national public relations committee the power of telling the story of jack and jill susan demming...
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![Page 1: National Public Relations Committee The Power of Telling the Story of Jack and Jill Susan Demming Chair, Mid-Western Region Kimberley Goode National Editor](https://reader036.vdocuments.site/reader036/viewer/2022070410/56649f145503460f94c292ee/html5/thumbnails/1.jpg)
National Public Relations Committee The Power of Telling the Story of Jack and
Jill
Susan DemmingChair, Mid-Western Region
Kimberley GoodeNational Editor
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National Leadership Supporting This Work
NATIONAL PRESIDENTTammy King
Official Spokesperson of the organization
NATIONAL EDITORKimberley Goode
Liaison to the National Public Relations Committee
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Regional and National Public Relations
Susan DemmingMid-Western Region
Paulette Walker CampbellEastern Region
Ashia MuhammadCentral Region
Adaku OkoroSouth Central Region
Nina HowardSoutheastern Region
Deirdre PippinsMid-Atlantic Region
Elizabeth Alexander-Bernard Far West Region
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National Public Relations Committee Duties
• Ad hoc committee of the national organization
• Charged with creating internal and external communications campaigns to build brand awareness and establish broader awareness of and Jill of America and its value to America.
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5 Ways We are Telling our story and how you can help!
1. Engaging in Jack and Jill social media sites
2. Leveraging our national website as a PR channel
3. Creating awareness through national social media campaigns
4. Extending our message through regional channels
5. Securing media coverage for national, regional and chapter programs
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1. Social Media
Added nearly 1500 Facebook likes
NOW8759!!
10X the number of Twitter followers
NOW541
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2. the National Websitehttp://jackandjillinc.org/
• Member Spotlight
• Alumni Spotlight
• Chapter Website Links
• National,
• Regional and Chapter
• Highlights
• Send highlights to: [email protected]
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3. National Campaigns
#BlackSonsMatter#JJBedtimeStories
#JJVotes
#JJSchooldaze
#JJPowertoMakeaDifference
#JJNoCellPhoneSunday
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• Creating/Extending Mid-Western RegionSocial Media Avenues- Associates have FB Page….
- Establishing FaceBook page forcurrent activity. Will determine ways to ensure appropriate access.
- Regional Twitter Account
- Encourage Chapter’s to extend National/Regional messaging.
- Find ways to share chapter events closer to real time…..Great ideas/events should be celebrated/shared.
- Media Feeds Monitored, but please forward coverage your chapter receives. [email protected]
- As media avenues established, info will be shared.
4. Support Regional Channels
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5. Seek Media Coverage • Chapters are encouraged to
seek publicity for local events• Contact the National
Headquartersfor a quote from the National President to be included in press releases; remember the National President is the official spokesperson of the organization
• Share coverage with NationalPublic Relations Committee through Regional Representative to be highlighted in national In the News section
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Tools & Resources Coming Soon!
• Press Kit Template- Jack and Jill fact sheet- Sample press release- Description of programmatic thrusts and key programs
- Bios of National Executive Board Members- Summary of partnerships
• Social media policy• Standard photo release• Media guidelines• Proprietary research to highlight the success of our
organization and provide parenting insights