Myths and Legends Japanese old wives’s tale: Eating chocolate with peanuts can cause no

sebleed.

Launching a new peanut-packed bar in Japan? Wrong

Chinese fung shui man

These traditional “consultants” are foretellers of future events and the unknown through occult means, and are used extensively by Hong Kong businesses.

A statue and a hotel’s occupancy rate Running out moved outside the lobby boomed

Feng Shui tips for your business and  office

1). Always sit with a solid wall behind your back to ensure that you have support in your life, never sit with a window behind you.

2) In the office always place the fax machine, telephone, and computers in the wealth area and future wealth area for more Businesses.

3) The arrangement of tables and chairs should be in a harmonious position so that chi is able to flow smoothly.

4) If you wish to be the leader in your industry, place a Dragon on the right hand side of your desk facing towards the window or the door. The Dragon can also look into your water fountain. A Dragon always chases after a pearl, thus the window; water fountain can signify the pearl

Concept tests Focus groups: groups of consumers repres

entative of the target audience, interviewed and their responses being used as references and to fine-tune research findings.

Colour, size, shape and design of the bottle What brands of shampoo have you used?

Which brand do you like best? Why? What do you think of the price of Hair Shoul

ders? What do you suggest for the product?

Don’t forget to leave the present.

Material Elements Role: directly related to how a society organizes it

s economic activity. Economic infrastructure: transportation, energy,

and communication systems. Social infrastructure: housing, health, and educa

tional systems. Financial and marketing infrastructures: facilitat

ing agencies including banks, research firms, etc.

Level of material culture Developing countries: demand basic energ

y-generating products most. Developed countries: time-saving home appl

iances are in more demand

Demand be best for…

Cultural convergence How can technological advances cause cult

ural change? Can you give an example?

In China, on the Eve of Spring Festival, people watch TV programs. But, forty years ago, …

Can you give an example to show how the degree of material culture influ

ences business decisions?