“NAME” QUITLINEPartnering to Improve

Tobacco Cessation Coverage in “X State”

Presentation Objectives

• Demonstrate the problem of tobacco use and gaps in cessation treatment for State employees.

• Understand the costs of tobacco use.• Demonstrate cost-effectiveness of tobacco cessation

coverage. • Clarify the ACA requirements for tobacco coverage for

insurers.• Share the benefits and options for partnering with the

“State Quitline”.• Identify opportunities for collaboration to expand cessation

coverage and treatment statewide.

Accelerating the National Movement to Reduce Tobacco Use

• Provide access to barrier-free proven tobacco use cessation treatment including counseling and medication to all smokers, especially those with significant mental and physical comorbidities.

• Expand smoking cessation for all smokers in primary and specialty care settings by having health care providers and systems examine how they can establish a strong standard of care for effective treatments.

U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.

Tobacco Dependency in “State”

2008 2009 2010 2011 2012 2013 2014 20150

5

10

15

20

25

20 20.419 18.5 18

16.5 16

Percentage

“State”Tobacco Users Want to Quit (and need help)

“% of State” tobacco users made a serious but failed attempt to quit smoking in “ insert year”

Costs Associated with Smoking

Cost of Smoking-Related Illness• Smoking-related illness in the United States costs more

than $300 billion each year, including:• Nearly $170 billion for direct medical care for adults1

• More than $156 billion in lost productivity, in addition to $5.6 billion in lost productivity due to secondhand smoke exposure2

1Xu X, Bishop EE, Kennedy SM, Simpson SA, Pechacek TF. Annual Annual Healthcare Spending Attributable to Cigarette Smoking: An Update[PDF–157 KB]. American Journal of Preventive Medicine 2014;48(3):326–33 [accessed 2015 Apr 7].2U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014 [accessed 2015 Apr 3].

Tobacco Use Costs Employers

• It is estimated that US businesses incur excess costs in the range of $5,816 per year.1

• On average, smokers miss 2.74 more days of work per year compared to non-smokers.2

• The annual per smoker cost of lost productivity due to unsanctioned smoking breaks is $3,077.24.1

• Businesses pay an average of $2,289 in workers’ compensation costs for smokers, compared to $176 for nonsmokers.3

1 Berman M., Crane R., Seiber E., Munur M. Estimating the cost of a smoking employee. TobControl 2013; 0:1-6. 2 Weng S.F.,Ali S., Leonardi-Bee J. Smoking and absence from work: Systematic review and meta-analysis of occupational studies. Addiiction 2012; 108: 307-319.3Musich S, Napier D, Edington D. The association of health risks with worker’s compensation costs. JOEM. 2001:43 (6):534-541.

Cessation Coverage: Benefits• Over time, tobacco-use cessation benefits generate financial returns for employers

in four ways: • Reduced health care costs 1,2

• Reduced absenteeism 1,3 • Increased on–the–job productivity 1,3 • Reduced life insurance costs 1,3

• Coverage of tobacco-use cessation treatment (counseling and medications) increases the chance of a successful quit.4

• Cost analyses have shown that tobacco cessation benefits, from an employer perspective, are cost-saving.5

1Warner KE, Smith RJ, Smith DG, Fries BE. Health and economic implications of a work-site smoking-cessation program: a simulation analysis. Journal of Occupational and Environmental Medicine 1996;38(10):981–92.2Wagner EH, Curry SJ, Grothaus L, Saunders KW, McBride CM. The impact of smoking and quitting on health care use. Archives of Internal Medicine 1995;155(16):1789 015 015–95. 3 Halpern MT, Shikiar R, Rentz AM, Khan ZM. Impact of smoking status on workplace absenteeism and productivity. Tobacco Control 2001;10:233–8.4Moehle McCallum D, Fosson GH, Pisu M. Making the case for Medicaid funding of smoking cessation treatment programs:an application to state-level health care savings. Journal of Health Care for the Poor and Underserved, 2014; 25(4): 1922-1940.5Campbell KP, Lanza A, Dixon R, Chattopadhyay S, Molanari N, Finch RA, editors. A purchaser’s guide to clinical preventive services: moving science into coverage.

Washington, DC: National Business Group on Health; 2006.

“Paying for an employee’s tobacco cessation treatment provides more return on investment than any other adult treatment or prevention benefit.”

– National Business Group on Health

Massachusetts Medicaid Program• After two and half years of offering comprehensive

coverage for pharmacotherapy and counseling…• smoking rates dropped from 38% to 28%1

• hospital claims for acute heart attacks dropped by 46% and

coronary heart disease dropped by 49%2

• Medical savings to the Medicaid program of $3.12 for every

$1.00 spent (ROI of $2.12)3

1 Land, T, Warner, D, Paskowsky, M, et al. Medicaid coverage for tobacco dependence treatments in Massachusetts and associated decreases in smoking prevalence. PLoSONE 2010 March;5(3): e9770.2 Land, T, Rigotti, NA, Levy, DE, et al. A longitudinal study of Medicaid coverage fortobacco dependence treatments in Massachusetts and associated decreases in hospitalizations for cardiovascular disease. PLoS Med 2010 Dec;7(12): e1000375.3 Richard, P, West, K, Ku, L. The return on investment of a Medicaid tobacco cessation program in Massachusetts. PLoS ONE 2012 Jan;7(1): e29665.

Return-On-Investment for an Employer

• Tobacco-dependence treatment is highly cost-effective and cost-saving.1

• The return-on-investment for tobacco cessation treatment has been shown to be positive after one year due to increases in employee productivity alone.2

• Recent studies have shown that medical cost savings within 18 months for smokers who quit compared to those who continued smoking.3,4

• Up to 70% of current smokers' excess medical care costs is preventable by quitting.5

1 Fiore, MC, Jaen, CR, Baker, TB, et al. Treating tobacco use and dependence: 2008 update. Clinical Practice Guideline. Rockville, MD: U.S. Department of Health and Human Services. Public Health Service, 2008. Available at: www.surgeongeneral .gov/ tobacco/ treating_tobacco_use08 .pdf.2American Health Plan Insurance. Making the Business Case for Tobacco Cessation. Retrieved from http://www.businesscaseroi.org3 Hockenberry, JM, Curry, SJ, Fishman, PA, et al. Healthcare costs around the time ofsmoking cessation. Am J Prev Med 2012 Jun;42(6): 596– 601.4 Richard, P, West, K, Ku, L. The return on investment of a Medicaid tobacco cessationprogram in Massachusetts. PLoS ONE 2012 Jan;7(1): e29665.5 Maciosek M., Xu X., Butani A., Pechacek. Smoking-attributable medical expenditures by age, sex, and smoking status estimated using a relative risk approach. Prev Med 2015; 77:162-167.

Partnering with Quitline Makes Good Sense

Helps meet ACA criteria

Quitline provides evidence-based

services

Quitline is well recognized by providers and tobacco-users

Quitline is very cost-effective

It is easy to partner with

Quitline

ACA : Tobacco Cessation Coverage

ACA – Since 2010, most insurers are required to provide tobacco cessation coverage

May 2014 - Guidance issued by the U.S. Departments of Health and Human Services, Labor and Treasury stating…

To comply with ACA, cessation benefits should include:• Screening for tobacco use. • Two quit attempts per year, consisting of: Four sessions of telephone,

individual and group cessation counseling lasting at least 10 minutes each per quit attempt; and,

• All medications approved by the FDA as safe and effective for smoking cessation, for 90 days per quit attempt, when prescribed by a health care provider.

• Cost-sharing (i.e., copays) and prior authorization for any of these treatments should not be required.

Current State Employee Benefits• Add coverage in format of ACA recommendation

(previous slide

• Identify gaps

For example:• Reliance on QuitLine• Tobacco cessation drugs not in formulary• Plans don’t include specific tobacco cessation coverage

We Know What Works

Research indicates the most effective tobacco treatment is a combination of:

evidence-based coaching and

FDA approved medications.

Quitline is evidence-based

Cessation Benefits

Cessation Benefits Should Include ALL of These Treatments:

MEDICATIONS COUNSELING

Nicotine Gum Individual

Nicotine Patch Group

Nicotine Lozenge Phone

Nicotine Nasal Spray

Nicotine Inhaler

Bupropion

Varenicline

Barriers to Avoid:

× Co-pays× Prior authorization× Duration limits× Annual limits on quit attempts× Dollar limits× Requirements to try one

medication before another× Requirements to pair

medications with counseling

Helps meet ACA criteria

Mechanism to Meet the Need

Quitline helps meet ACA

requirements

Quitlines: Evidence-Based and Effective

• Quitlines are telephone-based tobacco cessation services that help tobacco users quit through a variety of services, including:• Counseling• FDA-approved medications• Information and self-help materials

• Quitlines reach many smokers, even underserved and rural populations• Quitline counseling can more than double a smoker’s chances of quitting.

1

• Quitline counseling combined with medication can more than triple the chances of quitting. 1

1Fiore MC, et al. Treating Tobacco Use and Dependence: 2008 Update – Clinical Practice Guideline, US Public Health Service, May 2008, http://www.surgeongeneral.gov/tobacco/treating_tobacco_use08.pdf.

Quitlines: Evidence-Based and Effective

• Face-to-face counseling and interactive telephone counseling are more effective than services that only provide educational or self-help materials.1,2

• The effectiveness of counseling services increases as their intensity (the number and length of sessions) increases.1

• Smokers are more likely to use telephone counseling than to participate in individual or group counseling sessions.2,3

1Fiore MC, Bailey WC, Cohen SJ, et al. Treating Tobacco Use and Dependence: Clinical Practice Guideline. Rockville, MD: U.S. Department of Health and Human Services, Public Health Service; 2000.2McAfee T, Sofian N, Wilson J, Hindmarsh M. The role of tobacco intervention in population-based health care. American Journal of Preventive Medicine 1998;14:46–52.3McAfee T. Increasing the population impact of quitlines. Paper presented at the North American Quitline Conference, Phoenix, AZ, 2002.

Quitline Telephone Counseling

• Convenient • More flexible than a group counseling session• Accessible regardless of location • Less expensive than individual face-to-face counseling

• Counselors trained specifically for tobacco cessation treatment based on latest research

6 Month Quit Rates Comparison

10% Physician Advice Alone*

( )% (QuitlineName)Counseling**

( )% Quitline*** Counseling & NRT

*Fiore, Treating Tobacco Use and Dependence, Clinical Practice Guidelines 2008 Update** (Reference)*** (Reference)

Quitline is high quality and

effective

“State” Quitline Services

Consists of five outbound coaching sessions and unlimited support calls.Special protocol and treatment sessions for pregnant women

Highly trained, professional Quit CoachesCoaching supported in multiple languages

NRT mailed directly to tobacco user’s home

Accessible (add state’s quitline hours)

Integrated with an interactive web based tobacco treatment program

Online registration

Quitline Infrastructure: No Capitol Outlay

Financial Benefits• Infrastructure in place• Quit Line set-up fees are minimal (one-time $) and minimal

annual maintenance fees ($).• Reporting – No charge for monthly utilization reports.• Plans or Employer Groups may have their

members/employees who call warm transferred directly to the Plan’s internal program. The charge for this is $ () /warm transfer.

• Plans or employer groups are charged only when a service is provided compared to a pmpm fee.

It is easy to partner with Quitline

Quitline Infrastructure: No Capitol Outlay

Service Benefits• Externally validated 6/7 month quit rate of XX percent for

“insert state” callers. • Ability to use 1-800-QUIT-NOW which has high consumer

and health care provider recognition. • Individual meetings upon request.• High referral rates by health care providers.• Statewide quitline media campaigns and national

campaigns provide free advertisement to your employees.

It is easy to partner with the Quitline

Coaching Services

For no more than $() per member, evidence-based comprehensive integrated telephone and internet coaching services will be provided.

Quitline is very cost effective

Nicotine Replacement Therapy Costs are no more than:

• Four weeks $• Eight weeks $

• Four weeks $• Eight weeks $

• Four weeks $• Eight weeks $

Quitline is very cost effective

In Summary

• Providing a tobacco cessation benefit for employees is cost-effective and shown to be cost-saving.

• The Affordable Care Act requires insurers, including self-insured employers to provide tobacco use treatment (counseling and medication).

• Quitlines are an cost-effective resource for providing an evidence-based cessation treatment.

• Quitlines provide a wide array of services to meet an individual’s need.

• Quitlines are accessible and have excellent outcomes.

It’s Easy to Participate

• Agree to contract with the “ vendor or agency”.

• Promote “State Quitline” to your employees with the assistance of our professional marketing staff.

• AND WE DO THE REST!

It is easy to partner with the Quitlne

Contact Us • Add Contact Information