national activities€¦ · a wealth of activities, with actions taking place across the whole...

CELEBRATE THE INTERNATIONAL YEAR OF PULSES 2016 | WWW.IYP2016.org | #LovePulses

OFFICIAL UN SITE | HTTP://WWW.FAO.ORG/pulses-2016/

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National Activities The Global Pulse Confederation (GPC) convened a worldwide network of teams to foster wide-reaching activities for the 2016 International Year of Pulses. The national groups were made up of experts with great ideas who planned and coordinated IYP2016 outreach from the ground up. Their work was essential to the successful dissemination of the key themes and brought unique local perspectives to the Year. These national groups and other individuals in numerous countries around the world undertook a wealth of activities, with actions taking place across the whole agri-food value chain. A cross section of activities took place as highlighted below and in this video: https://www.youtube.com/watch?v=Gm93HHFdnT0

Argentina Argentina was an active participant in the celebration IYP2016, and CLERA coordinated a good part of those actions. Since 2015 they have promoted or participated in the following events:

• October 2015- 1st Congress of Revaluation of Pulses in human food, together with an Argentinean Association (FANUS) and the Ministry of Agriculture.

• March 2016- Meeting for growers commemorating the IYP2016, Oran, SALTA.

• September 2016- “National Congress of Nutrition”, involved the President of CLERA, Jose Maria Lazara touting the benefits of eating pulses, Buenos Aires.

• September 2016- “3rd Congress of Pulses”, City of Rosario, Santa Fe. Participated in its opening the governor of the province of Santa Fe and other national authorities.

• October 2016- Nutrition Conferences, “Pulses in the diet”, University of Luján, Buenos Aires.

• “1st Congress of Pulses”, the Minister of Agroindustry and the Governor of the province of Salta made the opening speeches, Salta.

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https://www.youtube.com/watch?v=Gm93HHFdnT0




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• October 27th, 2016- “INTA invites to Pulses Country Day”, New varieties of Beans and Chickpeas. INTA Cerrillos Salta, Pulses Group and National Pulses Project, for growers, technicians, and students.

• October 28th, 2016- “Field Day, Pea and Lentil Technology”. Cnel. Bogado - Santa Fe - INTA Arroyo Seco invites in the International Year of Pulses, for producers and technicians.

• “GAFTA Buenos Aires Forum”, with Martin Rosenkjaer speech about IYP2016. • Within the framework of the 130th Exhibition of Agriculture, Livestock and International

Industry, in La Rural, Buenos Aires, cooking class with Pulses for all public with tasting. The Committee worked together with the Ministry of Agroindustry in the edition of two manuals:

• “Let´s Eat Pulses” (a pulse recipes book) • Manual of “Good Agricultural Practices for Pulse Growers”

They also collaborated with the Argentine Post Office in the launching of the Argentine Pulse philatelic series in September 2016. Finally, the Argentinian National Committee taught about the importance of pulses in schools of the city of Buenos Aires. Australia The Australian National Committee was established in 2014, with volunteer members from across the Australian pulse industry, from growers and researchers to processors and manufacturers. The Committee was supported by Pulse Australia and Grains & Legumes Nutrition Council (GLNC), with a dedicated project coordinator engaged to assist in the delivery of identified activities in Australia.

Members of the Australian National Committee also contributed to IYP globally, with representation on each of the four key theme committees and Australian IYP Chair, Ms. Georgie Aley, acting as Global Chair of the Creating Awareness Theme.








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Australia also participated in the global ‘Signature Recipe Competition’, ‘Pulse Feast’, and ‘Pulse Pledge’ events, hosted one of the global IYP Signature Events, assisted in hosting four official International IYP guest speakers at key activities throughout the year and supplied guest speakers from Australia internationally in return. Finally, Professor Kadambot Siddique from the University of Western Australia was declared a FAO special ambassador for IYP for the Asia – Pacific region. Locally, the support and advocacy from celebrity cook Simon Bryant gave tremendous awareness to pulses on menus nationally. We extend our sincere appreciation to Simon for his contribution to the success of the year and ongoing legacy. Food Security, Nutrition and Innovation During IYP2016, Australia undertook a number of initiatives to highlight the importance pulses will play into the future in addressing healthy eating, food security and dietary requirements. The number of new products that entered the Australian consumer market in 2016 has been widely noted as being much higher than previous years. Innovation in product development was also apparent, with nut and gluten replacement foods being new innovation that rapidly gained attraction with manufacturers and consumers. Edgell, Ward McKenzie and Freedom Foods all released new lines of pulse products into supermarkets nationally. In addition, niche products entered the market via Foods From the Earth, Pangkarra Foods, Eatwell Australia and other smaller paddock to plate producers.

An example of the success in IYP promoting consumptions of pulses through canned pulse sales. Total Pulses within Australia have seen positive growth in movement from shelf in both value and volume over the last 12 months. Value has grown +0.3% in comparison to the previous year to a total value of $58.3, while volume has increased by +7.9% to a total of 20m KGs (as reported by GLNC). It

can be assumed that this increase can be in part attributed to efforts to communicated with health benefits of pulses, combined with the increasing variety of goods on shelves and awareness raising activities.








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The Australian Institute of Food Science and Technology (AIFST), as part of the Australian IYP activities, focused it’s 2016 Student Product Development Competition on pulses, with finalists winning products entering the consumer market and competing in the Global IYP Pulse Product Competition. Research into pulses and their nutritional benefits and contribution to food security has also escalated in 2016. Charles Stuart University has lead the way in undertaking specific studies to learn more about the value of pulses, including :

- Sensory properties, puffing and cooking qualities of Australian chickpeas compared to Indian

- Effect of germination on functional properties - Pulse milling fractions using air classification - Fibre extraction using electrospinning - Mechanisms for faba bean extract properties: anti-cancer and anti-fat cell development - Bioactive content of lentils and chickpeas

The University of Western Australia has also contributed by researching the effects of lupin containing foods on blood sugar levels and blood pressure in type 2 diabetes. This research and other international studies were featured at the ‘On the Pulse’ IYP Symposium, an Australian IYP event supported by GLNC. Creating Awareness Australia also had huge success in raising awareness with the general public about pulses. Media monitoring undertaken during the year shows:

- GLNC tracked IYP media coverage from 1 December 2015 to 20 November 2016, with a total of 282 articles, reaching a total of almost 26 million consumers.

- Legumes media coverage increased 51% compared to the prior year. - Social media posting on Facebook reached an excess of 210,000 people








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- Following the IYP online Global Launch, Australia’s outreach trended on Twitter for over an hour, an effort that reached in excess of 21 million people globally

- The Australian IYP Launch dinner, held on 28 January 2016, was attended by 330 delegates from across the value chain and was he first stand alone pulse focused event of its kind to be held in Australia.

- Media coverage was evenly split between metro and rural audiences, making the year uniquely collaborative between different population groups.

But perhaps what was most significant about the awareness raised in Australia was the amount of grass roots driven activities. Whilst the National Committee supported the general population to become engaged in IYP through the development

of resource packs, at a local level schools, business and communities developed their own events and communications to promote pulses. Of particular note is George the Farmer, a regional business that developed a suite of education materials for children to learn about pulses. Also, Uniting Care Wesley undertook a program to educate volunteer cooks across South Australia on how to prepare pulses, in an effort to educate disadvantaged communities in cost effective healthy meal preparation.

Productivity and Environmental Sustainability IYP proved the perfect change to draw the focus of the scientific community and engage farmers in the wider value chain of their pulse products. Activities relating to production were as diverse as the population they represented. From regional field days, to metropolitan based production educational plantings and everything in between, the importance of pulses to the Australian planting program was not lost on anybody.








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The 2016 harvest data shows just how important pulses are to Australian agriculture. As the following graph shows, the area and yield of Australian pulse production is steadily rising.

With 206 producing a record breaking pulse crop, with over 4 million tonnes of pulses produced and delivered to date to Australian bulk handlers, contributing $3 billion to the national economy, pulses are proving to be the only broad acre crop with a projected growth curve in both yield and value. Activities during 2016 assisted the peak pulse industry body in Australia, Pulse

Australia, to communicate this important information to key stakeholders. As pulses are arguably the most closely linked broader crop to consumers, with a paddock to plate value chain that has minimal manufacturing requirements, the development of an ongoing close working relationship between Pulse Australia and the GLNC was a key success for IYP2016 and will continue to deliver results for the industry into the future. Also, the Australian Pulse Conference highlighted the significant work that has been undertaken in researching pulse production, product stewardship and industry impact nationally and globally. With over 200 pulse researchers and industry value chain representatives from across the globe attending the three day event in Tamworth, years of Australian pulse production improvements were able to be collated and extensively distributed through the vehicle of the international celebrations. Market Access & Stability IYP 2016 was an excellent opportunity to open a dialogue on improving the regulatory framework in which trade occurs. Activities were undertaken with the objective to progress issues such as trade barrier costs that are borne by farmers, processors, traders, and consumers while introducing greater efficiencies to enhance food security, reduce price volatility and enhance the return to growers.








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2016 saw Pulse Australia take on a new direction, with a strategic refocus resulting in operational changes. Pulse Australia, taking on global and national requirements, began repositioning the organization to strengthen its role in supply chain integrity, market access and promotion through educating and communicating nationally and internationally on behalf of the Australian pulse industry.

This change stemmed from export trends over the last five yeas, with Australian pulse export values rising to record levels this year, as shown in the table. The diverse market access that Australia holds for pulse exports, as shown in the following breakdown, requires an industry presence that

ensures strong advocacy into the future, to maintain good relationships with other international organisations and governing bodies. Likewise, the Australian Government needs a platform that can communicate to them on current and future industry issues, whilst farmers require a body to represent their needs through the value chain and communicate relevant industry information back down to the farm gate level. Pulse Australia ensured that IYP and the organisation was represented at key market events throughout 2016, including the Australian Grains Industry Conference, at the Global Pulse Conference and through national roadshows to communicate Pulse Australia and IYP strategy activities.








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With representation on each of the global IYP theme committees, the Australian pulse industry was advocated for at a global level, and ensured that Australian specific issues were communicated and included in international work plans for the year and beyond.

Belgium The Belgium national committee had developed bean themed scarves and earrings to support the International Year of Pulses. The Belgium national committee joined the world on January 18th, 2016 to celebrate Global Pulse Day with a company dinner. There were also a number of events that took place in the country:

• 1 May 2016- Place aux Arbres, Bruxelles, Belgium • 10 May 2016- Pour être Bien Dans Notre

Assiette, Mettons-y des Haricots!, Betrix, Belgium • 5 June 2016- Celebration of World Environment Day, Brussels, Belgium • 19 September- 28 September 2016- Legumes, a Large Family, A Variety of Uses,

Vielsalm, Belgium • 26 October 2016- Séminaire International Agricultural “Légumineuses: Those dans les

Systémes Agricoles Place?”, Gembloux, Belgium • 8 November 2016- The Place d’avenir pour les Légumineuses en Wallonie?, Gembloux,

Belgium








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Bolivia Bolivia saw a number of activities celebrating IYP2016. One such event was the Bolivian pulse symposium titled, “Pulses, Feeding the World.” On the last day of the symposium, the committee sent out a public release of their new faba-bean variety called “Pairumani-valluna”. This was the first new variety in ten years. Another event took place between May 31st and June 1st titled “Comer bien y la Tierra,” which took place during the 7th Sustainable Development week in Alianza Francesa de Cochabamba, Bolivia. Brazil In Brazil, the FAO office and another 20 institutions promoted gastronomic fairs and to enjoy a gastronomic calendar of events in Brazil from June to November promoting legumes. With this event was the involvement and cooperation of 97 of the best chefs in Brazil. There were also a number of events that took place throughout the year:

• 7 June – 10 June, 2016- IV Congresso Nacional de Feijão-caupi (4th National Congress of Cowpea), Sorriso-MT, Brazil

• 5 August – 21 August- 31st Olympiad, Brazil Burkina Faso Burkina Faso has played a significant role throughout IYP2016. In particular, the Government of Burkina Faso hosted a successful closing of the 2016 International Year of Pulses with the FAO. GPC participated in this event, alongside ministers and high-level representatives of countries and other stakeholders committed to promoting the benefits of pulses for the health of people and the planet.








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An important outcome from this ceremony was the “Ouagadougou Declaration”, recommending that the UN General Assembly recognize an International Day of Pulses, and calls on all countries to mobilize towards this goal. The declaration can be read here:

http://burkina24.com/2017/02/11/annee-internationale-des-legumineuses-la-declaration-de-ouagadougou/ Canada The IYP2016 Canadian committee’s activities for the International Year of Pulses were diverse, targeting a range of consumers and consumer influencers including healthcare professionals, the food industry, media, chefs, and NGOs. IYP2016 officially launched in Canada on January 6th through Pulse Feast, which took place in Toronto and was attended by over 180 journalists and other consumer influencers. Hosted by Canadian celebrity Chef Michael Smith, the event was covered by many national news outlets. 2016 also saw the launch of a campaign in North America as the result of collaboration between the Canadian and American pulse industries. The campaign generated year-long coverage in the Canadian and American media, resulting in over three billion impressions.

In addition to this campaign, the IYP2016 Canadian Committee partnered with Agriculture in the Classroom Canada to launch a series of programs on pulses in Canadian schools, which reached over 32,000 students. A pulse-themed educational exhibit developed in partnership with the Canada Agriculture and Food Museum traveled to 13 cities across Canada, reaching at least 500,000 consumers. The IYP2016 Canadian committee also worked with

Community Food Centres Canada to integrate pulses into community kitchens, food banks and after-school cooking programs across the country.





http://burkina24.com/2017/02/11/annee-internationale-des-legumineuses-la-declaration-de-ouagadougou/

http://burkina24.com/2017/02/11/annee-internationale-des-legumineuses-la-declaration-de-ouagadougou/




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The IYP2016 Canadian committee also worked with stakeholders in the areas of food science, and health and nutrition to feature pulses at technical conferences such as the Dietitians of Canada conference, the Institute of Food Technology Expo, the Restaurants Canada Show and Experimental Biology. A two-part technical workshop series in Canada also helped communicate the benefits of pulses as value-added ingredients to food manufacturers and ingredient suppliers. Canadian healthcare practitioners were also engaged through the launch of Food as Medicine, an online platform that provides research on pulse health and nutrition. The IYP2016 Canadian committee is looking forward to continuing its strategic partnerships in Canada and around the world in 2017 and beyond, in a collaborative effort to increase pulse production and consumption, and to serve the interests of human and environmental health with nutritious, affordable pulses Chile Chile participated in IYP2016 by engaging heavily with pulse industry members. On January 27th, the Chilean national committee had a dry bean field day and an experimental farm station. Instituto de Investigaciones Agropecuarias (INIA) scientists showcased their dry bean research advancements at the annual INIA Quilamapu Bean Field Day. It focused on a dry bean breeding program for disease resistance, yield and quality increases, weed management and sowing density. 80 people participated in the event including small farmers, technicians, agronomists, students and big farmers. Later in the year, on August 11th, the “2016 International Year of Pulses: The Food of the Future” seminar was held. It was organized by the National Agricultural Research Institute (INIA), the Center regional INIA Quilamapu, and the Foundation for Agricultural Innovation (FIA); and INACAP, within the framework of IYP2016. It was extremely well attended with over 230 participants. Unique in its kind in the country, the official








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day was attended by the National Director of INIA, Julio Kalazich, the National Deputy Director of FIA, María José Etchegaray and FAO Representative in Chile and Deputy Regional Representative, Eve Crowley. The seminar was also attended by local farmers, entrepreneurs, students majoring in agricultural technology and agricultural engineering at INACAP Chillán, and researchers. China

China participated in IYP2016 in a variety of ways, ranging from participating in company dinner events to holding large conferences. The China Chamber of Commerce for Import & Export of Foodstuffs, Native Produce and Animal By-product (CFNA) held the China Pulse Import & Export Industry Conference (CPIEC) 2016 from August 29th to 31st in Dalian City,

Changchun Province. The conference is the only platform where pulse trader, supplier, broker, and processor could meet in China. 2016 CPIEC focused on the Chinese pulse industry situation & global pulse supply and demand. It was a great opportunity to learn about the global pulse industry. The Chinese national committee also participated in Pulse Feast on January 6th, 2016 and Global Pulse Day on January 18th 2017. Additionally, the Chinese national committee celebrated the launch of the World’s Greatest Pulse Dishes on March 1st, 2016. Costa Rica In Costa Rica, renowned researchers and speakers attended the Regional Conference Central American Cooperative Program for Crops and Animal Improvements, which was a meeting to discuss current topics such as regional strategies for food security, mitigation and adaptation to climate change, rural and territorial development, family farm and innovation on agriculture to improve yield through an efficient use of natural resources such as soil, water, non traditional crops. The LXI PCCMCA, or Regional Conference Central American Cooperative Program for Crops and Animal Improvements, took place in San Jose between April 5th and 8th. It was organised by








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INTA (Instituto Nacional de Innovación y Transferencia en Tecnología Agropecuaria). The meeting gathered 300 attendees from many countries in the region, including Panama, Nicaragua, Honduras, Guatemala, El Salvador, Cuba, Puerto Rico, Dominican Republic and Mexico, to discuss regional strategies for food security and climate change mitigation and adaptation. The conference celebrated the International Year of Pulses with a special event that had speakers from important organizations, such as Daniel Debouck from CIAT, Timothy Porch from USDA, and Rosemary Castro, from FAO in Costa Rica. After the event, the Ministry of Health in Costa Rica announced that the annual initiative called “Week of Health” will be dedicated to the International Year of Pulses this year. Many activities will take place from May 9-15 in the country to raise awareness of the benefits of beans, lentils, chickpeas and dry peas. The hope - with events like this – is to garner more support from governments. Colombia Activities started on January 6th, when Aburra shared a special lunch with pulses as the main ingredient on the company installations with some employees.

The Colombian campaigns and activities had two very clear approaches: communication and availability. • Communication: They had two messages in their communication strategy, the first one was the nutritional benefits of pulses and the other one was the practicality and versatility of pulses with some recipes and different

kinds of dishes. • Availability: They checked all areas of influence, checking that all of clients had a

wide variety of pulses as possible in their stores.

Many of the activities in Colombia were from the sales point activations, tastings, “clubs de amigos,” to social media activations and in-store events. Colombia ended IYP2016 on January 25th, 2017. 23 employees with Aburrá met at one of the most traditional restaurants in the city and shared a special lunch featuring pulses.








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Egypt In Egypt, members of the national committee engaged their local communities to celebrate the International Year of Pulses. On March 7th the Egyptian National Committee celebrated fasting season for The Copts Christian Orthodox by eating only pulses and vegetables for 55 days starting March 7th and ended by celebrating the Eastern Church Easter during the first week May. Later that year, on June 10th, a large portion of their community began fasting for Ramadan. Many cooperatives, charities and people in business donated a Ramadan package that included lentils, faba beans, white beans and more.

Ethiopia On November 18th, the Ethiopian launch of IYP2016 was at the Ethiopian Pulses Oilseeds & Spices Processors – Exporters Association’s (EPOSPEA) yearly conference. This conference was organized together with the Ministry of Trade and Alpha Trading Partners P.L.C. with the aim of attracting international buyers for pulse products. Hakan Bahceci represented GPC at the event and spoke about IYP2016. Ethiopia also completed its LovePulses Competition on Jan 25th, 2016. The event was attended by about 110 participants along with EIAR Director General, Dr. Fantahun Mengistu and representatives from the Ministry of Agriculture and Natural Resources. Eight competitors from small enterprises and institutions displayed pulse (legumes) products using faba bean, field pea, chickpea, common bean, mung bean, lentils, and cowpea. For more information, click here: http://www.icarda.cgiar.org/update/lovepulses-competition-stirs-awareness-ethiopia#sthash.HU2wIAoi.QtW8DjRL.dpbs On November 16th, 2016, was EPOSPEA’s 6th International Marketing Conference “Agri-Commodity Marketing for Sustainable Global Trade.” This event discussed many things including continuing efforts to resolve issues surrounding pesticide residue levels. A number of other events occurred in Ethiopia to celebrate the year including a CGIAR Science Conference on April 12th and the Third Decadal National Legumes Research and Development Review Conference on September 20th.





http://www.icarda.cgiar.org/update/lovepulses-competition-stirs-awareness-ethiopia#sthash.HU2wIAoi.QtW8DjRL.dpbs

http://www.icarda.cgiar.org/update/lovepulses-competition-stirs-awareness-ethiopia#sthash.HU2wIAoi.QtW8DjRL.dpbs




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France Throughout the International Year of Pulses 2016, France kept busy hosting numerous events across the country that encouraged the growth of pulses and educated its citizens on the benefits of eating and growing pulses. Overall France held a high ranking of 17 registered events. The INRA was an integral part of this campaign participating actively in the work of the IYP Thematic Area Productivity and Sustainability, as well as hosting and presenting at numerous events, both in and outside of France. Notably, INRA, CIRAD, Terres Univia and Terres Inovia hosted the IYP Signature Event: the First Francophone Pulse Encounters Rencontres Francophones sur les légumineuses May 31 to June 1 in Dijon, with the participation of over 270 actors in the pulse research and business communities. INRA also contributed with two presentations to the meeting of the International Society of Vegetables in Troia, Portugal which was held in October, 2016, and assisted with the preparation of a keynote presentation at the Congress of the European Society Agronomy in Edinburgh, Scotland in September. The INRA also took an active role in organizing and speaking at numerous seminars throughout France. Some of these included a presentation on legumes organized by the French Academy of Agriculture, a research seminar on the importance of participatory research on legumes, and a day long presentation on the place of legumes in agricultural systems which was organized by the Walloon Federation of Agriculture, the Union of Agriculturists of Wallonia, the Federation of Young Farmers and the Collective Food Strategies. As well as participating in these seminars there was also a numerous articles the INRA assisted in writing on topics such as agricultural innovations for Agricultural Systems, writing two articles for Ecological Economics on the analysis of the socio-technical system (with the assistance of M.B. Magrini), and assisting in the development of an article for the OCL on the adaptation of peas to climate change, to which they also helped to develop the framework of a project on the cultivation of winter peas and designing ideotypes that will adapt to climate change.








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The International Year of Pulses also held many firsts for this group. There was the launch of the INRA’s new group of leguminous seeds, which was co-chaired by M.B. Magrini, the participation in the 1st symposium on Alfalfa Organization by COOP de France. The Members of the Fédération Nationale des Légumes Secs FNLS (The French Pulse Association) also had a large handle in promoting the International Year of Pulses across the country. Founded in 1945, the FNLS works to represent, defend and promote the farming and buying of pulses. It brings together 18 countries that market approximately 60,000 tonnes of pulses a year. In February 2016, the FNLS launched a national communications campaign around the “Super Légumes Secs” (super-pulses) to promote pulses in the country. It was initiated with a press conference that was held at the Ministry of Agriculture. The FAO spoke there and presented IYP. Nations. The campaign featured a new website and new communication tools, including recipes, to promote pulses. The FNLS also partnered with the Avril Foundation by contributing three episodes, which were dedicated to the education of legumes on the program L’Esprit Sorcier, which aired multiple times on Campaign TV and online. Greece Greece participated in IYP2016 in a number of ways. An extremely talented Gourmet Guru, Argiro Barbarigou, created a delicious dish in celebration of IYP and the Greek World’s Greatest Pulse Dish of Lentil Soup was a fan favourite. Additionally, in between January 22nd, 2016 and May 5th, 2016, there was a National School Contest for International Year of Pulses.

India India Pulses and Grains Association (IPGA), is the nodal industry body for the country’s pulses and grains trade. Comprising of 300 members, including many regional associations, it represents over 10,000 stakeholders in the supply chain. The Association has positioned itself as a key facilitator of the trade and governments, both Indian and international. IPGA is recognized and supported by important stakeholders in the Indian government like the Ministries of Consumer Affairs, Agriculture, and Finance as well as National Associates and Global Pulse Confederation (CICILS).








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In 2016 the Chief Economic Advisor of the Government of India published a crucial report on pulses, where IPGA’s contribution was acknowledged. This alignment with the government has facilitated crucial policy-making and encouraged a more favourable business environment for the trade in the country. IPGA wants to extend its role across the national borders and bring together the pulses and grains industry of South Asia. In pursuance of its objectives, IPGA will seek to address issues that impact production, productivity, and marketability of pulses across the region. The 68th UN General Assembly had declared 2016 as the International Year of Pulses (IYP2016). Taking forward the mandate in India, IPGA conducted a number of activities to support IYP2016. In accordance with its vision, IPGA organized activities, both for the farmer and the trade. The farmer-focused activities included IPGA’s “Water Resource Revival Project” in the Marathwada region of Maharashtra State. The project seeks to assist farmers by providing them long-term solutions, enabling them to get market access and appropriate price discovery of their produce. Around 10 villages were adopted by IPGA for this project. The trade focused activities included organization of The Pulses Conclave, the world’s largest international conference for the pulses sector, and connecting with both international government bodies and traders keen on exporting pulses to India. FARMER FOCUSED ACTIVITIES IPGA WATER RESOURCE REVIVAL PROJECT

In 2016 IPGA initiated a “Water Resource Revival Project” in the Marathwada region of western India. This region is one of the leading pulse producing areas in India. Over the last three years, the region has faced consecutive drought leading to severe depletion of the water table causing large silting in most riverbeds and canals.

Water is a key requirement for farming and IPGA’s “Water Resource Revival Project” has helped the farmers create and build sufficient water reservoirs to enable production. The project was








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inaugurated by Shri Raosaheb Patil Danve, the Honourable Member of Parliament and the Maharashtra State President of BJP from Bhokardan. The project involved an excavation of riverbeds and canals in 10 villages across the talukas (sub-districts) of Bhokardan and Phulambri. With over 400,000 cubic meters of excavation, a storage capacity of over 40 crore litres and a percolation capacity of over 100 crore litres of water was created for the farming community. IPGA adopted the DOH model for the excavation process. In this process, multiple pockets of about 300 meters in length at a distance of 10 to 15 meters were created within the riverbed/canal. These pockets capture the water which then percolates into the surrounding soil replenishing the water table. The widening and deepening of the riverbed/canal in each village was done around 2 km to 3 km in length, across the entire span of the water body and 2.5 meters to 3 meters deep. The span of the riverbeds vary from 25 meters to 65 meters. A total of 400,000 cubic meters of excavation of river beds/canals has been done creating a storage capacity of 40 crore litres. Three infiltrations of the cached water will percolate over 100 crore litres of water into the land around these sites. The excellent monsoon this year has strengthened the excavation project and helped the

farmers. The project will, directly and indirectly, benefit close to 25 villages and over 150,000 villagers in Bhokardan and Phulambri talukas (sub-districts). The improved water table level and continuous availability of water will ensure that farmers have

sufficient supply for irrigation, leading to increased sowing and production of pulses in the area. The increased farming activity will also generate employment and reduce migration to nearby towns and cities.








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While the “Water Resource Revival Project” is the first such initiative by IPGA, there are plans to create additional activities and continue the engagement with the districts of Bhokardan and Phulambri. ASSOCIATION WITH THE NAAM FOUNDATION

In line with its objectives to assist Indian farmers in increasing their yield and production IPGA has joined hands with the NAAM Foundation. Led by noted actors and theatre personalities Nana Patekar and Makarand Anaspure, the NAAM Foundation has been working for the welfare of farmers and development of rural areas. IPGA has assured the foundation of all necessary support and cooperation in their efforts to assist the farming communities across the country.

As a part of this initiative, the NAAM Foundation will attempt to put together clusters of land parcels owned by farmers so that advanced farming techniques with better quality seeds can be used for cultivation. IPGA, on its part, will support the farmers with seed, fumigant, and fertilizer procurement, as well as other research-based requirements. It will be the endeavor of the association to bring on board machinery manufacturers so that mechanized farming can be done in these land parcels. Members of the association will support the farmers by purchasing pulses cultivated by them. The purchase price will not only cover the cost of production but also ensure that the farmer makes a reasonable profit.

Mr. Nana Patekar, Mr. Pravin Dongre, Chairman – IPGA and Mr. Bimal Kothari, Vice Chairman – IPGA

IPGA members with Mr. Nana Patekar and Mr Makarand Anasapure








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TRADE FOCUSSED ACTIVITIES THE PULSES CONCLAVE 2016 The Pulses Conclave, the world’s largest international conference on pulses, is organized by

IPGA every two years. The third edition of the Conclave was held in Jaipur in February 2016 and was attended by over 1200 delegates, including 300 international delegates. They included but were not limited to participants from Australia, USA, Canada, Turkey, China, Russia, Ukraine, Spain, Pakistan, Kenya, Myanmar, and China, to name a few. The underlying theme for The Conclave was ‘Powering India towards Self-sufficiency in Pulses’. Keeping in line with this spirit, IPGA signed a MoU with the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) to work towards increasing production and yield of Pulses in India. IPGA also signed MoUs with the International Trade Centre (ITC) for creating

sustainable social-economic development through increased

competitiveness and trade in the pulses sector; and with the Overseas Agro Traders' Association of Myanmar (OATAM) with the objective of strengthening the mutual relationship and boosting bilateral relations between India and Myanmar. Canada, one of the largest exporters of pulses to India, had a very strong presence at the conclave. It included trade delegations from Saskatchewan led by Mr. Lyle Stewart, Honourable Minister for Agriculture and from the Ministry of Agriculture, Alberta. The United States too was well represented with delegations from the USA Dry Pea and Lentil Council and USA Dry Beans Council. The Conclave featured presentations and panel discussions on some of the key pulses like pigeon pea (Tur), green gram and yellow lentils (Moong), brown lentil (Masoor) and chickpeas (Chana) by Canada, Australia, Africa, Myanmar, USA.








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INTERNATIONAL TIE-UPs

A key component of IPGA’s vision is to make the Indian pulses and grains industry and trade globally competitive. In this regard, the association has been actively seeking and connecting with international government bodies and traders keen to export pulses to India. This year IPGA had discussions with Argentina led

by Mr. Jesus Silveyra, Joint Secretary of State for Agribusiness Markets, Ministry of Agro Industries, Argentina. IPGA is also in the process of finalising a MoU with Argentina’s Ministry of Agro Industries to develop a programme for promoting the production of pulses like, yellow peas, green peas, red and green lentils, pigeon peas, black matpe and green mung beans In November of 2016, the IPGA team led by Mr. Bimal Kothari, Vice Chairman, IPGA, had a meeting with Mr. Malam Nazir Ahmad El-Rufai, The Executive Governor of Kaduna State, Nigeria along with his Agriculture Committee Members. The agenda of this meeting was the potential collaboration with Indian importers and members across the pulses value chain. IPGA is keen to explore trade opportunities with Nigeria and will be working towards a MoU with the Kaduna state. In addition, IPGA also met with Dassoler Agronegocios Ltd, a farming company from Brazil to discuss the possibility of cooperation in pulse trade including contract plantation and import from Brazil. OTHER IPGA ACTIVITIES PULSE FOOD INNOVATION CONTEST

To celebrate and encourage the creation of innovative pulse based foods and snacks, IPGA in association with the McGill Centre for the Convergence of Health and Economics (MCCHE), supported by the Government of Saskatchewan, Canada co-hosted a National level “Pulse Food Innovation Competition” for Catering Colleges and Food Technology Institutes in India.








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The competition had participation from 15 institutes and 34 teams from across the country. The Final was held on 18th of February in Jaipur during the 2016 Pulses Conclave. The Institute of Hotel Management, Bangalore emerged as the national winner with their recipe Adzuki Coins, an inventive snack made from Adzuki Beans.

CLOSING CEREMONY OF THE INTERNATIONAL YEAR OF PULSES 2016 IPGA was invited by the Indian Institute of Pulses Research to attend the Closing Ceremony of the International Year of Pulses 2016. The conference was organized under the Chairmanship of Shri Radha Mohan Singh, Honourable Minister of Agriculture and Farmers Welfare, Government of India. The Ministry of Agriculture and

Farmers Welfare, as a part of its IYP2016 celebration had organized activities to raise awareness on the nutritional role of pulses in sustainable food production, security and nutrition.

The events included holding national seminars, meetings, exhibitions with relevant stakeholders, both within and outside the government. A booklet containing recommendations based on all the information gathered at these events has also been published.

MAHARASHTRA ACADEMY OF SCIENCES CONFERENCE India Pulses and Grains Association seeks to foster discussion on scientific research of pulses. In this regard, IPGA provided financial support to a seminar “Feeling The Pulse Of Pulses: Indian Scenario” organized by the Maharashtra Academy of Sciences (MAS) and the Board of Research in Nuclear Sciences (BRNS). The mutant varieties of pulse seeds developed by Bhabha Atomic Research Centre and recent developments in the improvement of pulses were discussed in the Seminar. However, irrespective of the IYP2016 ending, IPGA believes that the campaign to promote and encourage production and consumption of pulses has to continue. IPGA will be investing more








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funds for doing additional work under the “Water Resource Revival Project” and our investment in the work with the NAAM Foundation will be significant as well. Issues like domestic production, malnutrition, consumer education and ease-of-trade have to be still effectively addressed. Towards this, IPGA has already initiated activities like the National Pulses Seminar to be held on March 25th in Kolkata on ways to increase domestic production of pulses; working with the Ministry of Agriculture to address the long pending issue of Methyl Bromide fumigation and removing the ban on the exports of pulses, to name a few. IPGA has also started the initial planning for the fourth edition of The Pulses Conclave to be held in February 2018 in the national capital, New Delhi. Ireland Pulse Power has been the theme of the year! 2016 has been great for pulses in Ireland and there has been increased attention and interest in using pulses and pulse recipes. The people of Ireland are beginning to recognise the use of pulses in everyday cooking and how protein and other valuable nutrients can be absorbed without the addition of meat. In truth, even though we aren’t vegetarian, we agree that some of the tastiest food we have eaten in the past year has come from dishes containing pulses. The flexibility of pulses is something that should appeal to all home cooks. A very successful “Veggie Week” was run and encouraged followers to take part by posting up some vegetarian recipes to highlight the power of the pulse.








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At least 2 tastings in-store were completed every week of our own delicious product; Cool Beans and created “Beaneology” cards to highlight the benefits of eating beans! Overall, there was a spreading of the bean love in a way that was delicious and highlighting the excellent healthy benefits such as fibre content that beans and pulses have in general. Traditionally Ireland is considered a big meat eating country. However, education in the food industry has seen the rise of new restaurants promoting healthier, sustainable pulse dishes and this trend will continue in 2017. Many of Ireland’s social media influencers share wonderful dishes using tasty ingredients such as chickpeas, lentils, beans etc. The digital age allows many of these

influencers to shape the habits of thousands of the Irish people who are logged on the whole time. Over the course of the year, our pulse-related posts have reached around 62,000 people on Facebook. In addition, around €10,000 throughout the year through events, social media, recipes & tastings was spent on promoting pulses within just one company. It is all about education around pulse use, the benefits of pulses and also the sustainability element. Italy

With the Food and Agricultural Organization’s (FAO) headquarters in Rome, Italy, there were a number of IYP2016 related events but, many other people in Italy participated actively in IYP2016. On February 18th, 2016 an event was held, courtesy of Pedon Group with help from the local Rotary Club, to celebrate the International Year of Pulses. Attendance was from local businesses, dieticians, academia and media. For more information: http://www.castellosuperiore.it/. Pérof. Barberini from Padua University organized an event for June 7th at Padua

University.





http://www.castellosuperiore.it/




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Between March 4th and 5th, an event was organized by slow food Italy. This public facing event took place in main Naples square. Click here to learn more. Finally, on March 15th, 2016 in One di Fonte, Teviso, nutritionists explained the benefits of pulses to the human diets at an event. Click here to learn more. Japan The Japan Pea and Bean Importers Association along with the Japanese national committee tried to increase the awareness of IYP2016 with other organizations such as MAFF (Ministry of Agriculture, Forestry and Fisheries), FAP Liaison office in Japan, Japan Pulse Foundation and Japan Beans Promotion Association. As a result, they succeeded in holding many IYP2016 events and many IYP2016 articles were posted in newspapers and magazines. The consumption of pulses in Japan hasn’t increased yet but they expect it will gradually increase in the next few years since pulses, like quinoa, are now known as a super food. Below outlines the IYP related events that took place in Japan: Jan 6th Kick off Party in Kobe

100 guests March 8th – 11th IYP Booth at FOODEX Japan

77,000 visitors June 5th Lets Enjoy Beans in Nara!

100 guests June 18th – September 26th IYP Booth at JICA Summer Vacation Event in

Yokohama 90,000 visitors

July 27th – 28th IYP Booth at MAFF children visit day 2,000 visitors

Sept 1st Pulse Cooking Contest – the final competition in Tokyo





http://leguminosa.it/




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1,114 applicants Oct 3rd – 7th IYP Booth at MAFF Weekly Event

1,000 visitors Oct 11th IYP & Japan Beans Day Symposium at Keio

Plaza Hotel in Tokyo 1,838 applicants for 350 people invited

Oct 14th IYP & Japan Beans Day Event in Hokkaido

Oct 27th IYP & Japan Beans Day Event in Kyushu Nov 12th IYP Symposium at the United Nations

University in Tokyo Dec 8th IYP Closing Reception at United Nations

University in Tokyo 150 guests

Kenya Kenya celebrated IYP2016 with a number of successful events throughout the year. A special session on pulses and trade was held as part of the International Year of Pulses at the 2016 African Green Revolution Forum (AGRF) on September 7th to the 9th in Nairobi. The event brought together more than 1,500 stakeholders in the agricultural sector to develop concrete action plans for moving the continent’s agriculture forward. At this year’s event, the theme was “Seize the Moment: Africa Rising through Agricultural Transformation.” The event aimed to advance the commitments made at the SDGs Summit and the Malabo Heads of State Summit. Kenya also hosted a number of Global Pulse Day events on January 18th, 2017. Lebanon Lebanon celebrated IYP2016 in style on January 6th, Beirut with a large Pulse Feast.








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Malawi Malawi celebrated IYP2016 by creating a feeding programme featuring pulses. Mexico IYP2016 was celebrated in a number of ways in Mexico, where pulses are an important component of many dishes. Together with the US Embassy in Mexico, FAS Mexico hosted a reception at the US Ambassador's home to celebrate IYP2016. The invitees included media, social media, buyers, members of the trade, etc. FAS Mexico had also received funding to support a Cochran program, also IYP2016 focused. Cochran grants come through USDA and support research oriented short trips to the US to learn about a specific commodity. This year's cochran visit was pulse focused, on value added applications with pulses. In June, The Agricultural Trade Office, US Embassy in Mexico, the USA Dry Pea and Lentil Council and the USA Dry Bean Council Representation offices celebrated IYP on June 9th at the Hotel Presidente Intercontinental in Mexico City, 2016. With the intention to promote the message of how pulses are good for humans and the planet, a multimedia cocktail reception was offered to the trade in Mexico City where pulse Ors de Houvres were served to guests. The event had a total of 94 guest industry members, chefs, bloggers, printed media editors, cable TV, nutritionists, in market reps and government officials from Mexico and USA. A number of other events occurred in Mexico to celebrate IYP2016, they are listed below:

• 16 November IV Simposio Nacional de Garbanzo Hermosillo, Sonora, Mexico








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• 4 December Te la Pongo Facil comiendo sando Mexico City, Mexico

• 21 October

Semillas nutritivas para un futuro sostenible Metepec, Estado de Mexico

Morocco Morocco hosted many events to celebrate IYP2016 including the International Conference on Pulses in Dryland Areas, from April 18-20 in Marrakech, a Signature Event. The conference discussed various issues related to the contributions of pulses to food and nutritional security, ecosystem health through their carbon footprint and nitrogen fixation. The conference focused on Central and West Asia, and North Africa. Additionally, Morocco hosted one of the LovePulses Product Showcase Product Showcase Competition. Myanmar Pulses celebrated IYP2016 in mamny ways. The first key event celebrating IYP2016 took place on January 22nd at the Bayintnaung Commodity Exchange, in Myanmar. Myanmar also celebrated Global Pulse Day on January 18th, 2016.

Netherlands The Netherlands Committee focused their campaign on using the optimal power of the so-called the “Golden Triangle”: a co-operation between pulse producers, retail and influencers/stakeholders to generate social pressure for the pulses. The objective was to improve the image of pulses in the Netherlands and to make them ‘sexy’ again. The consumption of pulses in the Netherlands is very low and needs to be doubled in 2020 to 10 grams per person per day. Quite a challenge! Tools were focused on information, trial and inspiration. It all began on 10 November, 2015 with a big pulse dinner for pulse ambassadors, the “Pulse Allies”; people from the press, bloggers, health and sustainability endorsers, the food institutions and retail. They were asked








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to ‘spread the beautiful pulse story together with us’ and they did, massively. In total the Netherlands Committee reached a PR value of 6 million euros, spread among various publications on national and regional channels, newspapers, food blogs, magazines etc. A great deal of activities focused on giving inspiration via recipes and to have people experience themselves that pulses are a delicious base for a meal, with so much variety. This was achieved through recipe booklets, co-operation with caterers, a food truck, a pop-up store for pulses and a theme week at the biggest retailer in the Netherlands, Albert Heijn. In 2015/2016 there were a few happenings in the Netherlands that helped push pulses forward. In November 2015, the Health Council (Gezondheidsraad) issued their new guidelines for healthy nutrition. In these guidelines, they stressed the good aspects of pulses and advised to eat pulses at least once a week. In March 2016 the Food Center (Voedingscentrum – the most important government institution on communication about healthy food) issued their new guidelines for healthy food (the so called “Schijf van Vijf”) with extra attention on pulses. These two external events strengthened the communication message about all the good aspects of pulses. It was a great year! With a joint effort, 6 million euros were realized in PR-value for pulses and the category grew by no less than 13%! Especially the exotic pulses profited from the growth, but also traditional pulses were successful during the IYP2016. A big compliment should be given to the pulse producers in the Netherlands who put aside their brand goals/competitive power and invested in category communication. Their belief in a joint approach was truly inspiring and created a positive energy that pushed the pulses forward! Norway Highlighting pulses during the International Year of Pulses in 2016 meant continuing work with information about cultivation and consummation. The focus was on the benefits for both people and planet. First to mention is the event hosted on the 28th of August celebrating the International Kitchen Garden Day. Pulses were the overall topic this








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year. More than 100 people joined in for activities. The educational garden displayed different possibilities for trellis prepared for beans and peas. The lecture hold was titled “A Celebration of the Kitchen Garden and Pulses including Presentation of IYP2016 and Local History on Varieties”. The competition consisted of photos taken from projects in garden or kitchen including pulses. Children’s programs invited to puppet theater with “Jack the Giant Slayer.” The exhibition showed the diversity of seeds from pulses and at the end a lentil soup was served. Another lecture on pulses in general and the intensions of the activities in IYP2016 was held on the 5th of March for the Norwegian Horticultural Society at the annual meeting for the region of Moere and Romsdal. The Farmers Association was invited to give a lecture on the unique role that pulses play in organic farming on the 28th of September. This lecture was held in the open air during the annual Organic Week, which is a national initiative consisting of 13 organizations (NGOs) reaching quite a broad audience and bearing quite a broad support from business live. Presentation, quiz and appetizer was given at the Regional Annual Cattle Show on the 2nd of September. This as part of the program targeted young pupils tending secondary school aiming more than 500 pupils. Another participation at Ecofestival 20th and 21st of August handed out recipes with pulses for a week, exhibited literature and seeds. The festival had 7000 visitors. The institution runs a net page, Agropub, for knowledge on agronomy and organic farming, where the target group is producers, advisers, students and teachers. Several items related to IYP2016 were uploaded here. There was an overview and presentation of research in Norway and across Europe. Another article hinting how pulses are the core stone in organic farming and why. A report on four new books covering both cultivation of and cooking with pulses was posted here as well. The items were published in other Norwegian medias or distributed during the mentioned events above.








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An article on lupines was published in magazines for wild foragers and mushroom enthusiasts covering around 2500 members. Guidance to cultivation of the main pulses (added green peas and beans) was written and distributed to members of Community Supported Agriculture attending course in agronomy. Peru Peru hosted a plethora of activities in support of IYP2016. In celebration of Pulse Feast on January 6th, 2016, they held an event at the Marriott Hotel, where they shot and cooked pulse recipes. The video can be viewed here. Additionally, on July 12th, 2016, Peru hosted the National Day of Pulses.

Philippines The Philippines National Committee accomplished numerous activities throughout the year. On April 19th, the Philippines hosted an event titled “Pulses: The Superfood of 2016”. This event was hosted at the US Ambassadors house and aimed to:

• Kick-off 2016 as International Year of the Pulses (IYP2016) in the Philippines • Introduce key importers of U.S. pulses to trade customers • Start a campaign towards end-consumers on pulse as a superfood

The Philippines National Committee website went live on May 6th. Check it out here! Portugal Portugal celebrated IYP2016 with the “Festival das Leguminosas” on the 16th of October. This country also hosted a wildly successful Signature Event from October 11- 14th, 2016, titled “Second International Legume Society Conference, Legumes for a sustainable world”. Earlier that year was an event titled “Portugal e as Leguminosas” on July 12th, 2016 in Braga, Portugal. Other events include the Almeirim Stone Soup Festival in August, Leguminosas: Alimento, Matéria-Prima e Fonte de Energia, in Tecnopolo do Vale do Tejo, Portugal…and so much more!





https://www.youtube.com/watch?v=nNTrf0Y1S6w

http://www.pulses.ph./




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Singapore The International Year of Pulses was the best platform where the pulses traders came together and founded the Singapore Pulses Federation Limited (SPFL) in 2016. The main aim of the association was to promote Singapore as a major pulses trading hub, to develop potential markets and networking opportunities for members, work closely with global pulses associations and raise awareness of pulse contribution to food security, nutrition, and as an environmentally friendly crop. A special pulse feast was organized on the 6th of January 2016 to celebrate Global Pulse Day at the Singapore Cricket Club with SPFL members to network and try out pulse based foods from all over the world. On the occasion of Pongal festival, SPFL distributed pulses at the Perumal temple in Singapore to raise awareness about the benefits of pulses. The event was organised by Little India Shop Owners Association of Singapore and was graced by Senior Minister of State Ms. See Ann.

The committee participated and represented SPFL at global platforms which benefit the members. The SPFL board of directors attended the Global Pulses Convention in Turkey. At the GAFTA Trade and Trends Forum in Singapore, they spoke about the importance of pulses in the meal and position pulses as a primary source of protein and other essential nutrients with growing consumption worldwide. International Enterprise

Singapore, the government agency promoting international trade for Singapore companies hosted SPFL








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and its members on the 2nd of November 2016. The event was a good opportunity to talk about the future of food and pulses. The committee emphasized the importance of pulses in the meal to elderly people and children. They also donated pulses to food banks and other charitable organizations in Singapore. The Singapore National Committee also shared the school lessons program to schools across Singapore to teach the children about the nutritional value of the pulses. It is important to continue the legacy of IYP2016 and continue the promotion of pulses across the globe. Singapore will continue to promote consumption of pulses as a means to improve global food security and support agri-food entrepreneurs to use pulses as ingredients in food products. South Africa South Africa celebrated IYP2016 in a number of ways and engaged individuals throughout the value chain. On April 18th, South Africa launched the International Year of Pulses in Cape Town at a Greek called restaurant Mezepoli. Guests included Nuala Lawlor, the Trade Commissioner of the Canadian High Commission, media, pulse partners and clients. The menu demonstrated the versatility and flavour of many pulse dishes, including falafel, bean salads, hummus, chickpea and pasta rice, as well as a warm lentil salad. David Lever of AGT Foods Africa presented the benefits of pulses to the global community, which include sustainability, health, water and the environment. Maryke Gallagher, president of the Association for Dietetics in South Africa (ADSA), spoke about the many health benefits of pulses. Guests received a copy of the newly launched pulse recipe book, Just so Easy, which features many interesting pulse recipes.

Later that year, as part of the United Nations Educational, Scientific and Cultural Organisation (UNESCO), the Department of Science and Technology (DST) in South Africa has been mandated to include IYP2016 on its 2016 calendar. Its first initiative will be to educate children on the importance of pulses in their diets. The South African National Committee embarked on a roadshow to science centres and schools around the country, aimed at kids aged 8 to 14 years. “Because pulses are so beneficial to people and our planet, the DST aims to motivate our youth to eat them,” says AGT Foods Africa spokesperson Dean Miller. The department visited schools








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throughout the country armed with well-presented material (including visual aids) to educate kids to eat pulses. The 18th National Science and Technology Forum (NSTF)-South32 Awards Gala Dinner was held in Gauteng on Thursday, 30 June 2016. This year's NSTF-South32 awards theme celebrated IYP and NSTF initiated a Special Annual Theme Award in Crop Science and Food Security. The winner of this Award is: Prof. David Kenneth Berger. Between October 24th and 27th, pulses played a role in the Engineering and Technology Innovation for Global Security event in Stellenbosch, South Africa. On May 31st, the South African National Committee also distributed a press release about challenging clients or customers to a Pulse Feast of their own. Spain The Pulse Association of Spain has taken all these actions to celebrate the International Year of Pulses 2016:

• Creation of the website www.comerlegumbres.com, the Facebook page https://www.facebook.com/AsociacionDeLegumbristasDeEspana/ and the twitter handle @ComerLegumbres.

• Almost 4,000 likes on Facebook, close to 600 followers on Twitter, and received 17,000 visits on the website.

• Meeting with the Secretary of State at the Ministry of Education to talk about the compulsory inclusion of pulses in the program “Healthy Schools.”

• Promotion of the International Year of Pulses on the Spanish government website, held a press conference and broadcasted through mass media and social networks.

• Organization of a conference at the National Institute for Agriculture and Food Research and Technology (INIA) presenting the activity plan of the Pulse Association for IYP2016.





http://www.comerlegumbres.com/

https://www.facebook.com/AsociacionDeLegumbristasDeEspana/




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• Promotion of IYP2016 at Alimentaria 2016 (Spain’s biggest trade exhibition for the food industry), press conference, and broadcast through mass media and social media.

• Elaboration of a scientific report on the nutritional and healthy value of pulses. The report was approved and presented by the Spanish Foundation of Nutrition.

• Translation, dubbing, and broadcast of the video “It’s Time to Eat Pulses.” • Coordination and response to all the actions presented by the International Association

Pulses.org, such as the Hour of the Planet, the “LovePulses Product Showcase,” and participation in their newsletters.

• Organization of a publicity campaign in collaboration with Antena 3 Television. The campaign consisted of a television show called “Objetivo Bienestar” (Goal Wellbeing) focused on pulses. The program lasted one month, and it included positive message s regarding pulses. The results of the television campaign were:

o More than half of the Spanish population was reached (20 million people). • Coordination and recording of an interview with Gregorio Varela about the benefits of

pulses on the most important morning show in Spain (Las Mañanas in Antena 3 TELEVISIÓN network).

• Collaboration with the organisation of the XVI Week of Science at the San Pablo CEU University communicating the importance of holding seminars on the benefits of pulses.

Sri Lanka The National Committee of Pulses Importers of Sri Lanka, in affiliation with the Leading Essential Commodity Importers and Traders Association Launched the Inaugural “Pulses Festival in Sri Lanka”, following the declaration of the Year 2016 as “The International Year of Pulses” by the United Nations General Assembly in Geneva.








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This Inaugural Event “Pulses Festival in Sri Lanka” was held at the Cinnamon Lake Side Hotel on 15th February 2016 from 7.00 pm to 10.30 pm under the able guidance of Mr. Abdul Cader Mahmud, the Managing Director of Pulses Splitting & Processing Industry (Pvt) Ltd and Mr Manjula Lanrolle, President of Sri Lanka Australia New Zealand Business Council who officiated at a press conference on this day and briefed the Lake House Group “Daily News Paper” staff to extend continued publicity in their daily paper about the importance of raising the awareness of consuming “more and more pulses” in their daily diet in order to ensure more and more health benefits for the people of Sri Lanka. The Canadian High Commissioner H.E. Shelly Whiting and Australian High Commissioner H.E. Tim Hugger graced this occasion with their honored presence. An open discussion amongst the large number of participants gave an opportunity for exchanging many views with regards to the health benefits of consuming more pulses in the Sri Lankan daily diet. Many advantageous proposals to influence the consumers to increase the intake of pulses at the daily diet was taken-up for discussion by many participants, who were present at the occasion. A large member of participants made special mention about the health benefits that would accrue to the consumers of pulses in Sri Lanka. A lady participant stated that “in a study published in the Journal of the American College of Nutrition, pulse eating adults weighed 7lbs less and had slimmer waists than their “pulse dodging” counterparts.” She continued stating that the National Committee of Pulses in Sri








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Lanka , should organize awareness programs, with the collaboration of the Department of Health Sri Lanka, Department of Education of Sri Lanka and also with welfare societies of government departments with large work force to create interest in increasing the intake of pulses in the daily diet and also to stimulate, motivate and influence the purchase of pulses for the daily consumption.

At the launching ceremony at Cinnamon Lake Side Hotel all the participants were given a sumptuous dinner and the Chief Chef Cinnamon Lake Side Hotel successfully laid the table with more than 10 separate dishes made from different types of pulses. The participants were also served by the Chief Chef a soup made of lentils which has “anti-aging” effects if taken daily for breakfast, lunch & dinner. Another participant stated that consuming ½ a cup of beans and peas per day would “enhance” diet quality by increasing the nutrients useful for the growth of the body. A 73 year old gentlemen, stated that pulses are low in fat and rich in fiber and is excellent for managing cholesterol and digestive health. More than 200 awareness programs about the health benefits of increasing the Intake of pulses in the daily diet within the Colombo District have been conducted and they propose to organize awareness programs in the other 21 districts In Sri Lanka too. The Sri Lanka National Committee proposes to increase the number of media activities too, during the current year in collaboration with leading media establishment in Sri Lanka. Swaziland One of our Virtual LovePulses Produce Showcase Competition came from Swaziland. Phindile Jane Tselea created a delicious bean jam. In her words èThe Bean Jam is light brown in colour, sweet and smooth – and it’s a big hit! More than 1000 pamphlets on bean jam recipe have been distributed to the public. 400 Delegates at the Pan-African Grain Legume Conference in Zambia flocked to the CIAT/PABRA stand to taste it, including the Zambian Minister of Agriculture, the honourable Given Lubinda MP. The more versatile beans are, the more they will be eaten. Remember variety is the spice of life.”








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Turkey Turkey was critical in the creation of the International Year of Pulses and celebrated the throughout the year with many exciting and informative events:

• The First Lunch Event of IYP, 2016, by Mersin Commodity Exchange), January 6th, 2016, Mersin

• Pulses Meals Exhibition and Lunch Event, by Mersin Commodity Exchange, January 23rd, 2016

• Arbella 6th International Photography Contest, by Arbella, 2016, Global

• Pulses Consumption Project, by Ministry of Food, Agriculture And Livestock, 2016, Turkey

• Pulses Public Service Ad, by Mersin Commodity Exchange, Ministry of Food, Agriculture And Livestock and National Pulses Council, December, 2016, All National Press TV’s

• Healthy Life Project with Pulses, May 17th, 2016, Istanbul

• GPC Conference, May 19th – 22nd, 2016, Çeşme

• Agriculture Camp of Leader Child, May 23rd – 17th June, 2016, 81 İlde

• Presentation of Pulse Recipes by İzmir Economy University, May 24th, 2016, İzmir

• Pulses Field Day, By Field Crops Central Research Institute, May 26th, 2016, Ankara

• Pulses Cultivation Project, May 31st, 2016, Yozgat








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• Pulses Mobile Working Group,

by Field Crops Central Research Institute, May – June, 2016, Black Sea Region and neighbouring provinces

• Pulse Day Event, June 2016, Adıyaman

• Composition Contest "The importance of Pulses on nutrification and agriculture, June 27th, 2016, 81 İlde

• Lentil Field Day, July 2016, Çorum

• Chickpea Field Day, July 14th, 2016, Samsun

• Pulses Mobile Working Group, July 18th – 22nd, 2016, Ankara, Eskişehir, Bursa, Balıkesir

• National Edible Grain Legume/Pulses Date and Workshop, by Field Crops Central

Research Institute, July 19th, 2016, Eskişehir

• Beans Field Date, Black Sea Agricultural Research Institute, by Field Crops Central Research Institute, Samsun, August 25th, 2016

• 24th International, September 1st – 4th, 2016, İstanbul

• Pulses on Sustainable Agriculture; Nevşehir Derinkuyu Events and "Dried Beans Harvest Date", September 2016, Nevşehir

• Three Day Pulse Meetings, September 2016, Adana

• Twelfth Turkish Food Congress, October 5th to 7th, 2016, Edirne

• Pulses Field Day, Tokat

• Pulses Lunch Organization, by Mersin Commodity Exchange, January 18th, 2017, Mersin








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Uganda The second place winner of the Virtual LovePulses Product Showcase Competition is from Uganda. Harriet Lowalem created a delivious Bean Amaranth Energy Bar. In her words, "The bean amaranth energy bar has an attractive appearance it has a rich pooped corn like, caramel flavour which emanates from the mixture with popped amaranth, cooked beans, honey and melted sugar. Its texture is crunchy and hard because of the popped amaranth and dry beans." Ukraine On November 17, 2016, was the Ukraine Pulse Industry’s Convention, which was entitled “Pulses: Focusing on Maximum Efficiency.” Earlier that year was the International Agrarian Forum Agroport in Lviv, Ukraine, where pulses were featured. The event took place between February 18th to the 28th of May, 2016.

United Arab Emirates The UAE was a strong supporter of the IYP2016. From February 21st to February 23rd, 2016, was the Event on Pulses at Gulfood in Dubai. Later that year, June 12th to June 16th, was a Science Week with a Theme “International Year of Pulses 2016” also in Dubai. Another celebration of the year was the Future of the Food: Pulses exhibition at the Nehru Science Centre, which was a reception and Gala Dinner to Celebrate IYP2016, held on November 7, 2016 in Dubai, United Arab Emirates. The event was organized by the DMCC Food Trade Group and attended by 130 people. United Kingdom

U.K. Pulse Promotion Group started work in July 2013 when the United Nations’ designated International Year of Pulses (IYP2016). During 2016, the following pulse promotion activities occurred in the U.K. • January 6th 2016- U.K. launch of IYP2016 with 150 guests at the award-winning Gate Restaurant in Islington.








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• January 14th 2016- Waitrose Weekend magazine featured 14 pages of articles, recipes and cooking tips on pulses.

• March 19th 2016-World Wildlife Fund globally promotes a bespoke “Earth Hour” lentil

soup recipe created by Jenny Chandler, U.N. Special Ambassador for IYP2016.

• May 1st 2016-London Falafel Festival at iconic Borough Market attracts sell-out 500 participants.

• May 16th 2016 -Industry briefing on New Product Developments utilising pulse fractions

& flours at Canada House, London.

• May 23rd-28th 2016-Royal Horticultural Society Chelsea Flower Show display of planted pulses, seeds & IYP2016 literature.

• July 18th 2016 IYP2016 presentation to MP’s and Lords at Houses of Parliament supported by All Party Parliamentary Group on Agro-Ecology.

• August 1st 2016- Jenny Chandler, UN Special Ambassador for IYP2016, featured on BBC

Radio 4’s prestigious “The Food Programme” special IYP2016 edition entitled “Raising the Pulse.”

• Summer 2016-Various IYP2016 workshops for thousands of school children at Country

Agricultural shows including Pulse art competitions

• November 23rd 2016- IYP2016 feature at Food Matters Live exhibition at Excel London, including two cookery demonstrations, workshop for dieticians and nutritionists, presentation to food manufacturers’ NPD teams, culminating in a wine & Pulse canape reception.

• January 18th 2017- Pulse Feast 2017 was celebrated at The Gate Restaurant, as well as

14 other locations around the country. Campaign started for UN-designated “World Pulse Day.”








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Strong partnerships have been formed with campaigning groups who share the UK National Committee’s goal of increasing Pulse consumption in diets: Eating Better Alliance, Friends of the Earth, World Wildlife Fund, Meat-Free Mondays, Vegetarian Society and Protein Challenge 2040. These partners opened their networks for the committee to publicize events, blogs and recipes During the year, they recruited Princes Foods, a major UK canner & food manufacturer, to adopt the global pulse logo which is appearing on over 80 million cans of pulses. The national committee produced various videos of their activities, now posted to YouTube: UK launch event Jan 16th 2016/ London Falafel Festival/ Fababeans: From Field to Fork/ Pulse Feast 2017/ Recipe videos: Chicken Thighs with Fababeans/ Party dips made from Pulses. Now 2016 is over, they are planning follow-on events including the 2nd London Falafel Festival for May 2017. Thanks to UK industry members who worked on the campaign & gave tirelessly of their efforts: Andy Bury, Marcus Coles & Milan Shah, more recently joined by Franek Smith, Jeremy Issacs, Justin Askew and Lucie Heritage. We acknowledge the support of BEPA (British Edible Pulse Association) and GAFTA (Grain & Feed Trade Association) for their logistical support throughout the campaign. The United States of America The 2016 International Year of Pulses (IYP2016) proved to be an incredible launching pad for pulse awareness in the United States. In fact, before IYP2016 many U.S. consum ers had never associated the term “pulse” with peas, lentils, chickpeas and beans. The CEO of the USA Dry Pea & Lentil Council and the American Pulse Association, Tim McGreevy, had this to say about IYP2016, “The impact of our IYP2016 activities was incredible. We increased demand for pulses








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in both our domestic and international markets.” McGreevy concluded, “I believe we are at the beginning of a pulse revolution in the food industry”. IYP2016 fostered a historic joint marketing campaign in North American between pulse industry organizations in the United States and Canada. In the first six months of the IYP North American pulse marketing campaign the awareness of the term “pulses” increased from 17% to 25%. Pulse acreages in the U.S. in 2016 increased 35%. United States pulse exports broke new records. In 2016, food manufacturers in the U.S. launched 1,200 new food products featuring pulse crops. The U.S. pulse revolution started with a launch in New York City at the United Nations Headquarters. Influential bloggers, social media influencers, and media joined with pulse industry professionals to celebrate the designation at the Public Restaurant in NYC. The resulting media coverage was impressive, and marked the beginning of a year that proved to be a game changer for pulse crop awareness in America. The pulse crop coalition offered consumers the opportunity to take a Pulse Pledge, a 10-week journey to wellness through increased pulse consumption. Over 56,000 consumers took the pledge and received the weekly pulse newsletter filled with recipes, tips, and information while the pulsepledge.com website experienced over 2.5 million page views with nearly 830,000 unique visitors. Through relationships with food industry influencers, blog ambassadors, and digital advertising pulses gained over 3.4 billion social media impressions, reached over 158 million North American consumers, and was named one of the top trending food groups by the Today Show. The millennial influencer website, Popsugar called pulses “the year’s hottest ingredient.” Exclusive to the USA pulse industry, the USADPLC/APA hosted a similar launch on the West coast, held at the Culinary Institute of America in Napa Valley, California. This two-day educational seminar targeted a group of 40 media representatives, resulting in 160 posts during the event reaching an estimated 7 million viewers. Aside from the consumer pulse awareness campaign, the USA Dry Pea & Lentil Council in collaboration with the American Pulse Association reached out to the scientific community as well. Through participation and sponsorships in professional conferences, such as the Sackler








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Institute for Nutrition Science’s “Little Beans, Big Opportunities” Event at the New York Academy of Sciences meeting, as well as the Experimental Biology Conference, and the Institute of Food Technologists meeting, the North American pulse coalition promoted increased pulse interest and awareness in the food, health, and nutrition research community. Although the U.S. partnered in the global effort of the LovePulses Product Showcase, the USADPLC/APA held their own competition in America. One of the highlights of the U.S. IYP2016 events, the Powered by Pulses Great School Lunch Contest challenged grade school through high school students to work in teams to create an exciting lunch program incorporating pulse crops. To ring in the conclusion of IYP2016, the USADPLC/APA held a Global Pulse Day event in New York in January of 2017, honoring the United Nations designation of IYP2016, and celebrating a renewed beginning for pulse crops in the United States. Zambia Zambia hosted one of the thirteen signature events in Livingstone. Between February 28th and March 4th was the Pan African Grain Legume and World Cowpea Conference, the first conference dedicated to boosting pulse productivity, nutrition and processing in Africa. The 400 academics, NGOs, and scientists gathered to turn around the lack of investment in agricultural research and development, which is handicapping the ability of poor, smallholder African farmers to fight climate change, boost productivity and feed their families. #Legumes4Africa was the theme for the Pan African Grain Legume and Cowpea Conference. It focused on grain legumes because of their potential to play a significant role in delivering against the UN’s new SDGs – especially Zero Hunger, Good Health & Wellbeing and Life on land.





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