PID/Gender: DemMen 9% (32) 9% (69) 26% (95) 27% (96) 9% (70) 362PID/Gender: DemWomen 8% (73) 2% (84) 20% (8) 32% (29) 0% (40) 407PID/Gender: Ind Men 7% (20) 2% (34) 28% (78) 42% (8) % (30) 28PID/Gender: Ind Women 4% (44) 9% (57) 9% (59) 3% (95) 7% (5) 305PID/Gender: Rep Men % (46) 2% (48) 23% (96) 37% (53) 8% (75) 49PID/Gender: Rep Women 0% (44) 9% (83) 20% (87) 34% (45) 6% (69) 427Ideo: Liberal (1-3) 4% (0) 20% (49) 22% (6) 3% (226) 3% (97) 735Ideo: Moderate (4) 2% (56) 5% (72) 26% (24) 30% (43) 6% (75) 470Ideo: Conservative (5-7) 0% (74) 6% (22) 20% (5) 40% (295) 3% (98) 740Educ: College 2% (85) 8% (269) 22% (327) 30% (456) 8% (274) 53Educ: Bachelors degree 9% (4) 6% (7) 25% (09) 4% (84) 9% (38) 444Educ: Post-grad 3% (32) 4% (35) 24% (58) 39% (96) 9% (23) 244



463

Table HR10_29




Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Income: Under 50k 3% (63) 7% (29) 2% (272) 3% (394) 8% (232) 280Income: 50k-100k 2% (75) 6% (0) 22% (39) 37% (229) 2% (76) 69Income: 100k+ 7% (2) 8% (55) 28% (85) 38% (4) 9% (27) 302Ethnicity: White % (93) 8% (303) 22% (385) 34% (588) 5% (253) 723Ethnicity: Hispanic % (40) % (38) 28% (98) 33% (5) 7% (58) 350Ethnicity: Afr. Am. 3% (37) 5% (4) 24% (67) 29% (79) 8% (50) 274Ethnicity: Other 4% (28) 5% (3) 2% (42) 34% (70) 6% (32) 204Relig: Protestant 4% (75) 2% () 22% (9) 33% (78) 0% (55) 539Relig: Roman Catholic 3% (5) 6% (59) 23% (88) 32% (20) 6% (59) 378Relig: Something Else 2% (26) 6% (36) 24% (52) 35% (78) 3% (29) 22Relig: Jewish 22% (3) 25% (4) 8% (0) 32% (9) 3% (2) 58Relig: Evangelical 6% (0) 8% (5) 8% (3) 30% (90) 7% (06) 626Relig: Non-Evang. Catholics % (6) 20% (0) 26% (45) 33% (83) % (60) 559Relig: All Christian 4% (63) 9% (225) 22% (258) 3% (373) 4% (66) 85Relig: All Non-Christian 2% (26) 6% (36) 24% (52) 35% (78) 3% (29) 22Community: Urban 3% (69) 7% (92) 24% (32) 29% (57) 8% (96) 546Community: Suburban 0% (04) 7% (7) 22% (22) 38% (375) 3% (25) 997Community: Rural 3% (85) 7% (2) 22% (42) 3% (204) 7% (5) 658Employ: Private Sector % (78) 5% (07) 24% (72) 34% (244) 5% (09) 70Employ: Government 9% (6) 2% (2) 33% (58) 34% (60) 3% (23) 77Employ: Self-Employed 3% (26) 6% (32) 20% (4) 35% (7) 6% (33) 203Employ: Homemaker 0% (2) 3% (6) 8% (23) 40% (50) 20% (25) 26Employ: Student 4% (4) 7% (7) 8% (9) 40% (43) 32% (34) 06Employ: Retired 6% (75) 27% (25) 8% (83) 32% (49) 6% (28) 460Employ: Unemployed 7% (2) 0% (9) 24% (43) 33% (59) 26% (46) 79Employ: Other 4% (34) 2% (50) 24% (57) 25% (60) 6% (38) 239Military HH: Yes 6% (59) 8% (69) 22% (83) 34% (28) 0% (37) 376Military HH: No % (200) 7% (306) 23% (42) 33% (608) 6% (299) 825RD/WT: Right Direction 2% (0) 7% (55) 2% (97) 35% (322) 5% (39) 922RD/WT: Wrong Track 2% (48) 7% (22) 23% (298) 32% (44) 5% (97) 279


464





Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Trump Job Approve 3% (9) 7% (55) 2% (97) 36% (335) 4% (32) 937Trump Job Disapprove 2% (34) 9% (23) 23% (269) 33% (374) 4% (58) 47Trump Job Strongly Approve 4% (68) 7% (83) 8% (88) 38% (85) 4% (70) 494Trump Job Somewhat Approve 2% (5) 6% (72) 25% (09) 34% (49) 4% (62) 443Trump Job Somewhat Disapprove % (37) 7% (56) 29% (98) 28% (95) 5% (50) 336Trump Job Strongly Disapprove 2% (97) 9% (57) 2% (7) 34% (278) 3% (08) 8#1 Issue: Economy 8% (50) 5% (96) 25% (56) 35% (220) 7% (0) 632#1 Issue: Security % (32) 6% (48) 20% (60) 40% (22) 4% (4) 304#1 Issue: Health Care % (40) 2% (73) 23% (8) 32% (2) 4% (48) 354#1 Issue: Medicare / Social Security 2% (76) 25% (92) 8% (67) 25% (93) 0% (38) 366#1 Issue: Women’s Issues 2% (8) 4% (20) 7% (25) 40% (60) 7% (26) 49#1 Issue: Education 9% (5) 8% (3) 32% (52) 29% (48) 2% (34) 62#1 Issue: Energy 3% (4) 4% (5) 29% (3) 32% (35) 3% (3) 08#1 Issue: Other 0% (2) 4% (8) 9% (24) 38% (48) 9% (25) 272016 Vote: Hillary Clinton 5% () 9% (36) 24% (74) 29% (24) 3% (9) 7262016 Vote: Donald Trump 2% (90) 8% (3) 2% (54) 37% (27) 3% (94) 7402016 Vote: Someone else 3% (5) 6% (29) 28% (49) 40% (72) 3% (23) 792016 Vote: Didnt Vote 9% (52) 4% (79) 2% (5) 33% (80) 23% (24) 550Voted in 2014: Yes 4% (20) 9% (262) 23% (327) 33% (460) % (50) 40Voted in 2014: No 7% (57) 4% (3) 2% (68) 34% (276) 23% (85) 8002012 Vote: Barack Obama 6% (38) 20% (73) 24% (209) 3% (272) 9% (83) 8752012 Vote: Mitt Romney % (59) 8% (98) 2% (4) 39% (23) % (62) 5472012 Vote: Other % () 9% (8) 23% (22) 32% (3) 4% (3) 942012 Vote: Didn’t Vote 7% (50) 3% (86) 22% (50) 32% (29) 26% (77) 6824-Region: Northeast 2% (49) 7% (68) 2% (85) 34% (34) 5% (58) 3944-Region: Midwest % (53) 7% (80) 24% (09) 3% (46) 6% (75) 4624-Region: South 3% (03) 6% (30) 22% (79) 34% (283) 6% (28) 8254-Region: West 0% (53) 9% (97) 23% (22) 33% (74) 4% (74) 520Favorable of Trump 2% (2) 7% (56) 22% (206) 36% (328) 3% (22) 924Unfavorable of Trump 2% (35) 8% (206) 23% (260) 33% (38) 4% (62) 44



465

Table HR10_29




Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Very Favorable of Trump 5% (75) 7% (86) 7% (87) 37% (90) 5% (77) 55Somewhat Favorable of Trump 9% (37) 7% (70) 29% (9) 34% (39) % (45) 409Somewhat Unfavorable of Trump 2% (28) 7% (38) 26% (58) 3% (7) 4% (33) 228Very Unfavorable of Trump 2% (07) 8% (68) 22% (202) 34% (30) 4% (29) 96Frequent TVWatcher 2% (205) 8% (295) 24% (390) 32% (53) 4% (226) 646Frequent Movie Watchers 4% (4) 7% (67) 24% (237) 3% (308) 4% (37) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


466


Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Martin



Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Gender: Male 6% (70) 2% (30) 22% (236) 34% (360) 6% (67) 062Gender: Female 4% (65) % (22) 20% (233) 37% (420) 8% (99) 39Age: 18-29 7% (84) 0% (49) 8% (90) 29% (4) 26% (26) 490Age: 30-44 24% (26) 7% (90) 8% (96) 30% (55) % (56) 524Age: 45-54 7% (70) 3% (52) 25% (02) 33% (32) 2% (50) 406Age: 55-64 8% (27) 9% (3) 24% (83) 43% (49) 6% (57) 346Age: 65+ 7% (29) 7% (3) 22% (98) 46% (202) 8% (77) 436Generation Z: 18-21 3% (25) 0% (20) 7% (34) 3% (63) 29% (59) 20Millennial: Age 22-37 20% (5) 4% (82) 9% (08) 29% (68) 7% (95) 568Generation X: Age 38-53 22% (33) 4% (87) 22% (32) 30% (84) 2% (72) 608Boomers: Age 54-72 8% (60) 8% (57) 23% (65) 45% (322) 6% (4) 79PID: Dem (no lean) 2% (60) 2% (92) 9% (47) 32% (244) 6% (26) 769PID: Ind (no lean) 5% (87) % (63) 2% (23) 40% (232) 4% (8) 586PID: Rep (no lean) 0% (88) % (97) 23% (98) 36% (303) 9% (59) 846PID/Gender: DemMen 2% (77) 3% (49) 9% (69) 29% (06) 7% (6) 362PID/Gender: DemWomen 20% (83) % (43) 9% (78) 34% (38) 6% (65) 407PID/Gender: Ind Men 5% (43) 0% (28) 24% (68) 42% (7) 9% (24) 28PID/Gender: Ind Women 4% (44) % (35) 8% (55) 38% (5) 8% (56) 305PID/Gender: Rep Men 2% (50) 3% (53) 23% (98) 33% (36) 9% (8) 49PID/Gender: Rep Women 9% (38) 0% (44) 23% (00) 39% (67) 8% (78) 427Ideo: Liberal (1-3) 8% (33) % (84) 22% (6) 34% (247) 5% (0) 735Ideo: Moderate (4) 6% (76) 4% (67) 23% (06) 30% (4) 7% (80) 470Ideo: Conservative (5-7) 0% (7) 9% (66) 2% (56) 43% (32) 7% (26) 740Educ: College 7% (255) 2% (85) 2% (322) 32% (478) 8% (272) 53Educ: Bachelors degree 2% (55) 0% (46) 9% (86) 44% (95) 4% (62) 444Educ: Post-grad 0% (25) 8% (20) 25% (6) 43% (06) 3% (32) 244



467

Table HR10_30




Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Income: Under 50k 8% (235) 2% (5) 20% (257) 32% (42) 8% (225) 280Income: 50k-100k 2% (76) % (69) 22% (35) 38% (236) 7% (03) 69Income: 100k+ 8% (24) % (32) 25% (77) 44% (3) 3% (38) 302Ethnicity: White 0% (65) 0% (65) 23% (392) 40% (692) 8% (308) 723Ethnicity: Hispanic 9% (68) 2% (43) 2% (74) 30% (06) 7% (59) 350Ethnicity: Afr. Am. 48% (30) 7% (47) 6% (43) % (29) 9% (25) 274Ethnicity: Other 9% (40) 9% (39) 7% (34) 28% (58) 6% (33) 204Relig: Protestant 0% (54) 0% (54) 20% (08) 44% (236) 6% (87) 539Relig: Roman Catholic 0% (39) 2% (44) 25% (96) 35% (33) 8% (67) 378Relig: Something Else 20% (44) 5% (32) 20% (45) 34% (75) % (25) 22Relig: Jewish 5% (9) 7% (4) 22% (3) 46% (27) 0% (6) 58Relig: Evangelical 20% (25) 4% (86) 20% (22) 30% (87) 7% (06) 626Relig: Non-Evang. Catholics 9% (5) 9% (52) 24% (33) 42% (234) 6% (90) 559Relig: All Christian 5% (76) 2% (38) 2% (255) 35% (420) 7% (96) 85Relig: All Non-Christian 20% (44) 5% (32) 20% (45) 34% (75) % (25) 22Community: Urban 20% () 5% (80) 2% (4) 29% (59) 5% (82) 546Community: Suburban 4% (44) 0% (95) 22% (222) 39% (385) 5% (50) 997Community: Rural 2% (80) 2% (76) 20% (33) 36% (235) 20% (34) 658Employ: Private Sector 7% (23) 4% (96) 2% (47) 33% (238) 5% (06) 70Employ: Government 3% (24) 4% (24) 23% (40) 32% (57) 8% (32) 77Employ: Self-Employed 6% (32) 2% (24) 24% (49) 34% (68) 5% (30) 203Employ: Homemaker 6% (20) 0% (3) 9% (23) 40% (50) 5% (9) 26Employ: Student 2% (22) 0% (0) 3% (4) 32% (34) 24% (26) 06Employ: Retired 5% (25) 9% (40) 27% (23) 45% (208) 4% (64) 460Employ: Unemployed 8% (33) % (9) 8% (32) 3% (55) 23% (40) 79Employ: Other 23% (56) % (25) 7% (40) 29% (70) 20% (48) 239Military HH: Yes 5% (55) 2% (44) 24% (89) 36% (34) 4% (52) 376Military HH: No 5% (280) % (207) 2% (379) 35% (645) 7% (34) 825RD/WT: Right Direction % (02) 2% (5) 23% (20) 37% (340) 7% (56) 922RD/WT: Wrong Track 8% (233) % (37) 20% (258) 34% (440) 6% (20) 279


468





Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Trump Job Approve 0% (96) 2% () 23% (27) 38% (357) 7% (58) 937Trump Job Disapprove 9% (22) % (28) 2% (236) 34% (386) 5% (75) 47Trump Job Strongly Approve 0% (47) 2% (6) 20% (0) 4% (203) 6% (8) 494Trump Job Somewhat Approve % (48) % (49) 26% (6) 35% (53) 7% (77) 443Trump Job Somewhat Disapprove 7% (58) 6% (52) 23% (79) 27% (92) 6% (55) 336Trump Job Strongly Disapprove 20% (63) 9% (76) 9% (57) 36% (295) 5% (20) 8#1 Issue: Economy 7% (08) % (70) 24% (5) 33% (2) 4% (92) 632#1 Issue: Security 9% (27) 0% (3) 9% (58) 43% (3) 9% (57) 304#1 Issue: Health Care 5% (52) 4% (50) 9% (66) 35% (23) 8% (63) 354#1 Issue: Medicare / Social Security 4% (52) 0% (37) 2% (77) 40% (45) 5% (56) 366#1 Issue: Women’s Issues 8% (27) 3% (9) 22% (32) 3% (46) 6% (24) 49#1 Issue: Education 23% (38) 2% (9) 2% (35) 24% (38) 20% (32) 62#1 Issue: Energy 3% (4) 2% (3) 26% (28) 33% (35) 7% (8) 08#1 Issue: Other 5% (8) 0% (3) 7% (2) 39% (50) 9% (24) 272016 Vote: Hillary Clinton 20% (48) % (80) 20% (42) 34% (247) 5% (0) 7262016 Vote: Donald Trump 9% (68) % (78) 25% (82) 40% (294) 6% (8) 7402016 Vote: Someone else 8% (4) 0% (8) 26% (46) 42% (75) 4% (25) 792016 Vote: Didnt Vote 8% (02) 4% (76) 8% (98) 30% (62) 20% (2) 550Voted in 2014: Yes 5% (203) % (50) 23% (39) 38% (526) 4% (20) 40Voted in 2014: No 6% (32) 3% (0) 9% (49) 32% (253) 2% (65) 8002012 Vote: Barack Obama 20% (77) 3% () 22% (90) 33% (290) 2% (06) 8752012 Vote: Mitt Romney 6% (35) 9% (49) 24% (29) 46% (252) 5% (82) 5472012 Vote: Other % (0) 0% (0) 27% (26) 34% (32) 8% (7) 942012 Vote: Didn’t Vote 7% (3) 2% (8) 8% (24) 30% (203) 23% (60) 6824-Region: Northeast 6% (65) 9% (37) 22% (86) 34% (34) 8% (72) 3944-Region: Midwest 3% (6) 2% (57) 2% (98) 37% (70) 6% (76) 4624-Region: South 9% (56) 3% () 8% (49) 35% (285) 5% (23) 8254-Region: West 0% (53) 9% (47) 26% (35) 37% (90) 8% (95) 520Favorable of Trump 0% (93) 3% (9) 23% (23) 38% (35) 6% (47) 924Unfavorable of Trump 8% (20) % (23) 2% (24) 35% (395) 5% (75) 44



469

Table HR10_30




Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Very Favorable of Trump 0% (53) 2% (63) 22% () 39% (202) 7% (86) 55Somewhat Favorable of Trump 0% (4) 4% (56) 25% (02) 37% (50) 5% (6) 409Somewhat Unfavorable of Trump 5% (34) 6% (35) 22% (50) 32% (73) 6% (36) 228Very Unfavorable of Trump 9% (77) 0% (87) 2% (9) 35% (322) 5% (39) 96Frequent TVWatcher 6% (258) 2% (200) 22% (359) 35% (577) 5% (252) 646Frequent Movie Watchers 2% (207) 4% (36) 2% (207) 30% (30) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


470


Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Living Single



Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Gender: Male 2% (3) 8% (85) 24% (25) 39% (42) 7% (84) 062Gender: Female 2% (42) 0% (8) 9% (22) 40% (452) 8% (206) 39Age: 18-29 3% (6) 7% (33) 22% (06) 3% (54) 28% (36) 490Age: 30-44 8% (96) 3% (68) 20% (07) 36% (87) 3% (66) 524Age: 45-54 5% (60) 5% (60) 22% (90) 35% (42) 3% (53) 406Age: 55-64 7% (25) 8% (28) 9% (64) 48% (66) 8% (62) 346Age: 65+ 7% (30) 3% (3) 24% (05) 49% (25) 7% (73) 436Generation Z: 18-21 6% (2) 6% () 23% (46) 32% (65) 33% (66) 20Millennial: Age 22-37 7% (98) 9% (53) 20% (3) 35% (97) 9% (07) 568Generation X: Age 38-53 6% (97) 6% (95) 2% (30) 34% (205) 3% (80) 608Boomers: Age 54-72 9% (6) 6% (4) 2% (5) 49% (349) 6% (6) 79PID: Dem (no lean) 8% (38) 2% (89) 20% (55) 35% (270) 5% (8) 769PID: Ind (no lean) 2% (70) 9% (5) 20% (5) 44% (256) 6% (95) 586PID: Rep (no lean) 8% (65) 7% (63) 24% (202) 40% (338) 2% (78) 846PID/Gender: DemMen 6% (57) 0% (36) 24% (86) 33% (8) 8% (66) 362PID/Gender: DemWomen 20% (8) 3% (52) 7% (69) 37% (52) 3% (52) 407PID/Gender: Ind Men 2% (34) 8% (22) 23% (66) 46% (29) % (3) 28PID/Gender: Ind Women 2% (36) 9% (29) 6% (49) 42% (27) 2% (64) 305PID/Gender: Rep Men 0% (40) 6% (27) 24% (00) 39% (65) 2% (88) 49PID/Gender: Rep Women 6% (25) 9% (37) 24% (03) 4% (73) 2% (90) 427Ideo: Liberal (1-3) 7% (25) 0% (70) 20% (47) 39% (286) 5% (07) 735Ideo: Moderate (4) 3% (63) 3% (59) 24% (5) 30% (43) 9% (90) 470Ideo: Conservative (5-7) 7% (50) 6% (46) 22% (64) 47% (349) 8% (3) 740Educ: College 3% (92) 0% (50) 2% (322) 36% (546) 20% (304) 53Educ: Bachelors degree 2% (55) 8% (36) 20% (87) 47% (207) 3% (58) 444Educ: Post-grad 0% (25) 7% (6) 26% (63) 46% () 2% (29) 244



471

Table HR10_31




Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Income: Under 50k 5% (88) % (38) 20% (252) 35% (450) 20% (252) 280Income: 50k-100k % (66) 8% (48) 2% (32) 44% (273) 6% (00) 69Income: 100k+ 6% (8) 6% (7) 29% (88) 46% (40) 3% (39) 302Ethnicity: White 7% (26) 7% (29) 22% (377) 44% (765) 9% (326) 723Ethnicity: Hispanic 8% (64) 6% (22) 25% (88) 34% (9) 6% (56) 350Ethnicity: Afr. Am. 42% (4) 9% (5) 7% (47) 3% (34) 0% (29) 274Ethnicity: Other 6% (33) % (23) 24% (48) 32% (65) 8% (36) 204Relig: Protestant 0% (52) 5% (27) 20% (0) 48% (259) 7% (9) 539Relig: Roman Catholic 2% (44) 9% (33) 22% (83) 39% (46) 9% (72) 378Relig: Something Else 3% (29) 4% (3) 23% (5) 37% (8) 3% (29) 22Relig: Jewish 6% (9) 7% (4) 20% (2) 47% (28) 0% (6) 58Relig: Evangelical 8% (2) % (69) 20% (26) 32% (20) 9% (8) 626Relig: Non-Evang. Catholics 9% (49) 6% (36) 2% (9) 47% (264) 6% (9) 559Relig: All Christian 4% (6) 9% (05) 2% (245) 39% (465) 8% (209) 85Relig: All Non-Christian 3% (29) 4% (3) 23% (5) 37% (8) 3% (29) 22Community: Urban 7% (94) 2% (67) 22% (8) 3% (72) 8% (96) 546Community: Suburban 2% (7) 7% (74) 22% (224) 43% (432) 5% (5) 997Community: Rural 9% (62) 9% (62) 20% (30) 40% (26) 22% (43) 658Employ: Private Sector 3% (95) % (79) 22% (59) 36% (259) 7% (9) 70Employ: Government 3% (23) 9% (7) 26% (45) 35% (63) 7% (29) 77Employ: Self-Employed 2% (25) % (23) 23% (46) 40% (82) 3% (27) 203Employ: Homemaker 6% (20) 8% (0) 20% (25) 4% (52) 5% (9) 26Employ: Student 8% (9) 3% (3) 22% (23) 37% (39) 30% (32) 06Employ: Retired 7% (3) 5% (24) 24% (09) 50% (232) 4% (64) 460Employ: Unemployed 5% (28) 0% (8) 7% (30) 34% (60) 25% (44) 79Employ: Other 8% (43) 2% (29) 4% (34) 33% (78) 23% (55) 239Military HH: Yes 4% (54) 8% (3) 25% (94) 38% (44) 4% (53) 376Military HH: No 2% (29) 9% (7) 2% (378) 39% (720) 9% (338) 825RD/WT: Right Direction 9% (86) 7% (69) 22% (206) 43% (397) 8% (65) 922RD/WT: Wrong Track 5% (86) 0% (34) 2% (266) 37% (467) 8% (225) 279


472





Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Trump Job Approve 8% (76) 8% (75) 22% (209) 44% (40) 8% (66) 937Trump Job Disapprove 6% (84) % (24) 2% (243) 36% (45) 6% (8) 47Trump Job Strongly Approve 0% (50) 7% (34) 2% (0) 46% (228) 6% (80) 494Trump Job Somewhat Approve 6% (26) 9% (4) 24% (08) 4% (82) 9% (86) 443Trump Job Somewhat Disapprove 2% (40) 3% (45) 28% (94) 28% (95) 8% (62) 336Trump Job Strongly Disapprove 8% (44) 0% (78) 8% (49) 39% (320) 5% (9) 8#1 Issue: Economy 2% (76) % (70) 20% (28) 39% (245) 8% (3) 632#1 Issue: Security 6% (20) 7% (2) 23% (70) 48% (46) 6% (48) 304#1 Issue: Health Care 4% (48) % (38) 20% (69) 37% (32) 9% (66) 354#1 Issue: Medicare / Social Security 4% (52) 6% (24) 2% (77) 40% (47) 8% (66) 366#1 Issue: Women’s Issues 7% (25) 0% (5) 2% (32) 36% (54) 5% (22) 49#1 Issue: Education 3% (2) % (8) 26% (42) 30% (49) 9% (3) 62#1 Issue: Energy 4% (5) 6% (6) 22% (24) 4% (44) 7% (8) 08#1 Issue: Other 2% (5) 8% (0) 24% (30) 37% (47) 20% (26) 272016 Vote: Hillary Clinton 20% (42) % (77) 20% (47) 35% (254) 5% (06) 7262016 Vote: Donald Trump 8% (56) 6% (43) 25% (84) 45% (332) 7% (24) 7402016 Vote: Someone else 4% (8) % (20) 9% (35) 49% (89) 5% (28) 792016 Vote: Didnt Vote 2% (66) % (62) 8% (02) 34% (89) 24% (3) 550Voted in 2014: Yes 3% (79) 8% (7) 22% (33) 42% (589) 4% (202) 40Voted in 2014: No 2% (93) % (85) 20% (59) 34% (275) 24% (88) 8002012 Vote: Barack Obama 8% (53) % (00) 22% (96) 36% (37) 2% (09) 8752012 Vote: Mitt Romney 6% (32) 5% (27) 22% (23) 5% (277) 6% (89) 5472012 Vote: Other 2% (2) % (0) 26% (25) 39% (36) 22% (2) 942012 Vote: Didn’t Vote 2% (84) 0% (66) 9% (28) 34% (232) 25% (72) 6824-Region: Northeast % (44) 8% (32) 22% (85) 40% (56) 9% (76) 3944-Region: Midwest 2% (54) 0% (45) 22% (02) 40% (85) 7% (77) 4624-Region: South 4% (9) % (92) 8% (52) 38% (37) 7% (44) 8254-Region: West % (55) 6% (33) 26% (33) 40% (206) 8% (93) 520Favorable of Trump 8% (73) 8% (70) 24% (28) 44% (407) 7% (55) 924Unfavorable of Trump 6% (78) % (27) 20% (232) 37% (426) 6% (8) 44



473

Table HR10_31




Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Very Favorable of Trump 9% (45) 7% (35) 20% (05) 46% (239) 8% (90) 55Somewhat Favorable of Trump 7% (28) 9% (35) 28% (4) 4% (68) 6% (65) 409Somewhat Unfavorable of Trump 0% (22) 4% (3) 26% (59) 34% (78) 7% (38) 228Very Unfavorable of Trump 7% (56) 0% (96) 9% (73) 38% (348) 6% (44) 96Frequent TVWatcher 3% (25) 0% (6) 22% (364) 39% (635) 6% (27) 646Frequent Movie Watchers 7% (68) % (05) 22% (27) 35% (347) 5% (52) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


474


Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?I Dream of Jeanie



Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Gender: Male 9% (205) 23% (242) 8% (94) 25% (270) 4% (50) 062Gender: Female 20% (23) 28% (35) 7% (98) 25% (287) 9% (08) 39Age: 18-29 5% (72) 3% (66) 8% (89) 27% (3) 27% (3) 490Age: 30-44 2% (08) 24% (27) 20% (02) 27% (40) 9% (46) 524Age: 45-54 27% (08) 30% (22) 8% (74) 8% (72) 7% (30) 406Age: 55-64 22% (76) 29% (0) 7% (59) 28% (96) 4% (3) 346Age: 65+ 7% (73) 32% (4) 5% (67) 27% (8) 8% (37) 436Generation Z: 18-21 0% (20) 4% (28) 3% (25) 32% (63) 32% (64) 20Millennial: Age 22-37 8% (04) 8% (0) 2% (8) 26% (50) 7% (96) 568Generation X: Age 38-53 25% (55) 28% (73) 9% (4) 20% (24) 7% (42) 608Boomers: Age 54-72 20% (4) 3% (224) 7% (9) 27% (90) 6% (44) 79PID: Dem (no lean) 2% (63) 25% (96) 7% (32) 25% (95) % (84) 769PID: Ind (no lean) 9% (09) 22% (30) 9% (3) 29% (70) % (64) 586PID: Rep (no lean) 20% (65) 27% (23) 7% (47) 23% (92) 3% () 846PID/Gender: DemMen 9% (69) 23% (83) 8% (66) 23% (83) 7% (62) 362PID/Gender: DemWomen 23% (94) 28% (3) 6% (66) 28% (2) 5% (22) 407PID/Gender: Ind Men 9% (53) 2% (58) 20% (56) 33% (92) 8% (22) 28PID/Gender: Ind Women 8% (56) 24% (73) 9% (57) 26% (78) 4% (42) 305PID/Gender: Rep Men 20% (84) 24% (02) 7% (72) 23% (95) 6% (67) 49PID/Gender: Rep Women 9% (8) 30% (29) 8% (75) 23% (97) 0% (44) 427Ideo: Liberal (1-3) 9% (38) 25% (82) 5% (0) 29% (26) 2% (88) 735Ideo: Moderate (4) 22% (0) 26% (22) 22% (03) 9% (90) % (54) 470Ideo: Conservative (5-7) 20% (50) 27% (96) 8% (33) 26% (9) 9% (69) 740Educ: College 22% (335) 25% (385) 5% (234) 23% (344) 4% (26) 53Educ: Bachelors degree 7% (75) 22% (98) 25% (09) 3% (38) 5% (24) 444Educ: Post-grad % (27) 3% (75) 20% (49) 3% (76) 7% (8) 244



475

Table HR10_32




Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Income: Under 50k 22% (282) 25% (39) 6% (99) 23% (297) 4% (83) 280Income: 50k-100k 9% (6) 24% (5) 20% (25) 28% (7) 9% (56) 69Income: 100k+ 3% (38) 29% (87) 23% (68) 30% (89) 6% (9) 302Ethnicity: White 8% (38) 26% (444) 8% (37) 27% (457) % (87) 723Ethnicity: Hispanic 26% (90) 5% (53) 7% (58) 26% (9) 7% (58) 350Ethnicity: Afr. Am. 26% (7) 29% (78) 4% (37) 9% (5) 4% (37) 274Ethnicity: Other 24% (48) 7% (35) 9% (38) 24% (50) 6% (33) 204Relig: Protestant 20% (08) 29% (55) 9% (02) 24% (30) 8% (44) 539Relig: Roman Catholic 22% (82) 25% (93) 7% (64) 24% (9) 3% (48) 378Relig: Something Else 24% (53) 27% (59) 5% (33) 27% (6) 7% (6) 22Relig: Jewish 20% (2) 30% (7) 5% (9) 34% (20) 2% () 58Relig: Evangelical 27% (67) 28% (78) 6% (99) 7% (07) 2% (75) 626Relig: Non-Evang. Catholics 8% (03) 26% (45) 8% (02) 28% (58) 9% (5) 559Relig: All Christian 23% (270) 27% (323) 7% (20) 22% (266) % (26) 85Relig: All Non-Christian 24% (53) 27% (59) 5% (33) 27% (6) 7% (6) 22Community: Urban 2% (4) 23% (24) 9% (06) 23% (23) 4% (78) 546Community: Suburban 9% (94) 27% (272) 8% (76) 27% (267) 9% (88) 997Community: Rural 20% (29) 24% (6) 7% (0) 26% (68) 4% (9) 658Employ: Private Sector 20% (42) 25% (79) 9% (35) 26% (82) 0% (72) 70Employ: Government 9% (33) 26% (46) 6% (28) 26% (45) 4% (25) 77Employ: Self-Employed 2% (42) 2% (42) 8% (37) 27% (54) 4% (28) 203Employ: Homemaker 8% (22) 26% (32) 2% (26) 26% (33) 0% (3) 26Employ: Student 9% (0) % (2) 8% (20) 3% (33) 30% (32) 06Employ: Retired 7% (76) 33% (5) 8% (8) 27% (24) 6% (28) 460Employ: Unemployed 22% (39) 20% (36) 6% (28) 25% (45) 8% (32) 79Employ: Other 30% (72) 25% (60) 6% (38) 7% (4) 2% (28) 239Military HH: Yes 25% (95) 30% () 4% (5) 23% (85) 9% (33) 376Military HH: No 9% (34) 24% (446) 9% (34) 26% (473) 2% (224) 825RD/WT: Right Direction 2% (90) 26% (240) 7% (57) 24% (22) 2% (4) 922RD/WT: Wrong Track 9% (246) 25% (37) 8% (235) 26% (336) % (44) 279


476





Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Trump Job Approve 22% (208) 27% (255) 7% (55) 24% (223) 0% (96) 937Trump Job Disapprove 9% (24) 25% (284) 9% (223) 26% (303) % (23) 47Trump Job Strongly Approve 22% () 28% (40) 4% (67) 25% (24) % (53) 494Trump Job Somewhat Approve 22% (97) 26% (6) 20% (88) 22% (99) 0% (44) 443Trump Job Somewhat Disapprove 8% (62) 27% (90) 22% (75) 20% (67) 3% (42) 336Trump Job Strongly Disapprove 9% (52) 24% (93) 8% (49) 29% (236) 0% (8) 8#1 Issue: Economy 6% (02) 29% (82) 2% (3) 23% (48) % (7) 632#1 Issue: Security 8% (55) 26% (80) 5% (46) 29% (88) 2% (36) 304#1 Issue: Health Care 24% (84) 24% (85) 9% (67) 24% (86) 9% (32) 354#1 Issue: Medicare / Social Security 22% (8) 29% (05) 4% (5) 24% (89) % (39) 366#1 Issue: Women’s Issues 26% (38) 26% (39) 4% (2) 22% (33) 2% (8) 49#1 Issue: Education 22% (36) 5% (24) 7% (27) 28% (45) 8% (30) 62#1 Issue: Energy 22% (24) 4% (5) 22% (24) 30% (32) 2% (3) 08#1 Issue: Other 3% (6) 2% (27) 20% (26) 30% (38) 6% (20) 272016 Vote: Hillary Clinton 2% (54) 23% (66) 9% (35) 27% (97) 0% (74) 7262016 Vote: Donald Trump 22% (63) 28% (208) 7% (29) 24% (77) 9% (63) 7402016 Vote: Someone else % (20) 28% (49) 22% (39) 28% (5) % (20) 792016 Vote: Didnt Vote 8% (99) 23% (29) 6% (88) 24% (33) 8% (00) 550Voted in 2014: Yes 2% (297) 26% (358) 9% (260) 26% (364) 9% (2) 40Voted in 2014: No 7% (39) 25% (99) 7% (32) 24% (93) 7% (37) 8002012 Vote: Barack Obama 23% (98) 26% (226) 8% (60) 26% (226) 7% (65) 8752012 Vote: Mitt Romney 20% (08) 30% (64) 7% (95) 25% (37) 8% (44) 5472012 Vote: Other 5% (4) 3% (29) 24% (22) 22% (2) 8% (8) 942012 Vote: Didn’t Vote 7% (5) 20% (38) 7% (4) 25% (73) 2% (42) 6824-Region: Northeast 22% (88) 23% (90) 8% (70) 25% (97) 3% (49) 3944-Region: Midwest 9% (87) 27% (27) 20% (9) 25% (4) 9% (44) 4624-Region: South 20% (65) 28% (228) 6% (34) 24% (20) 2% (96) 8254-Region: West 9% (96) 22% (2) 9% (97) 28% (46) 3% (69) 520Favorable of Trump 2% (98) 28% (259) 8% (65) 23% (26) 9% (87) 924Unfavorable of Trump 9% (26) 24% (279) 9% (23) 27% (34) % (23) 44



477

Table HR10_32




Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Very Favorable of Trump 24% (23) 29% (47) 3% (65) 24% (22) % (57) 55Somewhat Favorable of Trump 8% (75) 27% (2) 24% (00) 23% (93) 7% (29) 409Somewhat Unfavorable of Trump 20% (45) 28% (64) 8% (40) 26% (59) 9% (20) 228Very Unfavorable of Trump 9% (7) 23% (25) 9% (72) 28% (255) % (03) 96Frequent TVWatcher 2% (348) 26% (428) 8% (299) 24% (403) 0% (68) 646Frequent Movie Watchers 26% (257) 23% (229) 8% (82) 22% (26) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


478


Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former President Barack Obamas senior adviser, ValerieJarrett?


Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Gender: Male 29% (307) 32% (339) 7% (78) 22% (238) 062Gender: Female 27% (32) 32% (36) 8% (207) 23% (259) 39Age: 18-29 2% (05) 26% (28) 20% (99) 32% (58) 490Age: 30-44 3% (62) 3% (6) 7% (90) 2% (0) 524Age: 45-54 32% (3) 29% (8) 9% (78) 9% (79) 406Age: 55-64 33% (3) 36% (26) 5% (50) 6% (57) 346Age: 65+ 25% (09) 38% (66) 6% (68) 2% (93) 436Generation Z: 18-21 2% (24) 26% (53) 25% (50) 37% (74) 20Millennial: Age 22-37 30% (73) 26% (50) 8% (00) 26% (45) 568Generation X: Age 38-53 3% (86) 32% (96) 8% (09) 9% (7) 608Boomers: Age 54-72 3% (29) 36% (26) 5% (06) 8% (33) 79PID: Dem (no lean) 3% (24) 33% (257) 7% (29) 9% (43) 769PID: Ind (no lean) 28% (62) 29% (70) 8% (06) 25% (48) 586PID: Rep (no lean) 26% (26) 32% (274) 8% (50) 24% (206) 846PID/Gender: DemMen 3% () 32% (6) 8% (64) 20% (72) 362PID/Gender: DemWomen 32% (30) 35% (4) 6% (65) 7% (7) 407PID/Gender: Ind Men 27% (76) 33% (92) 8% (50) 22% (63) 28PID/Gender: Ind Women 28% (86) 26% (78) 8% (56) 28% (85) 305PID/Gender: Rep Men 29% (2) 3% (32) 5% (64) 25% (03) 49PID/Gender: Rep Women 22% (96) 33% (42) 20% (86) 24% (03) 427Ideo: Liberal (1-3) 35% (258) 32% (237) 6% (6) 7% (23) 735Ideo: Moderate (4) 25% (7) 35% (65) 7% (80) 23% (08) 470Ideo: Conservative (5-7) 29% (27) 33% (245) 7% (24) 2% (54) 740Educ: College 26% (392) 29% (437) 9% (283) 27% (40) 53Educ: Bachelors degree 33% (47) 38% (70) 4% (6) 5% (66) 444Educ: Post-grad 33% (80) 38% (93) 7% (4) 2% (30) 244



479

Table HR11



Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Income: Under 50k 26% (329) 28% (363) 9% (242) 27% (346) 280Income: 50k-100k 32% (96) 35% (25) 6% (00) 7% (08) 69Income: 100k+ 3% (94) 4% (22) 4% (42) 4% (43) 302Ethnicity: White 27% (472) 34% (58) 7% (300) 2% (370) 723Ethnicity: Hispanic 27% (95) 32% () 20% (69) 2% (74) 350Ethnicity: Afr. Am. 34% (94) 24% (66) 7% (47) 25% (67) 274Ethnicity: Other 26% (53) 26% (53) 9% (38) 29% (60) 204Relig: Protestant 29% (57) 38% (206) 3% (73) 9% (03) 539Relig: Roman Catholic 28% (07) 32% (2) 22% (84) 7% (66) 378Relig: Something Else 23% (5) 30% (66) 22% (49) 25% (54) 22Relig: Jewish 35% (20) 3% (8) 8% (0) 7% (0) 58Relig: Evangelical 27% (72) 34% (23) 5% (97) 23% (44) 626Relig: Non-Evang. Catholics 30% (67) 34% (88) 9% (07) 7% (98) 559Relig: All Christian 29% (339) 34% (40) 7% (203) 20% (242) 85Relig: All Non-Christian 23% (5) 30% (66) 22% (49) 25% (54) 22Community: Urban 26% (44) 28% (55) 8% (00) 27% (47) 546Community: Suburban 32% (320) 34% (334) 7% (67) 8% (76) 997Community: Rural 24% (55) 32% (2) 8% (8) 26% (74) 658Employ: Private Sector 32% (228) 35% (248) 5% (08) 8% (26) 70Employ: Government 25% (45) 34% (60) 2% (37) 20% (36) 77Employ: Self-Employed 32% (65) 3% (62) 9% (38) 9% (38) 203Employ: Homemaker 26% (32) 3% (40) 20% (26) 23% (28) 26Employ: Student 9% (20) 20% (2) 23% (24) 38% (40) 06Employ: Retired 29% (34) 37% (7) 3% (6) 2% (95) 460Employ: Unemployed 24% (43) 25% (44) 22% (40) 30% (53) 79Employ: Other 22% (53) 22% (54) 22% (52) 34% (80) 239Military HH: Yes 30% (2) 37% (38) 7% (64) 7% (63) 376Military HH: No 28% (508) 3% (563) 8% (32) 24% (434) 825RD/WT: Right Direction 25% (230) 3% (288) 9% (79) 24% (226) 922RD/WT: Wrong Track 30% (389) 32% (42) 6% (206) 2% (27) 279


480




Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Trump Job Approve 26% (246) 33% (3) 8% (68) 23% (23) 937Trump Job Disapprove 32% (367) 32% (364) 6% (88) 20% (228) 47Trump Job Strongly Approve 3% (5) 30% (5) 5% (73) 24% (9) 494Trump Job Somewhat Approve 2% (95) 36% (60) 2% (94) 2% (94) 443Trump Job Somewhat Disapprove 23% (77) 33% (0) 20% (67) 24% (82) 336Trump Job Strongly Disapprove 36% (290) 3% (254) 5% (2) 8% (46) 8#1 Issue: Economy 27% (70) 30% (92) 9% (9) 24% (5) 632#1 Issue: Security 26% (79) 39% (7) 8% (55) 7% (53) 304#1 Issue: Health Care 28% (98) 3% (08) 9% (69) 22% (79) 354#1 Issue: Medicare / Social Security 30% (08) 32% (6) 6% (58) 23% (83) 366#1 Issue: Women’s Issues 43% (64) 24% (37) 5% (23) 7% (26) 49#1 Issue: Education 23% (37) 33% (54) 6% (25) 29% (46) 62#1 Issue: Energy 26% (28) 32% (35) 9% (2) 22% (24) 08#1 Issue: Other 28% (35) 33% (42) 2% (5) 27% (34) 272016 Vote: Hillary Clinton 34% (250) 34% (244) 6% (3) 6% (8) 7262016 Vote: Donald Trump 29% (26) 35% (257) 6% (6) 20% (5) 7402016 Vote: Someone else 24% (42) 34% (6) 2% (38) 2% (38) 792016 Vote: Didnt Vote 20% (09) 25% (35) 2% (7) 34% (88) 550Voted in 2014: Yes 33% (456) 34% (470) 7% (234) 7% (24) 40Voted in 2014: No 20% (63) 29% (230) 9% (5) 32% (256) 8002012 Vote: Barack Obama 36% (38) 32% (282) 7% (50) 4% (25) 8752012 Vote: Mitt Romney 27% (49) 36% (94) 5% (82) 22% (22) 5472012 Vote: Other 23% (2) 36% (34) 23% (22) 8% (7) 942012 Vote: Didn’t Vote 9% (3) 28% (88) 9% (30) 34% (233) 6824-Region: Northeast 34% (35) 3% (24) 6% (65) 8% (70) 3944-Region: Midwest 25% (4) 33% (52) 9% (88) 23% (08) 4624-Region: South 27% (226) 33% (272) 7% (4) 22% (85) 8254-Region: West 28% (44) 29% (52) 7% (9) 26% (34) 520Favorable of Trump 27% (246) 33% (305) 8% (63) 23% (20) 924Unfavorable of Trump 32% (36) 32% (369) 6% (84) 20% (230) 44



481

Table HR11



Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Very Favorable of Trump 29% (5) 30% (56) 6% (82) 24% (26) 55Somewhat Favorable of Trump 23% (95) 36% (49) 20% (8) 2% (84) 409Somewhat Unfavorable of Trump 20% (46) 37% (84) 7% (38) 26% (60) 228Very Unfavorable of Trump 34% (36) 3% (285) 6% (45) 9% (7) 96Frequent TVWatcher 32% (52) 33% (536) 7% (28) 9% (308) 646Frequent Movie Watchers 3% (303) 30% (298) 8% (74) 22% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


482


Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk

Demographic

Following RoseanneBarrs tweet, it wouldbe best for ABC to

cancel allRoseanne-related

content.


rebootRoseanne-relatedcontent without

Roseanne Barr as acast member.

FollowingRoseanne Barrstweet, it is not

necessary for ABCto take any action.


Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Gender: Male 25% (269) 2% (29) 32% (338) 22% (23) 057Gender: Female 27% (306) 23% (265) 25% (282) 25% (285) 38Age: 18-29 24% (6) 24% (7) 24% (8) 27% (32) 484Age: 30-44 25% (29) 20% (07) 3% (6) 24% (27) 524Age: 45-54 25% (02) 2% (83) 32% (30) 22% (90) 406Age: 55-64 26% (89) 20% (69) 35% (9) 9% (67) 345Age: 65+ 32% (39) 24% (07) 2% (9) 23% (99) 436Generation Z: 18-21 2% (42) 23% (46) 25% (5) 3% (62) 20Millennial: Age 22-37 24% (37) 22% (22) 28% (57) 26% (46) 562Generation X: Age 38-53 26% (6) 2% (27) 3% (87) 22% (33) 608Boomers: Age 54-72 28% (204) 23% (64) 29% (209) 20% (42) 78PID: Dem (no lean) 36% (279) 3% (24) 4% (09) 8% (40) 768PID: Ind (no lean) 23% (36) 22% (27) 30% (75) 25% (44) 582PID: Rep (no lean) 9% (60) 4% (6) 40% (337) 27% (232) 844PID/Gender: DemMen 38% (39) 27% (00) 6% (56) 9% (68) 362PID/Gender: DemWomen 35% (40) 35% (4) 3% (52) 8% (72) 406PID/Gender: Ind Men 2% (57) 25% (68) 33% (93) 2% (59) 277PID/Gender: Ind Women 26% (79) 9% (59) 27% (82) 28% (85) 305PID/Gender: Rep Men 8% (73) 2% (5) 45% (89) 25% (04) 48PID/Gender: Rep Women 20% (87) 5% (65) 34% (47) 30% (28) 427



483

Table HR12


Demographic



content.







Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Ideo: Liberal (1-3) 36% (266) 34% (248) 3% (96) 7% (23) 733Ideo: Moderate (4) 27% (24) 23% (08) 29% (35) 22% (02) 469Ideo: Conservative (5-7) 9% (38) 4% (04) 45% (333) 22% (60) 735Educ: College 24% (365) 20% (304) 28% (428) 27% (409) 506Educ: Bachelors degree 30% (33) 28% (23) 26% (7) 6% (7) 444Educ: Post-grad 32% (77) 23% (55) 3% (75) 5% (36) 244Income: Under 50k 26% (332) 22% (28) 25% (36) 27% (346) 274Income: 50k-100k 25% (56) 23% (4) 33% (204) 9% (8) 68Income: 100k+ 29% (87) 2% (62) 33% (0) 7% (52) 302Ethnicity: White 24% (43) 2% (360) 3% (529) 24% (420) 72Ethnicity: Hispanic 25% (86) 26% (88) 32% (0) 8% (6) 345Ethnicity: Afr. Am. 38% (02) 29% (78) 4% (39) 9% (5) 269Ethnicity: Other 29% (60) 23% (46) 26% (52) 22% (46) 204Relig: Protestant 23% (24) 22% (8) 33% (79) 22% (7) 538Relig: Roman Catholic 23% (86) 28% (03) 28% (06) 2% (78) 373Relig: Something Else 26% (58) 9% (42) 26% (58) 28% (63) 22Relig: Jewish 3% (8) 29% (7) 27% (6) 3% (8) 58Relig: Evangelical 27% (65) 6% (97) 33% (204) 25% (53) 620Relig: Non-Evang. Catholics 22% (24) 29% (62) 29% (59) 20% (4) 558Relig: All Christian 25% (289) 22% (259) 3% (364) 23% (267) 78Relig: All Non-Christian 26% (58) 9% (42) 26% (58) 28% (63) 22


484



Demographic



content.







Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Community: Urban 28% (53) 26% (4) 24% (30) 22% (2) 546Community: Suburban 28% (282) 23% (228) 29% (287) 20% (95) 992Community: Rural 2% (40) 7% (4) 3% (203) 30% (99) 656Employ: Private Sector 24% (72) 23% (62) 32% (225) 2% (50) 70Employ: Government 23% (40) 25% (43) 25% (43) 27% (47) 73Employ: Self-Employed 27% (54) 20% (40) 32% (65) 22% (44) 203Employ: Homemaker 2% (27) 22% (28) 30% (38) 26% (33) 26Employ: Student 29% (3) 9% (20) 27% (28) 25% (27) 06Employ: Retired 32% (49) 23% (07) 23% (06) 2% (98) 460Employ: Unemployed 2% (37) 23% (40) 25% (45) 3% (56) 78Employ: Other 27% (64) 8% (43) 29% (70) 26% (62) 238Military HH: Yes 27% (00) 2% (80) 33% (2) 9% (70) 37Military HH: No 26% (474) 22% (404) 27% (499) 24% (446) 823RD/WT: Right Direction 7% (59) 4% (29) 42% (382) 27% (247) 97RD/WT: Wrong Track 33% (46) 28% (354) 9% (238) 2% (269) 277Trump Job Approve 8% (7) 3% (8) 45% (420) 24% (228) 936Trump Job Disapprove 34% (390) 3% (355) 7% (88) 8% (207) 4Trump Job Strongly Approve 5% (75) 9% (45) 52% (255) 24% (7) 493Trump Job Somewhat Approve 22% (96) 6% (72) 37% (64) 25% () 443Trump Job Somewhat Disapprove 24% (79) 27% (89) 24% (79) 25% (84) 33Trump Job Strongly Disapprove 38% (32) 33% (266) 4% (09) 5% (23) 80



485

Table HR12


Demographic



content.







Adults 26% (575) 22% (483) 28% (620) 24% (56) 294#1 Issue: Economy 24% (53) 9% (8) 35% (222) 22% (39) 632#1 Issue: Security 7% (53) 6% (49) 45% (35) 22% (66) 303#1 Issue: Health Care 26% (9) 28% (98) 9% (68) 27% (97) 353#1 Issue: Medicare / Social Security 32% (8) 24% (89) 2% (77) 22% (82) 366#1 Issue: Women’s Issues 42% (6) 28% (40) 6% (23) 4% (2) 45#1 Issue: Education 25% (40) 25% (4) 23% (37) 26% (42) 6#1 Issue: Energy 29% (3) 9% (20) 29% (3) 24% (25) 08#1 Issue: Other 22% (28) 23% (29) 2% (26) 35% (44) 272016 Vote: Hillary Clinton 37% (268) 33% (24) 4% (04) 5% (2) 7252016 Vote: Donald Trump 8% (29) 3% (97) 47% (342) 23% (68) 7362016 Vote: Someone else 23% (42) 24% (43) 27% (49) 25% (45) 792016 Vote: Didnt Vote 24% (33) 8% (0) 23% (25) 35% (90) 549Voted in 2014: Yes 27% (383) 23% (325) 30% (47) 9% (270) 395Voted in 2014: No 24% (92) 20% (59) 25% (203) 3% (246) 7992012 Vote: Barack Obama 36% (30) 30% (259) 9% (64) 6% (36) 8702012 Vote: Mitt Romney 7% (95) 3% (74) 44% (238) 26% (40) 5472012 Vote: Other 8% (7) 4% (4) 44% (42) 23% (22) 942012 Vote: Didn’t Vote 22% (53) 20% (36) 26% (75) 32% (28) 684-Region: Northeast 30% (8) 27% (07) 24% (94) 8% (7) 3894-Region: Midwest 22% (02) 22% (00) 30% (39) 26% (2) 4624-Region: South 27% (224) 9% (55) 29% (237) 25% (207) 8234-Region: West 25% (3) 24% (23) 29% (49) 23% (7) 520


486



Demographic



content.







Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Favorable of Trump 7% (60) 3% (5) 45% (47) 25% (226) 98Unfavorable of Trump 34% (384) 3% (356) 6% (87) 9% (26) 43Very Favorable of Trump 7% (84) 0% (5) 48% (247) 25% (28) 50Somewhat Favorable of Trump 9% (76) 6% (64) 42% (70) 24% (98) 408Somewhat Unfavorable of Trump 2% (48) 27% (60) 27% (6) 25% (57) 227Very Unfavorable of Trump 37% (336) 32% (296) 4% (26) 7% (58) 96Frequent TVWatcher 27% (437) 24% (394) 28% (462) 2% (348) 64Frequent Movie Watchers 26% (253) 22% (222) 3% (304) 2% (20) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



487

Table HR13

Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 following Roseanne Barrs tweet and announced they arereplacing the show with The Conners, a reboot about Roseannes family, this month. How likely are you to watch this reboot?



Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Gender: Male % (8) 8% (87) 20% (208) 42% (449) 9% (00) 062Gender: Female 5% (69) 9% (2) 7% (94) 4% (469) 8% (95) 39Age: 18-29 8% (4) 2% (04) 2% (0) 33% (62) 7% (8) 490Age: 30-44 6% (84) 8% (94) 8% (93) 40% (209) 8% (44) 524Age: 45-54 6% (64) 20% (83) 8% (74) 40% (64) 5% (2) 406Age: 55-64 6% (56) 3% (44) 5% (52) 50% (7) 6% (22) 346Age: 65+ 0% (42) 7% (74) 9% (82) 49% (22) 6% (27) 436Generation Z: 18-21 3% (5) 20% (4) 24% (48) 32% (64) 22% (43) 20Millennial: Age 22-37 3% (76) 20% () 8% (03) 38% (23) % (64) 568Generation X: Age 38-53 6% (00) 20% (2) 8% (0) 39% (238) 6% (38) 608Boomers: Age 54-72 4% (97) 6% (4) 6% (8) 48% (345) 6% (45) 79PID: Dem (no lean) 6% (23) 2% (63) 20% (50) 35% (272) 8% (60) 769PID: Ind (no lean) 2% (69) 8% (04) 20% (7) 42% (244) 9% (5) 586PID: Rep (no lean) % (95) 5% (30) 6% (35) 48% (403) 0% (83) 846PID/Gender: DemMen 2% (45) 2% (76) 20% (74) 38% (39) 8% (28) 362PID/Gender: DemWomen 9% (78) 2% (87) 9% (77) 33% (32) 8% (32) 407PID/Gender: Ind Men 8% (23) 7% (49) 24% (68) 42% (8) 8% (22) 28PID/Gender: Ind Women 5% (46) 8% (56) 6% (49) 4% (26) 9% (29) 305PID/Gender: Rep Men 2% (50) 5% (62) 6% (66) 46% (92) 2% (49) 49PID/Gender: Rep Women % (46) 6% (68) 6% (69) 49% (2) 8% (34) 427Ideo: Liberal (1-3) 7% (27) 22% (64) 7% (23) 36% (264) 8% (56) 735Ideo: Moderate (4) % (50) 20% (92) 23% (06) 40% (88) 7% (34) 470Ideo: Conservative (5-7) 0% (77) 4% (07) 8% (36) 50% (367) 7% (52) 740Educ: College 3% (99) 9% (293) 8% (265) 39% (593) % (63) 53Educ: Bachelors degree 3% (58) 5% (68) 2% (92) 46% (204) 5% (2) 444Educ: Post-grad 2% (30) 5% (37) 9% (46) 50% (2) 4% (0) 244


488





Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Income: Under 50k 5% (97) 8% (234) 6% (203) 39% (500) % (45) 280Income: 50k-100k 0% (62) 8% (4) 2% (3) 45% (277) 6% (35) 69Income: 100k+ 9% (29) 6% (50) 23% (68) 47% (4) 5% (5) 302Ethnicity: White 3% (226) 8% (32) 8% (30) 43% (743) 8% (40) 723Ethnicity: Hispanic 4% (49) 23% (79) 8% (64) 34% (20) % (38) 350Ethnicity: Afr. Am. % (3) 8% (49) 22% (6) 37% (0) 2% (32) 274Ethnicity: Other 5% (30) 9% (38) 20% (40) 36% (74) % (23) 204Relig: Protestant % (59) 5% (82) 8% (99) 50% (27) 5% (27) 539Relig: Roman Catholic 6% (60) 9% (73) 20% (76) 35% (34) 9% (35) 378Relig: Something Else 3% (29) 6% (36) 5% (34) 42% (93) 2% (27) 22Relig: Jewish 9% () 8% (0) 7% (0) 46% (27) % (0) 58Relig: Evangelical 4% (85) 6% (00) 2% (33) 43% (267) 7% (42) 626Relig: Non-Evang. Catholics 2% (67) 20% (0) 9% (07) 4% (232) 8% (43) 559Relig: All Christian 3% (52) 8% (20) 20% (240) 42% (499) 7% (85) 85Relig: All Non-Christian 3% (29) 6% (36) 5% (34) 42% (93) 2% (27) 22Community: Urban 3% (72) 9% (05) 7% (92) 39% (2) 2% (65) 546Community: Suburban 2% (2) 7% (67) 20% (99) 44% (44) 7% (68) 997Community: Rural 4% (94) 9% (26) 7% () 40% (266) 9% (6) 658Employ: Private Sector 5% (09) 20% (40) 20% (42) 40% (28) 5% (38) 70Employ: Government 8% (5) 20% (36) 7% (30) 46% (8) 9% (5) 77Employ: Self-Employed 2% (25) 8% (36) 20% (4) 4% (84) 8% (7) 203Employ: Homemaker 2% (5) 26% (32) % (4) 44% (55) 8% (9) 26Employ: Student 4% (4) 4% (4) 9% (20) 48% (5) 6% (7) 06Employ: Retired % (5) 6% (76) 9% (88) 47% (28) 6% (27) 460Employ: Unemployed 4% (25) 9% (35) 4% (25) 36% (64) 7% (30) 79Employ: Other 8% (43) 2% (29) 8% (42) 35% (84) 7% (4) 239Military HH: Yes 3% (50) 8% (66) 20% (74) 45% (68) 5% (8) 376Military HH: No 3% (237) 8% (332) 8% (329) 4% (75) 0% (77) 825RD/WT: Right Direction % (0) 7% (54) 6% (48) 47% (438) 9% (8) 922RD/WT: Wrong Track 5% (86) 9% (244) 20% (254) 38% (480) 9% (4) 279



489

Table HR13




Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Trump Job Approve % (03) 6% (48) 6% (50) 50% (47) 7% (65) 937Trump Job Disapprove 5% (76) 20% (233) 2% (240) 36% (45) 7% (83) 47Trump Job Strongly Approve % (55) 4% (68) 5% (74) 53% (263) 7% (34) 494Trump Job Somewhat Approve % (48) 8% (80) 7% (76) 47% (208) 7% (32) 443Trump Job Somewhat Disapprove 2% (40) 20% (66) 24% (8) 34% (6) 0% (33) 336Trump Job Strongly Disapprove 7% (36) 2% (66) 20% (59) 37% (299) 6% (50) 8#1 Issue: Economy % (7) 9% (23) 9% (7) 44% (275) 7% (46) 632#1 Issue: Security 8% (26) 5% (45) 8% (55) 52% (59) 6% (20) 304#1 Issue: Health Care 7% (6) 7% (60) 9% (68) 36% (27) % (38) 354#1 Issue: Medicare / Social Security 9% (69) 7% (64) 5% (55) 40% (46) 9% (32) 366#1 Issue: Women’s Issues 9% (29) 5% (22) 27% (4) 32% (48) 6% (9) 49#1 Issue: Education 9% (5) 25% (40) 8% (29) 36% (57) 2% (20) 62#1 Issue: Energy 6% (6) 2% (23) 20% (2) 43% (47) 0% () 08#1 Issue: Other 8% () 7% (22) 3% (7) 47% (59) 5% (9) 272016 Vote: Hillary Clinton 6% (9) 2% (54) 9% (4) 37% (267) 6% (44) 7262016 Vote: Donald Trump 2% (86) 4% (02) 8% (35) 50% (37) 6% (47) 7402016 Vote: Someone else % (9) 5% (27) 8% (32) 47% (84) 9% (7) 792016 Vote: Didnt Vote % (63) 2% (4) 7% (92) 35% (94) 6% (87) 550Voted in 2014: Yes 4% (96) 8% (252) 9% (260) 44% (6) 6% (82) 40Voted in 2014: No % (9) 8% (46) 8% (43) 38% (307) 4% (3) 8002012 Vote: Barack Obama 7% (48) 20% (77) 20% (7) 38% (332) 5% (47) 8752012 Vote: Mitt Romney 0% (54) 3% (74) 8% (99) 53% (290) 6% (30) 5472012 Vote: Other % (0) 0% (0) 24% (23) 48% (45) 6% (6) 942012 Vote: Didn’t Vote % (74) 20% (36) 6% (09) 37% (250) 6% (2) 6824-Region: Northeast 5% (6) 23% (90) 7% (67) 37% (44) 8% (3) 3944-Region: Midwest 5% (68) 9% (89) 6% (72) 4% (9) 9% (42) 4624-Region: South 2% (95) 7% (38) 20% (69) 42% (349) 9% (74) 8254-Region: West 2% (63) 6% (82) 8% (95) 45% (233) 9% (48) 520Favorable of Trump % (99) 5% (38) 8% (66) 50% (463) 6% (57) 924Unfavorable of Trump 5% (76) 2% (243) 20% (223) 36% (46) 8% (86) 44


490





Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Very Favorable of Trump % (57) 3% (68) 6% (84) 53% (273) 6% (33) 55Somewhat Favorable of Trump 0% (42) 7% (70) 20% (83) 46% (90) 6% (25) 409Somewhat Unfavorable of Trump 3% (29) 26% (60) 8% (4) 33% (76) 0% (23) 228Very Unfavorable of Trump 6% (47) 20% (83) 20% (82) 37% (34) 7% (64) 96Frequent TVWatcher 4% (233) 20% (327) 9% (37) 40% (656) 7% (4) 646Frequent Movie Watchers 6% (57) 9% (86) 9% (90) 39% (385) 7% (72) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



491

Table HR14_1

Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Roseanne Barr

DemographicMuch morefavorable

Somewhatmore

favorableNo differenceeither way

Somewhatless favorable

Much lessfavorable


Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220Gender: Male 9% (00) 7% (79) 34% (366) % (22) 27% (284) % (2) 062Gender: Female 6% (67) 4% (48) 37% (422) 2% (32) 30% (337) 2% (33) 39Age: 18-29 9% (44) % (56) 27% (33) 2% (60) 25% (2) 5% (75) 490Age: 30-44 0% (5) 6% (3) 36% (90) % (58) 24% (25) 3% (69) 524Age: 45-54 0% (39) 4% (6) 40% (64) 2% (48) 27% (09) 8% (3) 406Age: 55-64 5% (8) 3% (0) 4% (42) % (37) 32% (0) 8% (29) 346Age: 65+ 4% (5) 3% (3) 37% (6) % (50) 36% (56) 0% (42) 436Generation Z: 18-21 5% () 5% (3) 26% (5) % (22) 24% (48) 9% (38) 20Millennial: Age 22-37 % (6) 7% (43) 3% (77) 2% (67) 25% (39) 4% (8) 568Generation X: Age 38-53 0% (60) 5% (30) 39% (237) 2% (73) 25% (54) 9% (54) 608Boomers: Age 54-72 5% (34) 3% (9) 39% (278) % (82) 34% (242) 9% (63) 79PID: Dem (no lean) 6% (50) 5% (39) 26% (99) 3% (99) 42% (39) 8% (63) 769PID: Ind (no lean) 5% (3) 6% (35) 39% (229) 2% (72) 26% (54) % (64) 586PID: Rep (no lean) 0% (86) 6% (52) 43% (360) 0% (83) 7% (47) 4% (8) 846PID/Gender: DemMen 8% (30) 5% (9) 2% (75) 4% (5) 44% (58) 8% (30) 362PID/Gender: DemWomen 5% (20) 5% (20) 3% (24) 2% (48) 40% (6) 8% (33) 407PID/Gender: Ind Men 5% (5) 9% (24) 43% (20) % (30) 24% (68) 8% (23) 28PID/Gender: Ind Women 5% (6) 4% () 36% (09) 4% (42) 28% (86) 4% (4) 305PID/Gender: Rep Men 3% (55) 8% (35) 4% (7) 0% (4) 4% (57) 4% (59) 49PID/Gender: Rep Women 7% (3) 4% (7) 44% (89) 0% (42) 2% (89) 4% (59) 427Ideo: Liberal (1-3) 7% (52) 6% (4) 24% (74) 3% (93) 43% (38) 8% (57) 735Ideo: Moderate (4) 5% (25) 4% (9) 4% (9) 5% (72) 25% (8) 0% (45) 470Ideo: Conservative (5-7) 9% (63) 8% (57) 46% (337) 0% (75) 9% (38) 9% (69) 740Educ: College 9% (37) 6% (90) 36% (548) % (60) 25% (372) 4% (206) 53Educ: Bachelors degree 3% (5) 4% (6) 36% (58) 6% (69) 36% (59) 6% (27) 444Educ: Post-grad 6% (5) 8% (2) 34% (82) 0% (24) 37% (89) 5% (2) 244


492




Somewhatmore



Much lessfavorable


Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220Income: Under 50k 9% (7) 6% (73) 34% (440) % (42) 26% (338) 3% (69) 280Income: 50k-100k 6% (37) 7% (4) 40% (245) 2% (72) 28% (72) 8% (52) 69Income: 100k+ 4% (3) 4% (2) 34% (03) 3% (39) 36% (0) 8% (25) 302Ethnicity: White 7% (9) 5% (85) 38% (659) % (88) 28% (479) % (93) 723Ethnicity: Hispanic % (39) 3% (44) 3% (08) 7% (25) 25% (88) 3% (45) 350Ethnicity: Afr. Am. 8% (2) 7% (20) 27% (75) 6% (43) 3% (86) % (30) 274Ethnicity: Other 3% (27) % (22) 27% (54) % (23) 27% (56) % (22) 204Relig: Protestant 6% (32) 5% (28) 4% (223) 4% (75) 25% (35) 8% (45) 539Relig: Roman Catholic % (43) 6% (22) 36% (36) % (4) 25% (95) % (4) 378Relig: Something Else 7% (6) 5% (0) 34% (74) 2% (26) 3% (68) 3% (28) 22Relig: Jewish 6% (3) 4% (2) 29% (7) 4% (8) 39% (23) 8% (5) 58Relig: Evangelical 0% (64) 7% (42) 40% (253) 9% (58) 24% (48) 0% (60) 626Relig: Non-Evang. Catholics 6% (35) 5% (29) 36% (202) 5% (83) 27% (52) 0% (58) 559Relig: All Christian 8% (00) 6% (72) 38% (456) 2% (4) 25% (300) 0% (8) 85Relig: All Non-Christian 7% (6) 5% (0) 34% (74) 2% (26) 3% (68) 3% (28) 22Community: Urban 0% (57) 6% (32) 32% (72) 0% (53) 32% (73) % (59) 546Community: Suburban 5% (5) 6% (55) 38% (377) 4% (42) 28% (283) 9% (89) 997Community: Rural 9% (59) 6% (39) 36% (239) 9% (59) 25% (64) 5% (97) 658Employ: Private Sector 8% (57) 7% (47) 36% (258) 4% (96) 26% (84) 9% (67) 70Employ: Government 5% (9) 9% (5) 38% (67) 9% (5) 27% (47) 3% (23) 77Employ: Self-Employed % (22) 6% (3) 37% (75) 0% (20) 30% (60) 7% (3) 203Employ: Homemaker 8% (0) 6% (8) 42% (52) % (4) 2% (27) 2% (5) 26Employ: Student 6% (7) 8% (8) 25% (27) 5% (6) 28% (30) 7% (8) 06Employ: Retired 4% (8) 3% (5) 38% (74) 2% (55) 35% (6) 8% (37) 460Employ: Unemployed 2% (22) 4% (7) 36% (64) 5% (9) 28% (5) 5% (27) 79Employ: Other 9% (23) 5% (2) 30% (72) 2% (28) 25% (60) 9% (45) 239Military HH: Yes 9% (35) 7% (26) 35% (32) 2% (45) 30% () 7% (27) 376Military HH: No 7% (32) 5% (00) 36% (656) % (208) 28% (509) 2% (29) 825



493

Table HR14_1



Somewhatmore



Much lessfavorable


Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220RD/WT: Right Direction % (98) 8% (74) 44% (405) 9% (83) 6% (48) 2% (4) 922RD/WT: Wrong Track 5% (69) 4% (53) 30% (384) 3% (70) 37% (472) 0% (3) 279Trump Job Approve % (00) 8% (7) 47% (438) 9% (86) 6% (49) 0% (93) 937Trump Job Disapprove 5% (6) 5% (53) 27% (33) 4% (58) 40% (459) 9% (02) 47Trump Job Strongly Approve 6% (80) 8% (39) 47% (230) 6% (30) 4% (69) 0% (47) 494Trump Job Somewhat Approve 5% (20) 7% (32) 47% (208) 3% (56) 8% (8) 0% (46) 443Trump Job Somewhat Disapprove 4% (4) 6% (2) 30% (0) 9% (65) 27% (9) 3% (43) 336Trump Job Strongly Disapprove 6% (47) 4% (32) 26% (22) 2% (93) 45% (367) 7% (59) 8#1 Issue: Economy 6% (38) 7% (44) 40% (254) 3% (85) 23% (48) 0% (64) 632#1 Issue: Security 8% (25) 6% (9) 45% (36) 8% (24) 25% (75) 8% (26) 304#1 Issue: Health Care 8% (28) 3% (2) 34% (9) 2% (44) 30% (05) 3% (46) 354#1 Issue: Medicare / Social Security 8% (29) 4% (4) 35% (27) % (40) 3% (5) % (40) 366#1 Issue: Women’s Issues 0% (4) 0% (5) 23% (35) 8% (2) 43% (64) 5% (8) 49#1 Issue: Education 9% (4) 6% (0) 29% (47) 3% (22) 26% (4) 7% (27) 62#1 Issue: Energy % (2) 7% (8) 29% (3) 4% (5) 26% (28) 2% (3) 08#1 Issue: Other 6% (7) 3% (3) 32% (40) 9% (2) 34% (43) 7% (22) 272016 Vote: Hillary Clinton 5% (39) 3% (24) 27% (93) 3% (93) 44% (37) 8% (6) 7262016 Vote: Donald Trump 0% (74) 7% (53) 47% (347) 0% (72) 7% (23) 0% (7) 7402016 Vote: Someone else 3% (5) 2% (4) 40% (72) 4% (25) 29% (52) % (20) 792016 Vote: Didnt Vote 9% (49) 8% (43) 32% (76) % (62) 23% (28) 7% (93) 550Voted in 2014: Yes 8% (08) 5% (75) 36% (506) 2% (67) 30% (43) 9% (3) 40Voted in 2014: No 7% (59) 6% (5) 35% (283) % (86) 26% (207) 4% (4) 8002012 Vote: Barack Obama 7% (64) 5% (4) 29% (252) 3% (7) 39% (34) 7% (60) 8752012 Vote: Mitt Romney 9% (47) 6% (3) 47% (255) % (6) 8% (97) 0% (56) 5472012 Vote: Other 3% (3) 6% (5) 57% (54) 3% (3) 8% (7) 2% (2) 942012 Vote: Didn’t Vote 8% (53) 7% (49) 33% (228) % (72) 24% (63) 7% (8) 682


494




Somewhatmore



Much lessfavorable


Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 2204-Region: Northeast 7% (28) 6% (24) 32% (26) 3% (50) 32% (27) 0% (38) 3944-Region: Midwest 6% (26) 5% (24) 40% (83) 3% (6) 26% (9) % (50) 4624-Region: South 8% (70) 7% (58) 37% (308) % (90) 26% (2) % (88) 8254-Region: West 8% (44) 4% (20) 33% (72) 0% (53) 3% (63) 3% (69) 520Favorable of Trump % (97) 7% (69) 46% (427) 0% (89) 6% (52) 0% (9) 924Unfavorable of Trump 6% (64) 4% (48) 29% (332) 3% (52) 40% (457) 8% (90) 44Very Favorable of Trump 6% (84) 8% (39) 47% (24) 6% (29) 4% (74) 9% (48) 55Somewhat Favorable of Trump 3% (3) 7% (30) 45% (86) 5% (60) 9% (78) % (43) 409Somewhat Unfavorable of Trump 7% (6) 6% (4) 36% (82) 8% (4) 24% (55) 9% (20) 228Very Unfavorable of Trump 5% (48) 4% (34) 27% (250) 2% () 44% (402) 8% (7) 96Frequent TVWatcher 7% (20) 5% (89) 36% (595) 2% (200) 29% (476) 0% (65) 646Frequent Movie Watchers 0% (02) 6% (62) 35% (350) % (0) 26% (254) % () 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



495

Table HR14_4

Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?ABC


Somewhatmore



Much lessfavorable


Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220Gender: Male 2% (27) 4% (46) 35% (373) 4% (54) 5% (60) 0% (02) 062Gender: Female 2% (36) 4% (57) 4% (466) % (2) 2% (39) % (20) 39Age: 18-29 5% (73) 7% (85) 32% (55) 2% (6) 9% (44) 5% (72) 490Age: 30-44 2% (6) 3% (66) 40% (208) % (57) 4% (73) % (58) 524Age: 45-54 2% (47) 3% (54) 36% (45) 4% (58) 8% (72) 8% (3) 406Age: 55-64 % (39) 3% (43) 40% (38) 4% (47) 6% (57) 6% (2) 346Age: 65+ 0% (43) 3% (55) 44% (93) 2% (52) 2% (54) 9% (40) 436Generation Z: 18-21 2% (24) 5% (30) 30% (6) 4% (27) 0% (20) 9% (39) 20Millennial: Age 22-37 4% (80) 6% (90) 35% (200) 2% (7) 0% (60) 2% (68) 568Generation X: Age 38-53 % (68) 3% (80) 38% (232) 2% (74) 7% (03) 8% (5) 608Boomers: Age 54-72 2% (83) 4% (98) 4% (294) 2% (87) 4% (0) 8% (55) 79PID: Dem (no lean) 9% (44) 8% (40) 40% (307) 8% (64) 6% (44) 9% (70) 769PID: Ind (no lean) 9% (53) 3% (76) 43% (25) 2% (70) 4% (80) 9% (56) 586PID: Rep (no lean) 8% (65) 0% (87) 33% (280) 7% (4) 2% (76) % (97) 846PID/Gender: DemMen 20% (7) 6% (59) 38% (39) 9% (34) 6% (23) 0% (36) 362PID/Gender: DemWomen 8% (73) 20% (8) 4% (68) 7% (30) 5% (2) 8% (33) 407PID/Gender: Ind Men 8% (2) 2% (33) 44% (24) 5% (42) 5% (4) 7% (20) 28PID/Gender: Ind Women % (32) 4% (43) 42% (28) 9% (28) 3% (39) 2% (35) 305PID/Gender: Rep Men 8% (34) 3% (54) 26% () 9% (78) 23% (96) % (46) 49PID/Gender: Rep Women 7% (3) 8% (33) 40% (70) 5% (63) 9% (80) 2% (5) 427Ideo: Liberal (1-3) 9% (38) 8% (35) 39% (290) 9% (67) 6% (44) 8% (62) 735Ideo: Moderate (4) % (54) 4% (65) 47% (222) 2% (59) 8% (36) 8% (35) 470Ideo: Conservative (5-7) 6% (48) 2% (88) 32% (235) 8% (32) 24% (80) 8% (57) 740Educ: College 2% (77) 2% (80) 37% (565) 3% (95) 4% (24) 2% (82) 53Educ: Bachelors degree % (50) 8% (8) 4% (83) 2% (55) % (5) 5% (24) 444Educ: Post-grad 4% (35) 7% (42) 37% (9) 0% (25) 4% (35) 7% (6) 244


496




Somewhatmore



Much lessfavorable


Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220Income: Under 50k 3% (69) 3% (69) 38% (480) 2% (55) 3% (63) % (43) 280Income: 50k-100k % (67) 4% (87) 37% (229) 3% (8) 7% (03) 8% (52) 69Income: 100k+ 9% (27) 5% (46) 43% (30) 3% (39) % (34) 9% (27) 302Ethnicity: White 9% (6) 3% (27) 4% (698) 3% (29) 5% (254) 0% (74) 723Ethnicity: Hispanic 8% (63) 4% (47) 32% (3) % (38) 3% (47) 2% (42) 350Ethnicity: Afr. Am. 24% (67) 20% (56) 30% (83) 8% (22) 7% (8) % (29) 274Ethnicity: Other 7% (35) 4% (29) 28% (58) 7% (35) 4% (28) 9% (9) 204Relig: Protestant % (60) 2% (67) 38% (206) 3% (69) 8% (97) 7% (40) 539Relig: Roman Catholic 4% (52) 3% (47) 39% (48) 4% (54) 2% (44) 9% (33) 378Relig: Something Else 9% (9) 7% (38) 38% (84) 9% (20) 4% (3) 3% (29) 22Relig: Jewish 3% (8) 5% (9) 47% (27) 8% (5) 8% (4) 9% (5) 58Relig: Evangelical 5% (96) 2% (74) 37% (234) 2% (73) 6% (03) 7% (45) 626Relig: Non-Evang. Catholics % (60) 3% (72) 4% (229) 3% (74) 3% (7) 0% (54) 559Relig: All Christian 3% (57) 2% (46) 39% (463) 2% (47) 5% (74) 8% (99) 85Relig: All Non-Christian 9% (9) 7% (38) 38% (84) 9% (20) 4% (3) 3% (29) 22Community: Urban 5% (84) 4% (77) 37% (204) 2% (66) 0% (54) % (60) 546Community: Suburban 0% (02) 6% (62) 4% (407) 2% (24) 2% (24) 8% (77) 997Community: Rural 2% (76) 0% (64) 35% (227) 3% (85) 8% (2) 3% (84) 658Employ: Private Sector 2% (84) 6% (6) 38% (272) 2% (87) 3% (92) 8% (59) 70Employ: Government 2% (2) 7% (3) 35% (6) 3% (23) 2% (22) % (20) 77Employ: Self-Employed 6% (32) 3% (25) 35% (7) 7% (34) 4% (29) 5% () 203Employ: Homemaker % (4) 5% (6) 44% (56) 3% (7) 5% (8) 2% (5) 26Employ: Student 2% (3) 5% (6) 29% (3) 2% (2) 3% (4) 20% (2) 06Employ: Retired 9% (40) 2% (57) 46% (20) 2% (55) 5% (69) 6% (30) 460Employ: Unemployed 8% (33) % (20) 32% (58) 7% (2) 4% (26) 7% (30) 79Employ: Other % (27) 3% (32) 33% (79) 5% (35) 2% (30) 5% (36) 239Military HH: Yes 3% (48) 5% (56) 37% (37) 3% (5) 5% (58) 7% (26) 376Military HH: No 2% (26) 3% (246) 38% (70) 2% (225) 3% (242) % (96) 825



497

Table HR14_4



Somewhatmore



Much lessfavorable


Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220RD/WT: Right Direction 8% (72) 9% (85) 35% (32) 6% (50) 22% (200) 0% (93) 922RD/WT: Wrong Track 5% (9) 7% (28) 40% (57) 0% (25) 8% (99) 0% (28) 279Trump Job Approve 8% (73) 9% (85) 34% (35) 9% (75) 23% (27) 8% (73) 937Trump Job Disapprove 6% (83) 8% (208) 42% (482) 8% (94) 6% (73) 9% (07) 47Trump Job Strongly Approve 7% (37) 5% (25) 30% (46) 8% (90) 32% (60) 7% (35) 494Trump Job Somewhat Approve 8% (36) 4% (60) 38% (69) 9% (85) 3% (57) 8% (37) 443Trump Job Somewhat Disapprove % (38) 6% (54) 44% (46) 0% (32) 6% (20) 3% (45) 336Trump Job Strongly Disapprove 8% (44) 9% (54) 4% (336) 8% (62) 6% (52) 8% (62) 8#1 Issue: Economy 2% (76) 2% (78) 39% (248) 3% (80) 5% (97) 8% (53) 632#1 Issue: Security 7% (2) 8% (26) 33% (0) 6% (48) 28% (86) 8% (23) 304#1 Issue: Health Care 2% (43) 9% (68) 38% (34) 0% (36) 0% (34) % (38) 354#1 Issue: Medicare / Social Security 3% (49) 3% (48) 4% (50) 2% (45) 9% (34) % (40) 366#1 Issue: Women’s Issues 7% (25) 22% (33) 38% (56) 2% (8) 4% (6) 8% () 49#1 Issue: Education % (8) 6% (27) 37% (59) 5% (24) 7% () 4% (23) 62#1 Issue: Energy 2% (3) 2% (3) 37% (40) 5% (6) 2% (3) % (2) 08#1 Issue: Other 4% (8) 8% (0) 40% (50) 7% (9) 5% (9) 7% (2) 272016 Vote: Hillary Clinton 8% (34) 7% (25) 44% (37) 7% (54) 5% (37) 8% (60) 7262016 Vote: Donald Trump 7% (50) 9% (66) 35% (256) 8% (33) 25% (82) 7% (53) 7402016 Vote: Someone else 7% (3) 8% (32) 37% (67) 4% (25) 2% (2) 2% (22) 792016 Vote: Didnt Vote 2% (67) 4% (80) 36% (98) % (60) % (59) 6% (88) 550Voted in 2014: Yes 3% (76) 3% (86) 38% (535) 3% (77) 5% (26) 8% (0) 40Voted in 2014: No % (87) 5% (6) 38% (304) 2% (99) 0% (83) 4% (2) 8002012 Vote: Barack Obama 7% (50) 7% (52) 42% (369) 9% (75) 7% (65) 7% (65) 8752012 Vote: Mitt Romney 5% (30) 9% (48) 36% (96) 8% (00) 25% (39) 6% (34) 5472012 Vote: Other 3% (3) 9% (8) 30% (29) 22% (20) 24% (23) 2% (2) 942012 Vote: Didn’t Vote 2% (80) 4% (92) 36% (246) 2% (79) % (73) 6% () 682


498




Somewhatmore



Much lessfavorable


Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 2204-Region: Northeast 4% (55) 7% (68) 36% (42) 5% (60) 9% (35) 9% (34) 3944-Region: Midwest 8% (36) 5% (68) 43% (99) 2% (54) 3% (60) 0% (45) 4624-Region: South 2% (02) 2% (98) 39% (320) % (9) 6% (33) 0% (80) 8254-Region: West 4% (70) 3% (69) 34% (77) 4% (70) 4% (7) 2% (62) 520Favorable of Trump 7% (66) 9% (8) 35% (320) 9% (7) 23% (26) 8% (70) 924Unfavorable of Trump 6% (83) 8% (2) 42% (484) 8% (96) 6% (7) 9% (98) 44Very Favorable of Trump 8% (40) 6% (3) 3% (59) 8% (93) 3% (58) 7% (34) 55Somewhat Favorable of Trump 6% (26) 2% (50) 39% (60) 9% (78) 4% (58) 9% (36) 409Somewhat Unfavorable of Trump 3% (29) 8% (42) 44% (99) 2% (28) 5% () 8% (9) 228Very Unfavorable of Trump 7% (54) 9% (70) 42% (385) 7% (69) 7% (60) 9% (79) 96Frequent TVWatcher 3% (27) 5% (247) 39% (643) 2% (203) 2% (200) 8% (36) 646Frequent Movie Watchers 5% (48) 5% (44) 34% (335) 3% (25) 4% (34) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



499

Table HR14_5

Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Cast of Roseanne


Somewhatmore



Much lessfavorable


Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220Gender: Male % (2) 3% (43) 49% (57) 8% (85) 8% (83) % (4) 062Gender: Female 2% (36) % (22) 5% (579) 6% (74) 8% (9) 2% (37) 39Age: 18-29 5% (74) 0% (47) 42% (204) 8% (4) 8% (38) 7% (85) 490Age: 30-44 3% (66) 0% (53) 52% (270) 6% (3) 9% (45) % (59) 524Age: 45-54 2% (48) 5% (60) 48% (93) 9% (35) 9% (37) 8% (33) 406Age: 55-64 0% (33) % (37) 55% (9) 7% (23) 8% (27) 0% (34) 346Age: 65+ 8% (35) 6% (69) 55% (238) 6% (28) 6% (26) 9% (40) 436Generation Z: 18-21 8% (35) 0% (20) 36% (73) 7% (4) 7% (5) 2% (43) 20Millennial: Age 22-37 3% (72) 9% (49) 48% (270) 8% (44) 9% (54) 4% (78) 568Generation X: Age 38-53 2% (74) 4% (83) 50% (303) 8% (46) 8% (48) 9% (54) 608Boomers: Age 54-72 0% (74) 3% (97) 54% (385) 6% (47) 7% (50) 9% (67) 79PID: Dem (no lean) 7% (30) 6% (26) 45% (347) 7% (5) 7% (52) 8% (62) 769PID: Ind (no lean) 9% (56) 9% (52) 56% (327) 6% (36) 8% (44) 2% (7) 586PID: Rep (no lean) 8% (7) 0% (88) 50% (42) 8% (7) 9% (77) 4% (8) 846PID/Gender: DemMen 5% (53) 9% (69) 42% (53) 9% (32) 7% (26) 8% (29) 362PID/Gender: DemWomen 9% (77) 4% (56) 48% (95) 5% (9) 7% (26) 8% (33) 407PID/Gender: Ind Men 9% (24) 9% (25) 60% (68) 8% (2) 6% (7) 9% (26) 28PID/Gender: Ind Women 0% (3) 9% (27) 52% (59) 5% (5) 9% (27) 5% (45) 305PID/Gender: Rep Men 0% (44) 2% (49) 47% (96) 8% (32) 0% (40) 4% (58) 49PID/Gender: Rep Women 6% (27) 9% (39) 53% (225) 9% (39) 9% (37) 4% (60) 427Ideo: Liberal (1-3) 8% (29) 6% (8) 44% (326) 7% (49) 7% (50) 8% (62) 735Ideo: Moderate (4) 9% (43) % (5) 58% (274) 7% (34) 6% (29) 8% (38) 470Ideo: Conservative (5-7) 7% (54) % (8) 52% (387) 9% (70) 9% (68) % (80) 740Educ: College 2% (83) 0% (57) 48% (720) 8% (8) 9% (3) 3% (203) 53Educ: Bachelors degree 0% (44) 6% (72) 55% (245) 6% (26) 6% (28) 7% (29) 444Educ: Post-grad 2% (29) 5% (35) 54% (3) 6% (5) 6% (4) 8% (9) 244


500




Somewhatmore



Much lessfavorable


Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220Income: Under 50k 3% (72) % (45) 48% (60) 7% (86) 9% (09) 2% (56) 280Income: 50k-100k % (66) 2% (77) 5% (34) 9% (55) 7% (45) 0% (6) 69Income: 100k+ 6% (9) 4% (42) 57% (72) 6% (7) 6% (9) % (33) 302Ethnicity: White % (8) 2% (206) 52% (902) 7% (6) 7% (27) % (90) 723Ethnicity: Hispanic 7% (60) % (40) 40% (39) 0% (33) 2% (40) % (37) 350Ethnicity: Afr. Am. 6% (45) 4% (39) 4% (2) 8% (2) 8% (22) 3% (35) 274Ethnicity: Other 5% (30) 9% (9) 40% (82) 0% (2) 2% (24) 3% (26) 204Relig: Protestant 8% (4) 3% (68) 57% (306) 6% (33) 7% (39) 0% (52) 539Relig: Roman Catholic 3% (50) 5% (56) 47% (79) 8% (29) 6% (24) % (4) 378Relig: Something Else % (25) 2% (27) 50% (0) 7% (6) 6% (4) 3% (29) 22Relig: Jewish 3% (8) 0% (6) 55% (32) 5% (3) 0% (6) 7% (4) 58Relig: Evangelical % (72) % (67) 5% (38) 9% (56) 8% (50) 0% (63) 626Relig: Non-Evang. Catholics 0% (58) 5% (8) 52% (29) 5% (30) 6% (35) % (64) 559Relig: All Christian % (30) 3% (48) 5% (609) 7% (86) 7% (85) % (27) 85Relig: All Non-Christian % (25) 2% (27) 50% (0) 7% (6) 6% (4) 3% (29) 22Community: Urban 3% (72) 5% (80) 45% (247) 7% (40) 7% (36) 3% (7) 546Community: Suburban % (3) % (0) 53% (527) 8% (79) 8% (77) 9% (90) 997Community: Rural % (72) % (76) 49% (32) 6% (40) 9% (60) 4% (90) 658Employ: Private Sector % (8) 3% (94) 53% (374) 7% (50) 6% (4) 0% (70) 70Employ: Government 9% (5) 2% (2) 46% (82) 4% (25) 8% (5) % (20) 77Employ: Self-Employed 4% (29) 8% (36) 50% (0) 6% (2) 5% (9) 7% (5) 203Employ: Homemaker 9% () 7% (9) 55% (69) 6% (8) 0% (2) 4% (7) 26Employ: Student 2% (3) 4% (5) 4% (43) % (2) % (2) 2% (22) 06Employ: Retired 8% (36) 5% (7) 54% (248) 7% (3) 7% (34) 9% (4) 460Employ: Unemployed 8% (32) % (20) 39% (70) 7% (2) 9% (5) 6% (30) 79Employ: Other 7% (40) 4% (9) 45% (08) 4% (0) 4% (34) 6% (38) 239Military HH: Yes 2% (45) 2% (45) 52% (95) 9% (33) 7% (27) 8% (3) 376Military HH: No 2% (22) 2% (220) 49% (90) 7% (26) 8% (46) 2% (220) 825



501

Table HR14_5



Somewhatmore



Much lessfavorable


Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220RD/WT: Right Direction 9% (79) % (00) 50% (46) 9% (87) 9% (83) 2% (4) 922RD/WT: Wrong Track 4% (78) 3% (65) 50% (635) 6% (72) 7% (9) % (37) 279Trump Job Approve 8% (75) 0% (98) 52% (490) 0% (9) 9% (86) % (99) 937Trump Job Disapprove 5% (68) 4% (64) 49% (566) 6% (66) 6% (74) 9% (08) 47Trump Job Strongly Approve 9% (44) 9% (44) 48% (237) % (56) 2% (57) % (56) 494Trump Job Somewhat Approve 7% (3) 2% (54) 57% (253) 8% (35) 7% (29) 0% (42) 443Trump Job Somewhat Disapprove 2% (39) 0% (35) 52% (75) 6% (20) 7% (23) 3% (44) 336Trump Job Strongly Disapprove 6% (29) 6% (29) 48% (392) 6% (47) 6% (5) 8% (64) 8#1 Issue: Economy 9% (55) 2% (74) 54% (344) 7% (44) 8% (49) % (68) 632#1 Issue: Security 8% (25) % (32) 53% (60) 8% (24) 2% (36) 9% (27) 304#1 Issue: Health Care 4% (5) 3% (46) 48% (69) 7% (24) 6% (23) % (40) 354#1 Issue: Medicare / Social Security 4% (50) 2% (43) 49% (79) 8% (29) 7% (26) % (39) 366#1 Issue: Women’s Issues 9% (28) 6% (24) 40% (59) 9% (4) 7% (0) 9% (4) 49#1 Issue: Education % (8) % (7) 48% (77) 7% (2) 6% (0) 6% (26) 62#1 Issue: Energy 5% (6) 2% (3) 47% (5) 6% (6) 7% (8) 3% (4) 08#1 Issue: Other % (4) 3% (6) 45% (57) 5% (6) 9% (2) 7% (22) 272016 Vote: Hillary Clinton 6% (4) 6% (9) 48% (346) 7% (48) 6% (4) 8% (57) 7262016 Vote: Donald Trump 8% (57) % (82) 54% (399) 8% (6) 9% (70) 9% (70) 7402016 Vote: Someone else 9% (6) 8% (5) 55% (99) 6% (0) 8% (4) 4% (24) 792016 Vote: Didnt Vote 3% (69) 9% (49) 45% (249) 7% (38) 8% (46) 8% (99) 550Voted in 2014: Yes % (54) 3% (83) 5% (720) 8% (09) 8% (09) 9% (27) 40Voted in 2014: No 3% (03) 0% (82) 47% (377) 6% (50) 8% (64) 6% (24) 8002012 Vote: Barack Obama 5% (29) 6% (37) 5% (443) 6% (52) 6% (5) 7% (62) 8752012 Vote: Mitt Romney 5% (30) 9% (5) 56% (309) 0% (52) 0% (56) 9% (50) 5472012 Vote: Other 7% (7) 5% (4) 46% (44) 6% (5) 9% (8) 6% (5) 942012 Vote: Didn’t Vote 3% (90) 9% (63) 44% (299) 7% (49) 9% (58) 8% (23) 682


502




Somewhatmore



Much lessfavorable


Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 2204-Region: Northeast 2% (49) 3% (52) 5% (99) 7% (28) 5% (22) % (45) 3944-Region: Midwest 9% (4) 4% (65) 52% (24) 7% (33) 6% (28) 2% (54) 4624-Region: South 2% (96) % (87) 5% (420) 9% (70) 8% (69) 0% (83) 8254-Region: West 4% (7) 2% (62) 45% (236) 5% (28) 0% (54) 3% (69) 520Favorable of Trump 8% (77) 0% (95) 53% (493) 9% (82) 9% (85) 0% (93) 924Unfavorable of Trump 4% (65) 5% (67) 50% (567) 6% (7) 6% (66) 9% (08) 44Very Favorable of Trump 9% (48) 9% (48) 5% (263) 9% (46) % (59) 0% (5) 55Somewhat Favorable of Trump 7% (29) % (47) 56% (230) 9% (35) 6% (27) 0% (42) 409Somewhat Unfavorable of Trump 0% (22) 5% (34) 53% (2) 8% (8) 4% (0) 0% (23) 228Very Unfavorable of Trump 6% (44) 4% (33) 49% (446) 6% (53) 6% (55) 9% (85) 96Frequent TVWatcher 3% (2) 3% (25) 5% (844) 7% (2) 6% (98) 0% (58) 646Frequent Movie Watchers 5% (46) 3% (3) 47% (463) 8% (75) 6% (63) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



503

Table HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

Demographic Every day

Severaltimes perweek

About onceper week

Severaltimes permonth

About onceper month

Less oftenthan onceper month Never Total N

Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220Gender: Male 49% (55) 26% (272) 7% (7) 4% (44) 3% (37) 5% (55) 6% (67) 062Gender: Female 54% (60) 22% (248) 7% (75) 5% (54) 2% (26) 4% (42) 7% (83) 39Age: 18-29 46% (223) 26% (26) 0% (47) 6% (3) 5% (25) 3% (3) 5% (25) 490Age: 30-44 54% (282) 26% (35) 6% (3) 4% (2) 3% (6) 2% (2) 5% (26) 524Age: 45-54 48% (94) 24% (97) 7% (29) 4% (8) 3% (2) 8% (3) 6% (26) 406Age: 55-64 53% (82) 9% (67) 7% (24) 3% (2) % (3) 6% (22) 0% (35) 346Age: 65+ 56% (244) 22% (96) 3% (5) 4% (7) 2% (7) 4% (8) 9% (39) 436Generation Z: 18-21 42% (84) 24% (48) % (22) 7% (4) 8% (6) 2% (5) 6% (2) 20Millennial: Age 22-37 50% (283) 28% (59) 7% (4) 5% (3) 4% (2) 2% (0) 4% (23) 568Generation X: Age 38-53 52% (33) 23% (43) 7% (43) 4% (23) 2% (2) 5% (33) 7% (4) 608Boomers: Age 54-72 54% (390) 2% (50) 5% (33) 4% (27) % (8) 6% (44) 9% (67) 79PID: Dem (no lean) 52% (399) 25% (94) 5% (4) 5% (38) 3% (2) 4% (29) 6% (47) 769PID: Ind (no lean) 50% (29) 25% (48) 7% (43) 5% (26) 3% (8) 5% (29) 5% (30) 586PID: Rep (no lean) 5% (435) 2% (79) 7% (62) 4% (34) 3% (23) 5% (40) 9% (73) 846PID/Gender: DemMen 46% (67) 30% (09) 5% (6) 5% (7) 3% () 6% (20) 6% (22) 362PID/Gender: DemWomen 57% (233) 2% (85) 6% (24) 5% (22) 2% (0) 2% (9) 6% (24) 407PID/Gender: Ind Men 49% (37) 26% (72) 8% (24) 3% (0) 4% () 5% (4) 5% (4) 28PID/Gender: Ind Women 50% (54) 25% (76) 6% (20) 5% (7) 2% (7) 5% (5) 5% (7) 305PID/Gender: Rep Men 50% (2) 22% (92) 7% (3) 4% (8) 3% (4) 5% (2) 7% (3) 49PID/Gender: Rep Women 52% (224) 2% (88) 7% (3) 4% (6) 2% (9) 4% (8) 0% (42) 427Ideo: Liberal (1-3) 55% (404) 24% (76) 6% (45) 4% (32) 2% (6) 4% (26) 5% (35) 735Ideo: Moderate (4) 50% (235) 26% (23) 7% (3) 5% (23) 3% (2) 4% (9) 6% (26) 470Ideo: Conservative (5-7) 49% (360) 23% (68) 7% (50) 3% (26) 4% (27) 6% (45) 9% (65) 740Educ: College 50% (759) 22% (333) 6% (95) 5% (75) 3% (47) 5% (73) 9% (32) 53Educ: Bachelors degree 52% (233) 30% (32) 6% (27) 4% (9) 2% (9) 3% (4) 2% () 444Educ: Post-grad 55% (33) 23% (56) 0% (24) 2% (5) 3% (7) 4% (0) 3% (8) 244


504

Morning ConsultTable HRdem1_1




About onceper week


About onceper month


Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220Income: Under 50k 5% (656) 20% (259) 6% (80) 6% (72) 3% (38) 5% (62) 9% (3) 280Income: 50k-100k 52% (39) 28% (74) 7% (40) 4% (23) 3% (6) 3% (20) 4% (27) 69Income: 100k+ 50% (50) 29% (88) 9% (26) % (4) 3% (9) 5% (5) 3% (0) 302Ethnicity: White 53% (908) 24% (409) 7% (6) 4% (65) 3% (45) 4% (70) 6% () 723Ethnicity: Hispanic 46% (6) 30% (04) 8% (26) 7% (25) 4% (4) 3% (0) 3% (9) 350Ethnicity: Afr. Am. 48% (32) 22% (60) 6% (7) 7% (9) 2% (6) 5% (4) 0% (27) 274Ethnicity: Other 42% (86) 25% (52) 7% (4) 7% (5) 6% (2) 7% (4) 6% (2) 204Relig: Protestant 55% (294) 22% (9) 6% (32) 3% (8) 2% (3) 5% (29) 6% (33) 539Relig: Roman Catholic 55% (207) 26% (98) 5% (20) 2% (7) 2% (9) 3% (0) 7% (26) 378Relig: Something Else 54% (8) 23% (50) 5% () 2% (5) 4% (8) 3% (6) 0% (22) 22Relig: Jewish 56% (33) 23% (3) 7% (4) % () % (0) 5% (3) 7% (4) 58Relig: Evangelical 55% (347) 20% (26) 7% (44) 3% (8) 3% (6) 5% (3) 7% (43) 626Relig: Non-Evang. Catholics 53% (295) 25% (42) 6% (3) 3% (9) 3% (6) 3% (8) 7% (38) 559Relig: All Christian 54% (642) 23% (268) 6% (75) 3% (37) 3% (32) 4% (50) 7% (8) 85Relig: All Non-Christian 54% (8) 23% (50) 5% () 2% (5) 4% (8) 3% (6) 0% (22) 22Community: Urban 45% (247) 27% (47) 7% (36) 6% (33) 3% (6) 5% (27) 7% (40) 546Community: Suburban 53% (526) 23% (229) 7% (7) 3% (34) 4% (38) 4% (40) 6% (59) 997Community: Rural 54% (352) 22% (44) 6% (40) 5% (32) % (9) 5% (30) 8% (50) 658Employ: Private Sector 49% (35) 27% (9) 8% (59) 2% (7) 2% (7) 5% (34) 6% (4) 70Employ: Government 49% (87) 29% (5) 5% (0) 4% (8) 2% (4) 3% (6) 7% (2) 77Employ: Self-Employed 47% (94) 24% (49) 7% (5) 8% (6) 6% () 6% (2) 2% (5) 203Employ: Homemaker 53% (67) 23% (29) 8% (0) 2% (2) 5% (7) 3% (3) 6% (7) 26Employ: Student 36% (38) 25% (27) 7% (8) 8% (8) 8% (9) 2% (2) 5% (5) 06Employ: Retired 57% (26) 2% (96) 3% (2) 3% (6) 2% (8) 5% (24) 9% (43) 460Employ: Unemployed 53% (95) 20% (37) 3% (5) 9% (6) 3% (5) 4% (6) 9% (6) 79Employ: Other 56% (33) 7% (42) 7% (8) 7% (6) — () 4% (9) 9% (20) 239Military HH: Yes 50% (87) 25% (94) 6% (23) 4% (7) 4% (3) 5% (8) 6% (23) 376Military HH: No 5% (938) 23% (426) 7% (23) 4% (82) 3% (49) 4% (80) 7% (27) 825



505

Table HRdem1_1




About onceper week


About onceper month


Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220RD/WT: Right Direction 50% (460) 20% (88) 9% (80) 4% (38) 3% (28) 5% (50) 9% (79) 922RD/WT: Wrong Track 52% (665) 26% (332) 5% (66) 5% (6) 3% (35) 4% (48) 6% (72) 279Trump Job Approve 50% (469) 2% (200) 8% (75) 4% (37) 3% (3) 6% (54) 8% (72) 937Trump Job Disapprove 53% (62) 26% (295) 5% (62) 5% (53) 2% (26) 3% (35) 6% (65) 47Trump Job Strongly Approve 5% (252) 8% (9) 8% (39) 4% (9) 4% (9) 7% (36) 8% (38) 494Trump Job Somewhat Approve 49% (27) 24% (09) 8% (36) 4% (8) 3% (2) 4% (8) 8% (34) 443Trump Job Somewhat Disapprove 5% (72) 24% (82) 6% (2) 4% (4) 3% (9) 3% (9) 9% (29) 336Trump Job Strongly Disapprove 54% (439) 26% (23) 5% (40) 5% (39) 2% (6) 3% (26) 4% (36) 8#1 Issue: Economy 52% (327) 25% (58) 7% (45) 3% (20) 3% (22) 5% (29) 5% (3) 632#1 Issue: Security 53% (62) 2% (64) 6% (8) 4% (2) 3% (8) 5% (6) 8% (25) 304#1 Issue: Health Care 54% (90) 22% (77) 5% (8) 7% (26) — () 3% (0) 9% (30) 354#1 Issue: Medicare / Social Security 54% (98) 8% (66) 6% (2) 5% (7) 2% (6) 7% (25) 9% (33) 366#1 Issue: Women’s Issues 50% (75) 29% (43) 6% (0) 3% (5) 5% (7) 3% (4) 3% (5) 49#1 Issue: Education 48% (78) 24% (39) 2% (9) 3% (5) 3% (6) 3% (5) 6% (0) 62#1 Issue: Energy 37% (40) 26% (28) % (2) 8% (9) 6% (7) 4% (5) 7% (8) 08#1 Issue: Other 43% (55) 36% (45) 4% (5) 3% (3) 5% (7) 2% (3) 7% (8) 272016 Vote: Hillary Clinton 52% (379) 26% (92) 5% (40) 4% (3) 2% (3) 4% (27) 6% (45) 7262016 Vote: Donald Trump 52% (385) 22% (62) 8% (57) 3% (22) 2% (8) 6% (42) 7% (54) 7402016 Vote: Someone else 50% (89) 24% (42) 8% (5) 5% (0) 4% (7) 4% (6) 5% (0) 792016 Vote: Didnt Vote 49% (270) 22% (24) 6% (34) 7% (37) 4% (22) 4% (22) 8% (42) 550Voted in 2014: Yes 53% (745) 24% (334) 6% (88) 4% (53) 3% (36) 4% (6) 6% (84) 40Voted in 2014: No 48% (38) 23% (86) 7% (58) 6% (46) 3% (27) 5% (36) 8% (67) 8002012 Vote: Barack Obama 54% (472) 25% (28) 6% (49) 4% (37) 3% (23) 3% (26) 6% (50) 8752012 Vote: Mitt Romney 54% (296) 9% (07) 7% (4) 3% (6) 2% () 7% (38) 7% (38) 5472012 Vote: Other 49% (46) 28% (27) 4% (4) 5% (5) 3% (3) % () 9% (9) 942012 Vote: Didn’t Vote 45% (30) 25% (69) 8% (52) 6% (4) 4% (25) 5% (3) 8% (53) 682


506





About onceper week


About onceper month


Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 2204-Region: Northeast 53% (208) 24% (94) 6% (24) 4% (7) 2% (8) 4% (5) 7% (27) 3944-Region: Midwest 5% (238) 22% (04) 0% (44) 3% (5) 3% (3) 3% (3) 8% (35) 4624-Region: South 52% (433) 24% (200) 5% (44) 5% (42) 2% (9) 5% (39) 6% (47) 8254-Region: West 48% (247) 24% (23) 7% (34) 5% (24) 4% (22) 6% (29) 8% (4) 520Favorable of Trump 52% (480) 2% (97) 8% (72) 3% (32) 3% (27) 5% (47) 8% (70) 924Unfavorable of Trump 52% (593) 26% (296) 6% (65) 5% (56) 2% (25) 4% (43) 6% (65) 44Very Favorable of Trump 50% (258) 8% (95) 8% (39) 4% (9) 4% (9) 7% (36) 9% (49) 55Somewhat Favorable of Trump 54% (222) 25% (02) 8% (34) 3% (3) 2% (7) 3% () 5% (2) 409Somewhat Unfavorable of Trump 48% (09) 26% (60) 5% (2) 3% (8) 4% (9) 4% (9) 9% (2) 228Very Unfavorable of Trump 53% (484) 26% (236) 6% (53) 5% (48) 2% (6) 4% (34) 5% (44) 96Frequent TVWatcher 68%(26) 32% (520) — (0) — (0) — (0) — (0) — (0) 646Frequent Movie Watchers 66% (650) 24% (240) 4% (38) 2% (20) % (4) 2% (5) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



507

Table HRdem1_4

Table HRdem1_4: How often do you watch or stream the following?Movies



About onceper week


About onceper month


Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220Gender: Male 2% (224) 29% (3) 9% (206) 9% (96) 7% (78) 8% (8) 6% (67) 062Gender: Female 3% (52) 27% (303) 8% (209) 2% (33) 0% (6) 0% (4) 0% (2) 39Age: 18-29 23% (2) 25% (23) 23% () % (55) 8% (40) 5% (25) 5% (25) 490Age: 30-44 22% (7) 32% (67) 20% (03) 8% (44) 6% (3) 8% (4) 4% (20) 524Age: 45-54 7% (69) 26% (06) 20% (8) 0% (39) % (45) 0% (40) 6% (24) 406Age: 55-64 8% (28) 28% (98) 2% (73) % (37) 9% (3) 0% (35) 2% (43) 346Age: 65+ % (49) 28% (20) % (47) 2% (53) % (47) 2% (54) 5% (67) 436Generation Z: 18-21 9% (38) 30% (60) 22% (45) % (2) 8% (7) 5% (9) 5% () 20Millennial: Age 22-37 22% (28) 29% (63) 22% (26) 0% (58) 7% (42) 5% (29) 4% (23) 568Generation X: Age 38-53 20% (9) 28% (68) 9% (7) 9% (56) 8% (5) 0% (62) 6% (35) 608Boomers: Age 54-72 2% (83) 28% (202) 6% (8) 2% (87) 9% (68) 0% (73) 2% (89) 79PID: Dem (no lean) 9% (44) 27% (204) 9% (44) % (88) 9% (67) 8% (63) 8% (60) 769PID: Ind (no lean) 6% (93) 29% (68) 2% (26) 0% (60) 8% (45) 0% (57) 6% (37) 586PID: Rep (no lean) 6% (38) 29% (242) 7% (45) 0% (82) 0% (82) 9% (76) 0% (82) 846PID/Gender: DemMen 22% (8) 30% (07) 20% (72) 9% (3) 7% (24) 5% (9) 8% (27) 362PID/Gender: DemWomen 6% (64) 24% (97) 8% (72) 4% (56) % (43) % (43) 8% (32) 407PID/Gender: Ind Men 2% (58) 28% (79) 23% (64) 0% (28) 6% (7) 8% (23) 4% () 28PID/Gender: Ind Women % (35) 29% (89) 20% (62) 0% (3) 9% (28) % (33) 9% (26) 305PID/Gender: Rep Men 20% (85) 30% (24) 7% (69) 9% (37) 9% (37) 9% (38) 7% (29) 49PID/Gender: Rep Women 3% (53) 28% (8) 8% (75) % (45) 0% (44) 9% (37) 3% (53) 427Ideo: Liberal (1-3) 9% (38) 27% (20) 20% (50) % (83) 0% (70) 7% (53) 6% (40) 735Ideo: Moderate (4) 9% (88) 29% (35) 7% (80) 2% (57) 7% (33) 9% (42) 7% (34) 470Ideo: Conservative (5-7) 2% (85) 28% (205) 20% (48) 0% (74) 0% (74) 0% (76) 0% (76) 740Educ: College 9% (294) 27% (405) 7% (258) 0% (5) 9% (3) 9% (3) 9% (42) 53Educ: Bachelors degree 0% (44) 35% (54) 22% (99) 2% (5) 8% (36) 9% (39) 5% (2) 444Educ: Post-grad 5% (38) 22% (54) 24% (57) % (26) % (27) 0% (25) 7% (7) 244


508





About onceper week


About onceper month


Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220Income: Under 50k 20% (260) 27% (340) 7% (22) 9% (2) 8% (97) 9% (0) % (40) 280Income: 50k-100k 3% (8) 32% (97) 20% (26) 2% (73) % (67) 8% (49) 4% (25) 69Income: 100k+ % (34) 26% (77) 25% (76) % (34) 0% (3) 2% (36) 4% (3) 302Ethnicity: White 5% (253) 29% (500) 9% (32) % (84) 0% (69) 9% (58) 8% (37) 723Ethnicity: Hispanic 23% (82) 32% () 8% (62) % (38) 8% (27) 6% (20) 3% (0) 350Ethnicity: Afr. Am. 28% (78) 23% (64) 7% (47) 9% (24) 3% (9) 8% (22) % (3) 274Ethnicity: Other 22% (45) 25% (50) 23% (47) 0% (2) 8% (6) 7% (5) 5% () 204Relig: Protestant 0% (5) 30% (60) 9% (0) 0% (56) 0% (53) 2% (64) 0% (53) 539Relig: Roman Catholic 8% (66) 29% () 8% (70) 0% (38) 0% (37) 7% (25) 8% (3) 378Relig: Something Else 23% (5) 30% (65) 3% (29) 8% (7) 7% (7) 8% (8) % (24) 22Relig: Jewish 4% (8) 30% (8) 4% (8) 9% (5) 7% (0) % (6) 5% (3) 58Relig: Evangelical 9% (9) 27% (69) 2% (30) 7% (44) 7% (46) % (67) 8% (52) 626Relig: Non-Evang. Catholics 2% (65) 3% (7) 6% (89) 3% (70) % (63) 9% (49) 9% (52) 559Relig: All Christian 5% (84) 29% (340) 8% (29) 0% (5) 9% (09) 0% (5) 9% (04) 85Relig: All Non-Christian 23% (5) 30% (65) 3% (29) 8% (7) 7% (7) 8% (8) % (24) 22Community: Urban 9% (03) 27% (49) 7% (92) 2% (63) 9% (5) 8% (44) 8% (44) 546Community: Suburban 6% (60) 27% (267) 22% (25) 0% (99) 9% (90) 0% (97) 7% (69) 997Community: Rural 7% (3) 30% (98) 6% (07) 0% (67) 8% (53) 8% (55) 0% (66) 658Employ: Private Sector 5% (07) 3% (220) 22% (59) 8% (57) 9% (66) 8% (59) 6% (42) 70Employ: Government 5% (27) 24% (43) 2% (38) 4% (26) 9% (6) 9% (6) 6% () 77Employ: Self-Employed 9% (38) 23% (46) 24% (48) 3% (26) 9% (7) % (22) 3% (6) 203Employ: Homemaker 5% (9) 3% (39) 2% (27) 3% (7) % (3) 4% (5) 6% (7) 26Employ: Student 6% (7) 3% (33) 20% (2) 2% (3) 3% (4) 4% (4) 4% (4) 06Employ: Retired % (50) 27% (23) 4% (63) 0% (48) 0% (45) 2% (57) 6% (74) 460Employ: Unemployed 27% (49) 29% (52) % (9) 7% (3) 5% (8) 2% (2) 0% (8) 79Employ: Other 29% (69) 24% (58) 7% (40) 3% (30) 6% (4) 5% (2) 7% (7) 239Military HH: Yes 7% (64) 3% (6) 8% (67) 0% (38) 8% (3) 9% (36) 6% (23) 376Military HH: No 7% (3) 27% (498) 9% (347) 0% (9) 9% (63) 9% (60) 9% (56) 825



509

Table HRdem1_4




About onceper week


About onceper month


Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220RD/WT: Right Direction 5% (39) 28% (259) 8% (67) 9% (86) % (00) 8% (76) 0% (96) 922RD/WT: Wrong Track 9% (237) 28% (355) 9% (248) % (42) 7% (94) 9% (9) 6% (83) 279Trump Job Approve 5% (38) 28% (265) 9% (78) 0% (94) 0% (9) 9% (86) 9% (86) 937Trump Job Disapprove 9% (26) 28% (38) 9% (222) % (25) 8% (94) 8% (93) 7% (78) 47Trump Job Strongly Approve 5% (75) 28% (36) 7% (83) 9% (43) 0% (49) % (55) % (52) 494Trump Job Somewhat Approve 4% (63) 29% (28) 2% (94) 2% (5) 0% (42) 7% (3) 8% (34) 443Trump Job Somewhat Disapprove 9% (65) 28% (94) 9% (63) 0% (35) 9% (3) 6% (9) 9% (30) 336Trump Job Strongly Disapprove 9% (5) 28% (224) 20% (59) % (9) 8% (63) 9% (74) 6% (48) 8#1 Issue: Economy 8% (6) 28% (78) 22% (38) 8% (5) 9% (57) 0% (60) 5% (3) 632#1 Issue: Security 3% (40) 28% (84) 20% (60) % (33) 0% (3) 7% (20) 2% (36) 304#1 Issue: Health Care 8% (65) 3% (08) 4% (5) 0% (36) 6% (23) 0% (35) 0% (37) 354#1 Issue: Medicare / Social Security 5% (54) 27% (97) 3% (46) 2% (44) 0% (36) 2% (42) 2% (45) 366#1 Issue: Women’s Issues 8% (27) 27% (40) 2% (3) 5% (23) 8% (2) 5% (8) 6% (9) 49#1 Issue: Education 22% (36) 25% (40) 24% (39) 0% (5) 8% (3) 7% () 5% (8) 62#1 Issue: Energy 4% (5) 29% (3) 23% (25) 3% (4) 0% () 6% (6) 5% (5) 08#1 Issue: Other 7% (2) 28% (35) 9% (24) 0% (3) 9% () 0% (3) 7% (8) 272016 Vote: Hillary Clinton 20% (42) 27% (96) 7% (25) 2% (86) 7% (52) 9% (69) 8% (55) 7262016 Vote: Donald Trump 3% (94) 30% (220) 9% (39) 8% (6) 0% (78) 0% (74) 0% (73) 7402016 Vote: Someone else 4% (24) 27% (49) 20% (36) 0% (8) 3% (24) 9% (6) 7% (2) 792016 Vote: Didnt Vote 20% () 27% (49) 2% (3) 2% (64) 7% (39) 7% (36) 7% (38) 550Voted in 2014: Yes 7% (235) 28% (39) 8% (247) 0% (45) 0% (34) 0% (38) 8% () 40Voted in 2014: No 8% (40) 28% (223) 2% (68) % (84) 8% (60) 7% (57) 9% (68) 8002012 Vote: Barack Obama 8% (54) 27% (239) 9% (66) % (93) 9% (76) 9% (82) 7% (66) 8752012 Vote: Mitt Romney 2% (67) 27% (49) 9% (03) 9% (50) 0% (56) 2% (67) 0% (54) 5472012 Vote: Other 9% (8) 39% (37) 6% (5) 9% (9) 5% (5) 3% (2) 0% (9) 942012 Vote: Didn’t Vote 20% (36) 28% (89) 9% (30) % (77) 8% (58) 6% (44) 7% (48) 682


510





About onceper week


About onceper month


Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 2204-Region: Northeast 8% (72) 25% (97) 2% (83) 0% (4) 9% (36) 0% (38) 7% (26) 3944-Region: Midwest 4% (67) 28% (3) 8% (82) 2% (55) 9% (40) % (50) 8% (39) 4624-Region: South 8% (46) 3% (253) 8% (52) 8% (70) 9% (70) 9% (7) 8% (62) 8254-Region: West 7% (90) 25% (33) 9% (98) 2% (63) 9% (47) 7% (36) 0% (52) 520Favorable of Trump 4% (32) 29% (273) 8% (68) 9% (85) 0% (9) 9% (84) 0% (9) 924Unfavorable of Trump 8% (208) 27% (34) 20% (233) % (29) 8% (92) 8% (95) 6% (73) 44Very Favorable of Trump 5% (78) 27% (40) 8% (93) 8% (39) 9% (48) % (56) 2% (60) 55Somewhat Favorable of Trump 3% (54) 32% (32) 8% (75) % (47) % (43) 7% (28) 7% (3) 409Somewhat Unfavorable of Trump 8% (4) 29% (65) 2% (48) 9% (20) 0% (24) 7% (5) 7% (5) 228Very Unfavorable of Trump 8% (67) 27% (249) 20% (85) 2% (0) 7% (68) 9% (79) 6% (58) 96Frequent TVWatcher 2% (339) 33% (55) 20% (334) 9% (52) 8% (24) 6% (00) 3% (46) 646Frequent Movie Watchers 38% (376) 62% (64) — (0) — (0) — (0) — (0) — (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



511

Table HRdem1_5

Table HRdem1_5: How often do you watch or stream the following?Sporting events



About onceper week


About onceper month


Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220Gender: Male 4% (50) 26% (279) 6% (70) 7% (73) 6% (67) 0% (04) 2% (220) 062Gender: Female 4% (42) 4% (58) 4% (62) 7% (8) 7% (79) 8% (209) 36% (407) 39Age: 18-29 0% (50) 3% (63) 5% (72) 9% (43) 2% (57) 2% (60) 30% (45) 490Age: 30-44 % (59) 22% (4) 6% (84) 6% (33) 6% (3) 2% (65) 26% (37) 524Age: 45-54 % (43) 9% (79) 8% (73) 6% (24) 5% (22) 6% (65) 25% (00) 406Age: 55-64 5% (7) 25% (86) 4% (47) 5% (7) 5% (6) 3% (46) 34% (7) 346Age: 65+ 5% (23) 22% (95) 3% (56) 9% (37) 5% (20) 8% (77) 29% (28) 436Generation Z: 18-21 7% (5) 0% (20) 4% (28) 8% (6) 3% (27) 5% (30) 32% (64) 20Millennial: Age 22-37 2% (69) 8% (02) 5% (84) 7% (42) 8% (46) % (65) 28% (60) 568Generation X: Age 38-53 0% (63) 2% (29) 7% (05) 7% (42) 6% (37) 4% (86) 24% (46) 608Boomers: Age 54-72 5% (36) 23% (63) 5% (05) 5% (38) 4% (32) 6% (6) 32% (228) 79PID: Dem (no lean) 9% (72) 9% (44) 5% (7) 8% (62) 6% (46) 5% (7) 27% (20) 769PID: Ind (no lean) 6% (36) 20% (4) 8% (04) 7% (43) 8% (47) 3% (76) 28% (67) 586PID: Rep (no lean) 0% (84) 2% (78) 3% () 6% (49) 6% (53) 4% (2) 30% (250) 846PID/Gender: DemMen 6% (57) 26% (92) 5% (54) 8% (28) 5% (9) 0% (38) 20% (73) 362PID/Gender: DemWomen 4% (4) 3% (52) 6% (63) 8% (34) 7% (27) 9% (79) 34% (37) 407PID/Gender: Ind Men 0% (28) 27% (77) 2% (59) 6% (6) 9% (25) 9% (24) 9% (52) 28PID/Gender: Ind Women 3% (8) 2% (37) 5% (45) 9% (27) 7% (22) 7% (5) 38% (5) 305PID/Gender: Rep Men 5% (65) 26% (09) 4% (57) 7% (29) 5% (23) 0% (4) 22% (94) 49PID/Gender: Rep Women 5% (9) 6% (69) 3% (54) 5% (20) 7% (30) 9% (79) 36% (56) 427Ideo: Liberal (1-3) 0% (74) 7% (23) 6% (5) 8% (62) 8% (57) 5% (0) 27% (95) 735Ideo: Moderate (4) 0% (48) 23% (0) 5% (70) 8% (36) 7% (3) 2% (58) 25% (7) 470Ideo: Conservative (5-7) 7% (55) 24% (76) 6% (7) 6% (47) 6% (4) 5% (0) 26% (94) 740Educ: College 9% (33) 6% (248) 5% (223) 7% (03) 7% (05) 4% (26) 32% (485) 53Educ: Bachelors degree 7% (33) 28% (25) 7% (75) 7% (32) 6% (28) 4% (62) 20% (89) 444Educ: Post-grad 0% (25) 26% (64) 4% (35) 8% (20) 6% (3) 4% (35) 2% (52) 244


512





About onceper week


About onceper month


Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220Income: Under 50k 8% (99) 6% (205) 5% (87) 7% (87) 7% (92) 4% (85) 33% (425) 280Income: 50k-100k 9% (59) 23% (43) 6% (02) 9% (55) 5% (32) 5% (90) 22% (38) 69Income: 100k+ % (35) 30% (89) 4% (43) 4% (2) 7% (22) 3% (38) 2% (63) 302Ethnicity: White 7% (24) 2% (354) 6% (268) 6% (08) 7% (2) 5% (253) 29% (504) 723Ethnicity: Hispanic 4% (48) 9% (66) 4% (50) 9% (3) % (38) 3% (44) 2% (73) 350Ethnicity: Afr. Am. 2% (33) 20% (54) % (30) % (3) 7% (9) 2% (34) 27% (74) 274Ethnicity: Other 7% (35) 4% (29) 7% (34) 7% (5) 8% (5) 3% (27) 24% (50) 204Relig: Protestant 8% (42) 25% (32) 6% (84) 8% (45) 5% (26) 3% (70) 26% (4) 539Relig: Roman Catholic 3% (50) 28% (05) 5% (57) 4% (6) 8% (30) 2% (45) 20% (75) 378Relig: Something Else 8% (7) % (23) 5% (32) 6% (4) 7% (6) 3% (28) 4% (9) 22Relig: Jewish 9% (5) 2% (2) 7% (0) 9% (5) 0% (6) 9% () 5% (9) 58Relig: Evangelical 0% (63) 22% (38) 6% (98) 6% (36) 7% (45) 2% (77) 27% (68) 626Relig: Non-Evang. Catholics 0% (58) 28% (54) 6% (87) 7% (40) 5% (30) 3% (7) 2% (9) 559Relig: All Christian 0% (2) 25% (293) 6% (85) 6% (76) 6% (75) 2% (48) 24% (288) 85Relig: All Non-Christian 8% (7) % (23) 5% (32) 6% (4) 7% (6) 3% (28) 4% (9) 22Community: Urban 0% (55) 8% (0) 4% (75) 8% (42) 5% (28) 8% (96) 27% (49) 546Community: Suburban 9% (89) 22% (29) 4% (44) 7% (73) 8% (78) 3% (33) 26% (26) 997Community: Rural 7% (48) 8% (7) 7% (3) 6% (39) 6% (40) 3% (84) 33% (27) 658Employ: Private Sector 0% (70) 24% (7) 8% (25) 6% (40) 7% (48) 3% (9) 23% (66) 70Employ: Government 2% (2) 26% (46) 2% (22) 8% (5) 6% () 2% (20) 24% (43) 77Employ: Self-Employed 0% (20) 8% (37) 5% (3) 0% (20) 6% (3) 8% (37) 22% (45) 203Employ: Homemaker 2% (3) 9% (2) 5% (9) 8% (0) 8% (0) 4% (8) 43% (54) 26Employ: Student % () 6% (7) 0% () 5% (5) 3% (4) 6% (7) 30% (32) 06Employ: Retired 6% (26) 2% (97) 3% (58) 8% (37) 5% (23) 6% (72) 32% (47) 460Employ: Unemployed 9% (5) 9% (7) 7% (30) 8% (4) 7% (3) 5% (27) 35% (62) 79Employ: Other % (26) 7% (40) 5% (36) 6% (3) 6% (5) 3% (3) 32% (78) 239Military HH: Yes 8% (3) 27% (0) 7% (63) 8% (29) 8% (29) % (43) 2% (80) 376Military HH: No 9% (60) 8% (335) 5% (270) 7% (26) 6% (7) 5% (270) 30% (547) 825



513

Table HRdem1_5




About onceper week


About onceper month


Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220RD/WT: Right Direction % (00) 2% (98) 7% (57) 6% (58) 6% (58) 3% (7) 25% (235) 922RD/WT: Wrong Track 7% (92) 9% (239) 4% (75) 8% (96) 7% (88) 5% (96) 3% (392) 279Trump Job Approve 0% (94) 22% (203) 7% (55) 6% (58) 6% (56) 4% (29) 26% (24) 937Trump Job Disapprove 8% (95) 9% (222) 4% (59) 7% (86) 7% (84) 4% (65) 29% (336) 47Trump Job Strongly Approve 2% (6) 20% (99) 6% (78) 5% (23) 7% (33) 4% (70) 26% (3) 494Trump Job Somewhat Approve 7% (33) 23% (04) 7% (77) 8% (35) 5% (24) 3% (60) 25% (0) 443Trump Job Somewhat Disapprove 0% (35) 22% (76) 3% (45) 6% (22) 9% (32) 4% (46) 25% (82) 336Trump Job Strongly Disapprove 7% (60) 8% (47) 4% (4) 8% (64) 6% (52) 5% (9) 3% (253) 8#1 Issue: Economy 9% (59) 2% (32) 6% (04) 6% (39) 8% (49) 6% (04) 23% (45) 632#1 Issue: Security 8% (26) 2% (64) 7% (52) 6% (9) 6% (9) % (33) 3% (93) 304#1 Issue: Health Care 7% (26) 8% (63) 7% (60) 7% (24) 5% (7) 4% (48) 32% (4) 354#1 Issue: Medicare / Social Security 8% (27) 22% (8) 4% (50) 9% (3) 4% (6) 7% (6) 27% (99) 366#1 Issue: Women’s Issues 9% (4) 5% (22) 4% (2) 6% (9) % (6) 5% (22) 3% (46) 49#1 Issue: Education 0% (7) 22% (36) 5% (24) 0% (7) 7% (2) 9% (4) 27% (43) 62#1 Issue: Energy 2% (3) 2% (3) 2% (3) 0% () 3% (4) 0% () 30% (33) 08#1 Issue: Other 8% (0) 2% (27) 8% (0) 3% (4) 2% (3) 5% (9) 43% (54) 272016 Vote: Hillary Clinton 9% (66) 9% (39) 5% (2) 8% (60) 6% (45) 7% (22) 25% (82) 7262016 Vote: Donald Trump % (82) 24% (80) 6% (6) 6% (4) 6% (43) 2% (85) 26% (92) 7402016 Vote: Someone else 6% (0) 25% (45) 3% (23) 0% (8) 9% (6) 2% (2) 25% (46) 792016 Vote: Didnt Vote 6% (34) 3% (72) 4% (78) 6% (35) 7% (4) 5% (85) 37% (206) 550Voted in 2014: Yes 0% (34) 24% (33) 5% (26) 7% (99) 6% (84) 5% (205) 24% (33) 40Voted in 2014: No 7% (58) 3% (05) 4% (6) 7% (56) 8% (62) 3% (08) 37% (296) 8002012 Vote: Barack Obama 9% (79) 22% (93) 6% (38) 8% (7) 6% (53) 4% (2) 25% (220) 8752012 Vote: Mitt Romney 0% (57) 24% (29) 5% (83) 5% (29) 6% (34) 4% (75) 26% (4) 5472012 Vote: Other 8% (7) 27% (25) 5% (4) 5% (4) 5% (5) 22% (2) 8% (7) 942012 Vote: Didn’t Vote 7% (46) 3% (90) 4% (98) 7% (49) 8% (55) 4% (95) 36% (249) 682


514





About onceper week


About onceper month


Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 2204-Region: Northeast % (42) 9% (75) 8% (70) 9% (34) 7% (27) % (44) 25% (00) 3944-Region: Midwest 9% (40) 24% (09) 2% (56) 8% (35) 6% (30) 4% (63) 28% (30) 4624-Region: South 8% (63) 9% (53) 7% (43) 6% (53) 6% (50) 3% (07) 3% (254) 8254-Region: West 9% (46) 9% (99) 2% (63) 6% (32) 7% (39) 9% (99) 27% (42) 520Favorable of Trump 0% (95) 22% (207) 5% (42) 6% (55) 6% (59) 3% (7) 27% (250) 924Unfavorable of Trump 8% (86) 9% (27) 5% (69) 8% (88) 7% (78) 5% (77) 29% (328) 44Very Favorable of Trump 2% (60) 8% (94) 7% (87) 4% (23) 7% (34) 3% (66) 29% (50) 55Somewhat Favorable of Trump 8% (34) 28% (3) 3% (54) 8% (32) 6% (24) 2% (5) 24% (00) 409Somewhat Unfavorable of Trump 9% (2) 25% (57) 7% (39) 8% (8) 6% (4) 4% (32) 20% (46) 228Very Unfavorable of Trump 7% (65) 7% (60) 4% (30) 8% (69) 7% (65) 6% (45) 3% (282) 96Frequent TVWatcher 0% (7) 24% (393) 6% (272) 7% (3) 6% (02) 3% (28) 23% (377) 646Frequent Movie Watchers 3% (25) 23% (228) 8% (74) 6% (62) 6% (62) 3% (24) 22% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


National Tracking Poll #181011, October, 2018Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 220 00%

xdemGender Gender: Male 062 48%Gender: Female 39 52%

N 220

age5 Age: 18-29 490 22%Age: 30-44 524 24%Age: 45-54 406 8%Age: 55-64 346 6%Age: 65+ 436 20%

N 220

demAgeGeneration Generation Z: 18-21 20 9%Millennial: Age 22-37 568 26%

Generation X: Age 38-53 608 28%Boomers: Age 54-72 79 33%

N 2096

xpid3 PID: Dem (no lean) 769 35%PID: Ind (no lean) 586 27%PID: Rep (no lean) 846 38%

N 220

xpidGender PID/Gender: DemMen 362 6%PID/Gender: DemWomen 407 8%

PID/Gender: Ind Men 28 3%PID/Gender: Ind Women 305 4%

PID/Gender: Rep Men 49 9%PID/Gender: Rep Women 427 9%

N 220

xdemIdeo3 Ideo: Liberal (1-3) 735 33%Ideo: Moderate (4) 470 2%

Ideo: Conservative (5-7) 740 34%N 944

xeduc3 Educ: College 53 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 %N 220


515

Morning ConsultRespondent Demographics Summary


xdemInc3 Income: Under 50k 280 58%Income: 50k-100k 69 28%

Income: 100k+ 302 4%N 220

xdemWhite Ethnicity: White 723 78%

xdemHispBin Ethnicity: Hispanic 350 6%

demBlackBin Ethnicity: Afr. Am. 274 2%

demRaceOther Ethnicity: Other 204 9%

xrelNet Relig: Protestant 539 24%Relig: Roman Catholic 378 7%Relig: Something Else 22 0%

N 37

xreligion1 Relig: Jewish 58 3%

xreligion2 Relig: Evangelical 626 28%Relig: Non-Evang. Catholics 559 25%

N 85

xreligion3 Relig: All Christian 85 54%Relig: All Non-Christian 22 0%

N 406

xdemUsr Community: Urban 546 25%Community: Suburban 997 45%

Community: Rural 658 30%N 220

xdemEmploy Employ: Private Sector 70 32%Employ: Government 77 8%

Employ: Self-Employed 203 9%Employ: Homemaker 26 6%

Employ: Student 06 5%Employ: Retired 460 2%

Employ: Unemployed 79 8%Employ: Other 239 %

N 220

xdemMilHH1 Military HH: Yes 376 7%Military HH: No 825 83%

N 220


516

National Tracking Poll #181011, October, 2018Respondent Demographics Summary


xnr1 RD/WT: Right Direction 922 42%RD/WT: Wrong Track 279 58%

N 220

Trump_Approve Trump Job Approve 937 43%Trump Job Disapprove 47 52%

N 2084

Trump_Approve2 Trump Job Strongly Approve 494 22%Trump Job Somewhat Approve 443 20%

Trump Job Somewhat Disapprove 336 5%Trump Job Strongly Disapprove 8 37%

N 2084

xnr3 #1 Issue: Economy 632 29%#1 Issue: Security 304 4%

#1 Issue: Health Care 354 6%#1 Issue: Medicare / Social Security 366 7%

#1 Issue: Women’s Issues 49 7%#1 Issue: Education 62 7%

#1 Issue: Energy 08 5%#1 Issue: Other 27 6%

N 220

xsubVote16O 2016 Vote: Hillary Clinton 726 33%2016 Vote: Donald Trump 740 34%2016 Vote: Someone else 79 8%2016 Vote: Didnt Vote 550 25%

N 295

xsubVote14O Voted in 2014: Yes 40 64%Voted in 2014: No 800 36%

N 220

xsubVote12O 2012 Vote: Barack Obama 875 40%2012 Vote: Mitt Romney 547 25%

2012 Vote: Other 94 4%2012 Vote: Didn’t Vote 682 3%

N 298

xreg4 4-Region: Northeast 394 8%4-Region: Midwest 462 2%

4-Region: South 825 37%4-Region: West 520 24%

N 220


517

Morning ConsultRespondent Demographics Summary


Trump_Fav Favorable of Trump 924 42%Unfavorable of Trump 44 52%

N 2068

Trump_Fav_FULL Very Favorable of Trump 55 23%Somewhat Favorable of Trump 409 9%

Somewhat Unfavorable of Trump 228 0%Very Unfavorable of Trump 96 42%

N 2068

HRdem1 Frequent TVWatcher 646 75%

HRdem2 Frequent Movie Watchers 990 45%

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-strati cation weights applied.

518

National Tracking Poll #181011, October, 2018 519

nationaltrackingpoll#181011 october04-08,2018 ...€¦ · nationaltrackingpoll#181011...

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