Case Studies- Corporate Solutions for Childcare Support to Employees

By: Priya Krishnan,CEO, Founding Years Learning Solutions

(KLAY PREP SCHOOLS & DAYCARE/ THE LITTLE COMPANY)

Models of Childcare Support

CorporatesUnderwriting Seats

Nearsite Daycare

Onsite Daycare

Subsidising Childcare

Hybrid Model

Other Corporates Providing Onsite Daycare :Airtel, Asian Paints,

GE,, ,Genpact, Hindustan

Unilever, Info Edge, Infosys, ITC,

ITC Infotech, Johnson & Johnson,

L’Oreal, PepsiCo, Procter &

Gamble, Royal Bank of Scotland,

Shardul Amarchand Mangaldas,

Taj Hotels, Ujjivan Financial

Services Pvt. Ltd., *IKEA,

Exclusive Child care Facility set up in the office premises

Onsite Exclusive Centre

HUL, Mumbai

• Operational since 2009

• Started with a capacity of 25 children, later expanded in 2 phases to current capacity of 80 children

• They offer the benefit of the facility to both moms and dads

• Worked with HUL to bring down subsidy support to employees from 65% to 0% currently

• Added playschool & evening activities program to increase adoption & reduce subsidies

• Consistently 4.5+ (on a scale of 5) rating by parents over the last 4 years

• HUL ranked as the ‘No.1 Preschool Program’ in Mumbai by Education Today in 2015 & 2016

Majority of the capacity is blocked for your employees & the rest is open to outsiders

Nearsite Non-Exclusive Centre

Other Corporates who have adopted a Nearsite Facility Model-Adobe, Godrej, Unilever

(Bangalore)

Adobe, Noida & Bangalore • KLAY Noida operational since Feb 2015 & KLAY PTP, Bangalore is

operational since Nov 2015

• Centres offer pre-school, daycare & after-school programs

• Adobe as the anchor client has 50% seats underwritten for its employees in both centres

• Adobe’s financial commitment only extends to the number of seats it has reserved. No capex cost incurred

• Rest of the seats are offered to other corporates/individuals

• Allows seamless transition of Adobe employees between Bangalore & Noida

Option Adopted by:HUL (Bangalore)

Reserve seats for your employees at a specific centre or in centres across multiple locations

Underwriting Child care

JPMC

• JPMC has underwritten seats with Founding years since 2015. Uptake is more than 50% ahead of Minimum Guarantee today

• Single partner across India for childcare support• Seats underwritten across entire KLAY network Pan-India as centres

are within 1 km-2km proximity of daycare in all cities• Offers convenience to employees to choose between facilities close

to home vis-a-vis those close to work• Employees can easily move between office locations inter and intra-

city because the child’s routine and environment across centres is unchanged

Other Corporates who Subsidise Childcare-Accenture, Amadeus, Flipkart,

Genpact, Happiest Minds, IBM,

Landmark Group, Manhattan

Associates, McKinsey &

Company

Subsidize Child care for your employees at a specific centre or in centres across multiple locations

Subsidizing Child care

Flipkart

• Flipkart has tied up with Founding Years – pan India ,allowing employees to enroll their infants and toddlers in any of the facilities and avail of a 50 percent subsidy on the fee

• Gives employees access to high quality childcare at reduced costs• Feeling of involvement by employer increases employee retention

rates, knowing that their organisation is providing them only with the best care

• In 2016, 100% women employees at Flipkart returned to work post their maternity break

• In 2016, Flipkart saw a post return retention rate of 98%

Combination of models to best suit employee needs and convenience

Hybrid Model Child careHUL- Onsite + Nearsite +Subsidy

• Whilst HUL Mumbai offers employees the benefits of an onsite centre, HUL,Bangalore has adopted the Nearsite engagement model to overcome space constraints

• Not only have they reserved 50% capacity of the centre, but also provide a 30% subsidy on childcare cost

Genpact- Onsite + Subsidy

• Genpact operates 3 onsite centres in Gurgaon and Noida• To cater to pan-India office locations they adopted the subsidy model• To ensure that employees feel no difference between an onsite

centre and independent centre option, they ensured they subsidised employees using the independent centres to bring the fee to an equal level

Amadeus- Subsidy +Underwriting Adhoc /Emergency Care

• Subsidise childcare for employees using any facility across Bangalore• Emergency daycare- Underwriting of 15 hours of back-up

/emergency care every month at the facility located in the same premises as their office

• Thereby providing support to those employees that whose alternate support systems aren’t available on a particular day

• Amadeus subsidises adhoc care by 100%

IT/ITESOnsite:• GE• Genpact• Info Edge• Infosys• ITC Infotech

Nearsite:• Adobe

Underwriting/Subsidy:• Accenture• Amadeus• Flipkart• Happiest Minds• IBM• Manhattan Associates

TelecomOnsite:• Airtel

ConsultingUnderwriting/Subsidy:• McKinsey & Co

Industry Wise Client Listing- Models Adopted

LegalOnsite-• Shardul Amarchand Mangaldas

HospitalityOnsite:• Taj Hotels

RetailOnsite:• IKEA*

Underwriting/Subsidy:• Landmark Group

Banking & FinanceOnsite:• Royal Bank of Scotland• Ujjivan Financial Services

Pvt. Ltd.

Underwriting/Subsidy:• JP Morgan Chase

FMCGOnsite:• Unilever• ITC• J&J• P & G• PepsiCo

Product/ ManufacturingOnsite:• Asian Paints

Industry Wise Client Listing- Models Adopted

Copyright © *2016 Founding Years All rights reserved.

Snapshots of our Onsite & Retail Centres

TLC HUL Centre - Outdoor Play Area

HUL Nearsite Centre - Outdoor Play Area

Adobe Nearsite Centre – Toddler Classroom

TLC RBS Centre - Infant Activity & Sleep Area

TLC RBS Centre - Gross Motor Activity Area

TLC Genpact Centre - Activity Area

TLC Ujjivan Centre – Infant Room

TLC Infosys Centre – Dining Room

TLC Taj Mahal Centre – Kids Activity Room

KLAY Retail Centre- Kids Activity Room

KLAY –Library & Role Play

KLAY Retail– Infant Play Room

Thank You