Name that SourceA B C D E

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400 Q $400

Q $500 Q $500 Q $500 Q $500

Final Question

$100 Question from A

Name the source(s) where a businessmight find the customer’s industry

$100 Answer from H1

Sales invoicesCustomer recordsCall reports

$200 Question from A

Name the source(s) where a businessmight find the total dollar and unitsales for the quarter

$200 Answer from A

Sales reports

$300 Question from A

Name the source(s) where a businessmight find how much a salespersonspent on gas when traveling to makea sales call

$300 Answer from A

Expense reports

$100 Question from B

Name the source(s) where a businessmight find the product’s selling price

$100 Answer from B

Sales invoicesWarranty cards

$200 Question from B

Name the source(s) where a businessmight find how much a salespersonspent taking a potential client to playgolf

$200 Answer from B

Expense reports

$300 Question from B

Name the source(s) where a businessmight find the total sales in relationto the company budget

$300 Answer from B

Sales reports

$100 Question from C

Name the source(s) where a businessmight find the terms of the sale(discounts, coupons, etc.)

$100 Answer from C

Sales invoicesCustomer records

$200 Question from C

Name the source(s) where a businessmight find the financial records forother companies in your industry

$200 Answer from C

Competitor data

$300 Question from C

Name the source(s) where a businessmight find a customers name andcontact information

$300 Answer from C

Sales invoicesCustomer recordsCall reportsWarranty cards

$100 Question from D

Name the source(s) where a businessmight find the sales volume data for acompany that makes similar productsto yours

$100 Answer from D

Competitor data

$200 Question from D

Name the source(s) where a businessmight find the total sales in relationto sales goals

$200 Answer from D

Sales reports

$300 Question from D

Name the source(s) where a businessmight find where the product waspurchased

$300 Answer from D

Sales invoicesCustomer recordsWarranty cards

$100 Question from E

Name the source(s) where a businessmight find the customer’s annualpurchases and product usage

$100 Answer from E

Customer records

$200 Question from E

Name the source(s) where a businessmight find a method of payment

$200 Answer from E

Sales invoicesCustomer recordsWarranty cards

$300 Question from E

Name the source(s) where a businessmight find a prospect’s needs

$300 Answer from E

Call reports

Final Question

Why is secondary information popular?

Final Answer

It can be obtained quickly andless expensively than primarydata