New Ideas for Advocacy and SustainabilityECCO 2010

What is Advocacy & Sustainability?

Advocacy is active support of a cause Sustainability is the capacity to endure

MUSIC TEACHER AS ARTISTIC DIRECTOR

You are not simply the teacher – you are also the artistic director for a community arts organization.You are creating the vision for this organization, you need to communicate that vision to your community.Involve the community in your program.

Local Support Organizations

Support Groups can provide valuable financial support as well as program advocacy.

If you are just getting started can you tie into any existing organizations on campus? PTSA, Academic Foundation or Associated Student Body.

Strength in numbers CAC Make it easy to get involved, stay involved

and stay connected! online volunteer forms

Professional Support Organizations

Information at your fingertips Chorus America www.chorusamerica.org MENC www.menc.org Cal ACDA www.acdacal.org www.childrensmusicworkshop.com – links galore! Karl Paulnack speech Boston Conservatory

“Music has a way of finding the big, invisible moving pieces inside our hearts and souls and helping us figure out the position of things inside us. Let me give you some examples of how this works.” - Paulnack 2004

Program Marketing & Advertizing

Why marketing & advertizing?

It is much harder to cut an arts program that is well known.

Support in the community is directly related to people knowing the value of what you do.

If your marketing and advertizing improves, ticket sales and fundraising will improve.

Marketing & Advertizing Basics Ask your singers for emails and or addresses for

the people that support them Keep past members on your mailing lists Include key community members on your mailing

lists – mayor’s office, district office staff, PTSA membership, local churches, etc

Start your advertizing four weeks in advance 4 weeks out – initial contact, tickets go on sale,

posters get put up, banners go up, website is updated 3 weeks out – direct mail, youtube videos 2 weeks out – singers are given postcards, facebook

event 1 week out direct email to all past patrons, faculty,

staff, students and alumni. Days ahead – if one or more concerts are selling out

we use facebook to keep people ahead of ticket sales.

Marketing Materials

Work with your singers to find out what will work best in your community.

Lanyards, shirts, bumper stickers, window decals, temp tattoos, sweatshirts, jackets, boxer shorts, pajama pants, etc.

BEN

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1. Pick a theme

2. Do something special

3. Ask your support organization for help

4. Charge more for tickets!

Web based advertizing

Facebook School Website www.carlmont.seq.org Give people an incentive to visit the site –

photos, recordings, video links, calendars – everything that people want to know put on the web!

If your website or facebook group gets lots of traffic you will have an established outreach tool when you need one.

Online ticketing and donations

Online ticketing is a great tool! Google Checkout & Paypal can both be used

for donations. Online financial tools specifically for non

profit groups www.etapestry.com

Professional Advertizing

Create professional (looking) advertizing that will be posted and will catch people’s attention.

Program RelevanceCareer Technical Education

CTE

Career Technical Education Now encompasses a holistic approach including

school to career, school to AA or community college and school to university.

Federal and State movement to get more CTE into middle & high schools

There are 15 industry sectors – Arts, Media & Entertainment is one of those sectors, Performing Arts is one of 3 career pathways within that sector.

http://www.cde.ca.gov/ci/ct/sf/

Is CTE right for your school?

Read the CTE standards and framework - is there a reasonable argument that your program could qualify?

CTE standards and frameworks are “reality based” so that a good quality program is already doing much of what CTE requires.

As artistic director for your program, are you preparing students for the possibility of a career in the arts?

Do you have a CTE (sometimes practical art) requirement for graduation?

How does my program qualify as CTE?

Find out who your district CTE coordinator or specialist is.

Write up your course (according to the foundation & pathway standards) for approval.

Approval processes are different at every district, but the course will most likely have to be approved by your school board.

What is the value of CTE?

Program RELEVANCE Provides another answer to the age old

question: Why should I take choir? Better support from Guidance and Admin CTE is a growing federal and state movement

– it may help to insulate your program from cuts

Enrollment Funding

CTE funding

Carl Perkins funding is available to CTE programs

You must apply through your school district Funding can be very generous if there are

few CTE programs at your district Online resources

http://www.cde.ca.gov/fg/fo/r17/perkins07result.asp

Advocacy & Sustainability Mixed Bag Play the numbers game Communicate, communicate, communicate Be on your schools Site Based Decision

Making Committee Compile letters of support Remember who your audience is Rely on your colleagues for support and ideas Always ask yourself, “why not?” Get your choirs into the community to

perform as often as possible Be memorable

Questions & Follow Up

My contact information gtep@seq.org or genevievesagi@sbcglobal.net www.carlmont.seq.org Carlmont High School, Belmont, CA