nas seminar - creating value - day 4
TRANSCRIPT
The Power of Collaboration
Working together to advance a collective vision
Thinking as a Community
2© 2013 National Arts Strategies.
Strategic Thinking
Integrated Action
Planning & Communication
Collective Action
Community Value
Our Plan for Today
3© 2014 National Arts Strategies.
8:30 – 9:00 Integrated Action Wrap Up
9:00 – 9:30 Collective Impact
9:30 – 10:15 Common Challenges
10:30 – 11:30 Collective Solutions
11:30 – 12:00 Moving to Action
1:15 – 2:00 A Closer Look at Marketing Strategy
2:00 – 3:00 Topics You Raised - Q & A
3:00 – 3:30 Reflection on the Day
Collective Impact
Creating more value as a community
© 2013 National Arts Strategies.
4
What Are the Limits of Acting Alone?
5© 2014 National Arts Strategies.
A Model for Collective Impact
6© 2014 National Arts Strategies.
Common Agenda
Mutually Reinforcing Activities
Shared Measurement
Continuous Communication
Backbone Organization
Adapted from FSG.org
Common Agenda
Mutually Reinforcing Activities
Shared Measurement
Continuous Communication
Backbone Organization
Promise: “Creative Hub”
One-on-One Negotiation
Program-level outputs, “hub” level outcomes
Distributed among staff
NOMA
How This Works at <>
7© 2014 National Arts Strategies.
Common Agenda
Mutually Reinforcing Activities
Shared Measurement
Continuous Communication
Backbone Organization
Promise: “Support cradle
to career”
Negotiated programs Diverse Activity
Metrics, Shared Outcome Measures
2 Hours Every 2 Weeks for 3
Years
Strive dedicated staff
and budget
Community-Wide: The Strive Partnership
8© 2014 National Arts Strategies.
Adapted from FSG.org
Common Agenda
Mutually Reinforcing Activities
Shared Measurement
Continuous Communication
Backbone Organization
Tools for Creating Collective Impact
9© 2014 National Arts Strategies.
Business Model CanvasLogic
ModelPositioning Statement
Common Challenges
What challenges do we face that would benefit
from collective action?
© 2013 National Arts Strategies.
10
Collective Solutions
Working together so solve common challenges
© 2013 National Arts Strategies.
11
Moving to Action
Exploring next steps for collective action
© 2013 National Arts Strategies.
12
A Closer Look at Marketing
Thoughts about the “right side of the canvas”
© 2013 National Arts Strategies.
13
What Happens When…
14© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=hnOPu0_YWhw
Marketing Strategy
15© 2014 National Arts Strategies.
Integrated Marketing
16© 2014 National Arts Strategies.
Programs Promotion
Place Price
Value Promise
Challenge #1: New Audiences
17© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=2lXh2n0aPyw
Change the Game for New Audiences?
18© 2014 National Arts Strategies.
http://www.artsmia.org/foot-in-the-door-4/
Challenge #2: Customer Relationships
19© 2014 National Arts Strategies.
http://vimeo.com/album/2243637/video/60866006
Challenge #3: Channel Options
20© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=D7o7BrlbaDs
Challenge #4: Social Media
21© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=a6W2ZMpsxhg
Challenge #5: Collective Marketing
22© 2014 National Arts Strategies.
Common Agenda
Mutually Reinforcing
Activities
Shared Measurement
Continuous Communication
Backbone Organization
The Pittsburgh Arts Community Database: Big-business marketing for arts nonprofits Use the Pittsburgh Arts Community Database to
save time and money by streamlining your access to substantial, targeted, arts patron data.
Forty-nine arts organizations have uploaded specific demographic and patron information for over 550,000 unique households.
PACD allows you to expand your reach to other known arts attendees through simple and easy mailing list trades with other organizations. And, PACD matches patron data from powerful, national marketing databases
A Look at Our Day
Brief reflection on the day and plans for tomorrow
© 2014 National Arts Strategies.
23
A Model for Collective Impact
24© 2014 National Arts Strategies.
Common Agenda
Mutually Reinforcing Activities
Shared Measurement
Continuous Communication
Backbone Organization
Adapted from FSG.org
Key Ideas to Take With You
The value you can create for your communities can be greater when you think about working together
The tools that help you think strategically for your organization help you think about collective impact too
The Ministry gives you an advantage in collective impact – you already have a “backbone organization”
Marketing strategy is another place where integrated, consistent action is key to creating value and outcomes.
25© 2013 National Arts Strategies.
Thank you
26© 2013 National Arts Strategies.