national institute of fashion technology.docx

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National Institute of Fashion Technology

Jodhpur

Special Product GroupHome Decor

Submitted to: Submitted by:

Dr.Ruchika Dawar Aneesha Menon Apurva Dhingra

Arun olanki

!hakti "er#a

achin $u#ar Mansi Rastogi

%o#e accessories are furniture ite#s which are easy to replace and easy to #ove& and include

al#ost any ite#s that aren't strictly functionally necessary in the decorated space. These

accessories include such ite#s as curtains& sofa sets& cushions& ta(lecloths and decorative craft



products& decorative wrought iron& and so on. These ite#s are co##only used in indoor

furnishings and layout and can include cloth ite#s& paintings& and plants. %o#e accessories& as

#ova(le decorations& reflect the owner's taste and create a personal at#osphere where they are

placed. These ite#s can (reak the (oundaries of traditional decoration industry&

using handicrafts& te)tiles& collecti(les& and things such as la#ps& floral ite#s& and plants re*

co#(ined to for# a new concept. %o#e accessories vary according to si+e and shape of roo#space& the owner's living ha(its& ho((ies& tastes& and their econo#ic situation.

The following is the list of categories in ho#e decor and varies fro# (rand to (rand,

-. candles scents/. curtains& (linds shades0. decorative accents1. decorative pillows2. decorative shelves3. decorative storage4. Accent furniture5. fra#es display (o)es6. la#ps lighting-7. #irrors--. rugs-/. slipcovers futon covers-0. wall decor -1. 8ntertaining-2. Ta(le top

9here ho#e furnishing stands a#ong other industries,

As per Technopak esti#ates& the Indian %o#e D:cor #arket which stood at ;-0 (illion in /7-7

will touch ;/7 (illion (y /7-2. the #arket was unorgani+ed up till now with few (rands and rest

#o# and pop shops catering to the needs that prevailed. Inclusion of ho#e decor in online retail

http://en.wikipedia.org/wiki/Handicrafts


http://en.wikipedia.org/wiki/Textiles

http://en.wikipedia.org/wiki/Collectibles

http://www.target.com/c/candles-scents-home-decor/-/N-5xtua#?lnk=lnav_shop%20categories_1

http://www.target.com/c/curtains-blinds-shades-home-decor/-/N-5xtu4#?lnk=lnav_shop%20categories_2

http://www.target.com/c/decorative-accents-home-decor/-/N-5xtu0#?lnk=lnav_shop%20categories_3

http://www.target.com/c/decorative-pillows-home-decor/-/N-5xttp#?lnk=lnav_shop%20categories_4

http://www.target.com/c/decorative-shelves-wall-decor-home/-/N-5xttb#?lnk=lnav_shop%20categories_5

http://www.target.com/c/decorative-storage-home-decor/-/N-5xtto#?lnk=lnav_shop%20categories_6

http://www.target.com/c/frames-display-boxes-home-decor/-/N-5xttn#?lnk=lnav_shop%20categories_7

http://www.target.com/c/lamps-lighting-home-decor/-/N-5xttm#?lnk=lnav_shop%20categories_10

http://www.target.com/c/mirrors-home-decor/-/N-5xtth#?lnk=lnav_shop%20categories_11

http://www.target.com/c/rugs-home-decor/-/N-5xttg#?lnk=lnav_shop%20categories_12

http://www.target.com/c/slipcovers-futon-covers-home-decor/-/N-5xttf#?lnk=lnav_shop%20categories_13

http://www.target.com/c/wall-decor-home/-/N-5xtte#?lnk=lnav_shop%20categories_14

http://www.technopak.com/about%20technopak/Indias-Home-Products-Market.pdf

http://en.wikipedia.org/wiki/Textiles

http://en.wikipedia.org/wiki/Collectibles

http://www.target.com/c/candles-scents-home-decor/-/N-5xtua#?lnk=lnav_shop%20categories_1

http://www.target.com/c/curtains-blinds-shades-home-decor/-/N-5xtu4#?lnk=lnav_shop%20categories_2

http://www.target.com/c/decorative-accents-home-decor/-/N-5xtu0#?lnk=lnav_shop%20categories_3

http://www.target.com/c/decorative-pillows-home-decor/-/N-5xttp#?lnk=lnav_shop%20categories_4

http://www.target.com/c/decorative-shelves-wall-decor-home/-/N-5xttb#?lnk=lnav_shop%20categories_5

http://www.target.com/c/decorative-storage-home-decor/-/N-5xtto#?lnk=lnav_shop%20categories_6

http://www.target.com/c/frames-display-boxes-home-decor/-/N-5xttn#?lnk=lnav_shop%20categories_7

http://www.target.com/c/lamps-lighting-home-decor/-/N-5xttm#?lnk=lnav_shop%20categories_10

http://www.target.com/c/mirrors-home-decor/-/N-5xtth#?lnk=lnav_shop%20categories_11

http://www.target.com/c/rugs-home-decor/-/N-5xttg#?lnk=lnav_shop%20categories_12

http://www.target.com/c/slipcovers-futon-covers-home-decor/-/N-5xttf#?lnk=lnav_shop%20categories_13

http://www.target.com/c/wall-decor-home/-/N-5xtte#?lnk=lnav_shop%20categories_14

http://www.technopak.com/about%20technopak/Indias-Home-Products-Market.pdf




has provided a reach and option for enthusiastic (uyers and young couples who otherwise had to

rely on local retailers for designs and <uality. The #arket is unorgani+ed with only 1 or 2 (ig

players in co#parison to other categories& Apparel& electronics etc where #ore organi+ed players

are present. The entry (arrier in this category still see#s low and provide (etter scope for

differentiation and even a private la(el for #erchants.

Facts about the Category as per various experts

1) Home Decor is almost a $15-$20 billion category incluing o!ine an online"

2) #ut o this $20 billion mar%et &0 ' ( 50' is urniture an rest are pure home

ecor items such as cutlery %itchen items ancy lamps etc"

*) +n urniture out o &0' 25 ' is the larger urniture items such as ,oa es etc

an rest small urniture items such as linen bar table chair stools etc"

&) .here is a huge scope o this 25' o smaller urniture items an rest /0' o pure

home ecor items in online because o their smaller sies not much nee o touch

an eel an easy logistics comparatively"

9ith it=s fir# foot in the glo(al #arket& India offers a wide range of products including wide

range and rich varieties of (ed spreads& furnishing fa(rics& curtains& rugs& carpets& place#ents&

cushion covers& ta(le covers& linen& kitchen accessories& #ade ups& (ed spreads& (ath linen& and

other ho#e furnishing accessories to the world. According to the recently pu(lished report (y

Teehei Research& >India %o#e Furnishing Market Forecast and ?pportunities /7-5= the Indian

ho#e furnishing #arket has (een forecast to increase at a co#pound annual growth rate @ABRCof 5 per cent over ne)t five years& to reach a value of appro)i#ately ; 2./6 (illion (y the end

of /7-5. During the sa#e period& curtains& upholstery and rugs and carpets will grow at ABR

of 5 per cent and 6.1 per cent& respectively.

9hile #any industry watchers (elieve that India has li#ited products to offer& (uyers feel

otherwise. Indian (rands are not lacking in product category (ut are lacking in <uality& especially

with regards to testing re<uire#ents. 8very year two or #ore ship#ents are reEected Eust (ecause

of <uality standard issues. It is said that even after providing the (uyers a good product in ter#

design& they are not seriously looking at testing standars.

The way the industry is #oving& a significant portion of future glo(al growth and profita(ility is

likely to co#e fro# endeavours that save on energy and natural resources& and are environ#ental

friendly such as >Breen Te)tile roduction=. It is here that India appears to (e ahead as the

industry has adopted several #easures and techni<ues to offer pre#iu# <uality and eco friendly

products to the glo(al industry. Realising the i#portance of sustaina(ility& oi#(atore (ased

"TG is e)ploring ways of integrating organic cotton natural colours into #ore of its products and

also incorporating #ore sustaina(le raw #aterials and production processes into its supply chain.



9hile changing needs& de#ands and preferences of the consu#ers& a lot of new develop#ents

have e#erged in the field of ho#e furnishing te)tiles in recent years. oncepts like sustaina(le

fi(res& fire retardant fa(ric& " resistant te)tile and (etter colour retention #aterials have gained

great i#portance. The (ed sheets and covers #ade fro# soy and (a#(oo have (een around for a

while now. The sheet #ade fro# these fi(res resists wrinkles& dries <uicker than cotton (ed

sheets and unlike polyester and other synthetics& is (iodegrada(le. !esides& the #ost i#portantdevelop#ent in curtains in recent ti#es is the (lackout curtains to resist har#ful sunrays& which

have gained i#petuously fro# the fact that with glo(al war#ing and changing environ#ental

patterns& su##ers are getting longer.

Hike any other industry& this industry also faces its share of pro(le#s such as la(our shortage&

infrastructure and power scarcity. Ha(our shortage see#s to (e a #aEor draw(ack for this

industry& (ecause of it=s high dependence on crafts#anship that is readily availa(le through the

e)perienced kaarigars.

There was a ti#e in India when ho#e te)tiles like (ed linen& towels cushion covers& furnishing

fa(rics for curtains upholstery& ho#e decoration ite#s like artefacts& decorative la#ps& candlestands& (linds& wall papers& vases& flowers fragrances and houseware products like ta(leware&

kitchenware& glassware and so on were (ought (y the households only during #aEor festivals.

For the last one decade& thanks to the pheno#enal growth in Indian retailing& increase in

purchasing power of Indian people and growing consu#eris#& the lifestyle of Indian #iddle

class continues to transfor#& year on year. Browing de#and for high <uality& stylish and valued*

added ho#e fashion is a part of this transfor#ation. 9orking young couples of ur(an India take

pride in i#parting their own personality and a trendy look to their ho#es (y picking up the right

#i) of ho#e te)tile& ho#e d:cor and %ouseware products which synergi+e well with each other

in ter#s of colours& designs& #aterials and overall look and feel. They shop regularly at

depart#ent stores& hyper #arkets& specialty stores and even design houses to keep adding to their effort. !esides& these young Indians are also getting generous with (udget for their gift spends.

ro#ising Indian Market for %o#e roducts

9ith increased IT usage& world*class teleco# services& increased travel& and infor#ation

e)plosion through print& television and online #edia& Indian consu#ers today are e)posed to

glo(al lifestyle ideas and trends& #aking India one of the #ost pro#ising new #arkets for retail

e)pansion.

ni<ue dyna#ics of the Indian #arket

opulation of -./ (illion in /7--

%ealthy BD growth at 5 per annu#

Harge working population and fa#ilies with #ultiple earning #e#(ers



Increasing spends on lifestyle& d:cor and ho#e i#prove#ent products

Indian Market ?verview

* ?rganised retail in India is growing (y a pheno#enal 07*17 per annu#* Indian %o#e D:cor and %ouseware #arkets are growing at a steady /2*07 per annu#

* India=s do#estic ho#e te)tiles and ho#e furnishings #arket is growing (y 17 per annu#.

8)pected to reach D 1.2 (illion @Rs. /7&777 croreC (y /7-/.

%o#e products #arket growth drivers,

* increase in disposa(le inco#e of consu#ers

* proliferation of nuclear fa#ilies

* rapid e)pansion of the housing industrys

* e#ergence of organised retail

The e)posure to glo(al lifestyles and increase in disposa(le inco#es have created a conscious

desire a#ong Indians for lu)ury living. The trend of (randed lu)ury residences and custo#ers'

willingness to splurge on pre#iu# products is also picking up.

The Indian ho#e fashion and d:cor #arket is valued at over Rs. -1&777 crore @D /0.07

(illionC with an average growth rate of -7 per cent. Moreover& India=s growing desire for lu)uryliving and pre#iu# products is attracting interest fro# around the glo(e with e)hi(itors ready to

e)pand their (rands into the Indian #arket.



Fabindia

Fa(india is India's largest private retail platfor# for products that are #ade fro# traditional

techni<ues& skills and hand*(ased processes. Fa(india links over 57&777 craft (ased rural

producers to #odern ur(an #arkets @In 2 countries 42 cities -35 storesC. It is creating a (ase

for skilled& sustaina(le rural e#ploy#ent& and preserving India's traditional handicrafts in the

process. The #aEor portion of Fa(india=s product range is te)tile (ased and in #ore recent years

introduced ho#e products& organic food products& accessories and natural personal care products.

roducts

%o#e D:cor

Ta(le accessories Rs.677*-777

"ases Rs -177*-277

la#p shades Rs /477*/577

andle stands Rs 077*177

9all hangings Rs -077*-177hoto fra#es Rs 477*577



roduct develop#ent

Fa(India has internal design product develop#ent tea# which works closely with

individual vendors for sa#ple develop#ent for apparel ho#e furnishing. This interaction

is usually #anaged through supplier region co#panies @RC which are partly owned (y

AMFH and partly owned (y weaversartisansvendors fro# those regions. For few non*

te)tile categories are directly selected fro# vendors and artisans instead of giving their own

designs. The designproduct develop#ent cycle is 3 #onths long and done for a 1 season

retail calendar



ourcing

Fa( India has a significant nu#(er of suppliers and vendors due to high de#and. In order to

#anage the# a Eoint venture invest#ent fund was esta(lished under Fa( India=s su(sidiary*

Artisans #icro finance pvt. Htd. @AMFHC whose role was to further facilitate the setting up

of the co##unity owned co#panies called R. These R are Eointly owned (y AMFH&

e)ternal investors and vendors in a co##unity and also have artisan shareholder and

representation on the (oard of directors. This has lead to a shift fro# a centrali+ed sourcing to

a regional sourcing #odel

Hocation Mi)

Most of the Fa(India stores are co#pany run stores and so#e franchisee owned stores in

areas like north east. It has its flagship stores in !angalore and $olkata. As they are

e)panding& the s#aller stores in #alls have also (eco#e popular. Fa(India stores are al#ost

always located in high traffic areas such as popular shopping areas& #alls and high street

"isual Merchandising

Fa( India pays a strong e#phasis on store design and they hire esta(lished interior design

fir# to design and e)ecute its flagship stores in (ig cities

Marketing Initiatives

- ?nline presence

Fa(India has a fairly #anaged e*co##erce ena(led we(site. It also has su(scription (ased e*#ail

newsletter. They also have presence through face(ook page which is regularly updated.

/ ro#otions

It does not offer any seasonal end of season discounts or any other pro#otional offers

0 RM



There is no custo#er data(ase #anage#ent or custo#er outreach done at Fa(India. It has a good

custo#er (ase (ut no loyalty progra#s

1 R Media relations

Fa(India has a dedicated co##unications depart#ent.

Kumbath Exports

Manufacturer ?f wooden furniture& iron furniture& anti<ues replicas& glassware& gift articles&

(rasswares& stonewares& handicrafts

usiness .ype anuacturer 3ear o 4st" 2005Company .urnover s" 0"5 to 2"5 Crore 6pprox"7o" o 4mployee 50 - 100

roducts,

Anti<ue reproductions& (ar accessories& (ook cases& shelves& (o)es*gift& fra#es*#irrorpicture

photo& furniture*wooden& garden furniture& iron crafts etc.



Interview with the %ead of $u#(ath 8)ports& Mr. Manish $u#(ath. Interview conducted (y Apurva Dhingra,

Apurva, 9hat are your views on the %o#e D:cor #arket in IndiaK

Mr.Manish $u#(ath, The ho#e d:cor #arket is ever growing. The #arket is now evelving at a very f

pace. New design and stories can (e seen everywhere. There is a huge #arket for %o#e Furnishing as w

as furnitures.

Apurva, 9hat all product categories do you haveK

Mr. Manish $u#(ath, Anti<ue reproductions& (ar accessories& (ook cases& shelves& (o)es*gift& fra#

#irrorpicture photo& furniture*wooden& garden furniture& iron crafts etc.

A, 9hat are your co#pany=s future plansK

Mr. Manish $u#(ath, 9e are planning to get into retail and e)pand in do#estic #arket.

A,These days #any (rands like Fa(india& %o#etown etc. are co#ing up with ho#e d:cor product lin

9hat are your view on thisK Do you see the# as a threat to Lour furniture clusterK

Mr. Manish $u#(ath, 9e do not copy any other for#at& so we don=t look at the co#petitors. 9e do

own thing. As far as Fa(india and others are concerned& we dont see these !rands as a threat. They are

our co#petitors as they (uy fro# us only. !y >us= I #ean fro# us s#all #anufacturers only.



%o#eTown is a uni<ue one*stop destination for co#plete ho#e*#aking solutions& the first of its k

retail for#at in India. It provides consu#ers all that goes into (uilding a house and everything to #ake

>%o#e=& all under one r

?ffering an array of ho#e products and the services of skilled technicians& %o#eTown offers

e)perience that is de#ocratic& hassle*free and convenient. All this co#es with service and prod

warranties at great prices.

The for#at also offers a one*of*its*kind Design and !uild service that enco#passes e)perienced design

who help design the ho#e& and a tea# of skilled technicians for services like carpentry& flooring and

installation& plu#(ing& sanitary ware installation& painting and wallpaper& electrical fittings and #

#ore. Design and !uild is fle)i(le& transparent and easy on the pocket.

roduct,

- Furniture

/ !ath and anitary 9are

0 Modular $itchens

1 aints and 9allpaper 2 Tiles and 9ooden Flooring

- arpentry and %ardware

/ 8lectricals and Decor Highting

0 8lectronics

1 Furnishings and Accessories



6 a touch o contemporary appeal to your home 8ith ashionanyou"commoish home ecor proucts

ashionanyou"com +nia9s leaing ashion: liestyle e-retailer brings to youexciting 8ays to a glamour an artistic ;air to your home" .he special eit o

home <cor proucts 8ill inuse a touch o moernity blene 8ith style an=uir%iness to your surrounings" Choose rom 8all art un%y sho8 pieces =uir%y8all cloc%s aroma i>users collage photo rames photo rames-cum-cloc%s anmuch more in vibrant colours an eclectic esigns"

,pruce up your 8alls 8ith ?oyul 8all art an hangings in polystone synthetic 8oo

an laminate prints" .hese paintings an ecoratives blen moern aestheticism

8ith traitional creativity thatlen an instantaneous richness to your room" 4levate



home :living

be :bath

%itchen8are

homeutilities

hanicra$ts

homeecor

the senses urther by opting or ee 6roma Di>users that aren9t ?ust beautiul to

loo% at but also unleash ragrant incense in your home"@ine your room 8ith a

treasure trove o memories 8ith the spleni collage photo rames in subtle shaes

o bro8n" erge these re;ections o great moments 8ith the real time by opting or

cloc% photo rames in glass an 8oo"

.here is also an extensive array o 8all cloc%s in moish esigns to choose rom"

From heart-shape ones to abstract moern shapes cloc%s 8ith lanscapes as

bac%grouns or ma?estic paintings o the uha there is something to suit

everyone9s artistic preerences" 6orable ecoratives an miniatures that can ot

your sie tables or sit pretty atop 8all shelves can also be oun in this assortment"

+ contemporary <cor pieces an un Ans are 8hat you are see%ing then loo% no

urther" ashionanyou"com is your ans8er or a ravishing home interior that spellstaste combine 8ith imagination" Bo ahea an give your home a =uir%y an

buoyant ientity o its o8n this summer

.he price range starts at s *"

Home an living is categorie into ollo8ing

%o#e decor + the living room nees a lit 8e 8ant to ensure that you o it the right 8ay" Ehotosusually ma%e antastic aitions an mixing up the rames can ma%e your placeloo% unusually attractive having too o the same 8ill ma%e the place loo% ull"Ghen illuminate canles convey a romantic comorting eel as 8ell as co>eees% boo%s regaring travel resience esign ashion as 8ell as photographyma%e or great ialogue starters 8ith guests" ,o inulge yoursel 8ith our vastcollection o home ecor 8hich can be bought online at ashionanyou"com



,ee%ing home ecor or pattern ieas .hen youIve arrive at the best online storeor home ecor" Fashionanyou"com brings to you being ecorative eatures 8allart rugs lighting an much more ,hop online ?ust by room or bro8se simply bybran 8hether youIre loo%ing to ecorate a ;at or a resh house" Ghile using the

latest ashion in home ecor an art at reasonably price prices 8eIre sure topossess everything you esire to re?uvenate your place"

Homema%ers usually are magicians 8ith a 8an because o the ease 8ith 8hichthey perorm the roles o a che carpenter electrician bartener to name a e8"#ur iea o giving them their ue creit is to provie them 8ith all the home utilitiesthey 8ant in their home" Fashionanyou"com brings all that you re=uire uner oneroo at our one stop online store so ?ust ta%e a brea% rom all that 8or% an ig eepin our online collection o home utilities"

,hop online at ashionanyou"com to convert rom your house in to a home" #ur

online home utilities section ranges rom urniture lamps rugs an other homeutilities to revamp your place an give it a completely ne8 loo%" Erouct : price

,ome events o home ecor that are going on in the 8ebsite 8ith price range

1 Home ecor an utility s"* ( s"*2 ,elective eit home utility s"2- s"** oern home ecor : utility s" 1J- s"*& Kintage ;air hanicrats s"*L ( s"*

5 ring to lie *D be sheets s" ( s"&/ rane bouti=ue be linen s"1J ( s"&J righten up lights : lamp s"*& ( rs"*L +nia circus home ecor s" (s"& @iving room spotlight ecor s"2J ( s"2

The various things that are availa(le in the sales are,

- ots

/ Decorative

0 "ases

1 lanters

2 Fountains

3 torage



4 Ta(le decor

5 "intage ho#e decor

6 "intage accessories

-7 "intage phones-- 9all decor

-/ Ha#ps

-0 ushions covers

-1 andle fragrances

-2 Mats

-3 hoto fra#es

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lace,

The co#pany head<uarters will re#ain in Burgaon with regional sourcing offices in !angalore

and Mu#(ai. At present& the centrali+ed warehousing will continue to (e in the NR with the

possi(ility of creating one #ore distri(ution centre in the west to cater to custo#ers in south and

western India& faster.

ro#otion,

As India=s - private sales we(site fashionandyou.co# is a leader in the Indian ?nline Fashion&

Hu)ury Hifestylespace. fashionandyou.co# is a#ongst the top e*co##erce co#panies in

India. It is a #e#(ers= only private sales clu(& which partners with high fashion and lu)ury

(rands across fashion apparel& designer wear& hand(ags& footwear& watches& Eewellery& fragrances

and ho#e d:cor. It holds -2O new sale events per day on www.fashionandyou.co#.

fashionandyou.co# (oasts of one of the (iggest social #edia footprints for e*retailers in India

with a #illion plus fan (ase on Face(ook. It is the first private online shopping clu( to achievethis #ilestone in the fashion and lifestyle seg#ent worldwide.

ince its inception& fashionandyou.co# has (een grown at a re#arka(le pace with al#ost 2

#illion #e#(ers and growing in its 0 years of operation. It delivers to over -/77 locations pan

India and distri(ution centers in Burgaon. fashionandyou.co# has over -2 new sales every day&

ena(ling their custo#ers to choose fro# large variety of fashion and lifestyle products at up to

57 off.

!anners



Target usto#er

According to a report released internally (y FNL& these are so#e of the consu#er sychographics,

FNL (elieve their fe#ale shoppers to (e highly a#(itious& have a large social network& arefinancially independent and sound (ut don=t have #uch shopping ti#e therefore prefer to shop online& (etween /2*02 years of age& would shop fro# designers such as "ersace& oach& etc& listen to#usic (y oldplay& Dido and Rihanna and watch T" serials e) and the ity and %ow I MetLour Mother. They also (elieve their Male shoppers are ferociously a#(itious& like toe)peri#ent with their style& also have a large social network and are financially sound& are self*#ade hard workers& (etween the ages /2 P 02& well educated& would shop for products (ydesigners like Ar#aniand Ferraga#o and also like casual weal like A(ercro#(ie and Fitch& watch!ond #ovies and are sports enthusiasts.

According to a report released internally (y FNL& these are so#e of theconsu#er De#ographics, 2/ of FNL=s shoppers are fe#ale& 15 #ale A#ongst the 2/ fe#ale& 20 are (etween the ages /2*02& 0/(etween ages -5*/2& -1 are a(ove 02 yearsand - are (elow-5.A#ongst the 15 #ale shoppers& 1/ of the shoppers are a(ove 02 years of age& 01 lie (etween ages /2*02& /0(etween ages -5*/2 and - of the# is (elow -5 years of age..Apart fro# (ig cities&FNL shoppers are also found in tier / tier 0 cities. %owever& 06 of the shoppers are fro#DelhiNR&-6 fro# Mu#(ai& -0 fro# !angalore& 3 fro# %ydera(ad&1 fro# une& 1 fro#hennai and -2 of the shoppers are fro# over 077 other cities across India.



References

http,trendandoffers.co#add*touch*conte#porary*appeal*ho#e*fashionandyou

http,new#s.fashionandyou.co#newpressroo#pressroo#/7-0pressnov44*ops*release*fashionandyou.pdf

http,fashionandyou.co#ho#e*living

http,trendandoffers.co#add*touch*conte#porary*appeal*ho#e*fashionandyou*co#*#odish*

ho#e*decor*products

http,www.scri(d.co#doc44071/01Fashion*and*Lou*roEect

http://newms.fashionandyou.com/newpressroom/pressroom/2013/press/nov/77-ops-release-fashionandyou.pdf


http://fashionandyou.com/home-living

http://trendandoffers.com/add-touch-contemporary-appeal-home-fashionandyou-com-modish-home-decor-products/


http://www.scribd.com/doc/77304234/Fashion-and-You-Project



http://fashionandyou.com/home-living



http://www.scribd.com/doc/77304234/Fashion-and-You-Project



Trends

8nco#passing a nu#(er of the trends in /7-1& the a(ove i#age includes tur<uoise& light woodtones& floral influence& outdoor furniture inside and a little hair on hide.

/7-1Q it sounds so futuristic& (ut here it is& right on our doorstep.

Ghile youIre still eciing 8here to spen next yearIs summer vacation color

orecasters have alreay preicte 8hat color your bathing suit 8ill be or the year"

Color orecasters are part esigner part sociologist an part preictor" .hey ra8

inormation rom the run8ay auto manuacturers an the house8ares inustryMthey scour sho8rooms trae sho8s an magaines or trensM they consier 8hatIs

happening culturally an ho8 this impacts our national moo" .hen they ta%e all o

that inormation an translate it into 8hat colors 8eIll be 8earing an ecorating

8ith in the next year"



- Merging Indoors ?ut

Lou=ll (e wondering whether you=re indoor=s or out with this trend& where we=ll see #oredesigners and #anufacturers creating outdoor designs for inside the house. Not only that& youwill see (espoke designs using e)travagant ideas what will literally cause a >wow= reaction toguests. Lou=ll (e so confused at the end of the year& you=ll (e lugging in a few of those deck

chairs in your garden and arranging the# in your living.



/ 8thnic rints

8thnic fa(rics& upholstery and prints look like they will (e a popular trend this year. Adding afresh pi+a++ to your ho#e fro# far off e)otic lands can (reak up (oring (land interiors and ifauthentic& can (e fantastic conversational pieces. o if you see a cushion& print or coveringwhich is oo+ing with culture this yearQ don=t shy away.

8thnic designs on pillows (ringing the couch to life.

http://www.mrmitchell.com.au/

http://www.mrmitchell.com.au/



0. !eige& !e Bone

!eige is one of those color palettes which has (een a favourite for years. It is a safe color& it=sti#eless and it works well as a (ase color for e)citing plashes of color accents. It doesn=t havethe edge it once has and its popularity has (een waning over the past few years. I as well ascountless other designers share the senti#ent that the popularity of (eige will continue in itsde#ise. It=s one of those which will stay around in so#e for# of strength (ut it=s lost its lustre.This year we will see a continuation of the unwinding of a strong (ut sterile trend.



0 !rass is lass

!rass has the a(ility to look ludicrously luscious or tantali+ingly tacky. A nu#(er of years (ack Iwas taken around a designers showroo# in hina who specialised in (rass*wareQ it looked tackyand clich:d. It=s i#portant to inspect designs which are e)ecuted poorly& to deter#ine what#istakes to avoid. 9hen done right& (rass looks classy& it=s ti#eless& it=s also a trend which has (een gathering stea# over the past year. In /7-1 we foresee a rise in the popularity of (rass& particularly in the kitchen& (old (rass (athtu(s @as per the i#age (elowC& la#p stands and other orna#ental pieces.

(rass (athtu(



1 orduroy

Don= think trousers @pantsC& think settee=s @couchC Many designers are (ringing corduroy intotheir focus this year& utili+ing this velvet alternative to great effect. 9e are seeing (oldstate#ents in upholstery& wide audacious (ands of cord. A growing trend which will definitelygain #o#entu# in /7-1 and /7-2. Het=s get this train #ovingQ and who knows& in ti#e it could (eco#e a speeding loco#otive.



2 Fi(er*art Macra#:

Ine)pensive and accessi(le to #ost& as long as you can find a supplier& fi(er*art and #acra#: isarty& creative and takes the edge off of plain walls and roo#s. It=s definitely a #icro trend at the#o#ent& (ut should continue to snow(all over the ne)t couple of years. It can (e used instead of fine art& e)pensive wall paper and other #ore e)pensive wall pieces& and it=s for these reasonswhy I and #any other designers (elieve this will (e a successful& growing trend in /7-1.



Red #acra#: chair adding a striking edge to the roo#.

3 Floral Influence

Floral designs and chint te)tiles& as per the picture (elow& is a growing trend& not only in theinterior design world& (ut also in other #arkets such as fashion. 9hen there is a lap over of a particular trend in #ore than one vertical #arket& in this case floral& the trend has a tendency to

http://www.thomfilicia.com/

http://www.thomfilicia.com/



have staying powerQ the perfect stor# one #ight say. This will (e a strong trend in /7-1 thatyou=ll see popping up everywhere& fro# (ill(oards& shop windows& interior designs andco##ercials. Floral te)tiles are a great option for any new designs.

o#(ing (oth floral and (lue (oth (ig trends in /7-1

4 Bla#our

This is all a(out creating #ood. %uge e)panses of plain white& lifeless walls will (e replacedwith interest& #ood and character. Think daring and valorous& #aking a state#ent with everyele#ent of the design. Interesting and #etallic accessories will (e the perfect acco#pani#entQ



supple#enting& co#pli#enting and adding to the gla#. A weaker trend for /7-1& (ut stillgrowing at an increasing rate.

Bla#orous and (old& #aking use of (lues& interesting accessories and #etallic la#p stand.

6. %air on %ide

http://www.exuberanthome.com/

http://www.exuberanthome.com/



No longer is hide doo#ed to reside on the floor. Now in /7-1& we=ll see this hair on high. ?ffthe floor and pro#oted onto couches& settee=s& consoles& ta(les and cushions. 9e=ve seen a lot#ore of hair on hide in the Brand Designs Hive e)hi(ition& which has caused our #ental facultiesto (e alerted to this trend across the internet. Natural is (est& (ut also co#es with a level ofcontroversy. There are (ig voices out there who cry out against using ani#al skin& however there

are now hu#ane ways of o(taining the hides& hides which would have (een otherwise wasted@sadly enoughC.

ontroversial (ut growing, %air on hide chairs adding flavour to the roo#.

http://www.adelenekeelersmith.com/





-7. o#pati(le olors Accents

In /7-1 there=ll (e a #ove towards versatility. Instead of having one set look& we=ll see a (asehues enlivened with accents of color which=ll (ring a #onotonous (o) into a fresh lively roo#. 9e=re talking (right chro#atic splashes over unsaturated undertones. It=s a fresh and lively

trend which invigorates the senses and perks up the spirit.

"i(rant colors co#pli#enting soft undertones.

http://www.tammarastroud.com/

http://www.tammarastroud.com/



--. Highter olored 9oods

Hight& fresh looking& honey toned woods look to (e in this year. The over+ealous use of rich&deep toned woods which has (een popular in design over the past 2 years could (e the catalystfor this honey*fresh #ove#ent. ?ak and cherry are (oth fantastic options hereQ (oth in design&dura(ility and aesthetic appeal. Bo for high <uality& don=t (e stingy with the cost as it=ll (e anelegant and e)<uisite show piece for generations to co#e. This trend has (een growing steadilyover the past 2 years and is continuing to take ground.



Hight wood tones

-/. Myriad of !lues!lue is without a dou(t a #assive trend this year. 9e at Fresho#e are seeing it everywhere&fro# ho#e design e)hi(itions to the catwalk. It=s all a(out (lue& and don=t (e shy a(out stickingto one shade either. Different shades of (lue rolling (ack into each other in the sa#e roo# willignite the senses. A+ure& (eryl& teal& co(alt& sapphireQ a cerulean of (lue& folding (ack intothe#selves in an ocean of electric design. Apart fro# tur<uoise which I cover in a later point&the other shade of (lue which has gained popular traction is navy. A cal#ing& shade which

http://www.miltonandmanor.co.uk/

http://www.miltonandmanor.co.uk/



co##ands authority without appearing desperateQ easy and pleasant on the eye& this is one youcan=t go wrong with in /7-1, Navy is vogue. se it in accessories& soft furnishings& couches&cushions& cup(oards& walls and anywhere else you can i#agine it. 9e=re seeing it everywhere&9e=re seeing it in the design sphere, !lue will (e (ig in /7-1.

!lues (eing effectively i#ple#ented in kitchen setting.

-0. arisian oft !lack 9hite

It=s (een a staple in interior design over the years& (ut now we=re seeing a shift to softer tones of (lack and white& taking that harsh edge off of the contrast. The softer tones are easier on the eye&they=re co#fy and rela)ing& yet they don=t take the edge off the swank. This is a trend which has

http://www.lgarchitecture.com/

http://www.lgarchitecture.com/



(een evolving over the past couple of years and evidence fro# the design he#isphere shows acontinuation in strength over /7-1. An al#ost ti#eless trend that will look good for a long ti#eto co#e.

arisian soft (lack white, "ery cosy

-1. i<uant ineapples



This is one of those very specific trend predictions that is far fro# vague and generali+ed. ineapplesQ we are seeing the# on the cat walks& design& prints and ho#e design e)hi(itions. 9hatever it is a(out this delicious delecta(le treatQ it=s #ade it onto our ta(les in a different for#which certainly isn=t edi(le. $eep your peepers open in /7-1 for this one. A trend which will (e

restricted in its scope& (ut a feisty one nonetheless. Take a look at the adora(le pineapple candleholders on the kitchen counter (elow.

ineapple accessories on kitchen counter

http://www.berneche2.com/

http://www.berneche2.com/



-2. Ti#eless

Modern yet re#iniscent of ti#eless designsQ people are flocking (ack to those i##ortaltraditional designs and have (een for a few years. 9hen done right& it is safe and will stand the

test of ti#e. In an econo#y where keeping up with the Jones=s #ay not (e financially feasi(le&going with so#ething that is never going to drift out of fashion is a secure strategy.

!eautiful ceiling& ti#eless couches which face each other while using #odern H.8.D. lighttechnology to add the edge.

http://www.aji.co.uk/

http://www.aji.co.uk/



-3. Tur<uoise

%ere we are againQ (ut this ti#es a specific shade of (lue. Tur<uoise screa#s of life and personality and there is a plash of this color everywhere we look now. The difference in feelingthis vi(rant tone gives a roo# is in such stark contrast to a #ellow navy. In #y opinion it=strickier to use right than navy& (ut as with everything& when it=s tricky& if done right it usuallylooks eye catching with the ra++le*da++le edge. It=s one of those >in your face= ni#(le colors thatis hard to #iss& and now it=s on your #ental radar& you=ll notice it appearing #ore and #orethroughout /7-1. A trend which grew leaps and (ounds in /7-0& with a strong foundation to leapup fro# and press forwards with great vigor and potency in /7-1.



Interior Institutions& Inc. Frolicso#e and spirited& this fresh (ree+e of tur<uoise truly ani#ates the (athroo#.

-4. ni<ue

?ne of a kind or difficult to find pieces will (e popular in /7-1. Adding so#ething different&uni<ue and special to your designs is an easy way to put a uni<ue personal accent on a design&which is a refreshing way to separate one fro# another designer.



Find uni<ue one of a kind pieces.

-5. 9indow heers

Transparent& fresh& (right& lightQ these are words that are on the lips of designers in /7-1. Aneasy way to create #ood while not sacrificing privacy or light are window sheers. 9oolen andlinen are the #aterials of choice for wondrous window sheers in /7-1.

http://www.asid.org/content/projects-4

http://www.asid.org/content/projects-4



9indow sheers, !right& light and fresh.



References

- http,fresho#e.co#/7-17/-4-5*fresh*interior*design*trends*watch*

/7-1i)++0!cD1lygh

/ http,www.e)portersindia.co#ku#(hate)ports

0 http,www.e)portersindia.co#ku#(hate)portsproducts.ht#KslnoS6-0034

1 http,www.futuregroup.in(usinessesho#e*town*retail*for#at.ht#l

2 http,a#(iente*india.infor*Eournalists*April*/7-1*ress.ht#l

3 http,www.hghindia.co#content#arket*infor#ation

4 http,www.Ei#sindia.orgNewsAAR8H?NHIN8ARTIH8AB/7-0.pdf

5 http,www.technopak.co#filesIndias*%o#e*roducts*Market.pdf

6 http,www.ia#wire.co#/7-073online*ho#e*decor*#arket*in*india*facts*scope*

challenges*and*players

-7 www.fa(india.co#

http://freshome.com/2014/02/17/18-fresh-interior-design-trends-watch-2014/#ixzz3BcD4lygh


http://www.exportersindia.com/kumbhatexports/

http://www.exportersindia.com/kumbhatexports/products.htm?slno=913367

http://www.futuregroup.in/businesses/home-town-retail-format.html

http://ambiente-india.in/for-journalists-April-2014-Press.html

http://www.hghindia.com/content/market-information

http://www.jimsindia.org/News/APPAREL_ONLINE_ARTICLE_AUG2013.pdf

http://www.technopak.com/files/Indias-Home-Products-Market.pdf

http://www.iamwire.com/2013/06/online-home-decor-market-in-india-facts-scope-challenges-and-players




http://www.exportersindia.com/kumbhatexports/

http://www.exportersindia.com/kumbhatexports/products.htm?slno=913367

http://www.futuregroup.in/businesses/home-town-retail-format.html

http://ambiente-india.in/for-journalists-April-2014-Press.html

http://www.hghindia.com/content/market-information

http://www.jimsindia.org/News/APPAREL_ONLINE_ARTICLE_AUG2013.pdf

http://www.technopak.com/files/Indias-Home-Products-Market.pdf



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