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Radio city Super singer

2012

Associate Sponsor & Partners

Presents

Objective for TVS Increase Wego & Scooty brand

awareness & recall Provide a platform for TEST

DRIVES/experience of product Increase walk-ins @ TVS

dealerships Direct involvement of the RC

listeners through the only singing reality show on Radio

Approach

• Capitalizing on the market driver “MUSIC” and success of seasons of Super Singer till date

• TG – 18 to 34 years

Achievement

80000 nos.

Total Registrations across 15 cities

RCSS Ahmedabad Accolade:Mention in Limca book of records

Mention in Limca book of records for making 773 children sing together on Radio in Ahmedabad

Distribution across Mediums

80000Facebook PRC IVRS Malls /Float Office

568 700 17030 26535 2491 32204

Human banners

Test Drives Provided

2608Total no. of test drives 2608

Markets covered 20Avg. no. of audition days across markets 8

Avg test drives in each market 130Avg. Test drives in each day 16

The Show boosters

Promotion plan (On Air + On Ground + Online+ Print + TV)

On Air On Ground On lineTeasers Print Website

( planetradiocity.com)

Sweepers TV facebook

Judges bytes & other celeb bytes related to

property

Banner boys, leaflets & posters

Promos Canter

RJ Mentions & OB Links

Branded Cab/Float

IVRS no. Hoardings & Mobile boards

Live OB’s from on ground

TV coverage & FCT

Mall activations/ Auditions

Activity Snapshots

Float – Activity pics10 inside Colleges,15 outside / 30 key Areas

RC Office Auditions

Human Banners

TVS Bike Display Pics @ Malls

Test Drives @ RC Office & Float

Facebook promotions

Finale Branding @ the venue

Crowd ,5000 pax running crowd

Fillers by Rj’s Crowd masti,

Winning Moments

Media Coverage

Prints ads – Vaartha

Prints ads – Han’s Media

TV – Aston BandsOn Tv-5 for 15 days

TV – Zoom Grand Finale Coverage

Prints ads –Navbharat

Paper Ad: Deccan Herald - 28th August 2012

Paper Ads: Deccan Herald - 31st August 2012

Print & Hoarding Mumbai

Dates Print Publication

Language Material Type

24th August Mid Day English Ad space

26th August Mid day English Advertorial

23rd August DNA English Ad space

23rd August HT English Ad space

28th August Navshakti Marathi Ad space

27th August Navshakti Marathi Editorial

29th August Navshakti Marathi Editorial

2nd Sept Navshakti Marathi Editorial

TVS Bike Gratification

Online DeliveredSr. No.

Element Committed Deliverable

Delivered

1Web Banner on

PlanetRadiocity.com150000 Impressions 324503 Impressions

2Web Banner on

PlanetRadiocity.com150000 Impressions 165000 Impressions

3FCT on Web Radio 1000 Seconds (40 Spots in case

of 25-sec spots)1000 secs.

4

Show Integration on Web Radio 1 Show Integration 2 Show Integrations

5RJ Mentions on Web Radio 10 Mentions 10 Mentions

6Social Media Integration 10 Mentions 10 Mentions

On Air DeliveredTVS deliverables As discussed

RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage

Teaser Stage 4/day/city-320 20 4 1,600 30 seconds 48,000

Auditions Stage 4/day/city-960 20 12 4,800 30 seconds 1,44,000

Promo to catch SS live 4/day/city-560 20 7 2,800 25 seconds 70,000

SS live and voting 4/day/city-640 20 8 3,200 25 seconds 80,000

Wild card Entry promos on availability 10 6 1,200 25 seconds 30,000

Total 2,480 13,600 3,72,000

TVS deliverables Actual

delivered

RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage

Teaser Stage 10/day/city-800 30 4 2,400 60 seconds 1,44,000

Auditions Stage 10/day/city-2400 20 12 4,800 60 seconds 2,88,000

Promo to catch SS live 10/day/city-1400 20 7 2,800 25 seconds 70,000

SS live and voting 10/day/city-1600 20 8 3,200 25 seconds 80,000

Wild card Entry promos 3/day/city-360 10 6 1,200 25 seconds 30,000

Total 6,560 14,400 6,12,000

Print/TV DeliveredS. No. City Print Delivered

1 Mumbai DNA, HT / Lokmat Mid day - 2, DNA - 1, Navshakti - 3, HT - 1

2 Bangalore Deccan Herarld, Suvarana News Deccan Herarld - 2 ads, 1 Hour Grand Finale coverage on Suvarna TV,coverage of Launch & Auditions on Suvarna TV.

3 Delhi National Duniya & HT National Duniya - 6 ads & HT - 2 ads

4 Lucknow Amar Ujala Amar Ujala - 3 ads

5 Jaipur Dainik Navjyoti Dainik Navjyoti (6 ads)

6 Ahmedabad Sandesh/Divya Bhaskar Sandesh - 3 ads

7 Surat Sandesh/Divya Bhaskar Gujarat Guardian - 3 ads

8 Baroda Sandesh/Divya Bhaskar Divya Bhaskar - 3 ads

9 Pune Saakal Saakal - 2 ads, Femina - 1 ad, DNA - 1 ad

10 Nagpur Navbharat Navbharat - 2 ads

11 Hyderabad Vaartha & Scrollers on TV5 / HMTV Vaartha - 1 ad, The hans india - 1 ads, tv5 - 14 DAYS

12 Vizag Vaartha & Hans Hans - 2 ads, hmtv - 11 DAYS

13 Chennai Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV

14 Coimbatore Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV15 Ahmednagar

Sakal 25*10 3 inserts

Saakal - 1 ad with dealer address16 Sangli Saakal - 1 ad with dealer address17 Nanded Saakal - 1 ad with dealer address18 Akola Saakal - 1 ad with dealer address19 Jalgaon Saakal - 1 ad with dealer address20 Sholapur Saakal - 1 ad with dealer address

On Ground Collaterals

Audition booth in the Mall

Canter Posters Banner Boys

Magazine Print Standees outside Malls

Auto backs Branded Car

Mobile Hoarding

On Ground DeliveredS. No. City On Ground Plans Delivered

1 MumbaiBanner Boys 10 Days, Poster Outside

colleges & music Intsitutes. Mall Branding @ Fun Cinemas Auditions: Malls & Colleges. Grand Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes. Audition Van for 10 days, Mall Branding @

Fun Cinemas Auditions: 1 Malls (1 weekend) & Colleges & RC Office for 14 days. Grand Finale: Mall (1 day)

2 BangalorePoster Outside colleges & music

Intsitutes. Auditions: Malls & Colleges (Use of float). Grand Finale: Mall

Poster Outside colleges & music Intsitutes.Float for 12 days, Auditions: 1 no. Malls (2 weekends) & Colleges &

RC Office (14 days). Grand Finale: 1 no. Mall (1 day)

3 Delhi

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Fun Cinemas TDI Mall Auditions: Malls & Colleges. Grand

Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Fun Cinemas TDI Mall (2

nos.) Auditions: Malls (1 weekend), RC Office( 14 days) & Colleges. Grand Finale: Mall ( 1 day)

4 Lucknow

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Fun Multiplex Auditions: Malls & Colleges. Grand Finale: Phoenix

Mall

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Fun Multiplex Auditions:

Float for 8 days, Malls (2 weekends), RC Office( 14 days) & Colleges. Grand Finale: 1 Mall (1 no.)

5 Jaipur

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ MGF Mall/Pink Square Mall Auditions: Malls & Colleges. Grand

Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Pink Square Mall & Mobile Hoarding for 30 days, Auditions: Float for 7 days, Malls

(1 weekend), RC Office ( 10 days) & Colleges. Grand Finale: Mall (1 day)

On Ground Delivered Contd.S. No. City On Ground Plans Delivered

6 Ahmedabad

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Ahmedabad Central Mall

Auditions: Malls & Van Auditions. Grand Finale: Mall

Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, Auto Backs promotion, LED screens/Hoarding (3 nos. for 15

days),Mall Branding @ 2 nos. Mall Auditions: Malls (1 weekend) & Canter (10 days) Auditions. Grand Finale: Mall ( 1 day)

7 Surat

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Surat Central Mall Auditions: Malls & Van

Auditions. Grand Finale: Mall

Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, Hoardings (5 for 15 days) Mall Branding @ Iscon Mega

Mall/Surat Central Mall Auditions: Malls (1 weekend) & Canter Auditions (10 days) . Grand Finale: Mall (1 day)

8 Baroda

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Vadodara Central Mall

Auditions: Malls & Van Auditions. Grand Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Hoarding (8 nos. for 20 days), Mall Branding @ Vadodara

Central Mall Auditions: Malls (1 weekend) & Canter Auditions (10 days). Grand Finale: Mall (1 day)

9 Pune

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall

Auditions: Malls & Colleges. Grand Finale:Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS & Phoenix Mall Auditions: Malls (1

weekend), RC Office (14 days) & Float ( 14 days), Colleges . Grand Finale: Mall (1 day)

10 Nagpur

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall

Auditions: Malls & Colleges. Grand Finale: Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall Auditions: Malls (3 days),

Float ( 14 days) & Colleges. Grand Finale: Mall ( 1 day)

On Ground Delivered Contd.S. No. City On Ground Plans Delivered

11 Hyderabad

Banner Boys 15 Days, Poster Outside colleges & music

Intsitutes Auditions: Malls & float auditions Colleges. Grand

Finale: Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes Auditions: Malls (1 weekend) & float (14

days) auditions, RC Office ( 14 days), Colleges. Grand Finale: Mall (1 day)

12 Vizag

Banner Boys 15 Days, Poster Outside colleges & music

Intsitutes Auditions: Malls & float auditions Colleges. Grand

Finale: Mall (WIP)

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes Auditions: Malls (3 days) & float (14

days)auditions Colleges. Grand Finale: Mall (1 day)

13 Chennai

Banner Boys, Poster Outside colleges & music Intsitutes

Auditions: INOX, Ampa Skywalk Mall & Colleges Grand Finale:

Mall

Banner Boys 14 days, Poster Outside colleges & music Intsitutes Auditions: Mall (3 days), Float (2 nos. for 2 & 10 days) & Colleges, RC Office( 14 days) Grand Finale:

Mall (1 day)

14 CoimbatoreBanner Boys, Poster Outside colleges & music Intsitutes

Auditions: Brookfield Mall & Colleges Grand Finale: Mall

Banner Boys 14 days, Poster Outside colleges & music Intsitutes Auditions: Brookfield Mall (1 weekend), RC Office( 10 days) & Colleges Grand Finale: Mall (1 day)

On Ground Delivered Contd.

S. No. City On Ground Plans Delivered

15 Ahmednagar1 weekend audition in the Mall

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

16 Sangli

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area.

Finale conducted in auditorium with Bike display

17 Nanded1 weekend audition in the Mall

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

18 Akola 1 weekend audition in an auditorium

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

19 Jalgaon 1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

20 Sholapur 1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

Campaign Exposure

Sl. No Deliverables Pune

Hydrabad Nagpur ROM Vizag

Ahemedabad Baroda Surat Delhi

Lucknow Jaipur

Chennai

Coimbatore Mumbai

Bangalore Total

1 Banner Boys 30000 45000 45000 3000 22500 25000 25000 25000 25000 25000 25000 20000 20000 32500 20000

2Leaflets

distributed 100000 60000 50000 10000 40000 25000 25000 25000 30000 30000 25000 20000 20000 40000 20000

3

Posters outside

colleges & music inst 100000 200000 200000 0 30000 50000 50000 50000 100000 100000 100000 150000 170000 500000 150000

4Mall

branding 90000 135000 45000 0 45000 90000 36000 72000 180000 180000 3000 6000 6000 90000 42000

5Live

auditions 0 0 0 0 0 6000 6000 12000 12000 19000 7500 21000 10500 45000 56000

6 Grand Finale 6000 8000 300 500 6000 8000 6000 5000 150000 8000 7500 20000 18000 12000 15000

7 Print / TV 215200 11600 87600 46800 12400 100600 59600 600 886800 106200 20400 192200 109600 450000 272800

8Auto backs /

Floats 0 0 0 0 0 300000 300000 0 0 750000 0 50000 55000 75000 0

10Canter /

Hoardings 75000 75000 75000 0 75000 75000 70000 70000 50000 40000 41500 6000 6000 30000 13000

Print + TV + On Ground (Reach in

000) 616200 534600 502900 60300 230900 679600 577600 259600 1433800 1258200 229900 485200 415100 1274500 58880091472

00

On Air

204000 594000 264000 23000 39000 460000 95000 340000 6246000 582000 250000 418000 129000 4633000 248100016758

000

Source (On Air)IRS-2012

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37 2012IRS-2012

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37 2012IRS-2012

Q225905

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Cost Per Contact

CPC Investment/ Total Exposure =5000000/25905200 INR 0.19

THANK YOU