NationalmuseetMoving towards a new, exciting experience…

Portfolios:RasmusJacobPernilleZuzannaSimon

Focus area:

Give The Experience Seekers incentive to seek out knowledge

DISCOVERINGMAIN ATTRACTIONS

COZINESSSURPRISES

HUNTENERGY

ADVENTURE

Needs – Guests loses interes

The exhibition is very large

Needs – Big and famous objects gets attention

Focus on famous objects

Needs – Guests clump around famous objects

Crowds gather easily

Needs – Engaging guests more in the experience

Guests don’t feel involved

Approach – How are we going to achieve this?

Create focus on objects usually ignored

Approach – APP and Usertests

Approach – Description of the APP

Approach – Description of the APP

Approach – Flow of experience

Approach – Spread out the guests

Spread out the guests

Approach – Engaging the guests

Engage the guest

Approach – Promotion posters

Poster at the museum with QR code

Approach – Promotion banners

Promotion banners for

websites

Benefits – Engaging in the experience

Benefits – Discounts in shop/café

Discount dependent on collected points

NOW GOAL

Benefits – More guests in the shop and café

Competing approach – Not very engaging

Not engaging

Competing approach – Engagement scale illustration

Move toward engaging experience