Nada’s ItalyWill Brooks, Tessa Davis, Justin Molloy, Cassie Nordyke

Company Analysis

Mission – Nada’s Italy helps people experience

the authentic Italian lifestyle by traveling in a

small group tour

Strengths

• Small tours

• Knowledgeable Staff

• Constant Updates

• Culture oriented

accommodations

Weaknesses

• Utilization of marketing tools

• Manpower

• Follow up

• Image

Opportunities

• Expand to other countries

• Updating tours

• Utilization of local opportunities

• Partnered with airlines

Threats

• Entering her niche market

• Economic downfall

• Future generation trends

• Weather

Target Market

• 45-75

• Income $70,000 +

• Marital

Status/Companion

• Family

• Culture

• “Young Forever”

• Change the World

• Immediate gratification

• Spending Power

Demographics

Psychographics Geographic's

• Based out of

Charlotte

• San Diego

• East Cost

Arrive Magazine

Arrive Magazine

90% took one or more domestic air trips during

the year

On average took three international air trips per year

Arrive business readers spend $6,000 per

vacations travel

San Diego Magazine411,000 +

San Diegans

200,000 Readers

42,000

E-newsletters

139,000

Online visitors

25,000 social media followers

41,821 Circulation

San Diego Magazine

Age

Median Age ……………….… 47

Age 45-54 …………………..… 27%

Age 55-65 …………………..… 21%

See magazine as:

Informative ............................. 97%

Credible .................................. 96%

Authoritative............................ 85%

Enjoyable….............................. 94%

Trustworthy ............................... 93%

Contains useful ads.................. 74%

Travel

Average spent on travel

greater than $5,000 ................... 41%

Plan to take a trip/vacation/

cruise in the next 12 months........69%

Travel 1-5 times for pleasure .......72%

Household Income

Average household income.....$220,000

Greater than $100,000 .....................89%

Market demographic - 14%

Greater than $150,000....................75.0%

Market demographic - 4%

Greater than $200,000...................20.1%

Market demographic - 5%

Website

Landing page

Easier for customers to find prices

Videos tab

Pictures tab

Sponsors tab

Videos

1/week for a month leading to their tour

Starts with a welcome video from Nada informing

them about their tour guide

Weekly videos will be informing them about their

trip or Italy itself

Tour guides will do videos as well introducing

themselves

Will make experience more welcoming

Cooking Classes

Build future target market

Gain new customer base

JWU – Cooking/Culture class

FREE PR!

Online Magazine

Issuu Magazine

http://issuu.com/cassn/docs/nada_s_italy_mag

Follow up “The tour never ends”

Facebook

Italian Recipes

Culture information

“Where is Nada?”

Time Line

January

DecemberJuneFebruary

March

April

May July

August

September

October

November

AdlaunchforSanDiegoMagazine

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ReleaseVideosforGirlsGoneItalian/TraditionsofTuscany/JewelsoftheAmalfiCoast/ItalianTreasures

ReleaseVideosforGirlsGoneItalian

ReleaseVideosforTraditionsofTuscany/ItalianTreasures

ReleaseVideosforTraditionsofTuscany/JewelsoftheAmalfiCost/ItalianTreasures

ReleaseVideosforTraditionsofTuscany/JewelsoftheAmalfiCoast/ItalianTreasures&SeacretEscape

ReleaseVideosforItalianTreasures

Budget

Given: $20,000 - $25,000

Arrive Magazine

Full Page $14,858

San Diego Magazine

Full Page $7,410

Questions