Headquarters Forrester Research, Inc., 400 Technology Square, Cambridge, MA 02139 USA Tel: +1 617/613-6000 • Fax: +1 617/613-5000 • www.forrester.com

FEBRUARY 2006

NACTAS 2006 Benchmark Survey NORTH AMERICAN CONSUMER TECHNOLOGY ADOPTION STUDY

Forrester fielded this survey between January and February 2006. We surveyed more than 66,000 households in the US and Canada.

The purpose of this study was to analyze broad patterns in technology behavior and attitudes among consumers in the US and Canada. While the survey instrument focuses mostly on the online behaviors of connected consumers, it also includes questions about general technology attitudes and about ownership, now or in the future, of various technology products.

The topic areas in this survey include (but are not limited to):

o Automotive

o Devices & Access

o Finance

o Government

o Healthcare

o Media & Marketing

o Retail

o Travel

To help you perform custom analyses and profiling, you may segment consumers by their responses to any of the demographic questions. In addition, you have access to a set of variables that capture the Technographics segments that Forrester has used since 1997 to predict consumer adoption of technology and their ongoing use.

Please contact the Client Resource Center (CRC) at Forrester with any questions regarding use of Forrester’s NACTAS 2006 Benchmark Study or custom data projects. The CRC can be reached at +1 866/367-7378 (within the US) and +1 617/613-5730 (outside the US).

P.O. Box 474 Toledo, OH 43654

Toll-Free Number: 1-800-537-4097 Mon – Fri, 8:00 AM to 11:00 PM EST

Sat & Sun, 10:00 AM to 6:00 PM EST Contact Us: http://mysurvey.com/contactus.cfm

Privacy: http://mysurvey.com/privacy.cfm

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1. What is your age? (Write In) Years: __________

2. What is your gender? 1 � Male 2 � Female

3. Below is a list of statements which may or may not be used to describe your attitudes towards technology and your lifestyle. Please indicate to what extent each statement describes your attitudes by placing an "X" in a box from "1" to "10" where "1" means that the statement "Does not describe your attitudes at all" and "10" means that the statement "Describes your attitudes completely". (X ONE Box For EACH Statement)

Does Not Describe Your Attitudes At All

Describes Your Attitudes Completely

1 2 3 4 5 6 7 8 9 10 I like to impress people with my lifestyle ................................. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � Technology is important to me ................................................ 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I am very competitive when it comes to my career ................. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � Having fun is the whole point of life......................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I am constantly looking for new ways to entertain myself ....... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 �

Making a lot of money is important to me................................ 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I spend most of my free time doing fun stuff with my friends .. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I like to show off my taste and style......................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I like technology....................................................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � My family is by far the most important thing in my life............. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 �

Most of my spare time is devoted to activities with my family. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I put a lot of time and energy into my career ........................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I worry about the effects of computers on our lives................. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � Technology sometimes intimidates me ................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � Technology has made my life easier....................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � When making online purchases, my credit card information

is very secure ....................................................................... 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 � I am the primary decision-maker in my household.................. 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 �

4. In a typical WEEK, how many hours do you spend doing each of the following? (X ONE Box For EACH Item) 1-2 3-5 6-10 11-20 21-30 31 Or More None Hours Hours Hours Hours Hours Hours

Reading newspapers........................................ 0 � 1 � 2 � 3 � 4 � 5 � 6� Reading magazines.......................................... 0 � 1 � 2 � 3 � 4 � 5 � 6� Watching TV..................................................... 0 � 1 � 2 � 3 � 4 � 5 � 6� Watching videos or DVD’s (e.g., Movies,

TV shows)..................................................... 0 � 1 � 2 � 3 � 4 � 5 � 6� Listening to the radio ........................................ 0 � 1 � 2 � 3 � 4 � 5 � 6� Playing video games ........................................ 0 � 1 � 2 � 3 � 4 � 5 � 6� Using the Internet ............................................. 0 � 1 � 2 � 3 � 4 � 5 � 6� Using a PC (including time using the Internet) . 0 � 1 � 2 � 3 � 4 � 5 � 6�

5. Which of the following newspapers or magazines do you subscribe to/regularly read (do not include online newspapers or magazines)? (X ALL That Apply)

01 � New York Times 06 � People 11 � AARP Magazine 16 � Newsweek 02 � Your local newspaper 07 � TV Guide 12 � Better Homes & Gardens 17 � Martha Stewart Living 03 � USA Today 08 � Reader’s Digest 13 � Cosmopolitan 18 � Playboy 04 � Wall Street Journal 09 � Sports Illustrated 14 � National Geographic 19 � Money 05 � LA Times 10 � ESPN, The Magazine 15 � Time 20 � Consumer Reports

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6a. For each item listed below, indicate in Col. “A” whether you or someone else in your household owns or does not own the item. (X ONE Box For EACH Item In Col. "A")

6b. For each item listed below that you are familiar with, indicate in Col. “B” how likely you are to purchase the item in the next 12 months even if you currently own it. (X ONE Box For EACH In Col. "B")

“A” Own

“B” Likelihood of Purchase

In Next 12 Months

Own

Do Not Own

Very Unlikely Unlikely

Neither Unlikely

Nor Likely Likely

Very Likely

(X ONE For EACH ITEM) (X ONE For EACH ITEM)

Surround-sound stereo with 4 or more speakers .................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Desktop computer.................................................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Laptop computer.................................................................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Cell phone.............................................................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Videogame console (e.g., Xbox, PlayStation 2)....................................1 � 2 � 1 � 2 � 3 � 4 � 5 � Handheld videogame (e.g., PSP, Game Boy Advance)........................1 � 2 � 1 � 2 � 3 � 4 � 5 � DVD player (do NOT include PC drives) ............................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � DVD recorder – records video to a DVD (do NOT include PC drives)..1 � 2 � 1 � 2 � 3 � 4 � 5 � Portable MP3 player (e.g., iPod, Creative, iRiver)................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Projection TV ......................................................................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Flat Panel TV (Plasma or LCD) ............................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � HDTV sets/high-definition TV sets of all types ...................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � PDA or Personal Digital Assistant (e.g., Palm, iPaq, Dell Axim)........... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Digital still camera (no film required) ..................................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Digital video camcorder (DV, Digital8, MV) ........................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Web or browser-enabled cell phone...................................................... 1 � 2 � 1 � 2 � 3 � 4 � 5 � Camera-enabled cell phone .................................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Tablet PC, lets you input commands by touching a screen or monitor.1 � 2 � 1 � 2 � 3 � 4 � 5 � Two-way pager or text-messaging device (e.g., Blackberry, Sidekick) 1 � 2 � 1 � 2 � 3 � 4 � 5 � In-car GPS device (e.g., OnStar device, navigation system)................ 1 � 2 � 1 � 2 � 3 � 4 � 5 � Satellite radio (e.g., XM, Sirius)............................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � In-car MP3 player or MP3 player dock.................................................. 1 � 2 � 1 � 2 � 3 � 4 � 5 � Smartphone (e.g., Treo) ........................................................................ 1 � 2 � 1 � 2 � 3 � 4 � 5 � In-car video entertainment equipment (e.g., a DVD player, TV, etc.) 1 � 2 � 1 � 2 � 3 � 4 � 5 �

7. Do you own a DVR (Digital Video Recorder), like TiVo, Replay TV, or DishPlayer? A DVR lets you record, store, and pause live TV programs digitally. This does not include a DVD-Recorder. (X ALL That Apply)

1 � I have a separate DVR (e.g., TiVo box) 5 � I have multiple DVRs 2 � I have a DVR built into my satellite box 6 � I do not have a DVR but plan to buy one in the next 12 months 3 � I have a DVR built into my cable box 7 � I do not have a DVR and do not plan to buy one 4 � I have a DVR that also plays/records DVDs 8 � I use my PC to record TV shows

8. In the past 12 months, how many trips of more than 50 miles from your home have you taken for LEISURE/PERSONAL travel, and how many trips for BUSINESS travel? (X ONE Box In EACH Row)

None 1 2 3 4 5 6 7 8 9-19 20 Or More

LEISURE/PERSONAL trips ......... 00 � 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 �

BUSINESS trips ........................... 00 � 01 � 02 � 03 � 04 � 05 � 06 � 07 � 08 � 09 � 10 �

9a. In Column “A”, indicate which of the following you have used to research and/or to purchase your LEISURE/ PERSONAL travel in the past 12 months. (X ALL That Apply In Column “A”)

9b. In Column “B”, indicate which of the following you have used to research and/or to purchase your BUSINESS travel in the past 12 months. (X ALL That Apply In Column “B”) “A” “B” LEISURE/PERSONAL Travel BUSINESS Travel Researched Purchased Researched Purchased AAA ......................................................................... 01 � 01 � 01 � 01 � American Express ................................................... 02 � 02 � 02 � 02 � Carlson.................................................................... 03 � 03 � 03 � 03 � Cheap Tickets ......................................................... 04 � 04 � 04 � 04 � Expedia ................................................................... 05 � 05 � 05 � 05 � Hotwire .................................................................... 06 � 06 � 06 � 06 � Hotels.com .............................................................. 07 � 07 � 07 � 07 � Liberty Travel .......................................................... 08 � 08 � 08 � 08 � Orbitz....................................................................... 09 � 09 � 09 � 09 � Priceline .................................................................. 10 � 10 � 10 � 10 � Travelocity............................................................... 11 � 11 � 11 � 11 � General search engine (e.g., Google)..................... 12 � 12 � 12 � 12 � Travel search/comparison sites (e.g., Sidestep)..... 13 � 13 � 13 � 13 � Travel blog or community site (e.g., IgoUgo) .......... 14 � 14 � 14 � 14 � Directly with an airline ............................................. 15 � 15 � 15 � 15 � Directly with a hotel ................................................. 16 � 16 � 16 � 16 � Directly with a car rental company .......................... 17 � 17 � 17 � 17 �

10. How much of your LEISURE/PERSONAL travel have you researched online, and how much of your LEISURE/ PERSONAL travel have you purchased online? (X ONE Box For EACH Row)

Less Than About More Than None Half Half Half All

Researched online ............................................................. 1 � 2 � 3 � 4 � 5 � Purchased online................................................................ 1 � 2 � 3 � 4 � 5 �

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11. Please indicate which of the following banks you or members of your household currently have a checking account with. (X ALL That Apply)

01 � No one in house has a checking account

02 � Bank of America/Fleet 03 � Bank One/JP Morgan

Chase 04 � BB&T Corp. 05 � Citibank 06 � Comerica 07 � Commerce Bank

08 � E*TRADE 09 � Fifth Third 10 � HSBC 11 � ING 12 � Key Bank 13 � National City 14 � Navy Federal Credit

Union 15 � NetBank

16 � PNC Bank 17 � Regions Bank 18 � South Trust/Wachovia

Bank 19 � Sovereign and Citizens 20 � SunTrust Bank 21 � US Bancorp 22 � USAA

23 � Washington Mutual 24 � Wells Fargo 25 � A credit union 26 � A local, community bank 27 � Another large, regional

bank 28 � A brokerage firm 29 � An insurance company

12a. Do you or members of your household currently have an investment account (an account where you can buy, sell, or hold stock, bonds, or mutual funds)? Please include brokerage accounts, IRAs, and 401(k) accounts.

1 � Yes � (Continue) 0 � No � (Skip to Qu. 13)

12b. Which of the following investment firms do you or members of your household currently have an investment account with? (Please do not include any firms where you ONLY have an employer-sponsored retirement account.) (X ALL That Apply)

01 � A.G. Edwards 02 � Ameriprise 03 � Ameritrade 04 � Bank of America/Fleet 05 � BrownCo 06 � Charles Schwab 07 � Citi Investment Services 08 � E*TRADE

09 � Edward Jones 10 � Fidelity Investments 11 � H&R Block Financial

Advisors 12 � Merrill Lynch 13 � Morgan Stanley 14 � Scottrade

15 � Sharebuilder 16 � Smith Barney 17 � TD Waterhouse 18 � UBS PaineWebber 19 � USAA 20 � Vanguard 21 � Wachovia Securities

22 � My bank 23 � A credit union 24 � Other full-service

brokerage (includes dedicated advisor)

25 � Other discount brokerage (no advisor)

13. In the past year, approximately, how many times did you, yourself trade (buy or sell) each of the following securities, through any of the investment firms you use? Please exclude any trades made through an employer-sponsored retirement plan and count each purchase and each sale as separate trades. (X ONE Box For EACH)

Don’t Own 100 Or Any 0 1 2-3 4-5 6-10 11-25 26-49 50-99 More Stocks in any publicly traded company

(including employer)...................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � 8 � Mutual funds..................................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � 8 � Bonds ............................................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � 8 � Stock options bought in the open market

(puts, calls, shorts)........................................ + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � 8 �

14. Please indicate how strongly you agree or disagree with the following statements. (X ONE Box For EACH) Disagree Disagree Neither Agree Agree Agree Strongly Somewhat Nor Disagree Somewhat Strongly I gather my own investment information and

make investment decisions on my own ............................ 1 � 2 � 3 � 4 � 5 � I always seek advice from experts before making

investment decisions and rely heavily on their counsel.... 1 � 2 � 3 � 4 � 5 � I play the stock market ......................................................... 1 � 2 � 3 � 4 � 5 � I prefer investing in mutual funds or ETF’s to investing

in stocks ............................................................................ 1 � 2 � 3 � 4 � 5 � I don't like to take investment risks ...................................... 1 � 2 � 3 � 4 � 5 � As a result of recent volatility, I’ve become more

conservative in my investing behavior.............................. 1 � 2 � 3 � 4 � 5 � As a result of recent volatility, I’m more willing to seek

advice from professional financial advisors ...................... 1 � 2 � 3 � 4 � 5 �

15a. For each activity, please indicate in Column “A” whether you have done it OFFLINE (not on the Internet), ONLINE, or NOT AT ALL in the last 12 months. (X ALL That Apply For EACH In Column “A”)

15b. For each activity, please indicate in Column “B” if you will do it OFFLINE (not on the Internet) or ONLINE in the next 12 months. (X ALL That Apply For EACH In Column “B”)

“A” “B”

Researched . . .

Done OFFLINE (Not On the Internet) in

Last 12 Months

Done ONLINE (On the Internet)

in Last 12 Months

Not Done At All In

Last 12 Months

Will Do OFFLINE In The

Next 12 Months

Will Do ONLINE In The

Next 12 Months

Annuities ...........................................1 � 2 � 3 � 1 � 2 � Auto loans .........................................1 � 2 � 3 � 1 � 2 � Credit cards.......................................1 � 2 � 3 � 1 � 2 � Mortgages .........................................1 � 2 � 3 � 1 � 2 � Auto insurance ..................................1 � 2 � 3 � 1 � 2 � Home equity loans ............................1 � 2 � 3 � 1 � 2 � Checking account .............................1 � 2 � 3 � 1 � 2 � Life insurance....................................1 � 2 � 3 � 1 � 2 �

Applied for or Bought . . . Annuities ...........................................1 � 2 � 3 � 1 � 2 � Auto loans .........................................1 � 2 � 3 � 1 � 2 � Credit cards.......................................1 � 2 � 3 � 1 � 2 � Mortgages .........................................1 � 2 � 3 � 1 � 2 � Auto insurance ..................................1 � 2 � 3 � 1 � 2 � Home equity loans ............................1 � 2 � 3 � 1 � 2 � Checking account .............................1 � 2 � 3 � 1 � 2 � Life insurance....................................1 � 2 � 3 � 1 � 2 �

16. Are you the primary grocery shopper in your household? 1 � Yes 2 � No

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17a. In Column “A” indicate how often you generally purchase products or services from each of the following types of retail outlets. (X ONE Box For EACH Item In Column “A”)

17b. In Column “B”, for each product or service that you have purchased, how much did you spend in each of the following types of retail outlets in the past 12 months? (X ONE Box For EACH Item In Column "B")

“A” “B” How Often Purchase Amount Spent Past 12 Months At Least

Once A Month

Less Than Once A Month Never

$1- $49

$50- $99

$100-$299

$300-$499

$500 Or

More (X ONE For EACH Item) (X ONE For EACH Item) Online (e.g., amazon.com, bestbuy.com, eBay)......................... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Print catalog ................................................................................ 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Outlet mall ................................................................................... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Shopping mall ............................................................................. 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Membership club (e.g., Sam’s, BJ’s, Costco) ............................. 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � General department store (e.g., Macy’s, JCPenney).................. 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Television shopping channel (e.g., HSN, QVC).......................... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Electronics store (e.g., Best Buy, Circuit City) ............................ 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Direct from a manufacturer’s store or website (e.g., Dell.com) .. 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Home improvement store (e.g., Lowe’s, Home Depot)............... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Discount store (e.g. Wal-Mart, Target)........................................ 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Office supply store (e.g., Office Depot, Staples)......................... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Luxury brand store (e.g., Gucci, Tiffany's) .................................. 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 � Upscale department store (e.g., Saks, Nordstrom) .................... 1 � 2 � 3 � 1 � 2 � 3 � 4 � 5 �

18. Which of the following television services do you subscribe to? (X ALL That Apply) 1 � Satellite 3 � Regular (analog) cable � (Continue) 2 � Digital Cable

� (Continue) 4 � Neither satellite nor cable � (Skip To Qu. 21a)

19. If you have regular or digital cable, who is your Cable TV company? (X ONE Box) 00 � I don't have Cable TV 01 � Adelphia 02 � Bright House

03 � Cablevision Systems 04 � Charter Communications 05 � Comcast

06 � Cox Communication 07 � Insight 08 � Mediacom

09 � Time Warner Cable 10 � Other Cable TV provider 11 � I don't know the provider's name

20. If you have satellite TV, who is your Satellite TV service provider? (X ONE Box) 0 � I don’t have Satellite TV 3 � Other Satellite TV provider 1 � Dish Network/EchoStar 4 � I have Satellite TV, but I don’t know the provider’s name 2 � DirecTV

21a. In Column “A”, indicate whether or not you receive each of the following services. (X ONE Box For EACH In Column “A’)

21b. For each television service you currently do not receive, please indicate in Column “B” how interested you are in receiving it. (X ONE Box In Column “B”)

“A” -

Receive “B” - Interest In Receiving It

Yes No Not At All Interested

Somewhat Interested Interested

Very Interested

Extremely Interested

Digital Cable service ............................................................. 1 � 0 � 1 � 2 � 3 � 4 � 5 � Satellite service..................................................................... 1 � 0 � 1 � 2 � 3 � 4 � 5 � Pay-per-view programs......................................................... 1 � 0 � 1 � 2 � 3 � 4 � 5 � Video on demand (VOD) programs ...................................... 1 � 0 � 1 � 2 � 3 � 4 � 5 � Telephone service from your Cable / Satellite company ...... 1 � 0 � 1 � 2 � 3 � 4 � 5 � HDTV programming from your Cable/Satellite company...... 1 � 0 � 1 � 2 � 3 � 4 � 5 � TV programming from your Local Telecom company

(e.g., SBC, Verizon) ......................................................... 1 � 0 � 1 � 2 � 3 � 4 � 5 �

22. Which is the brand of the TV you watch most at home? (X ONE Box) 00 � I don’t have a TV 03 � HP 06 � Panasonic 09 � RCA/GE 12 � Sony 15 � Other 01 � Dell 04 � LG 07 � Philips/Magnavox 10 � Samsung 13 � Toshiba 16 � Don’t know 02 � Hitachi 05 � Mitsubishi 08 � Pioneer 11 � Sharp 14 � Zenith

23. Which of the following television channels or networks do you regularly watch? (X ALL That Apply) 01 � ABC 02 � A & E 03 � Animal Planet 04 � Bravo 05 � CBS 06 � Cinemax

07 � CMT

08 � CNBC 09 � CNN 10 � Comedy Central 11 � Discovery 12 � Disney Channel

13 � ESPN 14 � Food Network 15 � Fox 16 � Fox News 17 � HBO 18 � HGTV

19 � HSN 20 � Lifetime 21 � MSNBC 22 � MTV 23 � NBC 24 � Nickelodeon

25 � PBS 26 � QVC 27 � Showtime 28 � Spike TV 29 � Starz 30 � TBS

31 � TLC 32 � Travel Channel 33 � WB 34 � UPN 35 � VH1 36 � None of the above

24. Which of the following telephone services do you have at home? (X ALL That Apply) 1 � Landline service for local calls 2 � Landline service for long distance calls 3 � Voice-over Internet telephony (VolIP) for local calls 4 � Voice-over Internet telephony (VoIP) for long distance

� (Continue)

5 � None of these � (Skip to Qu. 27)

Skip To Qu. 26 if you do NOT have landline service for long distance.

25. Who is your long distance telephone company today? (X ONE Box) 01 � ALLTEL 07 � Frontier 12 � Verizon (includes Bell Atlantic, GTE) 02 � AT&T 08 � MCI 13 � Local phone company not listed above 03 � BellSouth 09 � Qwest (includes US West) 14 � Other long distance phone company 04 � CenturyTel 10 � SBC (includes Ameritech, 15 � My cable company 05 � Cincinnati Bell PacBell, SNET) 16 � VoIP provider (e.g., Vonage, CallVantage, Sunrocket) 06 � Excel 11 � Sprint 17 � I don’t know the provider's name

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Skip to Qu. 27 if you do NOT have landline service for local calls at home.

26. Who provides you with local telephone service at home (on a regular landline phone, not a cell phone)? (X ONE Box)

01 � ALLTEL 06 � MCI 10 � VoIP provider (e.g., Vonage, CallVantage, Sunrocket) 02 � AT&T 07 � Qwest (includes US West) 11 � Verizon (includes Bell Atlantic, GTE) 03 � BellSouth 08 � SBC (includes Ameritech, 12 � My cable company 04 � CenturyTel PacBell, SNET) 13 � Other 05 � Cincinnati Bell 09 � Sprint 14 � Don’t know

27. On average, approximately how much money does your household spend each month on each type of service at home? (X ONE Box For EACH)

None Up To $10 $11-$20 $21-$40 $41-$60 $61-$100 Over $100 Internet access................................................. 0 � 1 � 2 � 3 � 4 � 5 � 6 � Cable or satellite TV......................................... 0 � 1 � 2 � 3 � 4 � 5 � 6 � All cell phones .................................................. 0 � 1 � 2 � 3 � 4 � 5 � 6 � Email or text messaging from a mobile device 0 � 1 � 2 � 3 � 4 � 5 � 6 � Landline - basic or local ................................... 0 � 1 � 2 � 3 � 4 � 5 � 6 � Landline - only long distance............................ 0 � 1 � 2 � 3 � 4 � 5 � 6 � A flat-rate local and long-distance package for

your regular (landline) phone........................ 0 � 1 � 2 � 3 � 4 � 5 � 6 � 28. For each member of your household, please indicate how many active cell phones (phones that have a current

service plan that you or someone else pays for) that person has? (X ONE Box For EACH) Number Of Cell Phones 0 1 2 3 or More

Myself ............................................................................ 0 � 1 � 2 � 3 � My spouse or partner .................................................... 0 � 1 � 2 � 3 � All children..................................................................... 0 � 1 � 2 � 3 � Other household members ........................................... 0 � 1 � 2 � 3 �

29. If you have a “family” or “shared minutes” plan (multiple wireless numbers on a single bill), how many of these phones are on that plan? (X ONE Box) 2 3 4 5 6 or More

1 �Not on a family or shared minutes as plan 2 � 3 � 4 � 5 � 6 �

30. Who is the cell phone service provider for your primary cell phone? (X ONE Box) 01 � ALLTEL 04 � Nextel 07 � TracFone 10 � Virgin Mobile 02 � CellularOne 05 � Sprint 08 � US Cellular 11 � Other 03 � Cingular (AT&T wireless) 06 � T-Mobile 09 � Verizon 12 � Don’t know

31. When you are at home, what percentage of your long distance calls do you make using your cell phone? (X ONE Box)

1 � None 2 � Less than half 3 � About half 4 � More than half 5 � All

32. Which cell phone brand do you use most (the phone itself, not the service provider)? (X ONE Box) 1 � Kyocera 3 � Motorola 5 � Samsung 7 � Don't know 2 � LG 4 � Nokia 6 � SonyEricsson 8 � Other

33. How do you typically pay for your cell phone service? (X ALL That Apply) 1 �Pay a monthly bill 3 �Buy additional minutes using a credit card 2 �Buy prepaid cards with a fixed number of minutes 4 �Buy additional minutes using another payment method

34. Do you currently use text messaging, email, the Internet, or other wireless data services, from a cell phone, PDA or pager? (X ALL That Apply)

1 � No � (Skip To Qu. 35b) 2 � Yes, over my cell phone 3 � Yes, over my PDA /smartphone � (Continue) 4 � Yes, over some other device (e.g., Two-Way Pager, Blackberry)

35a. Indicate in Column “A” for each wireless data service, if you are currently doing it at least once a week, less than once a week or not doing it at all. (X ONE Box For EACH Wireless Service In Column “A”)

35b. In Column “B”, for those items that you are not currently doing through a wireless data service, please indicate if “A” “B” you would someday be interested in doing it.

(X ONE Box For EACH In Column “B”) Do At Least Once A Week

Do Less Than Once A Week

Not Doing It At All

Someday Interested In Doing

Use wireless data service to . . . (X ONE Box For EACH In Column A) Yes No Read news ..................................................................................... 1 � 2 � 3 � 1 � 0 � Check the weather ......................................................................... 1 � 2 � 3 � 1 � 0 � Look up directions or maps............................................................ 1 � 2 � 3 � 1 � 0 � Research entertainment (restaurants, movie times, etc.).............. 1 � 2 � 3 � 1 � 0 �

Receive flight status....................................................................... 1 � 2 � 3 � 1 � 0 � Receive sports scores/updates...................................................... 1 � 2 � 3 � 1 � 0 � Check stock quotes........................................................................ 1 � 2 � 3 � 1 � 0 � Check financial accounts ............................................................... 1 � 2 � 3 � 1 � 0 � Messaging (IM, SMS, or MMS)...................................................... 1 � 2 � 3 � 1 � 0 �

Send or receive e-mail ................................................................... 1 � 2 � 3 � 1 � 0 � Send or receive pictures ................................................................ 1 � 2 � 3 � 1 � 0 � Play games .................................................................................... 1 � 2 � 3 � 1 � 0 � Download or stream music files..................................................... 1 � 2 � 3 � 1 � 0 � Download or stream video files...................................................... 1 � 2 � 3 � 1 � 0 �

Download ring tones ...................................................................... 1 � 2 � 3 � 1 � 0 � Search telephone directories (e.g., yellow pages) ........................ 1 � 2 � 3 � 1 � 0 � Research products for purchase.................................................... 1 � 2 � 3 � 1 � 0 � Purchase event tickets (movies, sports, concerts, etc.) ............... 1 � 2 � 3 � 1 � 0 � Check medical information (appointments, drugs, etc.) ................ 1 � 2 � 3 � 1 � 0 �

Manage web-based personal information (calendar, addresses)... 1 � 2 � 3 � 1 � 0 �

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36. Which, if any, of the following describes you or your spouse? (X ALL That Apply) 1 � Own a small business (fewer than 50 employees)

2 � Operate a business from home 3 � Operate a business from outside your home 4 � Have a home office

5 � Have a formal arrangement with an employer to work from home one or more days per week (i.e., a telecommuter)

6 � Bring work home to do outside normal business hours 7 � None of the above

37. Do you use a computer at or for work? 1 �Yes 2 � No

38. When, if ever, do you plan to buy a computer (or another computer) for your home? (X ONE Box) 1 �In the next year 4 �3 years or longer � (Continue) 2 �In 1-2 years � (Continue) 5 �Never 3 �In 2-3 years 6 �Don’t know � (Skip To Qu. 41)

39. If you do buy a computer for your home, would this computer be . . .? (X ONE Box) 1 � A first computer 2 � A replacement computer 3 � An additional computer

40. What is the most you'd be willing to pay for a new computer, including a monitor? (X ONE Box) 01 � Less than $250 04 � $750 - $999 07 � $1,500 - $1,749 10 � $2,250 - $2,499 02 � $250 - $499 05 � $1,000 - $1,249 08 � $1,750 - $1,999 11 � $2,500 or more 03 � $500 - $749 06 � $1,250 - $1,499 09 � $2,000 - $2,249 12 � Would not purchase at any price

41. How many computers are CURRENTLY OWNED by you or other members of your household? (Do not include employer-provided PCs) (X ONE Box)

0 � None � (Skip To Qu. 52) 1 � 1 Computer 3 � 3 Computers 2 � 2 Computers

� (Continue) 4 � 4 or more computers

� (Continue)

Please answer questions 42 through 50 about the one computer BOUGHT MOST RECENTLY in your household.

42. Please indicate in what year your household purchased the computer you or someone in your household bought most recently. (X ONE Box)

Before 1999 In 1999 In 2000 In 2001 In 2002 In 2003 In 2004 In 2005 1 � 2 � 3 � 4 � 5 � 6 � 7 � 8 �

43. Is the computer you or someone in your household bought most recently a desktop or a laptop? (X ONE Box) 1 � Desktop 2 � Laptop

44. What brand of computer did you or someone in your household buy most recently? (X ONE Box) 01 � Acer 04 � Compaq 07 � Fujitsu 10 � Packard Bell 13 � Toshiba 02 � Apple/Macintosh 05 � Dell 08 � Gateway 11 � Panasonic 14 � Other 03 � IBM 06 � eMachines 09 � Hewlett-Packard 12 � Sony 15 � Don't know

45. Thinking about your household’s most recent computer, where did you get it from? (X ONE Box) 01 � Discount retailer (e.g., Wal-Mart) 07 � Electronics store (e.g., Best Buy, Circuit City) 02 � Membership club (e.g., Sam's, BJ's) 08 � Direct from manufacturer (e.g., Dell, Apple) 03 � Classified (e.g., Newspaper, Craiglist.org) 09 � Online retailer (e.g., Amazon.com, eBay) 04 � Computer store (e.g., CompUSA) 10 � From family or a friend 05 � Catalog (e.g., PC Warehouse) 11 � Other 06 � Office supply store (e.g., Staples) 12 � Don’t know

46. Thinking still about the computer you or someone in your household bought most recently, how did you buy it? (X ONE Box)

1 � Visiting location in person 3 � Online 5 � Other 2 � Through the mail 4 � Over the telephone 6 � Don’t know

47. Which of the following best describes the hardware of the last computer you or someone in your household bought most recently? (X ONE Box)

1 � Intel 3 � AMD 5 � Don't know 2 � Macintosh 4 � Other

48. What operating system does the last computer you or someone in your household bought most recently now use? (X ONE Box)

01 � Windows XP 05 � Windows NT 09 � Linux/Linspire 02 � Windows XP Media center edition 06 � Windows ME 10 � Other 03 � Windows 2000 07 � Mac osX 11 � Don't know 04 � Windows 95/98 or earlier 08 � Mac OS9

49. What, if any, Apple computers do you have in your household? (X ALL That Apply) 0 � None 2 � PowerMac G5 4 � eMac/iMac 6 � MacMini 1 � PowerMac G4 3 � PowerBook 5 � iBook 7 � Other/Don’t know

50. For each type of computer hardware listed below, please indicate whether the computer you or someone in your household bought most recently is connected to that device. (X ALL That Apply)

01 � Color printer 02 � Laser printer 03 � Photo printer (uses photo

paper) 04 � Multi-function device

(includes printer, scanner copier, etc. in one)

05 � Flat panel monitor (LCD) 06 � Scanner 07 � Webcam or PC-based camera 08 � Speakers 09 � CD ROM drive 10 � DVD drive

11 � Writeable CD drive (i.e., CD burner)

12 � Writeable DVD drive (e.g., DVD burner)

13 � Microphone 14 � External storage device

(e.g., Seagate, Sony) 15 � None of the above

51. How frequently do you typically use a computer at home? (X ONE Box) 1 � Daily 3 � A few times a week 5 � A few times a month 7 � Less than once a month 2 � A few times a day 4 � About weekly 6 � About monthly 8 � Never

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52. Which of the following activities do you typically use a computer for? (X ALL That Apply) 01 � Connect to/access an employer’s computer

network 02 � Help run a business conducted from your home 03 � Work at home for your employer 04 � Create or edit graphics 05 � Edit or manage personal photos 06 � Create home videos 07 � Create photo slideshows 08 � View DVDs 09 � Write (burn) audio CDs 10 � Write (burn) data CDs or DVD’s 11 � Back up files

12 � Copy (rip) audio CDs or DVD’s (copy from CD to computer)

13 � Use educational software 14 � Manage personal or family finances 15 � Watch live TV programs 16 � Record TV programs 17 � Play computer games 18 � Store and update personal healthcare information 19 � Scan for viruses 20 � Store/Listen to MP3’s 21 � Listen to CDs 22 � None of the above

53. How often do you go online? This includes access from home, work, or elsewhere to an online service, the Internet, or the World Wide Web. (X ONE Box)

1 � Don’t have online access at all 5 � Several times a month 2 � Have access but never use

� (Continue) 6 � About once a week � (Skip to

3 � Less often than once a month � (Skip to 7 � Several times a week Qu. 55) 4 � About once a month Qu. 55) 8 � Daily (weekdays and weekend)

54. When do you think you will go online? (X ONE Box) 1 � Within the next 6 months 3 � 1 year to less than 18 months from now 5 � 2 years or more from now 2 � 6 months to less than 1 year from now 4 � 18 months to less than 2 years from now 6 � Never

All those completing Qu. 54, please Skip To Qu. 76 55. How long have you been going online? (X ONE Box) 1 � Less than 1 year 4 � 3 years to less than 4 years 7 � 6 years to less than 7 years 2 � 1 year to less than 2 years 5 � 4 years to less than 5 years 8 � 7 years to less than 8 years 3 � 2 years to less than 3 years 6 � 5 years to less than 6 years 9 � 8 years or more 56. How many hours in a typical week do you spend ACTIVELY ONLINE from the following locations? (X ONE Box For

EACH) No 1-4 5-9 10-14 15-19 20-24 25+ Access 0 hours Hours Hours Hours Hours Hours Hours Home...................................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � Work ....................................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � School..................................................... + � 0 � 1 � 2 � 3 � 4 � 5 � 6 � 57. How many hours each week do you spend ACTIVELY ONLINE (from ALL locations) for each of the following?

(X ONE Box For EACH) 1-4 5-9 10-14 15-19 20-24 25+ Don’t 0 hours Hours Hours Hours Hours Hours Hours Know Home...................................................... 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � Work ....................................................... 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 � School..................................................... 0 � 1 � 2 � 3 � 4 � 5 � 6 � 7 �

58. What kind of Internet connection do you usually use at home? (X ALL That Apply) + � I don’t connect from home � (Skip To Qu. 60) 1 � Cable modem 3 � Dial-up modem 5 � WebTV/MSNTV/AOLTV 7 � Other 2 � DSL or ADSL 4 � Satellite 6 � Fixed wireless 8 � Don’t know 59. Which company or companies provide you access to the Internet at home? (X ALL That Apply) 01 � Adelphia 02 � AOL (America Online) 03 � AT&T WorldNet 04 � BellSouth 05 � Charter 06 � Comcast 07 � CompuServe 08 � Cox

09 � EarthLink/MindSpring 10 � Employer 11 � Local cable company not listed above 12 � Local phone company not listed above 13 � MSN (Microsoft Network) 14 � Optimum Online (Cablevision) 15 � PeoplePC 16 � Qwest

17 � Road Runner (Time Warner Cable)

18 � SBC/Yahoo! 19 � School or university 20 � United Online (includes Juno,

NetZero and BlueLight) 21 � Verizon 22 � None of the above

60. How soon do you plan to get high speed Internet access (such as DSL or cable modem) for your home? (X ONE Box) 1 � Already have high speed Internet access at home 4 � 1 year to less than 2 years 2 � Within the next 6 months 5 � 2 or more years from now 3 � 6 months to less than 1 year 6 � Never 61. A home network allows you to share an Internet connection among multiple PC’s or go online from multiple rooms of

the house. Home networks also allow PCs to share a printer or connect to other devices, including stereos and TVs in the home. Do you have a home network? (X ONE Box)

1 � Yes � (Continue) 2 � No � (Skip to Qu. 63) 3 � Don’t know � (Skip to Qu. 63) 62. What kind of home network do you have? (X ONE Box)� 1 � Ethernet 3 � Powerline (e.g. HomePlug AV) 5 � Mixture of wired and wireless 7 � Don’t know 2 � Wireless 4 � HomePNA 6 � Other

63. What kind of Internet connection do you usually use at work? (X ONE Box) + � I don’t connect from work 01 � Cable modem 02 � DSL or ADSL 03 � Dial-up modem

04 � A fast (faster than 56k) connection, but I don’t know what kind

05 � A slow (56k or slower) connection, but I don’t know what kind

06 � Satellite

07 � WebTV/MSNTV/AOLTV 08 � Fixed wireless 09 � T1/T3 10 � Other 11 � Don’t know

64. Which Internet browser do you use most frequently? (X ONE Box) 1 � Netscape 3 � AOL 5 � Opera 7 � Other browser 2 � Internet Explorer 4 � Firefox/Mozilla 6 � Safari 8 � Don’t know

65. Which of the following all-purpose portal sites and search engines do you use at least once a week? (X ALL That Apply)

00 � None 02 � AOL 04 � Excite 06 � Lycos 08 � Netscape 10 � ISP Page (not listed here) 01 � AskJeeves 03 � A9.com 05 � Google 07 � MSN 09 � Yahoo! 11 � Other

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66. Which of the following websites do you visit at least once a week? (X ALL That Apply) 01 � HGTV 04 � CNN 06 � New York Times 08 � WebMD 10 � Wall Street Journal 02 � Food Network 05 � ESPN 07 � MTV 09 � Your local newspaper 11 � Weather Channel 03 � CNET 67a. In Col. “A”, please indicate how often you visit/use each of the following sites. (X ONE Box For Each Site in Col. “A”) 67b. In Col. “B”, on days you visit these sites, how long do you typically spend at these sites? (X ONE Box In Col.“B”)

“A” “B” How Often How long per day

Daily

A Few Times

Per Week

A Few Times A Month

Or Less Never

Less Than An

Hour

An Hour

Or More Daily newspaper sites................................................................................. 1 � 2 � 3 � 4 � 1 � 2 � Magazine sites............................................................................................ 1 � 2 � 3 � 4 � 1 � 2 � Movie studio or film sites (e.g., Starwars.com, MGM.com)........................ 1 � 2 � 3 � 4 � 1 � 2 � Pay Movie sites (e.g., Apple iTunes).......................................................... 1 � 2 � 3 � 4 � 1 � 2 � Movie times, locations and reviews ............................................................ 1 � 2 � 3 � 4 � 1 � 2 � Music sites (e.g., record label, artist, music downloads) ........................... 1 � 2 � 3 � 4 � 1 � 2 � Games sites (e.g., Yahoo! Games, EA.com, Gamespot.com) .................. 1 � 2 � 3 � 4 � 1 � 2 � Local/city guide sites................................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Sports sites (e.g., ESPN, nfl.com, redsox.com) ......................................... 1 � 2 � 3 � 4 � 1 � 2 � National news sites (e.g., cnn.com)............................................................ 1 � 2 � 3 � 4 � 1 � 2 � TV sites other than news (e.g., MTV, NBC, HBO)...................................... 1 � 2 � 3 � 4 � 1 � 2 � Financial provider sites (e.g., Bank of America, E*TRADE) ....................... 1 � 2 � 3 � 4 � 1 � 2 � Financial content sites (e.g., Yahoo! Finance, Motley Fool)....................... 1 � 2 � 3 � 4 � 1 � 2 � Adult entertainment sites ............................................................................ 1 � 2 � 3 � 4 � 1 � 2 � Photo-sharing sites (e.g., Shutterfly.com, Snapfish.com) .......................... 1 � 2 � 3 � 4 � 1 � 2 � Internet Yellow Pages / phone directories .................................................. 1 � 2 � 3 � 4 � 1 � 2 � Comparison shopping sites (e.g., shopping.com, BizRate)........................ 1 � 2 � 3 � 4 � 1 � 2 � Customer rating sites (e.g., Zagat, epinions).............................................. 1 � 2 � 3 � 4 � 1 � 2 � Government non-health agency sites (e.g., IRS) ....................................... 1 � 2 � 3 � 4 � 1 � 2 � Job or career information sites (e.g., monster.com) ................................... 1 � 2 � 3 � 4 � 1 � 2 � Discussion boards or chat rooms ............................................................... 1 � 2 � 3 � 4 � 1 � 2 � Fantasy sports sites.................................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Technology news and reviews sites (e.g., CNET.com).............................. 1 � 2 � 3 � 4 � 1 � 2 � Automotive sites (e.g., Edmunds.com, AudiWorld.com, Chevrolet.com) ... 1 � 2 � 3 � 4 � 1 � 2 � Travel sites (e.g., LonelyPlanet.com, SmarterTravel.com, Expedia.com) . 1 � 2 � 3 � 4 � 1 � 2 �

68a. In Col. “A”, please indicate how often you do each of the following things online. (X ONE Box For EACH in Col.“A”) 68b. In Col. “B”, on days you do this activity, how long do you typically do the activity? (X ONE Box In Col.“B”)

“A” “B” How Often How long per day

Daily

A Few Times

Per Week

A Few Times A Month

Or Less Never Less Than An Hour

An Hour Or More

Use e-mail................................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Publish your own web pages...................................................... 1 � 2 � 3 � 4 � 1 � 2 � Use web-based e-mail (e.g., Hotmail) ........................................ 1 � 2 � 3 � 4 � 1 � 2 � Use social networking sites (e.g., Friendster, MySpace) ........... 1 � 2 � 3 � 4 � 1 � 2 � Play games alone ....................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Play games with others .............................................................. 1 � 2 � 3 � 4 � 1 � 2 � Bid in online auctions.................................................................. 1 � 2 � 3 � 4 � 1 � 2 � Sell in online auctions................................................................. 1 � 2 � 3 � 4 � 1 � 2 � Check stock, mutual fund, or bond quotes ................................. 1 � 2 � 3 � 4 � 1 � 2 � Use instant messaging ............................................................... 1 � 2 � 3 � 4 � 1 � 2 � Send electronic greeting cards................................................... 1 � 2 � 3 � 4 � 1 � 2 � Listen to podcasts....................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Research products for purchase ................................................ 1 � 2 � 3 � 4 � 1 � 2 � Purchase products...................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Contact a company’s customer service by email ....................... 1 � 2 � 3 � 4 � 1 � 2 � Contact a company’s customer service by online chat .............. 1 � 2 � 3 � 4 � 1 � 2 � Send photos via email ................................................................ 1 � 2 � 3 � 4 � 1 � 2 � Receive photos via email............................................................ 1 � 2 � 3 � 4 � 1 � 2 � Listen to internet radio/streaming audio ..................................... 1 � 2 � 3 � 4 � 1 � 2 � Watch internet video/streaming video ........................................ 1 � 2 � 3 � 4 � 1 � 2 � Download music files you pay for (e.g., iTunes)......................... 1 � 2 � 3 � 4 � 1 � 2 � Download music files for free (e.g., BitTorrent) .......................... 1 � 2 � 3 � 4 � 1 � 2 � Download movies you pay for (e.g., Movielink).......................... 1 � 2 � 3 � 4 � 1 � 2 � Download movies for free........................................................... 1 � 2 � 3 � 4 � 1 � 2 � Use peer-to-peer file sharing applications.................................. 1 � 2 � 3 � 4 � 1 � 2 � Track packages from shipping carriers ...................................... 1 � 2 � 3 � 4 � 1 � 2 � Gamble or place bets online....................................................... 1 � 2 � 3 � 4 � 1 � 2 � Look up classifieds ..................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Post or respond to personal ads (e.g., Craig’s List) ................... 1 � 2 � 3 � 4 � 1 � 2 � Take an online education course................................................ 1 � 2 � 3 � 4 � 1 � 2 � Research for free products or coupons (i.e., samples) .............. 1 � 2 � 3 � 4 � 1 � 2 � Enter competitions or sweepstakes............................................ 1 � 2 � 3 � 4 � 1 � 2 � Participate in an online survey.................................................... 1 � 2 � 3 � 4 � 1 � 2 �

List continued on next page �

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“A” “B” How Often How long per day

Question 68 continued:

Daily

A Few Times

Per Week

A Few Times A Month Or Less Never

Less Than An Hour

An Hour Or More

Make donations online................................................................. 1 � 2 � 3 � 4 � 1 � 2 � Publish or maintain a Weblog (blog)............................................ 1 � 2 � 3 � 4 � 1 � 2 � Read blogs................................................................................... 1 � 2 � 3 � 4 � 1 � 2 � Use RSS (really simple syndication) feeds.................................. 1 � 2 � 3 � 4 � 1 � 2 � Talk to someone using voice IM (e.g., Sky/e, Yahoo!Voice) ....... 1 � 2 � 3 � 4 � 1 � 2 � 69. Please indicate whether you have done the following activities at each type of government Web site (federal, state, or

local) in the past 12 months. (X ALL That Apply In EACH Row) Done In Past 12 Months Federal

Govt. Website

State Website

Local Govt. Website

Not Done In Past

12 Months Research official government information or statistics ......................... 01 � 01 � 01 � 01 � Get information regarding eligibility for services or benefits ................. 02 � 02 � 02 � 02 � Get information regarding public hearings or meetings........................ 03 � 03 � 03 � 03 � Get employment-related information or apply for a government job .... 04 � 04 � 04 � 04 � Get information about recreation and/or opportunities ......................... 05 � 05 � 05 � 05 � Get information about a security, health or safety issue....................... 06 � 06 � 06 � 06 � Get information about education........................................................... 07 � 07 � 07 � 07 � Get information about real estate or housing........................................ 08 � 08 � 08 � 08 � Apply online for services or benefits (e.g., Social Security, Medicaid) . 09 � 09 � 09 � 09 � Download or print out a government form ............................................ 10 � 10 � 10 � 10 � Order consumer publications (e.g., National Park Guide) .................... 11 � 11 � 11 � 11 � Renew a license or vehicle registration online...................................... 12 � 12 � 12 � 12 � Pay a parking ticket............................................................................... 13 � 13 � 13 � 13 � Pay a tax bill.......................................................................................... 14 � 14 � 14 � 14 � Contact public or elected officials ......................................................... 15 � 15 � 15 � 15 � 70. Have you ever bought anything online and actually paid for the product or service online? 1 � Yes � (Continue) 0 � No � (Skip to Qu. 74a) 71. When did you start purchasing products or services online? (X ONE Box) 1 � Less than 1 year ago 4 � 3 years to less than 4 years ago 7 � 6 years to less than 7 years ago 2 � 1 year to less than 2 years ago 5 � 4 years to less than 5 years ago 8 � 7 years to less than 8 years ago 3 � 2 years to less than 3 years ago 6 � 5 years to less than 6 years ago 9 � 8 years ago or more 72. Have you bought anything online in the last 3 months (actually paid for the product or service online)?

(X ALL That Apply) 1 � Yes, from home 3 � Yes, from some other location � (Continue) 2 � Yes, from work

� (Continue) 4 � No � (Skip To Qu. 73b)

73a. In total, how much have you spent online in the last 3 months? (X ONE Box Under Column “A”) 73b. How much do you expect to spend online in the next 3 months? (X ONE Box Under Column “B”) “A” “B” Total Spent Online Total Expect To Spend In Last 3 Months Online In Next 3 Months $0 ........................................................................................................— 0 � $1 to $50 ........................................................................................... 1 � 1 � $51 to $100 ....................................................................................... 2 � 2 � $101 to $250 ..................................................................................... 3 � 3 � $251 to $500 ..................................................................................... 4 � 4 � $501 to $1,000 .................................................................................. 5 � 5 � $1,001 or more.................................................................................. 6 � 6 � 74a. Please indicate which, if any, of the types of products listed below you have ever RESEARCHED online.

(X ALL That Apply In Column “A”) 74b. Please indicate when, if ever, you LAST PURCHASED ONLINE each of the types of products listed below.

(X ONE Box For EACH Under Column “B”) “A” “B”

Ever

Researched Online

Purchased Online Within the LAST

3 MONTHS

Purchased Online

More Than 3 Months Ago

Never Purchased

Online Software....................................................... 01 � 1 � 2 � 3 � Books ........................................................... 02 � 1 � 2 � 3 � Music............................................................ 03 � 1 � 2 � 3 � Videos/DVDs................................................ 04 � 1 � 2 � 3 � Event tickets................................................. 05 � 1 � 2 � 3 �

Office supplies ............................................. 06 � 1 � 2 � 3 � General apparel/clothing.............................. 07 � 1 � 2 � 3 � Footwear ...................................................... 08 � 1 � 2 � 3 � Clothing accessories.................................... 09 � 1 � 2 � 3 � Jewelry......................................................... 10 � 1 � 2 � 3 � List continued on next page �

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Question 74 continued: “A” “B”

Ever

Researched Online

Purchased Online

Within the LAST 3 MONTHS

Purchased Online

More Than 3 Months Ago

Never Purchased

Online Baby/Children’s products (including

clothing and accessories, but not toys)........... 11 � 1 � 2 � 3 � Food and beverages/groceries .......................... 12 � 1 � 2 � 3 � Flowers/cards/gifts ............................................. 13 � 1 � 2 � 3 � Linens/home décor/furniture .............................. 14 � 1 � 2 � 3 � Small appliances ................................................ 15 � 1 � 2 � 3 �

Major appliances ................................................ 16 � 1 � 2 � 3 � Tools/hardware/garden supplies........................ 17 � 1 � 2 � 3 � Automobiles ....................................................... 18 � 1 � 2 � 3 � Auto parts........................................................... 19 � 1 � 2 � 3 � Computer hardware ........................................... 20 � 1 � 2 � 3 � Consumer electronics ........................................ 21 � 1 � 2 � 3 � Video games ...................................................... 22 � 1 � 2 � 3 � Toys ................................................................... 23 � 1 � 2 � 3 � Sporting goods ................................................... 24 � 1 � 2 � 3 � Health and beauty products ............................... 25 � 1 � 2 � 3 �

Nonprescription (e.g., over-the-counter) drugs.. 26 � 1 � 2 � 3 � Airline tickets ...................................................... 27 � 1 � 2 � 3 � Car rentals.......................................................... 28 � 1 � 2 � 3 � Hotel reservations .............................................. 29 � 1 � 2 � 3 � Phone, wireless, or internet service ................... 30 � 1 � 2 � 3 � Cable or Satellite TV service.............................. 31 � 1 � 2 � 3 �

75a. Please indicate in Col. “A” when you or someone in your household last performed each of the following financial activities online. (X ONE Box For EACH In Col. “A”)

75b. For each activity, please indicate in Col. “B” whether you or someone in your household will do, or continue to do, any of these things online in the next 12 months. (X ONE Box For EACH In Col. “B”)

“A” “B”

Last Done ONLINE? Will Do ONLINE

IN NEXT 12 MONTHS?

Within the

LAST 3 MONTHS

Between 3 MONTHS

and a YEAR

More Than A YEAR AGO

Never Done

Online Yes, Will

Do No, Will Not Do

Track stocks, mutual funds or bonds .................................................. 1 � 2 � 3 � 0 � 1 � 0 � Buying or selling stocks ...................................................................... 1 � 2 � 3 � 0 � 1 � 0 � Buying or selling mutual funds............................................................ 1 � 2 � 3 � 0 � 1 � 0 � Buying or selling bonds....................................................................... 1 � 2 � 3 � 0 � 1 � 0 � Make transfers between bank accounts ............................................. 1 � 2 � 3 � 0 � 1 � 0 � Receive bills in your email box ........................................................... 1 � 2 � 3 � 0 � 1 � 0 � View bills (going to a web site to see a bill online) ............................. 1 � 2 � 3 � 0 � 1 � 0 � Pay bills at biller’s own site (e.g., gas company, phone company,

credit card company) ....................................................................... 1 � 2 � 3 � 0 � 1 � 0 � Pay bills at a bank’s/credit union’s site ............................................... 1 � 2 � 3 � 0 � 1 � 0 � Pay bills at non-financial bill pay site (e.g., US Postal Service,

CheckFree, Yahoo!)......................................................................... 1 � 2 � 3 � 0 � 1 � 0 � Look up bank account balances ......................................................... 1 � 2 � 3 � 0 � 1 � 0 � Look up investment account balances................................................ 1 � 2 � 3 � 0 � 1 � 0 � File taxes online .................................................................................. 1 � 2 � 3 � 0 � 1 � 0 �

76. What is the make of the vehicle that you drive most often? (X ONE Box) 00 � I don’t own a car � (Skip To Qu. 79) 01 � Acura 08 � Dodge 15 � Jaguar 22 � Mercury 29 � Saturn 02 � Audi 09 � Ford 16 � Jeep 23 � Mini 30 � Scion 03 � BMW 10 � GMC 17 � Kia 24 � Mitsubishi 31 � Subaru 04 � Buick 11 � Honda 18 � Lexus 25 � Nissan 32 � Toyota 05 � Cadillac 12 � Hummer 19 � Lincoln 26 � Pontiac 33 � Volkswagen 06 � Chevrolet 13 � Hyundai 20 � Mazda 27 � Porsche 34 � Volvo 07 � Chrysler 14 � Infiniti 21 � Mercedes-Benz 28 � Saab 35 � Other make

77. Please tell us how much you agree or disagree with the following statements. (X ONE Box For EACH)

Strongly Strongly Disagree Agree I am satisfied by the vehicle I drive most often .............................................. 1 � 2 � 3 � 4 � 5 � I am proud of the vehicle I drive most often ................................................... 1 � 2 � 3 � 4 � 5 � I am thrilled by the vehicle I drive most often................................................. 1 � 2 � 3 � 4 � 5 � I am an auto enthusiast ................................................................................. 1 � 2 � 3 � 4 � 5 � 78. Which of the following best describes the type of vehicle you drive most often? (X ONE Box) 01 � Convertible 03 � Coupe (2 door) 05 � Hatchback 07 � Sedan (4 door) 09 � Wagon 02 � SUV 04 � Truck 06 � Minivan 08 � Van 10 � Other

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79. Below is a list of statements which may or may not be used to describe your attitudes towards product purchasing and lifestyle. Please indicate to what extent you agree with each statement by placing an "X" in a box from "1" to "5" where "1" means that you “strongly disagree” and "5" means that you “strongly agree”. (X ONE Box For EACH Statement) Strongly Strongly

Disagree Agree I like to shop around before making a purchase............................................ 1 � 2 � 3 � 4 � 5 � If I really want something I will buy it on credit rather than wait..................... 1 � 2 � 3 � 4 � 5 � Price is more important to me than brand names.......................................... 1 � 2 � 3 � 4 � 5 � Owning the best brand is important to me ..................................................... 1 � 2 � 3 � 4 � 5 � I am influenced by what's hot and what's not................................................. 1 � 2 � 3 � 4 � 5 � I am more comfortable dealing with people when I shop or bank.................. 1 � 2 � 3 � 4 � 5 � I don't bother with mail-in rebates or saving coupons.................................... 1 � 2 � 3 � 4 � 5 � I would pay more for products consistent with an image I like....................... 1 � 2 � 3 � 4 � 5 � When I find a brand I like, I stick to it ............................................................. 1 � 2 � 3 � 4 � 5 � I like to research products online and purchase them offline......................... 1 � 2 � 3 � 4 � 5 � I would pay more for products that save me time and hassles...................... 1 � 2 � 3 � 4 � 5 � I’m concerned that I won’t have enough money to retire ............................... 1 � 2 � 3 � 4 � 5 � I consider myself to be in very good physical condition................................. 1 � 2 � 3 � 4 � 5 � I'm always willing to try or do new things ....................................................... 1 � 2 � 3 � 4 � 5 � I am a natural leader - people always listen to my opinion ............................ 1 � 2 � 3 � 4 � 5 � It is important to me to have a daily routine .................................................. 1 � 2 � 3 � 4 � 5 � I’m annoyed by the amount of advertising today ........................................... 1 � 2 � 3 � 4 � 5 � I go away on vacation more often than other people do................................ 1 � 2 � 3 � 4 � 5 � I am concerned about my personal health..................................................... 1 � 2 � 3 � 4 � 5 � Advertisements help me decide what to buy ................................................. 1 � 2 � 3 � 4 � 5 � I always try to make the best of every situation ............................................. 1 � 2 � 3 � 4 � 5 � I often tell my friends about products that interest me ................................... 1 � 2 � 3 � 4 � 5 � I rely a lot on recommendations from friends or family when making

purchases ................................................................................................... 1 � 2 � 3 � 4 � 5 �

80. For each retailer listed below, please select each retailer you have shopped at (either online, at the physical store, by catalog, etc.) in the last 30 days. (X ALL That Apply)

01 � Amazon 02 � Barnes & Noble 03 � Best Buy 04 � Borders 05 � Circuit City 06 � Costco

07 � CVS 08 � eBay 09 � Eddie Bauer 10 � Hallmark 11 � Home Depot 12 � JCPenney

13 � Kmart 14 � Kohl’s 15 � Lands’ End 16 � LL Bean 17 � Lowe’s 18 � Office Depot

19 � OfficeMax 20 � RadioShack 21 � Sam’s Club 22 � Sears 23 � Staples 24 � Target

25 � Toys “R” Us 26 � Walgreens 27 � Wal-Mart 28 � None of these

81. Please indicate how frequently you have typically used the following sources IN THE PAST 12 MONTHS to research health-related information or to answer health-related questions? (X ONE Box For EACH)

At Least A Few Times About Less Than Not Daily Weekly A Month Monthly Monthly At All Doctor or other health care professional................................1 � 2 � 3 � 4 � 5 � 6 � General health/fitness Web sites (e.g., WebMD)...................1 � 2 � 3 � 4 � 5 � 6 � Government health Web site (e.g., CDC.gov, NIH.gov) ........1 � 2 � 3 � 4 � 5 � 6 � Disease association Web sites (e.g., cancer.org)..................1 � 2 � 3 � 4 � 5 � 6 � Your health plan/HMO Web site ............................................1 � 2 � 3 � 4 � 5 � 6 � Drug or medical device Web sites (e.g., celebrex.com) ........1 � 2 � 3 � 4 � 5 � 6 �

82a. Please indicate in Column "A", how frequently you have performed each of the following activities ONLINE in the past 12 months. (X ONE Box In EACH Row For Column “A”)

82b. Please indicate in Column "B", how frequently you have performed each of the following activities OFFLINE (not on the Internet) in the past 12 months. (X ONE Box For EACH Row For Column “B”)

In Past 12 Months “A”: Done ONLINE “B”: Done OFFLINE At

Least Monthly

Less Than

Monthly Never

At Least

Monthly

Less Than

Monthly Never Researched a specific medical condition....................... 1 � 2 � 3 � 1 � 2 � 3 � Researched a specific drug/medication ......................... 1 � 2 � 3 � 1 � 2 � 3 � Researched health insurance providers ........................ 1 � 2 � 3 � 1 � 2 � 3 � Applied for health insurance........................................... 1 � 2 � 3 � 1 � 2 � 3 � Purchased prescription medication for your own use .... 1 � 2 � 3 � 1 � 2 � 3 � Researched doctors’ or hospitals’ cost .......................... 1 � 2 � 3 � 1 � 2 � 3 � Researched a doctor’s or hospital’s quality ................... 1 � 2 � 3 � 1 � 2 � 3 �

83. Which of the following name brand prescription (Rx) medications are you currently taking? (X All That Apply) 00 � I am not currently taking any prescription medications 01 �Allegra 02 �Ambien 03 �Bextra 04 �Celebrex 05 �Cialis 06 �Clarinex 07 �Cozaar

08 �Crestor 09 �Diflucan 10 �Diovan 11 �Effexor 12 �Elidel 13 �Flonase 14 �Flovent

15 �Fosamax 16 �Glucophage 17 �Levitra 18 �Lexipro 19 �Lipitor 20 �Lotrel 21 �Lunesta

22 �Mevacor 23 �Nexium 24 �Norvasc 25 �Paxil/Paxil CR 26 �Pravachol 27 �Premarin/Prempro 28 �Prevacid

29�Prozac/Serafem 30�Remicade 31�Singulair 32�Viagra 33�Wellbutrin 34�Zetia 35�Zocor

36 �Zoloft 37 �Zyprexa 38 �Zyrtec 39 �Other branded drug(s) 40 �Other non-branded

(generic) drugs

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84a. For each of the following diseases or medical conditions you have been diagnosed with, please indicate in Column “A” how long you have been diagnosed with that condition. If you have not been diagnosed with the condition, simply leave the row blank. (X ONE Box For EACH Disease/Condition In Col. “A”)

84b. In Column "B", indicate whether you currently receive treatment or take medication to manage the condition. (X ALL That Apply In Col. “B”)

“A” “B” Diagnosed

With Condition Less

Than 6 Months

Ago

6 Or More

Months Ago

Currently Receive

Treatment Allergies .......................................... 1 � 2 � 01 � Arthritis............................................ 1 � 2 � 02 � Migraine headaches ....................... 1 � 2 � 03 � Other chronic pain .......................... 1 � 2 � 04 � Asthma............................................ 1 � 2 � 05 � Chronic Obstructive Pulmonary

Disease (COPD).......................... 1 � 2 � 06 � Other respiratory condition (e.g.,

emphysema)................................ 1 � 2 � 07 � Bladder/urinary conditions .............. 1 � 2 � 08 � Cancer ............................................ 1 � 2 � 09 � High cholesterol .............................. 1 � 2 � 10 � Congestive heart failure.................. 1 � 2 � 11 � High blood pressure ....................... 1 � 2 � 12 � Other heart condition ...................... 1 � 2 � 13 � Diabetes.......................................... 1 � 2 � 14 � Depression/anxiety ......................... 1 � 2 � 15 �

“A” “B” Diagnosed

With Condition Less

Than 6 Months

Ago

6 Or More

Months Ago

Currently Receive

Treatment Other mood disorder (e.g., ADHD).. 1 � 2 � 16 � Erectile dysfunction ......................... 1 � 2 � 17 � Gastrointestinal (e.g., IBS, acid

reflux, ulcer) .................................. 1 � 2 � 18 � Hepatitis........................................... 1 � 2 � 19 � Multiple sclerosis ............................. 1 � 2 � 20 � Osteoporosis ................................... 1 � 2 � 21 � Skin disorder (e.g., psoriasis,

eczema)......................................... 1 � 2 � 22 � Thyroid condition ............................. 1 � 2 � 23 � Weight problem/obesity................... 1 � 2 � 24 � Substance abuse............................. 1 � 2 � 25 � Physical disability that impedes

mobility/walking ............................. 1 � 2 � 26 � Other disease/medical condition ..... 1 � 2 � 27 � Not diagnosed with ANY

disease/medical conditions ...... 1 � 2 � 28 �

85. Which, if any, of the following health insurers is the provider of your primary health care plan? (X ALL That Apply) 00 �Don’t have insurance 01 �Aetna 02 �Anthem (BCBS) 03 �BCBS of Tenn. 04 �BCBS of N. Carolina 05 �BCBS of Florida 06 �Blue Shield of Calif.

07 �CareFirst (BCBS) 08 �CIGNA 09 �Empire (BCBS) 10 �GroupHealth

Cooperative 11 �Harvard Pilgrim 12 �Health Net 13 �Health Partners

14 �Health Now NY 15 �Highmark (BCBS) 16 �HIP Health Plan 17 �Horizon (BCBS) 18 �Humana 19 �Independence

Blue Cross 20 �Kaiser

21 �Medicaid 22 �Medicare 23 �Oxford 24 �Pacificare 25 �Premera Blue

Cross 26 �Regence

(BCBS)

27 �TriCare 28 �United Healthcare 29 �Other Blue Cross

Blue Shield Plan 30 �Other health insurer 31 �Individually-

purchased insurance

32 �Don’t know

86. Which of the following events have occurred to you, yourself, in the last 12 months? (X ALL That Apply) 01 � Retired 05 � Sold a home 09 � Moved 02 � Been laid off 06 � Bought a car 10 � Had/adopted a child or became pregnant 03 � Changed jobs 07 � Was diagnosed with a serious illness 11 � None of these 04 � Bought a home 08 � Got married

87. Which of the following do you enjoy doing in your spare time? (X ALL That Apply) 01 � Home improvement 02 � Traveling 03 � Visiting

museum/galleries 04 � Gardening

05 � Cooking 06 � Voluntary/charity work 07 � Going to music concerts 08 � Playing video games 09 � Church-based activities

10 � Playing sports/fitness 11 � Shopping 12 � Outdoor activities 13 � Listening to music 14 � Reading

15 � Going out to eat 16 � Watching sports 17 � Watching movies 18 � Politics/Civic groups 19 � None of these

88. What is your current marital status? (X ALL That Apply) 1 � Never married 2 � Married 3 � Separated 4 � Widowed 5 � Divorced 6 � Living with partner

89. Which of the following best describes you? (X ONE Box) 1 �Heterosexual 2 �Gay or lesbian 3 �Bisexual 4 �Prefer not to answer 5 � Other

90. What is the primary language spoken in your home? (X ONE Box) 1 � English 2 � French 3 � Chinese/Mandarin/Cantonese 4 � Spanish 5 � Japanese 6 � Other

91. What would you estimate to be the total value of your household members’ combined financial assets (do NOT include the value of your primary home, employer-sponsored retirement accounts (e.g., 401(k), RSP), or any ownership of a private business)? (X ONE Box)

01 � Under $25,000 05 � $150,000 - $199,999 09 � $750,000 - $999,999 13 � $10,000,000 - $19,999,999 02 � $25,000 - $49,999 06 � $200,000 - $249,999 10 � $1,000,000 - $2,499,999 14 � $20,000,000 or more 03 � $50,000 - $99,999 07 � $250,000 - $499,999 11 � $2,500,000 - $4,999,999 15 � Prefer not to answer 04 � $100,000 - $149,999 08 � $500,000 - $749,999 12 � $5,000,000 - $9,999,999

92. What is the approximate value of your household’s employer-sponsored retirement accounts (e.g., 401(k), 403(b), RSP accounts)? (X ONE Box)

00 � None – no one in my household has any employer-sponsored retirement accounts 01 � Under $25,000 05 � $150,000 - $199,999 09 � $750,000 - $999,999 13 � $10,000,000 - $19,999,999 02 � $25,000 - $49,999 06 � $200,000 - $249,999 10 � $1,000,000 - $2,499,999 14 � $20,000,000 or more 03 � $50,000 - $99,999 07 � $250,000 - $499,999 11 � $2,500,000 - $4,999,999 15 � Prefer not to answer 04 � $100,000 - $149,999 08 � $500,000 - $749,999 12 � $5,000,000 - $9,999,999

Thank you for your help with this study. Please return your completed questionnaire in the enclosed postage-paid envelope as soon as possible.