national conference - met bhujbal knowledge city iom
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NationalConferenceDate22&23Feb2013
Reengineering&ReverseInnovation:
Newagebusinessstrategies
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METleagueofcollegesishavingcampuses,emendingauraofmajestic
blend of architectural grandeur and educational piety and serenity in
MumbaiaswellasinNashik.
BHUJBALKNOWLEDGECITY(BKC)NASHIKMETs nasik campus is situated at the state-of-the-art bhujbal
knowledge city. The campus spans over 40 acres of lush green
landscape with over 4 lacs sq. ft. of campus floor space. The
infrastructureadherestoandexceedinternationalstandardswith
faculty housing, hostel facilities, amphitheatre, Wi-Fi, ultra-
modern ac computer laboratories with TFT screens and much
more.MET BKC is an institutionwhere students pursue learning
wide variety of disciplines ranging from engineering, new
technologiestomanagement.
METINSTITUTEOFMANAGEMENTNASHIK
It has evolved from a fledgling enterprise to leading school of
management. Itallstartedwiththerealizationthatthere was
needtointegratemanagementastomeetchallengesoffuture.
The Institutes core streng th is its faculty, whose varied
educationalandculturalantecedents,globaloutlook,multi-lingual
competence and wide rangeof interestand expertisesupporta
comprehensivecurriculum.
AGLIMPSEOFTHENASHIK
Nashik is a city in Indias Maharashtra state. Situated in the
northwestofMaharashtrastate,thecityofnashikis180kmfrom
Mumbai and 220 km from pune. It is situated on the anks of
GodavaririverandinrecenttimesitispopularlyknownasWine
CapitalofIndiaorGrapeCity.
Nashik city is one of the three vertices of Mumbai-Pune-Nashik
GoldenTriangle.NahikisselectedasMini-MetrocityandIsand
emerging knowledge centre with many top institutes setting up
theircampusesinandaround.
The city is well known for its pleasant climate and scenes
surroundings.ItisoneofthefastestdevelopingcitiesofIndia,and
is the next logical destination for major. IT and Manufacturing
sector industrial areas, with manufacturing plants of prominent
companies such as Mahindra & Mahindra, BOACH, ABB ltd,
Samsonite South Asia, CEAT ltd., Crompton Greaves Ltd.,
Schneider Ltd., VIP Industries Ltd., GlaxoSmithKline Ltd. Etc.
operatingsincelong.
AboutUsMumbai Educational Trust (MET) is a public charitable trustestablished in 1989 with a mission to radically redefine education
system in India. TheMET league of colleges is a conglomerate of
premier educational institutions, driven by single minded focus of
translating aforementioned mission into concrete reality. MET is
multifacetedandmultidisciplinarycentreofexcellence.
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ABOUTTHECONFERENCE
Reverse Innovation is the strategy of innovating in emerging (or
developing) markets and then distributing/marketing these
i nnovations in developed market s. Many companies ar e
developingproductsin emerging economieslike Chinaand Indiaand then distributing them globally. Developed and Rich
countrieshavemarketsthatarematuredandsaturated.Thegap
between mature and emerging economies is closing, and
mammoth economic growth is expected inemergingeconomies.
Nolongerwillinnovationstraversetheglobeinonlyonedirection,
fromdevelopedcountriestodevelopingones.Theywillalsoflow
in reverse.Mostoftheworld'suntappedbuyingpowerisinthe
emergingmarketsofAsia,SouthAsia,EasternEurope,Africa,and
Latin America. While companies like Ford set up its global
automobile platform inIndia and catered tothe nichepremium
segments in India,Tata introduced the Tata Nano for theprice
consciousconsumerinIndiain2009andfurtherplannedtolaunch
TataNanoinEuropeandU.S.subsequently.Dr.Vijaycoinedthis
strategyorthetermknownasReverseInnovation
Govindrajanand Prof.Chris Trimble, professorsfrom Dartmouth
College, USA. According to them, Innovating for emerging
markets, rather than simply exporting, can unlock a world of
opportunitiesformultinationalsandhenceReverseInnovationis
notoptional.Itisanoxygen.
TheobjectiveofthisNationalConferenceistoprovideaplatform
f or discussion on the issues of Reverse Innovation and
Reengineeringandtoexplorethepromisingopportunitiesonthe
backdrop of India being rapidly marching as most emerging
economy.
ToKnowMoreAbouttheConferenceTopiclogonto-
1. www.innovationreverse.com2. http://www.youtube.com/watch?v=ztna1lt_LZE3. http://www.youtube.com/watch?v=1KUFkQBDo744. http://en.wikipedia.org/wiki/Reverse_innovation
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Tracks
Marketing
Challengesofbrandbuildingintodayscompetitivescenario FDIinmultiBrands SocialMediaBoon Innovationtosustaininsteepmarkets Socialnetworks&viralmarketing Greenmarketing Bottomofthepyramid
Finance
Riskmanagement&internalControl FinancialServicemanagement FinancialReEngineering FinancialMarkets&Institutions FinancialInnovations Economicvalueaddition/BusinessValuation
HumanResourceManagement
ReinventingHRtomangeworkforcediversity InnovationsinHRtomangegenyatworkforce Crossculturalmanagement ImpactofSocialmediaofHR ReengineeringHRtoretainwomeninworkforce. ChangeManagement
Operation&IT
Technology&innovationmanagement Informationsecurity Mobilecomputing Businessintelligence&analytics Insourcing Developingsustainablesupplychain Greensupplychain Businessopportunityinwaterconservation
Innovation
distinguishes
betweena
leaderanda
follower-SteveJobs
*Papers are invited on any relevant
topic pertaining to the focal theme of
conference
*All the accepted paper will be
published in journal bearing ISSN/ISBNno.
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Guidelines Deadline for the submission of full-length paper is 7t
February2013
Corresponding author can submit the manuscript (i.e. full-length paper) in prescribed by e-mail to
Everycontributorwill receive an acknowledgement of theirsubmission.
Total word length of manuscript/paper should not exceed6000words(inclusiveoftablesandgraphs)ormaximum10
pages (with single line spacing; 10 point font; Times New
Roman).
Authorsofthepaperwillbenotifiedthe acceptance/revisionofthepaperson 10
thFebruary2013inthelightofreviewers
comments.
Registration11thFebruaryonwards All the received full-length papers will undergo the review
process.
Referees decision will be final regarding acceptance /rejectionofthepaper
Please followAPS guidelines strictly to complete your finalpaper/manuscript.
PleasemaketheDemandDraftinfavorofMETInstituteofmanagement payable atNasik/or by cash atMET BKC
IOMNashik
RegistrationFees
ImportantDates
KeyContact
BESTPAPERFROMEACHTRACKWILLBESELECTEDAND
AWARDEDWITHMOMENTOANDCASHPRIZE.Accolade
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Venue- METInstituteofManagement:Bhujbal Knowledge City
Add:AdgaonNashik,Maharashtra422003
Tel:02532303515IOMWeb:http://metbhujbalknowledgecity.ac.in/management/
Email:[email protected]
htt s: www.facebook.com NationalConferenceMetBkcIom
CHIEFPATRON
Hon.ChaganBhujbal
PATRON
Hon.PankajBhujbal.Hon.SameerBhujbal.Hon.Mrs.ShefaliBhujbal.
ConferenceDirector
Dr.BK.Mukherjee
ConferenceAdvisor
Prof.SuneelKelkar
ConferenceConvener
Dr.SonaliGadekar
OrganizingCommittee
Mr.PushkarCholkar
Mrs.AshaSharma
Mr.AtulThombre
Mr.PrasadJoshi.
Miss.PayalChhabra
CommitteeMembers
Mr.ZafarKhan
Mr.Surendrakansara
Mr.SaurabhSharma
Ms.PoojaPopli
Miss.NehaSharma
Ms.RajithaNair