nab customer spending behaviours...based on nab’s transaction data (including bpay), customer...
TRANSCRIPT
NAB CUSTOMER SPENDING BEHAVIOURS
In this report, NAB explores the spending behaviours of our customers, excluding things such as mortgages, other credit repayments and government services. By examining around 4 million daily transactions, we show where spending is growing fastest and what customers are spending on. Given the size of NAB’s customer base, this provides an indication of national and regional trends. NAB’s customer spending growth slowed in Q1 across all capital city metropolitan areas and regions (except Tasmania). Spending growth was fastest for Arts & Recreation Services, Finance & Insurance and Accommodation & Food Services. There was little growth in spending on Retail Trade. The biggest contribution to total spending growth came from Accommodation & Food Services - over one third - well ahead of Retail Trade (around one quarter).
HIGHLIGHTS:
How has spending changed? - Customer spending growth in Australia slowed (2.0% y/y in Q1 2017, down from 3.1% y/y in the previous quarter). Average monthly spending fell to $1,997 in metro ($2,171 in Q4) and $1,866 in regions ($2,021 in Q4).
Where is spending growing fastest across capital cities? - Growth slowed in all cities relative to Q4 except Hobart (6.2%). Canberra (5.2%), Sydney (2.6%) and Melbourne (2.4%) were next fastest, and Perth (-2.8%) and Adelaide (0.0%) slowest.
Which states contributed most to spending growth? - VIC, NSW and QLD contributed around 97% to total customer spending growth in Q1. WA detracted 7%. By region, Greater Melbourne and Sydney accounted for 53% of all customer spending growth. Regional NSW, VIC and QLD added around 42%.
Which postcodes grew fastest in metropolitan areas? - In AUS, spending growth was fastest in Hall ACT 2618 (35.8%), Bardon QLD 4065 (23.7%), Red Hill VIC 3937 (21.0%),
Belmont QLD 4153 (20.6%), Yarralumla ACT 2618 (18.9%), Riverview QLD 4303 (18.3%) & Georges Hall NSW 2198 (18.1%). - In NSW, spending growth was fastest in Georges Hall 2198 at 18.1%, Tahmoor 2573 (16.4%) and Bringelly 2556 (15.5%). - In VIC, Red Hill 3937 (21.0%), Bunyip 3815 (17.0%) and Abbotsford 3067 (14.8%). - In QLD, Bardon 4065 (23.7%), Belmont 4153 (20.6%) and Riverview (4303 (18.3%). - In SA, Parafield Gardens 5107 (13.1%), Stirling 5152 (10.4%) and Westlakes 5021 (9.1%). - In WA, Darlington 6070 (8.9%), Nedlands 6009 (6.1%) and Mosman Park 6012 (4.6%).
What about regional areas? - Spending growth also slowed in all regional areas (except TAS) relative to Q4. However growth in regional areas (3.2%) continued to outpace Greater Metropolitan or “City” areas (1.6%). Regional growth was fastest in NSW (4.4%) and VIC (4.1%) and slowest in WA (1.0%), QLD (2.1%) and TAS (2.5%). See individual state pages below.
What type of spending grew fastest? - Arts & Recreation Services (12.0%), Financial & Insurance Services (7.9%), Accommodation & Food Services (7.5%) and Other Services (5.4%) were fastest. Transport, Postal & Warehousing (-3.7%), Education and Training (-1.9%) and Construction (-0.6%) were slowest.
How much did each type of spending contribute to overall growth? - Accommodation & Food Services (34.3%), Retail Trade (23.2%), Financial & Insurance Services (17.0%) and Other Services (12.0%) contributed the most to overall customer spending growth in Q1.
NAB Customer Spending: by state (% y/y)
Q4 2016 Q1 2017
Metro Regional Metro Regional
NSW 4.2% 5.3% 2.6% 4.4%
VIC 4.1% 4.2% 2.4% 4.1%
QLD 2.1% 3.4% 1.0% 2.1%
SA 3.8% 3.7% 0.0% 2.8%
WA 0.0% 1.4% -2.8% 1.0%
TAS 4.9% 2.4% 6.2% 2.5%
NT 2.8% 3.9% 1.6% 3.7%
ACT 5.5% 5.2%
AUSTRALIA 2.9% 3.5% 1.6% 3.2%
Customer spending excludes government services, taxes, direct to consumer manufacturers, mortgage and other credit facility repayments.
NAB Customer Spending: by industry sector (% y/y)
Q4 2016 Q1 2017
Accommodation & Food Services 14.3% 7.5%
Administrative & Support Services 3.0% 4.3%
Arts & Recreation Services 21.8% 12.0%
Construction 0.6% -0.6%
Education & Training -0.1% -1.9%
Electricity, Gas, Water & Waste 1.4% 1.3%
Finance & Insurance Services 5.4% 7.9%
Healthcare & Social Assistance 2.3% 1.9%
Info, Media & Telecoms 1.5% 0.8%
Other Services 7.3% 5.3%
Professional, Scientific, Tech Serv. 1.7% 0.7%
Rental, Hiring, Real Estate Services -4.2% 1.4%
Retail Trade 2.5% 1.0%
Transport, Postal & Warehousing -2.4% -3.7%
Wholesale Trade 4.6% 3.6%
NAB Behavioural & Industry Economics embargoed until 11.30am Wednesday 31 May 2017
EXPLORING THE SPENDING BEHAVIOURS OF NAB CUSTOMERS - Q1 2017
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OVERALL GROWTH IN NAB CUSTOMER SPENDING ($) BY DIVISON & STATE (percentage change Q1 2017 on Q1 2016)
NSW VIC QLD SA WA TAS NT ACT AUS
Transport, Postal & Warehousing -2.8 -4.4 -3.0 -2.5 -7.3 -1.3 -6.0 -1.8 -3.7
Education & Training 2.3 -1.9 -3.6 -2.4 -9.9 0.8 -18.3 -2.0 -1.9
Construction -1.5 4.5 -2.6 4.8 -10.7 10.5 -13.6 2.9 -0.6
Professional, Scientific & Tech. Serv. -0.6 4.0 -1.8 -1.3 -3.1 18.6 13.7 8.3 0.7
Information, Media & Telecoms 2.3 0.7 0.4 0.5 -1.0 -1.8 0.9 0.7 0.9
Retail Trade 2.0 2.1 0.4 0.9 -4.1 3.8 1.4 3.3 0.9
Electricity, Gas, Water & Waste Serv. 6.3 -2.2 6.9 -6.6 -3.5 1.9 -5.0 -10.8 1.0
Rental, Hiring & Real Estate Services 2.4 3.7 -0.9 -7.1 -2.0 -7.4 0.0 6.9 1.3
Healthcare & Social Assistance 4.3 1.5 0.1 1.1 -1.5 6.3 4.1 6.4 1.9
Wholesale Trade 9.3 -4.7 -1.2 -4.0 18.8 -9.4 61.0 -5.0 3.6
Administrative & Support Services 6.4 2.4 5.2 4.4 0.3 0.7 6.0 13.1 4.3
Other Services 4.9 7.4 4.9 -2.8 5.4 5.9 8.5 13.2 5.4
Accommodation & Food Services 9.2 8.0 5.8 8.2 3.9 8.6 8.0 10.0 7.5
Financial & Insurance Services 6.4 10.8 8.9 -2.9 7.3 9.9 13.4 16.7 7.9
Arts & Recreation Services 6.6 16.5 13.4 12.0 10.7 18.9 -6.3 6.3 12.0
Fastest growing by division Slowest growing by division
SUMMARY:
Overall Customer spending in Australia Based on NAB’s transaction data (including BPAY), customer spending grew 2.0% y/y in Q1 2017, down from
3.1% y/y in the previous quarter. Average monthly spending during the quarter fell to $1,997 in metropolitan areas ($2,171 in Q4) and $1,866 in
regions ($2,021 in Q4).
Overall Customer spending - metropolitan versus regional Spending growth in regional areas (3.2%) continued to outpace spending growth in greater metropolitan or
“city” areas (1.6%). In regional areas, spending growth was fastest in NSW (4.4%), VIC (4.1%), the NT (3.7%) and SA (2.8%) and was
slowest in WA (1.0%), QLD (2.1%) and TAS (2.5%). In capital cities (ABS definitions), customer spending growth was fastest in Hobart (6.2%), Canberra (5.2%),
Sydney (2.6%) and Melbourne (2.4%). It was slowest in Perth (-2.8%) and Adelaide (0.0%). NAB customer spending growth slowed in all cities and regions relative to Q4 (except in TAS).
Fastest growing Local Government Areas (LGAs) Fastest growing metropolitan LGAs in Australia were Brighton TAS (10.9%), Derwent Valley TAS (8.1%), Hobart
TAS (6.9%), Kingborough TAS (6.5%), Somerset QLD (6.1%), Glenorchy TAS (6.0%) and Willoughby NSW (5.6%). Fastest growing regional LGAs were Walgett NSW (28.7%), Yarriambiack VIC (21.0%), Gannawarra VIC (20.0%),
Inverell NSW (19.9%) and Lachlan NSW (17.8%). The top 30 fastest growing Australian metro and regional LGAs and the top 5 fastest growing metro and regional
LGAs for each state are shown in Appendix 2.
Fastest growing postcodes - metropolitan In Australia, customer spending grew fastest in Hall ACT 2618 (35.8%), Bardon QLD 4065 (23.7%), Red Hill VIC
3937 (21.0%), Belmont QLD 4153 (20.6%), Yarralumla ACT 2618 (18.9%), Riverview QLD 4303 (18.3%) and Georges Hall NSW 2198 (18.1%).
See state sheets below for top 20 fastest growing metropolitan postcodes for each state.
Fastest growing postcodes - regional In Australia, customer spending grew fastest in Koraleigh NSW 2735 (152.0%), Beulah VIC 3395 (106.7%), Moree
Plains NSW 2387 (77.1%), Walpeup VIC 3507 (64.4%), Pallamallawa NSW 2399 (60.5%), Western Downs QLD 4424 (59.2%), Goroke VIC 3412 (59.1%), Toowoomba QLD 4364 (56.9%) and Theodore QLD 4719 (56.3%).
Page | 3
It is important to note that while these postcodes have a statistically significant number of customers, they may
include small area spending data that can be more volatile than larger postcode spending areas. See state sheets below for fastest growing metropolitan postcodes for each state.
Customer spending growth by industry category By category, total spending was fastest for Arts and Recreation Services (12.0%), Financial and Insurance Services
(7.9%), Accommodation and Food Services (7.5%) and Other Services (5.4%). It was slowest for Transport, Postal and Warehousing (-3.7%), Education and Training (-1.9%) and Construction (-
0.6%).
Contributions to spending growth In this quarter, we also look at how much each sector contributed to overall spending growth. By industry, the biggest contributions came from spending on Accommodation & Food Services (34.3%), Retail
Trade (23.2%), Financial & Insurance Services (17.0%) and Other Services (12.0%). By state, VIC, NSW and QLD contributed around 97% of total customer spending growth in Q1, while WA
detracted 7%. By region, Greater Melbourne and Sydney accounted for 53% of all NAB customer spending growth. Regional
NSW, VIC and QLD added around 42% (see Appendix 1).
Key changes since last report Geographic data has been updated to reflect new 2016 ABS geographical classifications and are therefore NOT
directly comparable to NAB’s Q4 2016 Customer Spending Behaviours report. Industry descriptions have also been updated to reflect ANZSIC 2006 classifications. In order to address these changes, all data presented in this report has been retro-fitted into these new
geographical and industry classifications to ensure that the Q4 2016 data in this report is directly comparable to Q1 2017 data. Any data comparisons made to NAB’s Q4 2016 report would need to be conscious of these changes.
-3.7%
-1.9%
-0.6%
0.7%
0.9%
0.9%
1.0%
1.3%
1.9%
3.6%
4.3%
5.4%
7.5%
7.9%
12.0%
-10% -5% 0% 5% 10% 15%
Transport, Postal and Warehousing
Education and Training
Construction
Professional, Scientific and Technical Services
Information Media and Telecommunications
Retail Trade
Electricity, Gas, Water and Waste Services
Rental, Hiring and Real Estate Services
Health Care and Social Assistance
Wholesale Trade
Administrative and Support Services
Other Services
Accommodation and Food Services
Financial and Insurance Services
Arts and Recreation Services
OVERALL GROWTH IN NAB CUSTOMER SPENDING (Q1 2017, % y/y)
-7.7%
-2.9%
-0.5%
-0.3%
0.1%
0.6%
1.2%
1.4%
2.0%
2.6%
4.4%
5.2%
7.3%
12.0%
17.0%
23.2%
34.3%
-15% -5% 5% 15% 25% 35% 45%
Transport, Postal and Warehousing
Education and Training
Construction
Agriculture, Forestry and Fishing
Professional, Scientific and Technical Services
Manufacturing
Information Media and Telecommunications
Wholesale Trade
Rental, Hiring and Real Estate Services
Electricity, Gas, Water and Waste Services
Health Care and Social Assistance
Administrative and Support Services
Arts and Recreation Services
Other Services
Financial and Insurance Services
Retail Trade
Accommodation and Food Services
CONTRIBUTION TO GROWTH BY INDUSTRY
Page | 4
NAB CUSTOMER SPENDING BEHAVIOURS - Q1 2017
TAS Growth Q1 y/y Share of State Avg Monthly Spend (Q1) Metro: 6.2% Metro: 55% Metro: $1,845 Regional: 2.5% Regional: 45% Regional: $1,705
WA Growth Q1 y/y Share of State Metro: -2.8% Metro: 77% Regional: 1.0% Regional: 23%
Avg Monthly Spend (Q1) Metro: $1,962 Regional: $2,005
SA Growth Q1 y/y Share of State Metro: 0.0% Metro: 78% Regional: 2.8% Regional: 22%
Avg Monthly Spend (Q1) Metro: $1,909 Regional: $1,711
VIC Growth Q1 y/y Share of State Metro: 2.4% Metro: 76% Regional: 4.1% Regional: 24%
Avg Monthly Spend (Q1) Metro: $2,020 Regional: $1,815
NSW Growth Q1 y/y Share of State Metro: 2.6% Metro: 61% Regional: 4.4% Regional: 39%
Avg Monthly Spend (Q1) Metro: $2,021 Regional: $1,896
QLD Growth Q1 y/y Share of State Metro: 1.0% Metro: 46% Regional: 2.1% Regional: 54%
Avg Monthly Spend (Q1) Metro: $1,966 Regional: $1,872
NT Growth Q1 y/y Share of State Metro: 1.6% Metro: 81% Regional: 3.7% Regional: 19%
Avg Monthly Spend (Q1) Metro: $1,900 Regional: $1,832
AUSTRALIA 2.02%
AUSTRALIA Growth Q1 y/y Metro: 1.6% Regional: 3.2% Share of AUS Metro: 65% Regional: 35% Avg Monthly Spend (Q1) Metro: $1,997 Regional: $1,866
ACT Avg Monthly Spend (Q1) $2,103
Page | 5
NAB CUSTOMER SPENDING BY STATE:
NSW - SYDNEY GREATER METROPOLITAN AREA
GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
SYDNEY GREATER METROPOLITAN AREA
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Overall customer spending in the greater Sydney metropolitan area (ABS definition) grew 2.6% y/y in Q1 2017 (4.2% y/y in Q4 2016).
Spending growth was fastest for Accommodation & Food Services (7.7%), Electricity, Gas, Water & Waste Services (6.5%) and Administrative & Support Services (5.7%).
Customer spending fell for Transport, Postal & Warehousing (-4.6%), Construction (-3.8%) and Professional, Scientific & Technical Services (-1.8%).
By individual postcode, spending growth was fastest in Georges Hall (2198) at 18.1%, Tahmoor 2573 (16.4%), Bringelly 2556 (15.5%) and Quakers Hill 2763 (15.0%).
-4.6%
-3.8%
-1.8%
1.3%
2.0%
2.8%
3.4%
4.3%
4.4%
4.6%
4.7%
4.7%
5.7%
6.5%
7.7%
‐10% ‐5% 0% 5% 10%
Transport, Postal and Warehousing
Construction
Professional, Scientific and TechnicalServices
Retail Trade
Information Media andTelecommunications
Rental, Hiring and Real Estate Services
Education and Training
Wholesale Trade
Other Services
Financial and Insurance Services
Health Care and Social Assistance
Arts and Recreation Services
Administrative and Support Services
Electricity, Gas, Water and WasteServices
Accommodation and Food Services
18.1
%
16.4
%
15.5
%
15.0
%
14.0
%
13.9
%
13.6
%
12.6
%
12.4
%
10.2
%
9.9%
9.8%
9.6%
9.6%
9.5%
9.3%
9.2%
9.1%
9.1%
8.7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Geo
rges
Hal
l
Tahm
oor
Brin
gel
ly
Qua
kers
Hill
Kem
ps C
reek
Chip
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ale
Gle
nfie
ld
Min
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Cro
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Par
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Cant
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Bayv
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Silv
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Erm
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Gym
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Will
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eter
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21982573255627632178200821672566213321932104204727522081211520742157222720682044
Top 20 Postcodes by Spending Growth: Sydney Metro(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
2.6%
Average Monthly
Spend (Q1) $2,021
Page | 6
NSW - REGIONAL (EX. GREATER METRO AREA) GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
REGIONAL NSW (EX METRO)
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Overall customer spending in regional NSW (ex metro) grew 4.4% y/y in Q1 2107, down from 5.3% y/y in Q4 2016, but was noticeably stronger than in Sydney metro (2.6%).
Spending growth in regional NSW was fastest for Wholesale Trade (13.0%). Accommodation & Food Services (11.8%) and Arts & Recreation Services (11.0%).
Education and Training was the only category to contract (-1.1%). Spending growth for Rental, Hiring & Real Estate Services (1.0%), Transport, Postal & Warehousing (1.3%) and Professional, Scientific & Technical Services (1.4%) was also weak.
By individual postcode, spending was fastest in Koraleigh 2735 (152.0%), Moree Plains 2387 (77.1%), Pallamallawa 2399 (60.5%) and, Wilcannia 2836 (53.6%).
-1.1%
1.0%
1.3%
1.4%
2.3%
2.6%
2.8%
3.4%
5.9%
6.0%
7.9%
9.6%
11.0%
11.8%
13.0%
-5% 0% 5% 10% 15%
Education and Training
Rental, Hiring and Real Estate Services
Transport, Postal and Warehousing
Professional, Scientific and TechnicalServices
Construction
Information Media andTelecommunications
Retail Trade
Health Care and Social Assistance
Other Services
Electricity, Gas, Water and WasteServices
Administrative and Support Services
Financial and Insurance Services
Arts and Recreation Services
Accommodation and Food Services
Wholesale Trade
152.
0%
77.1
%
60.5
%
53.5
%
51.4
%
39.6
%
34.2
%
34.2
%
33.6
%
32.3
%
31.9
%
30.3
%
29.1
%
29.1
%
28.4
%
28.2
%
27.8
%
25.0
%
24.8
%
24.6
%
0%
20%
40%
60%
80%
100%
120%
140%
160%
Ko
rale
igh
Mo
ree
Plai
ns
Palla
mal
law
a
Wilc
anni
a
Yeo
val
Curr
abub
ula
New
cast
le W
est
Mu
llale
y
Gu
larg
ambo
ne
Del
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e
Mo
ula
mei
n
Har
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Jugi
on
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Ligh
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Du
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Trun
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Wal
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ar
Du
ned
oo
War
ners
Bay
27352387239928362868234223022379282826332733258727262834234428752832235628442282
Top 20 Postcodes by Spending Growth: NSW Regional(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
4.4%
Average Monthly
Spend (Q1) $1,896
Page | 7
VIC - MELBOURNE GREATER METROPOLITAN AREA
GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
MELBOURNE GREATER METROPOLITAN AREA GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in the greater Melbourne metro area (ABS definition) grew 2.4% y/y in Q1 2017, down from 4.1% y/y in Q4 2016.
Spending growth was fastest for Arts & Recreation Services (17.6%), Financial & Insurance Services (9.3%), Accommodation & Food Services (7.3%) and Other Services (7.1%).
Customer spending contracted for Wholesale Trade (-6.4%), Transport, Postal & Warehousing (-5.4%), Electricity, Gas, Water & Waste Services (-3.0%) and Education & Training (-2.3%).
By individual postcode, spending growth was fastest in Red Hill 3937 (21.0%), Bunyip 3815 (17.0%), Abbotsford 3067 (14.8%), Sorrento 3943 (14.7%) and Clayton 3168 (14.5%).
-6.4%
-5.4%
-3.0%
-2.3%
0.6%
1.0%
1.7%
2.0%
3.0%
3.9%
5.0%
7.1%
7.2%
9.3%
17.6%
-15% -10% -5% 0% 5% 10% 15% 20%
Wholesale Trade
Transport, Postal and Warehousing
Electricity, Gas, Water and WasteServices
Education and Training
Information Media andTelecommunications
Health Care and Social Assistance
Retail Trade
Administrative and Support Services
Construction
Rental, Hiring and Real Estate Services
Professional, Scientific and TechnicalServices
Other Services
Accommodation and Food Services
Financial and Insurance Services
Arts and Recreation Services
21.0
%
17.0
%
14.8
%
14.7
%
14.5
%
13.3
%
13.0
%
11.3
%
11.3
%
10.5
%
9.9%
9.9%
9.9%
9.2%
8.8%
8.8%
8.8%
8.7%
0%
5%
10%
15%
20%
25%
Red
Hill
Buny
ip
Abb
ots
ford
Sorr
ento
Clay
ton
East
Mel
bou
rne
Bray
bro
ok
Plum
pto
n
Wes
tmea
dow
s
Faw
kner
San
drin
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Tyab
b
St A
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Wo
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Do
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Ham
pto
n
Spri
ngva
le
Alb
ert
Park
3937 3815 3067 3943 3168 3002 3019 3335 3049 3060 3191 3913 3021 3750 3177 3188 3171 3206
Top 20 Postcodes by Spend Growth: Melbourne Metro(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
2.4% Average Monthly
Spend (Q1) $2,020
Page | 8
VIC - REGIONAL (EX. GREATER METRO AREA) GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
REGIONAL VIC (EX METRO)
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in regional VIC (ex metro) grew 4.1% y/y in Q1 2017, down from 4.2% y/y in Q4 2016, and ahead of Melbourne metro (2.4%).
Spending growth was fastest for Financial & Insurance Services (17.0%), Arts & Recreation Services (11.6%), Accommodation & Food Services (11.0%) and Construction (10.1%).
Customer spending on Wholesale Trade fell (-0.6%) and was broadly unchanged for Transport, Postal & Warehousing (0.0%) and Electricity, Gas, Water & Waste Services (0.1%),
By individual postcode, spending growth was fastest in the Mallee region towns of Beulah (106.7%) and Walpeup 3507 (64.4%) and in Goroke 3412 (59.1%), Murrindindi 3778 (47.4%) and Willaura 3379 (46.0%).
-0.6%
0.0%
0.1%
0.6%
1.2%
1.3%
2.6%
3.0%
3.2%
4.2%
8.4%
10.1%
11.0%
11.6%
17.0%
-5% 0% 5% 10% 15% 20%
Wholesale Trade
Transport, Postal and Warehousing
Electricity, Gas, Water and WasteServices
Professional, Scientific and TechnicalServices
Information Media andTelecommunications
Education and Training
Rental, Hiring and Real Estate Services
Health Care and Social Assistance
Retail Trade
Administrative and Support Services
Other Services
Construction
Accommodation and Food Services
Arts and Recreation Services
Financial and Insurance Services
106.
7%
64.4
%
59.1
%
47.4
%
46.0
%
41.5
%
34.0
%
30.9
%
27.8
%
27.4
%
26.6
%
26.2
%
25.8
%
25.4
%
23.1
%
22.8
%
22.5
%
22.4
%
21.8
%
21.8
%
0%
20%
40%
60%
80%
100%
120%
Beu
lah
Wal
peu
p
Go
roke
Mu
rrin
din
di
Will
aura
Ker
ang
Rai
nbo
w
Wo
om
elan
g
Mit
iam
o
Min
yip
Beal
iba
Lism
ore
Stua
rt M
ill
Ko
roit
Jep
arit
Talb
ot
Do
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Gle
n A
lvie
Cond
ah
Ara
rat
33953507341237783379357934243485357333923475332434773282342333713480397933033378
Top 20 Postcodes by Spending Growth: VIC Regional(Q1 2017 spend value on Q1 2017 spend value)
Overall Growth
4.1%
Average Monthly
Spend (Q1) $1,815
Page | 9
QLD - BRISBANE GREATER METROPOLITAN AREA
GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
BRISBANE GREATER METROPOLITAN AREA
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in the greater Brisbane metropolitan area (ABS definition) grew 1.0% y/y in Q1 2017, down from 2.1% y/y in Q4 2016.
Spending grew fastest for Financial & Insurance Services (11.6%) and Arts & Recreation Services 11.5%).
Customer spending fell in 7 of 15 spending categories, with the biggest falls in Wholesale Trade (-11.1%), Education & Training (-5.1%), Construction (-4.2%) and Transport, Postal & Warehousing (-4.0%).
By postcode, overall spending growth was fastest in Bardon 4065 (23.7%), Belmont 4153 (20.6%), Riverview (4303 (18.3%) and Toogoolawah 4313 (16.7%).
-11.3%
-5.1%
-4.2%
-4.0%
-0.6%
-0.5%
-0.1%
0.4%
0.7%
3.5%
4.8%
4.9%
6.1%
11.5%
11.6%
-20% -10% 0% 10%
Wholesale Trade
Education and Training
Construction
Transport, Postal and Warehousing
Retail Trade
Rental, Hiring and Real Estate Services
Professional, Scientific and TechnicalServices
Health Care and Social Assistance
Information Media andTelecommunications
Administrative and Support Services
Accommodation and Food Services
Electricity, Gas, Water and WasteServices
Other Services
Arts and Recreation Services
Financial and Insurance Services
23.7
%
20.6
%
18.3
%
16.7
%
13.8
%
9.3%
8.5%
8.3%
8.2%
7.1%
7.0%
6.7%
6.6%
6.5%
6.2%
5.9%
5.8%
5.6%
5.5%
5.3%
0%
5%
10%
15%
20%
25%
Bard
on
Belm
ont
Rive
rvie
w
Too
goo
law
ah
Mac
ken
zie
Fore
st H
ill
The
Gap
Kip
pa-R
ing
Coop
ers
Plai
ns
Indo
oro
opi
lly
Bulim
ba
Coor
paro
o
St L
ucia
Low
ood
Laid
ley
Day
boro
Sam
ford
Val
ley
Hem
man
t
Wat
erfo
rd W
est
Roth
wel
l
40654153430343134156434240614021410840684171415140674311434145214520417441334022
Top 20 Postcodes by Spend Growth: Brisbane Metro(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
1.0%
Average Monthly
Spend (Q1) $1,966
Page | 10
QLD - REGIONAL (EX. GREATER METRO AREA) GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
REGIONAL QLD (EX METRO)
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in regional QLD grew 2.1% y/y in Q1 2017, down from 3.4% y/y in Q4 2016, and around double that in Brisbane metro (1.0%).
Spending growth was fastest for Arts & Recreation Services (15.3%), followed by Electricity, Gas, Water & Waste Services (8.7%), Administrative & Support Services (6.9%) and Accommodation & Food Services (6.7%).
NAB customer spending growth was weakest for Professional, Scientific & Technical Services (-3.2%), Transport, Postal & Warehousing (-2.0%) and Education & Training (-1.7%) and Construction (-1.4%).
By postcode, spending growth was fastest in Western Downs 4424 (59.2%), Toowoomba 3644 (56.9%) and Theodore 4719 (56.3%).
-3.2%
-2.0%
-1.7%
-1.4%
-1.3%
-0.1%
0.2%
1.1%
3.7%
4.8%
6.5%
6.7%
6.9%
8.7%
15.3%
-10% 0% 10% 20%
Professional, Scientific and TechnicalServices
Transport, Postal and Warehousing
Education and Training
Construction
Rental, Hiring and Real Estate Services
Health Care and Social Assistance
Information Media andTelecommunications
Retail Trade
Other Services
Wholesale Trade
Financial and Insurance Services
Accommodation and Food Services
Administrative and Support Services
Electricity, Gas, Water and WasteServices
Arts and Recreation Services
59.2
%
56.9
%
56.3
%
33.9
%
30.7
%
29.6
%
24.4
%
21.0
%
18.8
%
18.2
%
18.1
%
17.8
%
17.8
%
17.7
%
17.5
%
17.3
%
17.2
%
17.1
%
16.3
%
16.2
%
0%
10%
20%
30%
40%
50%
60%
70%
Wes
tern
Do
wn
s
Toow
oo
mba
Theo
dore
Yang
an
Clif
ton
Rat
hdo
wne
y
Cond
amin
e
Mar
lbo
roug
h
Cro
ws
Nes
t
Du
arin
ga
Kilk
ivan
Go
om
eri
Coor
an
Isis
ford
Dal
veen
Ara
mac
Jond
arya
n
Tam
bo
Pro
ston
Sout
h Jo
hnst
one
44244364471943714361428744164705435547124600460145694731437447264403447846134859
Top 20 Postcodes by Spending Growth: QLD Regional(Q1 2017 spend value on Q1 2017 spend value)
Overall Growth
2.1%
Average Monthly
Spend (Q1) $1,872
Page | 11
SA - ADELAIDE GREATER METROPOLITAN AREA
GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
ADELAIDE GREATER METROPOLITAN AREA
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending growth in the greater Adelaide metropolitan area (ABS definition) was flat in Q1 2017 (3.8% y/y in Q4 2016).
Spending growth was fastest for Arts & Recreation (10.7%), Accommodation & Food Services (7.7%) and Construction (7.4%).
Spending contracted in 8 of 15 spending categories, led by Wholesale Trade (-10.1%), Electricity, Gas, Water & Waste Services (-6.8%) and Rental, Hiring & Real Estate Services (-5.9%).
By postcode, overall customer spending growth was fastest in Parafield Gardens 5107 (13.1%), Stirling 5152 (10.4%), Westlakes 5021 (9.1%), Rosewater 5013 (8.6%) and Novar Gardens 5040 (8.5%).
-10.1%
-6.8%
-5.9%
-4.7%
-4.0%
-3.7%
-2.6%
-1.8%
0.0%
0.3%
1.8%
2.2%
7.4%
7.7%
10.7%
-20% -10% 0% 10% 20%
Wholesale Trade
Electricity, Gas, Water and WasteServices
Rental, Hiring and Real Estate Services
Financial and Insurance Services
Professional, Scientific and TechnicalServices
Education and Training
Transport, Postal and Warehousing
Other Services
Information Media andTelecommunications
Retail Trade
Health Care and Social Assistance
Administrative and Support Services
Construction
Accommodation and Food Services
Arts and Recreation Services
13.1
%
10.4
%
9.1%
8.6%
8.5%
8.1%
7.9%
7.6%
7.2%
6.3%
6.3%
6.0%
5.4%
5.2%
5.1%
5.0%
4.8%
4.8%
4.7%
4.5%
0%
2%
4%
6%
8%
10%
12%
14%
Para
fiel
d G
arde
ns
Stir
ling
Wes
t La
kes
Rose
wat
er
No
var
Gar
dens
Mcl
aren
Val
e
Kilb
urn
Mac
cles
fiel
d
Myr
tle
Bank
Nai
rne
Payn
eham
Sem
aph
ore
Par
k
Ald
gat
e
Wal
kerv
ille
Wes
t La
kes
Sho
re
Wes
t Cr
oyd
on
Pros
pect
Larg
s Ba
y
Fulh
am G
arde
ns
Wo
odv
ille
Wes
t
51075152502150135040517150845153506452525070501951545081502050085082501650245011
Top 20 Postcodes by Spend Growth: Adelaide Metro(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
0.0%
Average Monthly
Spend (Q1) $1,909
Page | 12
SA - REGIONAL (EX. GREATER METRO AREA) GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
REGIONAL SA (EX METRO)
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in regional SA (ex metro) grew 2.8% y/y in Q1 2017, down from 3.7% y/y in Q4 2016.
Spending growth was fastest for Arts & Recreation (20.3%), Administrative & Support Services (15.3%), Wholesale Trade (10.9%) and Accommodation & Food Services (10.0%).
Customer spending in regional SA was weakest for Rental, Hiring & real Estate Services (-16.8%), followed by Other Services (-6.6%), Electricity, Gas, Water & Waste Services (-6.0%) and Construction (-5.2%).
By postcode, growth was fastest in Coober Pedy 5723 (31.8%), Spalding 5454 (31.2%), Whyalla Jenkins 5609 (27.3%), Booleroo Centre 5842 (27.0%) and Coonawarra 5263 (26.5%).
-16.8%
-6.6%
-6.0%
-5.2%
-2.3%
-1.7%
1.7%
2.8%
5.7%
9.5%
9.5%
10.0%
10.9%
15.3%
20.3%
-20% -10% 0% 10% 20% 30%
Rental, Hiring and Real Estate Services
Other Services
Electricity, Gas, Water and WasteServices
Construction
Transport, Postal and Warehousing
Health Care and Social Assistance
Information Media andTelecommunications
Retail Trade
Financial and Insurance Services
Professional, Scientific and TechnicalServices
Education and Training
Accommodation and Food Services
Wholesale Trade
Administrative and Support Services
Arts and Recreation Services
31.8
%
31.2
%
27.3
%
27.0
%
26.5
%
25.7
%
25.0
%
23.3
%
22.8
%
21.2
%
20.9
%
17.3
%
16.0
%
14.5
%
14.3
%
14.3
%
13.8
%
13.3
%
13.2
%
13.1
%
0%
5%
10%
15%
20%
25%
30%
35%
Coo
ber
Ped
y
Spal
ding
Why
alla
Jen
kins
Boo
lero
o C
entr
e
Coo
naw
arra
Mai
tlan
d
Min
lato
n
Bord
erto
wn
Cum
min
s
Sto
ckpo
rt
Sadd
lew
ort
h
Jam
esto
wn
Port
Wak
efie
ld
Luci
ndal
e
The
Coo
ron
g
Gla
dsto
ne
Men
ing
ie
Port
Ger
mei
n
Wat
erva
le
Ow
en
57235454560954825263557355755268563154105413549155505272526154735264549554525460
Top 20 Postcodes by Spending Growth: SA Regional(Q1 2017 spend value on Q1 2017 spend value)
Overall Growth
2.8%
Average Monthly
Spend (Q1) $1,711
Page | 13
WA - PERTH GREATER METROPOLITAN AREA
GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
PERTH GREATER METROPOLITAN AREA
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
The post-mining slump impact on spending remains evident in WA.
Spending in the greater Perth metropolitan area (ABS definition) fell -2.8% y/y in Q1 2017 (flat in Q4 2016) and weakest of all cities.
Spending grew for Arts & Recreation Services (10.3%), Financial & Insurance Services (7.6%), Other Services (7.3%), Wholesale Trade (5.4%) and Accommodation & Food Services (3.9%).
Spending contracted in all other categories, with the biggest falls in Construction (-12.3%), Education & Training (-10.9%) and Transport, Postal & Warehousing (-8.6%).
By postcode, growth was fastest in Darlington 6070 (8.9%), Nedlands 6009 (6.1%) and Mosman Park 6012 (4.6%). All other 18 postcodes in the top 20 grew less than 4%.
-12.3%
-10.9%
-8.6%
-5.2%
-4.4%
-3.8%
-2.6%
-1.5%
-1.2%
-0.6%
3.9%
5.4%
7.3%
7.6%
10.3%
‐20% ‐15% ‐10% ‐5% 0% 5% 10% 15%
Construction
Education and Training
Transport, Postal and Warehousing
Retail Trade
Electricity, Gas, Water and WasteServices
Professional, Scientific and TechnicalServices
Rental, Hiring and Real Estate Services
Health Care and Social Assistance
Information Media andTelecommunications
Administrative and Support Services
Accommodation and Food Services
Wholesale Trade
Other Services
Financial and Insurance Services
Arts and Recreation Services
8.9%
6.1%
4.6%
3.6%
2.9%
2.9%
2.6%
2.2%
2.1%
2.0%
1.9%
1.9%
1.9%
1.8%
1.6%
1.6%
1.2%
0.7%
0.7%
0.5%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Dar
lingt
on
Ned
lan
ds
Mo
sman
Par
k
Sou
th P
erth
Beck
enh
am
Dun
crai
g
Yanc
hep
City
Bea
ch
No
rth
Per
th
Sto
nevi
lle
Tho
rnlie
Kel
msc
ott
Two
Ro
cks
Clar
emon
t
Sub
iaco
Hill
arys
Sorr
ento
Wem
ble
y
Mo
unt
Law
ley
Bays
wat
er
60706009601261516107602360356015600660816108611160376010600860256020601460506053
Top 20 Postcodes by Spend Growth: Perth Metro(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth -2.8%
Average Monthly
Spend (Q1) $1,962
Page | 14
WA - REGIONAL (EX. GREATER METRO AREA) GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
REGIONAL WA (EX METRO)
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in regional WA (ex metro) grew 1.0% in Q1 2017, down from 1.4% in Q4 2016.
Spending grew in only 6 of 15 categories - Wholesale Trade (32.5%), Arts & Recreation (12.4%), Financial & Insurance Services (5.9%), Administrative & Support Services (4.1%) and Rental, Hiring & Real Estate Services (2.5%).
Spending fell in all other categories, led by Construction (-4.9%), Education & Training (-3.7%) and Transport, Postal & Warehousing (-2.7%).
By postcode, spending growth was fastest in Dampier 6713 (52.0%), Meckering 6405 (45.1%), Dalwallinu 6609 (44.5%), Popanyinning 6309 (39.1%), Moora 6510 (34.6%), Bakers Hill 6562 (34.5%) and Kellerberrin 6410 (34.1%).
-4.9%
-3.7%
-2.7%
-1.4%
-1.3%
-0.7%
-0.5%
-0.4%
-0.2%
2.5%
4.1%
4.5%
5.9%
12.4%
32.5%
-15% -5% 5% 15% 25% 35%
Construction
Education and Training
Transport, Postal and Warehousing
Health Care and Social Assistance
Other Services
Professional, Scientific and TechnicalServices
Information Media andTelecommunications
Retail Trade
Electricity, Gas, Water and WasteServices
Rental, Hiring and Real Estate Services
Accommodation and Food Services
Administrative and Support Services
Financial and Insurance Services
Arts and Recreation Services
Wholesale Trade
52.0
%
45.1
%
44.5
%
39.1
%
34.6
%
34.5
%
34.1
%
30.9
%
29.2
%
28.9
%
28.3
%
28.2
%
24.8
%
23.5
%
21.8
%
21.7
%
20.9
%
20.1
%
17.5
%
17.4
%
0%
10%
20%
30%
40%
50%
60%
Dam
pie
r
Mec
keri
ng
Dal
wal
linu
Popa
nyin
nin
g
Mo
ora
Bake
rs H
ill
Kel
lerb
erri
n
Mo
raw
a
Kul
in
Brem
er B
ay
Wo
oda
nill
ing
Pict
on
Wya
lkat
chem
Corr
igin
Qu
aira
din
g
Do
wer
in
Hyd
en
Wal
pol
e
Cund
erdi
n
Gno
wan
geru
p
67136405660963096510656264106623636563386316622964856375638364616359639864076335
Top 20 Postcodes by Spending Growth: WA Regional(Q1 2017 spend value on Q1 2017 spend value)
Overall Growth
1.0%
Average Monthly
Spend (Q1) $2,005
Page | 15
TASMANIA GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
TASMANIA - STATE
GROWTH BY SPENDING (%,Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in Hobart metro grew 6.2% y/y in Q1 2017 (4.9% y/y in Q4 2016), and by 2.5% y/y in regional TAS (2.4% y/y in Q4 2016).
TAS was the only state where customer spending growth accelerated - and in both metro and regional areas
Overall spending growth in TAS (metro & regional) was fastest for Arts and Recreation Services (18.9%) and Professional, Scientific & Technical Services (18.9%).
Spending growth was weakest for Wholesale Trade (-9.4%) and Rental, Hiring & Real Estate Services (-7.4%).
By postcode, spending growth was fastest by some margin in both Penguin 7316 (44.3%) and Carrick 7291 (44.1%), followed by Richmond 7025 (25.7%), Currie 7256 (23.9%) and Karoola 7267 (20.8%).
-9.4%
-7.4%
-1.8%
-1.3%
0.7%
0.8%
1.9%
3.8%
5.9%
6.3%
8.6%
9.9%
10.5%
18.6%
18.9%
-15% -5% 5% 15% 25%
Wholesale Trade
Rental, Hiring and Real Estate Services
Information Media andTelecommunications
Transport, Postal and Warehousing
Administrative and Support Services
Education and Training
Electricity, Gas, Water and WasteServices
Retail Trade
Other Services
Health Care and Social Assistance
Accommodation and Food Services
Financial and Insurance Services
Construction
Professional, Scientific and TechnicalServices
Arts and Recreation Services
44.3
%
44.1
%
25.7
%
23.9
%
20.8
%
18.6
%
16.5
%
16.2
%
14.6
%
13.6
%
0%
10%
20%
30%
40%
50%
Peng
uin
Carr
ick
Rich
mo
nd
Curr
ie
Karo
ola
Mid
dlet
on
Crem
orne
Cygn
et
Dun
alle
y
Sout
h A
rm
7316 7291 7025 7256 7267 7163 7024 7112 7177 7022
Top 10 Postcodes by Spend Growth: TAS(Q1 2017 spend value on Q1 2016 spend value)
Growth Metro: 6.2%
Regional: 2.5%
Average Monthly
Spend (Q1) Metro: $1,845
Regional: $1,705
Page | 16
ACT GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
ACT
GROWTH BY SPENDING (%,Y/Y)
*postcode level details shown instead of LGAs as ACT does not have separate LGAs. Hall, located within the ACT shares the 2618 postcode with nearby Wallaroo NSW, thus is partially represented outside ACT boundary in the map.
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in the ACT grew by 5.2% in Q1 2017 (5.5% in Q4 2016).
Spending growth was dominated by Financial & Insurance Services (16.7%), Other Services (13.2%), Administrative & Support Services (13.1%) and Accommodation & Food Services (10.0%).
Overall, customer spending growth was weakest for Electricity, Gas, Water & Waste Services (-10.8%), followed by Wholesale Trade (-5.0%), Education & Training (-2.0%) and Transport, Postal& Warehousing (-1.9%).
By postcode, spending growth was fastest in Hall 2618 (25.8% and Yarralumla 2600 (18.9%).
-10.8%
-5.0%
-2.0%
-1.9%
0.7%
2.9%
3.3%
6.3%
6.4%
6.9%
8.3%
10.0%
13.1%
13.2%
16.7%
-15% -10% -5% 0% 5% 10% 15% 20%
Electricity, Gas, Water and WasteServices
Wholesale Trade
Education and Training
Transport, Postal and Warehousing
Information Media andTelecommunications
Construction
Retail Trade
Arts and Recreation Services
Health Care and Social Assistance
Rental, Hiring and Real Estate Services
Professional, Scientific and TechnicalServices
Accommodation and Food Services
Administrative and Support Services
Other Services
Financial and Insurance Services
35
.8%
18
.9%
7.4
%
7.0
%
6.8
%
6.7
%
6.2
%
5.1
%
5.0
%
4.9
%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Hal
l
Yar
ralu
mla
Wes
ton
Maw
son
Qu
ean
bey
an
Har
riso
n
Wat
son
Cal
wel
l
Bel
con
nen
Kin
gst
on
2618 2600 2611 2607 2620 2914 2602 2905 2617 2604
Top 10 Postcodes by Spend Growth: ACT(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
5.2%
Average Monthly
Spend (Q1) $2,103
Page | 17
NORTHERN TERRITORY GROWTH IN NAB CUSTOMER SPENDING (percentage change Q1 2017 on Q1 2016)
NORTHERN TERRITORY
GROWTH BY SPENDING (%, Y/Y)
*postcodes with lower than a statistically significant number of customers were omitted.
KEY TAKEOUTS
Customer spending in Darwin metro grew 1.6% y/y in Q1 2017 (2.8% y/y in Q4 2016), and by 3.7% y/y in regional NT (3.9% y/y in Q4 2016).
Customer spending in the NT was led by Wholesale Trade (61.0%), followed by Professional, Scientific & Technical Services (13.7%) and Financial & Insurance Services (13.4%).
Modest or flat growth was reported in most other categories, except Education & Training (-18.3%), Construction (-13.6%), Arts & Recreation Services (-6.3%), Transport, Postal & Warehousing (-6.0%) and Electricity, Gas, Water & Waste Services (-5.0%).
By postcode, spending growth was fastest in West Arnhem 886 (27.4%) and Central Desert 872 (16.8%).
-18.3%
-13.6%
-6.3%
-6.0%
-5.0%
0.0%
0.9%
1.4%
4.1%
6.0%
8.0%
8.5%
13.4%
13.7%
61.0%
-30%-20%-10% 0% 10%20%30%40%50%60%70%
Education and Training
Construction
Arts and Recreation Services
Transport, Postal and Warehousing
Electricity, Gas, Water and WasteServices
Rental, Hiring and Real Estate Services
Information Media andTelecommunications
Retail Trade
Health Care and Social Assistance
Administrative and Support Services
Accommodation and Food Services
Other Services
Financial and Insurance Services
Professional, Scientific and TechnicalServices
Wholesale Trade
27.4
%
16.8
%
6.2%
6.0%
4.2%
3.8%
3.8%
3.1%
2.9%
2.9%
0%
5%
10%
15%
20%
25%
30%
Wes
t A
rnh
em
Cent
ral D
eser
t
Kath
erin
e
Batc
helo
r
Nig
htcl
iff
Uni
ncor
pora
ted
Nt
Stua
rt P
ark
Lean
yer
Mat
aran
ka
Dar
win
Riv
er
886 872 850 845 810 885 820 812 852 841
Top 10 Postcodes by Spend Growth: NT(Q1 2017 spend value on Q1 2016 spend value)
Overall Growth
Metro: 1.6% Regional: 3.7%
Average Monthly Spend (Q1)
Metro: $1,900 Regional: $1,832
Page | 18
APPENDIX 1
By state, VIC, NSW and QLD contributed around 97% of all growth in NAB customer spending in Q1 2017. WA detracted around 7% from total growth. There were modest contributions from ACT (3.2%), TAS (2.6%), SA (1.8%) and the NT (0.3%).
By region, greater Melbourne and Sydney accounted for 53% of total NAB customer spending growth in Q1. Regional NSW, VIC and QLD contributed 42%. All other areas made modest contributions, except greater Perth, which detracted -7.8% from total spending growth.
-6.6%
0.3%
1.8%
2.6%
3.2%
17.2%
38.7%
42.7%
-20% -10% 0% 10% 20% 30% 40% 50%
WA
NT
SA
TAS
ACT
QLD
NSW
VIC
CONTRIBUTION TO GROWTH BY STATE
-7.8%
0.1%
0.2%
0.4%
0.5%
0.7%
1.2%
2.1%
3.1%
6.0%
11.3%
11.5%
19.7%
22.5%
30.6%
-15% -5% 5% 15% 25% 35%
Greater Perth
Greater Darwin
Rest of NT
Rest of TAS
Greater Adelaide
Rest of WA
Rest of SA
Greater Hobart
Australian Capital Territory
Greater Brisbane
Rest of QLD
Rest of VIC
Rest of NSW
Greater Sydney
Greater Melbourne
CONTRIBUTION TO GROWTH BY REGION
Page | 19
APPENDIX 2
TOP 30 FASTEST GROWING AUSTRALIAN METROPOLITAN LGA’S
TOP 5 FASTEST GROWING METROPOLITAN LGA’S BY STATE SYDNEY % Y/Y MELBOURNE % Y/Y
Willoughby 5.6 Brimbank 5.0Wollondilly 5.2 Banyule 4.9Ku-ring-gai 5.1 Melton 4.8Hunters Hill 4.4 Hume 4.6Campbelltown 4.2 Whittlesea 4.5 BRISBANE % Y/Y ADELAIDE % Y/Y
Somerset 6.1 Walkerville 5.2Lockyer Valley 3,4 Prospect 4.0Ipswich 2.7 Adelaide Hills 3.7Moreton Bay 1.4 Salisbury 3.0Brisbane 0.9 Mount Barker 2.6 PERTH % Y/Y HOBART % Y/Y
Mosman Park 4.6 Brighton 10.9Nedlands 4.6 Derwent Valley 8.1Subiaco 2.4 Hobart 6.9Claremont 1.8 Kingborough 6.5Cambridge 0.7 Glenorchy 6.0 CANBERRA % Y/Y DARWIN % Y/Y
Unincorporated ACT* 4.8 Darwin 3.3 Litchfield 0.8* The ACT does not have separate LGAs. Palmerston -2.3
10.9%
8.1%
6.9%
6.5%
6.1%
6.0%
5.6%
5.4%
5.2%
5.2%
5.1%
5.0%
4.9%
4.8%
4.8%
4.6%
4.6%
4.6%
4.5%
4.4%
4.3%
4.2%
4.2%
4.1%
4.1%
4.1%
4.0%
3.9%
3.9%
3.8%
0%
2%
4%
6%
8%
10%
12%
14%
Brighton
Derwen
t Valley
Hobart
Kingborough
Somerset
Glenorchy
Willoughby
Clarence
Wollondilly
Walkerville
Ku‐ring‐gai
Brimbank
Banyule
Melton
Unincorporated ACT
Mosm
an Park
Hume
Ned
lands
Whittlesea
Hunters Hill
Bayside
Cam
pbelltown
Lane Cove
Liverpool
Sutherland Shire
Canterbury‐Bankstown
Prospect
Randwick
Blacktown
Canada Bay
TAS TAS TAS TASQLDTASNSWTASNSW SA NSWVIC VIC VIC ACTWA VIC WA VICNSWVICNSWNSWNSWNSWNSW SA NSWNSWNSW
Data refers to LGAs with populations of 750 NAB customers or more
Page | 20
TOP 30 FASTEST GROWING AUSTRALIAN REGIONAL LGA’S
TOP 5 FASTEST GROWING REGIONAL LGA’S BY STATE NSW % Y/Y VIC % Y/Y
Walgett 28.7 Yarriambiack 21.0
Inverell 19.9 Gannawarra 20.0
Lachlan 17.8 Ararat 13.5
Liverpool Plains 13.8 Northern Grampians 13.1
Moree Plains 13.5 Hindmarsh 11.3
QLD % Y/Y SA % Y/Y
Murweh 9.7 Northern Areas 10.6
Balonne 8.9 Port Pirie City & Districts 7.4
Hinchinbrook 8.0 The Coorong 7.0
Banana 6.9 Naracoorte and Lucindale 5.6
Goondiwindi 6.7 Victor Harbor 5.0
WA % Y/Y TAS % Y/Y
Northampton 7.7 Central Coast 12.6
Northam 7.6 Huon Valley 7.0
Karratha 6.1 Launceston 3.3
Irwin 5.4 Burnie 0.3
Greater Geraldton 4.5 Meander Valley -0.2
NT % Y/Y TAS % Y/Y
Alice Springs 3.3
28.7%
21.0%
20.0%
19.9%
17.8%
13.8%
13.5%
13.5%
13.4%
13.1%
12.6%
12.3%
11.3%
10.7%
10.6%
10.3%
10.2%
10.0%
10.0%
9.7%
9.7%
9.2%
8.9%
8.7%
8.5%
8.5%
8.3%
8.2%
8.2%
8.2%
0%
5%
10%
15%
20%
25%
30%
35%
Walgett
Yarriambiack
Gan
naw
arra
Inverell
Lachlan
Liverpool Plains
Moree Plains
Ararat
Narrabri
Northern Grampians
Cen
tral Coast
Murray River
Hindmarsh
Loddon
Northern Areas
Mansfield
West Wim
mera
Hilltops
Glen Innes Severn
Berrigan
Murw
eh
Edward River
Balonne
Yass Valley
Pyrenees
Bellingen
Southern Grampians
Central Goldfields
Gunned
ah
Musw
ellbrook
NSWVIC VICNSWNSWNSWNSWVICNSWVIC TASNSWVIC VIC SA VIC VICNSWNSWNSWQLDNSWQLDNSWVICNSWVIC VICNSWNSW
Data refers to LGAs with populations of 750 NAB customers or more
Page | 21
APPENDIX 3 NOTES ON NAB’S CUSTOMER SPENDING ESTIMATES Customer spending represents consumption-based spending. Customer spending does not include spending on government services, tax payments, direct to public
manufacturers, mortgage and other credit facility repayments. Customer spending is based on where the customer lives - which may or may not be where the actual spending
activity occurs. Customers without an Australian residential address are excluded. Spending includes both online and offline transactions. Transaction data may include EFTPOS, Credit Card, BPAY, Bank Transfers, Direct Debits and Paypal services where
available. Spending on Health & Community Services excludes spending at HICAPS terminals. Geographic areas have been defined using the ABS Local Government Area (LGA) and Statistical areas in the form
of both Greater Capital City Statistical Area and Statistical Area 4 definitions. All geographic data are now defined by 2016 ABS geographic standards from the 2016 census. Where lower tier geographic areas may be assigned to multiple higher tier areas, the spend value is apportioned
using ABS weights. However for definitions (e.g. Whether an LGA lays within GCCSA or not, if more than 50% of the LGA lays within a GCCSA it will be defined as part of the GCCSA).
Some postcodes may correspond to several different locality names. Where this is the case, only one locality name will be shown.
Year-on-year spending change represents non-seasonally adjusted change compared to the same quarter in the previous year.
Cut-offs have been applied to remove small area data which may be statistically volatile and may bias estimates of spending. Even with this treatment, regional areas may have greater spending volatility than metro areas. This cut-off does not apply to maps for aesthetic reasons.
Spending may be biased due increased take-up in payment methods such as the use of near field communication terminals/online applications that are growing in preference to cash, particularly in hospitality related sectors.
More details about this measure of customer spending are available upon request.
Page | 22
CONTACT THE AUTHORS Alan Oster Group Chief Economist [email protected] +613 8634 2927 Dean Pearson Head of Behavioural & Industry Economics [email protected] +613 8634 2331 Robert De Iure Senior Economist - Behavioural & Industry Economics [email protected] +613 8634 4611 Brien McDonald Senior Economist - Behavioural & Industry Economics [email protected] +613 8634 3837 Steven Wu Economist - Behavioural & Industry Economics [email protected] +613 9208 2929
Important Notice This document has been prepared by National Australia Bank Limited ABN 12 004 044 937 AFSL 230686 ("NAB"). Any advice contained in this document has been prepared without taking into account your objectives, financial situation or needs. Before acting on any advice in this document, NAB recommends that you consider whether the advice is appropriate for your circumstances. NAB recommends that you obtain and consider the relevant Product Disclosure Statement or other disclosure document, before making any decision about a product including whether to acquire or to continue to hold it.
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