““eTechnology on a eTechnology on a Shoestring”Shoestring”

How you can use technology economically and compete with NPO’s spending millions!

Jay B Love

CEO/Founder

Thoughts from Industry ExpertsThoughts from Industry Experts

“Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources.

In other words, the small nonprofit has an opportunity to "level the playing field!"

Carolyn S. Sechler, CPAPhoenix, AZ

Gen Y

(18-27)

Gen X

(28-41)

Young Boomers

(42-51)

Older Boomers

(52-62)

Seniors

(63+)

Reading Newspapers (not online)

1.2 1.7 2.8 3.6 5.1

Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1

Playing Video Games 4.3 2.0 1.1 1.1 1.1

Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8

Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3

Watching TV10.4 11.3 12.5 13.7 14.3

Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Average Hours Spent Per Week:Source: Forrester Research 2007

Demographics of Internet UsersDemographics of Internet Users

New Breed of DonorNew Breed of Donor

Reads email before snail mailBusy, satisfy interests on their

schedule

Expect to find information onlineExpects information to be

personalizedExpects immediate feedback

The Rules Still Apply

(It’s all about relationships…not technology)

Fundraising is still based upon Fundraising is still based upon Relationships Relationships

The Internet expands our opportunity for The Internet expands our opportunity for Communications Communications

Communications build strong RelationshipsCommunications build strong Relationships Technology allows us to expand our Technology allows us to expand our

FundraisingFundraising

Initial ConclusionsInitial Conclusions

Sources for NPO’s for TechnologySources for NPO’s for Technology

Where to find a list of service providers

and Resources

3rd Party Resources

You’ve built a website…

…will they come?

A few “before” and “after” sites

A few “before” and “after” sites

You’ve built a website……how will they find you?

Search engines(85% use them)

Tell them!•Letterhead•Pledge cards•Newsletters•Business cards•Materials•Email signatures

They’re at your website, now what do they do?

1.Can they engage?

2.2.Can they add content?Can they add content?

3.Is there a reason to return?

Your goal – to get something from them!

How about a $2,500 Web Site!How about a $2,500 Web Site!

Question:

Should a Non Profit host it’s own web site?

Now that you’ve collected the data – what do you do with it?

•Record donor details•Record donor preferences•Segmentation capabilities•Individual email•Mass email•Snail mail

Put it in a database!

Keeping it simple

Prospect Website

Gather InformationUse Email

Database

Low Cost Email

From your database providerEmailNow by Network for Good, powered by Emma https://www.groundspring.org/services/emailnow.cfmVerticalResponse www.verticalresponse.comConstantContact www.constantcontact.comTopica www.topica.comMailChimp www.mailchimp.comExact Target www.exacttarget.comDelivra www.delivra.comGoogle GroupsYahoo Groups

Some Thoughts to Ponder on Social NetworSome Thoughts to Ponder on Social Networks

“My own "ah ha!" moment came recently on my birthday. In my personal email account, I found 33 notifications from Facebook that friends had left birthday greetings on my Facebook page, but only two regular emails with birthday greetings.” (54 yr old male)

“Most interactions now come from my social networks. Not only do my birthday greetings come via Facebook and Twitter, but almost all of them were made where other people could see them. Those public greetings prompted several others to add their own.” (52 yr old female)

More on Social Networks . . .

“When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!”

“Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook.”

“Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. ”

“When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!”

Kevin Mannion, On-Line Publishing, February , 2009

““NY Times Web Site Story”NY Times Web Site Story”

““Web Site Story Continued”Web Site Story Continued”

Gift for Promotion

charity: water * 11 Employees * 821,000 Followers on Twitter * 500 Donors Cover

all Admin Costs * Donors can Locate

Their Well on Webvia Google Earth

““Web Site Story Continued”Web Site Story Continued”

charity: water

* Raised $250,000via Twitterfest

* Raised $965,000via Sept. Birthdays

* Tons of Video * Easy to Engage * Giving is Joyous * Infectious with

Youth/Boomers!

charity: water

1. Was the $250,000 raised via Twitter the key fact?

2. Was the $975,000 raised from Sept. birthdays the key fact?

3. Is the way they have harnessed web/video technology the key?

4. How about how they show impact via Google Earth?

Communicating DAILY w/821,000 followers!

““eTechnology on a eTechnology on a Shoestring”Shoestring”

How you can use technology for little or no cost and compete with NPO’s spending thousands of dollars!

Jay B Love

CEO/Founder