42%27%

46%

C O N T E X T National Research Group (NRG)—a leading entertainment research consultancy, whose pioneering methods help content creators and marketers across the entertainment industry decode audiences around the world—conducted a poll on attitudes towards sports gambling among 1,010 Americans. The poll was fielded May 17–18th, 2018, in the wake of the Supreme Court's May 14th ruling that the Professional and Amateur Sports Protection Act violated the 10th Amendment of the U.S. Constitution in Murphy v. National Collegiate Athletic Association. To qualify for the survey, participants must watch at least 1 hour of TV per week through cable/telco live, with DVR or through streaming services.

The majority of Americans approve of nationwide sports gambling. In fact, approval of sports gambling is comparable to that of gay marriage and marijuana use.

Many Sports Viewers are already wagering on sports and would bet more often if legalized nationwide.

For those not currently betting, the opportunity to

get some action on the game is appealing.

of those who watch sports programming currently wager on games

of men surveyed approve of the legalization of sports gambling, compared to 66% approval of marijuana and 63% approval of gay marriage. Only 51% of women approve of sports gambling.

expect that they wouldlikely bet more oftenif legalized nationwide

of those who watchsports, but are not current gamblers say they would like to bet on sports if it

were legalized nationwide.

average bet per wager

Of the methods used,current gamblers areleast likely to use online wagering sites o�shore

PLACE YOUR BETS: INSIDE THE FUTURE OF SPORTS BETTING

S U P P O R T

B I G G A M B L E R S I N F O C U S

I N T E R E S T

65%G A Y M A R R I A G E

63%M A R I J U A N A U S E

60%S P O R T S G A M B L I N G

49%P A Y I N G C O L L E G E A T H L E T E S

Nearly 6 in 10 Sports Viewers are current or potential gamblers.

Much more likely to be urban dwellers

More likely to live on the coasts

More likely to have voted for Clinton

More likely to bet on playo�s than other gamblers who

gravitate towards championshipsMore likely to bet on boxing, NBA

and MLB than other betters

The majority of Americans approve of nationwide sports gambling, driven by males; most sports watchers currently gamble or plan to if legalized nationwide.

If sports gambling were legalized nationwide, 8 in 10 current or potential gamblers would watch more sports live.

Sports Viewers agree that college athletics are more susceptible than professional sports to possible corruption or cheating.

3 T H I N G S Y O U N E E D T O K N O W 1 2 3

Among those who, on average, bet $100+ at a time

If sports gambling were legalized nationwide, gamblers would watch more sports, particularly live, and are more likely to watch their favorite sports rather than try out new sports.

T V C O N S U M P T I O N & C O N T E N T

M O S T A P P E A L I N G P R O G R A M M I N G

B E T T I N G M E T H O D A N D C O N T E N T

POOR FIT GOOD FIT

Current orpotential gamblers

say they wouldwatch more

sports on TV

Current or potential gamblers say they would watch more highlights and recaps

Current or potential gamblers said they would watch more sports live

Major networks “fit” with sports gambling programming

76%43%

of current and potential betters said that the Super Bowl is the sporting event on which they would most like to wager

the NBA Finals follow as the sporting event with the second most interest

LEAST INTEREST MOST INTEREST

NFL generates the most gambling interest

Among sports viewers at large and gamblers, Fox Sportsand ESPN are seen as the networks that best fit with sports gambling programming.

9 in 10current or potential gamblers

are interested in legal websites to place bets

are interested in seeing gambling odds on screen

while games are in progress

7 in 10They are less enthused by

podcasts or radio shows that analyze sports betting (60%),or commentators discussing

gambling during events (62%)

PLACE YOUR BETS: THE FUTURE OF CONTENT

I W I L L W A T C H N E W S P O R T S T H A T I D I D N ’ T F O L L O W B E F O R E 60%

I W I L L W A T C H M O R E S P O R T S O N T V 77%

I W I L L W A T C H M O R E H I G H L I G H T S A N D R E C A P S 78%

I W I L L W A T C H M O R E S P O R T S L I V E , R A T H E R T H A N D E L AY E D 79%

63%I W I L L W A T C H A G R E A T E R V A R I E T Y O F S P O R T S

A M O N G C U R R E N T O R P O T E N T I A L G A M B L E R S

P R O F E S S I O N A L V S A M A T E U R

PLACE YOUR BETS: THE DOWNSIDES TO GAMBLING

Sports Viewers agree that college players are the most likely to be corrupted.

I N T E G R I T Y

of Sports Viewersagree that more people will become addictedto gambling once it

becomes legal nationwide

73%

A D D I C T I O N

Sports Viewers say it will be more likely that players

or referees will cheat

7 in 10

C H E A T I N G

More Americans approve of betting on Professional sports than betting on Collegiate and Amateur athletics.

50%66%

VS

Since 1978, NRG has been Hollywood’s go-to source for global research and insights and now we’ve expanded our portfolio to include TV, gaming and social media networks. Our pioneering methods help content creators and marketers across the entertainment industry decode audiences’ unmet needs and desires. NRG conducts over 25,000 interviews weekly and executes hundreds of multi-market studies annually to help our clients craft actionable strategies for e�ectively developing, marketing, and distributing content. We pride ourselves on an ability to synthesize quantitative and qualitative insights to deliver comprehensive consumer-driven solutions.

A B O U T N R G

P R O F E S S I O N A LS P O R T S

C O L L E G I A T ES P O R T S

60%A M A T E U R O R C O L L E G E A T H L E T E S

45%N C A A R E F E R E E S

36%C O L L E G E / U N I V E R S I T Y C O A C H E S

18%C O L L E G E /U N I V E R S I T Y A D M I N I S T R A T O R S

For collegiate and amateur sports, who is most susceptible to possible corruption, cheating or ‘point shaving’ if sports gambling is legalized nationwide?

Will legalized sports gambling hurt the integrity and fair play of...

27%YES

39%NO

34%NOT SURE

41%YES

30%NO

29%NOT SURE