nalli group 3
TRANSCRIPT
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Nalli Silk
Sarees
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Indian Ethnic Wear Market
0
10
20
30
40
50
60
70
Indian Apparel Market
Market size (USD
billion) - CAG
!"5#
0"25
0"4
0"2!
0"07
$estern
Sarees
Sal%ar &a'eez
ters
Women’s WearPreferences
•$o'en*s %ear +ontrib,tes3# o. te a//arel 'arket•/ti'isti+ ro%t e/e+te
,e to in+rease in ten,'ber o. %orkin %o'enin +o'in ears•otential o. 35 'illion+ons,'ers b en o. 2020
•tni+ %ear to ro% at !"3#•Unoranize se+tor +ontrib,tes5# o. te etni+ %ear 'arket
•$ ranize8 S Unoranize•Gro%t in oranize se+tor ,eto +ons,'ers seekin+onte'/orar o9+e %ear
:n+reasin no" o. %orkin %o'en8 +o,/le %it te esire toe/eri'ent8 leas to an in+rease in a++e/tan+e o. etni+ %ear
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Brief
Summary
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PRO!"#
POR#$O%IO
PRI"IN& IS"O!N#S
NA%%I SI%'S Silk base sarees8+,sto'ize8
;e%elr
Uni.or' 'ark,/
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Pricin* and iscountsStrate*y
'anchipuram Banaras Em+roidery "otton Readytostitch
Materials hothi
GM? 1033"!5
467"71 454"53 2!5"34 604"14 251"6 66"47
:nentor ,rnoer
2"22 6!"55"3
73"56 !"64 "3 3"34 7"21
Mark,/ 32# 32# 32# 32# 32# 32# 32#
Callenesto te,ni.or'ri+in
strate
+o'/etitor/ri+in
Eariable+ons,'erbeaior
>i/ro+,re'ent
+osts( s/e+i@+'arkets)
-Gien tat te /ri'e .o+,s o. te +,sto'ers is te F,alit o. te'aterial8 te sales %ill not be reatl a=e+te b slit 'ark ,/ ariation
a+ross +ateories- Dis+o,nts ',st not be /roie to 'aintain te i'ae o.
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• Sel. s/a+e ',st be allo+ate Base on teoerall +ontrib,tion to te ross 'arin
Sel. S/a+e
Manae'ent• e oti se'ent %i+ is re,+in te/ro@tabilit +an be e/ane to in+l,ee+l,sie 'en %ear
• Collaborate %it e+l,sie silk esiners to/roie aitional seri+es
ro,+t
ort.olio
eal estate
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e+o''enations
eallo+ation o. sel. s/a+e to'anae te ,n/ro@table se'ents
>ier 'ark,/ on te e+l,siesaree se'ent
/an te /ro,+t /ort.olio toin+l,e 'en*s %ear8 esiner sareesan $ se'ent to /roie a onesto/ sol,tion to +ons,'ers