national tile contractors association twitter.com/tileletter magazine published by: national tile...

2015 Media Planner

National Tile Contractors Association

www.tileletter.com

ON THE COVER:MAPEI Corporation

SHOPPINg fOR SuCCESS:malls make a comeback

Qualified Labor:Validating skills of

expert installers

Installing ceramic tile,glass tile and stone

in interior wet areas


www.tileletter.com

January 2014

Total Solutions Plus shines with over 500 attendees, TCAA participation


www.tile-assn.com

www.tileletter.com

Reference Manual Issue 2014

ON THE COVER:TEC® Specialty Products

TEC® system helps revive Detroit Cobo Convention Center

tileletter.comfacebook.com/TileLetterMagazine

twitter.com/tileletter

Magazinew w w . t i l e l e t t e r . c o mPublished by: National Tile Contractors Association www.tile-assn.comTo t a l C i r c u l a t i o n a s o f J u l y 3 1 s t , 2 0 1 4

ON THE COVER:

MAPEI Corporations

Gordon Ramsay

Pub & Grill


www.tileletter.com

Coverings 2014

Coverings 2014

Special programs,

events and show

features for everyone

Tile

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www.tileletter.com

April 2014

ON THE COVER:Merkrete SystemsCalifornia giant gets a facelift revamping Del AmoFashion Center

Qualifi ed Labor Specifying common sense

Stone The rise of stone


www.tileletter.com

May 2014

ON THE COVER:

Schluter-Systems

Tile – how it changed one

showroom and one

plumbing dealer, forever

Qualifi ed Labor

1,000th Certifi ed Tile Installer

Thin Tile

adds majesty to

university façade


www.tileletter.com

June 2014

ON THE COVER:Custom Building ProductsAtlanta "Campus of the Future"

built to last with CUSTOM

Coverings celebrates 25th anniversary

with glamorous Las Vegas showBusiness TipThe daily huddle

TileLetter is published monthly with an additional issue dedicated solely to the CoveriNgs show. TRENDS and TECH are poly-bagged and published as full size 8”x10” special issues to the industry.

TileLetter.com digital page-turner email-blast subscribers 15,000

CovERiNgS, TRENDS, TECH and August green: bonus distribution in addition to our regular circulation.

TileLetter monthly circulation.

Contractors and installers

Floor covering contractors and installers

Tile distributors and importers

Manufacturers

Architects, designers, builders and general contractors

ToTAL TileLetter circulation

Architects, designers, builders and general contractors

ToTAL CovERiNgS, TRENDS, TECH and August green circulation

6,000

3,000

2,000

2,000

1,000

14,000

6,000

20,000

EDIT

ORIA

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ENDA

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15Month Major Feature Special Focus Added ValueJanuaryAds due 12/01/15

FebruaryAds due01/05/15

MayAds due04/06/15

JuneAds due05/01/15

JulyAds due06/01/15

*TECHAds due06/01/15

AugustAds due07/01/15

SeptemberAds due08/03/15

OctoberAds due09/01/15

NovemberAds due10/01/15

DecemberAds due11/02/15

Mortars

grout

Membranes

Movement joints

showers

NTCA Reference Manual

The green issuesustainabilty

Pool and wet areas

surface preparation

sealers and maintenance

glass tile

•Total solutions Plus review• industry Calendar•Thin Tile•TCNA Handbook

•Coverings: installation seminars •stone

•Cevisama review•Thin Tile•TCNA Handbook

•Coverings installation and Design Awards • iDs showcase•NTCA night

•Total solutions Plus schedule •Thin Tile•TCNA Handbook

•Technical features

•green Tip•A&D guest•sustainability Update•green products

•Total solutions Plus review•Thin Tile•TCNA Handbook

•Women in Tile•Handmade/Decorative tile•stone

•Thin tile•Movement joint profiles•TCNA Handbook

•NTCA review/forecast•Cersaie review•stone

*CoveringsAds due02/02/15

Coverings/orlando •NTCA Programs•CTDA, TCNA, Coi, Tos Programs

Bonus distribution to CoveringsCoverings

advertorial section: Contractor Programs

*TRENDSAds due02/02/15

New products •Design and product trendsBonus distribution to Coverings

Bonus circulation to architects and designers

AprilAds due03/02/15

Underlayments•stone•Backerboards•Tools

Coverings review

MarchAds due02/08/15

radiant heat•surfaces review•Thin Tile•TCNA Handbook

Coverings advertorial section:

Distributor Programs

Bonus distributionto surfaces

Editorial deadline: first business day of the month, two months prior to publishing month. Advertising space and materials: first business day of the month, one month prior to publishing month.

SPECIAL ISSUE EDITORIAL DEADLINES: Coverings and Trends Issues – February 2, TeCh Issues - June 1In eVery reGULAr ISSUe: industry News, New Products, Ask the experts, Tech Talk, Business Tip, NTCA Benefits Box, NTCA Member spotlight, Qualified Labor, NTCA President’s Letter, editor’s Letter oCCASIonAL AnD SCheDULeD FeATUreS: TCNA Handbook Update, stone section, Thin Tile, Letters to the editor, NTCA News, Helping Hands, NTCA Family Album, Travels with Tile

editorial questions or submissions to Lesley Goddin, editor, (505) 292-6706; email: [email protected]

*The Coverings Issue is TileLetter-sized and printed separately from our monthly TileLetter issues. The Trends and TeCh issues are 8”x10” sized issues and are mailed to our TileLetter subscribers with bonus distribution to architects and designers. See rate sheet for special pricing on these three issues.



TILE

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Full Page Full Page (live area) 3/4 Page 1/2 horizontal 1/2 Vertical

1/2 Island 3/8 horizontal 3/8 Vertical 1/4 horizontal 1/4 Vertical

Trim Size 5.5” x 8.5”Bleed Allowance 5.75” x 8.75”Printing offsetPaper Stock 60 lb. gloss WhiteBinding saddle stitch

Ad Copy DimensionsFull Page (live area)

3/4 Page

1/2 Page Horizontal

1/2 Page vertical

1/2 Page island

3/8 Page Horizontal

3/8 Page vertical

1/4 Page Horizontal

1/4 Page vertical

4.625” x 7.625”

4.625” x 5.5”

4.625” x 3.75”

2.25” x 7.625”

3.375” x 4.875”

4.625” x 2.75”

2.25” x 5.5”

4.625” x 1.875”

2.25” x 3.75”

Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via e-mail or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on.

if you need to submit your files in a format other than PDF, please use the following guidelines:

Apple or Windows oS Adobe InDesign CS3 or lowerQuarkXPress 7.1 or lowerAdobe Illustrator CS3 or lowerAdobe Photoshop CS3 or lowerTIFF, JPeG images (300 dpi, sized to fit)Generic or Illustrator ePS

Note that if you intend to submit your file in illustrator or ePs format, all fonts must be converted to paths and all links embedded.

if you need to submit your files via regular mail, we accept CD and DvD media in Apple or Windows formats with color proofs.

CLoSInG DATeS:

sPACe and MATeriALs: one (1) month prior to publishing month (i.e. Jan. 1 for February, Feb. 1 for March, Mar. 1 for April, etc.). AD CoPY and siZe may be changed during your contract term - you are contracting for number of times to run.

FTP site information: Upon signed contract, we can provide a username and password to upload materials to a secure site.

TILE

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$150/month listed on the TileLetter website and in

one email blast that month. For an additional $100, we

will send an exclusive eblast to subscribers with your

classified only.

Commission, Discounts and rate Policy:ALL rATes NeT. No commissions or discounts are allowed. orders are subject to terms and provisions of current media kit. rebate credits are given on contract increases when placement reaches next rate break. Advertisers will be short-rated if all contracted insertions are not placed during contract time.

Premium PositionsFront and back covers $6,000inside covers $2,500Center spread $2,500Two-page spread $1,700select position rate $100Advertorial $1,100Business card (3.5”x2”) $300(Business-card sized ads are a flat rate no matter color or number of runs)

1x

$650$800$1,500

$600$800$1,350

$475$650$1,250

$400$595$1,100

$370$500$900

3x

$625$750$1,450

$650$750$1,300

$450$600$1,200

$350$575$1,050

$335$475$850

6x

$600$725$1,400

$525$700$1,250

$425$550$1,150

$325$540$1,000

$310$450$800

12x

$560$675$1,350

$500$650$1,200

$400$500$1,100

$290$495$975

$275$400$750

Full PageB&WTwo ColorFour Color

3/4 PageB&WTwo ColorFour Color




n e t A d v e r t i s i n g r a t e s

Free UrL LInK included for all

print advertisers in our online digital page turner!

COvE

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The CoVerInGS ISSUeCoverings is North America’s most comprehensive

show for those involved in the tile and stone indus-tries. By advertising in TileLetter’s Coverings edition, you will be making the best advertising investment you can make all year.

More than 25,000 attendees are slated for the 2015 exposition, April 14-17, 2015, at the orange County Convention Center in orlando, Florida.

TileLetter’s Coverings edition focuses solely on the events and happenings of this popular North American show.

This issue is will be by poly-bagged along with our new TRENDS publication and mailed to our usual subscriber list with a bonus distribution to architects and designers and with an additional 2,000 copies distributed at the show.

FoUr CoLor ADS

Two-page spread $1,500

Full page $1,000

3/4 page $900

1/2 page $850

3/8 page $800

1/4 page $700

Advertising deadline for the Coverings edition is February 2, 2015.

ON THE COVER:MAPEI CorporationGordon RamsayPub & Grill,Las Vegas


www.tileletter.com

Coverings 2014

Coverings 2014 Special programs, events and show features for everyone

Tile

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2014_Coverings_TileLetter-PROOF.indd 1

3/4/14 3:05 PM

BLACK & WhITe ADS

Two-page spread $900

Full page $500

3/4 page $400

1/2 page $350

3/8 page $250

1/4 page $200

Back by popular demand!

See TileLetter Art Requirements for ad sizes and suitable formats.


For advertising opportunities, contact Michelle Chapman or Mary [email protected] – (601) 939-2071 or [email protected] – (601) 405-7625

TREN

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ND TE

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TEs The industry has spoken . . .

...and NTCA is listening!For 2015, NTCA has a new set of opportunities with which to reach

out to our 20,000 A&D subscribers – still four print vehicles, but with a new, fresh spin. in each issue there will be custom content geared towards the A&D community. Here’s what’s on tap:

TileLetter formatTwo of our new publications will retain the unique TileLetter

format that is beloved by our readers.Coverings Show issue: This will include news of the show, of

events at the show, seminars, exhibits, feature stories and regular features – everything a showgoer needs to know about Coverings in orlando, Fla. April 14-17, 2015. Available at the show, to our regular subscription list, and with bonus distribution to the A&D community.

TileLetter August Green Issue: – continuing our tradition of fo-cusing on sustainability in our August issue of TileLetter, we will present stories, products and special editorial that addresses what contractors, architects, designers and specifiers need to know to successfully incorporate tile and stone into their projects. This is-sue will have bonus distribution to the A&D community.

Large, lush 8” x 10” formatAppealing to the A&D preference for visuals and photos, we’re offer-

ing two publications in an expanded format.Trends issue: The TRENDS issue will explore new products and

up-and-coming design, style, fashion and influences that we will be seeing at Coverings and beyond. TRENDS will be your go-to publica-tion for information on the newest products for glass, porcelain, ce-ramic, stone, tools, technology and so much more. This issue will be available at the Coverings show.

TeCh issue: What do various players in the industry need to know to be educated and make the most of technological advances and developments unfolding in installation methods and techniques in our industry? This issue will let you know, and will include articles about updates in the NTCA Reference Manual. Hitting the stands in summer, 2015.

Both TRENDS and TECH are being mailed to our regular TileLetter circulation as well as to an additional 6,000 architects and de-signers associated with the tile and stone industry. TRENDS will be poly-bagged along with the TileLetter CovERiNgS issue. TECH will be poly-bagged and mailed with the 2015/2016 NTCA Reference Manual to all NTCA members.

TRENDSA product and trends report from the National Tile Contractors Association

TECHA technical publication of the National Tile Contractors Association

For advertising opportunities, contact Michelle Chapman or Mary [email protected] – (601) 939-2071 or [email protected] – (601) 405-7625

FoUr CoLor ADS (1X AnD 2X ConTrACTS)

Two-page spread $2,500

Full page $2,000

3/4 page $1,500

1/2 page $1,000

3/8 page $900

1/4 page $800

PreMIUM PoSITIonS

outside back cover $6,000

inside back cover 2 page spread $4,000

inside front cover - page 1 spread $4,500

Page 2-3 spread $3,500

Page 4-5 spread $3,000

Advertorial per page $1,500

3/8 page $25,0See TRENDS and TECH Art Requirements for ad sizes and suitable formats.


TREN

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TECh

ART

REq

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MEN

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Full Page Full Page (live area) 3/4 Page 1/2 horizontal 1/2 Vertical

1/2 Island 3/8 horizontal 3/8 Vertical 1/4 horizontal 1/4 Vertical

Trim Size 8”x10”Bleed Allowance 8.25”x10.25”Printing offsetPaper Stock 60 lb. gloss WhiteBinding saddle stitchGutter safety .375”

Ad Copy Dimensions

Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via e-mail or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on.

if you need to submit your files in a format other than PDF, please use the following guidelines:

Apple or Windows os Adobe inDesign Cs3 or lowerQuarkXPress 7.1 or lowerAdobe illustrator Cs3 or lowerAdobe Photoshop Cs3 or lowerTiFF, JPeg images (300 dpi, sized to fit)generic or illustrator ePs

Note that if you intend to submit your file in illus-trator or ePs format, all fonts must be converted to paths and all links embedded.

if you need to submit your files via regular mail, we accept CD and DvD media in Apple or Windows formats with color proofs.

FTP site information:Upon signed contract, we can provide a user-name and password to upload materials to a secure site.

Full Page (w/bleed)

Full Page (live area)

3/4 Page

1/2 Page Horizontal

1/2 Page vertical

1/2 Page island

3/8 Page Horizontal

3/8 Page vertical

1/4 Page Horizontal

1/4 Page vertical

8.25” x 10.25”

7.25” x 9”

7.25” x 6.5”

7.25” x 4.5”

3.625” x 9”

4.625” x 6.25”

7.25” x 3”

2.375” x 6”

7.25” x 2.5”

3.625” x 4.5

TRENDS is poly-bagged with the CovERiNgS issue. TECH is poly-bagged with the NTCA Reference Manual.

national tile contractors association twitter.com/tileletter magazine published by: national tile...

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