ANNUAL CONFERENCEBOISE, IDAHO | JUNE 11 – 15

REGISTRATION BROCHURE

WWW.NAADA.ORG

NAADA 2018

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As the National Agricultural Alumni and Development Association celebrates the 43rd Annual Conference, the University of Idaho College of Agricultural and Life Sciences is thrilled to host the organization’s 1st visit to Idaho – the Gem State.

Prompt anyone around the globe with the single word ‘Idaho’ and the overwhelming response is…you guessed it, ‘potatoes’! We Idahoans are touted for our tubers – so much so that it’s even called out on our license plates.

Though the splendid spud may reign supreme, Idaho is so much more than just (meat and) potatoes. In fact, Idaho produces more than 185 different commodities – everything from Alfalfa to moZzarella! Which is why we’re excited to welcome you out west to showcase all that Idaho has to offer.

The NAADA Planning and Education Committees have created an excellent schedule that encourages attendees to ‘Dig Deep and Cultivate Your Capacity’. In addition, our educational tours will explore Idaho’s diverse agricultural landscape as they provide a peek into production and processing for our state’s beef, wine, potato, and hops industries as well as an introduction to Boise’s Basque culture. We will also be presenting the ‘Hidden Gem’ award at the conference to recognize outstanding projects or programs at your institution that exceeded your expectations.

While the conference content itself promises to be an adventure, we encourage you to discover the renowned access to outdoor recreation that Boise provides. Perfect as a jumping off point for exploration, Boise is primely located near mountains, hot springs, white water rafting, alpine lakes and much, much more! Make it a trip, bring the family and then go home – where you must promise to never tell another soul what a hidden gem you found in Idaho.

This registration brochure will provide more information on your conference experience, including the unique activities, sessions, and speakers you will encounter.

On behalf of the University of Idaho, we so look forward to welcoming you out west in June!

Carly SchoepflinNAADA 2018 Conference Chair

WELCOME

• Create a foundation for continued networking opportunities among conference participants

• Strengthen leadership and professional skills through conference presentations and networkingopportunities

• Cultivate a culture of collaboration between development, alumni, volunteer, student andcommunication professionals

• Dig deep to provide current and forward-looking educational opportunities for participants toimplement at their home institutions to enhance their programs and further the teaching, researchand extension mission of land grant institutions

• Celebrate the achievements of development, alumni, volunteer, student and communicationprofessionals in colleges of agriculture and related sciences

2018 NAADA CONFERENCE GOALS

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TABLE OF CONTENTS Welcome Message and Conference Goals 2

Conference Agenda 4

Keynote Speaker Information 6

Pre-Conference Activity 7

Spirit Night Information 7

Educational Session Information 8

Educational Tours 12

Registration Form (also available online) 13

ABOUT NAADA

MISSION STATEMENT

NAADA provides education, support and recognition for professionals and volunteers dedicated to expanding resources for advancing agriculture and related disciplines through

land-grant and other colleges of agricultural sciences and partner programs.

VISION STATEMENT

NAADA will be the premier organization providing enhancement opportunities for professionals and volunteers in institutions of higher education and organizations associated

with agricultural and related sciences.

More information and registration available at www.naada.org

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CONFERENCE AGENDA

MONDAY, JUNE 11

8:00 m - 4:30 pm Pre-Conference Tour - Daytrip to Idaho City:

“Where the Streets are Paved in Gold”

TUESDAY, JUNE 12

8:00 - 9:00 am Past Presidents Breakfast

9:30 - 11:30 am Board Meeting

12:30 - 2:30 pm Service Project: Idaho Foodbank

12:00 - 6:00 pm Registration Open

4:00 - 4:45 pm NAADA 101

4:45 - 5:30 pm Track Networking Session

• Alumni

• Communications

• Development

• Student Professionals

• Volunteers

5:30 - 6:00 pm Brief Break & Walk to Jack's Urban Meeting Place (JUMP)

6:00 pm Welcome Reception & Dinner at JUMP with Keynote: Bill Whitacre

WEDNESDAY, JUNE 13

8:00 - 9:00 am Breakfast with Keynote: Dr. Nancy Swanger

9:00 - 9:15 am Break

9:15 - 10:15 am Education Track Session 1

• The Optimist's Guide to Extension Fundraising

• Which Alumni Should We Cultivate - A Strategic Approach

• Started from the Bayou, Now We're Here: Rebuilding an Ambassador Team

• Messaging: A Social Science for Non-Scientists

10:15 -10:30 am Break

10:30 - 11:30 am Education Track Session 2

• Getting to the Root of it: Understanding How Donors Perceive and Interact with Development Staff

• Planting the Seeds of Faculty Engagement

• Digging Deep and Reframing the Conversation

• Not Your Grandma's Annual Report - Stewarding Donors of Endowed Faculty Support

• Work-Life Balance: Lessons Learned from an Olympic Gold Medalist

11:45 am - 1:00 pm Lunch with Bickford Lecture Kristin Armstrong

1:00 - 2:30 pm Break

2:30 - 2:45 pm Travel to Tours

2:45 - 5:00 pm Educational Tours (Page 12)

5:30 - 8:30 pm Spirit Night: Indian Creek Winery

SERVICE PROJECT AT THE

IDAHO FOODBANK

Where: The Idaho FoodbankWhen: Tuesday, June 12 | 12:30 - 2:30 pm

More than 230,000 Idahoans, including more than 75,000 children, are food insecure, meaning they live at risk of hunger. More than 1 in 6 Idaho children and about 1 in 7 Idahoans is food insecure.

Help Idaho fight hunger in this pre-conference service project by connecting our industry with those most in need. The project will include opportunities to learn more about hunger in Idaho, how the Idaho Foodbank operates through partnerships with local producers, and pack boxes for delivery in local communities.

The Idaho Foodbank is an independent, donor-supported, nonprofit organization founded in 1984, and is the largest distributor of free food assistance in Idaho. From warehouses in Boise, Lewiston and Pocatello, the Foodbank has distributed more than 135 million pounds of food to Idaho families through a network of more than 230 community-based partners.

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CONFERENCE AGENDA CONTINUED...

THURSDAY, JUNE 14

8:00 - 9:30 am Breakfast and Annual Business Meeting

9:30 - 9:45 am Break

9:45 - 10:45 am Education Track Session 3

• Storytelling: It's Not Just a Writer's Job

• WSU Honey Bee Project: Creating a Campaign with Volunteers and Outside Funding

• Recruiter, Event Planner, Liaison... Jack of all Trades?

• Building Better Engagement through Strategic Programing Using Data and Trends to Make Informed

Decisions for Students, Alumni, and Employers

10:45 - 11:00 am Break

11:00 am - 12:00 pm Education Track Session 4

• Engaging Graduate Students in Alumni Programming

• Digging Deep: Cultivating Relationships with Retirees

• Getting the Most out of Your Social Media Presence

• Udderly Amazing Ways to Milk More out of Your Day and Avoid Missed Steaks: Tips on Efficiently

Getting the Visit, Following up, and Accomplishing Administrative Tasks

12:15 - 1:30 pm Invitational Luncheon - Hosted by Louisiana State University

1:30 - 1:45 pm Break

1:45 - 2:45 pm Education Track Session 5

• Leaving A Legacy: The Importance of Institutional Succession Planning

• How to be a Player in a University Wide Day of Giving

• Cultivating Student Philanthropists: Donors in a Selfie World

• Media are People Too

2:45 - 3:00 pm Break

3:00 - 4:00 pm Beg, Borrow, and Steal Session

• Alumni

• Communications

• Development

• Student Professionals

• Volunteers

4:00 - 5:30 pm Break

5:30 - 6:30 pm Reception (at Hotel)

6:30 - 9:00 pm Banquet and Individual Awards Presentation (at Hotel)

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KEYNOTE SPEAKER Kristin Armstrong, Professional Cyclist

Kristin Armstrong is the most decorated U.S. women's cyclist of all time and the best time-trialist in sports history. She is a three-time Olympic Gold Medalist, two-time World Champion and has won six U.S. National Championships.

Kristin is the only female U.S. athlete to win the same event (time trial) in three consecutive Olympic Summer Games, taking home the gold medal in Beijing (2008), London (2012) and Rio (2016). Additionally, Kristin became the oldest female cyclist in history to win an Olympic medal when she won gold in Rio, one day before her 43rd birthday.

Kristin graduated from the University of Idaho with a B.S. in Exercise Physiology. She spends her free time on public speaking engagements and serves as the Manager of Community Health for St. Luke’s in Boise, Idaho. Kristin is married to Joe Savola and they have a six-year-old son named Lucas. Kristin and her family continue to reside in Boise, Idaho.

KEYNOTE SPEAKER Dr. Nancy Swanger, Associate Dean and Director, School of Hospitality Business Management, Washington State University

Dr. Nancy Swanger, FMP – Dr. Swanger is the Associate Dean and Director of the School of Hospitality Business Management in the Carson College of Business at Washington State University,

starting back in 2000. In addition to her administrative duties, she teaches various courses in the curriculum—professional development, cost controls, and special topics focusing on current trends or industry issues. Nancy has over 40 years of restaurant experience as a co-worker, manager, district manager, and owner. She and her husband, Larry, owned and operated up to eight Subway restaurants from1988-2017, and they own two independent concept restaurants in Moscow, Idaho. Her research interests lie in the areas of quick-serve restaurant operations, food safety/sanitation, and hospitality curriculum. Prior to coming to WSU, Nancy taught at the University of Idaho and Lewis-Clark State College. She holds three degrees from the University of Idaho including a bachelor’s in business education, a master’s in business education and a doctorate in education. The Swangers have four children and reside in Troy, Idaho.

KEYNOTE SPEAKERBill J. Whitacre, President and Chief Executive Officer, J. R. Simplot Company

In 2009 Mr. Whitacre was appointed President and Chief Executive Officer of the J. R. Simplot Company, one of the largest privately held agribusiness firms in the nation. He joined the Company in March 2000 as President, Turf &

Horticulture Group and became President of the AgriBusiness Group in 2002.

Mr. Whitacre has over 30 years’ experience in the agriculture industry. Prior to joining Simplot he was President & CEO of Research Seeds, Inc., a Land O’Lakes subsidiary.

Mr. Whitacre currently serves as a board member of St. Luke’s Health System and is a former board member of The Fertilizer Institute, International Plant Nutrition Institute, Nutrients for Life Foundation, and the Farm Foundation. He is also a past president of the American Seed Trade Association, Western Seed Association and North American Seed Institute.

KEYNOTE SPEAKERS

ACCOMMODATIONS

THE GROVE HOTEL 245 S Capitol Blvd Boise, ID 83702 Phone: (208) 333-8000

Room Rate: $159 plus tax

Room Block Deadline: Room block deadline is: May 21, 2018 or until the room block is exhausted, whichever comes first.Group Name: NAADA

AIRPORT INFORMATIONBoise Airport

The Boise Airport (BOI) is only about 4 miles away from The Grove Hotel.

The Grove Hotel offers complimentary shuttle rides to and from the airport.

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MONDAY, JUNE 12 | 8:00 AM - 4:30 PM

Pre-Conference Tour– Daytrip to Idaho City: “Where the Streets are Paved in Gold” — Space is limited to 50 so reserve your spot soon!

Your day begins at the Idaho Water Center for a tour of two University of Idaho programs located in the heart of Boise: The Center for Ecohydraulics Research, featuring a tour of a large-scale sediment flume for river and stream research; and the University of Idaho Confucius Institute featuring a presentation on the influence of Chinese settlers in the Boise Basin.

Next, begin your adventure north to Idaho City, gateway to the Sawtooth Mountains and a true hidden gem. Once the largest city in the Pacific Northwest during the gold rush, there now remains a rugged western town steeped in mining and logging history. See historic structures, walk on traditional wooden sidewalks, shop the antique stores, explore artifacts in the Boise Basin Museum and wind your way through Pioneer Cemetery.

The tour will include breakfast pastries and a boxed lunch in Idaho City. We will return to Boise in the late afternoon with enough time to plan for a dinner on your own.

PRE-CONFERENCE ACTIVITY

SPIRIT NIGHT: INDIAN CREEK WINERY

I-D-A-H-O, Idaho, Idaho – Go, Go, Go! Wear your school colorsand enjoy an evening of fun during SPIRIT NIGHT at Indian CreekWinery, located in the countryside of Kuna, Idaho – just 30 minutes west of bustling downtown Boise.

Voted “Best Local Winery” by the Boise Weekly in 2016, Indian Creek is recognized as one of the best wineries of the Northwest. It’s a hidden gem with magnificent summertime gardens boasting hundreds of colorful dahlias, dancing butterflies and home-town charm.

Family-owned since 1982, Indian Creek boasts 5 degrees from the University of Idaho. Owners Bill and Mui Stowe craft premium wines from the best grapes in the heart of Idaho’s Snake River Valley appellation. Second generation, Tammy Stowe-McClure and husband, Mike, help continue the success – taking home gold medals from several wine competitions aswell as being honored “Idaho Winery of the Year” in Wine PressNorthwest’s Spring ’08 Edition. When not making wine, Tammyis busy competing in NBC’s own American Ninja Warrior whereshe’s fondly known as the “Wine Warrior”.

Spirit Night includes opportunities to taste Indian Creek’s variety of wines, practice your lawn game skills and enjoy a sample of Boise’s prominent Basque culture through a traditional pan of paella prepared on-site and a performance by the Oinkari Basque Dancers. Guests will enjoy other food options highlighting the best of Boise’s growing food truck scene.

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EDUCATION TRACK SESSION 1WEDNESDAY, JUNE 13 | 9:15 - 10:15 AM

THE OPTIMIST'S GUIDE TO EXTENSION FUNDRAISINGKatherine Davies, Associate Director of Development, Institute of Food and Agricultural Sciences, University of FloridaCome learn how to increase giving by better identifying existing local county extension donors and realize new potential fundraising needs by partnering with extension leadership and county faculty. We will explain how we obtained buy-in from our University Foundation leadership and completed internal trainings for Extension faculty around the state as well as presented and engaged local volunteer advisory boards such as county 4-H Associations, local Master Gardener groups, and Florida Master Naturalist program alumni.

WHICH ALUMNI SHOULD WE CULTIVATE - A STRATEGIC APPROACHLisa Ford, Manager of Strategic Research, Institute of Agriculture, University of TennesseeThis session will include a discussion of the importance of strategic alumni engagement as part of a prospect identification and development plan. The University of Tennessee Institute of Agriculture does not have an alumni association, and historically has hosted limited alumni activities. With limited resources, the UTIA Office of Advancement has implemented new strategic alumni engagement plan designed to increase alumni giving as well as to feed our annual and major gift prospect pipelines. Our process includes identifying student and alumni activities, and coding past and present participants in our alumni and development system. This data is used to customize communications such as newsletters, phone calls, and targeted appeals. The data also feeds predictive data models that we rely upon to identify new annual and major gift prospects.

STARTED FROM THE BAYOU, NOW WE'RE HERE: REBUILDING AN AMBASSADORAmanda Martin, Director of Recruitment & Retention, AgCenter & College of Agriculture, Louisiana State UniversityLindsey Kelly, Director of Alumni Relations, AgCenter & College of Agriculture, Louisiana State UniversityHenry Hebert, Manager of Recruitment, AgCenter & College of Agriculture, Louisiana State UniversityNew beginnings signal a time for change and a review of purpose. Student ambassador teams in colleges of agriculture are not a new and novel idea but each function in a different capacity to serve their colleges, alumni and stakeholders. As advisors and administrators change over time so do these student groups. But what does this process look like to rebuild

a team? Join our team of advisors as we discuss the rebuilding process of the LSU College of Agriculture Les Voyageurs. In this session we will discuss the highs and lows our ambassador team experienced through the rebuilding process and will share tips on how you can redirect efforts with your own ambassador teams. We will also facilitate some small group breakouts on specific topic areas related to duties, training, and advising of ambassador teams so colleagues can share and take away best practices to implement with their groups.

MESSAGING: A SOCIAL SCIENCE FOR NON-SCIENTISTSLisa Stearns, Vice Chancellor of Marketing and Communications, University of Tennessee Institute of AgricultureKeith Barber, Vice Chancellor of Institutional Advancement, University of Tennessee Institute of AgricultureLearn from the most recent social science to create action and get results through the way you communicate. Create messages and images for your materials and pitches that are proven to work. Be more persuasive and effective during that meeting with a potential donor, in the marketing piece you leave behind, and in everyday communication.

EDUCATION TRACK SESSION 2WEDNESDAY, JUNE 13 | 10:30 - 11:30 AM

GETTING TO THE ROOT OF IT: UNDERSTANDING HOW DONORS PERCEIVE AND INTERACT WITH DEVELOPMENT STAFFNiki Newberry Coody, Major Gifts Officer, UC DavisTino Johnson, Philanthropy Coordinator, University of GeorgiaSarah Roelfs, Senior Director of Development, Iowa State UniversityThe University of California Davis, The University of Georgia, and Iowa State University have partnered together to learn how our hard to move donors perceive our institutions, our messaging, and our development staff. Is the language we are using undermining our fundraising efforts? What are we conveying to potential donors that we don't realize? Perception matters in fundraising-how you spend the money, the effectiveness of your programs, how important your donors are to you. Through open and honest communication with select focus groups of donors and prospects from each institution, we want to share what we've learned to help NAADA members better evaluate the perception of their organization to more effectively engage with their potential and current donors.

EDUCATIONAL SESSIONS

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PLANTING THE SEEDS OF FACULTY ENGAGEMENTChristine Schmidt, CFRE, CSPG, Assistant Dean, Advancement and External Relations, College of Agricultural and Environmental Sciences, UC DavisMark Foncannon, Director of Development Services, College of Agricultural and Environmental Sciences, UC DavisFaculty play a critical role in philanthropy--but they're not always willing partners. In this session, we'll discuss how we've engaged faculty at all levels in philanthropy and donor relations. Participants will hear about our budding relationships with faculty (and their administrative staff), and how these relationships have grown into deep-rooted and fruitful partnerships. Using many of the tools in our tool shed, such as the academic personnel policy, our donor databases, talented designers and writers, and our engaging personalities (we do work in fundraising, after all), we've cultivated these partnerships towards becoming a fundraising powerhouse at UC Davis. From 100% participation in endowed chair stewardship reporting, to new faculty development training, we've got it covered. We'll also reserve time for others to share their successes and challenges in working with faculty so that all participants will leave with their own tools honed and new tools added to their sheds.

DIGGING DEEP AND REFRAMING THE CONVERSATIONJulie Obermeyer, Career Development & Corporate Relations Director, College of Agricultural Sciences & Natural Resources, University of Nebraska - Lincoln Paula Beecher, Director of The Bookhart Student Services Center, College of Agriculture, Forestry, and Life Sciences, Clemson UniversityIn today's world, there are a variety of degree programs for students to choose from as they enter college. The sheer number of career paths for students after college can be daunting and confuse a student as he or she chooses a degree program. Students may be focused on one particular degree program or even unsure of what degree program to choose all together. How do we reframe the conversation of choosing a degree program and center it more on what careers a student wants to pursue? Let's have a conversation on how to help them choose the right degree programs for their career goals, moving the focus from degree program to career path. We will offer tools to help with the conversation that will help students move questions into action.

NOT YOUR GRANDMA'S ANNUAL REPORT - STEWARDING DONORS OF ENDOWED FACULTY SUPPORTHeidi Griswold, Sr. Director of Development, Oklahoma State University FoundationOklahoma State has been blessed with support for faculty in the form of endowed chairs and professorships. This session will dive into the evolution of annual reports that showcase the financials, matching funds, and impact the faculty member is able to have thanks in part to donor support. To be effective in utilizing funds and providing stewardship, faculty members go through an orientation which will also be discussed. Please come to share what you do at your institution and make this a lively exchange of ideas and best practices!

WORK-LIFE BALANCE: LESSONS LEARNED FROM AN OLYMPIC GOLD MEDALISTKristin Armstrong, Professional Cyclist

EDUCATION TRACK SESSION 3 THURSDAY, JUNE 14 | 9:45 - 10:45 AM

STORYTELLING: IT'S NOT JUST A WRITER'S JOBLauren Vath, Director of Advancement Communications, Institute of Agriculture, University of TennesseeLisa Stearns, Vice Chancellor of Marketing and Communications, Institute of Agriculture, University of TennesseeEveryone loves a good story. Whether you are snuggling up to John Grisham novel or headed to see the newest Avengers film, we experience the world through stories. Learn how solid storytelling techniques can take even the most basic project to new heights. We will show you how storytelling is everyone's job and crosses every media, from magazines and emails, to video and podcasting, and even face-to-face conversations.

WSU HONEY BEE PROJECT: CREATING A CAMPAIGN WITH VOLUNTEERS AND OUTSIDE FUNDINGMelissa Bean, Assistant Director, College of Agricultural, Human, and Natural Resource Sciences, Washington State UniversityJessica Munson, Program Coordinator, College of Agricultural, Human, and Natural Resource Sciences, Washington State UniversityYour leadership creates a priority for a new facility, gives you no budget, and a tight timeline. Find out how organizations of all sizes can utilize volunteers and outside funding to launch a successful development project. Learn how to build a network of new support by engaging innovative techniques.

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RECRUITER, EVENT PLANNER, LIAISON... JACK OF ALL TRADES?Henry Hebert, Manager of Recruitment, AgCenter & College of Agriculture, Louisiana State University Breanna Coursey, Director of Student and Employer Engagement, University of GeorgiaMcCauley Frierson, Student Recruiter, College of Agriculture, Forestry and Life Sciences, Clemson UniversityArguably the most varied, diverse and FUN position in colleges of agriculture, student recruiters wear many different hats as we dance our way through each recruitment cycle. Each year brings different challenges and tasks to your plate which provides the opportunity to grow professionally and tests your ability to juggle duties. In this session we will discuss ways to optimize your recruitment efforts while aiming for work-life balance and fulfillment in your position. This session is perfect for new recruiters who want to cultivate a network within the NAADA family as our panel of student recruiters discuss best practices and ways to reach your capacity in this role.

BUILDING BETTER ENGAGEMENT THROUGH STRATEGIC PROGRAMING USING DATA AND TRENDS TO MAKE INFORMED DECISIONS FOR STUDENTS, ALUMNI, AND EMPLOYERSTrish Raridan Preston, Career Advisor, School of Environment and Natural Resources, The Ohio State UniversityHours of planning and research often go into developing and presenting programming related to career development and academic success only to fall flat with low response and small attendance numbers. Learn how to grow your reach to students and build connections between students, counseling staff, faculty, alumni, and employers. This session will include sharing event programming which has successfully grown engagement. In addition, there will be time for us to all share “best practices” from our various offices about programs that have built successful engagement with students.

EDUCATION TRACK SESSION 4 THURSDAY, JUNE 14 | 11:00 AM - 12:00 PM

ENGAGING GRADUATE STUDENTS IN ALUMNI PROGRAMMINGDanica Kirkpatrick, Alumni Programs Manager, College of Agriculture, Purdue UniversityUpon graduation, do your graduate students feel the same affinity to your institution as undergrads? What are the unique needs of this group, and what kinds of programs can you offer that are specific to the graduate student audience? This session aims to spark ideas and inspiration for alumni professionals as they plan programming that meets the needs of this important group of future alumni.

DIGGING DEEP: CULTIVATING RELATIONSHIPS WITH RETIREESBrian Helms, Director of Stakeholder Relations, Division of Agriculture, University of Arkansas Stephanie Neipling, Assistant Director of External Relations, Division of Agriculture, University of ArkansasStrengthened relationship’s with retired Extension employees across the state is a priority for the University of Arkansas Cooperative Extension Service. Many of these former employees had thirty to forty year careers with Extension. However, upon retirement they felt disconnected to the organization they had dedicated much of their career to. Come learn how the UACES dug deep to renew and cultivate relationships with the retirees from across the state. Everything from the monthly newsletter to events for retirees got an overhaul to do a better job of keeping the retirees engaged in the Cooperative Extension Service. The results of these efforts are a pool of individuals who are once again connected and passionate about Arkansas Extension.

GETTING THE MOST OUT OF YOUR SOCIAL MEDIA PRESENCEDana Edwards, Strategic Communications Manager, College of Agricultural and Life Sciences, University of FloridaKatie Black, Director of Marketing and Recruitment, College of Agriculture, Forestry and Life Sciences, Clemson UniversityThe digital world is constantly evolving, transforming the way we, and our students, communicate. In our mobile-first society, social media has become the primary means of how our students interact with the world, right down to how they make their school selection decisions. Instagram, Snapchat, Facebook, Twitter and other social media platforms all have their own strengths. This session will share how several colleges are utilizing these social media outlets to connect with their students and prospective students in an engaging and impactful way through content and advertising.

UDDERLY AMAZING WAYS TO MILK MORE OUT OF YOUR DAY AND AVOID MISSED STEAKS: TIPS ON EFFICIENTLY GETTING THE VISIT, FOLLOWING UP, AND ACCOMPLISHING ADMINISTRATIVE TASKS Nick Dolce, Director of Development, College of Agricultural and Environmental Sciences, UC Davis Allison Weston, Assistant Director of Development, College of Agricultural and Environmental Sciences, UC DavisChristine Schmidt, CFRE, CSPG, Assistant Dean, Advancement and External Relations, College of Agricultural and Environmental Sciences, UC DavisWhile our institutions may be different, major gift officers face many common challenges. We're expected to secure meetings, adequately prepare for those meetings, appropriately follow up, schedule travel, and keep juggling all of the administrative duties that come with working at a large institution. And we have to be

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charming and engaging while we're doing all of it! This session will be broken down into three sections: securing the visit, developing follow up strategies, and how to efficiently structure internal administrative duties. We will discuss tips and tricks towards getting the most of your day to keep you on track for a successful fundraising year. This session will encourage audience participation and sharing of best practices.

EDUCATION TRACK SESSION 5THURSDAY, JUNE 14 | 1:45 - 2:45 PM

LEAVING A LEGACY: THE IMPORTANCE OF INSTITUTIONAL SUCCESSION PLANNINGKirby Player, Director of College Relations, College of Agriculture, Forestry and Life Sciences, Clemson UniversityIn today's fast-paced, transient world of higher education, it is difficult for professionals to strategically think about present goals and tasks, much less consider the long-term transitional needs of succession planning for their organizations. Nevertheless, visionary professionals recognize that ensuring the future of programs, positions and relationships established during their tenure within a role is a crucial responsibility for smooth transition and continued effectiveness within the relational cultures we operate as NAADA members. This session will provide attendees instruction on prevalent models of organizational succession planning and offer an opportunity for small group discussion of the current status of succession.

A panel of current NAADA members will provide testimony of best practices they have utilized or testify to the disasters experienced due to inattention in succession planning. All our institutional structures are different in how decisions are made but every NAADA member can have an influence on their campus to ensure future success. Join us for this lively discussion and consider how you can ensure your professional legacy when transition comes to your career.

HOW TO BE A PLAYER IN A UNIVERSITY WIDE DAY OF GIVINGKelly Delp, Director of Development, Purdue Research FoundationCameron Mann, Manager of Development Operations and Donor Stewardship, Purdue Research FoundationAll together in 2017, the entire Purdue community raised an astounding $28,176,244 million from 15,181 gifts in just 24 hours! 2018 will be the fifth Purdue Day of Giving. The College of Agriculture has participated each year. It took a couple of years, but the College of Agriculture strategy has worked well for the last three years. We more than doubled our online participation in 2017 and brought in 13 times more money from 2015 to 2017. We’ll share what has worked for us and what hasn’t worked to help others plan for their next Day of Giving.

CULTIVATING STUDENT PHILANTHROPISTS: DONORS IN A SELFIE WORLDTaylor Johnson, Assistant Director of Development, College of Agricultural and Life Sciences, University of FloridaWe began a student organization to foster a culture of generosity and raise awareness about the impact of private support. Our goal is to engage and educate students prior to graduation in anticipation of them making the college a philanthropic priority. The Student Philanthropy Council will stand on three pillars: education, gratitude, and engagement. We expect to see an increase in alumni giving and involvement in the future due to engaging students in this unique way. Each member of the student executive board was highly recommended by their advisors and has creative ideas to propel the cause forward. In this presentation, we will discuss the steps we took benchmarking student philanthropy organizations, collaborating with faculty to secure a student executive team, and integrating the student board with our current alumni fundraising board. We will also review best practices and lessons learned from the organization’s first year.

MEDIA ARE PEOPLE TOOLisa Stearns, Vice Chancellor of Marketing and Communications, Institute of Agriculture, University of TennesseeLauren Vath, Director of Advancement Communications, Institute of Agriculture, University of TennesseeEver wondered how reporters choose what to report? And why your story may not have received attention? The news media landscape is quickly changing and newsrooms are often stretched thin. Despite these challenges, the media continues to be an important resource in telling your organization’s story. Learn from former reporters, in both broadcast and print, how to cultivate members of the news media, craft your news pitches, and get your story told. And you’ll even get some helpful tips on giving a great interview!

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BASQUE MUSEUM & CULTURAL CENTER AND THE IDAHO BOTANICAL GARDEN(50-PERSON MAX)

Your tour begins in scenic downtown Boise with a trip to the Basque Museum & Cultural

Center. Boise has long been a central location where Basque immigrants first congregated after coming to the United States from the Spanish Basque Region. Take a look into the Basque heritage through exhibits, collections, and tours. The Center was established in 1985 and remains the only Basque museum in the country.

Next, take a trip to the Idaho Botanical Garden, a lush 15-acre living museum. Dedicated to the advancement and appreciation of gardening, horticulture and conservation, The Garden works in partnership with the Bureau of Land Management, local colleges and historical societies to preserve Idaho’s plant life. It is home to over 800 species of plants, located in 14 specialty gardens. Take a guided tour through the Lewis and Clark Native Plant Garden, the Jane Falk Oppenheimer Heirloom Rose Garden, the Summer Succulent Garden, and more!

HOP INDUSTRY TOUR: FROM PRODUCTION TO PROCESSING(50-PERSON MAX)

For a uniquely Northwest experience, enjoy a hop industry tour. As the country’s third largest hop-producing state, Idaho is an ideal

place to learn about the growing and processing of this commodity that can be credited for the delicious beer we all enjoy around the country. The tour begins with a visit to Parma, Idaho, a 45-minute drive west of Boise to hop country where long summer days make growing conditions ideal. You’ll begin with a visit to Obendorf Hop, Inc. to see their expansive hop fields.

After the farm tour, visit Mill 95, a facility that processes hops to supply the brewing industry. Learn about how beer originates and meet the growers and processors who work hard to provide it.

UNIVERSITY OF IDAHO FOOD TECHNOLOGY CENTER AND AGRIBUSINESS INCUBATOR(30-PERSON MAX)

The University of Idaho Food Technology Center is a certified food processing

facility located in Caldwell, Idaho, adjacent to the University of Idaho Agribusiness Incubator. Originally designed as a specialty foods co-packing operation, the center has been converted into a multi-purpose food production facility to serve a large variety of food processing needs.

The University of Idaho Agribusiness Incubator supports the creation, expansion and retention of locally owned agricultural enterprises. Its staff and physical resources are focused on the promotion of value-added ventures and local food networks. The incubator assists the Food Technology Center staff in the recruitment, screening and advising of food clients and provides kitchen users with affordable post-production storage.

Your tour will include a visit to both the Food Tech Center and Agribusiness Incubator and end with an opportunity to sample foods produced on-site and meet the creators including local purveyor, Hat Ranch Winery.

POTATO INDUSTRY TOUR: FROM PRODUCTION TO PROCESSING(50-PERSON MAX)

It wouldn’t be a trip to the Gem State without getting up close and personal with Idaho’s iconic industry – a tater tour! First,

you’ll visit the farm of a local potato producer and University of Idaho alum, Doug Gross. Owner of Gross Farms, Doug has grown potatoes for 50 years from his farm in Wilder, Idaho. A former commissioner for the Idaho Potato Commission and an iconic figure in the industry, Doug will provide a personal tour of his operation from field to storage.

Next, your tour will take you to the Simplot Innovation and Technical Center in nearby Caldwell, Idaho. As the inventor of the first viable frozen french fries, innovation continues to be a hallmark of Simplot. Built in 1985, the Center has been the site of many significant product breakthroughs for the Simplot Company, including one of the first widely marketed french fry products with zero grams of trans fat, and the first all-natural hashbrown. Here, you’ll get to visit a pilot processing facility and do your part in keeping up spud consumption with a taste test of some of Simplot’s innovative potato products!

CS BEEF PACKERS BEEF PROCESSING PLANT(15-PERSON MAX)

Learn about Idaho’s newest and largest beef processing plant with CS Beef Packers, a partnership between Caviness Beef and

Simplot. This state-of-the art facility is not only implementing the industry's best practices and processes, but also leading the way in safety, animal welfare, and public education about beef production. Following the tour we will join up with TK Kuwahara, Executive Director of the Idaho Beef Council, for a presentation on the beef industry in Idaho.

EDUCATIONAL TOURSWEDNESDAY JUNE 13 | 2:45 - 5:00 p.m.

13

2018 NAADA CONFERENCE REGISTRATION FORMJUNE 11-15, 2018 | BOISE, IDAHO

Fill out a separate form (or copy) for each registrant. Please print clearly. You can also register online at www.naada.org. The early registration deadline is May 11, 2018.

First name: ______________________________________________ Last name: _____________________________________________________Institution/company: ______________________________________ Professional Title: _______________________________________________The following address is (check one): r Home r BusinessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ ZIP: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Pre-Conference Activities: r Pre-Conference Tour: Daytrip to Idaho City (Monday, June 11) r Community Service Project at the Idaho Food Bank (Tuesday, June 12)

Which Conference Education Tour do you plan to attend? r Basque Museum & Cultural Center and the Idaho Botanical Garden r Hop Industry Tour: From Production to Processing r University of Idaho Food Technology Center and Agribusiness Incubator r Potato Industry Tour: From Production to Processing r CS Beef Packers Beef Processing Plant

Do you have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r VeganOther:___________________________

Full conference registration fees: Member NonmemberProfessionals (early) r $575 r $675On or before May 11Professionals (regular) r $675 r $775 After May 11Volunteer/Students (early) r $550 r $575On or before May 11Volunteer/Students (regular) r $650 r $675 After May 11

Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) _________________ r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required:Card Number: ____________________________________________________________ Security code: __________ Exp. Date:________________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: r same as mailing address listed above. If different than above, Street Address: ________________________________________________________________________________________Billing Address City/State/Zip: _______________________________________________________________________________________________

REGISTRATION INFORMATIONFees: The full conference registration fee includes educational tours; Tuesday breakfast, lunch, and dinner; Wednesday breakfast, lunch, and Spirit Night dinner; Thursday breakfast, lunch, and awards banquet; all breaks and conference materials.

NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 18, 2018. Cancel May 18–May 26 and receive a 50 percent refund. No refunds will be given after May 26, 2018. Notices of cancellation must be faxed to the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, please.

Hotel accommodations are NOT included in the registration fees. Hotel reservations must be made no later than May 21, 2018, at the The Grove Hotel. Call (208) 333-8000.

Per standard by the Payment Card Industry, NAADA has met the requirements of the Payment Card Industry-Data Security Standards (PCI-DSS). We cannot accept credit card information via email.

For questions, please contact the NAADA office at 651-203-7246 or at info@naada.org.

fin.

(For office use only)

initialsdate

CK/CCamt. paid

bal. due

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

r This is my first NAADA conference r I would like to be a NAADA Buddy

Number of years in the profession: _______

The primary advancement area I most closely associate with: r Alumni professional r Communications professional r Development professional r Student professional r Volunteer r College/University Administrator r Dean r OtherList other areas in which you work if one advancement area doesn’t fully encompass your position: ______________________________________

Grand Total: $ __________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

14

2018 NAADA CONFERENCE GUEST REGISTRATION FORMJUNE 11-15, 2018 | BOISE, IDAHOPlease print clearly. The early registration deadline is May 11, 2018. You can also register online at www.naada.org.

(Guest) First name: ________________________________________ Last name: _____________________________________________________Institution/company: ______________________________________ Professional Title: _______________________________________________

The following address is (check one): r Home r BusinessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ Zip: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Additional Guests (include first and last name):1. _____________________________________________________________________________________________________________________2. _____________________________________________________________________________________________________________________3. _____________________________________________________________________________________________________________________

Activities and Meal Options

r Pre-Conference Tour: Daytrip to Idaho City (Monday, June 11) r Community Service Project at the Idaho Food Bank (Tuesday, June 12)

Tours (choose one): r Basque Museum and the Idaho Botanical Garden - $35 rHop Industry Tour: From Production to Processing - $35 r University of Idaho Food Technology Center - $35rPotato Industry Tour - $35 r CS Beef Packers Beef Processing Plant - $35

Meals (choose all that apply):

r Tuesday Dinner and Keynote Speaker – $50 r Wednesday Breakfast and Keynote Speaker – $30 r Wednesday Lunch (Bickford Lecture) – $40 r Wednesday Dinner (Spirit Night) – $60 r Thursday Breakfast – $30 r Thursday Invitational Lunch – $40 r Thursday Awards Banquet – $70

Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) _________________ r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required:Card Number:__________________________________________________________________ Security code: __________ Exp. Date:___________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: ______________________________________________________

# of Guests Attending

________

____________________

____________________________

Sub-Total

________________

________________________ ________________

________________________________________________________

REGISTRATION INFORMATIONHotel accommodations are NOT included in the

registration fees. Hotel reservations must be made

no later than May 21, 2018, at the The Grove

Hotel. Call (208) 333-8000.

NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 18, 2018. Cancel May 18–May 26 and receive a 50 percent refund. No refunds will be given after May 26, 2018. Notices of cancellation must be faxed to the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, please.

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

fin.

(For office use only)

initialsdate

CK/CCamt. paid

bal. due

Grand Total: $ __________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

Do your guests have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r Vegan r Other:________________________