national pork board update - porkcdn.com pork board update jarrod sutton ... • pork quality...
TRANSCRIPT
![Page 1: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/1.jpg)
National Pork Board Update
Jarrod Sutton
AVP, Channel Marketing
April 25, 2012
![Page 2: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/2.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 3: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/3.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 4: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/4.jpg)
Vast majority of Americans are at least three generations removed from the farm
1900 -- 36% of all U.S. occupations were “agricultural
pursuits.”
1950 -- 11.6% of all U.S. occupations were farmers, farm managers or farm laborers.
In 2000 -- 0.7% of U.S. population was employed in farming, forestry or fishing.
![Page 5: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/5.jpg)
How the public visualizes farms …
![Page 6: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/6.jpg)
What they see …
![Page 7: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/7.jpg)
Times have changed …
![Page 8: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/8.jpg)
Times have changed …
![Page 9: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/9.jpg)
Times have changed…
Craig Watkins
![Page 10: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/10.jpg)
Times have changed…
50 Years Ago Today
• 2,000,000 Pig Farms
• Diversified farms: A little of everything
• Open lots/pastures
• The animals were fat
• Public had some connection with agriculture
• 68,000 Pig Farms • Highly specialized
farms • Confinement • The animals are lean • Public has little
connection with agriculture
![Page 11: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/11.jpg)
![Page 12: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/12.jpg)
History & Evolution
• 2005 - Board of Director developed plan approved by the USDA
– Initiated with a Coalition Discovery Team meeting with all segments of the food-chain • NPB
• NPPC
• Producers
• Packers
• Channel Partners – Foodservice & Retail
![Page 13: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/13.jpg)
Development
• Content development
– Swine Welfare Committee
– Pork Safety Committee
– Producer Services Committee
• All committees have these types of members:
– Researchers
– Veterinarians
– Producers
– Allied Industry
![Page 14: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/14.jpg)
Program Objectives
• Continuous improvement in pork production practices
• Demonstrate that pork producers are accountable for the way we produce pork
• Provide a workable/affordable/credible tool for the pork chain
![Page 15: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/15.jpg)
Participation in the PQA Plus
• Producer Certification
– 52,854 individuals
Site Status
– 16,501 sites
![Page 16: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/16.jpg)
2013 PQA Plus Revision Update
![Page 17: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/17.jpg)
New Mission Statement
• Pork Quality Assurance Plus will build consumer trust by educating pork producers on good production practices while measuring and tracking continuous improvement consistent with the Ethical Principles of: Producing Safe Food; protecting and promoting animal well-being; protecting public health; safeguarding natural resources; and providing a safe work environment.
![Page 18: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/18.jpg)
2013 GPP’s
• GPP #1: Use an Appropriate Veterinarian/ Client/ Patient Relationship (VCPR) as the Basis for Medication Decision Making
• GPP #2: Establish and Implement an Efficient and Effective Health Management Plan
• GPP #3: Use Antibiotics Responsibly
• GPP #4: Properly Store and Administer Animal Health Products
• GPP #5: Follow Proper Feed Processing Protocol
![Page 19: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/19.jpg)
2013 GPP’s Continues:
• GPP #6: Establish Effective Swine Identification, Medication Records and Withdrawal Times
• GPP #7: Establish Environmental Stewardship
• GPP #8: Worker Safety
• GPP #9: Provide Proper Swine Care to Improve Swine Well- Being
• GPP #10: Utilize Tools for Continuous Improvement
![Page 20: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/20.jpg)
2013 PQA Plus Revision Changes
Testing
Online Certification
Site Assessment
Frequency of site assessment re-certification
Criteria for self-assessment
![Page 21: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/21.jpg)
2013 PQA Plus Revision Changes
Testing
– Implementing a testing component to the PQA Plus certification
– The test will consist of questions related to animal wellbeing and pork safety and will be no longer than 25 questions
– 85% = pass (missing 3 questions)
![Page 22: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/22.jpg)
2013 PQA Plus Revision Changes
Online Certification
– Individuals will be able to renew their PQA Plus certification online • First time certifications must be obtained through a face to face
training with a PQA Plus Advisor or Trainer
• Renewals can be done online, by contacting their PQA Plus Advisor
Trainers/Advisors certifications
– Trainer/Advisor certifications will still be conducted face to face
![Page 23: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/23.jpg)
2013 PQA Plus Revision Changes
• Site Assessment – Requiring a producer to submit corrective action plan for all non
compliances; follow up with a signed written action plan in order to receive site assessment status
– All producers who complete their site assessment will sign a statement acknowledging that they may be selected for the 3rd party verification
• Frequency of site assessment re-certification – The Committee is recommending that the frequency of site-
assessments remain at the three year renewal time frame
![Page 24: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/24.jpg)
2013 PQA Plus Revision Changes
Content
– Committees signed off April 16th
– Alignment with We Care Ethics Principles/ Good Production Practices
Vendor Selection completed
Review scheduled for Q4 2012
![Page 25: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/25.jpg)
Questions about PQA Plus?
![Page 26: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/26.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 27: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/27.jpg)
Crisis Management
• The National Pork Board has conducted a vulnerabilities assessment in an attempt to identify potential threats to the pork industry
• Remember H1N1?
• Vulnerabilities have been ranked, preparedness plans are ongoing
• Foreign animal disease, specifically FMD, is a real threat, and something we must prepare for
![Page 28: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/28.jpg)
Crisis Management
• Foot and Mouth Disease
• What is it?
• What is the threat to U.S. pork production?
• National Pork Board Plan
• Gather the experts; information gathering; communication and dissemination of facts
• Aggressive PR campaign, consumer messaging, Q&A factsheet for the meatcase
• What else?
![Page 29: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/29.jpg)
Protect Your Brand…& Your Business
• Activist groups are targeting your brands with tactics aimed at tarnishing your reputation and your image to further advance their agenda
• Undercover video footage, manipulated to tell a story of abuse and neglect of livestock, with a strategy to end meat consumption in the U.S.
• MFA video at Iowa Select Farms, linked to JBS and Costco, Safeway, Kroger and Hy-Vee (June, 2011)
• HSUS video at Seaboard and Prestage Farms, linked to Walmart (January, 2012)
![Page 30: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/30.jpg)
Response Plan, Proven to Work
• Media attention
• Coverage has a short life - boils up, boils down
• Statement
• Experts assembled, video reviewed, statement created/released
• Action Plan
• Advisements per industry experts
• Follow up
• Necessary steps to correct and/or improve
![Page 31: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/31.jpg)
Thoughts?
![Page 32: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/32.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 33: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/33.jpg)
Influencer Survey on Meat and Poultry Production Issues
![Page 34: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/34.jpg)
Purpose
To obtain baseline influencer perceptions of meat and poultry production issues in order to plan audience-appropriate messages, prioritize issues and measure future changes in opinion
![Page 35: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/35.jpg)
Method and Respondents Source
Online survey in early 2012 with:
1. Retailers (Retail Advisory Committee),
2. Foodservice Operators (multi-unit foodservice operators and foodservice management firm headquarters executives),
3. Registered Dietitians (community dietitians who are members of American Dietetic Association), names put into drawing for Amazon gift card
4. Mommy Bloggers (via a blogger network), bloggers were compensated $25 each
5. Traditional Food Media (from NPB media lists)
![Page 36: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/36.jpg)
![Page 37: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/37.jpg)
Research Findings
![Page 38: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/38.jpg)
Customer/Client/Patient Inquiries on Meat and Poultry Production Attributes
Factor Dietitians** Foodservice Retailers A/O S/N A/O S/N A/O S/N
Produced without the use of hormones
27% 38% 26% 47% 12% 29%
Produced without use of antibiotics
18 45 21 59 24 24
Produced locally 20 40 15 53 29 53 Certified organic 21 35 9 62 18 41 Produced from heritage or specific breeds
2 78 9 82 12 82
Q How often do customers inquire about the following production related attributes related to red meat and poultry?
**Q. (Dietitians only) How often do patients or clients inquire about the following production related attributes related to pork?
Scale: Always, Often, Occasionally, Seldom, Never, Don’t know
A/O = Always & Often responses
S/N = Seldom & Never responses
![Page 39: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/39.jpg)
Factor Dieticians** Foodservice Retailers
A/O S/N A/O S/N A/O S/N Produced without the use of crates, stalls or cages
8 68 9 82 0 77
Produced using methods that reduce the carbon footprint
6 67 6 79 0 82
Produced using free access stalls that allow animals to come-and-go
- - 6 85 0 70
Produced using outdoor housing
2 67 3 94 0 94
Produced using indoor housing 2 79 3 94 0 88
![Page 40: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/40.jpg)
Key Findings 1. Production issues are not top drivers for meat purchasing or
recommendations for any influencer audience.
2. The five audiences have very different opinions on what influences their purchases or recommendations related to proteins.
– Food media: recipes, local sourcing, health and nutrition
– Foodservice: customer appeal
– Mommy bloggers: natural/organic products, recipes, health/nutrition
– Grocery/supermarket retailers: quality
– Dietitians: ease of preparation, affordability
![Page 41: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/41.jpg)
Key Findings 3. When presented with a list of production-related issues, antibiotics
and hormones are the leading production-related factors that affect their opinions. Bloggers appear to be more concerned about the different production-related factors compared to the other groups.
4. A significant percent of respondents are unaware of how specific protein industries are performing on sustainable and socially responsible practices. Education opportunities exist with the five audiences surveyed.
![Page 42: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/42.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 43: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/43.jpg)
Objective
• Consumer preferences for pork have been established from the Taste and Preference Study (2008)
• National study will determine the quality attributes of current pork offerings
• The information gathered from the pork quality initiative will be used to: • Set a baseline for future initiatives
• Determine a long-range plan to supply preferred product to consumers
• Narrow the variance of pork quality, which will increase the percentage of consumers' enjoyable eating experiences
![Page 44: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/44.jpg)
Methodology
• NPB has contracted with North Dakota State, Ohio State, Penn State, University of Florida, Texas A&M, and Cal-Poly
• Teams of meat scientists gathered information from stores across the country (120 stores in all) late Jan thru early March, including purchasing up to thirty (30) packages of fresh pork from each store • Product was shipped via Fed-Ex back to the university meats lab to be
frozen for a later date analysis of quality attributes such as tenderness, marbling, etc.
• Visual assessments were recorded in-store (eg. color)
![Page 45: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/45.jpg)
Results
• Product is being analyzed, data will be aggregated, results will be shared before fall RAC
• An immediate opportunity:
• End-point Cooking Temperature
![Page 46: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/46.jpg)
Discussion Topics
• PQA Plus
• Crisis Management Plan
• Influencer Survey
• Pork Quality Benchmark Study
• URMIS Labeling Term Review and Application
![Page 47: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/47.jpg)
ULTRA
• URMIS Label Term Review and Application
• NCBA, ALB, NPB, USDA, VM Meat Solutions, Mettler-Toledo, Midan Marketing, ICMISC
• Initial qual. told us we have a big opportunity
• Most meat consumers do not know what they are looking for, or what they are buying
![Page 48: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/48.jpg)
![Page 49: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/49.jpg)
ULTRA
• Change the names + merchandise accordingly = sell more meat
• Additional research tells us we are on the right track with criteria for naming cuts
• Pork Porterhouse Chop
• Pork Ribeye Chop
• Pork Pot Roast
• More to come, full introduction at 2013 AMC
![Page 50: National Pork Board Update - porkcdn.com Pork Board Update Jarrod Sutton ... • Pork Quality Assurance Plus will build consumer trust by ... track with criteria for naming cuts](https://reader033.vdocuments.site/reader033/viewer/2022051801/5ae1c7a87f8b9a1c248ecfd1/html5/thumbnails/50.jpg)
This message funded by America’s Pork Producers and the Pork Checkoff.
Questions?