napier lecture social computing
DESCRIPTION
http://edu.blogs.com/edublogs/2008/03/social-media-an.html When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.TRANSCRIPT
BLOG SITEEDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
EWAN MCINTOSHNATIONAL ADVISER: LEARNING & TECH FUTURES
ENTERPRISE 2.0,AMBIENT INTIMACY, AND THE
GLOBAL MICROBRAND
Why are the ‘users’ differentLooking around us: the main shiftsProjects which wouldn’t have existedInvestigating participation cultureA look at different social spacesThe engineer’s biggest challengeAn alternative job for the future
What is at the heart ofsocial computing?
From ‘audience’ to community
90%15-25 year olds have visited
their socal network in the past month
The “Bebo Boomers”
113mblogs tracked by Technorati.com
2/sec
new blogs every second
17.5new blog posts every second
3rdbiggest country in the world: MySpace
From the printing press...
to the one-click web
PhDs: Dissertation or YouTube?
The Facebook Pub
AsiaAbundanceAutomation
Daniel Pink: A Whole New Mind
China will become No. 1 English-speaking country in the worldChina’s 5% highest IQs is more than the entire UK populationChina has more Gifted and Talented students than we have students
1 in 4 of today’s workers have been employed with their company less than one year1 in 2 less than five yearsTop 10 jobs in 208, did not exist in 2004. Workplaces are changing. Schools are changing.
29jobs in today’s teens’ lives
AsiaAbundanceAutomation
Daniel Pink: A Whole New Mind
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India |43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
AsiaAbundanceAutomation
Daniel Pink: A Whole New Mind
Persistence - everything (-one)Searchability - ‘everything is miscellaneous’Replicability - we encourage copy and paste - technically easy (JumpCut); legally allowed (CC)Invisible audiences - friends and contacts
PROJECT
DATE CLIENT2005 SCOTTISH CILT AND LTS
MFLENEW COMMUNITIES, CONTENT, DELIVERY
PROJECT
DATE CLIENT2006 EAST LOTHIAN COUNCIL
EDUBUZZHELPING PEOPLE HELP EACH OTHER, NO CONTENT
20The approximate number of teachers and managers sharing their ideas, experiences and resources online
2005-6
An adoption strategy for social media
“Thin-slicing” ‘Blink’, Malcolm Gladwell
OverplanningRoom for serendipity?Are you allowed and able to fail?
Fear:always loathing?
The Bass Player’s BlogWhat can I learn from this thing?
Five point strategy
•Identify key user groups
Five point strategy
•Identify key user groups
•Identify and understand your key users & influencers
Five point strategy
•Identify key user groups
•Identify and understand your key users & influencers
•Let key users evangelise
Five point strategy
•Identify key user groups
•Identify and understand your key users & influencers
•Let key users evangelise
•Turn evangelists into trainers
Five point strategy
•Identify key user groups
•Identify and understand your key users & influencers
•Let key users evangelise
•Turn evangelists into trainers
•Support bottom-up and emergent behaviours(F2F is still vital)
Behaviours
•Lead by example
•Lead by reminding
•Provide adequate support
•Lead by mandate
•Personal and school benefits compliment each other
20The approximate number of teachers and managers sharing their ideas, experiences and resources online
2005-6
350The approximate number of teachers and managers sharing their ideas, experiences and resources online
2006-7
1300The approximate total number of students, teachers and managers sharing their ideas, experiences and resources
on the Local Authority community2006-7
1,300,000page views per month, countless subscribers
PodcastingDigital Video
Film makingAnimation
Photostories & StoryboardsDesktop Publishing
Classroom display
Music productionSculpture
Story writing
PROJECT
DATE CLIENT2007 LEARNING AND TEACHING SCOTLAND
CONNECTED LIVETRANSPARENCY, CONTINUAL IMPROVEMENT
Participation cultureculture
Your public and private face(s)
Your teachersYour colleaguesYour studentsYour parentsYour politicians
Identity 2.0
Your teachersYour colleaguesYour studentsYour parentsYour politicians
ILoveBees
Alternate Reality Games
World Without Oil
Alternate Reality Game
SETI@Home
Volunteer computing
LHC@Home
Volunteer computing
Africa@Home
Volunteer computing
Participation cultureculture
Storytelling
More creative outputs
BLOG SITEEDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
EWAN MCINTOSH
PARTICIPATION CULTUREWHERE DOES
LIVE?
Secret SpacesMobile, SMS, IM
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India |43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
Ambient intimacyContinual partial friendship.
Dave Weinberger
It’s not about being poked or prodded.It’s about exposing more surface area
for others to connect with.Johnnie Moore.
Secret SpacesMobile, SMS, IM
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Who’s your ‘friend’
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, etc
How do engineers
communicate?
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, etc
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Secret SpacesMobile, SMS, IM
Group SpacesBebo, Facebook, Tagged, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Watching SpacesTelevision, Gigs, Theatre, etc
Participation cultureculture
Proamam
Pre-conceivedideas
We want a Wikipedia Facebook Bebo for the organisation
Wikipedia
One participant initially struggled with the longer... challenge but eventually grew to enjoy it as they felt it challenged their weakness and rewarded them when they saw an improvement.
Bournemouth University TechDIS project report, October 2006
[It’s] my favourite [task] because it offersthe biggest challenge
Participating in a group together helped toforge friendships
Bournemouth University TechDIS project report, October 2006
Literacy & Numeracy Dr Kawashima’s Brain Training
71%of gamers are married
66%of gamers have kids
Meatball Sundae
Final product≠
Process
We are 12 billion light-years from the edge,That's a guess,No one can ever say it's true,But I know that I will always be with you.
We are 13.7 billion light-yearsfrom the edge of the observable universe,That's a good estimate withwell-defined error bars,And with the available information,I predict thatI will always be with you
Final product≠
Process
Two examples of permission
process participation
BLOG SITEEDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
EWAN MCINTOSH,AFTER THE WORK OF HUGH MACLEOD
GLOBAL MICROBRANDDEVELOPING YOUR OWN
Global Microbrand
• Be grateful
• Be humble, it’s not me-mail
• Be patient: nurture luck when it comes along
• Be brave, know your stuff
• Show respect, enchant users
• Be generous, give it away
Ewan McIntoshb: edu.blogs.comw: www.LTScotland.org.uk/Connected