Specifications subject to change without notice. MultiTaction® is a registered trademark of Multi Touch Ltd. Site Manager™ and Enriched Reality™ are trademarks of Multi Touch Ltd.Nasdaq® and MarketSite® are registered trademarks of The NASDAQ OMX Group, Inc. and are used with permission.

© Copyright Multi Touch Ltd, January 2015

Nasdaq MarketSitePersonalized Customer ExperienceCase Study

Product MultiTaction Codice®, MultiTaction iWall®

Powered by MultiTactionNasdaq Rings in an Interactive Makeover at Times Square Location

The Objective The customer experience is exceptionally important for Nasdaq, however, there was growing demand to increase engagement from the moment visitors walk through the door. Therefore, Nasdaq identified the need to incorporate an interactive technology platform. The key – the platform needed to support numerous visitors, up to 100 guests at a time, but still be intuitive and robust enough to provide a personalized experience.

The Solution Nasdaq selected MultiTaction displays and its unique MultiTaction Codice™ software to take clients and guests on a carefully crafted, interactive journey. MultiTaction interactive displays support multiuser environments, provide ultra-fast responsiveness, and are stackable into any size or shape. MultiTaction Codice uses optical markers and objects for recognizing individual users and accessing personalized content. Notably, the platform was easily integrated into the existing CRM system for Nasdaq, which meant tapping into tens of thousands of records.

Nasdaq MarketSite is located in the heart of Times Square and welcomes invited clients and guests to open and close the market as part of the world-famous bell ringing ceremony. Nasdaq is the premier stock exchange for technology companies, which makes the incorporation of leading-edge technology solutions an expected and natural fit for the brand.

Use Case Business

Today when guests enter Nasdaq MarketSite, their picture is taken and they are provided with a nametag card that contains their MultiTaction Codice marker, a unique user identification system based on 2D barcodes. When placed on any of the MultiTaction displays in the interactive zones, the marker delivers tailored information to that individual. It also allows guests to drag any content that they find interesting into their customized hotspot and send it directly to their own emails. Nasdaq can now track interactions for all users so each experience can be more intuitive then the next.

The result is a seamless and informative process from beginning to end.

MultiTaction has also been deployed as interactive market displays for analysts, providing a unique approach to its broadcast sets. At MarketSite, NASDAQ analysts provide live market feeds and updates that are then syndicated by the U.S. and global news channels. With MultiTaction, analysts can now interact with real-time data for a highly-engaging viewer experience.

About MultiTactionMultiTaction is a leader in interactive technology and has risen as the only manufacturer supporting personal identification on interactive displays. The ability to tailor the experience directly to an end user or client based on specific business requirements is a very powerful and valuable asset for Nasdaq.

The final solution was a collaboration between Nasdaq, MultiTaction, Reaktor (application development) and McCann Systems (AV integrator).

Specifications subject to change without notice. MultiTaction® is a registered trademark of Multi Touch Ltd. Site Manager™ and Enriched Reality™ are trademarks of Multi Touch Ltd.Nasdaq® and MarketSite® are registered trademarks of The NASDAQ OMX Group, Inc. and are used with permission.

© Copyright Multi Touch Ltd, January 2015

Nasdaq MarketSitePersonalized Customer ExperienceCase Study

Product MultiTaction Codice®, MultiTaction iWall®

MultiTouch Ltd.www.multitaction.com

sales@multitaction.com+358 45 630 8580

Henry Fordin katu 6 B00150 Helsinki, Finland

MultiTouch Americawww.multitaction.com

sales-us@multitaction.com(888) 716 8584

101 Church St. Ste 25Los Gatos, CA

MultiTouch Asiawww.multitaction.com

sales-asia@multitaction.com+65 6513 9980

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More Information

Use Case Business

“Touch technology has become the norm and personalized experience is the new frontier. The MultiTaction technology allows us to uniquely achieve that requirement.”

Zef Nikolla, Director of Creative Services,

Nasdaq